this has been a presentation of home box office logo

HBO Entertainment

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1st Logo (November 1, 1983-May 31, 1998) [ ]

Logo : It's basically an in credit text in a custom font that reads "THIS HAS BEEN AN HBO PRESENTATION" with a copyright notice below (though not all shows at the time had this).

FX/SFX : None.

Music/Sounds : The closing theme of the show or none. On The Hitchhiker a whimsical droning note (sourced from the opening theme of the program) is used.

Availability : Seen on older HBO programs such as The Hitchhiker , The Larry Sanders Show , Happily Ever After: Fairy Tales for Every Child , and pre-season 5 episodes of Tales from the Crypt .

Scare Factor : None for the main variants, depending on what font is used. Low to medium for The Hitchhiker variant, the music can turn off many unsuspecting viewers, especially after it follows three seconds of silence.

2nd Logo (1983?-1990s?) [ ]

Logo : On a black background, five glowing blue lines wipe in from the left through the center, and a large gold HBO logo fades in over the center of the lines, as glowing red lines that in the center read "An" above and "Presentation" below flash into existence. The HBO logo then "sparkles" a bit.

An early version of the logo had the logo slightly smaller and the color of the lines and text swapped (the center lines red and the text lines blue).
Sometimes, a copyright date is seen below.

FX/SFX : Decent early 80's animation.

Music/Sounds : A bombastic 8-note tune, the end theme, or none.

Availability : Scarce. Used on non-movie events, like specials, concerts, and programs like HBO Coming Attractions or Video Jukebox (a half-hour expansion of the short music video vignettes aired between programs). You might have to look for recordings of said programs for this.

3rd Logo (April 19, 1996-) [ ]

Nicknames : "The Static", "The Ant Races", "We're Incredible, I Guess, Aaaah!"

Logo : We start briefly on a black screen, before the screen animates like a TV screen turning on, and it fills with static. A shadowed outline of the HBO logo appears, along with "ORIGINAL PROGRAMMING". The static fades into a black background, though the logo remains, filled with static.

This logo was based on the opening credits from Dream On , which began with a TV set turning on to display nothing but static.
This logo was parodied on MADtv in the beginning of a sketch called "Bae Sung Sopranos".

Closing Variants : A simple closing is shown. The logo later turns off like a TV set:

It has the byline "A Time Warner Entertainment Company" below. This was used from 1996-2005.
The screen says "THIS HAS BEEN A PRESENTATION OF HOME BOX OFFICE" with "HOME BOX OFFICE" larger and "THIS HAS BEEN A PRESENTATION OF" above. This was used from 1998-2018.
The HBO logo filled with static is seen and when the screen is filled with static again, it transitions out horizontally, and a flash makes the static disappear and turns the logo into the text “A PRESENTATION OF HOME BOX OFFICE” in a new font. This is currently in use since 2018.

Later Variants :

From 2005-2018, a variant using the name "HBO ENTERTAINMENT", with "ENTERTAINMENT" in place of "ORIGINAL PROGRAMMING", was used in tandem with the standard logo.
Starting in 2018, the logo is enhanced and now simply says “HBO”.

FX/SFX : The TV turning on, and the fade effects.

Music/Sounds : A wiping noise and a static sound, followed by a choir and a 1-note string tune, which plays backwards on the closing variant.

Music/Sounds Variant: On the 1997 special Stomp Out Loud , the static is replaced by the sound of a creaky gate, and the choir/string tune is replaced by a car alarm going off. The closing variation has the sounds reversed.

Availability : Common. It appears on many post-1996 programs on HBO such as Game of Thrones , True Detective , Veep , Girls , Real Time with Bill Maher , and any HBO original special, among others. Also appeared on other HBO shows when they originally aired them, such as Sex and the City , The Sopranos , and Six Feet Under . It debuted on the season 5 premiere of Tales from the Crypt, "Death of Some Salesmen," and appeared on all subsequent episodes, but nowadays this logo is usually cut and replaced with the combination of Genesis / 20th Television on reruns. Also seen on pre-1998 HBO Family programs, before they had their own special logo made. Can also be seen on reruns of the 2009 revival of The Electric Company and the 46th season of Sesame Street .

1 Warner Bros. Pictures/Other
2 Paramount Pictures/Other
3 20th Century Studios/Other

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HBO logo and the history of the company

Created in 1975, the original HBO logo was quite elaborate but simple. It brought to mind the idea of an exciting and cozy home cinema that screams “Home Box Office.” This version featured the initials of Home Box Office written in a chunky black font, with the characters O and B overlapping slightly.

The HBO monogram logo features an uppercase bold sans serif font that looks like an ultra-customized variant of the font Avant Garde Gothic. The logo’s black and white color scheme has never changed.

Black represents independence, control, and sophistication, symbolizing the seriousness of plenty of HBO content and that the HBO streaming service should be taken seriously. On the other hand, white provides contrast and delivers a clean basic background for the HBO logo. It represents purity, efficiency, and sophistication.

The HBO logo design is very steady—it has remained timeless for almost half a century. The brand name is the main focus, which is drawn in an original yet minimalistic style.

The HBO Logo Evolution

The American TV network HBO’s logo has undergone three significant changes in its history, reflecting the company’s changing status among its competitors.

1972 – 1975

During the first three years of HBO’s existence, the company defined itself with a static image of its first emblem, a ticket stub, as well as the name of the channel in full—Home Box Office—encircled by a low key marquee light pattern.

1975 – 1980

The HBO logo has essentially had the same appearance since 1975, using a simple logotype with the “O” containing a circle, portraying a camera lens. The 1975 version differs from the previous one in that the “O” overlapped the “B.”

The company’s IDs often had the logo accompanied by three red, blue, and yellow stripes next to or below it. Betty Brugger designed this and the next logo design. At the time, she worked at Time-Life as an art director.

1980 – Present

In 1980, the HBO logo was redesigned again, with the “O” shifted slightly to the right and no longer overlapping the “B” but still touching it at two places. This logo design was at first used alongside the previous design until 1981.

One key reason for this redesign was that the slightly obscured “B” in the previous version made it look like an “E” to many people. Moreover, the logo’s letters were slightly bold, while the gaps around the circle inside the “O” and between letters widened.

The HBO Logo Design Elements

Color: Throughout nearly 50 years of HBO’s history, the company has never abandoned its black and white color scheme.

Font: The HBO monogram logo features a bold uppercase sans serif font that resembles a highly tailored version of the typeface Avant Garde Gothic.

The History of HBO

HBO (Home Box Office) is the biggest pay-TV channel in America, with around 33 million subscribers and around $400 million in earnings. Owned by Time Warner Entertainment Company, HBO programming includes Hollywood movies, self-produced movies, comedy shows, TV dramas, and sports events.

HBO Origins

HBO was founded by Time Warner Inc. in 1972. It’s an American cable TV company that’s arguably the best premium cable channel for its combination of innovative, original programming and movies.

As the name Home Box Office suggests, HBO originally focused on uncut and ad-free movies and subscribers paid more for the channel from the get-go. In 1975, HBO became the first US network to air its programming via satellite and hence became America’s first national cable network. Naturally, competitor cable channels were founded, including Viacom-owned Showtime.

HBO launched a second channel called Cinemax in 1980, with the purpose of rivaling Showtime at an affordable price. Having dominated Showtime, HBO was ready to pay top dollar to secure the rights to broadcast feature films produced in studios. In addition, HBO funded films in return for the broadcast rights.

HBO, Columbia Pictures, and CBS Inc. partnered up to establish the Tri-Star Pictures movie studio in 1982, which Columbia Pictures later completely took over. In 1991, Cinemax and HBO each launched a second channel, named Cinemax 2 and HBO 2, respectively.

These channels were the original “multiplexed” cable channels. The original Cinemax and HBO signals were combined with these new channels so they could all be transmitted at once. The number of HBO and Cinemax channels increased, and each service offered multiple ancillary channels.

For example, HBO had ancillary channels like HBO Latino, a channel dedicated to Spanish speakers, and HBO Family, which focused on programming appropriate for children. In 2010, HBO introduced HBO Go, an online streaming service where subscribers could view HBO programming.

HBO started experimenting with the first-ever series format in the 1980s. Some of the series weren’t noteworthy except for their occasional nudity and adult language. Others, including Tanner ’88 (in 1988), discovered the potentially high-quality levels that pay television could achieve. Created by filmmaker Robert Altman and cartoonist Garry Trudeau, Tanner ’88 satirically chronicled a fictional presidential candidate in documentary format.

HBO became more involved in creating its own programs from the beginning of the 1990s. It produced a variety of adult-oriented pioneering dramatic series that audiences and critics fell in love with for portraying the greatest characters of the best novels in expansive detail.

The most influential HBO series was The Sopranos (between 1999 and 2007), which followed Mafia chief Tony Soprano (James Gandolfini), who dealt with rival bosses, his own family, and panic attacks.

While the crime drama series The Wire (2002 to 2008) wasn’t as admired as The Sopranos, critics lauded it for chronicling the rot in American institutions like the press and public education. The series creator David Simon was often favorably likened to UK novelist Charles Dickens for making Baltimore, Maryland, stand out in his work as Dickens did London.

Other HBO dramas of note included 6 Feet Under (between 2001 and 2005), the tale of a broken family-run mortuary enterprise; Deadwood (between 2004 and 2006), a coarse western; True Blood (between 2008 and 2014), the tale of a little Louisiana town full of vampires, shape-shifters, and werewolves; as well as Game of Thrones (between 2011 and 2019), inspired by a collection of fantasy books authored by American George R.R. Martin.

