cover letter for social media agent position

Social Media Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Social Media Cover Letter

• Cover Letter Text Examples

As a social media specialist, you understand the importance of finding the right marketing strategy to reach your audience. Use these same principles to build an impactful cover letter. The key is to feature engaging achievements that illustrate your creativity and effectiveness as a digital strategist. Our guide features expert advice and examples to help maximize your engagement with hiring managers.

Social Media Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great social media cover letter, the key is to focus on your passion and creativity as a marketing professional. Emphasize your ability to create innovative, high-impact content that truly resonates with target audiences. Highlight your proven track record of increasing followership, web traffic, and engagement throughout your career. Below, we’ll provide additional tips to help you build each section of your social media cover letter:

1. Contact information and salutation

List all essential contact information at the top of your social media cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and demonstrates your genuine enthusiasm for the opportunity.

2. Introduction

Create an eye-catching introduction to draw the reader in at the start of your social media cover letter. Convey your passion for marketing and demonstrate your proven track record of defining high-impact digital strategies. Lead with one of your most notable achievements paired with an impactful number or metric. This helps to illustrate the potential value you can bring to employers on the open market.

Notice how, in the example below, the candidate establishes crucial context for their social media marketing efforts. By highlighting the size of the company, the increases in both followership and revenue become all the more impressive. Showcasing the results of your accomplishments bolsters the appeal of your social media cover letter.

In my previous role as a social media manager, I oversaw all aspects of digital strategy for a $70 million personal loan company. My dynamic marketing campaigns helped grow followership by 500% across all social media platforms and contributed to a 6% increase in annual revenue. I can achieve similar results for your company as the new social media director.

3. Body paragraphs

Include two paragraphs in the body of your social media cover letter describing your most compelling qualifications and achievements as a marketing professional. Start by mentioning specific details about the company’s reputation or culture and how this aligns with your background. Feature a mix of accomplishments emphasizing your creative approach to content strategy and your ability to collaborate in cross-functional team environments.

In the example below, the candidate displays the unique tactics they employed to increase blog traffic and customer engagement. As you build your social media cover letter, be sure to emphasize your creativity and talent as a marketing strategist. These aspects are essential for making a positive impression on the hiring manager.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in AI. I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Leveraged Google Analytics and Facebook Insights to evaluate campaign performance, developed reports on social media effectiveness, and identified opportunities to refine marketing tactics
• Verified compliance of all brand content with company SEO and SMO strategies and approved the release of all company-owned social media
• Increased blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn

4. Social media skills and qualifications

While it’s impractical to provide a long list of skills on your social media cover letter, incorporate key terms that align with the job description. Highlight the specific social media platforms you’ve worked with in the past and feature examples of you utilizing specific digital marketing techniques throughout your work history. Below, we’ve compiled a list of key skills to consider adding to your social media cover letter:

5. Closing section

End your social media cover letter strongly with a call to action (CTA) inviting the hiring manager to interview you. Further demonstrate how your expertise in social media marketing can benefit the company you’re applying to. In the last sentence, be sure to thank the hiring manager for their time and consideration.

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email for any additional questions you may have regarding my background. I appreciate your time and consideration.

Best regards,

Raheem Richardson

Social Media Cover Letter Tips

1. quantify your marketing achievements.

Feature engaging numbers and metrics to make a lasting impression on the hiring manager. Highlight various data points to illustrate the positive impact of your previous campaigns. In the example below, the applicant features the size of their client account and followership and retention rates. This establishes a sense of scope for the reader and conveys their expertise as a social media strategist:

• Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies

2. Emphasize your creativity and passion for marketing

Companies are drawn to energetic candidates with a genuine passion for their craft. As you build your cover letter, be sure to emphasize your creativity and drive as a marketing professional. In the example below, the candidate conveys their dedication to creating innovative content that speaks to audiences, which will send a strong message to potential employers:

Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:

3. Align your cover letter with the company’s needs

Customizing your cover letter for each opportunity you apply for is important. Display how your background aligns with the organization’s goals and needs. In the example below, the candidate features their diverse background in PR and digital marketing, which shows they have a unique skill set that perfectly matches this particular role:

Alliance Marketing Solutions’ reputation for its approach to PR strategy and crisis management strongly aligns with my unique background. During my time with Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

Social Media Text-Only Cover Letter Templates and Examples

Melissa Anderson  Social Media Specialist | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Amy Smith Hiring Manager Arkline Corporation (987) 654-3210 [email protected]

Dear Ms. Smith:

At Trifecta Technologies, I successfully increased blog traffic by 300% in eight months by refining content strategy and sharing posts across all company social media platforms. I look forward to applying my expertise in digital marketing to enhance brand messaging for your company in the social media coordinator role.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in artificial intelligence (AI). I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Verified compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approved the release of all company-owned social media

I would like to schedule an interview to provide more insights into how my digital marketing experience can create value for Arkline Corporation. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Melissa Anderson

Skyler Thompson  Social Media Specialist | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hideo Araki Hiring Manager Rayne Marketing Consultants (987) 654-3210 [email protected]

Dear Mr. Araki:

With over seven years of experience as a social media specialist, I have a proven track record of defining digital strategies and brand messaging for clients across a wide range of industries. In my previous role, I successfully grew audiences by up to 400%. I can achieve similar success for your company as the new social media manager.

