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Cultural Studies
By NASRULLAH MAMBROL on November 23, 2016 • ( 5 )
Arising from the social turmoil of the 1960-s, Cultural Studies is an academic discipline which combines political economy, communication, sociology, social theory, literary theory, media theory, film studies, cultural anthropology, philosophy, art history/ criticism etc. to study cultural phenomena in various societies. Cultural Studies researches often focus on how a particular phenomenon relates matters of ideology, nationality, ethnicity, social class and gender.
Discussion on Cultural Studies have gained currency with the publication of Richard Hoggart’s Use of Literacy (1957) and Raymond Williams’ Culture and Society (1958), and with the establishment of Birmingham Centre for is Contemporary Cultural Studies in England in 1968.
Since culture is now considered as the source of art and literature, cultural criticism has gained ground, and therefore, Raymond Williams’ term “cultural materialism”, Stephen Greenblatt’s “cultural poetics” and Bakhtin’s term “cultural prosaic”, have become significant in the field of Cultural Studies and cultural criticism.
The works of Stuart Hall and Richard Hoggart with the Birmingham Centre, later expanded through the writings of David Morley, Tony Bennett and others. Cultural Studies is interested in the process by which power relations organize cultural artefacts (food habits, music, cinema, sport events etc.). It looks at popular culture and everyday life, which had hitherto been dismissed as “inferior” and unworthy of academic study. Cultural Studies’ approaches 1) transcend the confines of a particular discipline such as literary criticism or history 2) are politically engaged 3) reject the distinction between “high” and “low” art or “elite” and “popular” culture 4) analyse not only the cultural works but also the means of production.
In order to understand the changing political circumstances of class, politics and culture in the UK, scholars at the CCCS turned to the work of Antonio Gramsci who modified classical Marxism in seeing culture as a key instrument of political and social control. In his view, capitalists are not only brute force (police, prison, military) to maintain control, but also penetrate the everyday culture of working people. Thus the key rubric for Gramsci and for cultural studies is that of cultural hegemony. Edgar and Sedgwick point out that the theory of hegemony was pivotal to the development of British Cultural Studies. It facilitated analysis of the ways in which subaltern groups actively resist and respond to political and economic domination.
The approach of Raymond Williams and CCCS was clearly marxIst and poststructuralist, and held subject identities and relationships as textual, constructed out of discourse. Cultural Studies believes that we cannot “read” cultural artefacts only within the aesthetic realm, rather they must be studied within the social and material perspectives; i.e., a novel must be read not only within the generic conventions and history of the novel, but also in terms of the publishing industry and its profit, its reviewers, its academic field of criticism, the politics of awards and the hype of publicity machinery that sells the book. Cultural Studies regards the cultural artefact like the tricolour or Gandhi Jayanti as a political sign, that is part of the “discourse” of India, as reinforcing certain ideological values, and concealing oppressive conditions of patriarchal ideas of the nation, nationalism and national identity.
In Cultural Studies, representation is a key concept and denotes a language in which all objects and relationships get defined, a language related to issues of class, power and ideology, and situated within the context of “discourse”. The cultural practice of giving dolls to girls can be read within the patriarchal discourse of femininity that girls are weaker and delicate and need to be given soft things, and that grooming, care etc. are feminine duties which dolls will help them learn. This discourse of femininity is itself related to the discourse of masculinity and the larger context of power relations in culture. Identity, for Culture Studies, is constituted through experience, which involves representation – the consumption of signs, the making of meaning from signs and the knowledge of meaning.
Cultural Studies views everyday life as fragmented, multiple, where meanings are hybridized and contested; i.e., identities that were more or less homogeneous in terms of ethnicities and patterns of consumption, are now completely hybrid, especially in the metropolis. With the globalization of urban spaces, local cultures are linked to global economies, markets and needs, and hence any study of contemporary culture has to examine the role of a non-local market/ money which requires a postcolonial awareness of the exploitative relationship between the First World and the Third World even today.
Cultural Studies is interested in lifestyle because lifestyle 1) is about everyday life 2) defines identity 3) influences social relations 4) bestows meaning and value to artefacts in a culture. In India, after economic liberalization, consumption has been seen as a marker of identity. Commodities are signs of identity and lifestyle and consumption begins before the actual act of shopping; it begins with the consumption of the signs of the commodity.
Mall Culture
Mall is a space of display where goods are displayed for maximum visual display in such a fashion that they are attractive enough to instill desire. Spectacle, attention- holding and desire are central elements of shopping experience in the mall. Hence mall emerges primarily as a site of gazing and secondarily as a site of shopping. The mall presents a spectacle of a fantasy world created by the presence of models and posters, compounded by the experience of being surrounded by attractive men and women, cosy families and vibrant youth — which altogether entice us to unleash the possibilities of donning a better identity, by trying out / consuming global brands and cosmopolitan fashion.