These dramas inspired other TV dramas with lengthy, complex narratives like Lost (between 2004 and 2010) and Mad Men (between 2007 and 2015).

In addition, HBO significantly inspired TV comedy. Since 1975, numerous leading stand-up comics have made appearances on HBO specials. HBO launched the Comedy Channel in 1989, which merged with Viacom’s rival channel HA! two years later to form the Comedy Central. The Comedy Central hosted Jon Stewart’s The Daily Show (between 1999 and 2015), South Park (from 1997 to date), and Chappelle’s Show (between 2003 and 2006).

HBO produced The Larry Sanders Show (between 1999 and 2015), starring comic Garry Shandling, and popularized late-night talk shows like Tanner ’88 did political campaigns to substantial critical approval. Sex & the City (between 1998 and 2004), a romantic adult comedy following four New York women friends, was one of HBO’s most popular shows and inspired two feature films.

Also, HBO’s original programming included miniseries like Band of Brothers in 2011, which was about a group of US soldiers during the Second World War, and Jon Adams in 2008, which was about the second president of the US.

HBO also produces numerous documentaries and movies and airs special events programs, such as music concerts and boxing matches.

Key History Timelines

Time Inc. establishes Home Box Office, aka HBO, to offer cable TV service.
The company is headquartered in New York.
HBO became the first US TV network to air its satellite programs and became the first-ever national cable TV channel.
HBO broadcasts the heavyweight title boxing match between Joe Frazier and Muhammad Ali, dubbed “Thrilla in Manila” from Araneta Coliseum in Manila, Philippines.
HBO makes its first profit.
HBO launches Cinemax, an all-film channel that becomes the second most popular channel after HBO. HBO continues to diversify its business throughout the 1980s.
HBO subscribers reach 9.8 million, almost half of all pay-television subscribers. From sales of $440 million, HBO earns a $100 million profit.
In March, Warner Communications and Time Inc. announced plans to merge for $14.9 billion in stock and cash.
In November, HBO launched The Comedy Channel, which starts with 6 million subscribers, though industry critics felt it’d need 20 million subscribers to survive on advertising.
The Comedy Central is an all-comedy cable channel featuring videos excerpted from comedic feature films, TV series, and stand-up comedy sets.
Despite attempts to block the Warner Communications-Timer Inc. merger, it was finalized in January, resulting in the merged entity being called Time Warner.
Cinemax and HBO establish their second channels, known as Cinemax 2 and HBO 2, respectively.
HBO begins business operations in Eastern Europe, with HBO Hungary offering Hungarian, European, and American movies to subscribers.
HBO receives 90 Emmy nominations, making it the first cable network to receive more nominations than a broadcast network.
HBO won 19 Emmy Awards, defeating three out of four major broadcast networks.
HBO launches HBO Go, an online streaming service that allows subscribers to view HBO programming.
In October, AT&T revealed a $108.7 billion offer to take over Time Warner, including Time Warner’s assumed debt.
In February, Time Warner stakeholders approved the proposed merger between AT&T and Time Warner.
In November, the Department of Justice sued Time Warner and AT&T in a bid to block their proposed merger, citing antitrust issues surrounding the transactions.
The merger between AT&T and Time Warner was finalized in June, with AT&T fully owning Time Warner. Time Warner was renamed WarnerMedia.
In October, under the stewardship of WarnerMedia, HBO announced it’s launching a new OTT channel combining HBO programming with content from several other WarnerMedia subsidiaries, including Warner Bros.
In February, Richard Plepler resigned as Home Box Office Inc. CEO, after a cumulative 27-year stint at HBO and 12 years as boss of both Home Box Office Inc. and HBO.

Wrapping Up the History of HBO

HBO is the longest and oldest continuously running subscription TV service in the US and paved the way for modern-day pay TV when launched in November 1972. It became the first TV service to be transmitted directly and distributed to independent cable TV systems.

HBO ultimately became the world’s first TV network to start transmitting through satellite—expanding the budding regional pay service, initially available to multipoint distribution service and cable providers in the southern New England and northern Mid-Atlantic into a national TV network in 1975. And along with sister channel Cinemax, HBO was one of the first two US pay-TV services to offer free multiplexed channels in 1991.

HBO runs 24/7 linear multiplex channels in addition to a traditional video-on-demand subscription platform called HBO on Demand. HBO content is the focus of HBO Max, an extensive streaming platform run separately from HBO. Still, under the management of Home Box Office Inc., HBO Max also has original programming created exclusively for streaming platforms and content from other properties in the WarnerMedia family.

The entire Home Box Office operation—based at the corporate headquarters of WarnerMedia in the West Side district of Manhattan, New York—is one of the most valuable assets in the WarnerMedia family (alongside Warner Bros Entertainment), earning operating revenue of almost $2 billion yearly as of 2017.

A new book details the rise of Home Box Office since the channel debuted in 1972

Eric Deggans

James Andrew Miller's new book, Tinderbox , tells the history of HBO starting with its 1972 debut. HBO succeeded as a cable channel revolutionizing TV by airing programs most outlets wouldn't touch.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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Home / Resources / Logo Design Case Studies and History

The history of the hbo logo and the company.

HBO is an acronym for Home Box Office Inc, which alludes to visiting a theater and buying tickets at the box office for the latest blockbuster movie. Instead, HBO brings the experience into the home with its premium programming. Though the company has grown and evolved significantly since its conception, the logo has remained relatively static.

Company History and Status

What would eventually become HBO began with a company called Sterling Information Services in 1965. Charles Dolan founded Sterling Information Services, and his goal was to provide television services to tourists in New York City’s hotels. Unfortunately, Dolan quickly discovered that people and businesses preferred free television. As the company struggled, he sold 20% of it to Time-Life Company and came up with a new concept called “The Green Channel,” which would require people to, again, pay for programming. In a time when television was essentially free, this idea didn’t really sit well with consumers, even if The Green Channel was filled with premium content.

A Rocky Beginning

Time Inc sent out a survey to potential subscribers to gauge interest, and even though they seemed wholly uninterested, the project pushed forward anyway. The Green Channel became HBO to seem more relevant and began on November 8, 1972. At the time, it had nearly 400 total subscribers on the first night of service. All viewers were located in Pennsylvania. The first night, HBO offered a hockey game and a poorly received two-year-old movie. Prospects were not promising.

Time purchased an additional 60% share in the company, and by April of 1975, they boasted roughly 100,000 subscribers between Pennsylvania and New York. It was afloat, but barely. Then, on September 30, 1975, HBO aired “Thrilla in Manilla,” a heavyweight match between none other than Muhammad Ali and Joe Frazier. Fifteen thousand people from several areas in Florida joined the Pennsylvania and New York subscribers. By the end of the year, they had 300,000 subscribers across 16 states, and growth doubled the next year. In 1980, HBO had subscribers across all states.

Expanding their Reach

HBO introduced its second channel, Cinemax, in 1980. They set a lower price for subscribers and placed it in direct competition with Showtime. Soon, HBO was able to pay movie studios for feature film broadcasting. To help support their broadcasting efforts, HBO regularly helped finance films. Once they found themselves in the movie-making business, they charged full steam ahead by establishing the movie studio Tri-Star Pictures with CBS and Columbia.

HBO began offering original content in the 1980s. Most of these early options are not well known, but they did offer something traditional television did not: mature programming that included cursing and even nudity.

HBO created Comedy Channel in 1989, which merged with the company HA! to eventually become Comedy Central. This channel would turn out many popular shows like Daily Show with Jon Stewart (1999–2015), South Park (which began in 1997 and is still running), and Chappelle’s Show (2003–06).

1991 brought second channels for HBO and Cinemax, each with a 2 tacked on at the end. From there, options only began to grow with alternative media for many different groups of people, including HBO Family and HBO Latino.

The 1990s and 2000s brought even more dedication to creating quality, unique programming with The Sopranos , which ran from 1999-2007 and The Wire (2002-2008). These and other shows were of significant note because it became clear that they were different from other shows available. In addition, these shows were groundbreaking in their maturity and rich detail.

Incredible Streaming Success

HBO is NOW turning out a great deal of original content that keeps fans clamoring for more and customers signing on to subscriptions. More recently, the HBO original show The Game of Thrones (2011-2019) adapted George R.R. Martin’s fantasy world into an eight-season-long streaming phenomenon. With merchandise and spin-offs coming, it’s clear the company is continuing to create outstanding entertainment.

HBO History Timeline

1965 – Charles Dolan established Sterling Information Services and soon created “The Green Channel,” but that became HBO not too long after.
1972 – HBO launches on November 8 to 400 subscribers.
1975 – HBO is the first to use satellite programming, hosts “Thrilla in Manila,” and has 100,000 Pennsylvanian and New York subscribers.
1976 – HBO has doubled its subscriber mark and has become quite popular.
1977 – HBO begins turning a profit – finally.
1980 – HBO has subscribers in all states and launched Cinemax.
1982 – Subscriber count reaches 9.8 million.
1989 – Warner and Time Inc announce plans to merge, HBO’s new Comedy Channel joins with HA! to create Comedy Central.
1990 – Warner Communications and Timer Inc merge.
1991 – Cinemax 2 and HBO 2 launch. This is the beginning of several “spin-off” networks, including HBO Family and HBO Latino. HBO begins offering services in Easter Europe.
1997 – HBO earned 90 Emmy nominations and won 19 Emmy awards.
2010 – HBO Go is launched, and the legacy of incredible and popular television continues.
2020 – HBO Max is created and combines HBO content with a large collection of movies and shows from WarnerMedia.

