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Gaming Lounge Business Plan Template

Written by Dave Lavinsky

gaming lounge business plan

Gaming Lounge Business Plan

Over the past 10+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their gaming lounge companies.

If you’re unfamiliar with creating a gaming lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a gaming lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your gaming lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a gaming lounge business or grow your existing gaming lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your gaming lounge business to improve your chances of success. Your gaming lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Gaming Lounge Businesses

With regards to funding, the main sources of funding for a gaming lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for gaming lounge companies.

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How to write a business plan for a gaming lounge business.

If you want to start a gaming lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your gaming lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of gaming lounge business you are running and the status. For example, are you a startup, do you have a gaming lounge business that you would like to grow, or are you operating a chain of gaming lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

  • Give a brief overv iew of the gaming lounge industry. 
  • Discuss the type of gaming lounge business you are operating. 
  • Detail your direct competitors. Give an overview of your target customers. 
  • Provide a snapshot of your marketing strategy. Identify the key members of your team. 
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of gaming lounge business you are operating.

For example, you m ight specialize in one of the following types of gaming lounge businesses:

  • Gaming lounge membership club : While the lounge is dedicated to serious video game play, the members-only club creates a community of friends and hours of enjoyment. Members pay monthly dues for unlimited access to video gaming, virtual reality and class video slot machine play.
  • Board game cafe: Board gaming cafes are dedicated to board game aficionados who join any games that appeal to them. Appetizers and beverages may be offered.
  • Arcade gaming lounge: For video arcade diehards, the arcade gaming lounge represents the classic arcade games much beloved by players. Games are video slot machine-play.
  • Gaming bar and grill: For players who like to combine the latest video games, virtual reality and high-end technology, gaming bars are the go-to place. Players typically have a choice of beer, wine or cocktails with favorite foods, such as burgers and fries, from the grill. 

In addition to explaining the type of gaming lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of gamers served, the number of large gaming events held, or, reaching X number of lounges opened, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the gaming lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the gaming lounge industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your gaming lounge business plan:

  • How big is the gaming lounge industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your gaming lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your gaming lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, club members, event partygoers, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of gaming lounge business you operate. Clearly, individuals would respond to different marketing promotions than event partygoers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r gaming lounge businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bowling alleys with pinball machines, at-home gaming, or gambling with casino-play. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of gaming lounge business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide rewards for frequent players?
  • Will you offer events, such as video tournaments, that your competition doesn’t?
  • Will you provide the newest technology in gaming consoles?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f gaming lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide gaming tournaments, rewards for frequent players, themed parties, club membership perks and extended gaming hours on special occasions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your gaming lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your gaming lounge business located in a popular restaurant and theater district, a standalone building or in a “destination” setting? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your gaming lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in gaming magazines
  • Reach out to gaming websites 
  • Distribute flyers for special gaming events
  • Engage in email marketing
  • Advertise to club members on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your gaming lounge business, including adding and maintaining video machines and equipment, planning and providing tournaments and special events, restocking food inventory, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming tournament, or when you hope to reach $X in revenue. It could also be when you expect to expand your gaming lounge business to additional locations.

Management Team

To demonstrate your gaming lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing gaming lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a gaming lounge business or successfully running a video arcade or casino gaming room.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 10 new video club memberships per day, or develop new ways to enhance video gamer play areas ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your gaming lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a video game room business:

  • Cost of gaming equipment and maintenance
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and foodstuffs, board games, barware, or restaurant equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of club memberships generating steady income.

Writing a business plan for your gaming lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and understand how to start a gaming lounge business. You will understand the gaming lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful gaming lounge business.

Gaming Lounge Business Plan FAQs

What is the easiest way to complete my gaming lounge business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your gaming lounge business plan.

How Do You Start a Gaming Lounge Business?

Starting a gaming lounge business is easy with these 14 steps:

  • Choose the Name for Your Gaming Lounge Business
  • Create Your Gaming Lounge Business Plan
  • Choose the Legal Structure for Your Gaming Lounge Business
  • Secure Startup Funding for Your Gaming Lounge Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Gaming Lounge Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Gaming Lounge Business
  • Buy or Lease the Right Gaming Lounge Business Equipment
  • Develop Your Gaming Lounge Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Gaming Lounge Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s business plan professional services can help you create a winning business.

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Home » Sample Business Plans » Wholesale & Retail

A Sample Video Game Store Business Plan Template

Are you about starting a video game store? If YES, here is a complete sample video game store business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a video game store. We also took it further by analyzing and drafting a sample video game store business marketing plan template backed up by actionable guerrilla marketing ideas for video game stores. So let’s proceed to the business planning section.

Why Start a Video Game Store?

Starting a video game store business is just like starting any other retail business, and it will require startup capital, planning (feasibility studies, market survey, budgeting), and of course time.

A video game store retails different types of video games and accessories. If you are considering starting this type of business, then you must hunt for the right location, a location with the right demographic composition. With the right location, items in stock, and good pricing structure, you can start making profit as soon as possible after opening your business.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your products .

The truth is that it is one thing to have a fantastic idea cum business plan, it is another thing for the business plan to translate to money, which is why it is important to assemble a team of dedicated workers to work with if you want to be successful with your video game store business.

Below is a sample video game store business plan template that will help you successfully write yours without much stress.

1. Industry Overview

Video game store business is categorized under the video game retail store industry and businesses in this industry retail a wide range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies et al. These goods are retailed to the general public after they are purchased from local and international manufacturers and wholesalers.

In recent time, the video game retail store industry has done brilliantly, growing in line with economic recovery. On the other hand, competition from discount department stores and e-commerce channels has absorbed much of the demand for industry products by offering low prices and one-stop-shop convenience. In view of that, discount stores have become the leading hobby and toy retailers in the united states.

IBISWorld projected that despite an extremely competitive environment both internally and externally, hobby and toy retailers are expected to experience growth over the five years to 2022.

The Video game retail stores industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the United States of America alone, there are about 21,563 legally registered video game retail stores responsible for employing about 158,296 employees and the industry rakes in a whooping sum of $20bn annually.

It is important to state that; the industry experienced a 1.1 percent growth between 2013 and 2018. Hobby Lobby Stores Inc. and Michaels Stores have the lion shares in the USA market.

A recent research conducted by IBISWorld shows that the Video game retail stores industry has crafted moderate revenue growth over the past five years. Operators in this industry retail a variety of toys and hobby goods, including dolls, electronic toys, games, hobby kits and craft supplies.

The research also shows that over the five years to 2018, industry operators steadily recovered from recessionary lows, in line with improving economic conditions. As consumer income rose during the period, competition intensified and operators both within and external to the industry fought to win over consumers.

Increased competition from discount department stores and online retailers stifled industry sales and profitability, as lower-priced comparable products increasingly lured customers away from traditional industry operators.

In summary, video game store business is evergreen and thriving. In response to the ever-growing demand for video games and accessories, players in the industry are now opening additional stores thereby creating chains of stores across different cities. They are always ready to expanded into new markets and of course adapt to the changing trend in consumer tastes and increase sales.

2. Executive Summary

Planet Excel™ Video Game Store, Inc. is a neighborhood video game retail store that will be located in a growing community in Lake Street, Petoskey – Michigan. We conducted our feasibility studies and market survey and we came to the conclusion that Lake Street, Petoskey is the right location for us to launch our video game retail store.

We are in the video game store line of business to make profits at the same time to give our customers value for their money. We want to give people who patronize our video games the opportunity to choose from a wide range of video games and other related products. We will leverage on all major retail channels, including specialty stores, merchandisers and online store.

We are aware that there are several video game stores and even toy and hobby chains of stores that also retail video games and accessories all around Petoskey – Michigan, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business

We ensured that our facility is easy to locate and our outlet is equipped with the various payment of options available in the United States of America Much more than retailing quality and affordable video games and related products, we will ensure that our customer care is second to none in the whole of Lake Street, Petoskey – Michigan.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied whenever they visit our store. Planet Excel™ Video Game Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions that will directly or indirectly affect them.

Planet Excel™ Video Game Store, Inc. is owned by Joel Anderson and his immediate family members. Joel Anderson has successfully managed several video game retail stores both in Petoskey and Dallas – Texas prior to opening his own video game store. Joel Anderson has a Degree in Business Administration and he will run the business alongside his immediate family members.

3. Our Products and Services

Planet Excel™ Video Game Store, Inc. is going to operate a registered neighborhood video game store that will retail a wide range of video games and video games accessories. We are in the video game retail industry to make profits and give our customers value for their money.

These are some of the products that we will retail in our video game retail store;

  • A wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
  • Video games renting services
  • Sale of Video games and accessories

4. Our Mission and Vision Statement

  • Our vision is to establish a one stop video game store business in Lake Street, Petoskey – Michigan.
  • Our mission is to establish a video game retail store that will make available a wide range of video games and accessories from top brands at affordable prices to the residents of Lake Street, Petoskey.

Our Business Structure

Our intention of starting a video game store is to build a standard video game retail store that will be a one – stop shop, which is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more especially when we start selling our franchise or running chains of video game retail stores.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager

Merchandize Manager

Sales and Marketing Manager

  • Accountants/Cashiers
  • Store Attendant/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner) :

Grows management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion

Accountable for fixing prices and signing business deals

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for signing checks and documents on behalf of the company

Assesses the success of the organization

Store Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that the store facility is in tip top shape and conducive enough to welcome customers
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Ensures that goods and products are properly arranged
  • Handles any other duty as assigned by the CEO
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of video games and video games accessories on our rack
  • Responsible for the purchase of video games and video games accessories for the organization
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Store Attendant/Client Service Executive

  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on products, promotional campaigns etc. to ensure accurate and helpful information is supplied to our customers when they make enquiries
  • Provides information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
  • Bags or packages purchases
  • Responsible for cleaning the store facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our plan of starting just one outlet of our video game retail store is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then open other video games and accessories stores all over Michigan.

We are quite aware that there are several video game retail stores all over Petoskey – Michigan and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Planet Excel™ Video Game Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Planet Excel™ Video Game Store, Inc.

Our location, the business model we will be operating, varieties of payment options, wide range of video games and video games accessories from local and international manufacturing brands and our excellent customer service culture will definitely count as a strong strength for Planet Excel™ Video Game Store, Inc.

A major weakness that may count against us is the fact that we are a new video game retail store in Lake Street, Petoskey – Michigan and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

  • Opportunities:

The fact that we are going to be operating our video games and accessories store in one of the huge residential estates with the right demographic composition in Lake Street, Petoskey – Michigan provides us with unlimited opportunities to sell our video games to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our retail store. We are well positioned to take on the opportunities that will come our way.

We are quite aware that the rising popularity of e-commerce poses a significant threat to the video games business, as consumers may substitute goods purchased online for goods purchased at video game stores due to the affordability and convenience of e-commerce and the wider range of goods that are available online.

E-commerce sales are expected to rise in 2018, posing a potential threat to the industry. Another threat that may likely confront us is the arrival of a new video games and video games accessories are retailed.

7. MARKET ANALYSIS

  • Market Trends

If you are close observer of the toys and hobby goods industry, you will agree that during the last five years, the intensely competitive environment has driven many small players to exit the industry. Due to their size, large companies are able to offer competitively priced goods and the number of children under the age of nine is projected to grow.

Please note that spending on hobby goods and toys is generally discretionary; therefore, a rise in household disposable income would increase the propensity for customers to purchase more industry goods, leading to growth in demand. Per capita disposable income is expected to increase in 2018, creating a potential opportunity for the industry.

Although these trends are forecast to continue over the next 5 years, some video game retail stores will benefit from increasing demand for new technologies, such as video games. Beyond every reasonable doubt, the video game retail store that can successfully flow with the trend and keep up with consumer and technology trends will definitely fare well in the coming years

It is now a common phenomenon for video game retail stores to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help retail stores serve them better.

8. Our Target Market

When it comes to selling items that are found in video game retail stores, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who reside in the locations where we intend opening our video game retail store. One thing is certain, we will ensure that we only retail quality and affordable items in our video game retail store.

In view of that, we have positioned our video game retail store to service residents of Petoskey – Michigan and every other location where our video game retail store will be located in the United States of America. We are in business to retail video games and video games accessories to the following groups of people;

  • Schools and Students
  • Households (parents)
  • Video game lounge owners
  • Video game rental business owners

Our competitive advantage

The competitive advantages that will help us standout from our competitors is not restricted to having an exclusive sales contract, stocking seasonal products and access to highly skilled workforce. Planet Excel™ Video Game Store, Inc. is launching a standard video game retail store that will indeed become the preferred choice in Lake Street, Petoskey – Michigan.

Our video game retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Petoskey – Michigan. One thing is certain, we will ensure that we have a wide range of quality and affordable items in our store at all times. It will be difficult for customers to visit our store and not see the items that they are looking for.

Our highly experienced and qualified management, customer service culture, online store, various payment options and highly secured facility with enough packing space will also serve as a competitive advantage for us.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Planet Excel™ Video Game Store, Inc. is established with the aim of maximizing profits in the industry and we are going to go ensure that we do all it takes to sell a wide range of video games to a wide range of customers. Planet Excel™ Video Game Store, Inc. will generate income by;

  • Retailing a wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
  • Sale of video games accessories
  • Retailing traditional entertainment and learning games

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

One thing is common with video game retail store, the larger the store, the larger the number of customers that will patronize them. Although we may not be as large as Hobby Lobby Stores Inc.and Michaels Stores, but we will ensure that within our capacity we make available a wide range of items from different brands in our store.

Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Fiscal Year: $120,000
  • Second Fiscal Year: $250,000
  • Third Fiscal Year: $450,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Prior to choosing a location for Planet Excel™ Video Game Store, Inc. we conduct a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice in Petoskey – Michigan.

We hired experts who have good understanding of the video game retail stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Lake Street, Petoskey – Michigan.

In summary, Planet Excel™ Video Game Store, Inc. will adopt the following sales and marketing approach to win customers over;

  • Introduce our video game retail store by sending introductory letters to schools, residence, and other key stake holders in and around Lake Street, Petoskey – Michigan
  • Open our video game retail store with an open house party for children in the community
  • Advertise our business in community based newspapers, local TV and radio stations
  • List our business on yellow pages’ ads (local directories)
  • Attend trade fairs and relevant exhibitions to sell our video game and video game accessories
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage word of mouth marketing (referrals) from satisfied and loyal customers

11. Publicity and Advertising Strategy

Despite the fact that our video game retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our video game retail store.

Planet Excel™ Video Game Store, Inc. has a long-term plan of opening chains of video game retail stores in various locations, which is why we will deliberately build our brand to be well accepted in Lake Street, Petoskey – Michigan before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Planet Excel™ Video Game Store, Inc.;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations all around Lake Street, Petoskey – Michigan
  • Distribute our fliers and handbills in target areas in the community where our video game retail store is located
  • Position our Flexi Banners at strategic positions in the location where our video game retail store is located.
  • Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our organization’s logo et al.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to video game retail stores, it is normal for consumers to go to places where they can get items at cheaper price which is why big players in the industry attract loads of consumers.

We know we don’t have the capacity to compete with other video game retail stores, but we will ensure that the prices of all the video games and accessories that are available in our store are competitive with what is obtainable amongst video game retail stores within our level and in our location.

  • Payment Options

The payment policy adopted by Planet Excel™ Video Game Store, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Planet Excel™ Video Game Store, Inc. will make available to her clients;

  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our video games and video game accessories without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to starting a video game retail store business, the major areas that you will spend the bulk of your cash is in renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying of your employees and the stocking of your store with a wide range of video games and accessories.

These are the key areas where we will spend our startup capital;

  • The total fee for registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Planet Excel™ Video Game Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring business consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,240.
  • The cost for shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of both locally and imported quality video games and video game accessories from different manufacturing brands) – $70,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $7,000
  • Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully set up our video game retail store in Lake Street, Petoskey – Michigan.

Generating Fund/Startup Capital for Planet Excel™ Video Game Store, Inc.

Planet Excel™ Video Game Store, Inc. is owned and financed by Joel Anderson and his immediate family members. They do not intend to welcome any external business partners which is why they decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B : We have been able to generate about $100,000 (Personal savings $75,000 and soft loan from family members $25,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Planet Excel™ Video Game Store, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our video games and video game accessories a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Planet Excel™ Video Game Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the store: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Stocking our store with a wide range of video games and video game accessories: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress
  • Compilation of our list of products (video games and video game accessories) that will be available in our store: Completed
  • Establishing business relationship with vendors – wholesale suppliers of various brands of products (video games and video game accessories) that we intend retailing: In Progress

More on Wholesale & Retail

A Touch of Business

Beginner’s Guide: Opening Your Retail Game Store

Main Sections In This Post Steps To Starting A Retail Video Game Store Points to Consider Knowledge Is Power Featured Video

This post offers a comprehensive step-by-step guide to kickstart your retail video game store journey, along with abundant examples and samples.

Access valuable resources in our “Knowledge Is Power” section, providing up-to-date and popular information for startup and ongoing operations.

Share and bookmark this post for future reference—it’s a treasure trove of essential insights to ensure your business’s success.

Let’s get started with the steps.

The Steps to Take To Start Your Retail Video Game Store

Below are the steps to starting a retail video game store.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  • An Overview of What You’re Getting Into
  • Retail Video Game Store Overview
  • Researching Your Retail Video Game Store
  • Looking at Financials
  • Choosing A Business Location
  • Creating Your Mission Statement
  • Creating A Unique Selling Proposition (USP)
  • Choose a Retail Video Game Store Name
  • Register Your Company
  • Create Your Corporate Identity
  • Writing a Business Plan
  • Banking Considerations
  • Getting the Funds for Your Operation
  • Software Setup
  • Business Insurance Considerations
  • Supplier and Service Provider Considerations
  • Setting Your Prices
  • Physical Setup
  • Creating a Website
  • Create an External Support Team
  • Hiring Employees

1. An Overview of What You’re Getting Into

The Power of Passion in Retail Video Game Store Business

Passion: A Key Ingredient for Success

Working in a field you’re passionate about is a true blessing, and that passion becomes a driving force for your business’s success.

Passion fuels your dedication and commitment, pushing you to find solutions when challenges arise.

The Determining Factor in the Approach

Passion is a determining factor in how you approach problems.

When you’re passionate about your retail video game store, you’re more likely to tackle issues head-on and seek innovative solutions.

On the contrary, a lack of passion may lead to avoidance or seeking an easy way out.

Impact on Success and Decision-Making

The level of passion you hold for your retail video game store significantly impacts your journey to success.

Here’s an important thought experiment:

Imagine you have financial security for life and don’t need to worry about money.

Would you still start and run your retail video game store for free?

If your answer is a resounding yes, it demonstrates your genuine passion for the business.

Alignment with Life Goals

However, if your answer is no, it’s an opportunity for introspection.

Consider what you’d rather do and whether pursuing that path might be a better fit. Passion isn’t just a perk; it’s a vital ingredient for navigating the challenges and uncertainties of entrepreneurship.

The Essence of Business Journey

In conclusion, passion isn’t just a feel-good factor; it’s a cornerstone of success in your retail video game store venture.

When fueled by genuine enthusiasm, your journey becomes more rewarding, and your determination to overcome obstacles becomes unwavering.

For More, See How Passion Affects Your Business . Also, see Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Retail Video Game Store

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Retail Video Game Store

Retail Video Game Store: An Overview

A retail video game store is a business that sells a wide range of video games, consoles, accessories, and related merchandise to customers.

These stores cater to gamers of all ages and offer a diverse selection of products, from the latest releases to classic titles.

Retail video game stores can have physical locations, online platforms, or a combination of both, providing a convenient avenue for gamers to explore and purchase their favorite games.

