sample elevator speech outline

Dan Ponomarenko , CEO of Webvizio , offered this pitch:

“At Webvizio, we streamline web project management for digital teams, making collaboration seamless. Our platform allows you to visualize changes, communicate in real time, and manage feedback efficiently — all in one place. We eliminate the clutter of back-and-forth emails, so you can focus on what you love: creating. Interested in simplifying your project processes and enhancing team productivity?”

2. "Deliver a clear tech talent solution with EchoGlobal Tech . "

Lou Reverchuk , Co-Founder and CEO of EchoGlobal Tech , offered this pitch:

“Hello, I‘m Lou, representing EchoGlobal Tech, where we bridge the gap between innovative tech projects and top remote software developers. At EchoGlobal, we understand that the right talent makes all the difference. That’s why we guarantee no AI matchmaking and no juniors pretending to be senior devs. Always quality over quantity with us. Imagine having a dedicated expert who truly understands your project‘s vision and transforms it into reality. Let’s set up a time to discuss your hiring needs.”

3. "Simplify the insurance buying experience with Dundas Life "

Gregory Rozdeba , CEO of Dundas Life , offered this pitch:

“Imagine buying life insurance the way you shop online — quick, easy, and transparent. At Dundas Life, we streamline the complex process of finding the right insurance, making it accessible at your fingertips. With us, you‘re not just a policy number; you’re in control, informed, and secure. Let’s make insurance straightforward together.”

4. "Engage with real estate investment expertise with EZ Sell Homebuyers. "

Mike Wall , CEO of EZ Sell Homebuyers , offered this pitch:

“Looking to maximize your real estate investment? With over two decades of experience and a portfolio of over 30 properties, I provide tailored advice that turns real estate into real results. Let’s discuss how I can help you achieve your property investment goals today.”

5. "Enhance your online visibility with CodeDesign . "

Bruno Gavino , Founder and CEO of CodeDesign , offered this pitch:

“Hi, I’m Bruno from CodeDesign. We often see companies struggle to gain visibility in the digital space, losing potential revenue to competitors who dominate online. Our agency specializes in leveraging advanced data analytics and custom digital strategies to enhance your online presence, driving more traffic and increasing sales. Imagine what it would be like to see your business outperform competitors by simply optimizing your digital marketing. Let’s chat about how we can make that happen for you.”

6. "Illuminate spaces with quality lighting with Festoon House . "

Matt Little , Director at Festoon House , offered this pitch:

“Imagine transforming your space with lighting that‘s not only beautiful but also built to last. At Festoon House, we’re dedicated to crafting premium lighting solutions that elevate your style, enhance your ambiance, and stand the test of time. From modern chandeliers to industrial-chic fixtures, our products are designed to inspire and impress. Join the Festoon House family and let's brighten up your world together — one light at a time!”

7. "Solve food waste with RedBat.Agency . "

Gert Kulla , CEO of RedBat.Agency , offered this pitch:

“We're tackling the issue of food waste in restaurants. Our app allows diners to buy surplus food at a discount while helping venues reduce waste and generate extra revenue. This creates a win-win for businesses and customers looking to save money and curb food waste.”

8. "Elevate travel with JetLevel Aviation . "

Fahd Khan , Director of Marketing and Technology at JetLevel Aviation , offered this pitch:

“At JetLevel Aviation, we provide top-tier private jet charter services, ensuring fast, flexible, and seamless travel for high-profile clients. Unlike traditional charter companies, our bespoke solutions and access to a wide range of luxury jets guarantee that your travel experience is not just efficient but also tailored to your specific preferences and schedules. Let us elevate your travel experience to the next level.”

1. Keep it brief.

The purpose of an elevator speech is to be as brief as possible while capturing a prospect‘s attention. Try to stay under 60 seconds — including your introduction. Even if you’re delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

If you don‘t, you won’t be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

2. Practice multiple times beforehand.

You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

3. Come prepared with additional materials.

When you‘re delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that’s a business card, a brochure, or a short demo, carry all that you might need with you.

The elevator speech is your opportunity to begin a deal on the right foot and speed up the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

4. Be positive and enthusiastic.

It‘s essential to show your personality during your elevator pitch, but whether you’re a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

5. Vary the tone of your voice.

As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect‘s attention. The pitch may be short, but you’ll be surprised at how easily people can tune out based on your tone alone. We don‘t want to risk it! Especially if it’s a prospect you've never spoken with.

1. Don't ramble.

I‘ve been a rep at Sales-R-Us for five years now. They’re the best company I‘ve ever worked for. I’ve loved my time there. I started as a BDR and have worked my way up to a senior position. I‘ve never looked back. I also love the services we sell. I can’t wait to tell you about them. Sales-R-Us help companies become more efficient with their sales through training, evaluation, and leadership management — and that‘s just to name a few. We have a unique approach that’s been honed by lots of sales experts over the years, and I‘ve seen our solution really help a lot of companies and teams. I’ve had many clients whose businesses have been saved because of our genius solution. I know we can do the same for you. Would you be interested in learning more?

This elevator pitch is not effective because:

• It's way too long.
• The rep spends way too much time talking about themself.
• It never gets specific or actionable.
• It never provides actual examples or attention-grabbing facts.

2. Don't use too much jargon.

At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.

• It's inaccessible to someone without relevant technical knowledge.
• It features too much jargon.
• It tries to condense an extremely complicated topic into 30 seconds.
• Its value proposition isn't clear-cut.

3. Don‘t insert your prospect’s personal information.

I visited your Instagram and noticed that you have a pitbull. I have a pitbull, too! I bet he sometimes distracts you when you work from home, which is the absolute pits when you‘re trying to put together a report for your boss. Your dog — what’s his name? — may be asking for your attention, but I assure you you can still create a report as easy as 1-2-3 with AnswerASAP. While petting your pupperino.

• It sacrifices the hook in favor of creating a “personal connection.”
• It's too familiar with the prospect to the point of discomfort.
• It makes assumptions about the prospect's work-from-home tendencies.
• It uses informal slang (“the absolute pits,” “pupperino”) for unnecessary humor.

4. Don‘t under-emphasize the problem you’re solving.

It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

• It treats a customer problem as a possibility and not an urgent reality.
• It‘s vague (“things may go awry”) and doesn’t emphasize how those issues can hurt the prospect.
• It doesn‘t specify the product features that will solve the prospect’s challenges.
• Because it never goes into detail, it shows little research and care.

Remember, an elevator pitch should only come at someone else‘s prompting. If you’re spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

Reel in Clients with an Effective Elevator Pitch

While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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How to Create an Elevator Pitch (With Examples)

Examples of the Best Elevator Pitches

When and How to Use an Elevator Pitch or Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

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What is an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. It's called an elevator pitch because it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing (if you're simply networking).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it to ensure your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch in person at job fairs or career expos, and online in your LinkedIn summary or Twitter bio. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, " Tell me about yourself ." Think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30–60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

Be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit. Avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're staying within the appropriate time limit and delivering a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate, but you shouldn’t volunteer that information immediately.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances and with many different types of people. But do remember to say what you're looking for. For instance, you might say you're looking for "a role in accounting," "an opportunity to apply my sales skills to a new market," or "the opportunity to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters. They may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, and you shouldn't get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All of the same guidelines apply to a virtual elevator pitch. You may have an opportunity to give an elevator speech at a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well-lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand so you get accustomed to looking at the camera, which will help you appear to make eye contact with the person on the other side of the video chat. Just avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

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How to Create the Perfect Elevator Pitch with Examples

Imagine this: You step onto an elevator and somehow find yourself standing next to a recruiter from your dream company or college. You have about sixty seconds to make the moment count – what do you do, what do you say?

Introducing the Elevator Pitch: a way to quickly introduce yourself and communicate who you are, your goals, and your strengths, while making a connection with the other person. Sometimes it’s referred to as the “hook” to getting a conversation started, and most importantly, getting them excited about you. Keep these tips in mind when crafting your elevator pitch:

Make sure what you are pitching aligns with the audience you are trying to reach and your goals. For example, your experience in coding may not be as relevant to a role in sales than it would be as a developer. Keep in mind, your elevator pitch will change as you grow older, gain more experience, and develop new interests.

Keep it short! They are called elevator pitches because they are short speeches that shouldn’t take longer than an elevator ride. The more you practice your elevator pitch, the more natural (and easier to remember) it’ll feel when it’s time to share. Use a laptop, phone, or device of your choice to record your pitch. Play the pitch back to yourself and adjust your recording based on your speed, enunciation, volume, and tone. Ask a trusted friend or family member to listen and give you constructive feedback.  

Creating an Elevator Pitch

Now that we’ve covered the basics, let’s get started! There are five key components of a great elevator pitch, but don’t worry, we’ll go through each one and share examples. Feel free to download the Elevator Pitch Outline Handout located at the bottom of this page and follow along with your answers.

Get Started

It’s never a bad idea to start practicing your elevator pitches and have a couple up your sleeve. The perfect opportunity and eager recruiter could be just around the corner. In the meantime, upload your recorded elevator pitch video to your Tallo profile. Colleges and companies can click to view it when visiting your profile to get a sense of who you are and help connect you with the perfect opportunity.

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How to Write and Give an Elevator Pitch

By Joe Weller | October 17, 2022

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Students, professionals, and entrepreneurs should always have a personalized elevator pitch they can deliver at a moment’s notice. With help from experts, we’ve created a guide to developing, writing, and delivering an effective elevator pitch. 

Included on this page, you’ll find expert opinions on elevator pitch length and a step-by-step guide to writing an elevator pitch . Learn from our useful elevator pitch examples , and get tips from professionals on delivering your pitch . Also, download a free elevator pitch brainstorming guide , a basic elevator pitch template , a cheat sheet for reading listener cues , and more.

What Is an Elevator Pitch?

An elevator pitch , or elevator speech , is a short summary of a product, person, or company. A good elevator pitch is usually between 30 and 60 seconds long. Elevator pitches should be well-rehearsed, clear, and persuasive. 

Appropriate in any networking scenario, formal or informal, the elevator pitch is the answer to the tricky “tell me about yourself” or “tell me about your company” question. A strong elevator pitch will demonstrate professional aptitude, grab attention, and convey information quickly, clearly, and memorably. 

“A good elevator pitch will align a person emotionally and intellectually with your product and brand,” says Morgan Roth, Chief Communication Strategy Officer at EveryLife Foundation for Rare Diseases . “People need to feel good, smart, and safe about their investment of time, money, or other resources before they commit to calls to action. Your pitch puts your value-add on the radar and invites conversation with the potential for a relationship.”

Elevator Pitch Example

Here is an example of a basic elevator pitch for a software company:

ATS (applicant tracking software) reduces time people spend on hiring by about 20 percent. But these systems also throw away thousands of qualified resumes daily. Our team at Hiring Help has designed an ATS with the fewest formatting restrictions of any option on the market. Hiring Help software keeps hiring times low but discovers 30 percent more qualified resumes than the leading ATS, providing our users the best access to top talent.

How Long Should an Elevator Pitch Be?

An elevator pitch should last no longer than a short elevator ride. Usually this time is between 30 and 60 seconds, or 50 and 200 words. Some experts suggest writing elevator pitches that are as short as 15 seconds. 

Most experts recommend erring on the shorter side. “Keep the pitch short — within seconds, not minutes,” says Roth. “Thirty seconds is the max because of our overworked attention spans. That said, have your next steps ready. What are you prepared to do and say if the prospect asks for a prospectus or a meeting? What if they have questions about you at the ready? Have a plan to follow up in the moment or the following day.”

Shorter elevator pitches are best for casual networking events or chance encounters, where your primary goal is to spark interest and open the possibility of a continued relationship. Elevator pitches might go longer, about 45 to 60 seconds, in scenarios such as job interviews or career fairs. In these situations, you have a platform to speak, and the person listening might want more specific, detailed information. 

Remember that no matter the case, an elevator pitch should never exceed a minute in length. A good elevator pitch should open up the possibility of longer, more substantial conversations and professional relationships down the line.

How to Use an Elevator Pitch

Use an elevator pitch when you want to create a professional connection. Have your pitch ready for interviews, semi-formal chats, or career fairs. Break it out to spark interest, get across key points, and ask to stay connected. 

“I love using the elevator pitch when working a room — say, at an industry conference,” says Justin Kitagawa, Senior Director of Revenue Operations at MixMode . “You’re there meeting new people, and you want to make a strong impression quickly and find out if it makes sense to continue the conversation later.”

Roth suggests having your elevator pitch ready, even if you don’t have a specific networking event in mind. “Certainly, an elevator speech is a great tool to use at networking events, but a well-practiced pitch is also great for those unplanned encounters when you run into someone, say, on an elevator,” she says. “You may not have planned or expected it, but here is that person you’ve been reading about who has some promising connection to your product or cause, and they are a captive audience for some period of time!”

Finally, Roth stresses the importance of following up after you’ve made a connection. “Don’t assume that your pitch will establish or secure a relationship on the spot,” she cautions. “Your elevator pitch is an introduction meant to generate interest and imagination about possibilities. It represents the start of a cultivation process that can take weeks, months, or even years to mature. You still have to steward the relationship and fan the flames of interest strategically and with sensitivity.”

How to Write an Elevator Pitch

When writing an elevator pitch, start with who you are, what you do, how you do it, and why you are unique. Pare down those details. Structure your pitch with an intro, relevant experience, goals, the solution, and your plan. 

Learn how to write an elevator pitch about yourself, your company, or your product with this step-by-step guide.

1. Brainstorm Your Elevator Pitch

The first step to crafting an elevator pitch is to brainstorm some ideas. Think about all the ways you or your product add value. 

Devin Schumacher, Co-Founder of SERP , recommends answering several key questions as you brainstorm your pitch: “Who are you talking to? What are their pain points? What are the results they want? What is your solution? When it’s time to write your pitch, you need to answer those questions clearly and simply.”

Use these questions as a starting point in your brainstorming process to ensure you cover all your bases:

2. Pare Down Your Ideas

Once you’ve finished brainstorming, it’s time to pare down your pitch. Effective elevator pitches are concise. Look through all your points, and select a few key details that you think will have the most impact. 

“Your first order of business is to determine the one takeaway you want your prospect to take in,” explains Roth. “If he or she really hears you on one point only, what do you need that point to be?”

3. Write Your Elevator Pitch

Finally, it’s time to write your pitch. Keep the pitch short, usually between 50-120 words. Longer elevator pitches should never exceed 200 words. 

Begin your pitch with an attention-grabbing detail. This opener might be a surprising statistic, a pain point that your audience can relate to, or a thought-provoking question. From there, be sure to include the following five components in your pitch:

• Introduction: Include basic information, such as name, job title, or company name.
• Experience: State any relevant work experience, or give your listener a little background about your company, brand, or idea. 
• Goals: Clearly state your ultimate goal. This could be a pain point or problem you hope to address or value you can add. 
• Solution: Tell your listener about your unique solution to the problem. 
• Plan: Explain your plan for achieving your goal. Demonstrate that you have the necessary skills and knowledge, and be specific about how you are better equipped than your competitors to do it. 

