i need help writing a cover letter

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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How to Write a Cover Letter That Will Get You a Job

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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Microsoft 365 Life Hacks > Writing > How to write a great cover letter for a job

How to write a great cover letter for a job

Job hunting can be tough—especially when it comes to your cover letter. Writing a unique, eye-catching cover letter for a job application is one of the toughest parts of the entire process.

To help you land your dream job, we’ve created this quick guide to writing a stand-out cover letter. Let’s dive in.

What is a cover letter?

Before you can write an outstanding cover letter for a job application, you’ve got to understand what it is.

Your resume lays down the facts about your professional history. Your cover letter puts all of that information in context. A good cover letter will contain:

• An explanation for why you are applying for a role
• A description of how your past work history makes you an outstanding candidate
• A hint of your soft skills and ability to adapt to a new work culture

Cover letter contents vary depending on your industry, work history, and the open job. There is no clear formula for writing one, though there are certain tips you can follow. Because there is no “right” way to craft a cover letter, templates will not be much help. While you can use a template to format your cover letter, you’ll want to write the bulk of it yourself.

The more unique and creative your cover letter is, the more likely a recruiter will contact you for an interview.

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Why is having a good cover letter important?

Cover letters are optional for some applications. In the current tight job market, employers try to make it easier for people to apply for their positions. However, that doesn’t mean that you shouldn’t write one.

Over half of senior managers say that cover letters are worthwhile. If other applicants don’t include a cover letter for a job and you do, you have already set yourself apart from the pack. If your cover letter is well-written, your initial impression gets more of a boost. Even if a cover letter isn’t requested, it’s a good move to include one anyway. Be sure to go the extra mile.

For jobs that do require cover letters, a well-written cover letter can easily prove your professionalism to recruiters.

Ten tips for writing a stand-out cover letter for a job

Cover letters are important, but how do you write one that recruiters and hiring managers won’t stop talking about? Here are ten top tips for crafting a cover letter for a job:

• Address your recruiter or hiring manager by name. Using your recipient’s name quickly makes your cover letter stand out. Addressing your recipient by name shows them that you’re willing to put that extra work in.
• Link your history to the job description. Carefully review the job description before you write your cover letter. Pick out a few leading job requirements, and connect your work history examples to those requirements.
• Show, don’t tell. Don’t just tell your audience about your achievements. Show them. Give examples, and try to include results where you can. Add in numbers where you can, too. Quantified results will stand out.
• Create a story. In your cover letter, demonstrate how your past work history has raised you to your present level. Then, explain how you will be able to succeed at the specific role you’re applying for. Think of it as a story with a strong narrative arc.
• Use an appropriate, approachable tone. Formal cover letters can seem off-putting in this day and age. Write in a casual yet professional tone. If your industry skews conservative or otherwise, keep that in mind.
• Insert your personality. Hiring teams want to know if you’ll be a flexible co-worker. Try to make your cover letter reflect your personality—especially if you’re naturally energetic, positive, or kind.
• Be honest. Don’t stretch the truth in your cover letter. In fact, this is the place to address any potential issues, like an employment gap or botched project. Honesty can be impressive, showing hiring managers how you would resolve a mistake or problem in your new role.
• Leave out what you can. Mainly, you don’t want to overwhelm your readers with information. They can ask follow-up questions during the interview. Leave out any history that isn’t necessary or relevant.
• End with a call of action. Don’t tell the letter recipient that you’d like for him or her to reach out immediately. That’s overstepping boundaries. But you should feel free to let them know that you’re excited to talk with them soon.
• Coordinate your letter with your resume. Finally, you can coordinate your cover letter with your resume. Ensure both documents use similar language. You can even ensure the design matches for that extra touch with cover letter and resume templates .

Overview: what your cover letter is really about

At the end of the day, the best way to write a good cover letter for a job is to be yourself and show how much you want the job. Ultimately, recruiters and hiring managers are looking for enthusiastic team members who are willing to work hard for good results.

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

Ready to Learn More?

Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

• When you should (and shouldn't) write a cover letter
• What to do when a cover letter is "optional"
• Tips for writing an effective cover letter
• What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

• It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
• It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
• You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

• If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
• If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
• If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
• If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

• If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
• If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
• If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
• If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

• Passive voice : The treats were eaten by the dogs.
• Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

• Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
• Include the company name and job title
• Mention what you like about the specific company and its culture
• Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

• Your education
• Extra-curricular activities
• Transferrable skills
• Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

• Checking for active voice
• Adding action verbs
• Creating a rough draft
• Checking your writing tone

Do Recruiters Actually Read Your Cover Letter?

The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.

The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.

Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so

make sure to include all your relevant qualifications and accomplishments

in your resume as well, so these details don't get missed."

But there are other creative ways to stand out apart from a cover letter.

According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."

So, are cover letters really necessary these days?

Lyons says that recruiters primarily care about two things:

• "Does an applicant have the skills and capabilities to do the job?"
• "Will the applicant fit the culture of the team and the company?"

Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.

But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.

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