Day-to-Day Tasks of Running a Retail Video Game Store:

  • Inventory Management: Regularly update and maintain inventory, ensuring a diverse range of game titles and accessories are available for customers.
  • Customer Service: Provide excellent customer service, assisting customers with inquiries, recommending products, and addressing any concerns they may have.
  • Merchandising and Displays: Organize and arrange displays to showcase new releases, special promotions, and featured products to attract customer attention.
  • Sales and Transactions: Process sales, handle cash or electronic payments, and provide accurate receipts to customers.
  • Marketing and Promotions: Plan and execute marketing campaigns, including social media updates, email newsletters, and promotional events to attract customers and increase sales.
  • Product Knowledge: Stay informed about the latest gaming trends, releases, and industry news to offer customers accurate information and recommendations.
  • Store Maintenance: Ensure the store is clean, organized, and well-maintained, creating an inviting atmosphere for customers.
  • Employee Management (if applicable): Train and supervise employees, assign tasks, manage schedules, and foster a positive work environment.
  • Online Presence (if applicable): Maintain and update the store’s website or online platform, including product listings, pricing, and customer interactions.
  • Financial Management: Keep track of sales, expenses, and profits, manage cash flow , and ensure financial records are accurate for tax purposes.
  • Vendor Relations: Communicate with suppliers, negotiate deals, and manage inventory orders to ensure a consistent supply of products.
  • Customer Engagement: Foster customer engagement through events, competitions, and gaming tournaments to create a sense of community around the store.

Running a retail video game store demands a balance between business operations, customer service, and staying current with industry trends.

Successful management involves creating an enjoyable and convenient shopping experience for gamers while adapting to the dynamic landscape of the gaming industry.

b.) Retail Video Game Store Models

Types of Retail Video Game Store Setups and Business Models:

  • Traditional Brick-and-Mortar Store: Operating a physical store where customers visit to browse and purchase games and accessories. This model requires a prime location, effective merchandising, and exceptional customer service.
  • Specialty Gaming Store: Focusing on a specific niche within the gaming world, such as retro games, collectibles, or esports merchandise. This model caters to enthusiasts seeking unique items.
  • Gaming Lounge or Cafe: Combining gaming with a social setting, offering customers the chance to play games while enjoying refreshments. This model creates a community hub and enhances customer engagement.
  • Online Retailer: Operating exclusively online, selling games, accessories, and digital downloads. This model requires a user-friendly website, effective e-commerce strategies, and digital marketing.
  • Hybrid Model: Blending both physical and online presence, allowing customers to shop online or visit the store. This model offers convenience and caters to a wider customer base.
  • Mobile Game Truck: Providing a unique experience by offering gaming setups within a mobile truck or trailer for parties, events, and gatherings. This model requires mobility, event coordination, and marketing.
  • Gaming Subscription Service: Offering subscription-based access to a library of games, allowing customers to play a variety of titles for a fixed fee. This model requires licensing agreements and continuous game updates.

Choosing the Right Business Model:

Selecting a suitable business model is crucial from the outset.

Each model comes with its challenges and advantages. Assessing market demand, target audience, and competition helps identify a profitable niche.

Researching and understanding your chosen model’s nuances, cost structure, and potential customer base aids in creating a successful retail video game store.

By making informed decisions upfront, you position yourself for growth and sustainability in the competitive gaming industry.

c.) Pros and Cons of Owning a Retail Video Game Store

Owning and operating a business offers rewards, but challenges exist too. While benefits are enticing, acknowledging potential issues is vital.

Anticipating challenges allows proactive preparation, ensuring you navigate obstacles effectively and make informed decisions for sustainable success.

For more, see Pros and Cons of Starting a Small Business.

d.) Challenges You Could Face When Starting and Operating a Retail Video Game Store

Challenges When Starting a Retail Video Game Store:

Starting a retail video game store comes with its share of challenges:

  • Market Saturation: Competing with established stores in a saturated market can be daunting.
  • Startup Costs: Acquiring inventory, and equipment, and setting up the store involves substantial initial investment.
  • Location Selection: Choosing the right location with adequate foot traffic and visibility is critical.
  • Customer Acquisition: Gaining a customer base from scratch requires effective marketing strategies.
  • Supplier Relationships: Building relationships with reliable suppliers can be time-consuming.
  • Staffing: Hiring and training employees proficiently is crucial for smooth operations.
  • Online Competition: Competing with online retailers can impact foot traffic and sales.
  • Technology and Trends: Staying updated with gaming trends and tech advancements is necessary.

Challenges in Full Operation:

  • Customer Retention: Maintaining a consistent and loyal customer base amid competition is challenging.
  • Inventory Management: Ensuring sufficient stock without overstocking or understocking is crucial.
  • Changing Preferences: Adapting to evolving gaming trends and customer preferences requires flexibility.
  • Employee Management: Managing staff dynamics, scheduling, and maintaining motivation can be demanding.
  • Marketing Evolution: Staying relevant in marketing strategies amidst evolving platforms and trends.
  • Operational Efficiency: Maintaining a streamlined operation to reduce costs and maximize profit.
  • Customer Experience: Consistently providing exceptional customer service can be challenging.
  • Seasonal Fluctuations: Navigating slow periods and capitalizing on peak gaming seasons.
  • Technological Upkeep: Ensuring technology in-store, online, and for transactions is up-to-date.
  • Financial Management: Monitoring cash flow, expenses, and profits while ensuring sustainability.

Navigating these challenges requires adaptability, strategic planning, and a keen understanding of the gaming industry and customer expectations.

e.) Questions You Need to Consider for Your Retail Video Game Store

Preparing for potential challenges is crucial when starting your retail video game store.

Address the following inquiries to anticipate issues and plan accordingly:

  • What retail video game store model are you considering?
  • Do you possess the required skills to manage and operate the store effectively?
  • Will you manage the store single-handedly or hire employees?
  • Are you planning to handle operations or hire a manager?
  • How will you attract customers to your store?
  • What strategies will ensure customer retention ?
  • Are you exploring partnerships or investors?
  • How will you finance startup costs?
  • Have you estimated the time to achieve profitability?
  • How will you sustain yourself financially during the early operational phase?
  • What products and services will your store offer?
  • How do you validate customer demand for your offerings?
  • What differentiates you from competitors?

By addressing these questions, you will be better equipped to navigate challenges and make informed decisions for your retail video game store’s successful launch and growth.

3. Research

Inside information retail video game store research.

Thorough Research is Key:

Before any action, conduct in-depth research to initiate your retail video game store. Quality information ensures preparedness, preventing unforeseen challenges.

Seek Expert Insights:

Consult experienced retail video game store owners for valuable insights. Their knowledge offers priceless opportunities to learn from years of hands-on experience.

Approaching the Right People:

Finding suitable individuals involves multiple steps, elaborated in an article I’ve written. This resource suggests ways to approach and gather information without being intrusive.

Comprehensive Understanding:

For detailed insights into the retail video game store industry, read “An Inside Look Into the Business You Want To Start.” This article provides a thorough understanding before proceeding.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Benefits of Understanding Your Target Audience:

Understanding your target market allows tailored product and service adaptation.

Focusing on customers’ interests enhances offerings, instead of providing an extensive but mismatched range.

Target Market Ideas:

  • Gamers of all ages and genders
  • Video game enthusiasts and collectors
  • Parents seeking video game options for their children
  • College students interested in gaming
  • Tech-savvy individuals and gadget enthusiasts
  • Fans of specific gaming genres (e.g., action, role-playing, sports)
  • Gift shoppers looking for gaming-related presents
  • Local community members seeking entertainment options
  • Individuals interested in gaming tournaments and events
  • Those seeking unique and nostalgic gaming experiences

Identifying and understanding these potential customer segments helps tailor your retail video game store offerings to cater to their specific preferences and interests.

For more, see How To Understand Your Target Market.

Product & Service Demand

Importance of Determining Product and Service Demand:

Understanding demand before starting is crucial. Quality and pricing are insufficient without demand.

Opening without enough demand could lead to early closure and financial difficulties.

Assessing Market Demand:

  • Market Research: Conduct surveys, online polls, or interviews to gauge interest in video games and related products.
  • Competitor Analysis: Analyze competitors’ popularity and customer traffic to assess existing demand.
  • Location Study: Study foot traffic and customer demographics in potential locations.
  • Online Trends: Research online searches, social media discussions, and forums to gauge interest.
  • Pre-Launch Teasers: Share teasers about your store’s offerings to gauge potential customer enthusiasm.
  • Partner with Local Businesses: Collaborate with nearby businesses to assess potential customer interest.
  • Social Media Engagement: Engage with gamers on social media platforms to understand their preferences.

By utilizing these simple strategies, you can effectively assess market demand for your retail video game store and make informed decisions based on potential customer interest.

For more, see the Demand for Your Products and Services.

4. Looking at Financials:

This section provides a comprehensive overview of key considerations related to startup costs, monthly expenses, revenues, and profits for your retail video game store.

Startup Costs:

Accurate estimation of startup costs is vital for a successful launch, ensuring a smooth transition from planning to opening.

Underestimating can lead to financial shortages, delaying your opening, while overestimating might deter potential investors.

Factors influencing costs include operation size, location, employee hiring, equipment purchases, and rental or leasing decisions.

Create a detailed list of requirements and gather price quotes, adjusting as you research unforeseen expenses.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Sales are influenced by customer service quality, product and service popularity, demand, and targeted marketing efforts.

Profit calculation is simplified with a focus on profit per sale, the number of sales, and overhead expenses.

A single high-profit sale with low volume might not cover costs, similar to high-volume sales with minimal profit per unit.

To gain a comprehensive understanding of your retail video game store’s potential profitability, assess profit per sale, sales volume projection, and total overhead expenses.

For More, See Estimating Profitability and Revenue.

This analysis offers insights into achieving sustainable profitability and maintaining financial health.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the list items more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues.

Sample Estimated Startup Costs for a New Retail Video Game Store (USA):

  • Lease/Rent for Space: $2,500 – $5,000
  • Renovations and Interior Setup: $10,000 – $20,000
  • Initial Inventory: $30,000 – $50,000
  • Fixtures and Displays: $5,000 – $10,000
  • Point-of-Sale System: $2,000 – $5,000
  • Marketing and Advertising: $2,000 – $5,000
  • Licenses and Permits: $1,000 – $2,000
  • Legal and Professional Fees: $1,500 – $3,000
  • Insurance: $1,000 – $2,500
  • Miscellaneous Expenses: $2,000 – $5,000

Total Estimated Startup Costs: $56,000 – $108,500

Sample Estimated Monthly Expenses for a Retail Video Game Store (USA):

  • Rent/Lease: $2,500 – $5,000
  • Utilities (Electricity, Water, Internet): $500 – $1,000
  • Employee Salaries: $5,000 – $10,000
  • Inventory Restocking: $7,000 – $15,000
  • Marketing and Advertising: $1,000 – $2,500
  • Loan Payments: $800 – $1,500
  • Insurance Premiums: $150 – $300
  • Maintenance and Repairs: $300 – $500
  • Point-of-Sale Software Subscription: $100 – $200
  • Miscellaneous Expenses: $500 – $1,000

Total Estimated Monthly Expenses: $17,950 – $36,000

Sample Examples of Profit Per Sale:

  • Cost Price: $40
  • Selling Price: $60
  • Profit per Sale: $20
  • Cost Price: $10
  • Selling Price: $25
  • Profit per Sale: $15
  • Cost Price: $250
  • Selling Price: $350
  • Profit per Sale: $100
  • Cost Price: $5
  • Selling Price: $15
  • Profit per Sale: $10

Please note that these are sample estimates and the actual costs, expenses, and profits can vary based on location, market conditions, and other factors.

Consider revisiting Step 3. Researching your retail video game store , where there is a technique to get inside information, will benefit you in this step.

5. Choosing The Right Business Location

The Importance of Choosing the Right Location

The success or failure of a conventional brick-and-mortar business catering to locals hinges on its location.

Balancing Demand and Competition

Operating where demand is low leads to failure, while intense competition can hinder market share growth.

Consider Affordability

The ideal spot balances demand and competition, considering affordability too.

Weighing Expenses and Exposure

A densely populated area provides exposure, but expenses should not outweigh profits.

Online Business Considerations

Online businesses offer flexibility but demand careful assessment of competition and demand.

Shipping and International Presence

Dependence on search engines requires balanced competition to attract traffic.

Shipping across borders entails expenses and customs delays, affecting customer satisfaction.

Crucial Decision for Success

In conclusion, location significantly impacts business success .

Thoroughly researching and analyzing potential locations is vital to an informed decision for both brick-and-mortar and online models.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement clarifies your business’s purpose and aids in staying focused.

It reminds you of the primary value you offer to customers and the community, guiding decisions and actions.

Examples of Mission Statements for a Retail Video Game Store:

  • “Our mission is to create a gaming haven where players of all ages and backgrounds can discover, connect, and immerse themselves in a world of interactive entertainment.”
  • “At our retail video game store, we’re dedicated to curating a diverse selection of games, consoles, and accessories that cater to every gamer’s passion and preference.”
  • “We strive to be more than a store; we’re a gaming destination that fosters a sense of belonging, hosts thrilling tournaments, and brings the gaming community closer together.”
  • “Our mission is to provide an unparalleled gaming shopping experience by combining an extensive product range with exceptional customer service and expert advice.”
  • “Through our retail video game store, we aim to inspire creativity, skill development, and camaraderie among gamers by offering innovative products and fostering a supportive environment.”

These mission statement examples reflect the underlying purpose of a retail video game store, which can guide its growth and impact on customers and the gaming community.

For more, see How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) helps you pinpoint and develop a distinct aspect that sets your business apart.

It identifies what makes your retail video game store unique and valuable to customers, aiding in effective branding and marketing strategies.

Examples of USPs for a Retail Video Game Store:

  • Exclusive Collector’s Editions:  Offering limited and exclusive collector’s editions of popular video games, creating a sense of rarity and value.
  • Gaming Community Events:  Hosting regular gaming tournaments, events, and gatherings, fostering a strong gaming community.
  • Personalized Game Recommendations:  Providing personalized game recommendations based on customers’ preferences and gaming history.
  • Trade-In Programs:  Offering generous trade-in values for used games, encouraging customers to upgrade their collection.
  • 24/7 Online Support:  Providing round-the-clock online support for customers, assisting with game-related queries and issues.
  • Game Rental Services:  Introducing game rental services, allowing customers to try games before purchasing.
  • Retro Gaming Nostalgia:  Specializing in retro gaming consoles and titles, catering to nostalgic gamers seeking classic experiences.
  • Gaming Lounge Experience:  Creating an in-store gaming lounge with high-end equipment for customers to try out new releases.
  • Local Indie Game Spotlight:  Showcasing and promoting local indie game developers, fostering a sense of community support.
  • Themed Merchandise:  Offering unique merchandise related to popular game franchises, appealing to fans’ interests beyond gaming.

These examples illustrate how a well-defined USP can distinguish your retail video game store, attracting and retaining customers through a unique and valuable offering.

8. Choose a Business Name

Choosing a business name for your retail video game store is a crucial decision.

Opt for a catchy and relevant name that’s easy to pronounce and memorable.

Remember, changing a business name is rare, so take your time in selecting one that aligns with your company’s identity.

Ensure the name has an available matching domain for your online presence and verify its availability to avoid legal conflicts.

Here Is a List of Sample Retail Video Game Store Names:

  • GameRealm Emporium
  • PixelPlay Arcade
  • LevelUp Gaming Hub
  • GameScape Oasis
  • JoyStick Junction
  • MegaGamer Haven
  • ConsoleFusion Shop
  • EpicQuest Video Games
  • InfinitePlay Mart
  • PowerUp Playgrounds
  • NextGen Gamers Paradise
  • PlayZone Universe
  • GigaByte GameZone
  • PixelPalace Emporium
  • GameWave Junction
  • GameHaven Collective
  • GameVault Emporium
  • NeonNexus Arcade
  • PlayCrafters Hub
  • VirtualVerse Gaming
  • PlayHorizon Oasis
  • GameGalaxy Emporium
  • RetroRevive Arcade
  • GameHoarder Mart
  • NovaPixel Playgrounds
  • PixelPulse Haven
  • PlaySphere Collective
  • QuantumQuest Video Games
  • UltimateRealm Oasis
  • FutureFusion GameZone

This list serves as inspiration to help you generate an original and fitting name for your retail video game store.

For more, see the following articles:

  • How To Register a Business Name
  • Registering a Domain Name For Your Business

9. Register Your Company

Ensuring the legality of your business is paramount. Seeking professional guidance ensures your setup aligns with tax benefits and liability protection.

Consulting experts ensure compliance with regulations and minimize potential legal issues.

Common Types of Registrations for a Retail Video Game Store:

  • Business Structure:  Register your business as a sole proprietorship, partnership, LLC, or corporation.
  • Trade Name:  If operating under a name other than your legal name, register a trade name (DBA – Doing Business As).
  • EIN:  Obtain an Employer Identification Number (EIN) from the IRS for tax purposes.
  • Sales Tax Permit:  Register for a sales tax permit to collect sales tax on products sold.

Permits and Licenses for a Retail Video Game Store:

  • Business License:  A general business license required in most jurisdictions.
  • Gaming Licenses:  If hosting gaming events or tournaments, specific gaming licenses might be necessary.
  • Occupational Permit:  For any employees working in the store.
  • Signage Permit:  If placing signs, check for local regulations.
  • Health Department Permits:  If serving food or beverages.
  • Music License:  If playing copyrighted music.
  • Online Business Licenses:  For e-commerce operations.
  • Fire Department Clearance:  Ensuring safety compliance.

Proactively securing the right registrations, permits, and licenses ensures your retail video game store operates legally and avoids potential penalties.

Registration:

  • How to Register Your Business
  • How To Register a DBA
  • How to Register a Trademark
  • How to Get a Business License

Business Structures:

  • How to Choose a Business Structure
  • Pros & Cons of a Sole Proprietorship
  • How To Form an LLC
  • How To Register a Business Partnership
  • How To Form a Corporation
  • How To Choose a Business Registration Service

10. Create Your Corporate Identity

A Corporate ID encompasses design elements that represent your business.

It includes components like your logo, business cards, website, signage, stationary, and promotional items.

Maintaining a consistent and professional design across these elements leaves a lasting impression on both new and existing customers, enhancing your brand’s credibility and recognition.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

The Importance of a Business Plan

A business plan is a crucial document used for financing applications and investor pitches. It serves as a guiding roadmap during startup and ongoing operations.

Creating a Comprehensive Plan Takes Effort

Developing a business plan demands time and effort as it envisions your fully operational business.

Expressing details and formulating a solid plan requires thoughtful consideration.

Clarity and Direction for Success

Despite the investment, the completed plan offers clarity for starting up and operating your retail video game store, providing a clear direction for growth.

Exploring Your Options

Multiple avenues exist for crafting your business plan. You can build from scratch, hire professionals, use templates, or utilize specialized software.

Active Involvement Yields Effective Communication

No matter the approach, your participation is vital, especially when engaging professionals.

Effective communication ensures your business’s nature and management strategy are accurately conveyed.

Adapting to Change

Expect your business plan to evolve as you gain experience and adapt to market shifts.

Regularly reviewing and updating your plan aligns it with operations and maximizes success potential.

Business Plan Template for a Retail Video Game Store

1. Executive Summary:

  • Overview of your retail video game store’s mission, vision, and key objectives.
  • A brief introduction to the store’s uniqueness and target market.
  • Financial highlights, including startup costs, funding, and projected profitability.

2. Company Description:

  • Detailed explanation of your retail video game store’s concept and offerings.
  • Explanation of your value proposition and how you differentiate from competitors.
  • Information about your store’s location and physical or online presence.

3. Market Analysis:

  • Comprehensive research on the gaming industry, trends, and customer preferences.
  • Identification of your target market demographics, including age, gender, interests, and spending habits.
  • Analysis of your competitors, their strengths, weaknesses, and market share.

4. Marketing and Sales Strategy:

  • Outline your marketing efforts, including online presence, social media, and promotions.
  • Strategies to attract and retain customers, including loyalty programs or special events.
  • Pricing strategy and plans for reaching your sales goals.

5. Organization and Management:

  • A detailed description of your management team’s roles and responsibilities.
  • Explanation of your organizational structure, reporting lines, and staff hierarchy.
  • Information about any advisors, mentors, or external consultants.

6. Product Line and Services:

  • A detailed description of the video game products you will offer, including consoles, games, accessories, and peripherals.
  • Explanation of any additional services, such as repairs or gaming events.
  • Discussion of how your product offerings align with customer needs and preferences.

