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How to Write a Cover Letter for an Unadvertised Job

Cover Letter Sample and Writing Tips for a Job That's Not Advertised

cover letter for a job not advertised

  • Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

  • Cover Letter Example and Template

Proofread Your Documents

How to send your letter.

  • How to Send Your Resume

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Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have skills the company is in need of, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know if the Company is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

  • Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
  • Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
  • Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and the type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

  • Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

  • Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, and identify your most relevant skills or experiences and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

  • What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

  • Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

  • Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

  • A confident, driven individual who reacts quickly to change.
  • A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
  • A fast learner who is a practical and ingenious problem solver.
  • A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers' say:

"…The Information Technology Analysis will serve as a guideline for making positive contributions …your management style provided a footprint for younger members of our organization… a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"…the most important source of growth in our data technology business …able to focus the team and manage the product to a successful introduction …due in large part to his own personal commitment ...excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"…your strengths as a manager are many and varied …all issues are confronted in a timely manner …management by objectives comes as a second nature to you…" Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

  • Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

  • How to Email Your Resume
  • How to Send Your Resume as an Attachment
  • How to Mail a Resume and Cover Letter

Key Takeaways

TAKE INITIATIVE: Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

APPLY TO YOUR DREAM COMPANY: Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

BUILD UPON YOUR CONTACTS: A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts – before you send your cover letter – if they would be willing to put in a good word on your behalf with their employer. 

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How to apply for unadvertised jobs: the cover letter that opens doors

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Found your perfect company but they are not currently hiring? Apply for unadvertised jobs with this cover letter so you can land your dream role.

When you find that rare company that you really want to work for its a big deal. Whether it is perfect for your first big break or its the ideal organisation to take you up that next rung in your career, the right company can ignite a passion for your future and motivate you to be the best you can be.

But this can all come crashing down when you find that all their positions are filled and there are no current job openings.

So what should you do about this? Sit tight and wait for a position to come available or something else?

In this post we will explore that ‘something else’ you need to do – plus how to make it happen.

Let’s start by tackling the first big question.

Is it worth your time reaching out to an organisation when they don't have any job postings?

The answer to this is a resounding yes and there are three main reasons for this.

Most positions aren’t advertised

It is estimated that 70% of positions are never advertised . This may seem hard to believe at first but when you think a little deeper it becomes obvious why this is the case.

To the outside world it may look like there are no opportunities within a company if their vacancies page is empty but on the inside any or all of these things will actually be happening.

  • People are taking retirement or resigning due to factors such as taking a new job elsewhere, moving to another location, or making a career change.
  • Some will unfortunately be struggling with their role and are about to lose their job or be deployed elsewhere in the organisation.
  • Others will be flying high and are about to be promoted, leaving a gap to be filled behind them.
  • Then there is organisational change that will involve recruitment such as new projects and business being won, products ready to be taken to market, services that need developing, or restructuring of departments and or teams.

Can you see how a timely application from a qualified candidate could be warmly welcomed, eliminating the need to advertise or instruct recruitment consultants and pay their high fees? 

There’s far less competition when you apply for unadvertised jobs

Despite the fact that most jobs never get advertised, most people don’t send speculative applications to companies.

Think about that for a minute.

Your application could be the only one or just one of a handful for a particular opening.

You won’t get lost in the crowd and you will have a much better chance of being considered in the absence of high competition.

You can bypass Applicant Tracking Systems

Most advertised positions will involve adding your details to a company’s Applicant Tracking System.

Whilst these are necessary due to the high volume of applications companies receive today, they can cause serious issues for both the jobseeker and the employer.

Jobseekers need to ensure they submit an ATS friendly resume so they don’t get rejected. If they don’t, employers and recruiters can miss out the best talent just because of design issues.

A speculative application bypasses this and gets straight to the decision makers instead.

Before you rush off though and start reaching out to loads of companies directly, I do have a word of caution.

Don’t apply for unadvertised jobs until you have done this

Whilst a timely application from a qualified candidate will be warmly welcomed, the reverse is also true.

Sending out generic approaches with little thought or research will not get the results that you want and will definitely work against  you.

At best you will be ignored but at worst, they may get irritated which will not help you when there is an advertised vacancy in the future.

Remember, you’re being proactive and trying to ‘sell yourself’ to the company.

To do this effectively you will need to have a good understanding of what the company needs now and provide an answer for a problem they might not currently have (or know they have), but are likely to have in the future.

This all comes down to putting in some research.  Check out their company website, their LinkedIn page, and set up Google alerts for their latest press releases. And don’t forget to reach out to your contacts that may have inside knowledge or even better, a name of someone that could be a mutual acquaintance.

Once you have completed your research, you will be ready to put your killer cover letter together.

The 7 sentence cover letter to use when you apply for unadvertised jobs

The trick to getting this right is having a great balance between selling yourself and using the right tone.

This can be achieved if you follow this formula.

Start with why you are writing to them

These are busy people so you need to get straight to the point to enable them to speed read your application.

Tell them why you want to work specifically for their company 

You need to let them know that you are not desperately sending your resume out to ‘anyone that will have you. ’

“The reasons I want to work here are…” This is where your research is crucial because it proves that you are serious about their company.

Explain what you can offer and why you’re a great fit.

"I offer X years of experience in this particular industry/sector, performing these particular jobs which makes me a great fit to support your organisation and the products/services it delivers."

Give a significant relevant achievement

Be careful to keep this relevant. It doesn't matter how impressive an achievement is, it will have little impact if they can’t see how it could benefit their organisation.

“In particular, one of my biggest achievements to date has been ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

Point them to your resume

“To gain a quick overview of what my contribution could be, please take a look at my profile on my attached resume.”

You are telling them that your resume has a profile they can speed read plus it will make them curious to take a look.

Add a call to action

“I would welcome the opportunity to speak with you about any current or upcoming positions that may be a great fit for my experience.”

Thank them 

“Thank you for your time and consideration and I look forward to talking with you soon.”

Cover letter sample for how to apply to a company when they are not hiring

So what does this look like in practice then?

To help you put yours together, here is an example of what this looks like as a complete cover letter.

This is based on a Project Manager but you can see how easy it is to adapt to any industry or skill set.

Dear [hiring manager/recruiter’s name]  - you will have gleaned this from your research.

I am writing to enquire about any potential opportunities at [company name] that may fit my skills and experience.

The reason for contacting you specifically is that my research showed that you mainly deal with X projects, which is my main area of interest and expertise.

I offer [insert number of years] years of experience within [name your industry/sector] underpinned by [name specific skills or qualifications].

For example, one of my biggest achievements to date has been the X project where I successfully ….. [explain] and I would relish the opportunity to deliver the same results for [their company name].

To gain a quick overview of what my contribution could be, please take a look at the profile on my attached resume.

I would welcome the opportunity to speak with you about any current or upcoming positions that I could make a positive contribution to.

I appreciate how busy you must be so thank you so much for your time and consideration and I look forward to talking with you soon.

Key Takeaways

Companies are constantly recruiting but typically just a few positions actually make it out on to their career pages or get promoted on job sites.

