How to Start a Cover Letter (Examples Included)

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By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

  • Contact Information
  • Opening Paragraph
  • Body Paragraphs
  • Closing Paragraph
  • Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

  • Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
  • Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

start a cover letter with

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

→ Click here to access 5 free cover letter templates [Free Download]

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

start a cover letter with

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

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Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what’s on a cover letter, what makes a great cover letter.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

start a cover letter with

start a cover letter with

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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How To Start A Cover Letter (With 30 Examples)

  • Cover Letter Format
  • Salutation and Greeting
  • Who To Address When Unknown
  • How To Start A Cover Letter
  • How To End A Cover Letter
  • Best Cover Letter Font And Size
  • Cover Letter Spacing
  • Cover Letter Length
  • Key Elements Of A Cover Letter
  • How To Write An Address
  • Official Letter Format
  • Cover Letter Opening

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Summary. When starting your cover letter , you should show your excitement about the organization and the passion for what you do. You should tell a story about your achievements, qualifications, and work accomplishments. Try to make a connection to the company such as mentioning someone who works there.

You’ve written your resume , you’ve filled out your job application , and now you just have to write that cover letter.

“Easy enough,” you think. You start by writing the recipient’s name and address, as well as your own . You type in the date, you write the salutation, and then… you stare at the blinking cursor for a full minute before you pull out your phone and start scrolling through social media, hoping inspiration will pop out at you in the form of a meme.

Instead of staring at a blank screen, follow the steps in this article to write an engaging, memorable cover letter that you can feel proud to submit .

Key Takeaways:

Ways to start your resume include:

Show excitement for the organization.

Share your passions.

Talk about your achievements.

Craft an interesting story.

Mention mutual connections.

Discuss newsworthy topics.

Being direct can also be an effective opening.

How you start a cover letter can determine your success so make sure to carefully construct an opening that successfully engages the reader .

How To Start A Cover Letter (With Examples)

7 Tips On How To Start a Cover Letter

30 examples of cover letter openings, cover letter faq.

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Your resume shows your qualifications, but your cover letter lets your personality and passion shine.

Your cover letter will also be one of many that hiring managers will be reading for any given position, so it’s essential to be attention-grabbing and memorable.

To do this, there are some elements to include in the introductory paragraph (or two) of your cover letter.

Show your excitement about the organization. Companies want to know that their job candidates actually want to work for them and are passionate about the organization as a whole.

If you’ve had a long history of interacting with the company, explain that. If you haven’t, talk about what you respect and admire about them based on your research about the position.

Share your passion for what you do. Hiring managers also want to see that you’re excited about what you do, so express that in your cover letter.

Talk about what motivates and inspires you , and you can even mention why you got started in the industry in the first place.

Talk about an impressive achievement. While your resume should include your qualifications and work accomplishments , including the one you’re most proud of in your cover letter will help drive the point home.

Make sure you include as many specific examples as possible about the results of your achievement. For example, you can cite how much money you brought to the company with the new system you implemented.

Tell a story. A story is a powerful way to connect with someone, whether you’re telling it in person or writing it in a cover letter. It also adds some personality and interest to your letter, making it more engaging and memorable.

Mention a connection you have to the company. If someone who works at the company or is otherwise linked to it referred you to this role , mention that early on in the letter.

Show some newsworthy research. You can impress a recruiter or hiring manager if you show you did your homework. Research the company’s website as well as other news outlets to see what the company has done. This information can make you stand out, especially if you refer to a big project or contemporary event.

If you have trouble finding anything newsworthy, you can still use the company’s website to find missions, values, and press releases. This can help you craft an introduction that shows you are invested in the company’s direction.

Be direct. Some recruiters and hiring managers appreciate it if you are direct. In a direct opening you will immediately describe the position you are applying to and what makes you a great fit for it. This method can work if this fits your personality or if it is appropriate for the culture of the company.

It is a judgement call, but it can be very helpful for a recruiter or hiring manager who has had to read through hundreds, or even thousands, of cover letters that all have begun the same way to read an opening that gets right to business.

How to write a cover letter

To help get your creative juices flowing about how to open your cover letter, here are some examples of interesting ways to do that. Tailor them to your situation and voice, and make sure your tone will match the culture of the company you’re applying to.

