how to end an persuasive essay

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How to properly end a persuasive essay.

Just like any piece of writing, you can end your persuasive essay any way you want too. If you’re trying to get the best grades for all the work you put in, however, following a tried and tested structure might be in your best interest (apart from using a grammar cleanup software ).

Most persuasive essays can be effectively ended using a three-part conclusion structure. Any time you’re finishing up a piece of writing in this genre and aren’t sure how to close, you can employ this as you standard format.

Restate the thesis. Don’t repeat the main topic verbatim. Instead, restate it in a new way as a way to remind the reader what the primary thrust of the essay is about.
Summarize your main points. You don’t need to get into much detail here. Just run down all the major points you discussed in the paper as a way to keep it fresh in the reader’s mind.
Insert a concluding comment or call to action. This is your closing statement so make it count. What you write will depend on what you’re hoping to persuade your readers to do. You can end with a prediction (something that will happen if something doesn’t change), a question (to get your readers to make their own predictions), a recommendation (actions that can be taken either by the reader or those responsible for the issues) or a related quotation.

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

“In my essay I will show why extinct animals should (not) be regenerated.”
“The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

What arguments support your thesis?
What is the best order for your arguments?
What evidence do you have?
Will you address the opposing argument to your own?
How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

Choose an issue you truly care about
Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

You show you’ve done your research: you understand the issue, both sides
You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

How is that advertisement working to convince you to buy a product?
How is a political candidate arguing for you to vote for them?
How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to.

For example: should kids be allowed to play video games on weekdays?

The writer would then spend the rest of the essay backing up their claim with reasons and evidence.

Persuasive essays often include counterarguments. These arguments oppose the writer's position.

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades.

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims.

However, persuasive essays are not just about logic. They also need to include emotional appeal.

After all, people are more likely to be persuaded by an argument that speaks to their feelings.

Elements of a Persuasive Essay

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

Ethos (appeal to ethics)
Pathos (appeal to emotion)
Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid.

Let's take a closer look at each one.

Ethos - the Credibility Element

The persuasive power of ethos lies in the character or credibility of the person making the argument.

For an argument to be persuasive, the person presenting it must be someone that the audience trusts.

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective.

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression.

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How To Start a Persuasive Essay

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time.

Brainstorm All Possible Angles

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting.

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already.

But if you think about it, there are many different ways to approach the issue.

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty.

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader.

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position.

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue.

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions

One of the most effective ways to persuade someone is by appealing to their emotions.

After all, we're not robots - we're human beings and always make decisions based on our feelings.

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view.

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay!

The important thing is that you anticipate some of those objections and address them head-on in your essay.

This shows that you take your reader's objections seriously and are confident in your position.

Organize Your Evidence

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more.

A good hook statement will vary depending on whether you're writing for an academic or more casual audience.

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument.

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay.

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point.

It should be clear, concise, and direct.

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences.

These sentences should provide evidence to support the claims made in the topic sentence.

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph.

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them.

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information.

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible.

Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

Summarize Your Arguments

You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis.

Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion.

Step 2: Polish Up Your Essay

After youâre done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive.

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader.

If youâre not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, youâll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

Increase the Readability of Your Text

Ensure that you have adhered to all the paragraphing requirements of your instructor.

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling.

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more persuasive essay examples here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you.

Should the government increase taxes on sugary foods to reduce obesity?
Do standardized tests accurately measure student intelligence and aptitude?
Should studying a foreign language be mandatory in schools?
Should all high school students complete community service hours before graduating?
Are video games affecting the concentration and cognitive development of children?
Should genetically modified foods be labeled as such in stores?
Are the current copyright laws protecting artists and content creators enough?
Should college tuition be reduced for all students?
Is the use of animals in medical research ethical?
Should the use of drones be regulated by the government?
Should college athletes receive payment for their performance?
Should students be allowed to have cell phones in school?
Is drug testing in schools an effective way to prevent substance abuse?
Does social media promote a healthy lifestyle or contribute to cyber bullying?
Should the voting age be lowered to 16?

If youâre stuck with choosing topics, these are great persuasive essay topics to get you started!

Pick one of these and craft an essay that will leave your readers thinking.

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay.

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them.

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading.

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance.

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue.

For example, "How can we expect our children to succeed in school if they don't have enough resources?"

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier.

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests.

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Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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How to Write a Conclusion for a Persuasive Essay

December 27, 2023

The conclusion of a persuasive essay holds a significant importance in effectively conveying your message to the readers. It serves as the final opportunity to leave a strong impression and persuade your audience to adopt your viewpoint. A well-written conclusion consolidates all your arguments and presents them in a concise and compelling manner.

An impactful conclusion can sway the readers by reminding them of the key points discussed in the essay. It reinforces the main thesis statement and summarizes the supporting evidence presented throughout the essay. Additionally, a well-crafted conclusion addresses counterarguments and provides rebuttals to establish the credibility of your stance.

Furthermore, a good conclusion should include a call to action, urging the readers to take a specific step or consider a particular viewpoint. It should employ persuasive language and techniques to leave a lasting impact on the readers. By recognizing the importance of a well-written conclusion, you can effectively wrap up your persuasive essay and leave a memorable impression on your audience.

Summarizing the main points

Summarizing the main points in the conclusion of a persuasive essay is crucial to reinforce your arguments and leave a lasting impact on the readers. This section allows you to revisit the key ideas discussed throughout the essay and provide a concise overview.

A well-written summary should effectively recap the main points, highlighting their significance and relevance to your thesis statement. By reiterating the main arguments in a succinct manner, you ensure that the readers have a clear understanding of your stance and the supporting evidence.

In this section, avoid introducing new information or delving into lengthy explanations. Instead, focus on capturing the essence of your essay by condensing the main points into a few concise sentences. By summarizing the main points effectively, you leave the readers with a strong and memorable impression of your persuasive essay, increasing the likelihood of influencing their perspective and decision-making.

Reiterating the thesis statement

Reiterating the thesis statement in the conclusion of a persuasive essay is an essential technique to leave a lasting impact on the readers. This section allows you to remind the audience of the main argument presented in the essay and reinforce your standpoint.

By restating the thesis statement, you bring focus to the central idea of your persuasive essay. This repetition is particularly effective in reinforcing your main argument and reminding the readers of your position. However, be careful not to simply copy and paste the thesis statement verbatim. Instead, rephrase it or provide a fresh perspective to captivate the readers’ attention.