Use this reference guide to make sure you remember all the key components of a successful elevator pitch:

Tip: When writing your pitch, Kitagawa recommends talking through it aloud. “I prefer to talk through my pitch rather than write it out. If you can do this live with another person, even better. Writing them out tends to be a bit more one-sided and can leave you sounding like you’re reading off a marketing campaign,” he adds.

Elevator Pitch Starter Kit

Download Elevator Pitch Starter Kit

Use this free starter kit to help you get started writing your elevator pitch. This kit includes templates for a basic elevator pitch and an elevator pitch deck. In addition, you’ll find an elevator pitch cheat sheet, which includes a guide to reading listener cues, brainstorming ideas, and the key components of an elevator pitch, all in one comprehensive document. Finally, consult the list of correct elevator pitch examples to help guide you as you create your own. 

In this kit, you’ll find:

• An elevator pitch template for Microsoft Word to guide you through the elevator pitch writing process. 
• An elevator pitch deck template for PowerPoint to help you structure your elevator pitch as a presentation.
• An elevator pitch cheat sheet for Adobe PDF to help you read listener cues, brainstorm ideas, and remember the key components of an elevator pitch.
• A list of elevator pitch examples for Microsoft Word to help you create your own elevator pitch.

For more free resources to help you craft an elevator pitch, including templates that have been pre-filled with sample text, see this comprehensive collection of downloadable elevator pitch templates .

How to Write a 30-Second Elevator Pitch

Most experts recommend keeping your elevator pitch under 30 seconds. This translates to between 80 and 120 words. Be sure to include the five key parts: introduction, background, goals, solution, and plan.

Here are some examples of each of the elevator pitch components: 

• My name is Linda, and I work in digital marketing.
• Our company is Hiring Help, a leading ATS software developer.
• I’ve spent the last six years coordinating our social media advertising program. In our last initiative, I increased our Twitter engagement by 60 percent in three months.
• We’ve been producing industry trusted ATS software for more than 10 years. 
• I noticed that your company hasn’t yet developed a robust social media presence, even while your top competitors are launching social media campaigns.
• Most ATS solutions cut down on hiring times by about 20 percent, but they also throw away thousands of qualified resumes for things as simple as formatting issues. 
• As marketing manager, I could develop a social media engagement team to run a program that will make you more competitive.
• We offer software that saves as much time as our leading competitors, while giving our clients more access to top talent.
• In my current role, I’ve created a detailed social media development plan that any company can adapt. 
• Our team of top-tier engineers has created software that discovers 30 percent more qualified resumes than the leading ATS, while keeping hiring times low.

How to Write a 60-Second Elevator Pitch

Opt for longer elevator pitches when you have a captive audience. A 60-second elevator pitch should be around 200 words and use the same components as a shorter pitch. In the extra time, add attention-grabbing details to prompt a dialogue.

“I would typically start with the 30-second pitch, and then be prepared to go into additional detail in the area where the person you are talking to expresses interest or asks a question. It’s all about matching up with their interests and potential needs,” advises Kitagawa.

“If you have the benefit of a full 60 seconds to make a case and an invitation to keep speaking, be prepared to show that you’ve done your research,” suggests Roth. “Connect your organization’s mission or product to your prospect’s specific needs, interests, or passion.”

If you have 60 seconds for your pitch, you can add the following on top of the basic elevator pitch components:

• Did you know that 55 percent of customers first hear about new brands or companies through social media?
• On average, 43 percent of the resumes that ATS products reject are for file compatibility issues, not because candidates aren’t qualified. 
• What has been preventing your team from expanding into social media?
• What initiatives have you been taking to ensure that you are hiring the top talent available in your field?

How to Deliver an Elevator Pitch

An elevator pitch needs to be engaging and informative. Speak slowly and clearly, and avoid confusing jargon. Practice saying your pitch ahead of time so that you feel confident and prepared during delivery. 

Given the short timespan available, it can be tempting to rush and cram in as much detail as possible. However, this is counterproductive. Speak slowly so that your listener can follow along and ask questions as they arise.

Roth stresses the importance of practicing, and practicing often. “An elevator speech should be articulated fluently and effortlessly and, whenever possible, in the vernacular of your audience,” she stresses.

Here are some simple ways to make the most of practicing your elevator pitch:

• Record Yourself: It can be difficult to judge your pitch as you’re giving it. Try recording your voice or filming yourself as you practice your pitch. When you watch it, you’ll be better able to identify areas for improvement. 
• Use a Mirror: A low-tech option is to deliver the pitch in front of a mirror. Watching yourself as you speak will allow you to practice keeping your body language professional and welcoming. 
• Do a Trial Run: Ask a friend, colleague, or career counselor to watch your elevator pitch and provide feedback. This practice has two benefits. First, it will help you feel more comfortable when you deliver your pitch in a real networking scenario. Second, they will likely pick up on problems that you aren’t aware of. 

Kitagawa also recommends keeping your pitch conversational. If it feels one-sided, it’s possible you aren’t engaging your audience. “I recommend everyone drop the 30 seconds of you talking,” he advises. “Instead, use a question. Why? Because talking doesn’t sell. Listening does. If you’re the one doing all the talking, you’ll often miss the opportunity to learn how you can help that person.”

What Not to Do When Giving Your Elevator Pitch

When giving an elevator pitch, avoid rambling, using jargon, or ignoring your audience. Elevator pitches should be conversational, concise, and friendly. You can avoid most pitfalls by practicing your pitch often.

Here are some elevator pitch don’ts to keep in mind: 

• Don’t Ramble: “Don’t get distracted and start rambling,” says Schumacher. “How do you avoid that? Practice. Practice saying your pitch out loud repeatedly, until you’re sure you can deliver without a hitch.”
• Don’t Ignore Listener Cues: An elevator pitch should be interactive. If you want to keep your audience engaged, listen to their questions and respond to their nonverbal cues. 
• Don’t Be Overly Technical: Focus on pain points that you or your company or idea can address. Roth explains, “You can tweak context and vernacular to accommodate the level of familiarity your audience has with your business or mission. Insiders from your field may be more tolerant of some technical or industry jargon, but don’t go overboard.” 
• Don’t Be Shy: Confidence will generate interest and trust. Combat stage fright by practicing regularly. 
• Don’t Show Desperation: Elevator pitches are about making connections and starting conversations, not demanding or pleading for help. Remember, desperation can be off-putting. 
• Don’t Talk Too Fast: When you speak too quickly, you can make mistakes or trip over your words. Your audience will also be more likely to misunderstand you or lose interest. Practice speaking slowly and clearly.
• Don’t Have Just One Script: “Consider the context in which you are giving the pitch, both the situation and the person. You should adjust the level of detail you go into, formality of the language you use, and key points of your pitch,” says Kitagawa.
• Don’t Monologue: Keep a conversational tone. “Make sure you don’t sound like a robot. You want to be natural,” adds Schumacher.

Listener Cues to Look for During Your Elevator Pitch

Paying attention to your audience can provide vital feedback. Look out for signs such as eye contact and relaxed posture. These signs indicate that your audience is engaging with you. If you notice negative cues such as fidgeting and frowning, have some plans in place to get back on track. 

“Imagine meeting someone who interests you romantically,” Roth suggests. “You want to make a memorable introduction and establish what you have in common. But you’re still steps away from asking for a date, let alone proposing marriage. Just like in the dating world, how someone responds to your elevator pitch will signal whether you should stand down, move forward, or move on.”

Look for positive cues as signs that your audience is receiving your pitch well. These cues include eye contact, commentary, and friendly, open body language. “The best cue your pitch is working is when the person you’re talking to starts asking questions. That’s a good sign they’re interested in learning more,” says Kitagawa. 

If your pitch isn’t going well, your audience is likely to reveal their disinterest in body language and actions. Lack of eye contact, fidgeting, and frowning are signs that your pitch isn’t establishing the connection you want.

The easiest way to save a pitch is to encourage listener engagement with questions. “If you’re picking up on negative cues, the best thing to do is to ask a question, and then really, genuinely listen to what they have to say,” advises Kitagawa. “This gives the person a chance to explain what they’re thinking, and you a chance to course-correct to get back to how you can help them.”

Refer to the following cheat sheet for a quick overview of the positive and negative cues to look for, as well as some strategies for turning around a pitch that isn’t going well.

Elevator Pitch Examples

We’ve compiled a useful list of correct and incorrect elevator pitch examples for three different encounters: an informational interview, a career fair, and a new business pitch. Use these examples to spark ideas for your own pitch.

Here are some example elevator pitch scripts:

Informational Interview

• Correct: I’m studying political science at X University. This summer I worked on Senator A’s reelection campaign, where I focused on social media promotion. I helped launch a TikTok campaign that got over 6 million engagements in the first three weeks. I want to continue doing this after graduation and would love to talk to you about your work. I’m really drawn to the social media campaigns your company has spearheaded, especially the ones for Governor B and Congresswoman C. 
• Why It Works: This speaker provides a quick background, notes quantifiable results from previous experience, and gives their listener clear expectations for the conversation. This speaker also demonstrates that they’ve done their research by citing specific campaigns their listener has worked on.
• Incorrect: I’m in my last year at university, so I’m starting to think about jobs. I’m really good at social media, and I’ve taken some classes in communications and political science. I think I want to work on either political campaigns, but I could also be interested in other kinds of marketing. What kinds of jobs can I get at your company? 
• Why It Doesn’t Work: This speaker is too vague about their background and experience and doesn’t make it clear what they want from the conversation. The final question presumes that their listener wants to hire them, which could come across as rude.

Career Fair

• Correct: My name is Emma Miller. I’m a second-year MBA student studying business operations. I noticed that you’ve been expanding your verticals. Before starting school, I was an assistant operations manager at a multinational clothing manufacturing company, where I assisted with vertical integrations. I’ve been focusing my coursework on process and systems optimization. I’m currently looking for internships and jobs where I can put those skills to use. 
• Why It Works: Emma is clear about who she is, her background and experience, and her goals for the career fair. She also demonstrates that she’s done research on the company and finds a connection to her own experience. 
• Incorrect: My name is Sarah Smith, and I’m a second-year MBA student. I’m interested in business operations, but also management. I also have taken some classes on business strategy, which I think I’m pretty good at. I haven’t taken too many classes on corporate finance, but I’m a fast learner. But probably I have the most experience in operations. What jobs are you hiring for?
• Why It Doesn’t Work: Sarah is vague about her experience and interests. She wavers back and forth so that it is unclear what kind of role she wants or would suit her. The final question is one she could easily look up online and suggests that she hasn’t done her research.

New Business Pitch

• Correct: Have you had any nasty surprises on your utility bills? My name is Jim Johnson, and I’ve created and sold four apps to major developers. For the last eight months, my business partner and I have been creating partnerships with local utility companies to develop an app that would allow users to track utility use in real time. Now we’re looking for sponsors so that we can secure enough funding to make this app a reality. 
• Why It Works: Jim starts with an attention-grabbing question and transitions smoothly into his introduction and background. He also demonstrates that he has already done work toward this business but doesn’t get into too much technical detail. This way, the listener can engage by asking questions.
• Incorrect: I’m Bob Williams. I want to develop an app that would help people keep track of their utilities. We really need funding to get the ball rolling with this app. I’ve been trying to find investors, but they just aren’t seeing how much value this app has. It would really solve a lot of people’s problems. I promise this will be such a good investment.
• Why It Doesn’t Work: Bob doesn’t include any interesting details so that his listener can connect with or understand his concept. He focuses for too long on the need for funding and not enough on what work, if any, he’s already done. His pitch risks coming across as demanding or desperate. 

For a more comprehensive list, including elevator pitch examples by industry, see this collection of elevator pitch examples .

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Perfect Pitch: How to Nail Your Elevator Speech

You ride the subway, grab a coffee, and get to the office. It’s your typical Monday morning—until, bam ! You step in the elevator and find yourself face-to-face with the CEO of your dream company or the client you’ve been dying to land.

She smiles and says, “Hi. What do you do?”

Scary? Absolutely. But it could happen to you—tomorrow—and you’ll want to be prepared.

The aptly named “elevator speech” or “elevator pitch” is a concise, compelling introduction that can be communicated in the amount of time it takes someone to ride the elevator to her floor.

Even if you’re never caught heading up to the 39th with someone important, this is a good skill to master when you’re introducing yourself during an interview, a sales pitch, or a networking event. People are busy, and being able to communicate who you are and what you do quickly and effectively will ensure that you get your most important points across, no matter how short the conversation.

Not quite ready for the elevator ride of your life? Check out our step-by-step guide to crafting—and perfecting—your pitch.

1. Start With a Blank Canvas

Take a blank piece of paper and number it from one to 10. Then, fill in the most important bits of information that you want to convey about yourself, your service or product, or your company.

What, exactly, do you do? What have you achieved, and what are your goals? Who does your company serve and why? Focus on the most interesting or memorable facts—the ones that really make you stand out from others.

2. Red Pen It

Using a different color pen, edit what you’ve drafted with a critical eye. Eliminate any redundancies, unnecessary or unclear information, and broad business jargon .

More importantly, hone and enhance the good stuff. “I’m great at sales” isn’t likely to pique anyone’s interest, but “I’ve exceeded my sales goals every quarter for the last two years” sure might.

3. Pick a Card

Grab five index cards, and label them “Who I Am,” “What I Do,” “How I Do It,” “Why I Do It,” and “Who I Do It For.” Add each item on the list you’ve created to the card where it fits best.

Ideally, you’ll have two compelling sentences underneath each heading, so fill in any gaps if you need to.

4. Get in Order

Organize the cards in a logical order, making sure the most important information is first.

Remember, you often only have a few seconds to communicate with someone. If you get cut off, what would you want her to walk away remembering?

5. Add an Attention-Getter

Add an interesting fact or stat to use at the beginning of your speech. Your goal is to immediately engage someone so that he or she is intrigued and wants to learn more.

6. Practice!

Recite your pitch to someone close who can be objective, and ask for constructive feedback (although we love our friends and families, sometimes they think we can do no wrong!).

What may seem clear in your mind might come across as convoluted, long-winded, or fragmented to an outside observer.

7. Record Your Pitch

Once you’ve gotten feedback and honed your pitch even further, record yourself saying it. Listen to your tone—make sure it’s friendly, non-threatening, and that you’re not talking a mile a minute (knowing you only have a few moments to speak may subconsciously increase your pace).

Really listen to what you’re saying—make sure you’re not repeating words and that you’re sending the message you really want to convey.

8. Ride the Elevator

The next time you ride an elevator (alone), practice your speech .

First, give yourself some time by going to the highest floor. Then, try giving your pitch from a middle floor and from the first to the third floor, too. Having to make just a few brief moments count will help you to hone the words you need and scrap the ones you don’t!

This week, set aside some time to craft your elevator pitch (or dust off the one you’ve used before). You just never know who you might face tomorrow morning.

Tips to create the best elevator pitch presentation (with templates)

Learn how to write a successful elevator pitch with our template and examples.

