positive effects of mass media essay

The Impact of Media on Society Cause and Effect Essay

Introduction, role of media in the society, impact of media on society, works cited.

Media is one of the world’s power and force that can not be undermined. Media has a remarkable control in almost every aspect of our lives; in politics, social and cultural or economic welfares. Perhaps the best analysis of the impact that media has played in the society is through first acknowledging its role in information flow and circulation.

It is would be unjust to overlook the importance of information to the society. Information is the significant to the society in the sense that, all that happens in the society must be channeled and communicated among the society’s habitats. Without media, the habitats or else the population will be left clueless on what is happening or what is ought to happen.

From another perspective, the society benefits from the media in a number of ways and as well it derives a lot of misfortunes from the society. However, regardless of the impact that is made by media on the society, the media remains to be one of the strongest forces that influence the pillars of the society. This essay paper highlights the impacts that media has continued to assert on the society either in a positive or in a negative manner.

The most common role that media has played in the society has been; to inform people, to educate people and sometimes to offer leisure or entertainment. The role of media in the society is stretched back in the ancient traditions when, there were approaches on which media role in the society was perceived. Some of these approaches included a positive approach, critical approach, production approach, technological approach, information approach and finally a post colonial approach.

A positivist approach assumed that media’s role in the society was to achieve predetermined objectives of the society, usually from a beneficial perspective. The critical approach assumes that media is pertinent can be used in struggle for power and other issues in the society that were preceded by a spark of a new or old ideology.

The production approach is that media plays a greater role in society by providing a new experience of reality to the masses by providing an avenue of new perceptions and visions. The information approach assumes that the key role of media in the society is to provide information channels for the benefit of the society (Fourie178).

With the above roles being achieved in one of the most remarkable means over centuries, media has some solid impacts that have been imprinted on the society. Some of these impacts and effects are to remain for ever as long as media existence will remain while others require control and monitoring due to their negative effects on the society. The best approach to look at this is by first describing the positive impacts that media has had on the society (Fourie 25).

The development of media and advancement of mass media is such positive impact that media has accomplished in recent times. It has been proven that mass communication has influenced social foundation and governments to means that only can be termed pro-social (Preiss 485). An example of such can be use of mass media in campaigns to eradicate HIV and AIDS in the society.

Mass communication through media avenues such as the internet, television and radio has seen great co-operation of government, government agencies, non-government organizations, private corporations and the public in what is seen as key society players in mutual efforts towards constructing better society. In this context, media has contributed to awareness, education of the society and better governance of the society.

Were it not for media, the worlds most historical moments would probably be forgotten today especially in the manner they reshape our contemporary society in matters regarding politics, economics and culture (Fourie 58).

However, media has had its shortcomings that have negative influence on the society. These negatives if not counterchecked or controlled will continue to ruin the values and morals of a society that once treasured morality and value of information.

These negative impacts include: media has contributed to immense exposure of violence and antisocial acts from media program that are aimed at entertaining the public. Media roles in the society have been reversed by merely assuming a role of society visibility thus controlling the society rather than being controlled by society.

Media has continued to use biased tactics to attract society attention and thus having a negative impact on the society’s culture due to stereotyping of other cultures. Media has continued to target vulnerable groups in the society such as children and youths be exposing them to pornographic materials that has sexual immorality consequence on the society’s young generations.

It is through such shortcomings that the cognitive behavior’s which shape the moral fiber of the society gets threatened by media (Berger 106). However, regardless of the impacts of the media on the society, the future of the media will evolve with time and its role in the society will unlikely fade.

Berger, Arthur. Media and society: a critical perspective . Maryland: Rowman & Littlefield. 2007.

Fourie, Pieter. Media studies: media history, media and society . Cape Town: Juta and company ltd. 2008.

Preiss, Raymond. Mass media effects research: advances through meta-analysis . New York: Routledge. 2007.

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Greater Good Science Center • Magazine • In Action • In Education

How Positive Media Can Make Us Better People

Deadpool is the highest-grossing film in the United States so far this year—and one of the most controversial. Though the film has scored points with critics and audiences for its irreverent take on the superhero genre, its extreme gore has raised some familiar questions and objections about the role of violence in films .

But look at the highest-grossing film of 2016 internationally, and you’ll find a different type of movie: Zootopia , a family-friendly animated film that has been praised for its positive messages about the harm of stereotypes and prejudice .

How does consuming these different types of films impact us as individuals and as a society?

