Digitalization and its impact on contemporary marketing strategies and practices
- Guest Editorial
- Published: 20 April 2022
- Volume 10 , pages 103–105, ( 2022 )
![](http://pechenka.online/777/templates/cheerup1/res/banner1.gif)
Cite this article
- Tat-Huei Cham 1 ,
- Jun-Hwa Cheah 2 ,
- Mumtaz Ali Memon 3 ,
- Kim-Shyan Fam 4 &
- Józsa László 5
23k Accesses
17 Citations
12 Altmetric
Explore all metrics
Avoid common mistakes on your manuscript.
Since its inception, technology has transformed the way businesses operate and the consumption of goods and services. (Matarazzo et al. 2021 ; Sestino et al. 2020 ). For example, technology has revolutionized the way companies promote their products and services, perform their business activities, communicate/exchange information, and manage resources. On the consumer side, technology has significantly changed consumption patterns and empowered them to be part of the product acquisition process (Cham et al. 2020 , 2022 ; Cheah et al. 2022 ; Lim et al. 2022 ). In every aspect of business, the emergence of new technologies such as artificial intelligence, big data, blockchain, virtual reality, and robots have created a new paradigm shift and promoted innovation in the area of marketing research and practices (Grewal et al. 2020 ; Lim et al. 2020; Steinhoff and Palmatier 2021 ). Such transformation has become a marketing catalyst, perpetuating new marketing trends and archetypes in digital marketing and marketing analytics.
In recent years, the progression of digital marketing via social media has expanded beyond its original purpose as a platform for social networking. Instead, it has evolved into a platform that enables businesses to communicate with their customers almost instantly and be directly involved in developing marketing strategies (Cham et al. 2021 ; Iankova et al. 2019 ). Specifically in digital marketing, customers can collaborate with companies as co-creators in almost every aspect of the business process including product/service development, value creation, and marketing strategy development (Li et al. 2021 ; Olson et al. 2021 ). By incorporating user-generated content into digital marketing, consumers can assume the role of “broadcasters,” they no longer listen to the marketers, just like what happened in the past (Cham et al. 2022 ; Cheung et al. 2021 ). Undoubtedly, the benefits of digital marketing and the potential of high ROI have made this channel one of the marketers’ most preferred choices (digitalthirdcoast.com 2022 ).
In addition, the emphasis on digitization and data-driven practice among businesses nowadays has made marketing lean towards science-based and provides marketers unlimited access to valuable insights into their company performance, customers, and opportunities (Ritter and Pedersen, 2020 ). In essence, marketing analysis is seen as identifying patterns of data that help marketers in marketing decisions. With the availability of marketing and data analysis tools (e.g., Google Analytics, Phyton, Heap Analytics, Optimizely, Klipfolio, etc.), the importance of how data can explain market trends and better understand consumer preferences are clearly spelled out (Petrescu and Krishen 2020 ; Yu et al. 2019 ). More importantly, marketing analytics help businesses and marketers optimize their marketing campaigns, segment their market, and reduce costs associated with marketing activities, providing business organizations with a sustainable approach in the long term.
Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021 , 2022 ). Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the special issue editors hope that this issue lays a foundation in the academic perspective of these domains. We would like to recommend that more research be conducted to challenge the existing status quo and raise awareness of these domains in the near future; especially in the contemporary environment that requires more than just the knowledge brought from traditional marketing. For instance, there is room to explore further how biological technology (i.e., facial recognition payment), livestreaming, virtual influencer, neuromarketing, blockchain technology, metaverse, gamification, and omnichannel platform could be used for the marketing and analytic purposes.
Lastly, we would like to take this opportunity to thank all the authors who have submitted their work to this special issue, “ Digitalization and Its Impact on Contemporary Marketing Strategies and Practices, ” of the Journal of Marketing Analytics, and we are grateful to all reviewers who have rendered their service and expertise to ensure the quality of the publications. We want to extend our appreciation to the editors, Anjala S. Krishen and Maria Petrescu, for their endless support and for entrusting us with this task.
Cham, T.H., B.L. Cheng, M.P. Low, and J.B.C. Cheok. 2020. Brand Image as the competitive edge for Hospitals in Medical Tourism. European Business Review 31 (1): 31–59.
Google Scholar
Cham, T.H., B.L. Cheng, and C.K.Y. Ng. 2021. Cruising down millennials’ fashion runway: A cross-functional study beyond Pacific borders. Young Consumers 22 (1): 28–67.
Article Google Scholar
Cham, T.H., Y.M. Lim, and M. Sigala. 2022. Marketing and social influences, hospital branding, and medical tourists’ behavioural intention: Before-and after-service consumption perspective. International Journal of Tourism Research 24 (1): 140–157.
Cheah, J.H., X.J. Lim, H. Ting, Y. Liu, and S. Quach. 2022. Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing. Journal of Retailing and Consumer Services 65: 102242.
Cheung, M.L., W.K. Leung, J.H. Cheah, and H. Ting. 2021. Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing 13567667211030675.
digitalthirdcoast.com. 2022. Digital Marketing Statistics for 2021, https://www.digitalthirdcoast.com/blog/digital-marketing-statistics-for-2020 . Assessed 31 March 2022.
Grewal, D., J. Hulland, P.K. Kopalle, and E. Karahanna. 2020. The future of technology and marketing: A multidisciplinary perspective. Journal of the Academy of Marketing Science 48 (1): 1–8.
Iankova, S., I. Davies, C. Archer-Brown, B. Marder, and A. Yau. 2019. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management 81: 169–179.
Li, F., J. Larimo, and L.C. Leonidou. 2021. Social media marketing strategy: Definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science 49 (1): 51–70.
Lim, X.J., J.H. Cheah, Y.K. Dwivedi, and J.E. Richard. 2022. Does retail type matter? Consumer responses to channel integration in omni-channel retailing. Journal of Retailing and Consumer Services 67: 102922.
Lim, X.J., J.H. Cheah, S.I. Ng, N.K. Basha, and G. Soutar. 2021. The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. Technological Forecasting and Social Change 168: 120763.
Matarazzo, M., L. Penco, G. Profumo, and R. Quaglia. 2021. Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research 123: 642–656.
Olson, E.M., K.M. Olson, A.J. Czaplewski, and T.M. Key. 2021. Business strategy and the management of digital marketing. Business Horizons 64 (2): 285–293.
Petrescu, M., and A.S. Krishen. 2020. The importance of high-quality data and analytics during the pandemic. Journal of Marketing Analytics 8 (2): 43–44.
Petrescu, M., and A.S. Krishen. 2021. Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics 9 (3): 155–156.