This means that it is a great idea to reach out to potential employers and apply for unadvertised jobs.

However, you must put in the research so that you can explain why you want to work for them and why you would be a great fit, otherwise you may come across as looking desperate.

If you use this cover letter formula, they will want to snap you up before their competition gets the chance to hire you

Author Box 02

Mark Daniel

About the Author

A global resume writer and career coach, Mark is known for his honest, direct, and hard-hitting advice, helping people manage job applications and succeed at interviews. Now based on the Sunshine Coast in Australia, he is the co-founder of Real Life Career Advice and a prolific publisher, contributing to several industry magazines and his daily career advice blog to his 45,000 LinkedIn followers.

What are your thoughts?

Leave a comment or ask a question., enjoyed this article.

Find more great content here:

LinkedIn Easy Apply: don’t do it – unless you do this

Expressions of interest jobs (eoi): worth applying or a waste of time.

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Use these sample cover letters if:

  • you're looking for work with a particular employer
  • there are no advertised vacancies at that employer.

This approach is often called cold calling . Cold calling is when you get in touch with an employer to ask whether they have any job vacancies.

Cold calling helps you discover unadvertised jobs. Unadvertised jobs can make up a significant proportion of job opportunities.

Cold calling also shows the employer that you have initiative and enthusiasm. Even If there's no work currently available, the employer might keep your application on file. They might contact you when work becomes available.

Even if they don't contact you, you can follow up in a month or so to see if the situation has changed.

For sample cover letters designed for other situations, see our sample cover letters page .

Download sample cover letters

These sample cover letters show you how to write to an employer to ask if they have any jobs available.

You can use the ‘no experience’ letter if you don’t have paid experience. You can use the ‘some experience letter’ if you have some paid work experience.

Paid experience means you have worked in a job that paid you money.

  • Sample cover letter, no job advertised, no work experience - Word (84.17 KB)
  • Sample cover letter, no job advertised, some work experience - Word (84.17 KB)

What to include in your cover letter

Key points of a cold calling cover letter are that it:

  • introduces you
  • explains why you're writing to the business
  • shows you've taken the time to research the business
  • links this research to your own experience, values, interests or goals
  • finishes by inviting the business to contact you and indicating that you will follow up your letter with direct contact (if you say you're going to contact them, make sure you do).

Your cover letter should also include:

  • school work experience or volunteer that demonstrates your strengths and attributes 
  • the name of the employer and the contact person's full name on the left
  • a reference line – ‘Re: General application for available positions within your organisation’
  • an address to the reader directly (for example, ‘Dear Mr Moyle’) Try to avoid using ‘To whom it may concern’ if you can.

What to include if you don’t have work experience

If you don’t have paid work experience, things you can mention instead include:

  • school work experience or volunteer work that demonstrates your strengths and attributes
  • general skills that help you work in a team and as part of an organisation
  • any sporting or community club participation (if relevant)
  • hobbies or interests that are relevant to the job or demonstrate your professional experience
  • personal attributes that will help you learn to work in a professional work environment.

What to include if you have paid work experience

In addition to the points above, if you have work experience that is relevant to the job, you should show that your experience:

  • meets the requirements of the job
  • will help you make a positive contribution to the organisation or business.

More about resumes and cover letters

For more information about how to write resumes and cover letters, visit these pages:

For more about resumes and cover letters, check out these pages:

  • How to Write a Cover Letter
  • Sample Cover Letters
  • How to Write a Resume
  • Sample resumes

For more about cold calling and the hidden job market, check out our Cold Calling - What Is It? page. 

 Below is the sample cold calling cover letter - some work experience

Joanne Tint Email: [email protected] Mobile: XXXX XXX XXX

Mr Allan Moyle John Smith and Associates Phone: XXXX XXX XXX Email: [email protected]

RE: General application for available positions within your organisation

Dear Mr. Moyle,

As a recent Bachelor of Information Technology (Networking) graduate, I would like to enquire about positions available within your organisation and provide you with my details for your records.

I have had a strong interest in IT since a young age. I have always enjoyed the challenge of being able to identify faults and work to resolve them. Encouraged by this passion I have recently graduated as a Bachelor of Information Technology with a major in Networking.

While studying I worked as a provider of casual support for IT-related issues on a referral basis. I also worked part-time at Drew Smith Electronics. A technically competent individual, I have a passion for all things technological and a desire to establish a career as an IT professional.

I have been recognised for my high level of motivation and my strong communication skills. I am able to adapt my communication style to reflect the needs of any audience. I have a high level of problem-solving skills and a willingness to focus on my ongoing professional development.

I understand that, as a graduate, I have a lot to learn about working within an organisation. I would like to start in an entry-level position that would allow me to be mentored and guided in my professional development.

I am interested in your organisation's reputation as a leader in the provision of data centre management services. My research into your organisation has shown me that you work closely with a range of clients to manage their data centre needs through outsourced service agreements.

I believe that the opportunity to work in different environments and with different technologies will allow me to develop skills that your organisation can use to meet the changing needs and demands of your clients.

Your reputation for quality support and for being an employer of choice shows that you have an understanding of the needs of your clients as well as your employees. I would appreciate the opportunity to meet with you in order to introduce myself and discuss any suitable positions that may be available.

I enclose my resume for your consideration. I will follow up this enquiry in the coming weeks, but I would be be grateful if you were to contact me in the meantime should you know of a position that you think is suitable. I can be contacted at all times on the details provided above.

Thanking you in advance for your time,

Joanne Tint

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Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020

Crafting a compelling cover letter for hidden job opportunities

Writer, editor and digital content specialist

The company is perfect. The team members are experienced and dynamic. You agree with the company mission and can see yourself sitting behind a desk in the office, putting your expertise to terrific use and helping the business to succeed. But there’s no job for you there. At least, not yet.

Unfortunately, this is often the reality of job hunting. But if you feel strongly drawn towards a particular company, and you believe that you could be a great employee there, don’t give up and move on. You can, and should get in touch to express your passion, your experience, and how you believe you can contribute. Submit a spontaneous application. While it’s unlikely to result in a job straight away, a spontaneous application is a strong way to make yourself known, either for positions that may be available but not advertised, or for any future openings.

When you’re sending a spontaneous application, how you present yourself is more important than ever. And that means customizing your cover letter and resume for the occasion. But before we get to that…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, a spontaneous application is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search . This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news , noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a spontaneous application, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to spontaneous cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient . It’s best not to expect any news, and certainly not straight away. You may not hear back after sending a spontaneous application at all. The company might simply not respond to unsolicited applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months . Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, a spontaneous application is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

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How to Write a Cover Letter for an Unadvertised Job

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How to Write a Letter to Reject an Interview

How to write a cover letter to a company that does not have a job opening, what is a blind cover letter.

  • Email Format for a Follow-Up Resume
  • The Best Career Objectives to List on a Resume

Cover letters introduce you and your enclosed resume to prospective employers. The one-page cover letter has distinct components that help you organize the information for the best presentation. Normally, you have a job announcement and job description to help write your cover letter.

