essay on what is research design

What is a Research Design? Definition, Types, Methods and Examples

By Nick Jain

Published on: September 8, 2023

Table of Contents

What is a Research Design?

12 types of research design, top 16 research design methods, research design examples.

A research design is defined as the overall plan or structure that guides the process of conducting research. It is a critical component of the research process and serves as a blueprint for how a study will be carried out, including the methods and techniques that will be used to collect and analyze data. A well-designed research study is essential for ensuring that the research objectives are met and that the results are valid and reliable.

Key elements of research design include:

• Research Objectives: Clearly define the goals and objectives of the research study. What is the research trying to achieve or investigate?
• Research Questions or Hypotheses: Formulating specific research questions or hypotheses that address the objectives of the study. These questions guide the research process.
• Data Collection Methods: Determining how data will be collected, whether through surveys, experiments, observations, interviews, archival research, or a combination of these methods.
• Sampling: Deciding on the target population and selecting a sample that represents that population. Sampling methods can vary, such as random sampling, stratified sampling, or convenience sampling.
• Data Collection Instruments: Developing or selecting the tools and instruments needed to collect data, such as questionnaires, surveys, or experimental equipment.
• Data Analysis: Defining the statistical or analytical techniques that will be used to analyze the collected data. This may involve qualitative or quantitative methods , depending on the research goals.
• Time Frame: Establishing a timeline for the research project, including when data will be collected, analyzed, and reported.
• Ethical Considerations: Addressing ethical issues, including obtaining informed consent from participants, ensuring the privacy and confidentiality of data, and adhering to ethical guidelines.
• Resources: Identifying the resources needed for the research , including funding, personnel, equipment, and access to data sources.
• Data Presentation and Reporting: Planning how the research findings will be presented and reported, whether through written reports, presentations, or other formats.

There are various research designs, such as experimental, observational, survey, case study, and longitudinal designs, each suited to different research questions and objectives. The choice of research design depends on the nature of the research and the goals of the study.

A well-constructed research design is crucial because it helps ensure the validity, reliability, and generalizability of research findings, allowing researchers to draw meaningful conclusions and contribute to the body of knowledge in their field.

Understanding the nuances of research design is pivotal in steering your investigation towards success. Delving into various research designs empowers researchers to craft tailored methodologies to address specific queries and attain precise objectives. Here, we unveil a spectrum of research designs, meticulously curated to cater to diverse research pursuits.

1. Experimental Research Design

Randomized Controlled Trial (RCT): Immerse yourself in the realm of experimentation with RCTs. Randomly assigning individuals to either an experimental or control group enables meticulous assessment of interventions or treatments’ efficacy.

2. Quasi-Experimental Research Design

Non-equivalent Group Design: When randomness isn’t viable, non-equivalent group designs offer a pragmatic alternative. Comparison across multiple groups without random assignment ensures ethical and feasible research conduct.

3. Observational Research Design

Cross-Sectional Study: Capture snapshots of data at a single moment with cross-sectional studies, unraveling intricate relationships and disparities between variables.

Longitudinal Study: Embark on a journey through time with longitudinal studies, tracking participants’ trajectories to discern evolving trends and patterns.

4. Descriptive Research Design

Survey Research: Dive into the depths of data collection through surveys, extracting insights into attitudes, characteristics, and opinions.

Case Study: Engage in profound exploration through case studies, dissecting singular individuals, groups, or phenomena to unravel profound insights.

5. Correlational Research Design

Correlational Study: Traverse the realm of correlations, scrutinizing interrelationships between variables while refraining from inferring causality.

6. Ex Post Facto Research Design

Retrospective Exploration: Explore existing conditions and behaviors retrospectively, shedding light on potential causes where variable manipulation isn’t feasible.

7. Exploratory Research Design

Pilot Study: Initiate your research odyssey with pilot studies, laying the groundwork for comprehensive investigations while refining research procedures.

8. Cohort Study

Chronicle of Evolution: Embark on longitudinal expeditions with cohort studies, monitoring cohorts to elucidate the evolution of specific outcomes over time.

9. Action Research

Driving Change: Collaboratively navigate practical challenges with action research, fostering improvements in educational or organizational settings.

10. Meta-Analysis

Synthesizing Insights: Merge insights from multiple studies with meta-analyses, presenting a holistic overview of research findings.

11. Cross-Sequential Design

Bridging the Gap: Seamlessly blend cross-sectional and longitudinal elements to dissect age-related changes across diverse cohorts.

12. Grounded Theory

Rooted Insights: Plunge into the depths of qualitative research with grounded theory, crafting theories grounded in meticulously collected data.

Selecting the optimal research design is akin to sculpting a masterpiece, contingent on the intricacies of the research query, resource availability, ethical considerations, and the desired data intricacies. Researchers adeptly navigate these choices to seamlessly align their methodologies with their research ambitions, ensuring both precision and impact.

Learn more: What is Research?

Research design methods refer to the systematic approaches and techniques used to plan, structure, and conduct a research study. The choice of research design method depends on the research questions, objectives, and the nature of the study. Here are some key research design methods commonly used in various fields:

1. Experimental Method

Controlled Experiments: In controlled experiments, researchers manipulate one or more independent variables and measure their effects on dependent variables while controlling for confounding factors.

2. Observational Method

Naturalistic Observation: Researchers observe and record behavior in its natural setting without intervening. This method is often used in psychology and anthropology.

Structured Observation: Observations are made using a predetermined set of criteria or a structured observation schedule.

3. Survey Method

Questionnaires: Researchers collect data by administering structured questionnaires to participants. This method is widely used for collecting quantitative research data.

Interviews: In interviews, researchers ask questions directly to participants, allowing for more in-depth responses. Interviews can take on structured, semi-structured, or unstructured formats.

4. Case Study Method

Single-Case Study: Focuses on a single individual or entity, providing an in-depth analysis of that case.

Multiple-Case Study: Involves the examination of multiple cases to identify patterns, commonalities, or differences.

5. Content Analysis

Researchers analyze textual, visual, or audio data to identify patterns, themes, and trends. This method is commonly used in media studies and social sciences.

6. Historical Research

Researchers examine historical documents, records, and artifacts to understand past events, trends, and contexts.

7. Action Research

Researchers work collaboratively with practitioners to address practical problems or implement interventions in real-world settings.

8. Ethnographic Research

Researchers immerse themselves in a particular cultural or social group to gain a deep understanding of their behaviors, beliefs, and practices.

9. Cross-sectional and Longitudinal Surveys

Cross-sectional surveys collect data from a sample of participants at a single point in time.

Longitudinal surveys collect data from the same participants over an extended period, allowing for the study of changes over time.

Researchers conduct a quantitative synthesis of data from multiple studies to provide a comprehensive overview of research findings on a particular topic.

11. Mixed-Methods Research

Combines qualitative and quantitative research methods to provide a more holistic understanding of a research problem.

A qualitative research method that aims to develop theories or explanations grounded in the data collected during the research process.

13. Simulation and Modeling

Researchers use mathematical or computational models to simulate real-world phenomena and explore various scenarios.

14. Survey Experiments

Combines elements of surveys and experiments, allowing researchers to manipulate variables within a survey context.

15. Case-Control Studies and Cohort Studies

These epidemiological research methods are used to study the causes and risk factors associated with diseases and health outcomes.

16. Cross-Sequential Design

Combines elements of cross-sectional and longitudinal research to examine both age-related changes and cohort differences.

The selection of a specific research design method should align with the research objectives, the type of data needed, available resources, ethical considerations, and the overall research approach. Researchers often choose methods that best suit the nature of their study and research questions to ensure that they collect relevant and valid data.

Learn more: What is Research Objective?

Research designs can vary significantly depending on the research questions and objectives. Here are some examples of research designs across different disciplines:

• Experimental Design: A pharmaceutical company conducts a randomized controlled trial (RCT) to test the efficacy of a new drug. Participants are randomly assigned to two groups: one receiving the new drug and the other a placebo. The company measures the health outcomes of both groups over a specific period.
• Observational Design: An ecologist observes the behavior of a particular bird species in its natural habitat to understand its feeding patterns, mating rituals, and migration habits.
• Survey Design: A market research firm conducts a survey to gather data on consumer preferences for a new product. They distribute a questionnaire to a representative sample of the target population and analyze the responses.
• Case Study Design: A psychologist conducts a case study on an individual with a rare psychological disorder to gain insights into the causes, symptoms, and potential treatments of the condition.
• Content Analysis: Researchers analyze a large dataset of social media posts to identify trends in public opinion and sentiment during a political election campaign.
• Historical Research: A historian examines primary sources such as letters, diaries, and official documents to reconstruct the events and circumstances leading up to a significant historical event.
• Action Research: A school teacher collaborates with colleagues to implement a new teaching method in their classrooms and assess its impact on student learning outcomes through continuous reflection and adjustment.
• Ethnographic Research: An anthropologist lives with and observes an indigenous community for an extended period to understand their culture, social structures, and daily lives.
• Cross-Sectional Survey: A public health agency conducts a cross-sectional survey to assess the prevalence of smoking among different age groups in a specific region during a particular year.
• Longitudinal Study: A developmental psychologist follows a group of children from infancy through adolescence to study their cognitive, emotional, and social development over time.
• Meta-Analysis: Researchers aggregate and analyze the results of multiple studies on the effectiveness of a specific type of therapy to provide a comprehensive overview of its outcomes.
• Mixed-Methods Research: A sociologist combines surveys and in-depth interviews to study the impact of a community development program on residents’ quality of life.
• Grounded Theory: A sociologist conducts interviews with homeless individuals to develop a theory explaining the factors that contribute to homelessness and the strategies they use to cope.
• Simulation and Modeling: Climate scientists use computer models to simulate the effects of various greenhouse gas emission scenarios on global temperatures and sea levels.
• Case-Control Study: Epidemiologists investigate a disease outbreak by comparing a group of individuals who contracted the disease (cases) with a group of individuals who did not (controls) to identify potential risk factors.

These examples demonstrate the diversity of research designs used in different fields to address a wide range of research questions and objectives. Researchers select the most appropriate design based on the specific context and goals of their study.

Learn more: What is Competitive Research?

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• Knowledge Base
• Methodology

Research Design | Step-by-Step Guide with Examples

Published on 5 May 2022 by Shona McCombes . Revised on 20 March 2023.

A research design is a strategy for answering your research question  using empirical data. Creating a research design means making decisions about:

• Your overall aims and approach
• The type of research design you’ll use
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research aims and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities – start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism, run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types. Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships, while descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends, and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analysing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study – plants, animals, organisations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region, or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalise your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question.

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews.

Observation methods

Observations allow you to collect data unobtrusively, observing characteristics, behaviours, or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected – for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are reliable and valid.

Operationalisation

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalisation means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced , while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample – by mail, online, by phone, or in person?

If you’re using a probability sampling method, it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method, how will you avoid bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organising and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymise and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well organised will save time when it comes to analysing them. It can also help other researchers validate and add to your findings.

On their own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyse the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarise your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarise your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analysing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

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Research Design 101

Everything You Need To Get Started (With Examples)

By: Derek Jansen (MBA) | Reviewers: Eunice Rautenbach (DTech) & Kerryn Warren (PhD) | April 2023

Navigating the world of research can be daunting, especially if you’re a first-time researcher. One concept you’re bound to run into fairly early in your research journey is that of “ research design ”. Here, we’ll guide you through the basics using practical examples , so that you can approach your research with confidence.

Overview: Research Design 101

What is research design.

• Research design types for quantitative studies
• Video explainer : quantitative research design
• Research design types for qualitative studies
• Video explainer : qualitative research design
• How to choose a research design
• Key takeaways

Research design refers to the overall plan, structure or strategy that guides a research project , from its conception to the final data analysis. A good research design serves as the blueprint for how you, as the researcher, will collect and analyse data while ensuring consistency, reliability and validity throughout your study.

Understanding different types of research designs is essential as helps ensure that your approach is suitable  given your research aims, objectives and questions , as well as the resources you have available to you. Without a clear big-picture view of how you’ll design your research, you run the risk of potentially making misaligned choices in terms of your methodology – especially your sampling , data collection and data analysis decisions.

The problem with defining research design…

One of the reasons students struggle with a clear definition of research design is because the term is used very loosely across the internet, and even within academia.

Some sources claim that the three research design types are qualitative, quantitative and mixed methods , which isn’t quite accurate (these just refer to the type of data that you’ll collect and analyse). Other sources state that research design refers to the sum of all your design choices, suggesting it’s more like a research methodology . Others run off on other less common tangents. No wonder there’s confusion!

In this article, we’ll clear up the confusion. We’ll explain the most common research design types for both qualitative and quantitative research projects, whether that is for a full dissertation or thesis, or a smaller research paper or article.

Research Design: Quantitative Studies

Quantitative research involves collecting and analysing data in a numerical form. Broadly speaking, there are four types of quantitative research designs: descriptive , correlational , experimental , and quasi-experimental . 

Descriptive Research Design

As the name suggests, descriptive research design focuses on describing existing conditions, behaviours, or characteristics by systematically gathering information without manipulating any variables. In other words, there is no intervention on the researcher’s part – only data collection.

For example, if you’re studying smartphone addiction among adolescents in your community, you could deploy a survey to a sample of teens asking them to rate their agreement with certain statements that relate to smartphone addiction. The collected data would then provide insight regarding how widespread the issue may be – in other words, it would describe the situation.

The key defining attribute of this type of research design is that it purely describes the situation . In other words, descriptive research design does not explore potential relationships between different variables or the causes that may underlie those relationships. Therefore, descriptive research is useful for generating insight into a research problem by describing its characteristics . By doing so, it can provide valuable insights and is often used as a precursor to other research design types.

Correlational Research Design

Correlational design is a popular choice for researchers aiming to identify and measure the relationship between two or more variables without manipulating them . In other words, this type of research design is useful when you want to know whether a change in one thing tends to be accompanied by a change in another thing.

For example, if you wanted to explore the relationship between exercise frequency and overall health, you could use a correlational design to help you achieve this. In this case, you might gather data on participants’ exercise habits, as well as records of their health indicators like blood pressure, heart rate, or body mass index. Thereafter, you’d use a statistical test to assess whether there’s a relationship between the two variables (exercise frequency and health).

As you can see, correlational research design is useful when you want to explore potential relationships between variables that cannot be manipulated or controlled for ethical, practical, or logistical reasons. It is particularly helpful in terms of developing predictions , and given that it doesn’t involve the manipulation of variables, it can be implemented at a large scale more easily than experimental designs (which will look at next).

That said, it’s important to keep in mind that correlational research design has limitations – most notably that it cannot be used to establish causality . In other words, correlation does not equal causation . To establish causality, you’ll need to move into the realm of experimental design, coming up next…

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Experimental Research Design

Experimental research design is used to determine if there is a causal relationship between two or more variables . With this type of research design, you, as the researcher, manipulate one variable (the independent variable) while controlling others (dependent variables). Doing so allows you to observe the effect of the former on the latter and draw conclusions about potential causality.

For example, if you wanted to measure if/how different types of fertiliser affect plant growth, you could set up several groups of plants, with each group receiving a different type of fertiliser, as well as one with no fertiliser at all. You could then measure how much each plant group grew (on average) over time and compare the results from the different groups to see which fertiliser was most effective.

Overall, experimental research design provides researchers with a powerful way to identify and measure causal relationships (and the direction of causality) between variables. However, developing a rigorous experimental design can be challenging as it’s not always easy to control all the variables in a study. This often results in smaller sample sizes , which can reduce the statistical power and generalisability of the results.

