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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

• The Complete Guide to Mastering Business Presentations
• Introduction to Business Presentations

What is a Business Presentation?

Aayush Jain

Definition and components of a business presentation, unpacking the core: the what and why of business presentations.

Business presentations are pivotal in the corporate landscape, acting as a bridge between a company and its audience—be it clients, investors, or internal teams. This opening paragraph sets the stage for our exploration, highlighting the essence of a business presentation. It's not merely about presenting a company; it's about crafting a narrative that engages, informs, and compels action. Here, we delve into what makes up a business presentation, emphasizing its importance in achieving business objectives and how it fits into the broader context of corporate communication.

Building Blocks: Anatomy of an Effective Presentation

Diving deeper, we explore the structural components that constitute a business presentation. From the opening slide that sets the tone, through the compelling core where ideas and data intermingle, to the concluding call to action, every element plays a crucial role. This section breaks down the anatomy of a presentation, including the significance of a visually appealing design, the strategic use of visual representations like charts and graphs, and the art of balancing information density to maintain the attention spans of audience. The goal is to provide a comprehensive understanding of the components that, when combined, create a compelling business presentation.

From Theory to Practice: Stories of Impact

Here, we transition from the theoretical framework to the tangible impact of business presentations in the real world. By presenting examples from various industries, we illustrate how presenting a company effectively can pivot its market position, attract potential customers, or secure funding from potential investors. This narrative brings to life the power of a well-crafted presentation, showcasing real success stories and current trends that underline the importance of design, storytelling, and audience engagement.

Expert Insights and Quantitative Backing

In this part, we lean on expert opinions and quantitative data to underscore the value of professional presentation design. Highlighting insights from industry leaders like Aayush Jain of INK PPT , we discuss the undeniable impact of aesthetics and narrative in making a presentation not just seen but felt. This exploration is reinforced with statistics and research findings, validating the strategic importance of most presentations in business success and decision-making processes.

Vision for the Future: Evolving Presentation Landscapes

Concluding, we look forward to the evolving dynamics of business presentations, especially in the context of digital transformation and virtual engagement. This future outlook article is complemented by a YouTube video link that offers viewers a deeper dive into innovative presentation techniques and the emerging tools reshaping how we convey business narratives. This segment aims to leave readers with a sense of anticipation and readiness for the advancements in presentation strategies, encouraging them to think beyond traditional formats towards more interactive, engaging approaches.

[Explore Innovative Presentation Techniques]

Historical Evolution of Business Presentations

Business presentations have come a long way from the days of overhead professional company presentation has transformed into a sophisticated process that leverages advanced technology like PowerPoint to deliver powerful messages.

Imagine the evolution of business presentations as a journey from the simplicity of a hand-drawn road map to the complexity of a GPS system. For instance, in the 1980s, a company presentation might have been limited to paper handouts and verbal explanations, while today, it involves dynamic PowerPoint slides, videos, and interactive elements.

Research indicates that the use of visual aids in presentations has increased retention rates by up to 65%, highlighting the shift towards more visually oriented communication strategies.

"In the early days, we relied on our words and basic slides to convey our ideas. Now, we use a rich tapestry of visuals, animations, and interactive elements to tell our story," reflects Aayush Jain on the evolution of presentation techniques.

Common Types of Business Presentations

There are several types of business presentations , each designed to fulfill specific objectives. From informational to persuasive, and decision-making presentations, the goal is always to present the company in the best light possible.

Consider the difference between a documentary and a feature film. Both tell stories, but while the documentary aims to inform and educate, the feature film seeks to entertain and perhaps persuade. Similarly, an informational presentation aims to educate the audience about the company profile, while a sales pitch seeks to persuade potential clients to invest.

Statistics show that over 70% of businesses consider presentation skills crucial for career success, underscoring the variety and importance of these presentations in the professional landscape.

"Each type of business presentation requires a unique approach to storytelling and design. Understanding your audience's needs and expectations is key to delivering a successful presentation," advises Aayush Jain.

Purposes and Objectives of Business Presentations

The primary purpose of an organizational presentation varies from presenting a company's achievements to potential investors, to educating new employees about company policies. Each presentation is designed with specific objectives in mind, such as persuading clients or facilitating decision-making processes.

The purpose of a business presentation can be compared to a compass in a ship's navigation. Just as a compass guides the ship towards its destination, the objectives of a presentation guide the content and delivery to achieve the desired outcome. An example of this is using a company presentation to secure new clients by effectively communicating the value proposition.

Data from LinkedIn shows that presentations with clear objectives are 50% more likely to achieve their desired outcomes, highlighting the importance of having a focused message.

"Setting clear objectives at the inception of the presentation design process ensures that every separate slide, every visual element, and every word spoken is aligned with the goal of showcasing the company in the most effective manner," says Aayush Jain.

Understanding the purposes behind business presentations paves the way for exploring the role they play in decision-making, further demonstrating their importance in the corporate world.

The Role of Business Presentations in Decision-Making

Business presentations are pivotal in the decision-making process, providing a structured opportunity for presenting complex information and recommendations. They serve as a crucial touchpoint, influencing the opinions and actions of stakeholders, from internal team members to external partners and clients.

Imagine the idea of a company presentation as a compass guiding a ship through the treacherous waters of corporate decision-making. Just as a captain relies on a compass to navigate, so do leaders rely on presentations to guide their decisions.

For instance, a well-executed presentation that showcases a comprehensive market analysis and competitive advantages can significantly influence the strategic direction of a company.

Research from the Decision Management Association highlights that decks that effectively present relevant data and analysis can improve decision-making speed and accuracy by up to 40%. A study by the International Business Communication Council found that decision-makers cite clarity, conciseness, and relevance as the top three factors that make presentations impactful in their decision-making process. These insights underscore the importance of strategic focus and data-driven content in business decks.

Key Elements of a Successful Business Presentation in showcasing a company

A successful business presentation hinges on several key elements: clear objectives, audience understanding, powerful storytelling, effective visual aids, and confident delivery. These components work in concert to engage the audience, convey the message effectively, and achieve the presentation's intended outcomes.

For example, incorporating visual aids such as bar graphs and slides can help illustrate complex ideas, much like how a vivid solo can highlight a particular emotion in a musical piece.

A study by the Presentation Institute of America found that presentation decks incorporating visual aids are 67% more effective at maintaining the attention. Additionally, Gallup research indicates that presentations that include storytelling elements are twice as likely to result in a positive outcome.

These findings highlight the critical role of integrating multiple elements to craft a driving and successful presentation.

Company Presentation vs. Public Speech: Understanding the Distinctions

While often intertwined, company presentations and public speech serve distinct purposes and require different skill sets. A business presentation is typically more focused on delivering specific information or persuading an audience regarding an organization-related topic, utilizing visuals and structured content.

Public speech, on the other hand, might focus more broadly on inspiring, informing, or entertaining an audience, often without the support of graphics.

Imagine a business presentation as a guided tour through a museum, where the guide (presenter) points out and explains various artifacts (points of discussion) with the help of visual cues and structured narrative.

Public speech, in contrast, is like a storyteller weaving tales under the moonlight, where the power of voice and story alone captures the audience's imagination. For instance, while showcasing an organization to investors, the focus is on persuading through data and strategic insights, distinct from the broader motivational approach of speaking publicly.

According to a study by the Public Speaking Association, 80% of professionals believe that presentation skills are crucial to achieving business success, yet only 40% distinguish these from public speaking abilities.

A survey by Presentation Magazine found that incorporating elements of public speech into business presentations, such as storytelling and audience engagement techniques, can enhance the effectiveness of the presentation by up to 35%. These statistics highlight the importance of understanding and integrating the strengths of both disciplines to enhance communication impact.

Cultural Considerations in Business or Company Presentations

The global organizational environment demands sensitivity to cultural differences in business presentations. Factors such as communication styles, power distance, individualism versus collectivism, and uncertainty avoidance play significant roles in how decks are crafted and delivered.

Consider the analogy of a chef preparing a meal for an international audience. Just as the chef must understand and respect the dietary preferences and restrictions of their guests, so must a talk show presenter be cognizant of the cultural nuances of their audience.

For example, a company presentation in Japan might require a more formal approach and the use of subtle persuasion, in contrast to the more direct and assertive style preferred in the United States.

Research by Hofstede Insights reveals that decks tailored to the cultural expectations of the audience are up to 70% more effective in achieving their objectives. A study by the International Journal of Business Communication supports this, finding that presentation decks that acknowledge and adapt to cultural differences improve comprehension and engagement among international audiences.

These insights underscore the critical role of cultural awareness in the success of business presentations on a global scale.

Adapting Company Presentations for Virtual Platforms

The shift towards virtual meetings and conferences necessitates adaptations in how company presentations are designed and delivered. Virtual platforms offer unique opportunities and challenges, from technical considerations to maintaining audience engagement in a digital format.

Think of transitioning from a live concert to a virtual performance. While the essence of the performance remains, the dynamics change significantly. The artist must engage the audience without the immediate feedback of live interaction, relying more on the quality of the content and presentation. Similarly, when showcasing a company virtually, the presenter must leverage technology to maintain the attention, using visual and interactive elements effectively.

A survey by Zoom Video Communications indicates that 58% of professionals find virtual presentation decks more challenging to engage the audience than in-person events. However, a report by Microsoft found that presentations that are specifically designed for virtual delivery, incorporating interactive elements like polls and Q&A sessions, see a 40% increase in audience engagement.

These findings highlight the importance of adapting presentation strategies to suit the virtual environment, ensuring that the message is not only delivered but also received and acted upon effectively.

Incorporating Storytelling Techniques while presenting a company

Storytelling in business presentations is a powerful tool to engage and connect with the audience, making complex information more relatable and memorable. It involves weaving a narrative through the presentation, using real-life examples, anecdotes, and metaphors to illustrate points and evoke emotions.

Imagine a business presentation as a novel, where instead of chapters, you have sections of your presentation, each contributing to the overall narrative. Just like a compelling novel hooks the reader from the very start, a great presentation uses storytelling to capture the attention of target audience and keep them engaged throughout.

For instance, starting a presentation with a customer success story sets the stage for a narrative that the audience can follow and relate to, making the subsequent data and analysis more impactful.

According to a study by the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. Additionally, research by the Narrative Institute shows that decks using stories can increase audience persuasion by up to 30%.

These statistics validate the effectiveness of storytelling as a technique to enhance the communicative power of business presentations, making them not just informative but also transformative experiences for the audience.

Conclusion on how company presentation can be a game changer

A business presentation is more than just an act of presentation to an audience; it is a carefully crafted communication tool designed to inform, persuade, and connect. Through a combination of historical evolution, cultural sensitivity, storytelling, and adaptation to digital platforms, business presentations have become an essential component of professional success.

By understanding and implementing the key elements of effective decks, individuals and organizations can significantly enhance their ability to communicate ideas, influence decisions, and achieve their objectives.

Frequently asked questions

How do you introduce a company in a presentation.

To introduce a company in a presentation effectively, start with a compelling opening that grabs the audience's attention from the beginning. Provide a first impression and a brief overview of your company, emphasizing the uniqueness of your brand and the value you bring to clients.

Showcasing milestones can illustrate your company's growth and success, thereby building credibility. When presenting products or services to a client, think on how they address the needs and challenges of your target audience, supported by visuals and concise descriptions.

Incorporating a testimonial can lend authenticity and demonstrate real-world impact. Lastly, introducing your team personalizes your presentation, showing the faces behind the success. Throughout, ensure your presentation is visually appealing and avoid overwhelming your audience with too much information or industry jargon.

What should be in a company presentation?

A company presentation must include a clear visual representation of your company's name, brand identity, and the core products or services you offer, designed to convey feelings of trust and reliability to your client. It should give a brief overview of your company's history, mission, and vision, helping the audience understand who you are and what you stand for. Highlighting key milestones and achievements can demonstrate your company's growth and expertise.

Testimonials or case studies provide social proof and build confidence in your potential customers. Visual elements such as your company logo, color scheme, and visuals like bar graphs or slides should be used to make the presentation more engaging and to help convey complex ideas more effectively.

Remember, the goal is to create a lasting and positive first impression on your audience, making your presentation short and to the point, and ensuring it is visually appealing from start to creating a compelling narrative.

How do I present my company in a presentation?

To present your company effectively in a presentation, begin with a strong and engaging introduction that clearly states what your business is about and why it matters. Be concise throughout, focusing on your bullet points and delivering a clear and impactful message about your company's vision, mission, and what sets you apart from the competition. Use high-quality graphics to support your points, making your presentation more memorable and easier to understand.

Highlight your main products or services, emphasizing their benefits to your target or even test audience. Avoid industry slang and ensure that your presentation progresses smoothly without rushing, allowing your audience to fully absorb the information.

Engaging your audience with relevant examples and compelling storytelling can further enhance the impact of your presentation, making it a powerful tool for presenting your company.

What are the three general types of business presentations?

The three general types of business presentations are:

• Pitch Deck Presentation: This type focuses on showcasing to investors or partners, highlighting the business model, market opportunity, and financial projections to secure funding or strategic alliances.
• Sales Deck Presentation: Aimed at potential clients or customers, this type showcases the company's products or services, demonstrating their value proposition and how they solve specific problems or meet specific needs.
• Product Market Slide Deck: This presentation type is used to introduce a new product or service to the market, detailing its features, benefits, and competitive advantages to generate interest and drive adoption.

What are the three parts of a professional company presentation?