Petrescu, M., and A.S. Krishen. 2022. Co-creating transformative value in marketing analytics. Journal of Marketing Analytics 10 (1): 1–2.
Ritter, T., and C.L. Pedersen. 2020. Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management 86: 180–190.
Sestino, A., M.I. Prete, L. Piper, and G. Guido. 2020. Internet of Things and Big Data as enablers for business digitalization strategies. Technovation 98: 102173.
Steinhoff, L., and R.W. Palmatier. 2021. Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal 29 (2): 111–117.
Yu, L., Y. Zhao, L. Tang, and Z. Yang. 2019. Online big data-driven oil consumption forecasting with Google trends. International Journal of Forecasting 35 (1): 213–223.
Download references
Author information
Authors and affiliations.
UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
Tat-Huei Cham
School of Business and Economics, Universiti Putra Malaysia (UPM), Serdang, Selangor, Malaysia
Jun-Hwa Cheah
NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan
Mumtaz Ali Memon
School of Management, Harbin University of Commerce, Harbin, China
Kim-Shyan Fam
Széchenyi István University, Győr, Hungary
Józsa László
You can also search for this author in PubMed Google Scholar
Corresponding author
Correspondence to Tat-Huei Cham .
Additional information
Publisher's note.
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
Reprints and permissions
About this article
Cham, TH., Cheah, JH., Memon, M.A. et al. Digitalization and its impact on contemporary marketing strategies and practices. J Market Anal 10 , 103–105 (2022). https://doi.org/10.1057/s41270-022-00167-6
Download citation
Accepted : 11 April 2022
Published : 20 April 2022
Issue Date : June 2022
DOI : https://doi.org/10.1057/s41270-022-00167-6
Share this article
Anyone you share the following link with will be able to read this content:
Sorry, a shareable link is not currently available for this article.
Provided by the Springer Nature SharedIt content-sharing initiative
- Find a journal
- Publish with us
- Track your research
Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .
Enter the email address you signed up with and we'll email you a reset link.
- We're Hiring!
- Help Center
![research paper on e marketing pdf paper cover thumbnail](https://0.academia-photos.com/attachment_thumbnails/65714699/mini_magick20210217-24719-1eistq6.png?1613592829)
Impact of E-marketing on Consumer Purchase Behaviour: An empirical study
![research paper on e marketing pdf Profile image of Arya Mishra](https://a.academia-assets.com/images/s65_no_pic.png)
2021, INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR)
Consumer Purchase Behavior is one of the most sought-after realms of study in Marketing analytics field in order to understand the buying patterns of the consumers, which will ultimately help in increasing the revenues of the firms and would provide an enhanced growth rate. In today's world, Marketing is not just limited to simple tools and techniques for just promotional purposes, but it touches the realms of understanding the depth of their customers and accurately predicting their next move forward. The company which are able to predict with higher accuracies, they are the one's, who are leading the global market trends and in fact with a better understanding they are creating their own trends. E-marketing is one of the best places where we can easily identify the impact of these techniques. The study will dig deep into various tools & techniques used in e-marketing and will the assess the effects of consumer purchase behavior on them. The study is based on both primary & secondary data and tests like factor analysis, correlation etc. have been done to equate its accuracy. The pandemic situation has been taken into account and the uniqueness of the study lies in its suggestions contributed to improve business plans, especially addressed for micro, small & medium enterprises. So, in this context this paper serves the purpose of understanding the consumer behavior in the E-marketing field.
Related Papers
Dalbir Singh
The increase of technologies in the business world marketer's job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today's companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today's customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today's customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
![research paper on e marketing pdf research paper on e marketing pdf](https://a.academia-assets.com/images/loswp/related-pdf-icon.png)
Engineering and Technology Journal
Suhad Malallah
E-commerce is one of the new virtual technologies that make life simpler for both traders, marketers, and customers. However, the main problem for the seller was how to know customer's intentions when they enter the website. This paper proposed to predict whether customers make a purchase or not from their previous behaviors. Therefore, this paper aims to predict the intentions of users that using online -shopping. the main aim of this study is to highlight customer behaviors to predict purchases and make a compression between the works that are related to the subject of this paper to conclude and suggest the best method to predict purchasing in e-commerce treading that depends on customer behaviors.
IJSTE - International Journal of Science Technology and Engineering
The consumer behavior and the strategies made by companies to take control over the emerging market have also changed drastically. When people buy things, they are engaged in a decision making process. One of the major problem of E-commerce websites is that they don't have capability in supporting the customers individually in their decision making process. It is because of less information about the dynamics of customer over e-commerce. By understanding the customer's purchase dynamics and shopping behavior the marketer will be able to provide better products and services.. Since customer dynamics and its decision outcomes are not certain, classification of approaches are very much required. However approaches of dynamics study be categorized to enable online retail industry to focus on individual decision making dynamics of customers. This may broadly observe the purchase dynamics of online shoppers and thereafter strategic decisions may be framed to satisfy individual needs of customers with minimal resources. The dynamics can be analyzed by observing how an individual behave over e-commerce. What are the activities they enjoy and what makes them to get retained? For marketers, the buying behavior of consumers has always been a topic of interest, which is extensively studied and debated over. Despite the debate and arguments, there is no denying that online retail has indeed changed buyers' behavior.
Rashed Nizam
Granthaalayah Publications and Printers
INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH I J E T M R JOURNAL
With the rapid development of the network, the industry of electronic commerce shows a blowout type development, and the electronic commerce marketing mode appears in response to this trend. Compared with traditional marketing modes, the electronic commerce marketing mode is more flexible and covers a more extensive range. It fits a new generation of consumer groups' consumption orientation that focuses on individual experience, highlights personality and characteristics, has the desire of socializing and sharing, and attaches importance to application scenarios, emerging as a new force in the competition of the consumer market. Based on the analysis of current electronic commerce marketing strategies, this paper studies multiple factors that influence the electronic commerce marketing, analyses the consuming behavior and shopping psychology of consumers online, thus, to provide countermeasures that can influence the purchase decision of consumers and finally realize the optimal purpose of online marketing.
