How to Start a Cover Letter - 4 Tips for the Perfect Opening

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Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

  • What should your cover letter opening contain
  • What to include in your contact information
  • How to start a cover letter greeting
  • How to write an attention-grabbing opening paragraph
  • 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

  • The header with contact information. Includes your & the recipient’s contact information.
  • The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
  • An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

  • Full name and professional title (if applicable)
  • Phone number
  • Email (a professional email, that is)

In some cases, you can also add the following: 

  • Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
  • Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

  • Manager’s name
  • Manager’s job title
  • Company’s name
  • Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

how to start a cover letter

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

  • Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

linkedin-search-example

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

  • Dear [Department] Hiring Manager,
  • Dear Hiring Manager, 
  • Dear [Department] Team,
  • Dear Director of [Department],
  • Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

job search masterclass novoresume

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

  • Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
  • Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

matching resume and cover letter

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

  • Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
  • Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
  • You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
  • The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

  • How to Write a Cover Letter in 2024
  • Cover Letter Tips 
  • Cover Letter Mistakes
  • Do I Need a Cover Letter?

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  • CV and Cover Letter
  • How to start a cover letter:...

How to start a cover letter: 5 great opening lines

5 min read · Updated on March 21, 2023

Glassdoor UK

Grab attention and impress, right from the start

When you apply for any job, one of the very first tools you'll use to grab the attention of employers is your cover letter. Yes, there are of course companies that are so big that they don't have time for cover letters - but plenty of HR Managers at small and mid-sized companies do read them. A cover letter highlights the reasons you're the best person for the job and how you will benefit the company. It also demonstrates your ability to effectively communicate your  unique value proposition. That's why the opening lines of your cover letter are so important ‒ you need to hook the employer so that they want to continue reading and learn more about you.

There's no one right way on how to start your cover letter , but there are a few techniques that you can try to make your letter stand out. Here are five ways to write the opening lines of your next cover letter:

1. Job title and accomplishments

This is a very common and effective way to start a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

Example: As a Social Media Coordinator for Company X, I manage many digital media outlets. By implementing new social media marketing tactics, in the past year, I have doubled our audience on Facebook and tripled our followers on Twitter.

2. Excitement means dedication

Another approach is to begin your letter by expressing your excitement for the job opportunity. If there's a job or a company you're particularly enthusiastic about, it's great to say so. When a potential employer sees you're excited, this translates into how motivated and dedicated an employee you would be. This makes them want to find out if you're as qualified as you are eager.

Example: I was excited to find an opening in human resources with Company Y, because your work with XYZ [be specific] has been important to me for a long time. I am the perfect candidate for this position because it combines my experience in human resources and XYZ.

3. Keywords, keywords, keywords

When applying for a larger company where you know an applicant tracking system will be used, a smart idea is to make your opening lines keyword-heavy. The right keywords will make sure that your cover letter gets read and will immediately highlight many of your most relevant skills.

Example: Written and verbal communications are two of my strongest areas of expertise. Through my years of experience in public relations, I have perfected my skills in social media, media relations, community engagement, and leading a team. It is the combination of these skills that make me the best candidate for your Public Relations Manager position.

4. Network ties

If someone in your professional network refers you to a position, company, or specific HR Manager, the best approach is to use this right away in your cover letter. Name-dropping your mutual contact will provide the employer with a point of reference to go from. They'll be interested to see why your character reference  thought you'd be a good fit for the job.

Example: My name is Jane Doe and recently I spoke to your Communications Coordinator John Smith, who informed me about the opening in your IT team. He recommended I contact you about the job because of my strong interest in the field.

5. What's in the news?

Another unique option to impress employers is to demonstrate your knowledge of current events in your opening lines. Look for recent news about the company you're applying for and tie it into the job opening. Explain why the news item makes you think you'd be best for the job.

Example: Recently, your company has been highlighted in The Huffington Post and Forbes because of your partnership with Charity Z. After reading those articles, I became inspired to seek employment opportunities with your company and was happy to see an opening for an Administrative Assistant. As someone with vast experience in that area, I would be the perfect candidate for the job.

With all of these options, it's important to tailor your entire cover letter to your specific experience and each individual job description. A personalised cover letter is essential to prove your qualifications and will be more likely to result in an interview, so start making changes to your cover letter today!

You'll need a carefully crafted CV to go with your cover letter. Find out how yours stacks up by getting a free CV review .

Editor's Note: This article originally ran on Glassdoor UK . It is reprinted with permission.

Recommended reading:

6 cover letter mistakes to avoid at all costs

What should a cover letter include? Start with these essentials

The absolute worst ways to address a cover letter

Related Articles:

What File Format Is Best for Your CV? Pros + Cons

Best fonts to use for a CV (with examples)

Should you put your address on a CV (with examples)

See how your CV stacks up.

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Best Ways to Write a Cover Letter Opening With Examples

Cover Letter Opening | Examples | Resume.com

Crafting a stand-out cover letter takes a bit of time and effort but can make all of the difference between getting an interview and being passed up. The most important part of your cover letter is the opening. Learn how to write a compelling opening statement with examples for guidance.

What is a cover letter opening?

A cover letter opening is the first sentence and paragraph a hiring manager reads in your cover letter.

Why is a cover letter opening important?

Cover letter openings are important because a it is the best way to tell a potential employer about yourself, your skills, and why you want to work for them. Hiring managers view hundreds of cover letters for job openings, so the first paragraph needs to make an impression.

Examples of cover letter opening sentences

Here are some opening sentence techniques to consider.

Show passion for what you do

Passion drives success, and employers want potential candidates who will advocate for their company. An opening sentence that demonstrates the your passions and motivations for the job will help grab a hiring manager’s attention.

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world.

Express your love for the company

Companies want to hire someone who already knows and loves what they offer. Convey enthusiasm with a story about your experience with their service or product. Such excitement demonstrates the motivation and dedication you will have as an employee.