Moreover, experimental research design requires random assignment . This means that the researcher needs to assign participants to different groups or conditions in a way that each participant has an equal chance of being assigned to any group (note that this is not the same as random sampling ). Doing so helps reduce the potential for bias and confounding variables . This need for random assignment can lead to ethics-related issues . For example, withholding a potentially beneficial medical treatment from a control group may be considered unethical in certain situations.

Quasi-Experimental Research Design

Quasi-experimental research design is used when the research aims involve identifying causal relations , but one cannot (or doesn’t want to) randomly assign participants to different groups (for practical or ethical reasons). Instead, with a quasi-experimental research design, the researcher relies on existing groups or pre-existing conditions to form groups for comparison.

For example, if you were studying the effects of a new teaching method on student achievement in a particular school district, you may be unable to randomly assign students to either group and instead have to choose classes or schools that already use different teaching methods. This way, you still achieve separate groups, without having to assign participants to specific groups yourself.

Naturally, quasi-experimental research designs have limitations when compared to experimental designs. Given that participant assignment is not random, it’s more difficult to confidently establish causality between variables, and, as a researcher, you have less control over other variables that may impact findings.

All that said, quasi-experimental designs can still be valuable in research contexts where random assignment is not possible and can often be undertaken on a much larger scale than experimental research, thus increasing the statistical power of the results. What’s important is that you, as the researcher, understand the limitations of the design and conduct your quasi-experiment as rigorously as possible, paying careful attention to any potential confounding variables .

Research Design: Qualitative Studies

There are many different research design types when it comes to qualitative studies, but here we’ll narrow our focus to explore the “Big 4”. Specifically, we’ll look at phenomenological design, grounded theory design, ethnographic design, and case study design.

Phenomenological Research Design

Phenomenological design involves exploring the meaning of lived experiences and how they are perceived by individuals. This type of research design seeks to understand people’s perspectives , emotions, and behaviours in specific situations. Here, the aim for researchers is to uncover the essence of human experience without making any assumptions or imposing preconceived ideas on their subjects.

For example, you could adopt a phenomenological design to study why cancer survivors have such varied perceptions of their lives after overcoming their disease. This could be achieved by interviewing survivors and then analysing the data using a qualitative analysis method such as thematic analysis to identify commonalities and differences.

Phenomenological research design typically involves in-depth interviews or open-ended questionnaires to collect rich, detailed data about participants’ subjective experiences. This richness is one of the key strengths of phenomenological research design but, naturally, it also has limitations. These include potential biases in data collection and interpretation and the lack of generalisability of findings to broader populations.

Grounded Theory Research Design

Grounded theory (also referred to as “GT”) aims to develop theories by continuously and iteratively analysing and comparing data collected from a relatively large number of participants in a study. It takes an inductive (bottom-up) approach, with a focus on letting the data “speak for itself”, without being influenced by preexisting theories or the researcher’s preconceptions.

As an example, let’s assume your research aims involved understanding how people cope with chronic pain from a specific medical condition, with a view to developing a theory around this. In this case, grounded theory design would allow you to explore this concept thoroughly without preconceptions about what coping mechanisms might exist. You may find that some patients prefer cognitive-behavioural therapy (CBT) while others prefer to rely on herbal remedies. Based on multiple, iterative rounds of analysis, you could then develop a theory in this regard, derived directly from the data (as opposed to other preexisting theories and models).

Grounded theory typically involves collecting data through interviews or observations and then analysing it to identify patterns and themes that emerge from the data. These emerging ideas are then validated by collecting more data until a saturation point is reached (i.e., no new information can be squeezed from the data). From that base, a theory can then be developed .

As you can see, grounded theory is ideally suited to studies where the research aims involve theory generation , especially in under-researched areas. Keep in mind though that this type of research design can be quite time-intensive , given the need for multiple rounds of data collection and analysis.

Ethnographic Research Design

Ethnographic design involves observing and studying a culture-sharing group of people in their natural setting to gain insight into their behaviours, beliefs, and values. The focus here is on observing participants in their natural environment (as opposed to a controlled environment). This typically involves the researcher spending an extended period of time with the participants in their environment, carefully observing and taking field notes .

All of this is not to say that ethnographic research design relies purely on observation. On the contrary, this design typically also involves in-depth interviews to explore participants’ views, beliefs, etc. However, unobtrusive observation is a core component of the ethnographic approach.

As an example, an ethnographer may study how different communities celebrate traditional festivals or how individuals from different generations interact with technology differently. This may involve a lengthy period of observation, combined with in-depth interviews to further explore specific areas of interest that emerge as a result of the observations that the researcher has made.

As you can probably imagine, ethnographic research design has the ability to provide rich, contextually embedded insights into the socio-cultural dynamics of human behaviour within a natural, uncontrived setting. Naturally, however, it does come with its own set of challenges, including researcher bias (since the researcher can become quite immersed in the group), participant confidentiality and, predictably, ethical complexities . All of these need to be carefully managed if you choose to adopt this type of research design.

Case Study Design

With case study research design, you, as the researcher, investigate a single individual (or a single group of individuals) to gain an in-depth understanding of their experiences, behaviours or outcomes. Unlike other research designs that are aimed at larger sample sizes, case studies offer a deep dive into the specific circumstances surrounding a person, group of people, event or phenomenon, generally within a bounded setting or context .

As an example, a case study design could be used to explore the factors influencing the success of a specific small business. This would involve diving deeply into the organisation to explore and understand what makes it tick – from marketing to HR to finance. In terms of data collection, this could include interviews with staff and management, review of policy documents and financial statements, surveying customers, etc.

While the above example is focused squarely on one organisation, it’s worth noting that case study research designs can have different variation s, including single-case, multiple-case and longitudinal designs. As you can see in the example, a single-case design involves intensely examining a single entity to understand its unique characteristics and complexities. Conversely, in a multiple-case design , multiple cases are compared and contrasted to identify patterns and commonalities. Lastly, in a longitudinal case design , a single case or multiple cases are studied over an extended period of time to understand how factors develop over time.

As you can see, a case study research design is particularly useful where a deep and contextualised understanding of a specific phenomenon or issue is desired. However, this strength is also its weakness. In other words, you can’t generalise the findings from a case study to the broader population. So, keep this in mind if you’re considering going the case study route.

How To Choose A Research Design

Having worked through all of these potential research designs, you’d be forgiven for feeling a little overwhelmed and wondering, “ But how do I decide which research design to use? ”. While we could write an entire post covering that alone, here are a few factors to consider that will help you choose a suitable research design for your study.

Data type: The first determining factor is naturally the type of data you plan to be collecting – i.e., qualitative or quantitative. This may sound obvious, but we have to be clear about this – don’t try to use a quantitative research design on qualitative data (or vice versa)!

Research aim(s) and question(s): As with all methodological decisions, your research aim and research questions will heavily influence your research design. For example, if your research aims involve developing a theory from qualitative data, grounded theory would be a strong option. Similarly, if your research aims involve identifying and measuring relationships between variables, one of the experimental designs would likely be a better option.

Time: It’s essential that you consider any time constraints you have, as this will impact the type of research design you can choose. For example, if you’ve only got a month to complete your project, a lengthy design such as ethnography wouldn’t be a good fit.

Resources: Take into account the resources realistically available to you, as these need to factor into your research design choice. For example, if you require highly specialised lab equipment to execute an experimental design, you need to be sure that you’ll have access to that before you make a decision.

Keep in mind that when it comes to research, it’s important to manage your risks and play as conservatively as possible. If your entire project relies on you achieving a huge sample, having access to niche equipment or holding interviews with very difficult-to-reach participants, you’re creating risks that could kill your project. So, be sure to think through your choices carefully and make sure that you have backup plans for any existential risks. Remember that a relatively simple methodology executed well generally will typically earn better marks than a highly-complex methodology executed poorly.

Recap: Key Takeaways

We’ve covered a lot of ground here. Let’s recap by looking at the key takeaways:

• Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final analysis of data.
• Research designs for quantitative studies include descriptive , correlational , experimental and quasi-experimenta l designs.
• Research designs for qualitative studies include phenomenological , grounded theory , ethnographic and case study designs.
• When choosing a research design, you need to consider a variety of factors, including the type of data you’ll be working with, your research aims and questions, your time and the resources available to you.

If you need a helping hand with your research design (or any other aspect of your research), check out our private coaching services .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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Is there any blog article explaining more on Case study research design? Is there a Case study write-up template? Thank you.

Thanks this was quite valuable to clarify such an important concept.

Thanks for this simplified explanations. it is quite very helpful.

This was really helpful. thanks

Thank you for your explanation. I think case study research design and the use of secondary data in researches needs to be talked about more in your videos and articles because there a lot of case studies research design tailored projects out there.

Please is there any template for a case study research design whose data type is a secondary data on your repository?

This post is very clear, comprehensive and has been very helpful to me. It has cleared the confusion I had in regard to research design and methodology.

This post is helpful, easy to understand, and deconstructs what a research design is. Thanks

how to cite this page

Thank you very much for the post. It is wonderful and has cleared many worries in my mind regarding research designs. I really appreciate .

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Research Design: What it is, Elements & Types

Can you imagine doing research without a plan? Probably not. When we discuss a strategy to collect, study, and evaluate data, we talk about research design. This design addresses problems and creates a consistent and logical model for data analysis. Let’s learn more about it.

What is Research Design?

Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.

Creating a research topic explains the type of research (experimental,  survey research ,  correlational , semi-experimental, review) and its sub-type (experimental design, research problem , descriptive case-study). 

There are three main types of designs for research:

• Data collection
• Measurement
• Data Analysis

The research problem an organization faces will determine the design, not vice-versa. The design phase of a study determines which tools to use and how they are used.

The Process of Research Design

The research design process is a systematic and structured approach to conducting research. The process is essential to ensure that the study is valid, reliable, and produces meaningful results.

• Consider your aims and approaches: Determine the research questions and objectives, and identify the theoretical framework and methodology for the study.
• Choose a type of Research Design: Select the appropriate research design, such as experimental, correlational, survey, case study, or ethnographic, based on the research questions and objectives.
• Identify your population and sampling method: Determine the target population and sample size, and choose the sampling method, such as random , stratified random sampling , or convenience sampling.
• Choose your data collection methods: Decide on the data collection methods , such as surveys, interviews, observations, or experiments, and select the appropriate instruments or tools for collecting data.
• Plan your data collection procedures: Develop a plan for data collection, including the timeframe, location, and personnel involved, and ensure ethical considerations.
• Decide on your data analysis strategies: Select the appropriate data analysis techniques, such as statistical analysis , content analysis, or discourse analysis, and plan how to interpret the results.

The process of research design is a critical step in conducting research. By following the steps of research design, researchers can ensure that their study is well-planned, ethical, and rigorous.

Research Design Elements

Impactful research usually creates a minimum bias in data and increases trust in the accuracy of collected data. A design that produces the slightest margin of error in experimental research is generally considered the desired outcome. The essential elements are:

• Accurate purpose statement
• Techniques to be implemented for collecting and analyzing research
• The method applied for analyzing collected details
• Type of research methodology
• Probable objections to research
• Settings for the research study
• Measurement of analysis

Characteristics of Research Design

A proper design sets your study up for success. Successful research studies provide insights that are accurate and unbiased. You’ll need to create a survey that meets all of the main characteristics of a design. There are four key characteristics:

• Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from research bias and neutral. Understand opinions about the final evaluated scores and conclusions from multiple individuals and consider those who agree with the results.
• Reliability: With regularly conducted research, the researcher expects similar results every time. You’ll only be able to reach the desired results if your design is reliable. Your plan should indicate how to form research questions to ensure the standard of results.
• Validity: There are multiple measuring tools available. However, the only correct measuring tools are those which help a researcher in gauging results according to the objective of the research. The  questionnaire  developed from this design will then be valid.
• Generalization:  The outcome of your design should apply to a population and not just a restricted sample . A generalized method implies that your survey can be conducted on any part of a population with similar accuracy.

The above factors affect how respondents answer the research questions, so they should balance all the above characteristics in a good design. If you want, you can also learn about Selection Bias through our blog.

Research Design Types

A researcher must clearly understand the various types to select which model to implement for a study. Like the research itself, the design of your analysis can be broadly classified into quantitative and qualitative.

Qualitative research

Qualitative research determines relationships between collected data and observations based on mathematical calculations. Statistical methods can prove or disprove theories related to a naturally existing phenomenon. Researchers rely on qualitative observation research methods that conclude “why” a particular theory exists and “what” respondents have to say about it.

Quantitative research

Quantitative research is for cases where statistical conclusions to collect actionable insights are essential. Numbers provide a better perspective for making critical business decisions. Quantitative research methods are necessary for the growth of any organization. Insights drawn from complex numerical data and analysis prove to be highly effective when making decisions about the business’s future.

Qualitative Research vs Quantitative Research

Here is a chart that highlights the major differences between qualitative and quantitative research:

In summary or analysis , the step of qualitative research is more exploratory and focuses on understanding the subjective experiences of individuals, while quantitative research is more focused on objective data and statistical analysis.

You can further break down the types of research design into five categories:

1. Descriptive: In a descriptive composition, a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research. 

2. Experimental: Experimental research establishes a relationship between the cause and effect of a situation. It is a causal research design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is an efficient research method as it contributes to solving a problem.

The independent variables are manipulated to monitor the change it has on the dependent variable. Social sciences often use it to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to understand social psychology better.

3. Correlational research: Correlational research  is a non-experimental research technique. It helps researchers establish a relationship between two closely connected variables. There is no assumption while evaluating a relationship between two other variables, and statistical analysis techniques calculate the relationship between them. This type of research requires two different groups.

A correlation coefficient determines the correlation between two variables whose values range between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables, and -1 means a negative relationship between the two variables. 

4. Diagnostic research: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations. 

This design has three parts of the research:

• Inception of the issue
• Diagnosis of the issue
• Solution for the issue

5. Explanatory research : Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The study explains unexplored aspects of a subject and details the research questions’ what, how, and why.

Benefits of Research Design

There are several benefits of having a well-designed research plan. Including:

• Clarity of research objectives: Research design provides a clear understanding of the research objectives and the desired outcomes.
• Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the risk of bias and helps to control extraneous variables.
• Improved data collection: Research design helps to ensure that the proper data is collected and data is collected systematically and consistently.
• Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing meaningful insights and conclusions.
• Improved communication: A well-designed research helps ensure the results are clean and influential within the research team and external stakeholders.
• Efficient use of resources: reducing the risk of waste and maximizing the impact of the research, research design helps to ensure that resources are used efficiently.

A well-designed research plan is essential for successful research, providing clear and meaningful insights and ensuring that resources are practical.

QuestionPro offers a comprehensive solution for researchers looking to conduct research. With its user-friendly interface, robust data collection and analysis tools, and the ability to integrate results from multiple sources, QuestionPro provides a versatile platform for designing and executing research projects.

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Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!

De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.

General Structure and Writing Style

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.

The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :

• Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
• Review and synthesize previously published literature associated with the research problem,
• Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
• Effectively describe the information and/or data which will be necessary for an adequate testing of the hypotheses and explain how such information and/or data will be obtained, and
• Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.

The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.

NOTE : Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.

Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.

Action Research Design

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you ?

• This is a collaborative and adaptive research design that lends itself to use in work or community situations.
• Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
• When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
• Action research studies often have direct and obvious relevance to improving practice and advocating for change.
• There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you ?

• It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
• Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
• Personal over-involvement of the researcher may bias research results.
• The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
• Advocating for change usually requires buy-in from study participants.

Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA:  Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

Case Study Design

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.

• Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
• A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
• Design can extend experience or add strength to what is already known through previous research.
• Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
• The design can provide detailed descriptions of specific and rare cases.
• A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
• Intense exposure to the study of a case may bias a researcher's interpretation of the findings.
• Design does not facilitate assessment of cause and effect relationships.
• Vital information may be missing, making the case hard to interpret.
• The case may not be representative or typical of the larger problem being investigated.
• If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case.

