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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.

Table of Contents

1) Best Marketing Research Topics list

a) Digital Marketing Topics

b) Content Marketing Topics

c) Strategic Marketing Problems

d) Social Media Marketing Research Topics

e) Exceptional Marketing Research Topics

f) Unique Marketing Research Topics

g) Premium Marketing Research Topics

h) Interesting Marketing Research Ideas.

i) Current Marketing Research Topics

j) Impressive Marketing Research Topics

2) Conclusion

Best Marketing Research Topics list

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.

1) Digital Marketing Research Topics

Listed below are some of the best Digital Marketing Research topics:

a) Digital Marketing's influence on brand recognition

b) Social Media's function in Digital Marketing

c) Efficiency of digital advertising

d) Mobile technology's influence on Digital Marketing

e) Search engine optimisation's role in Digital Marketing

f) Utilisation of Big Data in Digital Marketing

g) Digital Marketing's impact on customer engagement

h) Content Marketing's position in Digital Marketing

i) Effectiveness of strategies in Digital Marketing

j) Digital Marketing's impact on shopping behaviour

k) Artificial intelligence's role in Digital Marketing

l) Video usage in Digital Marketing

m) Digital Marketing's impact on Sales

n) Influencer Marketing's role in Digital Marketing

o) Email Marketing's effectiveness

p) Digital Marketing's impact on customer loyalty

q) Social Media analytics in Digital Marketing

r) Integration of Voice Search in Digital Marketing

s) Digital Marketing's Effect on Return on Investment (ROI)

t) Automation's Role in Digital Marketing

2) Content Marketing Research Topics

Listed below are the top Content Marketing topics:

a) Building brand identity through Content Marketing

b) The social media landscape in Content Marketing strategies

c) Evaluating the impact of content advertising effectiveness

d) Mobile technology's influence on Content Marketing strategies

e) Search engine optimisation's significance in Content Marketing

f) Harnessing Big Data for informed Content Marketing decisions

g) Customer engagement strategies in Content Marketing

h) The crucial role of Content Marketing in digital strategies

i) Assessing the effectiveness of Content Marketing strategies

j) Content Marketing's influence on consumer shopping patterns

k) Artificial intelligence: A catalyst in Content Marketing innovation

l) Video content strategies for effective Content Marketing

m) Driving sales through strategic Content Marketing

n) Influencer collaboration's impact on Content Marketing success

o) Email marketing: A pillar of effective content distribution

p) Fostering customer loyalty through tailored content experiences

q) Social media analytics for informed Content Marketing insights

r) Integrating voice search into Content Marketing strategies

s) Measuring Content Marketing ROI: A comprehensive analysis

t) The role of automation in optimising Content Marketing effort

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3) Strategic Marketing Research Topics

Here’s a list of Strategic Marketing Research Topics:

a) Strategic Marketing Research's influence on brand positioning

b) The role of market segmentation in Strategic Marketing Research

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing

d) Technological innovations and their impact on strategic Marketing Research

e) Consumer behaviour studies: Informing strategic marketing decision-making

f) Strategic Marketing Research in the era of Big Data analytics

g) Customer journey mapping: A strategic approach in Marketing Research

h) The positioning of brand equity in Strategic Marketing Research

i) Assessing the effectiveness of pricing strategies in Strategic Marketing

j) The impact of environmental scanning on strategic Marketing Research

k) Artificial Intelligence's integration in strategic Marketing Research

l) Utilising surveys and feedback loops in strategic Marketing Research

m) Strategic Marketing Research's influence on market penetration

n) Stakeholder analysis: A key component of strategic Marketing Research

o) Email surveys and their role in strategic Marketing Research

p) Building customer retention strategies through strategic Marketing

q) Social Media monitoring in strategic Marketing Research

r) The integration of Voice of the Customer (VOC) in Strategic Marketing

s) Assessing ROI in strategic Marketing Research initiatives

t) The role of automation in enhancing Strategic Marketing Research.

4) Social Media Marketing Research Topics

Here’s a list of Social Media Marketing Research Topics:

a) Exploring Social Media's impact on brand recognition

b) The role and function of Social Media in Digital Marketing

c) Measuring the effectiveness of Social Media advertising

d) Influence of mobile technology on Social Media Marketing

e) Optimising Social Media presence through SEO strategies

f) Leveraging Big Data for insights into Social Media Marketing

g) Enhancing customer engagement through Social Media Marketing

h) Positioning Content Marketing within Social Media strategies

i) Evaluating the effectiveness of Social Media Marketing strategies

j) Understanding Social Media's influence on consumer shopping behaviour

k) The integration of Artificial Intelligence in Social Media Marketing

l) Utilising video content for effective Social Media Marketing

m) Analysing the impact of Social Media Marketing on sales

n) Role and impact of Influencer Marketing in Social Media

o) Effectiveness of Email Marketing in Social Media context

p) Fostering customer loyalty through Social Media Marketing

q) Utilising Social Media analytics for strategic insights

r) Integrating voice search in Social Media Marketing strategies

s) Measuring Social Media Marketing's Return on Investment (ROI)

t) The role of automation in Social Media Marketing

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5) Exceptional Marketing Research Topics

Given below are Research Topics for Exceptional Marketing:

a) Offshore marketing and evaluating optimal distribution strategies for new companies

b) Marketing distribution channels and potential mistakes to avoid

c) Examination of online shopping in China, discussing its influence and opportunities

d) Explanation of the concept of Artificial Intelligence in marketing

e) Discussion of the components of a competitive marketing strategy

f) Impact assessment of augmented reality on the marketing experience

g) Pricing and positioning strategies for marketing effectiveness

h) Description of the role of Social Media in lead generation

i) Development and execution of investment banking in developing markets

j) Impact analysis of European financial supervision on cross-border financial investment

k) Consumer purchase decision and the influence of e-marketing

l) Customer buying behaviour and the role of sensory marketing

m) Gender influence on business startups

n) Analysis of the significance of leadership and culture in organisational change

o) Case study of Nike, evaluating the role of CSR

p) Analysis of the use of Omni-channel tracking in marketing

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing

s) Application of Progressive Web Apps (PWAs) in marketing

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

6) Unique Marketing Research Topics

Here’s a list of unique Marketing Research Topics:

a) Analysing the impact of cultural shifts on consumer behaviour

b) Unveiling the power of neuro-marketing in understanding consumer choices

c) The role of augmented reality in enhancing market research

d) Green marketing: sustainability as a critical factor in consumer preferences

e) Cross-cultural marketing: navigating diverse global markets

f) The influence of gamification on market research strategies

g) Ethical considerations in contemporary market research practices

h) Examining the role of blockchain in revolutionising marketing data security

i) VOC analysis: Strategies for effective implementation

j) The impact of virtual events on market research dynamics

k) Harnessing the potential of chatbots in gathering customer insights

l) Understanding the psychology of brand loyalty in changing market landscapes

m) Market research in the age of privacy concerns: navigating regulatory challenges

n) Evaluating the effectiveness of experiential Marketing Research

o) Innovations in mobile market research: adapting to the smartphone era

p) The intersection of market research and artificial intelligence

q) Measuring emotional engagement in Marketing Research

r) The role of predictive analytics in anticipating market trends

7) Premium Marketing Research Topics

Here, we discuss the premium Marketing Research Topics in the contemporary world:

a) Crafting an exclusive brand experience: Beyond digital channels

b) Strategic utilisation of luxury influencers in marketing

c) Innovative approaches to premium Content Marketing

d) Augmented reality in premium branding strategies

e) Customised user journeys: Personalisation in Premium Marketing

f) Blockchain technology in ensuring brand authenticity for premium products

g) Neuro-Marketing: Understanding the premium consumer's mind

h) Exclusive partnerships and collaborations in premium branding

i) Data privacy and security concerns in premium customer relationships

j) Sustainability as a premium brand value: Strategies and challenges

k) The role of experiential marketing in premium product launches

l) Psychological pricing strategies for premium goods

m) Virtual reality experiences for premium brand engagement

n) Ultra-personalisation: Tailoring premium services to individual needs

o) Emerging trends in premium customer retention strategies

p) Cultivating a sense of exclusivity: Membership programs in premium marketing

q) The impact of limited-edition releases on premium brand image

r) Luxury branding in the digital age: balancing tradition and innovation

s) Premium market positioning: Differentiating in a crowded landscape

t) Strategies for niche market penetration in premium sectors

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8) Interesting Marketing Research Ideas

Discussed below are a few interesting Marketing Research ideas:

a) Utilising pillar content for sales growth: An exploration of effective strategies

b) Examining the roles of Mobile Marketing in driving business success

c) The intersection of internet security and its implications for online marketing

d) Determining the optimal social media platform for marketing baby products

e) The role of social media in business survival and growth

f) The importance of competitor analysis in shaping brand marketing strategies

g) Political campaigns as a factor in brand marketing dynamics

h) Assessing the viability of centralised marketing for international brands

i) Exploring brand salience and its impact on in-store branding

j) Social class distinctions and their influence on company service perception

k) Exploring commonly used methods for predicting consumer behaviour

l) Investigating the influence of advertising during economic recession periods

m) Strategies employed in the marketing landscape of the fashion industry

n) In-depth exploration of targeted marketing using paid search engine ads

o) Assessing the impact of television advertisements on consumer moods

9) Relevant Marketing Research Topics

Here’s a list of relevant Marketing Research Topics:

a) Impact of Covid-19 on the marketing initiatives of the organisation

b) Effect of the Covid-19 emergence on business communities

c) Influence of the Covid-19 emergence on marketing operations

d) Examination of the impact of brand promotion and celebrity usage on ROI

e) Analysis of how lockdown situations impact an organisation's PR activities

f) Significance of the marketing mix on organisational performance

g) Discussion on the importance of STP analysis for any business entity

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector

i) Effects of Covid-19 and subsequent lockdown on the aviation industry

j) Importance of an environmental audit for formulating effective marketing strategies

k) Impact of Covid-19 and the subsequent lockdown on the service sector

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser

o) Importance of personalisation in marketing

10) Impressive Marketing Research Topics

Listed below are some of the impressive Marketing Research Topics:

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour

b) Implementation of centralised global marketing

c) Integration of IoT, wearables, or smart devices for automated customer service

d) Definition and application of e-CRM in marketing

e) Interconnection between brand awareness and repeat purchases

f) Establishing a company's brand image through Guest Blogging

g) Strategies for managing marketing and company reputation effectively

h) Examination of Corporate Social Responsibility as a marketing tactic

i) Optimal social media approaches to enhance customer engagement

j) Analysis of social media marketing's influence on customer behaviour

k) Relationship dynamics between influencer marketing and lifestyle branding

l) Technologies pivotal in improving customers' online decision-making processes

m) Exploring efficient marketing strategies to mend a damaged reputation

n) Human Resource Management and the motivational factors crucial for future leaders

o) Influence and importance of performance management in large and diverse organisations

Conclusion

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings.

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71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

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Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

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Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

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If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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370+ Best Marketing Research Topics & Ideas for Students to Consider

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy .
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

Create interest in the reader’s mind of a particular offering
Be precise and to the point
Not repeat what is already out there
Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

Do not be too wordy
Avoid using words that are uncommon among the famous market
Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

Marketing strategies for integrating new products into segmented markets
The impact of coronavirus on marketing communication strategies
How can companies best advertise their products overseas?
Pitfalls to avoid when crafting marketing messages for children and other minors in the society
Factors that determine client satisfaction in new markets
Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
The impact of using black Friday offers in the wake of the Black lives matter movement
Is it practical to contact clients via email subscriptions and newsletters?
The role of conducting marketing research before attempting to bring a new product on board
Define market segmentation and the essential pointers that segment various markets
Compare and contrast marketing strategies in developing countries versus developed countries
How do multinational companies carry out marketing as compared to local enterprises?
The role of technology in marketing: A case study of simulations and virtual reality
Evaluate the effectiveness of consumer education and awareness in marketing
How does the marketing of food items vary from other products in the market?
Discuss the effectiveness of various marketing channels and strategies
Emerging opportunities and challenges in the field of marketing
Modern tactics and paradigms used in business and consumer marketing
Why it is essential to understand the culture of a market before venturing into it
The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

How CSRs help companies to make inroads into communities
The impact of brand manipulation on the company’s reputation
The role of social media in marketing: A case study of Twitter marketing
How the fashion industry markets its product to potential clients
The impact of gender and stereotypes in creating marketing and promotional messages
How global marketing varies from local and national marketing strategies
The role of political campaigns in impacting marketing and sale of products
Techniques used by the gaming industry to attract teenagers and youths
Analyzing successful business enterprises: A case study of Apple industry
Adverse impacts of advertising alcoholic related products to children
What makes a brand stay in the market for years without losing its meaning?
Has technology replaced traditional marketing tools and strategies?
The role of smartphone advertising in reaching the digital natives and tech-savvies
The impact of radio and TV marketing on getting middle and working-class
Compare and contrast new market entry strategies versus traditional ones
How companies take advantage of impulsive or exorbitant buyers
Evaluate the effectiveness of in-store branding
Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
The impact of social class on preparing marketing and promotional messages
How centralized marketing affects global brands and products

Sport Marketing Research Topics

The role of sports hubs in the management of sports organizations
Facilities and services that help save costs on sports
Sourcing of funding for sporting activities in developing countries
The part of the World Cup and Olympic games on marketing strategies and promotional messages
Marketing strategies that work best for football fans
The effect of sports celebrities on marketing and promotions
How effective is branding on sportswear as a marketing strategy?
Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
Consumer buying behavior with brand loyalty and types of sports buying behavior.
Factors that cause people to buy certain sports products: A case of Nike
Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
Analyze the interior structure of a sports company and how this affects its marketing strategies
Specific characteristics of companies that have excelled through sports branding and marketing
The impact of the orientation of sports heritage, performance, and style in marketing
Critically analyze the impact of using Chelsea as a brand name in product advertising
The production and replacement of goods and services: A case of sportswear
How sports brands operate effectively and competitively in international markets
Creating the relevant skills for sports advertising and branding
The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

Evaluate the effectiveness of online shops as compared to the physical ones
How multinational companies compete in the markets by creating an international marketing orientation
Discuss how certain companies gain a competitive advantage in comparison to other companies
Analyze the importance of concentrating on the needs of consumers when composing marketing messages
The essence of feedback from clients in a marketing strategy
How have giant companies remained and strengthened their leading position in the European sports industry?
Discuss the underlying aspects of modern advertising
The effectiveness of poster advertising on bus stations before the launch of a product
Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
Ways of determining the budget for a marketing campaign
Assess the workability of creating an innovative and creative marketing message
Discuss how companies strike a balance between making profits and effective marketing strategies
Should modern marketing messages be informative or persuasive?
The impact of comparative marketing messages on the behavior of a product in the market
Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
The role of integrated marketing information of an organization on its marketing plans
How to discover management trends in market segments
Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

Why finance is a critical consideration in real estate marketing
Reasons for the fluctuating financial system in real estate
The impact of coronavirus and recession on the real estate industry
Is the curriculum on real estate marketing effective in producing talented minds?
The effects of property finance marketing on the modern society
The role of business investors in helping people own homes
Owning a Home and the Effect of Credit Unions
Challenges and benefits of mortgages and loans on the real estate industry
Explain how real estate companies can cope with business financial loans
Give a detailed analysis of potential customers in real estate marketing messages
Discuss the various property financing versions in the USA
Evaluate the importance of studying Geography and finance in real estate marketing
Discuss the slow rate of growth of real estate industries in developing countries
Why have real estate marketing messages been greeted with a cold shoulder?
Discuss the unexploited possibilities and opportunities in rural areas
How to maintain equity and still control debt funding in real estate industries
The role of investors together with institutional traders in managing the real-estate companies
Technologies advances in real estate that are transforming the industry
How the fiscal sector is affecting property market developments
Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

Distinguish between brand loyalty as a behavior and as an attitude in marketing
The importance of rankings concerning the popularity of brands
Discuss marketing strategies that create a higher self-confidence in buying decisions
Analyze the higher level of risk in purchasing decisions
Why some customers are more store loyal than others
The role of global brands in creating a marketing ecosystem
Discuss the history of world commerce and how marketing strategies have evolved over time
How has the internationalization of finance and business affected marketing?
The importance of geographical extension among marketers
Why do customers pay keen attention to the price of products
The role of mass production in determining the marketing strategies
How to balance between demand and supply when creating marketing messages
How to create a suitable image for a brand, product, or service
The impact of global brands communicating in worldwide sports events
A primary investigation of what motivates people to buy certain products over others
How virtual communities help marketers communicate their messages
An exploration of using cinematic media to promote food products
The impact of personal styles and preferences on marketing messages
What effect do personal statements from celebrities have on marketing strategies?
An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

The implications of social media marketing on cost and speed of delivery
An investigation of the relationship between marketing messages and customer emotions
Examine the relationship sources of income and buying behaviors
Research into the causes of the decline of newspaper advertising
Are marketing messages overrated?
The impact of brand ambassadors on user-generated branding programs
Explore the effects of integrating relationship marketing strategies
Effects of increased commercialization
How often should a promotional notice be posted in a day?
Do global warming and its consequences have anything to do with marketing?
How to create an emotional appeal in marketing messages
Analysis of strategic success factors in the internalization of marketing messages
The impact of repetitive advertising upon consumers
International business management strategies that work well for start-ups
The effect of marketing messages on the physically disabled
Evaluate how marketing messages have been used to spread sexual messages
Discuss the legal and ethical implications of marketing
How to craft compelling marketing messages that do not discriminate against race
What causes the relevant authorities to ban particular marketing messages?
The impact of creating controversial sports messages

Motivating Marketing Research Questions

Opportunities and threats to marketing products and services overseas
How long have you been a customer, and what has kept you going back?
How can companies attract their target audience more often?
Factors that necessitate one company to stand out from another
How to improve your product and service delivery
Practical ways of better serving your clients
Discuss how big is your potential market
Will this market segment grow or shrink in the future?
What other products and services out there are similar to the ones we are offering?
Who are our top competitors, and what are they doing differently from us?
What portion of the market share do our competitors own?
What part is available for you to own or take?
What is the educational level of the people you are writing the promotional message to?
What is the household income of your potential market?
What is the impact of the household size on the kind of marketing strategy to compose?
What are the hobbies and interests of your potential clientele?
What are the most significant challenges you are likely to encounter when marketing?
What is your preference when it comes to making purchases?
What determines the shop or boutique where you buy your products?
How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

Latest marketing strategies in the light of the changing mobile customer experience
How country relations impact the marketing communication messages used at the cross-border level
The new way to boost sales through conversational strategies
The impact of marketing conferences and conventions on the practice
Why most companies slash marketing budgets at the expense of profits
The role of marketing automation in reaching out to more clients
The importance of social networking in developing contacts for marketing
Discuss the effectiveness of content marketing for the entertainment industry
The essence of tag lines in creating memorable marketing messages
Why should a company have customer evangelists?
How to incorporate value prepositions in marketing messages
The impact of marketing messages on millennial and Generation X
How companies are using blogs and YouTube to market their products
Discuss the effectiveness of online marketing among the youth
Should nonprofit organizations prepare marketing messages?
The importance of web analytics in determining the performance of a marketing message
Do companies follow procedure when it comes to permission email marketing?
Explore the various challenges of email campaigns
Discuss the effectiveness of word-of-mouth marketing strategy
Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

Analyze the developments made in B2B marketing
Discuss the qualities of a top-notch advertisement copy
What is the importance of benchmarking in business marketing?
The role of brand management in keeping it afloat
Discuss the effectiveness of corporate blogging
Evaluate marketing strategies that consider customer engagement
How to retain customer through marketing campaigns
How to market products amid economic crisis
The impact of 5G on high-tech marketing
How does hiring outside resources affect marketing?
The essence of keywords in online marketing
The rise of personal branding on Instagram and YouTube
How to collaborate marketing operations in different localities
Analyzing the consumer buying behavior of apple laptops
The impact of family orientation on the consumer behavior
Features that clients look for when purchasing online products
Why companies should understand customer perceptions of their products
Discuss the relationship between corporate social responsibility and sales
Evaluate the acceptance of direct marketing from people
The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

The impact of sentiments from brand ambassadors on the performance of products
Consider the behavior of consumer purchases online and offline
What makes a person refer his/her to a particular product?
Why products go viral
The emotional value of marketing messages
Significance of a cashless society
Augmented reality and marketing
Understanding car buyers
How humor affects advertising
Triggers to impulsive buying behavior
Customer satisfaction among young adults
Male and female marketing techniques
Impact of customer perceptions
Political marketing in the USA
Brand management
Market targeting
Market forecasting
Purchasing management
Product positioning
Nonprofit marketing

Digital Marketing Research Topics

Social media marketing
Telemarketing
Smartphones and relationship marketing
Pitfalls of e-marketing
Marketing timing across social media platforms
Digital market segments
Customer privacy
Confidentiality
Black Fridays
Snapchat marketing
Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

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Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

130+ Marketing Research Topics for Marketing Students

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics. Let's go step by step:

What is Marketing?

Marketing involves all those activities that have been undertaken by the company to promote and endorse the products they have made to sell and to extend the reach of their products to a great number of people or consumers. Marketing is done by business professionals in order to attain the attention of potential consumers of their products.