From the time I was eight years old, I’ve been giving my older siblings advice on how to style their hair. Now I’m a certified cosmetologist and am excited about the possibility of getting paid to help people look their best.
I grew up living and breathing the Denver Rockies. The walls of my room were covered with pictures of the stadium and team, and I painstakingly collected each player’s baseball card every year. Even though I couldn’t go to many games, I’d religiously watch them on TV or listen to them on the radio, wearing my purple ball cap that hardly ever left my head, much to my mother’s chagrin. Now I work in sports marketing, and I’m thrilled to be applying for my dream job as the Rockies’ marketing manager .
At my Kindergarten graduation, I proudly declared that my life’s goal was to be a waitress . I reached that goal in high school , so since then, I’ve become a little more ambitious, but I still love to take care of people and provide excellent customer service. That passion is what drove me to apply for this position at Marriott Hotels and Resorts.
As a college student, I’ve taken eight career assessments over the last four years, and my results have said I should do everything from being a fragrance chemist to a body painter . While I didn’t pursue a degree in either of those, I did realize that they had one thing in common with what I chose: My passion for recognizing and sharing beauty. This is what drove me to pursue a career in music production.
I’ve always been that guy who loves correct grammar. I’ve also always loved learning about the world and the different cultures within it. When I discovered the listing for a position as an editor at National Geographic, you can imagine my excitement at the prospect of getting to combine both of my passions.
I’m the one my team members come to with questions about who is supposed to do what task. These organizational and delegation skills are what will make me a great project coordinator at ATT.
While I’ve never had the title of “manager,” I’ve been managing teams of people as the most senior HR representative at my current company for four years.
Ever since I first wrestled a package of trail mix to the ground that was marked with the taunting phrase, “Easy-open packaging,” I’ve just become more and more passionate about good design. From my degree in industrial design to my last position at Cuisinart, I’ve pursued this passion, and now I’m ready for my next challenge. I believe this role at Apple will be just that.
Four years ago, when my daughter was just six months old, I experienced the very real panic that comes with realizing that you’ve completely run out of diapers. To prevent that from happening again, I subscribed to Grove Collaborative, and now I get a box of essentials delivered to me every month. Now, I want to bring that same peace of mind to customers by becoming a customer service representative for Grove.
There are few things as surprisingly difficult as shopping for a new pair of jeans. I believe that purchasing new clothes should be enjoyable, and I want to provide that to people as a personal shopper at StitchFix.
Over the past five years, I’ve discovered that I design all of my PR strategies around one basic principle: People enjoy connecting to other people like them. As a result, I’ve created strategies that focus on making companies more relatable and approachable. I want customers to know that the company is made up of people who care about them and want to hear what they have to say. These campaigns have earned me four job offers from competing companies and two promotions within my own organization. I want to share the expertise I gained from those experiences with as many companies as possible, so I decided to enter the world of PR consulting.
You might be wondering why a sales associate who worked at a paper company for eight years is applying for a sports marketing position. While the two fields don’t seem to connect at first glance, I believe that my background in wooing customers and my lifelong passion for sports will make me a valuable asset to your marketing team.
Three years ago, I started filling in for our sales team when needed. My job title was still “ administrative assistant ,” but I quickly grew comfortable with a sales representative ’s responsibilities and would cover for my colleagues several times a week. Now, my goal is to enter sales full time, and I think this position at Macy’s would be a great opportunity for me to do that.
If you’re looking for someone willing to do things the same way just because “That’s the way we’ve always done it,” I’m probably not the person you’re looking for. If you’re looking for someone who will constantly revisit and redesign processes to make them more efficient, I might just be the candidate you want.
When I took my first accounting class in college, I thought I’d hate it. Instead, I found that I not only enjoyed it, but that I looked forward to doing my homework assignments for that class. This had never happened to me before, so I thought it was worth pursuing. A degree’s worth of accounting classes later, I’m ready to put my skills to work in the real world . I can’t think of any better place to do it than at PayPal, an organization I’ve respected since I was a business administration major.
I first encountered Sales Corp. when my business class was given a tour of your facilities. After connecting with some employees there and seeing how you run the company, I was hooked. I’ve been looking for job openings at the company ever since, and now I’ve found one that will fit well with my skills.
I grew up visiting the Denver Aquarium several times a year. It was where I first discovered my love for the ocean and the creatures within it. Since then, I’ve earned a degree in marine biology and worked at an animal sanctuary in Florida for ten years. Now, I want to pass on my expertise to others, and I believe I’ll be able to do that through this management role at the aquarium where it all began.
When most people think about working for an advertising agency, they probably think of the trendy, collaborative environment and flexible schedules . While I’m definitely attracted to these things as a young professional, what truly drew me to your company was the focus on merging excellence with putting the customer’s desires first, a combination that is difficult to find with advertising agencies.
When I was eight, I built my first treehouse. It was little more than some cardboard and scrap plywood nailed together, and it wasn’t even in a tree, but I did it all by myself. Since then, I’ve grown in my woodworking skills and even graduated top of my class from the City Technology Center. Now I’m looking to enter the industry as an apprentice , and I can think of no better place to learn than City Construction Company, an organization I’ve long admired.
I first encountered Great Designs when I attended the 3D Design Conference last year. I spoke with a representative at your company’s booth and felt like he genuinely cared about what I had to say. Imagine my surprise when I saw him enter the stage as the company’s CEO and the conference’s keynote speaker ! I decided then and there that I wanted to work at a company that values collaboration and good design, so I applied for a job as soon as I got home.
If you were to look in my car, you’d see a sponge attached to my steering wheel and a practice suture kit in my glove box. I use this to practice my different suturing techniques while I wait in traffic during my commute to and from classes. I’ve always cared deeply about getting the details right, and I’d love to bring that passion to St. Francis Hospital’s general surgery team.
As a travel writer , I’ve spent most of my career on planes, on trains, in cars of all shapes and sizes, and even on cruise ships. Never have I experienced staff with the hospitality and true love for exploring the world that I did on Princess Cruise Lines, and I’d be honored to further both of those through this position as a travel blog writer .
Last January, I became the top-rated trainer at my gym, and I haven’t lost that position since. Now I’d like to use the fitness training and customer service skills that got me there in the head manager role at Gold’s Gym.
When I visited Cooper Accounting last month, I felt like I had finally found my people. I couldn’t believe that there were others out there who truly enjoyed crunching numbers as much as I did. The atmosphere was electric, and I knew I had to find a way to be a part of it.
When my academic advisor at Central State University told me I’d be required to get an internship to graduate, he encouraged me that getting the experience was more important than finding my ideal company to work for. However, I knew that I’m motivated when I know I’m working for something I believe in. Enter: The Red Cross.
I recently graduated from the University of Indiana , and if there’s one thing I learned during my time there, it’s that I have a lot more to learn. I believe being able to work in Governor Hanson’s office would afford me the practical experience and mentorship that would give me the knowledge I need to become a successful professional. I would love to use that knowledge to further his office’s efforts in making our city a better place.
My roommate first mentioned this data scientist position at Northrop Grumman, but as I began to research it, I got more and more excited about the possibility of being a part of such an innovative organization.
When I was 11 years old, I wanted to be a scientist . As I got older, though, I realized that I also wanted to work with and help people. Since then, both of those passions have only grown, driving me to become a Registered Nurse . In researching job openings, I was struck by St. John’s Hospital’s focus on innovation and patient care, and I can’t think of two priorities that I’m more passionate about furthering.
After managing projects with over 100 team members apiece for 11 years, organizing teams and overcoming roadblocks has become like second nature for me. Now I’m ready to pass on my experience by training future project managers.
Although I’m enjoying my position as a graphic designer for PetCo, my heart stopped when I saw the position at Burton Snowboards. I’m an avid snowboarder and have always admired Burton’s commitment to excellence down to the tiniest detail.

What are some tips for a great cover letter?

When writing a cover letter, you should make it personal and write about your past, present, and future. Make it personal by writing the recipients name or job title instead of just writing “to whom it may concern.” If you don’t know who you are writing to, do some research and find out.

You should divide your personal introduction into the past, present, and future. This will let the reader know of your education and experience, where you are currently, and where you see yourself within the company.

What should be included in a cover letter?

A cover letter should have your relevant skills and qualifications and information about you. Your first paragraph of the letter should include who you are and why you are interested in the role. Your second paragraph will be an overview of your background which should include your skills and qualifications, as well as your education.

What should you avoid in your cover letter?

Avoid including any personal information, salary expectations, and spelling mistakes in your cover letter. You should only include relevant personal information such as your name and any education background. The recipient will not want to know your marital status or what religion you practice.

You should only discuss salary expectations after you receive an offer. Putting in the cover letter will not make a good impression and could get your letter tossed in the trash. Before you submit it, just read over for any spelling errors to help make a good impression.

Harvard Extension School – Resume and Cover Letters

Columbia University Center for Career Education – How and Why to Write a Great Cover Letter

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Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Crafting Catchy Cover Letters: A How-To Guide

10 min read · Updated on May 16, 2024

Marsha Hebert

Today, more than ever, having a catchy cover letter in your job-search toolkit is a must.

A lot of job seekers ask, “Do I really need a cover letter?” The answer is a resounding “Yes!” More often than not, writing a catchy cover letter is something people simply don't do because the overwhelming thought is that employers don't read them. That couldn't be further from the truth. 

On top of that, adding a catchy cover letter to your application can enhance the skills, achievements, and qualifications you include on your resume. Most importantly, though, a great cover letter makes you more human, more real, to the hiring manager reading your application. 

What's most critical is that your cover letter be engaging. Avoid using the same old boring content that everyone else is using. Instead, craft a catchy cover letter that grabs their attention. This is your how-to guide for doing that!