Case Studies. Writing@CSU. Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causal Design

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

• Empirical association -- a valid conclusion is based on finding an association between the independent variable and the dependent variable.
• Appropriate time order -- to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
• Nonspuriousness -- a relationship between two variables that is not due to variation in a third variable.
• Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
• Replication is possible.
• There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
• Not all relationships are causal! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
• Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
• If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the  actual effect.

Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.

Cohort Design

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

• Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
• Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
• The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
• Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
• Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
• Either original data or secondary data can be used in this design.
• In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
• Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
• Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.

Cross-Sectional Design

Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.

• Cross-sectional studies provide a clear 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
• Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
• Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
• Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
• Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
• Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
• Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
• Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
• Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
• Studies cannot be utilized to establish cause and effect relationships.
• This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
• There is no follow up to the findings.

Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In  The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.

Descriptive Design

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
• Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
• If the limitations are understood, they can be a useful tool in developing a more focused study.
• Descriptive studies can yield rich data that lead to important recommendations in practice.
• Appoach collects a large amount of data for detailed analysis.
• The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
• Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
• The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.

Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

• Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
• Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
• Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
• Approach provides the highest level of evidence for single studies.
• The design is artificial, and results may not generalize well to the real world.
• The artificial settings of experiments may alter the behaviors or responses of participants.
• Experimental designs can be costly if special equipment or facilities are needed.
• Some research problems cannot be studied using an experiment because of ethical or technical reasons.
• Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.

Exploratory Design

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.

The goals of exploratory research are intended to produce the following possible insights:

• Familiarity with basic details, settings, and concerns.
• Well grounded picture of the situation being developed.
• Generation of new ideas and assumptions.
• Development of tentative theories or hypotheses.
• Determination about whether a study is feasible in the future.
• Issues get refined for more systematic investigation and formulation of new research questions.
• Direction for future research and techniques get developed.
• Design is a useful approach for gaining background information on a particular topic.
• Exploratory research is flexible and can address research questions of all types (what, why, how).
• Provides an opportunity to define new terms and clarify existing concepts.
• Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
• In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
• Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
• The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
• The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
• Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.

Field Research Design

Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .

• Field research is often necessary to fill gaps in understanding the research problem applied to local conditions or to specific groups of people that cannot be ascertained from existing data.
• The research helps contextualize already known information about a research problem, thereby facilitating ways to assess the origins, scope, and scale of a problem and to gage the causes, consequences, and means to resolve an issue based on deliberate interaction with people in their natural inhabited spaces.
• Enables the researcher to corroborate or confirm data by gathering additional information that supports or refutes findings reported in prior studies of the topic.
• Because the researcher in embedded in the field, they are better able to make observations or ask questions that reflect the specific cultural context of the setting being investigated.
• Observing the local reality offers the opportunity to gain new perspectives or obtain unique data that challenges existing theoretical propositions or long-standing assumptions found in the literature.

What these studies don't tell you

• A field research study requires extensive time and resources to carry out the multiple steps involved with preparing for the gathering of information, including for example, examining background information about the study site, obtaining permission to access the study site, and building trust and rapport with subjects.
• Requires a commitment to staying engaged in the field to ensure that you can adequately document events and behaviors as they unfold.
• The unpredictable nature of fieldwork means that researchers can never fully control the process of data gathering. They must maintain a flexible approach to studying the setting because events and circumstances can change quickly or unexpectedly.
• Findings can be difficult to interpret and verify without access to documents and other source materials that help to enhance the credibility of information obtained from the field  [i.e., the act of triangulating the data].
• Linking the research problem to the selection of study participants inhabiting their natural environment is critical. However, this specificity limits the ability to generalize findings to different situations or in other contexts or to infer courses of action applied to other settings or groups of people.
• The reporting of findings must take into account how the researcher themselves may have inadvertently affected respondents and their behaviors.

Historical Design

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

• The historical research design is unobtrusive; the act of research does not affect the results of the study.
• The historical approach is well suited for trend analysis.
• Historical records can add important contextual background required to more fully understand and interpret a research problem.
• There is often no possibility of researcher-subject interaction that could affect the findings.
• Historical sources can be used over and over to study different research problems or to replicate a previous study.
• The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
• Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
• Interpreting historical sources can be very time consuming.
• The sources of historical materials must be archived consistently to ensure access. This may especially challenging for digital or online-only sources.
• Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
• Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
• It is rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

Longitudinal Design

A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.

• Longitudinal data facilitate the analysis of the duration of a particular phenomenon.
• Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
• The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
• Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
• The data collection method may change over time.
• Maintaining the integrity of the original sample can be difficult over an extended period of time.
• It can be difficult to show more than one variable at a time.
• This design often needs qualitative research data to explain fluctuations in the results.
• A longitudinal research design assumes present trends will continue unchanged.
• It can take a long period of time to gather results.
• There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.

Meta-Analysis Design

Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:

• Clearly defined description of objectives, including precise definitions of the variables and outcomes that are being evaluated;
• A well-reasoned and well-documented justification for identification and selection of the studies;
• Assessment and explicit acknowledgment of any researcher bias in the identification and selection of those studies;
• Description and evaluation of the degree of heterogeneity among the sample size of studies reviewed; and,
• Justification of the techniques used to evaluate the studies.
• Can be an effective strategy for determining gaps in the literature.
• Provides a means of reviewing research published about a particular topic over an extended period of time and from a variety of sources.
• Is useful in clarifying what policy or programmatic actions can be justified on the basis of analyzing research results from multiple studies.
• Provides a method for overcoming small sample sizes in individual studies that previously may have had little relationship to each other.
• Can be used to generate new hypotheses or highlight research problems for future studies.
• Small violations in defining the criteria used for content analysis can lead to difficult to interpret and/or meaningless findings.
• A large sample size can yield reliable, but not necessarily valid, results.
• A lack of uniformity regarding, for example, the type of literature reviewed, how methods are applied, and how findings are measured within the sample of studies you are analyzing, can make the process of synthesis difficult to perform.
• Depending on the sample size, the process of reviewing and synthesizing multiple studies can be very time consuming.

Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.

Mixed-Method Design

• Narrative and non-textual information can add meaning to numeric data, while numeric data can add precision to narrative and non-textual information.
• Can utilize existing data while at the same time generating and testing a grounded theory approach to describe and explain the phenomenon under study.
• A broader, more complex research problem can be investigated because the researcher is not constrained by using only one method.
• The strengths of one method can be used to overcome the inherent weaknesses of another method.
• Can provide stronger, more robust evidence to support a conclusion or set of recommendations.
• May generate new knowledge new insights or uncover hidden insights, patterns, or relationships that a single methodological approach might not reveal.
• Produces more complete knowledge and understanding of the research problem that can be used to increase the generalizability of findings applied to theory or practice.
• A researcher must be proficient in understanding how to apply multiple methods to investigating a research problem as well as be proficient in optimizing how to design a study that coherently melds them together.
• Can increase the likelihood of conflicting results or ambiguous findings that inhibit drawing a valid conclusion or setting forth a recommended course of action [e.g., sample interview responses do not support existing statistical data].
• Because the research design can be very complex, reporting the findings requires a well-organized narrative, clear writing style, and precise word choice.
• Design invites collaboration among experts. However, merging different investigative approaches and writing styles requires more attention to the overall research process than studies conducted using only one methodological paradigm.
• Concurrent merging of quantitative and qualitative research requires greater attention to having adequate sample sizes, using comparable samples, and applying a consistent unit of analysis. For sequential designs where one phase of qualitative research builds on the quantitative phase or vice versa, decisions about what results from the first phase to use in the next phase, the choice of samples and estimating reasonable sample sizes for both phases, and the interpretation of results from both phases can be difficult.
• Due to multiple forms of data being collected and analyzed, this design requires extensive time and resources to carry out the multiple steps involved in data gathering and interpretation.

Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

• Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe [data is emergent rather than pre-existing].
• The researcher is able to collect in-depth information about a particular behavior.
• Can reveal interrelationships among multifaceted dimensions of group interactions.
• You can generalize your results to real life situations.
• Observational research is useful for discovering what variables may be important before applying other methods like experiments.
• Observation research designs account for the complexity of group behaviors.
• Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and are difficult to replicate.
• In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
• There can be problems with bias as the researcher may only "see what they want to see."
• There is no possibility to determine "cause and effect" relationships since nothing is manipulated.
• Sources or subjects may not all be equally credible.
• Any group that is knowingly studied is altered to some degree by the presence of the researcher, therefore, potentially skewing any data collected.

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.

Philosophical Design

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

• Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
• Epistemology -- the study that explores the nature of knowledge; for example, by what means does knowledge and understanding depend upon and how can we be certain of what we know?
• Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
• Can provide a basis for applying ethical decision-making to practice.
• Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
• Brings clarity to general guiding practices and principles of an individual or group.
• Philosophy informs methodology.
• Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
• Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
• Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
• Limited application to specific research problems [answering the "So What?" question in social science research].
• Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
• While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
• There are limitations in the use of metaphor as a vehicle of philosophical analysis.
• There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

Sequential Design

• The researcher has a limitless option when it comes to sample size and the sampling schedule.
• Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method.
• This is a useful design for exploratory studies.
• There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce intensive.
• Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed. This provides opportunities for continuous improvement of sampling and methods of analysis.
• The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more specific sample can be difficult.
• The design cannot be used to create conclusions and interpretations that pertain to an entire population because the sampling technique is not randomized. Generalizability from findings is, therefore, limited.
• Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.

Systematic Review

• A systematic review synthesizes the findings of multiple studies related to each other by incorporating strategies of analysis and interpretation intended to reduce biases and random errors.
• The application of critical exploration, evaluation, and synthesis methods separates insignificant, unsound, or redundant research from the most salient and relevant studies worthy of reflection.
• They can be use to identify, justify, and refine hypotheses, recognize and avoid hidden problems in prior studies, and explain data inconsistencies and conflicts in data.
• Systematic reviews can be used to help policy makers formulate evidence-based guidelines and regulations.
• The use of strict, explicit, and pre-determined methods of synthesis, when applied appropriately, provide reliable estimates about the effects of interventions, evaluations, and effects related to the overarching research problem investigated by each study under review.
• Systematic reviews illuminate where knowledge or thorough understanding of a research problem is lacking and, therefore, can then be used to guide future research.
• The accepted inclusion of unpublished studies [i.e., grey literature] ensures the broadest possible way to analyze and interpret research on a topic.
• Results of the synthesis can be generalized and the findings extrapolated into the general population with more validity than most other types of studies .
• Systematic reviews do not create new knowledge per se; they are a method for synthesizing existing studies about a research problem in order to gain new insights and determine gaps in the literature.
• The way researchers have carried out their investigations [e.g., the period of time covered, number of participants, sources of data analyzed, etc.] can make it difficult to effectively synthesize studies.
• The inclusion of unpublished studies can introduce bias into the review because they may not have undergone a rigorous peer-review process prior to publication. Examples may include conference presentations or proceedings, publications from government agencies, white papers, working papers, and internal documents from organizations, and doctoral dissertations and Master's theses.

Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods .  David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); O'Dwyer, Linda C., and Q. Eileen Wafford. "Addressing Challenges with Systematic Review Teams through Effective Communication: A Case Report." Journal of the Medical Library Association 109 (October 2021): 643-647; Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research."  Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102; Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.

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Study designs: Part 1 – An overview and classification

Priya ranganathan.

Department of Anaesthesiology, Tata Memorial Centre, Mumbai, Maharashtra, India

Rakesh Aggarwal

1 Department of Gastroenterology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

There are several types of research study designs, each with its inherent strengths and flaws. The study design used to answer a particular research question depends on the nature of the question and the availability of resources. In this article, which is the first part of a series on “study designs,” we provide an overview of research study designs and their classification. The subsequent articles will focus on individual designs.

INTRODUCTION

Research study design is a framework, or the set of methods and procedures used to collect and analyze data on variables specified in a particular research problem.

Research study designs are of many types, each with its advantages and limitations. The type of study design used to answer a particular research question is determined by the nature of question, the goal of research, and the availability of resources. Since the design of a study can affect the validity of its results, it is important to understand the different types of study designs and their strengths and limitations.

There are some terms that are used frequently while classifying study designs which are described in the following sections.

A variable represents a measurable attribute that varies across study units, for example, individual participants in a study, or at times even when measured in an individual person over time. Some examples of variables include age, sex, weight, height, health status, alive/dead, diseased/healthy, annual income, smoking yes/no, and treated/untreated.

Exposure (or intervention) and outcome variables

A large proportion of research studies assess the relationship between two variables. Here, the question is whether one variable is associated with or responsible for change in the value of the other variable. Exposure (or intervention) refers to the risk factor whose effect is being studied. It is also referred to as the independent or the predictor variable. The outcome (or predicted or dependent) variable develops as a consequence of the exposure (or intervention). Typically, the term “exposure” is used when the “causative” variable is naturally determined (as in observational studies – examples include age, sex, smoking, and educational status), and the term “intervention” is preferred where the researcher assigns some or all participants to receive a particular treatment for the purpose of the study (experimental studies – e.g., administration of a drug). If a drug had been started in some individuals but not in the others, before the study started, this counts as exposure, and not as intervention – since the drug was not started specifically for the study.

Observational versus interventional (or experimental) studies

Observational studies are those where the researcher is documenting a naturally occurring relationship between the exposure and the outcome that he/she is studying. The researcher does not do any active intervention in any individual, and the exposure has already been decided naturally or by some other factor. For example, looking at the incidence of lung cancer in smokers versus nonsmokers, or comparing the antenatal dietary habits of mothers with normal and low-birth babies. In these studies, the investigator did not play any role in determining the smoking or dietary habit in individuals.

For an exposure to determine the outcome, it must precede the latter. Any variable that occurs simultaneously with or following the outcome cannot be causative, and hence is not considered as an “exposure.”

Observational studies can be either descriptive (nonanalytical) or analytical (inferential) – this is discussed later in this article.

Interventional studies are experiments where the researcher actively performs an intervention in some or all members of a group of participants. This intervention could take many forms – for example, administration of a drug or vaccine, performance of a diagnostic or therapeutic procedure, and introduction of an educational tool. For example, a study could randomly assign persons to receive aspirin or placebo for a specific duration and assess the effect on the risk of developing cerebrovascular events.

Descriptive versus analytical studies

Descriptive (or nonanalytical) studies, as the name suggests, merely try to describe the data on one or more characteristics of a group of individuals. These do not try to answer questions or establish relationships between variables. Examples of descriptive studies include case reports, case series, and cross-sectional surveys (please note that cross-sectional surveys may be analytical studies as well – this will be discussed in the next article in this series). Examples of descriptive studies include a survey of dietary habits among pregnant women or a case series of patients with an unusual reaction to a drug.

Analytical studies attempt to test a hypothesis and establish causal relationships between variables. In these studies, the researcher assesses the effect of an exposure (or intervention) on an outcome. As described earlier, analytical studies can be observational (if the exposure is naturally determined) or interventional (if the researcher actively administers the intervention).

Directionality of study designs

Based on the direction of inquiry, study designs may be classified as forward-direction or backward-direction. In forward-direction studies, the researcher starts with determining the exposure to a risk factor and then assesses whether the outcome occurs at a future time point. This design is known as a cohort study. For example, a researcher can follow a group of smokers and a group of nonsmokers to determine the incidence of lung cancer in each. In backward-direction studies, the researcher begins by determining whether the outcome is present (cases vs. noncases [also called controls]) and then traces the presence of prior exposure to a risk factor. These are known as case–control studies. For example, a researcher identifies a group of normal-weight babies and a group of low-birth weight babies and then asks the mothers about their dietary habits during the index pregnancy.