I look forward to telling you more about how my brand marketing experience can create value for your clients. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Skyler Thompson

Raheem Richardson Social Media Manager | [email protected] | (123) 456-7890 | Detroit, MI 12345 | LinkedIn

Lori Taylor Hiring Manager Alliance Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Taylor:

Alliance Marketing Solutions’ reputation for public relations (PR) strategy and crisis management approach strongly aligns with my marketing background. At Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

• Developed and implemented social media strategy for a $70 million financial firm, executed high-impact digital marketing campaigns, and grew followership by 500% across all platforms
• Collaborated with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
• Partnered with senior leadership and the marketing team to define PR strategies, repair brand image, and retain customer loyalty

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email with any additional questions. I appreciate your time and consideration.

Social Media Cover Letter FAQs

Why should i submit a social media cover letter -.

While a cover letter isn’t always required for job applications, submitting one can help bolster your chances of landing the interview. This allows you to convey your genuine enthusiasm for the job using a more personalized approach. It’s also an opportunity for you to showcase your content writing and communication skills, which are vital for social media roles.

How long should my social media cover letter be? -

In most cases, it’s best to keep your cover letter concise and focused, limited to 400 words or less. Like with a social media post, you have a limited window to grab the reader’s attention, and providing too much information can negatively impact your messaging.

Should I use artificial intelligence to write my cover letter? -

Using AI to build your cover letter is generally not advisable, especially when applying for a position that requires any degree of content writing. Employers want to see that you can communicate effectively, and relying on AI tools strips the cover letter of your unique voice.

Craft a new cover letter in minutes

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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25 Social Media Manager Cover Letter Examples for 2024

• Social Media Manager Cover Letter
• Social Media Manager Cover Letters by Experience
• Social Media Manager Cover Letters by Role

Write Your Social Media Manager Cover Letter

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume . Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Social Media Manager cover letter!

(123) 456-7890 645 Pretend Lane New York, NY 10001

February 1, 2023

Rachel Hirsch, Sr. Talent Partner Frame.io 22 Cortlandt St 31st floor New York, NY 10007

Dear Ms. Hirsch,

Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

With 5 years of experience within the SaaS and productivity space, I used my degree in communications to build and nurture across multiple social channels, including LinkedIn, Twitter, and Facebook. I gathered valuable experience during my previous engagement with Asana, developing and executing organic social programs and engaging with existing and potential users. I contributed to generating significant and consistent follower growth in the platforms we used, surpassing engagement and social interaction target metrics by 15%. We also maintained a healthy social conversion rate of 5%, contributing to overall revenue growth for the company.

My experience in the B2B and B2C spheres allows me to connect the dots regarding marketing, granting me the skills I need to best empower businesses as they serve clients. With my focus on bridging the gap between team members, customers, and customers’ customers, I am confident I’ll be able to impact Frame.io’s growth and that of its customers positively. I look forward to discussing this further with you. Thank you for your consideration.

Best regards,

Enclosures: Resume Application Google Analytics IQ Certification

Why this cover letter works

• Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
• A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

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Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Social Media Intern Cover Letter Example

Copy this text for your Social Media Intern cover letter!

(123) 456-7890 12 Pretense Blvd. San Antonio, TX 78202

April 12, 2024

Daniel Thompson iHeartMedia 123 Fictional Lane San Antonio, TX 78202

Dear Mr. Thompson:

Eager to leverage my technical background for a passion in digital media, I’m applying for the social media intern position. While my electrical engineering experience honed project management and efficiency, my true calling lies in content creation. This unique blend positions me perfectly for success in social media marketing.

Throughout my career, I’ve mastered various technical tools like AutoCAD Electrical and Fluke Connect, showcasing my adaptability. This skill translates perfectly to navigating social media platforms and analytics. Additionally, troubleshooting in high-pressure environments sharpened my ability to think on my feet – a crucial asset in the fast-paced social media world.

Don’t let my electrical background fool you! Engaging presentations and reports highlight my creative side and content creation potential. Data analysis is another strength, valuable for understanding and optimizing social media metrics.

I’m excited to bring a fresh perspective to iHeartMedia. My technical skills combined with creative instincts will lead to innovative and captivating content. I’m eager to identify trends, brainstorm campaigns, and engage your audience in meaningful ways. Thank you for considering my application.

Rafael Lima

Enclosures: Resume Application 2 letters of recommendation

• Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example

Copy this text for your Social Media Marketing Intern cover letter!

(123) 456-7890 12 Pretense Blvd. Nashville, TN 37202

Caleb Turner Lonely Planet 123 Fictional Lane Nashville, TN 37202

Dear Mr. Turner:

Demonstrating a passion for continuous learning, I’m applying for the social media marketing internship at Lonely Planet. While my background in electrical work may seem like a left turn, my skill set thrives in dynamic environments.

During my time as an electrician apprentice at Empire Electrical Contractors, I honed my problem-solving skills, adeptly diagnosing complex electrical issues. This translates perfectly to the ever-evolving world of social media. Just like troubleshooting electrical systems, I can analyze trends, identify opportunities, and craft engaging content that resonates with your target audience.

Additionally, my customer service experience at Walmart and Lowes equipped me with exceptional communication skills. I thrived in understanding customer needs and building rapport – an invaluable asset for fostering a thriving online community around Lonely Planet’s brand.