International Journal of Management
IAEME Publication
The advancement in the sector of Information technology along with other emerging technical aspects has taken to the emergence and expansion of global e-commerce worldwide which permits mankind to meet their requirements of some goods and obtains monetary means on the other hand for their livelihood by running such ventures. The research paper aims at the study of online buying habits and growing opportunities for students & professionals in the field of e-commerce, particularly for Management, Commerce, and other courses. Furthermore, general consumers' perceptions were also recorded. The financial and communal earnings from e-commerce which advance modernization, industry upgrading and financial growth are also broadly touched upon. In current years, e-commerce has grown exponentially that led to both developed and developing countries as an economic dynamic force. Owing to the rapid progress of the internet and the revolution of the smart phones, numerous "young" organizations have become nationwide market leaders and shifted into international trades. In terms of public legality, the organization may develop its niche in the market and then expand it to the conventional market. The exceptional growth in the organization's use of the internet for trade transactions has developed the emergence of business to business e-commerce, wherein, lots of buying and selling organizations access a specified website to manage their firms. Own-monitored online assessment was done and different Effects of E-Commerce in the Current Scenario of Marketing http://www.iaeme.com/IJM/index.asp 771 [email protected] responses were accumulated. Results depict that respondents buy online frequently clothes, shoes, cosmetics, electronics and pay generally by debit or credit cards; the major reasons for this kind of shopping are lower price and unavailability of the goods, lack of quality assurance and lack of varieties at the traditional markets. But, seeing the present conditions of online-marketing during covid-19, it has somehow raised an alarming situation for the online ventures in terms of delivery with safety and hygiene.
Saransh Bhatt
IAEME PUBLICATION
In recent times, India is experiencing a significant transformation in an economy. One of the driving forces for the growth of economy is e-commerce. Although Ecommerce Industry is in nascent stage in India, but growing exponentially and it has huge potential to give huge boost to the country’s economy in the coming years. India has world’s second largest Internet consumer base which exceeds 450 million today. About 70 million people of India are estimated to have more than three to four years of online experience, which makes them comfortable with engaging in online shopping. According to pwc reports, Internet penetration is expected to almost double to 60% by 2022. The drivers like seamless shopping experience, building digital trust, voice-based or conversational commerce and creating an inventory of localized content will substantially bring growth in e-commerce sector. The increased acceptance of technology in e-Commerce ecosystem is enhancing buy-sell experience for both buyers and sellers. The study attempt to analyze the factors that drive the customers to make online purchase and the characteristics of the customers who makes online purchase. It also needs to understand impact of self-image, situational influences, Service attributes, Normative (socio-cultural) influences on the online buying behaviour.
Richard Tettey
This research examines the effects of electronic marketing on online purchasing behaviours in Accra in a case on Jumia Company. Using structured questionnaires, 70 respondents were selected randomly to fill out the questions. For the data analysis, Statistical Package for Social Sciences was used. The study used convenience and purposive sampling techniques. The results of the study conducted showed the impact electronic marketing has on consumer buying behaviour, the underlying challenges and benefits associated with electronic marketing and also contribute to the society’s database above the effects of electronic marketing on consumer behaviour. It is recommended that firms that operate e-commerce platforms should provide convenient and easy processes to facilitate its adoption and usage among online consumers. This will give confidence to the citizens to make online purchases.
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
RELATED PAPERS
SSRN Electronic Journal
Anupama Vashisht
E-Marketing
Carlos De Castro Lozano
Journal of Management Research and Analysis
Innovative Publication
baziga farooq
Sunil Oommen
Goodarz Javadian Dehkordi
SHS Web of Conferences
Frantisek Pollak
The 6th International Scientific Conference "Business and Management 2010". Selected papers
Deniss Sceulovs
Unenabasi Godwin Ekeruke
Sinergi : Jurnal Ilmiah Ilmu Manajemen
MAHJUDIN MAHJUDIN
Srinivas Publication
Srinivas Publication , A N
TJPRC Publication
Administrative Sciences (ISSN 2076-3387) (ESCI & Scopus indexing)
Sambodhi (UGC Care Journal)
Dr. Anirban Sarkar
Vijay Reddy
Euro Asia International Journals
International Journal of Scientific Research in Science and Technology
Dr. Raja Sarkar
ICTACT Journal on Management Studies
abhishek gupta
IP Innovative Publication Pvt. Ltd.
International Journal of Scientific Management and Development
International Journal of Applied Research
Ashish Gupta
RELATED TOPICS
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Mathematics
- Computer Science
- Academia ©2024
- Article Information
Data Sharing Statement
- As Ozempic’s Popularity Soars, Here’s What to Know About Semaglutide and Weight Loss JAMA Medical News & Perspectives May 16, 2023 This Medical News article discusses chronic weight management with semaglutide, sold under the brand names Ozempic and Wegovy. Melissa Suran, PhD, MSJ
- Patents and Regulatory Exclusivities on GLP-1 Receptor Agonists JAMA Special Communication August 15, 2023 This Special Communication used data from the US Food and Drug Administration to analyze how manufacturers of brand-name glucagon-like peptide 1 (GLP-1) receptor agonists have used patent and regulatory systems to extend periods of market exclusivity. Rasha Alhiary, PharmD; Aaron S. Kesselheim, MD, JD, MPH; Sarah Gabriele, LLM, MBE; Reed F. Beall, PhD; S. Sean Tu, JD, PhD; William B. Feldman, MD, DPhil, MPH
- What to Know About Wegovy’s Rare but Serious Adverse Effects JAMA Medical News & Perspectives December 12, 2023 This Medical News article discusses Wegovy, Ozempic, and other GLP-1 receptor agonists used for weight management and type 2 diabetes. Kate Ruder, MSJ
- GLP-1 Receptor Agonists and Gastrointestinal Adverse Events—Reply JAMA Comment & Response March 12, 2024 Ramin Rezaeianzadeh, BSc; Mohit Sodhi, MSc; Mahyar Etminan, PharmD, MSc
- GLP-1 Receptor Agonists and Gastrointestinal Adverse Events JAMA Comment & Response March 12, 2024 Karine Suissa, PhD; Sara J. Cromer, MD; Elisabetta Patorno, MD, DrPH
- GLP-1 Receptor Agonist Use and Risk of Postoperative Complications JAMA Research Letter May 21, 2024 This cohort study evaluates the risk of postoperative respiratory complications among patients with diabetes undergoing surgery who had vs those who had not a prescription fill for glucagon-like peptide 1 receptor agonists. Anjali A. Dixit, MD, MPH; Brian T. Bateman, MD, MS; Mary T. Hawn, MD, MPH; Michelle C. Odden, PhD; Eric C. Sun, MD, PhD
- Glucagon-Like Peptide-1 Receptor Agonist Use and Risk of Gallbladder and Biliary Diseases JAMA Internal Medicine Original Investigation May 1, 2022 This systematic review and meta-analysis of 76 randomized clinical trials examines the effects of glucagon-like peptide-1 receptor agonist use on the risk of gallbladder and biliary diseases. Liyun He, MM; Jialu Wang, MM; Fan Ping, MD; Na Yang, MM; Jingyue Huang, MM; Yuxiu Li, MD; Lingling Xu, MD; Wei Li, MD; Huabing Zhang, MD
- Cholecystitis Associated With the Use of Glucagon-Like Peptide-1 Receptor Agonists JAMA Internal Medicine Research Letter October 1, 2022 This case series identifies cases reported in the US Food and Drug Administration Adverse Event Reporting System of acute cholecystitis associated with use of glucagon-like peptide-1 receptor agonists that did not have gallbladder disease warnings in their labeling. Daniel Woronow, MD; Christine Chamberlain, PharmD; Ali Niak, MD; Mark Avigan, MDCM; Monika Houstoun, PharmD, MPH; Cindy Kortepeter, PharmD
See More About
Select your interests.