Prospective versus retrospective study designs

The terms “prospective” and “retrospective” refer to the timing of the research in relation to the development of the outcome. In retrospective studies, the outcome of interest has already occurred (or not occurred – e.g., in controls) in each individual by the time s/he is enrolled, and the data are collected either from records or by asking participants to recall exposures. There is no follow-up of participants. By contrast, in prospective studies, the outcome (and sometimes even the exposure or intervention) has not occurred when the study starts and participants are followed up over a period of time to determine the occurrence of outcomes. Typically, most cohort studies are prospective studies (though there may be retrospective cohorts), whereas case–control studies are retrospective studies. An interventional study has to be, by definition, a prospective study since the investigator determines the exposure for each study participant and then follows them to observe outcomes.

The terms “prospective” versus “retrospective” studies can be confusing. Let us think of an investigator who starts a case–control study. To him/her, the process of enrolling cases and controls over a period of several months appears prospective. Hence, the use of these terms is best avoided. Or, at the very least, one must be clear that the terms relate to work flow for each individual study participant, and not to the study as a whole.

Classification of study designs

Figure 1 depicts a simple classification of research study designs. The Centre for Evidence-based Medicine has put forward a useful three-point algorithm which can help determine the design of a research study from its methods section:[ 1 ]

Classification of research study designs

• Does the study describe the characteristics of a sample or does it attempt to analyze (or draw inferences about) the relationship between two variables? – If no, then it is a descriptive study, and if yes, it is an analytical (inferential) study
• If analytical, did the investigator determine the exposure? – If no, it is an observational study, and if yes, it is an experimental study
• If observational, when was the outcome determined? – at the start of the study (case–control study), at the end of a period of follow-up (cohort study), or simultaneously (cross sectional).

In the next few pieces in the series, we will discuss various study designs in greater detail.

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Research design: what is research design, types, methods, and examples.

• Articles , Get Published
• March 7, 2024

Research design is the blueprint of any scientific investigation, dictating the path researchers take to answer their burning questions. For young researchers stepping into this realm, understanding the intricacies of research design is paramount. In this article, we’ll explore what research design entails, the different types available, and tips for choosing an appropriate research design.

What is Research Design?

At its core, research design is the framework that outlines the structure and methodology of a study. It’s the roadmap that guides researchers from hypothesis formulation to data collection and analysis. A well-designed study ensures that the research objectives are met efficiently and effectively.

Types of Research Design

There are various types of research design, each suited to different research questions and objectives: • Quantitative Research: Focuses on numerical data and statistical analysis to quantify relationships and patterns. Common methods include surveys, experiments, and observational studies. • Qualitative Research: Emphasizes understanding phenomena through in-depth exploration and interpretation of non-numerical data. Techniques include interviews, focus groups, and observation.

Quantitative Research

Let’s look at some of the most popular research designs for quantitative studies:

Experimental Design

This involves manipulating variables to establish cause-and-effect relationships. Randomized controlled trials (RCTs) are a classic example.

Quasi-Experimental Design

It is similar to experimental design but lacks random assignment. Quasi experimental designs are useful when randomization is impractical or unethical.

Descriptive Research Design

Qualitative research designs, phenomenology, ethnography, grounded theory, narrative research, choosing the right research design.

• Define Research Objectives: Clearly articulate the goals and objectives of your study. What do you aim to investigate or achieve?
• Review Existing Literature: Conduct a thorough review of relevant literature to understand what research has already been done in your field. Identify gaps or unanswered questions that your study can address.
• Consider Research Questions: Based on your objectives and literature review, formulate specific research questions that your study will address. These questions will guide your choice of research design.
• Evaluate Resources and Constraints: Assess the resources available to you, including time, budget, equipment, and access to participants. Consider any logistical constraints that may impact your choice of research design.
• Understand Types of Research Designs: Familiarize yourself with different types of research designs, including quantitative, qualitative, experimental, quasi-experimental, and descriptive designs. Understand the strengths, limitations, and appropriate applications of each type.
• Match Design to Research Questions: Choose a research design that aligns with your research questions, objectives, and the nature of the data you wish to collect. Consider whether you need to manipulate variables, control for confounding factors, or explore complex human experiences.
• Consider Ethical Considerations: Evaluate the ethical implications of your research design, including potential risks to participants and the integrity of your study. Ensure that your chosen design respects ethical principles and guidelines.
• Consult with Peers or Mentors: Seek input from experienced researchers, mentors, or peers who can provide guidance and advice on choosing an appropriate research design. They may offer valuable insights based on their own experiences.
• Pilot Test if Necessary: If feasible, conduct a pilot study or small-scale trial to test the feasibility and effectiveness of your chosen research design. Pilot testing can help identify any practical challenges or issues before implementing the full study.

By following these steps and carefully considering your research objectives, resources, and ethical considerations, you can choose an appropriate research design that sets the foundation for a successful study.

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Research Design

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This chapter introduces methods to design the research. Research design is the blueprint of how to conduct research from conception to completion. It requires careful crafts to ensure success. The initial step of research design is to theorize key concepts of the research questions, operationalize the variables used to measure the key concepts, and carefully identify the levels of measurements for all the key variables. After theorization of the key concepts, a thorough literature search and synthetization is imperative to explore extant studies related to the research questions. The purpose of literature review is to retrieve ideas, replicate studies, or fill the gap for issues and theories that extant research has (or has not) investigated.

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Borrego, M., Douglas, E. P., & Amelink, C. T. (2009). Quantitative, qualitative, and mixed research methods in engineering education. Journal of Engineering Education, 98 (1), 53–66.

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Creswell, J. W., Plano Clark, V. L., & Garrett, A. L. (2008). Methodological issues in conducting mixed methods research design. In M. M. Bergman (Ed.), Advances in mixed methods research: Theories and application (pp. 66–83). Sage.

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Li, Y., & Walter, R. (2013). Single-family housing market segmentation, post-foreclosure resale duration, and neighborhood attributes. Housing Policy Debate, 23 (4), 643–665. https://doi.org/10.1080/10511482.2013.835331

Opoku, A., Ahmed, V., & Akotia, J. (2016). Choosing an appropriate research methodology and method. In V. Ahmed, A. Opoku, & Z. Aziz (Eds.), Research methodology in the built environment: A selection of case studies . Routledge.

Pickering, C., Johnson, M., & Byrne, J. (2021). Using systematic quantitative literature reviews for urban analysis. In S. Baum (Ed.). Methods in Urban Analysis (Cities Research Series) (pp. 29–49) . Singapore: Springer.

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What is Research Design?

Crafting a well-defined research design is essential for guiding the entire project, ensuring coherence in methodology and analysis, and upholding the validity and reproducibility of outcomes in the complex landscape of research.

Updated on March 8, 2024

Diving into any new project necessitates a solid plan, a blueprint for navigating the very complex research process. It requires a framework that illustrates how all the principal components of the project are intended to work together to address your central research questions - the research design .

This research design is crucial not only for guiding your entire project, from methodology to analysis, but also for ensuring the validity and reproducibility of its outcomes. Let’s take a closer look at research design by focusing on some of its benefits and core elements.

Why do researchers need a research design?

By taking a deliberate approach to research design, you ensure your chosen methods realistically match the project’s objectives. For example:

• If your project seeks to find out how a certain group of people was influenced by a natural disaster, you could use interviews as methods for gathering data. Then, inductive or deductive coding may be used for analysis.
• On the other hand, if your project asks how drinking water was affected by that same natural disaster, you would conduct an experiment to measure certain variables. Inferential or descriptive statistical analysis might then be used to assess the data.

Attention to robust research design helps the project run smoothly and efficiently by reducing both errors and unnecessary busywork. Good research design possesses these specific characteristics :

• Neutrality : Stick to only the facts throughout, creating a plan based on relevant research methods and analysis. Use it as an opportunity to identify possible sources of bias.
• Reliability : Include reliable methods that support the consistent measurement of project variables. Not only does it improve the legitimacy of your conclusions but also improves the possibility of replication.
• Validity : Apply measurement tools that minimize systematic errors. Show the straightforward connection between your project results and research hypothesis.
• Generalizability : Verify that research outcomes are applicable to a larger population beyond the sample studied for your project. Employ sensible methods and processes that easily adapt to variations in the population.
• Flexibility : Consider alternative measures for adjusting to unexpected data or outcomes. Veer away from rigid procedures and requirements and plan for adaptability.

When you make the effort to focus on these characteristics while developing a research design, the process itself weeds out many potential challenges. It illuminates the relationships between the project’s multiple elements and allows for modifications from the start. 

What makes up a research design?

As the overarching strategy for your entire project, the research design outlines the plans, considerations, and feasibility of every facet. To make this task less daunting, divide it into logical sections by asking yourself these questions:

• What is your general approach for the study?
• What type of design will you employ?
• How will you choose the population and sampling methods?
• Which data collection methods will you use?
• How will the data be analyzed?

The answers to these questions depend on your research questions and hypothesis. Before starting your research design, make certain that these elements are well thought out, basically solidified, and truly represent your intentions for the project.

When considering the overall approach for your project, decide what kind of data is needed to answer the research questions. Start by asking yourself:

• Do I want to establish a cause-and-effect relationship, test a hypothesis, or identify patterns in data? If yes, use quantitative methodologies.
• Or, am I seeking non-numerical textual information, like human beliefs, cultural experiences, or individual behaviors? If so, use qualitative methods.

Quantitative research methods offer a systematic means of investigating complex phenomena by measuring, describing, and testing relationships between variables. On the other hand, the qualitative approach explores subjective experiences and concepts within their natural settings. Here are some key characteristics of both approaches:

Approach : Basis

Quantitative : The research begins with the formulation of specific research questions or hypotheses that can be tested empirically using numerical data.

Qualitative : The exploratory and flexible nature allows researchers to delve deeply into the subject matter and generate insights.

Approach : Data collection

Quantitative : Typically involves collecting numerical data through methods such as surveys, experiments, structured observations, or existing datasets.

Qualitative : To collect detailed, contextually rich information directly from participants, researchers use methods such as interviews, focus groups, participant observation, and document analysis.

Approach : Data analysis

Quantitative : Quantitative data are analyzed using statistical techniques.

Qualitative : Data analysis in qualitative research involves systematic techniques for organizing, coding, and interpreting textual or visual data. 

Approach : Interpretation of findings

Quantitative : Researchers interpret the results of the statistical analysis in relation to the research questions or hypotheses.

Qualitative : By paying close attention to context, qualitative researchers focus on interpreting the meanings, patterns, and themes that emerge from the data. 

Approach : Reporting results

Quantitative : Reported in a structured format, often including tables, charts, and graphs to present the data visually.

Qualitative : Contributes to theory building and exploration by generating new insights, challenging existing theories, and uncovering unexpected findings.

Approach : Types

Quantitative :

• Experimental
• Quasi-experimental
• Correlational
• Descriptive

Qualitative :

• Ethnography
• Grounded theory
• Phenomenology

Population and sampling method

In research, the population, or target population, encompasses all individuals, objects, or events that share the specific attributes you’ve decided are relevant to the study’s objectives. As it is impractical to investigate every individual of this broad population, you will need to choose a subset, or sample.

Starting with a comprehensive understanding of the target population is crucial for selecting a sample that will assure the generalizability of your study’s results. However, drawing a truly random sample can be challenging, often resulting in some degree of sampling bias in most studies.

Sampling strategies vary across research fields, but are generally subdivided into these two categories:

• Probability Sampling : accurately measurable probability for each member of the target population to have a chance of being included in the sample.
• Non-probability sampling : selection is non-systematic and does not offer an equal chance for those in the target population to be selected for the sample.

There are several specific sampling methods that fall under these two broad headings:

Probability Sampling Examples

• Simple random sampling: Each individual is chosen entirely by chance from a population, ensuring equal probability of selection. 
• Convenience sampling: Participants are selected based on availability and willingness to participate.
• Systematic sampling: Individuals are selected at regular intervals from the sampling frame based on a systematic rule.
• Quota sampling: Interviewers are given quotas of specific subjects to recruit.

Non-probability Sampling Examples

• Stratified sampling: The population is divided into homogenous subgroups based on shared characteristics, then used for a random sample.
• Judgmental sampling: Researchers select participants based on their judgment or specific criteria.
• Clustered sampling: Subgroups, or clusters, of the population are determined and then randomly selected for inclusion.
• Snowball sampling: Existing subjects nominate further subjects known to them, allowing for sampling of hard-to-reach groups.

While they are often resource intensive, probability sampling methods have the advantage of providing representative samples with reduced biases. Non-probability sampling methods, on the other hand, are more cost-effective and convenient, yet lack representativeness and are prone to bias.

Data collection

Throughout the research process, you'll employ a variety of sources to gather, record, and organize information that is relevant to your study or project. Achieving results that hold validity and significance requires the skillful use of efficient data collection methods.

Primary and secondary data collection methods are two distinct approaches to consider when gathering information for your project. Let's take a look at these methods and their associated techniques:

Primary data collection : involves gathering original data directly from the source or through direct interaction with respondents. 

• Surveys and Questionnaires: collecting data from individuals or groups through face-to-face interviews, telephone calls, mail, or online platforms.
• Interviews: direct interaction between the researcher and the respondent, conducted in person, over the phone, or through video conferencing.
• Observations: researchers observe and record behaviors, actions, or events in their natural setting.
• Experiments: manipulating variables to observe their impact on outcomes. 
• Focus Groups: small groups of individuals discuss specific topics in a moderated setting.

Secondary data collection: entails collecting and analyzing existing data already collected by someone else for a different purpose.

• Published sources: books, academic journals, magazines, newspapers, government reports, and other published materials that contain relevant data.
• Online sources: databases, websites, repositories, and other platforms available for consuming and downloading from the internet. 
• Government and institutional sources: records, statistics, and other pertinent information to access and purchase.
• Publicly available data: shared by individuals, organizations, or communities on public stages, websites, or social media.
• Past research: studies and results available through libraries, educational institutions, and other communal archives. 

Though primary methods offer significant control over data collection, they can be time-consuming, costly, and susceptible to biases. Secondary methods, in contrast, provide cost-effective and time-saving alternatives but offer reduced control over the data collection process.

Data analysis

To extract maximum value from your collected data, it's essential to engage in purposeful evaluation and interpretation. This process of data analysis involves thorough examination, meticulous cleaning, and insightful modeling to reveal patterns pertinent to your research questions.

The choice of methods depends on the specific research objectives, data characteristics, and analytical requirements of your particular project. Here are a few examples of the diverse range of methods you can use for data analysis:

Descriptive statistics : Summarizes key features of the data, like central tendency, spread, and variability. 

Inferential statistics : Draws conclusions about populations based on sample data to test relationships and make predictions.

Qualitative analysis : Considers non-numerical transcripts to identify themes, patterns, and connections.

Causal analysis : Looks at the cause and effect of relationships between variables to test correlations.

Survey and questionnaire analysis : Transforms responses into usable data through processes like cross-tabulation and benchmarking.

Machine learning and data mining : Employs algorithms and computational techniques to discover patterns and insights from large datasets.

By integrating various data analysis tools, you can approach research questions from multiple perspectives to enhance the depth and breadth of your analysis.

Considerations for research design

A meticulous and thorough research design is essential to maintain the quality, reliability, and overall value of your study results. Consider these tips:

Do : Clearly define research questions

Don’t : Rush through the design process

Do : Choose appropriate methods

Don’t : Overlook ethical considerations

Do : Ensure data reliability and validity

Don’t : Neglect practical constraints

Do : Mitigate biases and confounding factors

Don’t : Use overly complex designs

Do : Pilot test the research design

Don’t : Ignore feedback from peers and experts

Do : Document the research design

Don’t : Assume the design is flawless

Final thoughts

A robust research design is undeniably crucial. It sets the framework for data collection, analysis, and interpretation throughout the entire research process. 