Reiterating the thesis statement also helps to tie together the main points discussed throughout the essay. It serves as a reminder of the purpose of your persuasive essay and guides the readers towards the conclusion you want them to draw. By effectively restating the thesis statement in the conclusion, you bring a sense of cohesion and clarity to your essay, enhancing the overall persuasive impact on your audience.

Addressing counterarguments

Addressing counterarguments in the conclusion of a persuasive essay is an effective way to strengthen your argument and demonstrate the credibility of your stance. By acknowledging opposing viewpoints and providing rebuttals, you show the readers that you have considered alternative perspectives and have compelling reasons to support your position.

In this section, take the opportunity to present counterarguments and debunk them with evidence and logical reasoning. Reiterate your main points and demonstrate how they outweigh or invalidate the opposing arguments. By addressing counterarguments, you showcase your ability to think critically and respond to different perspectives.

Moreover, by acknowledging and refuting counterarguments, you build trust with your audience. It shows that you have thoroughly examined the topic and are confident in the validity of your arguments. This approach strengthens your persuasive essay by highlighting the strengths of your position and effectively addressing any potential doubts or objections.

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Using persuasive language and techniques

Using persuasive language and techniques in the conclusion of a persuasive essay is crucial to leave a lasting impact on the readers and reinforce your main argument. Here are some persuasive language and techniques that can be effective in concluding your essay:

Restate the main argument: Reiterate your thesis statement and remind the readers of your central claim, emphasizing its importance and relevance.
Appeal to emotion: Use emotional language to evoke empathy or provoke emotional responses from the readers. This can help create a stronger connection and make your argument more compelling.
Call to action: Encourage the readers to take a specific action or change their perspectives based on your argument. Clearly suggest what steps they can take to support your cause or to implement your proposed solution.
Use rhetorical questions: Pose thought-provoking questions that stimulate critical thinking and encourage the readers to consider the implications of your argument.
Provide a memorable closing statement: Craft a powerful and memorable closing remark that summarizes your main points and leaves a lasting impression on the readers.

Remember to maintain a respectful and professional tone throughout your conclusion. By using persuasive language and techniques effectively, you can effectively reinforce your argument and engage the readers on an intellectual and emotional level, increasing the likelihood of influencing their perspective and acceptance of your position.

Avoiding New Information in a Conclusion

When writing a conclusion for a persuasive essay, it is important to avoid introducing new information. The purpose of the conclusion is to summarize and reinforce the main arguments presented throughout the essay, rather than introduce new evidence or ideas.

Including new information can confuse or distract the reader, weakening the overall impact of the essay. Instead, focus on restating the key points and reemphasizing the thesis statement. This is an opportunity to leave a lasting impression on the reader by reminding them of the strongest arguments and their relevance to the topic.

Additionally, the conclusion can also provide a call to action or a thought-provoking sentence to leave the reader with something to ponder. By avoiding new information and staying focused on the main arguments, a persuasive essay conclusion can effectively leave a lasting impact on the reader while reinforcing the writer’s stance.

Wrapping Up the Essay Effectively

A persuasive essay conclusion serves as the final opportunity to leave a strong impression on the reader. To wrap up the essay effectively, consider these key elements.

First, restate the thesis statement in a concise yet powerful manner. This reminds the reader of the main argument and reinforces your position.

Next, summarize the main points discussed in the body paragraphs. Highlight the strongest arguments and evidence that support your thesis. However, avoid simply repeating what has already been said; instead, find a way to present the information in a fresh and compelling manner.

To make the conclusion memorable, consider incorporating a thought-provoking question, a call to action, or a relevant quote that leaves the reader thinking even after they finish reading.

Lastly, ensure cohesion by connecting the conclusion back to the introduction. By reiterating the importance of the topic and its broader implications, you provide a sense of closure and demonstrate the significance of your argument.

By effectively wrapping up the essay, you can leave the reader with a lasting impression and a strong sense of your persuasive stance.

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In a short paper—even a research paper—you don’t need to provide an exhaustive summary as part of your conclusion. But you do need to make some kind of transition between your final body paragraph and your concluding paragraph. This may come in the form of a few sentences of summary. Or it may come in the form of a sentence that brings your readers back to your thesis or main idea and reminds your readers where you began and how far you have traveled.

So, for example, in a paper about the relationship between ADHD and rejection sensitivity, Vanessa Roser begins by introducing readers to the fact that researchers have studied the relationship between the two conditions and then provides her explanation of that relationship. Here’s her thesis: “While socialization may indeed be an important factor in RS, I argue that individuals with ADHD may also possess a neurological predisposition to RS that is exacerbated by the differing executive and emotional regulation characteristic of ADHD.”

In her final paragraph, Roser reminds us of where she started by echoing her thesis: “This literature demonstrates that, as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”

Highlight the “so what”

At the beginning of your paper, you explain to your readers what’s at stake—why they should care about the argument you’re making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put those stakes into a new or broader context.

In the conclusion to her paper about ADHD and RS, Roser echoes the stakes she established in her introduction—that research into connections between ADHD and RS has led to contradictory results, raising questions about the “behavioral mediation hypothesis.”

She writes, “as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”

Leave your readers with the “now what”

After the “what” and the “so what,” you should leave your reader with some final thoughts. If you have written a strong introduction, your readers will know why you have been arguing what you have been arguing—and why they should care. And if you’ve made a good case for your thesis, then your readers should be in a position to see things in a new way, understand new questions, or be ready for something that they weren’t ready for before they read your paper.

In her conclusion, Roser offers two “now what” statements. First, she explains that it is important to recognize that the flawed behavioral mediation hypothesis “seems to place a degree of fault on the individual. It implies that individuals with ADHD must have elicited such frequent or intense rejection by virtue of their inadequate social skills, erasing the possibility that they may simply possess a natural sensitivity to emotion.” She then highlights the broader implications for treatment of people with ADHD, noting that recognizing the actual connection between rejection sensitivity and ADHD “has profound implications for understanding how individuals with ADHD might best be treated in educational settings, by counselors, family, peers, or even society as a whole.”

To find your own “now what” for your essay’s conclusion, try asking yourself these questions:

What can my readers now understand, see in a new light, or grapple with that they would not have understood in the same way before reading my paper? Are we a step closer to understanding a larger phenomenon or to understanding why what was at stake is so important?
What questions can I now raise that would not have made sense at the beginning of my paper? Questions for further research? Other ways that this topic could be approached?
Are there other applications for my research? Could my questions be asked about different data in a different context? Could I use my methods to answer a different question?
What action should be taken in light of this argument? What action do I predict will be taken or could lead to a solution?
What larger context might my argument be a part of?