A professional business presentation is structured into three main parts:

• Introduction (10-15%): Start by capturing the audience's attention with an engaging opening, set the context, and briefly outline what the presentation will cover. This sets the tone and expectations from the very beginning.
• Body (75-80%): The core of your presentation, where you delve into the details of your company presentation, highlighting the company profile, showcasing your products or services, and discussing key points in further detail. Use this section to convey your main message, supported by visuals, examples, and data to enhance understanding and retention.
• Conclusion (10-15%): Summarize the key points made throughout the presentation, reinforce the main message, and provide a clear call to action or outline the next steps. The conclusion should leave a lasting impression, ensuring your company and its offerings remain top of mind for your audience.

What is the most important element in a powerpoint company presentation?

The most important element in a business presentation is clarity of message. Showing the company's goals, values, and objectives in a clear, concise manner ensures that the audience understands the company profile core message. Visuals, storytelling, and engaging content support this clarity by reinforcing the message and keeping the audience's attention focused.

How has technology impacted business presentations?

Technology has revolutionized business presentations by enabling more dynamic, interactive, and visually appealing presentation desks. Tools like PowerPoint, video conferencing software, and interactive polls have made it easier to engage with the audience, whether in-person or virtually. Technology also allows for broader reach, enabling slide decks to speak to global audiences through webinars and online meetings.

What are the key differences between business presentations and public speech?

Business presentations often focus on numerous aspects of a company, its products, or services to a specific audience with a clear objective, such as persuading, informing, or decision-making. Public speech, while it can share these goals, is broader and may not always involve creating a business context. It focuses more on the delivery, rhetoric, and engagement with the audience on various topics.

How can storytelling be incorporated into business presentations?

Storytelling can be incorporated by framing the presentation around a compelling narrative point that relates to the audience's experiences or challenges. Using real-life examples, customer testimonials, and a clear narrative arc can make the business presentation more engaging and memorable. Storytelling helps to humanize the company and makes complex information more relatable.

What are the best practices for designing a business presentation?

Best practices include keeping the design simple and professional, using a consistent color scheme and font, minimizing text on slides, and making good use of visuals and graphs. It's also important to tailor the presentation to the audience, focus on key messages, and practice delivery to ensure smooth flow and timing.

How can one adapt a business presentation for an international audience?

To adapt a presentation for an international audience, consider cultural sensitivities, use clear and simple language, avoid local jargon, and incorporate relevant global examples or case studies. It's also helpful to be mindful of time zone differences for live decks and to provide translations or subtitles if necessary.

What are the benefits of practicing a presentation before delivering it?

Practicing a presentation helps in refining the delivery, timing, and transitions between topics. It builds confidence, reduces anxiety, and allows the presenter to adjust pacing and emphasis based on the flow of the presentation. Practice also helps in identifying and correcting any potential issues with the content or delivery.

How can visuals enhance the effectiveness of a presentation?

Visuals, such as charts, graphs, images, and videos, can help illustrate and reinforce key aspects, making complex information easier to understand. They capture and retain the audience's attention, add interest to the presentation, and can evoke emotional responses that enhance persuasion and recall.

What role does the audience play in shaping the content of a presentation?

The audience's needs, interests, and level of knowledge significantly shape the content and delivery of a presentation. Understanding the audience allows the presenter to tailor the content to address their specific questions, concerns, and expectations, making the presentation more relevant, engaging, and effective.

How can feedback be used to improve future presentations?

Feedback provides valuable insights into what worked well and what could be improved in terms of content, delivery, and engagement strategies. Constructive criticism helps identify areas for improvement, while positive feedback can reinforce effective practices. Incorporating feedback into future decks ensures continuous improvement and better audience engagement.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more:  6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 9 Simple Steps!

Step 1. create a plan.

The first step in creating an excellent business presentation is to make a plan about what you want to do and how exactly you want to do it. For this, it is always good to set a goal that you seek to achieve through your presentation and then create a roadmap of how you want to achieve it.

In a business presentation plan, you create an outline of your presentation and decide what message you want to convey and the main points and arguments you want to include.

Divide your presentation into an introduction, the main section, and a conclusion, and further incorporate sub-points within each section. This will allow you to easily split your content into a consumable format.

With a plan ready in hand, your presentation will sail through smoothly!

Step 2. Spend Some Time on Your Presentation Slides

Is your presentation even a presentation without visual slides projected in the background? It is a must-have in every business presentation and that’s why you need to invest a little time in how they look.

Choose a professional-looking slide deck that matches the tone of your presentation. Go for colors that suit your brand’s or product’s colors, and avoid too many flashy colors. Also, try to pick a font and font size that aligns with your brand or organization.

Make sure that you select your presentation slide decks based on the content that you are dealing with, such as using professional or neutral slide decks for financial data or research topics and colorful slide decks for informal topics.

Step 3. Establish Your Credibility with a Story

Whenever you start a presentation, it is extremely crucial that you establish your credibility right up front, because people are more likely to listen to you if they are convinced about your authenticity.

No, this doesn’t mean that your drone on about your career highlights, instead you lead your business presentation with a compelling story. This could be anything about the background of your topic, an experience, a relatable story, an anecdote, or any other references that support your subject and make it more interesting.

Here is where you can also add a little humor to get a laugh out of them and put them at ease by setting a positive tone.

Doing so will help you engage with the audience, build a personal connection, and serve as a memorable foundation for your presentation.

Step 4. Support Your Claims

You may have established your credibility with a story or an anecdote, but if you really want to create an authentic image, then you need to back up all your claims during your presentation.

So do not hesitate to use supporting materials liberally. This means that you provide statistics and numbers, reference research, or offer proof supporting your claims. This will cement your credibility and authenticity.

Read more:  15 Best Presentation Blogs and Websites to Follow!

Step 5. Use Visual Elements Liberally

Business presentations can get boring if your slides just have texts, numbers, and tables. Not just that it makes it difficult for your audience to simultaneously read and listen to your presentation. That’s why you need to use visual elements like images, charts, graphics, GIFs, and more.

Adding powerful quotes, full-screen images, and videos will stick in the mind of your audience and will help maintain their attention throughout. Not to mention, it simply makes your presentation visually appealing!

Step 6. Add Animations to Your Presentation Slides

Obviously your format and content matter more, and if they are the cake, then adding a little animation or cinematic style to your slides is like the cherry on top. It simply makes your presentation a little more appealing!

Include fun animation, add smooth transitions, move around your slides horizontally or vertically, and let your content appear on the screen creatively. This will allow you to tell your story effortlessly.

Just try not to go overboard with the animation and make sure to strike a balance while maintaining consistency throughout.

Step 7. Be Prepared for Questions

No presentation is ever complete with a round of question-and-answer sessions towards the end, so it’s always best to be prepared for any difficult question that might be asked.

Your job is to anticipate all the possible questions or concerns that your audience might have and consider all the possible objections and arguments that might arise during a discussion, and prepare answers for them.

You can even get a colleague to listen to your presentation and have a practice session for this.

Step 8. Prepare Questions

It’s crucial to remember that sometimes your audience might not have any questions for you. This can obviously create an awkward moment for you when you open the floor to questions.

For that reason, it is important that you prepare your own set of questions in advance. Here, you can incorporate audience interaction by asking questions to your audience, quizzing them, asking them to vote, making them participate in simple activities, and more.

Doing this will help you avoid awkward pauses and silences while also creating an open environment of active participation and discussion.

Step 9. Wrap Up with a Closing Statement

Once all the questions have been asked and when all the discussions come to an end, you need to include a short closing statement for your presentation. Be sure to prepare a summarized statement that includes your main message, key points, and final call to action.

Follow these steps and you will have prepared a fantastic business presentation for your audience! But the fact is that no matter how good you are at public speaking, there is always room for improvement.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow!

Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

• Keep your presentation crisp and try not to include too many slides for your presentation.
• Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
• Do not hesitate to seek the help of presentation tools and software
• Focus on your narration and story-telling style.
• Ask rhetorical questions to reinforce your key points and primary message.
• Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
• Dress in formal business attire and groom yourself to look appealing and presentable.
• Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
• Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at  bit.ai  has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

• SWOT Analysis Template
• Business Proposal Template
• Business Plan Template
• Competitor Research Template
• Project Proposal Template
• Company Fact Sheet
• Executive Summary Template
• Operational Plan Template
• Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads: 

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

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• Presentations
• Public Speaking

The Complete Guide to Making Great Business Presentations in 2024

Introduction

Are you ready to consume a comprehensive treasure trove of the best presentation ideas and techniques for 2024? 

This ultimate guide is over 16 thousand words with nine full chapters of helpful and up-to-date information. 

It takes you through the complete presentation process from start to end. It includes good PowerPoint presentation examples you can easily follow.

It's packed with comprehensive easy-to-implement steps on making powerful business presentations quickly. It includes expert tips, great presentation design examples, actionable takeaways, and more. 

Download a FREE PDF Copy of Our New eBook on Making Great Business Presentations in 2024

Be sure to bookmark this page now, so you can quickly return to this epic business presentation guide.  Or   download this FREE guide  as a convenient 69 page eBook PDF with quick-action checklist (for easy offline use).

Table of Contents

Jump ahead to any part of this tutorial guide from this Table of Contents. Start learning the specifics on how to make a great business presentation in 2024:

• How to Make a Great (Highly Effective) Business Presentation  
• How to Prevent 18 Common Business Presentation Mistakes (Fails)  
• 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)
• How to Plan (+Write) a Powerful Business Presentation Quickly
• How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips)
• How to Design a Killer Business Presentation Like a Creative Professional
• Get Maximum Audience Impact: Give (Deliver) Great Business Presentations
• 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation
• 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

Conclusion: Take Action & Make a Great Presentation (Start Now!)

Chapter 1. how to make a great (highly effective) business presentation.

Your business presentation represents an investment. You've invested time in creating it, and you'll invest even more time in giving it. That's why you want to get it right.

In this guide, you'll learn tips and techniques that'll help you give a successful business presentation—a presentation that people remember and that changes minds.

We've gathered together a comprehensive set of business presentation tips and techniques you can really use. Learn from the experts how to make a great presentation. Study these good PowerPoint presentation examples. Follow the step-by-step instructions and you can put together an effective presentation fast. 

In this guide, you'll learn how to:

• Prevent Common Presentation Mistakes.  Learn how to avoid common mistakes that could derail your presentation. If you're new to giving presentations, or if you haven't given a presentation in a while, you'll want to review this section carefully before you start working on your next presentation.
• Plan and Write an Effective Presentation . If you're one of those people who struggle to write the content for your presentation, this is for you. We'll take you through the writing process from finding the right topic to creating a written presentation. All you need to do is follow these seven simple steps.
• Design a Presentation With Impact. Discover the techniques that creative professionals use to build truly eye-catching slides that your audience will remember long after your presentation. Learn how layout, font choice, and color impact how your presentation is received. We'll also discuss how to properly use graphics, media, and other special effects in a business presentation.
• Deliver Your Business Presentation Powerfully . If giving a business presentation is the part you dread the most, you're not alone. We've got you covered. The public speaking hacks you'll learn will help you give your next presentation ( and future business presentations too ) with confidence.
• Add Those Creative Presentation Extras ( Oomph ) . Don't miss this special section that's chock full of interesting ways to help your presentation stand out. The information here is especially useful if your audience will be listening to more than one presentation, such as at a business conference.  

This guide is designed so that you can work throughout from Chapter 1 to Chapter 9 for complete business presentation training. Or, use the jump links in the Table of Contents to go directly to an area you're struggling with.

Download this FREE guide now  as a convenient  69 page eBook PDF with quick-action checklist. You can use this handy PDF set  even when you're not connected to the internet.

Chapter 2. How to Prevent 18 Common Business Presentation Mistakes (Fails)

Nothing’s worse than a presentation that fails. It’s embarrassing and, even worse, it can undermine your message and damage your business brand.

The question is: How can you prevent your business presentation from failing?

We’ll show you exactly what to do to sidestep the most common presentation mistakes. Read this chapter to learn what to do ( and not do ) to avoid a hard fail:

1.  No Research

For a successful presentation, you’ve got to do your homework. Planning and research make the difference between a great business presentation and a bad one.

Your audience can tell if you’re not current on the relevant facts. Not being familiar with your topic undermines your credibility.

Try This: Before you start writing your business presentation, study for it as you would a test. Identify two to three key sources of information. Read each and take notes. Highlight key facts and points.

2.  Reading Your Speech

Too many speakers read their presentation directly from their speaker notes or, even worse, from index cards. Reading a presentation leads to an unnatural speaking style and interferes with your audience rapport.

Try This: Practice your speech so you can say it without looking at your speaker notes. That way you can recall it from memory and deliver naturally. ( It’s okay to have your speaker notes on hand in case you get stuck though .)

3.  Not Enough Practice     

Practice makes the difference between a so-so business presentation and a great business presentation. Too many business professionals are tempted to skip the practice because they're too busy. Don't make this mistake! 

Fortunately, there are ways to work practice into your busy schedule.

Try This : A week before your business presentation, start practicing your speech three times a day. Practice first thing in the morning, once at lunch, and again in the evening. Give at least one of those speeches in front of a friend or family member who can provide constructive criticism.

We'll share more techniques about how to do a good job presenting your presentation later. In the meantime, learn more about how to effectively practice your speech in this tutorial:

4.  Going Over Your Time

For most presentations, you’ve got a set amount of time to give your speech. Going over your assigned time is annoying for your audience. It’s also upsetting for the speaker who comes after you and doesn’t have enough time to finish.

One of the most common causes of going over your allotted time is trying to cover material that’s not really related to your core message.

Try This : Unleash your inner editor. Read through your presentation with a critical eye. Delete anything that’s not part of your core message.

5.  Bad Body Language

When you give your presentation, you’re speaking with your words. But there’s another way you’re communicating to your audience that you may not even be aware of.

A UCLA study  shows that what you say through your body language is as important as the actual words you say. Research shows that over half of your message is conveyed through non-verbal communication. 

A stiff, nervous posture or awkward, nervous gestures can signal that you’re not confident about what you’re saying.