Because vagueness and assumptions can jeopardize the success of your project, you must prioritize clarity, make informed choices, and pay meticulous attention to detail. By embracing these strategies, your valuable research has the best chance of making its maximum impact on the world.

Charla Viera, MS

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Research Design – Types, Methods and Examples

Table of Contents

Research Design

Definition:

Research design refers to the overall strategy or plan for conducting a research study. It outlines the methods and procedures that will be used to collect and analyze data, as well as the goals and objectives of the study. Research design is important because it guides the entire research process and ensures that the study is conducted in a systematic and rigorous manner.

Types of Research Design

Types of Research Design are as follows:

Descriptive Research Design

This type of research design is used to describe a phenomenon or situation. It involves collecting data through surveys, questionnaires, interviews, and observations. The aim of descriptive research is to provide an accurate and detailed portrayal of a particular group, event, or situation. It can be useful in identifying patterns, trends, and relationships in the data.

Correlational Research Design

Correlational research design is used to determine if there is a relationship between two or more variables. This type of research design involves collecting data from participants and analyzing the relationship between the variables using statistical methods. The aim of correlational research is to identify the strength and direction of the relationship between the variables.

Experimental Research Design

Experimental research design is used to investigate cause-and-effect relationships between variables. This type of research design involves manipulating one variable and measuring the effect on another variable. It usually involves randomly assigning participants to groups and manipulating an independent variable to determine its effect on a dependent variable. The aim of experimental research is to establish causality.

Quasi-experimental Research Design

Quasi-experimental research design is similar to experimental research design, but it lacks one or more of the features of a true experiment. For example, there may not be random assignment to groups or a control group. This type of research design is used when it is not feasible or ethical to conduct a true experiment.

Case Study Research Design

Case study research design is used to investigate a single case or a small number of cases in depth. It involves collecting data through various methods, such as interviews, observations, and document analysis. The aim of case study research is to provide an in-depth understanding of a particular case or situation.

Longitudinal Research Design

Longitudinal research design is used to study changes in a particular phenomenon over time. It involves collecting data at multiple time points and analyzing the changes that occur. The aim of longitudinal research is to provide insights into the development, growth, or decline of a particular phenomenon over time.

Structure of Research Design

The format of a research design typically includes the following sections:

• Introduction : This section provides an overview of the research problem, the research questions, and the importance of the study. It also includes a brief literature review that summarizes previous research on the topic and identifies gaps in the existing knowledge.
• Research Questions or Hypotheses: This section identifies the specific research questions or hypotheses that the study will address. These questions should be clear, specific, and testable.
• Research Methods : This section describes the methods that will be used to collect and analyze data. It includes details about the study design, the sampling strategy, the data collection instruments, and the data analysis techniques.
• Data Collection: This section describes how the data will be collected, including the sample size, data collection procedures, and any ethical considerations.
• Data Analysis: This section describes how the data will be analyzed, including the statistical techniques that will be used to test the research questions or hypotheses.
• Results : This section presents the findings of the study, including descriptive statistics and statistical tests.
• Discussion and Conclusion : This section summarizes the key findings of the study, interprets the results, and discusses the implications of the findings. It also includes recommendations for future research.
• References : This section lists the sources cited in the research design.

Example of Research Design

An Example of Research Design could be:

Research question: Does the use of social media affect the academic performance of high school students?

Research design:

• Research approach : The research approach will be quantitative as it involves collecting numerical data to test the hypothesis.
• Research design : The research design will be a quasi-experimental design, with a pretest-posttest control group design.
• Sample : The sample will be 200 high school students from two schools, with 100 students in the experimental group and 100 students in the control group.
• Data collection : The data will be collected through surveys administered to the students at the beginning and end of the academic year. The surveys will include questions about their social media usage and academic performance.
• Data analysis : The data collected will be analyzed using statistical software. The mean scores of the experimental and control groups will be compared to determine whether there is a significant difference in academic performance between the two groups.
• Limitations : The limitations of the study will be acknowledged, including the fact that social media usage can vary greatly among individuals, and the study only focuses on two schools, which may not be representative of the entire population.
• Ethical considerations: Ethical considerations will be taken into account, such as obtaining informed consent from the participants and ensuring their anonymity and confidentiality.

How to Write Research Design

Writing a research design involves planning and outlining the methodology and approach that will be used to answer a research question or hypothesis. Here are some steps to help you write a research design:

• Define the research question or hypothesis : Before beginning your research design, you should clearly define your research question or hypothesis. This will guide your research design and help you select appropriate methods.
• Select a research design: There are many different research designs to choose from, including experimental, survey, case study, and qualitative designs. Choose a design that best fits your research question and objectives.
• Develop a sampling plan : If your research involves collecting data from a sample, you will need to develop a sampling plan. This should outline how you will select participants and how many participants you will include.
• Define variables: Clearly define the variables you will be measuring or manipulating in your study. This will help ensure that your results are meaningful and relevant to your research question.
• Choose data collection methods : Decide on the data collection methods you will use to gather information. This may include surveys, interviews, observations, experiments, or secondary data sources.
• Create a data analysis plan: Develop a plan for analyzing your data, including the statistical or qualitative techniques you will use.
• Consider ethical concerns : Finally, be sure to consider any ethical concerns related to your research, such as participant confidentiality or potential harm.

When to Write Research Design

Research design should be written before conducting any research study. It is an important planning phase that outlines the research methodology, data collection methods, and data analysis techniques that will be used to investigate a research question or problem. The research design helps to ensure that the research is conducted in a systematic and logical manner, and that the data collected is relevant and reliable.

Ideally, the research design should be developed as early as possible in the research process, before any data is collected. This allows the researcher to carefully consider the research question, identify the most appropriate research methodology, and plan the data collection and analysis procedures in advance. By doing so, the research can be conducted in a more efficient and effective manner, and the results are more likely to be valid and reliable.

Purpose of Research Design

The purpose of research design is to plan and structure a research study in a way that enables the researcher to achieve the desired research goals with accuracy, validity, and reliability. Research design is the blueprint or the framework for conducting a study that outlines the methods, procedures, techniques, and tools for data collection and analysis.

Some of the key purposes of research design include:

• Providing a clear and concise plan of action for the research study.
• Ensuring that the research is conducted ethically and with rigor.
• Maximizing the accuracy and reliability of the research findings.
• Minimizing the possibility of errors, biases, or confounding variables.
• Ensuring that the research is feasible, practical, and cost-effective.
• Determining the appropriate research methodology to answer the research question(s).
• Identifying the sample size, sampling method, and data collection techniques.
• Determining the data analysis method and statistical tests to be used.
• Facilitating the replication of the study by other researchers.
• Enhancing the validity and generalizability of the research findings.

Applications of Research Design

There are numerous applications of research design in various fields, some of which are:

• Social sciences: In fields such as psychology, sociology, and anthropology, research design is used to investigate human behavior and social phenomena. Researchers use various research designs, such as experimental, quasi-experimental, and correlational designs, to study different aspects of social behavior.
• Education : Research design is essential in the field of education to investigate the effectiveness of different teaching methods and learning strategies. Researchers use various designs such as experimental, quasi-experimental, and case study designs to understand how students learn and how to improve teaching practices.
• Health sciences : In the health sciences, research design is used to investigate the causes, prevention, and treatment of diseases. Researchers use various designs, such as randomized controlled trials, cohort studies, and case-control studies, to study different aspects of health and healthcare.
• Business : Research design is used in the field of business to investigate consumer behavior, marketing strategies, and the impact of different business practices. Researchers use various designs, such as survey research, experimental research, and case studies, to study different aspects of the business world.
• Engineering : In the field of engineering, research design is used to investigate the development and implementation of new technologies. Researchers use various designs, such as experimental research and case studies, to study the effectiveness of new technologies and to identify areas for improvement.

Advantages of Research Design

Here are some advantages of research design:

• Systematic and organized approach : A well-designed research plan ensures that the research is conducted in a systematic and organized manner, which makes it easier to manage and analyze the data.
• Clear objectives: The research design helps to clarify the objectives of the study, which makes it easier to identify the variables that need to be measured, and the methods that need to be used to collect and analyze data.
• Minimizes bias: A well-designed research plan minimizes the chances of bias, by ensuring that the data is collected and analyzed objectively, and that the results are not influenced by the researcher’s personal biases or preferences.
• Efficient use of resources: A well-designed research plan helps to ensure that the resources (time, money, and personnel) are used efficiently and effectively, by focusing on the most important variables and methods.
• Replicability: A well-designed research plan makes it easier for other researchers to replicate the study, which enhances the credibility and reliability of the findings.
• Validity: A well-designed research plan helps to ensure that the findings are valid, by ensuring that the methods used to collect and analyze data are appropriate for the research question.
• Generalizability : A well-designed research plan helps to ensure that the findings can be generalized to other populations, settings, or situations, which increases the external validity of the study.

Research Design Vs Research Methodology

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• How it works

How to Write a Research Design – Guide with Examples

Published by Alaxendra Bets at August 14th, 2021 , Revised On October 3, 2023

A research design is a structure that combines different components of research. It involves the use of different data collection and data analysis techniques logically to answer the  research questions .

It would be best to make some decisions about addressing the research questions adequately before starting the research process, which is achieved with the help of the research design.

Below are the key aspects of the decision-making process:

• Data type required for research
• Research resources
• Participants required for research
• Hypothesis based upon research question(s)
• Data analysis  methodologies
• Variables (Independent, dependent, and confounding)
• The location and timescale for conducting the data
• The time period required for research

The research design provides the strategy of investigation for your project. Furthermore, it defines the parameters and criteria to compile the data to evaluate results and conclude.

Your project’s validity depends on the data collection and  interpretation techniques.  A strong research design reflects a strong  dissertation , scientific paper, or research proposal .

Step 1: Establish Priorities for Research Design

Before conducting any research study, you must address an important question: “how to create a research design.”

The research design depends on the researcher’s priorities and choices because every research has different priorities. For a complex research study involving multiple methods, you may choose to have more than one research design.

Multimethodology or multimethod research includes using more than one data collection method or research in a research study or set of related studies.

If one research design is weak in one area, then another research design can cover that weakness. For instance, a  dissertation analyzing different situations or cases will have more than one research design.

For example:

• Experimental research involves experimental investigation and laboratory experience, but it does not accurately investigate the real world.
• Quantitative research is good for the  statistical part of the project, but it may not provide an in-depth understanding of the  topic .
• Also, correlational research will not provide experimental results because it is a technique that assesses the statistical relationship between two variables.

While scientific considerations are a fundamental aspect of the research design, It is equally important that the researcher think practically before deciding on its structure. Here are some questions that you should think of;

• Do you have enough time to gather data and complete the write-up?
• Will you be able to collect the necessary data by interviewing a specific person or visiting a specific location?
• Do you have in-depth knowledge about the  different statistical analysis and data collection techniques to address the research questions  or test the  hypothesis ?

If you think that the chosen research design cannot answer the research questions properly, you can refine your research questions to gain better insight.

Step 2: Data Type you Need for Research

Decide on the type of data you need for your research. The type of data you need to collect depends on your research questions or research hypothesis. Two types of research data can be used to answer the research questions:

Primary Data Vs. Secondary Data

Qualitative vs. quantitative data.

Also, see; Research methods, design, and analysis .

Need help with a thesis chapter?

• Hire an expert from ResearchProspect today!
• Statistical analysis, research methodology, discussion of the results or conclusion – our experts can help you no matter how complex the requirements are.

Step 3: Data Collection Techniques

Once you have selected the type of research to answer your research question, you need to decide where and how to collect the data.

It is time to determine your research method to address the  research problem . Research methods involve procedures, techniques, materials, and tools used for the study.

For instance, a dissertation research design includes the different resources and data collection techniques and helps establish your  dissertation’s structure .

The following table shows the characteristics of the most popularly employed research methods.

Research Methods

Step 4: Procedure of Data Analysis

Use of the  correct data and statistical analysis technique is necessary for the validity of your research. Therefore, you need to be certain about the data type that would best address the research problem. Choosing an appropriate analysis method is the final step for the research design. It can be split into two main categories;

Quantitative Data Analysis

The quantitative data analysis technique involves analyzing the numerical data with the help of different applications such as; SPSS, STATA, Excel, origin lab, etc.

This data analysis strategy tests different variables such as spectrum, frequencies, averages, and more. The research question and the hypothesis must be established to identify the variables for testing.

Qualitative Data Analysis

Qualitative data analysis of figures, themes, and words allows for flexibility and the researcher’s subjective opinions. This means that the researcher’s primary focus will be interpreting patterns, tendencies, and accounts and understanding the implications and social framework.

You should be clear about your research objectives before starting to analyze the data. For example, you should ask yourself whether you need to explain respondents’ experiences and insights or do you also need to evaluate their responses with reference to a certain social framework.

Step 5: Write your Research Proposal

The research design is an important component of a research proposal because it plans the project’s execution. You can share it with the supervisor, who would evaluate the feasibility and capacity of the results  and  conclusion .

Read our guidelines to write a research proposal  if you have already formulated your research design. The research proposal is written in the future tense because you are writing your proposal before conducting research.

The  research methodology  or research design, on the other hand, is generally written in the past tense.

How to Write a Research Design – Conclusion

A research design is the plan, structure, strategy of investigation conceived to answer the research question and test the hypothesis. The dissertation research design can be classified based on the type of data and the type of analysis.

Above mentioned five steps are the answer to how to write a research design. So, follow these steps to  formulate the perfect research design for your dissertation .

ResearchProspect writers have years of experience creating research designs that align with the dissertation’s aim and objectives. If you are struggling with your dissertation methodology chapter, you might want to look at our dissertation part-writing service.

Our dissertation writers can also help you with the full dissertation paper . No matter how urgent or complex your need may be, ResearchProspect can help. We also offer PhD level research paper writing services.

Frequently Asked Questions

What is research design.

Research design is a systematic plan that guides the research process, outlining the methodology and procedures for collecting and analysing data. It determines the structure of the study, ensuring the research question is answered effectively, reliably, and validly. It serves as the blueprint for the entire research project.

How to write a research design?

To write a research design, define your research question, identify the research method (qualitative, quantitative, or mixed), choose data collection techniques (e.g., surveys, interviews), determine the sample size and sampling method, outline data analysis procedures, and highlight potential limitations and ethical considerations for the study.

How to write the design section of a research paper?

In the design section of a research paper, describe the research methodology chosen and justify its selection. Outline the data collection methods, participants or samples, instruments used, and procedures followed. Detail any experimental controls, if applicable. Ensure clarity and precision to enable replication of the study by other researchers.

How to write a research design in methodology?

To write a research design in methodology, clearly outline the research strategy (e.g., experimental, survey, case study). Describe the sampling technique, participants, and data collection methods. Detail the procedures for data collection and analysis. Justify choices by linking them to research objectives, addressing reliability and validity.

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Struggling to find relevant and up-to-date topics for your dissertation? Here is all you need to know if unsure about how to choose dissertation topic.

To help students organise their dissertation proposal paper correctly, we have put together detailed guidelines on how to structure a dissertation proposal.

How to write a hypothesis for dissertation,? A hypothesis is a statement that can be tested with the help of experimental or theoretical research.

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• How It Works

Organizing Academic Research Papers: Types of Research Designs

• Purpose of Guide
• Design Flaws to Avoid
• Glossary of Research Terms
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Choosing a Title
• Making an Outline
• Paragraph Development
• Executive Summary
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tertiary Sources
• What Is Scholarly vs. Popular?
• Qualitative Methods
• Quantitative Methods
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Annotated Bibliography
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• How to Manage Group Projects
• Multiple Book Review Essay
• Reviewing Collected Essays
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Research Proposal
• Acknowledgements

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you can use, not the other way around!

