advertising ielts essay topic

Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

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Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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IELTS Topics: Advertising [With Speaking and Writing Sample Answers]

Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0

Advertising is a fact of life for almost all humans in the twenty-first century. As such, it is also a possible IELTS topic . In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading.

Today, I am going to explain a little about advertising and IELTS . I will talk about how it could arise in the exam and what you should do to give a great answer. I will also cover some aspects of IELTS vocabulary.

Advertising Vocabulary for IELTS Students

First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. These are all related to the topic of advertising.

Here is a PPT of vocabulary related to the IELTS topic of advertising. I made this a few years ago when I was teaching IELTS in China.

Advertisement vs Advert vs Ad

Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use.

However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Thus, you would be better avoiding “ad” and saying “advertisement” instead.

An Important Note on Pronunciation

The word “advertisement” is pronounced differently in British and American English. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can read more about it at the Cambridge Dictionary website .

One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. Also, “ad” is a noun” while “add” is a verb. These words are pronounced the same but spelled differently. Do not confuse these in your IELTS writing test!

• Just add the milk to the flour and then mix them together. You can add the egg later.
• I say a funny ad on TV earlier today. A gorilla was playing the drums!

IELTS Speaking

In the IELTS speaking test, you might be asked about advertisements. This could occur in any of the three parts. For part one, it would be a pretty straightforward question about your experiences or opinions. For example:

Q: Have you ever bought something because you saw it advertised on TV or the internet? A: Yeah, sure. I think most people have. Off the top of my head, I can think of a miniature tripod that I saw online last year. I looked up some reviews and then bought it, but I wouldn’t have known about it if it weren’t for the ad.

In part two, you would be asked to describe an advertisement . There are various possible cue cards but this is one that you might encounter:

Describe an advertisement you like. You should say: – what type of advertisement it is – what product it advertises – when you first saw it and explain why you like it and think that this advertisement is effective.

You can watch this advert and then look at my sample band 9 answer below.

Sample Answer

Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it.

The premise of the commercial was highlighting the efforts that fishermen go to in order to bring back salmon for their customers. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. In the end, the fisherman beats the bear and steals its salmon.

I really like this advert for the same reason I like many others: because they are so funny that they are memorable. I think this is a very effective method of advertising. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. Even if the commercial has nothing to do with the product, it could still boost sales.

Notes on my Sample Answer

This is a pretty straightforward answer and it took me 01:20 to read it, which would be fine for IELTS. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours.

I have switched back and forth between “commercial” and “advert(isement)” in order to vary my language but please note that they are not always interchangeable. Make sure that you only use “commercial” for TV adverts.

IELTS Essays about Advertisement

Of course, the topic of advertisements could also appear in IELTS writing. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. This means that you would be asked about advertising to children or issues like false advertising. (These topics could also occur in IELTS speaking part 3.)

Here is an example question:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

This is a pretty simple task. You have to talk about two perspectives:

You also need to give your opinion and make it clear throughout the essay.

Here is my sample answer to this question:

Sample Band 9 Answer

Since the early twentieth century, advertising has held tremendous sway over people’s lives. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever.

To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent.

However, it should be clear that the advertisers are aware of this and constantly innovate in order to attract attention. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. This means that even people who avoid adverts are likely to be influenced after seeing one. Advertising is a science that is developing quickly and will continue to dictate our shopping habits for years to come.

In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. Adverts still exert influence over our lives because they are more intelligently designed than they used to be.

Advertising Essays – Sample #2

Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

While our first example was very straightforward, I find that this one is much more challenging. It has some subtleties that people might overlook. We can come to a better understanding by paraphrasing it:

To what extent do you agree that people buy things because of advertising?

My personal opinion is that people buy things partially because of effective advertising. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement.

Remember: You can give a strong opinion, a weak opinion, or a balanced opinion . Just be consistent throughout your essay!

As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Some people believe that this is all down to advertising rather than actual necessity. This essay will argue in support of that position.

It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Take, for example, the iPhone. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. However, in almost every country, people want to own one of these status symbols. The reason is simply that it has been marketed well, and owning one makes a person look successful and wealthy.