Try This : Smile during your speech. Smiling does more than just make you look friendly. According to Psychology Today , smiling releases neurotransmitters that’ll help you relax. The more relaxed you are, the more natural your body language will be.

6.  Failure to Make Eye Contact

Speakers who make regular eye contact with audience members are perceived as being more trustworthy.

Unfortunately, many speakers are too nervous and forget to make eye contact . Or they’re too shy.

Try This : Does the idea of looking at someone in the audience make you nervous? No worries. This trick will get you through. Choose three points on the wall behind the audience. Take turns looking briefly at each point as you speak.

7.  Lack of Conviction

If you don’t believe or care about what you’re talking about, how do you expect to convince your audience that it’s important?

When it comes to credibility, sincerity and conviction are important.  Make sure that you're confident about the truth and importance of your information.

Try This: It’s time to get honest. Review your presentation carefully and ask yourself: " Do I really care about this?" If your answer is “ no ,” you’re presenting the wrong message.

8.  Bad Design  

A poor presentation design is just as distracting as poor delivery. You don't want your audience spending so much time focusing on how awful, cluttered, or sloppy your presentation looks that they don't hear what you’ve got to say.

How your presentation looks is important. It should appear polished and professional—a look you can’t easily get from free presentation templates.

Try This : Check out the great professional presentation templates available on Envato Elements and GraphicRiver . Each template is carefully created by a professional designer to take advantage of the latest presentation design tools and trends.

9.  Not Enough Visuals

According to BrainRules by John Medina, you’re far more likely to remember information presented with a graphic or photo.  After three days, most listeners only retain about 10% of what they’ve heard. But when a visual is added, the percentage of information retained increases dramatically—to 65%.

Try This : When you can use an image (such as a graph, chart, or photo), do it. If you’re short on professional images, Envato Elements is a good source for professional photos  and other types of high-quality  graphics .

10. Too Much Text on a Slide

The fewer words you use, the better. Your audience isn’t going to read (or remember) long blocks of text. So, keep it brief.

What's even worse: presenters often make their text smaller to get more on a slide—making the slide even less readable. You want to avoid this in your presentation slides. 

For a problem example of what I mean, take a look at this slide below:

Note: This presentation slide example uses  The X Note – PowerPoint Template  from Envato Elements. (You can readily cut the text down in this slide.)

Try This: Keep the total number of words per slide to under 25. If there are more than 25 words, edit the text until you get the number of words on the slide down below 25.

11. Slide Text Too Small to Read

How small is too small? Most experts agree that body text of less than a 24-point font for a business presentation is too small to read.

Look at the difference in readability in the two PowerPoint presentation examples below. Now imagine looking at those slides from across a crowded room.

Take a look at the problem presentation slide above. The headings are done in a 24-point font, and the body text is in a 14-point font. That's hard to read.

In contrast, the headings below use a 48-point font, and the body text uses a 24-point font. It's quite a bit larger and easier to read.

Note: These presentation slide examples use  The X Note – PowerPoint Template from Envato Elements.

Try This : Choose a 28- to 32-point font for your body text, and 32 to 48 points for your headings and subheadings. That way, your audience can read your slides from across a large room.

12. Not Using a Legible Font

The most readable fonts for presentations are sans serif, such as these:

Avoid script and novelty fonts at all costs as they're extremely hard to read. Look at the PowerPoint presentation example below. Which example is easier to read?

Script Font Example

Readable (Sans Serif) Font

Note : These presentation slide examples use  The X Note – PowerPoint Template  from Envato Elements.

A sans serif font appears simpler and easier to read on projection screens. It lacks the extra serifs (small lines at the ends of characters) that are typically added to print font designs.

Try This : Replace novelty fonts in your business presentation with more readable sans serif font types. If you’re not sure whether the fonts on your slides are readable, ask a friend or colleague for their opinion.

13. Too Many Lists

Many presentations have too many lists: both bulleted and numbered. Yet  studies show that lists don’t work well.

In a 2014 study on visualization versus text from The International Journal of Business Communication ,  subjects who were shown a graphic recalled concepts more easily than those shown a bulleted list.

Try This : Use lists sparingly. Shorten lists or create a single slide for each list item. Better yet, use a graphic to explain a presentation idea instead of words.

14. Technical Problems

If your equipment fails, you'll have a tough time giving your presentation.

The best time to find out that your equipment isn’t working isn’t the day of the presentation. You won’t have adequate time to make alternate arrangements.

Try This: Go to your speaking venue the day before your presentation. Hook up your laptop (or other device) to the presentation system. Notice anything that doesn’t work and arrange to get backup equipment. Also, test any equipment you’ll be using during your speech.

15. Not Relating to Your Audience

A huge presentation mistake many speakers make is addressing their business presentation to the wrong audience. The only way to really be sure that your presentation is geared to your audience is to find out as much as you can about them.

You can't engage your audience or hold their attention if you don't really know who you're going to be speaking to.

Try This : If the presentation is for an organization you don’t normally attend, arrange to attend a meeting before the one in which you’ll give your presentation. Get to know your audience as well as possible before presenting.

16. No Next Steps

You’ve finished your presentation, but your audience is left hanging. What should they do next?

The next step may seem obvious to you, but your audience hasn’t made the connection—so they do nothing.

Try This: Be blunt. Tell the audience exactly what action to do next and how to go about doing it. Provide any details they need to take the next step.

17. Poor Choice of Content

Another common presentation mistake is including content that isn’t right for a presentation. The topic may be too broad to cover in the time that’s allowed, or your audience may not have the background needed to understand the topic.

Or you may be using terms your audience doesn’t understand.

Try This : Review your business presentation text carefully. Explain abbreviations or technical terms you plan to use.

18. Unrealistic Expectations

Having the right expectations is important. To start, you should have a clear and attainable goal. What do you expect to achieve with your presentation?

If you don't know what to expect from your presentation, it's already in trouble. Another unrealistic expectation is thinking that your listeners will remember all, or nearly all, of the material you present.

Try This : Decide on the purpose of your speech. Is your purpose to convince investors to take a chance on your startup? Or is it to persuade customers to buy your product? Include what you need to achieve your goal and leave out the rest.

3 Newsworthy Public Business Presentation Mistakes (With Real Examples)

You’ve just learned how to avoid the most common presentation mistakes. And in case you’re thinking that these types of presentation mistakes don’t happen often—think again.

Business presentation failure is much more common than you might imagine. Here are three common (and even famous) business presentation mistakes:

1  Unexpected Equipment Failure

This famous presentation example just goes to show that equipment failure can happen to anyone.

Former Microsoft executive Steven Sinofsky was giving a speech to launch the new Surface tablet—when suddenly the equipment stopped working.

Sinofsky did try to get through the situation gracefully, quickly swapping the non-working device for another. You can see the presentation here:

2  Too Much, Too Small

It looks as if this presenter had a lot of great data to share. It’s too bad that they felt compelled to put 14 bullet points (in a small font) on a single page.

Hopefully, the audience was interested enough in the topic to stay engaged:

3 Forgetting What to Say

You’ve seen this common presentation mistake on television a dozen times. A celebrity or public figure is giving a speech, and suddenly they stop.

What happens next makes all the difference in the world. A good tactic when you forget part of your speech is to simply admit it to the audience and take a minute or two to recover.

Even experienced speakers sometimes forget what to say. Watch the news clip below as a news reporter forgets their lines, and notice how they handle it:

Admitting you made a presentation mistake makes you seem relatable to the audience. So, what’s the worst thing you can do when you forget what to say next? According to most experts, your audience will see right through it if you try to pretend nothing is wrong.

What's Next?

You've just learned about 18 common business presentation mistakes and how to avoid them. Learn even more here:

You might be wondering: 

Are there other presentation tips I can use to make my business presentation more effective?

That’s what I’m going to cover next in this guide. You’ll learn more presentation tips and techniques to help you create a great business presentation. We’ll also explain how to avoid business presentation mistakes in more depth.

Chapter 3. 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)

You want to learn how to give an effective presentation, and you want to learn fast!

The best way to learn something is from someone who’s already doing it successfully. That’s why we’ve gathered over 25 great presentation tips from public-speaking experts from around the world. Look no further for winning presentation ideas.

Get unique insights from the business presentation tips for public speaking that we’ve gathered here. Discover presentation tips on how to prepare yourself and presentation skills tips for what to do on the day of your presentation and beyond. 

I’ve divided these presentation tips into:

• Tips for Before Your Presentation
• Tips for During Your Presentation
• Tips for After Your Presentation

Are you ready to start learning from these effective presentation (skills) tips?

Let’s get started…

Effective Business Presentation Tips for Before Your Speech

Get started quickly with these expert tips for a good presentation:

1. Pay Attention to Your Introduction & Closing

Pay extra attention to how you begin and end your business presentation. Your beginning and ending make the biggest impact on your audience.

Textbook author and speaking instructor Mark Powell points out the importance of the opening and close as follows:

“Research shows that audiences remember the first and last few minutes of a presentation long after they’ve forgotten most of what was said in the middle.”

For Powell’s whole lesson on how to effectively open and close a presentation, view the video (including business presentation examples):

Find even more effective presentation tips about starting and closing a presentation here:

2. Stand Up When You Practice

If you're practicing your presentation from the comfort of your armchair, you're doing it wrong.  Jennefer Witter , the CEO/Founder of the Boreland Group Inc., explains: 

"Most of us are seated when rehearsing. However, I strongly suggest you do at least one rehearsal standing up. Most speaking engagements require you to stand. Get comfortable talking on your feet."

Read the rest of Witter’s advice on how to prepare for a presentation in this article on the  Ellevate Network .

This Envato Tuts+ tutorial provides more excellent presentation skills tips for rehearsing your business presentation:

3. Don’t Underestimate the Importance of Public Speaking

To succeed in business,   communication skills—speaking and writing—are key.  Don’t make the mistake of overlooking these vital areas.

Indra Nooyi, board member at Amazon and former PepsiCo executive, said:

“You cannot over-invest in communication skills—written and oral communication skills...”

Read more about what Nooyi had to say about the importance of investing in communication skills in this  Forbes  article. 

4. Write a Presentation That Sounds Good

You may be used to writing business papers and reports that are meant to be read. But what works for a written report won’t work for a live audience .

Senior communications executive Karen Addis puts it like this: 

“Write for the ear, not for the eye. What reads fine on paper may be a mouthful when spoken.”

You’ll find more effective business presentation tips from Addis on the GuideStar blog . We'll also share  exactly how to write an effective presentation later in this guide.

5. Use an Outline

An outline is a key element to help you get started. A good outline helps you organize your speech. It also helps ensure that you don't leave any presentation ideas out.

2001 Toastmasters world champion speaker Darren LaCroix calls an outline: 

"The second most important step in the process of creating a great speech."

Today, LaCroix trains others on how to speak successfully through the Stage Time University training program . For more on what LaCroix has to say about outlines, watch the YouTube video here:

6. Your Presentation Is About Your Audience

Too many speakers focus their presentation on themselves. They make the speech about what they’re trying to say or how they feel.

Your presentation isn't about you. Author and blogger Seth Godin points this out: 

“The members of the audience are interested in themselves. The audience wants to know what they can use, what they can learn, or at the very least, how they can be entertained.”

Read Godin’s entire blog post to discover more  about speaking in public.

7. Know Your Message

Your audience won’t get your message unless you’ve focused in on it. Figure out what your message is before you give your presentation.

Speech and message coach Michelle Mazur explains:

"My one piece of advice is to get clear on the ONE and only one message that you want your audience to remember. Research shows that most audiences forget 80%-90% of what they hear a speaker say within 24-hours of hearing that speaker. If you want to be memorable, get clear on that one core message and drive that point home in your speech."

Mazur is the author of several books on speaking and thought leadership. Mazur also founded a company that helps speakers and businesspeople become thought leaders.

8. Don’t Underestimate the Power of a Story

Storytelling is a powerful way to get your audience’s attention—and keep it. Learn how to tell a good story, and your presentation will be better for it.

Lisa Bloom is a  consultant, trainer , and author of  Cinderella and the Coach - the Power of Storytelling for Coaching Success! Bloom also has an extensive background in training and development in large, multinational organizations.

Here’s what Bloom’s got to say about the importance of storytelling: 

"Using story in your presentation awakens your creativity while providing a refreshing perspective to re-energize and engage your audience and move them to action. If you want your presentation to have impact, you need to tell powerful stories."

"Let’s say you have a high-stake opportunity; you need to make a very specific impression—to close a deal or secure funding. You may not get a second chance. By using the right story at the right time, you can access your authentic, inspired self while learning to creatively articulate your vision & ideas. This means you get to connect deeply, contribute widely and inspire the people that matter."

9. Know What You’re Selling

If you're giving a business presentation, you're likely selling something. Do you know what it is? If not, your presentation is already in trouble.

Marissa Mayer, CEO of Lumi Labs (formerly CEO of Yahoo) puts it this way:

“Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience."

Find more inspiring Marissa Mayer quotes at Inc.

10. Your Purpose as a Speaker

You may think you know the purpose of your business presentation. But there’s one purpose to your business presentation that’s the same no matter who's giving it.

Chris Anderson is the curator of  TED  (the organization that gives us TED Talks) and also a TED speaker. Here’s Anderson’s insight on what all great speeches have in common:

“Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift, a strange and beautiful object that we call an idea.”

Watch Anderson explain the importance of sharing ideas and other TED Talk presentation tips below:

11. Tell Your Audience What to Do Next

You've almost finished your speech, but you're not done yet. Don’t assume your audience knows what to do after your presentation. You’ve got to tell them what to do next.