Highly motivated with a proven track record in time management, I’m confident I can contribute meaningfully to your team. I’m eager to bring my diverse skill, a solutions-oriented mindset, and a contagious enthusiasm to propel your brand’s vision forward. Thank you for your time and consideration. I look forward to discussing how my unique perspective can benefit your team.

Alina Popescu

Enclosures: Resume Transcript of records 2 letters of recommendation

• Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills , problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example

Copy this text for your Social Media Assistant cover letter!

(123) 456-7890 12 Pretense Blvd. Louisville, KY 40202

Sophia Wilson Humana Inc. 123 Fictional Lane Louisville, KY 40202

Dear Ms. Wilson,

Expressing a strong interest in the advertised social media assistant position, my extensive background as a community theater performer and experience in engaging audiences and managing community relationships equip me to effectively contribute to your team. With skills honed in storytelling and audience engagement from diverse productions like “Twelfth Night” and involvement in projects such as “The Promised Neverland,” I offer creativity and adaptability crucial in dynamic digital landscapes.

Theater tenure provides a unique perspective on content creation, translating into crafting engaging posts for platforms like Facebook, Instagram, and Twitter. Skills in costume design, set construction, and graphic design further enhance my ability to develop consistent brand voice and visual identity.

The role of community champion resonates with me, given my background in driving ticket sales and fostering positive brand perception through strategic engagement initiatives. Effective communication and prompt response to inquiries have consistently boosted community attendance and box office records, showcasing potential to elevate online community engagement.

My analytical abilities, though primarily in artistic contexts, enable me to interpret social media metrics and suggest data-driven improvements. Eager to leverage my diverse skill set and experiences, I am enthusiastic about the opportunity to contribute to your team and discuss my application further.

Yara Nasser

• Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example

Copy this text for your Social Media Associate cover letter!

(123) 456-7890 12 Pretense Blvd. Sacramento, CA 95815

Gabriel Carter VSP Global 123 Fictional lane Sacramento, CA 95815

Dear Mr. Carter:

Expressing my keen interest in the social media associate position at VSP Global, I bring a robust background in data analysis, backed by a master of arts in applied economics from Western Kentucky University. I’m eager to apply my analytical skills and creative thinking in the dynamic realm of social media marketing. During my time as a senior data analyst, I significantly improved conversion rates and churn through data insights and A/B experiments, honing my analytical and strategic thinking.

My experience in building and managing extensive data infrastructures has equipped me with the ability to analyze trends and behaviors, directly applicable to social media campaigns. Collaborating closely with executive teams to formulate KPIs for major web properties has further refined my skill in translating complex data into actionable insights and engaging content strategies.

Beyond my analytical background, I’m enthusiastic about infusing creativity into content creation and social media strategy. Proficient in software tools like Power BI and Tableau, I bring technical proficiency to efficiently analyze social media data, ensuring informed decisions drive campaigns to maximize engagement and ROI.

Moreover, my collaborative experience at Humana, combined with a proactive learning attitude, assures my seamless integration into team dynamics while staying updated on the latest social media trends. I’m excited about the opportunity to contribute by crafting engaging content and managing online communities to enhance brand loyalty. I look forward to discussing how my unique blend of skills can contribute to your company’s success in the digital space.

Zoya Petrova

Enclosures: Resume Application Transcript of records

• Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example

Copy this text for your Entry-Level Social Media cover letter!

(123) 456-7890 12 Pretense Blvd. Nashville, TN 37201

Aria Baker Vanderbilt University Medical Center 123 Fictional Lane Nashville, TN 37201

Dear Ms. Baker:

Expressing my keen interest in the entry-level social media manager position at your esteemed company, my professional journey, rooted in landscape design, has instilled in me a profound passion for digital realms and brand storytelling. Graduating from Cornell University, I’ve honed creativity, attention to detail, and robust project management skills vital for cultivating captivating social media landscapes.

Engaging with diverse software and digital tools like AutoCAD, SketchUp, and iScape, I’ve adeptly visualized and presented design projects, collaborating across teams via platforms like Asana and managing timelines through Microsoft Project. This experience has finely tuned my content creation and organizational prowess, aligning with the demands of crafting engaging social media narratives that resonate with audiences and propel marketing strategies.

Focused on optimizing project delivery times and client satisfaction, my tenure has been marked by efficiency improvements, reducing revision cycles and analysis times through innovative drafting and analysis practices. Such agility and continuous improvement align seamlessly with the fast-paced nature of social media management.

I’m eager to contribute my analytical skills, fresh perspectives, and enthusiasm for social media to your team, fostering impactful brand awareness and growth. Looking forward to hearing from you soon. Thank you for your consideration.

Soren Jensen

• Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example

Copy this text for your Social Media Manager No Experience cover letter!

(123) 456-7890 12 Pretense Blvd. Indianapolis, IN 46201

John Perez Cummins 123 Fictional Lane Indianapolis, IN 46201

Dear Mr. Perez:

Eager to leverage a solid background in coordinating engaging activities and a deep understanding of teamwork and effective communication, the opportunity to join Cummins as a social media coordinator greatly excites me. Having honed my skills in creating engaging content and fostering community spirit as a Basketball Camp Counselor, I am confident these qualities are directly transferable to enhancing your social media presence.