If the real needs of society were reflected in sales, rather than the popularity of certain luxury items, our economies would look very different. Fashionable brands would not be as wealthy as ones making affordable, simple products. Yet it is those items that are carefully advertised on TV, on the internet, and at sports events, which captivate people and cause them to make unwise purchases or form irrational brand loyalties. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker.

In conclusion, it is clear that sales are dictated not by a product’s necessity, but rather by its appeal to consumers, and this appeal is created through slick advertising campaigns.

Advertising in IELTS Reading and Listening

It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. However, you can prepare by going on news websites (like the BBC ) to read or listen to articles about adverts. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers.

About The Author

David S. Wills

David S. Wills is the author of Scientologist! William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. He lives and works in rural Cambodia and loves to travel. He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. David has worked in many different countries, and for several years designed a writing course for the University of Worcester. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. His other IELTS website is called IELTS Teaching.

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IELTS Writing Task 2 Topic Examples

Advertising, ielts writing task 2/ ielts essay:, you should spend about 40 minutes on this task., in their advertising, businesses nowadays usually emphasise that their products are new in some way., why is this do you think it is a positive or negative development.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Do you agree or disagree with the following statement advertising can tell you a lot about a country..

Use specific reasons and examples to support your answer.

You should write at least 250 words

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

You should write at least 250 words.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Write your answer in the comments below and get free feedback and correction​, what our students say.

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IELTS Writing Task 2/ Essay Topics with sample answer.

Ielts writing task 2 sample 58 - advertising encourages us to buy things that we really do not need, ielts writing task 2/ ielts essay:, some people say that advertising encourages us to buy things that we really do not need. others say that advertisements tell us about new products that may improve our lives..

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Sample Answer

A majority of people are prompted by advertising to purchase all kinds of consumer goods. This essay will discuss the issues associated with this and propose several solutions to avoid these unwanted outcomes.

An obvious problem of buying products through advertisements is the uncertainty over the quality of the purchased items, ranging from fake, faulty, or low-quality products to even hazards. So-called ‘hand products’ such as cosmetics and medicine, imported into a country by individuals via airways, are usually claimed on social media as standardized or approved when their quality has, in fact, yet to be inspected by the authorities. Another consequence stemming from advertising-based purchases is debt. Thousands of people, especially young workers, in major cities struggle to refrain from buying fashion products or electronic devices, despite their unaffordable prices.

One approach to preventing these consequences is to select only official and prestigious suppliers. Thus, one can avoid spending huge sums only to receive low-quality or hazardous products. One more recommendable solution is the ‘50/30/20 proportion,’ in which no more than 30% of one’s monthly income should be allocated for pastimes, including entertainment, traveling, and shopping, with the surplus (20%) converted into savings after essential expenditures (50%). Ultimately, individuals should desist as much as possible from surfing social media, well-known as a major channel for advertising. Now that one is aware of the influence these platforms exert on consumer behaviors, one should instead spend their leisure time doing physical activities or reading books.

In conclusion, buying consumer products through advertising can cause quality-related issues of varying seriousness as well as significant money losses. To tackle these problems, individuals should make sure they are selective about suppliers, employ a reasonable spending scale, and finally, minimize using social media.

290 words – Band 8.0

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IELTS Essay, topic: Advertising

• IELTS Essays - Band 7

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .

In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.

Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.

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IELTS Common Essay Topic: Marketing and Advertising

Marketing and advertising are actually for branding product (primary, manufacturing, and service sector) so that customer can get to know about it and ultimately, buys the product. These two are used synonymously. It is important because it helps to get in touch (connect) with customers.

Difference between marketing and advertising:

Marketing is a process of recognizing the needs of the consumers and analyzing that how in a best possible way those needs can be fulfilled. Whereas, advertisement is a part of marketing procedure. Advertisement is promoting the brand or a product of brand so that it can reach the consumers.

NOTE: Marketing is a process of building a brand through advertising.

Why is marketing done?

• a) To reach out/ to get in touch with customers.
• b) To increase the sales and profit.

How is marketing done?

Offline : Ads in the newspaper, pamphlets, boards and hoardings.

Online : Through social media (Instagram, Facebook).

NOTE: Online marketing is more effective these days.

Brand value:

• a) The image of a product which advertisement and marketing represents.
• b) It shows positive association with the product.

What is positive marketing?

