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Film Studies Theses and Dissertations

This collection contains theses and dissertations from the Department of Film Studies, collected from the Scholarship@Western Electronic Thesis and Dissertation Repository

Theses/Dissertations from 2015 2015

The Rise of Marvel and DC's Transmedia Superheroes: Comic Book Adaptations, Fanboy Auteurs, and Guiding Fan Reception , Alex Brundige

Contemporary French Queer Cinema: Explicit Sex and the Politics of Normalization , Joanna K. Smith

Rob Zombie, the Brand: Crafting the Convergence-Era Horror Auteur , Ryan Stam

Transnational Monsters: Navigating Identity and Intertextuality in the Films of Guillermo del Toro , Sean M. Volk

Theses/Dissertations from 2014 2014

Tragedy, Ecstasy, Doom: Modernist Moods of "West Side Story" , Andrew M. Falcao

Theses/Dissertations from 2013 2013

Music, Cinema and the Representation of Africa , Natasha Callender

Clash of the Industry Titans: Marvel, DC and the Battle for Market Dominance , Caitlin Foster

The New French Extremity: Bruno Dumont and Gaspar Noé, France's Contemporary Zeitgeist , Timothy J. Nicodemo

'Subbed-Titles': Hollywood, the Art House Market and the Best Foreign Language Film Category at the Oscars , Kyle W. J. Tabbernor

Theses/Dissertations from 2012 2012

Fighting, Screaming, and Laughing for an Audience: Stars, Genres, and the Question of Constructing a Popular Anglophone Canadian Cinema in the Twenty First Century , Sean C. Fitzpatrick

New York Beat: Collaborative Video and Filmmaking in The Lower East Side and the South Bronx from 1977-1984 , Andrew G. Hicks

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Quantitative study of the movie industry based on IMDb data

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DIGITAL MARKETING STRATEGIES FOR NEXT- GENERATION FILM DISTRIBUTION

Profile image of Ana Falcón

2018, International Journal of Film and Media Arts

Digital distribution led to the rise of next-generation filmmakers, whose content (both short and feature length) was created for and distributed to online audiences (Ryan & Hearn, 2010). Independent companies and large studios (Netflix, Amazon Studios, Hulu) producing next-generation film do not rely on theatrical success, since they work on micropayment, subscription or advertising driven business models. This paper includes a literary review that maps the digital marketing strategies over the purchase journey, and define key performance indicators for each digital marketing strategy. To explore how next-generation film distributors are currently employing digital marketing strategies , a survey and a multiple case study methodology was designed and then implemented. The findings of the literary review, the survey, and case study are used to point out the limitations , industry challenges and research opportunities in the field of next-generation cinema.

Related Papers

Friedrichsen, Mike y Wolfgang Mülh-Benninghaus (eds.), Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets, Berlin: Springer-Verlag, pp. 329-348

Alejandro Pardo

The history of Hollywood runs in tandem with the history of technological develop- ment. The inclusion of sound, followed by that of color, along with the need to adapt to new audiovisual media (first television and then video), are milestones in the history of the largest entertainment factory in the world. Each of these forms of technological development in turn marked a growing pain or turning point at the time of its invention, by which the Hollywood industry was ultimately strengthened. However, the changes over the last decade have been both more fast-paced and more far-reaching than anything that came before. The digital revolution and globalization have transformed the film and TV industry in ways that could never have been foreseen. The big Hollywood studios have been forced to respond to the uncertainty—and potential for profit—prompted by the popularity of the Internet and the success of new digital platforms, especially among young people. This chapter is an attempt to trace the recent evolution of the present and future challenges the Hollywood industry is facing up in this paradigm shift—from analogical to digital. In order to respond to the complex nature of this phenomenon, I will try to cover, in an exploratory way, a different set of topics, going from the change in consumption habits and the emergence of new virtual markets to the clash of management mentalities, the search for the right business model and a summary of some of the key transformations the entertainment industry is experiencing.