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead, I searched for job openings with your company.

Start with an impressive accomplishment

Stand out by highlighting an accomplishment or  skill that makes you unique among other similarly qualified candidates.

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months.

Be creative or humorous

An unconventional opening can intrigue a hiring manager, but be careful. Examine the job post and website tone and use your judgment to determine if charisma and humor are appropriate.

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach.

Note a mutual connection

If a former or current employee at the company referred you, mention this in the opening statement of your cover letter. Employee referrals are important to hiring managers because they result in the best success rates.

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst.

Mention recent good news about the company

Mentioning a recent current event about the company shows you’ve done your research. Tie this to your interest in working there or why you would be a great fit for the  role.

Example: I was impressed that your company was recently highlighted in the Fortune Tribute for your partnership with the Children’s Health & Wellness Foundation.

Begin with a powerful belief statement

A belief statement is an idea or value you care about that aligns with the company’s mission and values.

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience.

Cover letter opening paragraphs examples

Here are examples of full opening paragraphs with opening sentences to help guide your writing.

Show your passion

Example: After three years working in different roles at early-stage startups, I’ve realized my greatest talent is writing incredible content and sharing it with the world. While I gained transferable skills at these jobs, I wanted to make sure my first big career move would provide me with opportunities for professional development, mentorship, and the ability to showcase my writing talent. Enter, you: Mosaic Creative, LLC.

Love for the company

Example: I enjoyed your last speaking event in San Francisco so much I didn’t want to leave, so I didn’t. Instead,  searched for job openings with your company. I was thrilled to see you are hiring a marketing manager skilled at increasing brand awareness and sales through social media marketing. With my 4+ years of experience building and monitoring successful Facebook, Instagram, and LinkedIn campaigns, I’m confident I’m a great fit for this role.

Impressive accomplishment

Example: In the first six months of my entry-level sales job, I was named Top Salesperson and have held the title for eight months. I’ve consistently earned a positive customer rating above 95% and exceed quarterly sales goals by more than 10%. I’m ready for my next big challenge in sales, and I believe the sales manager role at Lincoln Sales Company is it.

Creativity and humor

Example: I could submit my credit card statements to prove how much I love online shopping, but I decided writing a cover letter would be a better approach. So here I am, describing to you all the reasons I can take Seaside Boutique to the next level. As a current in-house stylist of three years and a successful fashion blogger with over 20,000 website views a month, I’m confident I can expand your subscription-based styling business into a household name.

Network connection

Example: I was excited to learn about this job through my former coworker, Eliza Woods. She works with Core Group, Inc. as a data analyst. We worked closely for two years, most recently on a complex market research project at Meridian Associates. She thought I would be a great match for the market research analyst position on your team.

Newsworthy mention

Example: Your company was recently highlighted in the Fortune Tribute for your partnership with Children’s Health & Wellness Foundation. After reading the article, I quickly felt inspired to seek an employment opportunity with you because of my personal belief in the Children’s Health & Wellness Foundation mission. I was pleased to see your opening for an event coordinator. With five years of experience managing corporate events, I believe I would be the perfect candidate for this job.

Belief statement

Example: As a teacher, I believe that every student deserves to learn with their own unique style and grow with hands-on experience. It’s clear that Bayside Elementary School values a variety of learning techniques and activities that drive curiosity, and I would love to be a part of such a progressive-minded institution as your art teacher.

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4 Best Cover Letter Opening Lines to Make a Mark in the First Paragraph

Elena Prokopets

Do you feel that writing a cover letter opening paragraph is always the hardest part? 

Who would have thought that you could agonize so much over two to three sentences? First, you are struggling to come up with an appropriate cover letter greeting. Then there you want to make a catchy hook. But end up writing what every other applicant does — “This is my cover letter for [Position Name] at [Company Name]”. 

So you are probably wondering what you can do to get the reader at hello (pun intended)? In this guide, we’ll provide you with several pro tips and best cover letter opening lines examples to accomplish just that. 

But first, let’s get some basics out of the way.

What is the Best Greeting for a Cover Letter?

The best greeting for a cover letter is *drum roll* — Hello [Person Name]. 

Yeah, that’s nothing fancy. But the research of some 300,000 business emails found that simple salutations like “Hey”, “Hi”, and “Hello” drive the highest open rates. 

So go with either of the above, depending on the level of formality adopted in the organization. For example, if you are applying to an educational position, it’s best to use a more formal “Hello”. But starting your letter with “Hi [HR Name]” or “Hi [Team]” is seen as acceptable by companies with a more relaxed culture. 

Pro tip: If possible, subscribe to the company’s newsletter. Then check out how they are greeting prospective customers. Then use the same type of greeting and mimic their tone of voice for your cover letter . 

4 Great Cover Letter Opening Lines: Examples + Tips 

We know that you’ve come looking for actual cover letter opening line examples. So no more intros! Below is our line-up with quick recommendations when each opening will work best. 

1. Share an Accomplishment 

The easiest way to wow the reader straight off the bat is by throwing in a serious accomplishment . Show that you are a motivated go-getter, eager to make things happen.

For example, you can open your cover letter for a sales position like this: 

“In 2020, I’ve attracted over $5.4 million in new business for my current employer — Pharma Inc. Most of them were from the Midwest — the market your organization is looking to enter”. 

By opening your cover letter with such a bold and boastful line you accomplish two things:

  • Instantly show that you are qualified
  • Make the reader picture what you can do for their company 

Both of the above factors get the reader hooked to continue reading your cover letter and curious to learn more about your qualifications.  

Works best for: 

  • Management 
  • Hospitality 
  • Executive positions 

2. Drop a Name 

The purpose of a cover letter is to introduce your persona to the reader and help them learn a bit more about your character, personality, and professional qualities.

An easy way to foster an immediate sense of “connection” is by mentioning someone they know who you know too, aka your connection to the company. 