General Structure and Writing Style

Action research design, case study design, causal design, cohort design, cross-sectional design, descriptive design, experimental design, exploratory design, historical design, longitudinal design, observational design, philosophical design, sequential design.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New York University, Spring 2006; Trochim, William M.K. Research Methods Knowledge Base . 2006.

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem as unambiguously as possible. In social sciences research, obtaining evidence relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe a phenomenon. However, researchers can often begin their investigations far too early, before they have thought critically about about what information is required to answer the study's research questions. Without attending to these design issues beforehand, the conclusions drawn risk being weak and unconvincing and, consequently, will fail to adequate address the overall research problem.

 Given this, the length and complexity of research designs can vary considerably, but any sound design will do the following things:

• Identify the research problem clearly and justify its selection,
• Review previously published literature associated with the problem area,
• Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem selected,
• Effectively describe the data which will be necessary for an adequate test of the hypotheses and explain how such data will be obtained, and
• Describe the methods of analysis which will be applied to the data in determining whether or not the hypotheses are true or false.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New Yortk University, Spring 2006.

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out (the action in Action Research) during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and the cyclic process repeats, continuing until a sufficient understanding of (or implement able solution for) the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you?

• A collaborative and adaptive research design that lends itself to use in work or community situations.
• Design focuses on pragmatic and solution-driven research rather than testing theories.
• When practitioners use action research it has the potential to increase the amount they learn consciously from their experience. The action research cycle can also be regarded as a learning cycle.
• Action search studies often have direct and obvious relevance to practice.
• There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you?

• It is harder to do than conducting conventional studies because the researcher takes on responsibilities for encouraging change as well as for research.
• Action research is much harder to write up because you probably can’t use a standard format to report your findings effectively.
• Personal over-involvement of the researcher may bias research results.
• The cyclic nature of action research to achieve its twin outcomes of action (e.g. change) and research (e.g. understanding) is time-consuming and complex to conduct.

Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Locoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605.; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about a phenomenon.

• Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
• A researcher using a case study design can apply a vaiety of methodologies and rely on a variety of sources to investigate a research problem.
• Design can extend experience or add strength to what is already known through previous research.
• Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and extension of methods.
• The design can provide detailed descriptions of specific and rare cases.
• A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
• The intense exposure to study of the case may bias a researcher's interpretation of the findings.
• Design does not facilitate assessment of cause and effect relationships.
• Vital information may be missing, making the case hard to interpret.
• The case may not be representative or typical of the larger problem being investigated.
• If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your intepretation of the findings can only apply to that particular case.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

• Empirical association--a valid conclusion is based on finding an association between the independent variable and the dependent variable.
• Appropriate time order--to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
• Nonspuriousness--a relationship between two variables that is not due to variation in a third variable.
• Causality research designs helps researchers understand why the world works the way it does through the process of proving a causal link between variables and eliminating other possibilities.
• Replication is possible.
• There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
• Not all relationships are casual! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
• Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
• If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and therefore to establish which variable is the actual cause and which is the  actual effect.

Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed.  Thousand Oaks, CA: Pine Forge Press, 2007; Causal Research Design: Experimentation. Anonymous SlideShare Presentation ; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base . 2006.

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, r ather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

• Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
• Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
• The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors  often relies on cohort designs.
• Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
• Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
• Either original data or secondary data can be used in this design.
• In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
• Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
• Because of the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36;  Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Study Design 101 . Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study . Wikipedia.

Cross-sectional research designs have three distinctive features: no time dimension, a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure diffrerences between or from among a variety of people, subjects, or phenomena rather than change. As such, researchers using this design can only employ a relative passive approach to making causal inferences based on findings.

• Cross-sectional studies provide a 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
• Unlike the experimental design where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
• Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
• Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
• Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
• Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
• Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
• Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
• Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical contexts.
• Studies cannot be utilized to establish cause and effect relationships.
• Provide only a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
• There is no follow up to the findings.

Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods. Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design, Application, Strengths and Weaknesses of Cross-Sectional Studies . Healthknowledge, 2009. Cross-Sectional Study . Wikipedia.

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject.
• Descriptive research is often used as a pre-cursor to more quantitatively research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
• If the limitations are understood, they can be a useful tool in developing a more focused study.
• Descriptive studies can yield rich data that lead to important recommendations.
• Appoach collects a large amount of data for detailed analysis.
• The results from a descriptive research can not be used to discover a definitive answer or to disprove a hypothesis.
• Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
• The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999;  McNabb, Connie. Descriptive Research Methodologies . Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design , September 26, 2008. Explorable.com website.

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental Research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

• Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “what causes something to occur?”
• Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
• Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
• Approach provides the highest level of evidence for single studies.
• The design is artificial, and results may not generalize well to the real world.
• The artificial settings of experiments may alter subject behaviors or responses.
• Experimental designs can be costly if special equipment or facilities are needed.
• Some research problems cannot be studied using an experiment because of ethical or technical reasons.
• Difficult to apply ethnographic and other qualitative methods to  experimental designed research studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs . School of Psychology, University of New England, 2000; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Trochim, William M.K. Experimental Design . Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research . Slideshare presentation.

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to. The focus is on gaining insights and familiarity for later investigation or undertaken when problems are in a preliminary stage of investigation.

The goals of exploratory research are intended to produce the following possible insights:

• Familiarity with basic details, settings and concerns.
• Well grounded picture of the situation being developed.
• Generation of new ideas and assumption, development of tentative theories or hypotheses.
• Determination about whether a study is feasible in the future.
• Issues get refined for more systematic investigation and formulation of new research questions.
• Direction for future research and techniques get developed.
• Design is a useful approach for gaining background information on a particular topic.
• Exploratory research is flexible and can address research questions of all types (what, why, how).
• Provides an opportunity to define new terms and clarify existing concepts.
• Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
• Exploratory studies help establish research priorities.
• Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
• The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings.
• The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value in decision-making.
• Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research . Wikipedia.

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute your hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, logs, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

• The historical research design is unobtrusive; the act of research does not affect the results of the study.
• The historical approach is well suited for trend analysis.
• Historical records can add important contextual background required to more fully understand and interpret a research problem.
• There is no possibility of researcher-subject interaction that could affect the findings.
• Historical sources can be used over and over to study different research problems or to replicate a previous study.
• The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
• Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
• Interpreting historical sources can be very time consuming.
• The sources of historical materials must be archived consistentally to ensure access.
• Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
• Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
• It rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

A longitudinal study follows the same sample over time and makes repeated observations. With longitudinal surveys, for example, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study and is sometimes referred to as a panel study.

• Longitudinal data allow the analysis of duration of a particular phenomenon.
• Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
• The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
• Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
• The data collection method may change over time.
• Maintaining the integrity of the original sample can be difficult over an extended period of time.
• It can be difficult to show more than one variable at a time.
• This design often needs qualitative research to explain fluctuations in the data.
• A longitudinal research design assumes present trends will continue unchanged.
• It can take a long period of time to gather results.
• There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study . Wikipedia.

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

• Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe (data is emergent rather than pre-existing).
• The researcher is able to collect a depth of information about a particular behavior.
• Can reveal interrelationships among multifaceted dimensions of group interactions.
• You can generalize your results to real life situations.
• Observational research is useful for discovering what variables may be important before applying other methods like experiments.
• Observation researchd esigns account for the complexity of group behaviors.
• Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and difficult to replicate.
• In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
• There can be problems with bias as the researcher may only "see what they want to see."
• There is no possiblility to determine "cause and effect" relationships since nothing is manipulated.
• Sources or subjects may not all be equally credible.
• Any group that is studied is altered to some degree by the very presence of the researcher, therefore, skewing to some degree any data collected (the Heisenburg Uncertainty Principle).

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010.

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

• Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
• Epistemology -- the study that explores the nature of knowledge; for example, on what does knowledge and understanding depend upon and how can we be certain of what we know?
• Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
• Can provide a basis for applying ethical decision-making to practice.
• Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
• Brings clarity to general guiding practices and principles of an individual or group.
• Philosophy informs methodology.
• Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
• Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
• Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
• Limited application to specific research problems [answering the "So What?" question in social science research].
• Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
• While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
• There are limitations in the use of metaphor as a vehicle of philosophical analysis.
• There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Chapter 4, Research Methodology and Design . Unisa Institutional Repository (UnisaIR), University of South Africa;  Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, D.C.: Falmer Press, 1994; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

• The researcher has a limitless option when it comes to sample size and the sampling schedule.
• Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method. Useful design for exploratory studies.
• There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce extensive.
• Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed.
• The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more sample can be difficult.
• Because the sampling technique is not randomized, the design cannot be used to create conclusions and interpretations that pertain to an entire population. Generalizability from findings is limited.
• Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Rebecca Betensky, Harvard University, Course Lecture Note slides ; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis . Wikipedia.  

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Importance of Research Design — A Quick Overview

Table of Contents

Research design plays a crucial role in conducting successful research studies. It is the blueprint that outlines the entire research process right from the formulation of research questions to the collection and analysis of data.

A well-designed research study ensures that the research objectives are achieved and the results are valid and reliable.

In this article, we will explore the importance of research design and its various aspects in detail.

What is Research Design?

Research design refers to the overall framework that guides the research process. This includes selecting the appropriate research methods, determining the sample size, and developing a data collection plan. A well-designed research study addresses potential biases and confounding factors, allowing researchers to make accurate conclusions based on the data collected. It provides a structured approach to gathering and analyzing data, ensuring that the research findings are trustworthy.

When it comes to selecting the appropriate research methods, researchers must carefully consider the nature of their research question and the type of data they wish to collect. Different research methods, such as surveys, experiments, or interviews, have their own strengths and limitations. For instance, surveys are often used to gather large amounts of data from a large number of participants, while experiments allow researchers to establish cause-and-effect relationships. By understanding the strengths and limitations of different research methods, researchers can choose the most appropriate approach for their study.

Determining the sample size is another crucial aspect of research design. The sample size refers to the number of participants or observations included in the study. A larger sample size generally leads to more reliable results, as it reduces the impact of random variation. However, a larger sample size may also require more resources and time. Researchers must strike a balance between the desired level of precision and the practical constraints of their study. Statistical techniques can help determine the optimal sample size based on factors such as the expected effect size, desired level of confidence, and acceptable margin of error.

Developing a data collection plan is essential to ensure that the research study collects the necessary information to answer the research question. This involves determining what data needs to be collected, how it will be collected, and who will collect it. Researchers must consider the reliability and validity of their data collection methods. Reliability refers to the consistency and stability of the measurements, while validity refers to the accuracy and relevance of the measurements. By using reliable and valid data collection methods, researchers can enhance the credibility of their findings.

A well-designed research study also takes into account potential biases and confounding factors. Biases can occur when certain groups or characteristics are overrepresented or underrepresented in the sample, leading to skewed results. Confounding factors are variables that are related to both the independent and dependent variables, making it difficult to establish a causal relationship. Researchers must identify and control for these biases and confounding factors to ensure that their findings are valid and reliable.

In conclusion, research design is a crucial aspect of any research study. It provides a structured framework for selecting research methods, determining sample size, and developing a data collection plan. By carefully considering these aspects and addressing potential biases and confounding factors, researchers can ensure that their findings are trustworthy and contribute to the existing body of knowledge.

How Research Design Impacts Data Analysis

The design of a research study has a significant impact on the analysis of data. A poorly designed study may produce biased results, making it difficult to draw meaningful conclusions. On the other hand, a well-designed study ensures that the data collected is suitable for the analysis methods employed. It enables researchers to use appropriate statistical techniques, ensuring that the results are valid and reliable.

When considering the impact of research design on data analysis, it is important to understand the various components that make up a well-designed study. One crucial aspect is the selection and assignment of participants. In order to minimize bias and ensure that the results are generalizable to the target population, researchers often employ random assignment. This means that participants are randomly assigned to different groups or conditions, reducing the likelihood of any pre-existing differences between the groups that could influence the results.

In addition to random assignment, a well-designed research design also considers the sample size. As mentioned before, larger sample size generally provides more reliable results, as it reduces the impact of random variation. With a larger sample size, researchers can have greater confidence in the generalizability of their findings.

Furthermore, a well-designed research design takes into account the control of confounding variables. By carefully controlling for these variables, researchers can isolate the effects of the independent variable and accurately assess its impact on the dependent variable.

Consider a study that aims to compare the effectiveness of two different teaching methods on student performance. A well-designed research design would involve randomly assigning students to either the experimental group or the control group. The experimental group would receive one teaching method, while the control group would receive the other. By controlling for factors such as prior knowledge, motivation, and socioeconomic status, researchers can ensure that any differences in performance between the two groups can be attributed to the teaching method itself.

A well-designed research design also considers the ethical implications of the study. Researchers must ensure that the study is conducted in an ethical manner, taking into account the well-being and rights of the participants. This includes obtaining informed consent, maintaining confidentiality, and minimizing any potential harm or discomfort to the participants.

Benefits of an Effective Research Design

An effective research design offers the following benefits:

• It ensures that the research objectives are clearly defined and aligned with the research questions.
• By carefully planning the research design, researchers can identify potential limitations and address them appropriately.
• It saves time and resources, as it ensures that data collection methods are appropriate and relevant.
• An effective research design supports the reproducibility of the study. When the research design is well-documented and clearly outlined, other researchers can replicate the study and validate the findings.
• It strengthens the overall body of scientific knowledge and enhances the credibility of the research.

Planning a Successful Research Design

Planning a successful research design involves careful consideration of various factors. Researchers must define the research problem and establish clear research questions or hypotheses. They should also determine the appropriate research approach, such as qualitative, quantitative, or mixed methods, based on the research objectives.

Furthermore, researchers must select an appropriate sample size and sampling method to ensure the representativeness of the data. They should also consider ethical considerations, ensuring that participants' rights and privacy are protected throughout the research process. Planning a successful research design requires attention to detail and a thorough understanding of the research objectives and methodology.

Exploring the Different Types of Research Design

There are various types of research designs, each with its own strengths and limitations. These include experimental designs, correlational designs, descriptive designs, and qualitative designs, among others. The choice of research design depends on multiple factors, such as the research question, the available resources, and the nature of the data being collected.

Experimental designs, for example, are commonly used to determine cause-and-effect relationships between variables. Correlational designs, on the other hand, examine the relationship between variables without manipulating them. Descriptive designs provide a detailed description of a particular phenomenon or population, while qualitative designs focus on understanding participants' experiences and perspectives.

The Role of Research Design in Scientific Research

Research design is fundamental to scientific research. It ensures that studies are conducted in a systematic and rigorous manner, allowing for the replication and validation of findings. A well-designed research study contributes to the advancement of knowledge, providing evidence-based insights that can inform decision-making and policy development.

Moreover, research design helps researchers control for confounding variables and biases that may affect the outcomes of a study. By explicitly outlining the research methods and procedures, researchers can minimize the impact of extraneous factors and increase the internal validity of their findings. This enables researchers to draw accurate conclusions and make meaningful contributions to their respective fields of study.

Common Pitfalls to Avoid in Research Design

While research design is crucial, there are common pitfalls that researchers should be aware of and avoid. One common pitfall is a lack of clarity in research objectives and questions. It is essential to clearly define the research problem and develop specific research questions or hypotheses to guide the study.

Another common pitfall is inadequate sample size or biased sampling methods. Researchers must ensure that their sample is representative of the population of interest to generalize the findings. Additionally, using inappropriate data collection methods or analysis techniques can lead to inaccurate results and misleading conclusions.