HBO Logo Evolution

The HBO logo has remained essentially the same across the few revisions it has undergone. In the early days, the logo was much more elaborate, but it became more and more simple as the company continued to find success.

HBO Logo Design Elements

Throughout the several-decade lifespan of the HBO logo, it has remained relatively consistent with its original choices.

For color, all three logo variations are in black and white. This has never wavered between the evolution choices. The bold black choice is significant because it reminds the viewer of sophistication and class. In addition, it is clean and can coincide with any other design elements it may be placed alongside.

While the logo typically appears black, those color arrangements are occasionally reversed, and the HBO logo is white atop a black background. This allows the logo to have greater versatility if the background on which it needs to appear is a darker color.

With the exception of the first logo, the two later logos both use a bold uppercase sans serif font, a modified version of the Avant Garde Gothic typeface. The Max logo will add its own unique touch to the logo’s font.

This early logo spells out “Home Box Office” rather than offering it as an acronym. The font is Westinghouse Regular, which is the only HBO logo that contains this font. Beside the words, and utilizing the blank space next to “Box,” there is a ticket stub. Surrounding the outside of the words and a ticket are three loops of closely placed together circles.

To the viewer, these design elements should bring to mind an old-school marquee advertising a coming soon or now showing movie experience. As the only HBO logo with these design elements, it appears overly busy and difficult to look at. This logo has so many small elements placed together, it would be difficult to remember and recall it.

On May 1, 1975, the new HBO logo made its debut. Like the one that will follow this logo, it utilizes a modified version of the Avant Garde Gothic Bold typeface, and like the others, is in black and white. However, instead of spelling out “Home Box Office” as the previous logo did, this one stays with the acronym of HBO. The “H” stands apart from the “B” as well as the “O.” The “B” appears to stand in the background behind the “O” which has a circle in the middle meant to resemble a camera lens.

This logo is much easier to look at than the one from 1972-1975. It will also be much easier to remember. This logo does have a creative design element with the camera lens that suggests that it is filming the “B” or perhaps the “B” is filming the viewer. In any case, it definitely suggests that filmmaking is happening in some capacity.

1980-Present

In April of 1980, the most recent example premiered. This logo is in black and white like its two predecessors, and it uses the modified Avant Garde Gothic Bold typeface as the previous logo did. Also, like its previous logo, the “H” in this one stands on its own while the “B” and the “O” are connected to one another. The letters have also been narrowed so that the space between the “H” and “B” is larger, and the camera lens within the “O” also has more room.

These changes all create a logo that is even cleaner and yet more memorable. While the former logo had a “B” that was slightly obscured, it was sometimes taken to be an “E” rather than a “B.” While this may be difficult to imagine if viewing the logos up close, but with a bit of distance, it becomes more challenging to determine what letter the “B” is when the “O” is obscuring it.

HBO Max is a streaming service created by HBO. It includes HBO’s original content and a large library of material through WarnerMedia.

Pre-launch – 2019

Before the official launch of HBO Max, this logo appeared on social media as an announcement of the new platform. However, this logo would not be the one HBO would officially go with. This logo features the black HBO logo enclosed inside a multicolor rectangle that sits atop the word “max” in all lowercase. The font of “max” is a rounded one and appears in a blend of teal, violet, and magenta.

Like the earliest HBO logo, this one is much more complicated than it needs to be. The rectangle holding the HBO is unnecessary, and the “max” is far too large compared to the HBO logo’s size. The oversized “max” makes it clear that the platform will favor the programming outside of the HBO scope. The font for the “max” is also too rounded on this one. With the HBO font being so bold, the rounded letters feel out of place.

Official Launch – 2020

When HBO Max actually arrived in 2020, the logo utilized the long-established HBO logo and added the word “max” to it. While the HBO is in black and white, the “max” is a mix of purple and ultramarine blue that blend and swirl into one another. The typography is Gilroy and is in all lowercase letters.

This version of the logo is much more balanced than the one teased before the platform launched. Sitting beside the black HBO logo, the “max” looks whimsical and exciting, representing a new way of watching television. They complement one another well without overwhelming the viewer. It is clear from the logo that “max” is bringing something new to HBO, but it will complement rather than overwhelm the platform. The Gilroy typeface is also a perfect choice here because it is a rounded font, but it also has corners to reflect the bold typeface of the original logo.

HBO’s Legacy

Even though it seemed the platform was doomed to failure initially, HBO brings television programming to a whole new level for their audience. They’ve also significantly impacted the comedy scene with stand-up specials and even shows devoted entirely to comedy.

As HBO continues to create content with rich characters and compelling storylines, viewers will continue tuning in. It may have provided a proof of concept that premium content works, but now HBO has plenty of competition. As a result, they will continue to evolve as the television landscape continues to change. The development of a platform like HBO Max shows that they are willing to do that. The fact that their logo is just as striking and modern today as it was in 1980 shows that it is a logo that can endure. Not only that, but it acts as a solid stem from which to add more services.

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Fifty Years Later, HBO Keeps Triumphing Through Turmoil

The Home Box Office has come a long way since its humble founding in 1972. Despite corporate upheaval, scandal, and streaming competition, HBO remains one of the most consistent sources of quality entertainment today.

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Share All sharing options for: Fifty Years Later, HBO Keeps Triumphing Through Turmoil

On November 8, 1972, the Home Box Office was born, and television was changed forever. To celebrate the network’s 50th birthday, The Ringer hereby dubs today “ HBO Day .”

This past summer, executives at Warner Bros. Discovery unveiled a slideshow outlining their plans for the newly merged company. Addressing investors, the PowerPoint made the case for combining Discovery+ with HBO Max, a much bigger and buzzier streaming service, in large part due to the namesake cable channel that supplies some of its most popular shows. Before the presentation, the rumor mill buzzed with panic over potential cuts, fueled by drastic moves like pulling the movie Batgirl ; weeks later, subscribers were aghast to realize that dozens of titles had been pulled from Max without warning, including HBO series like Vinyl and Mrs. Fletcher.

The fallout from the merger of WarnerMedia with Discovery Inc. is significant and ongoing , but HBO has been here before. In 2018, AT&T acquired HBO’s parent company, Time Warner, an awkward match that came with culture shocks of its own. In 2014, media mogul Rupert Murdoch attempted a takeover of Time Warner for $80 billion, a failed coup straight out of HBO’s own Succession . And in 2000, Time Warner was one half of what The New York Times has called “one of the most ill-fated marriages in the history of the media and technology business” when it sold itself to online upstart AOL.

The entertainment business is prone to upheaval, and as the industry consolidates amid a pivot to streaming, it’s in an especially intense period of change. But for all the anxiety that change creates, especially around the potential impact to a beloved brand like HBO, it can be calming to remember that the brand has survived seismic shifts before. The roller coaster ride of HBO’s parent company stands in contrast to the commendable consistency of HBO itself. As the network celebrates a half century of broadcasting this week, it can attribute its longevity to a steady stream of reliably premium programming—regardless of the surrounding noise.

“HBO was kind of like the kids who had a series of parents constantly yelling and screaming and divorcing each other, and somehow they stayed safe in the house,” says James Andrew Miller, the author of the comprehensive oral history Tinderbox: HBO’s Ruthless Pursuit of New Frontiers , which was published last fall . “Despite the fact that there was often chaos and stupidity going on at the parent company, HBO was able to still chart their own course.”

Not that HBO has been immune from its own challenges. The network struggled to navigate the localized labyrinth of early cable networks in the 1970s before satellite technology gave it a path to national distribution. One of its most influential executives departed in scandal 15 years ago after assaulting his then-girlfriend in public, underlining HBO’s reputation as a boys’ club hostile to women on and off the screen. Even after the historic success of marquee series like The Sopranos and Sex and the City , HBO faced stiff competition from other cable channels and, increasingly, streaming services. Some of the crunch was inevitable, but also exacerbated by sluggish development and a reluctance to innovate at the potential expense of cable profits, both of which dogged the network throughout the aughts and 2010s.

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On the whole, however, these stumbles pale in comparison to HBO’s accomplishments. For half a century, HBO has honed its initial disadvantage into an edge of its own. A fledgling cable network couldn’t outbid the broadcast networks, so HBO specialized in cheap or undervalued formats like concerts, comedy specials, and boxing matches. A paywalled service couldn’t offer the same exposure as the free channels, so HBO offered creative freedom instead—a trade-off many TV veterans deemed worthwhile. Even the “male skew” of HBO’s audience touted in the infamous slideshow is the result of a deliberate choice to zig where others zagged: While networks traditionally programmed with women in mind, former CEO Michael Fuchs made a conscious effort to cater to the male demographic. You can draw a straight line from that decision to the violence and nudity that became HBO’s hallmarks, for better and for worse .

HBO has evolved its approach over the years. The company left boxing behind in 2018, and the difficult men of early breakthroughs like Oz and The Sopranos have given way to a more diverse slate spanning Insecure , I May Destroy You , and Big Little Lies . But the willingness to invest in artists and trust their instincts—to let David Simon tell a slow-motion story about an entire American city; to let Lena Dunham make a show without a formal pitch ; to let Game of Thrones reshoot its entire pilot —has stayed the same, from its earliest original productions to the latest season of The White Lotus . That ethos has allowed HBO to help redefine TV as something more inventive, ambitious, and meaningful than mere entertainment, a vision that’s had a cascading effect throughout the industry.

