How To Do A UX Research Project (A 5-Point Roadmap)

Research is an excellent way to understand more about users’ interactions with a product. While research can be highly formalized or guerrilla-style, following some core principles will help you get the information you need on any project.

In my previous career I was a librarian, which means I spent most of my time helping people plan and do research with secondary sources. Now in UX design, I apply the same approach to planning and conducting primary research directly with users . If you’re just starting out in UX research, I really recommend checking out this set of seven introductory UX research tutorials , as well as the following two guides for beginners.

  • What is user research, and what’s its purpose?
  • How to conduct user experience research like a professional?

This article gives you five principles you can use to structure and conduct any research project, regardless of how formal or quick-and-dirty it is.

  • Figure out what you’re doing and why
  • Look into it in the right way
  • Hone your plan of attack
  • Results first, then interpretation
  • Update what you know, and what you don’t

Let’s get started!

1. Figure Out What You’re Doing And Why

Don’t just do research, do research into something . This might sound obvious, but before you start, you need to be clear on the research question(s) you want to answer. A research question is the unanswered question that’s driving you to do research in the first place. It’s not the questions you ask research participants on a survey or in an interview, though those should all help you gather information that answers the larger research question. Depending on what stage of your project you’re in, your research question might be really general or very specific.

So how do you write a strong research question? Good question. Research typically seeks to understand a problem, either something people struggle with in life or a difficulty they experience when using your product. So start by defining the problem you want to explore. Then ask questions about the problem—maybe why it exists, how users feel about it, or how widespread it is. Any of these might be good research questions to guide your project.

2. Look Into It The Right Way

Once you figure out what questions you want to explore, you can think about how you’ll find your answers. It’s important to choose a research method that will get the right kind of data to answer your research question. Using the wrong research method is like bringing cotton candy to a gunfight, which sounds delicious but unwise.

A great starting point is deciding whether you need qualitative or quantitative data. Qualitative methods, like research and observation, are great for exploratory research early on, when you want to understand the basic problem. They’re open-ended and help you gather a wide range of information, so they tend to be great for answering questions like why the problem exists or what it looks like. Quantitative methods, like surveys and analytics, are close-ended and specific. They’re really good for answering questions of scale, like how common a problem is or how large its effects are.

Another thing to think about is whether you’re trying to understand users’ behavior or their attitudes and preferences. If you’ve ever watched a cop show and thought “I have no idea where I was on the night of April 9!” you know that self-reporting your behavior is tricky. As a general rule, it’s better to observe behavior and ask about preferences. For more on choosing the most appropriate approach, check out the video below in which Korina, our Student Team Lead, talks you through some of the most common research methods .

3. Hone Your Plan Of Attack

Once you’ve chosen a method, you need to create your research documents that’ll guide you and your participants through the research activities. Research activities should be as brief and as focused as possible while still gathering the information you need. The content of your script, survey, or instructions should all lead back to your research question. If you find yourself asking about unrelated things, you might want to move these questions to a separate list of things to explore in future research.

To make sure your documents are setting you up for success, pilot your methods with a few preliminary people prior to your official research. Run a couple interviews to see if your questions make sense. Send out your survey to a small sample to make sure people don’t give up before they finish. Run a sample usability test to make sure there’s no confusion about the instructions. However you do it, these early trials will help you validate that your research procedure does what it’s supposed to do, which is crucial for trusting your results.

4. Results First, Then Interpretation

If you’ve ever read an academic research paper, you’ve likely noticed that there’s always a Results section, followed by a Discussion section. This is one idea that’s really easy to overlook, but it’s so important to understanding your research findings. Just as it’s essential to keep bias out of the research procedure, it’s crucial to keep bias out of research reporting. Your initial research report should present users’ behaviors, comments, and concerns as objectively as possible. Not only will this help you avoid bias in your conclusions, but it’ll invite other people on your team (or you in the future) to notice different things and draw new conclusions. Audio or video recording your research sessions (with consent, of course) is a great way to capture this data for later review.

Once you’ve organized your results, it’s time to interpret them. You’ve probably seen UX-themed pictures of people standing in front of a colorful wall of Post-Its looking overly pensive. The pensive looks are usually followed by grouping related findings into categories to create an Affinity Map . It’s a great way to make connections between user responses or observed behavior. You might also use spreadsheets, charts, or visualizations to identify patterns in your data. This step of organizing and interpreting your research is an important bridge between your raw research data and the steps you take afterwards.