Bharti Jain

Building presentations

We’ve all been there – those brief, unexpected moments when you find yourself face-to-face with someone who could change the trajectory of your career. It could happen in an elevator, at a networking event, or even in line for coffee. In these fleeting moments, having a sharp, persuasive elevator pitch can make all the difference. But how do you distill the essence of your idea, product, or service into just a minute or two? How do you ensure your message is compelling enough to spark interest and leave a lasting impression?

Crafting a powerful elevator pitch deck is both an art and a science. It requires clarity, brevity, and a deep understanding of what makes your proposition unique. Whether you're seeking investment, pitching a new idea to your boss, or simply trying to network, a well-crafted elevator pitch can open doors and create opportunities you never thought possible. T his article delves into the essentials of creating an engaging elevator pitch presentation, offering practical tips, examples, and insightful case studies to guide you through the process.

What is an elevator pitch?

An elevator pitch is your golden opportunity to make a first impression – a brief, persuasive speech designed to spark interest in what you or your organization does. The name comes from the idea that it should be short enough to deliver during a quick elevator ride, typically ranging from 30 seconds to 2 minutes.

The essence of an elevator pitch lies in its ability to convey your value quickly and effectively, making the listener want to know more. Think of it as your verbal business card, a snapshot of who you are, what you offer, and why it matters.

Basic components of an effective elevator pitch

Creating a great elevator pitch deck involves several key components. Each element plays a critical role in ensuring your message is clear, engaging, and memorable.

Your hook is the opening statement designed to grab attention. It should be intriguing and relevant, making your audience want to hear more. This is where you set the tone for your pitch, so it needs to be compelling. You might start with a surprising statistic, a thought-provoking question, or a bold statement. The goal is to spark curiosity and draw your listener into your narrative. An effective hook not only captures interest but also sets the stage for the rest of your pitch.

The Problem

Next, you need to clearly define the problem your idea, product, or service addresses. This shows that you understand the pain points of your target audience and sets the stage for your solution. By articulating the problem, you demonstrate empathy and insight into your audience’s needs. This step is crucial because it establishes relevance and makes your listener care about what you’re about to present. The more specific and relatable the problem, the more engaged your audience will be.

The Solution

Now that you've laid out the problem, it’s time to describe how your offering solves it. This is your chance to highlight the unique features and benefits of your solution. You should explain what makes your approach different and why it’s the best option available. Be clear and concise, focusing on the value your solution brings. This part of your pitch should make your listener see the potential impact of your offering and envision how it can address their needs or challenges.

Identifying your target market and the potential for growth demonstrates that there is a demand for your solution and that you have a clear focus. This shows that you’ve done your homework and understand the landscape in which you’re operating. Discussing your market also helps to build credibility, as it indicates that you have a realistic and informed view of your business environment. It’s important to convey who your ideal customers are and why they need your solution.

The Value Proposition

Your value proposition is the specific benefit your solution brings to the table. This could be cost savings, time efficiency, or any other advantage that sets you apart from competitors. Your value proposition should be compelling and easy to understand, making it clear why your audience should be interested. It’s about communicating the unique benefits that make your offering stand out and why it’s worth considering. This part of your pitch needs to resonate strongly with your audience’s needs and desires.

The Call to Action

Finally, conclude with a clear call to action. What do you want your audience to do next? Whether it’s scheduling a meeting, visiting your website, or trying your product, your call to action should be direct and achievable. This step is essential because it guides your listener towards the next steps and keeps the momentum going. A strong call to action turns interest into action and opens the door for continued engagement.

Crafting each of these components thoughtfully and integrating them seamlessly into your pitch can make all the difference. Remember, the goal is to leave a lasting impression and to make your listener want to learn more about what you have to offer.

How long should an elevator pitch presentation be?

The length of an elevator pitch can vary depending on the context, but the general rule is that it should be short enough to deliver in the time it takes to ride an elevator, hence the name. This typically means:

• 30 seconds to 1 minute: For networking events or casual encounters.
• 1 to 2 minutes: For formal presentations or investor pitches.

Why keep it short?

Attention spans are shorter than ever!

These days, most people have a limited amount of time to devote to any single interaction, especially in casual settings. By keeping your pitch short, you respect your listener’s time and increase the chances of maintaining their attention. A concise pitch helps ensure that your key points are heard and remembered.

Clarity is crucial

Brevity forces you to distill your message down to its most essential components. This clarity is crucial because it helps you avoid overwhelming your listener with unnecessary details. When you focus on the core of your message, it becomes easier for your audience to grasp and retain the information. A clear and concise pitch ensures that your value proposition is understood and appreciated.

To be remembered

A well-crafted, succinct pitch is more likely to be remembered and repeated. When you deliver a concise pitch, you make it easier for your listener to recall and share your message with others. This memorability can lead to further discussions and opportunities as your pitch lingers in the minds of those who hear it. A memorable pitch increases the likelihood of follow-up conversations and actions.

Tips to create a successful elevator pitch presentation

Creating an effective elevator pitch presentation involves structuring your content into concise and engaging sections to capture and maintain your audience's attention. Here's a breakdown of the sections, much like a seasoned novelist would, ensuring each part leaves your audience eager for more.

1. The opening scene: Introduction

Starting your elevator pitch with a strong introduction sets the tone for the entire presentation. Instead of resorting to startling statements that might distract rather than engage, aim for a natural, informative opening that captures the essence of your business.

Begin by introducing your business name and providing a concise summary in no more than two sentences. This brief overview should give a clear snapshot of what your business does. If relevant, include a breakdown of your top three products or services to give a quick glimpse of your offerings. Clearly defining your target audience is essential unless it is evident, such as in the case of social media platforms that cater to everyone.

Make sure this introduction is brief and to the point—ideally, no more than 18 seconds or 36 words. This ensures the potential investor or listener grasps the core of your business swiftly and effectively.

💡 Pro tip: Consider beginning with a thought-provoking question or an interesting fact for an extra engaging start. This can serve as a powerful hook that draws your audience in from the outset. You can then follow this with your concise introduction on the next slide.

Example 1 - Starting with a Question

Example 2 - Starting with a Hook or Interesting Fact

2. The conflict & resolution: Problem vs. Solution

In this section, your goal is to clearly articulate the problem your business aims to solve. This could be a single, significant issue, a series of smaller but related challenges, or one main problem broken down into a few key components.

The primary objective here is to show that you have a deep understanding of the challenge at hand. Clearly define the problem in a way that is straightforward and easy to grasp. Then, seamlessly transition into presenting your solution. The more straightforward and understandable your explanation, the more compelling it will be.

Whether you focus on one major issue or a few interconnected ones, make sure your audience can see the relevance and urgency of the problem. This sets the stage for you to introduce your innovative solution, highlighting how it effectively addresses the challenge. Simplicity and clarity are your allies that make a strong impact.

💡 Pro tip: Use real-life examples or data to illustrate the problem. This not only makes the issue more tangible but also adds credibility to your pitch. When your audience can see the real-world impact of the problem, your solution becomes even more compelling.

3. Setting the scene: Market size & competition

Potential investors are drawn to opportunities that promise significant returns. Therefore, it's crucial to illustrate the scale of the opportunity your business presents and provide insights into the competitive landscape. This gives investors an immediate sense of whether your venture is worth their time and resources.

By detailing the market size, you demonstrate the potential for growth and the vast possibilities for your business. Additionally, highlighting your understanding of the competition shows that you are well-prepared and have a clear strategy to stand out in the market. This dual focus on opportunity and competition sets a solid foundation for investors to see the viability and potential profitability of their investment.

💡 Pro tip: Use visual aids like charts and graphs to present market size and competitive analysis. Visual representations can make complex data more digestible and impactful, helping investors quickly grasp the potential and positioning of your business.

4. Business Model: How the story unfolds

A concise elevator pitch slide on your business model can quickly show investors how you plan to generate revenue. When your business strategy is clear and compelling, it significantly increases the likelihood of attracting investors. Presenting a well-defined business model demonstrates that you have a thoughtful and viable plan for profitability, making your venture more appealing and reducing perceived risks.

💡 Pro tip: Include key metrics and financial projections to back up your business model. Showing potential revenue streams, cost structures, and profitability timelines with concrete numbers can add credibility and help investors understand the financial potential of your business.

5. The twist in the tale: Unique selling point (USP)

In this section, your goal is to showcase what makes your company unique and how it stands out from the competition. This is a crucial moment where potential investors decide whether to delve deeper into your business.

If you can capture their interest here, the chances of securing a follow-up meeting and, ultimately, funding increase significantly.

💡 Pro tip: You have a maximum of 20 seconds to highlight your USP, so keep your information concise and focused. Emphasize only the most critical details that your investors need to know.

Additionally, if your product or solution involves advanced technology, consider adding a slide that explains it. If you have patented technology, make sure to highlight this aspect during your pitch. This not only demonstrates innovation but also adds a layer of credibility and competitive advantage.

6. The characters: Founding team

People invest in people. Investors want to know the credentials and backgrounds of the individuals behind the business. To build trust and confidence, always highlight your team's credentials, experience, and significant accomplishments. Showcasing the strengths and expertise of your founding team not only adds credibility but also reassures investors that their money and effort are in capable hands.

7. Plot points: Money milestones

Investors are captivated by numbers and will recall them long after your pitch ends. To leave a lasting impression, clearly outline your financial milestones and investment strategy from the outset. Demonstrating a well-thought-out financial plan highlights your business's growth trajectory and reassures investors of your strategic foresight.

8. The closing appeal: Call to action

Ending your elevator pitch with a strong call to action (CTA) is essential as it generates excitement and creates a sense of urgency. A well-crafted CTA can inspire your audience to take the next step, whether it's learning more about your business or starting a partnership.

Consider these impactful CTAs:

• Visit our website
• Follow us on Facebook
• Drop by our store
• Explore our brochure
• Sign up for our newsletter
• Contact us for more information
• Invest in our company
• Partner with us

By including a clear and compelling CTA, you guide your audience toward the desired action and keep the momentum going.

💡 Pro tip: Make your CTA specific and actionable. Instead of a generic request, provide clear instructions or direct links that make it easy for your audience to follow through.

Bonus: Quick do's and don'ts

Crafting an effective elevator pitch is as much about what you say as how you say it. Here are some quick do's and don'ts to ensure your pitch resonates:

• Keep it Simple: Use clear, straightforward language. Avoid truisms, buzzwords, and jargon that can confuse your audience.
• Be Concise: Stick to the key points. Weed out fillers and unnecessary details.
• Personalize Your Pitch: Tailor your pitch to your audience and refresh it as the situation changes.
• Maintain High Energy: Speak with enthusiasm and energy to keep your audience engaged.
• Create a Memorable Conclusion: End with a catchy phrase, a promise of value, or a summary that will stick in the investor’s mind.

Don'ts:

• Avoid Hyperbole: Steer clear of exaggerated claims that can undermine your credibility.
• Don’t Rush: Speak at a steady, clear pace to ensure your message is understood.
• Skip the Monotone: Avoid speaking in a flat, monotone voice. Show enthusiasm and smile.
• Don’t Overwhelm Your Audience: Avoid giving your pitch to people who seem uninterested or in a hurry.
• One-Size-Fits-All Approach: Don’t use the same pitch for every situation; adapt as needed.

Speaking Tips:

• Stay Relaxed: Keep a relaxed and steady rhythm in your elevator speech to convey confidence and credibility.
• Time Management: Be mindful of the time, but don't let it make you rush. A clear and steady delivery is more effective.
• Creative Ending: Conclude with a memorable statement or question. This could be a catchy phrase, a promise of value, or an invitation for further discussion.

Best elevator pitch examples to inspire

Creating an effective elevator pitch can be challenging, but seeing how successful companies might craft their pitches can provide valuable insights. Here, we’ll explore hypothetical examples from Airbnb and LinkedIn to illustrate how they could effectively communicate their value propositions.

An elevator pitch for Airbnb could resonate with travelers seeking unique experiences beyond the offerings of traditional hotels.

Hook: “Imagine wanting to explore the world authentically but struggling to find affordable and unique accommodations.”

Problem Statement: “Traditional hotels are expensive and often don’t provide the local experience travelers crave.”

Solution: “Airbnb connects travelers with local hosts who offer unique, affordable accommodations in their homes.”

Unique Value Proposition: “Unlike hotels, Airbnb offers a wide variety of unique spaces, from treehouses to castles, giving travelers a truly local experience.”

Call to Action: “Check out our website to find your next unique stay or become a host today.”

An elevator pitch for LinkedIn might emphasize the efficiency and effectiveness of their platform in meeting the professional networking needs of today’s workforce.

Hook: “Professionals need a way to connect and network in today’s digital world.”

Problem Statement: “Traditional networking methods are time-consuming and often ineffective.”

Solution: “LinkedIn is a professional networking platform that connects you with colleagues, industry leaders, and potential employers.”

Unique Value Proposition: “With LinkedIn, you can showcase your professional achievements, find job opportunities, and build valuable industry connections.”

Call to Action: “Join LinkedIn today and start building your professional network.”

By analyzing these hypothetical examples, it becomes clear that a successful elevator pitch requires a strong hook, a clear problem statement, a concise solution, a compelling, unique value proposition, and a direct call to action. Each element works together to create a pitch that is both engaging and persuasive, ultimately driving the listener to take the next step.

Frequently asked questions (FAQs)

Q: what are the different types of elevator pitches.

A: Elevator pitches can vary based on their purpose and audience. Common types include:

• Startup Pitch: Focuses on the core idea, market potential, and unique selling points of a startup.
• Sales Pitch: Emphasizes the features and benefits of a product or service to persuade potential customers.
• Networking Pitch: Aimed at building connections and briefly highlighting your professional background and goals.
• Investor Pitch: Designed to attract investment by detailing the business model, market opportunity, and financial projections.

Q: How does a sales pitch differ from an elevator pitch?

A: While both aim to persuade, a sales pitch is typically more detailed and focused on convincing potential customers to purchase a product or service. It often involves explaining features, benefits, and addressing objections. An elevator pitch, on the other hand, is a brief, high-level overview designed to spark interest and lead to further conversation.

Q: How long should an elevator pitch be?

A: An elevator pitch should typically be between 30 seconds to 2 minutes, depending on the context. For casual encounters or networking events, aim for 30 seconds to 1 minute. For more formal presentations or investor pitches, you can extend it to 1 to 2 minutes.

Q: What are some common mistakes to avoid in an elevator pitch?

A: Common mistakes include using too much jargon, speaking too quickly, providing too much information, and failing to engage the audience. It's essential to be clear, concise, and to the point, ensuring your message is easily understood and remembered.

Q: How can I make my elevator pitch more engaging?

A: To make your pitch more engaging, start with a strong hook, use relatable language, and tell a compelling story. Incorporate visual aids if possible, and always end with a clear call to action. Practice delivering your pitch with enthusiasm and confidence.

Q: Should I tailor my elevator pitch to different audiences?

A: Yes, it's crucial to tailor your pitch to different audiences. Consider the interests and needs of your audience and adjust your pitch accordingly. Personalizing your pitch can make it more relevant and impactful.

Q: How can I practice my elevator pitch effectively?