“Fundamentally, HBO has stuck with that programming playbook,” says John Koblin, a reporter at The New York Times and the coauthor of It’s Not TV: The Spectacular Rise, Revolution, and Future of HBO with Bloomberg journalist Felix Gillette. One reason it’s been able to stay the course is that HBO’s consistency extends to its personnel. Casey Bloys, who now oversees both HBO and HBO Max as chairman and CEO , has been with the network since 2004; Carolyn Strauss, now an executive producer on Somebody Somewhere , worked her way up from recent college graduate to entertainment president before leaving her staff post in 2008. (One of her first independent projects was Game of Thrones , which she’d previously helped develop.) Such prolonged tenures help build up institutional memory, insulating HBO from tumultuous times. “There is this really elegant baton passing from generation to generation,” Koblin observes.

A first-mover advantage lasts for only so long. The floodgates HBO opened by empowering the likes of Garry Shandling and David Chase soon gave way to buzzy offerings from other cable players like Showtime, FX, and AMC, who all realized the HBO strategy could work outside the halls of Time Warner. The proliferation of shows like Mad Men and Weeds coincided with a perceived lull in HBO’s output with stumbles like John From Cincinnati and Lucky Louie , part of an understandably strained effort to follow up some of the most acclaimed and influential shows ever made. But once HBO got back on track with high-profile hits like Game of Thrones and Veep , it faced an even bigger existential threat: the rise of streaming in general and one streamer in particular.

“Netflix came along and basically did the same thing to HBO that HBO was doing to everybody else,” Gillette says. Netflix, too, endeared itself to talent by doing what other outlets could not, like offering nine figures up front for two seasons of House of Cards . Netflix, too, had an early hit with a drama set in a prison , created by a TV veteran excited to make the most of a blank slate. Netflix, too, positioned itself as a disrupter targeting the mainstream establishment—except this time, that establishment included HBO. To add insult to injury, HBO had briefly entertained the idea of buying Netflix in 2006, and Netflix’s decision to make original series of its own stemmed directly from HBO’s refusal to lease out its own back catalog. “The goal is to become HBO faster than HBO can become us,” Ted Sarandos memorably told GQ in 2013.

HBO had its own reasons for not getting into the streaming game sooner. Going direct to consumer would put HBO directly in competition with cable companies like Comcast, historically the intermediary between the channel and its customers. As a traditional entertainment company, Time Warner wasn’t given the same leeway investors afforded hot tech players to go aggressively in the red. And even after the AT&T regime made streaming an explicit priority, a Department of Justice probe held the merger up for 18 precious months. The result was a rocky, pandemic-era launch for HBO Max plagued by brand confusion, a spare cupboard of originals, and lagging subscriptions, even from customers who just had to convert their existing HBO one. None of it was good news for HBO itself, which faced the possibility of their hard-won reputation being squandered on a gambit beyond its control.

“Look, they came out the gate and fell on their face,” Miller says of the Max debut. But soon enough, the service found its footing, in part by making HBO Max a lot more like HBO. Bloys assumed control over both platforms just a few months after launch, and some of Max’s biggest success stories—critical darlings like Hacks or Station Eleven —feel as distinctive and voice-driven as any HBO show. Most telling was the response to Warner Bros. Discovery chief David Zaslav touting the virtues of a combined service. Just 18 months prior, director Christopher Nolan had taken potshots at HBO Max to widespread glee. Now, fans were as defensive of Max as they were of HBO proper when AT&T executive John Stankey demanded ramped-up production at an introductory meeting in 2018. “I had not seen that Twitter reaction since that town hall, but the theme was the same: ‘Don’t touch my HBO,’” Koblin says.

Ultimately, the streaming conversion became one more obstacle course that HBO navigated with its tried-and-true road map. As the Discovery era brings layoffs and billions in debt, there’s certainly cause for concern—but given the history of its most prestigious asset, a case for optimism as well. “No matter who’s running it, no matter who owns it, they’re going to need content,” Miller says. “I think if HBO can still stay true to its DNA, which is providing unique and quality content that you can’t get in other places, it’s going to have a future.” What that future holds remains to be seen, but in the medium term includes The Last of Us , The Sympathizer , and a new season of Succession . Not bad for a network eternally under siege.

In This Stream

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The Oral History of the First Season of ‘Hard Knocks’

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HBO Feature/Special Presentation IDs

<iframe frameborder="0" height="207" src=" http://wikifoundrytools.com/wiki/closinglogos/widget/unknown/f4091deb3041b1f8c08fc1d9ba351a885be1b658 " width="366"></iframe>

This logo was parodied in the music video for "DVNO" by the electro house group Justice, with even more high-tech effects.
The HBO short-form interstitial series Behind the Scenes , which aired between features from the early 1980s to about the early 1990s, had one episode titled "A Closer Look: Inside the HBO City" devoted to showing virtually all the work behind this logo and how the ideas of the bumper came up. The episode can be viewed <a href=" https://www.youtube.com/watch?v=wqzihgR_-SI " target="_self">here</a>.
The Nostalgia Critic took a look at this bumper in his "Rise of the Commercials" video, in which he praised it.
Every summer in Bryant Park (one block away from HBO's headquarters in New York City), HBO showcases movies projected on a massive screen to the audience. The long version starting from the fog is played before each feature. The intro begins with "Bryant Park Summer Film Festival" in an old fashioned red and yellow font. Then the intro continues as normal. Some organizers and moviegoers in the park have been known to dance to the music.
A slightly more common version starts off with the city covered in fog (which slowly clears up), then has the camera pan across the city as usual.
A short version of the logo that starts before the "big bang" was shown most often (the long version would only be used for new features).
There were multiple different endings used depending on what type of program was shown. They include "HBO Feature Presentation" (the standard version), "HBO Premiere Presentation" (for HBO Premiere Films before they were renamed to HBO Pictures ), "HBO Family Showcase", "HBO Classic Feature", "HBO Theatre", "HBO Music", "HBO Saturday Night Movie", "HBO Sunday Night Movie", "HBO Special", "HBO Comedy", "HBO Rock", "Standing Room Only", "HBOriginal", "HBO Sports", and "On Location".
Two April Fools Day variants that used a much cheaper version of the city with HBO monolith, and end card also exist: one used "HBO Feature Presentation" in the style of a rebus puzzle (H-bee-O Feet-Y-oar Present-A-shun) which flipped up into the screen, while the other had the "lyrics" to the song in a "follow the bouncing ball" style over the model city. When we reach to space, the familiar HBO is now in aluminum foil held by string and is spins around by a hand. "HBO FEATURE PRESENTATION" in cheaply arranged paper letters fade in on a black background with a pair of live-action hands making odd movements briefly over it (the rebus puzzle version also faded to this, but with only a half-second of hand movement).
Some end cards had the lines colored royal blue or a red - gray gradient.
A somewhat rare version exists. After the man tunes the cable to HBO, we can see his family sharing popcorn while HBO started to be tuned on TV before zooming out the window. This version was commonly used when this intro first debuted.
Occasionally, during debuts of popular films, when the streaks move around the "O" it would cross-fade into a promo, and when the promo ended it would fade back to the "Feature Presentation" version, which would end as normal.
For HBO's joint venture with Silver Screen Partners , the part in space had been adapted for their logo ; this was only seen on the 1984 movie Flashpoint .
On HBO Hungary in the mid-90s, a bumper has the full logo playing as normal until the end where the HBO logo fades away before the rays appeared, then a still "HBO" logo appeared in front of the space background.
For the first few months the open was used, a different end-tune that was similar to the "HBO Special" version played instead of the normal end.
For the "Family Showcase" variant, the music would get softer and play an uplifting theme just after the "O" disappears.
For the "HBO Music/HBO Rock" variants, a rock guitar tune would play near the end.
For the "HBO Special" variant, a faster-paced horn tune would play, which sounds kind of like a game show theme.
For the "Standing Room Only" variant, an upbeat, fast-paced tune would play.
For the "On Location" variant, a slow, jazzy tune would play.
One April Fools variant had the theme being played on kazoos, while a "BOING!" sound is heard while the aluminum HBO comes in on the background.
For the "HBO Comedy" open, a "comedic" tune would play.
For the "cross-fade promo" version, a voice-over would begin speaking as we enter the interior of the "O", and the first variant mentioned played under the VO at the end.
For the "HBOriginal" variant, a noir film style piece would play.

HBO Home Box Office

Download the vector logo of the HBO Home Box Office brand designed by free logo vector in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use.

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The above logo design and the artwork you are about to download is the intellectual property of the copyright and/or trademark holder and is offered to you as a convenience for lawful use with proper permission from the copyright and/or trademark holder only. You hereby agree that you agree to the Terms of Use and that the artwork you download will be used for non-commercial use without infringing on the rights of the copyright and/or trademark holder and in compliance with the DMCA act of 1998. Before you use or reproduce this artwork in any manner, you agree to obtain the express permission of the copyright and/or trademark holder. Failure to obtain such permission is a violation of international copyright and trademark laws subject to specific financial and criminal penalties.