5. Update What You Know, And What You Don’t

Now that you’ve gathered your main insights, update your understanding of the original problem that prompted your research question. Artifacts like user personas , user stories, and journey maps can help you capture your users’ challenges, while task flows, paper sketches, and wireframes are a great way to design solutions. If you already have these artifacts, update them to reflect your latest findings.

As important as stating what you know is stating what you still need to learn. Can you confidently answer your original research question? Did your research raise any new questions? Whether you’re ready to tackle the next research question immediately or you need to table it for the future, identifying what’s left to explore is an important part of wrapping up any research project.

If you’d like to learn more about UX research, check out these guides:

  • How to conduct inclusive UX research
  • Beginner’s guide to qualitative UX research
  • Introduction to quantitative UX research

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Ux research cheat sheet.

Summary:  User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

By Susan Farrell

  • Susan Farrell

on 2017-02-12 February 12, 2017

  • Research Methods Research Methods , 
  • Design Process
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User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones.

One of the questions we get the most is, “When should I do user research on my project?” There are three different answers:

  • Do user research at whatever stage you’re in right now . The earlier the research, the more impact the findings will have on your product, and by definition, the earliest you can do something on your current project (absent a time machine) is today.
  • Do user research at all the stages . As we show below, there’s something useful to learn in every single stage of any reasonable project plan, and each research step will increase the value of your product by more than the cost of the research.
  • Do most user research early in the project (when it’ll have the most impact), but conserve some budget for a smaller amount of supplementary research later in the project. This advice applies in the common case that you can’t get budget for all the research steps that would be useful.

The chart below describes UX methods and activities available in various project stages.

A design cycle often has phases corresponding to discovery, exploration, validation, and listening, which entail design research, user research, and data-gathering activities. UX researchers use both methods and ongoing activities to enhance usability and user experience, as discussed in detail below.

Each project is different, so the stages are not always neatly compartmentalized. The end of one cycle is the beginning of the next.

The important thing is not to execute a giant list of activities in rigid order, but to start somewhere and learn more and more as you go along.

When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating methods each product cycle because they are aimed at different goals and types of insight. The chart below shows how often UX practitioners reported engaging in these methods in our survey on UX careers.

The top UX research activities that practitioners said they use at least every year or two, from most frequent to least: Task analysis, requirements gathering, in-person usability study, journey mapping, etc., design review, analytics review, clickable prototype testing, write user stories, persona building, surveys, field studies / user interviews, paper prototype testing, accessibility evaluation, competitive analysis, remote usability study, test instructions / help, card sorting, analyze search logs, diary studies

If you can do only one activity and aim to improve an existing system, do qualitative (think-aloud) usability testing , which is the most effective method to improve usability . If you are unable to test with users, analyze as much user data as you can. Data (obtained, for instance, from call logs, searches, or analytics) is not a great substitute for people, however, because data usually tells you what , but you often need to know why . So use the questions your data brings up to continue to push for usability testing.

The discovery stage is when you try to illuminate what you don’t know and better understand what people need. It’s especially important to do discovery activities before making a new product or feature, so you can find out whether it makes sense to do the project at all .

An important goal at this stage is to validate and discard assumptions, and then bring the data and insights to the team. Ideally this research should be done before effort is wasted on building the wrong things or on building things for the wrong people, but it can also be used to get back on track when you’re working with an existing product or service.

Good things to do during discovery:

  • Conduct field studies and interview users : Go where the users are, watch, ask, and listen. Observe people in context interacting with the system or solving the problems you’re trying to provide solutions for.
  • Run diary studies to understand your users’ information needs and behaviors.
  • Interview stakeholders to gather and understand business requirements and constraints.
  • Interview sales, support, and training staff. What are the most frequent problems and questions they hear from users? What are the worst problems people have? What makes people angry?
  • Listen to sales and support calls. What do people ask about? What do they have problems understanding? How do the sales and support staff explain and help? What is the vocabulary mismatch between users and staff?
  • Do competitive testing . Find the strengths and weaknesses in your competitors’ products. Discover what users like best.

Exploration methods are for understanding the problem space and design scope and addressing user needs appropriately.

  • Compare features against competitors.
  • Do design reviews.
  • Use research to build user personas and write user stories.
  • Analyze user tasks to find ways to save people time and effort.
  • Show stakeholders the user journey and where the risky areas are for losing customers along the way. Decide together what an ideal user journey would look like.
  • Explore design possibilities by imagining many different approaches, brainstorming, and testing the best ideas in order to identify best-of-breed design components to retain.
  • Obtain feedback on early-stage task flows by walking through designs with stakeholders and subject-matter experts. Ask for written reactions and questions (silent brainstorming), to avoid groupthink and to enable people who might not speak up in a group to tell you what concerns them.
  • Iterate designs by testing paper prototypes with target users, and then test interactive prototypes by watching people use them. Don’t gather opinions. Instead, note how well designs work to help people complete tasks and avoid errors. Let people show you where the problem areas are, then redesign and test again.
  • Use card sorting to find out how people group your information, to help inform your navigation and information organization scheme.