• Full filling the needs of the consumers in cost effective way.
• Staying in the touch with the consumers (asking suggestion, taking queries, etc.).
• Making product available in all the possible places.
• Establishing trust with consumers with genuine products and services.

What is negative marketing?

• Creating an exclusionary role.
• Mocking other brands or companies directly or indirectly.
• To associate with other brands for degrading a particular brand or company.

Note: For the brand value positive marketing is more important.

Advantages of Advertisement:

• Helps in launching new product in the market
• Creates awareness among the consumers about the product or the service
• Helps in the growth of the market
• Increase the sales rate of the product and profit of the company
• Creates job opportunities
• Advertising is a key part of modern business
• Companies need to tell customers about their products and services
• Advertising is a creative industry that employs many people
• Without advertising we would have less choice
• People enjoy adverts

Disadvantages of Advertisement:

• Advertising manipulates people
• It aims to persuade people that buying a product will make them happier
• Advertisers focus on selling a brand image
• They use glamorous, successful people
• We are persuaded to follow the latest trend which increases materialism
• We are encouraged to associate certain brands with a higher status
• Advertisers often aim their marketing at children
• Children can easily be influenced by advertisements
• Children put pressure on parents to buy them things
• Promotes consumerism

Peer marketing (organic marketing):

Peer marketing is type of marketing in which consumers recommend the products to their peers. It is also known as peer to peer (P2P) marketing. It is organic marketing because it depends upon actual reviews of the product and services which brings new customers.

Sample Topics:

• Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
• In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
• Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

IELTS Common Essay Topic: Immigration and Migration

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Student Sample Essay: Advertising

by Rahul (new delhi, India)

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

by Dave | Real Past Tests | 27 Comments

This is an IELTS writing task 2 sample answer on the topic of advertising and needs from the real IELTS exam.

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

1. Many have argued that advertisement serves no real purpose as necessity motivates all purchases. 2. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

• Paraphrase the overall topic of the esasy.
• State your opinion clearly.

1. First of all, advertising is the most direct way to inform customers of a given product’s quality. 2. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. 3. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. 4. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

• Write a topic sentence with a single main idea at the end.
• Explain or develop your main idea.
• Begin a specific example.
• Develop your example.

1. Secondly, advertising does not simply meet needs; it creates them. 2. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. 3. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. 4. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. 5. Stylish ads like the ‘think different’ campaign helped foster their dominance. 6. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

• Write another topic sentence with a new, distinct main idea.
• Develop or explain the main idea.
• Give a specific example.
• Develop the example.
• Keep developing the same example.
• Draw out conclusions from your example.

1. In conclusion, advertising serves an important role in society. 2. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

• Repeat your opinion.
• Add in a final thought/detail.

What do the words in bold below mean?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases . I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality . The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes , get a celebrity endorsement . For example, KFC typically signs the most famous football players to massive sponsorship deals , thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual . A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users . Stylish ads like the ‘think different’ campaign helped foster their dominance . Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated , simply that consumers and officials should be mindful of the full contribution of advertisers.

serves no real purpose pointless

necessity needed

purchases what is bought

consumers customers

minimum guarantee at least

wants desires

most direct way straightforward

inform customers tell consumers

given product’s quality how good something is

content of the ad what they say in the advertisement

distribute send out

oftentimes usually

celebrity endorsement famous people representing a brand

signs signals

massive sponsorship deals lots of money to endorse

thereby therefore

continued relevance still important

lesser known company not as famous

premiers an advertisement ad starts to run

generating enough revenue making enough money

validate justify

service they provide their product

fulfilling satisfying

stimulates desires make people want it

appealing enticing

consumer psychology how customers think/behave

initial beginning

eventually over time

habitual get used to

famed famous for

sense feeling of

being part of together

community of users like-minded people

stylish looks nice

‘think different’ campaign ads by Apple in 2000s

foster their dominance encourage their popularity

appear cool seem to be cool

hooked into addicted to

Apple ecosystem Apple products only

regulated controlled

be mindful of be aware of

full contribution total input

Pronunciation

Listen and repeat:

