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How to Start an RV Park

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on June 5, 2024

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Recreational vehicles are a popular means of travel in the U.S. and are a less expensive option than vacationing in hotels. In fact, more the 11 million households in the U.S. own an RV, and people rent RVs as well, making the campground and RV park worth nearly $9 billion. 

If you have a love of RVing, you could start your own RV park and get in on that industry.

But first, you’ll need some business know-how. Luckily, this step-by-step guide details all the business insights you need to start a successful RV park.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Work in the great outdoors
• Give people a comfortable place to rest and have fun
• Market is rebounding after the pandemic
• Requires a large investment
• Have to find suitable land

RV park industry trends

Industry size and growth.

• Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
• Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
• Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

• Many RV parks have become communities with many amenities and activities.
• RV parks are getting so busy that people have to book them far in advance.
• Current fuel prices are keeping some RVers from going on the road.
• Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

• Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
• Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

• Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
• Average level of education – The average campground manager has a bachelor’s degree.
• Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

• Funding the startup costs
• Finding suitable land

Related Business Ideas

How to Start a Campground

How to Start a Bike Shop

How to Start an RV Rental Business

Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

• Make a list of RV parks that offer similar services. 
• Review your competitors’ services– their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

• Demand Analysis: Research local tourism and RV traffic patterns.
• Accessibility: Near major roads with clear entry/exit points.
• Size & Topography: Ample space, level ground, and scenic views.
• Utilities: Access to water, sewage, electricity, and WiFi.
• Local Regulations: Confirm zoning and permits for RV park use.
• Environmental Factors: Check flood plains, soil quality, and protected habitats.
• Safety: Proximity to emergency services and low crime.
• Nearby Attractions: Close to landmarks, parks, or entertainment.
• Development Potential: Ensure no nearby projects will negatively impact the park.
• Cost: Balance land price with budget and ongoing costs.
• Community Engagement: Gauge local receptiveness and potential partnerships.

Step 3: Brainstorm an RV Park Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “RV park” or “RV campground”, boosts SEO
• Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
• Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
• Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
• Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
• Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
• Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
• Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
• Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
• Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
• Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
• Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
• Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
• Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
• Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
• Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
• Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
• Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
• Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

• Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
• Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
• Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

• Park Attendants – check ins, customer service
• Maintenance Workers – maintain sites and common areas
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

• RV Park Business FAQs

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an RV Park Name
• Create an RV Park Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for RV Park Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an RV Park - Start Making Money!

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Campground Business Plan Template

Written by Dave Lavinsky

Campground Business Plan

You’ve come to the right place to create your Campground business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Campground companies.

Below is a template to help you create each section of your Campground business plan.

Executive Summary

Business overview.

Shasta Lake Campground, located in Redding, California is a new campground business that focuses on providing convenient, modern amenities for the casual recreational camper and their family. Our goal is to make camping fun for everyone, including people who typically hate being outdoors. We do this by providing first-class amenities, such as WiFi, hot showers, a camp store, and modern restrooms. By providing these amenities and other fun activities and services, Shasta Lake Campground aims to be the top choice for camping in the Redding, California area all year round.

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.). His skills and experience are invaluable to our new campground business.

Product Offering

Shasta Lake Campground will provide both essential and luxury amenities that campers typically expect in a new campground. Some of these amenities will include:

• Electrical Hook-ups
• Water Station
• Modern Restrooms with Contactless Technology
• Hot Showers
• Covered Fire Pits
• Indoor & Outdoor Swimming Pools
• Amphitheater

Customer Focus

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of Redding, California. We will also serve tourists that visit the area from all corners of the country.

Management Team

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.).

Success Factors

Shasta Lake Campground will be able to achieve success by offering the following competitive advantages:

• Location: The campground is located by numerous state and national parks, and is also a convenient distance away from the city.
• Year-Round Camping for Everyone: The Company is offering the only year-round camping option in the area for individuals of all ages and camping preferences.
• Management: Shasta Lake Campground’s management team has years of business and marketing experience in addition to campground management experience. This allows the Company to market to and serve customers in a much more sophisticated manner than competitors.
• Relationships: Having lived in the community for over 20 years, David Cleveland knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for Shasta Lake Campground to build brand awareness and an initial customer base.

Financial Highlights

Shasta Lake Campground is seeking a total funding of $450,000 of debt capital to open its campground company. The breakout of the funding is below:

• Campground land purchase, design, and build-out: $250,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $25,000
• Working capital: $25,000

Company Overview

Who is shasta lake campground, shasta lake campground’s history.

David Cleveland began researching what it would take to create his own campground company and did a thorough analysis of the costs, market, demographics, and competition. David has compiled enough information to develop his business plan in order to approach investors.

David incorporated Shasta Lake Campground as a Limited Liability Corporation in December 2022. Once the purchase of the land is finalized, light construction can begin to build out the campground.

Since incorporation, the Company has achieved the following milestones:

• Located available property for sale that is ideal for a new campground
• Developed the Company’s name, logo, and website
• Hired a general contractor for the build-out of the campground and its facilities
• Determined equipment and necessary supplies
• Began recruiting key employees

Shasta Lake Campground’s Services

Industry analysis.

Now that the pandemic is over, families all across the country are eager to get outside and explore the natural world around them. One of the most popular ways that Americans do this is by camping and visiting campgrounds. Campgrounds provide convenient access to nature without compromising comfort. They often have numerous amenities to make the experience enjoyable, including WiFi, modern bathrooms, and fun family-friendly activities.

According to Future Market Insights, the global camping industry is expected to grow at a CAGR of 7.6% from now until 2030. This shows that camping is still an extremely popular activity and is only going to continue to grow and expand. Now that campgrounds offer luxuries and amenities to make the experience more enjoyable, people who usually hate the camping experience find themselves enjoying it.

Other factors that support the industry’s growth include the increase in disposable income and the increasing popularity of similar outdoor activities and industries.

Customer Analysis

Demographic profile of target market.

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of the campground location. The community of Redding, California has thousands of active families, children, teenagers, young adults, adults, and seniors who regularly participate in camping and other recreational activities. Additionally, thousands of tourists visit the area each year who are looking for new recreational opportunities.

The demographics of Redding, California are as follows:

Customer Segmentation

Shasta Lake Campground will primarily target the following customer profiles:

• Families with children
• Outdoor enthusiasts

Competitive Analysis

Direct and indirect competitors.

Shasta Lake Campground will face competition from other companies with similar business profiles. A description of each competitor company is below.

Great Outdoors Rec Center

Built in 1922, the Great Outdoors Rec Center is located close to many outdoor recreational hot spots for hiking, bicycling, and kayaking. The center has a large outdoor property and rents out tent pads and RV space for weekend campers to utilize. Great Outdoors Rec Center also has many of the amenities campers look for such as accessible, clean bathrooms and a full kitchen that can be used for an additional fee.

Although Great Outdoors Rec Center offers campers a place to set up camp, its main business is as a recreational center, not a campground. Therefore, there are many times throughout the year when the camp area is not accessible for campers because it’s being utilized by the community for special events such as weddings and birthday parties.

Mountain Basin Campground

Mountain Basin Campground is a small campground near the closest forest in the area. This business operates primarily as a campground for school and church groups of children in the summer season. The location includes multiple fire rings, minimal bathroom facilities, and enough space to accommodate six-eight small tents.

The campground is only open for the summer season due to weather conditions in the area and is mostly used for daytime activities and one-night-only overnight camping for groups.

Rivers Camping

Established in 1990, Rivers Camping is a local campground company that operates multiple campgrounds around the state. Rivers Camping is a top choice for nature enthusiasts who are looking to take advantage of the many local outdoor activities nearby. Each campground is situated close to at least one outdoor recreation option, with most of them being located adjacent to a river. This company offers tent pads, but no RV pads.

Competitive Advantage

Shasta Lake Campground will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Shasta Lake Campground will offer a unique value proposition to its clientele:

• A prime location in the heart of nature and away from the bustling city
• Located near popular hiking trails and scenic areas
• Family-focused environment
• Fun amenities, such as a swimming pool and playground

Promotions Strategy

The promotions strategy for Shasta Lake Campground is as follows:

Social Media

Shasta Lake Campground will invest heavily in a social media advertising campaign. The company will create social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Shasta Lake Campground will invest heavily in developing a professional website that displays all of the features and benefits of the campground. It will also invest heavily in SEO so that the campground’s website will appear at the top of search engine results.

Direct Mail

Shasta Lake Campground will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to choose the campground for their next camping adventure.

Pre-Opening Events

Before opening the campground, Shasta Lake Campground will organize pre-opening events designed for prospective customers. These events will create buzz and awareness for Shasta Lake Campground in the area.