Testing and validation methods are for checking designs during development and beyond, to make sure systems work well for the people who use them.

  • Do qualitative usability testing . Test early and often with a diverse range of people, alone and in groups. Conduct an accessibility evaluation to ensure universal access.
  • Ask people to self-report their interactions and any interesting incidents while using the system over time, for example with diary studies .
  • Audit training classes and note the topics, questions people ask, and answers given. Test instructions and help systems.
  • Talk with user groups.
  • Staff social-media accounts and talk with users online. Monitor social media for kudos and complaints.
  • Analyze user-forum posts. User forums are sources for important questions to address and answers that solve problems. Bring that learning back to the design and development team.
  • Do benchmark testing: If you’re planning a major redesign or measuring improvement, test to determine time on task, task completion, and error rates of your current system, so you can gauge progress over time.

Listen throughout the research and design cycle to help understand existing problems and to look for new issues. Analyze gathered data and monitor incoming information for patterns and trends.

  • Survey customers and prospective users.
  • Monitor analytics and metrics to discover trends and anomalies and to gauge your progress.
  • Analyze search queries: What do people look for and what do they call it? Search logs are often overlooked, but they contain important information.
  • Make it easy to send in comments, bug reports, and questions. Analyze incoming feedback channels periodically for top usability issues and trouble areas. Look for clues about what people can’t find, their misunderstandings, and any unintended effects.
  • Collect frequently asked questions and try to solve the problems they represent.
  • Run booths at conferences that your customers and users attend so that they can volunteer information and talk with you directly.
  • Give talks and demos: capture questions and concerns.

Ongoing and strategic activities can help you get ahead of problems and make systemic improvements.

  • Find allies . It takes a coordinated effort to achieve design improvement. You’ll need collaborators and champions.
  • Talk with experts . Learn from others’ successes and mistakes. Get advice from people with more experience.
  • Follow ethical guidelines . The UXPA Code of Professional Conduct is a good starting point.
  • Involve stakeholders . Don’t just ask for opinions; get people onboard and contributing, even in small ways. Share your findings, invite them to observe and take notes during research sessions.
  • Hunt for data sources . Be a UX detective. Who has the information you need, and how can you gather it?
  • Determine UX metrics. Find ways to measure how well the system is working for its users.
  • Follow Tog's principles of interaction design .
  • Use evidence-based design guidelines , especially when you can’t conduct your own research. Usability heuristics are high-level principles to follow.
  • Design for universal access . Accessibility can’t be tacked onto the end or tested in during QA. Access is becoming a legal imperative, and expert help is available. Accessibility improvements make systems easier for everyone.
  • Give users control . Provide the controls people need. Choice but not infinite choice.
  • Prevent errors . Whenever an error occurs, consider how it might be eliminated through design change. What may appear to be user errors are often system-design faults. Prevent errors by understanding how they occur and design to lessen their impact.
  • Improve error messages . For remaining errors, don’t just report system state. Say what happened from a user standpoint and explain what to do in terms that are easy for users to understand.
  • Provide helpful defaults . Be prescriptive with the default settings, because many people expect you to make the hard choices for them. Allow users to change the ones they might need or want to change.
  • Check for inconsistencies . Work-alike is important for learnability. People tend to interpret differences as meaningful, so make use of that in your design intentionally rather than introducing arbitrary differences. Adhere to the principle of least astonishment . Meet expectations instead.
  • Map features to needs . User research can be tied to features to show where requirements come from. Such a mapping can help preserve design rationale for the next round or the next team.
  • When designing software, ensure that installation and updating is easy . Make installation quick and unobtrusive. Allow people to control updating if they want to.
  • When designing devices, plan for repair and recycling . Sustainability and reuse are more important than ever. Design for conservation.
  • Avoid waste . Reduce and eliminate nonessential packaging and disposable parts. Avoid wasting people’s time, also. Streamline.
  • Consider system usability in different cultural contexts . You are not your user. Plan how to ensure that your systems work for people in other countries . Translation is only part of the challenge.
  • Look for perverse incentives . Perverse incentives lead to negative unintended consequences. How can people game the system or exploit it? How might you be able to address that? Consider how a malicious user might use the system in unintended ways or to harm others.
  • Consider social implications . How will the system be used in groups of people, by groups of people, or against groups of people? Which problems could emerge from that group activity?
  • Protect personal information . Personal information is like money. You can spend it unwisely only once. Many want to rob the bank. Plan how to keep personal information secure over time. Avoid collecting information that isn’t required, and destroy older data routinely.
  • Keep data safe . Limit access to both research data and the data entrusted to the company by customers. Advocate for encryption of data at rest and secure transport. A data breach is a terrible user experience.
  • Deliver both good and bad news . It’s human nature to be reluctant to tell people what they don’t want to hear, but it’s essential that UX raise the tough issues. The future of the product, or even the company, may depend on decisionmakers knowing what you know or suspect.
  • Track usability over time . Use indicators such as number and types of support issues, error rates and task completion in usability testing, and customer satisfaction ratings, to show the effectiveness of design improvements.
  • Include diverse users . People can be very different culturally and physically. They also have a range of abilities and language skills. Personas are not enough to prevent serious problems, so be sure your testing includes as wide a variety of people as you can.
  • Track usability bugs . If usability bugs don’t have a place in the bug database, start your own database to track important issues.
  • Pay attention to user sentiment . Social media is a great place for monitoring user problems, successes, frustrations, and word-of-mouth advertising. When competitors emerge, social media posts may be the first indication.
  • Reduce the need for training . Training is often a workaround for difficult user interfaces, and it’s expensive. Use training and help topics to look for areas ripe for design changes.
  • Communicate future directions . Customers and users depend on what they are able to do and what they know how to do with the products and services they use. Change can be good, even when disruptive, but surprise changes are often poorly received because they can break things that people are already doing. Whenever possible, ask, tell, test with, and listen to the customers and users you have. Consult with them rather than just announcing changes. Discuss major changes early, so what you hear can help you do a better job, and what they hear can help them prepare for the changes needed.
  • Recruit people for future research and testing . Actively encourage people to join your pool of volunteer testers. Offer incentives for participation and make signing up easy to do via your website, your newsletter, and other points of contact.