Marketing can be done both physically and digitally, which means you can advertise and endorse your product easily, in both offline and online modes. Physical marketing refers to traditional marketing in which you connect to potential consumers and tell them about your products through, radio, mail, television, etc.

Whereas, digital marketing is the pro method of marketing that involves connecting with the consumers without putting so much effort, the process of digital marketing involves some effortless tools which allow you to engage with the consumers easier and more effectively, those such tools are, e-mail, social media, affiliate marketing, and content marketing like SEO and SMO.

What is Market Research?

Market research is the process of calculating and understanding the feasibility of a new service or product through research conducted directly with potential customers. Market research allows a firm to explore and find out the target market and get opinions and feedback from consumers about their interest in the products or services. Analysis of Market research is basically a process of searching the market to get the conducive area or place, potential consumers, and the adaptability of their product in the market. The role of market research is to find out the target audience.

How to Write a Research Paper on Marketing?

A research paper is a document in which you explain what you have learned after exploring a particular topic so far. A research paper is written after deep and prolonged research on a topic.

While writing a research paper you mention at each end everything you have found till now. You mention the sources that have been used and propose all the pieces of evidence collected by you but interpret all the collected information in your own words and then write down a research paper.

Writing a research paper on marketing is not an easy task, because the steps that have to be followed, becomes more difficult to follow while writing a research paper, particularly about marketing. Marketing is a vast field to wind up in a single document, and there is a plethora of information available about the market, which is hard to be compiled in a single document.

So, to avoid this hectic situation one has to be very particular about choosing a topic. Choosing a good topic will lead you to write a good research paper on marketing.

What Are Some of the Most Important Considerations in Choosing a Research Topic?

The selection of the research topic is one of the most important considerations of every research. A research topic forms the basis for all the efforts a researcher puts into the research. When you are selecting a research topic there are several considerations that will help you slick down your thoughts and formulate a manageable and interesting research document.

There are a few points that have to be considered while writing a research paper:

Specify and narrow down your research topic:

Doesn't matter how easy your marketing research topic is, it has to be specified. To make your specified topic manageable, narrow it down, which means breaking down the topic into various sub-topics and highlighting the important keywords to grab the focus of the reader on those words that will ignite a reader to read further.

Always consider a significant topic to write about:

A marketing research topic chosen by you should be significant and worth researching. Because the significant topic will provide you a chance to collect good and significant information and real-time data that will be readable for a number of people of different age groups and classes.

Choose a contemporary topic:

Avoid choosing an old-school marketing research topic that is outed and has already been chosen by so many people. Remember you are writing a research paper which means you first have to research and then write. But topics that have already been taken up can not provide you with a scope of research . So in order to grab the attention of the readers bring a new topic that is bizarre and interesting for the readers.

Choose a topic that provokes curiosity in you:

The topic should be significant as well as interesting at the same time because you can perform research on the topic only if it is interesting and can generate curiosity in you. An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely.

List of 60 Unique Marketing Research Topics for Marketing Students:

What is Digital Marketing?

What Are the Components of Digital Marketing?
How to Promote and Sell Services More Effectively to the Consumers?
What is Traditional Marketing?
What Are the Activities Involved in the Traditional Marketing
Techniques Involved in Marketing.
What is the Difference Between Digital Marketing and Traditional Marketing?
How to Identify the Ideal Customers?
How to Recognize the Potential Customer/consumer?
What Are the Four Ps of Marketing?
What Are the Marketing Strategies?
What Are the Types of Marketing Strategies?
Direct and Indirect Marketing
What Do You Mean by Guerilla Marketing?
Write Your Views on Electronic Marketing.
What Are the Effects of Event Marketing?
Print Marketing is Still Valuable.
Outdoor Marketing and Its Significance.
Search Engine Marketing is the Contemporary Marketing Technique.
Email Marketing Skills.
Social Media Marketing and Its Output.
Affiliate Marketing and Third-party Marketing.
Content Marketing and Copywriting Are the Pro-marketing Techniques.
Benefits of Strategic Marketing: Audience Generation, Inward Education, Outward Education, Brand Creation, Long-lasting, Financial Performance.
What Are the Various Limitations of Marketing?
What is the Basic Purpose of Marketing?
Analyze the Results of the Marketing and Strategic Marketing.
Why is Marketing So Important?
Risks Involved in Marketing?
Cons of Marketing: Oversaturation, Devaluation, No Guaranteed Success, Customer Bias, Cost, Economy Dependent.
How Does Marketing Research Find Information?
What is Paid Market Research?
Are Brand Awareness and Repeat Purchases Relatable?
Suggest Some Components That Help in Improving Brand Performance and Awareness.
Best Social Media Marketing Strategies to Engage Consumers.
Can a Startup Survive Without Online Marketing?
How Online Marketing Helped Brands Survive in a Pandemic.
What Is Ppc Marketing?
Google or Amazon Ppc Marketing. What to Choose?
Social Media Helps in Making the Image of the Brand.
Competition Amongst the Brands on Social Media.
The Role of Social Media in Making and Destroying a Brand’s Reputation.
Social Media Marketing is Influenced by the Sales of a Product.
What Could Be the Psychology of Sports Marketing?
Engaging Fans by Making Sports Groups on Social Media.
Sports Personalities Promote Brands and Uplift the Image of That Very Brand. Comment.
Famous Sports Person's Image is Dependent Upon Social Media.
Athlete Brand Collaboration.
Sports Person Connects a Global Audience With the Brand They Are Endorsing.
Online Games Give a Pedestal to Marketing.
Sporting Events Are a Great Place to Endorse the Brand.
Video Versus Image Marketing.
Real Estate Rivals Can Be Outrun With the Help of Social Media Marketing.
Animated Videos for Marketing.
Digital Storytelling is an Interesting Way of Marketing.
What Are the Professional Instruments for Digital Marketing?
Seo and Digital Marketing an Effective Collaboration.
Use an Influencer for Paid Promotions.
Marketing Should Establish a Soothing Customer Relationship.
Social Media Allows You to Recognize Customer Behavior.

Top 50+ Hot Marketing Research Topics for Marketing Students

Factors That Can Drive Convergence and Divergence.

Components of Competitive Marketing Strategy.
Does Product Packaging Engage More Customers?
How to Price and Position Products/services for Effective Marketing.
Product Designing and Its Impact on Marketing.
What Are B2b and B2c Marketing?
The Main Differences and Similarities Between B2c and B2b Marketing.
Best Practices in B2b and B2c Marketing.
What Are the Various Social Media Platforms to You Use B2b and B2c Sales Tactics?
Guest Blogging, a New Concept in the Field of Marketing.
What Are the Campaigns That Should Run on Social Media for a Particular Brand or Product?
A Good Marketing Strategy Could Repair the Bad Reputation of a Brand. Explain.
Examining the Effects of Product Descriptions, Reviews, and Ratings Before Launching a Similar but Updated Version of the Product.
Good Campaigning Can Buy Good Equity.
Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand for the Same Product.
Discuss Language as a Barrier to Efficient Online Marketing Campaigns for Branded as Well as Local Products.
Culture Can Influence Marketing?
Branding is a Vital Instrument for the Growth of the Company.
In Marketing, Customer Retention Rate Depends Upon Customer Satisfaction.
What is the Best Marketing Strategy for Startups?
Analyzing the Roi of Most Commonly Used Digital Marketing Strategies.
What is the Best Digital Marketing Strategy for a New Product Launch?
The Role of Email Marketing in Generating Leads.
How Content is Used for Marketing.
What Are the Few Tools to Promote Content?
What is the Role of Micro-content in Content Marketing Campaigns?
What Are the Inconsistencies in Communication of Products or Services Values?
What Are the Various Factors That May Affect Your Marketing Research Plan?
Tracking the Marketing History of a Potential Customer May Bring More Opportunities in New Marketing.
Marketing and Sales Departments Should Be Inter-connected Give Reasons With Suitable Examples.
Marketing Research Can Boost the Marketing of a Company and Can Bring Potential Customers to the Company. Explain.
The Defined Segment of the Market Help in Getting More Targeted Consumers.
How Digital Marketing is Cheaper Than Traditional Marketing?
Digital Marketing is Smart to Work; While Traditional Marketing is Hard Work.
What is Social Media Marketing and Key Elements of Smm?
What is the Difference Between Community Management and Social Media Marketing?
Data That Exists on Social Media Can Be Used as a Good Marketing Tool.
What Are the Data-driven Social Media Marketing Tactics?
Advantages and Disadvantages of SMM.
By Analyzing the Choice of Modern Consumers You Can Actually Improvise Your Product to Increase Its Demand and Sales in the Future.
Trendy Shopping Keyword Should Be Used While Endorsing the Product. Why?
Obscurity of Various Similar Products in Different Brands.
How to Calculate the Purchase Intention?
What Are the Components of Social Media Marketing?
What is the Pattern of Purchase Decisions of Generation Z and Y: Draw a Comparison.
How to Improve Marketing to Drive Innovation.
What Are the Characteristics of a Good Brand?
What Creates the Loyalty of Customers Towards a Particular Brand?
How Strategic Marketing Can Bring Potential Customers?
Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision and How They All Can Bring Leads for the Marketing.
Sales Performance Can Affect the Consumer.

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

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29 Feb 2024

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

17 Jan 2024

Psychological Pricing Tactics to Fight the Inflation Blues

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

05 Dec 2023
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Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

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Research & Ideas

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With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

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29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

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Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

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With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

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Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

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When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

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COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

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150 Excellent Marketing Research Topics to Achieve Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

Compare the distribution systems used by small companies and multinationals.
Brand manipulation tactics that marketers used to get more clients.
Analyzing the best distribution strategies for new companies in offshore marketing.
Marketing mix application: A closer look at Facebook.
The relationship between marketing research and business sales
The best strategies for integrating new products into the targeted clients’ lifestyles?
Is it effective to use Black Friday for driving sales?
Modern business marketing tactics and paradigms.
The main factors that determine customer satisfaction in young adults
Mistakes to avoid when crafting new marketing distribution channels.
How do businesses use technology in the marketing of distribution?
What manipulation tactics do brands use to get more customers?
How can social media impact the buying choices of shoppers?
Discuss the pros and cons of offshore marketing
Describe some best distribution strategies for new companies
Compare and contrast reverse logistics and dual distribution channels
Pros and cons of direct selling
Evaluation of the most effective distribution channel to use for selling through intermediaries
Compare and contrast the distribution mechanism in large-scale corporations and SMEs
Discuss the strategies of Sensory marketing and their impact on advertising
Opportunities and threats of marketing research in the twenty-first century
Critical analysis of digital marketing trends over the past decade
Discuss the future of traditional marketing channels

Marketing Research Topics on Consumer Behavior

Analyze the consumer’s buying behavior for wedding suits.
Analyze the importance of studying consumer behavior when taking your business abroad.
The effects of women’s status on their buying behavior.
How do ads influence consumer behavior?
Using loyalty programs as tools of marketing.
Are well-known brands always good in quality?
Analyze marketing challenges in family-owned enterprises.
Does the customer pay attention to product labels?
Are customers properly equipped to protect themselves from direct marketing?
Leadership in marketing teams.
How does advertising impact consumer behavior?
How does global marketing incorporate standardization?
How to apply the Learning Model of Consumer Behavior in Marketing
Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
Critical analysis of the Webster and Wind model of Consumer Behaviour
How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
Discuss the challenges associated with different consumer behavior models
Review the effectiveness of the initiatives of Internet marketing critically
Discuss the differences between digital marketing and traditional marketing
Assess strategies, trends, and realities of digital marketing
Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

Harmful impacts of advertising on children.
Is radio a good method of advertising today?
Marketing strategies used in the fashion industry.
Is display marketing declining?
Is centralized marketing for global brands a good idea?
Analyze the strategies used in marketing baby and maternity products.
Brand marketing and political campaigns.
Evaluate the success factors in global marketing: A case study of Apple.
Comparing the new market entry strategies: Uber versus Netflix.
In-store branding and brand salience.
How do marketing strategies differ across different cultures?
How do brands exploit impulsive buying?

Internet Marketing Research Ideas

Do customers prefer buying their products online?
What are the latest trends in online marketing?
What do customers look for when purchasing products online?
Compare and contrast the effectiveness of traditional versus modern marketing strategies.
Why does marketing content in online advertising go viral?
How did Google’s mobile-first index affect online marketing?
Online marketing and internet security.
Can a business succeed without social media marketing?
Why do you need to do competitor analysis to succeed in marketing your brand?
Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
Successful social media marketing approaches that helped break through the strong market monopoly
Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

Is influencer marketing the most powerful form of marketing?
Identify the most powerful promotion techniques.
Relevance of Corporate Social Responsibility (CSR) in brand development.
Analyze the most effective techniques to produce leads.
Discuss the advantages and disadvantages of social media platforms.
Video marketing is a new marketing trend
What is the impression of click-baited sponsored content on the consumers?
Briefly explain the content promotion of Pinterest.
How do business sales and marketing research relate to one another?
Analyze the significance of an email in marketing.
Is direct marketing welcomed by people?
Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

Marketing distribution channels and the mistakes you might avoid.
The development and execution of investment banking in developing markets.
Review Starbucks’ international market-entry strategy.
Customer buying behavior and the sensory marketing role.
The influence of performance management for both huge and diversified organizations.
Gender influence on business startups.
Logistic management and its inherent risks
Conventional business marketing techniques and dimensions.
Supply chain management and the impact of Information Technology.
The benefits of a smartphone to understand customer thinking.
Advertising and the application of humor.
Significance of studying consumer behavior in an international business.
Telemarketing- Evaluate the concept.
Instagram versus Facebook- which is a better marketing platform?
The impact of Brexit on the UK’s financial institutions.
Women’s sentiments around comparison advertising
Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

What is the most effective form of marketing?
Discuss the steps to implement Efficiency e-CRM.
Study the influence of multinational trade agreements on the growth of developing economies.
How does marketing content in online marketing get viral?
Brand promotion and the use of celebrities- Discuss its impact on the ROI.
The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
The influence of advertising on the recession period.
Analyze the functions of mobile marketing.
A look into marketing approaches that broke through strong market monopoly
A study on how to make customers purchase goods and services in the luxury category
Explain the concept of Artificial Intelligence in marketing.
Comparison of advertising versus building brand equity
Analysis of the consumer buying behavior for Coca-Cola.
Manipulation tactics: how brands get more customers
What makes people want to share content with their friends?
Marketing challenges around the evolving family structures
Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

Innovative Marketing Research Topics

Discuss the Environmental determinants of international market entry strategies.
Conduct an ethical examination of advertising deception.
Explain the determinants and benefits of global product marketing.
Analyze the marketing strategies of non-profit organizations.
Discuss the evolution of relationship marketing.
Essential content marketing strategies for SMEs.
Analyze the psychology of sports marketing.
Discuss the efficiency and usage of Social media marketing communication.
Analyze the impact of search engine optimization on web accessibility.
Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

220 Amazing Religious Research Paper Topics and Ideas

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140 Unique Geology Research Topics to Focus On

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200+ Research Title Ideas To Explore In 2024

Choosing a compelling research title is a critical step in the research process, as it serves as the gateway to capturing the attention of readers and potential collaborators. A well-crafted research title not only encapsulates the essence of your study but also entices readers to delve deeper into your work.

In this blog post, we will explore the significance of research title ideas, the characteristics of an effective title, strategies for generating compelling titles, examples of successful titles, common pitfalls to avoid, the importance of iterative refinement, and ethical considerations in title creation.

Characteristics of a Good Research Title

Table of Contents

Clarity and Precision

A good research title should communicate the core idea of your study clearly and precisely. Avoid vague or overly complex language that might confuse readers.

Relevance to the Research Topic

Ensure that your title accurately reflects the content and focus of your research. It should provide a clear indication of what readers can expect from your study.

Conciseness and Avoidance of Ambiguity

Keep your title concise and to the point. Avoid unnecessary words or phrases that may add ambiguity. Aim for clarity and directness to make your title more impactful.

Use of Keywords

Incorporating relevant keywords in your title can enhance its visibility and accessibility. Consider the terms that researchers in your field are likely to search for and integrate them into your title.

Reflecting the Research Methodology or Approach

If your research employs a specific methodology or approach, consider incorporating that information into your title. This helps set expectations for readers and indicates the uniqueness of your study.

What are the Strategies for Generating Research Title Ideas?

Brainstorming
Individual Brainstorming: Set aside time to generate title ideas on your own. Consider different angles, perspectives, and aspects of your research.
Group Brainstorming: Collaborate with peers or mentors to gather diverse perspectives and insights. Group brainstorming can lead to innovative and multidimensional title ideas.
Keyword Analysis
Identifying Key Terms and Concepts: Break down your research into key terms and concepts. These will form the foundation of your title.
Exploring Synonyms and Related Terms: Expand your search by exploring synonyms and related terms. This can help you discover alternative ways to express your research focus.
Literature Review
Examining Existing Titles in the Field: Review titles of relevant studies in your field to identify common patterns and effective strategies.
Analyzing Successful Titles for Inspiration: Analyze successful research titles to understand what makes them stand out. Look for elements that resonate with your own research.
Consultation with Peers and Mentors
Seek feedback from peers and mentors during the title creation process. External perspectives can offer valuable insights and help refine your ideas.
Use of Online Tools and Title Generators
Explore online tools and title generators designed to aid in the generation of creative and relevant research titles. While these tools can be helpful, exercise discretion and ensure the generated titles align with the essence of your research.

200+ Research Title Ideas: Category-Wise

Technology and computer science.

“Cybersecurity Measures in the Age of Quantum Computing”
“Machine Learning Applications for Predictive Maintenance”
“The Impact of Augmented Reality on Learning Outcomes”
“Blockchain Technology: Enhancing Supply Chain Transparency”
“Human-Computer Interaction in Virtual Reality Environments”

Environmental Science and Sustainability

“Evaluating the Efficacy of Green Infrastructure in Urban Areas”
“Climate Change Resilience Strategies for Coastal Communities”
“Biodiversity Conservation in Tropical Rainforests”
“Renewable Energy Adoption in Developing Economies”
“Assessing the Environmental Impact of Plastic Alternatives”

Health and Medicine

“Precision Medicine Approaches in Cancer Treatment”
“Mental Health Interventions for Youth in Urban Settings”
“Telemedicine: Bridging Gaps in Rural Healthcare Access”
“The Role of Gut Microbiota in Metabolic Disorders”
“Ethical Considerations in Genetic Editing Technologies”

Social Sciences and Psychology

“Social Media Influence on Body Image Perception”
“Impact of Cultural Diversity on Team Performance”
“Psychological Resilience in the Face of Global Crises”
“Parental Involvement and Academic Achievement in Adolescents”
“Exploring the Dynamics of Online Communities and Identity”

Business and Economics

“Sustainable Business Practices and Consumer Behavior”
“The Role of Big Data in Financial Decision-Making”
“Entrepreneurship and Innovation in Emerging Markets”
“Corporate Social Responsibility and Brand Loyalty”
“Economic Implications of Remote Work Adoption”

Education and Pedagogy

“Inclusive Education Models for Diverse Learning Needs”
“Gamification in STEM Education: A Comparative Analysis”
“Online Learning Effectiveness in Higher Education”
“Teacher Training for Integrating Technology in Classrooms”
“Assessment Strategies for Measuring Critical Thinking Skills”

Psychology and Behavior

“The Influence of Social Media on Adolescent Well-being”
“Cognitive Biases in Decision-Making: A Cross-Cultural Study”
“The Role of Empathy in Conflict Resolution”
“Positive Psychology Interventions for Workplace Satisfaction”
“Exploring the Relationship Between Sleep Patterns and Mental Health”

Biology and Genetics

“Genetic Markers for Predisposition to Neurodegenerative Diseases”
“CRISPR-Cas9 Technology: Ethical Implications and Future Prospects”
“Evolutionary Adaptations in Response to Environmental Changes”
“Understanding the Microbiome’s Impact on Immune System Function”
“Epigenetic Modifications and Their Role in Disease Development”

Urban Planning and Architecture

“Smart Cities: Balancing Technological Innovation and Privacy”
“Revitalizing Urban Spaces: Community Engagement in Design”
“Sustainable Architecture: Integrating Nature into Urban Designs”
“Transit-Oriented Development and Its Impact on City Dynamics”
“Assessing the Cultural Significance of Urban Landscapes”

Linguistics and Communication

“The Influence of Language on Cross-Cultural Communication”
“Language Development in Multilingual Environments”
“The Impact of Nonverbal Communication on Interpersonal Relationships”
“Digital Communication and the Evolution of Language”
“Language Processing in Bilingual Individuals: A Neuroscientific Approach”

Political Science and International Relations

“The Role of Social Media in Political Mobilization”
“Global Governance in the Era of Transnational Challenges”
“Human Rights and the Ethics of Intervention in International Affairs”
“Political Polarization: Causes and Consequences”
“Climate Change Diplomacy: Assessing International Agreements”

Physics and Astronomy

“Dark Matter: Unraveling the Mysteries of the Universe”
“Quantum Entanglement and Its Potential Applications”
“The Search for Exoplanets in Habitable Zones”
“Astrophysical Phenomena: Exploring Black Holes and Neutron Stars”
“Advancements in Quantum Computing Algorithms”

Education Technology (EdTech)

“Adaptive Learning Platforms: Personalizing Education for Every Student”
“The Impact of Virtual Reality Simulations on STEM Education”
“E-Learning Accessibility for Students with Disabilities”
“Gamified Learning: Enhancing Student Engagement and Retention”
“Digital Literacy Education: Navigating the Information Age”

