business plan for rv campground

RVParkBusinessPlan.com

Completely editable RV Park Business Plan

Easy to Use Dashboard Integrates with All Documents!

Everything is Integrated and Automated ! Please view the video on this site. You can read the plan here .

All content updated for 2023 ! The purchase price is $29.95.

At RVParkBusinessPlan.com, we have created a number of tools that you can use for developing a business plan specific for a RV park or campsite facilities. Our site provides you with an easy-to-use Excel based spreadsheet that provides a three-year financial forecast including a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios overview. The Excel spreadsheet can be completely customized to how you intend to develop your operations, and it has been developed in a simple to develop format.

Through a simple question-and-answer system, the financial statements are automatically created.

Please see the video below:

The Word document is a complete business plan specific for a RV park. The chapter list is as follows:

• 1.0 Executive Summary
• 2.0 Financing Overview
• 3.0 RV Park Operations
• 4.0 Economic, Industry, and Market Research
• 5.0 Marketing Plan
• 6.0 Personnel Summary
• 7.0 Financial Plan
• Appendix A – SWOT Analysis
• Appendix B – Reference Sources
• Appendix C – Monthly and Quarterly P&L Statements
• Appendix D – Monthly and Quarterly Cash Flow Analysis

In addition to receiving the RV park business and excel model, you will also receive:

• A stand alone 24 page marketing plan
• A “How to Guide” related to starting or acquiring a RV park (or campsite facility)
• Three SWOT Analysis Templates
• Two RV Park Pitch Decks

• REQUEST A PLAYGROUND
• SCHEDULE A MEETING

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How To Create The Best RV Park Business Plan

What is an rv park business plan, how do you get funding for your rv park business plan, how profitable is an rv park, is it hard to start an rv park, what makes a good rv park, why you need a business plan, rv park business plan template, rv park business plan free.

A lot goes into making a thriving RV park, but without a good business plan, that becomes a near-impossible feat to attain. So this article is to guide you on how to write and create the best RV business plan.

Before we can understand what an RV park business plan is, we need first to understand what a business plan is.

A business plan is a document that clearly defines the objectives of a company and how the company intends to achieve its goals.

A business plan is a company’s written roadmap from marketing, financial and operational viewpoints. It is essential for both start-ups and established businesses.

Now that we know what a business plan is, an RV business plan is a document that provides a clear view of where your RV park currently stands and clearly states your growth plan for the next five years.

Your RV business plan should include your business goals, your intended strategy for achieving them, and any market research that supports your objectives.

A business plan is required to get funding for your RV park business. Sources of funds for RV parks are relatively limited since it is not a conventional business venture.

Investors such as venture capitalists do not fund or invest in RV parks. But all hope is not lost as there are still two primary sources of funds for your RV park business plan. They are:

Getting a bank loan hinges a lot on your business plan and specifically on the financial section of your business plan. When applying for a bank loan, your business plan has to be well articulated, and your objectives should be detailed and attainable.

Angel Investors

This kind of investor is usually a wealthy individual who funds your business in exchange for equity, or they will give you a loan like a bank. They would usually request to see your business plan to ensure that you can pay and confirm the safety of their investment.

RV Park Pitch Deck

A pitch deck is a brief presentation that allows prospective funders or customers to have an overview of your business plan, products, services, and projected growth traction. It helps funders know more about your business.

A good pitch deck will help captivate investors and get them interested in your RV park business. Your RV pitch deck presentation should have several slides that help you tell a compelling story about your business.

Your RV pitch deck should introduce your business to investors, the problem you are trying to solve, how you intend to solve the problem, the market size and opportunity, the product, your projected financial growth, and what makes you unique.

RV camping has become quite popular among young people. So the RV park industry has become a quite lucrative and worthwhile property investment.

The majority of RV campers are usually long-term guests and prefer to pay their rent on a weekly or monthly basis. There’s an average of about 30-50 month-long RV campers, and based on your customer service, park upkeep, and rates - you can demand a reasonable price for the long-term customers.

Short-term RV customers stay for about one to three nights at an RV Park and are usually charged more for temporary rental. As a result, weekly to monthly fees are a little cheaper and a more assured income.

RV park industry data states that a night in an RV park can cost anywhere between $25 and $80 depending on the location, the size of the property, and what amenities it provides.

A profitable RV park can gross anywhere from $50,000 to $90,000 a year and about $10,000 to $35,000 a month. RV park owners typically make about 10-30% of returns on their investment after a while.

Starting an RV park like every other business can be a little taxing. But once you do some setup work and pay initial filing and annual fees, it becomes a little less complicated. Here are a few steps to take to make it easier when starting an RV park:

• Create a business plan
• Pick a location
• Find out the land use requirements
• Decide your attractions and activities
• Are you going to be a franchise or an independent park?
• Determine your target market/target audience
• Choose Your RV Park Store Business Structure
• Determine Your Business Costs
• Create a business name
• Register Your Business and Open Financial Accounts
• Purchase Equipment for Your RV Park Business
• Market Your RV Park Business

Being a thriving RV park goes beyond having a massive property for people to park their RVs. There are a variety of indicators that help you determine if your RV park is a good one or a bad one. Here are some of them:

Your RV Park should be strategically located and have a pleasant captivating view so your campers can enjoy nature’s beauty.

Great Community

It seems that many campers want their privacy and may not be interested in socializing with other campers. The opposite is the case for long-term campers. They appreciate a friendly atmosphere when they do interact with others.

Amenities and Freebies:

Providing quality amenities like Wi-Fi, free coffee, hot water, picnic tables, and firepits makes your RV park more alluring to campers. This way, you are not only providing them with a place to park their RV, but you also provide them with comfort.

Friendly Owners and Staff:

If the owners and staff of an RV park are welcoming and friendly, it goes a long way in making your campers feel comfortable and at home.

A business plan is necessary when trying to start an RV park or expand and grow your RV park. A business plan will aid in your quest to raise funds when required and helps determine and define the trajectory of your RV park.

Planning out the growth of your RV park helps you increase the chances of success of your business. You should also update your business plan as your company grows and changes because a business plan is a living document.

Read more: How Do You Start A Successful RV Park Business?

Writing a business plan can be very taxing and confusing. People often end up including either too much information in their business plan or too little information. Below, we have provided a template on all you need to include in your business plan to ensure your investor or reader has all the necessary information about your business.

Executive Summary

An executive summary is an introduction to a business plan. It is usually the last thing to be written because it provides an overview of the critical aspects of your business plan.

The main aim of your executive summary should be to captivate the reader. Tell your reader or potential investor what type of RV park business you operate and its current status. Give them a general view of the other sections of your business plan.

Company Overview

Your company overview or analysis is a section of your business plan where you detail the kind of RV park you are operating or intend to operate. For instance, you can decide to run a traditional RV park or a glamping resort.

The Company Overview section of your business plan should give a clear and concise background of your business. It should provide answers to questions an investor could have like:

• When did you start your business?
• Why did you start the business?
• What milestones have your business achieved to date?
• What is your legal structure?

Industry Analysis

When researching your industry analysis, you should provide a clear overview of your RV park business. Many people view this step as unnecessary and overlook it, but it is a crucial part of your business plan and serves various purposes.

Industry analysis helps you to understand the market you operate in or intend to work within. It can help you better your strategy, particularly in market trend identification.

By conducting industry analysis, you can prove to your potential investors and readers that you are an expert in your industry.

Customer Analysis

Here you should clearly define and identify the customers you serve because the customer segment or segments you select play a massive role in determining what type of RV park you will be running.

Young adults and families prefer a different atmosphere and pricing and react to a diverse marketing promotion than older people and retirees. We recommend splitting your target customers based on their demographic and psychographic profiles.

Competitive Analysis

In this section, you should identify the direct and indirect competitors facing your business and emphasize the direct competitors.

In an RV park business, your direct competitors are other RV parks close to your business. On the other hand, your indirect competitors are other options available to customers that aren’t direct competitors. That could include tent campgrounds, hostels, motels, and even hotels.

You should provide an overview of your competitors and identify their strengths and weaknesses.

To conclude this section of your business plan, you should state your areas of competitive advantage, create ways to outperform your competition, and include this information in your business plan.

Marketing Plan

When creating a marketing plan for an RV park, you should consider the 4 Ps of marketing which are:

What kind of RV park will you be running, and what amenities be available?

What pricing plans will you offer, and are your prices lower or higher than your competitors’?

Where is the RV park located, how will it impact your success, and will your selected location provide a consistent customer base?

How will you attract customers to your locations, and what promotional methods will you use?

Operations Plan

While the other aspects of your business plan explain your goals, the operations plan describes how you will meet and achieve those goals.

Any good operations plan has two different sections; the everyday short-term goals (which include all the tasks involved in operating your RV park, and the long-term goals (comprising the milestones you want to achieve).

Management Team

You need to show that you have a formidable management team for your reader to believe in your RV park’s ability to succeed as a business. Emphasize your key team members' skills, backgrounds, and experiences to show their capacity to grow a company.

Emphasize any experience that you think will be pertinent to the success of your business. If you feel your team is not strong enough, you should assemble an advisory board. Your advisory board can provide answers to strategic questions and provide strategic guidance.

Financial Plan

Your financial plan is an overview of the present financials of your business and your projections for growth. Here, you identify your financial goals and the strategies you intend to use to achieve them.

You should also include your business’s assets, liabilities, and cash flow statement showing the influx and outflux of cash into and out of your business. Your financial plan is one of the most crucial aspects of your business plan.

Sustainability and Expansion Strategy

Your sustainability and expansion strategy is also known as the sustainable growth strategy. This section of your business plan will discuss in detail how you intend to grow your RV park, penetrate the market, increase your customer base, your diversification plans, and your strategy to sustain that growth.

It also details how you intend to compete in the market, grow your RV park brand, make more profits, capitalize on economies of scale and occupy a larger market share.

You can use this free RV park business plan template to quickly create a great business plan for your new RV park business. Click the link below to download.

Free RV park business template.

Creating a business plan for your RV park can be challenging. However, it is a worthwhile initiative because it will help you fully understand the RV park business, your competition, and your customers.

With all the information provided above, you should be able to write a business plan and understand how to communicate adequately with your investors through your business plan and pitch deck.

Tips: Use a RV Park Management System to help automate your business and operations. This will help to bring your business to the next level.

To learn more about how our platform can help you with your business management, schedule a call with us now!

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Rv Park Business Plan Template & Guidebook

If you're looking to start an RV Park, you need more than just an idea - you need a well thought-out business plan. With the #1 RV Park Business Plan Template & Guidebook, you'll have everything you need to craft a comprehensive and organized business plan so you can get the funding, customer base, and success your RV Park deserves.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Rv Park Business [11 Steps]

How to Write a Rv Park Business Plan in 7 Steps:

1. describe the purpose of your rv park business..

The first step to writing your business plan is to describe the purpose of your rv park business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a rv park business:

Our purpose at XYZ RV Park is to provide a safe, comfortable, and family-friendly outdoor recreation experience for guests of all ages. We strive to be the premier RV resort in the region by providing exceptional service, amenities, and activities at an unbeatable value. We will prioritize customer satisfaction and promote responsible use of natural resources in order to create a positive environmental impact.

2. Products & Services Offered by Your Rv Park Business.

The next step is to outline your products and services for your rv park business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your rv park business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your rv park business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your rv park business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a rv park business?

In order to run a successful RV Park business, you will need a variety of equipment, supplies, and permits. Some of the most important items include:

• RV hookups and electrical supplies
• Sanitary sewer and septic tanks
• Water supply and filtration system
• Campground amenities such as restrooms, showers, playgrounds, etc.
• A generator for power in case of outages
• Fencing to secure the area
• Permits from local authorities and zoning boards

5. Management & Organization of Your Rv Park Business.

The second part of your rv park business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your rv park business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Rv Park Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a rv park business varies based on many different variables, but below are a few different types of startup costs for a rv park business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your rv park business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your rv park business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your rv park business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Rv Park Business Plans:

Why do you need a business plan for a rv park business.

A business plan is an important tool for the successful launch and growth of a new RV park business. It helps you to define your objectives, understand your market, identify the resources needed, and establish budget and financial projections. A well-crafted business plan can be used to attract investment for capital or funding for operations, to secure a loan, or to outline the roadmap of success for a new or existing operation.

Who should you ask for help with your rv park business plan?

It is recommended to consult with an attorney, accountant, and other professionals with expertise in setting up and running an RV park business. Additionally, it is important to research local laws and regulations pertaining to RV parks, in order to ensure that your plan is compliant with any applicable rules. Furthermore, working with a business consultant or mentor who has experience in the RV park industry can be invaluable when it comes to developing a successful business plan.

Can you write a rv park business plan yourself?

Writing a business plan yourself is certainly possible, but it's important to remember that it takes time and research to get the plan right. A business plan should include a comprehensive market analysis, a financial forecast, an operational plan and a marketing plan. It's best to use an experienced professional to help ensure that the business plan is comprehensive and well-researched. Additionally, make sure you consult with local resources such as your local Small Business Administration office to help ensure that your business plan meets the requirements of local zoning laws and regulations.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Back to All Business Ideas

How to Start an RV Park

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on March 13, 2024

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Recreational vehicles are a popular means of travel in the U.S. and are a less expensive option than vacationing in hotels. In fact, more the 11 million households in the U.S. own an RV, and people rent RVs as well, making the campground and RV park worth nearly $9 billion. 

If you have a love of RVing, you could start your own RV park and get in on that industry.

But first, you’ll need some business know-how. Luckily, this step-by-step guide details all the business insights you need to start a successful RV park.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Work in the great outdoors
• Give people a comfortable place to rest and have fun
• Market is rebounding after the pandemic
• Requires a large investment
• Have to find suitable land

RV park industry trends

Industry size and growth.

• Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
• Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
• Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

• Many RV parks have become communities with many amenities and activities.
• RV parks are getting so busy that people have to book them far in advance.
• Current fuel prices are keeping some RVers from going on the road.
• Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

• Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
• Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

• Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
• Average level of education – The average campground manager has a bachelor’s degree.
• Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

• Funding the startup costs
• Finding suitable land

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Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

• Make a list of RV parks that offer similar services. 
• Review your competitors’ services– their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

• Demand Analysis: Research local tourism and RV traffic patterns.
• Accessibility: Near major roads with clear entry/exit points.
• Size & Topography: Ample space, level ground, and scenic views.
• Utilities: Access to water, sewage, electricity, and WiFi.
• Local Regulations: Confirm zoning and permits for RV park use.
• Environmental Factors: Check flood plains, soil quality, and protected habitats.
• Safety: Proximity to emergency services and low crime.
• Nearby Attractions: Close to landmarks, parks, or entertainment.
• Development Potential: Ensure no nearby projects will negatively impact the park.
• Cost: Balance land price with budget and ongoing costs.
• Community Engagement: Gauge local receptiveness and potential partnerships.

