business plan funding proposal

How to Create a Startup Funding Proposal: 8 Samples and Templates to Guide You

Being a founder is difficult. Managing the day-to-day as a founder while trying to secure capital for your business can almost feel impossible. Thankfully, there are different tools and techniques that founders can use to systemize their fundraise to focus on what truly matters, building their business.

One of those tools is a startup funding proposal. In this guide, we’ll break down what a startup funding proposal is and how you can leverage it to build momentum in your fundraise.

What Is a Startup Funding Proposal?

A startup funding proposal is a document that helps startup founders share an overview of their business and make the case for why they should receive funding. A startup funding proposal can be boiled down to help founders layout 3 things:

• What — what does your startup do
• How — how does your startup or product help customers accomplish what they are seeking
• Why — why does your startup need funding and why should an investor fund your business

Related Resource: How to Write a Business Plan For Your Startup

Types of Startup Funding Proposals

Like any business document, there are many ways to approach a startup funding proposal. Ultimately it will come down to pulling the pieces and tactics that work best for your business. Investors are seeing hundreds, if not thousands, of deals a month so it is important to have your assets buttoned up to move quickly and build conviction during a raise. Check out a couple of popular types of funding proposals below:

Traditional Startup Funding Proposal

The most traditional or “standard” standard funding proposal is generally a written and visual document that is created using word processing software and/or design tools.

A traditional proposal is great because it allows you to share context with every aspect of your business. For example, if you include a chart of growth you’ll be able to explicitly write out why that was and what your plan is for future growth.

This document is generally designed to fit your brand and will hit on the key components of your business is structured and predictable way. We hit on what to include in your proposal below.

Startup Funding Proposal Pitch or Presentation

The most common approach we see to a fundraise or proposal is the pitch deck. Pitch decks take the same components as any proposal and fit them into a visual pitch deck that can be easily navigated and understood by a potential investor.

Pitch decks are not required by investors by are generally expected and are a great tool that can help you efficiently close your round. To learn more about building your pitch deck, check out a few of our key resources below:

• Tips for Creating an Investor Pitch Deck
• 18 Pitch Deck Examples for Any Startup
• Our Teaser Pitch Deck Template

1-on-1 Proposals (Elevator Pitch)

A 1 on 1 proposal or an elevator pitch is the quickest version of any proposal. Every founder should have an elevator pitch in their back pocket and is a complementary tool to any of the other funding proposals mentioned here.

As the team at VestBee puts it, “Elevator pitch” or “elevator speech” is a laconic but compelling introduction that can be communicated in the amount of time it takes someone to ride an elevator, usually around 30 seconds. It can serve you for fundraising purposes, personal introduction, or landing a prospective client.”

Email Proposal

Another common way to share a startup funding proposal via email. While the content might be similar to what is seen in a “traditional” funding proposal this allows you to hit investors where they spend their time – their inbox.

The format will follow a traditional proposal with less emphasis on visual aspects and more emphasis on the written content. Check out an example from our Update Template Library below:

Related Resource: How to Write the Perfect Investment Memo

Investor Relationship Hub

Lastly, there is an investor relationship hub or data room that can be used to share your proposal with potential investors. A hub is a great place to curate multiple documents or assets that will be needed during your fundraise. For example, you could share your funding proposal and your financials if they are requested by a potential investor.

Related Resource: What Should be in an Investor Data Room?

What to Include in Your Startup Funding Proposal

How you share your funding proposal might differ but ultimately the components are generally closely related from one proposal to the next. However, be sure that you are building this for your business. There is no prescriptive template that will work for every business.

Project Summary

First things first, you’ll want to start with a summary of your project or your business. This can be a high-level overview of what your proposal encompasses and will give an investor the context they need for the rest of the proposal. A couple of ideas that are worth hitting on:

• What your company does and how it’s different from existing solutions to pressing problems.
• Existing market gaps and how your product covers them.
• The importance of your product in your industry and how it improves the industry.
• Existing resources and manpower, investment requirements, and potential limitations.

Current Performance and Financial Report

Of course, investors want to see how your business has been performing. The data and metrics around your business are generally how an investor builds conviction and further interest in your business. We suggest using your best judgment when it comes to the level of metrics or financials that you’d like to share. A couple examples of what you might share:

• Current assets and liabilities
• MVP presentation for companies still in the ideation stage
• Appendix with financial reports

Related Resource: ​​ Building A Startup Financial Model That Works

Existing Investors and Partners

Inevitably investors will want to know who else you have raised capital from and partnered with in the past. Include a brief description of the different investors you have on your cap table and be ready to field additional questions if they have any.

Pro tip: The first place an investor will go to when performing due diligence is your current investors. Make sure you have a strong relationship and good communication with your current investors.

Market Study and Sales Goals

Investors will also care about your customer acquisition efforts and want to make sure you can repeatably find and close new customers. A couple of things that might be important to include in this section:

• Product pricing and information
• Revenue targets and goals
• Customer acquisition model and efforts
• Sales and marketing related KPIs
• Stories or testimonials from happy customers

Current Valuation, Investment Requirements, and Expected Returns

This is an opportunity to lay out your cap table and explain your current valuation, investment requirements, and what future valuations could look like. As always, we suggest using your best judgment when it comes to what level of detail you’d like to share about your cap table.

Potential Pitfalls and Solutions

There is an inherent risk when investing in any startup. It is important to make sure potential investors are aware of this. Layout the common pitfalls your startup might face and stop you from achieving your goals. Next, lay out the solutions to these problems and how you plan to tackle them if/when they arise.

8 Startup Funding Proposal Samples and Templates

Below are 8 proposal templates to help you kick off your next fundraise. Note that some of these are technically investor updates and not designed for first-time fundraising. Keep in mind that a startup funding proposal could also be utilized for additional funding after the first round of funding.

1. An Investment Summary Template by Underscore VC

Underscore VC is a seed-stage venture fund based out of Boston. As the team at Underscore writes :

“As part of this, we strongly recommend you write out a pitch narrative before you start to build a pitch deck. “Writing the prose forces you to fill in the gaps that can remain if you just put bullets on a slide,” says Lily Lyman, Underscore VC Partner. “It becomes less about how you present, and more about what you present.”

This exercise can help you synthesize your thoughts, smooth transitions, and craft a logical, compelling story. It also helps you include all necessary information and think through your answers to tough questions.

Check out the template here .

2. The Visible “Standard” Investor Update Template

Our Standard investor update template is great for communicating with existing investors. If you are regularly sending Updates to their investors they should know when you are beginning to raise capital again and can almost be treated as an investment proposal.

Check out the template for our standard investor update template here .

3. Sharing a Fundraising Pitch via Video

Videos are a great way to give the right context to the right investors in a concise and quick way. Video is a great supporting tool for any other information or documents you might be sending over. For example, you can include a few charts or metrics and some company information and use the video to further explain the data and growth plans. Check out the template here .

4. Financial Funding Proposal

The team at Revv put together a plug-and-play financial funding proposal. As they wrote, “A funding proposal must provide details of your company’s financials to obtain the right amount of funding. Check out our funding proposal template personalized for your business.” Check out the template here .

5. Investor Proposal Template for SaaS Companies

The team at Revv put together a template to help founders grab the attention of investors. As they wrote, “With so many Investing Agencies, this Investor proposal will surely leave an impact on your company in the long run.” Check out the template here .

6. Startup Funding Proposal Sample

Template.net has created a downloadable funding proposal template that can be edited using any tool. As they wrote, “Get your business idea off the ground by winning investors for your business through this Startup Investment Proposal. Fascinate investors with how you are going to get your business into the spotlight and explain in vivid detail your goals or target for the business.” Check out the template here .

7. Simple Proposal Template

Best Templates has created a generic proposal template that can be molded to fit most use cases. As they wrote, “Use this Simple Proposal Template for any of your proposal needs. This 14-page proposal template is easily editable and fully customizable using any chosen application or program that supports MS Word or Pages file formats.”

8. Sample Investment Proposal for Morgan Stanley

Another example is from the team at Morgan Stanley. The template is commonly used by their team and can be applied to most proposal use cases.

Connect With More Investors and Tell Your Story With Visible

Being able to tie everything together and build a strategy for your fundraise will be an integral part of your fundraising success. Check out how Visible can help you every step of the way below:

Visible Connect — Finding the right investors for your business can be tricky. Using Visible Connect, filter investors by different categories (like stage, check size, geography, focus, and more) to find the right investors for your business. Give it a try here .

Pitch Deck Sharing — Once you’ve built out your target list of investors, you can start sharing your pitch deck with them directly from Visible. You can customize your sharing settings (like email gated, password gated, etc.) and even add your own domain. Give it a try here .

Fundraising CRM — Our Fundraising CRM brings all of your data together. Set up tailored stages , custom fields , take notes, and track activity for different investors to help you build momentum in your raise. We’ll show how each individual investor is engaging with your Updates, Decks, and Dashboards. Give it a try here .

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• Small Business

How to Maximize Your Business Plan to Secure Funding

Updated Aug. 5, 2022 - First published on May 18, 2022

By: Jennifer Post

Writing a business plan for your small business should be one of the first steps you take when a business idea pops into your head. This is how you’ll discover whether your idea can actually be a profitable business. Lenders will want to know the business you plan on starting will make enough money for you to be able to pay back a loan or other forms of investment.

Why is having a business plan important to get funding?

Investors want to invest in a business projected to be profitable within a certain amount of time, has a marketing strategy ready to go, and will exist in a receptive market. All of that information is provided in a business plan. Here are a few reasons why having a business plan is crucial to get funding.

Credibility

Before anyone invests money in your business, lenders will want to know you have a concrete, detailed plan for paying the loan back. Provide information such as:

• Market value of your product or service
• Projected sales in the first year against projected expenses
• Projected profit during your first five years in business

Going through the process of putting all of this together is just another aspect of your credibility as a future business owner, no matter how much money you’re asking for.

Why a Business Credit Card Could Transform Your Small Business

These business credit cards that offer a convenient and efficient way to separate personal and business expenses, simplifying accounting and tax reporting.

Additionally, business cards can provide valuable perks such as rewards points, cashback, and expense tracking tools, enhancing financial management and the potential to help save money in the long run.

You don’t want to earn the reputation of being an ill-prepared entrepreneur. If you take your business idea seriously, show it.

Business need

Just because you’ve thought of a business idea and have outlined every aspect of it doesn’t mean investors and banks will feel the same way. Banks mostly care about whether or not you can pay back a loan, while investors tend to back businesses they connect with.

The need for your business is much more important than it might seem. In order to pay back a loan, your business needs to be profitable. In order for that to happen, you need customers. To get customers, you have to offer something they can’t get anywhere else, whether that’s a product, a service, or an experience.

What should you include in your business plan for funding?

Be detailed and thorough in every idea you present since you’ll most likely have to explain yourself and your business idea. Here’s what should be included in your business plan if you’re seeking funding.

1. Details about your business and company as a whole

It’s important to think about how you plan on setting up your business -- and for more than one reason. Some things to consider:

• Will you be a sole proprietor?
• Do you have a business partner?
• LLC vs. incorporation?

Business structure also matters for paying back a loan. If your business is unable to pay back a loan, the legal structure can be the difference between you having to pay it back somehow (with your home or other assets) or splitting the remaining balance among shareholders or partners.

2. Target market

At the risk of sounding like a broken record, your business can’t make money without customers. Take your business idea and research different locations to find your customers, and ask yourself a few questions:

• Are there a lot of other businesses like yours already out there?
• Are those businesses doing well?
• Is there a gap in what they offer?

You could also pick your target audience first. Let’s say you want young adults between the ages of 25 and 40 to be your main customers. You need to find where those people are and ask the questions noted above. Either way, those questions need to be answered and in a lot of detail.

3. How you plan to make money

This is so much more than just saying, “by selling a lot of product,” or “having a long list of clients.” Anyone can say that. Ask yourself a few questions, just like you did with the market aspect above:

• How much will you charge for your offerings?
• Will people actually pay that amount?
• How much do you need to sell to break even? To make a profit?

Even if your product is worth x amount of dollars in market terms, the harsh reality is it’s only worth what people are actually willing to pay for it. It’s best to underestimate and over-deliver -- as long as your plan still guarantees your ability to pay off a loan.

4. How much funding you’re seeking and its intended use

You need to have a firm grasp on how much funding you need to accomplish your goal, and don’t be shy about it. If you’re seeking a bank loan, it’s a little different because you will qualify for a certain amount based on a number of factors.

Some lenders also have use case limitations, where there are restrictions on what you can use the money for. Consider that, among all of the other qualifications, before deciding if that type of loan is the way you want to go.

If you’re going with an investor, it’s not usually a make-or-break factor to detail what you plan on using the money for, but the more information you provide, the better.

How to write your business plan for funding

Now that you know why a business plan is crucial for funding and what needs to be included in one, let’s get to actually writing it. There are also business plan templates and sample business plans available online that are a good guide to get you started.

Step 1: Write your executive summary

This is generally the first section of your business plan and your first chance to make an impression. As with most introductions, this is where you’ll summarize all the other sections of the business plan, such as your mission statement , general company information, products or services, and financials.

Step 2: Explain your company overview

All that time you spent researching different business formation options will pay off in this section. You’ll explain the structure of your company, exactly what your business does, and the target market you plan on addressing. You’ll want to get into detail about the market you’ve chosen, why you fit into that market, and how you plan on expanding within it.

Step 3: Detail your market analysis

This is the section where you will dive into the nitty-gritty of your intended market. Explain the following aspects:

• What audience lives within that market?
• What do they want?
• How do you plan on providing what they want?
• How much is your product worth?
• What are your plans for growth?
• Are there setbacks you might run into? How will you overcome them?

As anyone who has started a business knows, it’s not all gains. Letting investors know that you recognize there will be obstacles shows that you’ve really thought all of this out.

Step 4: Describe your product/service

In this section, you’ll do more than just explain what you will sell, although that’s part of it. If you’ve invented something or patented something, include that in this section. Don’t only show what you’re offering but explain how it works and how it improves on what’s already out there. If it’s a service, explain how you will produce better results than others.

Additionally, if you have to source materials or equipment from somewhere else, outline whom you will work with and what the process will be to secure those materials.

Step 5: Write out your sales plan

Here are a couple of steps you’ll want to take to outline your sales plan.

• Have some branding ideas on hand: These might include a company name, logo, color scheme, and sample materials, such as business cards or brochures. This will position your product for sale.
• Explain how you’ll market your product: Decide whether you will go with free online marketing, such as social media, or paid marketing, such as online or print ads. While you can choose among options, it will come down to your target audience. Do they spend most of their time online, or do they still read the newspaper every morning? That will determine where you should put your marketing efforts, and since ad return is a business metric you’ll want to track later on, having a solid plan in the initial stages will make that process smoother.

Step 6: Detail and explain your financial projections

This section should come fairly easily once you’ve completed the others. You should have an idea of what it will cost to produce your product or service, how much you can charge for it, your market share, and how you will spend money on marketing.

Do your projections in time increments for the lifecycle of your business , such as the first year, first five years, and looking ahead at 10 years and beyond.

The first couple of years you can be pretty specific about your projections, whereas your long-term projections can be offered up more as goals you would like your company to reach in a certain period of time and how you plan to achieve them.

4 tips for writing effective business plans to secure funding

Now that you have a firm grasp on what needs to be in your business plan, how you obtain that information, and how you actually create a business plan, here are some tips to make sure you’re getting the most out of it.

1. Don’t leave anything out

Leaving bits and pieces of your business up for interpretation or guessing will only hurt your chances of securing funding. If investors are left to fill in the blanks, you have no control over what they fill them with. Make sure you’re as thorough as possible in your research and writing so that nothing is left out.

2. Write with personality

There’s a scene from Parks and Recreation where Tom is presenting a business to a potential investor. His original idea, Tom’s Bistro, is one he’s extremely passionate about. Ben comes in with another idea that has a greater chance of being profitable. Tom starts presenting that and soon finds both he and the investor are bored. As soon as he switches back to Tom’s Bistro, the mood in the room completely changes.

Even though that’s a scene from a television show, it’s a good representation of how adding a little bit of your personality and passion into your business plan can pay off, literally.

3. Don’t speak in general terms

Be as detailed as you possibly can. Use exact numbers, names, dates, etc. Doing this will not only show that you’ve done your homework, but that you’re committed to reaching those numbers by the dates you list.

It can seem daunting to feel like you’re committing to so much, but commitment is what investors are looking for. They need to see that you’re serious about your business, and the amount of detail you include in your business plan will reinforce that.

4. Be upfront about what you’re asking for

Don’t be afraid to ask for the amount you really need, even if it’s high. Being wishy-washy about the number might not present so well. As previously mentioned, bank loans are different in that you only receive an amount you qualify for. If you’re meeting with angel investors , it’s important to go in with a specific number in mind.

While the process doesn’t need to be as dramatic as Shark Tank , expect some back and forth once you present your business plan and offer up how much money you’re asking for.

Final thoughts

A business plan is one of the most important documents you’ll create for your business. It’s where you introduce who you are, what your business is, and how it will be successful. If, as most people do, you’re using your business plan to secure funding, you’ll want to be as detailed and thorough as possible in your research and writing.

You want potential investors to be as serious about your business as you are, so convey to them why you’re serious and how you’re bringing something unique to the table that they would be lucky to be a part of.

Our Research Expert

Jennifer Post writes about marketing and software for small businesses for The Ascent and The Motley Fool.