Cookie-cutter isn't the way to go

Everyone has seen cover letters that start like this, 

To Whom It May Concern:

I am writing to express my interest in the [POSITION TITLE] that I saw advertised for [COMPANY NAME].

It's a complete yawn-fest. It's boring. It's overdone. 

Since your cover letter is the first chance you get to make a solid introduction to a new employer, spice it up a bit. Use some humor, indicate that you're passionate about the job you're pursuing, and inject some of your personality to entice hiring managers to actually read what you have to say. 

What is a good opening line for a cover letter?

The main idea behind a great, catchy cover letter is that you want to tell a story. This doesn't mean you should regurgitate what's contained in your resume – no one wants to read the same things twice. It all starts at the beginning. The way you start your cover letter can make or break you.

Do you want the hiring manager to have a “Bleh” moment and toss your cover letter to the side?

Wouldn't you rather they be caught off-guard by your creativity and keep reading?

The best way to shake things up is to go off-script and write something that actually catches their attention. Here are some examples:

Show your passion: “Not too long ago, I came to the realization that my life's goals included giving back to my community through story-telling. After a lot of research, I discovered that a great way to do that was to go into Public Relations and Marketing to help connect consumers with companies to meet needs.”

Show some love: “I recently read an article about how [COMPANY NAME] was involved in improving our community by engaging employees in outreach events that…”

Prove your worth: “When I read about the job opening for [POSITION TITLE] at [COMPANY NAME], I knew I had to apply because I'd already saved my current company over $100K in logistics costs and I knew that I could do that for you, too.”

Highlight your personality: “A few years ago, I was exploring the mountain roads outside of Denver, and a stranded chicken jumped in my car – it's a funny story, I even have pictures. From that moment, I knew working with rescue animals was where I wanted my future to go.”

Now that you have their attention – write the body of your catchy cover letter

One thing to remember is that the introduction of your cover letter isn't supposed to be a monologue – keep that old adage that less is more in mind. The first paragraph of your cover letter is only meant to be a couple of sentences – just enough to pique the hiring manager's interest so they keep reading. Let's face it; it's not every day that some random chicken jumps in your car. That may be just the thing that entices the interviewer to call you in – so they can hear the story. 

The second paragraph of your catchy cover letter

The next part of your catchy cover letter should be a paragraph that transitions into how your introduction will make you a great part of their team. Without repeating all the great things you've written in your cover letter, highlight some of the skills and achievements from your career thus far to prove to them you have what it takes to be a valuable part of their team. 

The third paragraph of your catchy cover letter

You can actually write this third part as a paragraph or use bulleted achievement statements (like you'll see in the template later in this article). The idea here is to showcase your most impressive career achievements and your primary strengths. 

It's a good call to opt for bullets for this part of your catchy cover letter because if the hiring manager is skimming through your cover letter, it'll be easy for them to see what you bring to the table. Don't go crazy, though, and add a bunch of bulleted achievement statements. Stick to between three and five because you don't want the cover letter to go over one page. 

The closing of your catchy cover letter

Your last paragraph should close out the cover letter by reiterating your passion for the job and requesting an interview; this is called a call to action. After all, the whole point of writing a catchy cover letter is to get them to call you for a face-to-face meeting so you can win the job. 

The end of your cover letter is also a great place to explain faux pas in your resume or give details about why you're changing careers . You can even use this part to detail your desire to travel for work or indicate that you're relocating for this job. 

Here's what a catchy cover letter looks like

We know, instructions on how to do something is one thing, but seeing it all come together in an example is something even better. So, with that, here is a catchy cover letter example:

Contact Information

[Name][Company][Address]

Dear [Name],

Would [COMPANY NAME] benefit from having someone on their team who has generated $30K in revenue, increased blog traffic by 14%, and tripled social media ROI – all in one year? Then, I'm your person. Given my background in [EXPERIENCE RELATED TO FIELD] and [EXPERIENCE RELATED TO FIELD], I know I can repeat those results for you and feel that I would make additional significant contributions to the [POSITION TITLE] you currently have available.

Throughout my entire career, I have demonstrated consistent success [SOMETHING YOU HAVE CONTRIBUTED TO] to achieve high-reaching standards and goals. During my time with [COMPANY YOU CURRENTLY WORK FOR], I've built a reputation for [MAJOR ACHIEVEMENT]. On top of that, people often come to me from different departments because I'm known as someone who can [PICK A SKILL FROM THE JOB DESCRIPTION TO INJECT HERE]. 

Additional career experience and achievements include:

Achievement/accomplishment

I think it's a great idea for us to get further acquainted, and would truly value a moment of your time to discuss how my background aligns with your needs. If you agree we may have the basis for a mutually beneficial partnership; please feel free to contact me at your earliest convenience. I'd love to learn more about your team and the [POSITION TITLE] opening.  

I appreciate the time you're taking to review my application, and until we meet, I hope you have a great day!

[Your Name]

Related reading: You can find some career-specific cover letter examples here .

Why this template works

This catchy cover letter starts by discussing quantifiable achievements , which hiring managers drool over. Whenever you can deliver tangible results, the new employer will immediately know what you have to offer. 

Also, the fact that this letter indicates the results are repeatable shows that the applicant has done their research, understands the market, and is confident in their abilities. It helps the employer get the sense that the writer is genuinely passionate about their job. 

There isn't a hiring manager alive who wants to hire someone who is simply interested in earning a paycheck. Employers want employees who are dedicated and care about doing a good job. 

The closing of the cover letter template is proactive, inviting further discussion and reinforcing the applicant's desire to work for the company. 

Tailor your cover letter

You've probably heard about applicant tracking systems , also known as ATS, that companies use to weed out job seekers. Did you know that the ATS also scans cover letters? 

These systems are programmed to search for the right keywords – relevant phrases from the job description – to ensure that you are a good match. So, your catchy cover letter has to get past the ATS before it can impress the hiring manager. 

Did you notice the placeholders in the template? They're there for a reason.

As you read the job description for the position you want to apply to, you'll need to update your catchy cover letter with language that resonates with the new job. Let's say the new company wants someone who can work as a member of a cross-functional team. The last sentence of the second paragraph of the template would be a great place to include that phraseology. 

“On top of that, people often come to me from different departments because I'm known as someone who can bring harmony to processes by working as a member of a cross-functional team.”  

Just like that, you've tailored a bit of your cover letter . 

Catchy cover letter final tips and advice

Since the goal of your cover letter is to work with your resume to land your dream job – one of the most important aspects of anyone's life – it's critical to get it right. Let's talk about a few more things you need to know to craft a catchy cover letter that makes a strong impression and helps you win interviews. 

Use a professional letter format. You're not writing a letter to Grandma to thank her for the gift she got you, so make sure it's professional. Avoid using slang or overly casual expressions. Also, don't pack your cover letter with a lot of jargon that may or may not be understood outside of your current work circle. 