Shasta Lake Campground’s pricing will be moderate and on par with competitors so consumers feel they receive great value when visiting our campgrounds. We will charge a fee per person, and the fee will fluctuate depending on the season and popularity of the campground. Children under the age of twelve can enter the campground for free.

Operations Plan

The following will be the operations plan for Shasta Lake Campground.

Operation Functions:

• David Cleveland will be the Owner and Manager of Shasta Lake Campground. He will take charge of all the operations and executive functions of the company.
• David is joined by Jen Beal, who will be the Assistant Manager of the grounds. She will help out with the general operations of the campground, but also help out with the marketing and promotion efforts.
• David is also joined by John Parker, who will be the campground’s Administrative Assistant.
• David will hire several campground attendants to help manage the store, run the other amenities, and keep the campground clean for our visitors.

Milestones:

Shasta Lake Campground will have the following milestones completed in the next six months.

• 2/2023 Finalize lease agreement
• 3/2023 Design and build out Shasta Lake Campground
• 4/2023 Hire and train initial staff
• 5/2023 Kickoff of promotional campaign
• 6/2023 Launch Shasta Lake Campground
• 7/2023 Reach break-even

Financial Plan

Key revenue & costs.

Shasta Lake Campground’s revenues will come primarily from the fees it charges for visitors to use the campgrounds. The company will also sell toiletries, snacks, and other items at its camp store.

The property purchase, equipment, supplies, and labor expenses will be the key cost drivers of Shasta Lake Campground. Other cost drivers include taxes, overhead, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Average fee charged per person visiting the campground: $20

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Campground Business Plan FAQs

What is a campground business plan.

A campground business plan is a plan to start and/or grow your campground business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Campground business plan using our Campground Business Plan Template here .

What are the Main Types of Campground Businesses?

There are a number of different kinds of campground businesses , some examples include: Seasonal campgrounds, Equestrian campgrounds, Year-round cabin campgrounds, and RV Campgrounds.

How Do You Get Funding for Your Campground Business Plan?

Campground businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Campground Business?

Starting a campground business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Campground Business Plan - The first step in starting a business is to create a detailed campground business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your campground business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your campground business is in compliance with local laws.

3. Register Your Campground Business - Once you have chosen a legal structure, the next step is to register your campground business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your campground business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Campground Equipment & Supplies - In order to start your campground business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your campground business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful campground business:

• How to Start a Campground Business

How To Write a Business Plan for Luxury Camping Resort in 9 Steps: Checklist

By alex ryzhkov, resources on luxury camping resort.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Welcome to our blog post on how to write a business plan for a luxury camping resort! With the rising popularity of glamping and the ever-increasing demand for unique and luxurious travel experiences, the luxury camping industry in the US is experiencing rapid growth. In fact, according to the latest statistics, the luxury camping market in the US is projected to reach $1.1 billion by 2024, with a compound annual growth rate of 12.7% . Now is the perfect time to capitalize on this booming industry and establish your own successful luxury camping resort.

So, how do you go about creating a business plan for your luxury camping resort? We've broken it down into nine essential steps that will guide you through the process and ensure that your business plan is comprehensive and well-thought-out.

Firstly, it's crucial to identify your target market and conduct thorough market research. This will give you valuable insights into your potential customers' preferences, needs, and spending habits, allowing you to tailor your offerings to their specific desires.

Next, determining your unique selling proposition is key. What sets your luxury camping resort apart from the competition? Is it the breathtaking views, the personalized service, or the wide range of outdoor activities available? Identifying and highlighting your unique selling points will help you attract and retain customers.

Developing a clear and comprehensive business concept is crucial to the success of your luxury camping resort. This includes defining your mission, vision, and core values, as well as outlining your target market, amenities, and services.

Conducting a competitor analysis is an important step to understand the landscape in which your luxury camping resort will operate. It will help you identify your direct and indirect competitors, assess their strengths and weaknesses, and determine how you can differentiate yourself in the market.

Outlining an organizational structure and management plan is vital to ensure the smooth operation of your luxury camping resort. Who will be responsible for each department? How will decisions be made? Having a clear organizational structure will help avoid confusion and ensure efficient management.

A thorough financial analysis and feasibility study are essential to determine the financial viability of your luxury camping resort. This includes analyzing your projected revenue, costs, and expenses, as well as conducting a break-even analysis to determine how many bookings you need to cover your expenses and start making a profit.

Once you have your business concept and financial analysis in place, it's time to create a marketing and advertising strategy that will effectively promote your luxury camping resort and attract guests. This includes identifying your target audience, choosing the most appropriate marketing channels, and developing compelling messaging and visuals.

As the popularity of sustainable and eco-friendly travel continues to grow, it's important to establish a sustainable approach for your luxury camping resort. Consider implementing environmentally-friendly practices such as using renewable energy sources, minimizing waste, and supporting local communities.

Lastly, it's important to identify potential challenges that may arise during the operation of your luxury camping resort and develop contingency plans to mitigate their impact. This could include planning for unforeseen events such as extreme weather, staffing shortages, or fluctuations in demand.

By following these nine steps, you'll be well on your way to creating a comprehensive and compelling business plan for your luxury camping resort. So, get ready to embark on an exciting journey in the flourishing luxury camping industry. Your dream of owning a successful and profitable luxury camping resort is within reach!

Identify Target Market And Conduct Market Research

Identifying the target market for your luxury camping resort is crucial to the success of your business. Understanding the needs, preferences, and demographics of your potential guests will allow you to tailor your offerings and effectively market your resort to the right audience.

Market research is a vital step in this process, as it will provide you with valuable insights into the current demand for luxury camping experiences and help you identify any gaps or untapped opportunities in the market. Here are some key points to consider:

• Demographic Information: Start by collecting data on the age, gender, income level, and geographic location of your target audience. This information will help you better understand their lifestyles, preferences, and spending habits.
• Market Size and Growth: Determine the size of the luxury camping market and analyze its growth potential. Is the demand for this type of accommodation increasing? Are there any seasonal or regional trends to be aware of?
• Customer Profiles: Create detailed customer profiles based on your research. Consider factors such as their motivations for choosing luxury camping, their expectations, and the specific amenities and experiences they value the most.
• Competitor Analysis: Identify other luxury camping resorts in your desired location and analyze their offerings, pricing strategies, and target markets. This will help you differentiate yourself and develop a unique selling proposition.
• Use surveys, interviews, and online research to gather valuable data about the target market.
• Consider partnering with market research firms or consultants to obtain more in-depth insights.
• Visit popular luxury camping destinations and engage with potential guests to understand their needs and desires.
• Stay up to date with industry trends and innovative offerings to stay ahead of the competition.

Determine Unique Selling Proposition

In order to stand out in the luxury camping resort industry, it is crucial to determine a unique selling proposition (USP) that sets your business apart from competitors. Your USP is what will attract and retain customers, and it should be a key focus throughout your business plan.

When determining your USP, consider what makes your luxury camping resort different from others in the market. This could be your location, the amenities you offer, the level of service provided, or any other aspect that sets you apart. By understanding and emphasizing what makes your resort unique, you can effectively communicate the value you offer to potential guests.

Tips for determining your unique selling proposition:

• Consider your target market and what they value most in a luxury camping experience.
• Analyze your competitors to identify any gaps or opportunities in the market.
• Highlight any unique amenities, services, or experiences that your resort can provide.
• Showcase the distinct features of your location, such as scenic views or proximity to attractions.
• Think about how your resort aligns with current industry trends, such as sustainability or wellness.

By clearly defining your unique selling proposition, you can differentiate your luxury camping resort and attract the right target audience. This will be crucial not only in your marketing and advertising efforts but also in shaping the overall guest experience and the success of your business.

Develop A Clear And Comprehensive Business Concept

When it comes to starting a luxury camping resort, it is crucial to have a clear and comprehensive business concept. This concept will define the unique selling proposition of your resort and set you apart from competitors in the market. A well-developed business concept will not only attract potential investors, but also serve as a roadmap for your operations and future growth.

First and foremost, identify the key features and amenities that will make your luxury camping resort stand out. This can include unique accommodation options, such as luxurious glamping tents or upscale RV campsites, as well as exclusive amenities such as private bathrooms, gourmet meals, or personal concierge service.

Next, consider the target market for your luxury camping resort. Are you targeting adventure-seeking couples, families looking for a unique vacation experience, or business professionals seeking a retreat? Understanding your target market will help you tailor your offerings and marketing strategies to attract and retain customers.