Dropping such a connecting statement instantly feeds into our association bias — the tendency to transpose associations from a past fact to a present. For example, we tend to link high prices with better quality. Similarly, our brain also associates the positive qualities of a referee with a referral. And this fact makes name-dropping so powerful. 

For example, you can open your letter with this statement:

“I’m referring to [position name] as per the recommendation of Josy Gilbert, an Adjunct Professor at your institution and once a Ph.D. supervisor of mine.” 

Don’t have a direct connection to the company? Don’t worry! You can also build up an association link by mentioning an interaction with the company recruiter or employee, bringing up a fact about the company leadership, or name-dropping your current employer if they are a big name in the industry.  

  • Finance 
  • Healthcare 
  • Creative industries 

3. Share Your Passion 

Every employer wants to see eager, motivated people with sparkling eyes, rushing around the office premises (or checking in via Slack). 

And that sentiment makes perfect sense. Research found that calling-oriented workers (people with a great passion for their work) are more satisfied and successful at work than those who primarily work for money. So there’s less turnover. 

You can show that you are this person too. Here’s a sample passionate opening for an internship cover letter : 

“Since I was five, I have been writing short cover stories and asking my Mom to find a publisher for me. Now, I represent other aspiring writers (of legal age) and get them deals with the best publishing agencies in the country”  

  • Recent graduates 
  • Interns 
  • Career transitioners
  • Design 
  • Creative professions 
  • Social work 
  • Customer service 

4. Use Flattery

Sharing your fascination and appreciation for the company you are pitching can help you get your foot into the door. Let’s be real: everyone loves a bit of flattery. But to be impactful, your gushing sentiment has to be genuine and concrete. It’s not enough to say that “I love what you do”. Instead, you have to come up with a way to connect your skillset with the interest in the company operations.

Here’s a sample opening line doing just that:

“When I first entered the Sama Brand flagship store in NY, my first thought was: can I stay to live here? Your merchandising team has meticulous attention to curating your furniture in a way that says “home”. So instead of secretly squatting at your store, I went to check the open jobs, so that I could spend more time at your amazing space”. 

  • Retail 
  • Marketing 
  • Service industry 

The Best Opening Lines for a Cover Letter are Those You’ll Come Up With! 

Don’t get caught up in putting down the perfect opening paragraph from the first try. Leave it blank and work on the body of your cover letter instead. Then circle back to writing that opening.

And if you are still stuck, check out more cover letter examples we have on our website!

Elena Prokopets

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Kaja Jurčišinová — Staff Writer

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

  • introduce yourself in detail
  • explain why the job is exciting for you
  • show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

cover letter opening sample

Account Executive Cover Letter Intro Sample

cover letter opening sample

Sales Associate at LUSH Cover Letter Intro Example

Cover letter opening sample

Siemens SCADA Engineer Cover Letter Intro Template

Cover letter opening sample

Warner Bros. Public Relations Intern Cover Letter Example

Cover letter opening sample WB

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

  • contact information both for you and the company
  • headline (optional)
  • personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

Resume Analytics

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

  • phone number

Optionally, you can also include:

  • your professional title
  • date of birth
  • current date
  • personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

how to address a cover letter

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

  • How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
  • How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
  • How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

  • Uses a personalized greeting
  • Says who you are
  • Shows you’re passionate about the job or the company
  • Highlights your top (and relevant) accomplishments and skills
  • Mentions a mutual contact
  • Reflects the company’s tone of voice
  • Is tailored to a specific position and company’s needs
  • Uses keywords from the job description
  • Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová — Staff Writer

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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  • 10 Opening Lines That Are Straight Up Killing Your Cover Letter

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best opening line to a cover letter

QUICK INTRODUCTION

You are just out of college and you saw a job advertisement for a job you really like, so you submitted your resume and cover letter – just as the job ad said you should do.

However, weeks have passed by and you have not heard anything back from the employer. The reason for this may be that your cover letter did not capture the attention of the employer so that he or she wants to continue reading and getting to know more about you.

The first thing you want to do is to get your potential employer impressed, not annoyed. In fact, you want to be able to give an awesome first impression of yourself – such that they cannot reject your job application.

So what is the first thing you should do to achieve this? You should amaze them with your well-written job-winning cover letter .

WHAT IS A COVER LETTER?

Firstly, what is a cover letter?

It is a letter or written communication that serves to introduce an accompanying document or introduces a resume or curriculum vitae (CV). A cover letter helps to show why you are the best person for the job description and how you will be a great addition to the company.

It also shows your capability to communicate your career objectives efficiently and to support your resume career summary .

When it comes to preparing a cover letter as a part of a job application, many job seekers are filled with anxiety about experimenting with their cover letters.

They are usually under the pressure to please the hiring manager, and it that pursuit they forget to show their personality in their job applications documentation.

This is the major reason why their application would look lifeless and will not differentiate this applicant from other applicants. You should let your personality be seen clearly through the cover letter so you stand out from your competition applying for the same position.

After several weeks or months of you searching for the perfect job and you have found it and now it is your turn to impress the employers with your cover letter so you land and stand out in a job interview , so you get the job offer.

A cover letter is the most effective way for you to introduce to the hiring or resource manager who you are, the things you have to offer, why you want the job and why you are the one to be offered the position—but you have a very limited period of time to do all of these things.

Therefore, if you really want to attract the reader or employer’s attention, you have to start right.

OPENING LINES OF COVER LETTERS

Opening lines of cover letters are usually not very specific, but they do not need to be. Abby Locke , a speaker, writer, and president of Washington DC-based Premier Writing Solutions says “Most cover letters usually begin with lines like, ‘In response to your job advertisement, I’m forwarding my resume for your review and consideration’”.

You should endeavor to make a very strong first impression by writing something spectacular and different – something that will clearly express the value you are offering.