The cover letter for an unadvertised job, also called a cold contact or inquiry letter, requires work to locate the information you need and finesse to encourage review of your submission. Use the same high-quality paper for the resume and letter when sending an application for an unadvertised job. Carefully proofread your final draft before sending.

Companies of Interest

Career One Stop explains that the purpose of a cold inquiry letter is to express interest in an employer and nicely request follow-up communication. An effective letter points out how your background matches the needs of the company and the requirements for the unadvertised job. You can start by researching the company and the position that interests you. In the absence of a job announcement, you will need information for your letter that demonstrates your efforts to learn about the company and the industry. and how your background matches the needs of the company and the requirements for the unadvertised job.

Business Letter Format

Inquiry letters begin with a heading that includes the date and an address block for the company, Include the specific name and title of the personnel manager or other appropriate contact at the company. Write the first paragraph as your introduction and disclose your reason for sending the letter and resume, including the job title and how you learned of the vacancy.

If you are inquiring about future vacancies, explain how your research led you to the company and why you are interested in a position. For example, explain that you researched the top financial management companies in the region or that a colleague recommended that you contact the company. State that you are employed as a service technician and are interested in a full-time job with the company.

Matching Skills and Qualifications

Include one or two paragraphs for the body of the cover letter to discuss your resume and your experience, education and training. Use short sentences and a positive, confident tone. Talk about the company and the department in which you would like to work. Although the cover letter discusses your value to the company, it is important to highlight the company’s needs and your knowledge of its operations.

Where possible, match specific items from your resume to the needs of the company. For example, explain how your many years of sales experience match the company’s need for a sales manager with a verifiable track record. You might explain how your completion of a medical coding program fits with the company’s need for accurate data entry for billing. Or you could possibly connect your three years of experience as an administrative assistant to the company’s job requirement.

Follow-Up Steps

Indeed Career Guide suggests following up on a cold inquiry with an email if no response is received after one week of waiting. You can request an interview or contact in your final paragraph and thank the reader for taking time to review your cover letter and resume. Let the contact know if you intend to make a follow-up call in the near future. The closing paragraph is your chance to conclude with a show of initiative and appropriate job search etiquette.

  • Indeed Career Guide: How to Write Effective Cold Emails for Jobs
  • Use standard cover letter tips: Use the same high-quality paper for the resume and letter, speak positively about a current job and proofread before sending.

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How to Apply for a Job That Hasn't Been Posted

Content Team

When writing a cover letter, you’re usually responding to a job advert. As such, you model it around the details of the job description and tailor it appropriately. But what happens when you want to apply for a company that isn’t hiring? When there’s no job advert to work from? That’s when you write and send what’s known a cold-contact cover letter (also known as a speculative cover letter, letter of inquiry, letter of interest, or prospecting cover letter). Let’s get into how to write an effective cold-contact cover letter so you can learn how to apply for a job that hasn’t been posted.

Find Out Who You Should Address

Before you start writing your cold-contact cover letter, you need to find out who you should address. Sure, you could just put “Dear Hiring Manager,” but that isn’t exactly going to catch anyone’s attention — and in this case, you really need to catch someone’s attention. Use LinkedIn and/or the company’s corporate website to find the hiring manager’s name . You’re likely pursuing a specific role, so you could also look for the name of the department manager and address it to them. It depends on the company.

By addressing the right person, you’ll do two things. One, you’ll make it less likely for your cover letter to get lost in the junk mail. Two, you’ll impress the reader with your attention to detail. The fact that you bothered to find the name of the hiring manager, especially when no job has actually been advertised, shows how ambitious you are and that you carry yourself professionally — and keep in mind that this is before they’ve even read your letter.

Understand the Company’s Needs

The success of a cold-contact cover letter largely depends on its timing and the company’s needs. Therefore, you need to do a lot of research to make sure yours is effective. Just saying you’d like to be considered for an opportunity isn’t enough; you need to find out where the company can improve, and/or what they need, and show them how you can help. Why should they hire you?

You need to gather as much information as you can about the company. There are a few ways to do this, such as:

– Seeing if they’ve been in the news – Looking for general industry trends – Searching for news about competitors – Checking the company’s website

It depends on which job you’re going for, but your aim should be to show how your skills can be applied to help the organisation achieve its goals.

For example, imagine you’re a professional copywriter. You might visit the website of a company you’d love to work for and notice their copy isn’t particularly compelling or friendly to search engines. That could be a potential opening, a sign that they need your skills. This is the sort of thing you should be looking for — any suggestion that your skills could be valuable to them. But be careful in the way you use this information in your cover letter; you don’t want to offend the employer. For example, you wouldn’t want to say “I’ve taken a look at your website and noticed that your copy isn’t very readable or SEO friendly.” Rather, you could focus on your skills and say something like “I can help your organization rank higher in search engines such as Google.”

Construct Your Cold-contact Cover Letter

Below is an example that shows how you should format and lay out your cold-contact cover letter (as a hard copy). The format is actually identical to that of a regular cover letter; the difference is in the content. You’re not working from a job description, so you have to write based on what the company needs, and only after conducting your thorough research.

43 Lake Street Brentwood, NY 11717 February 7, 2016 Mr. Joe Bloggs Widgets Inc. 291 Taylor Street Plattsburgh, NY 12901 Dear Mr. Bloggs: Your first paragraph needs to instantly entice the reader. You need to very concisely state how you can assist the company and why you’re interested in them. If you have a connection in the company, now’s the time to mention it, but make sure the other person is happy to refer you before you state their name. Now, prove you can help the company by summarizing your skills and backing them up with examples and evidence from your work experience. As in a regular cover letter, these skills should absolutely be relevant to the organization and its needs. Writing about irrelevant experience is a waste of time. In your final paragraph, you should thank the reader for their time and say you’d be grateful if they’d consider you for any future openings. Once you’ve done that, it’s absolutely essential you include a call to action; otherwise, they’re less likely to follow up with you. You could request a phone call, meeting, interview, or similar — you just need to follow up one way or another to keep yourself in the reader’s mind. Sincerely, Your Signature Your Name

If you’re sending your cold-contact cover letter as an email (it might be easier to find an email address), make sure you remove:

– Your address – The date – The company’s address

You’ll also need to include a subject line for your email, which could be something simple like “Inquiry for sales role.” You might also want to change the sign-off to something like “Kind regards” or “Best wishes,” since emails are generally a little less formal. For more on the general formatting and content of a cover letter, please read our article:

How to Write a Cover Letter Employers Will Love

Tips for a Successful Cold-contact Cover Letter

1) avoid the hard sell.

When writing a cold-contact cover letter, it’s best to avoid the hard sell. Pushy statements such as “I will be in touch to arrange my interview” should be avoided, especially in an unsolicited letter such as this. You don’t want to come across as arrogant or entitled.

2) Be Creative with the Content

You shouldn’t stray too far from the expected content, but it’s worth playing around with it to show off your own flair — you’re trying to impress the employer with your skills, after all. For example, you can experiment with the tone of your subject line (if sending by email). Something simple like “Inquiry for sales role” is fine, but you could also go with a more bold headline such as “Want to hire someone who can boost sales by 15% year on year?” If you do this, your subject line should still be factual and backed up with evidence.