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HBO Feature Presentation

1 1st Bumper (May 11, 1975-September 19, 1982)
2 2nd Bumper (1979-September 19, 1982)
3 3rd Bumper (1979-September 19, 1982)
4 4th Bumper (1979-September 19, 1982)
5 5th Bumper (1979-September 19, 1982)
6 6th Bumper (1979-September 19, 1982)
7 7th Bumper (1979-September 19, 1982)
8 8th Bumper (September 20, 1982-October 31, 1997)
9 9th Bumper (November 1, 1986-October 31, 1997)
10 10th Bumper (1986-1998)
11 11th Bumper (1990-1993)
12 12th Bumper (August 1991-1993)
13 13th Bumper (November 1, 1997-November 5, 1999)
14 14th Bumper (November 6, 1999-April 1, 2011)
15 15th Bumper (April 2, 2011-)
16 16th Bumper (July 5, 2014-)
17 17th Bumper (March 4, 2017-)
18 External Links

1st Bumper (May 11, 1975-September 19, 1982)

Visuals: Over a black- blue gradient background, the logo starts with the word " SPECIAL " zooming towards the camera, leaving a few copies behind it. Then, as the word stops zooming, the copies of the text slide in various directions, towards the edge of the screen. Then, they merge back together into one text. A gold HBO logo then rapidly zooms in, then zooms back out inside the "C" in "SPECIAL".

Technique: Analog computer effects.

Audio: A disco-like fanfare, with an announcer saying "The following program is a special presentation from Home Box Office".

Availability: Only seen on the channel's first broadcasts.

2nd Bumper (1979-September 19, 1982)

Visuals: The sequence starts out with a space background with a light grid sheet rapidly moving across the bottom. Then, there are two triads of searchlights light up on the left and right sides, eventually crossing over each other. At the same time, blue lights appear and many yellow rays rapidly move towards the screen, followed by blue rays, yellow circles, yellow zigzags, colorful criss-cross lines, blue and yellow straight lines, and finally wavy yellow lines with curvy red lines between them. Then the camera pans up to the searchlights, which move down to reveal a box of popcorn with many kernels shooting out. The screen cuts to a scene of five yellow popcorn kernels flying around the screen and falling down with a "shadow" effect, before they draw a marquee with several neon lines and designs (looking like that of the Orpheum or Pantages theater), and the camera zooms in below it. Then, the screen cuts to a plain black screen, and the stacked words " HBO FEATURE MOVIE " zoom out and pan down with a "shadow" effect, flashing when they settle on the background. After the flash dies down, lines appear behind each word, and the text turns red . Finally, the lines shine repeatedly.

Technique: A mix of live-action shots and backlit cel animation, shot with motion control cameras and slit-scan, then composited together (similar to how the space battles in Star Wars were made). All of the 1979 idents were produced at Robert Abel & Associates.

Audio: An orchestral fanfare that sounds very similar to the Star Wars theme, with the last portion sounding eerily similar to Star Trek 's theme.

Availability: Last seen on HBO in 1982.

3rd Bumper (1979-September 19, 1982)

Visuals: The camera travels down an infinite loop of the Hollywood Walk of Fame, where there are several movie-related items (including a glass slipper, a box of popcorn, and a soda bottle, among others) on the left and right sides of the screen. The screen then zooms into a screen that shows a color-changing background and the aforementioned objects moving around while briefly morphing into blobs, before cutting back to the Walk of Fame where a box office gradually zooms in as the sky turns to a night sky and searchlights move around it. When the box office comes close to the screen, it cuts to the " HBO FEATURE MOVIE " text animating as usual.

Technique: Cel animation, combined with camera-controlled animation effects.

Audio: A jazz rendition of the fanfare.

Availability: This was last seen on HBO in 1982. This appears on The World of Robert Abel , an installment in Pioneer's 1985 LaserDisc series Visual Pioneers .

4th Bumper (1979-September 19, 1982)

Visuals: On a space background with a gridded floor is several bright lights drawing in a stylized movie theater complete with a box office and a marquee with the text " H.B.O. FEATURE MOVIE " on both sides. The screen then zooms into a yellow star on the marquee, and the screen cuts to more bright lights drawing in the interior of the theater. As the camera slowly zooms in, a red curtain on the center rises to reveal a blue pair of curtains, which open as the camera zooms in and it fades to the " HBO FEATURE MOVIE " text animating as usual.

Technique: Scanimate animation, combined with the motion-controlled ending.

Audio: An alternate version of the fanfare used in the first logo of the time, only slower and louder.

5th Bumper (1979-September 19, 1982)

Visuals: On a space background, the screen pans through and around many abstract shapes of various colors and sizes, some of which light up. At one point, a circle with a star passes by the shapes, with a bubble trail passing through them shortly after. After a while, a stylized yellow screen moves in from the right and the screen zooms into it as it starts showing the " HBO FEATURE MOVIE " text animating as usual.

Technique: Camera-controlled/cel animation.

Audio: A bouncy disco version of the fanfare.

6th Bumper (1979-September 19, 1982)

Visuals: There is a futuristic-like city at twilight, and the camera pans to the left where a neon movie theater is seen with searchlights scanning the sky. Then the screen zooms into the entrance and see a bird's-eye view of the theater, lit in brown and orange . The screen slowly zooms into the projection screen and the camera fades to the " HBO FEATURE MOVIE " text animating as usual.

Technique: A combination of CGI and live-action.

Audio: A moody, funky, and smooth version of the fanfare.

7th Bumper (1979-September 19, 1982)

Visuals: On a black background, purple streaks rain down the screen diagonally and disappear via a TV power-off effect as the screen fades to see a gray rounded rectangle with a neon pink outline rotating and zooming out, with an ocean at the bottom of the screen. The rectangle gets slowly sliced into 3x3 pieces with yellow sparking lasers and, when it's done, explode into a blue circular flash, which brings forth a series of gold bars flying towards the screen at an angle. They eventually form a theater hallway with the ocean turning into a black floor, and a brown screen quickly zooms in as the " HBO FEATURE MOVIE " text starts animating as usual.

Technique: Scanimate, combined with the camera-controlled animated ending.

Audio: A relaxing synth version of the fanfare mixed with drums.

Availability: This was the last intro HBO used until the "HBO In Space" logo debuted in September 1982.

8th Bumper (September 20, 1982-October 31, 1997)

The eleventh video is a partial recording of the "Screen on the Green" variant.

Visuals: As the sequence starts with a man tuning the cable on a TV set for a channel (to HBO) in his apartment as he settles down on the couch with his wife. The camera pans backwards and outside the window to show a somewhat busy city intersection with figurines of vehicles and people standing on the sidewalk at twilight. The music starts, and the camera "flies" forward down the street, through several intersections. At one point, a movie theater with "HBO THEATRE" on the marquee can be seen. The camera flies over some buildings before going into the suburbs, with lots of trees, then several houses and a clock tower. Then the camera pans up into the sky, which briefly takes sunset hues before becoming blue and black with a starfield. The camera goes up into space, eventually panning up to reveal the source of the light; a star (positioned near the top center of the screen) that gets brighter and brighter, and eventually explodes in a scarlet and blue gemstone-shaped flash, leaving behind a shiny chrome model monolith. The monolith moves down and across the screen and rotates clockwise, revealing that it is the HBO logo, then turns around one more time as the camera then zooms in on the side of the " O ". The side of the " O " disappears in a flash of light, revealing a stream of red , yellow and blue rays streaking counterclockwise around a silver axis, and " HBO FEATURE PRESENTATION ", in a heavy, lavender 3D "gaspipe" font and with each word stacked on top of the other (as well as a line under " PRESENTATION "), appears against an array of purple lines. Some more rays sweep across the words and shine, then the background fades to black with more flashes from the surrounding rays.

In 2008, this logo was parodied in the music video for Justice's "DVNO".
The HBO short-form interstitial series Behind the Scenes , which aired between features from the early 1980s to about the early 1990s, had one episode titled "A Closer Look: Inside HBO's City" devoted to showing virtually all the work behind this logo and how the ideas of the bumper came up. It should be worth noting that the "HBO" letters were originally designed with a variant of the 1975-1980 logo in mind, with the "O" being not as deep in the "B", before being redesigned to the 1980 logo. The episode can be viewed here .
From 1993 to 2018, HBO sponsored Bryant Park Movie Nights (one block away from HBO's headquarters in New York City), where movies are projected on a massive screen to an audience every summer. The long version starting from the fog was played before each feature. The intro begins with "Bryant Park Summer Film Festival" in an old fashioned red and yellow font. Then the intro continues as normal. Some organizers and moviegoers in the park have been known to dance to the music.
A similar thing happened in Washington, D.C., where HBO co-sponsored a film festival known as "Screen on the Green" along with Comcast from 2005-2015. Numerous accounts say that people used to get up and wave their arms left and right above their head when the bumper came on.
Beginning in late 1983, the long version starts off with the city covered in fog (which slowly clears up), then has the camera pan across the city as usual.
A short version of the logo that starts before the "big bang" was shown most often (the long version would only be used for new features).
There were multiple different endings used depending on what type of program was shown. They include "HBO Feature Presentation" (the standard version), "HBO Premiere Presentation" (for HBO Premiere Films before they were renamed to HBO Pictures), "HBO Family Showcase", "HBO Classic Feature", "HBO Theatre", "HBO Music", "HBO Saturday Night Movie", "HBO Sunday Night Movie", "HBO Special", "HBO Comedy", "HBO Rock", "Standing Room Only", "HBOriginal", "HBO Sports", "On Location", and "World Premiere Presentation", the latter being used in 2019, when it was remastered.
Two April Fools Day variants that used much cheaper versions of the model city, the HBO monolith and the end card also exist: one used "HBO Feature Presentation" in the style of a rebus puzzle (H-bee-O Feet-Y-oar Present-A-shun) which flipped up into the screen, while the other had the "lyrics" to the song in a "follow the bouncing ball" style over the model city. When the screen reaches to space, the familiar HBO, now in aluminum foil held by some string, falls down and is spun around by a hand. "HBO FEATURE PRESENTATION" in cheaply arranged paper letters fade in on a black background with a pair of live-action hands briefly making odd movements over it (the rebus puzzle version also faded to this, but with only a half-second of hand movement).
Some end cards had the lines colored royal blue or a red - gray gradient.
An extended version exists. After the man tunes the cable to HBO, him and his family are seen sharing popcorn while HBO is being tuned on TV before zooming out the window. This was apparently used in the first weeks this intro debuted.
Occasionally, during debuts of popular films, when the streaks move around the " O ", it cross-fades to a promo, and when the promo ended it fades back to the "Feature Presentation" version, which ends normally.
For HBO's joint venture with Silver Screen Partners, the HBO logo portion was adapted for its logo; this was seen only on the 1984 movie Flashpoint .
On HBO Hungary in the mid-1990s, a bumper has the full logo playing as normal until the end where the HBO logo fades away before the rays appeared, then a still "HBO" logo appeared in front of the space background.