movie industry thesis pdf

Business Horizons

Frank Alpert

Perihan AbouZeid

This thesis proposes a new model for online platforms for independent films. Today, platforms such as Netflix, iTunes, and YouTube are in the face of major industry challenges: more competitors are entering the market; consumers are demanding more diverse content and higher quality service; and cost of content acquisition keeps increasing. In addition, the independent film industry has a fragmented value chain, which makes it challenging for filmmakers to fund and distribute their films. By applying the platforms framework proposed by Prof. Annabelle Gawer, as well as the “coring and tipping” strategy outlined by Prof. Gawer and Prof. Cusumano, the analysis in this paper shows that a company can become a platform leader by integrating two sides of the value chain: distribution and funding. This strategy will incentivize filmmakers and distributors to use the platform instead of competitors; and it will solve the problem of industry fragmentation. This model can also give the platform access to new data on its consumers’ preferences; and enable it to acquire films in its early stages at a lower cost.

Nico Meißner

This article examines how the story of the making of the independent Spanish feature film The Cosmonaut resembles traditional narrative structures and story elements. It relates the ongoing sharing of the film's production process, and argues that this sharing provided the basis for the film's audience-building. Independent films no longer have to be standalone products that are marketed only after their creation. Related events or products allow the story of the making of a film to transcend the film's temporal boundaries and even the limitations of its medium. The paper concludes that telling the story of a film's making while it happens (a) helps to create communities and audiences, who (b) individually experience the making of a film and (c) view a film merely as an end-product while " watching " takes place over an extended period of time. Such ongoing storytelling allows continuous audience growth that helps the filmmaker to self-distribute.

Albarran, Alan, Paulo Faustino & Rogério Santos (eds.), The Media as a Driver of the Information Society: Economics, Management, Policies and Technologies, Lisbon: MediaXXI/Formalpress and Universidade Católica Editora, Unipessoal Lda, pp. 67-97.

The history of Hollywood runs in tandem with the history of technological development. However, the changes over the last ten years have been both more fast-paced and more farreaching than anything that came before. The digital revolution and globalization have transformed the film and TV industry in ways which could never have been foreseen. The big Hollywood studios have been forced to respond to the uncertainty-and potential for profit-prompted by the popularity of the internet and the success of new digital platforms, especially among young people. Thus, Hollywood would appear to be standing at a new digital (and global) crossroads, charted by two basic movements: on one hand, the emergence of a new market for the commercialization of audiovisual products (internet, IPTV, digital reproduction devices, mobile telephones), referred to as the long tail market; and, on the other, the emergence of new type of consumer, known collectively as the iPod or net-generation. The two, linked questions set out below sum up the challenges facing the major studios in Hollywood: What new consumer habits define this emerging viewer/audience profile? What business model will define the network of relations on the internet with regard to the commercial practices of the film and TV series industry; or, in other words, what are the rules governing this new market? These two questions are closely bound up together; the response to one conditions any response to the other. This paper is an attempt to trace the framework of present and future challenges facing the entertainment industry. First, the defining features of the consumer profile shaped by the development of new technologies are examined. Second, the latest operational strategies of the entertainment industry, which also shed light on the alliance between Hollywood and Silicon Valley, are discussed. Then, the business models adopted by major American studios in relation to the downloading of films and TV programs are described. Finally, the most significant elements of the new digital economy are addressed, giving rise to a more structured conclusion in the form of a SWOT analysis of the new window of commercial opportunity opened on the internet for entertainment products.

TURKISH ONLINE JOURNAL OF DESIGN ART COMMUNICATION

OKAN ORMANLI

Amelie Eder

Technological change and development have been ongoing in the motion picture industry since its beginnings some 125 years ago. What further advancements of digitalization can be expected over the next decade and what are its implications for the industry’s value chain? To answer this question, we conducted an international two-stage Delphi study. The results suggested a more frequent use of smartphones as cameras, the emergence of full digital film sets and digital star avatars, as well as advancements in VR-based and interactive movies. The findings imply challenges for traditional players in the motion picture value chain. Production technology becomes both simpler and more complex, leading to the threat of new entrants.