Step 3: Brainstorm an RV Park Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “RV park” or “RV campground”, boosts SEO
• Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
• Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
• Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
• Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
• Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
• Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
• Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
• Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
• Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
• Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
• Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
• Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
• Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
• Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
• Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
• Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
• Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
• Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

• Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
• Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
• Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

• Park Attendants – check ins, customer service
• Maintenance Workers – maintain sites and common areas
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

• RV Park Business FAQs

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an RV Park Name
• Create an RV Park Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for RV Park Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an RV Park - Start Making Money!

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Home » Hospitality

A Sample RV Park Business Plan Template

A Recreational Vehicle Park (RV Park) is a business that provides a facility where people with recreational vehicles can stay overnight, or longer, in allotted spaces known as “sites” or “campsites”. 

Statistics have it that in the United States of America alone, the market size of the campground & RV park sector was estimated to be around 5.48 billion U.S. dollars in 2020, down from the previous year’s size of 7.88 billion U.S. dollars. Please note that currently, there are over 13,000 privately owned RV parks and over 1,600 state parks that cater to RVers in the USA.  

The real deal in starting an RV Park (Recreation Vehicle Park) business is securing a big facility that is large enough to contain not just the tracks for the recreational vehicles (RV) and other fun-filled outdoor games for children.

But also a restaurant, a place where parents/guardians can hangout while their wards catch fun, enough parking space, and also a location that may attract the kind of clients that would pay to make use of your RV park. It may take you months to get an ideal facility and you may have to pay from your nose.

Steps on How to Write an RV Park Business Plan

Executive summary.

Radisson Green® Recreational Vehicle Park Company, Inc. is a standard RV park facility that will be located in San Antonio – Texas. We have been able to secure all the necessary permits for our facility.   Radisson Green® Recreational Vehicle Park Company, Inc. will ensure that all our amenities and facilities meet international standards.

We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large our customer base may grow.   Radisson Green is the founder and CEO of Radisson Green® Recreational Vehicle Park Company, Inc.   

Company Profile

A. our products and services .

Radisson Green® Recreational Vehicle Park Company, Inc. will establish an ideal recreational vehicle park (RV Park) facility for people (travelers) with recreational vehicles and also for tent campers who would want to stay in our facility. We will also provide an electric vehicle charging facility for Electric Vehicle owners to charge their cars.

b. Nature of the Business

Our recreational vehicle park (RV Park) facility will operate essentially as a club where patrons can pick up membership and pay their subscription monthly, quarterly, or annually. 

c. The Industry

Radisson Green® Recreational Vehicle Park Company, Inc. will operate under the campground and recreational vehicle park (RV Park) industry.  

d. Mission Statement 

Our mission is to establish a world-class recreational vehicle park whose facility will not only attract individual recreational vehicle owners but also attract campers and organizations to host their local, national, and international competitions in our facility.  

e. Vision Statement

Our vision is to become the ‘go-to’ recreational vehicle park in San Antonio and environs when it comes to world-class recreational vehicle facilities.  

f. Our Tagline (Slogan) 

Radisson Green® Recreational Vehicle Park Company, Inc. – Safe Heaven for Recreational Vehicle Owners!  

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP) 

Radisson Green® Recreational Vehicle Park Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ assets from claims against the business, including lawsuits.  

h. Our Organizational Structure 

• Chief Executive Officer (Owner)  
• Recreational Vehicle Park (RV Park) Facility Manager  
• Accountant/Cashier  
• Marketing and Sales Officer  
• Attendants (5)  
• Customer Care Executive / Front Desk Officer  
• Security Officers  

i. Ownership/Shareholder Structure and Board Members 

• Radisson Green (Owner and Chairman / Chief Executive Officer) 56 Percent Shares  
• Peter Santos (Board Member) 14 Percent Shares  
• Valene Joel (Board Member) 10 Percent Shares  
• Maurene Linus (Board Member) 10 Percent Shares  
• Monica Poska (Board Member and Sectary) 10 Percent Shares.  

SWOT Analysis 

A. strength.

• Ideal Location for recreational vehicle facility  
• Highly Experienced and Qualified Employees and Management   
• Availability of electric vehicle charging ports  
• Highly Secured and Clean Facility   

b. Weakness 

• Budget limitations  
• Inability to properly manage off-peak season such as bad winter  
• A new business that will be competing with well-established RV park facilities  
• Inability to retain our highly experienced and qualified employees longer than we want  

c. Opportunities

• San Antonio is a thriving market for recreational vehicle park (RV Park) facilities.  
• Good support structure for recreational vehicle park (RV Park) facilities from the government and nonprofit organizations.  

i. How Big is the Industry?

The campground and recreational vehicle park (RV Park) industry that recreational vehicle park facility is a part of are pretty big and it is worth well over $7.88 billion in the United States.  

ii. Is the Industry Growing or Declining? 

The campground and recreational vehicle park industry are growing due to the fact that most states have started lifting the covid19 restrictions that negatively truncated growth for the industry in the last 18 months.  

iii. What are the Future Trends in the Industry   

The campground and recreational vehicle industry are changing, and players in the industry are improvising. No doubt, technology, and social media will change the landscape of the industry going forward. With revenue heavily linked to the millennial generation, and of course, the inclusion of amenities such as electric vehicle charging ports, will likely dictate industry recovery over the next five years.  

iv. Are There Existing Niches in the Industry?

No, there are niche ideas in the recreational vehicle park line of business.  

v. Can You Sell a Franchise of your Business in the Future? 

Radisson Green® Recreational Vehicle Park Company, Inc. has plans to sell franchises in the nearest future and we will target the United Kingdom, Canada, and Australia.  

d. Threats 

• Competition from other recreational vehicle parks
• Community resistance  
• Government regulations  
• Liability problems  
• Continuously changing consumer demands  

i. Who are the Major Competitors? 

• Equity Lifestyle Properties Inc.  
• Sun Communities Inc.  
• Kampgrounds of America Inc.   
• Mountain Home RV Park  
• Dark Sky RV Campground  
• Paso Robles RV Ranch & Campground  
• Seven Feathers RV Resort  
• Pine Near RV Park  
• Welcome Station RV Park  
• Bandon Wayside Motel + RV  
• Blake Ranch RV Park & Horse Motel  
• Anchor Down RV Resort  
• All About Relaxing RV Park  
• Red Barn RV Park  
• Wanderlust Crossings RV Park  
• Elwha Dam R.V. Park  
• Emerald Beach RV Park  
• French Quarter RV Resort  
• Lake George RV Park  
• Ouray RV Park & Cabins.  

ii. Is There a Franchise for Recreational Vehicle Park (RV Park) Facility Business? 

• Yogi Bear’s Jellystone Park Camp-Resort  
• Kampgrounds of America Inc.  

iii. Are There Policies, Regulations, or Zoning Laws Affecting Recreational Vehicle Park Business?  

Yes, and zoning laws require recreational vehicle park operators to follow specific rules and regulations. Please note that in many communities, zoning laws require recreational vehicle facilities to apply for a permit from the city.  

This application process allows the city’s zoning department to determine whether the recreational vehicle park meets the zoning rules for the community. Permits also ensure that all recreational vehicle parks are properly licensed with the county or state agencies.  

Marketing Plan

A. who is your target audience .

i. Age Range

Our target market age range covers people that are 18 years and above.  

ii. Level of Educational

We don’t have any basic educational qualifications for those who we are targeting; everyone is welcome to use our recreational vehicle park.

iii. Income Level  

Anyone who can afford our membership fee will be welcome to make use of our recreational vehicle park.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our recreational vehicle park.  

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our recreational vehicle facility.  

vi. Geographical Location

Anybody from any geographical location will be welcomed in our recreational vehicle park.

vii. Lifestyle  

Radisson Green® Recreational Vehicle Park Company, Inc. will not restrict any patron based on their lifestyle, culture, or race.  

b. Advertising and Promotion Strategies

• Host Themed Events That Catch Attention.   
• Tap Into Text Marketing.   
• Use FOMO to Run Photo Promotions.   
• Share Your Events in Local Groups and Pages.  
• Turn Your Social Media Channels into a Resource  
• Develop Your Business Directory Profiles  
• Build Relationships with Other Businesses in Your Area  

i. Traditional Marketing Strategies

• Marketing through Direct Mail.  
• Print Media Marketing – Newspapers & Magazines.  
• Broadcast Marketing -Television & Radio Channels.  
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.  
• Including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.  

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.   
• Influencer Marketing.  
• Email Marketing.  
• Content Marketing.  
• Search Engine Optimization (SEO) Marketing.  
• Pay-per-click (PPC).  
• Affiliate Marketing  
• Mobile Marketing.  

iii. Social Media Marketing Plan 

• Start using chatbots.  
• Create a personalized experience for our customers.  
• Create an efficient content marketing strategy.  
• Create a community for our audience.  
• Gear up our profiles with a diverse content strategy.   
• Use brand advocates.  
• Create profiles on the relevant social media channels.  
• Run cross-channel campaigns.  

c. Pricing Strategy

When working out our pricing strategy, Radisson Green® Recreational Vehicle Park Company, Inc. will make sure it covers premium, skimming, economy or value and penetration,    In all our pricing strategy will reflect;   

• Cost-Based Pricing  
• Value-Based Pricing  
• Competition-Based Pricing.  

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, managed service providers, marketplaces, or value-added resellers—to market our recreational vehicle park.  

Radisson Green® Recreational Vehicle Park Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand product or service that is competitively priced and promoted to our customers.  

b. Inventory Strategy

Radisson Green® Recreational Vehicle Park Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.  

c. Payment Options for Customers

Here are the payment options that Radisson Green® Recreational Vehicle Park Company, Inc.  will make available to her clients;

• Payment via bank transfer  
• Payment with cash  
• Payment via credit cards 
• Payment via online bank transfer   
• Payment via check  
• Payment via mobile money transfer  

d. Return Policy, Incentives, and Guarantees

Radisson Green® Recreational Vehicle Park Company, Inc. will operate a no refund policy hence we will not provide compensation for purchased products or services (membership fees inclusive) that customers paid for in our recreational vehicle park facility.  

e. Customer Support Strategy

Our customer support strategy will involve seeking customers’ feedback. This will help us to continue to improve our facility and also to provide excellent customer service to all our patrons.   Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.  

Operational Plan

We plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include organizing regular campers’ competitions at the local and state levels, providing lodging and electric vehicle charging amenities, and attracting recreational vehicle owners and campers.  

a. What Happens During a Typical Day at a Recreational Vehicle Park Business?

• The facility is open for the day  
• Administrative work is done concurrently  
• The facility is cleaned, and other inventories are arranged and ready to welcome patrons  
• Recreational vehicle owners and campers come in and parking spaces are allotted to them.  
• Surveillance is carried out  
• Maintenance of the facility is carried out  
• The facility is administratively closed for the day.  

b. Production Process (If Any) 

There is no production process when it comes to the recreational vehicle park business.  

c. Service Procedure (If Any)

When a recreational vehicle park is opened and everything is in place, they will either choose to welcome patrons based on membership or open their doors to people in the city where the recreational vehicle park is domiciled.  

d. The Supply Chain

Radisson Green® Recreational Vehicle Park Company, Inc. will rely on trusted agents to supply some of the toiletries and related supplies and we have been able to establish business relationships with wholesale supplies of all these merchandise.  

e. Sources of Income 

• Recreational vehicle park vehicle owners, campers, and other related events  
• Providing electric vehicle charging ports.  
• Membership fee.  

Our Membership fee will cost $20,000 for the start and then a $15,000 annual fee from the subsequent year (VAT inclusive and subject to change).  

Financial Plan

A. amount needed to start your recreational vehicle park business.

Radisson Green® Recreational Vehicle Park Company, Inc. would need an estimate of $750,000 to successfully set up a recreational vehicle park in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.  

b. What are the Cost Involved? 

• Business Registration Fees – $750.  
• Legal expenses for obtaining licenses and permits – $7,300.  
• Marketing, Branding and Promotions – $5,000.  
• Business Consultant Fee – $2,500.  
• Insurance – $5,400.  
• Rent/Lease – $750,000.  
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).  
• Operational Cost (salaries of employees, payments of bills et al) – $60,000  
• start-up inventory – $25,000  
• Counter area equipment (countertop, sink, ice machine, etc.) – $9,500  
• Store Equipment (cash register, security, ventilation, signage) – $4,750  
• Furnishing and Equipping – $550,000  
• Website: $600  
• Opening party: $3,000  
• Miscellaneous: $2,000  

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Radisson Green® Recreational Vehicle Park Company, Inc. will build a new facility for our recreational vehicle park and it will cost us $2.2 million (acquiring land, construction, furnishing, and equipping the recreational vehicle park (RV Park) facility inclusive).  

d. What are the Ongoing Expenses for Running a Recreational Vehicle Park? 

• Cost of stocking up supplies such as toiletries  
• Cost of regular surveillances  
• Utility bills (gas, internet, phone bills, signage and sewage et al)  
• Maintenance of facility  
• Salaries of employees  

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year  
• Recreational Vehicle Park (RV Park) Facility Manager – $38,000 per year  
• Accountant/Cashier – $34,0000  
• Marketing and Sales Officer – $32,000 per year  
• Attendants (5) – $30,000 per year  
• Customer Care Executive / Front Desk Officer – $23,396 per year  
• Cleaners – $18,000 per year  
• Security Officers – $21,150 per year.  

f. How Do You Get Funding to Start an RV Park Facility?

• Raising money from personal savings and sale of personal stocks and properties  
• Raising money from investors and business partners  
• Sell shares to interested investors  
• Applying for a loan from your bank/banks  
• Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors  
• Source for soft loans from family members and friends.  

Financial Projection

A. how much should you charge for your product/service.

Aside from our membership fee, Radisson Green® Recreational Vehicle Park Company, Inc. will charge patrons based on the industry standards in the United States, and they are expected to pay between $500 and $1,200 per month to stay at an RV park, including the cost of utilities.  

b. Sales Forecast?

• First Fiscal Year (FY1): $550,000  
• Second Fiscal Year (FY2): $750,000  
• Third Fiscal Year (FY3): $1.2 million  

c. Estimated Profit You Will Make a Year? 

Radisson Green® Recreational Vehicle Park Company, Inc. are projecting to make;  

• First Fiscal Year (FY1): $175,000 (50% of revenue generated)  
• Second Fiscal Year (FY2): $337,000 (45% of revenue generated)  
• Third Fiscal Year (FY3): $540,000 (45% of revenue generated)  

d. Profit Margin of a Recreational Vehicle Park 

The profit margin of a recreational vehicle park business is not fixed. It could range from 25 percent to 35 percent depending on some unique factors.  

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Radisson Green® Recreational Vehicle Park Company, Inc. will grow our recreational vehicle park by first opening other outlets in key cities in the United States of America, the United Kingdom, and Australia within the first five years of establishing the business and then will start selling franchise from the sixth year.  

b. Where WE Intend to Expand to and Why?