3) Include a Call to Action

It really is essential that you include a call to action of some kind. Otherwise, it’s just too easy for a recruiter to ignore or forget about you. You’re sending an unsolicited letter, after all, so it might not be on the top of their to-do list. Keep yourself in their mind.

4) Find the Hiring Manager’s Name

Do everything in your power to find the name of your reader. This could involve searching on LinkedIn, checking the company’s corporate website, calling, or emailing. If you absolutely can’t find a name, don’t panic; it’s just better if you can.

5) Make Sure You’re Clean

If you do some digging and manage to find the hiring manager’s name, then congratulations. But it’s important to remember they’ll be looking you up in return. Therefore, you should make sure your LinkedIn and Twitter profiles are as clean and professional as possible. You don’t want to send an amazing cover letter only to let yourself down with a poor online presence.

We hope these tips help you to construct an effective cold-contact cover letter so you can apply for jobs that haven’t been advertised yet. Do it right, and the hiring manager will think of you when it’s time to start hiring. As always, if you have any questions, please find us on Facebook or send us a tweet @ResumeLibrary . We’re always happy to help.

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  • How to write a speculative...

How to write a speculative application for a job that isn't advertised

8 min read · Updated on October 25, 2022

Laura Slingo

A company may not be hiring, but you could still land yourself a job. Here's how.

The best-kept secret in finding a new role is the hidden job market . This means that while not all jobs are advertised, you can still apply for them by writing a speculative application.

In this article, learn all about the speculative job application - including what it is and how to write one.

What is a speculative application?

A speculative application, also known as a speculative CV, involves reaching out to a company and putting yourself forward for jobs that have not been advertised or do not exist right now. It usually involves sending a CV and cover letter via email or an online portal.

Applying “on spec” is the term used to describe sending a speculative job application. It's common practice for many industries too. If you're solely looking for job adverts to respond to, you could be missing out on opportunities in the charity, design, environmental, and media sectors, where applying on spec is commonplace.

Sending a speculative CV isn't limited to full-time roles either. Applying on spec can pave a direct route into a company that may reveal temporary or permanent work, contract work, internships, and graduate positions. 

Do speculative job applications work?

Speculative applications are worthwhile. They work particularly well for a variety of industries where applying on spec is commonplace, particularly in media, including journalism, broadcasting, publishing, TV, and film. However, they can be advantageous regardless of the field you wish to pursue. 

Sending speculative applications can grant you access to a wider pool of roles that you otherwise wouldn't have discovered. Taking a proactive approach can therefore increase your chances of job-hunt success.

And at the very least, you will have increased your business connections that may inform you of future work opportunities. 

How do you write a speculative application?

Writing a speculative job application takes a healthy pinch of creativity, logic, and determination. It's a little trickier than your usual application, as you have to assume the details of an imaginary job spec. However, it's not impossible. Here are five steps to follow:

1. Identify what your ideal job looks like

Before you start a speculative job application, reflect on what your current employment needs are and the type of job you are looking for. Remember, just because the job isn't advertised, it doesn't mean you can aim for a “dream job” you're not qualified to do. Consider a role that aligns with your experience, skill set, and career goals.

Once you have pulled together a vision of your ideal job, hunt for vacancies online and peruse the requirements. This will help to verify whether your abilities align with the type of job you're looking for.

2. Curate a shortlist of prospective employers

The next step involves drawing up a shortlist of employers to target. Start by considering the companies that interest you the most. This might be based on a bucket list of dream companies to work for, recommendations from friends or old colleagues, or even brand mentions in industry-related publications that have sparked your interest.

Then move on to look for companies based on their sector and location, to whittle down a shortlist of potential targets. While a simple Google search should reveal “marketing agencies in Bristol” and the like, you can also take to job boards, employer review sites, and professional bodies, which host company profiles to peruse with ease. 

3. Conduct background research

Once you've found the companies that meet your sector and location requirements, the next step is background research. This is to ensure that you're well informed about the company and get a feel for the type of work they do.

Start with the company's website. Look through the “About Us” pages, which will highlight the organisation's aims, employees, and values. Also, review the product and services pages and the blog to get a deeper understanding of how they make money, who their customers are, and the topics they care about. 

Most importantly, review the careers section of the website which should reveal details about life at the company and the current vacancies. This section should signal the areas where they are currently investing in headcount and at what level. Don't let it deter you if you can't find a vacancy for yourself. Instead, use them for inspiration. 

By reading through live job adverts, you'll pick up on keywords that are used in the company's recruitment drive, in addition to desirable traits they are looking for in applicants.

4. Find and establish a suitable contact at the company

It's essential that you find a personal contact at the company before making a speculative application. While an organisation may advertise on their website that they will welcome speculative applications, the email address will probably be related to a group inbox rather than a personal inbox, meaning it may be deprioritised. 

LinkedIn will likely be your best friend in this instance. Find out who the hiring manager is, or even the head of the relevant department. Browse their profile to gain an insight into their professional interests and position at work. If their work email isn't listed on their profile, send a short message to say you're looking to reach out and discuss potential work opportunities at the company and ask for the best email address.

Failing that, call the company to find out the name of the person in charge of recruiting and the best email address to reach them on.

5. Tailor your CV and cover letter to an assumed job spec

A tailored CV is a job-search essential. Even though you do not have a job description to reference, this shouldn't stop you from writing a bespoke CV. By using your research about the company, the sought-after traits listed in their live vacancies, and job specs from your earlier research related to your ideal job, you can craft a customised CV.

Pull out organisational values to subtly reference throughout your personal statement . Then, identify industry- and role-relevant keywords to add throughout your CV to highlight where your skill set lies and your relevant achievements. This will make it clear to the employer what you can do, the value you can bring to the company, and that you know what type of job you want.

Mirror the same level of personalisation and detail throughout your cover letter. The first paragraph of a speculative cover letter is slightly different to the standard cover letter for an advertised vacancy . In your introduction, instead of stating the role you're applying for, reference why you're approaching the employer. This is especially pertinent if you have an existing relationship with someone there. 

In addition, make it clear what type of role you're looking for by providing a concise and snappy description. If the employer believes you don't know what you're looking for, you may come across as disingenuous.

How do you send and follow up on a speculative job application?

When emailing your speculative application, use your cover letter as the body of the email and attach your CV. This is rather than writing a short email and attaching the cover letter and CV. Be sure to name the file of your CV with something descriptive, so that they can tie the file back to you. Your full name and ideal job title, followed by “speculative CV application” or similar should do the trick. 

Follow the same logic with the subject line, but note that you don't need to include your name as the recipient will see it in your email address.

Depending on the size of the company, it could take anywhere from a few days to a few months to respond. Some may not respond at all. As a rule of thumb, send a follow-up email no sooner than a week later to check in and see if they've had a chance to review your speculative application. Keep it light and friendly - after all, this could be your future employer. 