You can attract the attention of the reader of your cover letter by:

  • emphasizing your accomplishments
  • expressing the reasons why you are interested in the job
  • stating the mission of the employer, and
  • showing how your strongest skills can contribute to the achievement of that mission.

Abby Locke suggests that the road to writing a good cover letter is to start with writing a list of the best three ways you would make an impacton the organization.

You should be able to ask yourself and answer questions such as “What core competencies would enable me to surpass the norm in the position I am targeting?”. Locke also emphasized on you answering how the employer would gain from hiring you.

The ability to convey all these details in just a few lines seems impossible. The start of the cover letter should be very catchy, but not overselling especially if you are a student or graduate who has not even a year of experience for reference.

You should ensure that your cover letter should be professional, but not boring – but be careful, as the borderline between those extremes is usually very blurry.

It is an awesome idea to have several examples of cover letters you can look through to serve as a source of inspiration when you are desperate for one.

Towards the end of this article, there will be few ideas on how to write killer opening lines for your cover letter; but firstly, let us see the top 10 opening lines that are straight up killing your cover letter

10 OPENING LINES THAT ARE STRAIGHT UP KILLING YOUR COVER LETTER

1. “dear sir/madam”, “to whom it may concern” or “dear recruiter”.

It is almost criminal to use a non-specific salutation to address your cover letter as you are admitting that you have not done your research and you do not know who and where are you applying for a job.

Doing this also suggests that you are using a generic template and that you are sending the same cover letter to every employer you apply to for a job.

Do not get me wrong – templates save time and you should use them for that reason as long as you rework it for the each specific employer.

2. “My name is…”

Your name is on your resume, your application form (if you had to complete one to apply for the job) and on your envelope/email which you used to submit your job application.

It is also in your signature at the bottom of your cover letter so why waste valuable space to state your name once again at the beginning of it?

Give credit to the hiring manager/recruiter for being able to figureout your name before starting to read your cover letter and instead, use these potentially only a few seconds you have to leave a mark on the reader by stating something that will convince them to start a conversation with you.

3. “I am writing to express my interest in/for…”

Of course, you are writing to express your interest in the advertised vacancy – otherwise, you would not be writing at all.

Do not state the obvious and move on to saying why you are applying for the specific position and why are you excited by the prospect of getting it.

4. “I have enclosed for your consideration my resume…”

Similarly to the above, when submitting a cover letter as a part of a job application by default you do that to accompany your resume.

The recruiter or the hiring manager will see your resume when they open your application, so again – there is no need to waste their time and space in the letter to state the obvious.

5. “My qualifications for this job are…”

Your resume will list all your qualifications in details, but can mention them in brief in your cover letter too but not at the very beginning.

The start of the letter should grab the reader’s attention and many of the other applicants for the same job will probably share your qualifications, so that will not make you distinct in the eyes of the recruiter.

You can do better when it comes to the opening line of your cover letter – keep reading for tips how you can achieve that.

6. “My first job was [X], my second job was [X], my third job was…”

Well, like this you have re-written your CV into your cover letter! Having your resume in two different places is not the way to sell yourself.

Your cover letter is an opportunity for you to expand and add detail to the experiences and skills you have listed in your CV, as well as to prove to the potential employer that you are the best choice among the other applicants, so use it well!

7. “I am probably not the best candidate, but…”

Oh, boy (imagine the reader facepalm as soon as they read this)! If you don’t believe in yourself and that you are the best candidate for the job, why would the recruiter?

It is good to be modest and not come across as arrogant narcissist when writing your cover letter, but it is not good to set yourself for failure.

Starting your cover letter with this sentence will give reasons to the recruiter to reject your application right off the bat.

8. “This job will be the perfect opportunity to develop my skills”

Big NO-NO! Telling your potential employer that you need this job because it will allow you to learn new or improve existing skills is a rookie mistake. Employers pay you for bringing your skills to their workplace – they are not a training school.

Employers also know that a good employee will not be static at the new workplace, they will pick-up new skills and further develop their current skills but this should not be the main reason why you are applying for a given position.

Instead, you should convince the reader in the first sentence that they should hire you because of the skills, abilities, attitudes, experience, and qualifications you bring to the table.

9. “My mum/friend/family told me to apply for this job”

Even if this was really the case, there is no need for the world to know this, especially not your future employer.

No company wants employees who are not passionate about their work and their industry, as they know these employees have short career span.

They will leave the company as soon as another opportunity closely matching their interests appears.

So, do not start your cover letter with an information about who suggested you apply for the vacancy – ideally, this idea should have come out of your desire to work in that particular industry/company.

10. “Thank you in advance for taking the time to read my application”

Ok, you are polite – we get it. However, you will have your chance to thank the reader for their time reading your application at the end of the cover letter (once they have actually read it).

Again – do not waste very limited space at the begging of your cover letter to say something that can be said somewhere else in the letter.

Be smarter about how you use your cover letter “real-estate” as it will be either a very good or a very bad investment you will make for your future.

HOW TO WRITE A KILLER OPENING LINE FOR YOUR COVER LETTER

Now that we have seen what opening lines NOT to write, let us review few examples of good opening lines and few pieces of adviceon how to write the opening lines in cover letters that can help you bag the job that interests you.

Use Powerful Words

“ As an expert in the field of f inancial planning, I have given financial advice for the executions of projects of different kinds both at large and small scale ”.

Using powerful words to describe yourself grabs the attention of the reader to your cover letter. Display of confidence in abilities is better than false humility.

The job that you are applying for is requiring a certain amount of self-confidence and abilities and you need to have the experience to back up your claims.

Some other examples of opening lines following this rule are:

  • The position advertised by you sounds like a great match with the qualifications and skills that I have been able to acquire during [Here mention the relevant study program or job employment]…
  • Financial analysis, project management, and research are my passions and areas of expertise. Not only are these my passions, but also I believe these skills are the foundation for any project management professional. As an analytical financial manager, I excel at extracting data to understand where the company’ focus should be.
  • As an experienced financial manager and former business owner, I know firsthand how challenging it can be to remain current with the fluctuations in the value of currency and inflation in the investment portfolio market without breaking the budget.
  • As an event planner for ABC Company, I ensure seamless communication and marketing between all involved parties. By implementing new social media marketing tactics in the past year, I have doubled the attendance at all events organized by the company.