Furthermore, develop a pricing strategy that aligns with your business concept. Determine how much guests will be willing to pay for the premium services and amenities you offer. Consider the value proposition of your resort and set prices accordingly.

• Research industry trends and customer preferences to stay updated on the latest demands and expectations in the luxury camping market.
• Consider collaborating with local businesses and attractions to enhance the overall guest experience and create unique partnerships.
• Ensure your business concept is scalable and adaptable to accommodate future growth and expansion.

By developing a clear and comprehensive business concept for your luxury camping resort, you will lay the foundation for a successful and profitable venture. Take the time to thoroughly research and understand your target market, identify unique selling propositions, and develop a pricing strategy that reflects the value you offer. With a solid business concept in place, you will be well-equipped to attract guests and create a memorable and extraordinary camping experience.

Conduct A Competitor Analysis

When entering the luxury camping resort industry, it is crucial to conduct a thorough competitor analysis to gain insights into the market and identify potential opportunities for differentiation. By examining the strengths and weaknesses of your competitors, you can develop strategies to position your resort effectively and attract your target market.

Start by identifying your direct competitors – other luxury camping resorts in the area or those targeting a similar customer base. Look for resorts that offer similar amenities, accommodations, and services. Visit their websites, read online reviews, and even visit the resorts in person if possible. This will provide you with a firsthand understanding of their offerings and customer experience.

Take note of the following important aspects during your competitor analysis:

1. Pricing:

• Compare the pricing structures of your competitors to understand how they position themselves in the market.
• Identify any opportunities to offer better value or unique pricing strategies that can attract customers.

2. Amenities and Services:

• Make a list of the amenities and services offered by your competitors.
• Identify any gaps or areas where you can differentiate your luxury camping resort by offering unique or additional amenities.

3. Customer Reviews and Feedback:

• Read customer reviews and feedback about your competitors' resorts.
• Pay attention to any recurring positive or negative themes. This will help you understand what customers value and what areas your luxury camping resort can excel in.

Your competitor analysis will provide you with valuable insights to shape your unique selling proposition and help you identify ways to stand out in the market. Use this information to craft a compelling business concept that addresses the needs and desires of your target market.

Outline An Organizational Structure And Management Plan

When it comes to running a luxury camping resort, your organizational structure and management plan are critical to ensure smooth operations and exceptional guest experiences. Here are the key considerations:

• Determine the roles and responsibilities: Clearly define the positions and duties of each team member, from resort managers to concierge staff and housekeeping. This will help establish a clear hierarchy and ensure that everyone understands their role in delivering a premium camping experience.
• Establish communication channels: Effective communication is essential for a well-functioning resort. Consider implementing regular team meetings, using project management tools, and utilizing both formal and informal channels to ensure that information flows smoothly among staff members.
• Implement training and development programs: Provide employees with the necessary training and ongoing development opportunities to enhance their skills and knowledge. This will not only improve the quality of service but also boost employee morale and loyalty.
• Create efficient operational processes: Develop streamlined processes for check-in and check-out, housekeeping, maintenance, and other operational aspects. This will help minimize wait times and ensure that guest requests and concerns are addressed promptly.
• Foster a positive work culture: Cultivate a supportive and inclusive work environment where employees feel valued and motivated. Encourage teamwork, recognize achievements, and promote a healthy work-life balance to create a positive atmosphere amongst staff members.

Tips for Creating an Effective Organizational Structure and Management Plan:

• Consider hiring experienced professionals in the hospitality industry who understand the unique demands of running a luxury camping resort.
• Delegate decision-making authority to the appropriate level of management to ensure efficiency and avoid bottlenecks.
• Regularly evaluate and update your organizational structure and management plan to adapt to changing needs and market trends.
• Encourage open and transparent communication channels to foster collaboration and solve any arising issues quickly.
• Invest in advanced technology tools and systems that can streamline operations, enhance efficiency, and improve the overall guest experience.

Conduct A Thorough Financial Analysis And Feasibility Study

When it comes to starting a luxury camping resort, it is crucial to conduct a thorough financial analysis and feasibility study before making any major investments. This step will provide you with valuable insights into the financial viability of your business idea and help you make informed decisions to ensure its success.

A financial analysis involves examining your projected costs, revenue, and profitability. Begin by creating a detailed budget that includes all the expenses you anticipate, such as land acquisition, construction costs, permits and licenses, staff salaries, marketing expenses, and operational expenses. This will give you a clear picture of the capital required to launch and sustain your luxury camping resort.

• Consider seeking the assistance of a financial consultant or accountant to ensure accuracy and completeness of your financial analysis.
• Take into account any seasonal fluctuations in revenue and plan for contingencies to mitigate risks associated with potential variations in occupancy rates.
• Research industry benchmarks and standards to set realistic pricing and revenue expectations.

A feasibility study is equally important as it assesses the overall viability of your luxury camping resort concept. This study involves evaluating various factors such as market demand, competition, location suitability, potential return on investment, and risks. It can help you identify any challenges or obstacles that may arise and allow you to develop strategies to overcome them.

During the feasibility study, you should also consider the available financing options for your venture. This may involve exploring traditional funding sources such as bank loans or seeking out investors who are interested in supporting luxury camping resorts. Understanding the financial feasibility of your business idea will assist you in making sound financial decisions and securing the necessary funding.

• Utilize market research and competitor analysis findings to support your financial projections and assess the potential demand for your luxury camping resort in the target market.
• Engage in discussions with potential suppliers, contractors, and vendors to gather accurate cost estimates for the construction and operation of your resort.
• Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to evaluate the overall feasibility of your business concept.

By conducting a thorough financial analysis and feasibility study, you will be equipped with the necessary financial knowledge and insights to make informed decisions about the viability of your luxury camping resort. This step will help you identify any potential financial risks and develop strategies to mitigate them, ensuring a solid foundation for your business venture.

Create a Marketing and Advertising Strategy

Creating a strong marketing and advertising strategy is crucial for the success of your luxury camping resort. It will help you attract your target market, build brand awareness, and drive bookings. Here are some important steps to consider:

• Define your target audience: Identify the specific demographic and psychographic characteristics of your ideal customers. This will help you tailor your marketing messages and choose the most effective channels to reach them.
• Establish your brand: Develop a unique and compelling brand identity that reflects the luxury and unique experiences your camping resort offers. This includes creating a visually appealing logo, website, and marketing materials that convey your brand's personality.
• Create a comprehensive marketing plan: Outline your marketing objectives, strategies, and tactics. This should include online and offline channels such as social media, advertising, public relations, partnerships, and events. Be sure to allocate your marketing budget wisely and track the effectiveness of each campaign.
• Implement digital marketing strategies: Utilize digital platforms to increase your online presence and reach your target audience. This includes optimizing your website for search engines, creating engaging content, utilizing social media channels, and running targeted online advertising campaigns.
• Build strong relationships with travel influencers and bloggers: Collaborate with influential travel bloggers and social media influencers who have a large following in your target market. Offer them complimentary stays or experiences at your luxury camping resort in exchange for reviews and promotion on their platforms.
• Offer special promotions or discounts to attract new guests and incentivize repeat visits.
• Collect customer reviews and testimonials to showcase the unique experiences and excellent service your luxury camping resort offers.
• Utilize email marketing to stay connected with your past guests and promote upcoming offers and packages.

Establish A Sustainable And Eco-Friendly Approach

When developing a luxury camping resort, establishing a sustainable and eco-friendly approach is not only beneficial for the environment, but it can also attract environmentally conscious guests and provide a unique selling point for your business. Here are some important considerations to keep in mind:

• Maximize natural resources: Design your resort in a way that minimizes the impact on natural resources such as water and energy. Use energy-efficient appliances, install low-flow toilets and showers, and implement recycling programs.
• Integrate renewable energy sources: Explore options to harness renewable energy sources such as solar panels or wind turbines to generate electricity for the resort. This can reduce your reliance on non-renewable resources and lower operational costs in the long run.
• Promote local and sustainable sourcing: Support local businesses and farmers by sourcing ingredients and materials locally. This reduces food miles and supports the local economy. Additionally, prioritize sustainable suppliers who follow ethical and environmentally friendly practices.
• Implement waste management strategies: Develop a comprehensive waste management plan that includes recycling, composting, and proper disposal of hazardous materials. Educate staff and guests on the importance of reducing, reusing, and recycling.
• Offer incentives for guests who participate in eco-friendly initiatives, such as offering discounts for using reusable water bottles or practicing water conservation.
• Create educational programs or nature walks to raise awareness about the local ecosystem, wildlife, and conservation efforts.
• Consider partnering with local environmental organizations or non-profits to support conservation projects or donate a portion of your profits to environmental causes.