Technique: Not a single computer-generated image was used to make this bumper. The city is an intricately detailed model with lightbulbs placed under the houses, from which a motorized camera was used to film it. There were also crew members who puffed smoke into the city to add the atmosphere. The starburst before the HBO logo appears is the "stargate" animation, made with two pieces of art and is moved around and animated traditionally, frame-by-frame. That effect was done by David Bruce. The HBO logo itself is a model made of brass and is chrome-plated and combined with the starry sky background. The part with the colored rays was actually a series of fiber optics with motors and gears and pulleys used to change the colors and move them around and put inside the chrome "O". All done by Liberty Studios in New York City.

Audio: The sounds of the TV in the opening scene (beginning with a TV host saying "On your big bonus question for..." before getting cut off when the man changes the channel), followed by some honking horns and city noises (or, in the short version, a whoosh, and the fog variant contains wind sounds) A piano/string chord is heard, which leads into a dramatic orchestral theme that gets progressively more tense. When the star explodes, phasing sounds are heard, culminating in a very loud, upbeat, almost disco-style horn-driven overture, ending with synth sweeps (representing the rays "inside" the "O"). Composed by Ferdinand J. Smith with a 65-man orchestra.

Audio Trivia: There is a full length pop version of the theme, also composed by Ferdinand J. Smith, which was also the second part of the network's main theme song, known as "HBO Main Theme", also known as "The Fantasy", while the music, as heard above, albeit without sound effects, is the first part of that song. It was released in vinyl and cassette tape, with the latter only featured the instrumental vision and being given to radio listeners. The full album, entitled "HBO: Music Made for Television", including the full version of the network's main theme song, with and without vocals, can be heard here .

Audio Variants:

For the first few months the bumper was used, a different end-tune that was similar to the "HBO Special" version played instead of the normal end.
For the "Family Showcase" variant, the music would get softer and play an uplifting theme just after the "O" disappears.
For the "HBO Music/HBO Rock" variants, a rock guitar tune would play near the end.
For the "HBO Special" variant, a faster-paced horn tune would play, which sounds kind of like a game show theme.
For the "Standing Room Only" variant, an upbeat, fast-paced tune would play.
For the "On Location" variant, a slow, jazzy tune would play.
One April Fools variant had the theme being played on kazoos, while a "BOING!" sound is heard while the aluminum HBO comes in on the background.
For the "HBO Comedy" bumper, a "comedic" tune would play.
For the "cross-fade promo" version, a voice-over would begin speaking as the camera enters the interior of the "O", and the first variant mentioned played under the VO at the end.
For the "HBOriginal" variant, a noir film style piece would play.
For its 2019 appearance, the fanfare was re-recorded at a lower key.
The Hungary variant has a voiceover at the end.

Availability: It can be seen on HBO's YouTube channel. This was also screened before movies in Bryant Park in New York City until 2019, shown every Monday evening in summer, and on "Screen on the Green" in Washington, D.C. until 2015. It reappeared on the 2019 special Dan Soder: Son of a Gary .

Legacy: One of the most beloved opening bumpers of the 1980s, thanks to its effects and theme, which HBO has consistently continued to use in modified forms ever since.

9th Bumper (November 1, 1986-October 31, 1997)

Visuals: There is a heliotrope HBO logo across a vertical filmstrip with light rays shooting through it. The camera pans around and zooms back from several CGI squares glowing in various neon colors. Then, the lights shoot out the last square and light up a group of small dots glowing in rainbow colors, then zoom out to reveal a light purple HBO logo with " Movie " in a script font and in a raspberry -like color with the rainbow circles on a black background behind it.

On HBO Hungary, " Mozi " (Hungarian for "movie") replaces " Movie ", and the colors are brighter.
In Poland, " Film " replaces " Movie ".
In Brazil, " Apresenta " (Portuguese for "presents") appears in " Movie "'s place.
Most other foreign versions of the channel probably have "movie" written in their own native language as well.

Technique: CGI by Pacific Data Images .

Audio: A loud electric guitar tune, which culminates into a brief, funky new wave theme that at the very end ends with another electric guitar strum and a twinkling fade-out.

Availability: It was last seen on HBO in 1997.

10th Bumper (1986-1998)

Visuals: On a violet /white CGI background with a dark blue floor is many colored shapes zooming through the screen. A black rectangle zooms in slowly and settles on a stack of other rectangles on a black base, as two more rectangles fly in and stack themselves above it, and a hot pink HBO logo rises up from it. As the camera starts rotating, the gold words " SPECIAL PRESENTATION " zoom out with a shadow effect and plaster themselves on the front of the base, and the camera stops on a slight angle (a la 20th Century Studios).

Technique: CGI.

Audio: A synthesized rock fanfare with guitar and drums.

Availability: Mainly appeared on HBO specials in the late '80s-early '90s, though it appeared as late as 1998. It appeared on The Roseanne Barr Special and George Carlin's Jammin' in New York . Most of the specials are on home video; the latter title contains it. It also appeared when HBO aired The Celluloid Closet .

11th Bumper (1990-1993)

Visuals: On a black- reddish gradient background, there is a translucent filmstrip that has a blue circle with lines dividing it in four quadrants in the style of a movie countdown on its center. Squares fly through its sprocket holes, and a circular light beam shines below its center, starting a countdown of the letters " H ", " B ", and " O ". As this happens, the camera pans to the left and slowly zooms in on the countdown with the beam of light extruding through the circle. After the " O " appears, the circle turns into an " O " and another " O " flies through the film strip and the beam of light with several " O "s appearing and flying behind it. More light beams appear on the left and right as everything turns blue , and the screen scrolls to a stone platform where the " O "s land, after which the screen pans out to reveal it’s part of the word " ORIGINAL " with blue lines above and below. As this happens, the words " THE HBO " scroll in from the left and rest above " ORIGINAL " and the camera zooms out to reveal the word " MOVIE " below it. The platform has two sets of four light beams, one arranged vertically on the top left corner and the second arranged horizontally above the word " HBO ". A filmstrip scrolls up behind the logo as a spotlight passes through it twice.

Audio: It begins with an electric guitar solo that segues into a synthesized rock piece with bells heard as the "O"s fly down and synched with the "O"s landing on top of each other.

Availability: It was seen at the beginning of TV movies produced by HBO at the time and only on their original broadcasts.

12th Bumper (August 1991-1993)

Visuals: There is a countdown with the letters " H ", " B ", and " O ". When it stops, it starts again as a globe bounces on it and onto a round red layer with the word " M OVIES " and several gold banners with the words "HBOmovies" on them circling it. The globe bounces into a filmstrip, imprinting bouncing globes onto it, then bounces on the " M " and moves to another layer with the word " B OXING " and several "HBOboxing" banners on it. The globe and the letter " B " fight with each other, pushing the globe onto a layer with the word " M USIC " and several "HBOmusic" banners, as a bunch of globes appear. Three of the globes turn red and bounce onto a new layer with " F AMILY " and "HBOfamily" banners. The " F " juggles them, throwing them onto a final layer with " COMEDY " and "HBOcomedy" banners. The " C " laughs as the countdown appears again. It turns into an " O ", which zooms out to reveal the rest of the HBO logo, and the globe bounces into the middle of the " O ".

There were five 15-second versions of the opening where the globe bounces on one layer before the first layer returns.

Technique: CGI produced by Jill Taffet at Pacific Data Images.

Audio: A calypso/rock theme with a voiceover saying "Blockbuster movies. Original movies!" (cheering) "Boxing." (Series 1000 boxing ring bell sound effect) (boxing commentator mentions "Holyfield") "Big music events." (few guitar notes, voice, cheering) "HBO for kids." "Toto, come on, here boy! We haven't got much time Toto!" "Serious comedy." "Is this funny or what?" (Series 1000 laughing sound effect) "HBO."

"Movies" ID: A voiceover (with a robotic filter) says " Die Hard 2 . Young Guns 2 . Presumed Innocent . Flatliners . Days of Thunder . Goodfellas . Ghost . Rocky V . Postcards from Heaven ." Another voiceover says "Simply the best movies!"