Sociology and Anthropology

“Cultural Shifts in Modern Society: An Anthropological Exploration”
“Social Movements in the Digital Age: Activism and Connectivity”
“Gender Roles and Equality: A Cross-Cultural Perspective”
“Urbanization and Its Effects on Traditional Societal Structures”
“Cultural Appropriation: Understanding Boundaries and Respect”

Materials Science and Engineering

“Nanostructured Materials: Innovations in Manufacturing and Applications”
“Biodegradable Polymers: Towards Sustainable Packaging Solutions”
“Materials for Energy Storage: Advancements and Challenges”
“Smart Materials in Healthcare: From Diagnosis to Treatment”
“Robust Coatings for Extreme Environments: Applications in Aerospace”

History and Archaeology

“Digital Reconstruction of Historical Sites: Preserving the Past”
“Trade Routes in Ancient Civilizations: A Comparative Study”
“Archaeogenetics: Unraveling Human Migrations Through DNA Analysis”
“Historical Linguistics: Tracing Language Evolution Over Millennia”
“The Archaeology of Conflict: Studying War through Artifacts”

Marketing and Consumer Behavior

“Influencer Marketing: Impact on Consumer Trust and Purchasing Decisions”
“The Role of Brand Storytelling in Consumer Engagement”
“E-commerce Personalization Strategies: Balancing Customization and Privacy”
“Cross-Cultural Marketing: Adapting Campaigns for Global Audiences”
“Consumer Perceptions of Sustainable Products: A Market Analysis”

Neuroscience and Cognitive Science

“Neuroplasticity and Cognitive Rehabilitation: Implications for Therapy”
“The Neuroscience of Decision-Making: Insights from Brain Imaging”
“Cognitive Aging: Understanding Memory Decline and Cognitive Resilience”
“The Role of Neurotransmitters in Emotional Regulation”
“Neuroethical Considerations in Brain-Computer Interface Technologies”

Public Health and Epidemiology

“Epidemiological Trends in Infectious Diseases: Lessons from Global Outbreaks”
“Public Health Interventions for Reducing Non-Communicable Diseases”
“Health Disparities Among Marginalized Communities: Addressing the Gaps”
“The Impact of Climate Change on Vector-Borne Diseases”
“Community-Based Approaches to Promoting Health Equity”

Robotics and Automation

“Human-Robot Collaboration in Manufacturing: Enhancing Productivity and Safety”
“Autonomous Vehicles: Navigating the Path to Mainstream Adoption”
“Soft Robotics: Engineering Flexibility for Real-World Applications”
“Ethical Considerations in the Development of AI-powered Robotics”
“Bio-Inspired Robotics: Learning from Nature to Enhance Machine Intelligence”

Literature and Literary Criticism

“Postcolonial Narratives: Deconstructing Power Structures in Literature”
“Digital Storytelling Platforms: Changing the Landscape of Narrative Arts”
“Literature and Cultural Identity: Exploring Representations in Global Contexts”
“Eco-Critical Perspectives in Contemporary Literature”
“Feminist Literary Criticism: Reinterpreting Classic Texts Through a New Lens”

Chemistry and Chemical Engineering

“Green Chemistry: Sustainable Approaches to Chemical Synthesis”
“Nanomaterials for Drug Delivery: Innovations in Biomedical Applications”
“Chemical Process Optimization: Towards Energy-Efficient Production”
“The Chemistry of Taste: Molecular Insights into Food Flavors”
“Catalytic Converters: Advancements in Pollution Control Technologies”

Cultural Studies and Media

“Media Representations of Social Movements: Framing and Impact”
“Pop Culture and Identity: Exploring Trends in a Globalized World”
“The Influence of Social Media on Political Discourse”
“Reality Television and Perceptions of Reality: A Cultural Analysis”
“Media Literacy Education: Navigating the Digital Information Age”

Astronomy and Astrophysics

“Gravitational Waves: Probing the Cosmos for New Discoveries”
“The Life Cycle of Stars: From Birth to Supernova”
“Astrobiology: Searching for Extraterrestrial Life in the Universe”
“Dark Energy and the Accelerating Expansion of the Universe”
“Cosmic Microwave Background: Insights into the Early Universe”

Social Work and Community Development

“Community-Based Mental Health Interventions: A Social Work Perspective”
“Youth Empowerment Programs: Fostering Resilience in Vulnerable Communities”
“Social Justice Advocacy in Contemporary Social Work Practice”
“Intersectionality in Social Work: Addressing the Complex Needs of Individuals”
“The Role of Technology in Enhancing Social Services Delivery”

Artificial Intelligence and Ethics

“Ethical Considerations in AI Decision-Making: Balancing Autonomy and Accountability”
“Bias and Fairness in Machine Learning Algorithms: A Critical Examination”
“Explainable AI: Bridging the Gap Between Complexity and Transparency”
“The Social Implications of AI-Generated Content: Challenges and Opportunities”
“AI and Personal Privacy: Navigating the Ethical Dimensions of Data Usage”

Linguistics and Computational Linguistics

“Natural Language Processing: Advancements in Understanding Human Communication”
“Multilingualism in the Digital Age: Challenges and Opportunities”
“Cognitive Linguistics: Exploring the Relationship Between Language and Thought”
“Speech Recognition Technologies: Applications in Everyday Life”
“Syntax and Semantics: Unraveling the Structure of Language”

Geology and Earth Sciences

“Geological Hazards Assessment in Urban Planning: A Case Study”
“Paleoclimatology: Reconstructing Past Climate Patterns for Future Predictions”
“Geomorphological Processes in Coastal Landscapes: Implications for Conservation”
“Volcanic Activity Monitoring: Early Warning Systems and Mitigation Strategies”
“The Impact of Human Activities on Soil Erosion: An Ecological Perspective”

Political Economy and Global Governance

“Global Trade Agreements: Assessing Economic Impacts and Equity”
“Political Economy of Energy Transition: Policies and Socioeconomic Effects”
“The Role of International Organizations in Global Governance”
“Financial Inclusion and Economic Development: A Comparative Analysis”
“The Political Economy of Pandemics: Governance and Crisis Response”

Food Science and Nutrition

“Nutrigenomics: Personalized Nutrition for Optimal Health”
“Functional Foods: Exploring Health Benefits Beyond Basic Nutrition”
“Sustainable Food Production: Innovations in Agriculture and Aquaculture”
“Dietary Patterns and Mental Health: A Comprehensive Review”
“Food Allergies and Sensitivities: Mechanisms and Management Strategies”

Sociology and Technology

“Digital Inequalities: Examining Access and Usage Patterns Across Demographics”
“The Impact of Social Media on Social Capital and Community Building”
“Technological Surveillance and Privacy Concerns: A Sociological Analysis”
“Virtual Communities: An Exploration of Identity Formation in Online Spaces”
“The Social Dynamics of Online Activism: Mobilization and Participation”

Materials Science and Nanotechnology

“Nanomaterials for Biomedical Imaging: Enhancing Diagnostic Precision”
“Self-Healing Materials: Advances in Sustainable and Resilient Infrastructure”
“Smart Textiles: Integrating Nanotechnology for Enhanced Functionality”
“Multifunctional Nanoparticles in Drug Delivery: Targeted Therapies and Beyond”
“Nanocomposites for Energy Storage: Engineering Efficient Capacitors”

Communication and Media Studies

“Media Convergence: The Evolution of Content Delivery in the Digital Age”
“The Impact of Social Media Influencers on Consumer Behavior”
“Crisis Communication in a Hyperconnected World: Lessons from Global Events”
“Media Framing of Environmental Issues: A Comparative Analysis”
“Digital Detox: Understanding Media Consumption Patterns and Well-being”

Developmental Psychology

“Early Childhood Attachment and Its Long-Term Impact on Adult Relationships”
“Cognitive Development in Adolescence: Challenges and Opportunities”
“Parenting Styles and Academic Achievement: A Cross-Cultural Perspective”
“Identity Formation in Emerging Adulthood: The Role of Social Influences”
“Interventions for Promoting Resilience in At-Risk Youth Populations”

Aerospace Engineering

“Advancements in Aerodynamics: Redefining Flight Efficiency”
“Space Debris Management: Mitigating Risks in Earth’s Orbit”
“Aerodynamic Design Optimization for Supersonic Flight”
“Hypersonic Propulsion Technologies: Pushing the Boundaries of Speed”
“Materials for Space Exploration: Engineering Solutions for Harsh Environments”

Political Psychology

“Political Polarization and Public Opinion: Exploring Cognitive Biases”
“Leadership Styles and Public Perception: A Psychological Analysis”
“Nationalism and Identity: Psychological Factors Shaping Political Beliefs”
“The Influence of Emotional Appeals in Political Communication”
“Crisis Leadership: The Psychological Dynamics of Decision-Making in Times of Uncertainty”

Marine Biology and Conservation

“Coral Reef Restoration: Strategies for Biodiversity Conservation”
“Ocean Plastic Pollution: Assessing Impacts on Marine Ecosystems”
“Marine Mammal Communication: Insights from Bioacoustics”
“Sustainable Fisheries Management: Balancing Ecological and Economic Concerns”
“The Role of Mangrove Ecosystems in Coastal Resilience”

Artificial Intelligence and Creativity

“Generative AI in Creative Industries: Challenges and Innovations”
“AI-Enhanced Creativity Tools: Empowering Artists and Designers”
“Machine Learning for Music Composition: Bridging Art and Technology”
“Creative AI in Film and Entertainment: Transforming Storytelling”
“Ethical Considerations in AI-Generated Art and Content”

Cultural Anthropology

“Cultural Relativism in Anthropological Research: Opportunities and Challenges”
“Rituals and Symbolism: Unraveling Cultural Practices Across Societies”
“Migration and Cultural Identity: An Ethnographic Exploration”
“Material Culture Studies: Understanding Societies through Objects”
“Indigenous Knowledge Systems: Preserving and Promoting Cultural Heritage”

Quantum Computing and Information Science

“Quantum Information Processing: Algorithms and Applications”
“Quantum Cryptography: Securing Communication in the Quantum Era”
“Quantum Machine Learning: Enhancing AI through Quantum Computing”
“Quantum Computing in Finance: Opportunities and Challenges”
“Quantum Internet: Building the Next Generation of Information Networks”

Public Policy and Urban Planning

“Smart Cities and Inclusive Urban Development: A Policy Perspective”
“Public-Private Partnerships in Infrastructure Development: Lessons Learned”
“The Impact of Transportation Policies on Urban Mobility Patterns”
“Housing Affordability: Policy Approaches to Addressing Urban Challenges”
“Data-Driven Decision-Making in Urban Governance: Opportunities and Risks”

Gerontology and Aging Studies

“Healthy Aging Interventions: Promoting Quality of Life in Older Adults”
“Social Isolation and Mental Health in Aging Populations: Interventions and Support”
“Technology Adoption Among Older Adults: Bridging the Digital Divide”
“End-of-Life Decision-Making: Ethical Considerations and Legal Frameworks”
“Cognitive Resilience in Aging: Strategies for Maintaining Mental Sharpness”

Examples of Effective Research Titles

Illustrative Examples from Various Disciplines

Here are examples of effective research titles from different disciplines:

“Unlocking the Mysteries of Neural Plasticity: A Multidisciplinary Approach”
“Sustainable Urban Development: Integrating Environmental and Social Perspectives”
“Quantum Computing: Navigating the Path to Practical Applications”

Analysis of What Makes Each Title Effective

Clear indication of the research focus.
Inclusion of key terms relevant to the field.
Incorporation of a multidisciplinary or integrated approach where applicable.

Common Pitfalls to Avoid in Research Title Creation

A. Vagueness and Ambiguity

Vague or ambiguous titles can deter readers from engaging with your research. Ensure your title is straightforward and leaves no room for misinterpretation.

B. Overuse of Jargon

While technical terms are essential, excessive jargon can alienate readers who may not be familiar with the specific terminology. Strike a balance between precision and accessibility.

C. Lack of Alignment with Research Objectives

Your title should align seamlessly with the objectives and findings of your research. Avoid creating titles that misrepresent the core contributions of your study.

D. Lengthy and Complicated Titles

Lengthy titles can be overwhelming and may not effectively convey the essence of your research. Aim for brevity while maintaining clarity and informativeness.

E. Lack of Creativity and Engagement

A bland title may not capture the interest of potential readers. Inject creativity where appropriate and strive to create a title that sparks curiosity.

Ethical Considerations in Research Title Creation

Avoiding Sensationalism and Misleading Titles

Ensure that your title accurately represents the content of your research. Avoid sensationalism or misleading language that may compromise the integrity of your work.

Ensuring Accuracy and Integrity in Representing Research Content

Your title should uphold the principles of accuracy and integrity. Any claims or implications in the title should be supported by the actual findings of your research.

Crafting a captivating research title is a nuanced process that requires careful consideration of various factors. From clarity and relevance to creativity and ethical considerations, each element plays a crucial role in the success of your title.

By following the outlined strategies and avoiding common pitfalls for research title ideas, researchers can enhance the visibility and impact of their work, contributing to the broader scholarly conversation. Remember, your research title is the first impression readers have of your work, so make it count.

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170 Unique Marketing Research Topics and Ideas

Table of Contents

Are you a marketing student looking for unique ideas to prepare your research paper? If yes, then you are at the right spot. Basically, marketing is a wide subject that predominantly deals with the various strategies and activities that can be performed to promote the products and services to the target customers and increase profit. Especially, for writing your marketing research paper, you can choose to write on topics related to marketing issues, planning, digital marketing, promotional activities, and so on. In case, you have no idea what topic to pick, take a look at the list of 150+ innovative marketing research topics and ideas suggested in this blog and select the one that matches your requirements. Also, from here, learn how to pick a good topic and draft an outstanding marketing research paper.

Marketing Research Paper Topic Selection

Accordingly, any marketing research topics you choose, might convince your audience and drive their interest in your work.

Firstly, you might want to understand your marketing objectives as well as develop a powerful foundation. Also, you might select a marketing company, and based on its objectives and requirements, you might choose your research topic.
Secondly, you make use of your analytical thinking to understand your audience’s interest area. For instance, you might choose a successful product in the market or twist an old product to do your assignment.
Thirdly, you might consider questioning your audience because your audience is using your products. Since your audience is using your products firsthand, you might ask them about the product type they need or demand.
Lastly, a product audit is another alternative that you might consider while choosing your marketing research topics. Perhaps, you might select marketing research topics that are very narrow or very broad, depending on your industry’s position.

Marketing Research Paper Writing

Of course, a marketing dissertation is not similar to an essay, hence you might not endlessly drift on it. Also, you need evidence to claim your key arguments as well as ensure to have examples and references to back your claim. However, this is possible only if you conduct comprehensive research on the subject through the Internet. Besides internet has extensive information for you to explore, yet you might ensure to acknowledge sufficient data before starting your thesis. Furthermore, you might prepare a draft and show it to your professor, obtaining their green signal. Thus, you might ensure that your work is on the right track and get the chance to improve your mistakes.

List of Marketing Research Topics and Ideas

To make the topic selection easier for you, here we have shared 150+ interesting research ideas and topics on different types of marketing. Check the entire list and pick a topic that suits your interest. Also, make sure it is convenient for you to draft an outstanding thesis.

Amazing Marketing Research Topics

Offshore marketing and the evaluation of best distribution strategies for new companies.
Marketing distribution channels and the mistakes you might avoid.
Online shopping in China- Discuss its influence as well as opportunities.
Explain the concept of Artificial Intelligence in marketing.
Discuss the Components of a Competitive Marketing Strategy.
The impact of augmented reality on your marketing experience.
How to Price and Position Products or Services for Marketing Effectiveness.
Describe the role of social media in lead generation
The development and execution of investment banking in developing markets.
The impact of European financial supervision on cross-border financial investment.
Consumer purchase decision and the influence of e-marketing.
Customer buying behavior and the sensory marketing role.
Gender influence on the business startups.
Analyze the significance of leadership and culture in organizational change.
Case study of Nike- Evaluate the role of CSR.
Analyze the use of Omni-channel tracking in marketing
Compare and contrast the application of Augmented Reading (AR), and Immerse Technologies in Marketing
Compare and contrast the use of User-Generated Content and Content Mapping in Marketing
Application of Progressive Web Apps (PWAs) in marketing
Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

Impressive Marketing Research Paper Topics

Impact of Implicit and explicit knowledge of Consumers on their buying behavior
Use of centralized global marketing
How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service
What is e-CRM and its use in marketing
The relation between brand awareness as well as repeat purchases
How to build a company’s brand image through Guest Blogging.
Marketing and Company Reputation: The Best Strategies to Use.
Is Corporate Social Responsibility a Marketing Strategy?
The Best Social Media Strategies to Drive Customer Engagement
Analysis of Social Media Marketing Impact on Customer Behavior
The Relationship Between Influencer Marketing and Lifestyle Branding
The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process
Discuss the most efficient marketing strategies to repair a bad reputation
HRM and the importance of motivation- Discuss the most motivating factors for future leaders.
The influence of performance management for both huge and diversified organizations.

Unique Marketing Research Topics

Supply chain management and the impact of Information Technology.
UK’s manufacturing sector case study- Total Quality Management as a competitive benefit.
Logistic management and its inherent risks- Identify the strategies to reduce them.
Supply chain management and the role of ICT.
A deeper look at Facebook- Applying the marketing mix.
Role of CSR in brand development.
Conventional business marketing techniques and dimensions.
Elaborate on the market segmentation.
Black Friday as a sales driver- Is it effective?
Young adults and the customer’s satisfaction- Evaluate the factors.
Uber versus Netflix- Compare the new market-entry strategies.
The negative impact of advertising on children.
Discuss the importance of Instagram reels in new product promotion.
Benefits of Green Marketing
Difference between leads generated from Facebook and leads generated from Instagram.

Captivating Marketing Research Ideas

Discuss the advantages and disadvantages of social media marketing.
Assess the ROI of the most commonly used digital marketing strategies.
Radio as a good advertising technique in the current time- Evaluate the statement.
Benefits of a smartphone to understand customer thinking.
Is display marketing sinking? What is your viewpoint?
Relevance of leadership in a marketing team.
Product labels and the significance of the customer’s attention.
Advertising and the application of humor.
Loyalty program as a marketing tool- Evaluate the statement.
Application of technology in modern marketing.
Share the best digital marketing strategies for reducing cart abandonment rates.

High-quality Marketing Research Topics

Exploring the marketing issues of a family-owned business.
The impact of advertisements on consumer behaviors.
Significance of studying consumer behavior in an international business.
How a customer might protect himself from the impact of direct marketing.
Analyze the recent trends in online marketing.
Telemarketing- Evaluate the concept.
Impact of Impulsive Buying Behavior of Customers on Business
The era of Internet marketing
How to Measure the Purchase Intention
Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing
Impact of Information Communication Technology on Marketing
How do businesses use technology in the marketing of distribution?
Successful social media marketing approaches that helped break through the strong market monopoly
How to repurpose Marketing Content for Startups
Write about the Most Effective Methods for Customer Retention.

Influential Marketing Research Topics

City development: should we keep the grid pattern or move to the new approaches to city planning?
The influence of globalization on the consumer’s behavior.
Business sales and marketing research- How it relate to one another?
Best Digital Marketing Strategies for Startups.
How to increase your followers on Instagram?
Analyze the most effective techniques to produce leads.
Significance of CSR- Adidas Group.
Discuss the Importance of Product Packaging in Competitive Marketing Strategy.
Coca-Cola and its consumer behavior.
Describe the most effective content promotion and marketing strategies for lead generation.
How to use content to improve Email Subscription rates.
Benefits of following competitors in the social media platform.
Prepare a case study on Starbucks’ Social Media Marketing.
E-Mail marketing- Analyze the significance of an email in marketing.
Video marketing is a new marketing trend- Review the statement.
Is influencer marketing the most powerful form of marketing?
Discuss the role of micro-content in Content Marketing campaigns.
Comparative analysis between the use of artificial intelligence and robotics in marketing
Discuss the pros and cons of Pay Per Click (PPC) advertising and Search Engine Optimization (SEO)
How have social media networking sites become the most beneficial marketing channels?

Top-Notch Marketing Research Paper Topics

Compare B2C and B2B Marketing Strategies
Impact of leads generated from different social media platforms
Effective use of Snapchat and WhatsApp in marketing and promotion
Social media and its give-away technique- Is it worth it?
Business-to-consumer marketing, social media marketing, and advertising- Pros and Cons.
Instagram versus Facebook- Which is a better marketing platform?
Small business products versus popular business products- A comparative analysis in its quality.
Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.
The impact of Brexit on the UK’s financial institutions.
Analyze the emerging data-driven social media marketing strategies.
Multinational company’s distribution system versus small-scale company’s distribution system- A comparative analysis.
How does Facebook help a business to grow?
Buying products online- What do the customers look for?
Discuss the best remarketing strategies for small-scale companies.
Describe the marketing strategies used by the oil companies in the US.

Innovative Marketing Research Topics

Discuss the cultural differences in international marketing.
Write about Branding in the age of social movements.
Discuss the ethical boundaries in digital advertising.
Explain how color psychology influences the branding of a business
Suggest some local SEO strategies for small businesses.
Discuss the ethical implications of predictive analytics in targeting consumers.
Explain the role of blockchain in ensuring ad transparency.
Discuss the impact of artificial intelligence on customer segmentation.
How do data breaches affect brand trust?
Discuss the influence of packaging design on purchase decisions.