By establishing a sustainable and eco-friendly approach , your luxury camping resort not only reduces its environmental footprint but also aligns with the changing consumer preferences for businesses that prioritize sustainability. This can help attract environmentally conscious guests and differentiate your resort from competitors in the market.

Identify Potential Challenges And Develop Contingency Plans

When it comes to starting a luxury camping resort, it's important to anticipate and prepare for potential challenges that may arise. By identifying these challenges early on, you can develop contingency plans to mitigate their impact on your business. Here are some key challenges to consider:

• Weather conditions: As an outdoor-focused business, luxury camping resorts are susceptible to weather conditions that can affect guest experience. From sudden storms to extreme heat or cold, it's crucial to have plans in place to ensure the safety and comfort of your guests. Consider having alternative indoor activities or shelter options available and communicate any changes or cancellations promptly.
• Supply chain disruptions: Whether it's a temporary closure of your regular food supplier or a delay in receiving supplies for campsite maintenance, supply chain disruptions can disrupt your operations. Establish relationships with multiple suppliers and regularly review alternative options to minimize the impact on your business.
• Staffing challenges: Finding and retaining qualified staff can be a challenge, especially during peak seasons. Develop a comprehensive recruitment and training plan to attract and retain talented individuals. Consider cross-training staff members to ensure a smooth operation even when there are staff shortages.
• Regulatory and permitting requirements: Luxury camping resorts often need to comply with various regulatory and permitting requirements, such as health and safety standards or environmental regulations. Stay informed about these requirements and maintain open communication with the relevant authorities to avoid any fines or delays in operation.
• Seasonal demand fluctuations: Depending on your location, luxury camping resorts may experience seasonal fluctuations in demand. During slower seasons, consider offering special promotions or packages to attract guests. Additionally, diversify your revenue streams by exploring partnerships with local businesses or hosting events to boost occupancy during off-peak periods.
• Regularly review and update your contingency plans to adapt to changing circumstances.
• Maintain a good relationship with your suppliers and establish backup arrangements to ensure a seamless operation.
• Stay informed about changes in regulations and seek professional advice if needed.
• Monitor market trends and adjust your marketing strategies accordingly to attract guests throughout the year.

Conclusion:

In conclusion, developing a business plan for a luxury camping resort requires careful consideration and strategic planning. By following the nine steps outlined in this checklist, you can ensure that your business is well-positioned for success in the competitive hospitality industry.

• Identify your target market and conduct market research to understand their preferences and needs.
• Determine your unique selling proposition to differentiate your luxury camping resort from competitors.
• Develop a clear and comprehensive business concept that aligns with your target market's desires.
• Conduct a competitor analysis to identify opportunities and threats in the market.
• Outline an organizational structure and management plan to ensure efficient operations.
• Conduct a thorough financial analysis and feasibility study to assess the profitability of your business.
• Create a marketing and advertising strategy to attract and retain customers.
• Establish a sustainable and eco-friendly approach to meet the growing demand for environmentally conscious travel.
• Identify potential challenges and develop contingency plans to mitigate risks and ensure smooth operations.

By considering these key factors, you can create a business plan that sets you on the path to success in the luxury camping resort industry.

Luxury Camping Resort Financial Model

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RV Park Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » RV Park

Are you about starting an RV park ? If YES, here is a complete sample RV park business plan template & feasibility report you can use for FREE.

Starting a business usually requires cash (startup capital) and if you have enough cash to invest in a thriving business in the united states of America is to start a recreational vehicle park – RV Park. The truth is that creating a business that targets children and adults as well is one sure way of making money especially if the business is laced with all that is required for them to have fun.

Please note that, the real deal in starting a RV Park (Recreation Vehicle Park) business is securing a big facility that is large enough to contain not just the tracks for the recreational vehicles (RV) and other fun – filled outdoor games for children, but also a restaurant, a place where parents/guardians can hangout while the wards catch fun.

Also in a location that may attract the kind of clients that would pay to make use of your campground cum RV park. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

Moreover, starting a standard a RV park is akin to starting a family entertainment center and it can be expensive but you can be rest assured that you will make your money within few years of launching the business. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering and enough parking means that you must truly be prepared for this business.

If your RV Park facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of children especially on weekends and special holidays.

So also, you should have interest in children and families in your area if indeed you want to do pretty well in this line of business. You should be able to convince parents and school managements, to make use of your RV park facility on a regular basis.

So if you have decided to start a RV Park business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running. Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business.

Below is a sample RV park business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Recreational Vehicle (RV) Park Business Plan Template

1. industry overview.

The campgrounds and RV parks industry primarily operates recreational vehicle (RV) parks and campgrounds, as well as recreational and vacation camps.

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al.

A close watch over the Campgrounds and RV Parks industry shows that the industry has enjoyed stable growth in recent time. The industry is largely driven by travel-related trends, as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations.

Going forward, increasing fuel prices and an appreciating dollar are expected to affect industry growth. On the other hand, improvements in the broader economy of the United States, as well as an aging population, will support the growth of revenue for this industry.

The Campgrounds and RV Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 14,031 licensed and registered Campgrounds and RV Parks those who are into franchising responsible for employing about 51,211 employees and the industry rakes in a whooping sum of $6billion annually with an annual growth rate projected at 2.3 percent between 2011 and 2016.

It is important to state that no establishment has a lion share of the available market in this industry. A recent report published by IBISWORLD shows that the Campgrounds and RV Parks industry has expanded steadily, with revenue expected to increase at an annualized rate of 2.3 percent over the last five years.

The report shows that while the cost of using campground and RV facilities is less expensive relative to other types of accommodation, the RV Parks and Campgrounds industry was not immune from the impact of the broader economic downturn.

The report also stated that following the downturn, a spike in unemployment caused consumers to curtail nonessential purchases and cancel or delay their travel plans. Recovery commenced in 2012, but the industry’s rebound began slowly, with revenue increasing marginally.

As the US economy underwent its initially tepid recovery, travel-related sectors experienced a bump in sales. In recent time, the Campgrounds and RV Parks industry has experienced revenue growth, despite many families being time-strapped.

While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience. In the coming years, the industry revenue is forecast to grow as family entertainment centers such as campground and RV parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a RV park business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Outer City RV Parks®, LLC is a standard and well equipped campground and recreational vehicle park business that will be located in a growing community in Los Angeles – California.

Our basic aim of setting up the business is to contribute our quota in ensuring that children cum families who live in Los Angeles and neighboring cities have a facility for their children to catch fun to the maximum and also to open; a facility highly suitable for family recreation and camping.

We have been able to secure a standard facility in a central and easy to locate location in Los Angeles – California. We will basically be engaged in operating campgrounds, operating RV parks, operating overnight recreational camps, operating travel trailer and caravan campsites, and operating wilderness camps plus other recreational activities.

We are well equipped to services the whole family cum community as well as visitors and travelers. Outer City RV Parks®, LLC is going to become the number one family focused recreation facility in the whole of Los Angeles – California and we will work hard to build our facility to match the needs of the average family in the community.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Los Angeles – California is the right place to open our campground and RV Park. As a matter of fact, our major aim of starting Outer City RV Parks®, LLC is to encourage families in the community to cultivate the habit of regularly going out for camping and recreational activities.

Our RV Park facility is specifically designed and built to take care of children as well as parents, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled with or churches and schools who would want to regularly make use of our facility for camping.

Outer City RV Parks®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Outer City RV Parks®, LLC is a business that is owned and managed by Osborne Carrington and his immediate family members. Osborne Carrington who has a degree in Business Management coupled with over 7 years hands on experience in the campgrounds and RV parks industry working for some of the leading brands in the United States of America.

3. Our Products and Services

Outer City RV Parks®, LLC is in the campgrounds and RV parks industry to provide camping and recreational facility for residence of Los Angeles – California which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our campground and RV park facility will definitely derive huge fun and of course value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Food and drinks court
• Ice cream shop
• Other related facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Outer City RV Parks®, LLC is to build a world – class campground and recreational facility and also to contribute our quota in encourage families and residence in Los Angeles – California to actively engage in camping and fun – filled recreational activities
• Our mission for establishing Outer City RV Parks®, LLC is to create a movement in the community that supports total engagement of family in fun filled camping and recreational activities.
• We want to contribute our quota towards ensuring that Los Angeles communities produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Outer City RV Parks®, LLC is in business to become the leading private camping and recreational facility in the whole of Los Angeles – California and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager

• Accountant / Cashier
• Marketing and Sales Officer
• Recreational Vehicle Park Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the campground and RV Park
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles equipment rentals and sales services
• Handles other relevant facility operation

Recreational Vehicle Safety Instructors / Assistant (5)

• Ensures that children and adults alike follow lay down safety measures when they make use of our recreational vehicles
• Handles amusement and recreation services
• Handles registration for sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, coin-operated games and rides, amateur sports teams and club services, go-karting, batting cages, driving ranges , shooting ranges, kayaking, miniature golf courses, mountain climbing, snowmobiling, sports clubs, teams and leagues et al.