Radisson Green® Recreational Vehicle Park Company, Inc. plan to expand to:  

• Mountain Home, Idaho  
• Custer, South Dakota  
• Paso Robles, California  
• Grand Island, New York  
• Canyonville, Oregon  
• Cedar City, Utah  
• Long Beach, Washington  
• Dandridge, Tennessee  
• Theodore, Alabama  
• Roswell, New Mexico  

The reason we intend to expand to these locations is the fact that the cities boast of having the highest number of people with recreational vehicles. Internationally, we plan to expand to Canada, the United Kingdom, and Australia.  

Radisson Green® Recreational Vehicle Park Company, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Radisson Green is already grooming his son Reese Green to take over from him. Reese Green is at the moment being groomed to go through the company’s employment process.

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How to Start a Campground or RV Park

• Tips & Guides

Campgrounds and RV parks are not only profitable ventures but also rewarding experiences that allow you to share your passion with others. Yet starting an RV park business requires an in-depth understanding of how the industry operates. In recent years, the market has experienced significant changes that it is important to be aware of.

Campers have become much more diverse in terms of age and ethnicity. A report by the RVIA has shown that RV ownership has increased by over 62% in the last twenty years, with significant growth among 18-to-34-year-olds, who now make up 22% of the market . Also, the share of caucasian campers experienced a significant decline in the 2012-2021 period, going from 88% to 65% .

In the meanwhile, digital platforms and tools have totally transformed the way RV parks are managed and marketed. And while they have contributed to enhancing management and marketing strategies, they have also created a highly competitive digital landscape in which businesses need to go the extra mile to stand out. 

Starting an RV park is not as simple as pitching a tent or parking a trailer. It requires careful planning, research, investment, and management. You need to consider many factors, such as location, market, regulations, amenities, marketing, and more.

Here, we will guide you through the main steps and considerations for starting an RV park business. We will also explore how to leverage the wide set of digital tools available for campgrounds today, and that can help you maximize revenue in your RV park or campground . 

Table of Contents

Step 1: Research & Analysis

Good decision-making is grounded in accurate information. So before you start your RV park business, you need to do some research and analysis that will allow you to make some important decisions and plans. 

Research and analysis will help you gain a clear understanding of the market, your competition, and your opportunities. You can also avoid potential pitfalls and challenges that may arise in the future. 

What Kind of Park you Want to Open?

The first thing you need to decide is what kind of park you are going to open. Basically, you have two options: buying an existing park or building a new one.

Buying an existing park has some advantages, such as having an established customer base, reputation, infrastructure, and income. However, it also has some drawbacks. You are very likely to encounter previously existing problems, limitations, and liabilities. You may also have to pay a premium price for a successful park or settle for a less desirable location or condition.

Building a new park gives you more freedom and flexibility to choose your location, design, features, and niche. However, it also involves more risk, time, and money. You will have to find suitable land, obtain permits and licenses, develop the site, install utilities and amenities, and attract customers from scratch.

Location & Amenities

A thorough market research and analysis will help you identify your target market, their needs and preferences, and how you can meet them. You also need to assess the competition in your area, their strengths and weaknesses, and how you can differentiate yourself from them.

Consider the location of your park carefully. Location determines a whole set of key factors such as demand, seasonality, pricing, and profitability of your park. Make sure you choose a location that has enough traffic and potential customers but not too much competition or saturation. Nearby natural attractions, activities, and amenities can appeal to your target market.

Ensure that the location is well-connected to main roads and highways, making it convenient for travelers to reach your park. Access to nearby amenities, such as grocery stores, gas stations, and restaurants, is also essential for guest convenience.

Legal & Regulatory Requirements

Additionally, you need to consider the permits, regulations, and environmental impacts of your location. Different locations may have different zoning codes, building codes, health codes, fire codes, etc. that you need to comply with. 

Understanding health, safety, and environmental regulations is also essential to provide a safe and enjoyable experience for your guests. By carefully adhering to these regulations, you can create an environment that attracts visitors while avoiding potential legal issues.

Step 2: Develop a Strategic Business Plan

A business plan is a document that describes your business idea, goals, strategies, and projections. It helps you organize your thoughts, plan your actions, secure funding, and measure your results.

A good business plan should serve as a roadmap for you during the launch process and then help you stay on track with your business objectives as you progress. But the planning ahead does not stop on the day of your opening. As a campground owner, you will need to be ready to face various business challenges as you expand.

Just to give you a heads-up of these, a study by the RV Park University found that some of the most common worries that RV park owners have are banking instability, federal government shutdowns, employee liability, and weather events. Other factors that can affect your income are changes in demand, costs, inefficient processes, or shortage of revenue sources.

Remember that, at this stage defining your campground or RV park’s purpose is crucial as it sets the foundation for your business. This includes identifying what makes your park unique and understanding the needs of your target market. 

Creating a vision for the future allows you to set goals and strive towards continuous improvement, ensuring that you stay relevant in a competitive industry. Setting core values helps guide decision-making and establishes a strong culture within your business.

Main Components of an RV Park Business Plan

Below, we have listed the components that should be included in any campground or RV park business plan. Of course, this should only serve the purpose of giving you a general idea of how your business plan should look. But every particular business plan needs to be adjusted to the uniqueness of each campground.  

• Executive summary : A brief overview of your business idea, why it will be successful, your mission statement, leadership team, location, and growth plans.
• Business description : A detailed description of what problem your campground or RV park is solving, your competitive advantages, and your strengths.
• Market analysis : A thorough analysis of your target market, its characteristics, needs, wants, and behaviors. A comprehensive analysis of your competitors, their offerings, prices, strengths, and weaknesses. Finally, an analysis of your own business, identifying your strengths, weaknesses, opportunities, and threats.
• Organization and management : A clear description of the legal structure of your company and the roles and responsibilities of your team members.
• Service : A detailed description of your service and why it is beneficial to your customers. A description of your accommodations, amenities, activities, events, etc. A description of your rates and policies.
• Marketing and sales : A strategic plan for how you will market and sell your service to your target market. A description of your marketing channels, tools, budget, and goals. A description of your sales process, methods, and techniques. We will explore all of these further below.
• Funding request : A specific request for how much funding you need to start and run your business for the first year or more. A justification for why you need the funding and how you will use it.
• Financial projections : A realistic projection of your income statement, balance sheet, cash flow statement, and break-even analysis for the first year or more. A description of your assumptions and risks.

Writing a business plan can be challenging and time-consuming, but it is worth the effort. A well-written business plan can help you secure funding from banks, investors, or partners. It can also help you manage your operations and measure your performance against your goals.

Step 3: Build or Buy Your RV Park

This third step is definitely the most expensive and complex of them all, as it involves a variety of tasks, costs, and decisions.

If you are buying an existing park, you will need to do some due diligence and inspection before closing the deal. You will need to verify the financial records, legal documents, permits, licenses, contracts, etc. of the park. Also, make sure you thoroughly inspect the condition, quality, and safety of the land, plus infrastructure, utilities, amenities, and equipment.

Building an RV Park or Campground From Scratch

Now, what if you have decided to build a park from scratch? Before opening your park, aside from obtaining all the necessary permits and licenses from the local authorities that we mentioned above, you will have to perform site development and construction. 

To this end, you may have to hire contractors, consultants, advisors, and other professionals and specialists to help you along with the process. 

The total cost of building a new park will depend on many factors, such as the size, location, design, and features of your park. It is generally estimated between $180,000 and $450,000 . This covers buying and developing the land, creating the RV sites, and installing essential amenities such as a septic system, a water system, and hookups.

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These are the steps and costs involved in building a new park:

• Land acquisition : Buying or leasing suitable land for your park. The cost of land will vary depending on the location, size, and condition of the land. You may also need to pay for surveys, appraisals, inspections, taxes, fees, etc.
• Site development : Preparing the land for your park. This may include clearing, grading, leveling, landscaping, fencing, etc. You may also need to install roads, parking lots, signs, lighting, etc.
• Utility installation : Installing water, sewer, electric, gas, phone, internet, cable, etc. hookups for each campsite. You may also need to install wells, septic tanks, generators, transformers, meters, etc.
• Amenities construction : Building or buying amenities for your park. This may include restrooms, showers, laundry facilities, dump stations, recreation rooms, playgrounds, pools, hot tubs, fire pits, picnic tables, grills, etc.
• Equipment purchase : Buying or renting equipment. This may include RVs, trailers, tents, cabins, cottages, yurts, etc. You may also need to buy or rent maintenance equipment, such as mowers, trimmers, blowers, rakes, shovels, etc.

Since amenities are essential to your brand identity and will ultimately define your capacity to attract the audience you have decided to target, we will explore more in detail how to plan for the building of amenities at your RV park. 

Importance of Building Amenities Strategically

Amenities are the extra features and services that can enhance your customers’ experience and satisfaction. They help you attract and retain customers by differentiating yourself from your competitors.

But the type and quality of amenities that you offer should match your target market’s expectations and preferences. For example, if you are targeting families with children, you may want to offer amenities such as playgrounds, pools, games rooms, etc. If you are targeting seniors or retirees, you may want to offer amenities such as golf courses, spas, fitness centers, etc.

For the purpose of your business plan, it is also important to consider the cost and maintenance of amenities before you decide to build them. Some amenities may require more investment and upkeep than others. You should weigh the benefits and costs of each amenity and decide which ones are worth offering.

Building or buying a park can be a daunting task, but it can also be a rewarding one. You can save money, time, and hassle by planning ahead, doing your research, and hiring professionals to help you with the process.

Step 4: Manage and Market your RV Park or Campground

Unlike the 3 steps that we explored above, managing and marketing your park are ongoing tasks that require constant attention and improvement.

Enhancing Campground Management

Managing your park involves running the daily operations of your business. This means hiring and training staff, setting rates and policies, maintaining facilities and equipment, providing customer service, handling reservations and payments, keeping records and accounts, and more. 

Luckily, the digital era provides a wide set of software tools that can help campgrounds improve their management capabilities. Managing and processing reservations, traditionally one of the most challenging administrative burdens in the business, can be streamlined using online booking platforms .  

Booking platforms help you save time and resources for your guests and staff with features that make processing and making reservations easier. You can also automate your payment processing by accepting online payments from different sources, while also sending bills that your guests can easily pay online or from their phones.

High-quality reports provided by booking platforms can show you important metrics such as occupancy rate, revenue per available site, average length of stay, etc. Analyzing these metrics is essential to improve your decision-making process.

Roverpass campground reservation software was designed to act as the ultimate reservation software. It simplifies management by allowing campgrounds to view all reservations in one single dashboard, letting guests book campsites in a snap and staff streamline operations.  

Plus, you can connect it can be connected to our Channel Management Optimizer to sync your bookings with up to 20 Online Travel Agencies .

Implementing Effective Marketing Strategies

Marketing your park involves promoting your business to attract and retain customers. There are plenty of channels and tools that will help you reach your target market and communicate your value proposition. A variety of different RV park marketing strategies will help you persuade your customers to choose your park over your competitors.

One of the most important marketing tools for your park is your website. Your website is the online storefront of your business, where you showcase your unique features, amenities, and atmosphere. Your website is also the main way to communicate with your potential customers and persuade them to book with you.

Your website is the first impression you make on potential campers, so you want it to be eye-catching and engaging. A good RV park website should reflect your brand identity, convey credibility, be easy to navigate, and effectively showcase your value proposition. All these characteristics will help you stand out from the competition and attract more customers. 

At Roverpass, we know how important a website is for a campground’s success. That’s why we created Premium Website Builder , a solution that helps campgrounds build high-quality websites that work as 24/7 sales teams.

A great website is a link that connects all your marketing strategies to more bookings and revenue growth. Our team of expert writers, designers, and developers can ensure that your website turns more visitors into campers and boosts your income.

Other marketing channels and tools that will help you promote your RV park are:

• Social media : Social media platforms such as Facebook, Instagram, or TikTok help you engage with your audience and share updates and offers. You can also use social media ads to reach more potential customers and drive traffic to your website.
• Email Marketing : Email marketing lets RV park owners reach out to new and old guests. You can use email marketing to create lasting bonds with your guests, get more reservations and recommendations, and improve loyalty. Also, they allow you to share your park’s features, activities, and deals. 
• Online Travel Agencies : Online travel agencies (OTAs) can help you get more guests for your RV park. Websites like Booking.com, Airbnb, Agoda, and Expedia are experts in advertising travel options. You can work with these platforms to increase your exposure and draw more customers from different places
• Discounts, promotions, loyalty programs, etc. : These strategies encourage repeat visits and word-of-mouth recommendations. Through email messages and social media, you can keep in touch with your customers and send them personalized offers and newsletters.

These marketing channels and tools will help you increase your online presence and visibility, build trust and loyalty, grow your customer base, and maximize revenue.

Starting an RV Park or Campground

Starting an RV park business can be a great way to turn your passion into profit. However, it requires careful planning, research, investment, and management. 

Camping and RVing are on the rise in North America, with more people heading outdoors and more often. According to the 2021 North American Camping Report, camping accounts for 40% of all leisure travel trips in the U.S. and Canada. 

This means that there is a huge opportunity for campground and RV park owners to tap into this growing market and provide them with memorable experiences. The steps and tips we explored in this article should help you with starting an RV park business that can provide you with income, satisfaction, and joy.

At Roverpass, our goal is to provide campgrounds with the tools they need to thrive in these exciting times for our industry. Keep reading our blog to learn more about the current trends in the RV park business!

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RV Park Business Plan Template [Updated 2024]

RV Park Business Plan

If you want to start a RV park or expand your existing RV park business, you need a business plan.

The following sample business plan gives you the key elements to include in a successful RV park business plan.

You can download our RV Park Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for an RV Camping Business

Below are links to each of the key sections of a sample business plan for an RV camping business.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company analysis includes information about your business concept, campground services, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the RV park industry.
• Customer Analysis – The customer analysis provides an overview of your target customers including RV campers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors including other RV parks and campsites, and highlight your RV park’s competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy and search engine optimization plan to attract customers.
• Operations Plan – The operations plan describes your company’s day-to-day operations and processes in maintaining the campground facilities.
• Management Team – The management team section includes a profile of the RV park owners and business management, their experience and company responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Click below to see each section of our free RV Park business plan template. You can also click here to get our RV Park business plan pdf.

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RV Park Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Campground Business Plan Template

Written by Dave Lavinsky

Campground Business Plan

You’ve come to the right place to create your Campground business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Campground companies.

Below is a template to help you create each section of your Campground business plan.

Executive Summary

Business overview.

Shasta Lake Campground, located in Redding, California is a new campground business that focuses on providing convenient, modern amenities for the casual recreational camper and their family. Our goal is to make camping fun for everyone, including people who typically hate being outdoors. We do this by providing first-class amenities, such as WiFi, hot showers, a camp store, and modern restrooms. By providing these amenities and other fun activities and services, Shasta Lake Campground aims to be the top choice for camping in the Redding, California area all year round.