Keep it Short and Simple (K.I.S.S.). Remember the one-page rule. You're not trying to tell the hiring manager everything you've ever done in your career, instead, you're trying to pique their interest so they have a reason to call you to ask you more questions. 

Revise, edit, and do it again. Did you know that the average typed document has an average error rate of 8% ? Proofread your work, then get a friend to proofread it. After that, read it out loud to make sure it all sounds good. Cover letters, and resumes, too, for that matter, should have a 0% error rate.

Follow up. Prove that you're really interested in the position by following up with the employer if you don't hear back from them. 

Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter.

Stand out from the crowd, win the interview

It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort. When you follow the tips and strategies in this how-to guide, you'll be able to effectively highlight your skills and achievements in a way that gets the attention of a hiring manager and intrigues them to the point of calling you for an interview.

If you feel like your cover letter is falling short, or you're sending it out and not hearing back from companies, let TopResume check it out for you. While we're at it, we can give your resume a once-over, too. Upload them both for a free review from a resume-writing expert. 

Recommended reading: 

8 Tips to Stand Out in a Competitive Job Market

Perfect Cover Letter Salutations: Start Strong

Resume vs Cover Letter: How They're Different

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How to Start a Cover Letter for a Resume: 12 Effective Examples

A cover letter can be one of the most challenging documents to write. There is no unique template to follow, and what a good cover letter looks like can vary greatly from job to job. Career advisors are still actively discussing whether attaching a cover letter is a must for every job application, but one thing is sure: if you want to apply for a role that is more than an entry-level position, you’ll be expected to attach a cover letter. In this article, we investigate the principles of a well-written introductory letter and share some tips and tricks on how to start a cover letter for a job.

How to Write the Perfect Cover Letter

​Job hunting involves sifting through numerous online job postings, enhancing your resume, and preparing for exhausting interviews—all of which are activities typically devoid of enjoyment. Among these tasks, crafting an impactful cover letter often poses the greatest challenge as many start to lack the energy to think about how to start a cover letter. Not only that, but the abundance of contradictory guidance on the subject makes it difficult to even determine the appropriate approach. All this raises the question of whether a cover letter is necessary, particularly when applying through an online platform.

Before diving into your writing process, it’s essential to conduct thorough research. Take the time to look at the company and the specific position you are interested in. This research will give you the information you need to guide you on how to start a cover letter. 

Therefore, before starting to write your cover letter we recommend you do the following:

  • Carefully review the job description.
  • Explore the company’s website and social media accounts on sites like LinkedIn and Twitter.

Every cover letter opening you write should have a specific tone that is followed throughout the whole letter. One way to go about this is to look through some social media feeds of the company’s employees. It sounds funny, but this will help you to define the appropriate tone to use. If the job is in marketing or creative-related, for example, you might want to go more imaginative, while more conservative businesses, like those in fintech, will require a more serious, businesslike tone.

Shift your focus to the future when crafting your cover letter. While your resume primarily reflects your past experiences and accomplishments, the cover letter should emphasize your aspirations and what you intend to do next. 

Due to the pandemic, there is less expectation that you will be applying for a job you have previously held. Many individuals are voluntarily or involuntarily undergoing career changes and need to rethink their skill set in relation to a different role or industry. Emphasize your transferable skills and use your cover letter as a means to sell yourself effectively.

Overall, the structure of a cover letter is straightforward and should contain the following information:

  • Your contact information in the header
  • A paragraph detailing your greatest achievements designed to grab the hiring manager’s attention
  • A catchy explanation about why you are a good fit for the open job position
  • A closing paragraph

In most cases following this structure is more than enough to write successful cover letters; there is no need to reinvent the wheel or go crazy with super-creative writing.

What to Include in Your Contact Information

Continuing the topic of how to begin a cover letter, we need to highlight the importance of a contact information section. This is a must-have for both written and email cover letters, although with each there is a slight difference in information to include. 

The contact information to include for an email cover letter includes:

  • Your full name
  • Your home address, including city, state, and zip code
  • Your phone number

The contact information to include for a written cover letter includes:

  • On the right-hand side
  • Your email address

On the left-hand side

  • Recipient’s full name (if unknown, use “Dear Hiring Manager”)
  • If mentioning the name, write the job title on this line
  • Business name
  • Business address, including city, state, and zip code

It’s always beneficial to know the name of the person you’re reaching out to. A personal approach can help ease the tension of receiving “official” mail and increase the manager’s loyalty to a candidate. And by including the manager’s contact information in a physical letter, it will be easier to locate the recipient even during busy mailing periods.

It is crucial to include accurate and current information when adding your contact information to a cover letter; otherwise, the potential employer will have no way of getting a hold of you. Be sure to include the following:

  • Your full name: Start every cover letter with your first and last names. By doing this, you make it clear who the letter is from, which makes it simple to identify.
  • Your mailing address: Provide the complete address for your physical mail, including the street name, city, state, and zip code. Even though the majority of communication now takes place electronically, listing your address may be advantageous in certain circumstances, such as when dealing with employers that prefer to send written correspondence.
  • Your primary phone number , together with the relevant area and country codes: Make sure the phone number you list is one you frequently check and can be used to contact you. Including your phone number ensures employers can reach you quickly and directly for prospective interviews or more discussions.
  • A professional email address (one you check frequently): Avoid using email addresses that are too personal or informal. A professional email address makes a good first impression and guarantees potential employers can quickly contact you for any follow-up communications via email.
  • Your LinkedIn profile page: You may want to list the URL of your LinkedIn profile page in your contact information if you have a polished and professional presence on the site. A well-crafted LinkedIn profile gives companies more details about your credentials, experience, and network of contacts in the business world.

It is essential to include complete and accurate contact information in your cover letter. Doing so makes it simple for companies to reach you for potential interviews or more discussions. It reflects your professionalism, accessibility, and responsiveness. Your chances of moving forward in the application process increase when you give employers your contact information in a clear and concise manner.

How to Write a Cover Letter Greeting

The typical hiring manager has a good eye for decent candidates. In his article on LinkedIn, Andy Jones speaks about the “four-second rule” for grabbing attention, which also applies to your cover letter introduction. In other words, you need to put in a bit of effort to grab the manager’s attention within the first few lines.

So let’s talk about how to begin a cover letter so that it will definitely catch their attention. Everything starts with the greeting. It’s always a good idea to do a bit of research and find out who is who on the company's social media profiles. LinkedIn can be really helpful here because you can easily spot the hiring team. Once you are sure about the hiring manager’s name, don’t hesitate to start your letter with “Dear ” or “Dear Mr./Ms. .” Addressing the manager directly by name is the perfect introduction.

If you just can’t find the name of the person you are addressing, use a more neutral greeting. Forget about the old-school “To whom it may concern” though. Yes, it’s formal in tone, but it lacks personalization. Instead, consider using salutations like “Dear Hiring Manager” or “Dear Hiring Team.”