In conclusion, research design is of paramount importance in conducting successful research studies. It provides a structure and framework for the entire research process, ensuring that the research objectives are achieved and the results are valid and reliable. An effective research design supports accurate data analysis, enhances reproducibility, and contributes to the overall body of scientific knowledge. Researchers must carefully plan and consider various aspects of research design to maximize the quality and impact of their studies.

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Research Design: Definition, Types, Characteristics & Study Examples

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A research design is the blueprint for any study. It's the plan that outlines how the research will be carried out. A study design usually includes the methods of data collection, the type of data to be gathered, and how it will be analyzed. Research designs help ensure the study is reliable, valid, and can answer the research question.

Behind every groundbreaking discovery and innovation lies a well-designed research. Whether you're investigating a new technology or exploring a social phenomenon, a solid research design is key to achieving reliable results. But what exactly does it means, and how do you create an effective one? Stay with our paper writers and find out:

• Detailed definition
• Types of research study designs
• How to write a research design
• Useful examples.

Whether you're a seasoned researcher or just getting started, understanding the core principles will help you conduct better studies and make more meaningful contributions.

What Is a Research Design: Definition

Research design is an overall study plan outlining a specific approach to investigating a research question . It covers particular methods and strategies for collecting, measuring and analyzing data. Students  are required to build a study design either as an individual task or as a separate chapter in a research paper , thesis or dissertation .

Before designing a research project, you need to consider a series aspects of your future study:

• Research aims What research objectives do you want to accomplish with your study? What approach will you take to get there? Will you use a quantitative, qualitative, or mixed methods approach?
• Type of data Will you gather new data (primary research), or rely on existing data (secondary research) to answer your research question?
• Sampling methods How will you pick participants? What criteria will you use to ensure your sample is representative of the population?
• Data collection methods What tools or instruments will you use to gather data (e.g., conducting a survey , interview, or observation)?
• Measurement  What metrics will you use to capture and quantify data?
• Data analysis  What statistical or qualitative techniques will you use to make sense of your findings?

By using a well-designed research plan, you can make sure your findings are solid and can be generalized to a larger group.

Research design example

You are going to investigate the effectiveness of a mindfulness-based intervention for reducing stress and anxiety among college students. You decide to organize an experiment to explore the impact. Participants should be randomly assigned to either an intervention group or a control group. You need to conduct pre- and post-intervention using self-report measures of stress and anxiety.

What Makes a Good Study Design? 

To design a research study that works, you need to carefully think things through. Make sure your strategy is tailored to your research topic and watch out for potential biases. Your procedures should be flexible enough to accommodate changes that may arise during the course of research. 

A good research design should be:

• Clear and methodologically sound
• Feasible and realistic
• Knowledge-driven.

By following these guidelines, you'll set yourself up for success and be able to produce reliable results.

Research Study Design Structure

A structured research design provides a clear and organized plan for carrying out a study. It helps researchers to stay on track and ensure that the study stays within the bounds of acceptable time, resources, and funding.

A typical design includes 5 main components:

• Research question(s): Central research topic(s) or issue(s).
• Sampling strategy: Method for selecting participants or subjects.
• Data collection techniques: Tools or instruments for retrieving data.
• Data analysis approaches: Techniques for interpreting and scrutinizing assembled data.
• Ethical considerations: Principles for protecting human subjects (e.g., obtaining a written consent, ensuring confidentiality guarantees).

Research Design Essential Characteristics

Creating a research design warrants a firm foundation for your exploration. The cost of making a mistake is too high. This is not something scholars can afford, especially if financial resources or a considerable amount of time is invested. Choose the wrong strategy, and you risk undermining your whole study and wasting resources. 

To avoid any unpleasant surprises, make sure your study conforms to the key characteristics. Here are some core features of research designs:

• Reliability   Reliability is stability of your measures or instruments over time. A reliable research design is one that can be reproduced in the same way and deliver consistent outcomes. It should also nurture accurate representations of actual conditions and guarantee data quality.
• Validity For a study to be valid , it must measure what it claims to measure. This means that methodological approaches should be carefully considered and aligned to the main research question(s).
• Generalizability Generalizability means that your insights can be practiced outside of the scope of a study. When making inferences, researchers must take into account determinants such as sample size, sampling technique, and context.
• Neutrality A study model should be free from personal or cognitive biases to ensure an impartial investigation of a research topic. Steer clear of highlighting any particular group or achievement.

Key Concepts in Research Design

Now let’s discuss the fundamental principles that underpin study designs in research. This will help you develop a strong framework and make sure all the puzzles fit together.

Primary concepts

Types of Approaches to Research Design

Study frameworks can fall into 2 major categories depending on the approach to compiling data you opt for. The 2 main types of study designs in research are qualitative and quantitative research. Both approaches have their unique strengths and weaknesses, and can be utilized based on the nature of information you are dealing with. 

Quantitative Research  

Quantitative study is focused on establishing empirical relationships between variables and collecting numerical data. It involves using statistics, surveys, and experiments to measure the effects of certain phenomena. This research design type looks at hard evidence and provides measurements that can be analyzed using statistical techniques. 

Qualitative Research 

Qualitative approach is used to examine the behavior, attitudes, and perceptions of individuals in a given environment. This type of study design relies on unstructured data retrieved through interviews, open-ended questions and observational methods. 

If you need your study done yesterday, leave StudyCrumb a “ write my research paper for me ” notice and have your project completed by experts.

Types of Research Designs & Examples

Choosing a research design may be tough especially for the first-timers. One of the great ways to get started is to pick the right design that will best fit your objectives. There are 4 different types of research designs you can opt for to carry out your investigation:

• Experimental
• Correlational
• Descriptive
• Diagnostic/explanatory.

For more advanced studies, you can even combine several types. Mixed-methods research may come in handy when exploring complex phenomena that cannot be adequately captured by one method alone.

Below we will go through each type and offer you examples of study designs to assist you with selection.

1. Experimental

In experimental research design , scientists manipulate one or more independent variables and control other factors in order to observe their effect on a dependent variable. This type of research design is used for experiments where the goal is to determine a causal relationship. 

Its core characteristics include:

• Randomization
• Manipulation
• Replication.

A pharmaceutical company wants to test a new drug to investigate its effectiveness in treating a specific medical condition. Researchers would randomly assign participants to either a control group (receiving a placebo) or an experimental group (receiving the new drug). They would rigorously control all variables (e.g, age, medical history) and manipulate them to get reliable results.

2. Correlational

Correlational study is used to examine the existing relationships between variables. In this type of design, you don’t need to manipulate other variables. Here, researchers just focus on observing and measuring the naturally occurring relationship.

Correlational studies encompass such features: 

• Data collection from natural settings
• No intervention by the researcher
• Observation over time.

A research team wants to examine the relationship between academic performance and extracurricular activities. They would observe students' performance in courses and measure how much time they spend engaging in extracurricular activities.

3. Descriptive 

Descriptive research design is all about describing a particular population or phenomenon without any interruption. This study design is especially helpful when we're not sure about something and want to understand it better.

Descriptive studies are characterized by such features:

• Random and convenience sampling
• Observation
• No intervention.

A psychologist wants to understand how parents' behavior affects their child's self-concept. They would observe the interaction between children and their parents in a natural setting. Gathered information will help her get an overview of this situation and recognize some patterns.

4. Diagnostic

Diagnostic or explanatory research is used to determine the cause of an existing problem or a chronic symptom. Unlike other types of design, here scientists try to understand why something is happening. 

Among essential hallmarks of explanatory studies are: 

• Testing hypotheses and theories
• Examining existing data
• Comparative analysis.

A public health specialist wants to identify the cause of an outbreak of water-borne disease in a certain area. They would inspect water samples and records to compare them with similar outbreaks in other areas. This will help to uncover reasons behind this accident.

How to Design a Research Study: Step-by-Step Process

When designing your research don't just jump into it. It's important to take the time and do things right in order to attain accurate findings. Follow these simple steps on how to design a study to get the most out of your project.

1. Determine Your Aims 

The first step in the research design process is figuring out what you want to achieve. This involves identifying your research question, goals and specific objectives you want to accomplish. Think whether you want to explore a specific issue or develop a new theory? Setting your aims from the get-go will help you stay focused and ensure that your study is driven by purpose. 

Once  you are clear with your goals, you need to decide on the main approach. Will you use qualitative or quantitative methods? Or perhaps a mixture of both?

2. Select a Type of Research Design

Choosing a suitable design requires considering multiple factors, such as your research question, data collection methods, and resources. There are various research design types, each with its own advantages and limitations. Think about the kind of data that would be most useful to address your questions. Ultimately, a well-devised strategy should help you gather accurate data to achieve your objectives.

3. Define Your Population and Sampling Methods

To design a research project, it is essential to establish your target population and parameters for selecting participants. First, identify a cohort of individuals who share common characteristics and possess relevant experiences. 

For instance, if you are researching the impact of social media on mental health, your population could be young adults aged 18-25 who use social media frequently.

With your population in mind, you can now choose an optimal sampling method. Sampling is basically the process of narrowing down your target group to only those individuals who will participate in your study. At this point, you need to decide on whether you want to randomly choose the participants (probability sampling) or set out any selection criteria (non-probability sampling). 

To examine the influence of social media on mental well-being, we will divide a whole population into smaller subgroups using stratified random sampling . Then, we will randomly pick participants from each subcategory to make sure that findings are also true for a broader group of young adults.

4. Decide on Your Data Collection Methods

When devising your study, it is also important to consider how you will retrieve data.  Depending on the type of design you are using, you may deploy diverse methods. Below you can see various data collection techniques suited for different research designs. 

Data collection methods in various studies

Additionally, if you plan on integrating existing data sources like medical records or publicly available datasets, you want to mention this as well. 

5. Arrange Your Data Collection Process

Your data collection process should also be meticulously thought out. This stage involves scheduling interviews, arranging questionnaires and preparing all the necessary tools for collecting information from participants. Detail how long your study will take and what procedures will be followed for recording and analyzing the data. 

State which variables will be studied and what measures or scales will be used when assessing each variable.

Measures and scales 

Measures and scales are tools used to quantify variables in research. A measure is any method used to collect data on a variable, while a scale is a set of items or questions used to measure a particular construct or concept. Different types of scales include nominal, ordinal, interval, or ratio , each of which has distinct properties

Operationalization 

When working with abstract information that needs to be quantified, researchers often operationalize the variable by defining it in concrete terms that can be measured or observed. This allows the abstract concept to be studied systematically and rigorously. 

Operationalization in study design example

If studying the concept of happiness, researchers might operationalize it by using a scale that measures positive affect or life satisfaction. This allows us to quantify happiness and inspect its relationship with other variables, such as income or social support.

Remember that research design should be flexible enough to adjust for any unforeseen developments. Even with rigorous preparation, you may still face unexpected challenges during your project. That’s why you need to work out contingency plans when designing research.

6. Choose Data Analysis Techniques

It’s impossible to design research without mentioning how you are going to scrutinize data. To select a proper method, take into account the type of data you are dealing with and how many variables you need to analyze. 

Qualitative data may require thematic analysis or content analysis.

Quantitative data, on the other hand, could be processed with more sophisticated statistical analysis approaches such as regression analysis, factor analysis or descriptive statistics.

Finally, don’t forget about ethical considerations. Opt for those methods that minimize harm to participants and protect their rights.

Research Design Checklist

Having a checklist in front of you will help you design your research flawlessly.

• checkbox I clearly defined my research question and its significance.
• checkbox I considered crucial factors such as the nature of my study, type of required data and available resources to choose a suitable design.
• checkbox A sample size is sufficient to provide statistically significant results.
• checkbox My data collection methods are reliable and valid.
• checkbox Analysis methods are appropriate for the type of data I will be gathering.
• checkbox My research design protects the rights and privacy of my participants.
• checkbox I created a realistic timeline for research, including deadlines for data collection, analysis, and write-up.
• checkbox I considered funding sources and potential limitations.

Bottom Line on Research Design & Study Types

Designing a research project involves making countless decisions that can affect the quality of your work. By planning out each step and selecting the best methods for data collection and analysis, you can ensure that your project is conducted professionally.

We hope this article has helped you to better understand the research design process. If you have any questions or comments, ping us in the comments section below.

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FAQ About Research Study Designs

1. what is a study design.

Study design, or else called research design, is the overall plan for a project, including its purpose, methodology, data collection and analysis techniques. A good design ensures that your project is conducted in an organized and ethical manner. It also provides clear guidelines for replicating or extending a study in the future.

2. What is the purpose of a research design?

The purpose of a research design is to provide a structure and framework for your project. By outlining your methodology, data collection techniques, and analysis methods in advance, you can ensure that your project will be conducted effectively.

3. What is the importance of research designs?

Research designs are critical to the success of any research project for several reasons. Specifically, study designs grant:

• Clear direction for all stages of a study
• Validity and reliability of findings
• Roadmap for replication or further extension
• Accurate results by controlling for potential bias
• Comparison between studies by providing consistent guidelines.

By following an established plan, researchers can be sure that their projects are organized, ethical, and reliable.

4. What are the 4 types of study designs?

There are generally 4 types of study designs commonly used in research:

• Experimental studies: investigate cause-and-effect relationships by manipulating the independent variable.
• Correlational studies: examine relationships between 2 or more variables without intruding them.
• Descriptive studies: describe the characteristics of a population or phenomenon without making any inferences about cause and effect.
• Explanatory studies: intended to explain causal relationships.

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Research Design And Methods Essay Samples

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Topic: Food , Education , Focus , Students , Community , Information , Design , Study

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Published: 03/17/2020

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Research design

This refers to the plan, structure and format of any scientific or statistical work. It serves the purpose of guiding the researcher in his study and will set out the framework to be used. Research design will basically cover the data collection process, tools of collecting such data, how the tools will be used to collect data and how to analyze the collected data into a useful form (Gosling, 2014). A problem will be raised by researcher in which he will carry out his course study to draw an answer through collecting data (Meyer, et al, 2012). A research design is an essential component while planning to carry out a research on a particular subject or population. The characteristics of the subject determine the methods of data collection to be used in the research. Furthermore the instruments and the means of their deployment are determined during the research design. In this paper, we delve into the research methods in an educational institution. The research will take place at a local high school to determine the student’s preferences in accordance to meals offered by the school.

Characteristics of the Organization

This research will cover the Edgewood Senior High School, Ashtabula in Ohio. This is a very prominent school that excels in many activities that are offered in the school curriculum. The school was started in the early 1960’s to cater for the growing need for better education in the locality. Athletics make the backbone of the sporting calendar to the school. Therefore this research will take into consideration the effect of the meals given to the students on their performance mainly in the field. There has been a problem in the high school such that more than 40% of the students do not take their lunch portions. This makes a lot of food to go to waste thereby draining the resources offered by the federal government. The research is primarily aimed at finding and amicable solution to the problem and if not possible develops better ways of feeding the students at the school. The research organization being an educational institution also ensures that there will be a wide range of data that can be used for analysis. This therefore dictates the use of methods that will cover the school efficiently while at the same time using the fewest resources as possible.

Research Design Process

The research process is as follows: Statement of problem is identified; making a plan how to start actual research is determined; determining research type to use and stating methods to use. Below are some of the most significant research design methods to be used

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. Here a control group can be selected to be another high school within the locality. The high school should have a big number of the students taking their meals at the cafeteria. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project (Jaksić, F. 1981).

Philosophical Design

This is empathized as more as a wide approach to studying a research problem than a methodological design, philosophic analytical review and argument is aimed to dispute deeply rooted, frequently unmanaged, assumptions laying an area of study (Jaksić, F. 1981).