7. Funding Request and Financial Projections:

  • A clear breakdown of startup costs, including equipment, inventory, marketing, and operational expenses.
  • Request for funding, whether from loans, investors, or personal savings.
  • Detailed financial projections, including sales forecasts, expenses, and projected profitability over a specific period.

8. Operational Plan:

  • Explanation of your retail video game store’s day-to-day operations, from opening hours to customer service procedures.
  • Inventory management strategy, including restocking, tracking, and managing suppliers.
  • Information on your store layout and design, showcasing how you will create an appealing shopping environment.

9. Appendix:

  • Any additional information that supports your business plan, such as market research data, supplier agreements, or legal documents.
  • Résumés of key team members, highlighting their relevant skills and experience.
  • Sample marketing materials, including logos, banners, and promotional content.

Conclusion: A well-crafted business plan is essential for the success of your retail video game store. Customize this template with your unique ideas and market insights to create a comprehensive plan that guides your business toward growth and profitability.

See How to Write a Business Plan for information on creating your business plan.

12. Banking Considerations

Choosing the Right Bank for Your Retail Video Game Store

Consider selecting a nearby bank with a strong emphasis on supporting small businesses. This choice can offer tailored services and local convenience.

Separating Business and Personal Finances

Open a dedicated business account to segregate transactions.

This separation simplifies expense tracking, ensures accurate reporting, and facilitates smooth tax filing.

Building a Professional Relationship

Develop a professional relationship with your banker.

They can provide valuable advice, and financial services, and streamline application processes for loans or other financial needs.

Accepting Card Payments for Convenience

Obtain a merchant account or use an online service to accept credit and debit card payments from customers.

This practice increases sales and enhances customer convenience, promoting a seamless shopping experience in your retail video game store.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Securing Funding for Your Retail Video Game Store:

If you require a loan to launch your retail video game store, utilize these tips.

Funding options include traditional lenders, private loans, investor partnerships, and asset sales.

Additionally, explore potential government grants.

Considerations When Meeting a Loan Officer:

  • Clear Business Plan:  Present a detailed plan showcasing your retail video game store’s viability.
  • Financial Projections:  Highlight projected income, expenses, and repayment capacity.
  • Credit History:  Maintain a strong credit score and address any credit concerns.
  • Collateral:  Determine assets you can offer as collateral for the loan.
  • Repayment Strategy:  Outline how you intend to repay the loan.
  • Loan Terms:  Understand interest rates, repayment periods, and associated fees.

Sample List of Documents for a NEW Business Loan:

  • Business Plan with Financial Projections
  • Personal and Business Credit Reports
  • Personal and Business Tax Returns
  • Legal Business Structure Documentation
  • Collateral Details (if applicable)
  • Repayment Plan Outline
  • Bank Statements
  • Proof of Identification
  • Industry Research and Market Analysis
  • References and Recommendations

Meeting these considerations and providing the necessary documentation enhance your chances of securing a loan to start your retail video game store.

For more, see the following:

  • Getting a Small Business Loan
  • SBA Small Business Grants
  • Retail Video Game Store Start-up Loans
  • Grants For a Retail Video Game Store

14. Software Setup

Choosing the Right Software for Your Retail Video Game Store:

Research software thoroughly as implementing a program from scratch is easier than switching after data is entered elsewhere. Opt for a reputable company with a history to ensure dependable future support.

Demos allow you to evaluate before committing. Reviews and forums offer insights from others’ experiences.

Additionally, research software for expense tracking and tax preparation. Consulting your bookkeeper or accountant aids in making informed decisions.

Types of Software for Retail Video Game Store Management and Operations:

  • Point-of-Sale (POS) Software:  Manages sales, inventory, and customer data.
  • Inventory Management Software:  Tracks product stock levels, reordering, and restocking.
  • E-commerce Platform:  Powers online sales, integrating with the main system.
  • Accounting Software:  Manages financial transactions, expenses, and generates reports.
  • Customer Relationship Management (CRM) Software:  Tracks customer interactions and preferences.
  • Employee Scheduling Software:  Organizes employee shifts and work hours.
  • Analytics and Reporting Tools:  Provides insights into sales, trends, and customer behavior.
  • Marketing Automation Software:  Assists in email campaigns, promotions, and customer engagement.
  • Security Software:  Protects against cybersecurity threats and data breaches.
  • Shipping and Logistics Software:  Streamlines shipping and delivery processes.
  • Social Media Management Tools:  Oversees social media presence and interactions.
  • Website Content Management System (CMS):  Maintains and updates the online store.
  • Project Management Software:  Manages tasks, projects, and collaboration.
  • Communication Tools:  Facilitates internal and external communication.
  • Customer Feedback and Survey Software:  Collects customer feedback and reviews.

Each type of software plays a crucial role in streamlining operations, enhancing customer experience, and ensuring efficient management of your retail video game store.

Check out Google’s latest search results for software packages for a retail video game store.

15. Get The Right Business Insurance

Essential Insurance Coverage for Your Retail Video Game Store

Having the right insurance is crucial as incidents can occur anytime in your retail video game store.

Protect customers, employees, property, and more by considering comprehensive coverage.

Professional Liability and Interruption Insurance

Consider professional liability insurance to safeguard against lawsuits. Interruption insurance becomes vital in case of an unexpected shutdown.

Expert Guidance for Adequate Coverage

Rely on a skilled insurance broker to guide you and ensure adequate coverage.

This precautionary step safeguards your business and minimizes potential risks, allowing you to focus on running your retail video game store with peace of mind.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for retail video game store insurance .

16. Suppliers, Service Providers and Inventory

Selecting Suppliers and Service Providers for Your Retail Video Game Store:

A solid relationship with suppliers and service providers is essential for your retail video game store’s success. You may require the following items and services:

  • Gaming Consoles and Accessories: Establish partnerships with reliable suppliers to ensure a steady supply of consoles, controllers, and accessories.
  • Game Titles: Source games from distributors to maintain a diverse game selection for your customers.
  • Gaming Peripherals: Partner with suppliers for headsets, keyboards, mice, and other peripherals.
  • Web Hosting Services: Select a reputable web hosting provider to ensure your online store operates smoothly.
  • Shipping and Delivery Services: Collaborate with delivery companies to ensure timely and reliable shipping.

A dependable supplier can offer competitive pricing, enabling cost savings that benefit both your business and customers.

It’s vital to maintain adequate stock levels, ensuring smooth operations while avoiding excess inventory tying up funds.

Effective Inventory Management:

Focus on offering products your customers desire rather than those they don’t.

Strive for variety and value, balancing inventory levels to meet demand without overstocking or missing sales opportunities.

Financial Considerations:

Having the right amount of inventory is critical. Overstocking leads to tied-up funds, while understocking results in lost sales.

Establishing a strong rapport with suppliers, treating them with respect, and fostering mutually beneficial relationships contribute to a successful retail video game store operation.

For More, See How To Choose a Supplier.

17. Setting Prices

Researching pricing is essential when starting a retail video game store to achieve optimal business outcomes.

Setting the right prices directly impacts your success:

Striking the Balance:

  • Avoiding Lost Sales: Pricing too high can deter customers, resulting in lost sales and potential long-term damage to your reputation.
  • Profitability Concerns: Extremely low prices might attract customers, but inadequate profit margins can hinder covering expenses, compromising your business sustainability.

Emphasizing Value:

  • Finding the Sweet Spot: Balancing your prices with market standards is crucial. Providing value ensures customers see your offerings as worthwhile investments.
  • Competitive Advantage: Aligning your prices with the market while highlighting the value you bring sets you apart, attracting customers, and fostering loyalty.

Market Research Advantage:

Thorough pricing research aids in making informed decisions. Analyze competitors, customer expectations, and industry trends.

This information equips you to establish pricing that promotes profitability and attracts customers, creating a solid foundation for your retail video game store’s success.

See the following for more:

  • Setting the Price of Your Products and Services
  • Search Results for Pricing Strategies for a Retail Video Game Store.

18. Physical Setup

Layout and Setup of an Online Retail Video Game Store:

While online, a well-organized layout is essential. Categorize products logically, ensure easy navigation, and provide a seamless checkout process.

Prioritize user experience and responsive design for various devices.

Signage for Professionalism and Direction:

Even in the digital realm, signage matters. Display a prominent business sign on your website’s homepage.

Utilize clear signs for parking lots, exits, and special areas on your site. Professionally designed signage enhances user experience and conveys credibility.

Efficient Office Setup for Time Management:

Running an online business demands efficient office management.

Your workspace should be organized, stocked with necessary supplies, and equipped with technology to manage orders, communications, and analytics.

Productivity Through Organization:

An organized office increases productivity. Keep essential documents, tools, and devices accessible and systematically arranged.

Streamline tasks to focus on business growth and customer engagement.

Effective Business Management:

Managing an online retail video game store requires attention to detail.

Your office should facilitate effective business operations, ensuring you can handle customer inquiries, process orders, and make informed decisions.

Embrace Digital Efficiency:

While the physical presence may be absent, a well-structured online store, clear signage, and an organized digital workspace are crucial components for a successful and efficient online retail video game store.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

19. Creating a Website

The Essential Role of a Website for Your Retail Video Game Store

A website is essential for your retail video game store, serving as the primary point of contact and offering vital information about your business.

Ownership and Control

Unlike social media accounts, a website is under your control when you host and register a domain name.

It serves as a potent marketing tool, enabling you to engage customers through blogging.

Establishing Expertise and Trust

Sharing industry insights and tailored tips builds customer trust and positions you as an expert, enhancing credibility and customer loyalty.

A Strong Online Presence

A website is a pivotal asset that allows you to connect, inform, and establish a strong online presence for your retail video game store.

For more, see How to Build a Website for Your Business .

20. Create an External Support Team

External Support Team for Your Retail Video Game Store

An external support team for your retail video game store consists of professionals offering advice and services without being on your payroll .

Diverse Expertise on Your Side

Utilize their expertise for projects, tasks, or on a contract basis. Acknowledging their significance and adding more members enhances your understanding.

Building Trust Over Time

Building such a team takes time, but it’s a valuable ongoing effort. Key members may include an accountant, lawyer, financial advisor, marketing specialist, technical advisor, and consultant.

Strength in Collaboration

A strong support team provides valuable assistance when needed, contributing to your store’s success and growth.

For more, see Building a Team of Professional Advisors for Your Business.

21. Hiring Employees

The following are job positions or outsourced services you may want to consider as your retail video game store grows:

  • Store Manager
  • Sales Associates
  • Customer Service Representatives
  • Inventory Manager
  • Marketing Coordinator
  • Social Media Manager
  • Game Console Technician
  • Visual Merchandiser
  • Accounts and Bookkeeping
  • E-commerce Manager (if online sales)
  • Event Coordinator
  • Cleaning and Maintenance Staff
  • Security Personnel
  • Graphic Designer (for promotional materials)
  • IT Support (for technical issues)
  • HR Specialist (for staff management)
  • Content Creator (for blog posts, videos, etc.)
  • External Accountant or Tax Consultant
  • Shipping and Logistics Coordinator (if shipping products)
  • Store Expansion Planner (if considering multiple locations)
  • Legal Consultant (for business and contract matters)

Remember that job roles can evolve as your business grows and diversifies, so tailor the positions to meet the needs of your expanding retail video game store.

For more, see How and When to Hire a New Employee.

Points To Consider

Next, let’s review essential points before starting your retail video game store.

We will cover sections, including getting customers through the door in the early stages, marketing tips, making your business stand out, looking at established companies, and more.

Hours of Operation:

Hours of operation for a retail video game store can vary, but common considerations include opening around 10 AM to 11 AM and closing around 8 PM to 9 PM on weekdays.

Weekend hours might be extended to accommodate leisure time, opening around 11 AM and closing around 7 PM.

Adjustments for special events or local trends can optimize customer engagement and convenience.

A List of Equipment and Supplies to Consider for a Retail Video Game Store:

  • Point-of-Sale (POS) System: Hardware and software for sales, inventory tracking, and customer management.
  • Cash Registers: For cash transactions and providing change.
  • Computers/Laptops: Used for inventory management, accounting, and various operational tasks.
  • Display Shelves/Racks: Showcase products attractively and efficiently.
  • Gaming Consoles: Provide demo stations for customers to test games.
  • Monitors/TV Screens: Display game trailers, promotions, or live gameplay.
  • Security Cameras: Ensure store security and monitor customer activities.
  • Barcode Scanners: Simplify inventory management and checkout processes.
  • Receipt Printers: Generate customer receipts for purchases.
  • Furniture: Display tables, chairs, and seating for customers.
  • Storage Cabinets: Safely store products, accessories, and supplies.
  • Gaming Accessories: Offer controllers, headsets, and other gaming peripherals.
  • POS Receipt Paper: Stock up on paper rolls for receipt printers.
  • Lighting: Ensure proper illumination for displays and customer areas.
  • Signage and Banners: Attract attention and highlight promotions.
  • Cash Handling Supplies: Cash trays, coin holders, and security equipment.
  • Decor and Branding Materials: Create a unique store ambiance and reinforce branding.
  • Networking Equipment: Routers, switches, and Wi-Fi access points for internet connectivity.
  • Software: POS system software, security software, and business management tools.
  • Music/Audio System: Background music or audio ambiance for the store.
  • Cleaning Supplies: Maintain store cleanliness with cleaning tools and products.
  • Security Tags and Detectors: Prevent theft and enhance security with anti-theft measures.
  • Gaming Desks/Workstations: Set up workstations for staff or customers.
  • Customer Seating: Provide comfortable seating for customers waiting or browsing.
  • Promotional Materials: Brochures, flyers , and promotional materials for marketing.
  • Storage Solutions: Shelving units, cabinets, and organizers for backroom storage.
  • Remote Control Devices: For operating monitors, displays, and audio equipment.
  • Employee Uniforms: Outfit staff with branded uniforms or attire.
  • Gaming Merchandise: Offer gaming-related merchandise for sale.
  • Waste Bins and Recycling Containers: Ensure proper waste disposal and recycling.
  • First Aid Kit: Maintain a stocked first aid kit for emergencies.
  • Customer Feedback Tools: Comment cards, suggestion boxes, or digital tools.
  • Interior Design Elements: Artwork, posters, and interior design features.
  • Social Distancing Supplies: Implement measures like barriers and distancing markers.
  • Packaging Materials: Bags, boxes, and wrapping materials for customer purchases.

Customize this list based on the size and specific focus of your retail video game store, ensuring you have the necessary equipment to provide excellent service and meet customer needs.

Key Points To Succeeding in a Retail Video Game Store

Succeeding in operating a retail video game store involves several key points:

  • Niche Focus: Specialize in a specific gaming niche to differentiate your store and attract targeted customers.
  • Building Customer Base: During startup, gaining customers can be challenging. Offer unique incentives and promotions to draw initial interest.
  • Relationship Building: Forge strong connections with customers, suppliers, and employees to foster loyalty and cooperation.
  • Catering to Customer Needs: Provide products and services that align with customer preferences and desires.
  • Customer Feedback: Act on credible customer feedback to enhance operations and address issues effectively.
  • Customer Service Excellence: Prioritize exceptional customer service, recognizing that customers drive your business’s success.
  • Value-Oriented Approach: Continually provide value through promotions, rewards, and quality products.
  • Team Building: Assemble a skilled team in each role, recognizing that a competent staff significantly influences success.
  • Effective Staff Management: Treat employees with respect, encouraging a positive work environment and reducing turnover.
  • Cash Flow Management: Monitor cash flow closely to ensure financial stability and growth.
  • Cost Control: Minimize costs without compromising quality or customer service to maintain profitability.
  • Adapting to Change: Embrace industry, technological, and operational changes, adapting strategies to stay competitive.
  • Handling Revenue Fluctuations: Prepare for revenue variations and maintain a strong financial foundation.
  • Navigating Competition: Address both new and existing competitors through differentiation and innovation.
  • Strategic Marketing: Employ effective marketing tactics to raise awareness about your store, attracting a broader audience.

By focusing on these essential aspects, you can navigate challenges, build a loyal customer base, and ensure the success and growth of your retail video game store.

Making Your Retail Video Game Store Stand Out

  • Gaming Lounge: Create a comfortable space where customers can try out games before purchasing, fostering a community atmosphere.
  • Themed Events: Host gaming tournaments, launch parties, and themed events to engage customers and build excitement.
  • Exclusive Merchandise: Offer unique gaming-related merchandise or limited edition collectibles, attracting enthusiasts and collectors.
  • Knowledgeable Staff: Employ passionate staff well-versed in gaming to provide expert recommendations and insights.
  • Demo Stations: Set up demo stations with popular games, allowing customers to experience gameplay firsthand.
  • In-Store Streaming: Showcase live gameplay on screens in-store, connecting with gamers and sparking conversations.
  • Virtual Reality Corner: Provide VR experiences for customers to try out immersive gaming technologies.
  • Cosplay Workshops: Host cosplay workshops or provide resources for customers to engage in cosplay culture.
  • Game Swap Events: Organize game swap events where customers can trade or sell their pre-owned games.
  • Customer Reviews: Display customer reviews and recommendations prominently in-store to build trust and credibility.

Add on Ideas for a Retail Video Game Store

  • Gaming Accessories: Stock a wide range of gaming accessories such as controllers, headsets, and gaming chairs.
  • Gaming Apparel: Offer gaming-themed clothing, from T-shirts and hoodies to hats and accessories.
  • Arcade Cabinets: Install arcade cabinets with classic games for customers to enjoy while visiting the store.
  • Gaming Cafe: Integrate a small cafe area where customers can grab snacks and drinks while gaming or browsing.
  • Game Repair Services: Provide game disc repair and console repair services to address common issues.
  • Streaming Gear: Offer streaming equipment for aspiring content creators, such as microphones and capture cards.
  • E-Sports Gear: Stock specialized gaming gear optimized for competitive e-sports performance.
  • Board Games and Puzzles: Include a selection of popular board games and puzzles with gaming themes.
  • Gaming Workshops: Host workshops on game design, programming, or digital art for aspiring game developers.
  • Game Subscription Service: Offer a subscription service where customers can rent games for a monthly fee.
  • Gaming Tech Showcase: Display and sell the latest gaming hardware and technology, such as gaming PCs and consoles.
  • Customization Services: Provide services for customizing gaming consoles, controllers, and accessories.
  • Gaming Memorabilia: Offer authentic autographed gaming memorabilia for collectors.
  • Gaming Guides and Books: Stock strategy guides, art books, and novels related to popular game franchises.
  • E-Sports Viewing Area: Create a dedicated space for customers to watch e-sports tournaments and events.
  • Gaming Workstations: Set up gaming workstations for customers to test their hardware and software configurations.
  • Gaming-Related Workshops: Host workshops on modding, PC building, or painting miniatures for tabletop games.
  • Augmented Reality Experiences: Incorporate AR elements in-store, providing interactive experiences related to gaming.
  • Interactive Displays: Install interactive displays that allow customers to learn more about game lore and characters.
  • Charity Events: Organize charity events where a portion of sales goes towards supporting gaming-related causes.

By implementing these stand-out ideas and add-ons, you can create a dynamic and appealing retail video game store that caters to a diverse range of gaming enthusiasts and customers.

Marketing Considerations

A successful retail video game store requires attracting the right customers, especially at the start when it’s new and unknown.

As you build a strong reputation, marketing becomes easier with increased experience.

Continuous marketing is essential for ongoing success, and investing in effective techniques boosts revenue.

Simple Methods to Promote Your Retail Video Game Store:

  • Social Media: Utilize platforms like Facebook, Instagram, and X to share updates, and promotions, and engage with gamers.
  • Local Events: Participate in community events, fairs, or conventions to showcase your store and connect with potential customers.
  • Loyalty Programs: Implement loyalty programs to reward repeat customers, encouraging them to spread the word.
  • In-Store Promotions: Offer exclusive deals or discounts for in-store purchases, attracting foot traffic.
  • Word of Mouth: Encourage satisfied customers to refer friends, amplifying your reach through personal recommendations.
  • Online Reviews: Collect positive reviews on platforms like Google or Yelp, boosting credibility and attracting new customers.
  • Collaborations: Partner with local businesses for cross-promotions or joint events to expand your reach.
  • Flyers/Posters: Distribute flyers or place posters in high-traffic areas to create awareness.
  • Email Marketing: Send newsletters with updates, special offers, and gaming insights to your subscriber list.
  • Local Advertising: Advertise in local newspapers, magazines, or radio stations to reach a broader audience.