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.). His skills and experience are invaluable to our new campground business.

Product Offering

Shasta Lake Campground will provide both essential and luxury amenities that campers typically expect in a new campground. Some of these amenities will include:

• Electrical Hook-ups
• Water Station
• Modern Restrooms with Contactless Technology
• Hot Showers
• Covered Fire Pits
• Indoor & Outdoor Swimming Pools
• Amphitheater

Customer Focus

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of Redding, California. We will also serve tourists that visit the area from all corners of the country.

Management Team

Shasta Lake Campground is led by David Cleveland who has been working in the campground industry for nearly 20 years. He started his career as a seasonal employee and worked his way up into a management position. While David has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.).

Success Factors

Shasta Lake Campground will be able to achieve success by offering the following competitive advantages:

• Location: The campground is located by numerous state and national parks, and is also a convenient distance away from the city.
• Year-Round Camping for Everyone: The Company is offering the only year-round camping option in the area for individuals of all ages and camping preferences.
• Management: Shasta Lake Campground’s management team has years of business and marketing experience in addition to campground management experience. This allows the Company to market to and serve customers in a much more sophisticated manner than competitors.
• Relationships: Having lived in the community for over 20 years, David Cleveland knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for Shasta Lake Campground to build brand awareness and an initial customer base.

Financial Highlights

Shasta Lake Campground is seeking a total funding of $450,000 of debt capital to open its campground company. The breakout of the funding is below:

• Campground land purchase, design, and build-out: $250,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $25,000
• Working capital: $25,000

Company Overview

Who is shasta lake campground, shasta lake campground’s history.

David Cleveland began researching what it would take to create his own campground company and did a thorough analysis of the costs, market, demographics, and competition. David has compiled enough information to develop his business plan in order to approach investors.

David incorporated Shasta Lake Campground as a Limited Liability Corporation in December 2022. Once the purchase of the land is finalized, light construction can begin to build out the campground.

Since incorporation, the Company has achieved the following milestones:

• Located available property for sale that is ideal for a new campground
• Developed the Company’s name, logo, and website
• Hired a general contractor for the build-out of the campground and its facilities
• Determined equipment and necessary supplies
• Began recruiting key employees

Shasta Lake Campground’s Services

Industry analysis.

Now that the pandemic is over, families all across the country are eager to get outside and explore the natural world around them. One of the most popular ways that Americans do this is by camping and visiting campgrounds. Campgrounds provide convenient access to nature without compromising comfort. They often have numerous amenities to make the experience enjoyable, including WiFi, modern bathrooms, and fun family-friendly activities.

According to Future Market Insights, the global camping industry is expected to grow at a CAGR of 7.6% from now until 2030. This shows that camping is still an extremely popular activity and is only going to continue to grow and expand. Now that campgrounds offer luxuries and amenities to make the experience more enjoyable, people who usually hate the camping experience find themselves enjoying it.

Other factors that support the industry’s growth include the increase in disposable income and the increasing popularity of similar outdoor activities and industries.

Customer Analysis

Demographic profile of target market.

Shasta Lake Campground will primarily serve vacationers and residents within a 50-mile radius of the campground location. The community of Redding, California has thousands of active families, children, teenagers, young adults, adults, and seniors who regularly participate in camping and other recreational activities. Additionally, thousands of tourists visit the area each year who are looking for new recreational opportunities.

The demographics of Redding, California are as follows:

Customer Segmentation

Shasta Lake Campground will primarily target the following customer profiles:

• Families with children
• Outdoor enthusiasts

Competitive Analysis

Direct and indirect competitors.

Shasta Lake Campground will face competition from other companies with similar business profiles. A description of each competitor company is below.

Great Outdoors Rec Center

Built in 1922, the Great Outdoors Rec Center is located close to many outdoor recreational hot spots for hiking, bicycling, and kayaking. The center has a large outdoor property and rents out tent pads and RV space for weekend campers to utilize. Great Outdoors Rec Center also has many of the amenities campers look for such as accessible, clean bathrooms and a full kitchen that can be used for an additional fee.

Although Great Outdoors Rec Center offers campers a place to set up camp, its main business is as a recreational center, not a campground. Therefore, there are many times throughout the year when the camp area is not accessible for campers because it’s being utilized by the community for special events such as weddings and birthday parties.

Mountain Basin Campground

Mountain Basin Campground is a small campground near the closest forest in the area. This business operates primarily as a campground for school and church groups of children in the summer season. The location includes multiple fire rings, minimal bathroom facilities, and enough space to accommodate six-eight small tents.

The campground is only open for the summer season due to weather conditions in the area and is mostly used for daytime activities and one-night-only overnight camping for groups.

Rivers Camping

Established in 1990, Rivers Camping is a local campground company that operates multiple campgrounds around the state. Rivers Camping is a top choice for nature enthusiasts who are looking to take advantage of the many local outdoor activities nearby. Each campground is situated close to at least one outdoor recreation option, with most of them being located adjacent to a river. This company offers tent pads, but no RV pads.

Competitive Advantage

Shasta Lake Campground will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Shasta Lake Campground will offer a unique value proposition to its clientele:

• A prime location in the heart of nature and away from the bustling city
• Located near popular hiking trails and scenic areas
• Family-focused environment
• Fun amenities, such as a swimming pool and playground

Promotions Strategy

The promotions strategy for Shasta Lake Campground is as follows:

Social Media

Shasta Lake Campground will invest heavily in a social media advertising campaign. The company will create social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Shasta Lake Campground will invest heavily in developing a professional website that displays all of the features and benefits of the campground. It will also invest heavily in SEO so that the campground’s website will appear at the top of search engine results.

Direct Mail

Shasta Lake Campground will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to choose the campground for their next camping adventure.

Pre-Opening Events

Before opening the campground, Shasta Lake Campground will organize pre-opening events designed for prospective customers. These events will create buzz and awareness for Shasta Lake Campground in the area.

Shasta Lake Campground’s pricing will be moderate and on par with competitors so consumers feel they receive great value when visiting our campgrounds. We will charge a fee per person, and the fee will fluctuate depending on the season and popularity of the campground. Children under the age of twelve can enter the campground for free.

Operations Plan

The following will be the operations plan for Shasta Lake Campground.

Operation Functions:

• David Cleveland will be the Owner and Manager of Shasta Lake Campground. He will take charge of all the operations and executive functions of the company.
• David is joined by Jen Beal, who will be the Assistant Manager of the grounds. She will help out with the general operations of the campground, but also help out with the marketing and promotion efforts.
• David is also joined by John Parker, who will be the campground’s Administrative Assistant.
• David will hire several campground attendants to help manage the store, run the other amenities, and keep the campground clean for our visitors.

Milestones:

Shasta Lake Campground will have the following milestones completed in the next six months.

• 2/2023 Finalize lease agreement
• 3/2023 Design and build out Shasta Lake Campground
• 4/2023 Hire and train initial staff
• 5/2023 Kickoff of promotional campaign
• 6/2023 Launch Shasta Lake Campground
• 7/2023 Reach break-even

Financial Plan

Key revenue & costs.

Shasta Lake Campground’s revenues will come primarily from the fees it charges for visitors to use the campgrounds. The company will also sell toiletries, snacks, and other items at its camp store.

The property purchase, equipment, supplies, and labor expenses will be the key cost drivers of Shasta Lake Campground. Other cost drivers include taxes, overhead, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Average fee charged per person visiting the campground: $20

Financial Projections

Income statement, balance sheet, cash flow statement, campground business plan faqs, what is a campground business plan.

A campground business plan is a plan to start and/or grow your campground business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Campground business plan using our Campground Business Plan Template here .

What are the Main Types of Campground Businesses?

There are a number of different kinds of campground businesses , some examples include: Seasonal campgrounds, Equestrian campgrounds, Year-round cabin campgrounds, and RV Campgrounds.

How Do You Get Funding for Your Campground Business Plan?

Campground businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Campground Business?

Starting a campground business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Campground Business Plan - The first step in starting a business is to create a detailed campground business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your campground business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your campground business is in compliance with local laws.

3. Register Your Campground Business - Once you have chosen a legal structure, the next step is to register your campground business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your campground business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Campground Equipment & Supplies - In order to start your campground business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your campground business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful campground business:

• How to Start a Campground Business

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RV Park Business Plan Template

Whether you want to start your own rv park business or expand an existing one, you need a business plan. the following rv park business plan template lets you know which elements you need to include in a successful rv park business plan., fill the form to download business plan templates.

To ensure your RV Park business success in this highly competitive market, you need a properly structured RV park business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their RV park businesses. Using the following RV park business plan template, you can put together an effective business plan.

Things to Know Before Writing a RV Park Business Plan

This industry operates RV parks and campgrounds as well as recreational and vacation camps. It also includes trailer parks and caravan parks as well as wilderness camps. There are many recreational facilities provided by the industry, including restrooms, laundry rooms, recreation halls, and playgrounds.

In recent years, campgrounds and RV parks have enjoyed steady growth. Campgrounds & RV Parks are forecast to grow by 5.5% in 2023.

The industry is largely driven by travel-related trends, as RV parks and campgrounds are seen as cost-effective alternatives to traditional vacations.

Among the major products and services offered by this industry are

• Membership, tuition, and long-term fees at the campground
• Campgrounds and RV sites for travelers and others
• Accommodations and service fees for other units

Key Success Factors for the RV Park Business

Despite the challenges of the RV Park industry, we have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

• Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
• Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
• Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
• By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

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What is an RV Park Business Plan?

An RV park(recreational vehicle park) business plan is a road-map for starting and growing your RV park business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require an RV park business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an RV Park business or pitching to investors or venture capitalists.

Why You Need an RV Park Business Plan

RV park business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. An RV park business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of an RV park business idea, and may help you better understand your company’s finances and competition.

RV park business owners who have a business plan grow 34% faster than those who don’t, and 76% of fast-growing businesses have one.

An RV park business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for RV Park Business

No matter how large or how small your RV park business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your RV park business plan. In return, investors often desire ownership of a part of your company.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

RV Park Business Plan PDF and Word

Download our RV park business plan in PDF and Word here.

How to Write an RV Park Business Plan

To write an RV park business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an RV park business plan, or you can just download our proven business plan sample pdf  to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of RV park business you have and what stage you’re in; for example, are you a startup, do you have an RV park company that you want to expand, or do you have a lot of RV park businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the RV park industry
• The name, location, and mission of your RV park company
• A description of your RV park business, including management, advisors, and a brief history
• Discuss the type of RV park business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your RV park business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of an RV business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of RV park business you are running and its future goals. The type of RV park business you might be focused on (Traditional RV Park, Glamping Resorts, Single Campsite, Double Campsite,  Cabins,  Basic RV Hookup,  Full RV hookup,  etc)
• Company history: When and why did you start your RV park business?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your RV park company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

The RV park business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing RV park’s market. Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the RV park industry. Define the RV park business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the RV park industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the RV park industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your RV park business intends to position itself in the industry. Concentrate on how your RV park business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for an RV park business is to identify its target customers clearly. Customers can be categorized into the following segments: Young families, Couples, retirees, campers and outdoor enthusiasts, etc.

The customer analysis section is an important part of any RV park business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your RV park services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your RV park services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: Ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your RV park business competitors.
• Search for opportunities to distinguish your RV park from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other RV park businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Hotels, motels, tent campgrounds, hostels, etc all fall into this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your RV park business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offering cheaper RV park services or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offering premium services, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium RV park services? Will you make reserving a site easier or faster for customers? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your RV park business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for an RV park business involves identifying the target demographic and finding RV park services that suit their preferences.

As part of your marketing plan for an RV park business, you should include:

Pricing and Product Strategy

Your RV park business must offer the attractive location and services that are different from those of your competitors. Research what your competitors offer and how they price their services. Unique services identifies your RV park business as the place to go for unique RV park services and differentiates it from others.

Placing and Promotions

The place refers to the location of your RV park. Describe how the location will affect your business success. for example, Is your RV park located near a heavily trafficked national park or tourist attraction. Describe how your location might help you attract tourists.

Promoting your RV park business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

• Collaborations with community organizations (e.g., amusement park ticket holders get a discount on an RV site)
• Reaching out to local bloggers and websites 
• Publicity in local newspapers and magazines
• Marketing on social media
• Web Marketing
• Pre-opening Events
• Join the Camp and School Enrichment Directories.

You should also think about your RV park company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other RV park businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to create a marketing business in business plan to help you create a winning RV Park business.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

• Who – Personnel in charge of completing specific tasks.
• What – A breakdown of the responsibilities of each personnel.
• Where – The location of everyday operations.
• When –The deadlines for completing tasks and goals.
• How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Everyday s hort-term processes include all aspects of running your RV park, such as serving customers, hiring and training staff, acquiring materials, keeping the RV park clean, and so on.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new services, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

When writing an RV park business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your RV park business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your RV park business. Ideally, you and/or your team members have direct expertise in the RV park business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with RV park business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your RV park company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running RV park business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your RV park business plan is your human resource needs.

Read Later: How to Write a Management Team Section in a Business plan.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Read Later: If you are a DIY business plan writer, this guide on how to write a financial plan in business plan can help you to create a winning RV park business plan.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your RV park business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your RV park business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your RV park will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your RV park business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an RV park business:

• Fees for registering an RV park business
• Taxes and licenses costs
• Business insurance
• Payroll or salaries paid to staff
• Facility rent and security deposits
• Build-out of a location, including design fees, construction, and so on.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your RV park business.

Summary of the RV Park Business Plan

An RV park business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the RV park business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your RV park business.

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Sample RV Park Business Plan

Writing a business plan is a crucial step in starting an RV park. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring RV park owners, having access to a sample RV park business plan can be especially helpful in providing direction and gaining insight into how to draft their own RV park business plan.

Download our Ultimate RV Park Business Plan Template

Having a thorough business plan in place is critical for any successful RV park venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An RV park business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The RV park business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your RV park as Growthink’s Ultimate RV Park Business Plan Template , but it can help you write an RV park business plan of your own.

Example – Wanderlust Wheels Park

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At Wanderlust Wheels Park, located in the vibrant and picturesque Aurora, CO, we are dedicated to providing an exceptional RV park experience that stands out in the market. Our park offers state-of-the-art amenities including high-speed Wi-Fi, spacious pitches, and enhanced power hookups, catering to all RV sizes and needs. Our commitment extends beyond mere accommodations; we strive to create a holistic experience through a range of recreational activities and events that promote a vibrant community atmosphere. Furthermore, our emphasis on sustainability and eco-friendly practices not only enriches our guests’ stay but also protects the natural beauty of our surroundings, ensuring a memorable and fulfilling travel experience for every visitor.

Our success is rooted in our unparalleled RV site accommodations, array of recreational activities, and our commitment to a vibrant community atmosphere. We pride ourselves on our eco-friendly approach and exceptional customer service, which together position us as the premier choice for RV enthusiasts. Our accomplishments to date include building a loyal customer base, establishing a strong online presence, and receiving positive feedback for our sustainability efforts, all of which are testament to our dedication to excellence in the RV park industry.