What to avoid in your conclusion

a complete restatement of all that you have said in your paper.
a substantial counterargument that you do not have space to refute; you should introduce counterarguments before your conclusion.
an apology for what you have not said. If you need to explain the scope of your paper, you should do this sooner—but don’t apologize for what you have not discussed in your paper.
fake transitions like “in conclusion” that are followed by sentences that aren’t actually conclusions. (“In conclusion, I have now demonstrated that my thesis is correct.”)
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8.7: Tips for Writing Academic Persuasive Essays

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The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

	Introduction (one to several paragraphs)
	Presentation of writer’s position
	Summary of opposing views (Counterarguments) Response to opposing views (Rebuttals)

	Conclusion

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
Reasons the thesis is correct or at least reasonable.
Evidence that supports each reason, often occurring right after the reason the evidence supports.
Acknowledgement of objections.
Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

A. In America we often hold to the belief that our country is steadily progressing. topic This is a place where dreams come true. With enough hard work, we tell ourselves (and our children), we can do anything. I argue that, when progress is more carefully defined, our current period is actually one of decline. claim

B . Two years ago my dad developed Type 2 diabetes, and the doctors explained to him that it was due in large part to his heavy consumption of sugar. For him, the primary form of sugar consumption was soda. hook His experience is echoed by millions of Americans today. According to the most recent research, “Sugary drink portion sizes have risen dramatically over the past forty years, and children and adults are drinking more soft drinks than ever,” while two out of three adults in the United States are now considered either overweight or obese. This statistic correlates with reduced life expectancy by many years. Studies have shown that those who are overweight in this generation will live a lot fewer years than those who are already elderly. And those consumers who don’t become overweight remain at risk for developing Type 2 diabetes (like my dad), known as one of the most serious global health concerns (“Sugary Drinks and Obesity Fact Sheet”). problem In response to this problem, some political journalists, such as Alexandra Le Tellier, argue that sodas should be banned. On the opposite end of the political spectrum, politically conservative journalists such as Ernest Istook argue that absolutely nothing should be done because that would interfere with consumer freedom. debate I suggest something in between: a “soda tax,” which would balance concerns over the public welfare with concerns over consumer freedom. claim

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
Debate: The writer briefly alludes to a debate over how to respond to the problem.
Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say: The Moves That Matter in Academic Writing : Definition: Term

In discussions of __________, an emerging issue is _____________________. issue When addressing this issue, some experts suggest ________________. debate In my view, however, _______________________________. claim

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g., alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis. At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain . “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

Could someone disagree with your claim? If so, why? Explain this opposing perspective in your own argument, and then respond to it.
Could someone draw a different conclusion from any of the facts or examples you present? If so, what is that different conclusion? Explain this different conclusion and then respond to it.
Could a reader question any of your assumptions or claims? If so, which ones would they question? Explain and then respond.
Could a reader offer a different explanation of an issue? If so, what might their explanation be? Describe this different explanation, and then respond to it.
Is there any evidence out there that could weaken your position? If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
If the counterargument perspective is one that contains a different interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use transitional phrases in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

Researchers have challenged these claims with…
Critics argue that this view…
Some readers may point to…
A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

Indeed, some of those points are valid. However, . . .
While I agree that . . . , it is more important to consider . . .
These are all compelling points. Still, other information suggests that . .
While I understand . . . , I cannot accept the evidence because . . .

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

Summarize the main points
Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people think or act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side: Definition: Term

[Introduction] “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001 that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate voice .
Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

Interesting : The topic should appeal both to you and to your intended readers.
Researchable : A body of knowledge should already exist on the topic.
Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

Who is affected by this problem and how?
Have previous efforts or polices been made to address this problem? – What are they?
Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

Are there advantages and/or disadvantages of technology within primary and secondary education?
Which types of technology are considered the best in terms of quality and endurance?
What types of technology and/or programs do students like using and why?
Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

1. Introduction: Tell them what you will tell them.
a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
2. Body: Tell them.
a. Defend the claim with logical reasons and practical examples based on research.
b. Anticipate objections to the claim and refute or accommodate them with research.
c. Consider alternate positions or solutions using examples from research.
d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
3. Conclusion: Tell them what you told them.
a. Recap the main points to reinforce the importance of the issue.
b. Restate the thesis in new wording to reinforce your position.
c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,279,947 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

How to Lay the Groundwork

Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
If you aren’t sure about what you’re supposed to write, ask your instructor.

Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

Step 3 Examine the rhetorical situation.

Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
To examine the policy, ask: Should someone take action? Who should do something and what should they do?

For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

Step 5 Pick a topic that appeals to you.

It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

Start with a clear topic sentence that introduces the main point of your paragraph.
Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
"The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
"Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

Step 5 Use the last sentence of each body paragraph to transition to the next paragraph.

End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

Step 6 Add a rebuttal or counterargument.

Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

Step 7 Write your conclusion at the very end of your essay.

How could this argument be applied to a broader context?
Why does this argument or opinion mean something to me?
What further questions has my argument raised?
What action could readers take after reading my essay?

How to Write Persuasively

Step 1 Understand the conventions of a persuasive essay.

Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

Step 2 Use a variety of persuasion techniques to hook your readers.

For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

Step 5 Acknowledge, and refute, arguments against you.

Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

Step 1 Give yourself a day or two without looking at the essay.

Does the essay state its position clearly?
Is this position supported throughout with evidence and examples?
Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
Are the paragraphs in an order that flows logically and builds an argument step-by-step?
Does the conclusion convey the importance of the position and urge the reader to do/think something?

You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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How to Write a Persuasive Essay (This Convinced My Professor!)

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

Identify a random topic
Ask a question about the topic that involves a value claim or analysis to answer
Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis.

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then?

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

Intro - Hook, Background information, Thesis statement
Topic sentence #1 , with supporting facts or stats
Concluding sentence
Topic sentence #2 , with supporting facts or stats
Concluding sentence Topic sentence #3 , with supporting facts or stats
Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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A Comprehensive Guide on How to Write a Persuasive Essay

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A persuasive essay is a potent literary tool designed to sway the reader's opinion and evoke a response. Unlike other types of essays , the primary goal here is not merely to inform or entertain but to persuade. In this guide, we'll explore what exactly a persuasive essay is, delve into its main components, and provide practical tips on how to write a persuasive essay that leaves a lasting impression.