Digital Content Strategist and international speaker  Donna Moritz  helps businesses leverage the power of visual storytelling and content strategy. Moritz advises that speakers provide the audience with actionable takeaways:

"Ensure that you focus on key, actionable takeaways that your audience will remember and can easily implement. This means one key point per slide - even eliminate dot points altogether - and use stories to bring home those key points. We remember well-told stories way beyond any slide or speaker, so match the power of storytelling with powerful, visual slides. It will make you a more memorable speaker. And more importantly it will make your message so memorable that your audience will take action!"

Excellent Presentation Skills Tips to Use During Your Speech

When it’s time to make your presentation, turn to these excellent presentation skills tips for public speaking.

12. It's Okay to Be Silent

You don't have to talk all the time. Being quiet connects you with your audience.

Here's what veteran speaker Dan Pallotta has to say about the value of silence:

"Be silent and look at the audience. Five seconds. Seven seconds. Just taking them in. Connecting with them. But never do it for effect. Do it to get intimate with your audience."

You’ll find more of Pallotta's effective presentation tips in this  Harvard Business Review article .

13. Care About Your Topic

If you don’t care about your topic, your audience will pick up on that. And if you don’t care, they’re likely to wonder why they should care.

Author and motivational speaker Simon Sinek discusses the importance of caring about your topic:

"I’m often asked, “How did you become such a good presenter?” and I like to joke that I cheat. I only talk about things that I care about, and I only talk about things that I understand. You can’t manufacture passion. You can manufacture energy. You can bounce on the stage and scream and yell. That’s not passion; that’s too much caffeine."   (Source:  YouTube )

Sinek’s TED Talk , “How Great Leaders Inspire Action,” is one of the most popular talks of all time. 

14. Be Authentic

In a recent interview with the Rotarian , award-winning speaker Dananjaya Hettiarachchi addressed the need for speakers to be authentic during their presentations: 

“One of the most important elements is to be authentic. Your voice is as unique as your fingerprint. Your voice, tone, rate, pitch, and volume tell who you are. People need to buy in to you before they buy in to what you’re saying or selling.”

Most audiences can spot it if you’re being insincere. And you’ll lose their interest.

Hettiarachchi is the CEO and founder of an HR company. He’s also the 2014 Toastmasters World Speaking Champion. Read the complete interview transcript on Hettiarachchi’s blog, I See Something In You .

15. It’s Normal to be Nervous

If you’re nervous about giving your presentation, know that you’re not alone. Even the rich and successful get nervous about public speaking.

According to The Times , British Royal Prince Harry suffers from stage fright. Here’s what that feels like in the prince’s own words:

"My secret is -- believe it or not -- I get incredibly nervous before public speaking, no matter how big the crowd or the audience and, um, despite the fact that I laugh and joke all the time I get incredibly nervous, if not anxious, actually, before going into rooms full of people when I'm wearing a suit... And now that I've confessed that, I'll probably be even more worried that people are looking at me."

16. Let Your Nerves Empower You

Are you nervous about your business presentation? You’re in good company. Even celebrities and public figures get nervous in front of crowds.

A former NFL player for the Houston Oilers, Bo Eason today coaches people to become better presenters and storytellers. Eason describes how nerves can actually be helpful:

"Back when I was performing my play, “Runt of the Litter”, my hands would shake like crazy every time I stepped on stage. My coach at the time would say, “That’s not nerves, it’s love. You want to be good. You love and honor the audience. That’s called love, not nerves. It’s okay." "Eventually… my nerves became fuel and the shaking did stop. But sometimes, even now, they’ll still shake. It’s just how it is; I care. I like when people care. Nerves are your jet fuel. Don’t try to pretend you don’t have them." ( YouTube )

17. Avoid Dry Mouth

Here’s a very real challenge many speakers face, but seldom talk about. Dry mouth.

Dry mouth happens when your mouth doesn’t produce enough saliva. And it can be triggered by stress.

John Zimmer, attorney and accomplished public speaker, has ten effective presentation tips to help you avoid dry mouth. Here’s our favorite from the list:

“Chew citrus-flavoured gum or a lozenge before speaking, but don’t forget to spit it out before going on stage!”

I like this tip because of how practical it is. You might not always have access to water, but it's easy to slip a pack of gum into your pocket before giving a presentation. 

Explore the complete list of Zimmer’s great presentation tips for dealing with dry mouth on the blog, Manner of Speaking.

18. Lean on Your Slides

Every speaker dreads forgetting what they’re talking about. But Rand Fishkin offers an effective business presentation tip for just that situation:

“Lean on your slides. If you have trouble remembering a story perfectly and telling it well, lean on your slides to help guide you through with visuals to convey each part of the story. “

Fishkin is best known as the founder and former CEO of the popular Moz  site and more recently the host of Whiteboard Friday . Fishkin is also an accomplished public speaker.

Read the complete interview with Fishkin at the Wistia for Marketing blog . 

Later in the guide, you'll learn how to create eye-catching slides that'll capture your listener's attention.

19. Your Voice Is Important

You may not think about your voice, but your voice is an important tool for your presentation. Learning how to use it properly will make you a more effective speaker.

Vocal coach  to celebrities and one of the world’s leading authorities on voice, Roger Love talks about the importance of your voice:

"Start thinking about what you SOUND LIKE. Your voice is the most powerful communication tool you possess. A 2017 Yale study proved that we have learned to lie with our words and our body language, but the sounds of your voice reveal authenticity and truth.

Learn how to use melody, volume, pitch, and pace to create sounds that move people emotionally. When you find your voice, you find your self-confidence, your storytelling ability, your charisma, and your influence. Only then can you create effective and outstanding business presentations."

20. Move Wisely

When you give your presentation, make your movements count . If you look aimless or awkward, it’ll make your audience uncomfortable.

The 2018 winner of the Toastmasters World Championship of Public Speaking agrees. Ramona Smith explains how paying attention to movement helped:

"I used to pace for no reason," Smith told Business Insider. "My movements weren't on purpose. I didn't have intentional movement. But I learned that you need to move with each point. So plant your feet, say what you have to say, move on to your next point."

You can find more of Smith’s public speaking advice on Business Insider .

21. Relax and Be Natural

Too many business speakers stand stiffly, making unnatural gestures. Or they fill their speech with flowery words they’d never use in real life.

Famed entrepreneur Sir Richard Branson favors a different approach. Here’s the public speaking advice Branson gave (via Inc .).

"Picture yourself in a living room having a chat with your friends. You would be relaxed and comfortable talking to them, the same applies when public speaking."

Effective Presentation Tips for After Your Speech

The tips below help you make the most of something most business presenters forget to think about. What happens after a presentation?

Here are some business presentation tips for what you should do when you're done speaking.

22. Ask for Feedback

One of the biggest questions most speakers have after their business presentation is whether it went well. Author and speech coach Suzannah Baum shares one presentation idea to find that out:

“When my presentation was done, I sought out the event planner immediately to get her feedback, put in terms of 'Did the content meet your objectives?'"

You’ll find more of Baum’s insights on the blog, Bring Power to Your Words .

23. Don’t Skip the Q&A Session

At the end of your presentation, give your listeners a chance to ask questions . A question and answer session lets you address any concerns members of your audience have. The right answers to an important question may even close the deal.

Professional communicator and author  Stacey Hanke  regularly gives keynote speeches and conducts workshops. Hanke highlights the importance of having a Q&A session as follows:

“Answering a question provides an opportunity for you to bond with those asking, even if the question is challenging. Questions allow you to clarify misunderstandings and set the record straight.”

Discover more of Stacey Hanke’s effective presentation tips in this article, The Best Way to Respond to Questions After a Presentation or Meeting .

24. Questions Are Good

If you think of questions after your presentations as a negative, think again. If the audience is asking questions, that's actually positive, according to former executive and presentation coach  Theodore May .

May puts it this way:

“But questions are not only good, they are essential. The successful presenter wants to be asked questions. …good and even difficult on-topic questions are what you want as a presenter.”

May offers even more tips for creating a great presentation in this article in the CIO digital magazine . 

25. Reconnect With Prospects

You’re not done when your business presentation ends. This is especially true if you made a sales presentation.

Following up with key prospects after a presentation is the important step many business professionals skip.  Follow-up may feel awkward, but it doesn't have to be that way.

Author and sales coach Jill Konrath provides this presentation tip for connecting with prospects:

“Your prospects want to work with someone who's constantly thinking about how they can improve their business. Be that person.”

Read more of Konrath’s presentation follow-up advice in the article, 3 Sales Follow-Up Strategies to Replace “Touching Base” .

You’ll also find follow-up is easier if you’ve got something your prospect is interested in to talk about.

26. Get Feedback

To improve your presentation skills, ask for feedback. Then listen to it.

Feedback lets you know how you did with your presentation. It also tells you what you should do differently the next time.

Founder of Global Public Speaking and Harvard lecturer  Allison Shapira  provides some practical presentation skills tips on how to get feedback. Here’s one of the most useful tips:

“You’ll be tempted to respond with, “yes, but…” and be defensive when receiving the feedback. Simply listen and learn from someone else’s interpretation of your speech.”

If you’re open to it, feedback will help you improve your presentation skills. 

Get Started on Your Presentation

You've just gotten business tips for making effective presentations from over 25 experts. Now it's time to start creating your own great business presentation. 

For more business presentation tips that work and inspiring presentation quotes, study these Tuts+ tutorials:

Next, we’ll share what you need to know about planning and writing great presentations. 

Stay tuned to learn more about how to make (plan and write) a great presentation...

Chapter 4. How to Plan (+Write) a Powerful Presentation Quickly in 7 Simple Steps

Preparation equals success. Planning and writing are your secret weapons for giving a powerful presentation. 

Let’s dive into the presentation writing process.

7 Simple Steps to Plan & Write Your Presentation

The presentation planning/writing process isn’t hard. It can be summed up in seven easy-to-follow presentation writing steps.

Many presenters skip important steps and pay for it when they give a poor presentation. Don’t be one of those underprepared presenters.

Here are the seven steps to follow to plan and write a great presentation:

• Discover Your Purpose
• Study Your Business Presentation Topic
• List Your Main Ideas
• Create a Presentation Outline
• Plan a Presentation Format
• Focus on the Opening & Closing
• Create the Written Presentation

These seven presentation writing steps will help you write a killer business presentation. Let’s look at each one:

Step 1. 5 Easy Questions to Discover Your Presentation’s Purpose

Your presentation’s purpose is what you want to get from your presentation when you’re done. Determining this is the first step in how to give a good presentation. Skip this and you might as well not give a presentation at all.

There are tools you can use to help you pinpoint your purpose. To start, ask yourself these questions:

• Why am I giving this talk?
• What does my business want from this presentation?
• Is the presentation informative?
• Is it a sales presentation?
• Do I want to rally people to my cause?

Once you’ve answered these questions, set a goal. It needs to be specific, and it needs to be measurable. If you’re unsure how to set effective goals, review this Envato Tuts+ tutorial:

The presentation writing process for setting goals for your speech is similar.

Now that you’ve set your goal, focus on it. It’s the reason you’re giving this presentation, after all. Everything in your presentation should advance your goal—especially your business presentation topic.

So how do you choose a presentation topic?

Here’s a Common Scenario

You’re invited to give a presentation at a conference. Your company, a public relations agency, wants five new clients as a result of your presentation. You choose the business presentation topic: How PR Will Help You Find a Winning Brand Identity .

In the example above, you could have chosen to cover all the benefits your PR company offers. But having a topic that broad would mean:

• You don’t cover any one point with enough detail.
• Your presentation runs too long.
• You lose your audience’s attention.

Try This: You should be able to cover your topic in 18 minutes or less. Why is this important? Attention span research from TED Talks shows that audiences can’t pay attention past 18 minutes. More on presentation length later.

Once you’ve discovered your presentation’s purpose, you’re ready to do your research.

Step 2. Be the Expert: Study Your Topic

Not understanding your topic or not getting to know your audience well is a recipe for presentation failure. Even worse—it’ll make you look foolish. Effective speakers study their topic and their audience.

Business Presentation Topic Research Questions

• Is the content accurate?
• Is the information current?
• Are there other sources for the information?

Audience Research Questions:

• What do they already know?
• What will be new information for them?
• What terms do they understand?

If you’ve been asked to speak for an external organization, ask that organization who your audience is and what they already know. Your company should also have some information on prospective customers.

Try This : Use demographic and psychographic studies to learn more about your audience. Facebook Audience Insights  and Google Trends can provide helpful information. Learn more about how to target an audience in these Envato Tuts+ tutorials:

Once you’ve finished your research, it’s time to choose your speaking points.

Step 3. Choose Your Main Points

During your research, you’ve gathered a lot of information. You’ve likely got more than you need.

Narrow it down to the main points that you want to present. Choose the information that’s most important to your audience and to meeting your goal.

List the information you've gathered. Now, review it. Cut anything:

• your audience already knows
• your audience doesn’t need to know
• that doesn’t advance your goal

Think of this presentation writing process as a funnel. You pour information into one end. Only the information that advances your goal comes out the other end. This keeps you from bogging your audience down with too much information.

Now, divide all the information into similar categories. You should start to see a natural grouping.

In the PR agency example above, the speaker finds that statistics on the importance of brand identity are important. They also find a case study where a redesigned brand identity led to increased customer awareness.

How many points should your presentation have? Many speech experts recommend having three main points (the so-called Rule of Three). The Rule of Three isn't a hard and fast rule. It depends on how much you say about each point.

It’s better to have fewer points that are well supported than a lot of barely supported points that your audience won’t remember anyway.

Remember: The ideal presentation length for most listeners is 15 to 20 minutes.

Try This:  If you’re scheduled to speak for more than 18 minutes, break your presentation into sections. Each section should be 18 minutes long or less. Use extra time to answer questions.

Example : Break a 45-minute presentation into two 18-minute speeches. Put a four-minute break in the middle and a five-minute question and answer session at the end.