Customize your JAMA Network experience by selecting one or more topics from the list below.
- Academic Medicine
- Acid Base, Electrolytes, Fluids
- Allergy and Clinical Immunology
- American Indian or Alaska Natives
- Anesthesiology
- Anticoagulation
- Art and Images in Psychiatry
- Artificial Intelligence
- Assisted Reproduction
- Bleeding and Transfusion
- Caring for the Critically Ill Patient
- Challenges in Clinical Electrocardiography
- Climate and Health
- Climate Change
- Clinical Challenge
- Clinical Decision Support
- Clinical Implications of Basic Neuroscience
- Clinical Pharmacy and Pharmacology
- Complementary and Alternative Medicine
- Consensus Statements
- Coronavirus (COVID-19)
- Critical Care Medicine
- Cultural Competency
- Dental Medicine
- Dermatology
- Diabetes and Endocrinology
- Diagnostic Test Interpretation
- Drug Development
- Electronic Health Records
- Emergency Medicine
- End of Life, Hospice, Palliative Care
- Environmental Health
- Equity, Diversity, and Inclusion
- Facial Plastic Surgery
- Gastroenterology and Hepatology
- Genetics and Genomics
- Genomics and Precision Health
- Global Health
- Guide to Statistics and Methods
- Hair Disorders
- Health Care Delivery Models
- Health Care Economics, Insurance, Payment
- Health Care Quality
- Health Care Reform
- Health Care Safety
- Health Care Workforce
- Health Disparities
- Health Inequities
- Health Policy
- Health Systems Science
- History of Medicine
- Hypertension
- Images in Neurology
- Implementation Science
- Infectious Diseases
- Innovations in Health Care Delivery
- JAMA Infographic
- Law and Medicine
- Leading Change
- Less is More
- LGBTQIA Medicine
- Lifestyle Behaviors
- Medical Coding
- Medical Devices and Equipment
- Medical Education
- Medical Education and Training
- Medical Journals and Publishing
- Mobile Health and Telemedicine
- Narrative Medicine
- Neuroscience and Psychiatry
- Notable Notes
- Nutrition, Obesity, Exercise
- Obstetrics and Gynecology
- Occupational Health
- Ophthalmology
- Orthopedics
- Otolaryngology
- Pain Medicine
- Palliative Care
- Pathology and Laboratory Medicine
- Patient Care
- Patient Information
- Performance Improvement
- Performance Measures
- Perioperative Care and Consultation
- Pharmacoeconomics
- Pharmacoepidemiology
- Pharmacogenetics
- Pharmacy and Clinical Pharmacology
- Physical Medicine and Rehabilitation
- Physical Therapy
- Physician Leadership
- Population Health
- Primary Care
- Professional Well-being
- Professionalism
- Psychiatry and Behavioral Health
- Public Health
- Pulmonary Medicine
- Regulatory Agencies
- Reproductive Health
- Research, Methods, Statistics
- Resuscitation
- Rheumatology
- Risk Management
- Scientific Discovery and the Future of Medicine
- Shared Decision Making and Communication
- Sleep Medicine
- Sports Medicine
- Stem Cell Transplantation
- Substance Use and Addiction Medicine
- Surgical Innovation
- Surgical Pearls
- Teachable Moment
- Technology and Finance
- The Art of JAMA
- The Arts and Medicine
- The Rational Clinical Examination
- Tobacco and e-Cigarettes
- Translational Medicine
- Trauma and Injury
- Treatment Adherence
- Ultrasonography
- Users' Guide to the Medical Literature
- Vaccination
- Venous Thromboembolism
- Veterans Health
- Women's Health
- Workflow and Process
- Wound Care, Infection, Healing
Others Also Liked
- Download PDF
- X Facebook More LinkedIn
Sodhi M , Rezaeianzadeh R , Kezouh A , Etminan M. Risk of Gastrointestinal Adverse Events Associated With Glucagon-Like Peptide-1 Receptor Agonists for Weight Loss. JAMA. 2023;330(18):1795–1797. doi:10.1001/jama.2023.19574
Manage citations:
© 2024
- Permissions
Risk of Gastrointestinal Adverse Events Associated With Glucagon-Like Peptide-1 Receptor Agonists for Weight Loss
- 1 Faculty of Medicine, University of British Columbia, Vancouver, British Columbia, Canada
- 2 StatExpert Ltd, Laval, Quebec, Canada
- 3 Department of Ophthalmology and Visual Sciences and Medicine, University of British Columbia, Vancouver, Canada
- Medical News & Perspectives As Ozempic’s Popularity Soars, Here’s What to Know About Semaglutide and Weight Loss Melissa Suran, PhD, MSJ JAMA
- Special Communication Patents and Regulatory Exclusivities on GLP-1 Receptor Agonists Rasha Alhiary, PharmD; Aaron S. Kesselheim, MD, JD, MPH; Sarah Gabriele, LLM, MBE; Reed F. Beall, PhD; S. Sean Tu, JD, PhD; William B. Feldman, MD, DPhil, MPH JAMA
- Medical News & Perspectives What to Know About Wegovy’s Rare but Serious Adverse Effects Kate Ruder, MSJ JAMA
- Comment & Response GLP-1 Receptor Agonists and Gastrointestinal Adverse Events—Reply Ramin Rezaeianzadeh, BSc; Mohit Sodhi, MSc; Mahyar Etminan, PharmD, MSc JAMA
- Comment & Response GLP-1 Receptor Agonists and Gastrointestinal Adverse Events Karine Suissa, PhD; Sara J. Cromer, MD; Elisabetta Patorno, MD, DrPH JAMA
- Research Letter GLP-1 Receptor Agonist Use and Risk of Postoperative Complications Anjali A. Dixit, MD, MPH; Brian T. Bateman, MD, MS; Mary T. Hawn, MD, MPH; Michelle C. Odden, PhD; Eric C. Sun, MD, PhD JAMA
- Original Investigation Glucagon-Like Peptide-1 Receptor Agonist Use and Risk of Gallbladder and Biliary Diseases Liyun He, MM; Jialu Wang, MM; Fan Ping, MD; Na Yang, MM; Jingyue Huang, MM; Yuxiu Li, MD; Lingling Xu, MD; Wei Li, MD; Huabing Zhang, MD JAMA Internal Medicine
- Research Letter Cholecystitis Associated With the Use of Glucagon-Like Peptide-1 Receptor Agonists Daniel Woronow, MD; Christine Chamberlain, PharmD; Ali Niak, MD; Mark Avigan, MDCM; Monika Houstoun, PharmD, MPH; Cindy Kortepeter, PharmD JAMA Internal Medicine
Glucagon-like peptide 1 (GLP-1) agonists are medications approved for treatment of diabetes that recently have also been used off label for weight loss. 1 Studies have found increased risks of gastrointestinal adverse events (biliary disease, 2 pancreatitis, 3 bowel obstruction, 4 and gastroparesis 5 ) in patients with diabetes. 2 - 5 Because such patients have higher baseline risk for gastrointestinal adverse events, risk in patients taking these drugs for other indications may differ. Randomized trials examining efficacy of GLP-1 agonists for weight loss were not designed to capture these events 2 due to small sample sizes and short follow-up. We examined gastrointestinal adverse events associated with GLP-1 agonists used for weight loss in a clinical setting.