Kill The Competition

“ While soldiers are eager to battle, strategists win the war. I am an artful strategist of my profession, different from my co-applicants in the following ways… ”

You should be able to differentiate yourself from your competition. Ensure you use your most relevant accomplishment stories to explain your value to the company .

Other examples of this are:

  • “Unlike many other project cost managers, I ensure all parties know who is responsible for what, and when each part is due. I do this using my own system that I have used for 20+ years because it works. At any time, I can see the status of all activities. This ensures every project execution is on time and on a budget, plus we clearly see when we’ve succeeded, and what needs to be developed next time.”
  • “After spending five years managing the internal finances for a 2,000-person company, I could plan a quarterly town hall project budget or draft an inter-office budget in my sleep. What do I want to do next? Put that experience to work consulting executives on their financial strategy.”

Introduce The Leader In You

“ I coordinated the Annual Youth Science Expo which occurred for 340 hours, 30 volunteers in the course of five weeks.”

Show that you can be involved in leadership or management. Breaking down the details allows the employers to understand your accomplishments .

Some examples of opening lines are:

  • “Through my years of experience in PR, I have established my skills and strength in social media, media networking and leading a group of team members. It is the combination of these skills that make me the best candidate for the PR Manager position .”
  • “I am so happy your company needs a social media coordinator skilled at With my track record of boosting social networking by 55% increase in the number of followers through teamwork and creative leadership, I believe that I’m a great fit.

Kick-Off With Excitement

“ I have been excited since I discovered the opening in project management with your company… ”

Employers are attracted by those who seem to show excitement towards the job as this shows dedication.

Other examples of similar opening lines are:

  • “I was excited to find an opening in HR with ABC Company because your work with XYZ Company has been important to me for a long time. I am the best candidate for this position because it combines my experience with HR and XYZ Company.”
  • “As a long-time fan of ABC Company’s certifications, I was thrilled to see your vacancy. With my experience cutting costs 48% for XYZ Company while dropping lead times by nearly 20% and boosting quality, I believe I can be of help with ABC Company current market challenges as I continue to expand my personal skill set.”

Quote The Trail Blazers

“ Accountability enables responsibility.” – J.K Rowling. As a manager who has gathered experiences over the years, I sincerely believe that the key to success in any work environment is accountability .”

Have your work ethic described with a quote. Quotes tend to add more worth to your cover letter.

Another example of how the use of quotes works effectively when you are applying for a job position is the following:

  • “As sociologist John Hudson has observed: ‘A billion hours ago, modern homo sapiens emerged. A billion minutes ago, Christianity began. A billion seconds ago, the IBM PC was released. A billion Google searches ago… was this morning.’ I have chosen this quote as an introduction to my application as a social networkmanager because…”

Use The Culture-Field-Skill (The Bridge) Formula

“ Born in Korea, studied in Canada and worked in China; my blend of cultures and Asian background may just be unprecedented! I am… ”

This opening line is usually used when the job demands a bridge between fields, countries or cultures.

This also can be found in the following example:

  • “Having finished my education in international relations and business, I’m interested in the opportunity to combine my passion for exploring cultures with my professional career. Your advertisement for the position as business development manager for the French market, therefore, appears very intriguing to me…”  

Show Your Expertise

“ Two of my best aspects of expertise are financial analysis and time management. In my years of experience in coordinating teams and meetings, I have been able to put these into full use… ”

The right keywords will make sure your cover letter is read. Illustrate your passions, dreams, and goals and use these to meet their needs.

  • “ABC Company’s marketing assistant opening is an excellent match to my qualifications. As a recent graduate of X University with a major in marketing and business, I offer solid academic credentials as well as industry experience gained from an internship at XYZ Company. If given the chance, I know that my strong business and marketing foundation would benefit your department, customers, and the company’s bottom line.”

Name Your Referrer

“ In my recent conversation with your financial manager XY, I was informed about the opening in your Accounting Department and thus was suggested to apply for the job of … ”

You named your referrer to provide the employer with a point of reference to go from. The employers will be interested to find out why your referrer thought you would be a good fit for the job – like in this example:

  • “John Smith, your financial manager, suggested that I apply for this position because he knows firstly, that software solutions achieved 78% performance-to-goals at XYZ Company, and secondly – that you are looking for a software developer with efficiency and efficacy, which my CV shows.”

Display Knowledge About The Company

“ Recently, your company was highlighted in the XXX Newspaper because of your partnership work with “Company ABC” whose work I follow… ”

Stating your knowledge about the company and their recent events can be a real turn-on. You can start your cover letter stating your knowledge of what they do and why you know so much about them.

Some examples of cover letter opening lines of this kind are:

  • “I recently read that your company is #2 on X Magazine’s list of top companies to work for in 2017 in this state.”
  • “I read with great passion the article in X Magazine announcing the upcoming launch of your company’s branch in my area. Congratulations on this new venture and it’s impressive $20 million in pre-launch sales!”

The Impact Making Man

“ When I learned that the ABS Company was recruiting new staff members, Istrongly felt that I had to apply. I have always been anticipating finding a company where I can make an impact .”

You should speak as if you are already hired by the organization.

Another example of opening lines such as this is:

  • “When I discovered that ABC Company was hiring, I knew I had to apply. I’ve desired to find a company where I feel like I can make an impact even while working as…”

Creativity can bring you the job. Keep the cover letter simple and well detailed.

The first few sentences in cover letters have a loaded task – they are to attract the attention of a recruiter who has already reviewed many applications.