By considering these methods, you can effectively spread awareness about your retail video game store and draw in a growing customer base.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

Headline: “Level Up Your Gaming Experience!”

Discover the ultimate gaming hub at [Store Name]. Unleash thrilling adventures, unbeatable deals, and top-tier accessories. Visit us today and upgrade your gaming journey!

Headline: “Power Your Play with [Store Name]”

Elevate your gaming prowess with [Store Name]. Uncover a treasure trove of games, consoles, and accessories. Level up your collection – visit us now!

Headline: “Game On at [Store Name]!”

Get your game face on! Explore [Store Name] for the latest releases, competitive gear, and unbeatable gaming excitement. Dive into the world of gaming excellence.

Headline: “Unleash Your Inner Gamer!”

Ready to conquer new realms? Swing by [Store Name] for a gamer’s paradise – games, consoles, and expert advice. Your journey to victory starts here!

Headline: “Unlock Unparalleled Gaming Fun!”

[Store Name] is your gateway to endless gaming thrills. From classics to cutting-edge, find it all here. Join us now and unlock a world of excitement!

(Note: These display ads are designed to be concise and attention-grabbing, fitting the specified word limit.)

To expand your retail video game store’s reach, consider forming partnerships with complementary businesses for mutual benefit:

  • Local Cafes/Restaurants: Collaborate to cross-promote and offer discounts, benefitting both gaming and dining customers.
  • Gaming Cafes/Lounges: Synergize with places offering gaming experiences, mutually promoting each other’s services.
  • Tech Stores: Partner with electronics stores to refer customers seeking gaming equipment and accessories.
  • Comic Book Shops: Share clientele interested in pop culture, enabling cross-promotions and referral rewards.
  • Event Venues: Collaborate for gaming tournaments, promotions, or joint events, boosting both businesses.
  • Gaming Content Creators: Partner with YouTubers or Twitch streamers, promoting products to their audience.
  • Schools/Colleges: Engage educational institutions for gaming events or student discounts, building a customer base.
  • Entertainment Venues: Partner with cinemas or arcades to offer joint promotions or exclusive packages.
  • Virtual Reality Centers: Collaborate for joint promotions, as VR aligns with gaming interests.
  • Gaming Influencers: Team up with online influencers who share gaming-related content, expanding your digital presence.

Tailor referral benefits to partners’ needs, like offering referral fees, reciprocal promotions, or exclusive offers.

Such collaborations leverage each other’s customer bases, enhancing visibility and driving business growth.

Focusing on your skill set is vital as it directly impacts your retail video game store’s success.

Evaluating your abilities helps identify gaps.

Having the right skills ensures effective operations, decision-making, and customer interactions. If lacking a crucial skill, learning or hiring compensates.

Essential Skills for a Retail Video Game Store Owner:

  • Business Management:  Ability to handle finances, inventory, and overall store operations efficiently.
  • Customer Service:  Skill in providing excellent service, addressing customer queries, and building rapport.
  • Marketing:  Knowledge of promoting products, reaching the target audience, and creating effective campaigns.
  • Industry Knowledge:  Understanding video game trends, titles, and customer preferences.
  • Problem-Solving:  Capability to handle challenges, adapt to changes, and find solutions.
  • Leadership:  Guiding and motivating staff, fostering teamwork and productivity.
  • Communication:  Clear communication with staff, customers, and suppliers.
  • Tech Savviness:  Proficiency in using point-of-sale systems and staying updated with technology.
  • Negotiation:  Skill in negotiating with suppliers and partners to secure favorable deals.
  • Time Management:  Efficiently juggling tasks, prioritizing activities, and managing time.
  • Adaptability:  Being open to changes and adapting to evolving market trends .

Having these skills empowers you to excel in the competitive retail video game industry.

Knowledge Is Power if You Use It!

Leverage knowledge for empowerment. Abundant industry information is available.

Valuable links provide startup and operational insights for your business journey.

Trends and Statistics

Industry trends and statistics offer insights crucial for a retail video game store’s success and informed decision-making.

See the latest search results for trends and statistics related to the video game industry.

Retail Video Game Store Associations

Trade associations provide benefits like industry news updates and networking chances, aiding in staying informed and connected within the field.

See the search results related to retail video game store associations and the benefits of Joining the Chamber of Commerce.

The Top Retail Video Game Stores

Examining an established video game store sparks ideas, uncovers industry gaps for a competitive edge, and reveals overlooked offerings from competitors to enhance your business strategy.

See the latest search results for the top retail video game stores.

The Future of  Retail Video Game Stores

Researching the industry’s future empowers potential retail video game store owners with insights to adapt, innovate, and capitalize on emerging trends for sustained success.

See the search results for the future of the retail video game store industry.

Find a Retail Video Game Store For Sale

Buying an existing retail video game store has pros and cons.

Benefits include immediate revenue, skipped startup phase, proven success, existing customer base, and reputation.

Downsides involve higher costs, potential customer loss with changes, and inheriting both positive and negative aspects.

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The latest search results for a retail video game store for sale and others in the same category.

Franchise Opportunities Related to a Retail Video Game Store

Owning a retail video game store franchise offers advantages and drawbacks.

Pros include a proven model, reputation, and support from the corporate office. Cons encompass costs, limited autonomy, and ongoing fees. Exploring franchise opportunities may reveal unconsidered aspects.

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Customer Expectations

Examine search results for customer expectations in video games to understand their perspective and surpass demands.

Discover unforeseen issues, enhancing your ability to comprehensively meet customer needs.

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Expert Tips

Expert tips enhance skills for all levels. Experts gain fresh approaches, and novices acquire valuable knowledge, both benefiting from diverse perspectives to advance their abilities effectively.

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Retail Video Game Store Insights

Explore tips and insights for your video game store. Identify ideas, avoid pitfalls, and enhance industry knowledge to effectively manage and grow your business.

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Video Game Publications

Publications offer vital updates and ideas on video games. Stay current by accessing these valuable sources of information and insights.

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Video Game Forums

Engage in industry discussions and connect with members via video game forums. Gain insights into customer perspectives for improved understanding and relationships within the community.

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Boost your retail video game store by taking online or local courses. Enhance skills and knowledge through education for better results in your business.

See the latest courses that could benefit a retail business owner . Also, see our management articles for tips and insights for managing your business.

Retail Video Game Store Blogs

Subscribe to video game blogs for ideas and industry updates. Add multiple, then unsubscribe from inactive or unhelpful ones. Curate a valuable collection of blogs for a steady stream of information.

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Video Game News

Stay informed about gaming news through media coverage. Utilize news as an additional source to keep up with current video game stories.

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YouTube uploads daily with valuable video game content. Explore insightful videos that provide priceless information about gaming.

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How To Write a Business Plan for Gaming Company in 9 Steps: Checklist

By henry sheykin, resources on gaming company.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Gaming has become one of the most lucrative industries in the world, with the global gaming market expected to reach a value of $365.1 billion by 2022. With the rise of mobile gaming and the increasing popularity of online multiplayer games, the opportunities for gaming companies are endless. If you're looking to start your own gaming company, it's essential to have a well-written business plan in place to guide your success. In this blog post, we'll outline the nine crucial steps to writing a comprehensive business plan for your gaming company using the freemium business model.

Research the gaming industry:

Before diving into the world of game development, it's crucial to thoroughly research the gaming industry. Stay up-to-date with the latest trends, news, and market opportunities. Understanding the industry landscape will help you make informed decisions and set realistic goals for your gaming company.

Identify the target audience and market:

To ensure your game appeals to the right audience, identify your target market through market research. Determine who your ideal customers are and what they are looking for in a game. Tailor your game's features and marketing strategies to meet the needs and preferences of your target audience.

Determine the scope and type of gaming company:

Decide on the scope and type of gaming company you want to establish. Will your focus be on mobile gaming, console gaming, or online gaming? Will you develop your own games or publish games created by others? Defining these key aspects will help you shape your business strategy.

Conduct a competitive analysis:

Study your competitors to understand what sets them apart and how you can differentiate your gaming company. Analyze their games, marketing techniques, monetization strategies, and customer engagement methods. This analysis will provide valuable insights to help you position your business in the market.

Define the company's unique selling proposition:

Identify and emphasize your gaming company's unique qualities and advantages. What makes your games stand out from the competition? Determine your unique selling proposition and use it to differentiate your brand and attract customers.

Establish a detailed financial plan:

Create a comprehensive financial plan that includes revenue projections, operating expenses, marketing costs, and potential funding sources. Consider the costs associated with game development, marketing campaigns, server maintenance, and ongoing updates. This plan will help you manage your finances effectively and secure investments if needed.

Create a marketing strategy:

Develop a marketing strategy that focuses on promoting your games and attracting players. Identify the most effective marketing channels for reaching your target audience, such as social media, online advertising, influencer partnerships, or events. Outline your marketing budget, tactics, and goals to ensure your games gain visibility in the crowded gaming market.

Prepare an organizational structure:

Establish an organizational structure that outlines the roles and responsibilities of your team members. Determine the necessary positions, such as game developers, artists, marketers, and managers, and clarify their responsibilities. This structure will help you build a talented and efficient team to bring your game ideas to life.

Gather necessary resources and technology:

Identify the resources and technology required for game development and operation. This may include software, hardware, game engines, servers, and collaboration tools. Ensure you have the necessary resources in place to support your game development process and provide a seamless gaming experience for players.

Writing a business plan for your gaming company may seem like a daunting task, but by following these nine steps, you'll have a solid roadmap for success. Remember to adapt and adjust your plan as your gaming company evolves and as the industry continues to grow.

Research The Gaming Industry

Before diving into the world of gaming business, it is crucial to conduct thorough research on the gaming industry. Understanding the current trends, market dynamics, and consumer behavior is essential to develop a successful business plan. Here are some key steps to consider during your research:

  • Analyze the gaming market: Investigate the size, growth rate, and potential of the gaming market. Look into different segments such as mobile gaming, PC gaming, or console gaming to gain insights into their individual characteristics and trends.
  • Familiarize yourself with gaming genres: Explore various gaming genres like action, adventure, sports, strategy, and role-playing games (RPGs). Understand the popularity and demand for different genres to identify potential opportunities for your gaming company.
  • Study successful gaming companies: Research successful gaming companies that have paved the way in the industry. Analyze their business models, revenue streams, marketing strategies, and user acquisition tactics. Learning from industry leaders can provide valuable insights for your own business plan.
  • Follow gaming industry news: Stay up-to-date with the latest news, trends, and developments in the gaming industry. This can be done through industry publications, forums, social media groups, and attending gaming events. A deep understanding of the industry landscape will help you identify emerging trends and stay ahead of the competition.
  • Utilize online resources such as market research reports, industry forums, and gaming publications to gather relevant information.
  • Engage with the gaming community by participating in discussions and seeking feedback. This can provide valuable insights and help you understand the preferences and needs of gamers.
  • Don't underestimate the power of networking. Attend gaming conferences and connect with industry professionals to expand your knowledge and gain valuable contacts.

Identify The Target Audience And Market

When it comes to starting a gaming company, it is crucial to identify the target audience and market that your game will cater to. This step is necessary to ensure that your efforts are directed towards the right audience, allowing you to create a game that meets their needs and desires.

To begin this process, you need to conduct thorough market research. This involves analyzing various demographics, such as age, gender, location, and gaming preferences. Understanding these key factors will help you determine who your primary target audience is and what features or game mechanics they would most likely enjoy.

Once you have identified your target audience, you can define your market. Are you targeting casual gamers who play games on their smartphones during their free time? Or perhaps you are targeting hardcore gamers who are passionate about immersive, high-quality gaming experiences. Understanding the market will help you position your game and tailor your marketing strategies accordingly.

Here are some tips to help you identify your target audience and market:

  • Conduct surveys or interviews with potential players to gather insights into their preferences and expectations.
  • Monitor social media platforms and online gaming communities to see what games are popular and what features are in demand.
  • Consider partnering with influencers or streamers who are popular within your target audience to gain valuable insights and promote your game.
  • Focus on the unique aspects of your game that set it apart from competitors and determine how these features align with the needs of your target audience.

Identifying your target audience and market is vital for creating a successful gaming company. It will influence every aspect of your game, from its design and mechanics to its marketing and distribution strategies. By understanding your audience and catering to their preferences, you increase your chances of creating a game that resonates with players and achieves commercial success.

Determine The Scope And Type Of Gaming Company

When writing a business plan for a gaming company, it is essential to determine the scope and type of the company . This step involves deciding on the specific genre or niche that the company will focus on within the gaming industry.

Consider the various types of gaming companies, such as mobile, console, PC, or virtual reality (VR) . Assess the market demand and potential profitability of each type to choose one that aligns with your goals and resources.

  • Consider the target audience and their preferences. For example, if you plan to target casual gamers, a mobile gaming company may be more suitable.
  • Research the current trends and market size for each type of gaming company to make an informed decision.
  • Assess your expertise and resources in developing games for different platforms to determine the scope of your company.
  • Stay updated with the latest advancements in technology and gaming platforms to identify emerging opportunities.
  • Consider conducting market research or surveys to gather insights on consumer preferences and demands.
  • Identify any unique or innovative aspects you can incorporate into your gaming company to differentiate it from competitors.

By determining the scope and type of your gaming company, you can focus your efforts and resources on the most viable market segment. This will help you develop a targeted business plan that caters to the specific needs and interests of your chosen demographic.

Conduct A Competitive Analysis

A competitive analysis is an essential step in the process of writing a business plan for a gaming company. It allows you to gain a comprehensive understanding of your competitors, their strengths and weaknesses, and the opportunities and threats they pose to your business.

When conducting a competitive analysis, there are several key aspects to consider:

  • Identify key competitors: Start by identifying the main competitors in your target market. Look for companies that offer similar products or services and have a similar target audience. This could include both established gaming companies and emerging startups.
  • Assess competitor offerings: Examine the games and services provided by your competitors. Look at the features, gameplay mechanics, graphics, and overall user experience. This will help you understand what makes your competitors successful and what areas you can improve upon.
  • Study the market position: Analyze how your competitors position themselves in the market. Are they known for a particular genre of games, or do they target a specific demographic? Understanding their positioning will help you identify gaps in the market that your gaming company can fill.
  • Analyze pricing strategies: Examine how your competitors price their games and in-game items. Are they using a freemium model like your proposed business? Understanding their pricing strategies will help you determine how to price your own offerings competitively.
  • Research marketing and distribution channels: Look into how your competitors market and distribute their games. Are they leveraging social media, influencer partnerships, or traditional advertising? Understanding their marketing tactics will help inform your own marketing strategy.

Tips for conducting a competitive analysis:

  • Gather information from a variety of sources such as industry reports, online reviews, and interviews with gamers.
  • Focus on both direct and indirect competitors to gain a comprehensive understanding of the market.
  • Identify any unique selling points or differentiators that set your gaming company apart from the competition.
  • Regularly update your competitive analysis to stay informed about changes in the gaming industry.

By conducting a thorough and ongoing competitive analysis, you will be equipped with valuable insights that will help you make informed decisions and develop a successful business plan for your gaming company.

Define The Company's Unique Selling Proposition

Defining the unique selling proposition (USP) of your gaming company is crucial for standing out in the competitive market. Your USP is the key factor that differentiates your company and its offerings from others in the industry. It is the reason why customers should choose your games over those of your competitors.

To define your USP, you need to clearly identify what sets your gaming company apart. Consider the following:

  • Gameplay Experience: Emphasize the unique gameplay features and mechanics that make your games engaging and enjoyable for players. Whether it's innovative controls, immersive virtual reality experiences, or compelling storylines, highlight what makes your games stand out.
  • Graphics and Visuals: If your games boast stunning graphics, breathtaking animations, or lifelike environments, make sure to showcase these visual elements as part of your USP. Exceptional visuals often enhance the overall gaming experience.
  • Multiplayer Capabilities: If your games incorporate multiplayer features, emphasize the opportunities for social interaction and competition among players. Highlight how your games foster a sense of community or allow players to team up for epic collaborations.
  • Unique Themes or Genres: If your gaming company specializes in specific themes or genres, such as fantasy, sci-fi, or puzzle games, make sure to highlight these unique offerings. Showcase how your games cater to niche audiences and deliver experiences that can't be found elsewhere.
  • Conduct market research to understand what your target audience desires in a gaming experience. Incorporate these desires into your USP.
  • Consider conducting focus groups or surveys with gamers to gather feedback on what they find appealing about your games. This insight can help refine your USP.
  • Regularly evaluate and update your USP based on changes in the gaming industry and player preferences to ensure it remains relevant and appealing.

Remember, your USP should be succinct, compelling, and easily communicable to potential customers. It should clearly convey why your games are unique and why they deserve players' attention. Your USP will be the foundation of your marketing efforts, so invest time and effort into crafting a strong and memorable message that resonates with your target audience.

Establish A Detailed Financial Plan

Creating a detailed financial plan is crucial for the success of a gaming company. It provides a roadmap for managing the financial aspects of the business and ensures that the company stays on track towards its goals. Here are some key steps to establish a detailed financial plan:

  • Project revenue: Estimate the potential revenue sources for the gaming company. This includes forecasting income from game sales, in-game purchases, advertising, and any other revenue streams.
  • Forecast expenses: Analyze the company's expenses, including development costs, marketing expenses, salaries, infrastructure, and other operational costs. A thorough understanding of these expenses will help in identifying areas where cost reduction or optimization is possible.
  • Capital requirements: Determine the initial investment required to start the gaming company. This includes expenses related to game development, marketing, staffing, technology, and other necessary resources. It is important to identify potential funding sources and consider different financing options.
  • Profitability analysis: Conduct a comprehensive profitability analysis to understand the company's potential profitability in different scenarios. Consider factors such as the target market size, competition, pricing strategy, and expected market share to assess the company's revenue potential.
  • Financial projections: Develop detailed financial projections, including income statements, balance sheets, and cash flow statements. These projections should cover at least three to five years and reflect the expected growth of the gaming company. Regularly update and monitor the projections as the business progresses.
  • Consult with financial experts: Seek guidance from financial advisors or accountants who specialize in the gaming industry. They can offer valuable insights and help ensure the accuracy of your financial plan.
  • Consider different revenue streams: Explore diverse revenue generation opportunities, such as in-game advertising partnerships, licensing, or collaborations with other gaming companies. Diversifying revenue streams can provide stability and additional income.
  • Prepare for contingencies: Account for unexpected expenses or unforeseen market changes in your financial plan. Having a contingency fund or flexible financial strategies will help the company navigate through challenging times.

By establishing a detailed financial plan, a gaming company can effectively allocate resources, make informed decisions, and position themselves for long-term success in the competitive gaming industry.

Create A Marketing Strategy

Creating a comprehensive marketing strategy is essential for the success of your gaming company. To effectively promote your games and attract a wide audience, consider the following steps:

  • Identify your target audience: Conduct thorough market research to understand the demographics, interests, and preferences of your potential customers. This will help you tailor your marketing efforts to reach the right audience.
  • Define your unique selling proposition (USP): Differentiate your gaming company from competitors by determining what makes your games stand out. Highlight the unique features, gameplay mechanics, or themes that will appeal to your target audience.
  • Develop a branding strategy: Create a strong and cohesive brand identity that resonates with your target audience. This includes designing a visually appealing logo, selecting appropriate fonts and colors, and creating a consistent brand voice and tone.
  • Utilize various marketing channels: Leverage multiple marketing platforms and channels to reach a wider audience. Consider using social media platforms, online advertising, influencer partnerships, content marketing, and public relations to increase brand visibility.
  • Create engaging and shareable content: Develop captivating and high-quality content related to your games, such as game trailers, gameplay videos, blog articles, and social media posts. Encourage your audience to engage with and share this content to expand your reach.
  • Implement a user acquisition strategy: Determine how you will acquire new users for your games. This can include strategies like search engine optimization (SEO), app store optimization (ASO), paid advertising campaigns, referral programs, and partnerships with other gaming companies or platforms.
  • Implement a user retention strategy: Focus on retaining existing players by providing regular updates, new features, and exciting in-game events. Offer loyalty programs, rewards, and bonuses to keep players engaged and encourage them to continue playing your games.
  • Measure and analyze marketing efforts: Regularly monitor and analyze the performance of your marketing campaigns. Utilize analytics tools to track key metrics such as user acquisition, engagement, conversion rates, and return on investment (ROI). This data will help you optimize your marketing strategies for better results.
  • Stay updated on industry trends and incorporate them into your marketing strategy to stay relevant.
  • Collaborate with influential gamers or streamers to gain exposure and reach a wider audience.
  • Engage with your community through social media, forums, and live events to build a loyal fan base.
  • Offer exclusive in-game rewards or discounts to players who refer their friends to your games.