At Linden and Excel Basketball Camps, my responsibility for planning and executing activities that captivated over 150 kids each session has equipped me with the creativity, organizational skills, and ability to craft messages appealing to diverse audiences—core competencies for developing compelling social media content. This role, coupled with my experience in coordinating large-scale events and managing cross-community engagement, has endowed me with a comprehensive understanding of fostering positive online communities and boosting audience participation.

Possessing strong verbal and written communication skills, critical thinking, and a detail-oriented approach enables me to produce high-quality, engaging content across various platforms. My adeptness at monitoring participant feedback and efficiently adapting content to audience dynamics underscores my capability to manage your online communities and evaluate the performance of social media campaigns effectively.

I am keen to apply my experience in team coordination, content creation, and community management to contribute to your brand’s voice and marketing objectives. Looking forward to the possibility of discussing how my experiences and skills can advance your social media strategy, I appreciate your consideration of my application.

Arzu Yilmaz

Enclosures: Resume Application Transcripts

• Organizational skills , creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example

Copy this text for your Social Media Lead cover letter!

(123) 456-7890 12 Pretense Blvd. Phoenix, AZ 85001

Emma Smith Banner Health 123 Fictional Lane Phoenix, AZ 85001

Dear Ms. Smith:

Jumping at the opportunity for the social media lead position at your esteemed organization, as highlighted in your recent job posting, my academic and professional journey began with a bachelor of arts in communication from the University of Pittsburgh. This educational and career foundation has meticulously honed my skills in customer engagement, content creation, and project management, positioning me as an asset ready to drive your team’s success.

During my time at Carnegie Science Associate as a sales representative, I didn’t just meet sales targets; I found ways to make our products and services more appealing to our audience through creative content and strategies. This role helped me understand customer needs and convert them into successful outcomes, similar to what’s required of a social media lead.

Co-founding the Pitt Science Junior Collegiate project showcased my ability to plan and execute projects from scratch, engage with different stakeholders, and secure participation and funding through effective social media outreach and content creation. With hands-on experience in content management and proficiency in tools like Salesforce and Google Analytics, I’m well-equipped to handle your social media strategy.

Bringing a mix of storytelling, planning, and community engagement, I’m excited to lead your content creation efforts, fostering engagement and driving business goals. My passion for social media marketing and staying updated with digital trends will help me create strategies that resonate with your audience and boost your brand’s presence. I’m eager to discuss how my skills and enthusiasm align with your organization’s goals, ready to elevate your social media presence.

Enclosures: Resume 2 letters of recommendation Transcript of records

• Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example

Copy this text for your Senior Social Media Manager cover letter!

(123) 456-7890 12 Pretense Blvd. San Francisco, CA 94101

Liam Williams Uber 123 Fictional lane San Francisco, CA 94101

Dear Mr. Williams:

Expressing keen interest in the Senior Social Media Manager role at Uber, I bring over 8 years of experience in data analysis within the insurance sector. Proficient in advanced data interpretation and statistical analysis, I possess a deep understanding of market behaviors, enabling me to translate complex data into actionable insights that drive strategic initiatives and enhance social media presence.

Demonstrating expertise at Pie Insurance and Argo Group, I excel in identifying trends and patterns crucial for data-informed decision-making. Leveraging tools like Python, SQL, and Tableau for data visualization and analysis, alongside proficiency in Adobe Analytics and PowerBI, I am poised to analyze social media metrics effectively and develop targeted strategies that elevate brand engagement and drive measurable business outcomes.

I align with Uber’s emphasis on audience research and data-driven strategies and I’m eager to apply my analytical competencies to craft compelling content, foster diverse online communities, and optimize campaigns for maximum impact.

Certifications in aCAP, AWS, and IBM DSPC attest to my commitment to continuous learning and embracing the latest technologies. I eagerly anticipate discussing how my background and skills align with your team’s needs and contributing to the growth of Uber’s social media presence.

Thank you for your consideration,

• You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills . Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example

Copy this text for your Social Media Officer cover letter!

(123) 456-7890 12 Pretense Blvd. Chicago, IL 60601

Ella Harris United Airlines 123 Fictional Lane Chicago, IL 60601

Dear Ms. Harris:

My background in optimizing warehouse operations provides me with unique skills and insights applicable to the dynamic field of social media marketing, in particular the social media officer position at United Airlines. Leading teams at C&S Wholesale Grocers, I successfully executed projects involving meticulous planning, strategy development, and stakeholder engagement, directly relevant to social media strategy.

Having reduced packaging waste by 51% at Staples, I’ve demonstrated my ability to research, analyze data, and adapt to changing circumstances, reflecting the agility required in social media. Proficiency with LinkedIn Learning and Microsoft Teams highlights my capacity to quickly learn and collaborate across teams, essential for managing a brand’s social media presence cohesively.

With a proven track record of process improvement, such as enhancing on-time delivery at XPO Logistics, I am well-aligned with the scheduling and content management demands of social media. Enthusiastic about bringing my analytical capabilities and adeptness at learning new technologies to your team, I am excited to develop and implement your company’s social media strategy, create engaging content, and nurture community connections.

Thank you for considering my application. I look forward to discussing how my background, skills, and enthusiasm can contribute to your team’s success.