A: Practice your pitch in front of a mirror, record yourself, and seek feedback from friends or colleagues. Rehearse in different settings and situations to ensure you can deliver it smoothly and confidently. The more you practice, the more natural and effective your pitch will become.

Q: How can I write an elevator pitch for a job interview?

A: To craft a compelling elevator pitch for a job interview as a job seeker, focus on highlighting your key strengths, relevant skills, and career achievements. Start by briefly introducing yourself and your background in a manner that is short and to the point. Then, concisely explain what makes you a strong candidate for the position, emphasizing your unique value proposition and how your experience aligns with the job requirements. End with a clear call to action, such as expressing your enthusiasm for the role and inviting further discussion.

Q: What are the key components of an elevator pitch template for a business pitch?

A: An effective elevator pitch template for a business pitch should include the following components:

• The Hook: A compelling opening statement to grab attention.
• The Problem: A clear description of the problem your business addresses.
• The Solution: A brief overview of your solution and its benefits.
• The Market: Information on your target market and potential growth.
• The Value Proposition: The unique benefits of your solution.
• The Call to Action: A direct request for the next step, such as scheduling a meeting or visiting your website.

Q: How can a project management professional create an effective elevator pitch?

A: A project management professional should focus on succinctly conveying their ability to lead and deliver successful projects. Start by outlining a key project you managed, highlighting your role and the impact of your work. Clearly state how your project management skills, such as problem-solving and team coordination, contributed to achieving project goals. Use specific examples to illustrate your achievements and conclude with a call to action, such as inviting a follow-up conversation or discussing potential opportunities.

Q: What are some real-life elevator pitch examples that effectively use analytics?

A: Real-life elevator pitch examples that effectively use analytics often include:

• Hook: "Did you know that 70% of businesses miss out on growth opportunities due to poor data analysis?"
• Problem: "Many companies struggle with integrating and interpreting their data effectively."
• Solution: "Our analytics platform simplifies data integration and provides actionable insights, helping businesses make informed decisions."
• Value Proposition: "Our tool reduces analysis time by 50% and increases data accuracy, driving better business outcomes."
• Call to Action: "Visit our website to see how our analytics solutions can transform your data strategy."

Q: How should a creative elevator pitch differ from a formal elevator pitch?

A: A creative elevator pitch typically incorporates imaginative language, storytelling, and engaging elements to capture attention. It might include a unique hook or a memorable anecdote that illustrates the problem and solution in a compelling way. In contrast, a formal elevator pitch is more structured and straightforward, focusing on delivering clear, professional information in a concise manner. The formal pitch aims to provide a precise overview without embellishments, often used in business or investor settings where professionalism is key.

Create a perfect elevator pitch presentation with Prezent

Prezent can be used for crafting the perfect elevator pitch. Here are a variety of features that streamline the creation process and enhance the effectiveness of your presentation:

Auto-Generator

• It uses AI to create hyper-personalized, on-brand presentations in minutes. By entering your business context and audience details, the AI generates a draft that aligns with your company’s branding and is tailored to your audience’s preferences.
• This feature helps you quickly develop a polished and professional pitch, saving significant time compared to manual creation.

Story Builder

• This feature allows you to access over 1,000 expert-curated storylines to build the framework of your presentation. By selecting a target audience and relevant storyline, you can create a structured narrative path for your pitch.
• Ensures your pitch unfolds logically and engagingly, making it easier to captivate your audience and convey your message effectively.

Slide Library

• With access to 35,000+ brand-approved slides, the Slide Library offers a wide range of templates that adhere to your company’s branding guidelines. Each slide can be customized based on your needs.
• Provides a professional and consistent look for your pitch, making it visually appealing and brand-compliant​.

Best Practice Library

• This library contains thousands of best practice examples for communicating key business concepts. These examples can be adapted to fit your pitch, providing insights into effective communication techniques.
• Helps you learn from successful presentations and apply proven strategies to your own pitch, enhancing its overall impact.

Synthesis and Redesign :

• These features allow you to synthesize content into concise executive summaries and redesign existing slides to improve their aesthetic quality.
• Ensures your pitch is concise, clear, and visually compelling, making it easier for your audience to understand and remember your key points.

Courses and Learning Modules :

• Prezent offers on-demand learning modules and courses led by industry experts. These modules cover various aspects of business communication and presentation skills.
• Enhances your ability to craft and deliver effective pitches by building your communication skills and knowledge.​

To see how Prezent can revolutionize your elevator pitch and other presentations, you can schedule a demo with experts who will guide you through the platform's capabilities and show you how to make the most of its features. Additionally, take advantage of the free trial to explore Prezent and see firsthand how they can streamline your presentation creation process and improve your business communication. Visit Prezent to get started today!

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The Admissions Strategist

How to create a perfect elevator pitch (examples included).

“Tell me about yourself”

“What do you do?

“So, what’s your story?”

These are common questions asked during networking events and interviews. They’re difficult to answer because you can respond with almost anything.

How should you start and end your response? What’s an appropriate response length? What should I include in my response?

Luckily, there is a foolproof way to answer these questions: by using your elevator pitch.

This guide will explain the importance of your elevator pitch. It will also help you craft an incredible pitch that you can use for interviews, networking events, and other social gatherings.

Let’s get started!

Click above to watch a video on Elevator Pitches.

What is an Elevator Pitch? When Should I Use It?

An elevator pitch, otherwise known as an elevator speech, is a short but powerful response you give to someone who asks about your background.

There are three kinds of elevator pitches:

• Two-minute pitch

Use the two-minute pitch for interviews. This is the perfect response to the “Tell me about yourself” question.

• 45-second pitch

Use the 45-second pitch for formal networking events. Your response will establish your background and qualifications.

• 15-second pitch

Use the 15-second pitch for informal gatherings. This is an excellent response for when you meet someone on a train or at dinner.

Why is an Elevator Pitch Important?

It is said that 93% of human communication is nonverbal, while only 7% is verbal.

• This means that “how” you say something is more important than what you actually say.

An elevator pitch helps you explain your background and qualifications with confidence. When you know what you’re going to say, you’ll state it with passion and clarity.

The elevator pitch also demonstrates that you’ve done your due diligence.

• Specifically, people who can convey their background with clarity inspire confidence in others.

It also demonstrates strong soft skills, which all CEOs and other high-performing professionals possess.

Well, How Do I Create a Great Elevator Pitch?

Your elevator pitch is just one part of networking with skill . Therefore, you need to supplement it with the following.

Confident Body Language

• Firm handshake
• Shoulders back
• Neck straight
• Eye contact
• Fluidity of speech

Make sure to practice your pitch in front of a mirror. If that’s too hard, you can stand up in the middle an empty room and pretend to speak with someone.

• You can also practice your pitch while cooking, brushing your teeth, or running errands. All you need to do is know what you want to say and state it slowly.

In my opinion, the best way to practice is with a trusted friend. In a no-judgment zone, state your elevator pitch. Do this until you get it right 10 times in a row. It’ll be hard at first, but this experience will greatly improve your confidence.

Don’t rush through your elevator pitch. After stating one or two lines, take a deep breath and collect yourself.

Not only will this calm you down, but it’ll also help you think of your next lines.

Start Your Elevator Pitch From Scratch

Get a blank piece of paper, Word or Google Doc, flash cards, or pull up a notepad app on your phone.

This is where you’ll record the first draft of your elevator pitch.

What Should I Include In My Elevator Pitch?

Generally, there are three critical aspects of a two-minute elevator pitch. It’s best to first create the two-minute pitch and then cut it down for the shorter versions.

You’re going to include these four elements:

• Top-line introduction
• What I’ve Done
• What I’m Doing
• Where I Want to Go

You can order these parts in your elevator pitch any way you like. I recommend prioritizing the things you want people to remember.

You might get interrupted during your elevator pitch, so order it according to importance.

What does each part mean?

Part 1: The Introduction

This section is straightforward. In one or two sentences, what are you best known for? What do you want people to know you as?

This can include:

• Your professional role

For example: Computer engineer , developer, political assistant, manager of operations, chief executive officer, head accountant, founder

• Informal title

For example: Entrepreneur, writer, mentor, journalist

Then, put your introduction together:

I’m Jason Patel, the founder of Transizion, a college and career prep company with a 100% client satisfaction rate. We help students get into the top schools in the country.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders .

Get personalized advice!

Part 2: what i’ve done.

This is where you’ll mention pertinent qualifications from your academic or work history.

Hint: If you’re several years out of school, there’s no need to mention academic history.

Before beginning this section, think about whether you need to custom-tailor your elevator pitch for a specific industry. This is important if you’re:

• Applying for an internship or job
• Meeting professionals at an industry event
• Networking with investors who want to know more about your background

Otherwise, you can mention top-line or sweeping aspects of your background.

In this section, you can include:

• Past job duties
• Career-defining moments
• Accomplishments or projects you’re proud of
• Numbers, figures, and percentages that highlight your successes
• Results you’ve procured
• Companies you’ve worked for and with
• Certifications and/or degrees earned
• What drives and motivates you
• A personal story that represents you well

Now, let’s combine this part with the intro (Part 1). The bolded parts are what we added:

For example:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching.

Here’s another example:

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries.

Part 3: What I’m Doing

In this section, you’ll mention what you’re working on right now. This can include work, major projects, dissertations, or earning a degree or certification.

It’s best to communicate qualifications that relate to the industry you’re pursuing.

In other words, don’t talk about your interpersonal qualifications when you’re seeking a position as a financial analyst. Instead, mention your ability to work with numbers, balance tasks, and provide recommendations to clients.

Hint: If you’re looking for a job, try to avoid the generic-sounding “Currently seeking a position.” Instead, discuss how you’re sharpening your skills while looking for work.

If you’re a professional, you can discuss the following:

• Current job duties
• Projects you’re working on
• Clients or industries you serve
• Skills you’re sharpening
• Initiatives keeping you busy

If you’re a student, discuss the classes, major, or projects you’re working on.

Let’s combine this section with the two previous sections – the Intro (Part 1) and What I’ve Done (Part 2). Again, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills, and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers.

Part 3: Where I Want to Go

In this final section, you’ll discuss your goals. You can elaborate on your goals in the following windows. This will help you simplify your goal setting.

1. Short-term goals (within 3 years) can include:

• Switching fields
• Getting your first job
• Starting business
• Graduating from college
• Finishing a book

2. Intermediate-term goals (within 5-7 years) can include:

• Finding your place within an industry
• Starting and publishing a study
• Climbing the managerial ladder
• Starting a family
• Growing a business
• Raising venture capital
• Training to join a new industry
• Going back to college

3. Long-term goals (7+ years)

• Joining the C-suite
• Getting your business acquired
• Raising your kids
• Writing an autobiography

If you’re planning on creating your elevator pitch for professional networking events in an industry you want to stay in, choose goals that relate to the industry.

Picking irrelevant goals runs the risk of coming off as uninterested or unmotivated.

Let’s combine this section with the three previous sections – the Intro (Part 1) and What I’ve Done (Part 2), and What I’m Doing (Part 3). As usual, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will them him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills , and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress. Eventually, I want to grow Transizion into the foremost college and career prep company in the world. We’re going to be a force in closing the Opportunity Divide in America. The robots are coming. Automation is coming. It’s my job as an entrepreneur to prepare my customers and the greater public for the challenges ahead. An additional goal is to increase our product offering and expand the network of college and career mentors that we hire. Our brand should precede us – people should know that our name stands for excellent customer service and outstanding mentorship. Previous generations fought wars, totalitarianism, and fascism. Our generation’s job is to fight the Opportunity Divide. I want to become a leader that changes people’s attitudes toward the class divide in America. Only we can save the country. Only we can save each other.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers. In that vector, I do want to start my own marketing company in the next 3-5 years. The company would focus on bringing complete marketing solutions to small and large businesses. Solutions would include email marketing, website building, social media branding, and all forms of inbound and outbound marketing. Assembling a brand around our products is the dream. Hey, maybe we can create plug-ins and software to compete in the SaaS space. To be honest with you, another goal of mine is to travel. I’ve been working so hard over the years that I think a few months of exploring new cultures and perspectives would be healthy for my professional growth. I’ve been thriving in this bubble, but it’s important to expand my reach. This will help me further develop my vision.

More Elevator Pitch Examples

A young professional in Washington, DC:

My name is Mandy. I’m a legislative aide at the United States Capitol. I spend much of my time corresponding with constituents and aides from other offices on a wide range of issues. I graduated from the George Washington University with a political science degree. I’m planning on attending part-time graduate school to pursue a master’s in health administration. Eventually, I want to work as a lobbyist for healthcare issues. I want to help expand Medicaid and lower the cost of prescription drugs.

From an MBA at Carnegie Mellon:

I’m Ben, and I attend Carnegie Mellon, where I’m pursuing a master’s in business administration. Two summers ago, I interned at AT&T. This past summer, I interned at Verizon, where I learned about operations management, human resources, and project management. I want to stay in the communications technology sector because I know I can build a wide range of operations-related skills here. Right now, I am also studying for my PMP, so that’s taking up a lot of my time. My hope is to leverage it for opportunities in the tech sector – I want to lead teams to success.

This one’s from an analyst:

Hey there, I’m Dom. I work as a financial analyst for Goldman Sachs. Since my goal is to become an investment banker, I’m putting in long hours helping my wing with investment decisions. Right now, I’m getting a lot of practice with analyzing data in the energy sector. This job is demanding, and so are my colleagues. The opportunity has given me the chance to improve my communication and self-management skills. I want to stay in the financial sector because I love numbers. Down the road, I’d like to work in venture capital or start my own investment-banking firm. I’m setting up the foundation for my dream by networking with established investors who can give me access to their connections.

From a mother entering the full-time workforce after raising children and working on side projects:

Hello, I’m Cynthia. For the past 10 years, I’ve worked with over 40 clients – from small businesses to law firms – helping them with their graphic design needs. I’m a skilled designer who can create infographics, brochures, booklets, covers, magazines, and branding assets from scratch. I have the self-discipline to work remotely and address client needs in a timely manner. I always beat deadlines – it’s a part of my personal creed. Whether clients need help with Photoshop or InDesign, I’m your girl. I know how to create design assets that work for customers.

An artist who wants to develop his skills:

My name is Nick. As the founder of Nick’s Art & Graphics Studios, I bring over 5 years of experience in all kinds of photography. I’ve worked weddings, galas, diplomatic occasions, and sporting events. To be a skilled photographer, you need to know lighting, lens, and direction. But the most important thing is patience. Getting the right shot is never easy, but I have the experience to give you photos you’ll love. I want to develop my expertise in multimedia so I can improve my product offering to customers. That’s why I’m learning Adobe After Effects to learn more about motion graphics. I’ve also hired two assistants and an intern to help me create beautiful media for my clients. I want to help them convey their brands to the world. Eventually, I’d like to become the dominant media company in my city. I want to become the go-to resource for anyone, from students to professionals, who needs help with creating beautiful media. We’re expanding right now, so I’m doing all I can to better my skills.