Speculative applications are tricky in comparison to applying to live vacancies, but you may hit the jackpot of jobs if it pays off. Be patient, open-minded, and proactive, and remember that, even if there isn't a role available right now, keep all doors open so you'll be in the front of their mind when there is.

Submit your CV for a free review to check that you've portrayed your abilities and achievements in the right way for a particular employer as part of your speculative application.

Recommended reading

Are a CV and cover letter the same?

How to use LinkedIn for your job search

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Home » Covering Letters » Unadvertised Jobs Cover Letter Example

Unadvertised Jobs Cover Letter Example

By Guest Author

There are probably many unadvertised jobs in the job market, maybe they are even more than advertised jobs so it can be good idea to send covering letters for these type of jobs.

If following example is not enough for you then click here to view 5 more Speculative covering letters.

Writing a cover letter

For an email cover letter, there is a separate platform. You may be able to find email cover letters examples online. The fact that prospective buyers or employers receive many emails daily,it is important that no single lead detail is missed out. Observe protocols and ethics in email messages so that you get a better chance of being read. Make certain that you follow strictly instructions of the email recipient. This is especially for those applying for a job online. Be conscious of the format as instructed. Fill out the required fields such as addressee and subject and attachments that include your CV . The salutation should bear the name to whom the cover letter must be addressed.

The helpful tips will be your guide to a powerful cover letter for sales,resume submission and for any intention that you might have. For fax messages,there are also protocols to observe,just like any other hard copy cover letters . It is very important that the letter introduces you,your product if you are into sales,your skills and experiences,if you are applying for a job,the type of service,if you are offering a service. So,if you want to make your reader get interested in you to lead him/her into the crucial details of yourself,service or product –then finding out more ideas from cover letters examples online is most advisable.

Unadvertised job cover letter example

Mrs Janine Brown

1 The House Something Street Anytown AB12 3ZY

Mrs H Stanley

ABA Services 22 The Square Townland

Dear Mrs Stanley

I am writing to express my interest in a job vacancy that will be arising very soon that you have not yet advertised.

I was referred to this position by one of your employees, (name if appropriate), and would be keen to assume this position should you deem me appropriate.

Aside from my formal qualifications, I have a very organised way of working, as well as outstanding communication skills, and an excellent work ethic. I always seek to broaden my knowledge and regularly partake in activities where I find it relevant to my progression. My skills and qualifications are detailed further in the attached copy of my CV for your perusal at your earliest convenience.

Should you wish to interview me, I can be available within just a few days and I can provide references at the time of interview if they will be required. However, if the position is filled otherwise, please do not hesitate to retain my details for future reference if possible. I look forward to hearing from you.

Kindest regards

Janine Brow

Unadvertised Jobs Cover Letter Example

Reader Interactions

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October 30, 2018 at 10:51 am

I suppose the good thing about sending letters concerning jobs that are not advertised is the fact that the employers won’t be swarmed with hundreds of letters. Of course, yours is unlikely to be the only one, as many other people may have had the same idea, but at least the volume of paperwork will be a lot less.

Because of this, you may catch the employer’s attention and they may contact you rather than advertise the job. Advertising jobs becomes very expensive, so you’re doing them a favour getting in touch!

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Cover letter example for unadvertised job openings.

If you have heard on the grapevine that there is a position at a company, you may either work for the company already or you may have a friend who has informed you of a position and you would very much be interested.

A n employer may want to know where you have heard about their future recruitment plans and this is where you need to be careful so that you do not get anyone into trouble. If it is a friend who has advised you to apply, would your friend consider approaching the manager and telling them that they have a friend interested in the role so that you can freely apply? If not then it may be a case of you applying on a speculative basis and maybe referring to your friend as someone who recommended the company to you. A lot of companies operate a recommend a friend system for vacancies so it will all depend on the company type.

If you are loo king for an example of how to write a cover letter to apply for a role that has not yet been advertised, please see the below example which you can use as a guide.

Cover Letter for Unadvertised Job Openings

Mr. A. Employee 1, My House Any Street This Town PO57 3DE

Mrs. A. Manager The Company Employment Street That Town PO57 3DE

Dear Sir/Madam,

Speculative Application – JOB TYPE

I have been referred to your company by a friend of mine who works for you (NAME OF FRIEND) and I wanted to send in my CV as I am experienced [INERT JOB TITLE] looking for a fresh challenge and your company comes highly recommended.

Having done my research into your company I particularly like your vision for your services/products/future and would very much like to be a part of that.

My skills and experiences come from WHERE – give a brief synopsis of your CV including any qualifications that could be relevant or specific to the area they are looking to recruit in. Thank you for reading my letter and CV, I very much appreciate the time you have given me and should you have any questions for me, please do not hesitate to contact me.

I look forward to hearing from you.

Yours sincerely

NAME SURNAME

Cover Letter for Unadvertised Job Openings

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Why I started using this blunt cover letter after applying to more than 1,200 jobs and rarely hearing back

  • Kevin Cash has applied to more than 1,200 jobs since being laid off in November 2022.
  • He started using a "no-nonsense" cover letter after getting fed up with not hearing back.
  • Cash hopes recruiters will start thinking about applicants as people who need to make a living.

Insider Today

This as-told-to essay is based on an interview with Kevin Cash . Cash, who lives outside Portland, Oregon, has a background in business intelligence and working in semiconductor-manufacturing facilities. Cash, 42, served in the Navy, is a member of the high-IQ society Mensa, and has five degrees, including an MBA. He's been looking for a full-time job since getting laid off in November 2022, and he posted online a cover letter he recently wrote that he describes as "no-nonsense." The conversation has been edited for length and clarity.

At my last job, a handful of people got let go after the company was acquired. They came in and said everyone's job was safe. Then, the day after they took the keys to the company, they're like, "You're gone. You're gone. You're gone." I'd been there for six months, and I was one of the higher-up employees, so it was kind of an easy choice for them to cut me loose. Before I got that role, my job hunt lasted two and a half years.

I'm keeping track of my job search in a spreadsheet. The only benefit really has been to my sanity. When you're submitting a résumé online, the standard procedure is to read about the position, read about the company, alter your résumé, rewrite it for each application, and come up with a cover letter.

You put all this time and effort into this application. You get emotionally invested in it, reading about it. This pay is great. And this is the scale. Can you imagine if I was on the upper end? This is what they do, and I'm going to go ahead and research what this is because it touches my job and it's listed on there, but it's not something I have experience in. So I want to make sure I know about it as soon as they call me for the interview. You can get really excited about it, and I did that for a long time. And then, when you inevitably get ghosted or get your boilerplate rejection letter, which, from my data, is 99.51% of the time, it's defeating. It can send you into a depression spiral. And I've been in that several times this job hunt.

I know that every time I submit a résumé, as I said in my cover letter, "there is a 0.49% chance that a human will even see this application, let alone this cover letter." So yeah, for my sanity, the spreadsheet is keeping me from getting too excited about job opportunities. It's really just helping me maintain an emotional balance.