Impactful Marketing Research Topics

The impact of Google’s mobile-first index on online marketing.
Viral Marketing (viral advertising) strategy and its advantages
Effect of Emotional Targeting of Brands on Customers
Analyze the influence of celebrity endorsement on ROI for the CPG brands.
Discuss the steps to implement Efficiency e-CRM.
The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
Evaluate the importance of organizational support programs to improve employee behavior and performance outcomes.
Supply chain challenges and trends- The influence of globalization and the digital revolution.
Study the influence of multinational trade agreements on the growth of developing economies.
Attitude and perception of UK’s shareholders investing in developing markets.
Factors promoting Foreign Direct Investment in the Asian economies- Analyze the case study of India.
Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
The Metaverse – A new digital marketing trend
Use of cloud storage system in marketing
The impact of UK’s policies for online marketing.

Interesting Marketing Research Ideas

Explain how to use pillar content to grow sales.
Analyze the functions of mobile marketing.
Internet security and online marketing.
Which social media platform is the best for baby products?
Social media and the survival of a business.
Significance of competitor’s analysis in marketing a brand.
Political campaigns and brand marketing.
Centralized marketing and international brands- Is it a good idea?
Brand salience and in-store branding.
Social class and the distinction of a company’s service.
Write about the Commonly Used Methods for Predicting Consumer Behavior.
The influence of advertising on the recession period.
The fashion industry and its marketing strategy.
Discuss the Ins and Outs of Targeted Marketing With Paid Search Engine Ads.
How does television advertisement impact the customer’s top mood?

Trending Research Ideas on Marketing

Impact of Covid-19 on marketing endeavors of the Organization
How the emergence of COVID-19 affects business communities
How the emergence of Covid-19 influences marketing activities
Brand promotion and the use of celebrities- Discuss its impact on the ROI.
How lockdown situations affect the PR activities of the organization
Importance of marketing mix on organization’s performance
Discuss the importance of STP analysis for any business organization
Analyze the impact of Covid-19 and subsequent lockdown on the hospitality industry
Impact of Covid-19 and subsequent lockdown on the aviation industry
Importance of environmental audit for devising effective marketing strategies
Impact of Covid-19 and subsequent lockdown on the service industry
Discuss the impact of Covid-19 and the subsequent lockdown on the sports industry
“Just Do It” – one of the most successful green advertising taglines
Great marketing strategies of Apple, Southwest Airlines, and Budweiser
Importance of personalization in marketing

Read: 136 BUSINESS RESEARCH TOPICS- EASY AND SCORING FOR THE STUDENTS

Final Thoughts

Out of the 150+ marketing research ideas suggested in this blog, choose any topic that you feel is right for you. As the topic plays a key role in improving your grades, during the topic selection phase, make sure to identify the perfect marketing research paper topic that is unique and suits your needs. In case, you are confused about what topic to choose and how to write a marketing research paper, without any hesitation, reach out to us. We have plenty of Marketing Principles Assignment Help experts online to prepare and deliver outstanding research papers following your requirements. Particularly, from marketing research paper topic selection to proofreading, our professionals will provide the best assistance. Moreover, by utilizing our assignment help services, you can also complete your tasks in advance of your submission date and boost your grades.

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A Research Guide
Research Paper Topics

25 Ideas for Marketing Research Paper Topics

Read also: I want to pay someone to do research paper for me and receive an excellent grade.

25 Marketing Topics for the Most Demanding Students

Pharmaceutical marketing and ethics
Effects of gender on a family buying decision
Factors that influence the level of impulse buying
Social media in marketing?
The impact of brand extension on brand personality
The use of Black Friday sales and how these benefits company gross
The use and benefit of sending birthday announcements and coupons
Market segmentation
Relationship between marketing research, customer knowledge, and business sales
Telemarketing
The effect of the recession on promotional activities
An attitude of people in different roles towards direct marketing
How smartphones and tablets can be used to tap into customers thinking?
Relationship marketing
The leadership among the marketing team
Loyalty programs as instrument of marketing
Factor affecting educationists/scientist response to patent registration
Relationship between customers internal usage practices usage practices and awareness to internal advertising
Factors affecting positive and negative word of mouth in restaurant industry
Maternity and baby products marketing
Marketing strategies and paradigms
E-marketing
Effects of occupational status on women food buying and cooking behavior
Effect of self-placement of habitual buying products on their sales
Market entry strategy in an emerging market using country of origin information

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119 Marketing Management Essay Topics

🏆 best essay topics on marketing management, ✍️ marketing management essay topics for college, 🎓 most interesting marketing management research titles, 💡 simple marketing management essay ideas, ❓ marketing management essay questions.

Marriott Hotels’ Marketing Management
Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities
My Career in Marketing Management
Fabulous Cosmetics Company: Marketing Management
Toyota Company’s Marketing Management
Kotler and Keller’s “Marketing Management” Fields
Marketing and Management Strategy of Panera Bread
Contemporary Marketing: Marketing Management One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels.
Sales Management and Marketing A market segment is a homogenous subset of the main market, which shares similar characteristics that make them demand/require similar goods.
Amazon Strategic Marketing Management Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe.
Emirates Company: Marketing Management The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
Britam Insurance Company’s Sales and Marketing Management Software Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.
Marketing Management Analysis of FedEx Company Analysis of FedEx company: FedEx history, corporate structure, corporate culture, critics of FedEx corporation, FedEx pricing decision and managing customers.
Marketing and Revenue Management Relationship Marketing and revenue are two correlated essential aspects of the business. Both revenue management and marketing are geared toward increasing business revenue.
International Marketing Management: Advertisement Strategies and Global Market Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
An UAE Event Management Firm’s Marketing Plan This assessment report will discuss the marketing of an event management firm named “Your-Event” and designs its activities.
The Soup Spoon Company’s Marketing Management The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.
Analysis of Innovation and Marketing Management The following paper discusses that creativity and innovation are worth for businesses to come up with competitive products and services.
Strategic Marketing Management in an Organization In the process of marketing planning, it is necessary to take into account the characteristics of the customers, the strengths and weaknesses of the company and competitors.
Marketing Management Aspects and Questions This paper defines what is “brand equity” and direct marketing, discusses the Product Life Cycle Concept and other issues related to marketing.
Product Portfolio Management for Marketing The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.
Private Label Brands and Marketing Management The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
Marketing and Management Tools for Netflix Management is a leadership strategy that ensures the goals, targets, and objectives of the business are met in offering clients-centered goods and services.
R&D Issues and Solutions: Industrial Marketing Management When an organization has marketing teams in three separate areas, each one has a different vision of what the products ought to be.
Industrial Marketing Management Planning This marketing plan is for a new company that provides a unique service in the area of online marketing. The company plans to offer its services to small businesses.
Global Marketing Management: Theoretical Concepts The paper introduces global marketing as the means of channeling resources in the world market then examines the theoretical concepts and extensions on global marketing management.
Heavy Seas Beer: Marketing and Customer Management Heavy Seas Beer is a brewery established in the 1980s by Hugh Sis-son. This paper will examine the responses to the survey and analyze how and what the customers feel about HSB’s beer.
Accounting, Marketing, and Management in the Organization This paper presents an overview of organizational systems and applications, marketing accounting, and management in particularity.
Marketing Management for Small and Large Companies Any company which aims to succeed within the range of services it represents is obliged to abide by all the necessary rules of marketing management.
Effective Marketing: Sports Marketing Management Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal.
Marketing Management in the Largest World Companies Companies use different age groups to adapt to their product, making it easy to find loyal customers for life.
Marketing Management in the UK Motor Industry In the UK motor industry, rapid innovation has seen the need for customer service increase owing to the numerous inquiries generated by the new models.
Trends and Changes in Marketing Management The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment.
International Business Management and Marketing This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
Marketing and Banquet Management Strategies This paper presents an example of a management strategies interview, which shows that the management body has a big obligation in an organization and cannot thrive without it.
Parus Hotel’s Marketing Analysis and Management The Parus Hotel is a mid-tier hotel located within the tourist town of Popovka, Ukraine. It is located near the Black sea with easy access to beaches.
Marketing Management in Business Sphere The main components of the promotional mix include advertising, public relations, personal selling, and sales promotion.
Dover City Tourism and Marketing Management This report determines a strategy for marketing management, including segmentation, targeting, and positioning concept, for Dover from the view of the Dover District Council.
Change Management and Technologies in Marketing The essay explores how the change affected the sphere of marketing and what field leaders can do with changes. The main aspect of changes is the growth of technologies.
Marketing Management for Integrated Marketing Communication
Buying Behavior: Purchasing and Marketing Management
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
Marketing Management: Advertising Role in Building
European Traditional Food Producers and Marketing Capabilities: An Application of Marketing Management Process
Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors
Marketing Management: Marketing Situation and Structured Process
How Marketing Management Has Become a Standard for Success
Marketing Management: Targeting High-Risk Customers
Logistics and Marketing Management as an Element of Creating Value System
Marketing Management for the Services Industry
Strategic Marketing Management Principles and Their Application for Law Firms
Corporate Business Communication: Marketing Management
Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires
The Strategic Imperative of Marketing Management to the Success of Business Organizations
Marketing Management and Innovations: Challenges and Opportunities in the Marketplace
The Main Issues and Trends Affecting Marketing Management Nowadays and Their Influence on Organizational Planning
Relationship Between Marketing Research and Marketing Management
Identifying and Measuring Goals for Strategic Marketing Management
Main Issues and Trends That Affect Marketing Management Today
Strategic Marketing Management for Brand Loyalty
Understanding the Differences Between Market Development and Product Development in the Marketing Management of a Company
Marketing Management: Evolution and Development
‘We Are All Customers Now…’ – Rhetorical Strategy and Ideological Control in Marketing Management Texts
Consumer Decision-Making Process: Marketing Management
Strengthening Economic Subjects’ Internal Capacities – Marketing Management and CRM
Marketing Management: Challenges Faced by Danone
Why Service Marketing Management Is a Key Mover in Economic Development
Relationship Marketing Management: Its Importance in Private Label Extension
How Uncontrollable Variables Affect Marketing Management
Rural Cooperative Marketing Management Efficiency in the Era of Globalization
Feeding the Marketing Management and Planning Process
Marketing Decision Support System as a Factor for Effective Marketing Management
How Science Applies to Marketing Management
Marketing Management: The Marketing Planning Process
Globalization and Marketing Management of the Business
Marketing Management and Global Entrepreneurship
The Marketing Management Philosophy Used by Harmonix
Social and Ethical Issues in Marketing Management
Franchising and Marketing Management at Toyota
Strategic Marketing Management: Challenges to Financial Inclusion
Marketing Management: Crafting the Brand Positioning
Retail Fish Marketing Management in India
Modern Marketing Management and New Trends in Marketing
Emotional Marketing: Necessity of Today’s Marketing Management
Technology and Marketing Management of Sony Corporation
Marketing Management: Past, Present, and Future
An Economic Evaluation of Digital Marketing Management at the Enterprise
Marketing Management for Consumer Products in the Era of the Internet of Things
What Management Functions Are Related to Marketing Management?
What Is Industrial Marketing Management?
What Is the Role of Marketing Management Within the Context of the Operation of Business Enterprise?
How Is Marketing Management Both an Art and a Science?
Which Marketing Management Style Is Most Desirable for Small Firms?
What Is Global Marketing Management?
What Is the Importance of Marketing Management?
What Is the Role of Advertising in Marketing Management?
Is Strategic Planning the Basis of Marketing Management?
What Are the Tasks of a Marketing Manager?
What Are the Features of Marketing Management?
How Does Marketing Management Affect the Market?
What Is the Difference Between Marketing and Marketing Management?
What Are the Methods of Marketing Management?
What Is the Scope of Marketing Management?
What Is the Last Step of the Marketing Management Process?
How Will Marketing Management Help You in Your Professional Growth?
Which of the Marketing Management Orientations Best Applies to FEDEX?
Which Marketing Management Philosophy Is Best?
What Topics Are Typically Covered in Marketing Management Courses?
Why Is Marketing Strategy Important in Marketing Management?
How Is Product Management Related to Marketing Management?
Why Is Branding Important in Marketing Management?
What Is the Role of Marketing Analytics in Marketing Management?
How Are Information Technologies Used in Marketing Management?
What Is the Marketing Management Cycle?
What Data Collection Is Necessary for Marketing Management?
Is It Effective to Use Social Media for Marketing Management?
How Does Knowledge of Micro- And Macro-Marketing Help in Marketing Management?
What Is the Role of Marketing Management in Banking and Financial Services?

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StudyCorgi . 2022. "119 Marketing Management Essay Topics." July 14, 2022. https://studycorgi.com/ideas/marketing-management-essay-topics/.

These essay examples and topics on Marketing Management were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 8, 2024 .

Best Title For Marketing Research

A title tells people what your research is about

When you write up the results of your marketing research, it’s important to have a clear title. If someone who doesn’t do research could still read your paper, they might think that your research is too technical and complicated.

But a good title can help your report stand out among thousands of other reports filed in the office. It should tell anyone who is looking at the report what it is about.

You want to use a catchy phrase as the title. This will attract readers and make them want to pick through the details.

If your title does not answer the question “Why should I care about this research?” then the purpose of the study could be lost along with any chance of getting support for conducting more research.

Make it short and sweet

When asking people to read your research, keeping the title short is always a good idea. After all, you want people to pay attention to the content of the paper, not the length of the title.

However, don’t make the title so brief that it does not give the reader enough information-they may forget what the study was about before reaching the end. Having said that, most titles do not need to be longer than one or two sentences.

Research has shown that shorter titles are more effective when promoting bigger projects. A project larger than something simple can still gain popularity if the title is also small.

Use statistics

The best title for your marketing research article should be based on statistic. They explain key concepts and help readers understand the information better.

There are many different types of statistics. Your topic may have one type, while your product may use another.

You will need to know which type of statistic you want to use and how to present it effectively. Here are some examples of statistical titles :

* Statistical hypothesis -- this explains what to test, in other words, why this study even happened.

* Parametric statistics -- here, there’s a known method for finding out whether something is true (e.g., using regression analysis).

* Non-parametric statistics -- here, there isn’t a known way to calculate x directly. One must estimate it instead.

* Analysis of variance -- this describes exactly how big an impact each variable had on the result, i.e., comparing two groups to see if they were more similar or different.

* Correlation – this measures how closely related items change over time. Items can be anything from sales figures to DNA mutations, with correlations being statements about that item.

Statistics is not just for experts! You can learn basic statistics techniques , such as how to perform a simple t-test, produce a scatterplot, or create a correlation matrix. Many people do not consider math to be their strength, so learning some basics goes a long way.

Name your title

Your title should be compelling so that people will want to read it. But it shouldn’t have one of those long, hard words that make your head spin.

A good title is like an article headline – something simple , direct, and appealing. Most articles end up being titled differently (and sometimes worded slightly different ) before they are published.

So you need to know how to get out your strongest possible statement in your title. And try to do it once, because it’s very difficult to edit a title down later.

It can be done, but it requires knowledge of marketing research skills.

Which is why we recommend professional writers handle this part of the publication process. They have access to expert advice and resources to ensure the best possible title is found for the marketing campaign.

Also, technical folks tend to understand the issues involved with data analysis and presentation. By having experts guide these aspects of the project, conclusions drawn from the study are more likely to be trusted by the reader.

Be explicit

Though it may not sound very catchy, “being clear” is one of the most important elements in writing good titles .

If you have doubts about what questions to ask or how to organize your data, make sure that you explain them clearly.

Most readers (and topic experts) will know what question they want to ask once they read the title.

They also should be able to see through any vague explanations as to why you have asked a particular question.

For example, if you ask someone why they use tobacco, there should be no explanation like “because it's common.” That is a non-question; only people who are unfamiliar with this product and its uses would think to mention that in such a context.

Clearly asking leading questions is an important component of obtaining useful information. People don't realize that studies show that using too many questions can hurt, rather than help, survey respondents.

In fact, research has shown that more questions mean less informed decision making . It has been noted that when we receive multiple questions in a formal setting, our brain processes each new question as though it were another independent item.

Thus, by having several questions all together, we end up processing both messages throughout the same conversation.

Cleverly separating these two topics helps ensure that the audience reads carefully and understands correctly.

Sum up the problem or solution

When you’re trying to solve a problem with your marketing research, it helps to sum up the problem in one sentence.

That way you can find the best title that describes what the study will look at. Your grant reviewer(s) will be able to understand not only why you are doing the study, but also how your study fits into the big picture of your market research project.

For example, say you want to know more about how people choose reading materials . You could use a study like “How people decide which products they buy.” Or you could focus on learning something specific , such as “Which pages do most readers end up going to once they reach the end of the book?”

Either way you slice it, the study should give reviewers a good understanding of the bigger issue (i.e., product choice), and how their part in the project relates to the overall field.

State the main conclusion

The most important title should be given to marketing research that will help you accomplish your goal. Your objective may be stated simply, such as creating a product concept with no audience perception, or it can be complex, such as finding out what people think about your brand’s logo.

The clarity of the question (and corresponding outcome), along with time constraints and budget restrictions, will determine how accurate your study will be.

Answering the question clearly is key; unclear questions won’t get clear answers . Furthermore, if you don’t ask a good question, there’s not much use in doing another survey asking similar questions .

Is there another way?

Although it can be expensive, training customers to perform an action can help you get better results than simply asking them questions.

In fact, one study found that introducing employees to new services or products can actually increase customer loyalty by as much as 23%.

That’s because when employees are given a say in how they work, their confidence increases, which in turn gives them more self-respect.

Furthermore, people trust each other more and feel happier when their coworkers understand what they need from life.

Results also show that when employees have the ability to manage their tasks and make decisions, it can decrease stress and burnout by 70%.)).)

So instead of relying on questionnaires, let your potential clients try out their ideas. You may learn something about your product that adds great value.

Or perhaps you will find that someone already knows exactly what they want and just needs to be helped in putting their thoughts into words.

Provide details then conclusions

When you are writing research papers , it is helpful to start with a conclusion (topic or theme) then work through different examples related to that topic or thesis.

This helps make your paper flow properly and get attention from the reader. You will also find it easier to write because you will have a purpose at the beginning of the paper.

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91 Digital Marketing Essay Topic Ideas & Examples

🏆 best digital marketing topic ideas & essay examples, 👍 good essay topics on digital marketing, ⭐ simple & easy digital marketing essay titles.