Fatima Ahmed

• For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example

Copy this text for your Social Media Executive cover letter!

(123) 456-7890 12 Pretense Blvd. Minneapolis, MN 55401

Riley Campbell General Mills 123 Fictional Lane Minneapolis, MN 55401

Dear Mr. Campbell:

Affirming my strong interest in the social media executive role at General Mills, my background in customer service and operational efficiency, demonstrated at Viva Salon and Spa, equips me with valuable skills. Implementing changes to enhance customer satisfaction and streamline operations has given me a unique perspective on engaging diverse audiences effectively.

At Viva Salon and Spa, I executed strategies to reduce miscommunication errors and enhance operational efficiency. These skills are directly applicable to the social media executive position, where creating engaging content, managing online communities, and analyzing metrics are essential. My proficiency in software like Salon Iris and QuickBooks demonstrates my ability to adapt to new technologies swiftly, crucial in navigating the evolving social media landscape.

Furthermore, I collaborated with team members to enhance customer experiences, ensuring cohesive brand messaging across platforms. General Mills’ dedication to creativity and audience engagement resonates with my professional values.

I’m eager to leverage my communication, customer service, and technology skills to contribute effectively to your marketing goals. I look forward to discussing how my background aligns with your team’s needs.

Thank you for considering my application.

Raoul Lefevre

• One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example

Copy this text for your Social Media Marketing Consultant cover letter!

(123) 456-7890 12 Pretense Blvd. Raleigh, NC 27601

Layla Stewart Capitol Broadcasting Company 123 Fictional Lane Raleigh, NC 27601

Dear Ms. Stewart,

Eager to join Capitol Broadcasting Company’s dynamic team, I am excited to apply for the social media marketing consultant position. Your company’s dedication to innovation and addressing contemporary challenges deeply resonates with my professional journey. With a background in procurement and strategic planning honed at renowned organizations like Bed Bath & Beyond, PSEG, and Prudential Financial, I bring a unique blend of analytical and technological skills perfectly suited to the innovative spirit of your team.

During my tenure at Bed Bath & Beyond, I led a transformative project that significantly reduced budget overruns and enhanced supply chain resilience through data analytics and strategic foresight. Leveraging tools such as Power BI, I translated complex datasets into actionable strategies, driving substantial financial savings and aligning with the core responsibilities outlined in your job description.

At PSEG, I spearheaded a digital transformation initiative resulting in significant time savings through automation and predictive analytics. This project not only increased campaign ROI but also showcased my ability to innovate within the marketing sphere, ensuring strategies resonate with target audiences and drive measurable success.

I am enthusiastic about the opportunity to discuss how my background and skills can support your team in overcoming challenges and seizing opportunities. Thank you for considering my application.

Elena Popova

• But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example

Copy this text for your Social Media Evaluator cover letter!

(123) 456-7890 12 Pretense Blvd. New York, NY 10001

Chloe Phillips Pinterest 123 Fictional lane New York, NY 10001

Dear Ms. Phillips:

Enthusiastically exploring the social media evaluator position at Pinterest, I am drawn to your commitment to fostering a safe and engaging online environment. Your dedication to upholding the highest standards of content quality and user experience resonates deeply with me, igniting my passion for contributing to your efforts in ensuring the integrity and relevance of social media content.

With a background rooted in customer-centric roles and a strong proficiency in leveraging technology to enhance efficiency and service quality, I eagerly anticipate transitioning my skills into this dynamic role. Predominantly centered around salon management, my experience equips me with transferable attributes essential for thriving as a social media evaluator.

Previously, in my role as a salon receptionist and assistant, I meticulously honed my analytical skills and attention to detail through extensive use of scheduling and inventory systems. By implementing systems aimed at enhancing efficiency and accuracy, I successfully reduced appointment scheduling errors and product shortages, showcasing my capability to analyze trends and patterns accurately.

Furthermore, my adaptive nature enabled me to stay abreast of evolving technologies and methodologies to optimize service delivery, underlining my ability to navigate the fast-paced landscape of social media adeptly. Additionally, my experience collaborating with diverse teams has fostered my cultural sensitivity and communication skills, empowering me to evaluate content from various communities and regions effectively.

Thank you for considering my application. I look forward to the possibility of a future discussion or interview.

Hugo Dubois

• A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example

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123 Fictional Avenue Baltimore, MD 21201 (123) 456-7890

Ava Davis Under Armour 123 Fictional Lane Baltimore, MD 21201

Dear Ms. Davis:

Excitedly applying for the social media editor role at Under Armour, I’m drawn to the company’s dedication to excellence and innovation in empowering athletes globally. My diverse professional journey, spanning substitute teaching, administrative support, and sales roles, has uniquely equipped me with a versatile skill set suited for this position. With proficiency in Microsoft Suite and a knack for both project management and creative storytelling, I’m primed to craft compelling content strategies.

During my tenure at Lane Tech College Prep, I embraced the challenge of curating engaging lessons tailored to diverse student populations, honing my abilities in narrative construction and effective project management. One standout achievement was leading a successful social media campaign to promote a school event, resulting in a significant uptick in attendance and engagement.

The opportunity to merge my passion for marketing with my penchant for innovation excites me greatly. With a firm belief in the power of storytelling to drive meaningful connections, I am enthusiastic about leveraging my adaptable nature to enhance audience engagement and amplify brand presence across social media channels.