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Jack & Jill Recreations®, LLC in strategic meetings
• Helps to increase sales and growth for Jack & Jill Recreations®, LLC.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Outer City RV Parks®, LLC
• Serves as internal auditor for Outer City RV Parks®, LLC.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the facility
• Cleans up after customers and clean work area.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager.

6. SWOT Analysis

Outer City RV Parks®, LLC is in business to provide camping and recreational facility for families in Los Angeles – California and also help its clients achieve their camping and fun – filled activities for their children and at the same time to make profits.

We are aware that there are competitions in the campgrounds and RV parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our campground and RV park, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Outer City RV Parks®, LLC;

One of the obvious strength that will definitely stand as a plus for Outer City RV Parks®, LLC is the fact that our facility is centrally located in a densely populated – residential area in Los Angeles – California; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims making use of our campground and RV park facility and lastly our gate fee / membership package is one of the best that anybody living in Los Angeles – California can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing campground and RV parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in California when it comes to acquiring latest recreational vehicles and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Los Angeles – California and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Outer City RV Parks®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our campground and RV park facility is located.

7. MARKET ANALYSIS

• Market Trends

The Campgrounds and RV Parks industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and camping, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for recreational club memberships or make use of camping and recreation facilities in their communities, as they become more family cum  health- conscious as they grow older.

However, patrons of campgrounds and recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all-inclusive clubs.

The trend in the campground and RV parks industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the campground and recreational facility will enjoy high patronage.

Just like in other business ventures, the owner of campgrounds and recreational vehicle parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and also religious organizations et al to make use of their facility.

Lastly, it is a common trend that as campgrounds and recreational vehicle parks grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some campground and recreational vehicle parks now have other facilities targeted towards attracting adults / parents.

In order words, it is very important for campgrounds and recreational vehicle facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for campground and RV parks cuts across people from different backgrounds. The fact that people visit or register in campgrounds and recreational facilities for various reasons makes marketing the business interesting.

The target market for campgrounds and RV parks and recreation facilities can be categorized into three various groups. The first group is the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people is schools who are would want an ideal place to take students / children to during excursions or playtime et al.

The last group of people is religious organizations and clubs. Outer City RV Parks®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Los Angeles – California
• Churches and Religious centers
• Corporate organizations
• Travelers / Tourists

Our competitive advantage

No doubt, the Campgrounds and RV Parks industry is indeed a prolific and highly competitive industry. Clients will only make use of your campground and recreation vehicle facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to lodge and catch maximum fun.

Outer City RV Parks®, LLC is centrally located close to a densely populated – residential area in Los Angeles – California; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our campground and recreational vehicle facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Los Angeles – California can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups campground and recreational vehicle park businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Outer City RV Parks®, LLC is established with the aim of maximizing profits in the campgrounds and recreational vehicle (RV) Parks industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Outer City RV Parks®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like campground and recreational vehicle (RV) Parks.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent year we will grow by 25 percent on more. Below are the sales projection for Outer City RV Parks®, LLC, it is based on the location of our campground and recreational vehicle facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our campground and recreational vehicle facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Outer City RV Parks®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies to boost occupancy rate, we will pay attention to the promotion of our campground and recreational vehicle facility so as to attract families and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our campground and recreational vehicle facility with a big party for all and sundry
• Advertise our campground and recreational vehicle facility on national dailies, local TV stations and local radio station
• Promote our campground and recreational vehicle facility online via our official website and all available social media platforms
• Introduce our campground and recreational vehicle facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our campground and recreational vehicle facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our campground and recreational vehicle facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Los Angeles – California
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in road shows within our neighborhood to create awareness for our campground and recreational vehicle facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Los Angeles – California which is why we have made provisions for effective publicity and advertisement of our campground and recreational vehicle facility. Below are the platforms we intend to leverage on to promote and advertise Outer City RV Parks®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations and schools by calling them up and informing them of Jack & Jill Recreations®, LLC and the services we offer
• List Outer City RV Parks®, LLC on local directories / yellow pages
• Advertise our campground and recreational vehicle park in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our bouncy castles and vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or members fee in Los Angeles – California.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, groups or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Outer City RV Parks®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Outer City RV Parks®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a campground and recreational vehicle (RV) park; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Outer City RV Parks®, LLC in the United of America; This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the campground and recreational vehicle (RV) park – $250,000.
• Cost for facility remodeling and equipping the facility – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $750,000 to successfully launch a small but standard and well – equipped campground and recreational vehicle (RV) park in Los Angeles – California.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a campground and recreational vehicle (RV) park facility and also the huge amount required in securing a facility large enough to accommodate campground and recreational vehicle park.

Generating Funds / Startup Capital for Outer City RV Parks®, LLC

Outer City RV Parks®, LCC is a business that will be owned and managed by Osborne Carrington and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Outer City RV Parks®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our campground and recreational vehicle parks is to equip our facility with state of the entertainment equipment and make our services affordable.

Outer City RV Parks®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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Rv Park Business Plan Template & Guidebook

How to write a rv park business plan in 7 steps:, 1. describe the purpose of your rv park business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Rv Park Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your rv park business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a rv park business.

In order to run a successful RV Park business, you will need a variety of equipment, supplies, and permits. Some of the most important items include:

5. Management & Organization of Your Rv Park Business.

6. rv park business startup expenses & captial needed..

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your rv park business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Frequently Asked Questions About Rv Park Business Plans:

Why do you need a business plan for a rv park business.

A business plan is an important tool for the successful launch and growth of a new RV park business. It helps you to define your objectives, understand your market, identify the resources needed, and establish budget and financial projections. A well-crafted business plan can be used to attract investment for capital or funding for operations, to secure a loan, or to outline the roadmap of success for a new or existing operation.

Who should you ask for help with your rv park business plan?

Can you write a rv park business plan yourself.

Writing a business plan yourself is certainly possible, but it's important to remember that it takes time and research to get the plan right. A business plan should include a comprehensive market analysis, a financial forecast, an operational plan and a marketing plan. It's best to use an experienced professional to help ensure that the business plan is comprehensive and well-researched. Additionally, make sure you consult with local resources such as your local Small Business Administration office to help ensure that your business plan meets the requirements of local zoning laws and regulations.

Related Business Plans

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

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How to Create the Best RV Park Business Plan

• July 14, 2023

Proper planning is crucial for achieving viability and success. According to research, entrepreneurs who write formal business plans are 16% more likely to achieve viability compared to their non-planning counterparts. 

As the demand for campgrounds continues to grow and peak season capacities are reached, it is essential to develop a well-crafted RV park business plan to meet the needs of campers and position your RV park for success. 

In this article, we will explore the key elements of a successful RV park business plan, providing you with valuable insights and guidance to create the best plan to kickstart your RV park.

Key Elements of a Successful RV Park Business Plan

Executive summary.

The executive summary provides a concise overview of your entire plan and captures the attention of potential investors and stakeholders. It should highlight the unique selling points of your RV park, emphasizing what sets it apart from others in the market. 

By crafting a compelling executive summary, you can effectively convey the value and potential of your RV park, increasing the likelihood of securing funding and support.

Company Description

This section allows you to showcase the essence and identity of your RV park. It provides an opportunity to outline the vision, mission, and core values that drive your business. By clearly defining these elements, you can establish a strong foundation and align your operations with your desired brand image. 

A well-defined company description also helps investors and customers understand your unique value proposition.

Market Analysis

A thorough market analysis is essential for understanding the dynamics of the RV park industry. Market research helps you identify trends, assess the demand for RV parks, and gain insights into customer preferences. This analysis enables you to segment your target market effectively and tailor your offerings to meet their specific needs. 

Understanding the competitive landscape allows you to differentiate your RV park and develop effective strategies to attract customers and gain a competitive edge.