We used a random sample of 16 million patients (2006-2020) from the PharMetrics Plus for Academics database (IQVIA), a large health claims database that captures 93% of all outpatient prescriptions and physician diagnoses in the US through the International Classification of Diseases, Ninth Revision (ICD-9) or ICD-10. In our cohort study, we included new users of semaglutide or liraglutide, 2 main GLP-1 agonists, and the active comparator bupropion-naltrexone, a weight loss agent unrelated to GLP-1 agonists. Because semaglutide was marketed for weight loss after the study period (2021), we ensured all GLP-1 agonist and bupropion-naltrexone users had an obesity code in the 90 days prior or up to 30 days after cohort entry, excluding those with a diabetes or antidiabetic drug code.
Patients were observed from first prescription of a study drug to first mutually exclusive incidence (defined as first ICD-9 or ICD-10 code) of biliary disease (including cholecystitis, cholelithiasis, and choledocholithiasis), pancreatitis (including gallstone pancreatitis), bowel obstruction, or gastroparesis (defined as use of a code or a promotility agent). They were followed up to the end of the study period (June 2020) or censored during a switch. Hazard ratios (HRs) from a Cox model were adjusted for age, sex, alcohol use, smoking, hyperlipidemia, abdominal surgery in the previous 30 days, and geographic location, which were identified as common cause variables or risk factors. 6 Two sensitivity analyses were undertaken, one excluding hyperlipidemia (because more semaglutide users had hyperlipidemia) and another including patients without diabetes regardless of having an obesity code. Due to absence of data on body mass index (BMI), the E-value was used to examine how strong unmeasured confounding would need to be to negate observed results, with E-value HRs of at least 2 indicating BMI is unlikely to change study results. Statistical significance was defined as 2-sided 95% CI that did not cross 1. Analyses were performed using SAS version 9.4. Ethics approval was obtained by the University of British Columbia’s clinical research ethics board with a waiver of informed consent.
Our cohort included 4144 liraglutide, 613 semaglutide, and 654 bupropion-naltrexone users. Incidence rates for the 4 outcomes were elevated among GLP-1 agonists compared with bupropion-naltrexone users ( Table 1 ). For example, incidence of biliary disease (per 1000 person-years) was 11.7 for semaglutide, 18.6 for liraglutide, and 12.6 for bupropion-naltrexone and 4.6, 7.9, and 1.0, respectively, for pancreatitis.
Use of GLP-1 agonists compared with bupropion-naltrexone was associated with increased risk of pancreatitis (adjusted HR, 9.09 [95% CI, 1.25-66.00]), bowel obstruction (HR, 4.22 [95% CI, 1.02-17.40]), and gastroparesis (HR, 3.67 [95% CI, 1.15-11.90) but not biliary disease (HR, 1.50 [95% CI, 0.89-2.53]). Exclusion of hyperlipidemia from the analysis did not change the results ( Table 2 ). Inclusion of GLP-1 agonists regardless of history of obesity reduced HRs and narrowed CIs but did not change the significance of the results ( Table 2 ). E-value HRs did not suggest potential confounding by BMI.
This study found that use of GLP-1 agonists for weight loss compared with use of bupropion-naltrexone was associated with increased risk of pancreatitis, gastroparesis, and bowel obstruction but not biliary disease.
Given the wide use of these drugs, these adverse events, although rare, must be considered by patients who are contemplating using the drugs for weight loss because the risk-benefit calculus for this group might differ from that of those who use them for diabetes. Limitations include that although all GLP-1 agonist users had a record for obesity without diabetes, whether GLP-1 agonists were all used for weight loss is uncertain.
Accepted for Publication: September 11, 2023.
Published Online: October 5, 2023. doi:10.1001/jama.2023.19574
Correction: This article was corrected on December 21, 2023, to update the full name of the database used.
Corresponding Author: Mahyar Etminan, PharmD, MSc, Faculty of Medicine, Departments of Ophthalmology and Visual Sciences and Medicine, The Eye Care Center, University of British Columbia, 2550 Willow St, Room 323, Vancouver, BC V5Z 3N9, Canada ( [email protected] ).
Author Contributions: Dr Etminan had full access to all of the data in the study and takes responsibility for the integrity of the data and the accuracy of the data analysis.
Concept and design: Sodhi, Rezaeianzadeh, Etminan.
Acquisition, analysis, or interpretation of data: All authors.
Drafting of the manuscript: Sodhi, Rezaeianzadeh, Etminan.
Critical review of the manuscript for important intellectual content: All authors.
Statistical analysis: Kezouh.
Obtained funding: Etminan.
Administrative, technical, or material support: Sodhi.
Supervision: Etminan.
Conflict of Interest Disclosures: None reported.
Funding/Support: This study was funded by internal research funds from the Department of Ophthalmology and Visual Sciences, University of British Columbia.
Role of the Funder/Sponsor: The funder had no role in the design and conduct of the study; collection, management, analysis, and interpretation of the data; preparation, review, or approval of the manuscript; and decision to submit the manuscript for publication.
Data Sharing Statement: See Supplement .
- Register for email alerts with links to free full-text articles
- Access PDFs of free articles
- Manage your interests
- Save searches and receive search alerts
- Sports & Recreation ›
- Global online gambling industry market size 2017-2029
The size of the global online gambling and betting industry amounted to 85.62 billion U.S. dollars in 2023. This has been forecast to rise to 133.59 billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly 244 billion U.S. dollars as of March 2024. Overall, the global sports betting industry constituted more than 200 thousand employees and approximately 22 thousand businesses.