Prepare An Organizational Structure

Creating a clear and well-defined organizational structure is essential for the success of your gaming company. This structure will outline the roles, responsibilities, and reporting relationships within the company, ensuring that everyone knows their place and their contributions to the overall goals.

Start by determining the key functional areas that your gaming company will need, such as game development, marketing, finance, and customer support. Assign qualified individuals to lead each area and define their roles and responsibilities.

Consider the size and complexity of your gaming company when designing the organizational structure. A small start-up may have a simpler structure with cross-functional roles and fewer layers of hierarchy, while a larger company may require specialized departments and a more hierarchical structure.

Tips for Designing an Effective Organizational Structure:

  • Keep it flexible: As your gaming company grows and evolves, be prepared to adapt and modify your organizational structure to accommodate new challenges and opportunities.
  • Communicate clearly: Ensure that each member of your team understands their role and how it contributes to the overall objectives of the company. Regularly communicate expectations and responsibilities to avoid confusion.
  • Promote collaboration: Encourage teamwork and collaboration between different functional areas within your gaming company. This fosters creativity and innovation, as well as a sense of unity and shared purpose.
  • Provide growth opportunities: Give your employees the opportunity to develop their skills and advance within the organization. This can be done through training programs, mentorship, and career development plans.

By preparing a well-thought-out organizational structure , you establish a solid foundation for your gaming company, enabling efficient operations, clear communication, and effective decision-making. This structure will also ensure that your team members are aligned and empowered to contribute their best to the success of your business.

Gather Necessary Resources and Technology

Once you have defined your gaming company's scope and type, it's time to gather the necessary resources and technology to bring your vision to life. This step is crucial in ensuring your gaming company's success, as having the right tools and equipment can greatly impact the development and production process.

Here are some important considerations when gathering resources and technology for your gaming company:

  • Hardware: Determine the hardware requirements for developing and running your games. This includes computers, servers, consoles, and other devices that are essential for game development and testing.
  • Software: Identify the software tools that are needed for game development, such as game engines, design software, and programming languages. Research and select the most suitable software based on your specific requirements and budget.
  • Networking and Infrastructure: Set up a stable and efficient network infrastructure to support online gaming and multiplayer features. This may involve acquiring servers, cloud services, and other networking equipment.
  • Game Development Tools: Invest in the necessary game development tools, including software licenses, graphic design tools, audio editing tools, and quality assurance testing tools.
  • Human Resources: Assess the skills and expertise required for game development and consider hiring a team of talented professionals who can contribute to different aspects of the production process.

Tips for Gathering Resources and Technology:

  • Research and compare prices of hardware and software to make informed decisions and find the best deals.
  • Stay updated with the latest trends and advancements in gaming technology to ensure your resources are state-of-the-art.
  • Consider building partnerships or collaborations with other companies or individuals who can provide additional resources or expertise.
  • Allocate a budget specifically for acquiring and maintaining the necessary resources and technology.

Gathering the necessary resources and technology is an ongoing process, as the gaming industry is constantly evolving and new technologies are being developed. Regularly reviewing and updating your resources will help you stay competitive in the market and deliver high-quality gaming experiences to your target audience.

In conclusion, writing a business plan for a gaming company requires careful research, analysis, and strategic planning. By following these 9 steps, you can effectively outline your company's goals, target audience, financial projections, and marketing strategies. It is important to understand the gaming industry, identify your unique selling proposition, and establish a solid organizational structure to ensure success.

  • Research the gaming industry to stay informed about trends and market demands.
  • Identify your target audience and market to tailor your products and marketing strategies.
  • Determine the scope and type of gaming company that aligns with your goals.
  • Conduct a competitive analysis to understand your position in the market and differentiate yourself from competitors.
  • Define your unique selling proposition to highlight what sets your gaming company apart.
  • Establish a detailed financial plan to project revenue, expenses, and potential risks.
  • Create a comprehensive marketing strategy to reach and engage your target audience.
  • Prepare an organizational structure to distribute responsibilities and streamline operations.
  • Gather necessary resources and technology to support your gaming company's success.

By implementing these steps, you can develop a solid foundation for your gaming company, while leveraging the freemium model to attract a large audience and generate revenue through micro-transactions. Remember to continuously update and improve your game to keep players engaged and coming back for more. Best of luck in your gaming business endeavors!

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Video Game Business Plan

Start your own video game business plan

Pixel Frontier Studios

Value proposition.

Pixel Frontier Studios creates immersive, narrative-driven video games that foster strong emotional connections with players and explore unique themes and settings.

The Problem

The gaming industry is saturated with repetitive content and a lack of diversity in themes and storytelling. Gamers are looking for unique, captivating experiences that push the boundaries of conventional gaming.

The Solution

Pixel Frontier Studios focuses on creating high-quality, innovative games with memorable characters, engaging storylines, and diverse settings. Our games provide an emotional experience that keeps players invested and craving more.

Target Market

Our primary target market includes:

  • Gamers aged 18-35 seeking narrative-driven experiences
  • Individuals who enjoy indie games and unique concepts
  • Gamers who appreciate games with diverse representation and themes

Competitors & Differentiation

Current alternatives.

  • AAA game studios producing high-budget games
  • Other indie game studios
  • Mobile gaming companies

Pixel Frontier Studios’ commitment to diverse storytelling and innovative game mechanics sets us apart from competitors. Our team’s passion for creating unique experiences and our attention to detail ensure high-quality games that resonate with players.

Funding Needs

  • Office space and equipment: $150,000
  • Software and licenses: $50,000
  • Salaries and benefits for the first year: $600,000
  • Marketing and advertising: $100,000

Initial game development: $500,000

  • Total initial funding needed: $1,400,000

Sales Channels

  • Xbox Game Store
  • PlayStation Store
  • Nintendo eShop
  • Direct website sales

Marketing Activities

  • Social media campaigns
  • Influencer partnerships
  • Gaming conventions and expos
  • Sponsored events and tournaments
  • Press releases and PR

Financial Projections

2023: $1,200,000

2024: $2,000,000

2025: $3,000,000

Expenses/Costs

2023: $1,400,000

2024: $1,600,000

2025: $1,800,000

2023: -$200,000

2024: $400,000

2025: $1,200,000

  • Secure funding — June 1, 2023
  • Establish office space and equipment — July 1, 2023
  • Complete hiring and onboarding — August 1, 2023
  • Begin development of the first game — September 1, 2023
  • Launch marketing campaign — January 1, 2024
  • Release first game — October 1, 2024
  • Begin development of the second game — November 1, 2024
  • Achieve 500,000 units sold for the first game — December 31, 2024

Team and Key Roles

Ceo and creative director, oversees company strategy, game development, and overall creative vision, lead game designer.

Responsible for designing and implementing game mechanics, levels, and gameplay experiences

Lead Programmer

Manages programming team and ensures all technical aspects of the game function as intended

Lead Artist

Guides art direction and oversees production of all visual assets for the game

Narrative Designer

Develops and implements the game’s story, dialogue, and character interactions

Marketing Manager

Directs marketing efforts, including public relations, events, and social media campaigns

Partnerships & Resources

  • Local game development associations and networks: Collaborate on events and initiatives, access to resources and support
  • Game engine and software providers: Secure partnerships for cost-effective licenses and support
  • Gaming influencers: Establish partnerships for promotion and feedback during game development

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gaming shop business plan

How to Start a Game Center Business

A game center is a place where people can come together to play video games, compete in tournaments, and form a community of their own.

Learn how to start your own Game Center Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Game Center Business Image

Start a game center business by following these 10 steps:

  • Plan your Game Center Business
  • Form your Game Center Business into a Legal Entity
  • Register your Game Center Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Game Center Business
  • Get the Necessary Permits & Licenses for your Game Center Business
  • Get Game Center Business Insurance
  • Define your Game Center Business Brand
  • Create your Game Center Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your game center business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is very important. Read our detailed guide on how to name your business . We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your game center business?

Business name generator, what are the costs involved in opening a game center business.

Costs vary for owners depending on where they open. A franchise can cost more than $200,000 and require substantial capital and liquid assets. You may be able to open for considerably less than this if you scout for cheaper equipment or open in a less desirable section of town.

What are the ongoing expenses for a game center business?

Game centers need to budget for the cost of their space, the maintenance of their machines, and the salaries of their staff. They’ll also need to factor in the cost of advertising and ongoing commercial insurance

Who is the target market?

The target market can be any video game player, whether they’re serious or casual. Gaming centers welcome people of all skill levels, whether they have a few minutes to play or several hours. This market does skew toward young males under the age of 35 who have enough disposable income to participate in new games.

How does a game center business make money?

Game centers make money by charging customers to use their facilities, typically by the hour or per day. They may also rent out their facility for private events, such as birthday parties.

Game centers can charge around $20 a day for an all-day pass on the weekends. They may offer all-day passes on the weekdays for $10 or feature ‘happy hour’ pricing at a drastically reduced price of $5. A birthday party with up to 18 stations may cost between $500 – $600. This includes everything from favors to refreshments.

How much profit can a game center business make?

Profits for a gaming center can vary based on location and marketing strategies. However, because the machinery is already paid for, the margins for profit can be quite high as long as the technology is well-maintained.

How can you make your business more profitable?

Owners can sell merchandise or gaming accessories to make themselves more profitable. They can also host a game exchange, where they take a small cut of the sales (or a flat rate from each guest) for facilitating the event.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your game center business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

  Certain state permits and licenses may be needed to operate a Game Center. Learn more about licensing requirements in your state by visiting  SBA’s reference to state licenses and permits .

State & Local Business Licensing Requirements

For information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Trademark & Copyright Protection

If you are developing a unique product, concept, brand, or design, it is prudent to protect your rights by registering for the appropriate trademarks and copyrights.

Learn more about trademark and copyright protection

The nature of legal requirements in distance education is ever changing, especially in regards to copyright laws. Here is  a frequently updated resource, which can help keep you aware of the legal requirements .

Certificate of Occupancy

A Game Center business is generally run out of a storefront or standalone building. Businesses operating out of a physical location typically require a  Certificate of Occupancy  (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a Game Center store business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,  it is recommended  to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your Game Center business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a game center business

Gamers spend a good deal of time on the internet, so you may want to consider local advertising on social media channels, such as Facebook or YouTube. Consider making videos geared toward the gamer first — not for advertising your business. For example, make a ‘Top 10 Tips’ for your hottest game. A local gaming celebrity may be willing to promote your business online as well. Finally, owners can incorporate more traditional marketing, such as flyers, radio, or TV ads, as a way to round out their approach and really get the word out.

How to keep customers coming back

Customers want to have fun, make friends, and learn some new skills. They want to be recognized for the skills it took them so long to build. The more you can give them the technology and the facilities they need to thrive, the more likely it is that people will want to come back.

Owners also need to stay on top of the latest games, so their inventory and selection are always fresh. Listening to customers and adapting your business model to the latest trends can be a good way to maintain loyal customers while still attracting others.  

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is great for entrepreneurs who understand the mindset of the average video game player and what they’re looking for in their gaming experience.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a game center business?

Game centers host video game players from all walks of life. Staff will spend time setting the stations up, selling merchandise, chatting with customers, researching new games, and maintaining the cleanliness of the space. Owners will need to advertise, prepare budgets, and manage employee requests and guest expectations alike.

What are some skills and experiences that will help you build a successful game center business?

Game centers will take a lot of persistence to get off the ground, so owners will need to be ready to sell their business to the public. Formal education is not necessarily required, but having experience in sales and business management will help immensely. Ideally, you should also have deep ties to the larger gaming community. This can help you determine which games to carry and what customers are looking for in a center.

What is the growth potential for a game center business?

The video game industry brought in $108.9 billion in revenue last year alone. Gaming centers are still something of a niche market, but one that’s supported by an ever-growing customer base. There is a need for a different venue for gamers to practice their skills and build a community.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a game center business?

Game center owners are still in uncharted territory, and much of your success will depend on the inherent interest in your area. In neighborhoods that already have a dedicated gaming community that needs a common space, you may be able to open in an out-of-the-way location. However, most owners will likely want to open in a busy area to encourage word of mouth and general interest.

If you’re already a dedicated gamer yourself, you should be promoting your business to anyone in the area who may be interested. In fact, polling people to find out their enthusiasm level in a communal space can give you a better idea of how to structure your business model. For example, if more people are interested in straight tournaments rather than open gaming, you can coordinate your weekend events to meet demand.

In the same vein, owners will also need to find out from what angle they want to promote their business. For example, are they trying to provide gamers with a chance to meet new people and make friends? Or do they want to give gamers a platform where they can show off their skills? Obviously, people can come for both reasons, but owners should have a clear branding strategy when it comes to getting the word out.

Look for ways to attract new people into your facility whenever possible. For example, do you have a communal space where you can host more traditional card games, such as Magic the Gathering? Or can you appeal to casual video game players with amateur contests (featuring big prizes) on certain nights of the week? Parents might enjoy a night away from their children where they can engage in a fun competition. The more creative you are, the more likely it is you’ll be able to appeal to a much wider base.

How and when to build a team

You’ll need a staff to maintain daily operations from the very beginning. Look for employees who are friendly, efficient, and knowledgeable about the gaming community. As time goes by, consider hiring your most loyal customers, as they will already be familiar with the clientele and the selection.

Have a Question? Leave a Comment!

Business Plan Template for Gaming Industry

  • Ready-to-use, fully customizable Subcategory
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If you're an entrepreneur or startup in the gaming industry, you know that a solid business plan is your ticket to success. It's what sets you apart, attracts investors, and guides your journey to gaming greatness. And now, with ClickUp's Business Plan Template for the Gaming Industry, you can level up your planning game like never before!

With this template, you'll be able to:

  • Outline your strategy, target market, and competitive analysis to gain a competitive edge
  • Create financial projections that impress investors and ensure a healthy bottom line
  • Develop a killer marketing plan that brings your gaming products or services to the masses

Don't leave your gaming empire to chance. Get the ClickUp Business Plan Template for the Gaming Industry and power up your path to success today!

Business Plan Template for Gaming Industry Benefits

When it comes to the gaming industry, having a solid business plan template can make all the difference. Here's why:

  • Provides a clear roadmap for your gaming startup, outlining your strategy, target market, and competitive advantage
  • Helps attract potential investors by showcasing the financial projections and revenue models of your gaming venture
  • Assists in securing funding by presenting a well-structured plan that highlights the market opportunity and potential ROI
  • Allows you to stay organized and focused on your goals, ensuring that you don't miss any crucial steps in the development and launch of your gaming products or services.

Main Elements of Gaming Industry Business Plan Template

Are you a gaming entrepreneur looking to create a solid business plan? Look no further than ClickUp's Business Plan Template for the Gaming Industry! Here are the main elements you can expect:

  • Custom Statuses: Keep track of the progress of each section in your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Add specific details to your plan using custom fields like Reference, Approved, and Section to ensure all important information is included.
  • Custom Views: Access different views to manage your business plan effectively, including Topics to outline key areas, Status to track progress, Timeline to set milestones, Business Plan to view the complete document, and a Getting Started Guide to help you navigate the template with ease.

With ClickUp's Business Plan Template, you'll have all the tools you need to create a comprehensive and convincing plan for your gaming venture.

How To Use Business Plan Template for Gaming Industry

If you're in the gaming industry and looking to create a business plan, our Business Plan Template for the Gaming Industry in ClickUp can help you get started. Just follow these 5 steps:

1. Define your vision and mission

Start by clearly defining your vision and mission for your gaming business. What do you hope to achieve? What sets your business apart? This step will help you establish the foundation for your entire business plan.

Use the Docs feature in ClickUp to outline your vision and mission statement.

2. Conduct market research

Next, conduct thorough market research to understand the gaming industry landscape. Identify your target audience, competitive analysis, and market trends. This information will help you make informed decisions about your business strategies and positioning.

Create tasks in ClickUp to gather market research data, analyze competitors, and track important market trends.

3. Develop your product or service

Now it's time to dive into the details of your gaming product or service. Describe the features, gameplay mechanics, and unique selling points. Consider how your product fits into the market and how it addresses the needs and desires of your target audience.

Use custom fields in ClickUp to define and track key features, development milestones, and release dates.

4. Plan your marketing and sales strategies

A solid marketing and sales strategy is crucial for success in the gaming industry. Outline your marketing channels, promotional campaigns, and pricing strategies. Consider how you will reach and engage with your target audience and how you will convert them into paying customers.

Utilize the Goals feature in ClickUp to set marketing and sales targets, track progress, and measure Key Performance Indicators (KPIs).

5. Create a financial forecast and budget

Lastly, create a financial forecast and budget to ensure the viability and profitability of your gaming business. Estimate your revenue streams, expenses, and projected income. This will help you understand the financial health of your business and make informed financial decisions.

Use the Table view in ClickUp to create a financial spreadsheet, track expenses, and monitor your financial forecast.

By following these 5 steps and using our Business Plan Template for the Gaming Industry in ClickUp, you'll be well on your way to creating a comprehensive and effective business plan for your gaming business.

Get Started with ClickUp’s Business Plan Template for Gaming Industry

Entrepreneurs and startups in the gaming industry can use the Business Plan Template for Gaming Industry to create a comprehensive plan that outlines their strategy, target market, financial projections, and marketing tactics.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

  • Use the Topics View to organize your plan into different sections, such as Executive Summary, Market Analysis, Product Development, Marketing Strategy, and Financial Projections
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • Use the Timeline View to set deadlines and milestones for each section of your business plan
  • The Business Plan View will give you an overview of the entire plan, allowing you to easily navigate and make updates
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template and create a compelling business plan
  • Customize the template by adding custom fields like Reference, Approved, and Section to provide additional context and information
  • Collaborate with team members to brainstorm ideas, gather data, and refine your business plan
  • Monitor and analyze your business plan to ensure it aligns with your goals and objectives, and make adjustments as needed.
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gaming shop business plan

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business plan for game parlour

The gaming industry is burgeoning, and now more than ever, there’s a demand for offline spaces where gamers can gather, compete, and socialize. If you’re a video game enthusiast, starting a Game Center or Lounge can be a lucrative venture, turning your passion into profit. Here’s a detailed plan to help you set the stage for a successful Game Lounge.

Business Plan for Starting a Game Center/Lounge :

1. market research :.

Understand the local demand. Is there a sizable youth population? Do colleges exist nearby? The target audience will dictate your gaming selection and pricing.

2. Location :

Choose a location frequented by the youth – near educational institutions or popular hangout spots. Ensure it’s easily accessible and safe, especially during late hours.

3. Game Selection :

Start with 10 high-end gaming machines. Keep a mix of popular genres – action, strategy, sports, and racing. Regularly update the games based on the latest trends and customer preferences.

Popular Game Selection for UK and USA Game Lounges :

When it comes to game selection, staying updated with the latest trends and customer favorites is essential. Here’s a list of games that have been popular in the UK and USA, making them potential hits for your Game Lounge:

1. Console Games :

  • FIFA Series : A favorite among football/soccer fans. With annual updates, it remains a must-have for any game lounge.
  • Call of Duty Series : This first-person shooter game has a massive fan following. With multiple editions like “Call of Duty: Warzone” and “Call of Duty: Black Ops”, it offers various modes for players.
  • NBA 2K Series : Basketball enthusiasts flock to play this game. The realistic gameplay and graphics make it a favorite.
  • Madden NFL : An American Football video game series with a vast audience in the USA.
  • Red Dead Redemption 2 : An action-adventure game set in the Wild West. Its intriguing storyline and multiplayer mode make it a hit.