What is a Persuasive Essay?

At its core, a persuasive essay aims to convince the reader to adopt a particular viewpoint or take a specific action. It's an artful blend of logical reasoning and emotional appeal, carefully crafted to sway opinions and inspire action. Whether addressing a controversial social issue, advocating for a change in policy, or expressing an individual opinion, the persuasive essay is a vehicle for influencing minds.

How to Write a Persuasive Essay: The Main Components

1. Introduction: Capturing Attention and Stating the Thesis The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question. After capturing their interest, clearly state your thesis, which should encapsulate the main argument you'll be advocating throughout the essay. Make sure it's concise, focused, and sets the stage for what follows.

2. Body Paragraphs: Building the Argument The body of your persuasive essay is where you present your case in detail. Each paragraph should focus on a single point that supports your thesis. Begin with a topic sentence that introduces the main idea of the paragraph, followed by supporting evidence, examples, and logical reasoning. Be sure to anticipate counterarguments and address them in a respectful manner. This not only strengthens your position but also demonstrates a thorough understanding of the topic.

3. Ethos, Pathos, and Logos: The Triad of Persuasion A persuasive essay is most effective when it appeals to the audience's emotions, ethics, and logic. Ethos involves establishing credibility and showcasing your expertise or authority on the subject. Pathos appeals to the reader's emotions, invoking empathy or stirring passions. Logos relies on logical reasoning, presenting evidence and sound arguments to support your claims. Striking a balance between these three elements ensures a well-rounded and convincing essay.

4. Counterarguments and Rebuttal: Strengthening Your Position Acknowledge opposing viewpoints to demonstrate fairness and open-mindedness. Addressing counterarguments head-on not only strengthens your position but also shows that you've thoroughly considered different perspectives. Craft a persuasive rebuttal by presenting additional evidence or showcasing flaws in the opposing argument. This not only reinforces your stance but also reinforces your credibility as a thoughtful and informed writer.

5. Conclusion: Leaving a Lasting Impression End your essay with a powerful conclusion that backs your thesis and leaves a lasting impression. Summarise the key points from the body paragraphs and restate your thesis in a compelling way. Avoid introducing new information in the conclusion; instead, focus on leaving the reader with a clear understanding of your perspective and a sense of urgency or importance regarding your argument.

Writing a Persuasive Essay: Practical Tips

Know Your Audience: Tailor Your Approach Understanding your audience is crucial when crafting a persuasive essay. Consider their values, beliefs, and potential biases. Tailor your language and arguments to resonate with your target audience, making your persuasive efforts more effective.

Thorough Research: The Foundation of Persuasion Before diving into writing, conduct thorough research on your chosen topic. Familiarise yourself with relevant facts, statistics, and expert opinions. A well-researched essay not only strengthens your argument but also enhances your credibility as a writer.

Craft a Strong Thesis Statement: The Heart of Your Essay Your thesis statement is the focal point of your persuasive essay. Ensure it is clear, concise, and debatable. A strong thesis sets the tone for the entire essay and provides a roadmap for both the writer and the reader.

Use Persuasive Language: Engage and Convince Choose your words carefully to create a persuasive impact. Employ strong, vivid language that evokes emotion and captivates the reader. Be mindful of your tone, striking a balance between confidence and humility.

Revise and Edit: Polish Your Persuasive Gem The final step in crafting a persuasive essay is thorough revision and editing. Review your essay for clarity, coherence, and consistency. Check for grammatical errors, ensure a smooth flow of ideas, and confirm that your arguments are well-supported by evidence.

The refinement of your work is just as crucial as its creation. Let our team of skilled editors meticulously edit and proofread your essay , providing valuable insights to elevate your writing to its highest potential.

Writing a Persuasive Essay: A Skill That Goes Beyond Academia

Mastering the art of persuasion through essay writing is a valuable skill that extends beyond academia. Whether advocating for social change or expressing a personal viewpoint, a persuasive essay equips you to articulate your ideas effectively and influence others. By understanding the main components and following practical tips, you can confidently navigate the terrain of persuasive writing, leaving a lasting impact on your readers.

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Home / Guides / Writing Guides / Paper Types / How to Write a Persuasive Essay

How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

Be assertive
Use words that evoke emotion
Make it personal
Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

Should children be required to use booster seats until age 12?
Should schools allow the sale of sugary desserts and candy?
Should marijuana use be legal?
Should high school students be confined to school grounds during school hours?
Should GMO food be labeled by law?
Should police be required to undergo sensitivity training?
Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

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How to Write the Conclusion for a Persuasive Essay

Writing a Conclusion for a Persuasive Essay

Some high school and college students assume the body paragraphs are all that matter in an essay. However, an argument will fall flat if it does not end with a strong conclusion -- especially when your intent is to persuade. A good conclusion summarizes the points you made earlier and also makes the reader want to act in response to the paper. Occasionally, this includes the thesis statement in the conclusion paragraph, as well as new points of view for larger observations. Keeping the reader’s attention should be important to include, especially in the first sentence of the conclusion, as well as in the first paragraph, the introductory paragraph, of the essay.

The last thing you may include in a conclusion could be your main points of the essay summarized in a new way. Academic writing, especially for these essays, includes knowing what to include for the body of the paper, topic sentences, a sense of closure, restatement of main points, key points of research or insight, main arguments supported by details and context, and an effective conclusion or concluding paragraph. An essay conclusion is essential for readers to fully comprehend what you are writing your persuasive or argumentative essay about.

Describe the Stakes

According to Purdue University’s Online Writing Lab, begin with a reminder. Let the reader know what will happen if nothing is done to resolve the issue in your argument. Reuse a particular statistic or an example you used earlier. If, to get the reader interested, you started your persuasive essay on drunk driving with the story of a mother and children who were killed by a drunk driver, begin the conclusion by referring back to that family.

Summarize Your Position

Briefly restate your position. Touch on the highlights of your argument, and show how your essay resolves or addresses the issue. Waterford Union High School advises students to restate the thesis and summarize all of the main points from the body paragraphs. For example, if you're writing a persuasive essay that argues that legal consequences for drunk driving are too lenient, emphasize key evidence you introduced in the body -- such as the percent of offenders that go on to drive under the influence again.

Clincher: Call to Action

End by arming your readers with specific actions they can take based on the information you have just provided. To encourage stronger penalties for drunk driving, for example, you might ask readers to put pressure on the legislature to create change. As a final note, consider using a quote related to the topic or show how your position relates to a broader issue, according to the Harvard College Writing Center. Ending with a prediction of how the situation will improve if people follow your advice in the paper is another commonly recommended practice.