Digital Marketing The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description […]
E-Commerce and Digital Marketing The e-commerce concepts to be addressed in the paper include the how the internet phenomenon has developed in the past decade, the companies that have gained from the online business concept, the losers, the opportunities […] We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Understanding of Digital Marketing: Course Reflection I believe that digital marketing is the future of business, and no sector will be able to compete in the market without an appropriate digital marketing strategy.
Digital Marketing Presents Opportunities and Challenges to Organisations Digital media has disrupted the traditional marketing models, forcing organisations to re-evaluate the uniqueness of the goods and services provided to the clients.
Opportunities and Challenges of Digital Marketing to Organizations Digital marketing refers to the use of internet, which is a major communication and marketing medium, to engage customers through online advertising to conduct promotions of products and services.
Moonpig.com: Digital Marketing Plan Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.
Digital Marketing Opportunities for Organizations The intention of this discussion is to highlight the insights of three notable writers concerning the basic opportunities and challenges associated with digital marketing.
Digital Marketing: Opportunities and Challenges to Organisations These steps are crucial for the organisation to integrate the digital marketing platform in organisation marketing activities. The fourth step in planning and implementation of digital marketing is the development of the digital marketing content.
Digital Marketing for SME Growth The article, “Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses,” is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for […]
Ethics in Digital Marketing: Course Reflection These could involve consulting all the stakeholders and provision of the penalties to the breakers of the laws provided to provide security to the confidential information. I have also learned how to ensure the privacy […]
Digital and Physical Channels in Marketing As a result of the high rate of technological innovation, firms within the retail sector are increasingly incorporating emerging technologies such as the internet in addition to physical channels in their marketing processes.
World Vision Australia: Digital Marketing Strategy When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.
The AutiPal Project’s Digital Marketing Strategy Marketing specialists with the representatives of the brand’s culture should also define the brand’s mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will […]
Digital Marketing in Dubai During COVID-19 Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
Worldwide Vegan Dairies: Digital Marketing Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
How Digital Marketing Affects Climate The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
Digital Marketing Strategy of R.E.T.R.O. Console The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.
Importance of Data Analytics in Digital Marketing Data analytics is the collection and analysis of customer data, including their needs, tastes, and desires to improve marketing strategy. It is a fundamental part of a digital marketing strategy and has numerous advantages.
Digital Advertising: The Marketing Measures The diverse array of products is the fourth category of products, which are well suited for the SEO optimization method because it is related to general term products.
Digital Marketing Capabilities in International Firms The article “Digital marketing capabilities in international firms: a relational perspective” by Wang, is dedicated to the analysis of digital marketing capabilities of a range of companies.
Digital and Traditional Marketing In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.
Monthly Digital Marketing Results for Sustainable Sips As for the second opportunity, the content of the website can be variegated to cause further growth in the average session duration.
Digital Marketing Strategy for India SEM is one of the marketing strategies that will help the company’s website be more visible to potential customers in the Indian market.
Digital Marketing and the #BlackLivesMatter Campaign Interestingly, the movement is considered one of the largest in the history of the US and this is partly due to the digital reach that it had.
Digital Marketing in China and the Coronavirus Pandemic Therefore, the purpose of this paper is to outline the current tendencies in the Chinese digital market and provide an analysis of a real case, namely the adaptation of Forest Cabin Cosmetics.
Predictive Analytics in Digital Marketing The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such […]
The Impact of Digital Marketing Disruption on the Localization Industry This concern needs to be addressed in the initial work, as the future of marketing is as important as its present.
Digital Technology and Marketing Communication The new technology brought in by the fourth industrial revolution will transform the entire process of production, business management and organizational structure.
Pharmaceutical Companies’ Digital Marketing Issues The goal of the paper is to study the range of problems that pharmaceutical organizations have to manage when using digital marketing, as well as determine possible avenues for improving the current situation and offering […]
Dupont Pioneer Company: Digital Marketing Plan The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.
Marketing in the Digital Age Scope The report mainly concentrates on the development of marketing models and the contribution and role of ICT in marketing communication.
Digital Marketing and Social Media Strategy Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the […]
Digital Marketing in the Fashion Industry Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.
Distribution Channels and Digital Marketing Digital marketing is among the factors that affect the competitiveness and success of a company in the fashion industry. This report proposes the repositioning of the company to be a luxury company through the production […]
The Importance of Digital Marketing for Multinational Organizations This definition holds that if the management of a corporation has the perception and the attitude that the parameters of its sphere of operations and markets are multinational, and then the firm is indeed a […]
Marketing in a Digital Age Very advanced forms of analysis are necessary to take advantage of the information contained in the database. The retention of private information in marketing databases makes individuals vulnerable to these forms of online privacy concerns.
An Evaluation of the Marketing Techniques Used for Traditional Print and Digital Publishing To determine the most suitable marketing technique to use for traditional print publishing, it would be useful to consider the nature of the publication and the market demographic that is considered the target clientele of […]
How Digital Marketing Helps Business to Develop Digital marketing is seen as one of the platforms of enhancing marketing practices and driving sales in firms. Digital marketing is used in increasing the intimacy of customers to the products and services of the […]
Utilizing Digital Marketing Strategies in Business A blog updates your audience on the events in your business and sets you apart as the expert in the industry.
Digital Marketing Presents Opportunities for Technology The report’s main body has four sections which examine the approach to digital marketing, advantages and challenges of digital marketing, how digital marketing can be implemented, and recommendation on digital marketing.
Marketing: “Space” (Digital) and a “Place” (Physical) Presence for an Organization In order to be able to increase its market share, it is important for every organization to apply the necessary measures in order to reach a large number of customers from all over the world.
Amazon Digital Marketing Activities and Global Market
Digital Marketing Funnel System for an Organization
Consumer Buying Behavior: Digital Marketing
Digital Marketing Communication in Global Marketplaces
B2B Digital Marketing Strategy: Assessing Digital Touchpoints and Increasing Customer Loyalty
The Difference Between Social Media and Digital Marketing
Disclosing the Promising Power of Social Media as an Important Digital Marketing Tool
Artificial Intelligence: Optimizing Digital Marketing Experience
Digital Marketing and Evolving Technologies
Innovation and Digital Marketing Adoption in Small Business
Digital Marketing: Trend-Setting Path for Effective Communication
Burberry: Using Digital Marketing to Revitalize a Brand
Digital Marketing Challenges and Opportunities: SMEs Insights
Consumer Behavior: Traditional vs. Digital Marketing Management
Digital Intelligence and Digital Marketing Effectiveness
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships
Analyzing and Evaluating Digital Marketing Strategies
Digital Marketing: Providing Opportunities & Challenges to Organizations
Digital Marketing in the Pharmaceutical Industry
How Digital Marketing Affects the Perception of Luxury Brands
Content Marketing vs. Digital Marketing: Differences and Using Them Together
New Market Developments Formed by Digital Marketing
Digital & International Marketing: Australian Tourism and Sports Sectors
What You Need for a Successful Digital Marketing Strategy
Does Digital Marketing Benefit Consumers or Advertisers?
Marketing Strategies and Digital Marketing: ZARA
Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools
Digital Marketing for E-Commerce and Social Media
Social Networks, Digital Media and Marketing in the Promotion of Goods and Services
Digital Automotive Marketing Strategies to Drive Sales
How Does Digital Marketing Affect Small Businesses?
Digital Marketing and Its Impact on Society
Traditional and Digital Marketing Tools Used by Glossier
Digital Marketing Analytics as the Key Marketing Skill
Why Digital Marketing Is Essential for Restaurants
Digital Marketing: Benefits, Types, and Services
Managing Digital Marketing Strategies in Emerging Markets
Going Digital With E-mail Marketing
Digital Marketing Methods & Styles Used to Market on the Internet
Jetstar Airways Digital Marketing Report
Digital Marketing: E-Marketing and Its Strategies
Things to Remember When Entering Digital Marketing Courses
Digital Marketing for Hospitality Management and Tourism
The Concept of a Digital Marketing Campaign
Digital Marketing and Social Media: Why Bother?
Blending Web Analytics and Digital Marketing
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Digital Marketing Strategies for Fashion & Luxury Brands
Session-Based Recommendations for Sustainable Digital Marketing
Digital Marketing Communications for Global Market
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417 Business Topics & Research Titles about Business

The corporate world is the world of the future – there’s no doubt about that. And education in ABM will help you conquer it!

Our specialists will write a custom essay specially for you!

What is ABM strand, exactly?

ABM stands for Accountancy, Business, and Management. Future leaders and entrepreneurs pursue education in this field to learn the skills essential for their careers. They study how to run a business. How to talk to clients. And, of course, how to come up with strategies to earn money.

Looking for exciting business topics to write about in a paper or dissertation? Here you’ll find a list of research titles about business, as well as ABM qualitative and quantitative research ideas collected by Custom-writing.org experts. We hope that these business and management research topics will inspire you for your own project or for a heated discussion.

❣️ Choosing an ABM Qualitative or Quantitative Research Topic

👔 business topics to write about, 💸 business topics on marketing, 📈 accounting research titles about business, 💫 business management research topics, 👷 business topics on hr, 🤔 abm strand research faq, 🔍 references.

The key part of acquiring any education is writing a research paper . Why do it? First, it’s a test of a student’s analytical, writing, and research skills. Second, being able to conduct business research is paramount to its success.

It helps you communicate with customers.
It helps you scan the marketplace for threats and opportunities.
It helps you understand how to minimize risks.
It helps you plan your investments effectively.
It helps you keep your hand on the pulse of the current trends in the market.

The obtained skills will guide you through the entirety of your professional career. It’s an experience that can’t be skipped. We’ve hand-picked 417 research topics related to the ABM strand, just for you. Here, you will find the best ideas for your future ABM research paper masterpiece.

Just in 1 hour! We will write you a plagiarism-free paper in hardly more than 1 hour

The first step in writing an ABM research paper is choosing a topic. With the abundance of ABM research topics ideas on the Internet, it’s not an easy task. Simply picking one won’t do the trick. You will need to juggle relevance, applicability, and your own personal interest in the subject.

There are two main types of AMB research methods: qualitative and quantitative.

Qualitative research answers the why and the how questions. It tests customers’ reaction to new products and studies consumer behaviors. Case studies, interviews, and focus groups are the common methods of collecting such data.
Quantitative research collects numerical data and analyzes stats. The common methods include various surveys in target groups.

What ABM fields to explore are out there?

Financial accounting (aka accountancy) is creating financial statements to be distributed within and outside of a company.
Management accounting is creating operational reports to be distributed only within a company.
Banking and finance are all about financial services provided to customers, and the laws of investment.
Business administration is supervising and overseeing various business operations.
Marketing is all about the promotion of buying and selling services and products.
Entrepreneurship is all about the process of coming up with, starting and managing a new business.
Human resource development management is all about reaching the top potential of the employees.
Hospitality management is overseeing and supervising various administrative tasks of a resort or hotel.
Tourism is all about attracting, housing, and entertaining tourists, and organizing tours for them.

Getting lost in this embarrassment of riches? Let’s single out the five of the trendiest areas of ABM research. They are: business, marketing, accounting, project management, and human resources. Want to see more examples of research titles about ABM strand? More on them down below!

Decided to go with a business-related topic for your ABM research paper?

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We have you covered!

Here are some of the freshest ideas for a relevant business research paper. Enjoy our selection of business research topics and research titles for ABM students. Choose one and prove that your finger is on the pulse of the modern market world!

Is poverty a concern of a corporation? How can corporations contribute to social development? Should they concern themselves with it in the first place, and to what degree? How can corporate social responsibility result in the betterment of the market? How can a corporation’s perceived awareness produce a positive image for the customers?
Labor relations : the latest tendencies and the predictions for the future. Analyze the contemporary trends in the labor-corporate relationship. What issues are likely to emerge in 2025-2030? Back up your conclusion with real-life examples.
Diversity as a contemporary working reality. Due to globalization, people of various backgrounds tend to work together, more and more so. Does it influence the working process at all? Does the difference between genders, ages, and ethnicities hinder or facilitate business? Should the companies ensure that there’s diversity among their employees , and why? How should the work environments be organized to maximize efficiency?
Personal networking : labor-corporate communication tool. How does the number of people you know correlate with the chances of finding the best partners, workers, and customers? Is it an exponential or a sine curve? Produce real-life examples.
E-business: the world-wide globalization process. Some of the most successful modern businesses operate almost exclusively online. What are the examples? Assess the role of integration in their workflow. What are the overall perspectives of SCM (supply-chain management) in the realities of e-business?
Leadership and business in the modern world. Is there a significant difference in the styles and strategies implemented by the leaders in the 21 century as compared to the earlier eras? How do modern leaders adjust to contemporary business realia? What are the challenges and opportunities? What are the global trends? Produce real-life examples.
Copyright law : is it on the side of the artist or the company representing them? How has copyright law evolved through the times? What drove it so? To what extent does it protect modern artists? How can a copyright corporation exploit it, and to what degree? Produce real-life examples. Are there any court precedents?
Advertisement and consumer behavior . What types of advertisements prove to be the most effective? Back up your data with research results. What are the latest trends in the world of advertisement? What are the advantages and disadvantages of online and offline advertising? What mistakes can be made by a brand that is trying to produce a positive image through advertisement?
Apple : how to turn your brand into a religion. What are the factors behind the success of the Apple corporation? Is it just clever advertising, or is there something more to that? How does Apple build a following of brand loyalists? Does Apple face any difficulties in the realities of the modern harsh brand competition? What are your predictions for the nearest future of Apple corporation?
Word of mouth: a fossil or a gem? Who usually relies on this form of advertisement the most? How can an already well-established corporation benefit from it? How does word of mouth differ from other types of advertisement? What are the advantages and disadvantages? Produce real-life examples of a brand’s or organization’s success due to word of mouth.
Facebook and business . How can Facebook be used as a modern platform for conducting business? Does it have any advantages as compared to other online platforms? What are the disadvantages? What successful companies use Facebook as a business platform?

Pay for performance: a source of loyalty or displeasure ? What’s the best strategy for an employer to link pay and performance? Should pay increases be dependent on just the performance of an employee, or should other factors also be considered? Back up your reasoning with research results.
Local customization vs. global standardization. What are the pros and cons of each of the approaches? What companies are known to implement both strategies successfully? Give examples.
External recruiting vs. Internal promotions . What are the pros and cons of each of the approaches? How can a company implement both strategies successfully? Which is a more cost-effective approach? Why is it impossible to stick to just one of the strategies?
Does a multinational corporation have a motherland? Is it obligatory for a multinational corporation to have a strong presence in its home country? What are the economic benefits or downsides of it? Produce real-life examples.
Management by walking around (MBWA). What is the reasoning behind it, and how is it implemented? Is it a boost for productivity or a stress for employees? Who needs it more – the employees or the manager? Is it effective? Illustrate your point with research results.
The AIDA formula in advertising. What exactly is the AIDA formula? Why is it popular nowadays, and how does it compare to the other formulas for creating advertisements? Is it the key to a successful message broadcasting or a hindrance to creativity?
Free market : an achievable goal or a utopia? What exactly is the concept of a free market? What are the advantages of such a system? What are the disadvantages? Are there any real-life examples, and what can be learned from them?
Family business : pros and cons. Are there any modern examples of a successful family business? What might be the downsides of such a business model? What are the advantages? What can be learned from the examples of exercising interpersonal relations in business?
Franchises vs. “from scratch” businesses. Why having a franchise is a go-to option for a lot of corporations? What benefits does it produce? Are there any downsides? Which business model is easier to maintain? Which business model is more cost-effective?
Marijuana business in the US: state law vs. federal law. What is the current stand of federal law on the issue? What about state law? What is your prediction for the marijuana-based businesses for the nearest future?
Governments vs. private businesses. How does the government manage private businesses in your country? What is the best strategy for a government-private business relationship? How does this relationship reflect on the economy of the country?
The Internet and consumer behavior . How does the Internet shape consumer behavior in modern days? Are there any drastic changes in consumer behavior as compared to ten years ago? Is the Internet just a new platform for advertising, or is there more to that? Produce real-life examples.
The culture of consumerism . What exactly is this phenomenon? Is it really a thing or just a popular penny dreadful? Is it a natural occurrence or an artificial design created by the major companies for increasing profit? What proofs of the latter can be produced?
The best countries to invest into in 2020. How can a country be invested into? Why would some corporations choose to do it? What are the criteria? Is it cost-effective? What are the real-life examples?

Here are some more business research topics to explore:

Outsourcing: its advantages and disadvantages for a business. Is it ethical?
Authors and copyright: which works better, legal names or nom de plumes?
Negotiation tactics : understanding authority.
Oil prices impacts on consumer behavior in Turkey .
Corruption cases: do state officials have a higher chance of succeeding with a request for dismissal?
Juicy Fruit: business strategies and product promotion .
Insider trading : how the nature of the offence and the punishment for it has changed through the decades.
American Airlines: the secret of success .
Alcohol: the advantages of the sale and consumption laws for the society’s well-being.
Organizational change capacity concept .
Death penalty : should it apply for the most severe corporate crimes?
The correlation between wages and employee productivity.
The correlation between strategic management and employee productivity .
The impact of staff motivation on employee productivity.
Managing employee retention .
Low-cost economy: companies benefits and drawbacks .
Sales letter vs. waste bin: how to avoid spam folder?
Startups: how to.
L’Oreal and Procter & Gamble: financial analysis .
Teenagers vs. business: the phenomenon of teenage business.
Logistical system: private and public warehouses combining .
Small business : the basis of economics.
Coca-Cola and PepsiCo: Comparative Analysis .
Third-world countries: how is business done there?
Taxes : types and uses.
The role of corporate lobbyists in American future .
Business ethics: is there a difference from general ethics? What are the laws?
What are the cultural differences of doing business in different countries?
Roadrunner Sport: social and digital media strategies .
The target audience : how to define it and how to attract it?
Crisis management in business.
Call centers outside the US: pros & cons .
Risks: how to calculate them in your business endeavor.
Monopolies : how do they impact the market?
Business dynasties: how does family business operate?
Copyright law : how does it operate?
A gaming lounge: business plan .
Services: what are the most and least popular in the market?
Dell Company: global strategies .
Charity: is it a good advertisement strategy for a business?
How to balance ecology and increasing production.
SunTrust: business strategies in banking industry .
Corporate culture : what company rituals are common in business?
Negotiation and diplomacy in business.
TransGlobal Airlines as a monopoly .
A healthy working environment and its importance in business
Google’s success: a case study .
Brands: what’s their place in the modern market?
American Airlines’ and US Airways merger .
Military crisis: a hindrance or a boost for business?
Small enterprises: what are the challenges?
British Petroleum: the corruption case .
Internet advertisement: is it overtaking the world of advertising?

The psychology behind people’s decision to buy a more expensive product or a higher quantity of it.
Feminism: how does it influence the way women consume?
Hilton’s investments into the Italian tourism sector: causes and effects .
Teenagers and brands: what brands are the most popular among modern teenagers?
Mandatory recycling: how would it affect the prices? Would it be cost-effective in the long term?
Advertising in schools: is it acceptable?
Social media: what marketing strategies are used there? Does it influence offline advertisement?
Tariffs on car imports in Ukraine .
Employee stress : does every company need to offer services of a psychologist?
Sports and art: do corporate extracurricular classes enhance employees’ creativity and result in a healthy work environment?
Walmart company: environmental sustainability .
Eco-friendliness: how can more eco-friendly policies be encouraged in companies and businesses?
The concept of perfect competition .
Personal guns: does the successful handgun production industry depend on their free distribution?
BMW group sustainability plan .
Minimum wage : should it be canceled? Why?
Starbucks, Toyota and Google: missions comparison .
Commerce and retail: what is the future? Will shopping activity move completely to the Internet?
Toyota and Plexus: pricing strategies .
Internet advertising: is it more effective than other types of advertisement?
Tobacco production: should higher taxes apply to the tobacco companies? Should they be obliged to donate to cancer treatment centers?
Alcohol production: should higher taxes apply to alcohol companies? Should they be obliged to donate to alcohol treatment centers?
Xerox: company profile and overview .
Business ethics: how does it influence important decisions made by a company?
Ethics and morality in a business-oriented world.
The rise and fall of Eastman Kodak .
A museum exhibition: how can it be made marketable?
The business guide to sustainability .
Mobile phones: what has facilitated their high sales rates in recent years?
Under Armour: company analysis and strategic alternatives .
International human resources : what are the major challenges and pitfalls?
Corporate rituals: what are the oldest and most rigid ones that are still practiced in companies?
Brainstorming: how effective is it in producing ideas and business solutions?
Healthy work environment: what does it look like, and how can it be created?
Financial crisis: how does it affect business in the US and worldwide?
Famous brands: what are the associated advantages of owning a product of a recognizable and respectable brand? Why are consumers often willing to pay for it more than for a less well-known alternative?
Image: how does it affect the modern business culture and consumer behavior?
Gender: does it influence the ability to manage small and large teams?
Hiring youth: why certain niche companies prefer to employ young people? What are the examples?
Differences in ethnic cultures: how do they influence team-building?
Differences in ages: do they create difficulties in departmental cross-functional cooperation?
Gender: why certain companies prefer to employ more women than men and vice versa? Are efficiency stereotypes empirically and numerically confirmed?
Fitness franchises : why are they more and more popular?
Franchise models: what types are out there? Which would you choose for a coffee house? Other examples are welcome.
Franchise promotion: is it the responsibility of the franchisee or of the franchise holder?
Franchise agreement: which items should be included to save from excessive spending with no reward?
What factors must be considered when choosing the market for business expansion ?
Globalization and consumer behavior: how does one affect the other?
Chinese market: how does it benefit from globalization?
Globalization: will it continue to spread, or will it cease to decrease?
Business clusters: how do they move globalization?
Bank mergers : a wise strategy or a result of failure? When should a bank consider this move?
Bankruptcy : what are the most common reasons for it? Does it necessarily spell the end for a business?
Big-box stores : how to ensure the success of a big-box retailer?
Brand awareness: how to make people remember and recognize your brand?
Competitive intelligence : what are the best ways to gather and analyze information about the business environment?
Consumer loyalty: how to make a consumer develop a behavioral tendency of favoring one brand’s products over the other?
Consumer risk management: what are the best ways to minimize the potential risk of a product not meeting quality standards entering the marketplace? How to make it cost-effective?
Copycat products: why do they enter the market so easily, and what are the ways for a brand to fight for its copyright?
Corporate crime : how is it best for a company to redeem its reputation after being compromised?
Corporate social responsibility : how does this business model help make a company be socially accountable?
People Water: corporate social responsibility .
Customer competencies: how to enable your customers to learn and engage in an active dialogue?
Data security : how to protect data from unauthorized access and data corruption?
Downtown revitalization: how can it be beneficial for a business?
Ruth’s Chris restaurants: SWOT analysis .
Employee coaching: how is it different from managing? How is it best to organize employee coaching in a big / small company?
The “Do no harm” ethical principle in business.
Green products : are they good for a business? How can a company use less packaging, and reduce the amount of disposed toxics?
Industry disruptor: what is a disruptive innovation in business?
Intellectual capital: what are the components and what is the best way to unlock their potential?
Job sculpting: what is the best way to match a person to a job that unlocks their potential to the fullest degree?
Marketing ethics : what are the moral principles behind the regulation and operation of marketing in your country?
Mergers : what are the types, and why do businesses do it?
Organigraphs: how to graphically represent a company’s structure and processes? How are organigraphs different from a traditional organizational chart?
Philanthropy: what are the competitive advantages of corporate philanthropy?
Quality circles: how does it influence business positively?
Regional planning: how to place infrastructure across a large area of land efficiently?
Customer service initiatives: how to learn what your customers dislike, tolerate, and actively appreciate?
Bagel Store vs. Subway: comparative analysis .
Shared services model: why are they cost-efficient?
Short-term financing: in what types of businesses does it apply best?
Starbucks Effect: how does a Starbucks store affect home and property values?
Groupon: daily deal or lasting success ?
Strategic planning : how to establish the direction of a small business?
IBM Corporation: business strategies .
Labour strikes: what causes them? What are the consequences for a business in particular and for the economy in general?
Companies’ ethics: concepts and cases .
Subliminal advertising: how do they work?
Telemarketing: a thing from the past or a relevant method of advertising?
Underage workers: how does employment of minors work?
Underwriting: who provides underwriting services and who receives them?
Undocumented workers: do they have rights, and what are the risks?
Unions: what is their stand in your country?
Whistle blowing: is it regarded ethical in modern business practice?
Work ethic : what kind of belief system is that? Does it have any downsides?
Work-life balance : what are the ways of encouraging and maintaining it?
Business leadership: is it a skill that can be learned?
Stakeholders : what is their impact on the success of a business?
Global unemployment: why is it a worldwide phenomenon? What are the solutions to the problem?
International investment : why is it important to educate the public on its benefits?
International competition: what are the strategic measures of survival for local companies?
Job creation : how can big and small businesses create jobs?
Businesses and oceans: why is it crucial to institute and implement environmentally-friendly approaches?
Ethical conflicts: how to avoid cultural, religious, and political arguments at work?
Organizational environmental pollution: how does it affect consumer trust levels?
Business negotiation: what are the styles of intercultural dialogue?
Excessive work: what are the consequences of overworking ?