Then they need to convince a hiring manager to go deeper into your background to find out whether your skills and personality match the position they need to fill or whether you would be a benefit to the organization or not. It is your cover letter, it is your opening line, and it may be your ticket to that dream job.

Do not underestimate it.

10 Opening Lines That Are Straight Up Killing Your Cover Letter

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best opening line to a cover letter

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

  • ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
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by The Cut; Photos: Getty Images

The biggest moments from Biden’s 2024 State of the Union address

President Biden delivered an aggressive State of the Union speech Thursday night in which he drew sharp contrasts with former president Donald Trump and Republicans in Congress.

Biden made reference to “my predecessor” more than a dozen times and challenged GOP lawmakers over their resistance to his first-term agenda. As the speech went on, he increasingly engaged with angry outbursts from the audience .

It was a speech befitting the political moment, as Biden faces an expected rematch against Trump and tries to push his agenda through a polarized Congress.

While Republicans found multiple occasions to jeer, Democrats broke out in chants of “Four more years!” more than once.

Here were six highlights:

‘My predecessor’

Within the first few minutes of the speech, Biden swiped at Trump — and did not let up.

Biden knocked Trump over topics including his coziness with Russia, the Jan. 6 , 2021, attack on the U.S. Capitol, and his leadership during the coronavirus pandemic.

After describing the economic and societal anguish brought by the pandemic, Biden said his predecessor “failed the most basic” presidential duty: “the duty to care.”

That drew an angry outburst from the audience as someone yelled out, “Liar!” House Speaker Mike Johnson (R-La.) shook his head.

Abortion rights

Biden wasted little time addressing a top issue for Democrats in the November election: abortion rights.

Biden criticized Trump for bragging about appointing the Supreme Court justices who in 2022 helped overturn Roe v. Wade and end the constitutional right to an abortion. And with some of the justices in the audience, Biden warned that the decision has unleashed a political storm.

“With all due respect, justices, women are not without electoral or political power,” Biden said. “You’re about to realize just how much.”

Biden also seized on the recent Alabama Supreme Court ruling that frozen embryos are children , which has disrupted fertility care in the state. Democrats have called it the latest consequence of Republicans’ long campaign against abortion rights and reproductive care. Biden challenged the GOP to “guarantee” IVF protections “nationwide.”

Looking to November, Biden also accused Trump of wanting a national abortion ban, a topic the former president has ducked as he prepares for the general election. “My god, what other freedoms would you take away?” Biden said.

Mixing it up with congressional Republicans

While Biden repeatedly criticized Trump, he also did not hesitate to mix it up with the Republican lawmakers in the room.

Discussing Jan. 6 early in the speech, Biden said Trump “and some of you here seek to bury the truth” about what happened that day.

As the speech went on, though, Republicans in the audience became more willing to respond — and Biden obliged them. One of those moments arrived when Biden charged Republicans with wanting to cut Social Security and cut taxes for the wealthy.

“Oh, no? You guys don’t want another $2 trillion tax cut?” Biden said. “I kind of thought that’s what your plan was. Well, that’s good to hear.”

Biden also appeared happy to highlight the unanimous Republican opposition some of his signature proposals have faced in Congress. Referencing the Inflation Reduction Act — a sweeping measure to combat climate change, lower health-care costs and reduce the federal deficit — that Biden signed in 2022, he said Thursday that it sought to lower prescription drug prices and noted that “not one of you Republican buddies voted for it.”

Border battle

Addressing one of the biggest vulnerabilities in his reelection campaign — the situation at the U.S.-Mexico border — Biden again called on Republicans to drop their resistance to the Senate bipartisan security deal that the GOP recently scuttled at the behest of Trump.

“We can fight about fixing the border,” Biden said, “or we can fix it.”

The border deal would overhaul the asylum system and give the president new power to effectively shut down the border if illegal crossings reach a certain threshold. But Trump lobbied Republican lawmakers to oppose the deal, calling it a political gift for Biden.

Biden touted the proposal’s toughness in his speech, which led to objections from Republicans in the audience. Biden also used the moment to engage with GOP lawmakers, credulously asking why they did not like a bill “that conservatives got together and said was a good bill.”

Going into the speech, Republicans had challenged Biden to “say her name” and mention Laken Riley, the slain Georgia nursing student whose alleged killer, immigration authorities say, illegally entered the country .

They got their way — sort of — while Biden discussed the bipartisan border security deal. Responding to an outburst from Rep. Marjorie Taylor Greene (R-Ga.), Biden paused and addressed the matter, though he appeared to initially mispronounce Riley’s first name as “Lincoln.”

“An innocent young woman who was killed by an illegal, that’s right,” Biden said.

Tough on Russia

The first moments of Biden’s speech were striking not just for the direct criticism of Trump but also for the context in which it came. Calling for increased Ukraine aid, Biden deployed the kind of tough-on-Russia rhetoric that has become less common in the GOP under Trump.

“My message to President Putin … is simple,” Biden said. “We will not walk away. We will not bow down. I will not bow down.”

Ukraine aid has become tied up in Congress, in part because some Trump-aligned Republicans believe the United States should focus more on domestic issues than the overseas conflict.

Biden also did not spare Trump on Russia, hammering him over his recent comments that he would encourage Russia to do whatever they want to a NATO country if that country was not paying enough for defense.

“Bowing down to a Russian leader,” Biden said. “I think it’s outrageous, it’s dangerous and it’s unacceptable.”

The age matter

With polls showing many voters concerned about his age, Biden, 81, did not shy away from the topic.

“I know I may not look like it, but I’ve been around a while,” Biden said jokingly. “And when you get to my age certain things become clearer than ever before.”

He then referenced his age to contrast his optimism for America with Trump’s view, nodding at the fact that Trump is just four years younger than he is.

“Now other people my age see it differently — an American story of resentment, revenge and retribution,” Biden said. “That’s not me.”

Election 2024

Get the latest news on the 2024 election from our reporters on the campaign trail and in Washington.