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• Building Your Business
• Becoming an Owner
• Business Plans

How To Write the Funding Request for Your Business Plan

What goes into the funding request, parts of the funding request, important points to remember when writing your request, frequently asked questions (faqs).

MoMo Productions / Getty Images

A business plan contains many sections, and if you plan to seek funding for your business, you will need to include the funding request section. The good news is that this section of your business plan is only needed if you plan to ask for outside business funding. If you're not seeking financial help, you can leave it out of your business plan. There are a variety of  ways to fund your business  without debt or investors. Below, we'll cover how to write the funding request section of your business plan.

Key Takeaways

• The funding request section of your business plan is required if you plan to seek funding from a lender or investors.
• You'll want to include information on the business, your current financial situation, how the money will be used, and more.
• Tailor each funding request to the specific funding source, and make sure you ask for enough money to keep your business going.

The funding request section provides information on your future financial plans, such as when and how much money you might need. You will also include the possible sources you could consider for securing your funds, such as loans or crowdfunding. Later, you can update this section when you need outside funding again for business growth.

An Outline of the Business

Yes, you've done this already in past sections, but you want to give potential lenders and investors a recap of your business. In some cases, you might simply share the funding request section so you need to have your business details such as what you provide, information about your target market, your structure (i.e. LLC), owners' and members' information (for partnerships and corporations), and any successes you've had to date in your business.

Current Financial Situation

Again, you've provided some financial information in the financial data section , but it doesn't hurt to summarize. If you're submitting just the funding request, you'll need this information to help financial sources understand your money situation.

Provide financial details such as income and cash flow statements, and balance sheets in your funding request section.

Offer your projected financial information as well. If you're asking for a loan for which you'll be offering collateral, include information about the asset. If the business had debt, outline your plan for paying it off. Finally, share how you'll pay the loan or what sort of return on investment (ROI) investors can expect by investing in your business.

How Much Money Do You Need Now and in the Future?

Indicate what type of funding you're asking for such as a loan or investment. Outline what you need now and what you might need in the future as far as five years out. 

How Will the Funds Be Used?

Detail how you'll be using the money, whether it's for inventory, paying a debt, buying equipment, hiring help, and more. If you plan to use the money for several things, highlight each and how much money will go to each.

Most financial sources would rather invest in things that grow a thriving business than things that pay for debt or overhead expenses. 

Current and Future Financial Plans

Current and future financial plans include items such as loan repayment schedules or plans to sell the business. If you're getting a loan, outline your plans for repayment (although most lenders will have their own schedules). If you have plans to sell the business, let the lender know that and how it will affect them. Other issues to consider are relocation (if you move) or a buyout. Finally, let investors know how they can exit the deal, such as cashing out (and how long before they can do that).

You're asking for money, so you need to always be professional and know your business inside and out. Here are some other things to keep in mind:

• Tailor your funding request to each financial source : Lenders and investors need different information, such as loan repayment versus ROI, so create different reports for each. 
• Keep your funding sources in mind : Each resource will have different questions and concerns. Do a little research so you can address them in your report.
• Ask for enough to keep your business going : Don't be stingy, as you don't want your business to fail from a lack of money. At the same time, don't be greedy, asking for more than you need. 

How do you request funding for a nonprofit?

Most nonprofits seek funding in the form of grants. Write a grant proposal that includes information on the project or organization, preliminary budget needs, and more. Be sure to format it with a cover letter, proposal summary, the introduction of the organization, problem statement, objectives, methods, evaluation, future funding needs, and the budget.

What are three methods of funding?

Grants and scholarships, equity financing, and debt financing are the main three methods of funding for small businesses . Grants and scholarships do not need to be repaid and are often best for nonprofit organizations. Equity financing is when you receive money in exchange for ownership and profits. Debt financing is when you borrow money that needs to be repaid.

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Small Business Administration. " Fund Your Business ."

Congressional Research Service. " How To Develop and Write a Grant Proposal ."

Library of Congress Research Guides. " Types of Financing ."

How to Write a Funding Proposal: A Step-by-Step Guide

Benjamin reimann, business proposals, funding proposal | funding proposal writing | proposal writing guide.

May 30, 2024

A funding proposal is a document that outlines a request for financial support for a project or initiative.

Whether you are a nonprofit organization seeking funding for a community program or an entrepreneur looking to secure investment for your startup, knowing how to write a compelling funding proposal is essential.

In this step-by-step guide, we will walk you through the process of crafting a persuasive funding proposal that will grab the attention of potential funders and increase your chances of securing the financial support you need.

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• Understanding the Basics of a Funding Proposal

Before diving into the details of writing a funding proposal, it is crucial to have a clear understanding of what it entails.

A funding proposal is a persuasive document that presents a compelling case for financial support.

It outlines the project or initiative, explains its importance, and demonstrates how the requested funds will be utilized to achieve specific goals and objectives.

When crafting a funding proposal, it is essential to consider the target audience and tailor the proposal to align with their interests and priorities.

Understanding the funder’s mission and funding priorities can help you customize your proposal to resonate with their values and goals, increasing the likelihood of securing financial support.

Defining a Funding Proposal

A funding proposal is a written request for financial assistance from a potential funder.

It provides a comprehensive overview of the proposed project, including its objectives, methodology, budget, and expected outcomes.

A well-written funding proposal serves as a roadmap for both the funder and the recipient, ensuring a mutual understanding of the project’s purpose and desired outcomes.

Additionally, a funding proposal should clearly articulate the need for the project, demonstrating how it addresses a specific issue or gap in the community or field of interest.

By highlighting the significance and urgency of the project, you can create a sense of importance and relevance that resonates with potential funders.

Importance of a Well-Written Funding Proposal

A well-crafted funding proposal plays a crucial role in securing financial support for your project.

It serves as your first and often only opportunity to make a compelling case for why your project deserves funding.

A poorly written or incomplete proposal can lead to rejection, while a well-written and persuasive one increases your chances of success.

Furthermore, a well-written funding proposal not only outlines the project’s objectives and budget but also establishes a clear plan for monitoring and evaluating the project’s progress and impact.

By incorporating strategies for measuring success and demonstrating accountability, you can instill confidence in funders and stakeholders, showcasing your commitment to transparency and effectiveness.

• Preparing to Write Your Funding Proposal

Photo credlt: Freepik

Before you start writing your funding proposal, it is essential to thoroughly prepare.

Successful proposals require careful planning and research to ensure that you can effectively communicate the value and potential impact of your project to potential funders.

One crucial aspect of preparing to write a funding proposal is to clearly articulate the goals and objectives of your project.

By defining these key elements, you can provide funders with a clear understanding of what you aim to achieve and how their support can make a difference.

Consider outlining the expected outcomes and benefits of your project to demonstrate its significance and relevance.

Identifying Your Needs

Begin by clearly defining your project’s needs and determining the specific amount of funding required.

Take the time to identify the resources, materials, and personnel needed to carry out your project successfully.

This will help you create a comprehensive budget and ensure that your funding request aligns with your project’s requirements.

Moreover, conducting a thorough needs assessment can strengthen your funding proposal by providing evidence of the existing gaps or challenges that your project aims to address.

By presenting a compelling case for why your project is essential and timely, you can capture the attention of potential funders and convey the urgency of supporting your initiative.

Researching Potential Funders

To increase your chances of securing funding, it is crucial to target the right funders that align with your project’s objectives and mission.

Research potential funders who have a history of supporting projects similar to yours.

Read their guidelines and eligibility criteria to ensure that your project aligns with their priorities.

Understanding each funder’s preferences and requirements will help tailor your proposal accordingly.

Furthermore, establishing a personal connection with potential funders can significantly enhance your proposal’s success rate.

Consider attending networking events or reaching out directly to funders to introduce them to your project and build a relationship based on mutual interests.

Building rapport and trust with funders can not only increase your chances of securing funding but also lead to potential long-term partnerships and collaborations.

• Crafting the Proposal

With careful preparation, you are now ready to dive into the actual writing of your funding proposal.

This section will guide you through the key components of a persuasive funding proposal.

Before you begin writing your proposal , it’s essential to conduct thorough research on the funder’s priorities, past funding decisions, and any specific requirements they may have.

Understanding the funder’s preferences and areas of interest will help you tailor your proposal to align with their expectations, increasing your chances of success.

Writing an Executive Summary

The executive summary is a concise overview of your proposal.

It should grab the reader’s attention and provide a clear snapshot of your project’s objectives, outcomes, and budget.

Keep it brief but compelling, highlighting the most critical aspects of your proposal that make it worthy of consideration.

In addition to summarizing your project, the executive summary should also include a brief introduction to your organization or team.

Highlight key achievements, relevant experience, and any unique qualifications that demonstrate your capacity to successfully execute the proposed project.

Detailing Your Goals and Objectives

In this section, clearly state the goals and objectives of your project.

Explain what you aim to achieve and how your project will make a positive impact in the community or industry it serves.

Use strong and persuasive language to convey the importance of your project and the value it will bring to the funder.

When outlining your goals, ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Clearly define the outcomes you expect to accomplish and explain how you will measure success.

By setting clear and realistic goals, you demonstrate your project’s feasibility and your commitment to achieving tangible results.

Outlining Your Methodology

Provide a detailed description of your project’s methodology.

Explain the step-by-step process you will follow to achieve your goals.

Highlight any unique or innovative approaches you will employ and emphasize how they align with the funder’s objectives.

Be concise yet thorough in explaining your methodology to ensure the funder understands your proposed approach.

When outlining your methodology, consider including a timeline or Gantt chart to visually represent the project’s workflow and key milestones.

This visual aid can help the funder better understand the sequencing of activities and the overall project timeline.

Additionally, clearly explain any potential risks or challenges you anticipate and how you plan to mitigate them to ensure the project’s success.

• Budgeting and Financial Planning

Developing a comprehensive and well-thought-out budget is essential to demonstrate the financial feasibility of your project.

In this section, you will outline your project’s financial needs and detail how the requested funds will be allocated.

When creating a budget, it is crucial to consider not only the direct costs associated with your project but also any indirect expenses that may arise.

These could include unexpected contingencies, regulatory fees, or even inflationary factors that might impact your budget over time.

By conducting a thorough analysis and accounting for all possible financial scenarios, you can present a more robust and reliable budget to potential funders.

Creating a Budget

Start by creating a detailed budget that includes all projected expenses and revenues related to your project.

Break down your expenses into categories such as personnel, materials, marketing, and overhead costs.

Be thorough and realistic in your budgeting to demonstrate that you have carefully considered all financial aspects of your project.

Moreover, consider incorporating a financial buffer into your budget to account for any unforeseen circumstances that may arise during the project’s implementation.

This contingency fund can provide a safety net and ensure that your project remains financially stable even in the face of unexpected challenges.

By showing foresight and prudence in your budget planning, you can instill confidence in potential investors or donors regarding your project’s financial management.

Explaining Your Financial Needs

In this section, clearly explain why the requested funds are necessary for the success of your project.

Break down the budget and provide a detailed justification for each expense.

Demonstrate that the funds will be used efficiently and effectively to achieve the desired outcomes.

The more transparent and well-reasoned your explanation, the more likely the funder will be convinced of the value of supporting your project.

Additionally, consider outlining the potential return on investment (ROI) that funders can expect from supporting your project.

Whether it be in the form of social impact, financial gains, or long-term sustainability, showcasing the benefits that funders can reap from their investment can further strengthen your case for financial support.

By aligning your project’s financial needs with the interests and objectives of potential funders, you can increase the likelihood of securing the necessary funding for your project’s success.

• Polishing Your Proposal

After completing the initial draft of your funding proposal, it is essential to review, edit, and polish it to ensure that it is clear, concise, and impactful.

Polishing your proposal goes beyond just fixing typos and grammar errors.

It involves refining the language to make it more engaging and persuasive.

Consider the tone of your proposal – is it formal and professional, or does it need a touch of creativity to stand out? By paying attention to these details, you can elevate your proposal from good to outstanding.

Reviewing and Editing Your Proposal

Take the time to thoroughly review your proposal for clarity, grammar, and coherence.

Pay attention to the flow of your ideas and make sure that each section seamlessly transitions to the next.

Edit out any unnecessary jargon or technical language that might confuse the reader.

Aim for a polished and professional final product.

Another aspect to consider during the editing process is the overall structure of your proposal.

Ensure that your introduction grabs the reader’s attention, the body provides compelling evidence to support your request, and the conclusion leaves a lasting impression.

A well-structured proposal not only conveys your message effectively but also shows your attention to detail and organization.

Seeking Professional Feedback

Consider seeking feedback from colleagues, mentors, or professionals in your field.

They can offer valuable insights and suggestions to improve the overall quality and persuasiveness of your proposal.

Act on their feedback and revise your proposal accordingly for the best possible results.

When seeking feedback, be open to constructive criticism and different perspectives.

Remember, the goal is not just to make your proposal better but to make it the best it can be.

Embrace feedback as an opportunity for growth and refinement, and use it to your advantage in perfecting your proposal.

• Submitting Your Proposal

Once you are satisfied with your final proposal, it is time to submit it to potential funders.

However, before hitting that submit button, take a moment to familiarize yourself with the submission guidelines of each funder you are targeting.

Submitting a proposal is a crucial step in securing funding for your project.

It is not just about the content of your proposal but also about how you present it.

Make sure your proposal is well-organized, visually appealing, and error-free.

Consider seeking feedback from colleagues or mentors to ensure that your proposal is polished and professional.

Understanding Submission Guidelines

Carefully read and follow the submission guidelines provided by each funder.

Pay attention to formatting requirements, document length limitations, and any specific instructions provided.

Adhering to these guidelines will demonstrate your professionalism and attention to detail.

Each funder may have unique preferences and requirements when it comes to proposals.

Some may prefer a concise summary, while others may expect a detailed breakdown of your project plan.

Tailor your proposal to meet the specific guidelines of each funder to increase your chances of success.

Following Up After Submission

After submitting your proposal, it is essential to follow up with potential funders. Wait for a reasonable amount of time before reaching out to inquire about the status of your proposal.

Express your continued interest and enthusiasm for the opportunity to discuss your project further if selected for funding.

Building relationships with funders is key to securing future funding opportunities.

Even if your current proposal is not successful, maintaining a positive and professional rapport with funders can open doors for collaboration and support in the future.

Keep track of your interactions and follow-ups to ensure that you are nurturing these important connections.

Writing a funding proposal may seem daunting, but with careful planning, thorough research, and persuasive writing, you can create a compelling case for financial support.

Follow this step-by-step guide to ensure that your funding proposal stands out and increases your chances of securing the funding you need to turn your project into a reality.

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• Business Loans

How To Write A Successful Business Plan For A Loan

Updated: Aug 18, 2022, 12:46pm

A business plan is a document that lays out a company’s strategy and, in some cases, how a business owner plans to use loan funds, investments and capital. It demonstrates that a business is already producing income and has a plan to continue doing so moving forward.

A successful business plan is well-written, realistic, concise and, most importantly, convinces financial institutions that approving your business for a loan is a smart choice.

Here’s what you need to know about each section of a business plan and how to write a plan that will earn a lender’s stamp of approval.

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What Does a Successful Business Plan Include?

A successful business plan outlines your entire business and effectively explains how it makes money and why it’s likely to succeed. This is especially important if you’re trying to get a small business loan .

The content of a business plan should vary from company to company, but there are a few common sections that will help lenders better understand your business and help you qualify for financing.

Executive Summary

An executive summary concisely summarizes your business plan—usually on one page. The goals of this section are to inform the reader about the business as a whole, summarize what is contained in the rest of the document and capture their interest. That said, the best use of this section may depend on the age of your business.

• Startups. Startup owners typically use the executive summary to discuss the business opportunity, their target market and their planned strategy for building the business. The section also may touch on relevant market competition. Startup companies in particular should use the executive summary to build a lender’s confidence in the business.
• Established businesses. Companies that have been in business for several years usually orient their executive summaries around past achievements and growth plans. In this case, the section may begin with the company’s mission statement and provide information about business operations and financials before outlining future goals.

Industry Analysis

The industry analysis section of a business plan defines the business’ industry and mentions current trends—with a focus on risks and opportunities. The section also informs the reader about how the industry works and where the business fits in the industry as a whole.

This section should start by defining the industry, as well as what products and services it provides, and what consumer demand it fulfills. Next, identify the most important influences in the industry. In the case of a bank, this may include applicable government regulations; for a clothing boutique, it may be consumer trends and budget.

The industry analysis should also define the company’s intended niche in the industry.

Market Analysis

The market analysis zooms into the specific market niche mentioned in the previous section. Market analysis aims to detail the segment of the broader market the business is intended to fit within. For example, a fashion brand or boutique may target high-income consumers.

Use this section to explain how the segment differs from the wider industry. In the fashion boutique example, a market analysis may reveal that high-income consumers in the fashion industry pay substantially more for brands that are considered exclusive.

Also, describe the size of your business’ niche and how it fits into the wider industry. This should include mention of how many existing businesses operate in this niche and how they target consumers.

Competitor Analysis

A competitor analysis explains what competitors in your niche do and informs the reader of the current market environment. Start with an overall assessment of your competitors. Then, discuss the most relevant competitors for your niche. When conducting a competitor analysis, ask yourself the following questions:

• Where do your ideal customers currently shop?
• How do these competitors differentiate themselves?
• How are competitor products and services priced?
• Why do customers choose those products or service providers?

Using the example above, many clothing boutiques compete by providing higher quality products or a unique, luxury shopping experience. If your store has a single location, your competitor might be another clothing store with a similar price-point or signature style.