From a student:

Hi, I’m Megan. Right now, I’m pursuing a degree in psychology from Ohio State. My coursework includes child and criminal psychology. To supplement my studies, I’m interning as a child-care specialist with Hope for Kiddos, where we work with students individually by talking about their problems at home and bettering their interpersonal skills with team activities. I want to become a child psychologist because I love children and want to cultivate their young minds healthily. Hopefully, after putting in all my training hours, I can open up my own office. Down the road, I’d love to write a book on best practices for childcare psychologists and parents.

Advice from Professionals and Experts

We’ve taken the liberty to cite successful professionals and industry experts.

These opinions offer a first-person perspective on what makes a great elevator pitch.

Darshan Somashekar, founder of Minesweeper Challenge :

In the small time you have, make sure you tell a story. It’s important to capture someone’s attention and emotionally connect. Talk about the problem you’re hoping to solve, or the background on what motivates you. Ask if your audience can relate. If you can hook them to your story, you’re setting yourself up to succeed

Melissa Richards, vice president for communications and enrollment management at Sweet Briar College:

An elevator pitch is called that for a reason. If someone in an elevator asked you about your organization, what would you say in the 20-30 seconds before you reached your floor? Your reply needs to be branded, use plain speech and flow like dialogue. Content basics include what your organization does, how it does it differently than others, for whom and where. The listener must understand all those things without asking for clarification. Avoid complex and run-on sentences, jargon and acronyms. Emphasize your organization’s brand pillars, brand personality and competitive advantages. Practice reading it out loud dozens of times to internalize it but use your own speaking pace, intonation and natural breaks and breaths. It should not sound memorized.

Brian Lim, CEO of iHeartRaves , who appeared on Shark Tank and received deals from Mark Cuban and Daymond John:

If possible, get proof of concept before pitching. We focused on building our business without any outside funding for many years before pitching on Shark Tank and the numbers we presented validated our business better than anything I could say. Know all key metrics around your business and be ready to answer all the basic questions. Shark Tank had a standard pitch format. Two minutes to pitch the Sharks and to be as entertaining as possible and then it jumps into Q&A for hours. We did excellent on the pitch and Q&A by preparing and doing mock pitches and Q&A’s. We presented our success and showcased that we were ready to scale. I had to imagine myself as an investor and check off boxes that I would want to see if I were going to invest money into a company.

Zach Bellas, an American musician, producer, writer, and founder of SMB Records :

Make it relatable – This is a particular problem for musicians. They want to throw out a hundred genres and artist they have the slightest resemblance to and end up confusing everyone they pitch with an endless barrage of information. Make it fun. – People respond to good energy, so it’s not just what you say but how you say it. Put yourself in a good mood, make strong eye contact and speak genuinely from the heart. At the end of the day that is what people buy into.

Laura Prestwich, client coordinator and lead copywriter at Fuze Branding :

Crafting an elevator pitch can be tricky. I think people often want to fall into the trap of using industry buzzwords, and those don’t always translate well outside of industry insiders. Use plain language. What problem are you solving or what barrier are you smashing? How are you doing that in a unique and personal way?

In order to answer those questions, you have to know your target really well. Don’t be afraid to craft multiple elevator pitches based on a specific target or goal. Just like your resume should be specific to the company and position you’re targeting, your pitch should be personal too.

Joy Altimare, chief engagement and brand officer at EHE :

Capture their attention from the first sentence. Studies show that most people remember what you say at the beginning and the end of the conversation. So, you want to start strong and immediately answer the question: “Who are you” and “what makes you different” than others in your field or with your background. You want to establish a relationship with the other person while delivering a firm understanding that you’re the best option for the opportunity/role.

Creatively establish your qualifications by leveraging the art of storytelling. For me, it’s not interesting when someone just list their background and previous roles; I love it when someone can demonstrate the connective tissue between the experiences and can express a common theme that sums up their experiences. So, when you walk away, you leave the person with a very positive – and memorable – expression.

End with a focus on them – the listener. You’ve told them about you, now tell them how you can help them. This demonstrates that you’ve either 1) done a little homework or 2) you understand their category and can quickly access their key issues and provide tangible action items to help them succeed. This will round out the conversation and lean towards a great partnership.

Dr. Kara Fasone, co-founder and Chief Wellness Officer at  Wise & Well Academy :

Your elevator pitch will not stay the same! In fact, you should adapt it based on the situation. So, an elevator pitch I use at an internal networking event will be slightly different from the one I use at an industry-specific conference which will also be different from the one I use at a leadership retreat.

Spend 3 minutes reviewing and updating your elevator speech each time you sign-up for a new event that requires use of your pitch. This allows you to ensure your spiel is relevant while providing an opportunity to practice, practice, practice.

The key is to get to a point where your pitch sounds conversational and unrehearsed. You don’t want to come off as scripted and disingenuous as you’re meeting new people.

Rich Franklin, president of KBC Staffing :

Unless you are certain of your audience and their precise level of comprehension, don’t throw too much new information at them. Too much industry-specific, technical jargon or less-than-universal acronyms can cause mental saturation. Having industry expertise is great but make sure to demonstrate it without sacrificing clear communication.

Make sure your value proposition, customer segments, monetization strategy, and differentiators are easily understood – Clearly describe a) what you do, b) who you do it for, c) how you make money doing it and d) what makes you special or prevents someone else from doing the same thing.

Depending on your audience and the situation, you may not bring up all these areas in your short elevator pitch but you should know how to clearly explain them all. If you explain it to your grandmother and she doesn’t “get it,” your pitch might need some work. If you pitch it to twenty potential cofounders and none of them “get it,” your pitch definitely needs work.

Gennady Litvin, attorney at Moshes Law :

There’s a tendency to ramble and rush when giving an elevator pitch because the time allotted is so short but don’t. Instead, take your time and make sure you’re speaking clear enough so they can understand what is being said. You’ll find that rushing through it does more harm than good.

What’s the point of pitching them if they can’t even follow what you’re saying? Be concise with your message, this is easy if you understand what you sell, who you’re selling to, and how it benefits them as I stated before. And be conversational, even though this is a pitch find a way to include them and turn this pitch into a conversation. Pitches only last for about 30 seconds but a conversation can go on for hours.

Marina Shumaieva, co-founder and CTO of CruiseBe :

The main thing in this short pitch is practice. You should work on speed, intonation, readiness to respond to questions and interruptions. As for the proper construction of sentences describing your company, I’d like to recommend you a good game practice. Write down 5-10 large companies that were founded as startups. Try to write one-sentence pitches that could be the basis of their elevator pitches. Then try to find examples of pitches and compare the results.

Conclusion: How to Craft an Amazing Elevator Pitch

The elevator pitch, also known as the elevator speeech, is one component of successful networking . It will help you network confidently. When giving your elevator pitch, stand up straight, give a firm handshake, and look your partner in the eye.

Keys to crafting an excellent elevator pitch include practice, organization, and discipline. Take your time, take it slow, and start from scratch.

Last, be sure to include pertinent information in your elevator pitch. Stick to the important facts and elements of your story.

Good luck! Let us know if you have any questions.

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• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

We’ve put together 15 creative elevator pitch examples that will help you nail your next client meeting or virtual networking event. Whether it’s your first time or you’re a seasoned professional, our examples cover any situation you might find yourself in. 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. This includes situations where you need to "tell me about yourself" to recruiters or hiring managers. Therefore, preparing your next pitch becomes an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale.

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

Whether you're pitching a new product, a startup idea, or your work experience to a potential employer, make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings.

How to write an elevator pitch 

When it comes to writing an effective elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Step 1: Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Nonverbal communication skills like body language and eye contact are  also an important part of a solid introduction. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a compelling way that's appropriate for the occasion.

Use a formal greeting for a business pitch or when meeting with hiring managers.

Opt for a more casual greeting for a fun event or informal networking opportunity.

For virtual business meetings and professional networking events, get creative with your introductions over video chat.

In virtual networking events, focus on making a strong first impression, as it can be more challenging than in-person meetings.

Consider starting with a lighthearted joke to break the ice, ensuring it's relevant to your target audience. This can be particularly effective at career fairs or when giving your elevator speech to recruiters. 

Step 2: Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Step 3: Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Step 4: Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If you're pitching during a job search or to build your network, your value proposition should highlight your unique skills, career path, and how they align with the company's or individual's goals.

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Step 5: Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Don't forget to include a clear call to action, whether it's scheduling a follow-up meeting, exchanging business cards, or connecting on LinkedIn. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

Elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create the best elevator pitch template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software?

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them.

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Common elevator pitch mistakes to avoid

Even with the best elevator pitch examples at your disposal, it's easy to fall into common pitfalls. Here are four mistakes to avoid when crafting your pitch:

1. Rambling and using too much jargon

One of the biggest mistakes in delivering an elevator pitch is exceeding the optimal amount of time and filling it with industry jargon. Remember, the best elevator pitch is concise and easily understood. Avoid technical terms that might confuse your audience, whether they're hiring managers, potential clients, or fellow professionals at a networking event.

2. Not communicating your value proposition in a compelling way

Your elevator speech should quickly and effectively convey your unique value. Whether you're job hunting or pitching a new business, clearly articulate what sets you apart. This is especially crucial when addressing a potential employer or investors. Your value proposition should be one of the key points that stick with your audience long after the conversation ends.

3. Not tailoring your pitch to your target audience

A one-size-fits-all approach rarely works for an elevator pitch. Tailor your message to your specific audience, whether you're at a career fair, a networking event, or even crafting cover letters. For instance, if you're pitching to a nonprofit, focus on impact and mission alignment rather than just profitability.

4. Forgetting to include a call to action

An effective elevator pitch should end with a clear next step. Whether it's exchanging business cards, setting up a follow-up meeting, or inviting them to subscribe to your newsletter, always include a call to action. This gives your audience a concrete way to continue the conversation and build your network.

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth.

FAQ: Writing the perfect elevator pitch

What should an elevator pitch say? 

An effective elevator pitch should concisely communicate who you are, what you do, and your unique value proposition. It should highlight your skills, experience, or product offering in a compelling way. For those in a job search, your pitch should answer the interview question "Tell me about yourself" while focusing on career goals that resonate with your target audience.

What are the three C's for an elevator pitch? 

The three C's for an elevator pitch are Clear, Concise, and Compelling. A clear pitch uses simple language without jargon. Concise means keeping it brief, ideally 30 seconds or less. A compelling pitch is interesting and relevant, encouraging further conversation, whether you're networking or in a job search.

How can I improve my elevator pitch? 

To improve your elevator pitch, practice in front of a mirror to refine your delivery and body language. Record yourself to identify areas for improvement. Seek feedback from others and continuously refine your pitch. Tailor it for different scenarios, from job interviews to networking events. Regular practice will make your pitch more natural and effective in your job search or business endeavors.

How do I prepare for unexpected elevator pitch opportunities? 

To prepare for unexpected elevator pitch opportunities, have a basic pitch ready that you can adapt on the spot. Keep business cards handy and stay informed about your industry. Practice regularly so your pitch feels natural, even during a short elevator ride. Aim for an authentic conversation tailored to your audience, whether at a networking event or during an unexpected professional encounter. For product or service pitches, focus on quickly capturing interest to turn listeners into subscribers or leads.

Related resources

How Asana streamlines strategic planning with work management

How to create a CRM strategy: 6 steps (with examples)

What is management by objectives (MBO)?

Write better AI prompts: A 4-sentence framework

Top 7 Killer Elevator Pitch Examples

Make short, sharp, and on-the-spot presentations by modeling your presentations after these elevator pitch examples.

I’ve scoured the business management internet space to bring you the best, most-impressive elevator pitches. In the following paragraphs, I’ll show you how to model your communications on these winning archetypes. (Spoiler alert: some of these examples show what not to do, so read closely.)

What is an elevator pitch?

Think of your elevator pitch (or elevator speech) as a Twitter version of your business plan/proposal. You may use more than 140 characters to communicate your ideas during a 30-second elevator ride; however, don’t share more than three tweets’ worth of information in “ first contact ” situations.

Because the average English word has 4.5 characters (5.5 with spaces), a 140 character tweet equals roughly 25 words.

Most people speak 120-200 words per minute ; use a comprehensible 75 words (slightly slower than the average speaking speed) in your 30-second elevator pitch.

Speaking slowly (while still showing your passion for the subject) demonstrates confidence and competence.

Don’t just wing it and stumble your way through a rambling, improvised elevator speech the next time you get a chance to speak with an industry influencer.

Create and practice your elevator pitches right away–you never know when you’ll run into that next big opportunity.

Business networking means always having a business card in your hand and a smile on your face.

Give the same care and attention to the way you describe yourself (and your company) as you do to your professional attire, branding, and product design.

However, don’t spend too much time on this effort; track your time to ensure you spend an appropriate amount on this project without obsessing.

You can use an elevator pitch for everything from getting a job/promotion to landing a new client or investor. You’ll find these short, refined introduction speeches in all areas of business communication.

Staying ahead of the competition and managing industry rivalry means always presenting yourself in the best possible light. Later in this article, I’ll provide elevator speech examples for each of the popular variants. However, let’s use a basic elevator pitch template to get started.

Use a simple elevator speech template

You can find many outline variants and elevator pitch examples online; I’ll describe my favorites in this article. However, to keep things simple, I’ll start with a simple method used by the Harvard-MIT Division of Health Sciences and Technology:

• State the Problem
• Present Your Solution
• Explain Why People Should Trust You
• Describe Your Value Proposition
• Offer a CTA (Call to Action)

In the following fill-in-the-blank template, I use one sentence per point to clarify the structure of this system. Feel free to break this rule and create a natural-sounding elevator pitch. As you practice your speech out loud, keep tweaking your phrasing to sound personable and precise. Just remember to maintain a maximum of 75 words!

A simple Harvard-MIT elevator pitch template

• Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].”
• Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].”
• Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].”
• Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].”
• CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.”

Elevator pitch example #1: Nice and simple

“Ranchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I’ll give you a call to learn more about your situation. Thanks for your time.”

Use a comprehensive speech outline template

When making an elevator pitch (or any other presentation, for that matter) you may want to follow a programmatic speech format like this one from UC Davis :

• Smile and make a “hooking” statement to capture your audience’s attention.
• Introduce yourself (and your company).
• Explain what you do and why you love it.
• Describe the contributions you’ve made, including the problems you’ve solved.
• Give a short, striking example of your value.
• Explain your interest in your listener(s).
• Describe your product/service/solution.
• List the ways people benefit from working with you (instead of your competitors).
• Provide a brief story about a satisfied customer.
• Ask for an appropriate response to this interaction (contact info, a referral, an appointment, etc.)

Even when working with this model, remember to keep it brief. A 75-word elevator pitch only includes 5-6 sentences. In fact, this detailed outline contains over 100 words.

Take a look at this example and learn how to sharpen your sentences into quick, powerful points. Some people like to use a lot of words to get your ideas out of their heads and onto paper.

If you’re one of these types, write a verbose first draft of your elevator speech just to get your thoughts in order.

Then, review the document a few times and find ways to make each sentence do its job with slightly fewer words than before.