Who is running? President Biden and Donald Trump both secured their parties’ nominations for the presidency , formalizing a general-election rematch.

Key issues: Compare where the candidates stand on such issues as abortion, climate and the economy.

Key dates and events: From January to June, voters in all states and U.S. territories will pick their party’s nominee for president ahead of the summer conventions. Here are key dates and events on the 2024 election calendar .

  • Election 2024 latest news: Biden returns to campaign trail after he and Trump clinch nominations 19 minutes ago Election 2024 latest news: Biden returns to campaign trail after he and Trump clinch nominations 19 minutes ago
  • Biden and Trump secure their parties’ presidential nominations Earlier today Biden and Trump secure their parties’ presidential nominations Earlier today
  • Trump, Biden clinch nominations for president Earlier today Trump, Biden clinch nominations for president Earlier today

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Florida State vs. Virginia Tech odds, score prediction, line: 2024 ACC Tournament picks, bets by proven model

Sportsline's model just revealed its college basketball picks and best bets for virginia tech hokies vs. fsu seminoles on wednesday in the second round of the 2024 acc tournament.

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The eighth-seeded Virginia Tech Hokies will look to stay hot as they try to extend their three-game winning streak when they meet the ninth-seeded Florida State Seminoles in a 2024 ACC Tournament second-round matchup on Wednesday. The Seminoles (16-15, 10-10 ACC), who have lost two of three, are 2-1 on neutral courts this season. The Hokies (18-13, 10-10), who have won four of six, are 2-2 on neutral courts. The teams split a pair of games during the regular season, each winning on its home floor.

The game from Capital One Arena in Washington, D.C., will tip off at noon ET. FSU is averaging 76.5 points per game, while Virginia Tech averages 75. The Hokies are 4-point favorites in the latest Virginia Tech vs. Florida State odds from SportsLine consensus, while the over/under for total points scored is 152.5. Before making any Florida State vs. Virginia Tech picks, be sure to check out the college basketball predictions and betting advice from the proven SportsLine Projection Model .

The model simulates every Division I college basketball game 10,000 times. It enters 2024 conference championship week on a 145-104 roll on all top-rated college basketball picks dating back to last season, returning more than $1,700 for $100 players. It also has a strong 28-18 (+820) record on top-rated spread picks this season. Anyone following has seen huge returns.

Now, the model has set its sights on FSU vs. Virginia Tech and just locked in its picks and CBB predictions. You can visit SportsLine now to see the model's picks . Here are the college basketball lines and trends for Virginia Tech vs. FSU:

  • Florida State vs. Virginia Tech spread: Virginia Tech -4
  • Florida State vs. Virginia Tech over/under: 152.5 points 
  • Florida State vs. Virginia Tech money line: Florida State +153, Virginia Tech -182 
  • FSU: The Seminoles have hit the game total over in 20 of their last 31 games (+7.90 units) 
  • VT: The Hokies have hit the money line in 14 of their last 17 games at home (+11.65 units) 
  • Florida State vs. Virginia Tech picks: See picks at SportsLine

Why Virginia Tech can cover

Senior center Lynn Kidd has scored 10 or more points in six of his last seven games he has played in. Although he missed Saturday's game against Notre Dame with a hamstring injury, he is expected to be back against the Seminoles. Despite playing just 18 minutes at Louisville on March 5 due to the injury, he nearly registered a double-double with 11 points and nine rebounds. He has five double-doubles on the year. In 30 games, all starts, he is averaging 13.1 points, 6.6 rebounds and 1.2 assists in 23 minutes.

Sophomore guard Tyler Nickel has reached double-figure scoring in each of the last two games. In the win over Notre Dame, he scored 15 points and grabbed four rebounds. He had 13 points and two boards in an 80-64 win at Louisville on March 5. In his first year with the Hokies after playing at North Carolina a year ago, he has played in 30 games, including seven starts, and is averaging 8.8 points, 2.2 rebounds and 1.4 assists in 24.6 minutes.  See which team to pick here . 

Why Florida State can cover  

The Seminoles are led by junior forward Jamir Watkins , who is in his first year with the program after two seasons at VCU . In 31 games, all starts, he is averaging 15.1 points, 5.9 rebounds, 2.7 assists and 1.8 steals in 27.9 minutes. He is coming off a double-double in Saturday's win over Miami (Fla.) when he scored 16 points and grabbed 11 rebounds. He has reached double-figure scoring in 17 consecutive games, and has registered four double-doubles.

Fifth-year senior guard Darin Green Jr . dominated the Hurricanes on Saturday, scoring a season-high 26 points, while grabbing five rebounds. He had 16 points and two rebounds in an 88-73 loss at Pittsburgh on March 5. He has started all 62 games he has played in the past two years for the Seminoles after three seasons at UCF . In 30 games in 2023-24, he is averaging 11.8 points, three rebounds and 1.5 steals in 30.2 minutes. See which team to pick here . 

How to make Florida State vs. Virginia Tech picks

SportsLine's model is leaning Under on the total, projecting 151 combined points. It has also generated an against-the-spread pick that cashes in well over 60% of simulations. You can only get the model's pick at SportsLine . 

So who wins Florida State vs. Virginia Tech, and which side of the spread cashes in well over 60% of simulations? Visit SportsLine now to see which side of the Florida State vs. Virginia Tech spread to jump on, all from the advanced model that has returned more than $1,700 on its college basketball picks this season , and find out.

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IMAGES

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  4. Writing a Cover Letter

COMMENTS

  1. 30 Better Ways to Start a Cover Letter

    Communicate that you'll bring something to the company: You'll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, "This person can do something for us ," rather than, "This job would really help them .". Stick to the point: Your opener, while creative, should still be ...