Target Market Segmentation

In the target market segmentation, you’ll identify your business’ target market and describe how you will meet its needs. This section aims to instill confidence in the lender by providing a clear and objective strategy for building revenue.

Begin the section by informing how your products or services meet your shoppers’ needs. Next, explain how consumers can access your products or services—including a brief outline of your marketing strategy and how it is tailored to your target clients. Contrast this to your competitors’ strategy as defined in the previous section. After reading this portion of the business plan, the lender should know exactly how your business intends to compete.

Services or Products Offered

Use this section of the plan to explain what your business offers its ideal customers and to contrast your product and service offering to that of your competitors. Start by defining your product and service offering, including pricing. Also, inform the reader what equipment or materials you need to provide your products and services. For instance, a fashion apparel brand needs access to textile manufacturers.

Marketing Plan and Sales Strategy

Now that the lender understands what you offer, explain how you plan to market it in greater detail. This section outlines how you’ll attract and convince consumers to buy from you. The goal is to provide a flexible and realistic marketing and sales plan that convinces the reader you know how to attract consumers.

The sales strategy section of your business plan also should include the company’s revenue goals and explain how your marketing and sales department will achieve them. Provide in-depth details on the marketing and sales challenges you’ll face and how to overcome them. While this information is always relevant, it’s particularly important to lenders reviewing your loan application as they will want to know how you plan to make money.

Operations Plan

The operations plan details your company’s day-to-day operations. This detail-oriented section should comprehensively explain how your business will operate, beginning with a list of your company’s daily activities.

As a high-end clothing boutique, your daily operations may include:

• A manager reconciling sales receipts and inventory numbers
• Stylists researching future trends and sourcing new inventory
• A marketing team building an online and social media presence

Note: This section is more about your business’s daily processes rather than its organizational structure—which is the next section.

Management Team

Use the management section of your business plan to tell the lender who does what in the company and how they’re compensated. Help the lender better understand the people behind the company by including biographical and background information on the company’s owners and key executives.

The best way to present this information is often with an organizational flowchart. You can also include other information about the company in this section, like your mission statement and values.

Financial Plan

Your financial plan tells a prospective lender two things: how much you plan to spend each year and how much you’ll earn in revenue. This section is the most important for most businesses, as it can make or break a lender’s confidence and willingness to extend credit.

Always include the following documents in the financial section of your business plan:

• Cash flow statements
• Income statements
• Capital expenditure budgets
• Balance sheets

Most lenders ask established businesses for at least three years of financial data, and some may ask for five. Preferably, include as much financial data as possible. If you’re a startup, include estimated costs and projected revenue, and supplement your data with industry averages or financial data from competitors.

Exit Strategy

Your business plan should always include an exit strategy in case things go wrong or you simply decide to close up shop. This may include everything from taking on new partners to selling your business or even declaring bankruptcy. Having an exit strategy is another way to show lenders that you have thought about the risks involved with your business and are prepared for them.

The appendix of a business plan normally contains financial information and other documents the reader may need to gain a comprehensive understanding of the business. Established businesses typically include financial statements and projections, at a minimum. In contrast, a startup could include the research they conducted to make the business plan.

Also consider including relevant resumes, marketing materials, letters of recommendation or references. For ease, your appendix should have a table of contents directing lenders to the most important documents.

What Lenders Look for In a Business Plan

There are five things that lenders typically look at when making business lending decisions: character, capacity, capital, conditions and collateral. By understanding these key considerations, you can draft a business plan that speaks to a lender’s interests and concerns.

A business’ character includes subjective, intangible qualities like whether its owners are perceived as honest, competent or determined. Stated another way, lenders want to know that you are honest and have integrity. These qualities can be critical for evaluating candidates because most lenders don’t want to lend to someone they don’t feel they can trust.

To evaluate the character of you and your business, lenders look at your personal credit history as well as your business’ financial history. Use your business plan to bolster your character by including ample financial records, letters of recommendation and other relevant documents.

Lenders want to know that you have the ability to repay the loan. They evaluate this by looking at your business’ financial history to see how much revenue you have generated in the past and how much profit you have made.

Lenders might also judge your capacity based on your business’ financial projections as well as your personal credit history and household income. Where relevant, lenders look at your management team to see if they have the experience needed to grow your business or keep it on a path toward success.

When reviewing your loan application, lenders read your business plan to see how much money you need to borrow and how you will repay the loan. They also look at your financial statements to see how much cash you have on hand and how much debt you are carrying.

Likewise, lenders often prefer business owners who have made larger personal financial investments in their enterprises. A personal financial investment reveals your commitment to the business and demonstrates you have the resources to pay off a large loan.

Ultimately, a lender’s biggest concern is whether your business can realistically succeed. So, they judge your company’s chances of success using your business plan as well as current market conditions. A good business plan can improve your lender’s confidence by convincing the lender that market conditions and your business strategy increase your odds of success.

In some cases, lenders want to know that you have something of value that they can use to secure the loan. This can be property, equipment, inventory or even receivables. If you don’t have any collateral, lenders may still approve a loan if you have a good credit history and a solid business plan.

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Kiah Treece is a small business owner and personal finance expert with experience in loans, business and personal finance, insurance and real estate. Her focus is on demystifying debt to help individuals and business owners take control of their finances. She has also been featured by Investopedia, Los Angeles Times, Money.com and other financial publications.

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging, but you can use an AI summarizer online or an AI proposal generator to create a polished document or executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

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Funding Request

An outline of the future funding requirements of a company

What is a Funding Request?

The funding request section of a business plan is an outline of the future funding requirements of a company. Usually, the time scale is limited to the next five years, especially in cases of startups with an uncertain future. Information needs to be provided about the company’s future financial plans, such as the amount of funding required at different phases or the different sources of capital.

• The funding request section of a business plan is an outline of the future funding requirements of a company.
• The name and nature of the company, location, owners, service or product offered, target audiences, etc., must be included in the section.
• It must specify if the company is looking for a short-term loan or an investment in exchange for stake and/or board membership.

Writing a Funding Request

1. business summary.

A business summary is only required in cases when a funding request is being created as a standalone document. The name and nature of the company, location, owners, product or service offered, target audiences, etc., must be included. In cases of established companies, past achievements can be highlighted.

2. Amount Required

The amount required section includes a ballpark figure of the total funding required at the moment and whether the company plans to raise capital again sometime in the near future. It must specify if the company is looking for a short-term loan or an investment in exchange for an equity stake and/or board membership.

Future requirements must be calculated after accounting for existing resources and income channels, if any. Usually, companies estimate their requirements five years down the line to arrive at a figure. The amount is usually negotiable; companies may leverage shareholding, fixed assets , or interest rates for the same.

3. Future Plans

The future plans section includes the specifications of where the funding, if any, will be spent. Funds can be needed for working capital, geographical expansion, recruitment drives, building machinery or buildings, advertising, and so on. Several hidden aspects may be involved, and it is important to include any eventualities that may affect the cost of the aforementioned things. They may relate to the anticipated appreciation of property rates, tightening of government regulations , the imposition of tariffs, etc.

4. Financial Information

The financial information section is only required in cases when a funding request is being created as a standalone document. In case a business plan is being prepared, all information will be covered under the financial information section of the plan.

The financial information includes historical data such as income statements , debt repayment history, etc. Forecasts about future needs are also included here. Any activities that may negatively or positively impact the company’s ability to repay loans or deliver results promised, such as relocation, expansion, or mergers and acquisitions, need to be included here.

The terms section covers how the company expects to pay back a loan or produce deliverables for investors. It is important to provide lenders with a potential exit plan from the company, which may include cash outs or Initial Public Offering (IPO) plans. The process is extremely important from the investor’s perspective, as it provides them with a chance to minimize risk and maximize their profit.

Key Factors to Remember

There are a number of important factors to consider when preparing a funding request, including:

1. Target audience’s perspective

It is important to consider the target audience’s perspective when writing a funding request. Applying for a loan is very different from approaching an investor or a potential partner, as they involve different contract terms, amounts of money, or types of funding.

A bank may look at past credit history , existing sources of secured funding, and income statements. On the contrary, an angel investor may focus more on the business concept and associated risk, while a venture capitalist may want well-modeled projected cash flows.

2. Accuracy

The financial section of the plan may come in handy while preparing a funding request. It is important to be conservative in one’s estimates of future growth potential or market size, especially when approaching investors. False claims about the potential of a product and unrealistic estimates of consumer engagement are likely to drive away investors.

3. Consistency

It is important to be consistent about the financial requirements at the different stages of the venture. One must request enough funding to cover all costs fully, to avoid a situation where one is unable to achieve organizational objectives. At the same time, one must not set the requirement too high, as experienced investors usually have a fair idea of the value of the concept.

More Resources

CFI is the official provider of the global Financial Modeling & Valuation Analyst (FMVA)®  certification program, designed to help anyone become a world-class financial analyst. To keep learning and advancing your career, the additional CFI resources below will be useful:

• Cash Flow from Financing Activities
• Executive Summary
• Private Equity vs Venture Capital, Angel/Seed Investor
• Startup Valuation Metrics
• See all management & strategy resources
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Top 10 Business Funding Proposal Templates with Examples and Samples

Mohammed Sameer

Finances are the lifeblood of businesses. Period. 

Without a doubt, securing the necessary funds for your business endeavors is like striking gold in the world of commerce. It's that potent magic wand that transforms entrepreneurial visions into reality, setting the stage for growth, innovation, and impact.

Think of the iconic 'Shark Tank' pitches that had even the most seasoned investors on the edge of their seats, teetering on the precipice of financial opportunity. Or consider the success stories of startups like Uber and Airbnb, which initially gained traction through strategic funding, propelling them into the echelons of legendary businesses. These are not just anecdotes; they are testimonies to the power of smart funding—testimonies that beg the question: How do you ensure you secure funding from investors?

The answer lies in our  Business Funding Proposal Templates . Just as architects need blueprints, entrepreneurs need a roadmap to navigate the terrain of funding opportunities, and our templates are the compass that guides you through it.

With the potential to transform your concepts into capital, our templates empower you to craft compelling proposals, showcase your vision, and win investor confidence. What's more, these presentations are 100% editable and customizable, allowing you to tailor your proposals with precision and make them as unique as your business ideas.

Let's explore!

Template 1: Business Funding Proposal PPT Bundle

Enterprises and emerging ventures can use this business plan funding proposal to captivate potential investors, presenting a compelling case for their projects. This PPT Set encompasses important segments, designed to be customized with project-specific and company-specific particulars. The proposal allows you to elaborate upon the project's essence and overarching objectives, explaining the necessary financial requisites. It furnishes a concise overview of your company, highlighting its key facets in a consumable manner. The proposal also provides space to underscore your team's expertise and clientele, complete with impactful testimonials. In closing, the proposal outlines the terms of the agreement, offers insights into the next steps in the investment process, and supplies essential contact information for your organization. Download now!

Download this template

Template 2: Business Concept Funding Proposal 

This PPT Bundle helps you deliver a compelling, polished pitch to attract potential investors, vendors, or suppliers. Build trust among prospective investors by outlining your business's objectives, targets, and goals. This PPT Preset presents well-structured sections, encompassing Introduction, Product Overview, Funding Summary, Client Testimonials, and About Us. It caters to both startups and evolving businesses, making it the ideal resource to secure the necessary funding. Get it today!

Template 3: Project Context

The Project Context slide provides a solid introduction to your venture, encapsulating the project's description and its overarching purpose. It's a narrative cornerstone, offering investors a deep dive into the "what" and "why" of your initiative. Pre-loaded with content, it serves as an engaging starting point, ensuring that investors grasp the essence of your project. Download now!

Template 4: Budget

The Budget slide is the financial compass of your proposal. Here, you break down the financial requirements across facets of your project, listing where every dollar will be invested. This level of transparency builds trust and equips potential investors with a clear understanding of how their contributions will be used. With detailed information, it empowers stakeholders to make informed financial decisions, turning numbers into a roadmap for success. Get it today!

Template 5: Timeline

This PPT Layout maps out the project's activities, marking significant milestones, and providing start and end dates. This visual representation ensures that investors can grasp the project's timeline at a glance, helping them see the big picture and the sequence of events. It's a powerful tool for aligning expectations and fostering a shared vision of progress. Download now!

Template 6: Major Clients

The Major Clients slide is a testament to your track record. You underline your credibility and reputation in the market by showcasing your past and current major clients. This PPT Set resonates with potential investors who seek reassurance that your project is tried and trusted. It showcases your proven ability to deliver results and build valuable partnerships.

Template 7: Our Team

The Our Team slide introduces the driving force behind your project. Here, you present the key players - their expertise, experience, and skill sets. It's a window into the people who will navigate your venture to success. Highlighting the strengths of your team, this PPT Preset assures investors that the right talents are in place to execute the project effectively and efficiently. Download now!

Template 8: Client Testimonials

This PPT Framework is the voice of satisfied clients. It showcases real feedback from individuals or organizations you've served. You substantiate your claims and demonstrate your consistent ability to deliver top-notch services by letting your clients speak for you. This social proof is a powerful tool for winning investor trust, showcasing your reputation and reliability.

Template 9: Terms of Agreement

The Terms of Agreement slide is the legal compass of your proposal. It provides a clear and concise overview of the project's scope of services, privacy policies, payment terms, and the protocol for service termination. It's essential to ensure that both parties understand the rules governing the project, reducing the risk of misunderstandings or disputes.

Template 10: Next Steps

The Next Steps slide is the bridge between your presentation and concrete action. It outlines the immediate actions required post-presentation, guiding potential investors on the path forward. It's a crucial tool for maintaining momentum and ensuring that the enthusiasm generated during the presentation translates into tangible progress. This slide provides clarity and direction for what happens after the pitch. Download now!

The Investor's Choice

As we draw this narrative to a close, remember that the quest for funding is not just a financial transaction; it's a story of belief, vision, and trust. And your proposal is the epicenter of that narrative. With our templates in your arsenal, you're equipped with the tools and the means to craft a compelling story that captivates investors and sets your business on the path to success.

Related posts:

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• [Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]
• 99% of the Pitches Fail! Find Out What Makes Any Startup a Success

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Top 10 Investor Proposal Examples with Templates and Samples

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How to Write a Business Plan Funding Proposal - (2024)

How to Write a Business Plan Funding Proposal

Did you know? Proposal Packs are designed for writing business plan funding proposals with pre-written templates, samples, graphic design options and automation software.

You have a great idea for starting a new business or expanding your current one. You've thought through all the issues and created a roadmap for success. Now all you need is the funding to put your dreams into action. But how are you going to secure that funding? You can't just stroll into a bank or sit down at a committee meeting and hand them your notes and spreadsheets. You need to write a business proposal to lay out your plans and request the funds - and show you can pay them back.

You're an entrepreneur, you think, not a writer! You've never written more than a business letter and a meeting agenda. Don't worry. It doesn't need to be an intimidating process, because there is a basic structure to every business proposal. Here are the four parts, in order: simply 1) introduce yourself; 2) show that you understand your customers/clients and their needs; 3) describe how your goods and services meet those needs and present your expected expenses and profits; and 4) persuade the bank or committee that you have integrity and can be trusted with the money.

You don't need to start out with blank pages, either. You can speed up the proposal writing process by using pre-designed templates and samples, along with simple automation software.

The length of your proposal will vary depending on the complexity of the project you are proposing and how much funding you require. It is obviously easier to describe an expansion plan and present financial data for an existing business than it will be to describe how you will get a new business up and running. Your proposal might be only ten pages long, or it might need to include dozens of pages.

The secret to creating a successful funding proposal is to show a need or desire on the part of your prospective clients/customers, and then to show how you will meet that need and profit from providing the solution. When requesting funding, you also need to keep in mind the needs of the bank or funding committee. Put yourself in the other party's shoes. What does your prospective funder need or want? What are their concerns? How have you gathered this information? What sort of information about your business experience and financial know-how will the funding institution want from you before handing you money? Lending institutions and grant committees want to understand your background and your plan to determine if your business is likely to succeed.

A bank or investor will also want to see your plan for paying them back. This is where a repayment plan is necessary, as well as information that shows you have enough assets for collateral in case you default. Banks will have a lower risk threshold than an angel investor so you will need to tailor your request more conservatively for a bank. A bank may only be concerned that the loan will be paid back with interest. An investor will also want to see your exit plan and know how you plan on cashing out.

Start your business plan funding proposal by introducing yourself and the proposal with a Cover Letter and Title Page. Your Cover Letter should be brief: simply explain who you are, include all relevant contact information, and print the letter on your company letterhead. Also add a call to action statement such as requesting a meeting or directly asking that the funding be approved. The Title Page should simply introduce your proposal and the specific project you are proposing. Some examples might be "Business Plan for New Panne Bella Italian Bakery," "Proposed Expansion of Grayle's Hardware Store," or "Funding Proposal for New Downtown Art School."

After the introduction section comes the section where you talk about your clients or customers: the people who want or need your goods or services. Here you will include topics that demonstrate your understanding of the business market. Depending on the complexity of the project you are proposing, you may or may not need to start off with a detailed summary (called an Executive Summary). In this section, describe the market need that you intend to fill, and provide statistics and data to back up your assertions. You need to impress the proposal readers with your market knowledge. This is not yet the place where you talk about your goods or services. This section is all about proving a need or desire for your business.