To make this outline work, you’ll need to include many points per sentence, as I have below:

Elevator pitch example #2: Follow a comprehensive outline template

“Do you hate shearing stubborn alpacas by hand? I’m Joe Neely from DroneClip. I enjoy connecting animal lovers to technologies like our DroneScoop waste solution. I’m here at the Alpaca Festival to learn from you, the experts. Our hands-free DroneClip shearing system outperforms hand-shears so you can limit your employee hours. We saved one rancher, Bob Mikabob, over 40 weekly work-hours. When can I visit your farm, demonstrate our product, and meet your neighbors?”

Construct an elevator pitch for any purpose: example of custom writing

A simple format like Monroe’s Motivate Sequence may help you create the best elevator pitch for your purposes. This flexible structure can be adapted for everything from job interviews to investor meetings–and beyond:

• Get Attention
• Establish a Need
• Satisfy This Need
• Visualize Consequences
• Present a CTA

Say you want a promotion from Assistant Alpaca Wrangler to Chief Wool-Gatherer. Tailor Monroe’s Motivate Sequence to your needs and make a quick, 30-second presentation (to anyone who will listen). Let your colleagues, supervisors, and managers know why you deserve this lofty position.

Elevator pitch example #3: Adapt this format to your needs

“Yuck–I can’t believe how much loose alpaca hair floats around in our barn. I just got some in my mouth! Wouldn’t it be great if someone kept this place hair-free? I’d be glad to go around and scoop it all up. If we added a Chief Wool-Gatherer position, it would surely pay for itself by reducing waste and increasing profits. Tell the boss you want me to start, right away!”

No matter your desired outcome, it always pays to present your plans in a coherent, logical fashion. Make your speeches short and to the point, only mentioning the most relevant facts and opportunities.

The elevator pitch writing process

Sometimes it helps to see the process itself. You can adjust your speechwriting efforts according to the following brief, step-by-step elevator pitch example. To keep this section readable, I’ll create a short 30-word blurb, not an entire 75-word elevator pitch.

Elevator pitch example #4: Working with words

1) Write down all your ideas, regardless of word count.

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money and have more resources to invest in other aspects of their operations.”

2) Get rid of unnecessary details. The 64-word paragraph I created in Step 1 is a good start, but I can do better. First, I can cut the redundancies in my extremely-long final sentence:

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money.”

3) Remove any confusing or unfamiliar industry jargon. Now I’m down to 53 words. I must remove the drone-specific language in the last sentence to avoid confusing listeners. (I can always provide educational materials defining these terms in later interactions with my customers.)

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

4) Shorten and connect your sentences. You can communicate your entire unique selling proposition quickly if you limit your use of “ stop words .” These little connectors help sentences flow, but you don’t need as many if you combine 2-3 statements.

“I’m Joe Neely–Alpaca lovers buy my T-shirts to share their love of Alpacas and DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

5) Review and ask, “What’s in it for the listener?” I’ve pared down my key points to a reasonable length (31 words). Before I polish up my final product, I need to make sure I’ve addressed the benefits customers can expect from my product. Sure, I’ve told people what the product does, but I’m selling T-shirts, not drones, in this example.

“I’m Joe Neely from DroneClip. Get our T-shirts to share your love of Alpacas and impress people by promoting the latest technology. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

6) Polish your speech and hit your target word count. This little blurb says everything I need it to say. I present both my T-shirt enticement product (which would also work well as a freebie) and my big sell (DroneClip drone systems).

Now, I just need to combine my introduction with my final sentence and add a few tweaks (for example, “time and money” became “resources” and then simply “frugal”).

“I’m DroneClip’s Joe Neely. We offer hands-free shears for frugal ranchers. Buy a T-shirt, show you love Alpacas, and impress people with this fun new technology.”

I’ve narrowed down my word count, added an idea, and refined my language. With similar efforts on your longer, 75-word elevator speech, you can maximize your potency. Make the most of your limited time and say the most you can in fewer words!

Sample elevator pitches you do not want to emulate

Elevator pitch example #5: avoid truisms, buzzwords, and hyperbole.

“Hi, I’m Joe Neely–I’m here to tell you all about the best drones ever constructed. The U.S. military has nothing on our sUAS and UAV options. With DroneClip, the world’s greatest corporation, you’ll be flying over the sky in your own battle robot–which also clips alpaca hair! If you’re flying, you’re flying with DroneClip–and winning the battle against hand-shears!”

In this elevator pitch example , I didn’t hold back and spoke as I would to a drone enthusiast. Not only are many of the claims in this blurb highly-exaggerated (hyperbole), I’ve also used unfamiliar buzzwords/industry terms.

Instead of providing clear and concise content , I’ve fluffed-up this elevator pitch so much with useless and obvious statements (truisms) that I didn’t have room for a CTA.

Elevator pitch example #6: Weed out fillers and annoyances

“Do you hate alpaca hair? Do wish you’d bought yaks instead? No? Do you love alpacas and say, ‘leave the yaks to the hacks?’ Well, I’m Joe Neely–come one, come all to the DroneClip side of the street. You can’t go wrong with this system –it’s the best in the business. Do you want the finest alpaca hair machine money can buy? Well, step right up and buy one today!”

If you include too many fillers like leading questions and side tangents, you’ll only annoy your customers. Don’t come off like a carnival barker ; you want people to view you as a professional who knows when not to come on too strong.

Don’t insult your audience’s attention by filling their ears with unfounded claims. Be sure to describe a valid consumer need–and how your product/service meets it.

Elevator pitch example #7: Don’t change the subject and ask too much of people

“Hi–I’m Joe Neely and I want you to–I mean, if you want to, you can… Buy the DroneClip right now, my friend. You don’t need to see how it works – trust me when I say it solves all your problems, champ. I hope you like this product, sweetie, because I don’t know if… I meant to say DroneClip is the best alpaca hair solution and you’ll save a lot with it. Just ask your neighbors–in fact, my man, buy one for each of them!”

Let’s face it. No one will buy a major piece of farm equipment unseen and untested. They certainly won’t buy one for their neighbors/competitors. Ask your customers for too much too soon, and you’ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable. Calling people by inappropriate and unprofessional nicknames and trailing off mid-sentence makes you sound completely insincere–as if it were your first day on the job (or the planet).

The bottom line

Stick with the elevator pitch examples and outlines I’ve offered earlier in this article, and you’ll present yourself with class and style. Take the necessary time to sculpt, polish, and practice your speech.

An award-winning elevator pitch can’t sell by itself; you must devote time and effort to making it sound natural in your best speaking voice.

Once you have a good speech prepared, you need to try it out in real-life situations. Whether you sell big or flop the first time, you’ll gain the experience you need to keep improving.

You’ll keep improving your sales skills throughout your career; just get out there and start talking to people–today!

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The Best Elevator Pitch Examples, Templates, and Tactics

The ultimate guide to writing an unforgettable elevator speech.

Author’s Note: I am astounded that this page receives thousands of readers each month . That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch. Most of the pitches I have seen have not been very good. It wasn’t because the product or the team were poor, but rather the pitch structure and story weren’t well thought out. But with just a little planning and strategy, this can be corrected. If you are looking for the best ways to structure, present, and amplify your elevator speech, this article is for you. I wrote this based on my experiences in coaching hundreds of companies to present, with the highlight being to prep five companies to star in a Dragon’s Den pitch (the American equivalent is Shark Tank ).

The first thing, the absolute first thing, that anyone “buys” from you is your big idea embedded in story form. If people don’t “buy” into the big idea and story, they won’t buy anything else. [Read that again.]

Do you believe my statement above? If so, great! Even an article like the one you are about to read on elevator pitches needs an elevator pitch!! Your big idea and story are the beginning of your elevator pitch.

By definition, an elevator pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people. It distills your ideas into the simplest, clearest points of value, what makes you different, and instills enough curiosity to make the prospect want to hear more. Theoretically, it should be no longer than the time it takes to ride an elevator to the top floor in a building. (e.g. between 30 seconds to 2 minutes.)

… luck happens when opportunity meets with preparedness …

As is often the case, most opportunities to meet with influential people happen spontaneously and unpredictably: the rising screenwriter who collides with a Hollywood producer while waiting in line for a taxi, or the hopeful new employee who finds himself in the elevator with the company CEO. The adage luck happens when opportunity meets with preparedness is very true.

There are many different types of pitches, which serve different purposes. While elevator pitches are meant to instill enough intrigue to get the prospect to ask you to tell them more, they do not have the persuasive horsepower of a full-fledged sales or investor pitch. Because these purposes are different, they require different lengths of time and stages of delivery.

Pitching is a skill, and just like all skills, there are ways to perfect it. Once you understand the principles of a pitch structure, your elevator pitch, sales pitch, boardroom presentation, or investor pitch will improve dramatically.

I recently partnered with the NABI business accelerator’s Managing Director, Dar Schwanbeck, to run one of their clients through a crash course for a pitch on the nationally televised show Dragon’s Den (the American equivalent is Shark Tank.) In fact, this was the 4th client that I have worked with to make an investment pitch in the den, and I have compiled the following takeaways on the structure and psychology of enticing the Dragons to invest. (Not pitching an investor anytime soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.)

Start Creating Your Laser-Sharp Pitch (career or business)

Elevator Pitch Basics

Let’s start with two elevator speech templates, an all-purpose generic template, and a sales pitch template. For these examples, we will use the fictional company Hydrolyzier, a manufacturer of commercial-grade water purification systems.

Generic Elevator Pitch Example

The following is a standard pitch format that can be applied to almost any situation.

My name is <<NAME>>, the CEO of <<COMPANY>>. Our company manufactures <<PRODUCT>> for <<TARGET CUSTOMER>> that allows them to <<YOUR VALUE PROPOSITION>>. Unlike <<OUR COMPETITION>>, we <<PRIMARY COMPETITIVE POINTS OF DIFFERENCE>>. <<CALL to ACTION>>

Using this format, here is a Hydrolyzier elevator pitch example:

Hi, my name is Bob Smith, and I am the CEO of Hydrolyzier Water Company. We manufacture the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. If you go to our YouTube channel, you can watch a video showing the Hydrolyzier in operation in a remote village in Ghana, West Africa

A Sales Pitch Example

If you are pitching in a sales situation, here is a format you could use:

Have you ever <<THE SITUATION THAT THE PROSPECT FACES>>? <<COMPANY NAME>> manufactures <<PRODUCT LINE>> for <<TARGET MARKET>> so that you can <<PRIMARY VALUE PROPOSITION / BENEFIT>>. Unlike <<TRADITIONAL ALTERNATIVES/COMPETITIVE OFFERINGS>>, <<OUR PRODUCT>> is <<COMPETITIVE POINT OF DIFFERENCE>>. <<CALL TO ACTION>>.

Using this format, here is Hydrolyzier’s elevator pitch:

Have you ever had a situation that required a low power, small footprint, water purification system for a remote settlement? Hydrolyzier Water Company manufactures the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. We have successfully installed the system in many remote communities. They have found it to be easy to install, reliable, and inexpensive to operate. Our most recent installation is in a remote village in Ghana, West Africa which we have documented in a 5 minute YouTube video. May I send you the link?

Six More Elevator Pitch Types

Beyond these standard elevator pitches, Daniel Pink, in his book To Sell is Human: The Surprising Truth About Moving Others gives us six other types of pitches.

The One-Word Pitch

Can you distill your entire presentation into a single word?

• For Google, it might be “search.”
• For an Alfred Hitchcock horror movie, it might be “scream.”
• The word “inbound” belongs to Hubspot.
• While “invent” is closely associated with Thomas Edison.

For Hydrolyzier it is “purified water.”

Okay, you caught me. That’s two words, … but that’s okay.

(… continued below)

Here’s a portion from the book’s intro: Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling; specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable. 

Your elevator pitch is just the beginning. To really put your big idea into play, you must master strategic narratives. This book will show you how. Click here to get your copy.

The Question Pitch

Ask yourself, ‘Are you better off now than you were four years ago?

If your presentation’s central idea is already understood by your audience, a question pitch may be ideal. In the 1980 US presidential election campaign between Ronald Reagan and Jimmy Carter, Reagan asked a simple question, “Ask yourself, ‘Are you better off now than you were four years ago?’” Most people immediately understood the question and its context. Reagan became the 40 th President of the United States.

For Hydrolyzier it might be, “How can you supply a rural village in Ghana, West Africa with clean drinking water in under 36 hours, and at less than 60% of the cost of other water purification systems?”

The Rhyming Pitch

It takes a licking and keeps on ticking.

Rhymes are easy to mentally process and remember. Also, some scientific studies have found that rhymes are perceived to be more accurate and believable than non-rhymes when pitching the same concept.

• Teeth whitening toothpaste Pepsodent used the following rhyme in its 1960’s and 70’s commercials, “You’ll wonder where the yellow went when you brush your teeth with Pepsodent!”
• To emphasize its timepieces’ durability, watch manufacturer Timex said, “It takes a licking and keeps on ticking.”

For Hydrolyzier it might be,

• “Get wet.” or
• A Pure, Clean, Water Stream

(This was hard. How did I do?)

The Subject Line Pitch

Every email subject line that you write is a pitch inviting the recipient to open it. Daniel Pink advises that your subject line pitch should offer utility value, curiosity, and specificity. However, he cautions that while specificity should be in all subject lines, you should choose to use either utility value or curiosity for any single subject line

Here are some examples:

• Drugstore: “Your prescription is expiring.”
• Mortgage Broker: “How Much House Can You Afford?”
• Credit Card Company: “You’re missing out on reward points.”

For Hydrolyzier it might be, “How Remote Communities Can Install On-Site Purified Drinking Water Systems in Under 36 hours.”

The Twitter Pitch

Can you get your pitch down to 140 characters? Or less? Here are a couple of funny ones for Twitter itself:

• “Twitter. The only place you get excited when a stranger follows you.” or
• “Twitter. Get the news before it happens.”

For Hydrolyzier it might be, “Clean Drinking Water for 300 African Villagers in Under 36 hours.”

The Pixar Pitch

Animation studio Pixar has produced a string of hits, including Wal-E, Finding Nemo, Toy Story, Incredibles, and many, many others. The standard plot structure for each of these stories fall into the following format:

Once upon a time <<INTRODUCE CHARACTER AND CONTEXT>> Every day, <<ESTABLISH THE WAY THINGS WERE>>. One day <<INTRODUCE PROBLEM/INCITING INCIDENT>>. Because of that <<CHALLENGE>>. Because of that <<SEARCH FOR SOLUTION>> Until finally <<FINDS SOLUTION>> Now, <<ESTABLISH THE WAY THINGS ARE BETTER NOW>>

For Hydrolyzier it might be:

In Africa, village water wells are vital to the sustainability of the rural population. In one community, we counted over 300 people who relied on a single well as their only source of daily drinking water, often walking from miles around to obtain it. Last year, the well was found to be contaminated by waterborne parasites. Hydrolyzier was one of three companies contacted by the regional government to remedy the situation. We were selected to install our new water purification system, the Hydrolyzier MaxLite, primarily due to the speed which we could deploy it (in less than 36 hours), and its cost (less than 60% of its competitors). Today, the people of this village can safely drink from their well again.