For a long time, media researchers focused almost entirely on the harmful effects of media, including the effects of media violence on aggression , the media’s role in increasing racial and gender stereotypes , and its potential to shape people’s perception of the world as a dangerous place . Indeed, since the dawn of talking movies in the 1930s, debates have raged about the potential anti-social effects of media.

However, more recently, scholarship in media psychology is starting to look at the flip side: the positive effects media can have when it’s more uplifting and inspiring. In the last few years, studies have illustrated how, just as some films, TV shows, and other media can foster anti-social behavior, media with positive images and messages can make us want to become better people and help others—to become more “prosocial,” as we researchers put it. I’ve conducted several of these studies myself, and I think the implications of this research are very exciting: Rather than simply seeing media as a negative influence to rein in, we’re beginning to understand its potential to spread goodness on a wide scale.

For example, a 2012 study by one of the seminal scholars in the field, Mary Beth Oliver of Penn State University, identified the power of films that elicit “ elevation ,” the warm, uplifting feeling we get when we watch someone perform deeply moral acts, such as acts of gratitude , generosity, or loyalty. In this study, Oliver and her colleagues asked 483 students to recall either a particularly meaningful or a particularly pleasurable movie they watched recently and to indicate the degree to which they felt joyful or elevated from watching it. When the researchers analyzed the content of these movies, they found that, sure enough, the meaningful movies depicted altruistic values, such as social justice and care for the weak, significantly more often than the pleasurable movies did.

They also found that the meaningful movies elicited greater feelings of elevation among respondents, which was expressed in a distinct set of emotional and physical sensations: feeling happy and sad at the same time, a lump in one’s throat, tearing up, a rising or opening of the chest, and chills.

What’s more, these feelings of elevation, in turn, were associated with a greater motivation to become a better person and do good things for others; the pleasurable movies, by contrast, motivated people to enjoy themselves and seek popularity. Research also suggests that movies can influence not only our desire to do good but also the way we perceive the world as a whole. This research builds on earlier findings that the amount of TV people watch correlates with the degree to which they will see the world as a dangerous place, also known as “ mean-world syndrome .” Research on inspiring media, by contrast, suggests that exposure to elevating media may have the potential to shift our perception of the world toward a “ kind-world syndrome .”

For example, a 2011 study led by Karl Aquino of the University of British Columbia found that people who experienced elevation from reading a story about uncommon goodness became more likely to believe that there is good in the world. The more people experienced elevation, the more they perceived the world to be full of generosity and kindness. And research suggests there might be concrete benefits to this mental shift: Studies indicate that holding a cynical worldview—to only expect the worst of people—is actually bad for your health ; however, seeing humanity’s positive potential can make us feel good (we experience positive emotions), which, in turn, can lead to an upward spiral of well-being.

More on Positive Media

Explore how books and movies nurture empathy .

Discover ten movies that inspire and elevate .

Learn three lessons from Zootopia to discuss with kids .

Discover four lessons from Inside Out to discuss with kids.

Research that my colleagues and I have conducted points to social benefits of meaningful films as well. We asked 266 students to identify films that are meaningful to them; their responses generated a long list of movies, with the most popular ones being Remember the Titans , Forrest Gump , and Eternal Sunshine of the Spotless Mind .

We found that these films are more likely than pleasurable films to depict values of love, kindness, and connectedness, and to elicit elevation. In addition, experiencing elevation from such movies made the participants feel more connected to dear friends and family, as well as to the transcendent, spiritual aspects of life—which, in turn, inspired a host of prosocial motivations. Specifically, watching a movie such as A Walk To Remember or The Blindside made them feel a general sense of compassionate love for people, made them want to help people less fortunate than themselves, and generally made them want to be kind and good to fellow human beings, even strangers.

Our findings highlight that elevation not only makes us feel more connected toward people we know but also makes us feel compassionate toward people we don’t—even to the point that we’re motivated to make sacrifices for strangers. The study suggests that the elevation we get from films can help us transcend our egocentric bias and forge more compassionate connections to others.

Of course, making these positive changes stick is not something that happens overnight. Nor is it enough to see portrayals of moral beauty, kindness, and generosity only every once in a while. For positive media to have strong, lasting effects on us individually or collectively, I believe we need to consume it consistently, over time, just as eating right only once a week does not make us healthier.

But it is encouraging to see that these effects are possible, and that our media consumption patterns can be a force for good in the world, not just a way to make media companies rich. The research on positive media is still evolving (and I will be covering more of it in future Greater Good articles). But so far, it suggests that when we select inspiring content on TV, in films, or through social media, we’re not just making ourselves feel good in the moment. We’re nurturing our instincts for compassion and kindness.