Tips for Writing an Effective Cover Letter Opening Paragraph

Before putting pen to paper, try to reach out to the hiring manager or someone you know within the company. Send an email or LinkedIn message to inquire about the job. You could express gratitude for a helpful conversation or mention that you recently spoke to a specific person at the company. It is important to note that contacting someone may not always be feasible, and you may not receive a response. Nevertheless, it is worth trying.

Here are some additional helpful tips when it comes to how to start a cover letter job interviewers will want to read. 

Tip #1. Be genuinely yourself.

Write vividly and make it a gripping read. Everyone likes interesting pieces of writing, including hiring managers. With a cover letter, you are free to tell a story and paint a picture to make the reader smile. 

Tip #2. Highlight your value.

Another hint about how to start a cover letter for a resume is to highlight the values you bring to the table right away. Don’t wait until the second or third paragraph to shine a light on your best attributes. Use the first paragraph to help the person in the manager position understand what you can do or what problem you can help them solve.

Tip #3. Make it relevant to the role.

Cover letters should always be tailored to the job you are applying for. Mention the role and company name in the opening paragraph to show you are aware of the job description. You don’t want it to look like you send a standard form letter to everybody.

Tip #4. Check your language.

Avoid standard phrases like “I’m excited to…” or “I came across your job posting…” while writing your cover letter. You have to get creative to stand out from the crowd. 

QA Engineering

Cover Letter Introduction Examples

Once you start writing your cover letter, you should imagine yourself as a sales manager. Take a deep breath and get ready to sell your skills to those who are looking for someone to help them move their projects forward. Taking this approach will help you understand how to open a cover letter in the best way possible. 

So far, we’ve been talking a great deal about principles and strategies surrounding the question,  “How do you start a cover letter?” But to fully provide an answer, it is necessary to study some examples. We have listed a number of examples below to inspire your inner marketing manager. 

“Growing up, I spent countless hours at , bonding with my grandfather and cheering on the home team from the cheap seats. This experience has shaped my career aspirations, from pursuing a sports marketing major at my university to coaching a college baseball team to an undefeated season. Now, I am thrilled to apply for a position with .”

“The impact of on pet owners and their beloved companions is truly remarkable. As an avid user of your app, I can attest to the positive influence it has had on my , . The opportunity to be part of a company that leverages modern technology to enhance the lives of pets in cities is incredibly exciting to me.”

“When I was a child, I aspired to be the at . While that may not have been a feasible career path, discovering the events manager position at your company brings back that excitement. Working alongside my favorite company mascot would be a dream come true.”

“Attending last month was an eye-opening experience for me. I instantly fell in love with the vibrant atmosphere and innovative ideas. The moment I realized I couldn't leave without looking for job openings at your company, I knew I had found a company that aligns perfectly with my aspirations.”

“My recent apartment search in was a nightmare, but it made me realize the importance of improving the rental process. A customer service role at , where I can make a difference every day, would be incredibly fulfilling for me.”

“My previous boss once described my phone manner as ‘capable of defusing an international hostage situation.’ I possess exceptional communication skills, allowing me to effectively engage with people of all types. I am confident these skills would make me a valuable asset as your .”

“Among my colleagues, I am known as the go-to person when things go awry. Regardless of the challenges that arise, I excel at problem-solving and bringing order to chaos. That's why I believe I am the perfect fit for the .”

“Just last year, I was promoted to the in our company and have maintained that position ever since. I am now ready to take on a new challenge, and the role at your company is precisely what I am seeking.”

“I am deeply passionate about data, and I believe that my enthusiasm aligns perfectly with the values of . Joining your team would be a natural fit for me.”

“Ever since I was a child, I have been offering style advice to friends and family. It's about time I turned my passion into a paid profession as a , and that's why I am thrilled to apply for the open position at .”

“After exploring various roles at early-stage startups in and attending countless ‘find your passion’ seminars, I've discovered that my true happiness lies in two things: writing exceptional content and sharing it with the world. I am excited to bring this passion to your team.”

“Recently, I took a career assessment that suggested I should pursue a career as a . While I'm not entirely sure what that entails, I am confident that combining my skills in business development with my lifelong love for the industry would be a dream come true. That's why I am eager to apply for the role at .”

As you might notice, the first paragraph is far from the usual cover letter fare highlighting the applicant’s exact number of years of experience or work accomplishments. Again, think about how to start off a cover letter to ensure it meets the following criteria:

  • It’s brief.
  • It’s gripping.
  • It’s personalized.
  • It’s tailored to the open job position.

Thoughtful planning and personalization are essential when brainstorming how to start a cover letter for a resume. There is no one-size-fits-all template or universal example, but there are successful ways to catch the hiring manager's eye and leave a good first impression. 

To properly create a cover letter, first extensively study the business and the open position. When sitting down to write the letter, your introduction should be interesting, and it should emphasize the value you provide to the business and show how it relates to the position. It is also essential to provide your entire name, address, phone number, and business email address as well as other pertinent contact information. 

Anyone in the job search can create appealing and personalized cover letters to strengthen their job applications or share their own unique take on how to start a resume cover letter.

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how the heck do you write a good cover letter?

Multiple professionals in some fields I'm interested in (higher ed, politics) have all told me that I have a solid resume. And yet, I have yet to get one in-person interview. I'm assuming then, that the issue is with my cover letter.

I know this question has been asked over and over again, but what's the key to writing a good cover letter? I feel like the ones I write are bland and boring and don't make me look like the awesome candidate that I am.

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How To Write a Cover Letter in 3 Easy Paragraphs

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Although you might have written a resume before, cover letters can be a bigger mystery. The good news is: by following a simple, three-paragraph process, you can quickly write a cover letter that will get attention and likely lead to a job interview!

What Is a Cover Letter?

Imagine you’re handing your resume to someone in person. Maybe you’re at a job or career fair, going into an employer’s office, or even handing it to an acquaintance so that they can get it to the hiring manager. You wouldn’t just give that person your resume, turn, and walk away without saying a word. You would probably take the time to  introduce yourself  and explain why you’re giving that person your resume, how you found out about the job, and why you think you’re qualified for it.

That’s the  purpose of a cover letter .

The cover letter is a more personalized introduction than your resume. It’s a message that represents what you would otherwise say in person, face-to-face. It should be uniquely written for each company and position, follow a standard; one-page business letter format, and consist of three to four paragraphs. If possible, it should also include the hiring manager’s name.

The cover letter usually accompanies a resume. It allows you to expand on the  information in the resume  or explain something that might appear as a red flag or barrier to employment. However, just as important is that the cover letter allows the recruiter to assess your written communication skills!

Why Do I Need a Cover Letter?

Cover letters aren’t always required for a job application. Often, they’re listed as an optional document. Most applicants  won’t  submit a cover letter because of this (let’s face it, job applications can take a lot of time!). However, this also means that submitting a cover letter is an extra step that will help you to stand out from the other applicants — and show how interested you are in the position!

How Do I Write a Cover Letter?