Amplifiers for Your Pitch

If you are in a full-fledged pitch like those on Dragon’s Den or Shark Tank, these pitch amplifiers will come in very handy. Beyond profiling a great product or service, your pitch should also contain the following:

Shock, Fascination, or Intrigue – The Dragons’ minds are wandering during your entrance. Their brains are actively searching for WHY they should care. Give them a simple statement that startles them into rapt attention. Here’s an example if you are pitching a water purifying device. In the introduction, you can either say:

• “Our device is called the Hydrolyzier, and it uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.”
• “Water is life, yet 768 million people do not have access to safe, clean drinking water, and 2.5 billion people live without proper sanitation. When water is unsafe and sanitation non-existent, water can kill.”  (Unicef Clean Water Campaign)

The 2nd statement allows a fluid transition into a description of your product WITH the Dragons’ full attention.

… a “space western”.

Metaphor  – Because people absorb new information by relating it to an existing reference point they understand, you should create a metaphor that allows them to associate, compare, and draw relations easily. When Gene Roddenberry was pitching the original Star Trek series to NBC in 1964, the concept of a racially mixed crew with women and aliens on the bridge travelling to distant planets was so foreign that it was initially dismissed because NBC brass didn’t think anyone would watch. To sell the idea, Roddenberry used the metaphor of a “space western.” Because western movies and TV shows were something everyone was familiar with, this bought him the time and funding to develop not just one, but two pilots for the popular series.

Hydrolyzier’s primary differentiating value propositions are its low cost, small size, and rapid deployment capability. We could use the following metaphor to convey these central ideas:

“Hydrolyzier: We are the IKEA of Commercial Water Plants.”

Clarity – As a minimum, the elevator pitch has to have clarity on the attributes of:

• The primary problem the product solves
• The way it solves it
• Alternatives to the product, but emphasizing how you are better
• How big the market is
• The cost of the solution
• The price you can charge
• How much investment capital you need and for what purpose
• What the Dragons will receive for their money

Emotional Appeal  – To get people moving fast and with purpose, you must infuse your pitch with emotion. Confidence, fear, anger, amazement, joy, indignation, love, disgust, envy, or dozens of other emotions can energize your pitch. Choose the ones most relevant to the story you are telling.

Tangible Demonstration – Nothing shows people what your product can do better than a physical demonstration. Imagination and understanding are stoked further when something is taken in hand. Get the audience involved in a demo.

Risk Reduction – Every new investment involves risk. Show the Dragons you understand what the risks are, and how you will quell them. By the way, nothing makes investment risk in a startup go away faster than showing you have sales. Show the Dragons your sales pipeline to get a deal done fast.

Authority – Authority commands attention, respect, and intrigue. Show the Dragons you are an authority on the market, its pain, your solution, and the competitive alternatives. Authority can come in many forms but always includes the primary elements of knowledge, experience, credentials, and public recognition. Demonstrate all four in the pitch.

Scarcity  – If it’s valuable, it’s probably scarce. Show the Dragons that the opportunity to invest is (truthfully) fleeting. Some common reasons why include:

• Sales are coming in so fast you will soon be able to self-fund out of cash-flow
• Because sales are increasing, the valuation they can invest at will continue to rise the longer they wait
• You have another strategic partner that has indicated they want to invest in you

Repetition – Repetition drives the message deeper. What is the central unifying message of your elevator speech? Repeat it three times in the presentation. For the UNICEF Clean Water Campaign, it might be “Water is life.”

Contrast – Something is “hot” only in relation to something that is “cold.” The Dragons’ brains are actively looking for a contrast to help them analyze and categorize the data for a decision. In the Hydrolyzier example, the easiest way to employ contrast is to show a before and after comparison of the water. Dirty, polluted water before filtration, clean, clear water after.

Story – Now, wrap it all up in a story. Humans have been gathering in groups to tell stories for millennia. Stories have the ability to draw and keep attention, fascinate, intrigue, and engage all our mental and emotional energies. Great brands are about great stories. Create a powerful narrative to tell.

Time  – Finally, keep the pitch short, just long enough to get all of the above out, but no longer.

By using these structures, and embedding these psychological persuasion tactics in your pitch, you will have a dramatically improved chance of making a memorable impact!

About Kurian Tharakan

Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, a 27 year veteran of the sales and marketing industry, and the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell. He has consulted for companies in numerous sectors, including Retail, Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and Life Sciences. In addition to his consulting practice, he has also been an Executive in Residence at the business accelerators TEC Edmonton and NABI where he has assisted clients with their go-to-market strategy. Prior to StrategyPeak, Mr. Tharakan was a vice president of sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500.

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Elevator Speech Template: How to Create a 30 Second Commercial for Yourself

Looking for an elevator speech template? In this post, I’m going to explain how to create a 30 second commercial (elevator pitch) for yourself. (Or for your company.) This elevator speech can be used to introduce yourself to a new contact, help you get an interview, or help you sell an idea to a decision-maker. This type of presentation is critical when you have to grab a person’s attention in a positive way and time is short. In this post, we will cover a brief history of the concept, an elevator speech template, and a few examples.

History of the Elevator Speech

In the book, Crosby encourages Quality Managers to create a “pre-prepared speech selling the benefits of their new approach to quality that they could deliver in the elevator if they find themselves unexpectedly in the company of a senior executive for a few floors.”

The Difference Between an “Elevator Speech” and an “Elevator Pitch”

The purpose of the elevator speech is to get the person hearing the speech to want to hear more. Nothing else. In fact, our elevator speech template will encourage the listener to actually want to hear more. In addition, the listener will often ask you to explain the concept in more detail. (If we deliver it well.) So, if you happen to be in sales, and you are looking for a way to get potential prospects to come to you, the template will work well for you.

The 60-Second Commercial and the 30-Second Commercial

Eventually, the concept of the “Elevator Pitch” was replaced with a “60-Second Commercial.” Since Crosby’s original concept was one-minute long, sales trainers used the same concept in networking. This concept was simple. When you are at a business card exchange, you want to be able to explain what you do quickly. So, the Elevator Speech became synonymous with a promotional introduction. They just re-named it a 60-second commercial.

I remember going to networking events in the late 1990’s and early 2000’s. At the time, we were taught to practice a great 60-second commercial. You had to get really good at it. If you did, be able to pitch a random person that you just met and make them want to buy something from you. Of course that was horse hockey. Oh yes, I’m sure, on occasion, someone use this commercial with someone who actually has a specific need. Then, later, the person bought. But, I’d wager that these situations were pretty rare if the person delivering the 60-second commercial was being pushy.

By the way, today, if it takes 60 seconds to explain what you do, you’ve likely already lost the listener. Recently, the concept has been shortened to a 30-second commercial.

Elevator Speech Template

This elevator speech template will show you how to create a 30-second commercial for yourself or company. One key to making this process work is to be both genuinely interested in the other person. Another key, though is to get the person to pull the information from you. A good analogy for this is fishing. No one ever caught a fish by dunking their head underwater and telling the fish how great they were. First, you have to offer the fish something that the fish wants. Then, you have to wait for the fish to make the next move. Finally, you have to set the hook. The 30-second commercial is very similar . (Except that the listener doesn’t end up grilled on a plate at the end. Okay, maybe I could have come up with a better analogy, but you get the point.)

• Introduction (If Necessary)

For instance, I know that most people have never heard of The Leader’s Institute ®. So, by not explaining in detail about what the company does, it leads the person to ask, “So, what does The Leader’s Institute ® do?” Also, instead of saying that I’m a teacher or trainer, I say professional speaker. It builds interest. It also makes the speaker want to know more.

By the way, the best way that I have ever found to do that is to ask questions of the other person. If I want the person to ask me something, I will often ask that same thing about them.

• Focus on the Problem that You Solve (Want to Solve) for People.

The big mistake that a lot of people make here is to pull out the salesperson fangs .

“Well, let me tell you… The Leader’s Institute ® is an international training company specializing in leadership, presentation skills, and team building events. We conduct as many as 300 public speaking classes every year. We have also trained over 100 professional speakers. In addition, we have over 30,000 people every year participate in our team building activities. Would you like me to send you some information about some of our public speaking classes or team building events?”

The person will likely be polite, but quickly try to distance himself/herself from you. Going back to the fishing example, you got a tiny nibble, and then jerked the line.

Instead, you want to tease the fish a little. Give them another taste of the bait. The best way that I have ever found to do this is to tell the person how you can solve a problem that they can relate to. For instance, in my own case, I might just say something like, “I help people eliminate public speaking fear.” Then… I shut up. I wait for the inevitable… “How exactly do you do that?” I have my second nibble. Now, it is time to set the hook.

• Tell a Quick Emotional Story

This is where the actual 30-second commercial actually starts. The best commercials are the ones that take you on a journey. They tell you a story. Your 30-second commercial should do the same. So, whatever problem that you have just said that you solve, give a 30-second example of a time you did it.

For instance, I might say something like…

Well, let me give you an example. a few weeks ago, Whole Foods had me fly into Miami to coach a team their regional managers. The leader of the team was a very charismatic and energetic speaker. So, the managers who worked under him were a little self-conscious about speaking in front of him. So, basically, I helped them have a series of mini-successes which built up their speaking skills and confidence. By the end of my training with them, they were presenting better than most professional speakers. The boss was so shocked at how well everyone did, that he recommended me to Whole Foods corporate in Austin.

Of course, if you pick an example that is closely related to the listener, that works better. So, if I’m speaking to a person in the tech industry, I might give an example of training I did for HP or Microsoft. (Yup, I actually did presentation training for the people who created PowerPoint.)

• The Subtle Take Away

The subtle take-away is the last stage of the Elevator Speech Template. In sales training, we always teach sales people to “Ask for the close.” In presentation training, we encourage speakers to create a “Call to Action.” When we are doing an elevator pitch, though, we don’t want to seem pushy. We want the “close” to be the listener’s idea. So, a subtly take-away can help.

So, instead of me closing with, “Do you or anyone you know need presentation training?” I’d be more subtle. I might say something like, “I’m guessing that working for [Listener’s Company], your team is full of highly skilled presenters. I doubt that they would need the kind of help that I offer, though, huh?”

The moment that I get the listener to disagree with me… Well, I win.

Examples Using the Elevator Pitch Template

Internal elevator pitch to get funding for a project.

Let’s say your team has found a solution to a software glitch, but you need $10,000 in capital to fund the project.

(Intro) Hey boss, it’s Doug from software R&D. (Problem) We have been working on a software glitch that is causing customer service to not be able to pull up customer records. Joe in customer service has determined that we are losing about $5,000/month from it. However, it looks like we have found an easy solution. [Pause and wait for boss to ask, “How?”] (Quick Emotional Story) Let me give you an example. Last week, we got a call from a customer wanting to cancel his service. The customer service rep was able to save the customer by scheduling a tech to come out first thing the next morning. The tech never showed. The customer was irate. Not only did he cancel, but he had a few choice curse words for the rep. We have no chance of ever getting that customer back. Our average customer stays with us three years. So, we lost about $150 this month and $4,000 lifetime by losing that single customer. Joe said that we lost $5,000 just this month. So, if just a few of the deals that we lost were like the one that I saw, we might be losing tens of thousands of dollars from this glitch. Turns out, we can purchase a newer, more up to date scheduling app for just $10,000. (Subtle Take Away) It may take a while to budget the $10,000. So, we can probably get the new scheduling app in use in about 6 months. What do you think?

30-Second Commercial for a Financial Planner

Let’s say you are a financial planner at a business card exchange, and you are looking for new clients. Instead of saying, “I’m a financial planner” focus more on the problem that you solve. Then come up with a job title that encompasses that solution. Here is an example.

(Intro) Hi, I’m Doug Staneart, and I’m a retirement specialist for Edward Jones. [Retirement specialist? What is that?] Basically, I help people retire young enough so that they can still enjoy their wealth. [Really, how do you do that?] Let me give you an example. Back in 2008, I had a family who had been investing with me for about 15 years. The couple was in their mid-forties, and they were just preparing for retirement at 65. Well, I started noticing that there was a lot of uncertainty in the market. So, I suggested that they pull out of all of the funds based on the stock market. After the crash, we reinvested. The almost tripled their nest-egg in about five years. I got a postcard from them in St. Thomas a few weeks ago. They both retired at 55, and they have been enjoying themselves for a few years now. (Subtle Take-Away) You’ve been preparing for retirement for decades, so I doubt that story is really exciting you. though.

The Point is Get Them to Come to You

Remember, focus on the problem that your listener wants to solve. Then show them how you can help them solve it. You can’t push a rope. However, if you can convince the other person to pull the rope, you will move closer to them.

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10 Elevator Speech Examples for Students

Do you have a big interview soon?

Maybe you’re attending a networking event where you’ll need to introduce yourself quickly and effectively.

Whatever the situation, having a solid elevator speech ready can make a significant difference.

Elevator Speech Examples for Students

An elevator speech is a brief, persuasive pitch that you can deliver in the time it takes to ride an elevator.

It’s your opportunity to generate interest, make a connection, and create a lasting impression.

Want to improve your introduction skills?

Check out these excellent elevator speech examples that will help you stand out.

1. The Quick Intro

Hi, I’m Sarah Chen, a junior at State University majoring in Environmental Science. I’m passionate about developing sustainable solutions for urban waste management. Last summer, I interned at GreenCity Solutions, where I helped implement a new recycling program that increased recycling rates by 30% in just three months. I’m always looking for opportunities to apply my skills and make a real impact in environmental sustainability.

— END OF SPEECH —

Commentary: This speech provides a concise yet impactful introduction, highlighting the speaker’s academic background, passion, and key achievement. It’s suitable for quick introductions at career fairs, networking events, or brief encounters with potential employers.

2. The Career-Focused Pitch

Hello, my name is Marcus Johnson, and I’m a senior Computer Science student at Tech Institute. I specialize in artificial intelligence and machine learning, with a particular focus on natural language processing. During my studies, I’ve developed several AI-powered chatbots, including one that helps students access campus resources more efficiently. This project not only improved student satisfaction but also reduced the workload on administrative staff.

I’m excited about AI’s potential to solve real-world problems and am looking to join a forward-thinking tech company where I can contribute my skills and continue learning. I’ve been following your company’s innovative work in AI-driven customer service solutions, and I’d love to discuss how my experience aligns with your team’s goals.

Commentary: This speech effectively combines the speaker’s academic background with practical experience and future aspirations. It’s well-suited for job fairs, interviews, or networking events in the tech industry.

3. The Research-Oriented Introduction

Greetings, I’m Dr. Amelia Rodriguez, a postdoctoral researcher in Neuroscience at Central University. My work focuses on understanding the neural mechanisms underlying memory formation and recall, particularly in aging populations. I’ve recently published a paper in the Journal of Cognitive Neuroscience on the effects of mindfulness meditation on hippocampal plasticity in older adults.

Currently, I’m leading a study that investigates the potential of non-invasive brain stimulation techniques to enhance memory function in early-stage Alzheimer’s patients. This research could significantly change our approach to cognitive decline and improve the quality of life for millions of people globally.