Marketing is one of the most prominent entities that govern our world. It’s the cornerstone of business, serving to identify and satisfy customers’ wants and needs. Without marketing, there is no business!

Here are some of the most relevant marketing research paper topics and ideas. Choose one, and you are bound to impress your professor!

Get an originally-written paper according to your instructions!

Coronavirus: a case study. How has COVID-19 affected consumer behavior worldwide ? What about your own country? Are there any glaring examples of inadequate consumer behavior? What are the reasons behind them? How do different businesses deal with the consequences of quarantine? Produce examples of marketing centered around Coronavirus.
Zoom: a case study. How did Zoom manage to become a go-to platform during the Coronavirus outbreak ? Was it the brand’s clever marketing, or did something else influence the consumer choice? How did Zoom manage to outperform the dozens of rival video conferencing services? What are the numbers? Make your predictions on whether the company will be able to sustain its success after quarantine is over.
Gillette #MeToo commercial: a case study. How did the brand express its political stand on a pressing social subject? Did the campaign ultimately succeed in its goal? Did the backlash harm Gillette’s reputation, or was it a sign of successful branding? How did it ultimately reflect on sales? What can be learned from the data?
Xbox Series X: a case study. The Xbox Series X is the successor of the popular Xbox One home video game console. It is scheduled for release in late 2020. How is it advertised? How does its marketing campaign impact user behavior? Is it a fast process? Analyze the concept and the marketing campaign of the product.
Colin Kaepernick in a Nike commercial: a case study. How did the brand use an existing political situation to its advantage? Did the campaign ultimately succeed in its goal, or did it merely taint Nike’s reputation? Was it marketing genius or brand failure? What do the numbers say? What can be learned from the data?
Brexit and consumer behavior. How has Brexit affected consumer buying behavior in the UK? What about the EU? How did it impact currency exchange rate? What businesses benefited from it? What can be learned from the data?
Same product, different branding: a comparison. Two companies are selling the same product – only branding and packaging are different. What influences customers’ choice? Is the price relevant in this equation? What can be learned from the data?
Addictive consumer behavior. What brands are known to inspire addictive consumer behavior? What marketing tools do they employ? Are there any downsides for a business? Should companies be held liable for maniacal consumer behavior?
Corporate social responsibility as a brand marketing tool. How effective is it? Produce examples of brands whose sales increased after a charity or awareness campaign. What can be learned from the data? What are the pitfalls of the CPR approach?
The ROI in athletics. What exactly is return on investment? How is it calculated? Why is there close public attention to the ROI factor in athletics? How can ROI be used as a marketing tool? Produce real-life examples.

Slack: a case study. How popular is Slack as compared to rival platforms offering similar services? How much of its success can be attributed to marketing? Is its success currently on the rise or on the decline?
Uber : a case study. How has Uber become the leading company in its field? Analyze its history. What role did marketing play in its success? Analyze the company’s exit from the Chinese, Russian, and South Asian markets. Why did the company choose to do it? What benefits did it gain by doing so? What’s the current stand of the company?
Facebook : a case study. Facebook has faced a lot of backlash in recent years. How did the company manage it? What are the examples of Facebook’s different takes on marketing influenced by the company’s negative publicity?
Marketing in recession : a case study. The 2008 global financial crisis took a great toll on the markets worldwide. Nevertheless, there are stories of success for new products introduced to the market at the time. What companies managed to successfully roll out a product in the time following the 2008 global financial crisis? Give a case study of such a company.
Microsoft : a case study. How does Microsoft advertise its products? How are traditional storefronts doing market-wise as compared to the recent advertising trend, mobile phone marketing? What choices does the IT giant make concerning mobile ad targeting? Is it successful?
Black Friday : what’s the secret behind the phenomenon? Does it offer real value for money or is it simply a psychological trick of clever marketing?
Digital transformation: how to create an effective digital marketing budget?
Production expenditure: how does marketing affect it?
Jeep company’s marketing .
The Internet of things : what exactly is IoT? What are the examples? How can marketing be incorporated into it?
Volkswagen company’s information technology .
Volkswagen in America: managing IT priorities .
Relationship banking: how has it been influenced by digital promotion and mobile money accessibility? How is mobile banking redefining the customer-bank relationship?
Apple Computer Inc.: maintaining the music business .
Credit card responsibility: how to limit compulsive buying behaviors for credit card holders?
Corporate social responsibility: how do organizations use CSR to reinforce brand equity?
Servus Credit Union Ltd: marketing strategies .
Marketing manipulation tactics: what do brands do to get more customers?
Herfy’s marketing strategy in India .
Social media marketing as an image builder: different ways of communicating your brand image on the YouTube, Tik Tok, Twitter, Facebook, and Instagram platforms.
Consumer motivation on the BevCo example .
Influencers: how can Internet-famous people impact the buying choices of consumers ?

Marketing strategy connting digital devices.

A Coffee shop marketing strategy .
Direct marketing strategies: are consumers equipped enough to shield themselves from it?
The “Do no harm” ethical principle in business .
Maternity: what is the best way to market baby products?
Family orientation: how does it affect marketing in general?
Online shopping : what do buyers look for when shopping online? What attributes do they compare when choosing the product?
Harley Davidson, Naked Juice, and Tropicana Juice: brand perception analysis .
Global marketing: how does it incorporate standardization?
Social class differentiation: how do financial institutions market their products and services differently on the basis of social class?
Snapple Juice: marketing strategies .
Internet marketing: what trends can be expected to dominate the online world in the future?
Marketing and culture : how do advertising strategies vary across different cultures?
The Green Motor Car Company: marketing strategy .
Political campaigns : how can they impact advertising? Produce real-life examples.
Impulsive buying : how does it occur, and how do brands exploit it?
American Marketing Association: promotion strategy .
Loyalty cards: do they boost sales and encourage customer loyalty?
Brand trust: is it possible for well-marketed brands to get away with selling products of substandard quality?
Trust as the way to develop proper company-clients relationships .
Globalization : what is its impact on consumer behavior?
Customer loyalty : what brand attributes result in it?
Market monopoly: what are some of the successful marketing approaches that can help break through it?
Cause marketing : how does it impact a brand’s affinity with its target audience?
Brand equity : what is the effect of discount offerings and consumer promotions on it?
The outcomes of advertising in a recession
Top-of-mind awareness: how is it best achieved in modern times? Produce real-life data.
Event sponsorships and customer perceptions: how to?
Mobile ad targeting: pros and cons of mobile ad targeting based on users’ browser and app history.
Mortgage marketing: how to make customers be able to differentiate between various mortgage options offered by competing banks?
Drones production company marketing plan .
Click baiting: a promising novelty in sponsored posts promotion or a brand-compromising nuisance, best to be avoided for fear of bad associations with the brand?
Who are the consumers of Nivea?
Celebrity endorsement : what’s its impact on ROI for CPG brands?
Comparison advertising: is it effective in building brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
Word of mouth: what makes people want to forward content to their friends?
Viral content: how to?
Evolving family structures: what has changed and how to address it with marketing?
Augmented reality : how is it enhancing marketing experiences?
Artificial intelligence: what role does it play in modern marketing?
Advertising to children : how to? What are the pitfalls?
Brand salience: how to?
Humour in advertising: what’s the impact, and what’s the customer response?

As you are very well aware, accounting is all about numbers and measurements. It’s even been called the language of business! That’s why writing a research paper on one of the accounting research paper topics is such a good idea. You are going to master it in no time!

What are the main fields of accounting?

Financial Accounting
Management Accounting
Accounting Information Systems
Tax Accounting

There are carefully selected topics down below that explore each of those fields. Just go there and choose one – it’s that easy!

Taxes and politics. How do organizations fight for the reduction of the taxes they have to pay? How can politicians influence the tax rate in different spheres? Are there any real-life examples of that? How can this situation be curbed?
Financial markets. What are commodities and stocks? What is the role of financial markets in the global economy? Why are there few people who understand financial markets? What issues does it raise? What can be done about it?
Accounting information systems . What are the most popular accounting systems used by businesses nowadays? What are the most modern ones? How rapid is the flow of information today? How does it influence modern accounting? What can be done to advance it even further?
Managing and accounting. How can managerial accounting help a company make better decisions? How does it work? What are the possible examples of successful and unsuccessful decisions made in a company based on the managerial accounting reports?
Personal finances . Why should individuals hire personal accountants? How can this practice be systematized? What are the alternatives? Produce examples of modern mobile accounting applications and free online services. What are the pitfalls to be aware of?
Debt management. Why does such a serious issue exist in the modern world? Produce the current numbers of people for whom debt is a life-governing factor. What is the reason behind the prevalence of this problem? Who may benefit from this situation? How can this be fixed?
Auditing collusion. What is employee / auditing collusion? How can it result in an unfair marketing advantage? Why is it illegal? Produce real-life examples of auditing collusion disrupting marketing equilibrium. What can be done to anticipate and prevent such occurrences in companies?

Below are some other accounting research topics to explore:

Accounting decisions: what are the criteria for making them correctly?
General principles of accounting .

Forensic accounting : how does the investigation process go? What are the role and essential skills of forensic accountants?
Accounting theory: how is it influenced by culture?
Tax assessment: how to correctly assess the tax on organizational earnings?
The 2008 global financial crisis : what factors were the primary cause?
What are the steps on the way to becoming a certified accountant ?
Accounting ethics: what are the modern dilemmas?
Accounting history : what are the historical prospects for the best accounting practices?
Accounting systems: what are the risks in the process of developing their design?
Earnings management: what are the perspectives?
Tax reduction : what are the most effective ways of doing it for organizations?
Managerial accounting: what are the effects of financial markets on management accounting?
Financial fraud : what are the ways to escape it?
Accounting theories: what is their meaning for business?
Nortel Networks Corporation Accounting Theory .
Normative theories: what are the issues with normative theorizing in accounting?
Theoretical concepts: how to implement them in practical accounting?
Earnings management: how to best organize it in a company?
Cash flow: what is the effect of external factors on cash flow in an organization?
Online accounting: can accountancy be effectively based on the Internet?
Offshore accounting: how does it work? What are the pros and cons?
Accounting systems: which are the most effective for accountants?
Tax code: how to?
Islamic banking : how is it different from the European approach?
Financial markets: what are the known commodities?
Financial markets: what is their role in the global economy?
Financial transparency: what are the strategies to make organizational finances transparent?
Cloud computing : what is its role in data management for accounting information systems?
Personal investment: important factors .
The ideal framework for AIS: what does an ideal framework for an accounting information system in multinational cooperatives look like?
Food production company: a financial plan .
Decision-making process: what is the role of AIS in the decision making process for medium / large economic enterprises?
Accounting frauds: analyze three major accounting frauds of the last decade in detail. Why is ethical judgment needed in accounting at all times?
Intellectual capital: how do two major business companies (of your choice) build a relationship between their financial statements and their intellectual capital?
Education for senior executives: how can business education for senior executives influence hedging behavior?
Non-profit accounting: what are its financial reporting requirements?

Project management is the cornerstone of doing business. After all, how can you do anything without organizing it first? You may think, “Oh, but that’s easy… I just do it!” But that’s not how it works in modern business.

In big corporations, the way you organize a project is often synonymous with its eventual success or failure. Project managers need all of their knowledge, skills, and techniques to make projects meet the requirements. Want to look deeper into the processes and secrets behind project management? The idea for your perfect project management research paper is waiting for you down below!

Project management software . Which project management tools dominate the market today? Are they cost-effective? What do they primarily focus on (e.g., cost, scheduling time, etc.)? Analyze different project management software and find out whether they really lead to project success and increase productivity or not.
Humanitarian logistics. How do system dynamics and project management principles affect logistics operations? The need for humanitarian logistics has increased around the world due to the rise in environmental disasters (earthquakes, tsunamis, etc.). How can the sustained damages be reduced? Analyze the collaboration between system dynamics and humanitarian logistics. How does it impact flows in the supply chain, stakeholders, and responses? What are the best adaptations of project management theories?
Project delay causes. Identify the leading symptoms and causes of project delays. How does it impact the project life cycle? How do global construction companies cope with it? What strategies have they devised to deal with the issue?
Factors of project selection. What are the primary factors that affect selecting a project? Analyze the shift of project benefits approach towards customer-centricity. What is the reason for it? What is the difference between the two approaches? Which is more effective in modern business?
IT industry and agile project management . What is the impact of agile project management on productivity in IT companies? Analyze it using quantitative research techniques. Measure improvement of productivity, customer satisfaction, and employee satisfaction. Analyze and report the outputs of the data using empirical hypothesis testing methods.
Implementation of project management practices . What is the impact of an organization on how project management practices are implemented? Analyze the more informal and people-focused project management practices that are used in small and medium-sized enterprises. Use mixed methods research techniques such as interviews and surveys. Choose companies from a specific sphere to collect data. Examine the size of the company and how it impacts project management practices.
Communication and quality. How significant is communication in maintaining timely delivery and quality of project activities? Analyze the importance of communication between the organization of a project and its stakeholders (external and internal). How does efficient communication help an organization meet the expectations?
Team conflict dynamics model: what conflict types and team conflict profiles are there? How can they produce resolutions that can lead a project to success?
Culture and conflict management: how different cultures of project managers may influence the methods of conflict resolution they implement? How does a project manager’s background affect the way they identify misdeeds and the way they try to deal with conflicts that arise in their project?
Project misalignment with business objectives: how does it affect the overall project performance?
Project management soft skills : how important are they in the context of project success rates? What is the cost of training, and what are the benefits? How do they help the project achieve the desired outcome?
Psychosocial stressors: how do they impact project manager performance? What types of psychosocial stressors are there? Does organizational culture have any mediating effect? Use real-life data.

Project management research trends: how do they influence project success? What is the relationship between project management research trends and social-economic trends?
Project management maturity factors: how do they influence project success in large enterprises? How come the role of projects has increased worldwide, but the overall number of successful projects hasn’t changed? What is the relationship between project performance factors and organizational project management maturity?
Agile-scrum beyond IT: how can it bring managerial benefits to other sectors? Analyze its potential for the healthcare industry. Illustrate how it may be applied to develop frameworks for quality and timeliness improvement. How can it help deliver healthcare in a large-scale patient setting?
Project completion rate: how do organizational characteristics influence it in the construction industry? Analyze data on project performance using key performance indicators (KPIs). Use social network analysis tools to document organizational characteristics.
Leadership style as a mediator: how to connect collaboration satisfaction and emotional intelligence? What leadership styles are there? What are their roles as mediators between emotional intelligence and collaboration satisfaction?
Effective project scheduling system: what are the effects of the application of this planning and scheduling style in construction projects? Use the critical path method (CPM) in the analysis of drafting and subsequent implementation of an effective project scheduling system for manufacturing renewable energy plants.
Effective project manager appointment guidelines: how to design and implement them for construction companies in XYZ? How do two types of leadership styles, person-centered and team-centered, differ when used by project managers? How can one balance them? What does Archer say on the topic in her Realist social theory? Use the data from your analysis for designing effective project manager appointment guidelines to be implemented in XYZ construction companies.
Controlling costs in project management: a systems approach. Analyze the work of the research and development departments for a US-based consumer goods manufacturer.
Management: power, authority, and influence .
Culture, project performance, and IT industry: what might be the causes of delay and failure due to cultural factors?
CISCO Systems Inc: strategies and management .
Initiation stage of a project: a review. Analyze the work of the US medicine sector.
Similar but different: review the similarities and differences in how people practice project management across the world.
Effective teamwork role for organizations performance .
Competitive advantage: does a company gain a competitive advantage by implementing expert management in a project?
Canbide Corporation: operations management tools .
Critical path analysis: how do project managers plan for it and assess it?
Diversity: management practices and principles .
The uncertainty: how valid is it in lengthy and difficult projects in the US construction industry?
Transformational and transactional leadership models .
The history: investigate and analyze the development and evolution of project management across the past 20 years.
The qualities of an efficient leader .
Understanding the intricacies: how important is the grasp of the project’s intricate nature for its effective management?
McDonalds: management effectiveness .
Benchmarking project management maturity: analyze the benchmark standard of measuring maturity in project management.
Shangri-La Hotels: company management .
Agile project management: how does academic literature help develop its understanding?
The organization of international business .
The PMBOK guidelines: do they prepare managers for handling project risks successfully?
Information management system: practical solutions .
Project management methodologies: how do various prevailing project management methodologies correspond with efficacy? Review the US market.
Subway in the US: management strategies in food industry .
Software development methodologies: how do organizations justify their choices?
Teamwork on project management : how important is it in the US healthcare system?
The concept of change in management .
Software tools: how do different project management software tools correspond with efficacy in the developed world?
Establishment of Ruth’s Chris Steak House in London: how to make a restaurant chain international?
Attitude towards risk: how does project management handle possible risks in the US oil and gas sector?

Package role in design and planning process .
Public procurement: what are the associated challenges for project management in the US IT sector?
Humility and its impact in leadership .
The stakeholder approach: how does a global perspective picture its overall success in adoption and completion of projects?
Management: Holistic Response to Client Issues .
Captiva Conglomerate: management strategies .
Best project management practices: what does the European financial sector tell us about them?
Hewlett-Packard: global supply chain management .
Leadership qualities: does successful project management need them?

Human resource management is one of the most interesting spheres of business. After all, it’s all about people!

There are three major areas of a human resource manager’s responsibilities. They are: staffing, allocating compensation and benefits for employees, and administrating work.

There’s so much you can do as an HR specialist. It’s as people-oriented as a profession can get. It’s always a continuous process, too. You’ll never get bored!

There are a number of questions an HR specialist needs to know the answer to. How to select the best recruits? How to encourage team spirit and teamwork among the employees? How to motivate people? How to appraise and how to punish? All of those questions and more are raised in our selection of human resources research topics!

Training of employees as a performance enhancer. How does training of employees correspond with their performance? Produce real-life data. Use a questionnaire to identify and determine the workforce needs in an organization. Analyze the data by calculating a simple percentage analysis. How much did employee training influence their performance? Was it cost-effective?
Performance evaluation and its impact on productivity. How does performance evaluation impact employee productivity? What is its purpose? What is the difference between formal and informal evaluations? How should a performance evaluation be carried out? Describe each of the steps. What is the influence of a poor evaluation on an employee’s morale and their absenteeism rate? Produce real-life data.
Motivation and its impact on morale. What motivation theories are there? Which are the most popular to utilize in organizations today? What does the process of staff motivation look like? Does it influence employee performance? Produce real-life data. Analyze the data by calculating a simple percentage analysis.
Performance appraisal and its impact on productivity. What is performance appraisal, and how is it different from performance evaluation / employee motivation? Why is it considered to be crucial for the growth and survival of an organization? What is the role of performance appraisal as a strategic factor? Describe what performance appraisal techniques are used in an organization. How does it impact employee productivity? Produce real-life data.
Human resource and its relevance in modern business. Why are the effective acquisition, utilization, and maintenance of human resources considered to be central to the growth of an organization? How can executive initiative utilize human resources profitably for an organization? What are the techniques of sustaining and developing human resources in an organization? How to achieve maximum cooperation between staff and management?
Stress and its impact on the employee performance. What is the effect of stress on workers’ performance? Produce real-life data. Collect data using questionnaires and descriptive survey research design. Present the collected data in tables. Analyze it using simple percentages and frequencies.
Staff training in business organizations. How to identify the training needs of an organization? What is the role of management in staff training and development? What types of training methods are there? What are the effects of training on employee performance? Produce real-life data.

Here are some of the simpler human resources topics to explore:

Employee loyalty: what are the main factors that can increase it?
The cost of prejudice and discrimination on the wprkplace .
Conflicts in the workplace : how to resolve them? What are the most typical ones?
Cultural differences: how can human resource managers work around cultural differences in an international company?