Here’s how to write a cover letter in three easy paragraphs:

Paragraph 1 (About You)

This is where you briefly introduce yourself, what position you’re interested in, and how you discovered it (i.e., job posting site, flyer, social media). If someone recommended you for the position, drop their name in the very first sentence and include their title and affiliation.

Also be enthusiastic! List three of your most important or impressive qualifications from your resume to explain why you’re applying for the position. You may also wish to include the degree or program you’re currently studying.

Example: I’m applying for your Human Resource Specialist position found on LinkedIn, as recommended by John Smith, your Office of Human Resource Manager. I would be a valuable addition to your team, with my five years of administrative experience, BAS in Organizational Management, and Microsoft Office certification.

Paragraph 2 (About the Company)

Answer the question “Why do you want to work here?” by researching the company and writing about at least one way that you resonate with its culture, values, or mission. You can get great information by visiting the company’s website (check the About Us or Mission/Vision pages) or by looking them up in the news category of your favorite search engine. Emphasize how your experience meets the company’s needs and why it would be a privilege to work for them.

Example: Congratulations on your team participating in a local Habitat for Humanity build. I would love to work for an organization that is so committed to improving our local communities. I’ve personally participated in four Habitat for Humanity builds; the skills I’ve learned, coupled with the knowledge I gained, have inspired me to seek out other, similar volunteer opportunities within our community.

Paragraph 3 (Thank You and Closing)

Be sure to thank the employer/hiring manager, provide contact information, and mention that you look forward to hearing from them. Express enthusiasm about an upcoming interview!

Example: Thank you for your time and consideration. I look forward to discussing my professional experience in greater detail in an upcoming interview. You can reach me at [phone number] or [email address].

Is There a Cover Letter Template I Can Use?

Microsoft Word has many attractive and pre-formatted cover letter templates you can use. Simply open Microsoft Word, click new, and then search for “cover letter” to browse all the options.

start a cover letter with

You can also use this cover letter template sample for reference:

start a cover letter with

Who Can Help Me Write a Cover Letter?

Eastern Florida State College’s Career Services team is here to assist! Did you know you can  schedule meetings with an EFSC Career Services Coordinator  to get help writing a cover letter?

Whether you have questions about your career path, job hunting, or interview preparation, you can contact your campus’ Career Services Center for personalized assistance or  check our our upcoming events . We look forward to helping you succeed this semester and beyond!

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How to Start a Cover Letter

If the beginning of your cover letter does not kindle interest, it has small chances to hit the target. Follow the tips from the article for creating a catchy introduction.

Basically, over 90% of cover letters are either average, bad, or very bad. They usually start with stock lines like: “To whom it may concern,

In response to the job advertisement, I’m applying for [Job Title] at your company and forwarding my CV… so on and so forth”.

This is the reason hiring managers are so sick and tired of reading dozens of cover letters day after day. These templatized cover letters sound to them like “Whoever sees my cover letter, I am here for the job. Please check my attached resume. '' This is not the way a great cover letter should begin. It should grab the reader’s attention right away and make them read further. If you’ve been staring at a blank “Cover Letter” document trying to figure out how to start a cover letter and shape a proper cover letter intro, then our article is for you.

How to begin a cover letter

Previously on our blog, we described the importance of a thought-out letter and presented an ideal cover letter structure. If you missed the opportunity to get some valuable information and suggestions on writing a professional cover letter that will help you land a dream job, then now is the right time. Click here to read the article.

Because you’ve figured out that you have to impress the recruiting manager from the very first paragraph, it’s time to put this knowledge into practice. A cover letter is too important to write badly; so, you’ll need to take advantage of your wit and creativity. Here are our suggestions for you to improve your cover letter right now.

Here is an example of a cover letter header:

From : John Doe

11301 West Olympic Boulevard Apt. 100

Los Angeles, CA 90064

(212) 245-7154

[email protected]

To : Jane Doe

Senior Hiring Manager, XYZ Inc.

(212) 244-7701

[email protected]

Be sure that all your hidden talents will be revealed and the obvious ones will be exalted in our builder.

  • Address your application to the particular person responsible for hiring staff in the organization

Start with a salutation

- Dear [First and Last Name], - Dear Mr./Ms./Dr. [Last Name],(very polite greeting) - Dear [First Name], or Hello, [First Name], (informal greeting)

Now let’s write in one of the salutations to the header we made before:

From: John Doe

To: Jane Doe

28 Second Avenue, NY

Dear Jane Doe,

Opening sentence and paragraph

“I was truly excited to see that XYZ Inc. is looking for a Lead Project Manager skilled in handling complex software projects for the metallurgical industry. With over four years of experience coordinating a 31-member software development team in the sphere of machinery manufacturing, I’m confident that I will be a great fit to be Lead Project Manager at XYZ Inc.”

“I was thrilled to learn about this job opening from my former colleague, John Johnson. We worked together for three years on a complex metallurgical project at ABC Global. He thought that I would be a good candidate for this position at your company.”

What to write in your cover letter next

Let’s assume you conduct research on the position, find the specific hiring executive, create a professional-looking header, start a cover letter for a job with an appropriate salutation and write a stunning opening paragraph. The format is neat, the tone is right. Take a short coffee break and unwind before starting the second paragraph (body) and conclusion of the letter. The rest of your cover letter is as important as the introduction, so you need your mind to be fresh.

Body/Second Paragraph

Generally, the body of a cover letter consists of several paragraphs, where you go into detail about your qualifications, explain your enthusiasm, list your relevant skills and experience, and convince the reader that you are a perfect fit for the position.

Employers value enthusiasm and genuine interest. In fact, they tend to value enthusiasm a little bit more than your skills and experience. No, this doesn’t mean that enthusiasm can replace a lack of professional expertise or skills. However, if you’re truly enthusiastic about getting in, you’ll have a better chance for the job, even if you lack certain skills. Show the reason you are enthusiastic about working with them. Give examples, if you have them. And remember that from the employer’s perspective, excitement means loyalty and dedication in the future; that’s why showing genuine interest works.

If you’ve consumed some of the company’s products, tried their services, or are somehow connected to what the company does (or did), do mention this. For example, if you are applying to an mHealth software development company, tell them you are an active user of their EMR/EHR platform or application. Tell the story of why you’ve chosen their platform among dozens of other similar services, and what benefits it brings to you personally.

Show that you’ve been keeping up with company news and recent events, and are interested in what is going on. For example, you might mention recent interviews with company representatives, conferences held by their organization, the launch of a brand-new product, a hot-piping feature for the product, etc. Awareness of the company’s events will differentiate you from the rest of the applicants.

This doesn’t have to be the first sentence, though. But if you manage to do so, your chances for an interview will increase tremendously. Conduct research about the company’s goals, and try to identify the key issues facing the company. Offer the solution you see for a particular issue. For instance, if you are a UI/UX designer and you see that their EMR platform is not intuitive enough for the end-user, or its navigation pattern is inconvenient, offer your solution and back up your vision with past experience. Real solutions are impressive.