sɜːvz nəʊ rɪəl ˈpɜːpəs   nɪˈsɛsɪti   ˈpɜːʧəsɪz kənˈsjuːməz   ˈmɪnɪməm ˌgærənˈtiː   wɒnts   məʊst dɪˈrɛkt weɪ   ɪnˈfɔːm ˈkʌstəməz   ˈgɪvn ˈprɒdʌkts ˈkwɒlɪti ˈkɒntɛnt ɒv ði æd   dɪsˈtrɪbju(ː)t   ˈɒfntaɪmz sɪˈlɛbrɪti ɪnˈdɔːsmənt saɪnz   ˈmæsɪv ˈspɒnsəʃɪp diːlz ˈðeəˈbaɪ   kənˈtɪnju(ː)d ˈrɛlɪvəns   ˈlɛsə nəʊn ˈkʌmpəni   ˈprɛmiəz ən ədˈvɜːtɪsmənt   ˈʤɛnəreɪtɪŋ ɪˈnʌf ˈrɛvɪnjuː   ˈvælɪdeɪt   ˈsɜːvɪs ðeɪ prəˈvaɪd fʊlˈfɪlɪŋ   ˈstɪmjʊleɪts dɪˈzaɪəz   əˈpiːlɪŋ   kənˈsjuːmə saɪˈkɒləʤi   ɪˈnɪʃəl   ɪˈvɛnʧəli   həˈbɪtjʊəl rəʊl   feɪmd   sɛns   ˈbiːɪŋ pɑːt ɒv   kəˈmjuːnɪti ɒv ˈjuːzəz ˈstaɪlɪʃ   θɪŋk ˈdɪfrənt kæmˈpeɪn   ˈfɒstə ðeə ˈdɒmɪnəns əˈpɪə kuːl   hʊkt ˈɪntuː   ˈæpl ˈiːkəʊˌsɪstəm   ˈrɛgjʊleɪtɪd biː ˈmaɪndfʊl ɒv   fʊl ˌkɒntrɪˈbjuːʃən  

Vocabulary Practice

Remember and fill in the blanks:

Many have argued that advertisement s_______________________e as n______________y motivates all p____________s . I disagree with this completely because ads give c___________s a m___________________e of quality and also develop w_______s into needs.

First of all, advertising is the m_______________y to i________________s of a g______________________y . The c___________________d is less important than the fact they were able to produce, d___________e and, o_____________s , get a c_______________________t . For example, KFC typically s______s the most famous football players to m_______________________________s , t_________y evidencing the c_______________________e and quality of their food. When a l______________________y p______________________t this is evidence that they are g_______________________________e to v_______________e whatever product they sell or s____________________e .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more f___________g lives with fewer products but advertising s______________________s by a______________g to c________________________y and those i________l wants e____________y become h__________l . A good example of this would be the rise of Apple products in the last two decades and the r_____e of advertising in making them popular. Apple phones and computers are f__________d not only for their quality but also the s__________e of b___________f a c_____________________s . S_________h ads like the ‘t___________________________n helped f_______________________e . Now the desire to become part of the Apple community and a___________l has become a basic need for many users h______________o the A________________________m of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be r___________d , simply that consumers and officials should b______________f the f___________________n of advertisers.

Listen and check:

Listening Practice

Watch some iconic Apple ads below:

Reading Practice

Here is a really, really old and interesting article about advertising and psychology:

https://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/

Speaking Practice

Practice by speaking for 2 minutes about the topic from the real IELTS speaking exam :

Talk about advertisment you watched and will not forget

Writing Practice

Write about the related topic below and then check with my sample answer:

Online shopping is become more common these days. What effect could this have on the environment and the types of jobs required? Real Past IELTS Exam

IELTS Writing Task 2 Sample Answer: Online Shopping (Real Past IELTS Test/Exam)

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27 Comments

This structure is very different from your other essays. Where you talk about both the views. Which is your preferred way? Personally I like discussing both the views because varying grammar structure could be used easily.

Yes, I strongly agree – I prefer writing about both sides because then I can have distinct main ideas and it feels more balanced.

I write essays like this every once in a while because sometimes students want to see a fully agree/disagree essay.

Again interest to see

Hi.I’ve written this essay and I stand in partially agree position. Do you think it answers the task and is it consistent throughout this essay? Need some feedbacks and thank you in advance.