13th Bumper (November 1, 1997-November 5, 1999)

Visuals: In a widescreen effect (with the letterbox bars having a black and blue background) is the white words " FEATURE PRESENTATION " appear over the HBO logo, which is in one of many situations (like the ITV "Hearts" idents from the same time). For example, one scenario involves the HBO logo inside a limo with several paparazzi stumbling to get to the limo and taking several pictures. Another features the camera panning around a skyscraper to reveal the top of the skyscraper is in the shape of the HBO logo (an influence on the next logo). Finally, another one shows the HBO logo in a fish tank.

Variant: The first few uses of this logo had a brief look at the movie that's going to play. The logo started as usual, but the word "NOW" zoomed in. Some clips from the following movie then played, before the appearance of the HBO logo in this logo appeared, with the "NOW" animation playing again, and the full logo played as normal after that.

Technique: CGI, often mixed with live action, produced by Telezign.

Audio: A 12-note cover of the 1982 fanfare in different instruments depending on the variant, composed by RK Music. The "Now" variant features an announcer saying over the music "It's on, now. [brief description of movie]. [2 actors from movie] in, [movie title]. It's on HBO, right now."

Availability: These bumpers were only used for two years before the next one came along.

14th Bumper (November 6, 1999-April 1, 2011)

Visuals: There is a busy street intersection with a theater (a homage to the theater briefly shown in the 8th opening) displaying the HBO logo and the words " FEATURE PRESENTATION " on its marquee. The camera zooms into the theater, past the box office (a homage to the zooming box office from the 3rd opening) and into a bright light. After the light dims down, the camera starts zooming down a street in a residential neighborhood with cars driving and people walking about, and goes through a bridge superstructure shaped like an " H ", after which it zooms down a rural highway, passing farms and such. After some fog obscures the screen is the camera zoom down a mountain road, flying over a pit, and heading down a " B " shaped tunnel. The tunnel leads to a desert road surrounded with gorges and cliffs at the other end, and the camera zooms into a truck with an " O "-shaped cylindrical tank, taking the screen through another transition. The screen ends up zooming through a CGI rendering of the city from the 8th opening, then into a skyscraper-filled downtown. Passing through the buildings with a lens flare effect, the camera travels down a freeway as lights from behind several buildings quickly turn on, followed by more lights ahead of them. The camera pans and takes the screen into an aerial view above the clouds, and the spotlights outlining an HBO-logo shaped harbor is shown. The 3D letters " FEATURE " fly in and come together over the HBO logo, and a flash below them brings forth a dark blue rectangle with the word "PRESENTATION" appearing on it letter-by-letter as the screen tilts above the HBO-shaped harbor.

Variant: A shorter, much more common version of this logo was available, which starts off with the lights lighting up. The full version, as described above, was only shown on Saturday night movie premieres from November 6, 1999 to March 26, 2011.

Technique: CGI, directed and designed by Mark Johnston at Pittard Sullivan and animated by Computer Cafe.

Audio: The long version has a powerful, dramatic orchestral fanfare that uses the 12-note HBO fanfare at the beginning, and near the end. During the "HBO City" sequence, there are whooshes that can be heard from passing cars and buses. The short version has just the final seconds of the orchestral fanfare.

Availability: It may appear on old tapes, DVDs, and/or digital recordings between 1999 and 2011. It debuted on November 6, 1999 before the HBO premiere of Saving Private Ryan . This also appeared on most of the HBO multiplex channels from 2002 onward (with the exception of HBO Family).

15th Bumper (April 2, 2011-)

Visuals: On a black background, a flash appears, turning into a cerulean aurora background as the HBO logo appears on the left and the words "Feature Presentation" (in the Gotham Book font) appear on the right.

Variant: Other channels have their logo in place of their partner logo. Examples are HBO Latino (which replaces the text with "Pelicula") and HBO Family.

Technique: CGI by Jesse Vartanian.

Audio: A brief ascending section of strings, followed by an orchestrated version of the 12-note HBO fanfare, composed by Made Music Studio. HBO also made a prototype fanfare featuring just a latter part of the music out of just a bass and violin, which was exclusively used on HBO Family.

Audio Variant: An alternate version exists where the HBO fanfare sounds different and using the familiar tone from the previous opening. It was also heard on HBO Canada.

Availability: This bumper was retired by HBO USA on July 4, 2014. On HBO Asia, this bumper was used until December 31, 2016; it is still being used by HBO Signature Asia.

16th Bumper (July 5, 2014-)

Visuals: On a black background, pictures from various movies (which change frequently depending on what's being shown on HBO at the time) fade in and drop down. Then, they fade out and drop down again. Then, the HBO logo and the words "Feature Presentation" from the previous logo drop down.

On HBO Family, the word "FAMILY" (in rainbow colors) is under the HBO logo. There is also a variation of that bumper in which the background is white, and the HBO logo and " Feature Presentation " are in light blue . Also, the pictures of the movies were replaced by the pictures of various family movies (such as The Iron Giant , Shrek and The Book of Life ).
Two versions have been exclusively used on HBO Asia: the first is the Game of Thrones version which features a teal Game of Thrones background with the GOT logo below fading in. The second one is the Westworld version with the movie pictures being in B&W and the Westworld logo fading in below at the end, against a black & white background.
Sometimes, a movie picture remains at the left as all the pictures drop down, while the split with the HBO logo and "Feature Presentation" appears in the right. This doesn't appear on the Asian version, as of this writing.

Technique: Computer animation.

Audio: The 2011 theme, with the addition of an announcer saying "And now, an HBO feature presentation". There's also a different variant where an announcer says "And now, an HBO feature presentation: [movie title]." On HBO Asia and HBO Family USA, there's no announcer.

On the HBO Asia GOT version, it uses a different orchestrated fanfare.
An alternate fanfare from the previous opening is used.

Availability: The normal version is retired in the US as of March 4, 2017; the HBO Family version is still being used. Currently in use on HBO Asia beginning January 1, 2017.

17th Bumper (March 4, 2017-)

Visuals: The screen fades in to a shot of a man holding a bowl of popcorn. As the camera pans to the right is him walking towards his wife, who's snuggling up with a blanket on a sofa. In the background are two sets of home plants, a desk lamp, a set of magazines, and two glasses of what seems to be wine or cola. On the wall, there is a canvas print of another apartment. Below the couch, a pair of shoes are visible. The man places the popcorn on a table, settles down with his wife, and turns on the TV. As the screen zooms out through a window, a suitcase-style turntable can be seen. Zooming further out of the apartment, there is a few more sets of apartment complexes. Two more pairs of shoes can be seen dangling from a telephone wire. Panning further to the right, there are two streetlamps. The screen then zooms out from the streets into the room of two teenage siblings; an older sister and a younger brother. The wall is covered with fan posters of various celebrities. Zooming further out is the sister on her bed, and the brother on a large cushion. The brother holds a tablet towards his sister. Zooming out even further, the camera reaches a balcony. In it, a patio table and a bicycle can be seen. As the camera zooms further out, the screen zooms out into the living room of another apartment complex. This scene is basically a recreation of the 8th opening, with a few modern touches added (e.g. cushion couches on a rug next to a flat-screen TV, which is showing a portion of the 8th opening (the part where the screen zooms into the " O "). As the screen zooms out again, it is noticeable that the apartment complex is actually a home, nested on a floating brick lawn. More apartments and condominiums are nested next to the home. The logo zooms in to the living room of yet another apartment. The first thing shown is its flat-screen TV, which is also showing the 8th opening. In it, a group of college students are seen on a couch, with one of them serving a snack to another. As the screen zooms out yet again, a man holding a phone can be seen on the balcony of yet another apartment. After that, the camera zooms out further and further. It is then revealed that the city is inside the HBO logo, set over a dark sky background on a flat grassy plain, with a river shown beside it. The words "MOVIE PREMIERE" are seen below the logo. At this point, everything shown inside the towering logo is no longer noticeable in detail.

A variant exists without "MOVIE PREMIERE".
There is a more common short version that starts near the end when the HBO logo is revealed, and the text under the logo reads "MOVIE PRESENTATION".
On HBO Latino, the text "PRESENTACIÓN DE PELÍCULA" ("PRESENTATION OF THE MOVIE" in Spanish) replaces "MOVIE PREMIERE" or "MOVIE PRESENTATION".
On Max, a very short version exists.
HBO posted a comparison video on March 2, 2017, which compares select scenes of this opening with those from the 8th opening, although being stretched to fill the 16:9 aspect ratio. It can be shown as an unlisted video on HBO's YouTube channel here .

Technique: A blend of live-action and CGI that homages the 8th and 14th openings. It was made by Imaginary Forces. A case study can be found on their website here , while a behind the scenes video can be found on their YouTube channel and Vimeo page here .

Audio: Similar to that of the 14th opening, it's another powerful, epic orchestral fanfare that incorporates the 12-note 1982 fanfare, starting with only a piano, before progressing with some strings, and leading into a full orchestra. City noises and river sounds can be heard as well. In the comparison video, the sound effects are omitted. Composed by Made Music Studio.

Availability: It debuted on February 28, 2017 as an unlisted video on HBO's YouTube channel. This full version premiered on HBO on March 4, 2017, before its premiere of X-Men: Apocalypse , and can be seen before new movies every Saturday night. The short version can be seen before most movies on the HBO channels (except HBO Family, and if there are promos before the movie).

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HBO Home Box Office Logo PNG Vector

Hbo home box office logo png vector, transparent logo and icon in png, ai formats..