After the market-centered section comes the section where you explain how your goods or services will provide solutions to the needs you described. You'll add pages with titles like Products, Services Provided, Benefits, Price List, Services Cost Summary and so forth - include all the topics you need to describe exactly what you intend to provide and how much it will cost. Depending on the sort of business you are requesting funding for, you may also need to include descriptions of Facilities, Equipment, and Personnel that you need for your proposed project.

At each step in this section, you will need to describe expected expenditures and returns. Depending on whether you are requesting funding for an existing business or asking for money to launch a new enterprise, you will need to prove your case by including pages with titles like Funding Request, Income Projection, Breakeven Analysis, Project Budget, Annual Budget, Cost Management, Cash Flow Analysis, and Return on Investment. Also make sure to include a Repayment Plan to show the bank or investor how they will be paid back and potentially profit from funding your business. Add your Exit Plan if submitting to an investor.

Here are some related samples included in every Proposal Pack

• Technology Business Plan Sample
• Retail Location Business Plan Sample
• Real Estate Investment Funding Proposal
• Web Hosting Business Plan Sample
• School Funding Request Sample Proposal
• Equity Ownership Stake Sample Proposal
• Restaurant and Bar Funding Sample Proposal
• Internet Cafe Startup Funding Sample Business Plan
• Orphanage Non-Profit Funding Sample Proposal
• Call Center Startup Funding Sample Proposal

Here are some related templates:

• Business Loan Application Proposal
• Business Plan Funding Request Proposal
• Business Plan to Restart Shuttered Business
• Business Plan
• Call Center Startup Funding Proposal
• Internet Cafe Startup Funding Proposal
• Medical Practice Startup Business Plan
• Bank Loan Proposal Template
• Business Loan Proposal Template
• Loan Proposal Template
• Loan Services Proposal Template
• Business Funding Proposal Template
• FinTech Startup Funding Proposal Template
• Bakery Business Plan Proposal Template
• Bakery Business Proposal Template
• Bakery Business Startup Proposal Template
• Business Plan Proposal Template
• FinTech Business Plan Template
• Coffee Shop Startup Proposal Template

After you've described what you are proposing to do and how much it will cost comes the final section, where you provide information about your company and your financial history. If you're already running a business, you'll need to provide a financial overview of that business, including pages such as a Profit and Loss Statement. Your goal is to conclude your proposal by convincing the prospective client that you can be trusted to deliver the goods or services you have described, succeed in your business, and pay back the funding. In this section, you'll add pages like About Us / Company History, Awards, Testimonials, References, Qualifications, Capabilities, Our Clients, Experience, and so on. Include everything you need to convince the bank or funding committee that you know what you're talking about and can do what you've promised.

After the proposal is written, take some time to make sure the pages look good, too. You might consider adding color and graphics by incorporating your company logo, selecting custom bullet points and fonts, or adding colored page borders. Don't go overboard, though - keep the overall tone business-like. Learn how to effectively select colors for a winning business proposal.

Be sure to carefully proofread and spell-check all the pages. If your proposal seems sloppy, the reader may conclude that you are not professional and don't pay attention to details. Recruit a proofreader who is not familiar with your proposal to do the final proof, because it's nearly impossible to spot errors in your own work. Keep in mind that spell check cannot catch words that are correctly spelled but misused.

Save your proposal as a PDF file or print it, and then deliver it. If the bank or funding committee has specific rules, obey them to the letter. It's common to email PDF files nowadays, but a hand-delivered printed proposal may impress the money-lenders more. If you have a lot of competition for limited funds in your area, put your best effort into the proposal and delivery.

You can see that each business plan funding proposal will include different pages because each must describe the market need, how the proposed project will meet that need, and why the management is credible and can be trusted with the funding.

But you can also see that all business plan funding proposals follow a similar format and structure. And remember that you don't need to start from scratch - you can find templates for all the pages mentioned in this article in Proposal Pack . These templates contain instructions and provide examples of information to include on each page. The product also contains a variety of sample funding requests, including business plan samples for a retail services company and one for a technical/digital product company. Starting off with Proposal Pack's templates and sample business plan proposals will give you a big head start on creating your own winning business funding proposal.

How to Write a Business Plan Proposal

This video shows how Proposal Kit is used to create a business plan. A business plan in this situation is typically in the format of a proposal for pitching to a bank, lender or investor when seeking funding for a business or startup.

Using our professional quality proposal and contract packages, wizards, and support documents to develop your proposals, business plans, and other business documents will give you a comprehensive final document that will present you and your organization as a highly professional alternative that instantly inspires trust.

It will provide you with the inside track. You can order and instantly download the Proposal Kit that best suits your needs.

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Business Plan Section 8: Funding Request

These guidelines will help you prepare a funding request to present to a potential lender alongside your loan application.

We’ve talked before about the benefits of having a business plan for every business, but the truth is, most companies don’t put one together until they want to apply for funding, whether from a bank or investor. Sometimes, even if you don’t need a full business plan when applying for a loan, you will be asked for a funding request. You can also follow the guidelines below to prepare a stand-alone proposal to present to a potential lender with your application.

If the purpose of your business plan is NOT to get funding, feel free to skip this section.

As we’ve said before about writing a business plan, it’s important to keep your audience in mind. You can certainly prepare different versions of your funding request depending on whether you’re applying for a loan or approaching an investor. The terms of each would be different, and you might be looking for different amounts of money or types of funding, especially if you’re approaching several potential partners.

Be clear about whom you’re directing the request to, and think about the questions they might have and what they would want to see. Make sure you’ve done your homework regarding the costs involved with your plans. This is where the financial section of your plan will work hand in hand with this one. Be consistent with your numbers, and ask for enough to cover your needs fully so you don’t fall short and remain unable to complete your goals. At the same time, don’t ask for more than you need.

What to Include in Your Funding Request

1. a summary of the business.

If the request is part of your business plan, you will have already put together all the information found in a business summary. If you’re creating a funding request as a stand-alone document, explain what the company is, where you’re located, what you sell or what services you offer, and who your customers are. Mention whether you’re incorporated, and if so, what type of corporation it is, along with who the owners and key staff members are. Briefly list your business successes and accomplishment thus far.

2. How much money you’re requesting

How much cash are you looking for now, and if you anticipate this being the first part of an ongoing growth plan, how much more money do you plan to request over time? What would the specific timeline look like? The Small Business Administration suggests thinking as far as five years down the road when putting your funding request together. Also spell out what type of funding you’re looking for, whether a loan or investment, and the terms you’re asking for. (As we suggested above, you can put together different versions of the request for different types of funding.)

3. What you will use the money for

Do you need some extra funds for working capital to buy more inventory? Are you paying off a high-interest loan? Buying a building, new equipment, or another company? Expanding your advertising campaign, or hiring more staff? Whatever it is, explain how much each aspect will cost.

4. Financial information

This will be the heart of the financial information section of your business plan , but you need to include it here if you’re putting together a stand-alone funding request.

You’ll need historical data on the company (if it’s an established business), like income statements, balance sheets, and cash flow statements for the last three to five years. If the funding request is for a loan that requires collateral, document what you have to offer. If you’ve invested your own money in the company or there are other investors, state that along with how much.

Offer realistic projections for the future, and explain how this new funding would help you reach those goals. Prepare yearly forecasts for income, balance sheets, cash flow and capital expenditure budgets for the next five years. Be even more specific for the first year, with projections for each month or quarter.

You also need to cover how you plan to pay off the debt, or what kind of return on investment you can offer a potential investor. Potential funders will pay particular attention to this, wanting to maximize their gains and minimize their risk as much as possible. If the plan is targeted to investors, what would their exit plan be? Can they cash out in a specific number of years? Do you plan to go public and offer stock?

Finally, address anything that might affect your ability to repay, whether positively or negatively, such as being acquired, buying out another business, relocating, etc.

Getting money to fund your business may very well be the point of creating your entire business plan, so take the time to carefully prepare your funding request, making sure to include all the information a decision-maker will need.

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How to Create a Business Proposal for Funding

Updated on 26 August 2022

Creating a business proposal for funding is something that all kinds of organisations need to do at some stage. Funding is necessary for small business development and putting certain projects into action. Without funding, organisations can’t achieve their goals and mission.

Putting together a funding proposal needs to be a carefully planned process. These proposals need to be laid out in the right format, they need to address the right topics, and provide the specific information that funders are looking for. In this guide, we’ll cover everything you need to know about funding proposals, and how to create one the right way.

What is a Proposal for Funding?

A proposal for funding is a document that requests money for a certain project. There are many reasons why businesses need funding, and so a business proposal for funding is used to help secure this. The proposal could be sent to private investors, banks, or part of a grant request.

A business proposal for funding includes everything a potential investor or donor will need to know about the project. This includes an overview of what the business or project is about, why it is important, what the funding will be used for, and possibly how investors could get a return.

Funding proposals are also often used by non-profits to attract donations. Funding proposals are different to business plans in that they solely focus on a specific funding request. While a business plan provides an overview of the entire business, a business funding proposal is more specifically related to an individual request for funding.

How Do You Write a Funding Proposal for a Business?

When writing a business proposal for funding, it is important to include every detail a potential investor or donor would need to know. This should include the following:

• Overview: The proposal will need to include an overview of the funding request or project. This should provide a quick summary of everything the proposal will cover, including the overall mission and purpose of the project or business.
• Organisation overview: An overview of your organisation/business. This should include what your business does, what it’s all about, what its background looks like, and an overview of the organisation’s management and staff.
• Funding details: This is where you go into more detail about the business proposal for funding. This should explain what the project/funding proposal will look like. It should include an overall goal and purpose of the project, and a plan of action to follow once funding has been obtained. This should include any other important details, like a timeline of the project, how it will be assessed, and what communication with stakeholders will look like.
• Support documents: When writing a funding proposal, it’s important to also include any supporting documents that could support your proposal. This could include things like copies of your financial statements or the constitution of the organisation.

How Do I Write a Funding Proposal Letter?

There are six important steps, or elements, to include. These are:

• A formal header for the letter
• An introduction to your organization
• An overview of your project, explaining the purpose of the project
• An explanation of why you require funding
• An explanation of what kind of impact the funding could have
• A formal closing statement

A funding proposal letter should cover these steps in order. The letter should include all necessary information while remaining concise and to the point.

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What Do Funders Look for in a Proposal?

When reading a business proposal for funding, funders want to know exactly where their contributions will go and what will be achieved with them. This means the funding proposal should outline very clear objectives, or goals. These should be realistic, they should clearly address a problem, and they need to be measurable.

The proposal should also outline the specific actionable steps the organisation will take to achieve these objectives, and define how the funding will be used in these steps. Funders will want to see that these objectives are measurable so that they can know exactly what kind of impact their contributions will make.

Knowing how to create a business proposal for funding is necessary for any organisation that needs to ask for funds. This is important for business development and operating certain projects.

Follow the steps above, and make sure to include the right information in your funding proposal. As long as you highlight and cover all of the important details, gaining funding from your proposal will be a much easier process.

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Home > Business Plan > Funding Requirements in a Business Plan

Funding Requirements in a Business Plan

… our funding requirements are …

The summary given in the funding requirement section should be consistent with the rest of the business plan. The amount needed, and when it is needed should follow from the detailed financial projections, and the purpose of the funding, sales and marketing, hire of employees, to achieve a milestone etc. should again link in with the rest of the plan,

Funding Requirements Presentation

This is part of the financial projections and Contents of a Business Plan Guide , a series of posts on what each section of a simple business plan should include. The next post in this series is the final section, and deals with the planned exit for investors.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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A Guide to Writing a Small Business Grant Proposal

Last Updated on 

January 19, 2023

While there may be more opportunities for non-profit organizations when it comes to grant funding, grants for small business owners are not rare.

In fact, small businesses received more than $334 billion in total award obligations through the SBA in 2021 , spread across more than 9 million transactions and 7 million new awards. Over $254 million was spent through grants alone. The amount spent on grant awards has risen in 2022 as well, increasing to more than $455 million.

Federal contracts and financial assistance are out there. And that is without mentioning small business research grants and other types of non-governmental contracts and awards.

Grants for small businesses can often be a better option than a loan, as grants do not require repayment of any kind. The caveat? Your goals need to align with the goals of the organization or awarding agency you’re seeking a grant from.

Many grants are dedicated to supporting non-profit work or specific research initiatives. However, small business grants are dedicated to helping owners and founders achieve specific business goals or projects that align with a funding agency’s mission or a particular initiative.

This includes research grants designed to support businesses working on research and development that has a high potential for commercialization. As a biotech founder, CEO, or employee, this is most likely the exact type of grant you’re looking for.

Like non-profit grants, small business grants are offered through both government and non-government agencies. Furthermore, unlike loans, grants do not need to be paid back.

In this article, we’ll review small business grants, grant proposals, and how to write small business grant proposals. We’ll also review some best practices for grant writing, the differences between a “good” and “bad” proposal, the various types of grants available, and additional resources to help you write a small business grant.

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What Is a Small Business Grant Proposal?

A small business grant proposal, like a typical grant proposal, is a clear and concise presentation of what you’re proposing to do before it actually happens. It usually takes the form of a written document that you either prepare online or physically.

You send your proposal to a particular funding agency that’s providing a grant opportunity you’re interested in.

The presentation should thoroughly explain the reasons for your proposal and why you’re applying for grant funding from a specific funder. Explain the who, what, when, where, how, and why of your proposed project or program.

When you clearly and concisely explain your proposal in an organized and well-thought manner, you will have a better chance at receiving approval from the grant reviewers.

What Are the Steps to Developing a Grant Proposal?

There are several steps you should take to develop an effective proposal. First, begin with an idea, followed by planning, strategy, and success.

What is the idea you’re hoping to make a reality? It’s ideally something you’re already working on and are seeking additional funding to help continue developing, but it can also be something you’re planning on starting and need funding to begin that journey.

Once you know what you’re trying to accomplish, you need to start planning. Flesh out the details of what your program, project, or initiative is all about that you’re seeking funding for.

After planning, you’ll need to start forming a strategy. This involves detailing your approach and methodology regarding bringing your program or project to life. How will you effectively put your plan into action?

With a strategy in place for success, you’ll be able to show the funder how you will accomplish what you’re setting out to do and how you will evaluate your accomplishments, giving the funder confidence in you by showing them you’ve got a game plan.

From here, you will want to take some additional steps before you start researching grant and developing your proposal:

• Make sure your idea can be funded, as some things are not eligible for grant funding
• Read the grant application guidelines carefully, they will help you determine if you actually qualify or not
• Make note of the eligibility requirements and what the funder is requesting; you might not be eligible or have everything they’re asking for

Lastly, ask yourself:

• Is my proposal doable?
• Does it have a focused goal?
• Can you provide everything a funder is asking for in the application? (If you can’t, you’re putting yourself in a position to become disqualified, wasting time and effort)
• Is it in alignment with your own goals and, most importantly, with the goals of the potential funding agency?
• Is there a beginning, middle, and end? (Granting agencies do not fund projects forever; in fact, most grants only last a year or two, depending on who’s providing the grant)
• Can you meet the deadline? (Grants have deadlines; if you start too late, you’ll have to rush and that can lead to mistakes and disqualification)

Grant Proposal Review & Common Elements

Grant proposal guidelines and instructions vary from funder to funder. This means the required information and formatting may be different from proposal to proposal. To better understand the common elements, it can help to review grant proposal guidelines and instructions to get a sense of what will be asked of you.

In the guidelines that you can typically find on the funding agency’s website, you’ll see exactly what you need to do in order to apply for a grant. While following these guidelines and instructions does not guarantee you’ll get funding, it does increase the likelihood of getting approved.

If the guidelines provide a list of do’s and don’ts, take note. Funding agencies will have various requests for you that include things they’d like to see in your application and things they wouldn’t like to see.

There may also be a checklist for completed requirements. If that’s the case, you can use the checklist to track your progress and make sure you don’t miss anything. Budget your time to make sure you’ve got enough time to get everything together that is required of you before the deadline. You don’t want to rush. It can lead to mistakes, which will automatically disqualify you in most cases.

Similarly, if you don’t complete and submit the proposal by the listed due date, your application will automatically be denied. We can’t stress this enough—give yourself enough time!

You’ll also see in the guidelines that a grant proposal must include information submitted in a specific order. Make sure to do this, and follow the instructions for each section exactly. Funders will most likely reject your application if your proposal is not in the correct order.

There are additional requirements for proposals that can include submitting the proposal to a specific address or department, rules about how you can submit the application, and reporting leadership or major staffing changes after you’ve submitted your proposal.

Do your diligence and read the guidelines and instructions carefully. Grant proposal reviews can be the best way to learn what to expect. That said, there are some elements, or sections of information, seen across many different types of grant proposals. These can include:

• A cover sheet or letter of intent that allows the agency to estimate how many independent reviewers will be needed; it also helps the agency avoid potential conflicts of interest in the review
• A short executive summary, or “abstract” in the non-profit world, summarizing your grant proposal
• A table of contents; it should help the reviewer find what they need quickly and easily should they want to flip to a specific section
• A needs statement and problem statement describing the purpose of your project, the need you’re addressing, or problem you’re solving, and why the project is important
• A project description or narrative explaining the project you want to fund in greater detail; you can separate different ideas into sections to better explain each aspect of your project and review the expected outcomes; this description can sometimes be included in the executive summary
• A list of your goals; ideally you will pick SMART (Specific, Measurable, Attainable, Realistic, Timeline) goals
• A description of the methods you will use, in addition to project management plans and timeline, illustrating how you will achieve your goals and objectives
• A staffing list showing how you will staff your project
• A detailed budget explaining what the money will be used for
• A cover letter providing an introduction of yourself or your business as the grant seeker, in addition to a description of your ethos, professionalism, and proposed project or business goal

You will most likely need to include information about yourself and your business as well, including:

• Your business’s mission and history
• Your business’s financial health and stability
• Any additional support documents, usually in the form of appendices; additional records, endorsements, tax status information, personnel bios, letters of support, etc.