Pro Secret: Get around the 18-minute attention span limit by planning a series of shorter presentations. ( Just make sure they’re not scheduled back to back .) This strategy works best if you’ve got more than one goal.

Step 4. Get Organized: How to Write a Presentation Outline

Once you know what your main points are, create an outline. You may wonder: how do you write an outline for a presentation?

Here’s what to do:

A presentation outline is like the outline for any other document. It sets the order of the information you’ll present.

At its most basic, a short presentation outline includes:

• introduction
• first point
• second point
• third point

Fill out these general headings with titles specific to your own presentation.

That basic outline works for a short presentation. Your presentation outline will vary with your audience and subject matter. A longer presentation outline could look like this:

• first main point
• support for point
• second main point
• third main point
• questions and answers

You've just created the outline for your presentation. Now you’re ready to plan a presentation format.

Step 5. Looks Count—Plan Your Presentation Format

Once you’ve selected your topic and main points, it’s time to plan your presentation format. For most business situations, a slideshow is the most effective presentation format you can use.

There are some significant advantages to using a slideshow format:

• It adds a visual component.
• You can easily integrate other media, such as audio or video.
• There are plenty of tools to help you create a slideshow.
• There are thousands of professionally designed templates to make your slideshow look good. ( We’ll take a closer look at how to use a professional presentation template later. )
• You control the pace of the presentation.
• You can leave a copy of the presentation with your audience when it’s over.

While there’s plenty of negative chatter about slideshows in general, and PowerPoint specifically, the truth is that they’re wildly popular. According to the BBC , there are more than 500 million PowerPoint users worldwide, and over 30 million presentations are given each day.

There’s a reason slideshows are so popular. They’re effective.

If you look closely at the complaints people make about slideshows, they’re really about the way the presentation software is used. Common complaints include:

• The presentation was poorly organized.
• The slides were poorly designed.
• The text was too small to read.
• The presentation went too long.

But these aren’t problems with the slideshow presentation format or any specific slideshow tool. There are two words for these problems: USER ERROR . And user error is exactly what you’ll avoid by following the advice in this guide.

Step 6. Write the Start and Finish of Your Presentation

The opening and conclusion of your presentation are important. The opening is where your listeners get their first impression of you. The closing is your last chance to get your message across.

For an effective presentation, take the time to get your start and finish right.

9 Presentation Writing Tips for a Successful Opening

The opening sets the tone for your presentation. Use the presentation writing tips below to grab your listeners' attention right from the start:

• Make a bold claim. This could be an astounding or even a shocking statement.
• Contradict expectations. Say the opposite of what the listener expects here.
• Stimulate curiosity. Start by presenting something curious or unusual that you’ll proceed to explain.
• Ask questions. Involving the audience right from the beginning is an effective way to engage them.
• Spin a surprising story. Storytelling is an effective presentation technique.
• Quote a well-known personality or a famous proverb. Starting with a quote is overused, but if done right can pull your audience in.
• Tell a joke. If you know your audience well enough to know what they’ll find funny, a joke can be a good opening.
• Show a video. A short but powerful video can make a huge impact on your audience.
• Reference a current event. If something momentous is happening, don’t try to compete. Instead, begin your presentation by briefly talking about what’s going on.

Towards the end of your intro, tell your audience what to expect from the presentation. Share your presentation structure. For example, if there’s a break in the middle of the presentation or if you'd like them to save all their questions until the end, tell them so in your opening.

Conclude Powerfully

Your presentation conclusion is your last chance to point out what you want your audience to take with them when they leave.

If you’re giving a sales presentation , appeal to your audience with a call to action . Many presentations omit this vital piece, yet it can mean the difference between success and failure. A call to action tells the audience what to do next.

Other options for closing your presentation include:

• a vision of the future
• a contrarian example
• a question and answer segment

Learn more about how to start and close a presentation:

Step 7. How to Write a Great Presentation

You've completed a presentation outline. You’ve worked on your introduction and conclusion. You’re now ready to create your written presentation.

You don't need presentation software for this stage. We'll add that in the next step. For now, a good writing tool will do. Follow this presentation writing process :

• Start with your presentation outline.
• Create presentation slide text for the introduction, each main point, and the conclusion.
• Write about your most compelling points in the first few slides.

To be effective, use short sentences and phrases to write your presentation. Review your content more than once to cut out wordiness and reduce unnecessary information.

Don’t put too much information on each individual slide. If a slide contains too much information, your audience won't grasp everything you’re sharing. Divide slides with too much material into several slides.

Learn more about writing a business presentation here:

Try This: Use planned pauses and transitions such as audience participation, videos, or other devices to divide a long presentation into smaller segments.

Caution : Humor can affect how your presentation is received. Humor lightens the mood and breaks up your material. But not everyone finds the same things funny. If you're not sure how a particular joke will be received, leave it out.

Want to access to this comprehensive guide for offline use.  Download this guide now (for FREE)  as a convenient 69 page eBook PDF with quick-action checklist. 

Keep reading to learn how to choose your presentation software…

Chapter 5. How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips) 

You’ve planned and written your presentation. Now, it's time to build it. Before you can do that, you've got to choose the best business presentation software for you to use.

We’ll help you make the right choice for your presentation. We’ll give you the information you need. Let’s take a close look at the best (and most popular) presentation software options:

Take the Quiz! What Business Presentation Software Is Right for You?

It helps to know as much about your presentation needs as possible. That’s why we’re including this presentation software quiz:

• What presentation software (if any) do you use now?
• What software requirements (if any) does your business have?
• What hardware and operating system do you use?
• What presentation tools do you have experience with?
• What's your budget for presentation software?
• How often will you work on the presentation with a team?
• Do you need to use special effects like animation?
• Do you need to import audio or video files?
• Will you be exporting your presentation to another file type?
• Do you often forget to save your files?
• Do you use a Mac or a PC?
• Do you ever need to work offline?

Remember your answers to these questions. We’ll revisit this quiz at the end of the chapter to help you find the right software tool for you.

Now let’s compare three of the most popular business presentation software packages. Let’s examine PowerPoint vs. Google Slides vs. Keynote .

Take a look at this  Google Trends chart for a quick look at how these three tools compare. The chart measures how many searches there were for each of the three major tools worldwide:

Let’s explore the differences between Keynote, PowerPoint, and Google Slides. Let’s look at each software tool independently.

1. Microsoft PowerPoint (Popular With Companies)

Estimates place the number of Microsoft PowerPoint users at over 500 million (via  BBC News ). PowerPoint is, without question, the most popular business presentation software.

If you work for a company, your business likely uses PowerPoint. If you’re required to use PowerPoint, your decision is already made.

You may already be somewhat familiar with PowerPoint. Maybe you’ve even already created a business PowerPoint presentation. That familiarity means you’ll be able to learn to use this powerful presentation tool fast.

Are you new to PowerPoint? Learn more about what PowerPoint is and how to get started quickly here:

Study the Envato PowerPoint Ultimate Tutorial Guide to learn even more about using PowerPoint.

Try This: If you created your outline in Microsoft Word and saved it on your PC, you can import it directly into PowerPoint. With PowerPoint open, click Open > Browse . Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files . Click on your outline file and then click Open . PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide.

Advantages of Microsoft PowerPoint

Now, let’s look at the advantages of Microsoft PowerPoint and its disadvantages .

Even though it’s popular, its popularity isn't all there is to PowerPoint. Here are some of the many advantages of Microsoft PowerPoint: 

• It's part of Microsoft Office 365 (works with Office productivity tools like Word, Excel, and more).
• It can export PowerPoint files to over a dozen different file types, ranging from .pdf to .rtf.
• It can import (embed) audio and video files .
• It includes 50 animations and special effects.
• Collaboration is possible through OneDrive.
• Offline access is possible in PowerPoint.
• It's got free iOS and Android mobile apps.

Disadvantages of Microsoft PowerPoint

Now that we’ve looked at the advantages of Microsoft PowerPoint, it’s time to look at the disadvantages. One disadvantage is that it can be difficult to collaborate with others.

Recently, PowerPoint has improved the ability to collaborate in real-time. But there are still more steps than with Google Slides. To work with another user, you must save the presentation to OneDrive and invite the people you want to collaborate with.

Professional Microsoft PowerPoint Templates

One final advantage of Microsoft PowerPoint is the number of professionally designed presentation templates available. Here are some great business PowerPoint templates to help you create great presentations, as well as info on how to customize them quickly:

2. Google Slides (Great Collaboration & Great Price)

Do you need professional productivity tools? Is real-time collaboration part of your job? Is your budget limited?

Consider using Google Slides. It’s a readily available presentation software tool that’s part of Google’s productivity suite, which includes Sheets and Google Docs. Best of all, it’s free when you create a Google account.

Are you new to Google Slides? Learn more about what Google Slides is and how to get started quickly here:

Study the Envato Google Slides Ultimate Tutorial Guide to learn even more about Google Slides.

Try This: Did you know that you could copy a Google Slides slide from one presentation to another? To do this, open the Google Slides business presentation with the slide design you want. Click the desired slide and click Control-C to copy the slide to your clipboard. Open a second business presentation that you want to copy the slide to. Click the slide before where you want to insert the copied slide. Click Control-V to paste the copied slide into the second presentation.

Now, let’s look at the advantages and disadvantages of Google Slides .

Advantages of Google Slides

• It's free with a Google account.
• Share online for real-time editing and collaboration.
• Your work is saved automatically in Google Slides.
• It keeps a revision history, making it possible to go back to an earlier version.
• It's part of Google Drive (works with Google Drive’s productivity tools like Google Docs, Sheets, and more).
• Export Google Slides files to several different file types (although not as many as with PowerPoint).
• You can insert audio or video  files.
• Includes animation and special effects (although not as many as PowerPoint).
• Free iOS mobile app.

Disadvantages of Google Slides

One of the disadvantages of Google Slides is that you must have a Google account to use it. And there are also fewer choices for effects and themes.

Professional Google Sides Templates

Discover professionally designed Google Slides templates and learn how to quickly create a great business presentation with them:

3. Apple Keynote (Great for Mac Users)

You may be wondering: what is Keynote? Keynote is Apple’s presentation software tool. It’s part of Apple’s iWork productivity suite that includes Pages and Numbers.

To choose between Keynote and PowerPoint, read on to learn the difference between them.

If you’ve got a Mac, remember that Keynote already comes with your computer. Learn what Keynote is and how to get started quickly here:

Study the Envato Apple Keynote Ultimate Tutorial Guide to learn how to use Keynote.

Try This: Did you know you can stream a Keynote presentation using Keynote Live? Click the Keynote Live button on the menu at the top of the screen. You’ll be prompted to save your presentation to your iCloud account. Then, click the Continue button. Send the URL to the viewers you want to share your presentation with. Press Play to start streaming your presentation.

Now, let’s look at  Apple Keynote advantages and disadvantages .

Keynote Advantages

• It comes with your Mac computer.
• Keynote is part of the iWork productivity suite (works with productivity tools like Pages, Numbers, and more).
• Export Keynote files to several different file types (including Apple-specific file types like QuickTime).
• Insert audio or video files.
• Share and collaborate through your iCloud drive.
• Includes about 30 animation and 40 special effects (although not as many as PowerPoint).
• Work on the files offline.

Keynote Disadvantages

Keynote also has some disadvantages, the main one being that it’s for the Mac only. PC users can’t work on Keynote files.

Professional Keynote Templates

Create great presentations using Keynote with these great business Keynote templates and helpful tutorial:

Your Final Decision—Choose the Right Presentation Software for You

Let’s revisit the Business Presentations Software Quiz. Your answers to the questions on the quiz reveal which presentation software you’ll like.

PowerPoint May Be the Right Business Presentation Software for You If:

• You answered “PowerPoint” to questions 1, 2, and 4.
• You answered “PC” and “Windows” to question 3.
• For question 5, you had over $150 in the budget for a single user.
• For question 6, you answered “occasionally” or “rarely”.
• For questions 7, 8, 9, or 12, you answered “yes”.

PowerPoint is ideal for businesses that use the Microsoft Office productivity suite. It's also great for companies whose workers create business presentations independently.

Google Slides May Be the Right Business Presentation Software for You If:

• You answered “Google Slides” to questions 1, 2, and 4.
• For question 5, you had little to nothing in the budget.
• For question 6, you answered “often”.
• For questions 7, 8, and 10, you answered “yes”.

Google Slides is ideal for businesses that use the Google Drive productivity suite. It's also great for companies whose workers rely on real-time collaboration.

Keynote May Be the Right Business Presentation Software for You If:

• You answered “Keynote” to questions 1, 2, and 4.
• You answered “Mac,” “Apple,” “macOS,” or “iOS” to question 3.
• For question 11, you answered “Mac”.

Keynote is ideal for businesses that work on Macs and use the iWork productivity suite.

For a more in-depth comparison of these three software presentation tools, look at:

For even more software presentation tools, look here:

Now that you’ve selected a presentation software tool, read on to learn how to design your business presentation.

Chapter 6. How to Design a Killer Business Presentation Like a Creative Professional

You know your message. You’ve researched your topic and your audience. You’ve created your outline. And you’ve chosen a presentation software tool.

But for an effective business slideshow that moves people to action, you need a visually appealing presentation. Want a presentation your audience will remember? A good presentation design makes the difference.

The presentation slide design tips here will show you what to do (complete with PowerPoint presentation examples).

Get the Right Kind of Attention With These 6 Presentation Design Basics

Pay attention to these six presentation design basics as you design your presentation:

• Slide Layout
• Font Choice
• Special Effects

Let’s look at each element individually:

1. Slide Layout

A slide's layout is the organization of your content and the visual elements on each slide. Think about your presentation content as you design the layout of each slide of your presentation.