“In short, I believe myself to be a great candidate for this position. I would welcome the opportunity to discuss the Social Media Marketing Manager position in person. Feel free to get in touch with me by phone or by email, and I’d be happy to attend an interview to discuss my fit for the company in greater detail.

Best Regards/Yours Faithfully,

How to personalize your cover letter

Remember that different industries and domains, as well as the job level, determine the right approach to writing a cover letter. However, the rules for success are pretty much the same:

Engage the reader from the very first paragraph to make sure they’ll read the rest and consider your CV in detail.

Offer the prospective employer value. Show them you can solve their problems.

Create an individual and unique approach to make your cover letter stand out from others and get you through the first round of the hiring process.

Examples of the best way to start a cover letter

Check out a couple of professionally written examples of how to open a cover letter for a job application. You can build and download more cover letters here .

Or choose any other template from our template gallery

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3 Keys to Writing Cover Letters That Stand Out

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3 Keys to Writing Cover Letters That Stand Out was originally published on Vault .

It's a myth that high quality job openings are few and far between thanks to Covid. The truth is, despite the economic uncertainty created by the pandemic, there are many great openings out there. And to get them—or, at least, have a chance at getting them—you first need to capture the attention of hiring managers. And the best way to do that is to write compelling cover letters. So here are the three keys to writing cover letters that stand out.

1. Convey your personality, quirks and all.

Showcasing your uniqueness and allowing your personality to shine through in your cover letters can magnetize hiring managers, sending instant messages that you might be the candidate they're looking for. The secret to achieving this is to use specific details, rather than vague ones.

For example, the following was recently used by an applicant when applying for a Head of Marketing position (shortly after sending this, the candidate was interviewed and then hired):

“I have a passion for data and analytics. I enjoy spending (a little too much time) geeking out in Google analytics, advertising platforms, and BI tools (Tableau and Looker), digging deep into data to identify opportunities that can be leveraged to drive growth and inform testing strategies for campaigns, websites, and products.”

Now compare the above to the below (which has less personality and fewer details, and thus would likely not stand out):

“I am well versed in data analytics, and I am experienced with Google analytics, BI Tools, and other advertising platforms. I have a proven ability to inform testing strategies for campaigns for websites and products.”

Here's another example of cover letter phrasing that captures the attention of hiring managers:

“I'm rather obsessed with personal organization. I read three organizational blogs on my own time, and I've organized my desktop folders into color-coded sub-categories. My friends laugh at me for saying things like, ‘An organized space equals an organized mind,' but I don't like wasting time looking for things.” 

Now compare that to this less specific phrasing:

“I have a proven track record of being organized, and I have a passion for it. I have a proven knack for keeping files organized on an ongoing basis, and I have put organizational processes and procedures in place for my department. The bottom line is organization is always my highest priority.” 

2. Prove your level of dedication to your profession.

Another way to stand out is to illustrate specific things about your dedication to your field. In the following example, a candidate showcases her dedication to her profession, proves that she spends a lot of time thinking about driving results in her field, and shows that she takes concrete steps in order to be a high quality contributor in her field. All of which goes a long way when it comes time for hiring managers to decide which candidates to interview. 

“I believe that a good marketing strategy requires seeking out the latest trends and staying one step ahead of the competition. I've attended the Traction conference two years in a row and completed the 2018 Reforge Growth Series, a highly credible and exclusive course that only accepts 10 percent of applicants and is built by leaders from Hubspot, Uber, and other firms. Through these professional developments, I've opened my mind to uncommon marketing methods, and I pride myself on thinking outside the box to develop strategies that create sustainable, low-cost customer acquisition loops that lead to long-term positive ROI.” 

Now compare the above to the below, which is less detailed and includes less specific phrasing:

“I have the skills and requirements for this position, and I believe I would complete every task asked of me to the highest standard expected. My background and experience make me an excellent fit for this position for many reasons. I am very interested in marketing, and I think I would be a great asset to the team.”

3. Include concrete, quantitative results that show your value.

In any written application, you'll need to showcase some form of quantitative results to stand out. Note that even if you don't have a lot of shiny results in your career yet (or even any relevant experience—which is okay!), you can still use words to capture someone's attention with what you have done. And if you do have a record of achieving quantifiable results, then by all means include them, like in the below:

“I developed several Google ad campaigns that were worth more than $500,000 and that resulted in high-level customers. Also, through testing and optimization, I increased newsletter sign-ups by more than 200 percent.”

Now compare that to this bland sentence:

“I have experience in Google ad campaigns, as well as experience in testing and optimization.”

A final note

When trying to convey your personality, get across your dedication, or communicate your value, there's a big difference between saying you're a good fit for the job and actually showing it.

So, when writing your cover letters, try to hold these words in mind: I know you (the hiring managers) don't know me, so let me show you exactly why I'm completely invested, committed, and passionate about doing this specific type of work. And let me show you the specific reasons why hiring me, over all other candidates, would be beneficial to you.

If you hold all this in mind, the right details and words will flow right out of you—and into your cover letters.

Natalie Fisher is best known for helping professionals land their ideal roles and achieve explosive salary growth (even with little experience). If you want to dive deeper on the topic of your career mindset and become a person who knows exactly how to land their dream job offer, listen to her on the podcast Get a Six Figure Job You Love .

CavanKerry Press

2024 Open Submissions

CavanKerry Press accepts submissions for poetry collections, nonfiction essay collections, and memoir. Selected titles will be published by CavanKerry Press and receive national distribution.

CavanKerry Press publishes works that explore the emotional and psychological landscapes of everyday life , regardless of the author's prior publication history. We are particularly interested in receiving more work from queer, trans, and BIPOC (Black, Indigenous, and People of Color) voices and are committed to publishing a diverse roster of authors each year. With our LaurelBooks: The Literature of Illness and Disability imprint, CavanKerry is also especially engaged with work from people living with physical and/or mental illness and disability. Our Florenz Eisman Memorial Collection features authors from our home state of New Jersey.

All poetry manuscripts must be a minimum of 50 pages and should not be much longer than 100 pages. Nonfiction manuscripts should not be much longer than 200 pages.

  • Submit your previously unpublished manuscript with a table of contents.
  • Manuscript should be formatted on a Word document or .PDF using a standard font (such as Times New Roman or Calibri) and standard margins. Prose entries should be formatted with 1 and 1/2 or double spacing,
  • All manuscripts will be read anonymously. Please do not include your name on any pages of the manuscript. Manuscripts with personally identifying information may be rejected without consideration. Search (Ctrl-F) or use the Find and Replace (Ctrl-H) tool for your first name and last name individually and either delete your name or replace it with XXXXXX. 
  • Include a cover letter with the following information: 
  • title of the manuscript
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  • social media handles and website address if applicable

Individual poems or essays in a manuscript may have been previously published in magazines, journals, or anthologies, but the work as a whole should be a new, unpublished collection.