Including this information is not only important, it’s necessary. Without it, your application will be disqualified.

Remember, this isn’t the exact order for every grant proposal. Proposals vary from funder to funder, and each may ask for a different order that the information above should be included. It’s vital that you follow the grant’s instructions exactly and include everything that’s asked for.

Before You Start, Research

Before you start writing your grant proposal, you’ll want to research the grant or grants you are applying for and the organization to whom you are submitting your proposal. This is part of the pre-award phase, covered in more detail on grants.gov .

Also consider who your audience is, what the grant’s expectations are, and how you will achieve your goals if you secure funding. To properly prepare for your application, it’s important that you:

• Follow the steps for developing a grant proposal listed above; this means clearly defining what you want to do, why you want to do it, how you’ll do it, when you’ll do it, and who you’ll do it for—remember to be SMART when defining your goals (Specific, Measurable, Achievable, Relevant, and Time-bound.)
• Identify an awarding agency or organization that funds projects or goals like the one you have in mind and figure out if their goals align with your own.
• Identify a grant funding opportunity before you begin the application process; it’s important that you find a grant that matches your proposal and goals and a funder whose mission aligns with yours.
• Review the agency’s grant proposal guidelines, eligibility requirements, and instructions document to determine if you are eligible and have everything on hand that they’ll require.
• Register to apply for grants through websites like grants.gov and sbir.gov ; depending on the agency, you will have to go through several steps to register and may be required to complete different types of registration to receive all the necessary identification.
• Review any grant proposal samples you might have or can find in order to get a better understanding of what a good or bad proposal looks like.

Research will help you identify a grant you can actually apply for, an agency that will want to work with you, and a better feel of what the funder’s interests actually are. This will vary from funder to funder, but doing your research will help greatly.

How to Write a Small Business Grant Proposal

The grant writing process can be quite arduous. But, there are a variety of ways to approach it. The best way you can handle the writing process, in our experience, is to begin with great research, followed by developing an effective proposal that carefully follows all the instructions and guidelines a funding agency provides, including everything they ask for. It’s all about giving the information that is required, not pushing the information that you want.

After taking all the necessary steps, such as registering your business in the proper places, identifying a grant funding opportunity, and determining your eligibility, you’ll begin preparing your written application and developing your proposal.

Below we break down the basic approach to writing a small business grant proposal based on our own experience as a small business.

Keep in mind that this is a guide for you to learn how to write a proposal. We outline a general approach of how to write a small business grant proposal. It will help you be well-prepared to begin the writing process, but does not necessarily follow exactly how a funder will want you to put together your proposal. Remember to follow instructions carefully!

Be meticulous in your following of the proposal’s instructions. This means including all the necessary documentation, completing the required forms, and staying on top of deadlines.

Write Your Cover Letter

You can start by writing your cover letter. However, it may help to leave this till the end of your application, as you might have a clearer idea of the main parts of your proposal and their value.

That said, if you do start with your cover letter, make sure to keep it short but impactful—you need to capture the attention of the agency’s reviewers.

Say what you need without using too much fluff, being as direct as possible without missing the important parts. And make sure to connect your project and goals with the funding agency’s own. If you can make a connection between their mission, funds, and your proposed project, you will have a better chance of getting approval.

Write Your Executive Summary

Next, write your executive summary. This serves as an overview of why your organization wants the grant, what your funding needs are, and how you plan to follow through with the project. Be as engaging as possible, using short and clear sentences that concisely illustrate the main aspects of your proposal.

Introduce Your Business

You can introduce your business next. Share as much relevant information as you can about your infrastructure, history, mission, experience, etc.

Here you include a biography of key staff, your business track record (success stories), company goals, and philosophy; essentially, highlight your expertise.

Client recommendations, letters of thanks, feedback from customers and the general public are must-have things to write in a grant proposal.

Also include all valid industry certifications (ISO or Quality Certifications), licenses, and business and indemnity insurance details.

You need to show that your company or organization has the capacity and the ability to meet all deliverables from both an execution perspective but also meet all legal, safety, and quality obligations.

Write Your Needs & Problem Statements

Now, write your needs and problem statement. It should illustrate the problem you will solve and how the grant funds will help you do it. It will be important to convey the scope of the problem or need of addressing and what sets you apart from others trying to solve the same problem or need. It can be helpful to include any research you’ve done on this matter as well.

Don’t rush this section of the proposal. It’s a critical element. Craft your argument patiently, and make sure to use any supporting data and research you have to back up your argument and plan.

It’s important to keep the language simple as well, as there is a big chance the reviewer doesn’t have the same technical expertise you do. Keep jargon to a minimum, or fully explain what each term means, in order to keep things clear.

Write Your Project Description

Next, write your project description. Clearly explain your goals for the project, how you plan to achieve those goals, and how the grant funding will help. Stick to SMART objectives, ones that can be easily tracked and measured. Doing so will help you demonstrate your eventual successes to the grantor, an important part of the grant process later on.

When you explain how you plan to achieve your goals, it can help to include specific information about your project’s timeline, budget, staffing, the resources and community you’ll leverage, and why you’re in a strong position to tackle a problem or need. It can also help to explain how you will track your project and goals, evaluating your overall success.

Ideally, your project description provides a clear picture of your goals, how you will achieve those goals, what you plan to do with the funds, and how you will manage and measure your project’s progress. If you tie your goals into the funding agency’s mission or goal, you will build an even stronger case for your business.

Write a Detailed Budget

After that section, you will need to write about your budget. It’s critical that you provide a detailed project budget that outlines how you will use the funding and what your operational costs will be. This will also serve to explain your expenses and justify the amount of money you’re seeking.

Provide any financial documents you may have to back up your budget here, and try to stay within the funding limits the funding agency is offering. It’s important to neither overquote nor underquote yourself, because while you might secure the grant by underquoting, you may not walk away with enough funding for your project. Overquote and you may see your application rejected.

When we say provide a detailed budget, we mean it. Include information about all of the costs, whether they’re direct or indirect. This can include everything from personnel, materials and supplies, and equipment to travel costs, advertising, utilities, insurance, and more.

Remember to check your numbers. You want to ensure they’re accurate. Otherwise, your application might not make it through the review process. Simple errors like an incorrect decimal point or forgotten number can significantly distort your budget. If you need to, leverage a team member who is excellent with numbers.

Perform a Final Review & Have Your Team Help

After you’ve finished writing, attached all the necessary documentation, and completed the required forms, you need to review your application! Make sure you have:

• Followed all the instructions
• Stuck within the guidelines
• Included all the necessary documentation
• Completed the required forms
• Formatted your proposal correctly
• Eliminated simple spelling or math errors

It can help to have others review your application as well. They can bring a different perspective and fresh eyes to the proposal and catch things you may have missed. In fact, it can help to have as many people you trust review the proposal. When you’re confident there are no errors, it’s time to submit your proposal.

Properly Submit & Track Your Application

Depending on the funding agency you’re submitting your application to, there will be different instructions for submitting. Figuring out what these submission processes look like can sound a little daunting, but each group will provide clear instructions somewhere on their website on how to properly submit your proposal.

It will be important that, once you submit the application, you make sure to track it to address any errors that are flagged and view the assembled application to ensure it is 100% accurate.

Once you’ve submitted, you can check online that your application has all the correct information and hasn’t been flagged for errors. After making sure your proposal wasn’t flagged, all you can do is wait for a response from the funding agency.

If the review process goes well, you may be asked to provide additional information. The way this request is handled can vary from department to department. For example, the NIH uses the Just-in-Time (JIT) process, located in its eRA Commons .

If you’re selected to receive funding, you’ll be sent a notice that you have been selected for the award! In the case of the NIH and the SBIR/STTR programs, you’ll receive a Notice of Award (NoA) , the official grant award document the department uses to notify an awardee the grant has been made. From there, you will be able to access more information on how to manage the award, and what the post-award process and requirements entail.

In addition, you will gain access to a wide number of agency resources and programs, helping you maximize the benefits of your grant funding.

While the approval rating for grants has increased through 2022, grant funding is highly competitive, and there is a big chance your proposal will be rejected. Don’t give up! It’s important that you keep trying. If the review does not go well, you will be able to reach out to the program official to discuss next steps. You can review feedback, address the issues, and resubmit your application .

12 Tips for Writing A Successful Business Grant Proposal

Below are steps to writing award-winning grants that you can use to improve your proposal, potentially increasing your chances at writing a small business grant application that will get approved.

Develop a Game Plan

Create a game plan for where you’re headed. Don’t dive into effort without knowing exactly what you’re doing. You’re going to want some mode of operation to complete the grant writing process, and a game plan can help you do that. In fact, you’re already using a game plan right now: learning how to write grant proposals in an effective way.

Don’t Rush & Pay Attention to the Agency’s Goals

First and foremost, don’t rush your writing. Grant applications can be long and grueling, and it can be easy to make mistakes if you try to rush through the grant proposal writing process.

Hopefully you start early enough so that you can take your time writing before the deadline gets closer. Making mistakes can make it take even longer to complete your proposal, and will lead to a rejection.

Taking your time will undoubtedly make it easier to craft your story and proposal, leading to a more developed proposal narrative and project description before you start writing grant applications. Having a strong story and a detailed proposal will help you stand apart from other grant applicants, clearly explaining the what, why, and how of your proposal.

Use Rich Media When You Can

Use pictures, charts, and graphics if permitted. Using rich media can help your proposal come to life and convey important points in different ways. While this may be harder to do with certain applications, look for instances where you can add visuals.

Research Prior Winners

If there are previous grant winners for the specific grant you’re applying for, review their business and the project. There may be a connection or similarity between your business and a prior winner that you can integrate into your proposal.

Seeing what kinds of businesses are awarded a certain grant can help you narrow down if your business is a good fit, what you could do to increase your chances, and ultimately help you save time by not applying to a grant you’re unlikely to land.

Search Through Local Grants First

It might be easier to secure a local grant than a federal grant offered nationwide. While federal grants can be more appealing—the award is typically larger—local grants are sometimes less competitive. Start your search by looking at locally offered grants, and expand your search as you rule out grants you might be able to apply for through your city, the state and regional levels.

Apply for Grants of All Sizes

In addition to searching for local grants first, you should also pay attention to funding opportunities of all sizes. Smaller grants can sometimes be easier to secure, and doing so can even make your business more appealing to agencies offering larger grant funds. Showing the support you’ve already received can make you more attractive to grantors.

Use a Team Approach

It’s often helpful and more effective to assemble a team to write your proposal. Ideally you can include people who have review proposals before or someone who has experience as an editor. Your choices do not have to be limited to your business, you can find people outside your organization to help with the process.

Approach The Writing Process Like a Reviewer

It can help to think about your grant proposal like a peer reviewer, rather than a business owner. The funding agencies you’ll send your applications to always have long-term organizational goals and objectives that you will want to appeal to. If you can set your proposal apart from others by showing how your use of the grant funds will directly align with the funding agency’s mission, you may stand a better chance at securing approval.

Provide Up-To-Date Information & Complete All Requests

Provide relevant up-to-date information. If you provide out-of-date information, you will come across as dated. This relates to completing all requests. Remember to give the funder 100% of what they ask for. This means following instructions exactly. You want to provide the information they need, not push your information on them.

Include an Evaluation

Include an evaluation that clarifies how you will evaluate your project or program’s performance. Determine a way to evaluate the project you’ve just received funds before. Will it be internal or external? Funding agencies typically look at evaluations very favorably.

Try, Try, Try Again

Even people who have a lot of experience writing grant proposals face rejection. In fact, most applicants face rejection more than approval. That said, the grant writing process can be highly productive. You get to dial in your objectives, methodology, and more, clearly defining what problem you’re addressing, how you will achieve your objectives, and more.

Don’t let rejection stop you. Try again and incorporate whatever feedback you can get a hold of into your next proposal.

Think About Hiring a Grant Writer

It’s no secret that grant writing can be difficult. If it’s proving too difficult or time-consuming, consider hiring a grant writer to help you complete and submit your proposal. Although these professionals can be expensive to hire, it may be worth the money in the long term.

The writer will likely know the type of language to use to make your application stand out in addition to the correct formatting. Their expertise in grant writing can make the process much quicker as well.

What Makes a Good Proposal?

A good small business grant proposal has a number of identifiable characteristics. None of which are very surprising:

• Easy to understand; it doesn’t need to be sophisticated, it needs to be understandable
• Proposes something that is doable within a certain timeframe
• Clear and concise
• Details what will be done, when it will be done, and how it will be done
• Tells a compelling and exciting story; what led up to your business’s decision to go in this direction, and what benefits people will experience
• Has excellent flow and continuity
• Visually appealing
• Engages the reader and provides social proof

If your proposal has all of these characteristics, it doesn’t guarantee you will get approved. But, it does increase the likelihood you will secure the funding you need. Having a well-written and visually appealing proposal, in addition to compelling research and data, is essential.

What Makes a Bad Proposal?

Sure enough, bad grant proposals have some common traits as well. These include:

• Lacks clarity; make sure the funder knows what you’re proposing to do
• Loaded with errors; if you can’t take care of proposal, how will you treat the money you’re provided
• Unrealistic expectations
• No clear outcomes
• Lack of alignment; doesn’t match up with funder’s goals and how the funder wants to see the world
• Bores the reader; you want the proposal to excite the reader by proposing a brighter future

Bad writing, no matter the context, is just that: bad writing! Even if you believe your proposed project has all the marks of a winner, you will still need to make sure your grant proposal is well-written and thought out to help stand out from all the other applicants and make it easier for peer reviewers to understand your proposal.

Types of Grant Proposals & When to Use Them

There are several types of grants small business owners can apply for. Your eligibility for each type will depend on a number of factors. When to use each type will vary based on your proposed project and goals as well.

Federal Grants

Federal grants are a type of government grant or economic aid the US government provides from the funds made available through the general federal revenue. The government gives grants to stimulate the economy and draws from the U.S. general federal revenue. Grants can be funds for a portion of a certain project or organizational costs, or include complete funding for a project or research.

There are more than 1,000 different grant programs available to businesses and individuals that qualify, distributed by 26 grant-specific agencies across 21 distinct categories.

State Grants

State grants are need-based, state-specific awards that usually provide a smaller amount of funds than federal grants. As they are state-specific, there is often less competition, making them more attainable for small businesses. While they are smaller than a federal grant, state grants can provide the boost an organization needs to carry a project or program further, and demonstrate the project’s attractiveness to other granting agencies.

Local Grants

Local grants are awards issued by a city, county, or township, or any other local government department or agency. that stimulate the economy directly around them. Applicants are only eligible for local grants if they meet specific requirements, the most obvious being whether or not the county or city deems that the business is part of that area. This is typically true if the organization provides services to the city and its residents.

Corporate Grants

A corporate grant comes directly from a major corporation. Like federal grants, corporate grants will have various requirements, provide different amounts of funding, and be suited for specific or broad types of business or research. Companies generally set aside capital at the beginning of the fiscal year and host competitions to distribute the funds to qualified businesses.

Other Types of Grants: Nonprofits

In addition to the grants dedicated to for-profit businesses, there are four types of non-profit grants. These are dedicated to and designed for non-profit organizations and businesses.

It may not apply to you and your business, but it’s worth mentioning. The four types include: competitive grants, continuation grants, pass-through grants, and formula grants.

Competitive Grants

Nonprofits, universities, colleges, K-12 schools, and government organizations can apply for competitive grants. Occasionally, a small business may be eligible to apply as well. Competitive grants, like any grant, are submitted for approval and reviewed by a team of reviewers who make a decision to fund the proposed project or not.

Competitive grants simply mean the grant application is competitive and involves an approval process that is performed by a committee or board of directors, who base their decision on different criteria. This also means the grants are discretionary, and do not need to be awarded.

Formula Grants

Formula grants are non-competitive, and are typically awarded to support larger programs. Like a competitive grant, formula grants award funds that are distributed to businesses and organizations based on meeting specific criteria. Unlike a competitive grant, these awards are distributed to applicants based on a statistical formula and overseen by a legislative body.

All applicants that meet the criteria will receive funding, but the amount is based on certain benchmarks. This means formula grants are always awarded. Awardees can include states, local governments, territories, and other types of government organizations.

From there, states may be able to allocate money to organizations and businesses for a specific activity. The amount the awardee distributes can be based on the numbers an organization serves or the number of residents in the community.

Pass-through Grants

Like federal, state, and local grants, pass-through grants come from the federal government. The funding is distributed to a state or local government, who then passes on the funding to different organizations, institutions, and businesses. Eligible applicants can apply to states or municipalities for federal funds to stimulate the local economy and make an impact in a specific community or area.

Continuation Grants

Non-profit organizations can use continuation grants to renew a previously awarded grant for an additional amount of time. Without a continuation grant, the funding for the project would expire. These grant opportunities are also an opportunity for the awardee and funder to foster a relationship. While continuation grants are discretionary and mostly available to existing awardees, new applicants may be considered.

How to Find Grants for Small Businesses

There are different databases available online that you can access to search for various small business grants. Some are free, while others require a subscription.

Below we review government grant databases on the federal, state, and local levels, as well as corporate grants you can apply for and the databases you can use to search for private grants.