Problems to Avoid

Avoid these common pitfalls to make your conclusion stand out. The Writing Center at Harvard recommends to not begin this section or paragraph with a phrase like “in conclusion” or “to conclude." Though transitions are important in persuasive writing in general, these tend to be overused.

Make sure your final paragraph does more than just summarize your position. Remember, if you only explain why you hold a certain belief, you are not writing an argument or persuasive essay. You must cause some change in the reader to be successful with this assignment.

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Effective strategies for crafting a compelling persuasive essay.

When it comes to making a compelling argument, a persuasive essay can be a powerful tool. Whether you’re trying to convince your audience of a certain viewpoint or persuade them to take a specific course of action, crafting a persuasive essay requires careful planning and execution.

From choosing a strong thesis statement to providing evidence to support your claims, every step in the process plays a crucial role in the overall effectiveness of your essay. In this step-by-step guide, we will walk you through the key components of crafting an impactful persuasive essay that will leave a lasting impression on your readers.

Defining the Purpose: What Makes an Effective Persuasive Essay

Before diving into crafting a persuasive essay, it is crucial to understand the purpose and goal of this type of writing. A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include:

Clear Thesis Statement: The essay should start with a clear and concise thesis statement that presents the main argument or position.
Focused and Organized Structure: The essay should follow a logical structure with each paragraph focusing on a specific point and supporting evidence.
Evidence and Examples: Supporting the argument with credible evidence, facts, statistics, and real-life examples strengthens the persuasiveness of the essay.
Engaging Introduction: An engaging introduction that grabs the reader’s attention and provides background information on the topic is essential.
Counterarguments: Acknowledging and addressing counterarguments strengthens the overall credibility of the essay.
Call to Action: Ending the essay with a strong call to action or a compelling conclusion to leave a lasting impact on the reader.

By defining and understanding these key components, you can craft an effective persuasive essay that not only presents a compelling argument but also persuades the reader to take action or change their viewpoint.

Researching Your Topic: Gathering Credible Information

Effective persuasive essays are built on solid research. To craft a compelling argument, it’s crucial to gather credible information that supports your thesis. Here are some essential steps to research your topic effectively:

1. Define Your Topic: Start by clearly defining the specific topic or issue you want to address in your essay. This will help you narrow down your research and focus on relevant information.

2. Identify Reliable Sources: Look for reputable sources such as academic journals, books, government publications, and credible websites. Avoid relying on biased or unreliable sources that could weaken your argument.

3. Conduct Thorough Research: Dive deep into your topic by exploring a variety of sources. Take notes, highlight important facts, and analyze different perspectives to gain a comprehensive understanding of the subject.

4. Verify Information: Double-check the accuracy of the information you gather. Cross-reference data from multiple sources to ensure its credibility and reliability.

5. Organize Your Research: Keep track of your sources and organize your research materials systematically. Create an annotated bibliography or a research outline to help you structure your essay effectively.

6. Stay Objective: Approach your research with an open mind and evaluate information objectively. Consider counterarguments and opposing viewpoints to strengthen your argument and address potential objections.

By investing time and effort in thorough research, you can strengthen the credibility and persuasiveness of your essay. Remember, well-researched arguments are more compelling and convincing to your audience.

Structuring Your Argument: Organizing Your Ideas

When crafting a persuasive essay, it is crucial to have a well-structured argument that effectively conveys your point of view to the reader. Organizing your ideas in a logical and coherent manner can significantly enhance the persuasiveness of your essay. Here are some key strategies for structuring your argument:

1. Introduction: Start by introducing your topic and clearly stating your thesis. This sets the tone for the rest of your essay and gives readers a roadmap of what to expect.

2. Body Paragraphs: Develop your argument in a series of body paragraphs, each focusing on a different aspect of your topic. Make sure to provide evidence, examples, and reasoning to support your points.

3. Counterarguments: Acknowledge opposing viewpoints and address them in your essay. This shows that you have considered different perspectives and strengthens your argument.

4. Conclusion: Summarize your main points and reiterate your thesis in the conclusion. Leave readers with a strong takeaway that reinforces the importance of your argument.

By organizing your ideas in a structured and coherent manner, you can effectively convey your argument and persuade your audience to see things from your perspective.

Writing the Essay: Crafting a Compelling Narrative

When crafting a persuasive essay, it is essential to focus on creating a compelling narrative that resonates with your audience. A strong narrative can captivate readers and make your arguments more persuasive.

Start by outlining the main points you want to convey in your essay. Consider the structure of your narrative and how you will present your ideas in a logical and coherent manner. Use evidence and examples to support your arguments and make them more persuasive.

Remember to engage your audience emotionally by using storytelling techniques that evoke empathy and connect with their values and beliefs. This will help make your essay more persuasive and convincing.

As you write your persuasive essay, pay attention to the flow of your narrative and ensure that each paragraph transitions smoothly to the next. Use transitional words and phrases to guide your reader through your argument and reinforce your main points.

In conclusion, crafting a compelling narrative is essential to writing an effective persuasive essay. By engaging your audience emotionally and logically, you can create a persuasive argument that leaves a lasting impact on your readers.

Revising and Editing: Perfecting Your Persuasive Essay

After you have completed the initial draft of your persuasive essay, it is crucial to spend time revising and editing your work to ensure that it is polished and effective. The revision process allows you to refine your arguments, check for logical consistency, and strengthen your overall message.

Here are some key steps to help you perfect your persuasive essay:

Review your thesis statement: Ensure that your thesis statement clearly expresses your main argument and is supported by evidence throughout your essay. Make any necessary revisions to strengthen your central claim.
Check the organization: Review the structure of your essay to ensure that it flows logically from one point to the next. Make sure that each paragraph builds on the previous one and that your arguments are arranged in a coherent manner.
Examine your evidence: Verify that the evidence you have presented is accurate, relevant, and effectively supports your arguments. Make any necessary adjustments or additions to strengthen your case.
Evaluate your language and tone: Pay attention to the language you use in your essay and consider whether it is appropriate for your audience and purpose. Ensure that your tone is persuasive and respectful, avoiding any offensive or inflammatory language.
Proofread for errors: Carefully proofread your essay for spelling, grammar, and punctuation errors. Check for any typos or inconsistencies that could undermine the credibility of your argument.