2. PC Games :

  • League of Legends : A multiplayer online battle arena (MOBA) that has tournaments held worldwide.
  • Counter-Strike: Global Offensive : This first-person shooter game has a competitive scene and is a staple in most game lounges.
  • Fortnite : A battle royale game that has taken the world by storm with its fun graphics and gameplay.
  • Valorant : A team-based tactical shooter that’s gaining momentum.
  • Minecraft : This sandbox game allows players to build and explore virtual worlds.

3. Virtual Reality (VR) Games :

  • Beat Saber : A VR rhythm game where players slash beats of adrenaline-pumping music.
  • Half-Life: Alyx : This game offers an immersive first-person shooter experience in VR.
  • Superhot VR : A unique first-person shooter where time moves only when the player moves.

Remember, while these games are popular now, the gaming industry evolves rapidly. Keeping your game lounge updated with the latest releases and customer preferences will ensure a steady flow of gamers eager to experience the newest games on the market.

You can integrate this section after the initial “Game Selection” in the business plan to provide a comprehensive list of popular games to consider for the lounge.

4. Additional Entertainment :

Apart from video games, invest in a pool table, air hockey, or even a foosball table to diversify the entertainment quotient.

5. Comfort & Ambiance :

The interior design should resonate with a modern and vibrant theme. Ensure comfortable seating, perhaps gaming chairs or bean bags. The lighting should be adequate but not glaring.

6. Refreshments :

Offer a range of snacks and beverages. Consider partnering with local eateries for food deliveries. Remember, well-fed gamers stay longer!

7. Licenses & Permissions :

Ensure you have all necessary permissions, especially for copyrighted games. Also, consider noise regulations and licenses for food and beverages.

8. Safety & Security :

Ensure that the premises are safe with CCTV surveillance. The machines should also have anti-theft measures.

Marketing the Business :

  • Social Media Buzz : Use platforms like Instagram and Facebook. Share behind-the-scenes, updates, and host virtual tournaments.
  • Membership Deals : Offer discounts or packages for members to build a loyal customer base.
  • Collaborate with Streamers : Partner with local game streamers or influencers for shoutouts.
  • Host Tournaments : Regularly organize gaming tournaments with attractive prizes.
  • Local Advertisements : Use local newspapers, radio, and college notice boards for promotions.

Engaging the Customers :

  • Leaderboards : Showcase top players and their scores to invoke a competitive spirit.
  • Theme Nights : Organize events like ‘Retro Game Night’ or ‘FPS Fridays’.
  • Rewards System : Offer loyalty points or rewards for regular customers.
  • Feedback Loop : Encourage feedback and suggestions, and act upon them.
  • Regular Updates : Keep updating the game library, keeping in sync with the latest trends.

Managing Day-to-Day Operations :

  • Trained Staff : Hire staff who understand games and can assist or guide the gamers.
  • Maintenance Schedule : Regularly service the machines and keep them in top-notch condition.
  • Inventory Checks : Regularly update the snacks and beverages section, ensuring freshness.
  • Accounting : Maintain a daily log of earnings, expenses, and memberships. Consider using accounting software.
  • Customer Service : Address grievances promptly. Happy customers are repeat customers.

Conclusion :

Starting a Game Lounge requires passion, dedication, and a keen understanding of the gaming community’s preferences. With the right mix of games, ambiance, and customer engagement, your game center can become the go-to spot for game enthusiasts in your city. All the best on your venture into the gaming world!

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I would like to know more information on the subject “Starting A Game Center/Lounge – A Profitable Business Plan For Video Games Lover”

Hi Friend, I m planning a game cafe in hyd and i need advise is that workable business? I read lot of articles in web and its throwing me in confusion. planning console gaming with ps4 along with food lounge. budget 10L max. Could you plz help me on this.

Thankyou, Chandrasekhar

sure email me i would be interested to start a buissness with you 50 50

Hi Friend, I m planning a game cafe in bellary and i need advises regarding that workable business? I read lot of articles in web and its throwing me in confusion. planning console gaming with ps4.

Hi Chandrasekhar, I am currently working in Hyderabad and looking to open a gaming Cafe.. I just wanted to know whether have you already opened one? If so, could you please let me know how is the business and revenue turning up? As expected or low?

Another thing, if you haven’t set up a gaming cafe yet, then can you let me know the reasons which held you back from opening one?

Thank you in advance for your response.

Please suggest some games

I would like to know the statutory, Registration and GST related for a Gaming Lounge.

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How to write a business plan for a video games shop?

video games shop business plan

Writing a business plan for a video games shop can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a video games shop business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a video games shop?

What information is needed to create a business plan for a video games shop.

  • What goes in the financial forecast for a video games shop?
  • What goes in the written part of a video games shop business plan?
  • What tool can I use to write my video games shop business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a video games shop business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your video games shop. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your video games shop to be in the next three to five years.

Once you have a clear destination for your video games shop, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your video games shop's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your video games shop, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your video games shop has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your video games shop, let's delve into the necessary information needed to craft an effective plan.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The Business Plan Shop's Business Plan Software

Writing a video games shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a video games shop

Carrying out market research before writing a business plan for a video games shop is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that customers are increasingly looking for games with high-definition graphics, as console technology improves. Similarly, you might uncover that customers are interested in games that offer an immersive, interactive experience, which could indicate a surge in virtual reality games.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your video games shop.

Developing the marketing plan for a video games shop

Before delving into your video games shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a video games shop

Whether you are at the beginning stages of your video games shop or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A video games shop might incur staffing costs such as salaries for employees, as well as costs for equipment like computers and gaming consoles. They might also need to pay for internet access, furniture, and other supplies. Additionally, they might need to cover costs for marketing and advertising to reach potential customers.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your video games shop.

What goes into your video games shop's financial forecast?

The objective of the financial forecast of your video games shop's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a video games shop are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a video games shop shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a video games shop business plan

Ideally, your video games shop's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established video games shop. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your video games shop

The balance sheet for a video games shop is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a video games shop business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your video games shop's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your video games shop's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a video games shop shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a video games shop business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your video games shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a video games shop.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a video games shop business plan

Having this table helps understand what costs are involved in setting up the video games shop, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a video games shop business plan is understood, let's focus on what goes into the written part of the plan.

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The written part of a video games shop business plan

The written part of a video games shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a video games shop business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your video games shop's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your video games shop, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your video games shop business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your video games shop, you may focus on the potential for growth and success. You could talk about the area's population size and its proximity to larger cities, which could make it easier to draw in customers. You might also mention the demographics of the area and its potential for attracting video game enthusiasts, such as its access to transportation and the presence of other businesses that could increase foot traffic. Ultimately, the goal is to demonstrate the potential for a successful and profitable video games shop in the area.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your video games shop might offer customers the latest video game consoles and games, pre-owned games and consoles, and accessories such as headsets, controllers and charging docks. All of these products provide customers with the opportunity to choose and purchase the best gaming options for their needs, allowing them to get the most out of their gaming experience. Additionally, your shop could offer repair services, allowing customers to get their damaged devices fixed and back in tip-top shape.

4. The market analysis

When outlining your market analysis in the video games shop business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your video games shop, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your video games shop targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include young adults aged 18-24. This demographic typically has disposable income and enjoys playing video games. As such, they are likely to be interested in the latest gaming releases, hardware, and gaming accessories.

In the competition subsection, introduce your main competitors and explain what sets your video games shop apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your video games shop.

5. The strategy section

When you write the strategy section of your video games shop business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your video games shop may face the risk of theft. You could experience a break-in and have your inventory stolen, or shoplifting from inside the store. Additionally, your shop might face the risk of a cyber attack. Hackers could gain access to your website or online store, which could lead to the theft of customer data and financial information.

6. The operations section

The operations of your video games shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your video games shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as physical video game discs and consoles. These could be valuable items to the shop, and likely have been acquired at cost and can be sold on for a profit. Additionally, the shop might have digital intellectual property such as access to game codes or downloadable content that customers could purchase to enhance their gaming experience. These could bring in additional revenue and provide an extra service to customers.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a video games shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my video games shop's business plan?

There are two main ways of creating your video games shop business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your video games shop's business plan

Using online business planning software is the most efficient and modern way to write a video games shop business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your video games shop's business plan

Outsourcing your video games shop business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your video games shop business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your video games shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a video games shop business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my video games shop business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a video games shop business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your video games shop and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your video games shop business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a video games shop? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How To Start A Online Gaming Business

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Introduction

Welcome to the exciting world of online gaming business! With the growing popularity of gaming, now is a great time to start your own online gaming business and tap into this thriving industry. Whether you’re a passionate gamer or a savvy entrepreneur looking for a lucrative venture, this guide will provide you with essential steps to kickstart your online gaming business.

Gone are the days when gaming was limited to consoles and PCs. The rise of smartphones and high-speed internet has opened up a whole new world of possibilities for gamers. People of all ages and backgrounds are now immersing themselves in online gaming , creating a massive market with endless opportunities.

Starting an online gaming business can be a rewarding and profitable endeavor, but it requires careful planning and execution. From finding your niche to monetizing your business, each step plays a crucial role in your success. In this guide, we will walk you through the essential steps to help you launch your online gaming business smoothly.

Before diving into the specifics, take a moment to envision the type of online gaming business you want to create. Are you interested in casual mobile games, multiplayer online battle arenas (MOBAs), or virtual reality (VR) gaming experiences? Understanding your passion and goals will guide you in building a unique and engaging gaming platform that resonates with your target audience.

As you navigate the world of online gaming, it is important to stay adaptable and keep up with the latest trends and technologies. The gaming industry is constantly evolving, and as a business owner, it’s crucial to stay ahead of the curve to provide your users with innovative and exciting gaming experiences.

Now, let’s begin our journey and explore the key steps to successfully start your own online gaming business. From finding your niche to marketing strategies, we have got you covered. So grab your controller, put on your thinking cap, and let’s dive into the world of online gaming business!

Finding Your Niche

When starting an online gaming business, one of the first and most important steps is to find your niche. The gaming industry is vast and highly competitive, so identifying a specific target audience or genre will help you stand out and attract dedicated players.

To find your niche, consider your own gaming preferences and expertise. Are you passionate about action-packed RPGs, strategy games, puzzle games, or casual mobile games? Identify the genre that resonates with you the most, as this will not only keep you motivated but also allow you to better understand the needs and desires of your target audience.

Additionally, conduct market research to uncover untapped niches or gaps in the gaming industry. Look for trends, popular gaming genres, and emerging technologies that can set your online gaming business apart. Are there any niche communities or specific demographics that are currently underserved? By identifying these opportunities, you can tailor your gaming platform to cater to specific interests or preferences.

It’s important to strike a balance between meeting a market demand and pursuing your passion. While it’s tempting to jump on the bandwagon of the latest gaming trend, it’s equally crucial to build a business around something you genuinely enjoy. This passion will be reflected in your games and resonate with your target audience.

Once you have identified your niche, you can start brainstorming unique game concepts and innovative features that align with your target audience’s interests. Consider what sets your games apart from the competition. Do you offer a more immersive experience, innovative gameplay mechanics, or captivating storytelling? Finding your unique selling point will help you stand out in a crowded market.

Remember, finding your niche is an ongoing process. Stay connected with your audience, gather feedback, and adapt to their changing preferences. By continuously refining your niche and catering to the needs of your target audience, you can build a loyal and engaged player base.

In the next section, we will delve into understanding your target audience to create games that resonate with them. Let’s continue our journey towards launching and growing a successful online gaming business!

Understanding Your Target Audience

In order to create successful games and build a thriving online gaming business, it is essential to have a deep understanding of your target audience. By knowing your players’ demographics, preferences, and behaviors, you can tailor your games and marketing efforts to attract and retain a loyal user base.

Start by conducting market research and gathering data on your target audience. Identify the age group, gender, and geographical location of your potential players. Consider their gaming habits, such as their preferred gaming platforms, game genres, and playing frequency. This information will help you create games that cater to their specific needs and interests.

Additionally, engage with your target audience through surveys, focus groups, and social media platforms. This direct interaction allows you to gain valuable insights into their motivations, desires, and pain points when it comes to gaming. By listening to their feedback and incorporating their suggestions into your game development process, you can create a more engaging and captivating gaming experience.

Understanding the psychographics of your target audience is equally important. Psychographics encompass the attitudes, values, and lifestyle characteristics of your players. For example, do they prefer competitive multiplayer games, or are they more interested in casual and relaxing gameplay? Are they seeking challenging experiences or games that provide escapism and entertainment? By aligning your game features and marketing messages with their psychographic profile, you can better connect with your players on an emotional level.

As you gather data and insights about your target audience, create player personas to represent different segments of your user base. These personas are fictional representations of your ideal players, complete with their demographics, gaming preferences, and pain points. By referring to these personas during the game development process, you can ensure that your games align with the needs and preferences of your target audience.

Regularly analyze the data and feedback you collect to keep up with any changing trends or shifts in your audience’s preferences. Stay proactive and adapt your gaming strategies accordingly to cater to their evolving needs.

By understanding your target audience and creating games that resonate with them, you can foster a loyal and engaged player community. In the next section, we will discuss the importance of creating a solid business plan to guide your online gaming business to success. Let’s continue our journey!

Creating a Business Plan

When starting an online gaming business, a well-structured and comprehensive business plan is crucial for guiding your path to success. A business plan serves as a roadmap, outlining your goals, strategies, and financial projections. It provides a clear direction for your online gaming business and enables you to make informed decisions along the way.

Start by clearly defining the vision and mission of your online gaming business. What do you aim to achieve, and what sets your business apart from competitors? This sets the foundation for your entire business plan and helps you stay focused on your goals.

Next, conduct a thorough market analysis to gain insights into the gaming industry and your competitors. Identify key market trends, target audience demographics, and analyze your competition’s strengths and weaknesses. This analysis will provide valuable information to help you position your online gaming business effectively in the market.

Develop a detailed marketing and sales strategy within your business plan. How will you attract and acquire new players? What channels will you use to promote your games and platform? Determine your pricing model and consider any unique marketing tactics that will set your business apart.

The financial aspect of your business plan is crucial for understanding the financial viability and sustainability of your online gaming business. Include a comprehensive revenue model that outlines the various streams of income, such as in-app purchases, advertising, subscriptions, or licensing deals. Estimate your expenses, including game development costs, website maintenance, marketing expenses, and any staff or outsourcing costs.

Investors and financial institutions often require a financial forecast to assess the potential return on investment. Develop a detailed financial projection, including revenue and expense projections, cash flow analysis, and break-even analysis. This will showcase the profitability and growth potential of your online gaming business.

In addition to financials, consider the organizational structure and staffing requirements of your online gaming business. Determine the key roles and responsibilities and create an organizational chart that illustrates the hierarchy and reporting structure. This will help identify any skill gaps and inform your hiring strategy as your business grows.

Lastly, revisit and update your business plan regularly. The gaming industry is constantly evolving, and your business plan should reflect any changes in the market or your strategic direction. Regularly assess your goals, performance metrics, and make necessary adjustments to stay on track.

A well-crafted business plan provides a solid foundation for your online gaming business, ensuring that you have a clear vision, understand your market, and have a roadmap for success. In our next section, we will discuss the process of choosing the right gaming platform for your online gaming business. Let’s continue our journey!

Choosing the Right Gaming Platform

Choosing the right gaming platform is a critical decision when starting your online gaming business. The platform you select will not only determine the user experience but also impact your game development process, distribution, and revenue potential. Consider these factors to make an informed choice.

First, identify the target devices and platforms that align with your target audience. Determine whether your games will be developed for mobile devices, consoles, PCs, or a combination of these platforms. Each platform has its pros and cons in terms of user reach, technical capabilities, and monetization options.

Mobile gaming has seen tremendous growth in recent years, with a large and diverse user base. It offers easy accessibility and the potential to reach millions of players worldwide. However, mobile gaming space is highly saturated, making it challenging to stand out among the competition.

Console gaming, on the other hand, offers more powerful hardware and immersive gameplay experiences. It targets a specific audience of gamers who prefer playing on dedicated gaming consoles. Consider the popularity of different consoles and their target demographics to ensure your games are compatible with the right devices.

PC gaming provides a vast and diverse user base, with a wide range of gaming genres and customization options. It offers the flexibility to distribute your games through various platforms such as Steam, Epic Games Store, or your own website. Keep in mind that PC games may require higher development and compatibility considerations.

In addition to the platform, consider the monetization options available. Will you offer free-to-play games with in-app purchases, paid games, or a combination of both? Research the revenue models prevalent on the chosen platform and analyze how they align with your business goals.

Furthermore, evaluate the technical requirements and resources needed for each platform. Mobile game development typically requires knowledge of iOS and Android development, while console and PC games may involve more advanced programming skills and hardware compatibility considerations.

Consider the ecosystem and community associated with each platform, as they play a crucial role in reaching and engaging players. Evaluate the user acquisition and marketing options available within each platform to ensure you can effectively promote your games and attract new players.

Finally, keep an eye on emerging platforms and technologies. Virtual reality (VR), augmented reality (AR), and cloud gaming are gaining traction and present new opportunities for innovative game experiences. Assess their potential and consider their compatibility with your game concepts and target audience.

Choosing the right gaming platform for your online gaming business is a pivotal step that will shape the future of your games and determine your market reach. In the next section, we will explore the process of building a website to showcase and distribute your games. Let’s continue our journey!

Building a Website

In today’s digital landscape, a professional and user-friendly website is essential for your online gaming business. It serves as the central hub for showcasing your games, engaging with players, and driving conversions. Here are the key steps to building an effective website for your gaming business.

First, define the purpose and goals of your website. Is it primarily for game promotion, community engagement, or both? Determine the main functionalities and features you want to incorporate, such as game trailers, download links, blog or news section, forums, and social media integration.

Consider the design and user experience of your website. Create an appealing and immersive visual interface that aligns with your brand and game aesthetics. Ensure the website is easy to navigate and intuitive, allowing users to find information and access your games with ease.

Choose a suitable content management system (CMS) or website building platform. There are numerous options available, such as WordPress, Wix, or Squarespace, each with its own features and customization capabilities. Select a platform that offers flexibility, scalability, and suits your level of technical expertise.

Create engaging and compelling content for your website. Include detailed information about your games, including screenshots, gameplay videos, and descriptions. Provide an overview of your team, development process, and any unique selling points. Incorporate testimonials or reviews to build trust and credibility with potential players.

Optimize your website for search engines to improve visibility and organic traffic. Perform keyword research and incorporate relevant keywords throughout your website content, meta tags, and image alt text. Ensure your website is mobile-friendly, as an increasing number of players access gaming websites from their smartphones or tablets.

Implement user registration and login functionality if you want to build an online gaming community. This allows users to create accounts, track their progress, and interact with other players. Utilize strong security measures to protect user data and prevent unauthorized access.

Integrate social media buttons and sharing options to encourage players to share your games and website content with their networks. This can help increase your online visibility and attract more users to your website.

Regularly update and maintain your website to keep it current. Add new games, blog posts, or news updates to keep players engaged and encourage repeat visits. Monitor website analytics to track user behavior, identify areas for improvement, and make data-driven decisions.

Lastly, ensure that your website is visually appealing and optimized for different screen sizes and devices. Test its loading speed and usability to provide a seamless experience for your visitors.

A well-designed and user-friendly website is vital for showcasing your games and engaging with your audience. In the next section, we will dive into the process of developing engaging game content for your online gaming business. Let’s continue our journey!

Developing Engaging Game Content

When it comes to your online gaming business, creating engaging game content is paramount to attracting and retaining players. The content you develop sets the foundation for the gaming experiences you offer and determines how players interact with your games. Here are some key factors to consider when developing game content that captivates your audience.

First and foremost, prioritize gameplay. Engaging gameplay mechanics are the heart and soul of any successful game. Whether it’s an action-packed adventure or a thought-provoking puzzle, ensure that your games provide enjoyable and immersive experiences that keep players coming back for more.

Focus on creating compelling narratives. Storytelling can greatly enhance the player’s immersion and emotional connection to the game. Develop intriguing characters, gripping plots, and branching storylines that allow players to shape their own journey within the game world.