I am genuinely excited about the possibility of joining the talented team at Under Armour, and eager to discuss how my skills and experiences align with the company’s goals. Thank you for the opportunity, and I look forward to contributing to your team’s success.

Thierry Dupont

ENCLOSURES Resume Application 2 letters of recommendation

• The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example

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Enter your text here…

• Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example

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(123) 456-7890 123 Fictional Lane Honolulu, HI 96801

Ethan Anderson Anthology Marketing Group 123 Fictional Lane Honolulu, HI 96801

Dear Mr. Anderson:

Expressing my sincere interest in the social media consultant role recently advertised at Anthology Marketing Group, I am eager to contribute my wealth of experience and expertise to your esteemed organization. With a bachelor of arts from the University of Pittsburgh and a proven track record in sales and customer engagement, I possess a dynamic skill set perfectly suited to meet the demands of this position.

During my tenure at Carnegie Science Associate, I spearheaded initiatives that consistently exceeded membership and sales targets, rooted in understanding and engaging the audience. Furthermore, my proficiency with CRM tools like Hubspot and Salesforce, coupled with refined negotiation and presentation skills, positions me well to develop compelling content and campaigns tailored to resonate with your target demographics.

My involvement in the Pitt Science Junior Collegiate project showcased my ability to leverage social media platforms for community building and engagement, demonstrating a keen awareness of audience preferences and trends—an attribute I’m eager to bring to Anthology Marketing Group.

The prospect of collaborating with cross-functional teams to craft comprehensive social media strategies excites me the most about this role. With a proven history of exceeding targets and a penchant for teamwork, I am confident in my ability to seamlessly integrate into your marketing team and contribute meaningfully to your objectives.

Thank you for considering my application. I eagerly anticipate the opportunity to delve deeper into how I can contribute to the success of your esteemed company.

• Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. New Orleans, LA 70112

Noah Brown FSC Interactive 123 Fictional Lane New Orleans, LA 70112

Dear Mr. Brown:

Beginning my communication with a keen interest in the social media community manager position at FSC Interactive, I am eager to leverage my background as a software integration engineer to enhance user experiences through technology. My work at companies like Marqeta and Adobe has honed my ability to manage complex projects, engage with diverse stakeholders, and solve problems – all skills critical in building vibrant online communities.

At Marqeta, I orchestrated the integration of clinical and business systems, demanding meticulous attention to detail and exceptional communication. Additionally, at Adobe, my development of a Java-based test framework significantly reduced bugs, demonstrating my commitment to quality and the ability to use technical insights to enhance user satisfaction—qualities directly transferable to managing content quality and engagement on social platforms.

Furthermore, my proficiency in HTML, CSS, JavaScript, and various database technologies complements the qualifications sought for a social media community manager. My understanding of software development ensures effective collaboration with your marketing, customer service, and product teams, facilitating messaging alignment and initiative success.

Enthusiastic about the opportunity to blend my technical and interpersonal skills to foster a positive, engaged, and growing online community at FSC Interactive, I eagerly anticipate the possibility of discussing this exciting opportunity with you further.

• By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Los Angeles, CA 90001

Samuel Hall Sony Pictures Entertainment 123 Fictional Lane Los Angeles, CA 90001

Dear Mr. Hall:

Expressing keen interest in the social media investigator position at Sony Pictures Entertainment, I am eager to contribute my blend of technological expertise and investigative curiosity to your esteemed organization. With a background in Azure DevOps engineering and a bachelor’s degree in Computer Science from the University of Michigan, I have honed my skills in technological configurations, cloud-backed solutions, and digital toolsets.

In my previous roles at companies like Meijer and Dow Chemical Company, I excelled in utilizing advanced tools and techniques for data analysis, system architecture, and process automation. One notable project involved automating nightly builds and utilizing Terraform and Ansible for server management, resulting in a significant reduction in manual hours and streamlined operations. While my professional experience primarily focused on system efficiency and cybersecurity, my personal interest in digital forensics led me to self-learn investigative tools such as Maltego and utilize open-source intelligence (OSINT) for personal projects.

I am particularly drawn to the intriguing blend of technology and detective work inherent in this role. My ability to rapidly learn and adapt to new tools, combined with a solid understanding of digital environments, positions me as a valuable asset to your investigative team. I am excited about the prospect of applying my unique background in technological solutions and my passion for digital investigations to support your efforts and contribute to the success of law enforcement agencies, corporations, or private clients.

Thank you for considering my application. I am eager to further discuss how my background, skills, and enthusiasm can contribute to the excellent work your team does.

• Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills , which add value to what you’re offering.

Social Media Moderator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Miami, FL 33101

Mia Thomas Universal Orlando Resort 123 Fictional Lane Miami, FL 33101

Dear Ms. Thomas:

Thrilled by the opportunity to join the dynamic team at Universal Orlando Resort, I am eager to express my interest in the social media moderator position. My background as a pharmacy technician, coupled with adept communication skills and a knack for innovative problem-solving, aligns seamlessly with the ethos of your esteemed organization. Having honed my ability to engage effectively with individuals during my tenure at Kaiser Permanente and Safeway Pharmacy, I am poised to apply these skills to foster a vibrant online community for Universal Orlando Resort.