The RV park and campground industry has seen significant growth, driven by the increasing popularity of RV travel among diverse demographics seeking affordable and flexible travel options. With a trend towards outdoor and nature-based vacations, the demand for quality RV accommodations has risen, highlighting the importance of amenities and unique experiences in attracting customers. The industry’s expansion is further supported by technological advancements that enhance the booking process and guest experience, signalling a promising future for well-positioned parks like Wanderlust Wheels Park.

Our target customers comprise a diverse group of RV enthusiasts, including families seeking outdoor vacations, retirees embracing the RV lifestyle, and remote workers looking for scenic workspaces. This demographic values quality accommodations, a sense of community, and recreational activities that enhance their travel experience. Understanding our customers’ needs has enabled us to tailor our amenities and services, ensuring we offer a compelling and memorable stay that meets the expectations of today’s modern traveler.

Our top competitors include other RV parks in and around Aurora, CO, which vary in size and the range of amenities offered. However, Wanderlust Wheels Park distinguishes itself through our state-of-the-art utilities, commitment to sustainability, and a wide array of on-site recreational activities and events that foster a sense of community among our guests. These competitive advantages enable us to provide a unique and enriching experience that elevates us above our competition.

Our marketing strategy is centered around highlighting our advanced facilities, diverse recreational activities, and eco-friendly practices. We offer competitive pricing to ensure affordability while maintaining high-quality services. Promotions will be conducted through various channels including social media, local tourism boards, and partnerships with RV associations to reach a wider audience. Seasonal discounts and loyalty programs will be implemented to encourage repeat visits and attract new customers. Our comprehensive promotional plan aims to establish Wanderlust Wheels Park as a top choice for RV travelers seeking an exceptional stay.

Our operational focus includes efficient check-in/check-out processes, accurate reservation handling, and maintaining high standards of cleanliness and facility maintenance. Exceptional customer service and security monitoring are paramount, alongside continuous marketing efforts and financial management. We prioritize staff coordination and emergency preparedness to ensure guest safety and satisfaction. Key milestones include expanding our facilities, enhancing our range of activities, and implementing innovative technologies to streamline operations and improve the guest experience.

Our management team comprises experienced professionals with a passion for the RV lifestyle and a deep understanding of the hospitality industry. Their diverse skills in operations management, marketing, customer service, and environmental sustainability drive the vision and success of Wanderlust Wheels Park, ensuring we remain at the forefront of the RV park industry.

Welcome to Wanderlust Wheels Park, a newly established RV Park nestled in the heart of Aurora, CO. As a local business, we understand the unique needs and preferences of our community, especially noting the absence of high-quality RV parks in the area. Our mission is to fill this gap by providing an exceptional service that caters to the adventurous spirit of RV enthusiasts looking for their next destination.

At Wanderlust Wheels Park, our offerings are designed to ensure that every guest has a memorable stay. Our RV Site Accommodations are top-notch, providing spacious and well-maintained spots for your recreational vehicle. We pride ourselves on our comprehensive Facilities and Amenities, which are designed to cater to all your needs, from basic utilities to luxury conveniences. Our Utility Services ensure that your stay is comfortable and hassle-free, with reliable access to water, electricity, and sewage. For those looking to make the most of their stay, we offer a variety of Recreational Activities that promise fun and adventure. Moreover, our hassle-free Reservation and Check-In Services make planning your stay with us a breeze, allowing you to focus on enjoying your time away.

Located in the vibrant city of Aurora, CO, Wanderlust Wheels Park is ideally positioned to serve both locals and visitors looking for an exceptional RV park experience in the area. Our strategic location not only offers convenient access but also serves as a perfect base to explore the beauty and attractions that Aurora has to offer.

Our confidence in the success of Wanderlust Wheels Park is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful RV park, ensuring that we understand the industry and our customers’ needs intimately. Additionally, we believe that our superior RV site accommodations and the breadth of recreational activities we offer set us apart from the competition, promising an unparalleled experience for our guests.

Since our founding on January 6, 2024, Wanderlust Wheels Park has achieved significant milestones as a Limited Liability Company. Our accomplishments to date include the creation of a distinctive logo that captures the essence of our brand, the careful development of our company name that resonates with our target audience, and securing a prime location that meets our strategic and operational needs. These achievements lay a solid foundation for our future success and growth.

The RV Park industry in the United States is a thriving market, with over 18,000 RV parks and campgrounds across the country. The industry generates billions of dollars in revenue each year, making it a significant player in the tourism and hospitality sector.

Market research projects a steady growth in the RV Park industry in the coming years, driven by the increasing popularity of RV travel among Americans. The industry is expected to expand as more people opt for RV vacations as a safe and convenient way to explore the country.

Recent trends in the RV Park industry, such as the rise of glamping and eco-friendly camping options, bode well for Wanderlust Wheels Park in Aurora, CO. By offering unique and sustainable amenities to customers, the park can tap into the growing demand for experiential and environmentally conscious travel experiences.

Below is a description of our target customers and their core needs.

Target Customers

Wanderlust Wheels Park will target a diverse range of customers, with a significant focus on local residents. These individuals are looking for convenient, nearby escapes that allow them to enjoy the outdoors without the need to travel far from home. The park will tailor its services and amenities to meet the needs of these local adventurers, ensuring they have access to a peaceful, well-equipped site for their RVs, further enhancing their leisure and relaxation experiences.

In addition to local residents, Wanderlust Wheels Park will also cater to tourists and travelers passing through Aurora, CO. These customers are often on the lookout for comfortable and reliable places to park their RVs as they explore the region. The park is positioned to offer them a memorable stay with its unique attractions and services, making it an ideal stopover or base for exploring the local sights and sounds.

Another important customer segment includes retirees who are increasingly embracing the RV lifestyle for its freedom and flexibility. Wanderlust Wheels Park will offer them a welcoming community and a variety of amenities designed to cater to their specific needs and preferences. This approach will ensure that the park is not just a place to stay but a destination where they can enjoy a vibrant and fulfilling lifestyle.

Customer Needs

Wanderlust Wheels Park meets the growing demand for high-quality RV site accommodations, ensuring that residents have access to well-maintained spaces that cater to their needs for comfort and security. Customers can expect spacious lots, reliable utility hookups, and premium amenities, all designed to enhance their living experience. The park’s emphasis on quality extends to every aspect of its accommodations, making it a preferred destination for RV enthusiasts.

In addition to superior accommodations, Wanderlust Wheels Park provides a variety of fun recreational activities, catering to the diverse interests of its residents. From outdoor adventures to leisurely pastimes, customers have ample opportunities to engage in their favorite hobbies and discover new ones. This focus on delivering a comprehensive lifestyle experience ensures that residents not only have a place to stay but a community to be part of.

Understanding the importance of convenience, Wanderlust Wheels Park also offers easy access to local attractions, shopping, and dining options in Aurora. Residents can enjoy the balance of tranquil park living with the benefit of urban amenities close at hand. This blend of accessibility, coupled with the park’s recreational offerings, fulfills a crucial need for those seeking a harmonious lifestyle that combines the freedom of the open road with the comforts of home.

Wanderlust Wheels Park’s competitors include the following companies:

Prospect RV Park offers a range of services tailored for RV owners and travelers looking for a place to stay with their vehicles. They provide amenities such as electric hookups, water supply, and sewage disposal, aiming to cater to the needs of short-term and long-term visitors. Their prices vary depending on the length of stay and the specific services used, but they generally position themselves as an affordable option in the market. Prospect RV Park operates in Wheat Ridge, Colorado, serving customers primarily from the Denver metropolitan area and those traveling through the region. Their key strengths include a convenient location near major highways and attractions, and a reputation for clean, well-maintained facilities. However, their limited size and the absence of luxury amenities could be viewed as weaknesses compared to larger, more upscale competitors.

Flying Saucer RV Park is known for its unique theme and family-friendly environment, offering services that include full-service RV slots, picnic areas, and free Wi-Fi. They also have a playground and a dog park, making them an attractive option for families and pet owners. Pricing at Flying Saucer RV Park is competitive, aiming to offer value through a combination of location, amenities, and service quality. Located in Englewood, Colorado, they draw customers from both the local area and travelers visiting the Denver region. A key strength is their distinctive, inviting atmosphere which sets them apart from more conventional RV parks. However, their thematic focus might not appeal to all potential customers, and their location, while scenic, is slightly more removed from major tourist attractions, which could be considered a weakness.

Delux RV & Motel expands the traditional RV park model by offering both RV parking spaces and motel rooms, catering to a broader range of travelers. Their services for RV owners include hookups for electricity, water, and sewage, along with access to laundry facilities and a convenience store. Motel guests can expect comfortable, well-equipped rooms at competitive prices. This dual offering allows them to attract a diverse customer base, from RV enthusiasts to road travelers seeking overnight accommodations. Delux RV & Motel is situated in a convenient location that provides easy access to both the city of Denver and the natural attractions of Colorado. The combination of RV and motel accommodations is a significant strength, offering flexibility and convenience to travelers. However, managing the dual aspects of the business could stretch resources and potentially compromise the quality of service, posing a weakness.

Competitive Advantages

At Wanderlust Wheels Park, we take pride in offering unparalleled RV site accommodations that set us apart from the competition. Our park is meticulously designed to cater to the diverse needs of the modern traveler, ensuring each site is equipped with state-of-the-art utilities and amenities. This includes high-speed Wi-Fi for those who wish to stay connected, spacious pitches to accommodate RVs of all sizes, and enhanced power hookups to ensure a seamless stay. Beyond mere accommodations, we understand the importance of a holistic experience, which is why our park is nestled in a tranquil yet accessible location, providing a perfect blend of convenience and serenity to our guests.

Recreational activities at Wanderlust Wheels Park are second to none, offering our guests an array of options to enrich their stay. From guided outdoor adventures that explore the breathtaking landscapes of Aurora, CO, to on-site facilities designed for relaxation and entertainment, there is something for everyone. Our commitment to providing a vibrant community atmosphere is evident in our carefully curated events and activities that encourage social interaction and the forging of lasting memories. Additionally, our dedication to sustainability and eco-friendly practices not only enhances the guest experience but also ensures we do our part in preserving the natural beauty of our surroundings for future generations. These competitive advantages, coupled with our exceptional customer service, position Wanderlust Wheels Park as the premier choice for RV enthusiasts seeking a memorable and fulfilling travel experience.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

Wanderlust Wheels Park offers a comprehensive range of products and services designed to cater to the needs of the modern traveler with a penchant for adventure and comfort. From premium RV site accommodations to a plethora of recreational activities, this RV park ensures a memorable and comfortable stay for all its guests.

At the heart of its offerings are the RV Site Accommodations. Guests can expect spacious and well-maintained sites equipped with all the necessary hookups for water, electricity, and sewage. The average selling price for these accommodations is around $50 per night, although rates may vary depending on the season and the specific site amenities included.

In addition to the basic RV accommodations, Wanderlust Wheels Park takes pride in its top-notch Facilities and Amenities. This includes clean and modern restrooms and showers, laundry facilities, and a convenience store stocked with essentials and local delicacies. The use of these facilities is included in the site fee, ensuring guests have a comfortable and hassle-free stay.

Utility Services at Wanderlust Wheels Park are comprehensive, ensuring that guests have everything they need right at their fingertips. This includes high-speed WiFi, cable TV hookups, and 24-hour security. The cost for these utilities is also included in the RV site fee, allowing guests to enjoy a seamless experience without worrying about additional charges.

For those looking to add a bit of fun and excitement to their stay, the park offers a variety of Recreational Activities. From hiking and biking trails to fishing and bird watching spots, there’s something for everyone. The park also features a playground and a picnic area, perfect for families. Participation in most of these activities comes at no extra cost, though some specialized tours or equipment rentals may incur a nominal fee.

Understanding the importance of a smooth arrival and departure process, Wanderlust Wheels Park provides efficient Reservation and Check-In Services. Guests can book their stay online through an easy-to-use platform, with average site fees clearly listed. A dedicated team is also available to assist with check-in, ensuring that guests can start enjoying their vacation as soon as they arrive. While the reservation service is complimentary, guests are encouraged to book in advance to secure their preferred site.

Wanderlust Wheels Park aims to blend the thrill of outdoor adventure with the comforts of modern amenities, offering a unique and fulfilling experience for travelers in Aurora, CO. With competitive pricing and a focus on quality service, it stands as a premier choice for RV enthusiasts and nature lovers alike.

Promotions Plan

Wanderlust Wheels Park employs a diverse range of promotional methods to attract customers, with a strong emphasis on online marketing to ensure a wide-reaching impact. Understanding the power of digital presence, Wanderlust Wheels Park will leverage social media platforms such as Instagram, Facebook, and Twitter to engage with potential visitors. By posting captivating images and videos of the park, alongside customer testimonials and special offers, the park aims to create a vibrant online community.

In addition to social media, Wanderlust Wheels Park will also utilize search engine optimization (SEO) strategies to increase visibility on search engine results pages. This includes optimizing website content with relevant keywords related to RV parks in Aurora, CO, and providing valuable content like travel tips and destination guides that will attract potential visitors to the website. Email marketing campaigns will also play a crucial role, sending out newsletters with updates, promotions, and personalized offers to subscribers, thereby encouraging repeat visits and fostering a sense of community among RV enthusiasts.

Beyond online marketing, Wanderlust Wheels Park will engage in local partnerships and sponsorships to establish a strong local presence. Collaborating with local businesses and tourism boards will help the park tap into existing networks and attract visitors looking for a comprehensive travel experience in Aurora, CO. Hosting events and workshops at the park, such as star-gazing nights, outdoor cooking classes, and nature photography sessions, will also serve as an effective promotional tactic, offering unique experiences that set Wanderlust Wheels Park apart from competitors.

Furthermore, Wanderlust Wheels Park will implement a referral program, rewarding existing customers for bringing in new visitors. This word-of-mouth marketing strategy will not only increase the park’s customer base but also strengthen the loyalty of existing customers. Traditional advertising methods, such as flyers in local tourist spots and advertisements in travel magazines, will also complement the digital marketing efforts, ensuring a comprehensive approach to attracting visitors to Wanderlust Wheels Park.

By combining these promotional methods and tactics, Wanderlust Wheels Park expects to establish itself as a premier destination for RV enthusiasts in Aurora, CO. Through a strong online presence, local partnerships, and unique on-site events, the park aims to create memorable experiences that will keep visitors coming back for more.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Wanderlust Wheels Park, there are several key day-to-day operational processes that we will perform.