By taking the time to revise and edit your persuasive essay, you can ensure that your arguments are clear, compelling, and well-supported. Remember, the quality of your writing can have a significant impact on the effectiveness of your persuasive essay, so it is important to invest the necessary time and effort into perfecting your work.

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How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

Don’t just list all the effects you can think of.
Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
Don’t just provide a selection of data on the measures’ effectiveness.
Do build up your own argument about which kinds of measures have been most or least effective, and why.
Don’t just analyze a random selection of doppelgänger characters.
Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

Prevent plagiarism. Run a free check.

An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

Make a claim
Provide the grounds (evidence) for the claim
Explain the warrant (how the grounds support the claim)
Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
Cite data to support your claim
Explain how the data indicates that the method is ineffective
Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

Discuss what the opposing position gets right and why people might hold this position
Highlight the problems with this position
Present your own position , showing how it addresses these problems
Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

Acknowledge that students rely too much on websites like Wikipedia
Argue that teachers view Wikipedia as more unreliable than it really is
Suggest that Wikipedia’s system of citations can actually teach students about referencing
Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

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An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Ad hominem fallacy
Post hoc fallacy
Appeal to authority fallacy
False cause fallacy
Sunk cost fallacy

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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What is a Persuasive Essay?

Parts of a persuasive essay, from the library.

Executive Summary
Literature Review

A persuasive essay is one in which you attempt to get the reader to agree with your point of view. You are trying to present arguments, research, and ideas to sway the reader one way or the other.

Thesis statement: The argument or the point you are trying to make is found in your introduction.
Introduction: This paragraph describes the problem, why the audience should care, and the point you are trying to make (your thesis statement).
Counterargument: The counterargument or the argument opponents of your point of view will hold, should be included early in your essay. It is important to present the argument fairly. Be sure to refute the counterargument with your main objections to it.
Body paragraphs : These paragraphs support your thesis with evidence from credible resources.
Conclusion: This paragraph summarizes your essay's main points and restates the thesis.
Writing a Persuasive Essay
How to be Persuasive
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Home — Essay Samples — Literature — Rhetoric — Persuasive Strategies in the Allstate “Mayhem” Ad Campaign

Persuasive Strategies in The Allstate "Mayhem" AD Campaign

Categories: Rhetoric

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Published: Jun 13, 2024

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Ethos: establishing credibility and trust, pathos: evoking emotional responses, logos: logical appeal and practicality.

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How effective is Sanskrit to improve LLM’s Symbolic reasoning and Emotional intelligence? A persuasive essay

This article discusses the potential for using the unique phoneme and morpheme of Sanskrit to enhance the emotional and reasoning capabilities of Large Language Models (LLMs). It highlights the challenges LLMs face in understanding symbolic reasoning and emotional features and proposes Sanskrit as a solution due to its linguistic structure. Additionally, it explores the need…

Sanskrit’s unique phoneme and morpheme can revolutionize LLM learning modules. As a result, LLMs will offer emotional and reasoning-enriched linguistic conversations. Of course, LLMs have come a long way and OpenAI like GPT-4 proves the same with its 89% EI score. However, all the LLMs are not consistently showing such scores, and training techniques are major influential factors here. Mimicking human representations and rhythmic patterns of Sanskrit that inconsistency can be removed.

Keywords : NLP, Sanskrit, AI/ML, LLM

Introduction

Symbolic reasoning (SR), an authenticator of human intelligence, often develops major challenges for the Large Language Models (LLMs). This “rule-based symbol manipulation” technique depends on a deep understanding of subjects, objects, predicates, context, and grammatical axioms. The most common example is a strict subject-verb agreement rule. However, different language families (Indo-European, Afro-Asiatic, Niger-Congo) offer diverse and complex sets of such rules considering Semantic, Morphological, and Phonological elements. For instance, Sanskrit Anusvāra (अ/ं am) and Visarga (अः/ah) change the word sounds and sometimes meanings/gender if any sound follows them. Nevertheless, most online Sanskrit dictionaries cannot recognize this sound factor indicating the limitation of domain-specific expertise. Mitram (मित्रम,् Neuter gender, means friend) and Mitraha (मित्रः, Masculine gender, means Sun) are two completely different words per Sanskrit meaning and gender.

Moreover, Natural Language Processing (NLP) needs LLMs to understand subtle and context-dependent (human) emotions, emotional states, and sentimental transfer types. But, LLMs still are not smooth with Emotional Intelligence (EI). Odd or irrelevant answers from AI Chatbots and virtual assistants prove that requirement. Even with 1456 million English speakers (a huge learning scope for the LLMs), machine translation demonstrates major mistranslations and gender bias (Stanford HAI, 2023). This paper proposes that the linguistic structure of Sanskrit can be a better teacher of SR and EI for the LLMs.

Methodology

A secondary research method is applied here. Both internal (Local Library) and external (University reports, peer-reviewed articles) resources are used for data collection and further exploration. To avoid biased and inaccurate data, peer-reviewed articles and books by verified authors are used. Databases like Google Scholar, Semantic Scholar, and Researchgate have provided most of the resources.

LLM & NLP

LLMs aim for human-like text understanding and generation using its AI-based deep learning architecture. Their real-life applications involve machine translation, transcription, transliteration, and localization. Commonly, they use multi-layer transformers that consider words as tokens and learn from word sequences (Tunstall et al., 2022). Prompt Engineers or LLM trainers feed the LLMs with vast textual resources in various formats (books, infographics, articles, websites). The models learn from grammatical patterns and semantic forms. NLP is a process that uses tools to analyze, interpret, understand, and generate human languages. So, it can use algorithms and coding to improve LLM learning. Different types of LLMs (Autoregressive, encoder-decoder, multilingual) use different NLP features. For instance, GPT-3 (Autoregressive) uses predictive AI to generate context-based new words in a sequence while XLM (multilingual) helps chatbots to speak multiple languages correctly (Kublik & Saboo, 2023).