Services and Amenities

The services and amenities your RV park offers play a crucial role in attracting and retaining customers. Modern campers seek a comfortable and enjoyable experience, so it is essential to provide high-quality facilities and amenities. 

Offering full-hookup sites, clean and well-maintained restrooms, laundry facilities, recreational areas, and additional features that enhance the camping experience can set your RV park apart from others. Emphasize unique features and value-added services to create a compelling proposition for potential customers.

Marketing and Sales Strategy

In today’s digital era, a strong online presence is paramount for the success of your RV park. While traditional marketing channels are still relevant, creating a high-quality website is crucial to showcase your RV park’s offerings, amenities, and unique features. 

A well-designed and user-friendly website can serve as a virtual brochure, providing essential information to potential customers and encouraging them to make reservations. Integrating online booking functionality and optimizing your website for search engines can greatly enhance your visibility and attract more campers.

At Roverpass, we understand the value of a website for a campground’s success. That’s why we offer Premium Website Builder , a solution that helps campgrounds create high-quality websites that act as 24/7 sales teams.

A compelling website is what ties your marketing and sales strategies to more bookings and revenue growth. Our team of expert writers, designers, and developers can ensure that your website transforms more visitors into campers and enhances your income.

Want to Grow Your Campground Business?

Book a free, personalized demo to learn about how roverpass will save you time and help you earn more revenue, funding request.

Securing adequate funding is often a significant challenge when starting or expanding an RV park. In this section, you should outline your funding requirements and justify the investment needed for land acquisition, infrastructure development, and ongoing operations. 

By providing comprehensive financial projections, demonstrating the potential return on investment, and showcasing the market demand for RV parks, you can enhance your chances of securing the necessary funding.

Financial Projections

Developing realistic and detailed financial projections is crucial for demonstrating the viability and profitability of your RV park. Start by identifying your start-up costs, including land purchase, construction, permits, and equipment. Project revenue forecasts based on occupancy rates, average daily rates, and anticipated customer growth. 

It is equally important to estimate expenses accurately, such as personnel, maintenance, utilities, and marketing costs. Conducting a break-even analysis and presenting profitability projections will help investors and stakeholders assess the financial sustainability and potential return on investment.

Identifying Challenges to Ensure Long-Term Success

Identifying potential risks and challenges is an essential part of any business plan. In the RV park industry, simplifying reservations management, improving marketing capabilities, and gaining better access to financing for building new amenities are among the most important challenges businesses face. 

By conducting a thorough risk assessment and developing effective risk mitigation strategies, you can demonstrate your preparedness and ability to adapt to changing circumstances. A well-thought-out contingency plan will provide a roadmap for handling unforeseen challenges and ensure the long-term success of your RV park.

Crafting an RV Park Business Plan to Thrive in a Growing Industry

As traveling with RVs becomes more and more popular, the peak season is nearing its maximum capacity. To match the current growth of demand, campground supply would have to increase by 7% every year , according to current trends. This represents a huge opportunity for new campgrounds that want to get into the market. 

Creating the best RV park business plan is a vital step toward building a successful venture in the competitive and evolving RV park industry. Remember, a well-crafted business plan is not static but should be revisited and adapted as your business grows and market conditions change. 

With a solid plan in place, including a high-quality website and a focus on meeting customer needs, you’ll be well-prepared to navigate the challenges of the digital era and create a thriving RV park that meets the demands of campers in North America.

Keep reading our blog to learn more about how to build and run a profitable RV park business!

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Resort Business Plan Template

Written by Dave Lavinsky

Resort Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their resorts.

If you’re unfamiliar with creating a resort business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a resort business plan step-by-step so you can create your plan today.

Download our Ultimate Resort Business Plan Template here >

What is a Resort Business Plan?

A business plan provides a snapshot of your resort as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Resort

If you’re looking to start a resort or grow your existing resort company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your resort to improve your chances of success. Your resort business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Resort Businesses

With regards to funding, the main sources of funding for a resort are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for resort companies.

Finish Your Business Plan Today!

How to write a business plan for a resort business.

If you want to start a resort or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your resort business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of resort you are running and the status. For example, are you a startup, do you have a resort that you would like to grow, or are you operating a chain of resorts?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the resort industry.
• Discuss the type of resort you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of resort you are operating.

For example, you might specialize in one of the following types of resorts:

• Health Spa Resort : this type of resort provides individual spa services and helps visitors develop health habits.
• Ski Resort: this type of resort includes downhill, cross-country, or similar skiing areas with ski lifts and tows. These resorts often provide food and beverages, equipment rentals, and ski instruction, as well as accommodation.
• Eco-tourism Resort: this type of resort focuses on environmental sustainability, offering programs to minimize their eco footprint. Some eco-tourism resorts offer an immersive experience such as living among animals in a jungle.
• Destination Resort: this type of resort contains everything needed, such as accommodation, food service, attractions, shopping, etc.
• All-Inclusive Resort : this type of resort charges one fixed price that includes lodging, unlimited food, drink and sports activities, and entertainment.

In addition to explaining the type of resort you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of overnight guests, the number of conventions hosted, reaching and/or maintaining X percent occupancy rate, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the resort industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the resort industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your resort business plan:

• How big is the resort industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your resort? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your resort business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: domestic leisure travelers, international leisure travelers, business travelers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of resort you operate. Clearly, business travelers would respond to different marketing promotions than international leisure travelers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Resort Business Plan in 1 Day!

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With Growthink’s Ultimate Resort Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other resorts.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes hotels, short-term rentals, or even relatives who live in the area. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of resort do they operate?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide extended stay options?
• Will you offer amenities or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a resort business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of resort company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide accommodation-only options, all-inclusive packages, accommodation/service packages, day visitor packages, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your resort. Document where your resort is situated and mention how the site will impact your success. For example, is your resort located in a busy tourist town, near a tourist attraction, or is it a remote destination? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your resort marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Advertise in trade publications or on national TV
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your resort, including answering calls, booking rooms and services, cleaning between guests, providing concierge services, customer service, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your resort to a new city.  

Management Team

To demonstrate your resort’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing resorts. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a resort or successfully running a boutique hotel.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 25 or 100 guest rooms? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your resort, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a resort:

• Cost of furnishing each guest room
• Cost of building out common areas and/or service facilities (spa treatment rooms, etc.)
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your resort blueprint or a list of amenities and services you offer.  

Writing a business plan for your resort is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the resort industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful resort.  

Resort Business Plan Template FAQs

What is the easiest way to complete my resort business plan.

Growthink's Ultimate Resort Business Plan Template allows you to quickly and easily write your resort business plan.

How Do You Start a Resort Business?

Starting a resort business is easy with these 14 steps:

• Choose the Name for Your Resort Business
• Create Your Resort Business Plan
• Choose the Legal Structure for Your Resort Business
• Secure Startup Funding for Your Resort Business (If Needed)
• Secure a Location for Your Business
• Register Your Resort Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Resort Business
• Buy or Lease the Right Resort Business Equipment
• Develop Your Resort Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Resort Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Resort business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

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RV Park Business Plan Sample

Published Jun.18, 2015

Updated Apr.24, 2024

By: Noor Muhammad

Average rating 4.3 / 5. Vote count: 6

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Table of Content

RV Park business plan for starting your own building firm

Are you exploring the most profitable way to commercialize your property? If so, you must search for how to open a RV park then. RV parks are basically made for tourists to park their RVs i.e. recreational vehicles that contain quarters for accommodation.

With cities of America becoming the top tourist destinations, tourists from around the world use RVs to explore the country. As they enable one to travel without having to stay at hotels or pay for airline tickets. Moreover, due to the availability of WiFi, travel lovers who have to earn as well, purchase RV vehicles to live their life to the fullest.

If you want to know how to start an RV park, you should study some business plans for RV park. You can also have a detailed in-depth of this business through this sample rv park business plan written for the startup, Grandeur Traveling.

Executive Summary

2.1 the business.

Grandeur Traveling will be a licensed and registered RV park startup. The business will be based in New York and will have its setup at 3 locations throughout New York. The business will provide a parking facility for RVs. Moreover, recreational activities, washrooms, laundry rooms, and play areas will be provided for RV travelers.

2.2 Management of RV Park business

Management is a crucial and difficult part of a business. Efficient management can be done by one who is capable of making instant decisions about diverse areas.

To make sure that your RV park run according to the clients’ expectations, you should include each of its detail in your private land RV park start up rv park business plan . Your rv park business plan should explain

• How you will turn your land into a perfect space for RV travelers
• How to set up an RV park
• How to manage finances for the startup as well as for future running of the business
• How to acquire and retain an efficient workforce all the time

2.3 Customers of RV Park business

Before exploring how to start a RV park, you should research your customer base. Grandeur Traveling identified that its customers can be divided into three groups: foreign tourists, domestic holidaymakers, and residents who live in RVs.