• Check-in and Check-out Management: We will efficiently manage the check-in and check-out processes, ensuring customers can quickly settle in or leave the park without delays.
• Reservation Handling: We will manage reservations accurately, confirming bookings, and responding to inquiries through phone, email, or online platforms promptly.
• Maintenance of Facilities: We will conduct daily inspections and maintenance of all facilities, including RV spots, electrical hookups, water supply, and sewage connections, to ensure they are in top condition.
• Cleanliness and Sanitation: We will maintain high levels of cleanliness and sanitation throughout the park, especially in communal areas such as restrooms, showers, and picnic areas.
• Customer Service: We will provide exceptional customer service, resolving any issues promptly and ensuring all guests have a pleasant stay.
• Security Monitoring: We will continuously monitor the park to ensure the safety and security of our guests and their property, implementing measures like surveillance cameras and nighttime patrols if necessary.
• Financial Management: We will manage day-to-day financial transactions, including processing payments, issuing refunds when necessary, and maintaining accurate financial records.
• Marketing and Promotion: We will engage in ongoing marketing efforts to attract new customers, utilizing social media, local tourism boards, and RV associations to promote our park.
• Feedback Collection: We will actively seek feedback from our customers through surveys or direct communication to identify areas for improvement and enhance customer satisfaction.
• Staff Coordination: We will ensure all staff are well-coordinated, informed about their daily tasks, and motivated to provide the best service possible.
• Emergency Preparedness: We will maintain and regularly update emergency plans, including evacuation routes and first aid procedures, to ensure the safety of all guests in case of an emergency.

Wanderlust Wheels Park expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a Prime Location : Finalize the acquisition or lease of land in Aurora, CO, that is accessible and appealing to RV owners. This location should also comply with local zoning laws and regulations for RV parks.
• Obtain Necessary Permits and Licenses : Successfully navigate the regulatory environment to obtain all required permits and licenses needed to operate an RV park. This includes environmental, health, safety, and business operation permits.
• Develop Infrastructure and Facilities : Complete the development of essential infrastructure such as electrical hookups, water supply, sewage systems, Wi-Fi, and road access. Also, build amenities that will attract customers like bathrooms, showers, a convenience store, and recreational areas.
• Launch Marketing and Promotional Campaigns : Implement targeted marketing strategies to build awareness of Wanderlust Wheels Park. This could include a mix of online marketing, local advertising, partnerships with RV dealerships, and attendance at relevant expos and events.
• Hire and Train Staff : Recruit a team of professionals to manage and operate the RV park. This includes customer service representatives, maintenance personnel, and security staff. Provide them with comprehensive training to ensure high-quality service.
• Soft Launch : Conduct a soft launch to test facilities, operations, and customer service processes with a limited number of guests. Collect feedback and make necessary adjustments before the grand opening.
• Grand Opening : Officially launch Wanderlust Wheels Park with a grand opening event designed to generate buzz and attract RV owners. Offer special promotions or events to draw in customers.
• Establish Partnerships : Develop partnerships with local businesses, tourism boards, and RV organizations to drive referrals and increase occupancy rates. Consider offering package deals or discounts to members of RV clubs or associations.
• Reach Operational Efficiency : Optimize operational processes and cost management to reduce expenses and improve customer service. This includes regular maintenance schedules, energy efficiency measures, and effective staff scheduling.
• Achieve $15,000/month in Revenue : Implement revenue growth strategies such as dynamic pricing, hosting events, and adding premium services or amenities. Focus on building a strong customer base and encouraging repeat visits to reach and sustain $15,000 in monthly revenue.

Wanderlust Wheels Park management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Christian Rivera, President

Christian Rivera, President, brings a wealth of experience and a proven track record of success to the helm of Wanderlust Wheels Park. With a background in managing an RV park, Rivera has demonstrated an exceptional ability to oversee operations, drive customer satisfaction, and ensure profitability. His previous success in the RV park industry provides him with unique insights and a deep understanding of what it takes to run a successful outdoor recreational facility. Rivera’s leadership and strategic vision are pivotal in steering Wanderlust Wheels Park towards achieving lasting success, making him an invaluable asset to the team.

To reach our growth goals, we require significant investment to expand our facilities, enhance our amenities, and bolster our marketing efforts. This funding will enable us to cater to a larger customer base, improve our service offerings, and ultimately increase our market share in the RV park industry.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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RV Park Business Plan Example PDF

Download our RV Park Business Plan PDF here. This is a free RV park business plan example to help you get started on your own RV park plan.  

How to Finish Your RV Park Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How To Write a Business Plan For a Campground + Template

Creating a business plan is essential for any business, but it can be especially helpful for campground businesses that want to improve their strategy and/or raise funding.

A well-crafted campground business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every campground business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Campground Business Plan?

A campground business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your campground business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Campground Business Plan?

A campground business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Campground Business Plan

The following are the key components of a successful campground business plan:

Executive Summary

The executive summary of a campground business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your campground business plan.

• Start with a one-line description of your campground company
• Provide a short summary of the key points in each section of your campground business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your campground business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your campground, mention this.

Industry Analysis

The industry or market analysis is an important component of a campground business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the campground industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, campground customers may include RVers, tent campers, and glampers (those who enjoy camping, but with some luxury amenities).

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or campground services with the right marketing strategy.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your campground business may have:

– You are the only campground in the area with a certain type of accommodation (e.g., group campsites)

– You have more/better amenities than other campgrounds in the area

– You are positioned closer to the beach than other campgrounds

– Your prices are lower than other campgrounds

Marketing Plan

This part of the campground business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your campground business via a PR campaign or by exhibiting at trade shows.

Operations Plan

This part of your campground business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a campground business include reaching $X in sales. Other examples include expanding to a second location or launching a new service.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific campground industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Campground business plan

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Campground

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup campground business plan.

Sample Cash Flow Statement for a Startup Campground  

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the campground business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your campground . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any campground owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.

Finish Your Business Plan in 1 Day!

Other helpful articles.

How To Write an RV Park Business Plan + Template

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• Registered Agents

How to Start an RV Park Business in 14 Steps (In-Depth Guide)

Updated:   February 21, 2024

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The RV lifestyle is more popular than ever, with over 1 million households now owning an RV in the United States. According to a report by the RV Industry Association , RV shipments are expected to hit 589,100 units in 2022, an all-time high and indicative of the growing demand for RV travel and vacations. With more RVs on the road, quality places for them to park are also in increasing demand.

Starting an RV park can be an extremely lucrative business opportunity for those looking to capitalize on this growing trend. Not only can park owners bring in steady nightly and monthly rental income, but additional revenue streams like utility hook-ups, convenience stores, and recreation rentals can also boost the bottom line. An RV park with 50 spaces could generate over $500,000 in annual revenue.

This guide will show you how to start a RV park. Topics include market research, competitive analysis, business accounting, obtaining business insurance, sourcing equipment, and more. Here’s everything you need to know to start a RV park.

1. Conduct RV Park Market Research

Market research is an important factor in designing a thorough business plan. It offers insight into your financial projections, target market, local market saturation, trends in services and products, and more. There are two types of market research, primary and secondary, both are required to start your own RV park.

Some details you’ll learn through market research include:

• Specific data on privately-owned RV camping park economics shows the immense earnings potential.
• The actual profit margins for RV park owners are also favorable.
• Profit margins typically range from 30% to 60% of gross revenue depending on amenities offered and operational efficiency.
• The return on investment timeline for new RV parks is also appealing. RV parks are versatile and can also function as AirBnB’s , but that does require consistent property management that you may or may not do yourself.
• Building a new park from the ground up can require 2-3 years from initial planning to opening.
• Most new parks are profitable within 3 years of opening and earn 100% ROI on the initial investment within 5-7 years.

Analysis of current market data indicates that the RV park industry is experiencing rapid expansion in tandem with the rising popularity of RV travel. With strong revenue potential, high-profit margins, and attractive ROI timelines, RV parks represent an extremely lucrative sector with immense opportunities for continued growth.

2. Analyze the Competition

Understanding the competitive landscape is critical for any new RV park owner. Competitive analysis gives you an idea of how other mobile home parks operate, what kind of RV park development is happening in your area, pricing guides, and more.

A few key ways to get started analyzing competitors include:

• Research existing RV parks in the immediate area and within a 60-90 minute drive.
• Identify the number of competitors, their sizes, amenity offerings, pricing, and occupancy rates if possible.
• Drive through parks and scrutinize site layouts, landscaping, and facility conditions.
• Review sites like RV Park Reviews and AllStays Camp & RV to see visitor commentary.
• Monitor feedback over time to spot improving/declining satisfaction trends.
• Google Maps and satellite view can provide additional perspective on surrounding property usage and zoning, flood zones, terrain challenges, and opportunities for differentiation.
• Search online review platforms like Google, Facebook, and Yelp to compile competitive ratings.
• Analyze competitors’ websites and digital marketing tactics using SimilarWeb and SEMRush.
• Examine search traffic, referring domains, keyword targeting, and online conversion efforts.

In total, the comprehensive competitive analysis will arm any prospective RV park owner with key intelligence to either carve out a niche or develop a superior park. It illuminates precisely where competitors are falling short and what they are executing well to properly position a new entrant park. With so much revenue at stake, the investment of time is well warranted.

3. Costs to Start an RV Park Business

Campground ownership requires a significant upfront investment. Key costs include land acquisition, utility access and hookup installation, land clearing and preparation, road and site development, permitting, and park amenities.

Start-up Costs:

• Land Purchase – The land acreage depends on the planned park size, with typical parks ranging from 5 to 30 acres of real estate . Land suitable for an RV park costs $15,000 – $40,000 per acre, putting the total from $75,000 up to over $1 million.
• Site Work & Utility Installation – Transforming raw land into powered RV sites requires extensive site excavation, grading, drainage, electric, water, and sewer installation which can tally $15,000-$30,000 per site. A park with 50 sites may spend $750,000 to $1.5 million.
• Amenities & Common Areas – Most parks require shower/restroom buildings, laundry facilities, dump stations, an office, a pool, and recreation areas. These can cost $300,000 to $500,000 depending on sophistication.

In total, building a new 50-site RV park often entails $2 – $3 million in start-up costs. Purchasing an existing park with infrastructure in place substantially reduces upfront capital requirements.

Ongoing Costs

In terms of ongoing operating expenses, RV park owners face:

• Staffing Expenses – Most parks require a live-in manager plus cleaning and maintenance staff tallying $50,000 – $100,000 per year or more for payroll.
• Site Costs – Water, electricity, internet access, trash pickup, and sewer service can cost $100 – $200 monthly per site.
• Maintenance & Repairs – Expect $150+ yearly per site for upkeep and periodic infrastructure repairs like asphalt overlay, utility repairs, or replacement amenities.
• Insurance – General liability and property hazard insurance typically costs $100-$150 annually per site.
• Marketing – Attracting customers through online ads, brochures, trade shows, etc. may require a $10,000+ yearly budget per 50 sites.
• Accounting/Legal – External professional services may tally $5000+ per year.

Considering these elements, owners should budget approximately 50% of gross revenue toward operating expenses. The remaining 50% covers debt payments, taxes, and profit.

4. Form a Legal Business Entity

Structuring your RV park legally is a key first step that impacts taxes, liability exposure, and options for growth. The main entity types each have pros and cons for park owners. Many RV parks choose to go with an LLC. Here’s a breakdown of your options.

Sole Proprietorship

A sole proprietorship constitutes the simplest framework – you and the business are one entity. Income and losses flow through to the owner’s tax return. This simplifies paperwork and tax filing. Sole proprietors have unlimited personal liability for business debts, lawsuits, or claims. For an RV park with extensive facilities serving the public, Exposure to legal claims makes this entity hazardous.

Partnership

Forming a general or limited partnership can allow multiple owners to share investment and liability risk. Profits pass through to personal returns similar to a sole proprietorship. However, similar unlimited liability also exists for general partners. Limited partners enjoy liability protection but have limited control.

Corporation

Converting to a C or S corporation better shields owners from legal and debt exposure but requires obs more complex tax filings. S-corps can offer some benefits of partnerships with corporate protections. Double taxation of income with a C-corp is also disadvantageous.

Limited Liability Company (LLC)

Most RV park experts recommend forming an LLC over other structures. As an LLC:

• Personal assets enjoy strong liability protection if properly structured. This safeguards owners.
• Adding additional partners is straightforward through issuing ownership shares called units. Family succession is also simplified.
• Taxation occurs at the personal level only, avoiding double taxation issues of corporations. This benefits profits.

While requiring formal registration and operation agreements, LLCs pair excellent liability shields with the pass-through taxation of partnerships and the simplicity of sole proprietors. Consult a business attorney to ensure proper setup. But for RV parks, LLCs make for a compelling business structure.

5. Register Your Business For Taxes

With an LLC formed, securing an Employer Identification Number (EIN) should become an immediate priority. The EIN serves as your business’s social security number for tax purposes. It is required for opening business bank accounts, paying employees, filing returns, and more.

Thankfully obtaining an EIN is free and fast directly through the Internal Revenue Service website. Simply:

• Navigate to the Online EIN Application .
• Select “View Additional Types, Including Tax-Exempt and Governmental Organizations” and choose “Limited Liability Company” as the responsible party.
• Answer the questions regarding LLC ownership structure, country location, reason for the EIN, and start date.
• Submit the completed form and your EIN will be provided immediately.

The entire process should take under 10 minutes. With EIN in hand, ensure to share with business partners, supply on state/local license applications, and use on all tax documents.

State-level tax compliance is also imperative. Most states levy sales tax on goods and services. The thresholds, licensing costs, filing procedures, etc. vary.

Research requirements for securing a seller’s permit, sales tax ID, and business license through state government departments. Factor any fees into launch costs and display tax licenses publicly onsite. Consider sales tax implications when pricing rentals and amenities.

Managing federal and state tax obligations keeps RV park ownership profitable while avoiding penalties. Compliance provides the necessary credentials to legally operate while allowing owners to deduct eligible expenses. Invest time upfront to register properly.

6. Setup Your Accounting

With multiple revenue streams from site rentals, utility fees, and amenities, accounting complexity can overwhelm new RV park owners. Establishing organized financial processes and controls is essential early on.

Open a Business Bank Account

Secure separate business banking and credit accounts. Never co-mingle company funds or expenses with personal finances. Mixing the two invites IRS scrutiny if audited. Have clients and vendors remit payments to dedicated business accounts only.

Accounting Software

Online accounting software like QuickBooks can automate and simplify bookkeeping. QuickBooks sync directly with bank/CC statements to import and categorize transactions and track payables/receivables, inventory, budgets, and KPI dashboards. This eliminates manual entry and provides real-time visibility at tax time. Expect costs of $15-50 monthly.

Hire an Accountant

Supplementing with an external accountant adds professional oversight for finances and filings. Typical monthly retainer fees range from $200-500 covering activities like:

• Recurring reconciliations – Validating bank/CC statements to match company books. It helps identify discrepancies early.
• Processing payroll including payroll tax filings and annual W-2s
• Preparing financial statements – Key for monitoring current year performance vs. budgets
• Sales tax calculation and filings if charging occupancy tax

Additional year-end support filing business returns and sales tax recaps costs around $1000-2000. Worthwhile to ensure IRS compliance and maximize write-offs. Deduct fees as ordinary business expenses.