I’m always eager to collaborate with other researchers and clinicians in the field of neurodegenerative diseases. My interdisciplinary background in biology, psychology, and data analysis allows me to bring a unique viewpoint to complex neurological problems. I’m particularly interested in exploring innovative approaches that combine traditional neuroscience methods with advanced AI and machine learning techniques.

Commentary: This speech effectively showcases the speaker’s expertise, current research, and potential for collaboration. It’s ideal for academic conferences, research symposiums, or when networking with potential collaborators in the scientific community.

4. The Entrepreneurial Pitch

Hi there, I’m Alex Patel, a final-year Business and Computer Science student at Entrepreneurship University. I’m the founder of StudyBuddy, an AI-powered mobile app that helps students create personalized study plans and tracks their progress in real time. We launched six months ago and have already gained 50,000 active users across 20 universities.

Our app uses machine learning algorithms to analyze each student’s learning style, course load, and study habits. It then generates tailored study schedules and recommends resources to optimize their learning. We’ve seen an average GPA increase of 0.5 points among our most active users.

I’m currently looking to expand our team and secure funding to scale our operations. Our goal is to reach 1 million users by the end of next year and integrate with major learning management systems used by universities worldwide. We’re not just helping students ace their exams; we’re changing the way people approach learning in the digital age.

Commentary: This speech effectively communicates the speaker’s entrepreneurial venture, its success, and future goals. It’s perfect for startup pitch competitions, investor meetings, or networking events in the tech and education sectors.

5. The Social Impact Advocate

Good afternoon, I’m Taylor Williams, a Social Work graduate student at Community College. I’m deeply committed to addressing the issue of youth homelessness in our city. Through my internship at the Downtown Youth Shelter, I’ve seen firsthand the challenges faced by homeless youth and the gaps in our current support systems.

This experience inspired me to start “Home Base,” a nonprofit organization that provides comprehensive support to homeless youth aged 18-25. We offer not just temporary housing, but also job training, mental health counseling, and educational support. In our first year, we’ve helped 50 young people transition off the streets and into stable housing and employment.

Our approach is unique because we focus on long-term solutions rather than just immediate relief. We partner with local businesses to provide apprenticeships and job placement services, giving our clients the skills and opportunities they need to build sustainable futures. We also work closely with schools and colleges to ensure our clients can continue their education.

I’m always looking to connect with individuals and organizations who share our vision of ending youth homelessness. Whether it’s through volunteering, partnerships, or funding opportunities, every contribution helps us make a real difference in young people’s lives.

Commentary: This speech effectively communicates the speaker’s passion for social impact, their hands-on experience, and the innovative approach of their organization. It’s well-suited for social impact conferences, fundraising events, or when networking with potential partners or donors in the nonprofit sector.

6. The Creative Professional

Hello, I’m Jordan Lee, a Digital Media Arts student at Creative Institute. I’m a visual storyteller who blends traditional animation techniques with cutting-edge digital tools to create immersive, thought-provoking experiences. My work often explores themes of cultural identity, environmental conservation, and the intersection of technology and humanity.

Last year, my animated short film, “Pixel Memories,” won the Best Student Film award at the International Animation Festival. The film uses a unique blend of 2D hand-drawn animation and 3D computer graphics to tell the story of an elderly woman reconnecting with her past through a malfunctioning AI assistant. It’s been screened at over 20 film festivals worldwide and has sparked important discussions about the role of AI in preserving personal and cultural memories.

Currently, I’m working on an interactive virtual reality experience that allows users to explore endangered ecosystems from around the world. This project combines my passion for environmental conservation with my skills in 3D modeling, animation, and VR development. I’m collaborating with marine biologists and climate scientists to ensure the accuracy of the environment and to incorporate educational elements about climate change and conservation efforts.

I’m always looking for opportunities to push the boundaries of digital storytelling. Whether it’s through animation, VR, or emerging technologies like augmented reality, I believe in the power of visual media to educate, inspire, and drive positive change. I’m particularly interested in projects that use technology to make complex scientific or social issues more accessible and engaging to the general public.

Commentary: This speech effectively showcases the speaker’s creative skills, notable achievements, and ongoing projects. It’s ideal for creative industry networking events, film festivals, or when pitching to potential clients or collaborators in the digital media and entertainment sectors.

7. The International Student

Hello, I’m Yuki Tanaka, an international student from Japan studying International Relations at Global University. I’m passionate about fostering cross-cultural understanding and promoting peace through diplomacy. During my time here, I’ve been actively involved in the Model United Nations club, where I’ve represented various countries in simulated UN sessions.

Last semester, I organized a cultural exchange program that brought together students from 15 different countries. The event featured workshops on global issues, cultural performances, and a shared meal with dishes from around the world. It was a huge success, attracting over 300 participants and receiving coverage in the local media.

I’m currently interning at the International Peace Institute, where I’m assisting with research on conflict resolution strategies in Southeast Asia. This experience has deepened my understanding of the complexities of international relations and reinforced my commitment to pursuing a career in diplomacy.

I’m looking for opportunities to further expand my knowledge and skills in international affairs, particularly in the areas of conflict resolution and sustainable development. I’d love to connect with professionals in the field and learn more about potential career paths in global diplomacy.

Commentary: This speech effectively highlights the speaker’s international background, academic focus, and relevant experiences. It’s well-suited for networking events in the field of international relations, career fairs focused on global organizations, or when meeting with potential mentors in diplomacy and international affairs.

8. The Student-Athlete

Hi, I’m Chris Thompson, a senior at Sports University majoring in Sports Management with a minor in Business Administration. I’m also the captain of the university’s basketball team, where I’ve learned valuable lessons about leadership, teamwork, and performing under pressure.

On the court, I’ve led our team to two conference championships, and I was named MVP last season. Off the court, I’ve maintained a 3.8 GPA and completed internships with the local pro basketball team and a sports marketing agency.

My experience as a student-athlete has taught me how to balance multiple responsibilities, manage time effectively, and motivate others toward a common goal. I’ve also gained insight into the business side of sports, from marketing and sponsorships to event management and community outreach.

I’m particularly interested in the intersection of sports, business, and technology. For my senior project, I’m developing a mobile app that helps student-athletes track their academic and athletic performance, manage their schedules, and connect with mentors in their sport.

After graduation, I’m looking to apply my skills and experiences in a role that combines my passion for sports with my business acumen. I’d love to discuss any opportunities your organization might have in sports management, marketing, or technology.

Commentary: This speech effectively combines the speaker’s athletic achievements with academic accomplishments and professional experiences. It’s ideal for sports industry job fairs, networking events with sports management professionals, or when meeting with potential employers in the sports business sector.

9. The STEM Innovator

Greetings, I’m Aisha Patel, a Biomedical Engineering student at Tech University. I’m fascinated by the potential of combining engineering principles with medical science to create innovative healthcare solutions.

During my studies, I’ve been working on a groundbreaking project developing a low-cost, 3D-printed prosthetic hand controlled by muscle signals. This project aims to make advanced prosthetics more accessible to people in developing countries. We’ve successfully created a prototype that costs less than $100 to produce and can perform complex movements with high precision.

Last summer, I interned at a leading medical device company, where I contributed to the development of a miniature insulin pump for diabetics. This experience gave me valuable insights into the medical device industry and the regulatory processes involved in bringing new healthcare technologies to market.

I’m also the president of our university’s Women in STEM Society, where I organize workshops, mentoring programs, and networking events to support and inspire more women to pursue careers in science and technology.

Looking ahead, I’m excited about the rapid advancements in biomedical technology, particularly in areas like tissue engineering and personalized medicine. I’m seeking opportunities to contribute to cutting-edge research and development in the biomedical field, to create impactful healthcare solutions that improve people’s lives.

Commentary: This speech effectively showcases the speaker’s technical skills, innovative projects, and leadership experience in the STEM field. It’s well-suited for tech industry job fairs, biomedical engineering conferences, or when networking with professionals in the healthcare technology sector.

10. The Aspiring Educator

Hello, I’m Miguel Hernandez, a senior at Education University majoring in Elementary Education with a focus on STEM education. I’m passionate about inspiring the next generation of problem-solvers and innovators through engaging, hands-on learning experiences.

During my student teaching placements, I’ve developed and implemented several innovative STEM projects for elementary students. One of my most successful initiatives was a “Mini-Makers” program, where fourth-graders learned basic coding and engineering concepts by creating their simple robots. This project not only improved students’ technical skills but also boosted their confidence and creativity.

I’ve also been volunteering at a local after-school program, where I lead weekly STEM workshops for underserved youth. These workshops cover topics like renewable energy, environmental science, and space exploration, all taught through interactive experiments and projects.

My teaching philosophy centers on creating an inclusive, inquiry-based learning environment where students feel empowered to ask questions, take risks, and learn from their mistakes. I believe in leveraging technology and real-world connections to make learning relevant and exciting for students.

As I approach graduation, I’m seeking opportunities to join a forward-thinking school district or educational organization where I can continue to develop innovative teaching methods and inspire young learners. I’m particularly interested in schools that emphasize project-based learning and STEM integration across the curriculum.

Commentary: This speech effectively communicates the speaker’s passion for education, innovative teaching approaches, and commitment to STEM education. It’s ideal for education job fairs, school district hiring events, or when networking with administrators and fellow educators at educational conferences.

These elevator speech examples show how students can effectively introduce themselves and make a strong impression in various situations.

Whether you’re aiming for a quick introduction or a more detailed pitch, the key is to highlight your unique skills, experiences, and passions clearly and engagingly.

Keep in mind that your elevator speech should be tailored to your audience and the situation.

Practice your speech until it feels natural, but be ready to adjust it as needed.

With these examples as inspiration, you’re well-prepared to craft a compelling elevator speech that creates opportunities and opens doors.

5 Inspiring Elevator Pitch Examples for Entrepreneurs

• Written By Lindsay Tigar
• Updated: March 6, 2024

Picture your No. 1 dream mentor or investor who you admire. If you were stuck in an elevator with them and only had a second to get them on board with your company, what would you say?

If your mind blanked, that’s okay! That’s why we’re here.

In this guide, we’re going to focus on an area of your business that’s worth some special focus and attention – the elevator pitch! We’ll give you an outline to create your own elevator pitch as well as offer five templates you can use. By the end of this, you’ll be looking forward to getting in that metaphorical elevator and wowing that dream investor.

Your Elevator Pitch Outline

Though everyone will approach their entrepreneur-themed elevator speech differently, most include the following:

• A brief history of your background. Don’t go overboard here! You want to keep it light while positioning yourself as a leader.
• Your company and what you do, make, or offer. Again, air on the brief side rather than to give too many details.
• How your brand is different. To break through the noise, you need to stand out — and this sentence is where you do it. Consider using data and/or accolades here.
• Your goal with the conversation. Not all elevator pitches serve the same purpose. Sometimes, you’re hoping to bring on a new hire, and other times, you’re attracting an investor or client. Regardless, the pitch should end with the proposed next steps.

This outline is a solid way to begin brainstorming your entrepreneurial elevator speech. Consider practicing in front of the mirror or with a friend or partner to brush up on your skills as you start workshopping your speech. The more reps you get in, the more comfortable you’ll feel.

5 Elevator Pitch Template for Entrepreneurs

From ones that get to the point ASAP to ones that expand on the details and grab your attention, there are many ways to phrase your elevator pitch speech.

Here, are some examples to supercharge your elevator pitch creativity so you can craft something that hits the mark.

1. To ignite interest

“Hi, my name is [NAME] and my company [name of your company] develops and designs personalized online sales funnels [what your company does]. That means two things: one, online customers enjoy a flawless user experience tailored to their needs and interests, and two: our clients get automated solutions that dramatically boost sales [unique business proposition]. We helped our last client increase online revenue by 120 percent month-over-month [hard numbers behind your results]. Does your company have any experience with e-commerce automation? [engaging question]”

Why it works : This ignites interest because it presents the hard facts and then follows them up with numbers that move the needle.

2. To gain customers

“I’m [NAME], and I am the owner of and wardrobe stylist at The Style Foundry [name of your company]. We are a full-service wardrobe styling business that helps you take the stress out of getting dressed through our styling services. A typical customer cycle starts with a Closet Cleanse, where I clean out your closet, tell you what to keep and get rid of, take pictures of all of the yeses and then upload them to an app/website where I mix and match them into over 100 different outfits from what you already own. From there, I am able to really see what’s missing and what you need. We can tackle that by personal shopping, which is done in-person at your favorite stores or ones I suggest; virtual shopping, which is done online (I send you my finds, you buy what you like, and then when all of the items arrive at your house, I come in for a fitting); or through our mobile boutique, which we can pull up in your driveway and fill it with our pieces that best fit your style and shopping list. It’s the best of online and boutique shopping.”

Why it works : If you’re someone who needs this particular service, this elevator pitch  is equal parts convincing and captivating. You have all of the info — and your interest is sparked.

3. To attract investors

“Has this ever happened to you? You’re rushing to get the kids out the door in the morning so you can get them to school on time and not be late for an important meeting — and then you realize that you can’t find your car keys. This happens all the time to me. In fact, did you know that the average suburban professional misplaces their keys more than five times per month? That’s more than 600 million times per year! Using bluetooth technology, I’ve created a low cost key fob that helps people find their keys and other lost items in record time, making it easier to get out the door on busy mornings. We’ve got a working prototype and now we’re looking to raise funds to go into large-scale production. We’ve got some new team members on board with extensive manufacturing experience and supply chain expertise, so we’re hoping to get to market in the next six months.”

Why it works : The only thing missing is the name introduction — but with this landslide of info, it’s easy to see why investors would want to learn more. Not only is this elevator pitch transparent in terms of where the company is right now, but it has an air of confidence , too.

4. The to-the-point

“Hi, I’m [NAME], the founder of Merchant Machine [name of your company]. We make it easy to say ‘thank you’ at work. Merchant Machine helps small businesses quickly and easily save money on their credit card processing costs by comparing the leading options in the market. It’s completely free to the end user, there are no obligations and takes just one minute to do. Can we set up a time to chat tomorrow?”

Why it works : There are no frills here — but you have enough information to consider setting up a meeting. This approach is more effective via email or Linkedin.

5. The one that worked IRL

“Hi, I’m [NAME]. I got your email address from [NAME]. My co-founders and I founded Grasshopper and Engine Yard [name of your company], in which Amazon, Benchmark, and NEA invested. Our new company, Chargify, is a simple recurring billing management tool. We’re looking for angel capital to fill in some gaps. Maybe you’re interested in such an investment?”

Why it works : This is a real example from a real company. This led to other interests and helped them meet their goals. It’s effective because all of the information is straightforward and encouraging without taking up too much time in someone’s inbox.

Taking Out the Content Guesswork

Starting your own business is exciting, yet terrifying. There are a lot of unknowns when you’re starting it, and it can help to find certainty where you can.

One of the ways you can do that is by outsourcing things like your content creation to a trusted partner. It sets a good foundation while also freeing yourself up to focus on higher-level strategy. And that’s where ClearVoice comes in. With one of our customized content plans , our expert content creators can get you the exact content you need, when you need it. Connect with a content strategist today to see if we’re right for you!

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