Design visually stunning graphics. High-quality visuals not only make your games more aesthetically pleasing but also help create a memorable experience for players. Invest in professional artists or graphic designers to create visually appealing environments, characters, and special effects.

Aim for diverse and challenging gameplay. Provide a variety of game modes, levels, and objectives that cater to different player preferences and skill levels. Incorporate elements of strategy, teamwork, and problem-solving to engage players and keep them engaged for extended periods of time.

Offer unique and innovative game mechanics. Stand out from the competition by introducing fresh and original gameplay ideas. Take risks and experiment with new concepts to surprise and delight your players. Innovation can help differentiate your games and attract a dedicated fan base.

Consider incorporating multiplayer features. Online multiplayer functionality allows players to connect and compete with others, creating a sense of community and fostering player engagement. This can be in the form of cooperative gameplay, competitive matches, or online leaderboards.

Regularly update your games with new content and features. Keep your games fresh by releasing regular updates, expansions, or downloadable content (DLC). This not only keeps existing players engaged but also attracts new players who are drawn to ongoing content support.

Implement player feedback. Listen to your players’ input and incorporate their suggestions and ideas whenever possible. Engage with your community through forums, social media, or in-game feedback systems. This not only shows that you value their opinions but also helps you better understand their needs and preferences.

Ensure a balanced difficulty level. Challenge your players without overwhelming them. Strive for a difficulty curve that gradually increases as players progress through the game, offering a sense of accomplishment and satisfaction.

Lastly, optimize your game performance. Smooth gameplay, minimal loading times, and bug-free experiences are crucial for player retention. Regularly test and optimize your games across different devices and platforms to ensure a seamless and enjoyable gaming experience.

By focusing on creating engaging game content, you can provide players with fulfilling experiences that keep them coming back for more. In the next section, we will explore various strategies to monetize your online gaming business. Let’s continue our journey towards building a successful gaming business!

Monetizing Your Online Gaming Business

Monetizing your online gaming business is an essential aspect of generating revenue and sustaining your operations. There are various strategies you can implement to monetize your games while providing value to your players. Here are some popular monetization methods to consider.

1. In-App Purchases (IAP): Offer players the ability to purchase virtual goods, premium features, or upgrades within your games. Implement a tiered pricing structure, providing options for both small and high-value purchases to cater to different player spending habits.

2. Advertising: Integrate advertising within your games as another source of revenue. Display targeted ads during gameplay or offer players the option to watch rewarded ads in exchange for in-game rewards or perks.

3. Subscription Model: Offer a subscription-based model where players pay a recurring fee to access exclusive content, features, or benefits. This model can provide a steady stream of revenue and encourage player loyalty.

4. Sponsorships and Partnerships: Collaborate with other brands or companies for sponsorships, product placements, or cross-promotions. These partnerships can provide additional revenue streams and help expand your reach to new audiences.

5. Merchandise and Physical Goods: Create and sell merchandise related to your games, such as t-shirts, collectibles, or accessories. This can appeal to dedicated fans and serve as a source of additional revenue.

6. Crowdfunding: Use platforms like Kickstarter or Patreon to gather support and funding from fans who believe in your games. Offer exclusive perks or early access to incentivize backers.

7. Licensing and Franchise Opportunities: Explore the possibility of licensing your game IP for use in other media, such as movies, TV shows, or merchandise. This can provide a significant revenue boost and increase brand exposure.

8. Esports and Tournaments: Organize competitive gaming tournaments or participate in the esports scene. Monetize through sponsorships, ticket sales, and advertising opportunities associated with these events.

When implementing monetization methods, ensure that they are balanced and considerate of the player experience. Players appreciate fair and transparent monetization practices that don’t disrupt gameplay or create a pay-to-win environment.

Regularly analyze your monetization strategies and adjust them based on player feedback and industry trends. Experiment with different approaches to find the right balance between generating revenue and providing value to your players.

Remember, player satisfaction and retention are crucial to long-term success. Focus on creating high-quality games and maintaining an engaged player community, as satisfied players are more likely to spend money and recommend your games to others.

In the next section, we will explore effective marketing strategies to promote your online gaming business. Let’s continue our journey towards building a successful gaming business!

Implementing Effective Marketing Strategies

Effective marketing is a crucial component in promoting your online gaming business and reaching your target audience. By implementing the right marketing strategies, you can increase brand visibility, attract new players, and foster player engagement. Here are some key marketing strategies to consider for your online gaming business.

1. Content Marketing: Create compelling and shareable content that showcases your games, such as gameplay videos, trailers, or behind-the-scenes development stories. Publish this content on your website, blog, social media platforms, and gaming forums to generate interest and buzz.

2. Social Media Engagement: Leverage popular social media platforms to connect with your target audience and build a community of dedicated players. Regularly post updates, engage in conversations, and share relevant content to keep players engaged and excited about your games.

3. Influencer Partnerships: Collaborate with popular gamers, streamers, or content creators who have a substantial following in your target audience. Encourage them to play and promote your games through live streams, reviews, or let’s play videos. This can significantly boost your game’s exposure and attract new players.

4. App Store Optimization (ASO): Optimize your game listings on various app stores to increase visibility within relevant searches. Use strategic keywords, engaging descriptions, and appealing screenshots to attract potential players.

5. Community Building: Foster an active and inclusive community of players by providing forums, social media groups, or dedicated Discord servers. Encourage player interactions, organize events, and acknowledge and reward player contributions and achievements.

6. Public Relations (PR): Work with gaming media outlets, bloggers, and journalists to generate buzz about your games. Send press releases, offer review copies, and provide exclusive content to generate coverage and build anticipation amongst the gaming community.

7. Cross-Promotion: Collaborate with other game developers to cross-promote your games through in-game advertisements, sharing player bases, or joint marketing campaigns. This can expose your games to new audiences and increase visibility.

8. Paid Advertising: Utilize targeted online advertising platforms, such as Google Ads or social media ads, to reach a wider audience. Carefully craft your ad campaigns with attention-grabbing visuals, compelling ad copy, and effective targeting to maximize conversions.

9. Referral and Loyalty Programs: Encourage players to refer your games to their friends by offering rewards or bonuses for successful referrals. Implement loyalty programs that reward players for their commitment and engagement with exclusive in-game content or discounts.

10. Collaboration with Game Events: Participate in gaming conventions, conferences, or exhibitions to showcase your games and engage with the gaming community. This can create valuable networking opportunities and generate interest in your games.

Regularly evaluate and adjust your marketing strategies based on data analytics, player feedback, and industry trends. Keep up-to-date with the latest marketing techniques and emerging platforms to stay ahead of the curve.

Remember, building a strong brand reputation and fostering positive player relationships are key to long-term success. Prioritize player satisfaction and continuously deliver high-quality gaming experiences to establish a loyal and engaged player base.

In our next section, we will discuss the importance of providing support and maintenance for your users. Let’s continue our journey towards building a successful online gaming business!

Providing Support and Maintenance for Your Users

Providing excellent support and maintenance for your users is essential for the long-term success of your online gaming business. By offering reliable assistance and staying proactive in addressing user issues, you can enhance user satisfaction, retain players, and build a strong reputation within the gaming community. Here are some strategies to consider when it comes to support and maintenance for your users.

1. Responsive Customer Support: Establish a dedicated customer support team or utilize helpdesk software to promptly respond to user inquiries, feedback, and technical issues. Offer multiple channels for users to reach out, such as email, live chat, or a support ticket system.

2. Community Forums and Knowledge Base: Create an easily accessible and comprehensive knowledge base or FAQ section on your website. Encourage users to help one another by participating in community forums where players can share their experiences, provide tips, and seek assistance.

3. Regular Software Updates: Stay proactive in software maintenance by releasing regular updates and patches to address software bugs, security vulnerabilities, and improve gameplay balance. Communicate these updates to your users to keep them informed about the progress and improvements being made.

4. Transparency and Communication: Maintain transparent communication with your users regarding any known issues, upcoming features, or development progress. Engage with your community through social media updates, newsletters, and in-game notifications to keep them informed and involved.

5. Player Feedback Integration: Actively listen to and integrate player feedback into future updates and game improvements. Provide players with avenues for sharing their suggestions and implement changes based on their input. This not only helps improve the gaming experience but also fosters a sense of ownership among the players.

6. Proactive Bug Testing and Quality Assurance: Prioritize thorough bug testing and quality assurance processes during game development. Invest in professional testers or establish a beta testing community to identify and fix issues before they reach the end-users. This helps deliver a smoother and more enjoyable gaming experience for your players.

7. Regular Server Maintenance: Ensure that your game servers are well-maintained and optimized for performance. Regularly monitor server health, conduct stress tests, and address any connection or latency issues to provide a smooth online multiplayer experience for your users.

8. Player Engagement Initiatives: Encourage player engagement and loyalty by organizing in-game events, competitions, and rewards programs. Provide incentives for players to remain active, such as exclusive in-game items or discounts. Regularly communicate with your players and make them feel valued and connected to your gaming community.

9. Continuous Performance Optimization: Monitor and optimize the performance of your games on various platforms and devices. Regularly evaluate loading times, responsiveness, and overall gameplay experience to keep your games running smoothly and free of technical issues.

10. User-Generated Content Support: Nurture and support user-generated content creation, such as mods, custom levels, or skins. Provide guidelines, tools, and platforms for players to share and showcase their creations, fostering a vibrant and engaged player community.

By prioritizing user support and maintenance, you can foster a positive user experience, gain player loyalty, and build a strong reputation in the gaming industry. In our next section, we will conclude our journey with a brief recap of the key steps to starting and growing a successful online gaming business.

Congratulations! You have reached the end of our journey towards starting and growing a successful online gaming business. Throughout this guide, we have explored essential steps and strategies to help you establish a thriving presence in the exciting world of online gaming.

We began by emphasizing the importance of finding your niche in the gaming industry and understanding your target audience. By identifying your passion, conducting market research, and engaging with your audience, you can create games and experiences that resonate with your players.

Creating a solid business plan is crucial for guiding your path to success. By defining your vision, understanding the market landscape, and mapping out your strategies, you set yourself up for long-term growth and profitability.

Choosing the right gaming platform is a pivotal decision that impacts user experience, game development, and revenue potential. Consider the preferences and behaviors of your target audience, and select the platforms that align with your goals and game concepts.

Building a user-friendly website is essential for showcasing your games and engaging with your audience. Pay attention to design, user experience, and search engine optimization to ensure your website attracts and retains players.

Developing engaging game content is at the core of your online gaming business. Focus on captivating gameplay, compelling storytelling, stunning visuals, and innovation to provide memorable experiences for your players.

Monetizing your online gaming business allows you to generate revenue and sustain your operations. Explore various strategies, such as in-app purchases, advertising, subscriptions, and partnerships, while balancing player satisfaction and fair monetization practices.

Implementing effective marketing strategies helps you promote your games, reach your target audience, and build a strong brand reputation. Leverage content marketing, social media engagement, influencers, and other marketing tactics to maximize your game’s exposure.

Supporting and maintaining your users is crucial for user satisfaction and loyalty. Provide responsive customer support, release regular updates, communicate transparently, and integrate player feedback to ensure a positive user experience.

As you embark on your journey in the online gaming industry , remember that continuous learning and adaptation are key. Stay up-to-date with industry trends, engage with your community, and remain passionate about creating exceptional gaming experiences.

Now, armed with the knowledge and strategies from this guide, it is time for you to turn your passion for gaming into a thriving online gaming business. Good luck, and may your games bring joy and excitement to players around the world!

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In-Depth Guide to Create a Business Plan for Video Game Studio

  • Last Modified: February 24, 2023

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This article will first discuss the motivations and advantages of having a business plan. If you’re launching your first game, then a business plan might not be necessary now. Then, the main sections of a business plan will be detailed and examples of a fictitious studio will be given (in green).

Throughout this guide we cite a fictional video game studio for ease of reading, but all of the entrepreneurial and management mechanics explained are just as relevant and useful for a self-employed person, for an informal group of devs or for any industry organization that does not necessarily see itself as a studio yet. Each plan business is different. This guide is an example of a structure and should be modified based on the reality of your studio and projects.

Table of Contents

You might not need a business plan  now.

Before starting, I must warn you. A well-crafted business plan can be a valuable tool for your video game studio as you navigate the growth of your business, but it is not always essential, especially for indie game developers launching their first game. Most of the time, I recommend to start building a pitch instead of full-fledged business plan. This article will help you to do so: Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers .

(If you are still not sure, my contact info are at the very bottom of this page.)

What is a Business Plan in a Video Game Studio Context

A business plan is an essential tool for setting goals and outlining a clear path to achieve them in the context of your video game studio. As the owner or founder of a video game studio that has already launched a first video game, I understand that you are looking for advice on how to create a comprehensive and compelling business plan. The plan not only showcases your game(s) but provides a comprehensive overview of your company, team, resources, finances, marketing strategies, player community, operations, and development processes.

The purpose of a business plan is to present a clear and concise picture of your studio, from its past and current operations to its future plans. It’s an opportunity for you to showcase your vision and drive to potential investors, partners, and stakeholders, demonstrating that you have a solid understanding of your industry and market, as well as the skills and resources necessary to achieve your goals.

Why  and When a Video Game Business Plan

As the owner/founder of a video game studio, you may find yourself considering the creation of a business plan at various stages of your business journey. Whether you’re just starting out or have already launched your first game, a well-crafted business plan can help bring clarity and focus to your future plans and projects. Here are some benefits you can expect to gain by creating a business plan:

  • Ensure a strong start for your business
  • Clearly define your short, medium, and long-term goals
  • Attract investors or launch a successful crowdfunding campaign
  • Build credibility with partners and employees
  • Streamline your development process and manage operations efficiently
  • Secure publishing partnerships
  • Hire top talent, like an executive director or key employees
  • Explore opportunities for acquiring or merging with other businesses

Executive Summary

The executive summary is an important section of your business plan. It provides a condensed overview of the entire plan, including the financial appendices, in a one-page format. This section is usually written last, after all other sections are complete.

For your convenience, I have included examples in this guide that use a fictional video game studio (Emperor’s Studio) and its first game (Empy). Y ou will find these examples written in this color.  If you want the .docx template, simply use the contact form at the bottom of this page to request it from me.

Business Overview

In this section, we give an overview of the current business and its past.

Introduction

Start with an introduction paragraph and explain how the studio was founded (if applicable). Describe your tasks, those of your partners and employees if you have any.

Emperor’s Studio is currently managed by two people. Founder 1 & Founder 2 are longtime partners in the game development industry who strive to keep the gameplay, fun and quality at the highest level in their games. The business is a small indie game studio based in [a city]. Founder 2 is the main programmer, developer, and designer while Founder 1 is the concept and pixel artist, scenario writer and community manager.

The company focuses on combining video games, comics with the interactivity and interconnectivity of an ever-expanding multimedia universe called the Empy’s World. The studio released its own previous game on Steam and have collaborated with many [other businesses and influencers] on projects such as [project’s names].

Management team / Our team

Take care to present your team from its best angle. Describe the professional experience of each member and the detailed responsibilities within the studio

Be consistent with the CV of each member and his Linkedin, because these are details that could be verified later by future investors or partners.

A photo of you, your group and your colleagues will make the document warmer. After all… other humans will read you!

A Word From Us

When possible, we suggest that entrepreneurs write a personal message (maximum 100 words) to further personalize the business plan. This is the kind of inspirational and public message that could be found in the “About us” section of your website.

Business Ownership & Structure 

Specify whether it is an incorporation, a general partnership, a single self-employed worker, etc. 

If applicable, what is the structure of the company’s shares? If you anticipate that the latter will be subject to change in the near future, you can indicate it.

If you don’t know yet, a good start to understand the best structure could start by reading the Wikipedia List of legal entity types by country or to do a quick Search on Google with “Business Structure + [your country]”. Most country have an article about this subject on their website (look for .gov website). 

Emperor’s Studio is registered as a limited liability company (LLC) and is 50% owned by Founder 1 and 50% by Founder 2.

Collaborations / partnerships

Have you collaborated with other companies, studios or artists? Whether it is a contract that you have awarded to others or work for which you have been commissioned, in both cases, it is relevant to explain it.

Collaborator 1 is a veteran book cover and sequential artist who has been working with us since 20xx on Project 1 to help develop our artistic vision. Collaborator 2 and 3 are experienced pixel artists that we have worked with on since 20yy. Collaborator 4 is a skilled and versatile musician that has been able to adapt and implement the audio vision that we wish to execute within our games.

Key planned hires

Explain the type of employee you will need to hire in the near future. Detail each profile sought.

Previous games and collaborations 

Showcase your already launched games. If you have collaborated on the development and release of a game, it is relevant to present it as well, without forgetting to explain how your studio was involved in it.

Current Development : Empy

( empy is the name of the fictional game).

Talk about the current development. If it is not started but you have plans or an idea of ​​the main aspects that will make it up, demonstrate them.

Some aspects that could be mentioned:

  • Progression
  • Preview Video (trailer)
  • Player Experience
  • Your future gaming community, but rather briefly, as this section will be scrutinized in much more detail in the sections that follow.
  • A website for this game

Other merchandise

If you are going to create and sell promotional merchandise, it would be a good idea to indicate so. For example:

If you have a visual elements, it’s perfect to show them.

Market Analysis

This section presents and analyzes the market. It is very useful if you plan to present it to potential investors or partners who are not in the same industry as us. It allows you to define trends that are specific to your game / studio, for example, a specific game category such as Survival RPGs .

Global Video Game Market

The global video game market value was estimated at xxx USD for the year yyyy. It is also estimated that the market will reach zzz gamers in yyyy and a market value of xxx USD.

Industry Trends

As the owner/founder of a video game studio, it’s important to keep a pulse on the industry trends that may impact your business. In the “Industry Trends” section of your business plan, you should aim to provide a comprehensive overview of the current state of the video game industry, including market size, key players, and any significant trends or shifts that are likely to affect your game(s) and target customers.

Make sure to provide data and research to support your claims, such as industry reports or data from trusted sources. This will demonstrate to potential investors and stakeholders that you have a deep understanding of the industry and that you have taken the time to thoughtfully consider the competitive landscape.

I recommend reading this article I wrote about tools that can help searching video game market data for market size and trends.

RPG & Survival RPG

Survival games encourage the exploration of an open world and keep the survival parts of these games a central aspect of the player’s experience, while in RPG, the player controls the actions of a character immersed in some well-defined world .

Based on market research made from X games available on Steam, Y are tagged both as a RPG and a survival game. 

(Include all your sources)

Competition analysis

It’s important to understand the market environment you’ll be operating in, which includes not only supply and demand but also the competition. That’s why in your business plan, it’s crucial to analyze your direct competitors – studios that have already released or are planning to release a game similar to yours. This will give you a better understanding of the products and development studios in your market.

RPG + Survival Games

Among the best rated games having both RPG and Survival tags, we can find:

  •     Yuppie Psycho
  •     Darkwood
  •     Don’t Starve
  •     World of Horror
  •     Terraria
  •     FTL: Faster Than Light
  •     Starbound
  •     The Riftbreaker: Prologue
  •     Risk of Rain
  •     The Binding of Isaac
  •     Fallout Series
  •     STALKER: Call of Pripyat
  •     Dig or Die
  •     Foraging
  •     Craft In Abyss

Development Studios

The company anticipates moderate competition from development studios of all sizes specializing in Survival RPG game development.

The table below present notable studios that have released at least one game of this genre.

This is where we get into the nitty-gritty details of your plan. I believe that all of the following sections are critical to your success, as they will outline exactly how you plan to achieve your goals. These sections will likely be the focus of discussions and questions with your readers.

Development Schedule and Budget

In this section, you will want to detail the projects you are currently working on or plan to work on soon. Start with a high-level overview and then break down each project into smaller, more manageable parts, providing time estimates for each step.

Milestones (Tied to the Development Schedule)

This section is similar to the previous one, but focuses on milestones that are not directly related to the development process.