Look at what you've written. Imagine what type of slide design would be effective for each point. Some points may fit naturally on a slide with text alongside an image. Other points may be best shown through a slide with a chart or graph.

Keep each slide design as simple as possible. A cluttered design will draw attention away from your content. Also, for complicated points, you may need more than one slide. And that’s okay.

Try This: Draw thumbnails or create a storyboard to show a visual picture of the type of slide designs you need. ( Don't confuse these thumbnails with the Thumbnail view in many software presentation tools. ) These thumbnails are simply rough sketches of what various slides in your presentation will look like. You don't have to be an artist. A simple drawing will do. 

2. Font Choice

When choosing a font , think about both font type and font size .

Font type refers to the look of the font. Some fonts work for casual use, but not for a professional presentation. Choose a font that’s easy to read. San serif fonts like Tahoma or Gil Sans work well, especially for headings.

Font size is also important when creating a presentation. The font needs to be large enough for an audience to read from across the room. Use at least a 24-point font.

Don’t use too many different fonts in your presentation. Fonts should coordinate with each other and not be distracting.

Learn more about fonts here:

Try This : Pull out your branded business materials such as stationery, brochures, and business cards. List the fonts used. (If you’re not sure, ask your marketing department.) Replace the current fonts in your slide presentation with these fonts if they work well on screen.

Learn how to change your presentation fonts here:

3. Color Choice

Color plays a big part in any presentation. Colors send powerful visual messages. Choose the colors for your slide background, fonts, and accent text carefully.

The wrong colors will give listeners the wrong idea about your brand or message. Too many colors or clashing colors make your presentation appear garish and amateurish.

Color also lets you brand your presentations. When designing your presentation, think about your business color and design scheme.

Re-examine your branded materials (your website, stationery, and business cards). Compare them with the colors you plan to use for your presentation. It should all work together.

Learn all about color in the Envato Tuts+ tutorial:

4. Graphics

To help your listeners remember your main points, make wise use of graphics. Remember that the right visuals can help your listeners retain up to 65% of what you say (according to  Brain Rules ).

Consider using these types of graphics to give your business presentation a visual edge:

• illustrations
• infographics

It's important to use graphics wisely, though. Putting too many images on a slide or using unprofessional graphics will actually leave listeners with a negative impression.

Try This: If you've got an Envato Elements  subscription, you've got unlimited access to various design resources. Browse through the  photos , illustrations , infographics , and icons to find professionally designed visuals that meet your needs.

5. Media Choice

Embed a short video or audio into your presentation to provide some variety for your audience.

But be careful. Too many videos or audio messages will overpower your presentation and distract your audience. Limit your use of embedded media.

The media you choose should be professionally produced. Don’t embed sloppy, amateurish video or audio into your presentation.

Also, keep the embedded video or audio short. Under a minute is best, but don’t let it go longer than two minutes.

Find the best media to enhance your business presentation by asking these questions:

• Is this media related to my goal?
• Is the media professional?
• Does the media fit our company’s image?
• How long is it?

Try This : Play a royalty-free soundtrack on a loop before your presentation starts. Download professionally produced royalty-free music files with your Envato Elements subscription or for a single low fee from  AudioJungle .

6. Special Effects

Use the special effects that come with most presentation software to add extra interest to your presentation design.

The two types of special effects are:

• transitions

Animations are used to move the elements of your slide. Animations can move the slide body text, images, and other objects of your slide design. 

Transitions are a specialized type of animation that are used between slides.

Don't overuse special effects. Too many special effects distract from your main message. But sprinkling in a few special effects can add interest to your presentation.

Learn how to use animations in your presentation here:

How to Use a Presentation Template: 3 Easy Steps to Follow

A professionally designed business presentation template gives you a head start at making visually appealing presentations. Some of the other advantages of using a professional presentation template include:

• makes the most of your presentation software
• includes a ton of presentation design options
• updated often to current standards and trends

Are you wondering how to use a template? Here are three easy steps to get you started:

1. Search for a Pro Presentation Template Design

Find a professionally designed template at Envato Elements, which has thousands of presentation templates available. Use the Search bar and filters to find the right template for you, whether that's for PowerPoint, Google Slides, or Keynote.

If you're having trouble finding the right presentation template, there are some great PowerPoint presentation template choices in these articles:

No matter what presentation software you're using, you'll find visually appealing presentation choices in these curated lists.

2. Download a Great Presentation Template Design

When you’ve found the right presentation design template for you, download it.

In this example, we’re using The X Note PowerPoint Template . This template has a dark and light version. It also has 43 unique presentation slide designs included.

3. Customize Your Template

You’ll receive a zip file containing a presentation folder. Extract the files. Use your presentation software to open the template.

You’re now ready to customize the presentation slide design template with your own details. You can quickly add your presentation content, photos, and graphics, change the colors, and fully customize it to your needs. 

Learn more about customizing a PowerPoint template:

5 Top Business Presentation Examples (With Powerful Visual Designs)

Let’s look at how using a professional template design can quickly transform your presentation material from dull to interesting. Here are five before and after business PowerPoint presentation examples:

1. The Our Story Slide

In most business presentations, there’s a slide that tells the audience what a company is about. Here’s a before example of this type of slide using one of the standard basic templates included in PowerPoint:

As you can see, it’s very basic. It tells the story, but it’s not a visually appealing design.

Now let’s look at the same information, but this time we’ve used slide #4 from  The X Note PowerPoint Template  (dark version) . We’ve also added  an image from Envato Elements  to grab the viewer’s attention.

Try This : Make your company story come to life. Add a photo of your product or service in action to your slide design. 

2. The Our Services Slide 

Businesses use the Our Services Slide (or Our Products Slide) to explain what they've got to offer. Here’s a before example of this type of slide using the same standard template as before:

This time, we’ve used the light version of The X Note PowerPoint Template , slide #16,  to redo the slide design. Look at what a difference the template makes in this after example:

The icons we added here to the professionally designed slide came with the template. They dramatically transformed our presentation content!

3. The Timeline Slide 

Many default presentation slide templates lack a timeline graphic. Without a graphic, a bulleted list is often the best you can do.

But premium templates give you the option to display your timeline data visually. Here’s a look at the same timeline using  slide #14 from the dark version of The X Note PowerPoint Template :

4. The Awards Slide 

If your business has received awards, you’ll want to show those off in your presentation. Without many graphic options for showing your data, you may be forced to resort to bullets again. Here’s a before example using a default PPT template:

Look at the difference that a creative slide design can make (based on slide #15 of the light version of The X Note PowerPoint Template ) :

5. The Pie Chart 

Reading a list of statistics is dull. But if your slideshow template design is limited, a list may be all you’ve got to show your listeners. Here’s a before example of some key data using a standard template design:

A chart, like a pie chart, brings boring data to life. (Based on slide template #25 from the dark version of  The X Note PowerPoint Template .) :

For more PowerPoint presentation design techniques, review:

Should You Hire a Designer? (Handy Checklist)

You've just learned the key design elements for creating an effective presentation.

Professional presentation templates make it easy for nearly anyone to create an attractive and impactful presentation. But there are times when hiring a designer to create your presentation might be best.

Use the list below to decide whether you need to hire a professional designer to create your presentation:

• You’re too busy to create a presentation.
• You’re in the middle of branding. You want the designer to create a unique presentation look you’ll use again and again.
• You’ve got a generous budget for presentations.
• You don’t know how to use presentation software (and don’t have time to learn).
• The stakes for this presentation are high.
• You’re not confident in your ability to communicate your message to your audience.
• You need someone to provide professional input on what you’ve done so far.

A professional designer can create a unique presentation theme that fits well with your branding. A presentation designer also has experience and graphic design training to draw upon. They can present you with great design options.

Chapter 7. Get Maximum Audience Impact: Give (Deliver) Great Business Presentations

You want your business presentation to make a difference. You want your audience to remember it. You want them to act on what they hear.

You may think you can’t control this aspect of your speech. But you can. Stay tuned to learn how to give a great presentation with the most audience impact.

Let’s start with a look at the art of giving a good presentation.

6 Top Tips for Giving a Good Presentation

Use these powerful public speaking techniques to deliver a presentation that makes a difference . In this chapter’s tips for giving a presentation, you’ll learn how to:

• Project confidence through body language.
• Manage your speaking voice.
• Captivate your audience by telling a story.
• Have a good start (and killer close).
• Use strategic pauses for effect.
• Win your audience over with a smile.

Let’s examine each tip separately:

1. Project Confidence Through Body Language

Your body language (also known as non-verbal communication) tells your audience as much as your words. What your audience sees needs to match what you’re saying.

Most experts agree that non-verbal communication is as important as ( if not more important than ) the words you say (Source: The Nonverbal Group ).

The body language you use as you give your presentation includes your:

• expressions
• eye contact

Standing stiffly before your audience, reading from cards or a computer screen—as so many speakers do—doesn’t inspire confidence in your message.

Instead, stand naturally. Don’t be afraid to move. It’s okay to make hand gestures or move across the stage. Don’t overdo it, though. Keep your movements natural and relaxed.

Your expressions also play a big role in your non-verbal communication. If your expression makes you look uncomfortable, your audience will feel uncomfortable too. 

A quick fix for an uncomfortable expression is a smile. Try a friendly smile just before you start your speech and after you pause. We’ll talk more about the importance of a smile later.

For more detailed information on body language, study this Envato Tuts+ tutorial:

Try This : Once you’ve learned your speech, practice presenting a “dry run” in front of a friend or colleague. Ask them to notice the impression your body language leaves rather than the actual words you’re saying. Also, ask whether you’re slouching or standing stiffly. They can also tell you whether your movements are distracting or effective.

2. Manage Your Speaking Voice

How you sound also makes a huge impact on your audience. If you’re going to deliver a presentation that makes an impact, you need to pay attention to the way you speak.

Common speaking mistakes include:

• speaking too quickly
• speaking too softly
• speaking in a monotone voice
• mumbling or otherwise not speaking clearly
• overusing unnecessary interjections like “um,” “like,” and “you know”

Your voice leaves a big impression on your listener. It also determines whether they can understand what you’re saying . If your listener must work too hard to understand you, they’ll give up. You’ve lost their attention.

Managing your voice improves with practice. But first you’ve got to know what to work on.

Try This : Use a webcam, smartphone, or other device to record you practicing your presentation. As you play it back, look for problem areas where you need to improve. Take notes on the tone of your voice, how fast you’re speaking, and the volume of your voice. Also, notice how often you use interjections. These are all details you can work on improving.

3. Captivate Your Audience: By Telling a Story

It’s a scientific fact that people love stories. Studies show that messages with a story are 35% more effective than messages without a story. (Source: Inc. ) The same source indicates that the most popular TED Talks are over half narrative.

According to a study from neuroeconomist Paul Zak , we love stories because they cause our brains to produce:

• oxytocin, a neurochemical associated with empathy
• cortisol, a neurochemical that helps us focus

This is particularly true for stories with a dramatic arc. Learn more about Zak’s work and about how stories affect behavior in this YouTube video:

If your product or service has dramatically changed someone’s life, tell that story. Your presentation will be more effective because of it.

4. For a Presentation That Sticks: Have a Good Start (And Killer Close)

How you begin and how you end your presentation means the difference between a talk that sticks with your audience and one they forget.

The opening of your business presentation sets the tone for the rest of the presentation . Like it or not, the audience decides within seconds whether they want to pay attention or not. This Time magazine article puts the human attention span at less than ten seconds.

And once you’ve lost your audience’s interest, you’ll have to work twice as hard to capture it. In fact, you may never get their interest. Here are five effective ways to start a business presentation:

• Be bold. A bold statement, spoken with confidence, will capture your listener’s attention.
• Be contrary. Get people to pay attention by saying the opposite of what most people expect.
• Make them wonder. Curiosity is a powerful way to get your audience to focus on what you say.
• Ask questions. Questions are a great way to engage your listeners.
• Use storytelling. You just learned about how effective stories are. A good story makes a good opening.

Just as the beginning of your presentation is important, so is the end. If your audience is still listening at the end of your speech, that means they’re interested. Don’t blow it with a weak ending!

Three great ways to end your business presentation powerfully include:

• A call to action. Tell your audience what to do next.
• A vision of the future . Leave them with a dream of what could be.
• Close loops. While your presentation opens with a story or sparking imagination, your conclusion is where to pull all those open threads together into a killer ending.

For a detailed lesson on how to start and end a presentation powerfully, turn to this Envato tutorial:

5. How to Use Strategic Pauses for Effect

Using pauses to give a presentation may seem illogical. After all, you’ve got a limited amount of time to talk, and you want to say everything you need to say.

Yet, used correctly, pauses work. Some of the most effective bits of your speech are when you’re not talking. If you want to know how to give a killer presentation, learn when and how to pause.

Some of the advantages of strategically placed pauses:

• Audience connection . Remember what Dan Pallotta said about the power of silence and audience intimacy in Chapter 3 .
• Refocus listeners . Pauses give listeners a chance to gather their thoughts and refocus on your presentation.
• Better pace . A pause helps you control the pace of your presentation.
• Human needs . It’s good to give your audience a chance to stand up, stretch, and so on.

So, when should you pause? Here are some great times to pause:

• You’ve just made a major point.
• You’ve just asked a question.
• Your audience is laughing or otherwise making noise.
• For dramatic effect when telling a story.

Most pauses don’t need to be long. A few seconds to a minute is often all it takes to be effective.

A longer pause can serve as a transition to break a long speech into chunks your viewers can appreciate and are more likely to retain. 

6. Win Your Audience Over With a Smile

Facial expressions are a specific type of body language. And one facial expression is more important than the rest. Enter the smile.

Smiling during your presentation makes a difference for you and for your audience.

Smiling can help improve your mood and relieve stress (Source:  Psychology Today ). If you start your presentation with a smile, you’re less likely to be anxious.