7. Obtain Licenses and Permits

While tedious, securing proper business licenses and permits is imperative for legal RV park operations. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

Common RV park permits include:

• State Campground License – Nearly all states require a state-issued permit to open and operate an RV park legally. For example, California mandates securing a permit through the Department of Housing and Community Development.
• Building Permits – Constructing park infrastructure for bathhouses, pools, laundries, roads, utilities, and sites necessitates municipal and/or county building permits. Ensure to file proper permits with agency planning departments before breaking ground to avoid potential delays or remediation orders.
• Septic And Well Permits – Safely installing waste drainage fields, septic tanks, and potable water wells for the park requires adhering to state environmental department permit protocols during development.
• Liquor Licenses – If offering bar or lounge areas selling alcoholic beverages on-premises, active liquor licenses must be displayed as required by county or state alcohol control boards.
• Business License – Most cities and counties require annual business licenses for companies operating within their boundaries, including RV parks. Review local business tax requirements.

In addition, some locations may mandate additional permits covering signs, pools, fueling stations, food handling, events, and more. Verify specifics based on park amenities offered.

8. Get Business Insurance

With dozens of guests on-site daily, RV parks endure substantial liability risks from accidents, injuries, fires, crime, and natural disasters. Lacking adequate insurance coverage invites financial catastrophe for owners’ investments and assets.

Without coverage, imagine the following scenarios: an overnight fire sparked by an electrical issue guts the park’s laundromat facility and inventory, destroying the building and costing huge amounts of money in damage and lost revenue. Or, a child drowns in an unfenced section of park creek.

The parents rightfully sue for negligence without insurance to pay lawyers or a settlement, potentially costing untold millions. Or, one night, sewage from a damaged underground pipe floods multiple RV sites, destroying vehicles. Remediation and guest compensation absent insurance could tally hundreds of thousands in costs

Safeguarding against scenarios like these requires properly insuring the business. Standard policies to obtain quotes for include general liability – which covers 3rd party injury/property claims like guest falls, crime, or fire disasters. Often a minimum of $1 million.

Property insurance would reimburse repairs or rebuild from disasters damaging structures, fences, roads, and utilities and should insure for the rebuild value. Business interruption insurance provides reimbursement for income lost following disasters while closed for repairs.

Quoting specifics first requires tallying all park assets and risk factors. The Small Business Administration provides a thorough risk checklist and insurer guidance. Local agents can also assist in reviewing needs. Expect costs ranging from $5000 to $20,000+ annually based on scale.

While costly, comprehensive insurance reduces owners’ financial risk and makes recovering from the worst-case scenario possible. The adage rings painfully true – better safe than sorry.

9. Create an Office Space

Operating a thriving RV park mandates a dedicated office space for customer service, administrative work, and business storage needs. While site-based, small home offices often suffice initially, scaling space with the business proves vital over time.

Home Offices

During launch, owners can conserve costs by setting up a basic home office. Designating a room, basement, or garage area for an office and storage can meet immediate needs if space allows. Expect to budget $2,000+ for a desk, file cabinets, chairs, phone, business computer, and printer to start.

On-Site Office

For many RV site owners, the most common office is on-site. This lets you remain close to clients for ongoing needs while maintaining a work area for administrative duties. Building an on-site office at an RV park could run $5,000 to $10,000 plus office supplies and electronics for a small modular space.

Most full-time or multi-location parks require standalone offices, especially if operating vacation rentals or other remote aspects requiring an off-site base. Budget accordingly in projections as scaling necessitates eventually transitioning from the dining room table. Consider coworking spaces like WeWork to avoid long-term leases.

10. Source Your Equipment

Launching an RV park requires considerable equipment and materials for clearing land, installing utilities, constructing amenities, and maintaining operations. Thankfully, businesses have options when sourcing necessary items.

For those financing development through investors or traditional loans, buying new machinery from commercial dealers ensures full warranties and longevity. Items like tractors, trenchers, road pavers, and site utilities cost significantly more but endure years of usage.

New amenities like pool heaters, playground sets, and building HVACs similarly last if properly installed and maintained. Shop options at Caterpillar and John Deere plus RV park specialists such as TengoInternet .

Buying Used

Acquiring used tools and equipment becomes attractive for bootstrapped startups. Commercial sites like IronPlanet and MachineFinder list deals on reliable machinery tested before the auction.

Purchasing refurbished amenities also saves thousands over new while adding lifespan vs items on secondary markets.

Another capital-conserving option includes renting bigger machinery needed short-term like excavators, trenchers, or road paving equipment. Home Depot’s tool rental department offers reasonable daily rates on common construction gear. Ask any hired contractors about their rental sources too and compare pricing.

11. Establish Your Brand Assets

Crafting a distinctive brand presence fuels recognition, trust, and customer loyalty for RV parks in competitive markets. Investing in professional brand assets grants credibility while allowing consistent marketing.

Design a Logo

An iconic logo sets the foundation. Consider bright, friendly designs that encapsulate the location and amenities. Looka provides affordable DIY logo maker tools to explore creative approaches.

Display the logo prominently on the park entrance sign, website, merchandise, and print literature. It quickly becomes a visual shorthand for the property.

Print Business Cards

Pair branding with custom business cards, flyers, and brochures from Vistaprint . Include photos of amenities, site maps, and contact info like the vital business phone number.

Get a Business Phone Number

Establishing a dedicated business line allows for listing key details in directories. Mobile messaging also proves more professional than personal phones. RingCentral offers flexible cloud PBX solutions to smoothly handle caller overflow from any device.

Obtain a Domain Name

Likewise secure matching domain names for the brand website. Good domain names mirror the brand name and slogan. Namecheap facilitates quick, affordable registrations.

Design a Website

Well-designed websites quickly convey the brand personality while enabling direct bookings. Those adept at WordPress, Wix , or Squarespace can craft great DIY sites. Otherwise, hire web developers on marketplaces like Fiverr to actualize concepts. Optimized mobile responsiveness provides the convenience travelers expect.

12. Join Associations and Groups

While competitive, the RV community thrives on mutual support and sharing knowledge. Tapping into local and national groups grants access to invaluable insider expertise when starting an RV park.

Local Associations

Local RV Associations like the California Association of RV Parks offer members-only education covering park best practices, news updates, and an insider network for advice. Annual events provide face time with owners and vendors. Neighboring state chapters merit joining as well to expand connections.

Local Meetups

Attend area RV trade shows and rallies advertised on sites like Meetup . Subscribing to regional event groups keeps new entrepreneurs abreast of the latest gatherings. Talk to vendors about distribution partnerships, secure contractor referrals, and brainstorm with attendees.

Facebook Groups

RV owners and travelers congregate in prolific numbers on Facebook. Join relevant Groups like Must Visit RV Campgrounds and Free and Affordable RV Camping in the USA to engage with thousands nationwide. Pay attention to frequently asked questions and popular topics to identify current needs. Groups for specific states and brands offer targeted audiences too.

13. How to Market an RV Park Business

Effective marketing proves vital for RV parks to drive bookings and remain visible amid intense competition. With countless parks bidding for road-tripping guests across channels, those making the biggest impressions stand to gain the most travelers.

Personal Networking

Tap into existing social circles first when launching parks. Word-of-mouth referrals from delighted visitors offer a powerful organic endorsement. Satisfied customers also voluntarily review sites like Yelp, Google, and Facebook, lending credence to newcomers. Seed early happy campers by inviting friends and family to experience the amenities firsthand.

Digital Marketing

Digital tactics then help parks scale impressions and bookings exponentially. Consider:

• Search Engine Marketing – Target those actively seeking local RV sites through Google/Bing ads plus search-friendly web content optimized for opportunities identified using tools like SEMrush. Prioritize traffic quality over quotas.
• Social Media Marketing – Create social media accounts highlighting sandy beaches, mountain views, and community events that make the park special. Share visually engaging lifestyle shots of families gathered around campfires or grilling under the stars. Geo-target summer road-tripping demographics.
• Email Marketing – Send occasional park newsletters with special discounts for repeat customers to incentivize direct return visits. Segment sending by geography, past stay frequency, and more for relevance.
• Influencer Marketing – Reach out to RV travel bloggers, photographers, and social media personalities to experience the park first-hand in exchange for exposure across their channels. Millions follow their journeys.

Traditional Marketing

Traditional approaches are also successful in RV park marketing. Some common traditional marketing steps include:

• Print advertising in RV lifestyle magazines
• Flyers at travel centers
• Billboards along highways near entrances

These traditional marketing tactics have roles in driving awareness. Measure responses to gauge impact as you go. Keep messaging consistent emphasizing the signature amenities and experiences that set your park apart.

14. Focus on the Customer

Delivering exceptional customer service proves invaluable for RV parks in earning guest loyalty and securing referrals. In an industry relying primarily on word-of-mouth endorsement, ensuring vacationers feel welcomed and cared for keeps sites booked.

The RV travel community remains tightly knit with owners frequently consulting one another on quality parks worth visiting. A single disastrous stay with rude staff or faulty hookups gets broadcast quickly across regional forums and rating sites. First impressions matter.

Likewise, when guests thoroughly enjoy their stays, they excitedly share destinations with friends planning trips or even strangers met on the road. RV travelers covet insider tips on hidden gem locations.

Capitalize by training staff to proactively address complaints, handle maintenance emergencies promptly, and acquaint guests with the area’s highlights. Simple perks like welcome goodie bags, discounts in sundry shops, and social gatherings make visitors feel valued.

Stellar customer service earns fans who then eagerly endorse the park both online and off. Over time, recognition within the RV community grows to where travelers specifically route trips to experience the location for themselves.

For RV parks, delivering on hospitality serves both purposes of fueling word-of-mouth marketing and repeat visits. The initial investment in staff and training returns exponentially over time through retention and referrals. A little extra care goes a long way.

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January 24, 2024

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RV Park Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » RV Park

Are you about starting an RV park ? If YES, here is a complete sample RV park business plan template & feasibility report you can use for FREE.

Starting a business usually requires cash (startup capital) and if you have enough cash to invest in a thriving business in the united states of America is to start a recreational vehicle park – RV Park. The truth is that creating a business that targets children and adults as well is one sure way of making money especially if the business is laced with all that is required for them to have fun.

Please note that, the real deal in starting a RV Park (Recreation Vehicle Park) business is securing a big facility that is large enough to contain not just the tracks for the recreational vehicles (RV) and other fun – filled outdoor games for children, but also a restaurant, a place where parents/guardians can hangout while the wards catch fun.

Also in a location that may attract the kind of clients that would pay to make use of your campground cum RV park. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

Moreover, starting a standard a RV park is akin to starting a family entertainment center and it can be expensive but you can be rest assured that you will make your money within few years of launching the business. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering and enough parking means that you must truly be prepared for this business.

If your RV Park facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of children especially on weekends and special holidays.

So also, you should have interest in children and families in your area if indeed you want to do pretty well in this line of business. You should be able to convince parents and school managements, to make use of your RV park facility on a regular basis.

So if you have decided to start a RV Park business, then you should ensure that you carry out feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running. Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business.

Below is a sample RV park business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Recreational Vehicle (RV) Park Business Plan Template

1. industry overview.

The campgrounds and RV parks industry primarily operates recreational vehicle (RV) parks and campgrounds, as well as recreational and vacation camps.

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al.

A close watch over the Campgrounds and RV Parks industry shows that the industry has enjoyed stable growth in recent time. The industry is largely driven by travel-related trends, as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations.

Going forward, increasing fuel prices and an appreciating dollar are expected to affect industry growth. On the other hand, improvements in the broader economy of the United States, as well as an aging population, will support the growth of revenue for this industry.

The Campgrounds and RV Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 14,031 licensed and registered Campgrounds and RV Parks those who are into franchising responsible for employing about 51,211 employees and the industry rakes in a whooping sum of $6billion annually with an annual growth rate projected at 2.3 percent between 2011 and 2016.

It is important to state that no establishment has a lion share of the available market in this industry. A recent report published by IBISWORLD shows that the Campgrounds and RV Parks industry has expanded steadily, with revenue expected to increase at an annualized rate of 2.3 percent over the last five years.

The report shows that while the cost of using campground and RV facilities is less expensive relative to other types of accommodation, the RV Parks and Campgrounds industry was not immune from the impact of the broader economic downturn.

The report also stated that following the downturn, a spike in unemployment caused consumers to curtail nonessential purchases and cancel or delay their travel plans. Recovery commenced in 2012, but the industry’s rebound began slowly, with revenue increasing marginally.

As the US economy underwent its initially tepid recovery, travel-related sectors experienced a bump in sales. In recent time, the Campgrounds and RV Parks industry has experienced revenue growth, despite many families being time-strapped.

While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience. In the coming years, the industry revenue is forecast to grow as family entertainment centers such as campground and RV parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a RV park business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Outer City RV Parks®, LLC is a standard and well equipped campground and recreational vehicle park business that will be located in a growing community in Los Angeles – California.

Our basic aim of setting up the business is to contribute our quota in ensuring that children cum families who live in Los Angeles and neighboring cities have a facility for their children to catch fun to the maximum and also to open; a facility highly suitable for family recreation and camping.

We have been able to secure a standard facility in a central and easy to locate location in Los Angeles – California. We will basically be engaged in operating campgrounds, operating RV parks, operating overnight recreational camps, operating travel trailer and caravan campsites, and operating wilderness camps plus other recreational activities.

We are well equipped to services the whole family cum community as well as visitors and travelers. Outer City RV Parks®, LLC is going to become the number one family focused recreation facility in the whole of Los Angeles – California and we will work hard to build our facility to match the needs of the average family in the community.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Los Angeles – California is the right place to open our campground and RV Park. As a matter of fact, our major aim of starting Outer City RV Parks®, LLC is to encourage families in the community to cultivate the habit of regularly going out for camping and recreational activities.

Our RV Park facility is specifically designed and built to take care of children as well as parents, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled with or churches and schools who would want to regularly make use of our facility for camping.

Outer City RV Parks®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Outer City RV Parks®, LLC is a business that is owned and managed by Osborne Carrington and his immediate family members. Osborne Carrington who has a degree in Business Management coupled with over 7 years hands on experience in the campgrounds and RV parks industry working for some of the leading brands in the United States of America.