It is often said that the advertisements are no longer needed since customers buy goods only when they need it. While I accept people may purchase certain things based on their needs, I also believe that advertising still essential to attract shoppers. People buy basic necessities regularly to fulfil their daily needs. It can be food or household equipment that most people do not need to watch its advertisements before making purchases. It is because these things have general functions that the public already knows. As an example, people would buy vegetables, fruits and meats when they run out of stock or purchase pans and plates when these have broken. Thus, advertising does not have significant impacts on customers regarding daily and basic things. Admittedly, advertisement plays a vital role in business. Companies need to promote their latest products along with its specifications to shoppers through advertisements. For instance, a new smartphone company from China, Realme, advertises its up-to-date mobile devices and exposing its flawless design and its distinctive features. Although this producer just has been established three years ago, because of its unique and eye-catching advertisements, it becomes the second-highest sales of smartphone across the world. It proves that advertising also encourages economic growth through customers’ demand. Moreover, in this technological era, advertisements are published on social media and streaming websites, such as Facebook, Netflix and Youtube, in order to reach potential buyers globally. Thus, advertisements are still needed. In conclusion, the majority of people will directly buy daily needs whenever they need it, but I also perceive that advertising will still exist due to its importance.

I think that there is some confusion about ‘partial agreement’ essays. First of all, don’t write them at all because they are risky!

It is possible to write one but hard to make it a clear opinion and the risk is that you get an automatic band 5 or lower for task achievement.

If you really want to write in that style then you must alter your opinion a bit. Your support and examples are really strong and I would advise you to just choose an overall side.

Rewrite your opinion in the intro and conlusion and I will check it again and let you know if it is ok.

Hi Dave, I agree with your idea about the risk of unclear viewpoint when the writer adopts this stand – partial agreement. But i did notice one more point. The writer seems to have lost focus in the 2nd body para as the FOCUS of this essay should be about the NEED of advertising for SHOOPERS rather than other people. Please tell me if i am right, here.

Hi Hoang, I don’t think there is a real distinction – the question just mentions ‘people’ and naturally everyone fits into the category of a consumer so it is fine to write about people/consumers/shoppers interchangeably.

Does that make it clearer for you?

Many are of the view that products are bought based on requirements of consumer regardless of advertisement. In my opinion, although technology assists the buyer to make an informed purchase, promotions are essential to creating a brand image.

Those who cite advertisement are redundant and shopping is driven by the necessity highlight the usage of technology. Most of the consumers usually know what they are looking for in a product and they are well-informed about the advantages and the disadvantages of it because of various internet tools available on e-commerce websites. For example, if a passionate buyer wants to buy a smart-phone or a computer, he can compare different models offered by different companies side by side and weigh one against the other and make a well-informed choice, without being influenced by any celebrity endorsements.

Despite the aforementioned reason, I believe advisement is paramount how a brand is perceived by the customer. Many times, advertisements do not highlight features of a product, it just wants to make an association with something else. There are numerous examples of this, Coca-Cola a billion dollars company is successful in coupling a sugary drink with the “happiness” all because of persistent advisement, clever product placements in TV shows and charm of its brand-ambassadors. A result of it is that a summer party is incomplete without a bottle of soft drink.

In conclusion, I disagree with this opinion because repeated advertisement imprints on human subconscious mind and we are unknowingly attracted towards well-marketed products. However, the government should keep on regulating misleading ads and aware customers about the mal-practices by the large corporations.

Well written Shinzo!

Your opinion is a bit unclear in the intro – make it cleare by saying that technology has replaced the need for advertisiting in some ways…

Really good examples and support – keep writing in that style!

Careful with your referencing of plural pronouns: it/they.

As well as your use of the definite article ‘the’ to reference: ‘The results of this is that…’

Work on your referencing a lot because your ideas and support are really strong – I’m jealous even!

Thank you! For your comments. Earlier, I used to think ‘it’ and ‘this’ are interchangeable. :p All because of your sample essays and Facebook video I am able to think in right direction. I follow your golden tip: An example is the meat of body paragraph.

Thanks so much – I’m really happy to help and really enjoyed reading your essays because the ideas flowed and built so beautifully!

I hope your examiner feels the same way as me…

Please assess this

It is argued by some people that there is no need of telecasting adverts as they will buy things as per their requirement. While exaggeration of product in adverts convince buyers to purchase the product, I feel that these are necessary to make people aware and give introduction about products.