Simultaneous submissions to other publishers are permitted. Please notify Gabriel Cleveland , Director/Managing Editor, promptly if a manuscript is accepted elsewhere. The first round of submissions will be read by a diverse pool of outside readers, with subsequent rounds being read by CavanKerry authors and our editorial staff. Final decisions will be made by CavanKerry staff based on the quality of work and its alignment with our commitment to expanding the reach of poetry to a general readership. Decisions regarding acceptance of manuscripts for publications will be made by the end of February the following year. Please do not contact us with inquiries on the status of your submission until this period of time has ended.

For extended guidelines, please refer to https://cavankerrypress.submittable.com/submit

CavanKerry Press does not discriminate against any applicant on the basis of race, color, religion, orientation, identity, national origin, political affiliation, belief, age, or disability. Upon request, accommodation will be provided to allow individuals with disabilities to utilize CavanKerry’s services.

CavanKerry Press will make a reasonable effort to remove barriers at events locations and, where possible, choose barrier-free venues. CavanKerry Press has a designated coordinator to facilitate compliance with the Americans with Disabilities Act of 1990, as required by Section 35.107 of the US Department of Justice regulations, and to coordinate compliance with sections 504 and 508 of the Rehabilitation Act of 1973.

start a cover letter with

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  1. How to Start a Cover Letter with format & Writing Tips

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  2. How to Start a Cover Letter (3-Step Formula + Examples)

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  3. Writing a better cover letter

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  4. How to Start a Cover Letter

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  5. How to Write a Cover Letter in 2021

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  6. How to Format a Cover Letter (With Tips and Examples)

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VIDEO

  1. How to prepare a cover letter for academic job?

  2. "A" letter word || the start with A #shortvideo #viral #aletterword #activity #alphabet

  3. How To Write a Good Cover Letter?

  4. Write the PERFECT cover letter for any job (What to include in a cover letter)

  5. How to Write a Cover Letter for an Internship

  6. Cover Letter

COMMENTS

  1. 7 Powerful Ways To Start a Cover Letter (With Examples)

    4. Mention something newsworthy. Start your cover letter with evidence that you've done your research. If the company you're applying for was recently in the news, mention it in the opening line and explain why you admire the company. Mention a specific event, fact, notable statistic or award the company recently won.

  2. How to Start a Cover Letter (Examples Included)

    Here's a quick step-by-step guide on how to start a letter when you're trying o land a job: 1. Choose the Right Salutation. The salutation in your cover letter opening serves as a greeting. It's a chance to acknowledge the reader directly, even if just for a brief second.

  3. The 46 Best Cover Letter Examples: What They Got Right

    6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.

  4. How to Start a Cover Letter [With Example Introductions]

    But starting your cover letter is easy once you learn how. Our guide will teach you the best ways to begin your cover letter, and show you cover letter introduction examples for each. The Best Ways to Start a Cover Letter. When starting a cover letter for a job, you must cater your introduction to that job. As such, there is no 100% "best way ...

  5. How To Start A Cover Letter (With 30 Examples)

    Instead of staring at a blank screen, follow the steps in this article to write an engaging, memorable cover letter that you can feel proud to submit. Key Takeaways: Ways to start your resume include: Show excitement for the organization. Share your passions. Talk about your achievements. Craft an interesting story. Mention mutual connections.

  6. Cover Letter Samples and Templates

    A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.

  7. How to start a cover letter (With 7 powerful examples)

    Related: How To Write a Management Cover Letter (With Examples) 6. Tell a creative story. Even though you probably won't be submitting your cover letter to a creative writing contest, don't be afraid to inject some humour, charisma and creativity - as long as it's appropriate for the specific job and company. Hiring managers don't ...

  8. How to write the perfect cover letter (With examples)

    To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.

  9. 5 Short Cover Letter Examples (And How to Write Your Own)

    4. Use short words rather than long phrases. Without realizing it, we sometimes write unnecessarily long phrases on professional documents when a single word is enough. After you've written your cover letter, go back and reread it. Replace longer phrases with single words (or at least fewer words).

  10. 7 Ways to Start a Cover Letter That Will Set You Apart

    5. Forget to talk about company or position completely. Remember this cover letter has a purpose. Save the personal anecdotes for coffee chats. 6. Forget to replace details from the last cover letter sent, like a different job title or company name. We all make editing mistakes sometimes, but this one is pretty bad.

  11. 7 Powerful Ways to Start a Cover Letter (With Examples)

    7 powerful ways to start your cover letter. If you've got writer's block, try one of these 7 openings: 1. Convey enthusiasm. If you genuinely believe in the company's products/services and have used them in the past, this may be worth mentioning in your cover letter introduction. Employers value authentic enthusiasm because it often translates ...

  12. Free Cover Letter Generator: Create Yours in Under 5 Minutes

    Generate a full cover letter from your basic information. All you need to do is choose a template, input your basic information, and let our cover letter maker get to work. In just a few minutes, you will have a custom-made, professionally-written cover letter that targets your prospective employer's specific requirements.

  13. How to start a cover letter

    Start your cover letter with the name of the person who recommended the job to you. Networking and personal connections can get you the job, and the higher the position your connection has, the ...

  14. Crafting Catchy Cover Letters: A How-To Guide

    Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter. Stand out from the crowd, win the interview It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort.

  15. How to Start a Cover Letter for a Resume: 12 Effective Examples

    Everyone likes interesting pieces of writing, including hiring managers. With a cover letter, you are free to tell a story and paint a picture to make the reader smile. Tip #2. Highlight your value. Another hint about how to start a cover letter for a resume is to highlight the values you bring to the table right away.

  16. how the heck do you write a good cover letter? : r/jobs

    Your cover letter should be a conversational (in most fields) explanation of 1) why you're interested in the role and/or company and 2) ... I start out the letter with my overall # of years of experience in relevant work history and how my skills set would be a great fit in such and such company.

  17. Free cover letter template

    Download our free cover letter template. Download cover letter template. Think of your cover letter as a pitch - a way to introduce yourself professionally and show the value you could bring to the role you're applying for. Your resumé is there to document your skills, experience, and achievements, but your cover letter sums these things ...

  18. 7 powerful ways to start a cover letter (With examples)

    How to start a cover letter. To create an effective opening to your cover letter, follow these steps: 1. Convey enthusiasm for the company. If you are genuinely attracted to the company's brand or have used their products or services before, this is a great opportunity to say so. Employers value authentic enthusiasm because it often ...

  19. How To Write a Cover Letter: A Guide for Job Seekers

    That's the purpose of a cover letter. The cover letter is a more personalized introduction than your resume. It's a message that represents what you would otherwise say in person, face-to-face. It should be uniquely written for each company and position, follow a standard; one-page business letter format, and consist of three to four ...

  20. How to address a cover letter without a name

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    Here's another example of cover letter phrasing that captures the attention of hiring managers: "I'm rather obsessed with personal organization. I read three organizational blogs on my own time, and I've organized my desktop folders into color-coded sub-categories. My friends laugh at me for saying things like, 'An organized space equals an ...

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  25. CavanKerry Press Submission Manager

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