3. Our Products and Services

Outer City RV Parks®, LLC is in the campgrounds and RV parks industry to provide camping and recreational facility for residence of Los Angeles – California which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our campground and RV park facility will definitely derive huge fun and of course value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Food and drinks court
• Ice cream shop
• Other related facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Outer City RV Parks®, LLC is to build a world – class campground and recreational facility and also to contribute our quota in encourage families and residence in Los Angeles – California to actively engage in camping and fun – filled recreational activities
• Our mission for establishing Outer City RV Parks®, LLC is to create a movement in the community that supports total engagement of family in fun filled camping and recreational activities.
• We want to contribute our quota towards ensuring that Los Angeles communities produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Outer City RV Parks®, LLC is in business to become the leading private camping and recreational facility in the whole of Los Angeles – California and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager

• Accountant / Cashier
• Marketing and Sales Officer
• Recreational Vehicle Park Safety Instructor / Assistant (5)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the campground and RV Park
• Ensures that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles equipment rentals and sales services
• Handles other relevant facility operation

Recreational Vehicle Safety Instructors / Assistant (5)

• Ensures that children and adults alike follow lay down safety measures when they make use of our recreational vehicles
• Handles amusement and recreation services
• Handles registration for sports tournaments and matches
• Responsible for handling and giving instruction for services such as meals and beverages, coin-operated games and rides, amateur sports teams and club services, go-karting, batting cages, driving ranges , shooting ranges, kayaking, miniature golf courses, mountain climbing, snowmobiling, sports clubs, teams and leagues et al.

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Jack & Jill Recreations®, LLC in strategic meetings
• Helps to increase sales and growth for Jack & Jill Recreations®, LLC.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Outer City RV Parks®, LLC
• Serves as internal auditor for Outer City RV Parks®, LLC.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the facility
• Cleans up after customers and clean work area.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager.

6. SWOT Analysis

Outer City RV Parks®, LLC is in business to provide camping and recreational facility for families in Los Angeles – California and also help its clients achieve their camping and fun – filled activities for their children and at the same time to make profits.

We are aware that there are competitions in the campgrounds and RV parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our campground and RV park, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Outer City RV Parks®, LLC;

One of the obvious strength that will definitely stand as a plus for Outer City RV Parks®, LLC is the fact that our facility is centrally located in a densely populated – residential area in Los Angeles – California; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims making use of our campground and RV park facility and lastly our gate fee / membership package is one of the best that anybody living in Los Angeles – California can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing campground and RV parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in California when it comes to acquiring latest recreational vehicles and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Los Angeles – California and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Outer City RV Parks®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our campground and RV park facility is located.

7. MARKET ANALYSIS

• Market Trends

The Campgrounds and RV Parks industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and camping, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for recreational club memberships or make use of camping and recreation facilities in their communities, as they become more family cum  health- conscious as they grow older.

However, patrons of campgrounds and recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all-inclusive clubs.

The trend in the campground and RV parks industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the campground and recreational facility will enjoy high patronage.

Just like in other business ventures, the owner of campgrounds and recreational vehicle parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and also religious organizations et al to make use of their facility.

Lastly, it is a common trend that as campgrounds and recreational vehicle parks grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some campground and recreational vehicle parks now have other facilities targeted towards attracting adults / parents.

In order words, it is very important for campgrounds and recreational vehicle facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for campground and RV parks cuts across people from different backgrounds. The fact that people visit or register in campgrounds and recreational facilities for various reasons makes marketing the business interesting.

The target market for campgrounds and RV parks and recreation facilities can be categorized into three various groups. The first group is the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people is schools who are would want an ideal place to take students / children to during excursions or playtime et al.

The last group of people is religious organizations and clubs. Outer City RV Parks®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Los Angeles – California
• Churches and Religious centers
• Corporate organizations
• Travelers / Tourists

Our competitive advantage

No doubt, the Campgrounds and RV Parks industry is indeed a prolific and highly competitive industry. Clients will only make use of your campground and recreation vehicle facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to lodge and catch maximum fun.

Outer City RV Parks®, LLC is centrally located close to a densely populated – residential area in Los Angeles – California; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our campground and recreational vehicle facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Los Angeles – California can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups campground and recreational vehicle park businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Outer City RV Parks®, LLC is established with the aim of maximizing profits in the campgrounds and recreational vehicle (RV) Parks industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Outer City RV Parks®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like campground and recreational vehicle (RV) Parks.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent year we will grow by 25 percent on more. Below are the sales projection for Outer City RV Parks®, LLC, it is based on the location of our campground and recreational vehicle facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our campground and recreational vehicle facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Outer City RV Parks®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies to boost occupancy rate, we will pay attention to the promotion of our campground and recreational vehicle facility so as to attract families and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our campground and recreational vehicle facility with a big party for all and sundry
• Advertise our campground and recreational vehicle facility on national dailies, local TV stations and local radio station
• Promote our campground and recreational vehicle facility online via our official website and all available social media platforms
• Introduce our campground and recreational vehicle facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our campground and recreational vehicle facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our campground and recreational vehicle facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Los Angeles – California
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in road shows within our neighborhood to create awareness for our campground and recreational vehicle facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Los Angeles – California which is why we have made provisions for effective publicity and advertisement of our campground and recreational vehicle facility. Below are the platforms we intend to leverage on to promote and advertise Outer City RV Parks®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations and schools by calling them up and informing them of Jack & Jill Recreations®, LLC and the services we offer
• List Outer City RV Parks®, LLC on local directories / yellow pages
• Advertise our campground and recreational vehicle park in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our bouncy castles and vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or members fee in Los Angeles – California.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, groups or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Outer City RV Parks®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Outer City RV Parks®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a campground and recreational vehicle (RV) park; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Outer City RV Parks®, LLC in the United of America; This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the campground and recreational vehicle (RV) park – $250,000.
• Cost for facility remodeling and equipping the facility – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $750,000 to successfully launch a small but standard and well – equipped campground and recreational vehicle (RV) park in Los Angeles – California.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a campground and recreational vehicle (RV) park facility and also the huge amount required in securing a facility large enough to accommodate campground and recreational vehicle park.

Generating Funds / Startup Capital for Outer City RV Parks®, LLC

Outer City RV Parks®, LCC is a business that will be owned and managed by Osborne Carrington and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Outer City RV Parks®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our campground and recreational vehicle parks is to equip our facility with state of the entertainment equipment and make our services affordable.

Outer City RV Parks®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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RV Park Business Plan Sample

JUN.18, 2015

RV Park business plan for starting your own building firm

Are you exploring the most profitable way to commercialize your property? If so, you must search for how to open a RV park then. RV parks are basically made for tourists to park their RVs i.e. recreational vehicles that contain quarters for accommodation.

With cities of America becoming the top tourist destinations, tourists from around the world use RVs to explore the country. As they enable one to travel without having to stay at hotels or pay for airline tickets. Moreover, due to the availability of WiFi, travel lovers who have to earn as well, purchase RV vehicles to live their life to the fullest.

If you want to know how to start an RV park, you should study some business plans for RV park. You can also have a detailed in-depth of this business through this sample rv park business plan written for the startup, Grandeur Traveling.

Executive Summary

2.1 the business.

Grandeur Traveling will be a licensed and registered RV park startup. The business will be based in New York and will have its setup at 3 locations throughout New York. The business will provide a parking facility for RVs. Moreover, recreational activities, washrooms, laundry rooms, and play areas will be provided for RV travelers.

2.2 Management of RV Park business

Management is a crucial and difficult part of a business. Efficient management can be done by one who is capable of making instant decisions about diverse areas.

To make sure that your RV park run according to the clients’ expectations, you should include each of its detail in your private land RV park start up rv park business plan . Your rv park business plan should explain

• How you will turn your land into a perfect space for RV travelers
• How to set up an RV park
• How to manage finances for the startup as well as for future running of the business
• How to acquire and retain an efficient workforce all the time

2.3 Customers of RV Park business

Before exploring how to start a RV park, you should research your customer base. Grandeur Traveling identified that its customers can be divided into three groups: foreign tourists, domestic holidaymakers, and residents who live in RVs.

2.4 Business Target

Our business targets are to maintain a CSAT score of above 87% throughout our service years. The financial targets that we can achieve by meeting our net profit goals are demonstrated in this table.

Company Summary

3.1 company owner.

Robert Crowe will be the owner of Grandeur Traveling. Crowe has done MBA from Binghamton University School of Management.

3.2 Why the RV Park business is being started

Crowe owns a huge property in New York. He rented business a part of his land but wasn’t satisfied with the profits generated. Finally, he explored other options to commercialize his property and decided to start RV park business.

3.3 How the RV Park business will be started

Step1: Plan your business

The first step before starting an RV business is to create an RV park business plan template. To make an effective rv park business plan for your startup you can take help from this RV park business plan sample. In this RV park business plan example we are listing everything about Grandeur Traveling from their startup expenses to financial planning.

Step2: Define your brand

The second step is to acquire the required licenses and permits. This is the time when you should establish your business base, set your business targets and values.

Step3: Start the recruitment

A business cannot earn success if its employees are not devoted, driven, and responsible. Crowe decided to conduct interviews to find the most suitable persons to run his business.

Step4: Get ready to promote & market

After you have set up your business and workforce, you should start working on ways to reach your target audience. Crowe decided to promote his services by offering several discounts to customers. And by utilizing Google Local ads services and other platforms to advertise businesses.

Step5: Establish a web presence

RV travelers are likely to search for RV parks through Google. So that they know where they can stay and park their vehicle beforehand. Chances are that they explore RV parks nearby their destinations two to three hours before their arrival.

Therefore, knowing the importance of establishing a strong web presence, Crowe decided to hire an expert web developer to develop his website.

The startup expenses of Grandeur Traveling are given in the table below:

If you plan for owning an RV park business you must realize that you need to provide your customers with many things other than just a parking space.

Crowe decided to provide sanitation and washroom facilities to RV travelers. Moreover, for people who would want to relax for a while, Grandeur Traveling will also be offering recreational activities, food delivery business , and drinks.

In this business plan template RV park, we are enlisting the services of Grandeur Traveling in detail.

• Sanitation Services

We will provide sanitation services to our customers. To keep our washrooms tidy all the time, we will be hiring sweepers and cleaners. Moreover, we will also make arrangements to empty and clean RV holding tanks that are placed in many RVs to keep wastewater.

• Laundry Facility

To facilitate RV travelers in washing and drying their clothes we will install automatic washing machines and vented dryers.

• Provision of Food/ Snacks/ Drinks

We will also be offering fresh and healthy food items, snacks, and drinks. Our food items will mainly comprise of local cuisines. And our drinks will mainly contain juices, teas, and coffees.

• Recreational Activities

At our RV park, our customers will get the following facilities to enjoy themselves and relax

• A swimming pool
• Play area for adults to play table tennis, badminton, and basketball
• Play area for kids that contain trampolines, swings, slides, and climbing structures

Marketing Analysis of RV Park Business

RV parks have very specific customers. Therefore, before starting an RV park, you must research the market in detail. Generally, RV parks should be situated near the most-visited tourist sites. As RV travelers would like to visit historic and natural sites, it would be profitable if you establish your RV park near popular landmarks.

Besides finding an ideal location, you also have to understand market dynamics for opening an RV park. If you think you don’t possess the right knowledge to do marketing analysis, you should hire a professional marketing analyst for RV park business consulting. In this blog on how to write a business plan for an RV park, we are enlisting the marketing analysis done by Grandeur Traveling.

5.1 Market Trends

According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

Though the market stats are satisfactory, still you need to take careful measures to thrive in the recession due to COVID-19.

5.2 Marketing Segmentation

Identifying your customers and then dividing them into separate groups is essential before starting a business. This practice can help you in devising policies to reach out to specific groups of your customers. Moreover, understanding the requirements of your customers will also assist you in deciding the right services.

To give you a general idea of who can be the customers of an RV park, we are providing here the marketing segmentation done by Grandeur Traveling.

5.2.1 International RV Travelers

Our primary customers will comprise RV travelers from around the world. This group of our target customers will enter New York to visit city parks, art museums, Art Deco skyscrapers, shopping areas, city theaters, iconic restaurants, etc. Therefore, to target them we will set up our RV park stations near the most-visited tourist spots.

5.2.2 Domestic RV Travelers

The second group of our target customers will include RV travelers from our own country who may belong to our nearby cities. To attract this group of our target customers we’ll offer several discounts and free tickets to famous monuments.

5.2.3 Residents

Our third category comprises residents of New York. They are expected to enjoy our food and recreational activities whenever they visit destinations near us.

Though this group of our target customers is not likely to help us make huge revenues. Still, we decided to include it while making our rv park business plan to achieve maximum accuracy.

5.3 Business Target

Crowe defined his business targets in the initial phases of his business. The financial, customer care, and business growth targets set by him are given here.

• To earn a net profit margin of $30k per month by the end of the third year
• To maintain an average rating above 4.8 by the end of the first year
• To open two more RV parks to cover more locations by the end of the first five years
• To maintain a CSAT score above 87% throughout our service years

5.4 Product Pricing

Our prices are almost in the same range as that of our competitors. But to get ahead of them we’ll try to capture more and more customers through offering various discounts, vouchers, and free tickets.

Marketing Strategy

The customers of RV parks are very specific. Therefore, to attract a significant number of customers to your site, you should have an excellent RV park business marketing plan.

Crowe explored the strategies and services of his competitors before completing his RV park business design. This approach enabled him to include exclusive features in his RV parks.

6.1 Competitive Analysis

Grandeur Traveling will come up with the following competitive aspects to outperform their customers.

• We are providing an online booking facility so that RV travelers can reserve a parking space for their RVs by a 3-hour pre-booking.
• Our workers are highly customer-oriented. We will ensure the highest quality sanitation and other services to facilitate our customers.
• We are providing an eating facility in our RV parks unlike many of our competitors.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by hiring an SEO content writer and a web developer
• We will advertise our services through Google Local ads service
• We will provide a free ticket to visit the Statue of Liberty on every purchase above $70 for the first two months of our launch
• We will provide a 30% discount on all our services for the first two months of the launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

As you write a business plan for an RV park, you should decide how many employees you will need to run your business. The best approach to hiring the workforce for your startup is to first make a personnel plan. A personnel plan contains a list of required staff along with their job responsibilities and average salaries.

7.1 Company Staff

Crowe will supervise the business himself. However, he will hire the following staff for Grandeur Traveling.

• 3 Branch Managers to manage RV parks at three locations
• 12 Sweepers/ Cleaners to clean the facility, washrooms, and RV holding tanks
• 3 Cooks to prepare meals
• 3 Store Operators to serve foods and drinks
• 3 General Assistants to maintain areas for recreational activities
• 3 Accountants to maintain financial records
• 1 Web Developer to manage the company’s website social sites
• 1 Driver to provide transportation

7.2 Average Salary of Employees

Financial plan.

The last thing to worry about while you create an RV park business plan is the financial plan. As Crowe decided to open RV parks at three different locations from the very beginning, he had to work a lot to manage finances.

In this rv park business plan , we are enlisting important financial projections, break-even analysis, gross margins, cash flows, and balance sheet created for Grandeur Traveling.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download RV Park Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as water park business plan , business plan for summer camp , business plan for resort development , helicopter business plan , golf course marketing strategy , business plan for nightclub and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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