  • Create a detailed plan for communication, presence and visibility on the company’s social networks, but also through influencers.
  • Create a detailed budget explaining the allocation of funds for each of the projects and subprojects required for the development of the game.
  • Setup accounting ledgers
  • Plan the necessary hiring and projects (if required)
  • Create a detailed budget
  • Month 1: Start of development
  • Game Development / Project / Hiring Milestones
  • Half of year 2: game launch
  • Net sales of 270K$ during year 2 
  • First 1,000 positive reviews during year 3
  • Net sales of $ 2.6M$ during year 3

Technology, Software and Tools

This part allows you to list the software, technologies and tools that you use.

Location & Facilities

Indicate your offices and premises if applicable and if you think this would be relevant for the reader. For example, to explain a future business expansion, you can indicate the number of square feet as well as the price of the rent.

We plan to move into a room of approximately xxx square meters very soon, which will cost YYY $ per month. This new space will allow us to carry out the expansion we desire, to hire staff and for everyone to work and meet physically.

Distribution and Sales Plan

As the owner of a video game studio, it’s crucial to have a clear plan for distributing and selling your games. Whether you choose to sell your games exclusively through online distribution platforms like Steam or through physical merchandise, it’s important to outline the details in this section.

If your sales model is entirely digital, simply state that fact in this section. But if you also plan to sell physical products, such as collectibles, you can use this section to explain your approach.

Regardless of your distribution and sales channels, be sure to include the selling price of your game and any other products you offer in this section of your business plan.

Empy will be on sale exclusively through the Steam platform at a price of 19.99 US.

merakist-jyoSxjUE22g-unsplash

Marketing Plan

marketing plan is a pillar for the success of your business, and in some cases, it may be wise to start with this section before moving on to the rest of your business plan.

The marketing plan section should answer the question, “How do I market my game?” by covering traditional marketing tactics and personalizing them to the video game industry. This section will summarize your marketing objectives, which will be detailed further below.

It’s worth noting that marketing is often the reason why many game developers fail to reach their goals. To ensure that your marketing plan is as comprehensive as possible, you may consider reading our guide “ Indie Video Game Marketing Plan: Stand Out in a Crowded Marketplace ” in parallel with working on this section of your business plan.

Marketing Objectives

We summarize here the objectives of the marketing plan which will be detailed below.

Emperor’s Studio ‘marketing objectives are to:

  • Solidify brand identity as a notable studio in the specific genre of Survival-RPG
  • Secure sales of the games and products
  • Highlight the company’s commitment to continuous product improvements that meet the specific needs of its community and customers
  • Increase and maintain the number of players within the community of Emperor’s Studio
  • Start and increase the fan email list

Video Game Marketing Campaign Strategy

To effectively reach as many players as possible and achieve a successful return on investment, your marketing strategy should take into account multiple aspects.

A strong website will showcase your latest news, provide text content and articles that help you stand out in search engines for your games and products, and serve as a hub for press releases. By doing so, bloggers, journalists, and media outlets will have access to all the information they need to spread the word about your games.

To break down your marketing strategy into manageable parts, consider dividing it into three categories: pre-launch, launch day, and post-launch.

gaming shop business plan

Pre-release marketing tactics

Explain the marketing efforts you plan to make before the game launches. Ideas include:

Steam store page, tags and notification. 

  • Developer announcements. 
  • Steam Store Widget. 
  • Localization (Languages ​​and translation). 
  • ‘Coming soon’ Steam Page. 

Connect with Steam Curators

Valve published a 30 minute video about Building Your Store Page and Publishing Your Application.

This explain how to setup your store and game pages. Their graphical assets template can be found here .

For each studio’s game that will be released on Steam, including Empy, a page for the game will be created before the game is released. It will contain all the information that identifies the game, three screenshots and its characteristics so that it can be discovered by the gaming community, including thematic, gameplay, art style, and sub-genres. The potential customers can add it to their Wishlist and steam will notify them when it will be released and available to purchase. The potential customer will also be notified if the game is discounted and she / he has not purchased it yet at that moment.

Developer announcements

Announcements will be made from the website, but also through the Steam system, to share the progress that is gradually leading to the big day of the launch. It’s a way to create and maintain the “hype” before its release, and to be able to interact with the community that is interested in it.

Steam Store Widget

Steam provides a way for developers to integrate a widget into their website that displays a short description of the game and links to the Steam purchase page. When the latter has not yet been released, we can then see the “Add to Wishlist” options and this becomes a way of quickly creating a link when a potential player goes to the website with her / his Steam Wishlist, thus strengthening his commitment to the purchase.

Language and translation (localization)

All dialogues will be in json for easy translation. Thus, the game benefits from increased visibility towards players speaking one of the languages ​​into which the game will be translated. Thus, by considering all non-English speaking players who represent 58% of Steam users , Emperor’s Studio is strengthening its place in the market and securing market share that is impossible otherwise.

‘Coming soon’ Steam Page

A “Coming Soon” page will be created so that the game can appear in the steam search and that players can add the product to their Wishlist. Then they will be notified on the launch day.

Emperor’s Studio will contact Steam curators from the platform’s already integrated tools that allow 100 curators to be offered keys for their members to review the game. Therefore, the company will carefully choose the best 100 curators who have the best profile and audience aligned with Empy.

Release Day Marketing

Explain the marketing efforts you plan to deploy the day the game’s launch.

When the studio will launch its games, the official Emperor’s Studio Twitch channel will be live and broadcast a playthrough. In order to accentuate this hype, the company will sponsor influencers to play live on their own Twitch channel as well.

After Launch Marketing

Explain the marketing efforts you plan to deploy after launching the game. Here are some ideas:

Steam Organic Visibility

  • Influencers campaigns (read our Ultimate Indie Game Guide to Influencers)
  • Social media & Advertising
  • Game festivals (PAX)

Emperor’s Studio is aware that the launch of the game is not the finish line, but rather the start line. All the work and planning done previously will allow better visibility and launch of the game and will also facilitate the progress of the next marketing efforts below.

Steam wrote in its developer documentation that when a game is successful, it could be shared on the platform’s main page. We therefore speak of the principle of “organic visibility”. Concretely, the sections on Steam are as follows:

  • News and trends
  • Top Sellers
  • Promotions (when activated)
  • Friends news feeds when the purchase of the game is made, screenshots are shared and achievements earned
  • The discovery queue

In addition, for each major update, if there is any, the studio will create and share its patch note with the Steam community in order to benefit from increased visibility of the platform, which Steam sometimes calls “Update Visibility Rounds”.

Beyond all this, a “standard” visibility is offered through the Steam catalog based on the tags and style of each studio game.

Connect with Indie Games Influencers (on Youtube, Twitch, Facebook Gaming…)

The number of unique channels streaming on Twitch reached 10.6 million in 2020 (Q3) while 913,000 unique channels streamed to YouTube Gaming the same year  [1] , reaching 100 billion hours of video game content watched on the platform.  [2] Therefore, among the highest marketing priorities of the studio are the promotional campaigns that will be carried out by some of these influencers for the studio, in the form of contracts and sponsorships. Emperor’s Studio will carefully select the channels that are most likely to contain an audience interested in the company’s games in order to obtain the best return on investment.

A comprehensive tactical plan could be developed to effectively execute this marketing aspect. This will include among other things the communication strategy with influencers (what will be presented and “how”), an exhaustive list of interesting influencers with information on their channel (to get in touch in a personalized way) and the follow-up method.

Social Media & Advertising

Social networks such as Facebook, Twitter, Twitch, Youtube and Discord, although they all have a slightly different function, are also a pillar of the marketing strategy at Emperor’s Studio. These social networks will serve to inform fans, interact with them through various means, promote products’ launch and consistently show presence to them over a long period of time, unlike live streaming with influencers whose goal will not be to give a long-term and multifaceted experience around the studio’s universe. Some social networks like Twitter, but also Facebook, can be used to communicate relevant information for the press and journalists in order to receive press coverage.

Again, a comprehensive tactical plan could be developed to effectively execute this particular marketing aspect. Marketing managers at Emperor’s Studio will use it to understand communication strategy, quantify objectives, perform analysis and control of various KPIs, and plan the release schedule.

Game Industry Events

Participating in industry events such as GDC, PAX and MomoCon Convention and many other is part of Emperor’s Studio ‘marketing strategy. This investment should help acquiring contacts, enhancing the brand reputation and increasing awareness among our audience (the gaming community).

A mailing list is one of the most intimate and solid ways to connect with fans in a studio. It also helps to get to know them better. With a good communication strategy in place, the studio will be able to use this powerful marketing tool in the long term. If you choose to adopt this strategy, indicate and explain it.

Intellectual Property

This section is often overlooked by business plan writers, but is sought after by readers, especially in a software development context. Future partners or investors want to know if you own the IP, and if so, what does it include in more detail.

Emperor’s Studio’s games are designed to ensure the protection of its revenue-generation potential and long-term sustainability of the business. The Company has developed an IP committee mandated to establish policy and guidelines surrounding IP application and access to confidential information. The IP strategy surrounds the software algorithm, networking and database design, game play and game design elements. Therefore, the storyline, characters, arts, music, and packaging design are copyrighted.

Key metrics (KPI)

In summary, Key Performance Indicators (KPI) are indicators that allow you to compare your studio’s results against set objectives or industry standards. KPIs can be marketing or operational in nature in order to measure performance, but they can also be associated with company finances.

Each KPI can be further developed in the plans concerning them and by the person responsible according to the strategies and objectives evolving over time, but while keeping a modest number of KPIs so that they remain effective, meaningful and SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).

In the case of Emperor’s Studio and its icming launch, the following KPIs would be the most important:

  • Steam Review score and number
  • Steam community and player engagement
  • Steam Wishlist, paid download
  • Influencers reviews and views
  • Google Analytic (website and Alexa)
  • Facebook likes, impressions and engagement
  • YouTube views, engagement and subscription
  • Backlinks from press coverage

Partnership with a publisher

Explain the business relationship you have with your publisher. If you don’t have one and / or are currently looking for one, it’s a good idea to indicate it here. The article Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher could be useful.

Emperor’s Studio is currently working to identify video game publishers having a “fit” with the studio, its culture and its vision in order to pitch its future development projects and gather and analyze the best offers.

The company also considers the possibility of doing business with independent indie financing funds (sometimes called “syndicate”) for the advantages that this could provide in the longer term.

Financial Plan

Key assumptions.

The key assumptions summarize what must happen in order for the business plan to be carried out correctly. They can be taken from historical company data, industry benchmarks or smart guessing . These assumptions can be revised and evolve over time, just like the financial plan.

The following assumptions were made in order to build the financial planning:

  • An amount of 250,000 $ will be raised from a publisher or investors to develop and market Empy.
  • The number of copies sold by the end of Year 3 will be 73,940.
  • The sales distribution of these 73,940 sales has been based on the Product Life Cycle theory.
  • The sale price will be $ 20 US.
  • A Steam Commission of 30% of the sales is planned for each sale.
  • The proportion of games sold at a discount compared to the total number of copies sold is planned at 25%.
  • The average discount of the sale is forecasted at 30%
  • The portion of the revenue going to publisher is estimated at the full amount of the loan plus 25% of the sales during years 2 and 3.
  • The debt owed to the publisher will be totally cleared at the end of year 3. The total amount is planned at 250,000 $ (initial amount) plus 25% of the sales during year 2 and 3, for a total of 469,187 $
  • Once the game launched, an additional amount of 50,000 $ will be spend on marketing, 50% during the first 6 months and 50% for the following 12 months, mainly funded from the net profit of the sales.
  • At year 3, the amount of cash, before the corporate taxes and dividends, and after having paid the publisher loan, should be of $ 187,723.

Use of Funds

Explain how the funds will be used and the resulting financial plans. May be accompanied by financial models, data and tables.

As indicated in the financial forecasts below, 100% of the amount will be allocated to the development of the game Empy and its marketing. The studio will raise $ 250,000 US.

Sources of Funds

Explain where the funds come from if they have already been raised.

Currently, Emperor’s Studio is actively seeking the best editor or investor for its project.

Financial Forecasts

Financial forecasts provide an understanding of how a company’s finances will take shape in the future. It is important to remain realistic and consistent in order to be convincing with seasoned investors.

Financial forecasts are divided into three broad categories:

  • Income Statement: shows income versus expenses for a given period of time (usually 12 months).
  • Cash Flow Projection: It will show how the money will be used and prove that a positive cashflow will be generated in order to be able to repay debts.
  • Balance Sheet: This section is often compared to a “snapshot” of the business at a future date showing the net worth of the business with assets, liabilities and equity.

If you need a template, simply use the contact form above to request one from me.

The appendix consists of attaching any document that could be useful and complement the business plan. Sometimes it can be a pitch deck to present the game that is coming soon in a much more visual way. 

The details of the financial plan are shared as an appendix in Excel format. 

Additional Resources

  • Send me a message (below) so we can discuss your business plan, publisher research or any other project!
  • My lengthy guide on (Indie) Game Marketing Plan – Stand Out in a Crowded Marketplace should help you understand, elaborate and write your marketing plan in much more details
  • The Ultimate Indie Game Guide to Influencers could be helpful if you plan to launch an influencer campaign for your game
  • If you think a crowfunding would be the right way to fund your development, I covered the topic in our Kickstarter for Indie Games: A Comprehensive How-to Guide with Examples, Tips and Templates
  • Liveplan : a platform that streamlines the drafting process of writing a business plan and automates many steps in the creation of financial forecasts.
  •  Valve’s article about Steam’s Features And Tools, Marketing

If you have any questions or comments about this article, feel free to let me know in the form below.

gaming shop business plan

Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers

gaming shop business plan

Creating a Winning Business Model and Competitive Analysis for Your Indie Game

gaming shop business plan

Lean Startup Principles for Indie Game Development: Planning, Prototyping and Launching Your Game

gaming shop business plan

Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher

gaming shop business plan

How to Successfully Raise Funds for Your Video Game Studio

gaming shop business plan

How to Put The Right Price on a Video Game – A Guide for Indie Studio

Feel free to reach out to me via Discord  at   Galabyca#5789  (this is case sensitive). You can  share me your project and we’ll discuss how I can help you. Additionally, if you have any comments or questions about the last article, don’t hesitate to send them my way through Discord as well .

Best Gaming Business Ideas & Examples in 2023

Gaming is a multi-billion dollar industry that's enjoyed by people of all ages around the world. If you're passionate about gaming and want to start a business in this field, you'll need to stay up to date with the latest trends and innovations. That's why we've compiled a list of the best gaming business ideas and examples for 2023. From mobile game development to eSports tournaments, these strategies will help you tap into the growing demand for gaming. So get ready to level up and turn your love of gaming into a successful business with these innovative ideas!

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Form an LLC in Your State
  • Business ideas
  • Business cards
  • Registred agents
  • Business plans
  • Office space

List of Unique Gaming Business Ideas:

Gaming cafe.

Ever dreamed of turning your passion for gaming into a lucrative business? Dive into this article to discover how to launch a profitable gaming cafe, transforming your love for video games into a thriving entrepreneurial journey.

image of a gaming cafe business

gaming lounge

Ever dreamt of turning your passion for gaming into a profitable venture? Dive into this guide and discover how you can transform that console and couch setup into a thriving gaming lounge business, all while doing what you love!

image of a gaming lounge business

Ever dreamt of turning your passion for video games into a money-making venture? Dive into this article to discover how you can start a profitable game truck business, transforming your gaming hobby into a thriving entrepreneurial journey.

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Ever dreamed of turning your passion for board games into a thriving business? Buckle up, game enthusiasts, because we're about to dive into the thrilling journey of launching a profitable board game business that combines fun, creativity, and a healthy dose of entrepreneurial spirit!

image of a board game business

So you've got a burning passion for gaming and an entrepreneurial spirit that just won't quit? Buckle up, because we're about to dive into the thrilling world of starting your very own profitable game business, turning your love for pixels into a lucrative livelihood.

image of a game business

slot machine

Ever dreamed of owning a business that promises fun, excitement, and a potential goldmine of profits? Strap in, as we're about to guide you through the thrilling journey of starting your very own profitable slot machine business!

slot machine business image

Ever dreamt of turning your knack for predicting sports outcomes into a profitable business? Let's dive into the thrilling world of betting businesses, where we'll guide you on how to transform your passion into a lucrative venture, step by step.

betting business image

Is a gaming business profitable?

A gaming business can be profitable, but it depends on a variety of factors such as the type of games being offered, the target market, and the overall demand for the products. Some gaming businesses, such as mobile game developers or online gaming companies, may be more profitable than others because they can reach a large global audience and generate revenue through in-app purchases or subscription fees. Other gaming businesses, such as physical game stores or arcade operators, may be more dependent on local demand and may face more competition from online platforms. In order to be successful and profitable, a gaming business will need to offer high-quality products or services, establish a strong brand and reputation, and effectively market and promote its offerings.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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COMMENTS

  1. Gaming Lounge Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of gaming lounge company that you documented in your company overview.

  2. Video Game Store Business Plan [Sample Template for 2022]

    Marketing promotion expenses for the grand opening of Planet Excel™ Video Game Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of - $3,580. The cost for hiring business consultant - $2,500.

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    Identify the resources and technology required for game development and operation. This may include software, hardware, game engines, servers, and collaboration tools. Ensure you have the necessary resources in place to support your game development process and provide a seamless gaming experience for players.

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    Milestones. Secure funding — June 1, 2023. Establish office space and equipment — July 1, 2023. Complete hiring and onboarding — August 1, 2023. Begin development of the first game — September 1, 2023. Launch marketing campaign — January 1, 2024. Release first game — October 1, 2024. Begin development of the second game — November ...

  6. How to Start a Game Center Business

    STEP 2: Form a legal entity. The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation. Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your game center business is sued.

  7. Business Plan Template for Gaming Industry

    Get Started with ClickUp's Business Plan Template for Gaming Industry. Entrepreneurs and startups in the gaming industry can use the Business Plan Template for Gaming Industry to create a comprehensive plan that outlines their strategy, target market, financial projections, and marketing tactics. First, hit "Add Template" to sign up for ...

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    Starting a gaming business requires careful planning, research and execution. Here are seven essential steps to guide you through the process: Define your gaming business concept. Create a business plan. Secure financing. Set up your gaming infrastructure. Develop and market your products or services.

  9. Starting A Game Center/Lounge

    Location: Choose a location frequented by the youth - near educational institutions or popular hangout spots. Ensure it's easily accessible and safe, especially during late hours. 3. Game Selection: Start with 10 high-end gaming machines. Keep a mix of popular genres - action, strategy, sports, and racing.

  10. How to write a business plan for a video games shop?

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  11. The #1 Gaming Cafe Business Plan Template & Guidebook

    With the right guidance, planning, and resources, you can create a successful gaming cafe with high customer satisfaction. The #1 Gaming Cafe Business Plan Template & Guidebook provides essential information and step-by-step instructions on how to start a successful gaming cafe. With this valuable resource, you can confidently plan your ...

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    Create a solid business plan to present to potential investors or financial institutions, outlining your game's concept, market analysis, and revenue projections. 7. Set pricing for game services. When setting pricing for game services, it is essential to balance profitability with customer satisfaction.

  13. ESports Business Plan: Guide & Template (2024)

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  15. Simple Gaming Business Plan

    Create a vibrant gaming business plan and other processes with this editable Simple Gaming Business Plan Template. You can easily customize it within minutes for an eye-catching design. This business plan template features a bright gradient color scheme, icons, and bold headings. Start by incorporating a bright color palette and choose a ...

  16. How To Start A Online Gaming Business

    A business plan serves as a roadmap, outlining your goals, strategies, and financial projections. It provides a clear direction for your online gaming business and enables you to make informed decisions along the way. Start by clearly defining the vision and mission of your online gaming business.

  17. The #1 Gaming Lounge Business Plan Template & Guidebook

    How to Write a Gaming Lounge Business Plan in 7 Steps: 1. Describe the Purpose of Your Gaming Lounge Business. The first step to writing your business plan is to describe the purpose of your gaming lounge business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  18. Business Plan for Video Game Studio

    Create a detailed budget explaining the allocation of funds for each of the projects and subprojects required for the development of the game. Setup accounting ledgers. Plan the necessary hiring and projects (if required) Create a detailed budget. Month 1: Start of development.

  19. Best Gaming Business Ideas & Examples in 2023

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