How popular is sports betting in the United States?
In 2022, over 25 million individuals engaged in sports betting in the United States , highlighting the prevalence of the activity in the North American country. Moreover, this figure was forecast to increase by 47 percent by 2025. Overall, the total revenue from sports betting in the U.S. amounted to 11.04 billion U.S. dollars in 2023, denoting an increase of approximately 46 percent from the previous year. Meanwhile, DraftKings was the most popular sports betting website in the U.S. as of July 2023.
What is the United Kingdom’s National Lottery?
A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2022 and March 2023, over eight billion British pounds worth of National Lottery tickets were sold , which was slightly higher than the figure reported in the period immediately prior. Meanwhile, more than 4.6 billion British pounds were available as prize money for potential winners of the National Lottery in the same period.
Market size of the online gambling industry worldwide from 2017 to 2023, with a forecast until 2029 (in billion U.S. dollars)
Characteristic | Market size in billion U.S. dollars |
---|---|
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
To access all Premium Statistics, you need a paid Statista Account
- Immediate access to all statistics
- Incl. source references
- Download as PDF, XLS, PNG and PPT
Additional Information
Show sources information Show publisher information Use Ask Statista Research Service
figures are aggregates of online casinos, online lottery, and online sports betting
* Projections.
Other statistics on the topic Sports betting worldwide
- Brand value of leading global gambling companies 2024
- Key data on the global sports betting and lotteries sector 2024
- Sports betting revenue in the U.S. 2018-2023
- Market share of leading online sports betting operators in Italy 2023
To download this statistic in XLS format you need a Statista Account
To download this statistic in PNG format you need a Statista Account
To download this statistic in PDF format you need a Statista Account
To download this statistic in PPT format you need a Statista Account
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
… to incorporate the statistic into your presentation at any time.
You need at least a Starter Account to use this feature.
- Immediate access to statistics, forecasts & reports
- Usage and publication rights
- Download in various formats
![](http://pechenka.online/777/templates/cheerup1/res/banner1.gif)
Statistics on " Sports betting industry worldwide "
- Sports betting and lottery industry market size worldwide 2013-2023
- Number of U.S. online sports bettors 2022
- Average monthly spending on sports betting per person in the U.S. 2023
- Favorite sports to make a wager on in the U.S. 2023
- Preferred sports betting websites and apps in the U.S. 2023
- Nevada: monthly sports betting revenue 2018-2024
- Nevada: monthly sports betting handle 2018-2024
- Win amount of sportsbooks in Nevada 2000-2023
- Number of sportsbooks in Nevada 2000-2023
- Amount wagered on the Super Bowl in sports books in Nevada 2004-2024
- Gross gambling yield on course betting Great Britain 2019-2023, by sector
- Revenue of off course betting in Great Britain 2009-2023, by sector
- Gross gambling yield of off course betting in Great Britain 2023, by sector
- Monthly GGY of the online betting market in Great Britain 2019-2023, by type
- Sports betting participation in Great Britain 2018-2023
- Sports betting participation in Great Britain 2018-2023, by sport
- Leading websites in the sportsbook sector in the UK 2024, by share of voice
- Gross revenue from different gaming activities in Macao 2023
- Gross revenue of Macao's horse racing 2014-2023
- Betting value of Macao's football lottery 2014-2023
- Amount wagered for sports betting in Italy 2019-2022, by sport
- Amount wagered and tax revenue for soccer betting in Italy 2022, by league
- Sports betting facilities in Italy 2022, by region
Other statistics that may interest you Sports betting industry worldwide
Industry overview
- Premium Statistic Global online gambling industry market size 2017-2029
- Premium Statistic Sports betting and lottery industry market size worldwide 2013-2023
- Premium Statistic Key data on the global sports betting and lotteries sector 2024
- Premium Statistic Brand value of leading global gambling companies 2024
Sports betting in the U.S.
- Premium Statistic Sports betting revenue in the U.S. 2018-2023
- Premium Statistic Number of U.S. online sports bettors 2022
- Premium Statistic Average monthly spending on sports betting per person in the U.S. 2023
- Premium Statistic Favorite sports to make a wager on in the U.S. 2023
- Premium Statistic Preferred sports betting websites and apps in the U.S. 2023
Sports betting in Nevada
- Premium Statistic Nevada: monthly sports betting revenue 2018-2024
- Premium Statistic Nevada: monthly sports betting handle 2018-2024
- Premium Statistic Win amount of sportsbooks in Nevada 2000-2023
- Basic Statistic Number of sportsbooks in Nevada 2000-2023
- Premium Statistic Amount wagered on the Super Bowl in sports books in Nevada 2004-2024
Sports betting in the UK
- Premium Statistic Gross gambling yield on course betting Great Britain 2019-2023, by sector
- Basic Statistic Revenue of off course betting in Great Britain 2009-2023, by sector
- Premium Statistic Gross gambling yield of off course betting in Great Britain 2023, by sector
- Premium Statistic Monthly GGY of the online betting market in Great Britain 2019-2023, by type
- Premium Statistic Sports betting participation in Great Britain 2018-2023
- Premium Statistic Sports betting participation in Great Britain 2018-2023, by sport
- Premium Statistic Leading websites in the sportsbook sector in the UK 2024, by share of voice
Sports betting in Macao
- Premium Statistic Gross revenue from different gaming activities in Macao 2023
- Premium Statistic Gross revenue of Macao's horse racing 2014-2023
- Premium Statistic Betting value of Macao's football lottery 2014-2023
Sports betting in Italy
- Premium Statistic Amount wagered for sports betting in Italy 2019-2022, by sport
- Premium Statistic Amount wagered and tax revenue for soccer betting in Italy 2022, by league
- Premium Statistic Market share of leading online sports betting operators in Italy 2023
- Premium Statistic Sports betting facilities in Italy 2022, by region
Further related statistics
- Premium Statistic Online gambling market as a share of total gambling market worldwide 2008-2020
- Premium Statistic Online gambling market value growth worldwide 2010-2018
- Premium Statistic Interactive gambling gross win in Africa 2008-2020
- Premium Statistic Influences on online betting and gaming preferences in the United Kingdom (UK) 2013
- Premium Statistic Europe: gross wins of the bingo market 2003-2015
- Premium Statistic Europe: estimated gross wins of the land-based gambling market 2015, by type
- Premium Statistic Opinion on legalizing online gambling in the Netherlands 2018
- Premium Statistic Europe: gross wins of the interactive poker market 2003-2015 (in billion euro)
- Premium Statistic Europe: gross wins of the casino market 2003-2015
- Premium Statistic Estimated eSports betting turnover worldwide 2016, by product type