One metric that surprisingly has not come up yet in the 1,200-plus résumés I've submitted is if somebody writes me a personalized email that's like, "Hey, Kevin. We took some time to look at your résumé. And, you know, it looks good, but this is a concern, so we're not going to be moving forward." But 100% of the rejection letters that I've received are boilerplate. I've gotten 336 of those.

Now I just expect the ghosting. I've been ghosted 892 times.

I have a ton of experience. I can figure things out. I'm well-educated in several fields. I'm even a member of Mensa. But none of that seems to matter.

I feel like I have a lot to offer. I spent 10 years in college; I have five degrees. Two are associate's. Most people don't count the associate's, but, man, I was working overtime — seven 12-hour shifts at one point doing semiconductor research and development work. I was a new parent. It took me five years to get my associate's degrees. I'd have two or three hours to sleep and then have to go do it again. Before that, I was in the Navy for six years and studied electronics engineering. I had secret clearance and worked on the ship's missile systems.

I stopped pouring my heart and soul into my cover letters

In the past, if there was a cover letter, I put my heart and soul into it every single time. That was really draining. Then, after a while, I was like, "Why am I doing this? It's not even required." And so I quit sending out cover letters unless it was mandated. After the ghosting and the rejection letters, I dropped the amount of effort that I put in. There have been times when I was just fed up. Maybe I had a day where I got 12 rejection letters or more. I'm applying to this thing, and I already see the data coming through. At that point, it was like 67% were black holes and 30-some percent were boilerplate rejection.

There was a time this past summer where when a cover letter was required, I'd be like, "Honestly, you're hiring for this position. And this is a work I do, and I need money." And that's all I put for my cover letter. I never heard back anything from anybody doing that.

With this latest cover letter, it was the first time that I came across a required cover letter in several months. So I was like, I'm going to be honest. "You're hiring for this, and this is what I do. And I'd like to have a job. I'm good at what I do. Give me a chance. But you know, based on my research, you're not going to." I honestly doubted anyone was ever going to ever see that cover letter other than on Reddit.

The reason I posted it was maybe someone would find this funny. I was also thinking maybe some recruiters are going to see this, and maybe it'll change the way they do things. Maybe they'll start thinking about applicants as people who need to make a living instead of, "I posted this on LinkedIn yesterday and I've got 4,000 applicants." That's 4,000 people. We need to be able to eat and stay warm during the winter, and you're just letting the software go through and weed out these people who are qualified. Hopefully, they'll see it. They'll be like, "Wow, there's somebody who has this much education and experience, and he's having this hard time getting through. Maybe we should look at them differently."

I've tried using my network

I had a contact through my girlfriend at one of the major mobile carriers. I would love to work for a company like that — for any of these major mobile carriers — because they have the money to pay me to do what I do at the level that I'm at, and they have tons of work, so they'd keep me busy. So I get in contact with the woman on LinkedIn. She's like, "Oh, I'd be happy to help out. It sounds like you're qualified for a lot of stuff that we need. Go on the company website and find something you want to apply to." So I find something, and I go through the process. And I sent it to her, but she didn't get back to me right away. And I was like, "Well, I don't want to be a late applicant." So I applied to it. Then I heard back from her, and I said, "This is the position. I went ahead and submitted it because I didn't want it to be too late." Her response was, "Oh, that's not a real position. That's one of our generic positions that we post to generate interest about the company."

So how many jobs that are posted aren't even real jobs? And people are applying to them, spending time. This is why I don't put a ton of work into my résumé anymore. I'm applying to jobs that don't even exist.

To make ends meet, I started doing Uber Eats again this past spring. I did that during my prior job search, too. I'm grateful for Uber Eats because I can just sit in my car and listen to podcasts, and you make 20 to 30 bucks an hour doing that. The only thing is it's $75 for a tank of gas, and it puts wear and tear on your car.

I think hiring software has made itself obsolete because so many people can apply for so many jobs so quickly. It's not really a viable resource to get in the door at any company. It was supposed to make it easier, but it's actually made it harder, and now the only way that you can get a job is if you know somebody. It's harder at my age to not have the income to go out to events but I'm still trying.

As I said in my cover letter, "I just need someone to give me a chance."

Do you have something to share about your career journey or something else in your workplace? Business Insider would like to hear from you. Email our workplace team from a nonwork device at [email protected] with your story or to ask for one of our reporter's Signal numbers. Or check out Business Insider's source guide for tips on sharing information securely.

cover letter for a job not advertised

Watch: Goldman Sachs' HR chief explains what she looks for in a cover letter

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Free Sample Cover Letter For Unadvertised Job You Can Use in 2019

“I am applying for a job during a long holiday in a supermarket around my campus, though not for a specific position. How do I write such a letter?”

As a job seeker, you should not just apply for jobs you see advertised; there are numerous other open vacancies that are not necessarily advertised so making applications for these can also boost your chances of actually getting a job.

When it comes to applying for a job that has not been advertised, you need to have a very good application in order to grab the company’s attention.

Sending the same CV and cover letter you use when applying for other jobs is not going to be enough. Your cover letter especially will be very different when applying for an unadvertised position.

So what should you cover letter look like? Here is a sample cover letter you can use to apply for a job that has not been advertised.

SEE ALSO  >>>     Discover 3 Effective Tricks To Use For Blind Job Applications In Kenya

Best Sample Cover Letter for Unadvertised Job

Michelle Wanjiku

P.O Box 20300

17th January 2019

The Human Resource Manager

ABC Company

P.O Box 00100

Dear Mr Kemunto,

RE: APPLICATION FOR AN ENTRY LEVEL JOB AT YOUR FIRM

I graduated last year with a Bachelor’s Degree in Marketing from CHG University where I attained a second class upper grade. I also possess a Diploma in Business Administration from KLM Institute of Administration.

The reason I am writing is to kindly request that you to consider me for an entry level opening in your customer service or marketing department. As you can see from my attached CV, I served as a business development intern at ABC micro finance for a period of six months. During that period I was exposed to different financial products, and I learnt how to market the same to segmented customers. Part of my business development role was to offer customer service by answering queries and doing follow ups with interested customers.

The internship also helped me develop interpersonal skills and I was able to relate well, not only with my colleagues, but also with customers from different backgrounds. I am able to produce quality work within strict deadlines, and as I am a person of integrity, you can count on me to work with minimal supervision.

I’d be happy to discuss how I can contribute to the success of your organization and I’d be glad to have an interview with you.

My salary expectations are flexible and dependent on your budget, as what I am keen on is gaining experience as I add value to the company.

Thank you for taking time to read my application.

Yours Sincerely,

In Conclusion,

Remember that the normal rules for writing cover letters still apply, meaning it should be well written with no grammatical errors and should be addressed to the right person.

Quickly See This >>> 4 Easy Ways to Get a Recruiter to Respond to Your Job Applications

The whole point of sending the cover letter is to show the organization that you have what it takes to do a good job, so you need to ensure that the application you send in does exactly that.

You can also get help drafting a cover letter and CV from a professional. Send your CV to [email protected] for a free review.