Recruiting students: what are the pros and cons?
Compensation and benefits are the parts of employment relationship .
Employees’ education : should a company pay for it?
Harmful outsourcing of United States jobs .
Outsourcing and freelance workers: what are the pros and cons?
Recruitment : what are the opportunities and risks of recruiting new team members?
How to motivate employees effectively?
HR managers: how to select, recruit, hire, and educate human resource managers?
Legal aspects of human resource management .
Overqualified employees: how should an HR manager deal with an overqualified employee?
Google company: workforce diversity policy .
Talent hunting and management: what’s the human resource manager’s role in this process?
Character types: what character types are there, and how do they affect the team-building process in a company?
Workplace harassment and bullying: how should a human resource manager deal with such challenges? What strategies of prevention are to be employed?
Diversity : how can a company encourage it? What is its impact on the dynamics in the workplace?
Communication: how to make it effective? How does it affect a company’s success?
Wages : do they affect employee productivity? How to increase employees’ motivation and make it cost-effective?
Assessing employee performance : what are the best ways to do it? What tools and criteria are there?
The role of diversity in the workplace .
Labor laws : what are the most critical issues to be resolved?
Company data : how to protect it in the age of technology?
Equal pay : are staff members paid equally, and how can HR managers address this issue?
Leadership styles .
Health problems: how can they affect employees’ productivity, and how can HR managers address this issue?
Riordan Manufacturing: HR marketing services .
Workplace motivation: what motivates people to work more?
Mergers and acquisitions : what is the role of an HR specialist in these processes?
Managing a diverse workforce .
Employee loyalty: how can HR specialists encourage employee loyalty through developing the job satisfaction factor?
Organizational burnout of employees .
Employee retention: which factors contribute to it?
Salary bonuses: what are their additional benefits? How can an HR specialist identify who is eligible for getting them?
Strategic human resources : is there global competitiveness on it, and why?
Human resources market: describe its demand and supply circle.
Daily childcare: how can it enhance the performance of employees in the company?
Compensation packages : what are they and what is their function? How can an HR specialist identify who is eligible for getting them?
Career planning : should it be more people-oriented, or is it to be centered around companies?
Professional qualities vs. fitting personality: which is more important?
Performance tests: how are they to be conducted?
Do remote interviews match in their effectiveness with personal ones?

The Accountancy , Business , and Management (ABM) research focuses on the basic concepts of financial, marketing, and business management. ABM research explores various strategies employed in the business, marketing, and accounting spheres. It helps specialists in the sphere discern which business theories work best when put to practice.

Qualitative research gathers non-numerical data used to uncover customers’ opinions, thoughts, and trends. ABM qualitative studies use focus groups, observations, and interviews. The importance of the qualitative method have been increasingly recognized in the ABM field as a rich in detail and insightful way of analyzing the current market situation.

The nature of business research is the collection, study, and analysis of various business-related data to acquire detailed information and use it to maximize sales and profit of a business. The employed research methods include qualitative and quantitative types. The importance and benefits of business research can’t be overrated.

A marketing research topic is an issue that a researcher is investigating in their marketing research paper. The topic needs to be specific and well-defined to ensure the success of a research project on market and marketing. Selecting a topic is a challenging part of the marketing research.

Learn more on this topic:

280 Good Nursing Research Topics & Questions
256 Research Topics on Criminal Justice & Criminology
224 Research Topics on Technology & Computer Science
178 Best Research Titles about Cookery & Food
507 Interesting History Topics to Research
193 Best Education Research Topics & Ideas
120+ Micro- & Macroeconomics Research Topics
201 Research Topics on Psychology & Communication
512 Research Topics on HumSS
301 Best Health & Medical Research Topics
521 Research Questions & Titles about Science
A List of Research Topics for Students. Unique and Interesting
Good Research Topics, Titles and Ideas for Your Paper
Gale Databases: Gale
Writing a Research Paper: Purdue OWL
What are the Topics used in Research Starters – Business? EBSCO Connect
What should be a good topic for research related to Accountancy, Business, and Management? Quora
The difference between quantitative vs. qualitative research: SurveyMonkey
Understanding Quantitative vs. Qualitative Research: Medium.com
PhDs in Business & Management: Five Hot Research Topics (TopUniversities)
All Topics: Harvard Business Review
Research topics and projects: QUIT Business School
Browse All Topics: Harvard Business School
Market Research: Entrepreneur
Management Accounting Research: Elsevier
Accounting Research Tutorial: UF Libraries
What Is Management Research Actually Good For? Harvard Business Review
What is Management Research? University of Toronto
The value of management research to managers: The Conversation
Human Resources: Harvard Business School
Research & Surveys: SHRM
Human Resources in Research: UOttawa
BA (Hons) Business Studies: University of Stirling
BA Research: University of Newcastle
Education Studies BA: UCL Institute of Education
Areas of Research: PhD in Management, Michigan State University
Research focus areas in business and government: Victoria University of Wellington
PhD Subject Groups: Business School, University of Edinburgh
Research areas: The University of Sydney Business School
Research topics: Leeds University Business School
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RESEARCH TITLE ABOUT BUSINESS

Hello, Kevin! Try our Topic Generator .

The 25 Best Marketing Job Titles [Ranked by Search Volume]

What are the best marketing job titles to attract talent? If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for.

Below are the top 25 marketing job titles based on the number of searches they receive on Google. For search query data, I used search engine optimization (SEO) tool ahrefs and Google’s Keyword Planner. Finally, as a sanity-check, we leveraged data from Ongig’s own Job Description software .

If you’d like data on job titles beyond just Marketing, check out our ongoing series called Job Titles: The Definitive Guide .

Ok, enjoy!:

Marketing Job Titles that Candidates Search for the Most (without Retail)

Pie chart of 25 best marketing job titles excluding ambassador

Disclaimer: The actual # of candidates searching marketing job titles is much larger than what I list in this article. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) or the searches on company career sites.

Marketing Titles that Candidates Search for the Most (with Retail)

Pie chart of 25 best marketing job titles including ambassador

Disclaimer: Many of the marketing job titles overlap each other — they are not distinct job roles. Also, the data below is quantitative and more is not always better. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”.

Sales and marketing job titles are closely related. If you care just about sales, check out The 16 Best Sales Job Titles [Ranked by Search Volume] to see the same type of data on sales titles.

Here are descriptions of the top 25 most-searched-for marketing titles:

1. Brand Ambassador

A Brand Ambassador ‘s job is to show a brand in a positive light to help increase brand awareness and generate new sales opportunities. The Brand Ambassador position title is most common in consumer goods/retail where a consumer goods company might use a brand ambassador for in-store or event product demonstrations. The brand ambassador title is now widely used outside retail. For example, Online Brand Ambassador and Social Media Brand Ambassador (see below) are popular new marketing titles used at many organizations.

# of Google Searches per Month: 7,300

2. Copywriter

The copywriter job title is used to describe the position of writing text to advertise a product, service or organization. The copywriter writes “copy” (text) designed to do one of 2 things: a) persuade a person or group to take a particular action; or b) increase brand awareness.

# of Google Searches per Month: 4,300

3. Social Media Manager

The Social Media Manager administers a company’s social media marketing and advertising. Their job is to turn fans into customers, turn customers into advocates and keep a watchful eye on their company’s reputation.

A Social Media Manager might:

Respond to audience comments
Manage social media partnerships
Create and post sharable videos and images
Cultivate leads for sales and marketing

They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns.

# of Google Searches per Month: 4,200

4. Marketing Manager

A Marketing Manager is responsible for managing the marketing of a business or product and creating marketing strategies for their organizations. Marketing managers are detail-oriented, outgoing, and excellent communicators.

Their responsibilities may include:

Creating budgets for marketing campaigns
Coordinating with advertising agencies
Negotiating contracts
Reviewing and approving advertising materials

# of Google Searches per Month: 2,000

5. Marketing Coordinator

The Marketing Coordinator role includes creating website content and promotional materials. A marketing coordinator is also responsible for publishing social media content and managing email marketing for a company or product. Marketing coordinators can work in teams or on their own and usually report to the marketing manager.

# of Google Searches per Month: 1,600

6. Marketing Assistant

A marketing assistant job duties include planning and research to help develop marketing strategies. A marketing assistant works closely with marketing managers on sales and marketing campaigns. Marketing assistants are detail-oriented and work well across many different departments doing tasks such as:

Creating marketing presentations
Scheduling meeting
Writing reports
Designing marketing pieces

# of Google Searches per Month: 1,500

7. Marketing Analyst

A marketing analyst, sometimes called a market researcher, helps businesses make informed decisions about their market. Marketing analysts use market research and data to identify business trends and customer behavior. A marketing analyst is responsible for creating technical reports, lead generation techniques, and pricing strategies.

# of Google Searches per Month: 700

8. Marketing Director

A marketing director manages the marketing process from research and planning to execution and analysis. A marketing director oversees the marketing team, the marketing budget, and creates overall goals based on market research.

For a marketing manager, the following job responsibilities can be expected:

Participate in the development of branding and corporate identity initiatives
Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
Develop sales and marketing forecasting and product branding plans
Establish and grow a target market share
Conduct customer, brand and product research initiatives

# of Google Searches per Month: 600

9. Brand Manager

A brand manager is responsible for the overall image of a product or person. The key elements of the brand manager job are to research the market to decide where a product or client fits in and to develop marketing or advertising strategies. A brand manager may also be responsible for managing budgets, helping create designs for marketing collateral, and overseeing promotional activities.

# of Google Searches per Month: 450

10. Chief Marketing Officer

A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. A chief marketing officer may also be called a global marketing officer or marketing director. The chief marketing officer role may include leadership of the following:

Brand management
Marketing communications
Market research
Product marketing
Customer service

# of Google Searches per Month: 400

11. Director of Marketing

A director of marketing manages marketing campaigns and new customer strategies for a company. A director of marketing is responsible for creating marketing reports, marketing campaigns, and collaborating with different teams to create new products. A director of marketing also leads marketing teams to complete projects and manage marketing budgets.

12. Social Media Coordinator

A social media coordinator works closely with a social media manager to help implement and maintain marketing strategies through social media channels. A social media coordinator uses various types of new media like blogging and social networking sites to represent a company or product through online channels.

13. Marketing Associate

A marketing associate assists with the planning and execution of marketing activities for a company or product. A marketing associate supports the marketing department by assisting with daily tasks that are necessary to keep the department functioning. A marketing manager works closely with account executives and the marketing manager, and may also be called a marketing administrative assistant.

14. Marketing Specialist

A marketing specialist is responsible for developing marketing programs and delivering materials to reach customers through various communication methods. A marketing specialist may use email, digital advertising, social media, and traditional print methods to teach their target audience. They will be responsible for eCommerce PPC management , SaaS email marketing, and other campaigns depending on the company they work for and its needs. A marketing specialist may also provide creative input for marketing campaigns and work with outside agencies to develop marketing campaigns or research-related pieces.

15. Social Media Specialist

A social media specialist duties include analyzing data, creating content, and running paid advertisements for a brand or product. A social media specialist coordinates with marketing and public relations teams to manage and carry out marketing and social media campaigns.

# of Google Searches per Month: 350

16. Social Media Assistant

A social media assistant helps oversee a company or product’s social media presence to reach their target audience. A social media assistant duties may include:

Competitive brand research
Developing and executing social media campaigns
Creating an online image for clients

17. Product Marketing Manager

A product marketing manager is responsible for developing marketing strategies and plans for new or existing products. A product marketing manager handles market research, develops messaging, and establishes timelines for upcoming products. A marketing product manager acts as the voice of the customer and provides input for product packing and pricing.

18. Online Brand Ambassador

An online brand ambassador has a strong online presence and the ability to reach as many people as possible, across a variety of channels and platforms. An online brand ambassador may not work for a company specifically but will represent the brand they are connected to. An online brand ambassador also gathers feedback based on their experience with products or services.

# of Google Searches per Month: 300

19. Instagram Brand Ambassador

An Instagram brand ambassador is someone willing to share great things about your brand with their large network on Instagram. An Instagram brand ambassador represents a brand’s values and personality and understands the target customer. An Instagram brand ambassador is, in some cases, a past follower or loyal customer of the brand they represent.

20. Marketing Consultant

A marketing consultant is an outside advisor who works with a company to develop and implement marketing strategies. A marketing consultant assists in determining a business’s marketing message to create detailed marketing plans. A marketing consultant may also monitor results and make changes to a campaign to help a business get the be results from their marketing campaigns.

21. VP Marketing

A VP marketing, also known as a vice president of marketing, is the overall leader of the marketing team. A VP marketing works with the CMO, or chief marketing officer, to develop and execute marketing strategies for a company. A VP marketing is also responsible for creating and managing marketing budgets.

# of Google Searches per Month: 250

The CMO title is an acronym for Chief Marketing Officer above. If you are looking for a CMO, the best job title to use is “Chief Marketing Officer” since it has 60% more traffic.

23. Brand Strategist

A brand strategist ensures a brand’s message is consistent and effective. A brand strategist analyzes data and anticipates future trends for a product or service. A brand strategist is responsible for enhancing a brand’s message based on market research and developing marketing plans.

# of Google Searches per Month: 200

24. Social Media Director

A social media director promotes a company’s brand, products, and services via social media networks. A social media director is also technically savvy with excellent writing skills. A social media manager is responsible for managing the items below:

Creating a social media strategy
Managing social media sites
Monitoring trends
Analyzing social networking

25. Digital Marketing Manager

A digital marketing manager develops, implements, and manages marketing campaigns that promote a company or product. A digital marketing manager assists with the enhancement of brand awareness online and drives web traffic to increase lead generation. A digital marketing manager is responsible for identifying new digital tools to measure website traffic to improve marketing campaigns, email marketing, social media, and advertising campaigns.

Entry Level Marketing Job Titles

The top 20 entry-level marketing titles by monthly search volume are:

Marketing Job Titles Hierarchy

There are typically 5 marketing job titles and levels:

Level 1: Marketing Coordinator

Alternative titles:

Marketing Assistant
Marketing Specialist
Social Media Specialist
Marketing Intern

Marketing titles fun fact: Salesforce uses both Marketing Specialist and Non-Profit Marketing Specialist. The interesting thing about these marketing position titles is they are actually sales account roles. This tells me there is crossover between sales and marketing fields.

Level 2: Marketing Manager

Social Media Manager
Brand Manager
Product Marketing Manager
Digital Marketing Manager
Advertising Manager
Online Marketing Manager

Marketing titles fun fact: YouTube uses both Product Marketing Manager and Associate Product Marketing Manager for 25 open roles right now (suggesting that YouTube may have hundreds of Product Marketing Managers already hired!).

Level 3: Marketing Director

Director of Marketing
Social Media Director
Advertising Director
Digital Marketing Director
Marketing Communications Director
Marketing and Sales Director

Marketing titles fun fact: Chick-fil-A uses 3 different versions of the Director of Marketing title…Restaurant Marketing Director, Director of Marketing, and Marketing Director.

Level 4: VP of Marketing

Vice President of Marketing
VP of Online Marketing
VP of Sales and Marketing
Marketing Vice President

Marketing titles fun fact: If you search Indeed or LinkedIn for “VP of Marketing” more often than not you will get 1,000’s of job openings across the United States. Must be one of the most popular marketing job titles!

Level 5: Chief Marketing Officer

Alternative Titles:

Senior Vice President of Marketing

Marketing titles fun fact: Hawaii, North Carolina, Virginia, New Jersey, and New York provide the highest chief marketing officer salaries. The median is $174,000 and the highest $337,000. (source: Zippia )

Creative Marketing Job Titles

You might be tempted to use creative marketing job titles for your team. Here are some creative marketing titles we’ve seen on the Web:

Conversion Optimization Wrangler (MathWorks used this for a Marketing Analyst job)
Director of Storytelling (Blue Cross Blue Shield used this for a copywriter/marketing director-type position).
Rockstar Copywriter (Workhoppers used this for a copywriter/social media manager)
Wizard of Light Bulb Moments (Marketing Director)
Digital Dynamo (Digital Marketing Executive)
Direct Mail Demi-God (Direct Mail Account Manager
Marketing Rockstar ( too broad a term that could be any marketing job)
Associate to the Executive Manager of Marketeering (Marketing Assistant)

Many employees would love to have such creative marketing position titles.

But just know that you’ll get very few candidates searching job postings for such creative marketing titles.

My advice: Save your creative marketing titles for business cards (not job postings).

4 Types of Marketers

[Update, Feb. 25, 2020] — I wanted to add one more interesting take on marketing jobs. It’s from Viviana Faga, former marketing leader at Zenefits, Microsoft, Yammer and Salesforce. She told Christopher Lochhead on Follow Your Different that she sees 4 different types of marketers:

Corporate Marketing (overall messaging, positioning)
Product Marketing (marketing the product to customers)
Brand and Creative (the brand story and creative
Performance Marketing (demand generation)

I might riff on Viviana’s thoughts in this or another post but I wanted to capture it here because grouping things (like marketing types) into 3 or 4 categories is often useful for mastery of the subject.

The Merge of the Social Media & Marketing Fields

You probably noticed some social media titles sprinkled in this list of top marketing position titles. Although marketing and social media often are under the same department, we also did a listing of The Top 20 Social Media Job Titles [by Popularity]. You might find these useful too!

Why I wrote this?

I hope this marketing job titles list is helpful to you. Ongig is on a mission to transform job descriptions and job titles are a key part. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer .

January 24, 2020 by Rob Kelly in Job Titles

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Affiliate Marketing

34 High-Ticket Affiliate Marketing & Partner Programs 2024

Looking for high-ticket affiliate programs? Check out our guide to the best programs for 2024 and start monetizing your online presence.

high ticket affiliate marketing programs

Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence.

This approach to generating revenue involves three key steps: establishing a connection with your audience, selecting products that resonate with them, and promoting those products.

Whether you manage a blog, have influencer status on social media, or engage your audiences via email , your favorite online platform can be the channel that helps you drive sales and earn affiliate commissions.

This guide offers the best high-ticket affiliate programs for 2024.

Agencies and consultants will also find several partner programs designed for service providers to enhance relationships with existing clients while increasing revenue streams.

How To Get Started With Affiliate Marketing

Here’s a simple summary of how to get started with affiliate marketing.

Build an audience. Establish a presence online with a high-traffic website, an extensive email list, or influential social media status. Ideally, you can harness the power of all three. Much like a business can’t succeed without customers, you cannot earn commissions without someone to sell to.
Find products and services you can passionately promote to the audience you have built. Choose products and services you can advocate for with enthusiasm. Authentic passion will make persuading others of the value of your promotion easier.
Sign up for affiliate and partner programs. These will be offered directly through the company selling the product or service or third-party affiliate platforms .
Fill out your application and affiliate profile completely. Include the details about your specific niche, website visitors, subscriber counts, and the reach of your social platforms.
Get your custom affiliate or referral link and share it with your audience. If you have a list with diverse interests, you may want to segment your audience to promote targeted offers that benefit them most.
Adhere to FTC and legal guidelines. Most affiliate programs require affiliates to be transparent with disclosures for affiliate links and banners.
Look for opportunities to recommend products to new people . You can be helpful in many ways online, such as answering questions on X (Twitter), Reddit, and Quora. This may drive new people to your blog or social posts about the products you promote.
Create content that appeals to businesses. Sales for businesses, teams, and enterprises will generate higher affiliate commissions than individual user sales.
Monitor your affiliate dashboard and website analytics for insights into your clicks and commissions. It can help you identify the channels that drive the most return on investment (ROI).
Adjust your affiliate marketing tactics based on the most revenue promotions.

Now, continue reading about the best high-ticket affiliate programs you can sign up for in 2024. They offer a high one-time payout, recurring commissions, or both.

The ‘Best’ High-Ticket Affiliate Marketing & Partner Programs

What makes these affiliate marketing programs the “best” is subjective. You can always check the ratings for companies and products on sites like G2, GetApp, and TrustRadius.

You can also use reviews from those sites to discover impressive results customers gained from using the product and the features customers love most. Use those in your blog posts, emails, or social media content to help more people purchase – ideally with your affiliate link.

Productivity Software

1. google workspace affiliate.

Google Workspace offers a referral and affiliate program, allowing you to earn income from promoting Gmail, Google Meet, and Drive.

affiliate program referral program comparison

2. Microsoft For Business Affiliate Program

The Microsoft for Business affiliate program offers commissions on sales of Surface devices and accessories and a bounty for each Microsoft 365 seat sold to new customers, with the bounty varying by product.

For example, if your business refers a company that buys Microsoft 365 Business Standard with 50 seats at a $15 per seat commission, it generates $750.

Joining the program is free, with no minimum sales requirement, and provides a 14 to 30-day referral window to earn commissions.

Zoho offers 55+ productivity and marketing products to help businesses scale.

The company’s affiliate program allows participants to earn up to 15% commission on every qualified sale for the first year, with a 90-day cookie duration to track referrals.

Top affiliates in Zoho’s affiliate program earn $100,000 in commissions annually.

Additionally, customers who purchase through an affiliate link receive $100 in wallet credits to explore Zoho’s offerings.

Project Management Software

4. asana partner program.

The Asana Partner Program allows customers of its project management tool to attract new customers through training, consulting, and professional services.

Participants gain access to exclusive training resources, dedicated support from a channel partner manager, and the opportunity to bolster their service offerings within a growing network of top-tier partners.

Monday.com offers an affiliate program to promote its global project planning platform with over 150,000 customers.

The program includes access to a wealth of marketing resources and the opportunity to earn up to 100% commission in the first year for each customer referral, with payments facilitated monthly via PayPal or Stripe.

6. Teamwork

Teamwork , project management software focused on maximizing billable hours, helps everyone in your organization become more efficient – from the founder to the project managers.