- Premium Statistic Europe: gross wins of the betting market 2003-2015
- Premium Statistic Estimated eSportsbook betting handle share worldwide 2016, by game
- Premium Statistic Distribution of the online gambling market by type of game 2012
- Premium Statistic Offshore internet gambling market in the U.S. 2010
- Premium Statistic Gambling gross win in Africa 2008-2020
- Premium Statistic European online gambling market total revenue 2019-2027
- Premium Statistic Highest earning StarCraft 2 players from Poland 2024
- Premium Statistic Online gambling activities among adult internet users in Australia 2021
- Premium Statistic Daily online gambling among children in Sweden 2018, by age and frequency
Further Content: You might find this interesting as well
- Online gambling market as a share of total gambling market worldwide 2008-2020
- Online gambling market value growth worldwide 2010-2018
- Interactive gambling gross win in Africa 2008-2020
- Influences on online betting and gaming preferences in the United Kingdom (UK) 2013
- Europe: gross wins of the bingo market 2003-2015
- Europe: estimated gross wins of the land-based gambling market 2015, by type
- Opinion on legalizing online gambling in the Netherlands 2018
- Europe: gross wins of the interactive poker market 2003-2015 (in billion euro)
- Europe: gross wins of the casino market 2003-2015
- Estimated eSports betting turnover worldwide 2016, by product type
- Europe: gross wins of the betting market 2003-2015
- Estimated eSportsbook betting handle share worldwide 2016, by game
- Distribution of the online gambling market by type of game 2012
- Offshore internet gambling market in the U.S. 2010
- Gambling gross win in Africa 2008-2020
- European online gambling market total revenue 2019-2027
- Highest earning StarCraft 2 players from Poland 2024
- Online gambling activities among adult internet users in Australia 2021
- Daily online gambling among children in Sweden 2018, by age and frequency
- Publications
- News and Events
- Education and Outreach
Software Engineering Institute
Sei digital library, latest publications, embracing ai: unlocking scalability and transformation through generative text, imagery, and synthetic audio, august 28, 2024 • webcast, by tyler brooks , shannon gallagher , dominic a. ross.
In this webcast, Tyler Brooks, Shannon Gallagher, and Dominic Ross aim to demystify AI and illustrate its transformative power in achieving scalability, adapting to changing landscapes, and driving digital innovation.
Counter AI: What Is It and What Can You Do About It?
August 27, 2024 • white paper, by nathan m. vanhoudnos , carol j. smith , matt churilla , shing-hon lau , lauren mcilvenny , greg touhill.
This paper describes counter artificial intelligence (AI) and provides recommendations on what can be done about it.
Using Quality Attribute Scenarios for ML Model Test Case Generation
August 27, 2024 • conference paper, by rachel brower-sinning , grace lewis , sebastián echeverría , ipek ozkaya.
This paper presents an approach based on quality attribute (QA) scenarios to elicit and define system- and model-relevant test cases for ML models.
3 API Security Risks (and How to Protect Against Them)
August 27, 2024 • podcast, by mckinley sconiers-hasan.
McKinley Sconiers-Hasan discusses three API risks and how to address them through the lens of zero trust.
Lessons Learned in Coordinated Disclosure for Artificial Intelligence and Machine Learning Systems
August 20, 2024 • white paper, by allen d. householder , vijay s. sarvepalli , jeff havrilla , matt churilla , lena pons , shing-hon lau , nathan m. vanhoudnos , andrew kompanek , lauren mcilvenny.
In this paper, the authors describe lessons learned from coordinating AI and ML vulnerabilities at the SEI's CERT/CC.
On the Design, Development, and Testing of Modern APIs
July 30, 2024 • white paper, by alejandro gomez , alex vesey.
This white paper discusses the design, desired qualities, development, testing, support, and security of modern application programming interfaces (APIs).
Evaluating Large Language Models for Cybersecurity Tasks: Challenges and Best Practices
July 26, 2024 • podcast, by jeff gennari , samuel j. perl.
Jeff Gennari and Sam Perl discuss applications for LLMs in cybersecurity, potential challenges, and recommendations for evaluating LLMs.
Capability-based Planning for Early-Stage Software Development
July 24, 2024 • podcast, by anandi hira , bill nichols.
This SEI podcast introduces capability-based planning (CBP) and its use and application in software acquisition.
A Model Problem for Assurance Research: An Autonomous Humanitarian Mission Scenario
July 23, 2024 • technical note, by gabriel moreno , anton hristozov , john e. robert , mark h. klein.
This report describes a model problem to support research in large-scale assurance.
Safeguarding Against Recent Vulnerabilities Related to Rust
June 28, 2024 • podcast, by david svoboda.
David Svoboda discusses two vulnerabilities related to Rust, their sources, and how to mitigate them.
arXiv's Accessibility Forum starts next month!
Help | Advanced Search
Computer Science > Artificial Intelligence
Title: automated design of agentic systems.
Abstract: Researchers are investing substantial effort in developing powerful general-purpose agents, wherein Foundation Models are used as modules within agentic systems (e.g. Chain-of-Thought, Self-Reflection, Toolformer). However, the history of machine learning teaches us that hand-designed solutions are eventually replaced by learned solutions. We formulate a new research area, Automated Design of Agentic Systems (ADAS), which aims to automatically create powerful agentic system designs, including inventing novel building blocks and/or combining them in new ways. We further demonstrate that there is an unexplored yet promising approach within ADAS where agents can be defined in code and new agents can be automatically discovered by a meta agent programming ever better ones in code. Given that programming languages are Turing Complete, this approach theoretically enables the learning of any possible agentic system: including novel prompts, tool use, control flows, and combinations thereof. We present a simple yet effective algorithm named Meta Agent Search to demonstrate this idea, where a meta agent iteratively programs interesting new agents based on an ever-growing archive of previous discoveries. Through extensive experiments across multiple domains including coding, science, and math, we show that our algorithm can progressively invent agents with novel designs that greatly outperform state-of-the-art hand-designed agents. Importantly, we consistently observe the surprising result that agents invented by Meta Agent Search maintain superior performance even when transferred across domains and models, demonstrating their robustness and generality. Provided we develop it safely, our work illustrates the potential of an exciting new research direction toward automatically designing ever-more powerful agentic systems to benefit humanity.
Comments: | Website: |
Subjects: | Artificial Intelligence (cs.AI) |
Cite as: | [cs.AI] |
(or [cs.AI] for this version) | |
Focus to learn more arXiv-issued DOI via DataCite |
Submission history
Access paper:.