Marketing Science

Mark AAM Leenders

Journal of British Cinema and Television

Roderik Smits

Acta Universitatis Sapientiae, Communicatio

tommaso fabbri

Digitalization has been changing the methods of production, distribution, and use of written and audiovisual products, according to a process of “platforming”. Most audiovisual content is available via streaming platforms, through a lot of devices (PCs, tablets, smartphones, smart TVs, and videogame consoles), which have empowered the process of media convergence. Based on a theoretical framework related to the impact of the platforms on the ongoing process, we intend to analyse how platforms are changing the identity of the audiovisual industry and how they represent themselves online. In order to analyse the ongoing process, we intend to examine some platforms that could be considered as best practices in the audiovisual field: Netflix, MUBI, and Festival Scope. On the one hand, using these platforms as case studies will enable us to highlight some beneficial aspects of the ongoing process of digitalization and platforming: holding many gazes and points of view; catching market ni...

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Focusing on the transnational and the peripheral elements of film, we develop and expand the entire realm of film scholarship. Working on areas from Deleuze to Korean cinema, from digital cinema to Eastern Europe, from transnational auteurs to documentary and activist films, and many areas in between, we promise a vibrant and engaging research environment for students and scholars.

For more information please visit the Department of Film Studies home page.

This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

Recent Submissions

Film festivalisation : the rise of the film festival in the uk's postindustrial cities , making meaning of laurence olivier : reading queer sensibilities in his hollywood performances, 1939-1960 , watch and learn : film and the british educational life 1895-1910 , ecuadorian cinema for the 21st century : negotiating neoliberalism policy, industry, and memory during the ley de cine years , when the place speaks : an analysis of the use of venues and locations in the international film festival circuit .

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Purdue University Graduate School

A FRAMEWORK FOR ACHIEVING THE FOUR STUDENT WELLNESS OUTCOMES USING COLLECTIVE SYSTEM DESIGN

In response to the evolving demands of todays competition, there is a growing expectation for enhanced services to industry and academic enterprises. This thesis explores the application of System Engineering methodologies as a strategic approach to securing success with both industrial and academic enterprises. Industry faces issues with the absence of a positive tone, inefficiencies and delays in delivery, and customer satisfaction. Meanwhile, academia faces several challenges including lack of communication between departments, how to allocate institutional resources to simplify student experience, reduce complexity in students college experience, and lack of students motivation. These issues for students lead to poor academic performance, financial struggles, and possibly mental health problems. There is a recognized need for a systematic approach to ensure student success at universities. A fundamental approach emerges in the form of Collective System Design (CSD) to find ways to address the above- mentioned challenges. Collective System Design is explored for ad- dressing the challenges faced by academic organizations and industrial processes. Collective System Design aims to improve the long-term viability of an enterprise by fostering sustainability and success. This thesis further investigates the Collective System Design Language, offering a communication tool for design and an approach to assess effectiveness before implementation. This thesis highlights two case studies: Shuttleworth (manufacturing industry) and the Purdue University Fort Wayne Student Success Standard Process Lifecycle. The impact of solving these problems can be measured through several key indicators: Shuttleworth (Manufacturing Industry). • Reduction in Lead Time • In on-time Delivery • Enhanced Customer Satisfaction and improvement in product quality. Purdue University Fort Wayne. • Improvement in Student Experience and Quality of Life. • Achievement of Student Wellness Functional Requirements and improvements in student retention and four and five year graduation rates. Achievement of Student Success Functional Requirements and improvements in student retention and four and five year graduation rates. There are three main objectives of this thesis: (1) Apply and contrast the application of Collective System Design principles across a manufacturing industrial client and a service enterprise, namely higher education (2) Offer a systematic approach for manufacturing to improve on-time delivery, enhance customer satisfaction, create positive tone by using the principles of Collective System Design, and (3) For academia, develop a System Design Decomposition to define the functions of the university to foster student wellness according to four viewpoints: academic, financial, career, and living wellness. The objective is to incorporate the development of a System Design Decomposition that provides methodology to ensure that student wellness outcomes consider the four viewpoints of wellness (Academic, Financial, Career, and Living). The Student Success Standard Process Lifecycle defines standard processes in all process steps that will facilitate the desired student experience and four wellness outcomes. The lifecycle consists of Student Success States where the lifecycle begins from S0 (learning about university) to S7 (Supportive alumni) and defines standard process steps in each state. Each standard process step seeks to achieve the Functional Requirements from the four wellness viewpoints (academic, financial, career, and living) in Student Success Standard Process Lifecycle. The Collective System Design Decomposition methodology will serve as a structured approach to defining desired student wellness outcomes within a Rapid Design Process, which takes place in the first session focusing on defining outcomes. By leveraging this framework of four wellness viewpoints, the thesis aims to address issues with defining the outcomes for academic, financial, career, and living wellness viewpoints. Each wellness viewpoint has specific Functional Requirements (outcomes) that need to be defined and achieved by Student Success Standard Process Lifecycle and Rapid Design Process, to ultimately enhance student success and well-being at Purdue Fort Wayne University.