2.4 Business Target

Our business targets are to maintain a CSAT score of above 87% throughout our service years. The financial targets that we can achieve by meeting our net profit goals are demonstrated in this table.

Company Summary

3.1 company owner.

Robert Crowe will be the owner of Grandeur Traveling. Crowe has done MBA from Binghamton University School of Management.

3.2 Why the RV Park business is being started

Crowe owns a huge property in New York. He rented business a part of his land but wasn’t satisfied with the profits generated. Finally, he explored other options to commercialize his property and decided to start RV park business.

3.3 How the RV Park business will be started

Step1: Plan your business

The first step before starting an RV business is to create an RV park business plan template. To make an effective rv park business plan for your startup you can take help from this RV park business plan sample. In this RV park business plan example we are listing everything about Grandeur Traveling from their startup expenses to financial planning.

Step2: Define your brand

The second step is to acquire the required licenses and permits. This is the time when you should establish your business base, set your business targets and values.

Step3: Start the recruitment

A business cannot earn success if its employees are not devoted, driven, and responsible. Crowe decided to conduct interviews to find the most suitable persons to run his business.

Step4: Get ready to promote & market

After you have set up your business and workforce, you should start working on ways to reach your target audience. Crowe decided to promote his services by offering several discounts to customers. And by utilizing Google Local ads services and other platforms to advertise businesses.

Step5: Establish a web presence

RV travelers are likely to search for RV parks through Google. So that they know where they can stay and park their vehicle beforehand. Chances are that they explore RV parks nearby their destinations two to three hours before their arrival.

Therefore, knowing the importance of establishing a strong web presence, Crowe decided to hire an expert web developer to develop his website.

The startup expenses of Grandeur Traveling are given in the table below:

If you plan for owning an RV park business you must realize that you need to provide your customers with many things other than just a parking space.

Crowe decided to provide sanitation and washroom facilities to RV travelers. Moreover, for people who would want to relax for a while, Grandeur Traveling will also be offering recreational activities, food delivery business , and drinks.

In this business plan template RV park, we are enlisting the services of Grandeur Traveling in detail.

• Sanitation Services

We will provide sanitation services to our customers. To keep our washrooms tidy all the time, we will be hiring sweepers and cleaners. Moreover, we will also make arrangements to empty and clean RV holding tanks that are placed in many RVs to keep wastewater.

• Laundry Facility

To facilitate RV travelers in washing and drying their clothes we will install automatic washing machines and vented dryers.

• Provision of Food/ Snacks/ Drinks

We will also be offering fresh and healthy food items, snacks, and drinks. Our food items will mainly comprise of local cuisines. And our drinks will mainly contain juices, teas, and coffees.

• Recreational Activities

At our RV park, our customers will get the following facilities to enjoy themselves and relax

• A swimming pool
• Play area for adults to play table tennis, badminton, and basketball
• Play area for kids that contain trampolines, swings, slides, and climbing structures

Marketing Analysis of RV Park Business

RV parks have very specific customers. Therefore, before starting an RV park, you must research the market in detail. Generally, RV parks should be situated near the most-visited tourist sites. As RV travelers would like to visit historic and natural sites, it would be profitable if you establish your RV park near popular landmarks.

Besides finding an ideal location, you also have to understand market dynamics for opening an RV park. If you think you don’t possess the right knowledge to do marketing analysis, you should hire a professional marketing analyst for RV park business consulting. In this blog on how to write a business plan for an RV park, we are enlisting the marketing analysis done by Grandeur Traveling.

Business plan for investors

5.1 market trends.

According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

Though the market stats are satisfactory, still you need to take careful measures to thrive in the recession due to COVID-19.

5.2 Marketing Segmentation

Identifying your customers and then dividing them into separate groups is essential before starting a business. This practice can help you in devising policies to reach out to specific groups of your customers. Moreover, understanding the requirements of your customers will also assist you in deciding the right services.

To give you a general idea of who can be the customers of an RV park, we are providing here the marketing segmentation done by Grandeur Traveling.

5.2.1 International RV Travelers

Our primary customers will comprise RV travelers from around the world. This group of our target customers will enter New York to visit city parks, art museums, Art Deco skyscrapers, shopping areas, city theaters, iconic restaurants, etc. Therefore, to target them we will set up our RV park stations near the most-visited tourist spots.

5.2.2 Domestic RV Travelers

The second group of our target customers will include RV travelers from our own country who may belong to our nearby cities. To attract this group of our target customers we’ll offer several discounts and free tickets to famous monuments.

5.2.3 Residents

Our third category comprises residents of New York. They are expected to enjoy our food and recreational activities whenever they visit destinations near us.

Though this group of our target customers is not likely to help us make huge revenues. Still, we decided to include it while making our rv park business plan to achieve maximum accuracy.

5.3 Business Target

Crowe defined his business targets in the initial phases of his business. The financial, customer care, and business growth targets set by him are given here.

• To earn a net profit margin of $30k per month by the end of the third year
• To maintain an average rating above 4.8 by the end of the first year
• To open two more RV parks to cover more locations by the end of the first five years
• To maintain a CSAT score above 87% throughout our service years

5.4 Product Pricing

Our prices are almost in the same range as that of our competitors. But to get ahead of them we’ll try to capture more and more customers through offering various discounts, vouchers, and free tickets.

Marketing Strategy

The customers of RV parks are very specific. Therefore, to attract a significant number of customers to your site, you should have an excellent RV park business marketing plan.

Crowe explored the strategies and services of his competitors before completing his RV park business design. This approach enabled him to include exclusive features in his RV parks.

6.1 Competitive Analysis

Grandeur Traveling will come up with the following competitive aspects to outperform their customers.

• We are providing an online booking facility so that RV travelers can reserve a parking space for their RVs by a 3-hour pre-booking.
• Our workers are highly customer-oriented. We will ensure the highest quality sanitation and other services to facilitate our customers.
• We are providing an eating facility in our RV parks unlike many of our competitors.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by hiring an SEO content writer and a web developer
• We will advertise our services through Google Local ads service
• We will provide a free ticket to visit the Statue of Liberty on every purchase above $70 for the first two months of our launch
• We will provide a 30% discount on all our services for the first two months of the launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

As you write a business plan for an RV park, you should decide how many employees you will need to run your business. The best approach to hiring the workforce for your startup is to first make a personnel plan. A personnel plan contains a list of required staff along with their job responsibilities and average salaries.

7.1 Company Staff

Crowe will supervise the business himself. However, he will hire the following staff for Grandeur Traveling.

• 3 Branch Managers to manage RV parks at three locations
• 12 Sweepers/ Cleaners to clean the facility, washrooms, and RV holding tanks
• 3 Cooks to prepare meals
• 3 Store Operators to serve foods and drinks
• 3 General Assistants to maintain areas for recreational activities
• 3 Accountants to maintain financial records
• 1 Web Developer to manage the company’s website social sites
• 1 Driver to provide transportation

7.2 Average Salary of Employees

Financial Plan

The last thing to worry about while you create an RV park business plan is the financial plan. As Crowe decided to open RV parks at three different locations from the very beginning, he had to work a lot to manage finances.

After analyzing the total assets, startup expenses, expenses to run the business, pricing strategy, and expected sales, Crowe developed an accurate financial plan.

In this park business plan, we are enlisting important financial projections, break-even analysis, gross margins, cash flows, and balance sheet created for Grandeur Traveling.

If you need help for making a financial plan for your own RV park, you can read the financial plan for Grandeur Traveling free of cost.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Download RV Park Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as water park business plan , business plan for summer camp , business plan for resort development , helicopter business plan , golf course marketing strategy , business plan for nightclub and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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RVParkBusinessPlan.com

Completely editable RV Park Business Plan

RV Park Business Plan Development Tools

Below is a PDF of the RV Park Business Plan that accompanies your purchase of the package. This is the business plan only, and the purchased package contains 10 other documents (Word, Excel, and PowerPoint files) that you can use to develop a plan specific for raising capital to develop or acquire a RV park.

