writing a case study marketing

Try to keep your headline under 12 words. Use action words: Incorporate action verbs such as “achieved,” “transformed,” or “boosted” to convey a sense of accomplishment. Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.

5. Contact your candidate for permission to write about them. To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Open up with a summary that communicates who your client is and why they reached out to you. Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements. 16. " NetApp ," by Evisort. Evisort opens up its NetApp case study with an at-a-glance overview of the client.

Components of a Marketing Case Study. Using the ingredients above, assemble them in this order to create a basic marketing case study: Write a title: Don’t worry about spoiling the ending. With case studies you want your title to let readers know right away how a campaign ended. A case study title should include the name of the company or ...

Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis.

If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images, and bold or italicized text. 3. Incorporate Your Case Study in Your Marketing and Sales Processes.

Without going into details about the methods, it’s another typical third-person case study designed to build trust. 6. Video marketing case study: L’Oréal and YouTube. In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.

Give your clients a voice when you compose your case study. You want the information to come directly from them. Include direct quotes and integrate them into your text to increase validation and credibility for your business. When you use direct quotes, don’t repeat the same information in the text after it.

To really reap the benefits of making case studies part of your content marketing strategy, it’s crucial to know how to write a case study effectively. In this blog post, we’ll walk you through the essential steps for crafting a case study that can convert your prospects into loyal buyers. How to Prepare a Case Study: A Step-by-Step Guide