Information: HBO Home Box Office Logo PNG Vector
Type: Brand
Software: Adobe Illustrator
United States

Media companies in the United States
Entertainment companies of the United States
New York City
United States

Home Box Office, Inc.

View history

1973–1980 [ ]

1980–1996 [ ]

1996–2018 [ ], 2018–present [ ].

Production studios: HBO Films | HBO Documentary Films | HBO Entertainment | HBO Enterprises | HBO Kids

1 Licensed to Novus Mídia. 2 Licensed to Carey Media Group. 3 Under license from NBCUniversal ( Comcast ).

Benelux : Discovery Channel | Cartoon Network | TLC ( NL | BE )

TNT Sports U.S. television networks: NBA TV | MLB Network (16.67%) 16 | Motor Trend

International networks: TNT Sports : Argentina | Brazil | Chile ( Basic , Premium ) | Mexico UK & Ireland 28 ( 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Ultimate | Box Office | Box Office 2 | Films )

Content sales & distribution: Warner Bros. Domestic Television Distribution | Warner Bros. Discovery Home Entertainment ( Studio Distribution Services 27 )

1 Minority stake, co-owned by Lantern Entertainment and Lionsgate Entertainment Corporation . 2 Joint venture with Liberty Global . 3 12.5% stake co-owned with Paramount , the remaining 75% stake is owned by Nexstar Media Group . 4 Joint venture with Harpo Studios . 5 Majority stake, co-owned by Nexstar Media Group. 6 Joint venture with Chip and Joanna Gaines. 7 Joint venture with Hasbro . 8 Co-owned by Corus Entertainment 9 Co-owned by Bell Media . 10 Minority stake. Co-owned with Holding Bethia . 11 Co-owned/under license by NBCUniversal ( Comcast ). 12 Co-owned by Channel Four Television Corporation . 13 Joint venture with Mei Ah Entertainment . 14 Joint venture with Munhwa Broadcasting Corporation . 15 Joint venture with Nine Entertainment Co. . 16 Minority stake, co-owned by Major League Baseball , NBCUniversal ( Comcast ), Charter Communications and Cox Communications . 17 Co-owned by Novus Mídia. 18 Co-owned by Trans Media ( CT Corp ). 19 Co-owned by TV18 ( Reliance Industries Limited ). 20 Co-owned by Nine Media Corporation . 21 Co-owned by FTV Prima . 22 Co-owned by TV Asahi Holdings Corporation . 23 Joint venture with ProSiebenSat.1 Media . 24 Joint venture with National Media Group . 25 Minority stake, co-owned by Canal+ Group ( Vivendi ) and Liberty Global . 26 Joint venture with Universal Pictures Home Entertainment . 27 Joint venture with BT . 28 Co-owned by Mediaset . 29 Co-owned by Seven West Media . 30 Joint venture with Media Capital . 31 Joint venture with PRISA . 32 Joint venture with Intact Media Group . 33 Joint venture with SRMG. 34 Joint venture with Canal+ . 35 Joint venture with Ole Communications .

2 Disney Junior

IMAGES

This Has Been A Presentation Of Home Box Office Logo (2019-2020)
This has been a presentation of Home Box Office (2001) ident
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HBO Entertainment
HBO Home Box Office (2013)
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VIDEO

Microsoft 365 Logo designing in adobe illustrator #how #logo #adobe #illustration #graphicdesign
20th Century Fox Home Entertainment Logo (2006)
HBO: Home Box Office (2008): Feature Presentation
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Home Box Office (1999)

COMMENTS

HBO Entertainment
The logo then almost overtaken by static before it later turns off like a TV set: It has the byline "A Time Warner Entertainment Company" below. This was used from 1996-2005. The screen says "THIS HAS BEEN A PRESENTATION OF HOME BOX OFFICE" with "HOME BOX OFFICE" larger and "THIS HAS BEEN A PRESENTATION OF" above. This was used from 1998-2018.
HBO Entertainment
The screen has the text "THIS HAS BEEN A PRESENTATION OF HOME BOX OFFICE" with "HOME BOX OFFICE" in a larger font and "THIS HAS BEEN A PRESENTATION OF" in a smaller font above. This was used from 1998-2018. ... Legacy: For a long time, the logo was rumored to have debuted in 1993. This was eventually disputed. External Links.
This Has Been A Presentation of Home Box Office Logo
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This Has Been A Presentation Of Home Box Office (1998-2010) Logo [HD
This Is The HBO Logo
This has been a presentation of Home Box Office (2001) ident
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HBO Entertainment
Closing Variants: A simple closing is shown. The logo later turns off like a TV set: It has the byline "A Time Warner Entertainment Company" below. This was used from 1996-2005. The screen says "THIS HAS BEEN A PRESENTATION OF HOME BOX OFFICE" with "HOME BOX OFFICE" larger and "THIS HAS BEEN A PRESENTATION OF" above. This was used from 1998-2018.
HBO
At this time, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design. HBO's logo has looked essentially the same since May 1, 1975, utilizing a simple wordmark with a circle inside the "O", representing a camera lens. This version differs, however, in that it had the "O ...
HBO logo and the history of the company
HBO logo and the history of the company. Created in 1975, the original HBO logo was quite elaborate but simple. It brought to mind the idea of an exciting and cozy home cinema that screams "Home Box Office.". This version featured the initials of Home Box Office written in a chunky black font, with the characters O and B overlapping slightly.
HBO
Visuals: This logo has three different variants, but the end result is the same. Variant A: Everything happens on a black background. First is several Scanimated sets of yellow lines spinning. As they slowly zoom in, they slowly dissolve into an early version of the HBO logo (with the "O" overlapping the "B "), and "" HOME BOX OFFICE FROM TIME/LIFE" appears below it shortly after it's formed.
HBO
Home Box Office (HBO) ... Cinemax logo. Cinemax is an American pay television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. ... an eight-second variant—beginning at the reveal of the HBO metropolis letterform—has been used for most film presentations since September 2018.
Home Box Office, Inc.
Home Box Office, Inc. began diversifying its portfolio beyond cable television during the 1980s. In 1982, HBO entered into a joint venture with Columbia Pictures and CBS Theatrical Films to form Tri-Star Pictures (the hyphen in the name was removed in 1991); the new studio was created as a means for the three entities to pool resources to split the ever-growing costs of making feature films.
A new book details the rise of Home Box Office since the channel ...
In 1972, a channel named Home Box Office debuted, reaching fewer than 400 homes in Pennsylvania. HBO would go on to air groundbreaking hits like "Game Of Thrones" and "The Sopranos." And a new ...
The History of The HBO Logo and the Company
HBO is an acronym for Home Box Office Inc, which alludes to visiting a theater and buying tickets at the box office for the latest blockbuster movie. Instead, HBO brings the experience into the home with its premium programming. Though the company has grown and evolved significantly since its conception, the logo has remained relatively static.
Fifty Years Later, HBO Keeps Triumphing Through Turmoil
The Home Box Office has come a long way since its humble founding in 1972. Despite corporate upheaval, scandal, and streaming competition, HBO remains one of the most consistent sources of quality ...
HBO Feature/Special Presentation IDs
Nickname: "The Flashing Theater" Opening: On a space background, we see a vortex positioned like a floor, sitting in the middle of the screen.At the same time bright lines begin drawing out a stylized movie theater complete with box office. The sign on the theater reads HBO FEATURE MOVIE twice, in white. We then zoom into a yellow star and then cut to more bright lines drawing out the interior ...
HBO/Idents
3.3 HBO Special Presentation. 3.3.1 1975-1982; 3.3.2 1986-1997; 3.4 HBO Original Series. 3.4.1 2001-2006; Network IDs and bumpers [] 1975-1980 [] Logo with rainbow. This was a throwback logo on its 2013 film, Behind the Candelabra. "Great Entertainment Alternative" bumper (1976-1978) Film reels bumper (1975-1978) ... Home Box Office, Inc ...
HBO Home Box Office
Download the vector logo of the HBO Home Box Office brand designed by free logo vector in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use. Downloading this artwork you agree to the following: The above logo design and the artwork you are about to download is the intellectual ...
This Has Been A Presentation Of Home Box Office Logo (2019-2020
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HBO Feature Presentation
Visuals: There is a busy street intersection with a theater (a homage to the theater briefly shown in the 8th opening) displaying the HBO logo and the words "FEATURE PRESENTATION" on its marquee. The camera zooms into the theater, past the box office (a homage to the zooming box office from the 3rd opening) and into a bright light.
Home Box Office Logo Stock Photo
iStock Home Box Office Logo Stock Photo - Download Image Now - HBO, Logo, Headquarters Download this Home Box Office Logo picture for editorial use now. And search more of the web's best library of celebrity photos and news images from iStock. Product #: gm987320574 $12.00 iStock In stock
File:HBO Family logo.svg
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HBO Home Box Office Logo PNG Vector (AI) Free Download
United States. Hbo. Home. Box. Office. Hbo Home. HBO Home Box Office logo png vector transparent. Download free HBO Home Box Office vector logo and icons in PNG, SVG, AI, EPS, CDR formats.
Home Box Office, Inc.
Home Box Office, Inc. Sign in to edit View history Talk (0) This article is about American media company. For its namesake pay television channel, see HBO. For other uses, see HBO (disambiguation). 1973-1980: 1980-1996: 1996-2018: 2018-present: 1973-1980 [] 1980-1996 [] LOGO MISSING: 1996-2018 ...