Sequential Design

This is research done that is deliberate in action, arranged approach. It is serial in nature. The stages follow each other in succession. After completion of one, the other will start. The former stage (output) will be the input of the new stage. This will take place until data extracted is enough for basing judgments on the theory. In this study, sample size is not determined. Researcher will analyze each sample and may accept the null hypothesis or accept the alternative hypothesis. He may also decide to select other pool of subjects and start carrying out the study again. Researcher can use a countless number of subjects before deciding whether to accept the alternative or null hypothesis. Using a quantitative model, a sequential study will utilize sampling and stratified techniques to collect data and apply statistical techniques to analyze collected data. Using a qualitative framework, sequential studies will utilize samples of group’s individuals [age brackets] and use qualitative techniques such as interviewing or observing, to collect information from each and every sample

Other main factors to consider

Exploiting all avenues of research environment (Exploratory study) This is a vital role in any research problem (Lawson, A. E. 2000). The researcher will define the study taking place. This is common in research studies where no other researcher has conducted any study on and it the environment of study is not known to research (Campana, P., & Varese, F. 2012). Such kind of study will lack any formal plan used in project study and is only meant to get a writer familiarized. Description in Study- This study seeks to provide an in depth answer to the problem posed in the form of question to the researcher. Such a study will give more information as compared to an exploratory study conducted (Robinson, 2004). The study is better compared to other research methods since the writer is able to give all details relating to the world and how it is. This is through study of possible trends and patterns followed by a certain variable and if there is any linkage to that effect. An example of descriptive question asked can be: "How often?", “What percentage", “What amount"," what proportion", "what is", “what are”. The following is a list of questions where descriptive study is brought out clearly; Question: What percentage of students takes lunch? Question: Which meals are the most popular among the students? Variable: Calories. Group: Students. In each of the descriptive questions we are quantifying the specific variables we require to ask (Sanchez Martin, et al., 2000). In our case above the descriptive questions seek to determine the frequency or the number. You may use descriptive questions to ask about percentage and counts involved.

Analytical study

As the name suggests the study carried out is explanatory in nature. Analytical studies will link the study of the cause to actual causes. The study usually will lead to an action. Analytical research is structured in form unlike exploration study. Exploratory study is used to provide qualitative data in research process (Xing, Q., Hulin, W., & Rui, H. 2013).A researcher will have to use his knowledge to determine how exploratory research should be and should not be used in his course work (Sartor, Maureen A., et Al).Exploratory research will involve the researcher asking people questions and taking note of the responds made during the study (Data analysis techniques). The researcher will ask questions will guide respondent but will be semi-structured and not formal in nature.

Exploratory Techniques to be used

Focus group interviews This is a small group of individuals usually six to a maximum of fifteen people and will include a moderator who will guide the group in discussing the agenda of the meeting (Singer, F. 2007).Researchers will ask the group specific questions related to what is being researched. Focus groups are selected randomly by the researcher and will be done so to achieve convenience of the researcher and respondents Brace, I. (2008). Focus groups will have a variety of advantages and disadvantages depending on the scenario at hand. This method provides an impromptu scenario where the data that is to be collected will be rarely influenced by anything. It also offers the researchers an opportunity to take information that is tailored specifically to the subject at hand. In this research the student groups will provide varied information on their preferences and even give reasons to why some don’t take their meals (Jaksić, F. 1981). Focus groups will be in different forms namely (Types of focus groups).Two-Way Focus Group, Moderating focus groups, moderator focus groups, Dueled moderating focus groups, Client focus participation group, Respondent driven moderator group, Small focus groups also known as mini groups, Teleconferenced focus groups and Online driven focus groups (Brace, I. 2008). Expert undertaken surveys: A researcher may decide to rely on expert survey information instead of undertaking a survey which he is not sure of. In expert surveys, a list of question is prepared by the researcher which is open ended structure. This will ensure that experts have a greater extent of freedom to place on answering questions asked (Tam, V. Y., Shen, L. Y., & Ochoa, J. 2013d). The expert will use their acquired skills and expertise to give detailed answers useful in the research process. In relation to this organization, Looking at previous instances can give the researchers an opportunity to have beforehand information regarding the subject matter. Looking at previous studies in other schools at the locality will enable the researchers to gather more data that can be used in critically analyzing the data collected in the research. This is a very significant component because it prepares the researchers for the obstacles that may be encountered in the research. Such obstacles may include non cooperation, inconclusive data and unreliable data (Jaksić, F. 1981). These surveys also need to have a specific subject to ensure that the jargon and other unwanted information are done away with. It will eventually save a lot of time and resources to be used in conducting the research. Conducting interviews: Here depth interview will be conducted. Depth interviews are somehow more or less the same to focus groups, but have a deeper need of acquiring information about feelings of customers and the general public about anything e.g. Product( Kluga, et al., 2012). For this study, this is the most effective method to carry out the research. The personal interviews should be carried out systematically and should be able to carry all the required information. The interviews should be divided to cover those who take the meals and those who don’t. For those who depend on the school for meals, the quality of the meals should be the most important area to concentrate on (Jaksić, F. 1981). The questions should also be formulated in such a way that the students easily understand them. Some of the questions may include, “Are the meals sufficient?”, “Is the quality of the food good?”” how many times in a week do you take the meals at the school?” For the students that do take meals, the questions should be more engaging than the above group. Furthermore, these interviews should be deeper since the students may have more concrete reasons to avoid taking meals at the school dining facility (Lawson, 2000). This group of students can provide a more detailed data set towards knowing what influence their choices. Some of the questions to ask this group include, “Why do you miss the meals at the dining hall?”, “Is the food offered at the institution up to standard?” Projective Techniques: This is the use of opinions, beliefs and attitudes of respondents to obtain research data (Lawson, 2000). This method is deployed to mine what is hidden by the interviewees. It enables the researchers to relate what the interviewees say and the information that the researchers may presume is being withheld. Regarding this research, the students who skip meals may deliberately holdback important information regarding the quality of food. It may be due to the fear of being in bad books with the schools administration. This technique can be useful in covering the students with diverse ethnic and cultural origins. Students with Asian backgrounds may find it hard to voice their opinions because of the model of the family that they are raised in. Their culture is bent on respecting the authorities above anyone else (Campana, P., & Varese, F. 2012). In order for this technique to be successful, the research group will have to source for some professionals who can explain certain behaviors during the interviews. Using open ended questions: This is similar to expert surveys in a way. It gives researcher’s ability to get views, comments, complaints, feelings, and attitude and ensure respondents have a forum to air their view of things (Guthery, F. 2007). The students will have a good opportunity to relay their feelings on the subject matter. It will enable them to give a much more detailed account on the quality of the food in the dining halls. Furthermore, it gives them a chance to feel free during the interview and thereby will provide much more relevant information to the researchers (Robinson, A. 2004).

Below are some examples;-

Research Design will take 2 forms mainly which includes, Generating of data from various sources: This includes using data collection methods to generate data. This can be through the use of questionnaires, doing of experiments, course studies undertaken and carrying out ethnographic studies (Robinson, A. 2004).. Analysis of existing and generated data testing of data will be in two main forms which are; Using numerical data analysis where the modeling of statistical data takes place and secondary data analysis. Using textual data to analyze which includes: discourse analysis, content analysis among other methods (Singer, F. 2007).

How the research will be conducted

Planning for the research is very essential. This will determine the quality of the data collected and the overall reliability of the answers given by the interviewees. The research will be divided into different portions to cover the whole school and capture the different perspectives pertaining the subject matter. (Campana, P., & Varese, F. 2012).

Survey on the Students

This is the most important segment of the research. They are directly involved in the matter and are the ones that consume the food provided by the institution. It is therefore paramount that the methods of interview are not threatening since many may give false information. Furthermore the questions will have one backbone and will essential aim at getting the reasons behind why some don’t consume the food at the dining hall. In this group, employing both qualitative and quantitative methods will help get a good set of data. Some of the research methods must involve direct communication with the students. The other ones will need observation especially on the ones who rarely take their food at the dining hall (Robinson, A. 2004).

Survey on the Catering staff

These researches will provide complementary data to the one gained from the students. The staff can provide more data on the amount of food that is received by the school and whether it is of acceptable quality. Furthermore, the staff at the dining hall may have greater information and may offer more conclusive data about the students’ feeding habits (Singer, F. 2007). The researchers are also supposed to take an impromptu visit to the cooking area. This should however be preplanned with the school administration. The researchers should be provided with passes to be able to access the kitchen. Once in the kitchen, observation and taking of notes should be done immediately to prevent the staff from changing the environment to suit their words (Campana, P., & Varese, F. 2012).

Survey on the school administration

The school administration is supposed to cater for all the students in the school. However, failure of some of the students to consume the food provided may point to a disconnect within the school policy. The department involved should be assessed. School records can provide enough data about the amount spent and the type of food bought by the administration. Furthermore, it should be noted that there may be some obstacles in this section. Some of the staff involved may deliberately hide some information if they have a hand in the problem. To counter this, the research should also look at the documents of surrounding schools to get a general scenario. After that, the information gained should tally with others because the institution is government funded (Brace, I. 2008) .

The research design methods should be tailored to a specific subject. The characteristics of the subject matter should be studied extensively first. This will ensure that the type of questions formulated fit into the program. Furthermore, the methods and designs need to be determined before the research takes place.

List of References

Brace, I. (2008). Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research. London: Kogan Page. Campana, P., & Varese, F. (2012). Listening to the wire: criteria and techniques for the quantitative Analysis of phone intercepts. Trends In Organized Crime, 15(1), 13-30. Gosling, E. (2014). New Science Museum Reseach Centre designs inspired by 'sitting under a tree on a summer's day'. Design Week (Online Edition), 7. 23-29. Guthery, F. S. (2007). Deductive and Inductive Methods of Accumulating Reliable Knowledge in Wildlife Science. Journal Of Wildlife Management, 71(1), 222-225. doi:10.2193.2006-276 Jaksić, F. M. (1981). Recognition of Morphological Adaptations in Animals: The Hypothetico- Deductive Method. Bioscience, 31(9), 667-670. Lawson, A. E. (2000). The Generality of Hypothetico-Deductive Reasoning: Making Scientific Thinking Explicit. American Biology Teacher (National Association Of Biology Teachers), 62(7), 482. Meyer, W., Caprioara-Buda, M., Jeynov, B., Corbisier, P., Trapmann, S., & Emons, H. (2012). The impactof analytical quality criteria and data evaluation on the quantification of genetically modified organisms. European Food Research & Technology, 235(4), 597-610. doi:10.1007/s00217-012- 1787-7. Robinson, A. (2004). Preserving correlation while modelling diameter distributions. Canadian Sartor, Maureen A., et al. "Genomewide Analysis Of Aryl Hydrocarbon Receptor Binding Targets Reveals An Extensive Array Of Gene Clusters That Control Morphogenetic And Developmental Programs." Environmental Health Perspectives 117.7 (2009): 1139-1146. GreenFILE. Web. 27 Nov. 2014. Sánchez-Martín, M. J., Sánchez-Camazano, M., & Lorenzo, L. F. (2000). Cadmium and Lead

Tam, V. Y., Shen, L. Y., & Ochoa, J. (2013). Design for Green Property Development in Developing Cities. Journal Of Professional Issues In Engineering Education & Practice, 139(4), 310-316. doi:10.1061/(ASCE)EI.1943-5541.0000161 Singer, F. (2007). Dualism, Science, and Statistics. Bioscience, 57(9), 778-782. doi:10.1641/B570910 Xing, Q., Hulin, W., & Rui, H. (2013). The impact of quantile and rank normalization procedure testing power of gene differential expression analysis. BMC Bioinformatics, 14(1), 1-10.

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Research Design vs. Research Methods

What's the difference.

Research design and research methods are two essential components of any research study. Research design refers to the overall plan or structure of the study, outlining the objectives, research questions, and the overall approach to be used. It involves making decisions about the type of study, the target population, and the data collection and analysis techniques to be employed. On the other hand, research methods refer to the specific techniques and tools used to gather and analyze data. This includes selecting the appropriate sampling method, designing surveys or interviews, and choosing statistical tests for data analysis. While research design provides the framework for the study, research methods are the practical tools used to implement the design and collect the necessary data.

Further Detail

Introduction.

Research is a systematic process that aims to gather and analyze information to answer specific questions or solve problems. It involves careful planning and execution to ensure reliable and valid results. Two key components of any research study are the research design and research methods. While they are closely related, they serve distinct purposes and have different attributes. In this article, we will explore and compare the attributes of research design and research methods.

Research Design

Research design refers to the overall plan or strategy that guides the entire research process. It outlines the structure and framework of the study, including the objectives, research questions, and the overall approach to be used. The research design provides a roadmap for researchers to follow, ensuring that the study is conducted in a systematic and organized manner.

One of the key attributes of research design is its flexibility. Researchers can choose from various research designs, such as experimental, correlational, descriptive, or exploratory, depending on the nature of their research questions and the available resources. Each design has its own strengths and limitations, and researchers must carefully consider these factors when selecting the most appropriate design for their study.

Another important attribute of research design is its ability to establish the causal relationship between variables. Experimental research designs, for example, are specifically designed to determine cause and effect relationships by manipulating independent variables and measuring their impact on dependent variables. This attribute is particularly valuable when researchers aim to make causal inferences and draw conclusions about the effectiveness of interventions or treatments.

Research design also plays a crucial role in determining the generalizability of the findings. Some research designs, such as case studies or qualitative research, may provide rich and in-depth insights into a specific context or phenomenon but may lack generalizability to a larger population. On the other hand, quantitative research designs, such as surveys or experiments, often aim for a representative sample and strive for generalizability to a broader population.

Furthermore, research design influences the data collection methods and tools used in a study. It helps researchers decide whether to use qualitative or quantitative data, or a combination of both, and guides the selection of appropriate data collection techniques, such as interviews, observations, questionnaires, or experiments. The research design ensures that the chosen methods align with the research objectives and provide the necessary data to answer the research questions.

Research Methods

Research methods, on the other hand, refer to the specific techniques and procedures used to collect and analyze data within a research study. While research design provides the overall framework, research methods are the practical tools that researchers employ to gather the necessary information.

One of the key attributes of research methods is their diversity. Researchers can choose from a wide range of methods, such as surveys, interviews, observations, experiments, case studies, content analysis, or statistical analysis, depending on the nature of their research questions and the available resources. Each method has its own strengths and limitations, and researchers must carefully select the most appropriate methods to ensure the validity and reliability of their findings.

Another important attribute of research methods is their ability to provide empirical evidence. By collecting data through systematic and rigorous methods, researchers can obtain objective and measurable information that can be analyzed and interpreted. This attribute is crucial for generating reliable and valid results, as it ensures that the findings are based on evidence rather than personal opinions or biases.

Research methods also play a significant role in ensuring the ethical conduct of research. Ethical considerations, such as informed consent, privacy protection, and minimizing harm to participants, are essential in any research study. The choice of research methods should align with these ethical principles and guidelines to ensure the well-being and rights of the participants.

Furthermore, research methods allow researchers to analyze and interpret the collected data. Statistical analysis, for example, enables researchers to identify patterns, relationships, and trends within the data, providing a deeper understanding of the research questions. The choice of appropriate analysis methods depends on the nature of the data and the research objectives, and researchers must possess the necessary skills and knowledge to conduct the analysis accurately.

Lastly, research methods contribute to the reproducibility and transparency of research. By clearly documenting the methods used, researchers enable others to replicate the study and verify the findings. This attribute is crucial for the advancement of knowledge and the validation of research results.

Research design and research methods are two essential components of any research study. While research design provides the overall plan and structure, research methods are the practical tools used to collect and analyze data. Both have distinct attributes that contribute to the reliability, validity, and generalizability of research findings. By understanding and carefully considering the attributes of research design and research methods, researchers can conduct high-quality studies that contribute to the advancement of knowledge in their respective fields.

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