Previous Attempts

Although GPT-3, and Dall-E 2 have some knowledge of Sanskrit, SR and EI experiments are rare with Sanskrit. Rather, experiments with English are more common. For instance, Yang and Deng (2023) experimented with MetaQNL (quasi-natural language) and MetaInduce (algorithm) to analyze formal and informal language patterns. Their soft machine technique bypasses rigid matching to extend LLMs’ SR features. Although the target model has demonstrated 100% accuracy in compositional tests, the morphological tests have made it competitive. Of course, MetaQNL is more flexible than “Natural logic” (strict reasoning rules with semantic parsing filters). However, it is not used on a large scale. Another group of scholars tried text-based games to evaluate LLMs’ reasoning capacity and observed an 88% average performance. However, LLMs are better performers for arithmetical reasoning (only 10 steps to complete) with predefined prompts (Fang et al., 2024). But, their “mapreading” reasoning seems very weak with at least 50 steps to complete the process. Contextually, NLP tools and newer neurosymbolic AI like NeSy confirm that graphic real-world data is still limited and of low quality (Barnes & Hutson, 2024).

Key Challenges

The previous attempts confirm three key challenges.

● LLMs’ symbolic reasoning is still rigid and overtly dependent on rules and trainers.

● They still have major difficulties in understanding emotional features in the datasets (mapreading example).

● Datasets are not of great quality and quantity.

So, LLMs need stricter rules and patterns to understand emotions and symbolic logic. This is the exact point at which Sanskrit has a huge scope. Most of the sacred verses in देवनागरी (Devanagari) scriptures are usually four types. Devotion expressing Shloka (श्लोक) has a specific meter and rhythmic quality. For instance, many popular Shloka (श्लोक) follow the Anushtup (अनष्ुटुप) meter indicating 4 lines and 8 syllables (अक्षर) in each line.

Translation: Salutations to Devi Saraswati, Who is the giver of Boons and fulfiller of Wishes, O Devi, when I begin my Studies, Please bestow on me the capacity of Right Understanding, always.

In the above Shloka the “0” indicates Laghu (लघ)ु and “1” indicates Guru (गुरु) syllables. So, there is a formula in Anushtup (अनष्ुटुप) meter (Voleti, 2018). Similarly, Mantra (मन्त्र), Sutra (सत्रू ), and Stotra (स्तोत्र) have specific rhythmic and word patterns. As LLMs can differentiate phonological datasets (better), they can easily understand the emotional features in Sanskrit verses. Mantra (मन्त्र) is totally about spirituality while Sutra (सत्रू ) is about rules or protocols. Moreover, the meters will help to improve symbolic reasoning as they will directly feed the linguistic patterns to the LLMs. The first two challenges can be dealt with Sanskrit Phonological and Semantic structures. However, the inadequacy of datasets is still an issue. Romanized Sanskrit has already solved the different (than Sanskrit) Script problem. Scholars should start experimenting with Sanskrit for better informal (more humanlike) interpretations.

A recent experiment to measure the EI score of LLMs shows that the OpenAI GPT series (18-89%) has a better score than LLAMA, FLAN-T5, and Pythia series (failed to show EI). Contextually, LLM sizes (the bigger the better), training methods (fine-tuning), and representation patterns (both qualitative and quantitative) are major influencing factors for the scores. However, GPT-4 with an 89% EI score tends to mimic the human representation style (Wang et al.,2023). That means larger databases of Sanskrit and rhythmic modulation of phonological factors have a huge scope to improve EI scores.

It is observed that LLMs still have a long way to go as low SR and EI indicate more machinelike interpretation and translation. Without these two factors, the key essence of languages cannot be felt or applied. Contextually, Sanskrit with its “symmetric consonantal phoneme structure” and inflectional morpheme tends to improve the learning modules and patterns of the LLMs. As a result, we can enjoy the linguistic diversity of various language families. In the long term, scholars may consider Sanskrit to be the middle language for understanding and analyzing other languages.

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Accounts of Life in Hamas Captivity Emerge in Israel

The four hostages rescued in Gaza were described as malnourished and traumatized.

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A woman sits, holding a portrait of her adult son. Another, younger woman, stands behind her.

By Adam Rasgon and Isabel Kershner

Reporting from Tel Aviv and Jerusalem

In the months after he was taken hostage in Israel and hidden in the Gaza Strip, Andrey Kozlov’s captors kept drumming in the same message: The world, they said, had given up on him. Even his family had moved on.

“Your mom is on vacation in Greece,” the militants told him. “Your mom doesn’t know about you at all — and doesn’t want to know.”

So persuasive were they that when Israeli security forces burst through the door of the apartment where Mr. Kozlov was being held on Saturday, he was at first unsure of whether they had come to save or kill him, his parents said in an interview this week during which they recounted his ordeal.

The account of Mr. Kozlov’s eight months in captivity came as a doctor in Israel reported that while he and the three other rescued Hamas hostages seemed to be in fairly good condition at first glance, tests showed that all were malnourished. And all, said Dr. Itai Pessach, the head of the medical team for returning hostages at Sheba Medical Center, had suffered mistreatment in varying degrees of frequency and intensity.

“They were all abused, punished and tortured physically and psychologically in many ways,” he said.

Dr. Pessach said the hostages he had examined had lost a lot of weight, though they gained some back, and their muscles were “extremely wasted.” The mix of poor nutrition, confinement, lack of sunlight and stress that they endured may have long-term implications for their health, he added.

Hamas says it has treated the hostages well compared with Israel’s treatment of Palestinian prisoners, a claim that Israeli officials deny.