About the Author

Sophie H. Janicke

Sophie H. Janicke, Ph.D. , is a positive media psychologist working as an associate professor at Chapman University, who investigates the role that new and traditional media play in promoting and affecting character development, self-transcendent emotions (such as elevation, gratitude, and awe), prosocial behavior, and happiness.

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Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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10 Positive and Negative Effects of Social Media on Society

Nowadays, social media is so popular among the young, children, and adults. Each of us uses social media to be updated, to entertain ourselves, to communicate with others, to explore new things, and to connect with the world. Facebook, Instagram, WhatsApp, YouTube, etc. are examples of social media. Social media is a part of our lives today, and consciously or unconsciously, it is becoming our habit to continuously go through it and check the notifications.

What is social media?

Social media is a platform where we can communicate with a large number of people, make connections, and interact with them. It operates on the internet.A user usually creates an account on such a platform and allows interaction with the millions of other users available on it according to their preferences and choices. Apart from the interaction, it also allows users to share information, chat with other people, share their opinions, create content, and embrace their differences.

In today’s world, social media is an important part of young people’s lives, determining and shaping their perspectives.The youth typically adopt and pursue social media trends; for example, in dressing styles, the youth adopt dresses and styles that are promoted as trends by social media.

Social media not only allows people to share their opinions, but it also shapes the opinions of its users.Social media have an impact on their users as well as society as a whole, both positive and negative.

Here we will now discuss the negative and positive impacts of social media on society.

Positive impact of social media on   society, negative impacts of social media on society.

Conclusion-

Yachika Yadav is a sociology post graduate student at Banasthali Vidyapith. She loves to capture moments in nature, apart from drawing and writing poetries. Field of research attracts her the most and in future she want to be a part of that. She is a good listener, learner. And tries to always help others.

Social media use can be positive for mental health and well-being

January 6, 2020— Mesfin Awoke Bekalu , research scientist in the Lee Kum Sheung Center for Health and Happiness at Harvard T.H. Chan School of Public Health, discusses a new study he co-authored on associations between social media use and mental health and well-being.

What is healthy vs. potentially problematic social media use?

Our study has brought preliminary evidence to answer this question. Using a nationally representative sample, we assessed the association of two dimensions of social media use—how much it’s routinely used and how emotionally connected users are to the platforms—with three health-related outcomes: social well-being, positive mental health, and self-rated health.

We found that routine social media use—for example, using social media as part of everyday routine and responding to content that others share—is positively associated with all three health outcomes. Emotional connection to social media—for example, checking apps excessively out of fear of missing out, being disappointed about or feeling disconnected from friends when not logged into social media—is negatively associated with all three outcomes.

In more general terms, these findings suggest that as long as we are mindful users, routine use may not in itself be a problem. Indeed, it could be beneficial.

For those with unhealthy social media use, behavioral interventions may help. For example, programs that develop “effortful control” skills—the ability to self-regulate behavior—have been widely shown to be useful in dealing with problematic Internet and social media use.

We’re used to hearing that social media use is harmful to mental health and well-being, particularly for young people. Did it surprise you to find that it can have positive effects?

The findings go against what some might expect, which is intriguing. We know that having a strong social network is associated with positive mental health and well-being. Routine social media use may compensate for diminishing face-to-face social interactions in people’s busy lives. Social media may provide individuals with a platform that overcomes barriers of distance and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-person networks and interactions. Indeed, there is some empirical evidence supporting this.

On the other hand, a growing body of research has demonstrated that social media use is negatively associated with mental health and well-being, particularly among young people—for example, it may contribute to increased risk of depression and anxiety symptoms.

Our findings suggest that the ways that people are using social media may have more of an impact on their mental health and well-being than just the frequency and duration of their use.

What disparities did you find in the ways that social media use benefits and harms certain populations? What concerns does this raise?

My co-authors Rachel McCloud , Vish Viswanath , and I found that the benefits and harms associated with social media use varied across demographic, socioeconomic, and racial population sub-groups. Specifically, while the benefits were generally associated with younger age, better education, and being white, the harms were associated with older age, less education, and being a racial minority. Indeed, these findings are consistent with the body of work on communication inequalities and health disparities that our lab, the Viswanath lab , has documented over the past 15 or so years. We know that education, income, race, and ethnicity influence people’s access to, and ability to act on, health information from media, including the Internet. The concern is that social media may perpetuate those differences.

— Amy Roeder