- Other Formats
![research paper on e marketing pdf license icon](https://arxiv.org/icons/licenses/by-4.0.png)
References & Citations
- Google Scholar
- Semantic Scholar
BibTeX formatted citation
![research paper on e marketing pdf BibSonomy logo](https://arxiv.org/static/browse/0.3.4/images/icons/social/bibsonomy.png)
Bibliographic and Citation Tools
Code, data and media associated with this article, recommenders and search tools.
- Institution
arXivLabs: experimental projects with community collaborators
arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.
Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.
Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs .
![](http://pechenka.online/777/templates/cheerup1/res/banner1.gif)
IMAGES
VIDEO
COMMENTS
PDF | The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and... | Find, read and cite all the research you ...
as 'the Digital Transformation' of marketing, widely accepted and investigated by both. practitioners and a cademics. Digital advertiseme nts, e-commerce, mobile services, just to name. a few ...
E- marketing is the future as the paper has highlighted. New forms of marketing can then be incorporated in the. form of new social media, print media and be linked to potential consumers and ...
Speci cally, new technology (1) sup-. provides new types of data that enable new analytic methods, (3) creates marketing innovations, and (4) requires new strate-gic marketing frameworks. It is important to keep in mind that human representatives of the rm with machine agents, facilitat-. and Cian 2022).
Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022).Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the ...
The research objectives are to identify and categorize the most common and effective digital marketing strategies from the existing literature and to contribute to the academic understanding of digital marketing strategies by synthesizing and analyzing them. The research method is qualitative, linking exploratory and descriptive approach.
Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis of data received from respondents is still in its embryonic stage, and it is conducted to find the effectiveness of tools and techniques—online chat assistance, email ...
The invigoration of e-commerce has seriously impacted how global marketing is conducted. E-commerce encompasses all types of commerce, including Business-to-Business (B2B), Business-to-Customer (B2C), Customer-to-Customer (C2C), Government-to- Customer (G2C) activities. It has forced organizations of all sizes and industry to adapt and adopt.
This section synthesizes the existing literature focusing on digital and social media marketing and discusses each theme listed in Table 1 from a review of the extant literature. Studies included in this section were identified using the Scopus database by using the following combination of keywords "Social media", "digital marketing" and "social media marketing".
Using these strategies, the author suggests e-marketing tactics to generate cost- effective traffic to the eLegalDoc website. In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites.
3.3. E-Marketing and The Consumer Decision Making Process RI-3 A detailed literature review helped to develop a Research Instrument RI-3 based on E-Marketing and The Consumer Decision Making Process which is divided into 5 parts and helped to know the various parameters of Online Shopping.
E-marketing has several benefits like global reach, lower marketing cost, gives measurable results, personalization, easy to update information, more attractive, save paper, provides good conversation. It has also several disadvantages like technology dependence, privacy, security, continuous update. There are several methods of e-marketing ...
RESEARCH IN MARKETING STRATEGY. *Corresponding Author Neil A. Morgan* Indiana University Kelley School of Business 1309 E. Tenth St. Bloomington, IN 47405-1701 Phone: (812) 855-1114 Email: [email protected].
by online marketing, which resulted in a loss of opportunities in online markets (Cesaroni & Consoli, 2015). The general business problem was that small retail business leaders encounter difficulty using online marketing to increase the quality of communication with customers and to increase derivative sales. The specific business problem was that
Constantinides, E. (2004): This paper addresses consumer fundamentals buying behavior is divided into 5 steps i.e. (1) Problem identification (2) Alternatives evaluation (3) Information search (4) Post-purchase behavior (5) Purchasing decision and the research methodology being used in this paper of studying the 48 research papers and then ...
Digital marketing is the process of advertising of products or services of companies using dig ital. technologies available o n internet including mobile phones, display advertising, and any o ...
The purpose of the study is to emphasize the concept of e-marketing. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles of e-marketing available on the Internet. The present study has been undertaken to describe the present status of
r College of Arts and Science Coimbatore - 62Abstract-The purpose of this review paper is to study the impact of digital marketing and how i. portant it is for both consumers and marketers. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing, the difference between traditional and ...
3 Advantages of e-marketing offering to the society: In most of the businesses the cost of marketing has been lowered. Increased exposure of the products & services throughout the world as internet is popular throughout the world. Easy analysis of profits through customer feedbacks by emails. Quick response to the customers and fast campaigns.
Digital marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. It includes wide range of marketing elements than in traditional business marketing due to the extra channels and marketing mechanisms available on online. Digital marketing moves at the speed on light to keep
A new research paper from a regional Federal Reserve bank suggests the U.S. central bank should return to a shorter-duration portfolio that was common before the global financial crisis of 2008.
We used a random sample of 16 million patients (2006-2020) from the PharMetrics Plus for Academics database (IQVIA), a large health claims database that captures 93% of all outpatient prescriptions and physician diagnoses in the US through the International Classification of Diseases, Ninth Revision (ICD-9) or ICD-10. In our cohort study, we included new users of semaglutide or liraglutide, 2 ...
the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer ...
Market size of the online gambling industry worldwide from 2017 to 2023, with a forecast until 2029 (in billion U.S. dollars) [Graph], Statista, & Statista Digital Market Insights, July 4, 2024 ...
Research. Learn about the findings of our work, including studies, insights, and publications. View research. Studies; Publications; Insights (coming soon) Engage. ... Explore the latest trends and insights into Australia's job market by occupation and industry. Please note, this has replaced the previous Labour Market Insights page. ...
The SEI Digital Library provides access to more than 6,000 documents from three decades of research into best practices in software engineering. These documents include technical reports, presentations, webcasts, podcasts and other materials searchable by user-supplied keywords and organized by topic, publication type, publication year, and author.
Here, we examine a great Neolithic engineering feat: the Menga dolmen, Iberia's largest megalithic monument. As listed by UNESCO, the Antequera megalithic site includes two natural formations, La Peña de los Enamorados and El Torcal karstic massif, and four major megalithic monuments: Menga, Viera, El Romeral, and the one recently discovered at Piedras Blancas, at the foot of La Peña de ...
E-mail: [email protected], Tel: 0044 -121- 202- 4616. Abstract. Objectives. This paper aims to build a structured literature r eview to th e field of E-Marketing. This literature review ...
APA Style
Researchers are investing substantial effort in developing powerful general-purpose agents, wherein Foundation Models are used as modules within agentic systems (e.g. Chain-of-Thought, Self-Reflection, Toolformer). However, the history of machine learning teaches us that hand-designed solutions are eventually replaced by learned solutions. We formulate a new research area, Automated Design of ...