A sincere smile is also catchy. If you smile, your audience is more likely to smile back. Also, a genuine smile is perceived as positive. People who smile are seen as friendly and more trustworthy.

Learn more about the power and benefits of smiling in this YouTube video from Ron Gutman.

Another secret to delivering an effective presentation is learning to deal with your nerves.

Get Comfortable: Deliver a Presentation With Confidence (And Without Anxiety)

It’s no secret that many people hate giving presentations. Even experienced speakers get presentation anxiety.

If you’re one of the many, many people who struggle with a fear of public speaking (also known as glossophobia), you’re not alone. You can still give an effective presentation.

Occasionally, your speaking anxiety will be so obvious that it distracts from your message. But most of the time your listeners will understand that you’re nervous. They’ve likely given speeches themselves, so they know what it feels like.

Your listeners will forgive you if you make a few mistakes.  They know that you’re only human and that humans make mistakes.

In fact, you’re probably more critical of your speaking ability than your audience is.

Here’s your go-to list of tips for giving a presentation with confidence :

• An hour or so before the presentation, imagine that your speech is already over, and you nailed it. Repeat the visualization of a successful outcome several times.
• A half hour or so before, plan on doing some light exercise. A brisk walk fits the bill perfectly.
• As you begin speaking, focus on various audience members. But don’t stare at any one person for too long. (If looking at people makes you uncomfortable, look at various spots on the wall directly behind your audience.)
• If you do happen to make a mistake, pause. Take a deep breath and collect your thoughts. Sip some water if you’ve got some. Then, keep going. Don’t make a big deal about the mistake.
• Some public speakers find that glancing at a friendly face in the audience helps. If this is you, make a mental note of where your friendly face is located before you begin speaking.

For more information on how to overcome the fear of public speaking and how to speak confidently, study these Envato tutorials:

One Final Tip : Practice works! The more you practice, the easier giving a presentation will be for you. Organizations like Toastmasters International and professional meetups can help you to practice and improve your speaking skills.

Not only is speaking confidently to your audience important, but so too is choosing the right venue to present in and getting familiar with it.

Use This Checklist to Find the Perfect Venue for Your Business Presentation Quickly

Where you give your presentation does make a difference. Choosing the right speaking venue means a better experience for both you and your audience.

As soon as possible, learn everything you can about the facility where you’ll give your presentation. If you can, pay a pre-presentation visit. Find out what’s available at the speaking location and what you need to bring with you.

To choose a good speaking venue, use the following bullets as a checklist:

• The facility is easy for audience members to find.
• There are enough chairs for all the members of your expected audience.
• Audience members can hear (and see) your presentation regardless of where they’re seated.
• There are restrooms convenient to the main speaking area.
• Get a specific list of provided equipment.*
• Make sure there are enough electrical outlets.
• The room has a place for you to project your slideshow (either a screen or a blank wall).
• The room will be heated (or cooled) to a comfortable temperature.

* Provided equipment can include cables, computer with keyboard and mouse, microphone and other sound equipment, a remote, a video adapter, and a working projector.

If you’ve got any questions about the facility before the date of your presentation, ask. Most venues are happy to work with you.

On the day of your presentation, bring any equipment that won’t be provided by your venue. Also, bring a laptop or phone charger.

You’ve just learned the best way to deliver a presentation with the most impact. Next, we’ll discuss those extras that can add something special to your presentation.

Chapter 8. 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation

For a truly impactful presentation, you need to go above and beyond the expectations of your audience. Here are seven creative presentation ideas you can put to good use right away to make your presentation more memorable.

1. Give Away Some Swag

People love getting free stuff. A swag bag full of branded items means they’ll remember your organization each time they pick up that branded pen or pencil, keychain, folder, or other branded item.

Here’s a list of easily branded items, perfect for a swag bag:

• pens and pencils
• coffee mugs

Make sure that each swag bag item displays your company name and phone number. If you’re wondering how your logo would look on a promotional item, you can create mockups using Placeit .

Try This : Put together a book or pamphlet of tips related to your product or service. Give it away to audience members as part of your swag bag, or by itself.

2. Use an Infographic in Your Slides

Infographics present facts, figures, and other concepts in an attractive, visual way. Keep your listeners interested while you present data that might otherwise seem boring.

Notice how the colorful infographic below catches your eye:

Learn more about infographics in these Envato Tuts+ articles:

3. Add a Human Element to Your Presentation

Adding a human element is another creative presentation idea for extra oomph. People love stories, and they’re especially drawn to stories about people.

We’ve already talked about how effective storytelling can be. Learn more about storytelling in these Envato Tuts+ articles:

Try This : Poll your top 20 customers. Ask each one whether your product or service has made a difference in their life. Also ask whether they’d be willing to share their story. Contact the customers who said “yes.” Use their responses to create a powerful human impact story for your presentation.

4. Involve the Audience: Try a Q&A

Many presentation software packages include a question and answer tool. For example, with Google Slides you can let audience members ask questions online. This can be helpful for large audiences or if some of your audience members are remote.

Here’s a peek at how the Google Slides Q&A tool works. First, the audience is provided with a URL where they can ask questions:

If an audience member clicks on the link, they’re prompted to ask their question:

Learn more about the Google Slides Q&A feature in this article:

Here are more ways to involve your audience:

• Ask for a show of hands if the audience agrees or can relate to your question.
• Ask for an audience volunteer for a visual representation.

5. Show a Compelling Image

They say a picture is worth a thousand words. The right image can speak volumes.

Images are powerful when they:

• Stir an emotion.
• Stimulate the imagination.
• Capture an important moment.

The most effective images are those that tell a story. Look at the image below:

When you see this image, you realize this person has run out of gas for their car. You may wonder:

• How long have they been walking?
• How far do they have to go?
• Why are they alone?

The image can also be used symbolically to illustrate concepts like:

• the need to be prepared
• hitting a road bump in a journey
• dealing with the unexpected

Try This : When you use a compelling image in your presentation, pause for a moment to let your audience absorb the image. Then, move on to your point.

6. Add a Video or Animation

An animation or video can add interest to a presentation. Be sure to add an animation or video that’s professionally done and relevant to your presentation.

Be careful about letting your video take over your presentation. The video you choose should enhance your message, but not overpower your presentation.

To learn more about using videos and animations, study these Envato Tuts+ articles:

7. Be Available

A valuable extra you can add to your business presentation is to be available after it’s over. 

If the speaking venue permits, stick around for at least 30 minutes. Use the time to network with audience members and answer questions that didn’t come up during the question and answer session.

Those who approach you after the presentation are more likely to be serious prospects for your product or service.

Remember This: Don’t Add Too Much Oomph!

Adding one or two of these creative elements to your presentation will help capture your listener’s attention. Yet using an 'oomph' element on every slide in your presentation will most likely just overwhelm your audience. Apply these enticing elements judiciously.

You’ll find even more creative presentation ideas in these Envato Tuts+ articles:

Remember, one of the best ways to add 'oomph' to your business presentation is to be prepared. And being better prepared is what this guide is all about.

Chapter 9. 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

To help put all these presentation tips and techniques into practice, we've created a handy PDF checklist attachment that'll walk through everything you've learned. 

You can download this checklist as part of a FREE PDF set . This free download includes the 69 page Making Great Presentations eBook and quick-action Checklist. 

Download it now, then simply use it to check off each item as you prepare your next presentation. 

You've just learned about all about business presentations. You've discovered how to make great presentations and how to avoid common business presentation mistakes. It's time to act on what you've learned. The next step is up to you.

Do you want to learn more about presentations? You'll find many more helpful tutorials about making great presentations and using top presentation tools at Envato Tuts+ .

Also, be sure to grab a copy of The Complete Guide to Making Great Business Presentations in 2021. Download this FREE guide now  as a convenient 69 page eBook PDF with quick-action checklist.

For a truly effective presentation, you'll want to use a professionally designed business presentation template . Download the templates you need from Envato Elements or Envato Market .

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

Let’s talk

Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business.

© 2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

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11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

Dominika Krukowska

8 minute read

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

• Pitch deck presentations
• Sales deck presentations
• Product marketing presentations
• White papers
• Case studies
• Report presentations
• Education & academic presentations
• Business proposal presentations
• Sports sponsorship proposals
• Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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How to Create a Business Plan Presentation [Plus Templates]

Written by: Masooma Memon

Creating a wow business plan presentation is a myth. Or, is it? The truth is, as long as your business idea is in your head, it’s perfect. But it comes undone as soon as you try to translate it into a presentation.

We get that. We’ve all been there.

But, this shouldn’t stop you from creating the perfect business plan presentation you’ve been dreaming of. After all, dreams come true. And, to help your dream of creating a winning business presentation jump into reality, we’ve created this guide for you.

We’ll cover everything that you have in mind including how many slides does your business idea presentation need, what goes into those slides, and how to create a business plan presentation with Visme.

Here's a short selection of 8 easy-to-edit Business Plan Presentation templates you can edit, share and download with Visme

Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.

Ready to learn how to create a business presentation?

Let’s get started already.

What is a Business Plan Presentation?

We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang. 

A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely. 

Hey executives! Looking to cut design costs?

• Spend less time on presentations and more time strategizing
• Ensure your brand looks and feels visually consistent across all your organization's documents
• Impress clients and stakeholders with boardroom ready presentations

Sign up. It’s free.

Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner. 

How Many Slides Does Your Business Presentation Need?

Ideally, between 10-12 slides are best. As you plan your presentation’s content and the slides you need to accommodate it, keep in mind the following two rules.

Firstly, Guy Kawasaki’s 10-20-30 rule . Here’s what it’s about.

• 10 slides (or around 10 slides if needed) 
• 20 minutes (the longer your presentation, the great you risk losing your audience’s attention)
• 30 font size (an essential that we’ll look into in the next section) 

Secondly, the 9 minute rule . Although this one’s for salespeople, it helps presenters too. Short and powerful messages leave a far deeper impression than a long, rambling presentation. Besides, you’ve your audience’s attention as well. 

So, make sure you deliver 2-3 slides per minute or try a closer version.

But, hang on. 

What if you need more slides? Say, over 12 slides. 

Over 12 slides is a no-go zone. You can go for 13, but any more and you end up choking your audience with a lot of information. Something called information overload , and you shouldn’t do that. So scale down.

Basics of Creating a Business Plan Presentation

With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.

Your message needs to be clear and concise.

This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.

The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most. 

In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction. 

The presentation slides need to be easy to read and understand.

If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing. 

The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.

Choose a font or two that's easy to read.

Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation .

And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above. 

Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.

Pick a color contrast that’s easy on the eyes.

Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.

Use minimal text.

To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.

Here’s a template using only as many words as needed to get the message across.

Pay attention to the visual elements in each slide.

The goal is simple: you’ve got to use design elements smartly without over doing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort. 

Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage. 

Check out this template from Visme to get an idea of what we’re talking about here.

On the whole, aim for creating a business plan presentation that’s readable, comprehensible and clutter-free. 

10 Slides You Need in Your Business Plan Presentation

Now that you know how your slides need to look, let’s talk about another important point – your presentation’s slides and what they need to talk about. 

The bare minimum slides you need are 10. Remember, cover only one business aspect per slide.  Here’s what your slides should be about.

Slide 1: The Title Slide

This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide. 

Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea. 

Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.

Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images . 

Slide 2: The Problem Your Business Solves

Dedicate your second slide to diving into the pain point your business solves.  You can use facts to make things convincing. But, there’s nothing that beats a good story. 

Here is an amazing business plan presentation example that does just that.

Image Source

Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.

Slide 3: Your Business’s Solution

Now that you’ve introduced the problem, give the solution. 

This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.  

Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.

Slide 4: Your Pricing Plan

Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure. 

Go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service? 

But, instead of writing it all, present your pricing plans in a simple-to-grasp chart. 

Here’s what I mean.

Slide 5: Business Operations Information

Now is the time you give your audience an inside peep into the operating nuts and bolts of your business. 

Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide. 

Just make sure you offer all this info in a chart or diagram.

Slide 6: Your Marketing Plan

Next, tell your audience how you plan to market your business. 

Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so. 

Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.

Slide 7: Industry Overview

In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach. 

Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner. 

Share this information in a comparison chart or outline the key pointers using bullet points like this template below does.

Slide 8: Financial Projections

Time to pull out the crystal ball that shows the future!

Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers. 

Slide 9: Your Team

Here’s the part when you talk about the key players who’ll help you build your business. 

See how this template intros teammates.

Slide 10: Concluding Slide

This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.

But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market. 

Customize this presentation template and make it your own! Edit and Download

How to Design a Business Plan Presentation with Visme

So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice. 

Start off with writing your content. And, go on to design your slides next. 

With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch. 

Have you already started making your presentation in PowerPoint, but only just discovered Visme?  No worries! Nobody’s going to ask you to start over.

Instead, simply follow the steps in here to import your PowerPoint presentation in Visme .  Or, watch this video to understand how do so.

Now, let’s start designing.

Design a Business Plan Presentation Using a Visme Template

1. pick a template.

Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea. 

For instance, here’s a business presentation template.

Here’s something for those of you with an idea in the finance sector.

Plus, a template for a product idea.

Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.

Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates.

2. Adjust the Slides

Once you’ve picked your template, click  Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.

You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.

3. Customize the Template

Lastly, customize your template’s font and color. 

If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.

Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values , your data will be pulled in throughout your project.

Alternatively, you can create your presentation from the ground up. How so? 

Let’s show you the steps you need to take. 

Create a Presentation From a Themed-Canvas in Visme

1. log in to visme and pick your theme.

First, log into your Visme account and pull up a blank canvas by clicking Create on the left of your dashboard. 

Pick your theme next. Remember to give this some thought instead of selecting the theme that appeals to you. Ask yourself which theme reflects your business idea and which would suit your audience the best? 