Federal Small Business Grants & Databases

Government agencies are among the biggest distributors of business grants, supporting a range of enterprises from environmental conservation to child care services. Applying may seem intimidating, but federal grants are great opportunities for small-business owners looking to grow.

Grants.gov allows you to search for grants based on category, eligibility, agency, and funding instrument type. It lists all of the grant opportunities currently available across more than a thousand different programs as well as closed and archived opportunities. It aims to simplify the grant search and application process.

SAM.gov is an official US government website. It is a central database for everyone who makes, receives, and manages federal grants and awards. Government contractors can use SAM, short for Systems for Award Management, to search for grants and contracts and view contract opportunity reports . To use the site and do business with the US government, you need to register your business. Learn more about the website’s requirements and features using its  help center .

USDA Biotechnology Risk Assessment Research Grants

The National Institute of Food and Agriculture (NIFA) offers a wide range of grant programs for agriculture- and agriculture science-based research and business initiatives. One such program,  the Biotechnology Risk Assessment Research Grants (BRAG) program , provides funding to support research that will help regulatory agencies make “science-based decisions about the effects of introducing into the environment genetically engineered organisms (GE).” This includes a wide range of organisms, from plants, microorganisms, fish, and birds to mammals and other animals.

Businesses can view BRAG’s Request for Applications (RFA) to learn more about the grants program, funding opportunity, award information, eligibility information, and more. Businesses can also apply for a grant directly on the agency’s website.

USDA Rural Business Development Grants

The U.S. Department of Agriculture (USDA) oversees and manages the Rural Business Development Grant program . It provides funding to strengthen and grow small businesses throughout rural communities.

In order to qualify for funding, businesses cannot have more than 50 new employees. Additionally, the business must have less than $1 million in gross revenue. It needs to also be located in an eligible rural area . Grant proposals are accepted only once per year through the local or state USDA Rural Development offices.

SBIR/STTR Programs

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs enable US-based, for-profit small businesses to become involved in federal research & development. The STTR also includes a partnership between the small business and nonprofit research institutions to formally collaborate in Phase I and Phase II.

These programs include a searchable solicitations database you can explore to find potential funding opportunities. These contract opportunities are available through different funding agencies, including the NIH, NSF, and more:

The National Institutes of Health (NIH) has a funding database that allows researchers to search for different types of grants, contracts, and even programs that help repay loans. There is also research training and career development available. You can subscribe to their weekly email newsletter that summarizes the funding opportunities posted each week and stay up to date with what solicitations are currently open.

The National Science Foundation (NSF) has an opportunities database that allows you to filter their opportunities according to different factors like award type, directorate, division, and education level. The database lists current, available opportunities with their respective due dates.

However, you can find the agency’s archived funding opportunities on its website as well. Reviewing the archived listings can give you a better idea of what the NSF has funded in the past, what they may fund in the future, and whether or not any of it applies to your R&D.

The US Department of Energy (DOE) lists funding opportunity announcements (FOAs) on their website according to offices within the department. You can search through its database based on program, fiscal year, and post date or close date. Additionally, the DOE lists Open Lab Announcements and Closed Lab Announcements as well.  

Through the Office of Small Business Programs (OSBP), the US Department of Defense (DOD) offers a number of grants, contracts, and funding opportunities for organizations and small businesses performing research and development.

OSBP manages a number of DOD programs, from the Mentor Protege Program and Indian Incentive Program to DOD small business program funding, market research, procurement goals, and contracting processes and activities. You can explore the various programs managed by OSBP and search for contract or grant opportunities on its website. These opportunities are mostly applicable to small businesses interested in commercializing their R&D.

State & Regional Small Business Grants & Databases

Economic development administration.

The Economic Development Administration (EDA) is an agency overseen by the Department of Commerce (DOC). It provides grants, resources and technical assistance to communities based on local business needs and conditions in order to stimulate and support economic growth and development while promoting entrepreneurship.

You can search the site for current and previous funding opportunities spread across the agency’s various programs. Additionally, you can search the economic development directory for regional offices and local resources.

State Business Incentives Database

The State Business Incentives Database is a database created by the Council for Community and Economic Research (C2ER) . With close to 2,000 programs from around the US, the database gives business owners, economic developers, business development professionals, and economic researchers a place to search for and compare various incentive programs.

Its site includes a map feature you can use to search for grants based on location, and provides information on tax credits and exemptions. To use the site, you must have an account. However, accounts are only available to members of C2ER.

California Grants Portal

The California Grants Portal was developed by the California State Library. It provides a central location for state grant opportunities, allowing state grant-making agencies to add and update their award information, and for grant seekers to search the database for opportunities. This makes it possible for all state grant opportunities to be searchable online.

Each listed grant includes a summary of what is needed to apply and how, along with links that businesses and organizations can follow to learn more. To the same effect, the California Grants Portal site includes an FAQ section .

State Trade Expansion Program

The State Trade Expansion Program (STEP) , provides state and territory governments with funding to distribute to small businesses with export development.

Supported by the SBA, STEP helps small businesses cover the costs to start or expand into international markets. Funding and eligibility requirements vary based on your state, but the money can be used to participate in a variety of business activities.

California Office of the Small Business Advocate

The California Office of the Small Business Advocate (CalOSBA) supports economic growth and development in California, ensuring California-based small businesses and startups have the support and resources needed to search for programs and understand regulations.

CalOSBA’s many funding programs include the California Microbusiness COVID-19 Relief Grant Program, California Small Business COVID-19 Relief Grant Program, California Dream Fund, and more.

Minority Business Development Agency Centers

The Minority Business Development Agency Centers (MBDA) is a nationally ran network of business development centers that support the growth and promotion of minority-owned small businesses. This includes helping businesses secure funding and contracts and compete in emerging markets.

Search for your local MBDA center and programs to apply for various types of funding, including state and local business grants and loans. The agency also typically holds a small-business grant competition annually. You can find contest updates on MBDA’s website.

Corporate/Foundation Small Business Grants & Databases

Many corporations and larger companies offer nonprofit and small-business grants. While some corporations work solely with nonprofits, others also provide funding to for-profit small businesses.

GrantWatch is a grant listing directory that currently features more than 28,000 grants, funding opportunities, awards, and archived grants—some of the archived grants will become available again as well. These grants come from a wide variety of sources: corporations, foundations, and government agencies on the federal, state, and local levels.

While GrantWatch can be an excellent database to search for grants , it does require that you become a member. With the free account, you gain access to a number of features and can search for grants using different dimensions, such as location and grant type.

However, if you want to get highly granular with your searches, access complete grant information, and access direct links to Requests for Proposals (RFPs) in order to apply, you’ll need to sign up for a paid account. The website also provides a wide range of resources, news, and more.

Sloan Foundation

The Sloan Foundation offers grants that support original research and education focused on science, technology, engineering, and more. The foundation’s funds are provided through the accumulated wealth of Alfred P. Sloan, and its mission is to use its funds and grantmaking abilities in the service of the public good.

The foundation selects projects to fund based on proposals submitted by both individuals and teams with original and innovative ideas. It is most interested in projects that have an expected return to society, show strong methodological characteristics, and do not yet have wide access to funding through government agencies, the private sector, or other foundations.

You can learn about the foundation’s grants , its grantmaking strategy, what it doesn’t fund, its grant application process, and more on its website. It also provides a searchable grants database you can use to see what’s currently available and archived.

GrantForward

GrantForward is a funding opportunity database and recommendation service created by academics for researchers. You can search for grants using a specific keyword, however, in order to get complete use of the site and additional searches, you’ll need to create an account. Free trials are available.

GrantForward uses a search algorithm alongside a team of specialists to continuously add new and up-to-date funding opportunities to its database, making sure your searches are as relevant and current as possible. It also provides search filters that make it easy to quickly find a funding opportunity that fits your needs.

The database includes a wide range of grant types you can search through, from fellowships to post-doctoral to equipment, facility, and organization grants. In addition to searching for grants, you can find pre-solicitations and awarded projects as well. However, you’ll need an account to complete these searches.

Instrumentl

Nonprofits and professional grant writing consultants rely on Instrumentl to match with the right funders, identify trends, and track and manage grants.

While Instrumentl works most closely with nonprofits, helping match grant writers with private and corporate grants their organizations can use to achieve specific goals, it also provides an extensive database for other opportunities. This includes federal and state grant funding opportunities.

You can search the website’s grant database by focus area, location, or foundation . In addition to its databases, you can leverage Instrumentl’s educational resources to better understand how to use Instrumentl, improve your grant writing, and more.

Visa Everywhere Initiative

The Visa Everywhere Initiative is a grant competition that offers funding to tech-forward startups across five different regions around the globe. Applicants must show how they’ve developed a product or service that creatively involves Visa’s products.

Visa will select the top five finalists in each region — and these businesses will move forward to a global finals event. The overall winner of the competition is awarded a $100,000 small-business grant. Additional grants are awarded to second- and third-place finalists, audience favorites, as well as regional and local winners.

FedEx Small Business Grant

FedEx’s annual grant competition awards more than $250,000 to 10 small businesses. This includes $4,000 in FedEx print and business services and a $50,000 grant to its three grand prize winners. While the 2022 contest has closed, it opens up again each year. Dates are posted to the company’s website once they are finalized.

The FedEx small business grant, as one would expect, is available to US-based, for-profit small businesses that have been in operation for a minimum of six months. Businesses can have no more than 99 employees. You can visit the site’s FAQs to learn more about eligibility requirements and more.

fundsforNGOs

fundsforNGO provides a wide range of resources and services for countless industries . It works to improve access to resources and enable a more sustainable environment. The organization accomplishes this by researching, developing, and curating content that supports the growth and sustainability of nongovernmental organizations (NGOs) and individuals working specifically in poverty alleviation and sustainable development.

Its many features include business intelligence, training, publications, and networking. However, most importantly for you, it also provides searchable databases of grants, donors, and proposals aimed to help NGOs find the information they need and track funding opportunities. In addition to its databases, fundsforNGOs also assists with grant writing, helping you plan and create your proposals.

Additional Resources

There are additional resources you can rely on to help with your search for grant funding. This includes various organizations that provide free help for your business. Many sources you can find through sba.gov and sbir.gov, however, you can also review the agencies below.

Small Business Development Centers

Small Business Development Centers (SBDCs) offer support to small businesses and entrepreneurs. There are local, regional, state, and national offices located across the country, so it can help to find one closest to you.

Some SBDCs are associated with local universities or a state’s economic development agency, as well, and can help connect you with small business grants, federal grants, and business financing opportunities. SBDCs generally offer training, counseling, and technical assistance in addition to support with grant funding.

For example, an SBDC can usually help you create a compelling business plan and pitch for your business, and help you understand how you’ll want to use the grant money you’re seeking out.

This also includes navigating the grant process. SBDC advisors have a lot of visibility locally and can help connect you with small business grants.

SCORE is a nonprofit organization supported by the SBA. It provides free entrepreneurship training, tools, and mentorship to US-based small business owners. Like SBDCs, SCORE is a free online resource entrepreneurs can access when they need help.

You can use SCORE to connect with a wide range of experts based on zip code for free. You can also request a match, search for a business mentor, or find your local chapter to get the advice or expertise you’re looking for. The SCORE mentor you’re matched with will hopefully be able to identify local grant opportunities for you and review your pitch or proposal to ensure it’s compelling and well-written.

In addition to mentorship, you can access a variety of workshops online and in-person. Browse through SCORE’s library of webinars , on-demand courses , and local workshops to find a class that can help you improve. Live classes are also available if you can’t attend workshops in person.

Grant Resources Center

The Grants Resource Center (GRC) is part of the American Association of State Colleges and Universities. This subscription service helps college/university offices secure more funding from federal and private groups.

It provides publications on a fixed schedule, management resources , funding resources , and a database where you can search for grants . Searching for a grant requires an account with GRC.

Procurement Technical Assistance Centers

P rocurement Technical Assistance Centers (PTACs) provide assistance to businesses looking to work with the US government, Department of Defense, and other federal, state, and local government agencies. Most of the assistance provided by your local PTAC is free.

If you need to determine if your business is ready for government contracting, eligible for small business certifications, register in the correct place to begin the process, or assistance with researching past contract opportunities, then your local PTAC can help. You can search the SBA PTAC database to find a center near you.

You can also work with a procurement center representative (PCR) if you need help securing government contracts. Because PCRs are able to see government procurement strategies before they’re announced, they are in a good position to help you in touch with a small business opportunity.

Additionally, PCRs also help carry out SBA policies and programs, assist small businesses with payment issues, conduct market research, and provide counseling with the contracting process.

Small Business Grant Proposal Templates

There are many free online grant proposal templates to choose from. A template can help you put together a visually appealing proposal or give you an idea of how to format your own proposal.

We suggest you use a template as a study guide or reference point rather than your actual proposal only because the grant you are applying for may require different formatting or information. That said, here are some resources that provide small business grant proposal templates:

• PandaDoc grant proposal template
• Jot Form grant proposal PDF templates
• Wise free grant proposal template
• Sample.net small business grant proposals in PDF
• Technical Writer HQ grant writing templates
• SampleTemplates grant proposal samples & small business grant proposal templates
• Template.net grant proposal word templates

Conclusion: Applying For a Small Business Grant With Confidence

As a small business owner, things can feel pretty daunting at times. Being able to cover costs, push ahead on new programs or initiatives, and keep everything going requires significant cash flow. Luckily, there are a number of grant funding sources available to small businesses in the US.

Knowing what the grant writing process looks like and how to write a grant proposal before you get started can be a great help, reducing the amount of time, energy, and effort required to put together a winning grant proposal. This guide can serve as the first step toward building the knowledge and confidence needed when applying for a grant, and will make it easier to secure the funding you need to bring your idea to light.

Excedr has worked with a number of clients who secured grant funding in order to fund research and development, specific business initiatives, and provide services to the communities around them.

In some cases, that grant funding was available to use to lease lab equipment. By leasing the lab equipment they needed, our clients were able to extend their funding and save more for their research and development efforts.

In other cases, the grant funding was able to cover a client’s R&D or business costs, freeing up more room in their budget for equipment procurement and other initiatives.

Rather than put all that extra money into purchasing a few pieces of equipment, our clients leased instead, saving money on upfront costs and spreading out payments via manageable and consistent payments. If you’re interested in learning more about our leasing program , our team will be happy to provide you with more details. Contact us and let us know how we can help with your leasing needs.

Good luck on your grant writing journey. Securing grant funding can be an amazing moment and opportunity to accomplish great things!

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• Source of Funds Examples in a Business Plan: 8 Suggestions
• Learning Center
• Small Business Loans

A solid business plan is one of the most important documents you’ll need to create for your company. This document provides a roadmap for your company’s future developments. However, no growth can occur without a sufficient amount of working capital. That’s why your business plan should include a source of funds section – it can remind you how to maintain the cash flow your company needs.

There’s another reason this part of your business plan matters. It can show certain lenders how much money you need beyond what the funding sources in your business plan can get you. That said, not all lenders will require you to share a business plan. For example, SmartBiz’s loan approval requirements don’t include business plans among the necessary paperwork. Either way, below are some source of funds examples in business plans.

What is a business plan?

A business plan is a document that guides your company’s growth. It helps define your business goals and provides a clear overview of how you’ll achieve them. You can also use it to plot out your marketing, operational, and sales approaches. Your business plan can be the foundation of a strategy to minimize risk and maximize growth.

Another reason why solid business plans are essential is that you’ll often need to provide them as you apply for business loans. Business plans provide an in-depth look at a company’s plan for profits, so lenders can more easily judge the borrower’s likelihood of repayment. Lenders are much more likely to finance borrowers whom they believe can pay back the loan amount in a reasonable timeframe.

8 source of funds examples

Having a source of funds – sometimes several sources of funding – is vital to growing your business . Common funding options include business loans, and sometimes, to qualify for them, you must show lenders your other funding sources. Understanding the below source of funds examples in business plans can help you better structure yours.

1. Personal savings

When you’re just getting your business off the ground, sometimes, the fastest way to fund it is directly from your current savings. However, entwining your personal savings into a company that could fail is a risky prospect – but it also shows commitment. Lenders and investors often respond well to a borrower who’s ready to go the distance with their ideas.

2. Money from friends and family

Money from family and friends, which you’ll also see called “love money,” is a viable source of funds in your business plan. However, just as it’s risky to get your own money wrapped up in a business, it’s dangerous with other people’s finances too. Plus, accepting money from a loved one can come with drawbacks. For starters, not everyone in your life has much to spare in the first place. Furthermore, if you borrow money from friends or family and you can’t repay it, the relationship could be damaged.

3. Federal and private grants

Occasionally, your business model can put you in line for federal grants. That said, rare is the business that qualifies for federal grants – technically, the government does not provide grants for small businesses growth. However, private companies ranging from FedEx to the NBA offer grants to small businesses that fit certain criteria. If there’s a chance your company could fit these criteria, you can include private grants as sources of funding in your business plan.

4. Share sales and dividends

Selling shares of your company to investors – as in, anyone who buys stocks – falls under a category of funding known as equity financing. This arrangement can be lucrative, which is a main reason why you see so many companies having initial public offerings (IPOs).

However, equity financing has a few drawbacks. For one, you’ll no longer have complete control over your company's future, as stockholders dilute your ownership. Additionally, you’ll have to account for dividends in your financial planning. You pay these sums to your shareholders every quarter.

5. Venture capital

If you need a large amount of cash, venture capitalists can be a viable option. Typically, though, venture capitalists are only interested in funding startup businesses in the tech sector with high growth potential.