The Cut

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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by The Cut; Photos: Getty Images

Cover Letters   

Unadvertised job cover letter examples and templates.

Not all organizations publicize employment opportunities. Some of organizations or companies get a lot of candidates without promotion. Different organizations may not be in employing mode but will consider applications from qualified job applicants if they envision an opening soon. Here is how to write a cover letter for an unadvertised job.

When you send a resume and cover letter to the organization, when you are also unsure whether there is a job opening or not, it is an approach to get your bid took note of. It might likewise get you advanced considered for positions that have recently opened up. In the case that you have the aptitudes the organization need, it might even get you considered for a specific position.

When you know an organization has an opening, don't falter to apply. If you have a company or an organization you'd love to work for, consider setting aside the opportunity to connect and associate, paying little heed to whether the organization is presently enlisting.

Here Are The Tips for Writing a Cover Letter for The Job Which is Not Advertised

It depends upon whether you know there is a position accessible; however, the organization hasn't still published it, or if there's an organization you need to work for, and you don't know whether there are open occupations.

In Case Yout Are Aware, There is a Job Opening

If you know the organization is employing yet hasn't promoted the position, compose a general cover letter communicating your enthusiasm for the vacant job at the organization. It is advisable to relate your skills and abilities as per the job profile.

In Case You Are Not Aware Whether the Company is Hiring

Composing a cover letter for a not publicly known opening, otherwise called a cold contact cover letter or letter of interest, is somewhat not the same as writing a cover when you know a vacant position.

# Make notice of your contacts: If you know somebody at the organization, make the organization know about it at the beginning of the letter. If you have a connection at the organization is an incredible method to enter the organization, regardless of whether the organization isn't effectively procuring.

# Utilize paper or email: You can send your letter through document or email. Sending an old paper letter functions admirably for this kind of letter since it might have a superior possibility of being perused than an email, which could be erased without being opened.

# Incorporate a resume: Regardless of whether you send your cover letter through paper or email, don't forget to post a copy of your resume. Ensure you tailor your resume to the organization and the sort of occupation you are searching for.

What to Include in Your Cover Letter

The following are details on what to incorporate into your cover letter, alongside connections to precedent cover letters.

Your Contact Information

Complete Address

City, State Zip Code

Telephone Number

Email Address

Date of sending

If you can discover a contact individual at the organization, guide your letter or email message to them. You can also make some efforts to find the contact in the organization.

If you can't find a contact individual, deliver your letter to "Dear Hiring Manager" or forget this area and begin with your letter's main passage.

The Body of Cover Letter

Your letter's main focus is to get seen as a planned representative regardless of the organization that doesn't want to fill the post in a hurry. You should explain your enthusiasm for the organization in your letter and distinguish your most applicable abilities or encounters and clarify why you would be an advantage for the organization.

First Paragraph

The main passage of your letter ought to incorporate details on why you are composing. If you know somebody at the organization, notice it now.

Middle Paragraph(s) 

The following segment of your cover letter should portray what you bring to the organization's table. Once more, be particular concerning how you can encourage the organization.

End Paragraph

End your cover letter by expressing gratitude toward the organization for thinking about you for work.

Best Regards,

Written by hand Signature (for a sent letter)

Your written Signature

If you are sending the email cover letter, make sure to incorporate all your contact details in your signature.

Let's Go Through The Cover Letter Example for a Job That's Not Advertised

You can utilize this example for composing a cover letter & customizing it as per your requirements.

Here Cover Letter for a Job That's Not Advertised - Text Version

Your Full Name

Your Complete Address

City Name, State Name, Zip Code

Your Phone Number

Your Email Address

Date of Sending

Contact Name

Title of Person

Organization name

City Name, State, Zip Code

Dear Mr./Ms. Last Name,

As an Information Technology proficient with abnormal state administration involvement in the IT organization, I discovered that the ideal approach to make progress was to persuade the assets I had with very much characterized targets and strengthening.

An administration conviction dependent on respectability, quality, and administration, alongside an uplifting demeanor, a bent for the critical idea and arranging, and the capacity to adjust rapidly to new thoughts and circumstances enable me to accomplish positive and considerable achievements in numerous ventures.

My professional profile says:

# A confident, determined person who responds rapidly to change.

# Like to take the initiative with a solid feeling of earnestness who reacts emphatically to test and weight.

# A quick student who is a pragmatic and smart issue solver.

# A familiar and well-spoken communicator, adaptable, and responsive. A self-coordinated, objective arranged practitioner.

XYZ CORP. The company is an organization that would give me the chance to put my identity, aptitudes, and triumphs to work. At an individual gathering, I might want to talk about how I will add to the proceeded with your organization's development.

Best respects,

Instructions to Send Your Letter

When sending your letter using email, compose your letter in the email message and append your resume to the message. In the headline, put your name and the purpose behind the composition, Your Name - Introduction.

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When it comes to cover letters, 'less is more,' says ex-Disney recruiter: Focus 'on the value you can provide'

thumbnail

There's some debate about whether or not you should write a cover letter when you're applying for a job. While some recruiters believe it's not necessary, it can help bridge gaps between your experience and that of the role you want to prove you're a good fit.

If the job is "something you're really passionate about," says Simon Taylor , former Disney recruiter and author of the forthcoming leadership book " Build Smart, " and "you really think that's the big opportunity for you, maybe it'd be worth considering doing a cover letter to really differentiate yourself."

In that case, here's how Taylor would recommend going about it.

'Less is more'

Whoever ends up looking at your cover letter likely won't have hours to spend on it. So you'll want to be concise in your arguments for why you're the right fit for this role. For most cover letters, an intro sentence, a few bullet points and a closing sentence are all you need.

If Taylor himself was writing a cover letter, for example, he'd start with an intro sentence such as, "I think this director of marketing role would be a great fit for me, given my experience. Here are the top three reasons I believe I can add a lot of value to the company."

DON'T MISS:  The ultimate guide to acing your interview and landing your dream job

He'd then write three bullets outlining each reason he'd be a great fit, including the kind of qualifications he's amassed in his career thus far. He'd then end the cover letter with a sentence like, "looking forward to speaking further about this assignment."

"Less is more," he says. Home in "on the value you can provide" as that's what could win them over.

For some jobs, bullets are 'the last thing' you want to do

Keep in mind when you're writing your cover letters, though: "You've got to use your own judgment and context," says Taylor. Sometimes using bullet points won't be appropriate.

If you're applying for a writing or marketing role, or any position that will call for longform prose, for example, "maybe having bullet points is going to be the last thing you'd want to do because it comes across as terse and unsophisticated," says Taylor. In that instance, you'll want to use the cover letter as an example of your strengths as a writer.

Generally speaking, though, if you're not applying to a job that calls for waxing poetic, keep it short and consider using bullets.

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COMMENTS

  1. How To Write a Cover Letter for an Unadvertised Job

    Indeed Editorial Team Updated July 3, 2023 Video: How To Optimize Your Cover Letter Heading In this video, Holl, an Indeed career coach, shows how to grab employers attention right away with a strong cover letter and a powerful heading. When applying for jobs, you typically use the information in the advertised posting to guide your cover letter.