2. Add Details to the Title Slide

Once done, start working on your title slide. You already get a dedicated space for the title and subtitle, so you don’t need to worry about aligning the two correctly. 

If you need to add another line to your first slide, click on the Header & Text on the left. This’ll show you a variety of options to play with. 

Here’s a peek.

3. Beautify with Icons, Illustrations or Images

To replace the icon, click on it and hit Replace Icon on the top of the drawing board. This will show you a variety of icons — choose whichever icon(s) that meet your goals the best. 

You can also cancel the icon options to see other elements to add. Those could be Shapes , Arrows & Lines , and (drum roll, please) Animated Graphics including animated illustrations, gestures, characters and more. 

If you plan to power your first slide with images, select Photos on the extreme left and you’ll get the option to either select images from Visme’s library or upload your own image.

4. Add More Slides

Moving on to the next slide now. Find out the Add New Slide option on the right side of your dashboard. This will get you the following screen.

Say you need an introduction slide now. Click that and you’ll get a variety of intro slides from the theme you’ve selected.

Go on to design your intro slide. Then work on other slides in the same manner. 

If you’re planning to create an animated presentation, don’t forget to check out these quick tips to animate your presentation .  

How to Make Your Business Plan Presentation Memorable

Before we wrap this up, let’s leave you with some bonus tips to make your presentation memorable. This way, investors will be more likely to say ‘yes’ to your idea. 

Make an Interactive Presentation

Undoubtedly, interactivity breathes life into your business idea, helping you stand out. Interested in creating an interactive business presentation?

Here are 17 tips to get you started. You can also take a look at how to create an interactive quiz within your presentation below.

Create engaging interactive content with Visme.

• Add interactive pop-ups and hover effects
• Increase interest and engagement on your design
• Lead your audience to specific content with interactivity

Pay Attention to Your Presentation’s Design

Not only is visual design an important component of any presentation , but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal. So, it's best you aim for leaving a visual impression. 

Use a powerful image like this template does.

Or try a color-based design like the one in the presentation template below (not going to play favorites, but this is one of my fav Visme presentation templates).

Visualize Data

Wherever you can, use line charts, Venn diagrams, pie charts, and any of the various chart types at your disposal.

But why should you use charts to share your data? Simple: data visualization makes boring numbers easy to understand in one glance. Besides, making them interesting to look at. 

Here’s a donut graph in a presentation, for example.

And a plotted graph.

You can also add infographics to your presentations to take them to a whole new level.

Create a Business Plan Presentation That Wins Investors

Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you. 

As for the design? Leave that to Visme. Sign up today for free and go on to create a clear, clutter-free business presentation that leaves a solid impression on your audience.

Create beautiful presentations faster with Visme.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

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Blog Business How To Create A Winning Business Proposal Presentation

How To Create A Winning Business Proposal Presentation

Written by: Krystle Wong Jun 28, 2023

In the corporate landscape, a good business proposal presentation can be a game-changer to seal the deal with your prospective client or investors.  

Think of your business proposal presentations as your chance to showcase your groundbreaking ideas, products or services to potential clients, investors and stakeholders. Whether you’re convincing investors to fund your dreams or clients to choose your services, creating a compelling presentation can make them go, “You know what? I’m sold!”

A good presentation simplifies the complex. It breaks down complicated concepts into bite-sized pieces that even those who are not in the industry can understand. I know I know, it’s no easy work and you’ve got enough on your plate — so let our selection of pitch deck templates take the load off the design work. 

Customizing a compelling business proposal presentation takes only minutes thanks to Venngage’s user-friendly drag-and-drop editor. Just so you know, some of our presentation templates are free to use and some require a small monthly fee. Sign-up is always free, as is access to Venngage’s online drag-and-drop editor.

Now that you’ve got one less thing to worry about, let’s get back to business on how to create and deliver a winning proposal presentation. 

Click to jump ahead:

What makes a good business proposal , 10 tips to create an effective business proposal presentation, 8 steps to deliver a winning business proposal presentation, create a business proposal presentation that will win over your clients with venngage.

If you’ve read our guide on how to write winning business proposals , you’ll know that a successful business proposal is one that answers the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

Well, picture this: you’ve spent countless hours crafting a comprehensive business proposal that has the potential to revolutionize your industry. But here’s the catch – you need to condense all that information into a presentation that grabs attention, engages your audience and leaves a lasting impression. 

It’s not easy, but it’s also not impossible. If you have an important proposal presentation coming up, I highly recommend you check out this guide on how to summarize information for presentations . 

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Now, before we dive deep into the tips and tricks of creating and delivering a successful business proposal presentation, here are some business pitch examples to help you get inspired and win over new clients and investors. Alright, let’s get started!

Still working on your business proposal? Check out our selection of business proposal templates designed by our professional team.

In this competitive business environment, a good presentation gives you an edge over your competitors. It allows you to showcase your unique selling points, competitive advantages and differentiates you from others in the industry.  

Whether it is securing a new client, securing funding or obtaining a favorable business agreement, a successful presentation can ultimately bring significant opportunities and long-term business growth. 

Tip number one: always start with a solid presentation layout . Your presentation should emphasize the most important aspects of your business proposal, ensuring that they stand out and resonate with your audience. To do that, here are 10 tips along with some professionally crafted business proposal presentation templates to help you ace your next business proposal presentation. 

1. Crafting a compelling storyline

A strong narrative structure is the backbone of any successful proposal presentation. Start with a captivating opening that grabs attention and clearly articulates the problem or opportunity at hand. Present your solution with confidence, providing solid evidence and data to support your claims. Finally, conclude with a powerful call to action that leaves your audience inspired and ready to take the next steps.

A timeline graph can help you organize your ideas as you create a compelling storyline for your presentation and make your content more engaging.  Determine the important events or milestones that are relevant to your presentation topic. This will provide a sense of direction and structure for your storyline.

2. Focusing on the problem and solution

One of the keys to an effective business proposal presentation is highlighting the problem or challenge your audience is facing. Clearly communicate how your proposal provides a viable solution in bullet points, emphasizing the benefits and advantages it offers. Show your audience that you understand their pain points and present your proposal as the ideal answer to their needs.

This example of proposal presentation talked about the challenges that beginners face when going to the gym and how they provide the solution for it.

3. Using a consistent and professional template

To create a polished and cohesive visual experience, choose a clean and professional slide template that aligns with your brand colors. Consistency in design throughout the presentation not only enhances the overall look but also reinforces your professionalism and attention to detail.

Last-minute presentations are the worst, but don’t panic! Customize one of our professionally designed business presentation templates to save time and hassle.

4. engaging with visuals.

A picture is worth a thousand words and in the case of your proposal presentation, visuals can be your secret weapon. Visuals play a crucial role in capturing your audience’s attention and making complex information more digestible. Utilize charts, graphs, images and diagrams strategically to support your key points and reinforce your message. 

As a business owner, a well-thought-out finance pitch deck provides a platform to outline the business’s strategic direction and growth plans. It allows you to highlight your unique value proposition, competitive positioning, marketing strategies and expansion plans. Here’s a template I figured you could use:

No idea what goes into your financial pitch deck? This guide on how to make successful pitch decks for start ups might help. 

5. addressing potential objections.

Many business proposal presentations fail to anticipate potential objections or concerns audiences might have. Showing that you’ve considered challenges and providing persuasive counterarguments or solutions boosts your preparedness and increases the credibility of your proposal. Addressing objections head-on demonstrates your ability to handle potential hurdles and builds trust with your audience.

6. Using multimedia elements in your slides

To add depth and variety to your presentation, consider incorporating multimedia elements such as videos, audio clips, interactive charts or animations. These elements help illustrate concepts, showcase product demonstrations or provide real-life examples, making your proposal more engaging and memorable.

7. Incorporating interactive elements

Depending on the platform or setting of your presentation, incorporating interactive elements can enhance engagement. Live polls, Q&A sessions or group exercises encourage active participation, clarification and a deeper understanding of your proposal. Creating opportunities for interaction keeps your audience engaged and invested in the presentation.

8. Testing the readability and accessibility of your slides

Ensure that your slides are easily readable on different devices and screen sizes. Test for color blindness accessibility by using tools or viewing your presentation in grayscale. Consider incorporating alt text for images to make your presentation accessible to visually impaired individuals. Ensuring readability and accessibility demonstrates your commitment to inclusivity and professionalism.

Sometimes, using a simple presentation template makes all the difference as they promote effective communication, minimizes confusion and ensures that the audience can grasp the main points effortlessly. Try it out for your next presentation!

9. practice, practice and practice again.

Even the most well-prepared presentation can fall flat if you stumble through it. So, practice, practice and practice some more. Rehearse your presentation until you feel comfortable and confident. Pay attention to your tone, pace and body language. Incorporate pauses for emphasis, maintain eye contact and engage with your audience. I promise — the more you practice, the more comfortable and effective you’ll become as a presenter.

10. Ending with a memorable closing statement

Leave a lasting impression by crafting a memorable closing statement. Summarize the key benefits of your proposal, reinforce its importance or leave your audience with a thought-provoking quote. End your presentation with a call to action that inspires action and demonstrates the urgency of taking the next steps.

Ready to get started? Pick from these engaging presentation templates that can get your audience hooked on your presentation till the end.

Your business proposal presentation can be the key to securing new clients, partnerships or investment opportunities. That said, delivering a winning presentation requires careful planning, effective communication and a deep understanding of your audience’s needs. 

Follow these 8 essential steps to deliver a persuasive and impactful business proposal presentation:

Step 1: Understand the requirements

Before diving into your business proposal presentation, take the time to clearly understand the requirements. Familiarize yourself with the format, time limit, submission date and any specific guidelines provided by the audience or client. This ensures that you meet their expectations and deliver a presentation that aligns with their needs.

Step 2: Research your audience

To make a lasting impact, conduct thorough research on your audience. Gain insights into their industry, needs, challenges and goals. This information allows you to tailor your presentation to their specific interests, speak their language and demonstrate the relevance of your proposal. It will also help you show that you understand their pain points and present your solution as the perfect fit for their requirements.

For example, this business proposal presentation targets food entrepreneurs and manufacturers who are passionate about the plant-based lifestyle to attract franchisees for their local green ingredients franchise. 

Step 3: Plan your content

A well-organized presentation keeps your audience engaged and makes your proposal more compelling. Develop a clear and logical structure to help strengthen your message and deliver a winning business proposal presentation. Define the key points you want to convey and outline the flow of information and make sure your content effectively addresses the audience’s pain points and emphasizes the benefits of your proposal. 

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

Step 4: Create compelling slides

Design visually appealing slides that support your content and enhance its impact. Use a consistent template that aligns with your branding and maintains a professional look. Incorporate high-quality visuals such as relevant images, charts or graphs to convey information effectively. 

Creativity is important but keep the design clean, uncluttered and focused on conveying your message clearly. Remember, visually engaging slides capture attention and reinforce your professionalism.

Don’t know where to start? Here are 5 ways how you can design winner presentation slides . Or you could browse our library of creative presentation templates that’ll easily set your presentation apart from competitors.

Step 5: engage your audience.

Active audience engagement is key to a successful business proposal presentation. Encourage interaction throughout your presentation by asking thought-provoking questions, seeking input or incorporating interactive elements like polls or group exercises. Show genuine interest in your audience’s feedback and questions as this builds rapport and demonstrates that you value their perspective. Engaging your audience creates a dynamic and memorable experience.

Giving an online presentation? Here are some tips on how to adapt your in-person presentation into a virtual presentation that will leave a lasting impression. 

Step 6: communicate with clarity.

Focus on the key messages and benefits of your proposal. Clear communication is vital to conveying your ideas effectively, so be sure to use language that is easily understandable and free from jargon. Support your points with concrete examples or stories that resonate with your audience. By communicating with clarity, you ensure that your message is easily comprehensible and memorable.

Step 7: Adapt and respond

Flexibility is crucial when delivering a business proposal presentation. Pay close attention to your audience’s reactions, questions and feedback. Be prepared to adapt your presentation on the fly to address their specific needs and concerns. 

The trick is to listen attentively and respond thoughtfully, demonstrating your ability to cater to their requirements. This flexibility and responsiveness build trust and show that you genuinely care about meeting their expectations.

Step 8: Follow up

After concluding your presentation, don’t let the momentum fade away. Follow up with your audience to address any remaining questions, provide additional information or clarify any points. 

Following up with your audience helps maintain the relationship and keeps the conversation going. By staying in touch, you demonstrate your commitment to their success and increase the chances of moving forward with your proposal.

Have another round of presentations coming up? Give it your best with these tips on how to improve your presentation skills . 

A business proposal presentation is not just a chance to present your business idea; it’s a prime opportunity to showcase the unique value, potential and profitability of your business concept 

By following the tips and tricks in this article, I’m confident that business professionals like you can easily win over potential investors and prospective clients.

Venngage offers a wide range of pre-designed templates specifically tailored for business proposals. With the help of Venngage’s presentation maker , creating visually appealing and professional business proposal presentations becomes easier than ever.

Step 1: Sign up for a Venngage account (P.S. It’s free!). 

Step 2:  Browse through Venngage’s template library and choose a business presentation template that suits your needs (they’re all created by our expert in-house designers).

Step 3: Replace the placeholder text in the template with content from your business proposals.

Step 4: Customize your business presentation in just a few clicks with our user-friendly drag-and-drop editor tool. Modify various elements such as text, colors, fonts, backgrounds and layout. Enhance your presentation with visual aids such as images, icons, charts and graphs.

Step 5: Share your presentation publicly or upgrade to a business account to export the presentation to PowerPoint or PDF. You can also choose to present straight from Venngage’s presentation software.

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• PRESENTATION SKILLS

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

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