Venture capital is a high-reward but high-risk funding source. It often requires you ceding a certain amount of ownership – and thus control – of your business. Furthermore, if your business fails, you may still need to repay any venture capitalists or firms that have funded your operations.

6. Angel investors

An angel investor is a wealthy private individual who invests in small businesses to help them get off the ground. They tend not to offer as much starting capital as a venture capitalist, but they can make up for the smaller amount with experience. Angel investors are often experts within a specific industry and put money back into it by investing in newer businesses within that sphere.

Although you’ll have to give an angel investor some control over your company, their experience and network can help your business grow. Additionally, the word “angel” in their name reflects that they typically don’t ask for their money back if your business fails. That makes them a safer bet than venture capitalists.

7. Business incubators

Unlike the previous funding options, a business incubator doesn’t offer direct monetary support. Instead, incubators help fledgling businesses thrive by allowing them into their workspace and letting them share resources as they get started. This type of funding is indirect – you’ll rarely get direct cash infusions, but you’ll get resources that would otherwise cost you money. It’s common in high-tech industries such as biotechnology, industrial technology, and multimedia.

8. Bank loans

Bank loans probably ring a bell for you. When a current or aspiring small business owner needs additional funds, these loans are often the first thing that comes to mind. They’re among the most in-demand funding options available given their large funding amounts, long-term repayment periods, and low interest rates . However, their high amounts introduce lender risk that can make them difficult to obtain. To minimize risk, most lenders impose strict qualification criteria that you might not make.

Why do you need to provide sources of funds in your business plan?

Providing a source of funds in your business plan paves a path toward obtaining and using your funding. Knowing where your money is coming from and what you’re spending can help with strategic financial planning. It also minimizes the chances of your business partners spending money the company doesn’t actually have.

In a lending context, your sources of funds may help you qualify for any loans you need in the future. Depending on the funding sources you’re using, lenders may view you as someone able to repay the debt financing they offer. For example, using personal savings shows your commitment to your business, meaning you’re likely a reliable borrower who won’t flake on a loan. You’ll show your commitment to your company and your business at the same time.

Parting thoughts

Reliable funding sources are essential to achieving your company’s objectives, and their presence in your business plan can help you obtain more funding. Namely, certain entities that offer small business loans require business plans as part of the borrower approval process. When your approval plan clearly shows why you need the loan money and how else you’re getting funding, lenders may trust you more.

However, certain lenders don’t require business plans. In fact, when you apply for SBA 7(a) loans , bank term loans, or custom financing through SmartBiz ® , you don't need a business plan. Check now to see if you pre-qualify * – the business funding you need might be closer than you think.

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The SmartBiz® Small Business Blog and other related communications from SmartBiz Loans® are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial processionals for further information.

Proposal Templates

Free proposal templates for any profession!

Business Proposal Templates

A business proposal is used to pitch products or services to clients with a specific goal (i.e., investment, sales). Business proposals serve as a valuable and formal opening for the proposing business, thus often catering to the recipient’s interests.

Business Proposal vs. Service Contract

• Business Proposal – A non-binding business or project plan explicitly presenting estimated costs and revenue.
• Service Contract – Legally binds a contractor to provide products and services in exchange for payment (i.e., sales, subscriptions, labor).
• Accounting Proposal
• Construction Proposal
• Consulting Proposal
• Design Proposal
• Event Proposal
• Health Proposal
• Investment Proposal
• Project Proposal
• Risk Management Proposal
• Sales Proposal
• Service Proposal
• Social Media Influencer Proposal
• Sponsorship Proposal

1. Business Proposal’s Cover Page

Capture the recipient’s attention with an attractive cover letter that delivers the proposal’s title as well as basic contact information. For example, use promotional imagery or taglines if appropriate.

Business Name, Company Logo, Contact Details Contact Information, Business Tagline Business Identity, Branded Cover Page Company Overview, Business Details Business Introduction, Mission Statement

2. Executive Summary

Open the proposal with an engaging summary that gives an overall impression of its attractive features. Keep this section focused on the reader’s interests while making sure the entire proposal is summarized.

Business Overview, Company Profile, Leadership Team Mission, Strategic Goals, Unique Value Proposition Market Analysis, Competitive Landscape, Financial Viability Revenue Projections, Market Opportunity, Risk Management Target Audience, Product/Service Highlights, Strategic Positioning

3. Business Description

Describe the business in detail. Focus on its services or products as well as its unique selling points and the target market.

Business Solutions, Industry Expertise, Testimonials Innovation, Strategic Planning, Brand Reputation Value Proposition, Key Performance Indicators (KPIs) Unique Selling Points (USPs), Competitive Advantage Sustainable Practices, Growth Opportunities

4. Business Plan Market Analysis

Demonstrate the business’s market knowledge by explaining the market landscape, industry trends, and, especially, its market projections. It is essential to build the proposal recipient’s confidence in this analysis thus, show as much research as possible.

Market Analysis, Research, Market Trends, Target Market Demographic Analysis, Profiling, Customer Segments Industry Growth, Trend Analysis, Consumer Preferences SWOT Analysis (Strength, Weakness, Opportunity, Threats) SWOT Matrix, Unique Selling Proposition (USP)

5. Business Organization And Management

Inform the recipient of the business’s legal structure so that its operations are better understood. Furthermore, deliver the business’s management structure and list the C-level executives with their curriculum vitae.

Organizational Structure, Hierarchy, Organizational Chart Leadership Team, Executives, Management Roles Executive Credentials, Founder Profiles, Board of Directors Management Experience, Team Collaboration Succession Planning, Responsibility Allocation, Staff

6. Business Products or Services

Explicitly discuss the product or service that will fuel the business’s profitability and growth. This section should also include proprietary information, intellectual property, and other relevant administrative factors.

Product Overview, Service Description, Specifications Service Type, Features, Unique Product Characteristics Service Advantages, Technical Details, Service Packages Pricing, Product Models, Service Packages, Life Cycle Competitive Comparisons, Product/Service Differentiation

7. Business Marketing And Sales Strategy

Include a presentation on the plan the business intends to use for its advertising and sales campaigns, such as its social media strategies. Produce a detailed section that is optimistic but realistic with market growth projections as well as risk factors.

Marketing Strategy, Sales Tactics, Distribution Channels Customer Relationship Management (CRM), Advertising Return On Investment (ROI), Customer Acquisition Target Market, Conversion Rate Optimization (CRO) KPI Tracking, SEO Optimization (SEO), Sales Forecasting

8. Business Funding Request

If the proposal must secure investment funds, sponsorship support, or contributions, specifically state as much. In such cases, also highlight how requested funds will be allocated and their impact on the budget.

Funding Request, Investment Proposal, Capital Request Investment Opportunity, Return On Investment (ROI) Valuation Methodology, Equity Financing, Exit Strategy Risk Assessment, Risk Management Plan, Funding Sources Funding Criteria, Allocation, Investor Relations

9. Business Plan Timeline

Share the business plan’s timeline with the recipient while noting when objectives, goals, or milestones are set to occur. For instance, financial deadlines, onboard completion dates, product launches, and market entry dates should be defined.

Project Timeline, Implementation, Project Schedule Project Phases, Milestone Schedule, Milestone Chart Rollout Schedule, Gantt Chart, Task Deadlines Deliverable Timelines, Task Completion Dates Launch Date, Event Dates, Completion Date

10. Business Plan Budget

Present the business plan budget in this proposal, especially if the purpose is to seek supporting funds. For example, if the objective is to find product investors, then focus on topics such as overhead costs, resource requirements, and funds allocation.

Budget Summary, Financial Plan, Fiscal Outline Financial Projections, Operating Expenses, Risks Capital Expenditure, Capital Investment, Reporting Fixed Costs, Variable Costs, Flexible Expenditures Revenue Sources, Profit Margins, Contingencies

11. Financial Projections

It is equally important that detailed financial projections for the business accompany the previous presentations. Thus, present the economic viability of the business plan as well as the business’s sustainability.

Financial Projections, Predictive Accuracy Cost Of Goods Sold (COGS), Operating Cash Forecasts Income Statement Projections, Profit And Loss Forecasts Balance Sheet Projections, Cash Flow Predictions Return On Investment (ROI), Forecast Accuracy

12. Conclusion

Bring the proposal to a close while reminding the recipient of its contents and calling them to action. Also, invite the recipient to initiate contact and proceed to the next step.

Business plan conclusion Competitive advantages Key Points, Key Takeaways, Call To Action, Contact Information Strategic Overview, Unique Value Proposition Social Responsibilities, Environmental Responsibilities Closing Remarks, Call To action, Success Factors

13. Appendices

Accompany the proposal with a particularly organized appendix. This area is reserved for supplementary information as well as references cited throughout this paperwork and will show professionalism.

Additional Documentation, Supplementary Materials Supporting Data, Extended financials, Backup Information Detailed Charts, Graphs, Diagrams, Market Research Data Statistical Analysis, Prototype Images, In-depth Studies Legal Documents Survey Results, Licenses, Permits

14. Signatures

Sign this proposal so that it will be taken seriously by the recipient. Additionally, reserve an area for the recipient to agree to its terms, conditions, and scope.

Business Owner/Representative Signature Business Owner/Representative’s Printed Name Signature Date Of Business Owner/Representative Recipient Signature Line Recipient Printed Name Line, Recipient Date Line

Your Document is Attached

Starting A Security Company Business Plan (PDF)

Starting a security company can be a highly profitable venture in today’s world, where the need for security is ever-increasing. This industry, characterized by its robust demand and attractive profit margins, offers a unique opportunity for entrepreneurs looking to establish a sustainable and financially rewarding business. The rising concerns over personal and corporate safety have fueled a surge in the demand for security services, making it an opportune time to enter this market. The security sector’s appeal lies in its wide-ranging services, from residential security to corporate safety measures, catering to a diverse clientele. This versatility not only broadens the potential customer base but also allows for considerable flexibility in tailoring services to specific market needs. With the right approach and understanding of the market, a security company can achieve significant profitability. This is bolstered by the industry’s inherent scalability, where businesses can start small and expand their offerings as they grow, maintaining healthy profit margins throughout. This article will outline how to start a security company business and the security company business plan (PDF, Word & Excel).

Market Research

Market research plays a pivotal role in the process of launching a security company business. It serves as the compass that guides entrepreneurs through the complex terrain of the security industry. Begin by analyzing the overall security industry. Look into various segments like residential, commercial, event security, and cybersecurity. Evaluate the size of these markets, growth trends, and the major players. Understanding where the industry is headed can help you spot opportunities and potential gaps in the market. Not all security companies are the same. Some focus on physical security guards, while others specialize in advanced technological solutions like surveillance systems or cybersecurity services. Your market research should help you identify a niche that aligns with your expertise and market needs. Whether it’s a specific sector like retail security or a type of service like risk assessment, finding your niche is key to standing out.

A critical part of market research is analyzing your competitors. Who are they? What services do they offer? What are their strengths and weaknesses? This analysis will help you understand your competitive advantage. Pay attention to their customer service, pricing strategies, technological adoption, and client feedback. Knowing what potential clients want and need is paramount. Conduct surveys, interviews, or focus groups with potential customers to gather insights. Look into what businesses or individuals in your target market are looking for in a security service, what they feel is lacking in current offerings, and what would make them choose a new provider. Every industry has its regulations, and security is no exception. Research the legal requirements for starting and operating a security company in your region. This includes licenses, certifications, and any specific laws that pertain to security operations. Budgeting and financial planning are indispensable components of market research. Accurate financial projections, encompassing startup costs, operational expenses, and revenue estimations, are key to securing funding and maintaining financial stability.

Location & Premises

Centrality in area covered and proximity to clients.

The things to consider here for a security company business depends on the nature of your services. Typically you will be deploying guards to certain spots e.g. commercial, industrial, or residential properties. This can be during the day, overnight, or both. The heart of a security company business is a command centre or centre of operations. This means its location must be central to the area you make deployments in. The thrust is to also be generally as close as possible to your deployments or areas you cover. This is of critical importance especially when rapid responses are needed.

Spacious Enough, Secure Enough And Accessible Enough

Consider a security company with a substantial fleet of vehicles – which should be the goal anyways. You would need adequate space for parking and easy access. You also need to consider that a security company’s centre of operations tends to be segmented. There is need for office space, locker room(s), briefing room, and an armory – at the very least. Regardless, the footprint of a command centre need not necessarily be that big. A potential target by organized crime gangs can be your command centre. Thus it is important to ensure the place is secure. If possible, make your centre of operations as inconspicuous as possible. It should also be easy to access and exit in case of rapid response situations. The costs of purchasing or leasing the premises should be included in your security company business plan.

Vehicles And Equipment

Transportation vehicles are required e.g. bicycles, motorbikes, and light motor vehicles. In some cases vehicles might need to be armored. Vehicles are required for patrolling and transporting valuable goods. There is some basic equipment needed for a security company business but it all boils down to the scale and sophistication of your operations. Examples of basic security company equipment are wireless communication devices (e.g. walkie-talkies), uniforms (or apparel), firearms, and defence equipment. Surveillance equipment such as CCTV cameras, drones, binoculars, and the like may be needed. Ancillaries such as baton sticks, hand cuffs, flashlights, and stun guns (or tasers) are needed. Office equipment and supplies are necessary for administrative procedures. The security company business plan should include the costs of purchasing the vehicles and equipment.

Products & Services

The services you can offer as a security company business depend on the type of clients you intend to serve.

Guard & Patrol

This is the easiest and most common security company service to provide. The approaches to this are many and can be tailored to suit client needs. You have residential security where there can be guards stationed somewhere and doing periodic sweeps. The same can also be done for industrial and commercial properties. This can be done overnight mostly or even any time of the day depending on the circumstances. This service is best accompanied by CCTV surveillance monitoring. This can be done from the depot or there can be a command post onsite.

Access Control

This is yet another common security company service. It takes on various forms but the core focus is security personnel controlling access to a property. For instance, guards can be stationed at entrances or inside places such as shopping outlets, banks, and government buildings. It is also common for areas or buildings with restricted access. Access control as a security company service can also be provided at important events. This service also morphs into crowd control where applicable.

Close Protection

This is also known as VIP protection. This entails providing security services for high profile people such as celebrities, politicians, and business moguls. It can also span to anyone who feels they need and can afford close protection. Close protection is a high stakes service but is highly profitable. The service can be provided as once-off or on a retainer basis.

Other Security Products And Services

Other security services that you can offer include Mobile Patrol, K9 security, Cash Handling and Armed Escort Services. The other security products that you can offer include Security Alarms, CCTV Systems, Access Control Systems, Gate Automation and Tracking Systems. Your security services business plan should outline all the products and services that you are going to offer.

Staff & Management

The model of personnel doubling up duties can be employed for a security company business. It is not always the case that everyone is in the field. This means a security guard can also perform administrative or secretarial duties. This goes a long way in keeping your human resources tight to minimize operating costs. You basically need the security guards and office or administrative staff to begin with. The salary costs of all your personell should be included in the security company business plan.

Budgeting and Financial Planning

Budgeting and financial planning form the cornerstone of a prosperous security company business. Irrespective of whether you’re embarking on a startup venture or seeking to expand an existing operation, meticulous financial management is a non-negotiable aspect of success. The process commences with estimating startup costs, meticulously accounting for licensing fees, equipment purchases, marketing expenses, legal and insurance fees, and office space rentals. A well-structured budget serves as a financial road map, facilitating secure funding acquisition and preempting unforeseen financial challenges. Moving forward, the realm of financial planning encompasses a meticulous assessment of operational expenses. Anticipating costs related to employee salaries, insurance premiums, utility bills, vehicle maintenance, and other overheads is vital for financial stability. Accurate revenue projections, based on a thorough understanding of pricing strategies, target market size, and competitive positioning within the security industry, further fortify the financial planning process. These projections provide guidance for budgeting efforts and the establishment of realistic financial objectives.

Cash flow management is equally vital, ensuring that your security company maintains sufficient working capital to cover daily expenses, compensate employees, and seize growth opportunities. Additionally, comprehensive financial planning incorporates contingency measures for unexpected events, a crucial component for safeguarding business operations in the face of unforeseen challenges. When seeking expansion or diversification, the financial plan becomes a strategic tool for evaluating investment opportunities and assessing the sustainability and profitability of growth initiatives. Moreover, tax planning strategies, devised in consultation with tax professionals, can optimize deductions and credits, ultimately enhancing your company’s financial well-being. Periodic reviews and adjustments of the financial plan ensure alignment with evolving market conditions and business objectives, securing the financial health of your security company for the long term.

Marketing Strategies

Marketing Strategies are the backbone of a thriving security company business. In an industry as competitive as security services, it’s vital to employ a diverse range of strategies to attract and retain clients while establishing a robust brand presence. First and foremost, building a compelling online presence through a professional website and employing digital marketing techniques, such as SEO and social media engagement, is imperative. This not only enhances your visibility but also allows you to connect with potential clients and share your expertise. Content marketing is equally crucial, as it positions you as an industry authority. Regularly producing informative blog posts, articles, videos, and infographics related to security topics not only educates your audience but also boosts your website’s SEO and strengthens your brand.