Advertisements, these days, are usually exaggerated and attractive, which persuade consumers to buy their product that they do not need. Fair and lovely, for example, a very famous beauty cream, claims that it can fair people’s skin color in 15 days. Although this brand has to confront with many cases due to its false promise, it is still earning significant amount of profit by casting beautiful models and showing varied results of the product. Hence, people end up purchasing those products.

Nevertheless, adverts make people aware about the products and their respective choices that are available in the market. For instance, these days, several brands of mobile phones are available and with the help of advertisements one can choose their cellphone according to required features as well as budget. This results satisfaction among consumers, which is less likely to be possible without advertisements.

Moreover, customers can get a glimpse of the product’s features that they want to buy. This makes the process of choosing product easier. Advertisements of cosmetic products, for example, render the skin type at which these would be most suitable, which assist consumers to buy the appropriate one.

In conclusion, even though adverts can make people buy unwanted products, I believe that these are instrumental in customers’ life.

Some small mistakes with articles, over-paraphrasing, nice development of your ideas but some small issues with the vocabulary – clear opinion – keep working hard!

Dave, is this less than 7 band essay?

Yes, probably a bit below at this point.

Hello Dave, How do you thing is my essay can achieve band 6.5 ? I’m new a new starter , thank you for your help.

The world we live in today is fully invaded by advertisements. Therefore, a lot of people do not prefer being affected by ads while purchasing a merchandise and so they will be able to buy what exactly necessary for them. In my opinion, although there are some useful advertisements, still it causes excessive expenses due to it encourages buying products which is not needed or unnecessary.

We see ads in all part of our life in consequence of marketing improvement techniques. There are advertisements on television, in the street and on any devices, which has connection to the internet. If someone needs any product, he can search it on the web without having a difficulty and compare features among numerous of brands. For instance, if someone needs a car, searching brands’ advertisements on their websites gives opportunity to find everything they need easily and fast, furthermore he can make a comparison between models which is submitted.

On the other hand, advertisements manage people feelings to be bought by them. Almost all baby advertisements we see if the mother supply the advertised merchandise to her child, the mother herself and the baby are smile and become happy. Therefore, families inevitably find themselves in an extravagant expenditure. Moreover, in case of families not able to afford these products to their children that may damaged them emotionally.

Being exposed to all these advertisements will have been continue in our society. In spite of some advantages of marketing, it is still a controversial issue. However, in many cases advertisements use people weakness thus encourage them to buy unnecessary, unreliable, and even unhealthy products that cause a vast expenditure by people.

Good effort Merve!

I don’t have time to give feedback at the moment but you can sign up here for some: Course.howtodoielts.com/band-scores-corrections

sorry teacher what do u mean by the last sentence>>> officials should be mindful of the full contribution of advertisers.???

Hi Mary, it means that people in the government should be worried/concerned about the effect of advertising.

Is that clear?

Hi Dave, To be honestly frank, i had a thing with the second body para as i find it hard to EMBRACE the idea of TURNING WANTS INTO NEEDS as the ideas the to words suggest are different. The desires to join the APPLE ecosystem – as given in the example – is still the WANT rather than the NEED. For me, your choice of THIS kind of product demonstrates yourpreferences, so it s more toward the WANT end . Anither thing is about the conclusion, the mentioning of REGULATION of ads seems out of place to me as the task does not ask us to write about this, and the body of the essay does not mention this idea.

Could you help me make it clear, pls.

Thanks a million in advance.

Hi Hoang, I think the idea is a little complex but it basically means that people start to consider their ‘wants’ as ‘needs’ – for instance, people feel they need the newest phone.

That means the desire becomes so strong that, in the consumer’s mind, a want has become a need.

The last one is just a final thought and isn’t that strict.

Is that clearer?

Many thanks, Master.

No problem, Hoang!

Hi Dave, please have a look at this essay and give your comments. i have tried to keep it to the time limit of under 40 mins.

many thanks in advance.