The mall invites for participating in the fantasy of future possibilities. Thus, the spectacle turns into a performance that the customer/ consumer imitates and participates in. It is also a theatrical performance that is interactive, in which the spectacle comes alive with the potential consumer. The encircling vistas, long-spread balconies and viewing points at every floor add to the spectacle, by providing a “prospect” of shopping.
Eclecticism is yet another feature of the mall, where, “the world is under one roof”- where a “Kalanjali” or “Mann Mantra” share space with “Shoppers Stop” or “Life Style” and “Madras Mail” shares space with “McDonald’s” and multiplexes, imparting a cosmopolitan experience. Thus eclecticism and a mixing of products, styles and traditions are a central feature of the mall and consumer experience.
Further, “the mall is a hyperreal, ahistorical, secure, postmodern-secular, uniform space of escape that takes the streets of the city into itself in a tightly controlled environment where time, weather, season do not matter where the “natural” is made through artificial lighting and horticulture, and ensuring that this public space resembles the city but offers more security and choice”
Media Culture
Media studies and its role in the construction of cultural values, circulation of symbolic values, and its production of desire are central to Cultural Studies today. Cultural Studies of the media begins with the assumption that media culture is political and ideological, and it reproduces existing social values, oppression and inequalities. Media culture clearly reflects the multiple sides of contemporary debates and problems. Media culture helps to reinforce the hegemony and power of specific economic, cultural and political groups by suggesting ideologies that the audience, if not alert, imbibes. Media culture is also provocative because it sometimes asks us to rethink what we know or believe in. In Cultural Studies, media culture is studied through an analysis of popular media culture like films, TV serials, advertisements etc.- as Cultural Studies believes in the power of the popular cultural forms as tools of ideological and political power.
Cultural Studies of popular media culture involves an analysis of the forms of representation, such as film; the political ideology of these representations; an examination of the financial sources/sponsors of these representations (propaganda advertisements by Coke after the report on pesticides in Coca Cola); an examination of the roles played by other objects / people in the propagating ideology (Amir Khan in the Coca Cola ad, after patriotic films like Lagaan, Mangal Pandey and Rang de Basanti). Cultural Studies also analyses whether the medium (say, film), presents an oppressive/unequal nature of institutions, like family, education etc. or glorify them; the possible resistance to such oppressive ideologies; the audience’s response to such representation and the economic benefits and the beneficiaries of such representations.
Contemporary Culture Studies of media culture explores what is called “media ecologies”, the environment of human culture created by the intersection of information and communications technologies, organizational behaviour and human interaction.
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Hi! Please can you provide me with citations for the quotes you include in the section on Mall Culture? thank you!
https://www.ijelr.in/3.3.16/17-19%20JUBINAROSA.S.S.pdf
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102 Intercultural Communication Essay Topic Ideas & Examples
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Cultural Studies Essays (Examples)
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Myth in anthropology study religion, cultural identity development.
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Godson, Roy, and James J. Wirtz. 2000. "Strategic denial and deception." International Journal of Intelligence and Counterintelligence 13 (4): 424-437.
Education Law Policy And Social Justice
Sahin, I. (2018). A look at mother tongue education in the context of the right to education. Educational Research and Reviews, 13(9), 343-353.
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15 Top Cultural Studies Essay Topics The work process on an essay begins with a tough choice. After all, there are thousands of things that you can explore. In the list below, you will find cultural studies topics for your analytical paper. The role of human agency in cultural studies and how research techniques are chosen.
Here, you'll find a list of 10 ideas for research paper about culture that are concentrated on anthropological aspect: The Role of Rituals in Maintaining Social Order in Traditional Societies. Kinship and Social Structure: A Comparative Analysis of Matrilineal and Patrilineal Societies. Cultural Adaptations to Environmental Changes in ...
To help you get started, here are 130 culture essay topic ideas and examples: The impact of globalization on traditional cultures. Cultural appropriation: the line between appreciation and exploitation. The role of social media in shaping modern culture. The influence of pop culture on youth identity. The impact of immigration on cultural ...
🤫 Culture Essays: Topics and Writing Tips. Culture essays present excellent opportunities for conducting extensive research. They allow students to analyze acute global problems and investigate the topic of diversity, customs, and traditions, as well as the significance of individuals' cultural backgrounds. You can choose one of the many ...
Interesting Culture Topics to Research for Essays and Papers. Maori Culture and Traditions. Intricacies of Japanese Tea Ceremony. Voodoo Practices in Haitian Culture. Celtic Traditions and Mythology. Arab Bedouin Traditions and Nomadic Lifestyle. Native American Tribes and Their Cultural Diversity.