In addition to these digital marketing strategies, don’t underestimate the power of offline tactics like flyers, billboards, and physically approaching potential customers. Flyers can be distributed strategically in local neighborhoods or at community events to raise awareness of your security services. Billboards strategically placed in high-traffic areas can grab the attention of passersby and serve as a constant reminder of your presence. Physically approaching potential customers through door-to-door outreach or participation in local safety workshops and seminars allows for a personal connection and helps build trust within your community. Networking and forming strategic partnerships within the security industry can open doors to collaborative opportunities, such as bundled services or referrals, enhancing your reach. Leveraging customer testimonials and case studies builds trust by showcasing your track record of success. Implementing a referral program encourages satisfied clients to bring in new business. By combining these traditional marketing methods with digital strategies, your security company can create a well-rounded marketing approach that reaches a wider and more diverse audience.

Identifying and catering to potential customers is pivotal for the success of your security company business, as different client segments have distinct security needs. Residential clients, including homeowners and renters, seek services like alarm system installation and home monitoring to protect their families and properties. Meanwhile, commercial businesses, spanning small enterprises to large corporations, require comprehensive security solutions such as access control systems, surveillance, and alarm monitoring to safeguard their premises, assets, and employees. Retail stores also constitute a significant market, seeking services like surveillance systems and loss prevention to address security challenges related to theft prevention and employee safety.

Corporate offices and educational institutions prioritize security as well, with demands for advanced solutions like access control, biometric systems, and security consulting services. Healthcare facilities, including hospitals and clinics, rely on security services encompassing access control, video monitoring, and security personnel to ensure the safety of patients, staff, and sensitive medical information. Financial institutions, including banks, require stringent security measures to protect assets and customer data, necessitating services such as bank security consulting, alarm systems, and security personnel. Government agencies, with their unique security needs, require specialized services that cater to public facility protection and sensitive data security, ensuring compliance with security regulations.

Industrial and manufacturing facilities seek security solutions like access control, surveillance, and security assessments to protect their equipment, facilities, and intellectual property. Event management companies may require security personnel for crowd control, access management, and emergency response during large gatherings, concerts, or festivals. Construction sites also need security services to prevent theft and vandalism, which may include surveillance, on-site security guards, and access control. Property management companies overseeing apartment complexes, gated communities, or commercial buildings often seek security services to ensure the safety of residents and tenants. By understanding and addressing the diverse needs of these potential customer segments, your security company can effectively tailor its services, attracting and retaining clients in a competitive industry while building strong relationships across various sectors.

Keys To Profitability

Unlocking profitability in the security company business requires a multifaceted approach that integrates several key strategies and considerations. First and foremost, effective cost management is crucial to minimize unnecessary expenditures without compromising the quality of our services. This involves optimizing staffing levels, negotiating favorable supplier contracts, and leveraging technology for efficiency gains. Additionally, pricing strategies must strike a balance between competitiveness and profitability, reflecting the value provided while ensuring healthy profit margins. Maintaining strong client relationships through exceptional service and loyalty programs is another pivotal factor. Customer retention is not only cost-effective but also contributes significantly to long-term profitability. Diversifying our service offerings and exploring opportunities for complementary services can open up additional revenue streams.

Efficient marketing and lead generation strategies, tailored to target ideal clients, must be consistently assessed for effectiveness to allocate resources wisely. Furthermore, investing in employee training and development is crucial, as skilled and motivated staff enhance service quality and efficiency. Embracing technology solutions that improve security operations and client experiences is also essential. Rigorous quality control measures, combined with a culture of continuous improvement, ensure consistent service delivery and client satisfaction. Efficient cash flow management safeguards financial stability, while market expansion into underserved areas or niche segments can lead to new revenue streams. Legal and regulatory compliance is imperative to avoid costly penalties or reputational damage.

Pre-Written Security Company Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the security services business, we encourage you to purchase our well-researched and comprehensive security services business plan. We introduced the business plans after discovering that many were venturing into the security business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global security business plan will make it easier for you to launch and run your security company business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a security company business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the security business.

Uses of the Security Services Business Plan (PDF, Word And Excel)

The security company business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your security company business
• As a security company business proposal
• Assessing profitability of the security company business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Security Company Business Plan (PDF, Word And Excel)

The business plan for security company includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the security company business fail, so that you can avoid their mistakes
• Ways to raise capital to start your security company business

The security company business plan package consists of 4 files

• Security Company Business Plan – PDF file (Comprehensive Version – 72 Pages)
• Security Company Business Plan – Editable Word File (Comprehensive Version – 72 Pages)
• Security Company Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Security Company Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Security Company Business Plan (PDF)

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Get the Security Company Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your security company business! Check out our collection of business plans  , and more business ideas .

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• HOME & GARDEN

CA bill that could give undocumented migrants chance at homeownership expected to pass legislature

LOS ANGELES (KABC) -- A California proposal could make undocumented migrants eligible for up to $150,000 in state-supported home loans.

The measure, AB 1840 , is expected to pass the state legislature this week. It would expand the state's California Dream for All Program to allow undocumented migrants living in the state to use it.

The bill would prohibit "an applicant who meets all other requirements for a loan under the program... be disqualified solely based on the applicant's immigration status."

The program, which was launched in 2023, provides up to 20% for down payment or closing costs, not to exceed $150,000. The homebuyer would have to repay the original down payment loan, plus a share of the home's increase value upon selling the property.

Applicants would also have to meet certain eligibility requirements, like being a first-time homebuyer and having at least one of the borrowers be a first-generation homebuyer .

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• REAL ESTATE
• IMMIGRATION

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Column: No, folks, Harris isn’t planning to tax your unrealized capital gains — but a wealth tax is still a good idea

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That fetid gust of hot air you may have detected wafting from Republican and conservative social media postings over the last day or two was a fabricated claim that Kamala Harris is plotting to tax everyone’s unrealized capital gains if she becomes president.

That would be a departure from current law, which taxes capital gains only when the underlying assets are sold, or “realized.”

That it’s a mythical allegation hasn’t stopped right-wingers and GOP functionaries from hand-wringing over the economic implications of any such change, and over the purportedly horrible impact on average Americans.

Whenever there is in any country, uncultivated lands and unemployed poor, it is clear that the laws of property have been so far extended as to violate natural right.

— Thomas Jefferson

Here, for instance, is the far-right blowhard Mike Cernovich, tweeting Tuesday on X : “If you own a house, subtract what you paid for it from the Zillow estimate. Be prepared to pay 25% of that in a check to the IRS. That’s your unrealized capital gains taxed owed under the Kamala Harris proposal.”

And Chicago venture investor Robert Nelson : “Taxing unrealized gains is truly the most insane, economy destroying, innovation killing, market crashing, retirement fund decimating, unconstitutional idea, which was probably planted by Russia or China to destroy the economy. Dems need to run away from this wildly stupid idea.”

Get the latest from Michael Hiltzik

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All right, guys, take a deep breath. Harris hasn’t proposed taxing your unrealized capital gains, or mine. What she has said, as the Harris campaign told me, is that she “supports the revenue raisers in the FY25 Biden-Harris [administration] budget. Nothing beyond that.”

So what’s in that Biden-Harris administration budget for fiscal year 2025 ?

The budget plan does indeed call for taxation of unrealized capital gains held by the country’s uber-rich. That’s part of its proposal for a 25% minimum tax on the annual income of taxpayers with wealth of more than $100 million — a wealth tax. If you’re a member of that cohort, lucky you. But at that level of affluence you don’t have grounds to complain about paying a minimum 25% of your annual income.

Anyway, there aren’t very many of you “centi-millionaires,” as the category is known— 10,660 in the U.S. , according to a 2023 estimate. That includes a handful of centi-billionaires such as Elon Musk ($249 billion, according to Forbes ), Jeff Bezos ($198.5 billion) and Mark Zuckerberg ($185.3 billion). It’s doubtful that anyone in this category is poring over Zillow estimates to calculate the sale value of his or her house (or houses).

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Several other proposals in the budget plan are relevant to taxes on the wealthy. One would restore the top income tax rate of 39.6%, which was cut to 37% in the Republicans’ 2017 Tax Cut and Jobs Act; Biden proposed to allow that cut to expire as scheduled next year. The restored top rate would apply to income over $731,200 for couples, $609,350 for singles, starting with this year’s income.

Another provision would raise the tax rate on capital gains and dividends to the same rate charged on ordinary income — but only on annual income exceeding $1 million for couples ($500,000 for single filers). Under current law , capital gains and dividends get a huge break: The top rate is 20%, though it’s zero for couples with income of $89,250 or less ($44,625 for singles), and 15% for those with income more than that but less than $553,850 ($492,300 for singles).

The preferential rates on cap gains “disproportionately benefit high-income taxpayers and provide many high-income taxpayers with a lower tax rate than many low- and middle-income taxpayers,” the White House explains. They also “disproportionately benefit White taxpayers, who receive the overwhelming majority of the benefits of the reduced rates.”

The proposal would also eliminate the notorious step-up in basis enjoyed by heirs. Currently, if those inheriting stocks, bonds, real estate or other capital assets sell those assets, they’re taxed only on the difference between what they were worth at the time of the original owner’s death and their value upon the subsequent sale — not the difference between what they cost when purchased (the “basis”) and what they were worth when ultimately sold.

This process turns the capital gains tax into what the late Ed Kleinbard, the tax expert at USC, called America’s only voluntary tax. Since owners of capital assets don’t pay tax on their appreciation in value until they’re sold, they can defer the tax indefinitely by simply not selling. When they die, the step-up in basis extinguishes the prior capital gains liability forever, leaving only a tax on any gains the heirs reaped starting from the date of their inheritance.

And rich families can enjoy the benefits of their capital portfolio by borrowing against it, never having to sell. That’s an option seldom available to the ordinary taxpayer, who may have to sell to make ends meet. This is how those families perpetuate their fortunes without paying their fair share of income tax.

The Biden plan would repeal the step-up for heirs by levying the capital gains tax on the bequeathed asset, calculated from the original purchase and charged to the decedent’s estate. Inheritances by spouses would be exempt, and the existing exemption of $250,000 in gains per person on the transfer of a principal residence would remain in effect.

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Biden’s plan also would increase the net investment income tax and Medicare tax rates to 5% each from the current 3.8% on income over $400,000. That would bring the top capital gains rate to 44.6%.

Is that a lot? Too much? Not enough? It’s true that the capital gains tax has typically been lower than the tax on ordinary income, reaching as high as 40% only briefly in the 1970s. Overall, however, it’s a relative pittance in postwar terms: The top tax rate on ordinary income was 90% or higher from 1944 through 1963, 70% from 1965 through 1981, and 50% from 1981 through 1986. Americans enjoyed unexampled prosperity throughout most of that time span.

That brings us back to the wealth tax idea, which terrifies the rich and their water-carriers in the press and punditocracy. Noah Rothman of the right-wing National Review, for example, got especially exercised over Michelle Obama’s critique of “the affirmative action of generational wealth” in her speech at the Democratic convention Tuesday night.

“The idea that accumulating material wealth and bequeathing it to your offspring with the hope that they build on it and do the same for their children is one of the fundaments of the American social compact,” Rothman grumbled . “Trying to make that sense of industry into a source of shame is absurd.”

The idea that the offspring of millionaires and billionaires are building on their inherited wealth is pretty, but in practice rare. As the wealth management firm UBS reported, last year for the first time in the nine years that it had been tracking extreme wealth, billionaires “ accumulated more wealth through inheritance than entrepreneurship.” This “great wealth transfer,” it added, “is gaining momentum.”

As I’ve written before , the concentration of wealth in America has reached levels that make the gilt of the 19th century Gilded Age look like dross. In the U.S. there were 66 billionaires in 1990, and about 750 in 2023 .

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Critics of a wealth tax often assert that it’s unworkable because it’s hard to value non-tradable assets — think artworks, or almost anything other than stocks, bonds and real estate, which can be valued at a market price. The Biden plan has an answer to that. Non-tradable assets would be valued at their purchase price or their value the last time they were borrowed against or invested in, with an annual increase based on Treasury interest rates.

As for those who think there’s something un-American in a wealth tax, they can take up the issue with the Founding Fathers, who considered generationally accumulated wealth to be inimical to a free republic.

“Whenever there is in any country, uncultivated lands and unemployed poor,” Thomas Jefferson wrote to James Madison in October 1785, “it is clear that the laws of property have been so far extended as to violate natural right .”

Madison in 1792 viewed the duty of political parties as acting to combat “the inequality of property, by an immoderate, and especially an unmerited, accumulation of riches .” Benjamin Franklin urged the Constitutional Convention in Philadelphia, albeit unsuccessfully, to declare that “the state has the right to discourage large concentrations of property as a danger to the happiness of mankind.”

They didn’t seem concerned that fighting the immoderate accumulation of riches would be complicated or unnecessary. Quite the opposite: They would appear to agree, were they with us today, with the line beloved of equality advocates that “every billionaire is a policy failure.”

Put it all together, and it sounds almost as if Michelle Obama was channeling the Founders. And if Kamala Harris supports the provisions in the Biden budget plan aimed at requiring the super-rich to pay their fair share of taxes — as her campaign confirms — she’s channeling them too.

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Pulitzer Prize-winning journalist Michael Hiltzik has written for the Los Angeles Times for more than 40 years. His business column appears in print every Sunday and Wednesday, and occasionally on other days. Hiltzik and colleague Chuck Philips shared the 1999 Pulitzer Prize for articles exposing corruption in the entertainment industry. His seventh book, “Iron Empires: Robber Barons, Railroads, and the Making of Modern America,” was published in 2020. His forthcoming book, “The Golden State,” is a history of California. Follow him on Twitter at twitter.com/hiltzikm and on Facebook at facebook.com/hiltzik.

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DeSantis’ plan to develop state parks faces setback as golf course backer pulls out

Michelle Birnbaum, 59, left, and Kathie Nutter, 67, right, both of Dunedin, hold signs and wave to drivers at the entrance to Honeymoon Island State Park during a rally Sunday, Aug. 25, 2024 in Dunedin, Fla. (Chris Urso/Tampa Bay Times via AP)

Patrick Taylor, 44, and his daughter Sophie Taylor, 6, of Dunedin, hold signs during a rally near the entrance to Honeymoon Island State Park, Sunday, Aug. 25, 2024 in Dunedin, Fla. (Chris Urso/Tampa Bay Times via AP)

A large group waves to drivers while holding signs during a rally at the entrance to Honeymoon Island State Park Sunday, Aug. 25, 2024 in Dunedin, Fla. (Chris Urso/Tampa Bay Times via AP)

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ST. PETERSBURG, Fla. (AP) — Facing widespread opposition across the political spectrum, Gov. Ron DeSantis ' plan to develop state parks with business ventures — such as golf courses, pickleball courts and large hotels — has hit a snag after a key supporter pulled the plug.

The Department of Environmental Protection confirmed in an email that one group is no longer pursuing golf courses at pristine Jonathan Dickinson State Park in southeast Florida. The agency statement came after the backer, a nonprofit called Tuskegee Dunes Foundation, withdrew its proposal over the weekend.

“This project will be removed from agency review,” DEP spokesperson Alexandra Kuchta said in the email.

It wasn’t clear Monday what impact the Dickinson decision might have on DEP’s overall “Great Outdoors Initiative,” which envisions a variety of projects at nine state parks for people to enjoy popular sites, according to officials.

“It’s high time we made public lands more accessible to the public,” said Jeremy Redfern, DeSantis’ press secretary, in a post on the social platform X.

Yet the outcry was so intense when the plan became public last week that DEP scrapped hearings that had been planned for Tuesday — one hour in each location, in midafternoon when many people are working. They opted instead to reschedule the hearings for after Labor Day. Officials did not immediately respond Monday to questions about new hearing details, including whether they will go forward at all.

The opposition came from all corners. Republican Sens. Rick Scott and Marco Rubio joined GOP Rep. Brian Mast in a letter contending the compressed time frame was far too fast to fully air the plans. Democratic Rep. Kathy Castor said in a social media post the ideas were “outrageous” and rooted in policies that “prioritize profits over our planet.”

Hundreds of people showed up at weekend protests near the nine parks, many of them carrying signs decorated with wildlife art produced by Tampa-based artist Veronica Steiner. She said in an interview that protection of Florida’s parks transcends political and philosophical differences.

“I don’t think this is like a red or blue issue,” Steiner said. “I think anybody that lives and has been raised in Florida should care about the land, and that should be politics aside. Everyone should try to protect their natural resources, period.”

It is not the first time a Republican administration has raised the idea of leveraging more revenue from state parks by providing golf, lodging and other attractions where public lands are used for private interest. But past ideas were quickly dropped, including one promoted by Scott when he was governor, after public opposition.

Adding another question to the DeSantis proposals is the involvement of the Tuskegee Dunes Foundation, which said in an earlier statement the Dickinson park golf courses would “tell the story” of the Tuskegee Airmen, a pioneering Black unit in World War II. Proceeds would go to another organization called Folds of Honor that provides scholarships for the military and to first responders.

The Tuskegee Dunes’ initial statement said the golf course project would steer clear of environmentally sensitive parts of the Dickinson park, known as home to the threatened scrub jay and other imperiled species. But then the opposition got increasingly loud.

“We have received clear feedback that Jonathan Dickinson State Park is not the right location,” their recent statement said. “We will not pursue building in the beloved Jonathan Dickinson State Park.”

Environmental groups say they will continue to oppose development at the parks.

“Florida has no shortage of places to swing a golf club, sample the continental breakfast, or try your hand at pickleball,” Audubon Florida said in a statement on its website, “but increasingly rare are the opportunities to spot the deep blue feathers of a Florida scrub jay, witness the miracle of neotropical bird migration, or experience Florida in all its natural beauty.”

Payne reported from Tallahassee, Florida.

Kate Payne is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.