Recently, people have witnessed the prevalence of advertising which seeks to persuade them to consume more. However, some hold the idea that it is people’s needs that will prompt purchases, and thus there is no need for advertising. I do not totally agree with this notion. It is true that there are some products that people buy regardless of the existence of advertising. A case in point is the consumption of bare essentials, such as food, clothes, household appliances; when people run out of these products at home, they must buy them. This proves that advertising may not be relevant here.  Having said that, consumers can enjoy great benefits from product promotions. First, they can make the best possible buys by comparing features and specifications to finalise their decisions according to their needs. For example, if a shopper wants to buy a new smartphone and has a choice between Iphone and Samsung, it is the advertisements that can help them get more information about the products and make more informed choices. More importantly, it is the financial aspect that concerns many people. Indeed, advertising provides people with mechanical information as well as the price. People can compare the prices of different products from different companies, suppliers or shops before making their choices. For example,  a phone shopper can make comparisons of prices of the same phone from different shops to get the best deal. Therefore, advertising helps consumers financially. In conclusion, while there are certain products that demand no advertising, this activity still benefits shoppers with regard to their needs and financial means. Hence, I believe that there is still high demand for advertising in society.

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100 IELTS Essay Questions

Below are practice IELTS essay questions and topics for writing task 2. The 100 essay questions have been used many times over the years. The questions are organised under common topics and essay types. IELTS often use the similar topics for their essays but change the wording of the essay question.

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1) Common IELTS Essay Questions

IELTS practice essay questions divided by topic. These topics have been reported by IELTS students in their tests. Essay questions have been recreated as accurately as possible.

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• Media & Advertising   (12 essay questions)
• Reading  (5 essay questions)
• Society   (10 essay questions)
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• Sport & Exercise   (6 essay questions)
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• Tourism and Travel   (11 essay questions)
• Transport  (7 essay questions)
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PTE Daily Essay Topic: Discuss the importance of digital privacy in the modern era.

• Updated on  
• Jun 26, 2024

Q. Discuss the importance of digital privacy in the modern era. How can individuals protect their personal information online?

Ans . In the whirlwind of the modern era, our lives are increasingly intertwined with the digital sphere. While technology offers unparalleled convenience and connection, it also presents a new frontier – one where our personal information is constantly under siege. Digital privacy, the right to control our online footprint, has become an essential bulwark against exploitation and manipulation. As we navigate this digital landscape, understanding its importance and fortifying our defences are paramount.

The significance of digital privacy is multifaceted. Firstly, it safeguards our autonomy and security. In a world where data is a coveted commodity, our online trails can be used to create detailed profiles, making us vulnerable to targeted advertising, identity theft, and even social manipulation. Privacy allows us to control what information we share and with whom, fostering a sense of security in our online interactions. Secondly, it empowers us to express ourselves freely. The fear of constant surveillance can lead to self-censorship, hindering open discourse and the exchange of ideas. A haven of privacy allows for the exploration of diverse viewpoints without repercussions, fostering a vibrant online environment.

Fortunately, individuals are not powerless in this digital domain. Several steps can be taken to fortify our online privacy. One crucial measure is practising selective sharing. Before divulging personal information online, consider the necessity and potential consequences. Utilize strong, unique passwords and enable two-factor authentication to bolster account security. Furthermore, be cautious about what information you share on social media platforms, and adjust privacy settings to limit unwarranted access. Finally, stay informed about digital privacy practices and emerging threats. Familiarize yourself with data privacy policies and utilize privacy-focused tools like encrypted messaging apps.

In conclusion, digital privacy is not a luxury but a necessity in the modern era. It safeguards our autonomy, security, and freedom of expression. By adopting a proactive approach, individuals can navigate the digital world with confidence, ensuring that their personal information remains under their control. As we continue to explore the vast expanse of the online frontier, fortifying our digital defences is crucial to ensuring a safe and secure future.

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Purti Chawla

Purti is a CELTA, British Council, and IDP-certified language trainer. Having worked as a Study Abroad Test Prep Expert for the past 7 years, she has guided thousands of students towards their desirable scores in IELTS, TOEFL, GRE, GMAT and other language proficiency tests to study abroad. She is adept in molding learning strategies according to the needs of the learners and has built multiple courses at Leverage IELTS with result-oriented strategies. Proficient in test prep courses such as IELTS, TOEFL, PTE, and Duolingo, she loves to explore different classroom teaching methods, keeps continuously improving her own skills, and stays abreast with the latest teaching methodologies. She is a master trainer at Leverage Edu and aims to help thousands more through her expertise.

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