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COMMENTS

3 Ways to Write a Concluding Paragraph for a Persuasive Essay
2. Summarize your main arguments. Your concluding paragraph should repeat the main points that you made within your paper in different words. Briefly summarize the key arguments that make up the body of your essay in a clear and concise manner. Make sure to include important keywords from each point in your conclusion.
How to Conclude an Essay
Step 1: Return to your thesis. To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument. Don't just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction. Example: Returning to the thesis.
How To Properly End A Persuasive Essay
Most persuasive essays can be effectively ended using a three-part conclusion structure. Any time you're finishing up a piece of writing in this genre and aren't sure how to close, you can employ this as you standard format. Restate the thesis. Don't repeat the main topic verbatim. Instead, restate it in a new way as a way to remind the ...
Ending the Essay: Conclusions
Finally, some advice on how not to end an essay: Don't simply summarize your essay. A brief summary of your argument may be useful, especially if your essay is long--more than ten pages or so. But shorter essays tend not to require a restatement of your main ideas. Avoid phrases like "in conclusion," "to conclude," "in summary," and "to sum up ...
How to Write a Persuasive Essay: Tips and Tricks
TIP 1: Be careful not to introduce a new argument in the conclusion—there's no time to develop it now that you've reached the end of your discussion! TIP 2: As with your thesis, avoid announcing your conclusion. Don't start your conclusion with "in conclusion" or "to conclude" or "to end my essay" type statements.
How to End an Essay: Writing a Strong Conclusion
End your essay with a call to action, warning, or image to make your argument meaningful. Keep your conclusion concise and to the point, so you don't lose a reader's attention. Do your best to avoid adding new information to your conclusion and only emphasize points you've already made in your essay. Method 1.
Make It Perfect: The Definitive Guide to a Persuasive Essay
Step 1: Write a Persuasive Conclusion. Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. Restate Your Thesis. Begin your essay conclusion by restating the thesis statement you began within your introduction.
How to Write a Conclusion for a Persuasive Essay
The conclusion of a persuasive essay holds a significant importance in effectively conveying your message to the readers. It serves as the final opportunity to leave a strong impression and persuade your audience to adopt your viewpoint. A well-written conclusion consolidates all your arguments and presents them in a concise and compelling manner.
Conclusions
Highlight the "so what". At the beginning of your paper, you explain to your readers what's at stake—why they should care about the argument you're making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put ...
8.7: Tips for Writing Academic Persuasive Essays
Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below).
Writing a Persuasive Essay
The thesis should. 1. be a complete sentence, 2. identify the topic, and. 3. make a specific claim about that topic. In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective.
How to Write a Persuasive Essay (with Pictures)
Pick a topic that appeals to you. Because a persuasive essay often relies heavily on emotional appeals, you should choose to write on something about which you have a real opinion. Pick a subject about which you feel strongly and can argue convincingly. [3] 6. Look for a topic that has a lot of depth or complexity.
Persuasive Essay Guide: How to Write a Persuasive Essay
The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by walking them through a number of logical and ethical arguments.
How to Write a Persuasive Essay (This Convinced My Professor!)
The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.
10 Tips for Writing a Persuasive Essay That Will Convince Any Reader
1. Craft a Compelling Introduction: Your introduction is the first impression you make on your reader, so it's essential to capture their attention right from the start. Consider using a captivating anecdote, a thought-provoking question, or a shocking statistic to engage your audience and set the tone for your essay.
A Comprehensive Guide on How to Write a Persuasive Essay
How to Write a Persuasive Essay: The Main Components. 1. Introduction: Capturing Attention and Stating the Thesis. The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question.
How to Write a Persuasive Essay
As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you'll end up with a paper that will receive high grades. Finally, if you're ever facing writer's block for your ...
How to Write the Conclusion for a Persuasive Essay
Writing a Conclusion for a Persuasive Essay. Some high school and college students assume the body paragraphs are all that matter in an essay. However, an argument will fall flat if it does not end with a strong conclusion -- especially when your intent is to persuade. A good conclusion summarizes the points you made earlier and also makes the ...
How to Write a Persuasive Essay
Every essay you write will have 3 parts: an introduction, a body, and a conclusion. Think of the organization of an essay like this: Intro - Tell your reader what you're going to write about. Body - Write about it. Conclusion - Tell them what you wrote about. Let's go through each of those parts for a persuasive essay.
How to Craft an Effective Persuasive Essay: Step-by-Step Guide
A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include: ... Conclusion: Summarize your main points and reiterate your thesis in the conclusion. Leave readers with a strong takeaway that reinforces the ...
How to Write an Argumentative Essay
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
Persuasive Essay
A persuasive essay is one in which you attempt to get the reader to agree with your point of view. You are trying to present arguments, research, and ideas to sway the reader one way or the other. ... Conclusion: This paragraph summarizes your essay's main points and restates the thesis. From the Library. Writing a Persuasive Essay.
Persuasive Strategies in the Allstate "Mayhem" Ad Campaign: [Essay
Ethos: Establishing Credibility and Trust. Ethos, or the appeal to credibility, is a cornerstone of the Allstate "Mayhem" campaign. The ads feature actor Dean Winters, who portrays the character of "Mayhem," a personification of the unpredictable and often disastrous events that can affect one's life.
How effective is Sanskrit to improve LLM's Symbolic reasoning and
A persuasive essay This article discusses the potential for using the unique phoneme and morpheme of Sanskrit to enhance the emotional and reasoning capabilities of Large Language Models (LLMs). It highlights the challenges LLMs face in understanding symbolic reasoning and emotional features and proposes Sanskrit as a solution due to its ...
Israeli Hostages Rescued From Gaza Detail Life in Hamas Captivity
The $230 million temporary pier that the U.S. military built on short notice to rush humanitarian aid to Gaza has largely failed, aid organizations say, and will probably end operations weeks ...

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Ethos - the Credibility Element

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How To Write a Persuasive Essay

How To Start a Persuasive Essay

Brainstorm All Possible Angles

Select Your Topic

Choose Your Side

Appeal to Human Emotions

Anticipate Possible Objections.

Organize Your Evidence

What Are The Steps To Write Your Persuasive Essay?

How to End a Persuasive Essay

Format Of A Persuasive Essay

Persuasive Essay Examples

Good Persuasive Essay Topics

Tips to Write a Compelling Persuasive Essay

Pick A Topic You're Passionate About

Research Your Topic Thoroughly

Know Your Audience

Hook The Reader's Attention

Research Both Sides

Ask Rhetorical Questions

Emphasize Your Point

Frequently Asked Questions About Persuasive Essays

What Techniques Are Used In Persuasive Essays?

How Do I Make My Persuasive Essay More Convincing?

How Is Persuasive Writing Different From Argumentative Writing?

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How to Write a Conclusion for a Persuasive Essay

Summarizing the main points

Reiterating the thesis statement

Addressing counterarguments

Using persuasive language and techniques

Avoiding New Information in a Conclusion

Wrapping Up the Essay Effectively

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Highlight the “so what”

Leave your readers with the “now what”

What to avoid in your conclusion

Margin Size

8.7: Tips for Writing Academic Persuasive Essays

Classical structure of an argument essay

Persuasive introductions should move from context to thesis

Define key terms, as needed

Use P-E-A-S or M-E-A-L to support your claim

Use “they say / i say” strategies for Counterarguments and rebuttals

Common Types of counterarguments

Responding to counterarguments

Further reading

When concluding, address the “so what?” challenge

The entire essay should use rhetorical appeals strategically

Argument Outline Exercise

Writing a Persuasive Essay

THE ART OF PERSUASION

STEPS FOR WRITING PERSUASIVELY

Step Two: Pose a Research Question

Step Three: Draft a Thesis

Step Four: Research

Step Five: Plan Your Argument; Make an Outline

Feedback, Revision, and Editing

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How to Write a Persuasive Essay