By referring new customers, participants receive 15% of every payment made to Teamwork.com by the referred individual, up to a maximum of $1,000 per referral.

Marketing Research Tools

Semrush is a SaaS marketing platform with over 10 million users for marketers who want to increase online visibility.

Its comprehensive suite of over 50 tools supports businesses in enhancing their online presence through SEO, PPC advertising, content management , social media strategies, and competitive research.

The Semrush Affiliate Program offers $200 for each sale and $10 for every free trial initiated through its referral.

With a last-click attribution model and 120-day cookie duration, top affiliates earn with pre-designed promotional materials and support from a dedicated team.

The program’s tiered commission structure starts at $200 per sale, with potential increases, additional bonuses based on quarterly sales performance, and varying support and resources tailored to each tier.

8. Similarweb

Similarweb offers a partnership program designed to enable businesses using its product to grow by leveraging their industry-leading digital measurement tools.

By joining, partners can earn a revenue share from premium solutions sold, access co-marketing resources, receive support, and gain certification as digital measurement experts.

First, applicants must become certified as a Marketing Intelligence expert. Then, as certified partners, they begin their growth journey with Similarweb.

Social Media Management Tools

9. hootsuite.

Hootsuite , a leading social media management tool, offers an affiliate program that allows individuals to earn commissions by referring new users to its Professional and Team Plans.

Applicants, once approved, receive a unique affiliate link and access to the Affiliate Brand Kit, enabling them to customize content and track referrals.

Commissions are earned for each new qualifying user who signs up through the affiliate link, with higher earnings for those who opt for the Team plan.

Businesses can also refer Enterprise customers via the Partner Program.

10. Sendible

Sendible offers a comprehensive affiliate program, encouraging participants to promote its social media management platform.

New affiliates can earn a 12% lifetime commission for each new customer they successfully refer.

After referring over 100 customers, affiliates move into a higher tier where they can earn 30% per referred customer for the first 12 months.

Payments are submitted through PayPal, with commissions calculated based on the customer’s continued subscription.

Creative Content Platforms

The Adobe Affiliate Program allows creatives to earn commissions by promoting Adobe Creative Cloud, Adobe Stock, and Adobe Document Cloud on their websites, blogs, or social media channels.

Affiliates benefit from an impressive commission structure, including 85% of the first month’s payment for Creative Cloud and Document Cloud monthly and yearly subscriptions and 8.33% for yearly subscriptions paid annually.

The program features a 30-day cookie duration, provides marketing materials, offers regular promotions, and gives access to detailed product performance reports.

However, it’s noted that commissions are not awarded for trial, invalid, or fraudulent orders, and availability may vary by country.

Canva rebranded its affiliate program as the Empower Canvassador program. It aims to empower content creators to inspire and uplift people worldwide, particularly within the Canva community.

Ideal candidates are engaged social media content creators, workshop facilitators, podcasters, and course developers active on platforms like Instagram, X (Twitter), TikTok, YouTube, Facebook, and LinkedIn.

To become an Empower Canvassador, individuals must embody Canva’s values, operate independently (not as a brand or agency), have an active and engaged audience, and commit to creating at least one piece of Canva-related content monthly.

Benefits include a special Canvassador badge, beta testing opportunities, educational resources, collaboration chances with Canva, weekly updates, affiliate commissions on Canva Pro conversions, and exclusive swag.

13. Shutterstock

Shutterstock is a global marketplace for sourcing stock photographs, vectors, illustrations, videos, and music.

The Shutterstock Affiliate Program allows partners to earn a 20% revenue share on net sales from images, footage, or music purchases for up to $300 per new customer.

This program features cookie-based tracking for 30-day credit post-click, automatic monthly payments through PayPal or e-transfer, and dedicated support to enhance performance and earnings.

Marketing Platforms

14. hubspot.

HubSpot offers a compelling affiliate program for content creators aiming to monetize their content while assisting businesses in their growth, featuring a 30% recurring commission for up to a year, tiered payouts, a 180-day cookie window, a large library of promotional materials, reliable support, and comprehensive performance reports.

Designed for SaaS reviewers, content creators, digital educators, and those offering product integrations with HubSpot, the program promotes growth by rewarding increased referrals with higher tiers, offering additional bonuses for Super and Elite Affiliates, and providing resources like a welcome bonus, an affiliate resource center, and personalized support to optimize affiliate success.

HubSpot also offers a Partner program, which is ideal for businesses consulting on strategy, tech implementation, or hands-on services in marketing, sales, or customer service.

15. Salesforce

The Salesforce Partner Program is designed to elevate businesses by offering access to the world’s No. 1 trusted platform – complete with tools, training, and resources to foster app development, expertise growth, demand generation, and sales efficiency.

Companies in the program can utilize free co-marketing resources, technical consultations, and visibility through AppExchange listings to scale their solutions and business operations efficiently.

Website Builders

16. wordpress.

The WordPress /Automattic Affiliate Program for WordPress.com, Jetpack, and WooCommerce targets WordPress professionals like site and plugin developers, designers, and theme creators.

Participation in the program is invite-only. Eligible affiliates earn a 20% commission on qualifying purchases. Payments are issued via Tipalti, which supports various methods like PayPal and wire transfer.

To stay in the program, affiliates must maintain a minimum of $100 in accrued rewards, and all transactions must occur within 30 days of the referral link being clicked.

17. Squarespace

Squarespace offers a platform that empowers millions to establish a significant online presence, making it simple for anyone to share their passions globally.

By joining its affiliate program, individuals have the opportunity to earn commissions by encouraging their audience to explore and subscribe to Squarespace’s services, which range from website to commerce subscriptions for first-time customers.

This program is designed without limits on referral counts, enabling unlimited earning potential. It is also supported by comprehensive resources, including creative assets, tracking tools, and regular updates to ensure affiliate partners are well-equipped to succeed.

Participation is free and open worldwide. It requires a single application for multiple websites, contingent on adherence to program terms and relevant content guidelines.

The Wix affiliate program boasts competitive payouts for every conversion, allowing for rapid income generation with no cap on referrals.

Affiliates are provided with various creative resources and an intuitive dashboard to efficiently manage campaigns, track traffic, and monitor earnings.

19. Web.com

Web.com offers an affiliate program for individuals to earn by promoting a range of web services, including the company’s website builder and hosting products.

The program promises accurate tracking through a leading platform and unlimited earning potential with a $100 commission for each qualified purchase, with payments submitted via direct deposit or check.

Ecommerce Platforms

20. shopify.

Shopify , a top ecommerce solution provider, encourages educators, influencers, review sites, and content creators to participate in its affiliate program.

To qualify for the Shopify Affiliate Program, applicants must own an active website, have a substantial audience, produce original content (such as online courses, blog posts, videos, or guides), possess knowledge in commerce or ecommerce platforms like Shopify, and agree to Shopify’s Affiliate Marketing Program Terms.

Affiliates use Impact, a third-party platform, to track referrals, report in real time, and receive monthly commission payments.

Approved affiliates can earn up to $500 in commission based on the product and the location of the referred merchants, with a minimum payout threshold of $10 USD through Impact, direct deposit, or PayPal.

21. BigCommerce

BigCommerce is a leading ecommerce platform with open SaaS, headless integrations, omnichannel, B2B, and offline-to-online solutions.

It offers an affiliate program where affiliates can earn 200% of a new customer’s first monthly payment or $1,500 for each enterprise customer referral.

Affiliates can also earn $1.50 for registrations and $40 per enterprise lead, with a 90-day referral period applicable for all types of referrals.

Elearning & Online Courses

22. coursera.

The Coursera affiliate program allows content creators to monetize its platform by promoting over 4,000 courses from hundreds of universities and companies, such as Amazon, Gitlab, Google, HubSpot, Intuit, Meta, Microsoft, NVIDIA, Salesforce, Tencent Cloud, VMware, Yandex, and Zoho.

Affiliates can earn 15% to 45% commissions on qualified purchases made by new and existing customers within a 30-day cookie window, alongside bonuses for exceptional performance.

Coursera also offers plans for teams and enterprises, allowing affiliates to make commissions from high-ticket sales.

23. Thinkific

Thinkific is an online course creation platform with users enrolled in over 387 million courses.

Earn up to $1,700 per referral annually through the Thinkific affiliate program.

24. Teachable

Teachable is an online course platform used by over 100,000 entrepreneurs, creators, and businesses of all sizes to create engaging online courses and coaching businesses.

Thinkific wants affiliates who are DIY content creators, entrepreneurs, and business owners interested in sharing their expertise or catering to their customers with online courses.

The Thinkific Affiliate Program offers a 30% recurring commission on any monthly or annual paid plans through PartnerStack.

Affiliates can utilize exclusive promotional materials and a generous 90-day cookie tracking period, ensuring credit for referrals who sign up within that timeframe.

Email Marketing & Marketing Automation

25. activecampaign.

ActiveCampaign offers an affiliate program with recurring commissions of 20% to 30% from new customer sales and the potential to receive up to $1,350 with one sale.

The program is designed to be accessible to anyone interested in participating, regardless of whether they are current ActiveCampaign customers.

Affiliates receive a unique referral link upon signing up and access to a suite of resources, including graphics, webinars, and a dashboard to track progress.

AWeber , an email marketing platform known for its affordability, offers a customer referral program for its users to promote landing pages, ecommerce, and more.

The program offers up to 50% lifetime recurring commission for new accounts. “Advocates” start with a 30% commission rate, which increases to 40% after referring ten new paid accounts and 50% after referring 50 within a 12-month period.

27. Contact Contact

Constant Contact , a trusted email marketing solution for over two decades, offers an affiliate program for small businesses, bloggers, and entrepreneurs to earn up to $105 for each new paid account referral.

This program is ideal for those committed to helping smaller entities thrive in competitive markets.

28. GetResponse

GetResponse , a comprehensive email and marketing automation platform, offers two types of affiliate programs.

With the Recurring Program, you can earn a continuous commission of 33% every month. With the Bounty Program, you can earn an upfront commission of $100 per sale.

Web Hosting

29. dreamhost.

DreamHost web hosting supports WordPress and WooCommerce websites with basic, managed, and VPS solutions. Affiliates can earn up to $200 per referral and recurring monthly commissions with the DreamHost affiliate program.

The program also offers a range of ready-to-use creative banners and an intuitive dashboard to track sales.

Kinsta is a web hosting provider that manages WordPress, applications, and database hosting.

Kinsta’s affiliate program offers the opportunity to earn 5% to 10% in lifetime monthly commissions by referring customers to its hosting services.

The program provides a simple commission model with different commission rates depending on the type of hosting service referred, such as managed WordPress hosting, application hosting, or database hosting.

Commissions range from a one-time commission between $50 to $500 plus 10% recurring monthly commissions for WordPress packages to 5% for à la carte resource-based services.

31. Flywheel

Flywheel provides managed WordPress hosting for agencies, ecommerce, and high-traffic websites.

Earn up to $500 per new referral from the Flywheel affiliate program.

Tools For Privacy & Security

Sucuri is a cloud-based security platform with experienced security analysts offering malware scanning and removal, protection from hacks and attacks, and better site performance.

Join Sucuri referral programs for the platform, firewall, and agency products and earn up to $124 per new sale.

33. Smartproxy

Smartproxy allows customers to access business data worldwide for competitor research, search engine results page (SERP) scraping, price aggregation, and ad verification.

Earn up to $2,500 per customer that you refer to Smartproxy using its affiliate program.

ADT is a security systems provider for residences and businesses.

The ADT Rewards Program is an exclusive program that allows current ADT customers to receive a $200 Visa Reward Card per new customer referral.

How To Find Affiliate Marketing & Partner Programs

In addition to the high-ticket affiliate marketing and partner programs listed above, you can find more programs to join with a little research.

Search for affiliate or referral programs for all of the products or services you have a positive experience with, personally or professionally.
Search for partner programs for products and services your organization uses and can confidently recommend to others.
Search for products and services that match your audience’s needs on affiliate platforms like Shareasale , Awin , CJ , PartnerStack , Rakuten , and FlexOffers .
Follow influencers in your niche to see what products and services they recommend. They may have affiliate or referral programs as well.

A key to affiliate marketing success is to diversify the affiliate marketing programs you join.

It will ensure that you continue to generate an affiliate income, regardless of whether one company changes or shutters its program.

The first step to affiliate marketing is to build a dedicated following. From there, you must choose affiliate products that align with your personal and brand ethos to maximize your earnings.

Trust and authenticity are critical for success. Audiences must trust that you are sincere in your recommendations and be willing to click through. Platforms and services you already use and love make great candidates for affiliate programs.

Adopting a strategic and authentic approach to affiliate marketing can enhance your digital footprint, provide value to your audience, and open up new revenue streams.

More resources:

7-Point Checklist To Find The Best Affiliate Programs
How To Plan An Affiliate Marketing Strategy For Content Creators
PPC Trends 2024

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LUXlife, a premium travel magazine, has honored Visit Glenwood Springs with the title Best Destination Marketing & Management Organization 2024.

Glenwood Springs, Colorado, April 11, 2024 (GLOBE NEWSWIRE) — For the eighth consecutive year, LUXlife magazine has recognized those across the travel sector who strive to provide tourists with the trip of a lifetime. Visit Glenwood Springs was chosen by LUXlife’s judging panel and research team who considered the commitment, expertise and innovation shown through nomination information, votes, and supporting evidence, along with the results from their own comprehensive fact-checking and research process. The merit-driven approach has brought much success and commendation throughout its use and enforces LUXlife’s stance that victors are not determined by popularity of votes, but by their contributions.

Located in the picturesque Rocky Mountains, Glenwood Springs is a vibrant city of eclectic attractions and incredible outdoor recreation. As the contracted destination marketing and management organization for the City of Glenwood Springs, Visit Glenwood Springs provides the city with responsible marketing to promote the local economy, enhance residents’ quality of life, and protect the area’s natural resources. Glenwood Springs is a captivating location that offers endless fun and excitement for travelers.

With 73 years of combined experience in tourism, marketing, and public relations, Lisa Langer, Director of Tourism and Heidi Pankow, Tourism Project Manager, are the team behind Glenwood Springs’ management and marketing. Visit Glenwood Springs has been involved with two major statewide industry collaborations including the Colorado Historic Hot Springs Loop and the Roaring Fork Valley Destination Alliance. Lisa and Heidi actively participate in state boards and commissions such as the Colorado Association of Destination Marketing Organizations among others.

“Visit Glenwood Springs works in a nimble and flexible style that allows us to shift our resources and messages, when necessary,” Langer said. She cites occasional challenges that sometimes affect vacation travel in the mountains. “We have faced wildfire, weather, and other natural events in recent years and have been able to offer valuable, timely information for the best outcomes for our cherished guests,” Langer said. “Whatever the challenges, we are committed to excellence in all we do.”

As a result of a CO Tourism Office Management Grant, Glenwood Springs Visitor Center is receiving a refresh with ‘Do Colorado Right’ messaging that educates visitors and promotes responsible tourism. As part of this grant, a Wander Maps wayfinding platform, aimed at enhancing visitor experiences and promoting sustainable travel within the city, has been added to Visitglenwood.com. This forward-thinking initiative underscores Visit Glenwood Springs’ dedication to protecting Glenwood Springs’ natural environment and heritage. Its website houses the reservation system for the Hanging Lake Trail to assist in over-visitation of this National Natural Landmark. This year, the Hanging Lake Trail will be undergoing a rebuild as the trail was damaged by recent major mudslides.

LUXlife Magazine is a premium lifestyle publication which was founded in 2014 by the UK publishing company AI Global Media Ltd. Distributed to a circulation of 94,000 globally, LUXlife focuses on a range of topics within the luxury lifestyle industry, featuring articles on, fashion, beauty, fine dining, travel, luxury real estate and much more. The LUXlife Travel & Tourism Awards sets out to recognize the excellence of the sector’s best enterprises, from luxurious resorts to quaint campsites to unique tour operators. The winners go above and beyond for their clients, providing them with unforgettable experiences that will stay with them forever.

To find out more about Glenwood Springs’ prestigious award, visit https://www.lux-review.com/issues/travel-and-tourism-awards-2024/, where you can view all the 2024 winner profiles.

About Glenwood Springs, Colorado - Glenwood Springs, where year-round adventures meet world-class wellness. Located in the heart of Colorado’s Rocky Mountains along the Interstate 70 corridor, Glenwood Springs is an easy scenic three-hour drive west of Denver and 45 minutes north of Aspen. Outdoor enthusiasts will discover breathtaking vistas and historic mountain-town charm. In this home of famed hot springs attractions (there’s a reason it’s called the Land of Water), soak, swim and dive into the world’s largest mineral hot springs pool or steam in natural vapor caves. Hike to Hanging Lake, a National Natural Landmark, raft or kayak on the Colorado or Roaring Fork Rivers or enjoy a stunning mountain biking experience on the Red Mountain, CMC Spring Valley or South Canyon trail systems or a more laidback cycle ride along the Roaring Fork River via the Rio Grande Trail or adjacent the Colorado River on the Glenwood Canyon Recreation Path. Plan your vacation at www.VisitGlenwood.com .

Attachments

LUXlife Magazine Award
Glenwood Springs View of Mount Sopris

Lisa Langer

Visit Glenwood Springs

970-230-9035

[email protected]

Genomics Sequencing Center ensemble supports top-performing research

Jenise L. Jacques

10 Apr 2024

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The Genomics Sequencing Center team members. Photo by Clark DeHart for Virginia Tech.

Imagine if there were Oscars given out in the world of academia, specifically for those unsung heroes behind the scenes that advance the progress of research.

In this scenario, the winning name in the envelope could be the Genomics Sequencing Center for best supporting role in research by a group.

As part of the Fralin Life Sciences Institute’s core research facilities, the Genomics Sequencing Center is a full-service sequencing center that provides rapid and cost effective genomic data collection. Located in Steger Hall, the center offers a range of quality control equipment to determine the integrity and concentration of user samples.

“We are here to support our faculty’s research goals,” said Megan Naff, a laboratory manager who has worked for the last 14 years in the center. During this time, Naff has witnessed sweeping changes in technology.

“We are producing exponentially more data in a shorter amount of time,” Naff said. “We are also seeing the applications of sequencing expanding into numerous other disciplines.”

Currently, the Genomics Sequencing Center’s application of different sequencing technologies span a variety of departments, disciplines, and applications, including human health, plant science, animal health, entomology, and engineering. And it maintains an eye for expanding into new disciplines.

As a small but mighty group, the team is made up of four highly skilled molecular biologists who work with the latest in next generation sequencing technology.

“We specialize in customizing projects to meet the needs of the investigators on campus,” Naff said.

As a director may do on a set, Naff starts each day with a morning meeting to discuss the current projects and how team members can best work together, while also sticking to their own scripts.

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Meet the cast

One of the three services offered by the center is next generation sequencing led by Jenny Jenrette and Riley Leathem. Together, they process DNA and RNA samples to generate whole genome DNA, transcriptome, and amplicon sequences, the latter being a highly targeted approach that enables researchers to analyze genetic variation in specific genomic regions.

Their sequencing handiwork was instrumental in advancing graduate student Blake Caldwell’s discovery of a DNA shift in the innate immune memory of cells, which may aid in the fight against one of humans’ most deadly foes — sepsis. Caldwell’s breakthrough was recently published in the Cell Reports journal .

As an undergraduate student, Leathem started working for the center part time and was hired full time after graduating in May 2023. She said she enjoys working with researchers to provide a custom experience and achieve the best results.

“Because we personalize projects, we are able to work very closely with each customer,” Leathem said. “This offers an opportunity for graduate students to ask questions and receive guidance.”

This interface also affords graduate students the opportunity to gain further insight into their specifical project and goals. Jenrette said this audience is where their work has the greatest impact with respect to training students on everything from DNA and RNA extraction methods to quality control analysis of input and output.

While their name may not be in lights or on the marquee, the center’s staff takes great pride in their contributions to advancing research. As one recent example, Jenrette has worked with Emmanuel Frimpong and Eric Hallerman in the Department of Fish and Wildlife Conservation to sequence the gut contents of three local minnow species.

Lights, camera, analysis

Two other services provided by the Genomics Sequencing Center are Sanger sequencing and quality control services, both of which are under the direction of Kris Lee. Lee has worked in the center for 20 years and at Virginia Tech for 36 years.

Sanger sequencing, in its basic form, is a method that yields information about the identity and order of the four nucleotide bases in a segment of DNA. It is typically used for smaller scale projects and for validation of NextGeneration Sequencing results.

As far as daily output, Lee receives, runs, and processes samples received by both Virginia Tech investigators and external entities. After the Sanger samples have been set up, she processes any requested RNA or DNA quality control assays, which is the process of analyzing a substance to determine its composition or quality.

During fiscal year 2023, close to 15,500 samples were run, supporting 110 Virginia Tech investigators and external customers.

Lee knows that as a cost-recovery lab, it is difficult for the Genomics Sequencing Center to compete with commercial providers who also offer Sanger sequencing services.

“I believe that offering better personal service is important in keeping our research happy,” Lee said.

More information can be found on the Genomics Sequencing Center website.

Lindsey Haugh

Blacksburg, Va.
College of Natural Resources and Environment
Fish and Wildlife Conservation
Fralin Life Sciences Institute
Graduate Research
One Health Frontier
Research Frontiers

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