My career journey underscores a proven track record of streamlining processes and enhancing customer satisfaction, qualities vital for successful social media engagement. For instance, spearheading a medication labeling redesign significantly boosted clarity for customers, mirroring your commitment to fostering positive interactions online.

While my background may diverge from traditional social media management paths, it has instilled in me a unique blend of empathy, innovative thinking, and a customer-first approach. These traits enable me to navigate sensitive situations with tact and amplify your brand’s voice across platforms. Certified as a Pharmacy Technician (CPhT) and adept at leveraging automated technology platforms, I possess the agility needed to stay abreast of evolving social media trends and platform updates.

The prospect of contributing to Universal Orlando Resort’s online presence and reputation deeply resonates with me. Thank you for considering my application, and I eagerly anticipate the chance to discuss how I can make a meaningful impact as part of your esteemed team.

Carlos Morales

• A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Cleveland, OH 44102

Caleb Parker KeyBank 123 Fictional Lane Cleveland, OH 44102

Dear Mr. Parker,

Expressing a strong interest in the social media creator role at KeyBank, I bring forth a diverse background in pharmacy technology intertwined with creativity, analytical prowess, and a fervent enthusiasm for digital storytelling.

Throughout my tenure with Kaiser Permanente and Safeway Pharmacy, I excelled in adeptly managing complex systems and fine-tuning processes, skills that seamlessly translate to optimizing content across various social media platforms. Noteworthy is my adeptness in designing innovative medication labels using Open Canva, which serves as a testament to my creative finesse in captivating target audiences visually. Furthermore, my implementation of automated inventory systems underscored my analytical acumen in driving efficient solutions.

KeyBank’s emphasis on crafting engaging multimedia content and nurturing community engagement resonates deeply with me. Leveraging my problem-solving skills and meticulous attention to detail, I am poised to craft compelling narratives that resonate with audiences while maintaining brand integrity.

Anxiously awaiting the opportunity to delve deeper into how my background aligns with KeyBank’s requirements, I extend my gratitude for considering my application. Anticipating the chance to connect further, I eagerly await your response.

Mira Popovic

• It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Memphis, TN 38101

Anthony Evans St. Jude Children’s Research Hospital 123 Fictional Lane Memphis, TN 38101

Dear Mr. Evans:

I am eager to contribute to your team’s success through my expertise in creative content creation and digital platform management as the next freelance social media manager at St. Jude Children’s Research Hospital. My background primarily in healthcare has equipped me with invaluable skills in project management, customer engagement, and technology application, all of which seamlessly align with the responsibilities of this position.

Throughout my career, I’ve demonstrated a talent for leveraging technology to streamline processes and enhance user experiences. For instance, my work with automated inventory systems like Cubex and initiatives to improve customer service highlight my ability to implement complex systems for efficiency and engagement—essential traits for effective social media management.

Despite transitioning from healthcare to social media management, my diverse skill set, including proficiency in various software tools like Canva for design, positions me as a valuable asset to your team. My commitment to continuous learning ensures that my strategies remain current and impactful, aligning perfectly with the dynamic nature of social media.

As a self-motivated and detail-oriented professional, I am excited about the prospect of contributing my expertise in communication, project management, and creative problem-solving to further the mission of St. Jude Children’s Research Hospital.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of your team.

Anouk Janssen

• To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example

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123 Fictional Avenue Memphis, TN 38101 (123) 456-7890

November 20, 2023

Emily Lewis FedEx 123 Fictional Lane Memphis, TN 38101

Dear Ms. Lewis:

Sharing in FedEx’s commitment to valuing people and promoting diversity, I’m excited to present myself as your next social media coordinator, ready to harness my skills in content creation, community management, and more to contribute to the success of your esteemed organization in Memphis, TN. I’m eager to collaborate with your digital marketing team to develop creative and impactful social media strategies that drive customer engagement and brand loyalty.

As senior social media specialist at TrueGreen, I spearheaded community management initiatives that significantly boosted online engagement, with a 33% increase in customer queries addressed in time. Using tools like Hootsuite and Sprout Social, I streamlined social media postings while measuring key metrics, further strengthening our organization’s digital presence.

My previous role as a digital marketing coordinator for FirstCash advanced my skills in content creation. With my quill dipped in creativity, I wove engaging content across social media spheres, instigating an impressive 27% growth in web traffic within half a year. My innovative spirit found a playground in launching several popular live streams that amplified audience interaction. That, in turn, generated a swelling tide of social media followers, witnessing an impressive upswing of 36%.

I began my journey as a junior social media executive at LAB Digital Creative, where I learned the ropes of the digital landscape. I collaborated on team projects and carried out meticulous market research, which propelled the company’s forward-thinking approach in the competitive industry.

I believe in FedEx’s Purple Promise and I’m eager to make every FedEx experience outstanding while promoting loyalty and fostering innovation on a global scale. Thank you for considering my application, and I await our insightful conversation on my qualifications beyond the metrics to illustrate how they align with FedEx’s ambitions

• For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example

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123 Fictional Avenue Boston, MA 02101 (123) 456-7890

Aiden Lee TripAdvisor 123 Fictional Lane Boston, MA 02101

Dear Mr. Lee:

My tech journey, deeply rooted in Boston’s innovative landscape, has me tangoing with social media analytics, advertising, and timely updates. I’m thrilled to bring this samba of skills to TripAdvisor, turning your social stage into a powerhouse of engagement.