Degree Type

  • Master of Science
  • Electrical and Computer Engineering

Campus location

Advisor/supervisor/committee chair, additional committee member 2, additional committee member 3, usage metrics.

  • Systems engineering

CC BY 4.0

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COMMENTS

  1. Film Studies Theses and Dissertations

    Theses/Dissertations from 2013. PDF. Music, Cinema and the Representation of Africa, Natasha Callender. PDF. Clash of the Industry Titans: Marvel, DC and the Battle for Market Dominance, Caitlin Foster. PDF. The New French Extremity: Bruno Dumont and Gaspar Noé, France's Contemporary Zeitgeist, Timothy J. Nicodemo. PDF.

  2. PDF The Association Between Film Industry Success and Prior Career History

    measurable either shortly before the release of a given movie, such as pre-release buzz measured by number of tweets published about the film, or shortly after release, such as day-to-day box office receipts. Notably, the prior art does not consider popularity of earlier career work—the central approach of this thesis. Section 1.1.1: Film ...

  3. (PDF) Title: The Creative Process of Film Adaptation: Bridging

    Bridging Literature and Cinema. Abstract: This thesis aims to delve into the intricate art of film adaptation, focusing on the. process of translating literary works into compelling cinematic ...

  4. PDF The Impact of Digital Technology on Film Production & Distribution

    The purpose of this thesis is to analyse the broader effects that digital technology has compared to earlier technologies, as well as what these effects entail for filmmakers, the film industry, and audiences. Binary digits are discrete units used in digital technology to store information electronically. Resolution, bit rate, and the ...

  5. PDF Hollywood's Hidden Cost: The Environmental Impacts of the

    Garret Simmer for the degree of Bachelor of Arts In the Department of Environmental Studies to be taken June 2023. Hollywood's Hidden Cost: The Environmental Impacts of the Movies. Approved: Stephen Rust, PhD Primary Thesis Advisor. In today's highly digitized world, we are constantly consuming media.

  6. Quantitative study of the movie industry based on IMDb data

    The thesis also proposes how the director's credentials in the film industry measured by his/her total number of nominations and awards winning in the Oscar have a positive impact on the financial success of the movie and their own career advancement. ... Cataloged from PDF version of thesis. Includes bibliographical references (page 47). Date ...

  7. (Pdf) Once Upon a Time in Movie Theatres: How the Film Industry Is Re

    The outbreak of Covid-19 pandemic in the early months of 2020 unleashed a domino effect that impacted a wide variety of sectors. Among others, the film industry registered critical detriments, with thousands of cinema theatres closed around the world and film productions, major releases and some of the most important events in the field, such as festivals and awards postponed, temporarily ...

  8. Quantitative study of the movie industry based on IMDb data

    The thesis also proposes how the director's credentials in the film industry measured by his/her total number of nominations and awards winning in the Oscar have a positive impact on the financial success of the movie and their own career advancement. en_US: dc.description.statementofresponsibility: by Kanika Almadi. en_US: dc.format.extent: 47 ...

  9. PDF The Digitalization of Motion Picture Production and Its Value Chain

    Technological developments and the associated changes in consumer behavior have a significant influence on the motion picture industry and its value chain (Eliashberg et al. 2006; Zhu 2004). Several industries have shown major shifts in value configurations as a consequence of digitalization (Beaulieu and Bentahar 2021; Reuschl et al. 2021 ...

  10. PDF Synergies between the Publishing and Film Production Industries: Where

    a conusmer's likelihood to see a movie adaptation, having read the book (p-value = .377) and. 1.7% of the likelihood to read a book, having seen the film adaptation (p-value = .104). Evidence does exist, though, that nostalgia is a factor in consumers' attitudes toward. book-to-movie adaptations.