If you're looking for inspiration for your next essay on popular culture, we've got you covered with 111 topic ideas and examples to get you started. The impact of social media influencers on consumer behavior. The evolution of hip hop music and its influence on society. The portrayal of mental health in popular culture.
Here is the list of the top 200+ culture research topics, provided in different categories; let's look. Arts and Literature. Evolution of modern art movements. Impact of digital technology on literature. Representation of gender in classical literature. Role of art in social change movements.
2 List of Cultural Research Paper Topics. 2.1 Cultural Diversity Research Topics. 2.2 Anthropology Research Topics. 2.3 Subculture Study Ideas. 2.4 Heritage and Preservation Studies. 2.5 Identity Research Topics. 2.6 Socio-Cultural Essay Ideas. 2.7 Psychology Research Topics. 2.8 Western Civilization Essay Ideas.
Socio-Cultural Essay Topics. Socio-cultural topics explore a wide range of issues related to society and culture. The essays in the socio-cultural context examine the relationship between humanity and culture. Research topics in this field can range from the study of social institutions to the norms and values of cultural studies.
Pop culture essay topics. — The rise and fall of high school movies. — The appeal of K-dramas: the secret of global popularity. — How "Netflixing" as a consumer habit changes the ...
Cultural psychology is a fascinating field that explores the ways in which culture influences human behavior, thoughts, and emotions. If you are studying this subject and need inspiration for your essay, we have compiled a list of 130 cultural psychology essay topic ideas and examples that can help you get started: The impact of culture on self ...
99 Cultural Identity Essay Topics & Examples. Our experts have gathered identity essay topics that you can research or discuss in a class. See the list and find the perfect title here! In high school or college, you might be assigned to write a cultural identity essay. Topics on the subject are quite easy to find, given that culture surrounds ...
Here, you can learn more about a step-by-step plan for your analytical essay.. 📃 Cultural Analysis Topic Ideas: How to Choose. Here, you'll find three important points that will help you to choose the right topic for your paper.. Cultural Analysis Topics: Point 1. First, choose a society or culture that you want to talk about.Let us take American culture and society as an example.
📚 ️ Cultural Criticism Essay Topics. Cultural criticism looks at texts, music, and artworks through the lens of culture. This type of analysis suggests that culture gives an artwork a specific meaning. The following topics will guide you towards an excellent critical essay: Analyze the cultural aspects of your favorite novel.
1. Philosophical orientation: Phenomenology focuses on exploring individuals' lived experiences and perceptions, grounded theory aims to develop a theory grounded in the data collected, and ethnography seeks to understand the cultural context in which participants' behaviors and beliefs occur. 2.
Here are some ideas of general topics for a research paper or an essay in cultural studies: Analysis of a system of cultural phenomena in a certain period. Spiritual heritage of a certain nation and its influence on everyday lives of people. Types of relationships between cultures of neighboring peoples. Culture typologies and cultural units.
Cross-Cultural Psychology: Similarities and Differences in Belief Systems and Behavioral Patterns. These similarities and differences in cultural backgrounds have led to emergence of cross-cultural psychology, a study on the interaction between diverse human culture, belief systems and behavioral patterns. The Role of Socio-Cultural Psychology ...
Here are cultural research paper topics to consider for your papers and essays. How stigma affects the efforts to prevent sexually transmitted diseases from spreading. Challenges encountered by people with social disorders and anxiety. How films influence the audiences' cultures. How songs promote feminism.
Here are pages for classes, library skills, contact info, etc. List of possible topics for arguementative essays in ENG1010 aned 1020
Arising from the social turmoil of the 1960-s, Cultural Studies is an academic discipline which combines political economy, communication, sociology, social theory, literary theory, media theory, film studies, cultural anthropology, philosophy, art history/ criticism etc. to study cultural phenomena in various societies. Cultural Studies researches often focus on how a particular phenomenon ...
Intercultural and International Differences in Professional Communication. On the other hand, the Americans communication culture is comprised of verbal communication. In this case, the Taiwanese culture is the high context culture while Americans is the low context culture. Language and Culture: Language Acquisition.
The Singapore Cultural Analysis Cultural Studies Essay. Example essay. Last modified: 6th Jul 2023. Singapore is a small island in southeast Asia Known for its trade and tourism. It is a small island with not much history but has a strong economy, stable government and a vibrant culture. II.
Cultural Identity Development. Pages: 8 (2411 words)Sources: 14Document Type:Research PaperDocument #:12452469. Abstract This paper addresses the significance of ethnic or cultural identity. It deals with the identity of socially advantaged as well as disadvantaged groups and my relation to them.