In my recent role as a social media specialist at The Fantastical, I spearheaded several targeted advertising campaigns amounting to $56k+ in total budget. Using my grasp of analytics tools like Google Analytics and Buffer, I’ve strategically optimized ads, resulting in an impressive 27% increase in our user engagement rate and a 19% upsurge in click-through rates.

Before that, my prowess in platform updates and trends was put to good use at Rapid7. Here, I ensured our digital strategy remained cutting-edge. By doing so, we saw a significant growth of our organic reach by 43% in six months.

I was initially drawn to the world of social media during my tenure at MINDBODY Boston. Here, I engineered bespoke social media strategies, successfully catapulting user engagement through relevant, creative content, fostering a 23% growth in our follower base across all platforms over nine months.

I thrive in environments where I can monitor trends and devise effective strategies while keeping an eye on the quantifiable metrics that reflect success. Bringing this ability to TripAdvisor, I’m eager to hone my skills and push the boundaries of what I can achieve in the social media sector. Looking forward to exploring this opportunity further. Thank you.

Gabriel Santos

• The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example

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(123) 456-7890 7210 Fictional Avenue New York, NY 10001

Tracey Tumang, Talent Acquisition Manager Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

Dear Mr. Tumang,

Playing on the women’s volleyball team while completing my marketing degree left a lasting impression on me with the breathtaking, rapid tempo of the sport and the palpable energy among athletes cheered on by spectators. I wanted to become part of the live entertainment experience and have been fortunate to marry it with my career for the past 4 years. Now, I’m eager to join MSG Entertainment as your next social media marketer.

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement like the comment section of posts. In my final year with them, my team and I successfully developed social media and network marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time.

As a social media marketer, I must be intimately familiar with the industry to deliver to audiences, advertisers, and company management. As a manager, my focus is on leading and facilitating team growth so that they’re in a position to meet and exceed expectations in a fast-paced industry like MSG Entertainment. With my team at ESPN, we worked to streamline the tools and steps we used in our social media marketing process, thus reducing the time spent creating content. This allowed us to focus on developing effective, efficient marketing strategies, eventually improving each campaign’s investment to returns ratio by 12% over time.

I believe with the above principles in mind and my unique sports and marketing history, I’m equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

Enclosures: Resume Application HubSpot Social Media Marketing Certification HubSpot Digital Marketing Certification

• Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
• Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Armonk, NY 10504

Sherry Geer, Principal Talent Acquisition Sourcer IBM Corporate Headquarters 1 New Orchard Road Armonk, NY 10504

Dear Ms. Geer:

With IBM’s well-deserved reputation as a market leader in the global IT industry, I’m excited to find my calling within the Global Social Strategy team as a social media creative strategist. IBM’s forward-thinking belief in progress speaks to me—in my 8 years of experience working and evolving with social media, I have had the privilege of witnessing development and innovation in the form of new ideas as they progress from the initial connection and planning to final product iteration and launch.

During my time at Google, I had the opportunity to get up close and personal with content marketing strategy across all kinds of social media platforms. This, in turn, allowed me to connect with a broad spectrum of audiences, including businesses and consumers. With my team, I worked to keep social media engagement at a sustained, consistent rate of 4% for our B2C social media platform content—this same content also improved our average click-through rate by 5%.

My approach to social media marketing involves discovering how we can best meet our target audience’s needs, which is something I extend to the teams I work with. It is important that my colleagues and team members are supported and empowered to do their best. While I was with Google in a management role, I surveyed my team regularly to see how we could do better as management and employers. Attention to their input paid off, as it helped us implement measures that improved efficiency by an 8% margin. Our Employee Satisfaction Index also improved from 75% to 86% during my 3-year tenure as team manager.

Facilitating and supporting this creative growth is a rewarding experience I seek again and again, especially within the context of my career. I am excited to be an IBMer, and I hope to hear from you soon about how I can contribute as your next social media strategist. Thank you for your time.

Shannon Golding

Enclosures: Resume Application Google Digital Garage Fundamentals of Digital Marketing Certification Google Analytics for Power Users Certificate Google Ads Certification

• Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
• Look for opportunities to show you’re invested in becoming a part of the company.
• Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

or download as PDF

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

• Who is the target market? 
• How do you plan to connect with this audience? 
• Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info:  Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

• Formatting tip : If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date:  Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

• Formatting tip : Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address:  In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.

Tracey Tumang, Talent Acquisition Manager  Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

• Formatting tip:  Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting:  Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:

To Whom It May Concern,  Dear Hiring Manager: Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

• Formatting : Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body:  Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

• Formatting tip:  Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph:  Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:

I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3:  The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph:  You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 

I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:

I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature:  If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 

• Formatting tip:  Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s):  This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.

Enclosures: Resume Application Google Analytics IQ Certification HubSpot Social Media Marketing Certification

• Formatting : Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our  free resume templates  and  social media manager resume examples  to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Need a resume to pair with your social media manager cover letter?

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our  Word resume templates ,  Google resume examples , and expert-approved, industry-specific  resume guidance . You’re sure to conquer your interviews and successfully earn a role at your dream company. 

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.