  2. 7 Powerful Ways To Start a Cover Letter (With Examples)

    The headline on the image says, "Cover letter format" A woman sits at a table writing on a piece of paper. There's a simple cover letter represented by lines. On one side of the cover letter, there are labels for the sections of the cover letter. The labels are: 1. Date and contact information 2. Salutation/greeting 3. First, introduce yourself 4.

  3. 5 Perfect Opening Lines for Your Cover Letter

    Here are five ways to write the opening lines of your next cover letter: 1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

  4. 5 Opening Lines That Will Make Your Cover Letter Stand Out

    Here are five ideas to get a hiring manager's attention from the first line of your cover letter . 1. Show Excitement. When I interview candidates, the people that stand out the most are the people that smile genuinely, have an engaging attitude, and seem excited to interview. This holds the same truth for cover letters.

  5. 12 Ways to Start a Cover Letter: Examples & Tips

    The best cover letter opening lines are simple, direct, and informative. While it can be tempting to use cover letter starters that are unique and add flair to your application, you should make sure that your opening is appropriate for the company culture. Otherwise, you risk your cover letter coming across as unprofessional or gimmicky.

  6. How to Start a Cover Letter (+10 Opening Line Examples)

    Tip 1: Understand what goes into a basic cover letter opening. No two cover letters should sound exactly the same — every job is different, and every applicant is different. However, the opening lines of your cover letter should contain certain key details: The job title and company name so the employer immediately knows which job you want

  7. How to Start a Cover Letter [+ Introduction Examples]

    This guide shows you the best cover letter introductions and opening paragraphs for starting a cover letter. Tools. Resume Builder Create a resume in 5 minutes. Get the job you want. ... Writing a great cover letter opening line and the first paragraph is an excellent start, but finish strong in the rest of it if you want them to reply. ...

  8. How to Start a Cover Letter [20+ Opening Line Examples]

    To start a cover letter without a name, use some variation of 'Dear XYZ Team Manager' or 'Dear Hiring Manager'. Never fall back on old-fashioned salutations such as "To Whom it May Concern.'. It's far too cold and impersonal. RIGHT. Dear XYZ Team Hiring Manager.

  9. How to Start a Cover Letter

    Top ↑ What Should Your Cover Letter Opening Contain What to Include in Your Contact Information How to Start a Cover Letter Greeting How to Write an Attention-Grabbing Opening Paragraph Tip #1. Show Passion and Commitment Tip #2. Mention a Mutual Contact (if Applicable) Tip #3. Prove You Have Researched The Company Tip #4.

  10. The Best Cover Letter Examples for Any Job Seeker

    This cover letter is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely matter and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm.

  11. 7 Powerful Ways To Start a Cover Letter (With Examples)

    4. Bring up something newsworthy. Kick off your cover letter with evidence that you've done your research - and a little flattery. If the company you're applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific ...

  12. 5 great opening lines for your cover letter

    Here are five ways to write the opening lines of your next cover letter: 1. Job title and accomplishments. This is a very common and effective way to start a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

  13. Best Ways to Write a Cover Letter Opening With Examples

    Note a mutual connection. If a former or current employee at the company referred you, mention this in the opening statement of your cover letter. Employee referrals are important to hiring managers because they result in the best success rates. Example: I was excited to learn about this job through my former coworker, Eliza Woods.

  14. 25 Cover Letter Opening Examples to Make an Impact

    A compelling cover letter is essential for making a strong first impression on potential employers. One of the most critical components of an effective cover letter is the opening line, which sets the tone for the entire document and grabs the attention of hiring managers. To help you craft the perfect introduction for your cover letter, we've compiled a list of 25 powerful opening lines ...

  15. 8 Powerful Ways to Start a Cover Letter (With Examples)

    8 ways to start your cover letter. Here's how you can start a cover letter in eight different ways: Show your enthusiasm. Highlight a mutual connection. Lead with an impressive accomplishment. Explain what you like about the company. Express passion for what you do. Tell a creative story. Include a belief statement.

  16. 5 opening lines for your cover letter that will set you apart

    Before we get to the examples, there are a few key components to your first sentence that you need to keep in mind: State the position you are applying for clearly. Lead with your best skill. Show ...

  17. 4 Best Cover Letter Opening Lines to Make a Mark in the First Paragraph

    The best greeting for a cover letter is *drum roll* — Hello [Person Name]. Yeah, that's nothing fancy. But the research of some 300,000 business emails found that simple salutations like "Hey", "Hi", and "Hello" drive the highest open rates. So go with either of the above, depending on the level of formality adopted in the ...

  18. How to start a cover letter (With 7 powerful examples)

    Related: How To Write a Management Cover Letter (With Examples) 6. Tell a creative story. Even though you probably won't be submitting your cover letter to a creative writing contest, don't be afraid to inject some humour, charisma and creativity - as long as it's appropriate for the specific job and company. Hiring managers don't ...

  19. How To Format a Cover Letter (With Outline and Examples)

    If you're providing a hard copy of your cover letter, handwrite your signature and also include your full typed name. Download Cover Letter Outline Template. To upload the template into Google Docs, go to File > Open > and select the correct downloaded file. Related: Creating the Perfect Cover Letter (With Template and Example)

  20. 5 Perfect Opening Lines for Your Cover Letter

    Here are five ways to write the opening lines of your next cover letter: 1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.

  21. How to Start a Cover Letter: 7 Great Cover Letter Openings ...

    7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.

  22. The 11 Best Cover Letter Examples of 2024

    1. The professional cover letter. In this great cover letter example, the applicant landed an IT project management job by proving they had the required project management skills and experience while providing highlights from their career: Include hard numbers in your cover letter to impress the employer.

  23. 10 Opening Lines That Are Straight Up Killing Your Cover Letter

    10. "Thank you in advance for taking the time to read my application". Ok, you are polite - we get it. However, you will have your chance to thank the reader for their time reading your application at the end of the cover letter (once they have actually read it).

  24. How to Write a Cover Letter That Will Get You a Job

    Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you're applying for an assistant job that ...

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