The RV Park Business Plan toolkit features:

• Bank/Investor Ready Business Plan for a RV Park
• RV Park Industry Research (updated for 2023)
• 3 Year Easy-to-Use Question and and Answer Based Excel Model
• RV Park Marketing Plan
• Two Interactive Pitch Decks ( see below )
• Loan Amortization and ROI Tables
• Three RV Park SWOT Analysis Templates
• How to Start a RV Park Guide
• Easy to Follow Instructions
• Meets SBA Requirements
• All Documents in Word, Excel, and PowerPoint
• Immediate Download After Purchase

First Pitch Deck Version (included) – Hover Over for Scroll Controls

Second Pitch Deck Version (included ) – Hover Over for Scroll Controls

The chapter list of the business plan is as follows:

• 1.0 Executive Summary
• 2.0 Use of Funds and Business Ownership Overview
• 3.0 RV Park Operations
• 4.0 Economic, Industry, Customer, and Competitive Analysis (Updated for 2023)
• 5.0 Marketing Plan
• 6.0 Personnel Summary, Payroll Overview, and Headcount
• 7.0 Financial Plan (including profit and loss, cash flow analysis, balance sheet, breakeven analysis, marketing ROI, and business ratios)
• Appendix A – SWOT Analysis
• Appendix B – Expanded Profit and Loss Statements
• Appendix C – Expanded Cash Flow Analysis
• Appendix D – Loan Amortization Table

The accompanying marketing plan document has the following chapter list:

• Introduction
• General and Traditional Marketing Strategies
• Online Marketing Strategies
• Demographic Outline
• Return on Marketing Overview
• Service Differentiation
• Financial Results Overview

A video overview of the excel model included in your purchase:

This page can't be displayed. Contact support for additional information. The incident ID is: N/A. How To Write an RV Park Business Plan + Template Creating a business plan is essential for any business, but it can be especially helpful for RV park businesses that want to improve their strategy and/or raise funding. A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success. This article provides an overview of the key elements that every RV park business owner should include in their business plan. Download the Ultimate RV Park Business Plan Template What is an RV Park Business Plan? An RV park business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture. Why Write an RV Park Business Plan? An RV park business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable. Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business. Writing an Effective RV Park Business Plan The following are the key components of a successful RV park business plan: Executive Summary The executive summary of an RV park business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your RV park company Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others. Company Description This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved. If you are just starting your RV park business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your RV park, mention this. Industry Analysis The industry or market analysis is an important component of an RV park business plan. Conduct thorough market research to determine industry trends and document the size of your market.  Questions to answer include: What part of the RV park industry are you targeting? How big is the market? What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)? You should also include sources for the information you provide, such as published research reports and expert opinions. Customer Analysis This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants. For example, RV park customers may include families with children, retirees, and business travelers. You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you. Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or RV park services with the right marketing. Competitive Analysis The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry. For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors. Below are sample competitive advantages your RV park business may have: Lower prices than traditional hotels Amenities such as pools, playgrounds, and BBQ areas Onsite laundry facilities Pet-friendly policies Easy access to major highways Marketing Plan This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps. Product/Service : Detail your product/service offerings here. Document their features and benefits. Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition. Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable? Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your RV park business via word-of-mouth marketing. Operations Plan This part of your RV park business plan should include the following information: How will you deliver your product/service to customers? For example, will you do it in person or over the phone only? What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints? The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present. Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an RV park business include reaching $X in sales. Other examples include expanding to a second location, developing a new service, or hiring additional staff. Management Team List your team members here including their names and titles, as well as their expertise and experience relevant to your specific RV park industry. Include brief biography sketches for each team member. Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future. Financial Plan Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix).  This includes the following three financial statements: Income Statement Your income statement should include: Revenue : how much revenue you generate. Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering. Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss. Sample Income Statement for a Startup RV Park Revenues $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100 $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100 Direct Cost Direct Costs $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820 $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820 $ 268,880 $ 360,750 $ 484,000 $ 649,390 $ 871,280 Salaries $ 96,000 $ 99,840 $ 105,371 $ 110,639 $ 116,171 Marketing Expenses $ 61,200 $ 64,400 $ 67,600 $ 71,000 $ 74,600 Rent/Utility Expenses $ 36,400 $ 37,500 $ 38,700 $ 39,800 $ 41,000 Other Expenses $ 9,200 $ 9,200 $ 9,200 $ 9,400 $ 9,500 $ 202,800 $ 210,940 $ 220,871 $ 230,839 $ 241,271 EBITDA $ 66,080 $ 149,810 $ 263,129 $ 418,551 $ 630,009 Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200 EBIT $ 60,880 $ 144,610 $ 257,929 $ 413,351 $ 625,809 Interest Expense $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209 Taxable Income $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209 Income Tax Expense $ 18,700 $ 47,900 $ 87,600 $ 142,000 $ 216,400 $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809 10% 20% 27% 32% 37% Balance Sheet Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include: Assets : All of the things you own (including cash). Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans. Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other. Sample Balance Sheet for a Startup RV Park Cash $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278 Other Current Assets $ 41,600 $ 55,800 $ 74,800 $ 90,200 $ 121,000 Total Current Assets $ 146,942 $ 244,052 $ 415,681 $ 687,631 $ 990,278 Fixed Assets $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 Accum Depreciation $ 5,200 $ 10,400 $ 15,600 $ 20,800 $ 25,000 Net fixed assets $ 19,800 $ 14,600 $ 9,400 $ 4,200 $ 0 $ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278 Current Liabilities $ 23,300 $ 26,100 $ 29,800 $ 32,800 $ 38,300 Debt outstanding $ 108,862 $ 108,862 $ 108,862 $ 108,862 $ 0 $ 132,162 $ 134,962 $ 138,662 $ 141,662 $ 38,300 Share Capital $ 0 $ 0 $ 0 $ 0 $ 0 Retained earnings $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978 $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978 $ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278 Cash Flow Statement Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include: Cash Flow From Operations Cash Flow From Investments Cash Flow From Financing Below is a sample of a projected cash flow statement for a startup RV park business. Sample Cash Flow Statement for a Startup RV Park Net Income (Loss) $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809 Change in Working Capital $ (18,300) $ (11,400) $ (15,300) $ (12,400) $ (25,300) Plus Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200 Net Cash Flow from Operations $ 21,480 $ 82,910 $ 152,629 $ 256,551 $ 380,709 Fixed Assets $ (25,000) $ 0 $ 0 $ 0 $ 0 Net Cash Flow from Investments $ (25,000) $ 0 $ 0 $ 0 $ 0 Cash from Equity $ 0 $ 0 $ 0 $ 0 $ 0 Cash from Debt financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862) Net Cash Flow from Financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862) Net Cash Flow $ 105,342 $ 82,910 $ 152,629 $ 256,551 $ 271,847 Cash at Beginning of Period $ 0 $ 105,342 $ 188,252 $ 340,881 $ 597,431 Cash at End of Period $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278 You will also want to include an appendix section which will include: Your complete financial projections A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.) Any other documentation which supports what you included in the body of your business plan. Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your RV park company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it. A well-written business plan is an essential tool for any RV park owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.   Finish Your RV Park Business Plan in 1 Day! Wish there was a faster, easier way to finish your RV park business plan? With our Ultimate RV Park Business Plan Template you can finish your plan in just 8 hours or less! 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RV Park Business Plan: Guide & Template (2024) Industry Overview. The RV park industry stood at a value of 8.7 billion dollars in 2020 and would continue to grow at a rapid pace. Moreover, successful RV park owners make up to $50,000 to $90,000 a year. And these numbers would grow as the number of people who have switched to this style of living and traveling continues to grow each year. RV Park Business Plan [Sample Template] The cost of Launching a Website - $600. The cost for our grand opening party - $15,000. Miscellaneous - $15,000. We would need an estimate of $750,000 to successfully launch a small but standard and well - equipped campground and recreational vehicle (RV) park in Los Angeles - California. The #1 Rv Park Business Plan Template & Guidebook 1. Describe the Purpose of Your Rv Park Business. The first step to writing your business plan is to describe the purpose of your rv park business. 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As the demand for campgrounds continues to grow and peak season capacities are reached, it is essential to develop a well-crafted ... RVParkBusinessPlan.com The Word document is a complete business plan specific for a RV park. The chapter list is as follows: 1.0 Executive Summary; 2.0 Financing Overview; 3.0 RV Park Operations; 4.0 Economic, Industry, and Market Research; 5.0 Marketing Plan; 6.0 Personnel Summary; 7.0 Financial Plan; Appendix A - SWOT Analysis; Appendix B - Reference Sources PDF RV Park Business Plan Example Financial Summary. Amazia RV Park is seeking total funding of $260,000 to launch its location. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital. Specifically, these funds will be used as follows: To unlock help try Upmetrics! . Resort Business Plan Template [Updated 2024] Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. 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