  2. How to Write a Cover Letter for an Unadvertised Job

    Cover Letter Sample and Writing Tips for a Job That's Not Advertised Tips for Writing Your Cover Letter What to Include in Your Cover Letter Shapecharge / E+ / Getty Images Not all companies advertise job openings.

  3. How To Apply for an Unadvertised Position

    In your cover letter email to the hiring manager, include two to three paragraphs that highlight your reasons for contacting them, the role you're interested in applying for and how your unique traits and qualifications will be a benefit to their company. Close your email as you would a written cover letter with your name and contact information.

  4. How to apply for unadvertised jobs: the cover letter that opens doors

    2 Don't apply for unadvertised jobs until you have done this 3 The 7 sentence cover letter to use when you apply for unadvertised jobs Start with why you are writing to them Tell them why you want to work specifically for their company Explain what you can offer and why you're a great fit. Give a significant relevant achievement

  5. Cover Letter Sample for an Unadvertised Job + Helpful Hints

    Sincerely Yours, Thomas Miller Write a Professional Cover Letter! Create My Cover Letter How to Write a Cover Letter Sample for an Unadvertised Job to Prove Your Unique Value You should read the cover letter sample for an unadvertised job before proceeding.

  6. Write a Cover Letter for a Job That Doesn't Exist…Yet

    1. Before you write, think Put yourself in the position of your target employer. And ask yourself two questions: What does this company need? And what does this specific manager want? Finding answers to these questions might require a little research.

  7. How to Write a Cover Letter to a Company That Does Not Have a Job

    Work | Job Search | Cover Letters By Lisa McQuerrey Updated July 01, 2018 Just because a company does not have a published job opening, don't let it dissuade you from job hunting. You...

  8. Cover Letter

    Cover letter when no job is advertised Use these sample cover letters if: you're looking for work with a particular employer there are no advertised vacancies at that employer. This approach is often called cold calling. Cold calling is when you get in touch with an employer to ask whether they have any job vacancies.

  9. How to write a cover letter for an unadvertised job

    4 mins author Andrew Craig The company is perfect. The team members ...

  10. How to Write a Cover Letter for an Unadvertised Job

    Include one or two paragraphs for the body of the cover letter to discuss your resume and your experience, education and training. Use short sentences and a positive, confident tone. Talk about the company and the department in which you would like to work. Although the cover letter discusses your value to the company, it is important to ...

  11. Cold Call / Unsolicited Cover Letter Sample

    Given their similarities, the format of a cold cover letter is just the same as the format of a traditional cover letter. Here are some tips on formatting a cold cover letter: Use a nice, modern cover letter font in 12 pt size. Keep a 1" margin on all sides of the page. Use single or 1.15 line spacing.

  12. How to Apply for a Job That Hasn't Been Posted

    When writing a cover letter, you're usually responding to a job advert. As such, you model it around the details of the job description and tailor it appropriately. But what happens when you want to apply for a company that isn't hiring? When there's no job advert to work from?

  13. cover letter for unadvertised position examples

    [Your Name] Hello [Name of Company], I am writing to apply for the unadvertised position of [position] that I came across on your website. I believe my skills and experience would make me an excellent candidate for this role.

  14. Writing a letter asking for a job that's not advertised

    job search - Writing a letter asking for a job that's not advertised - The Workplace Stack Exchange Asked 10 years, 8 months ago Modified 7 years, 1 month ago Viewed 140k times 29 I'm in a position where I am about to write a company asking for a job, and basically describing my own job position.

  15. How to write a speculative application for a job that isn't advertised

    Laura Slingo A company may not be hiring, but you could still land yourself a job. Here's how. The best-kept secret in finding a new role is the hidden job market. This means that while not all jobs are advertised, you can still apply for them by writing a speculative application.

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    I am writing to express my interest in a job vacancy that will be arising very soon that you have not yet advertised. I was referred to this position by one of your employees, (name if appropriate), and would be keen to assume this position should you deem me appropriate.

  17. How To Write a Cover Letter With No Experience (Plus Example)

    The steps below explain how to write a cover letter with no experience. 1. Carefully review the job posting and research the company's website. Before you begin your cover letter, you'll want to ensure you're relating your information to the preferred and required skills listed on the job posting. You can carefully read through the job posting ...

  18. Cover Letter Example for Unadvertised Job Openings

    Cover Letter for Unadvertised Job Openings Mr. A. Employee 1, My House Any Street This Town PO57 3DE Date Mrs. A. Manager The Company Employment Street That Town PO57 3DE Dear Sir/Madam, Speculative Application - JOB TYPE

  19. Cold Contact Cover Letter Sample

    Cold Contact Cover Letter- Sent to an employer that has not advertised job openings. ABC Management Consultants is widely regarded as the best property development firm in the country. Your reputation in providing top notch services in property evaluation and research remains unparalleled in the industry. I read in yesterday's edition of The ...

  20. I Use Simple, Blunt Cover Letter After Applying for 1,200 Jobs

    Courtesy Kevin Cash. Kevin Cash has applied to more than 1,200 jobs since being laid off in November 2022. He started using a "no-nonsense" cover letter after getting fed up with not hearing back ...

  21. Free Sample Cover Letter For Unadvertised Job

    Here is a sample cover letter you can use to apply for a job that has not been advertised. SEE ALSO >>> Discover 3 Effective Tricks To Use For Blind Job Applications In Kenya Best Sample Cover Letter for Unadvertised Job Michelle Wanjiku P.O Box 20300 Nairobi 17th January 2019 The Human Resource Manager ABC Company P.O Box 00100 Nairobi

  22. Unadvertised Job Cover Letter Examples and Templates

    So, how to send a cover letter for a job that is not advertised? Different enterprises & agencies may not be in enlisting mode but will consider applications from qualified job applicants if they envision an opening sooner rather than later.

  23. How to Write a Cover Letter That Will Get You a Job

    Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the "maybe" pile (or even the "no" pile) to the ...

  24. 7 Strategies To Find Jobs That Aren't Advertised

    Here are some approaches you can use to find jobs that aren't advertised: 1. Use professional social networking sites. There are many social media sites for professionals, and you can use these to find unadvertised jobs. Choose a site, make a compelling profile and connect with professionals in your industry.

  25. Unadvertised Job Cover Letter Examples and Templates

    Here Are The Tips for Writing a Cover Letter for The Job Which is Not Advertised. It depends upon whether you know there is a position accessible; however, the organization hasn't still published it, or if there's an organization you need to work for, and you don't know whether there are open occupations. ... Here Cover Letter for a Job That's ...

  26. 'Less is more' on cover letters, says ex-Disney recruiter

    When it comes to cover letters, 'less is more,' says ex-Disney recruiter: Focus 'on the value you can provide'. There's some debate about whether or not you should write a cover letter ...

  27. Midwifery & Nursing Career Coach on Instagram

    Sometimes know WHERE to search is one of the hardest parts of starting your hunt for a new role. Here are five easy tips to follow to help you start that hunt..... 1. Find out if your workplace h...