  11. (PDF) The Digitalization of Motion Picture Production and Its Value

    W ith this research, we contribute. to research on the motion picture value chain by examining the implications of digital. production technologies on moviemakers, theaters, distributors, and home ...

  12. PDF Ghost in the (Hollywood) machine: Emergent applications of artificial

    However, it is in the film industry's business and com-mercial aspects and at the early production stages that AI is now making strides. It was around the period 2018-2019 that a slate of articles started ap-pearing in the trade press, reporting on how Hollywood companies are grad-

  13. PDF Marketing effectiveness in the international film industry

    2.1. Overall trends of marketing in the international film industry. "The goal of film marketing is to maximize the audience for a film and, by extension, its earning potential" (Durie, 1993, cited in Kerrigan and Özbilgin, 2004). The emphasis is frequently placed on the "marketing campaign".

  14. PDF The Motion Picture Industry Critical Issues in Practice Current

    The motion picture industry provides a fruitful research domain for scholars in marketing and ... These studies typically use aggregate data on movie-going behavior collected by industry trade sources. Examples of such studies include Litman (1983), Litman and Kohl (1989), Litman and Ahn (1998), De Vany & Walls (2000), Dodds and Holbrook ...

  15. (PDF) Artificial Intelligence and Contemporary Film Production: A

    This text, a draft extract from my PhD thesis, provides an initial survey of existing artificial intelligence techniques and tools employed throughout film production processes. The contents of ...

  16. PDF Artificial Intelligence in Filmmaking Process

    Technology usiness and Future Foresight. Degree Programme in International usiness. achelor's thesis. Permission for open access publication: Yes Language of publication: English Abstract The filmmaking industry is awakening to the fact that immanent changes are approaching by dint of Artificial Intelligence (AI) integration.

  17. AI Film Aesthetics: A Construction of a New Media Identity for AI Films

    analyzing the ways in which three films co-written by Oscar Sharp, Ross Goodwin and an. AI negotiate with Foucault's theory of the author function and the aesthetics and existing. circumstances of new media, this thesis begins to construct an identity for an emergent form. of cinema, the AI film.

  18. PDF Reframing the Gaze: How Women Filmmakers

    This thesis examines why women today are underrepresented in Hollywood film crew roles and if this disparity has a historical precedence. With a focus on Hollywood specifically, I aim to explore what women's roles in the film industry were between approximately 1900 and 1950 and track how that role has changed since that time.

  19. (Pdf) Digital Marketing Strategies for Next- Generation Film

    This thesis proposes a new model for online platforms for independent films. Today, platforms such as Netflix, iTunes, and YouTube are in the face of major industry challenges: more competitors are entering the market; consumers are demanding more diverse content and higher quality service; and cost of content acquisition keeps increasing.

  20. The Marginalization and Stereotyping of Asians in American Film

    Asians in Hollywood films and the industry have been subjected to unfair stereotyping and under-representation since the twentieth century and up to the present. This thesis analyzes and dissects this marginalization and stereotyping of Asians in American films through text and film analysis and critical theory.

  21. (PDF) The Impact of Film on Culture: Reflections on Movie Industry

    Modern scholars have been concerned with the transformative impact that film has had on society and culture since the late 20th century. The Hollywood film industry in the United States has ...

  22. Film Studies Theses

    When the place speaks : an analysis of the use of venues and locations in the international film festival circuit . Li, Peize (2023-11-30) - Thesis. This thesis examines how film festival venues participate in shaping broader film cultures. It proposes an approach to studying film festivals that is founded on looking at their physical spaces ...

  23. PDF Emerging Markets and The Digitalization of The Film Industry

    This report examines these and other aspects of the film industry based on the analysis of harmonised data collected from the 2012 biennial Survey of Feature Film Statistics for the reference years 2010 and 20011 conducted by the UNESCO Institute for Statistics (UIS). In addition, an analysis of data from 2005 to 2011 is also presented for ...

  24. A Framework for Achieving the Four Student Wellness Outcomes Using

    In response to the evolving demands of todays competition, there is a growing expectation for enhanced services to industry and academic enterprises. This thesis explores the application of System Engineering methodologies as a strategic approach to securing success with both industrial and academic enterprises. Industry faces issues with the absence of a positive tone, inefficiencies and ...