Use this cheat-sheet to choose appropriate UX methods and activities for your projects and to get the most out of those efforts. It’s not necessary to do everything on every project, but it’s often helpful to use a mix of methods and tend to some ongoing needs during each iteration.

Related article: When to Use Which User-Experience Research Methods

  • UX Methods and Activities in The Product & Service Design Cycle (600k) (PDF)
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About the Author

Farrell joined All Turtles, an AI product studio, in 2017, where she leads UX Research and Strategy for chatbots and smart-device systems. She was previously an early member of Nielsen Norman Group, from 1999-2017, where she consulted with dozens of companies —  multinationals, government, open source, and early startups — regarding website and mobile device usability, interaction design and information architecture. She conducted the User Experience Careers survey, co-authored the E-Commerce User Experience research series, conducted accessibility research for the Usability Guidelines for Accessible Web Design report, and contributed to many other NN/g research reports.

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UX Research Process: A Step-By-Step Framework

11 min read

What is the UX research process? Why is it important? What are its stages?

These are only some of the questions that the article tackles. It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers.

Let’s dive in!

  • The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences .
  • It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience . It also helps teams empathize with users and foster customer-centric organizational cultures.
  • The UX research process consists of 4 main stages, Discovery , Exploring, Testing, and Listening, which follow the development process and during which it becomes increasingly more specific.
  • Each UX research project should start with goal setting and formulating research questions. In other words, decide what problem you want to solve.
  • Next, choose the research audience. That’s whose problems you want to solve,
  • Based on goals and audience, select a range of research techniques, like surveys , interviews, or user behavior tracking .
  • To recruit research participants, reach out to your existing users or tap into the pool of participants that your analytics tool may offer.
  • Talking of tools … choosing the right ones for your project is the next step. You may need a solution to collect feedback, track product usage , and create wireframes and prototypes .
  • The next step involves data analysis. This includes data from your analytics tools (e.g. trends or funnel analysis ), customer feedback, or session recordings.
  • Having extracted insights from the data, share them with other teams and key stakeholders to sync your efforts and ensure alignment with business goals.
  • Improving UX may require a major redesign . However, you can achieve a lot with onboarding UI patterns that guide users through the product and help them achieve their goals.
  • After implementing changes, test their impact and iterate to further enhance the design.
  • Want to see how Userpilot can help UX researchers? Book the demo!

What is the UX research process?

The UX research process is a methodical sequence of steps that helps product teams understand user needs , behaviors, and preferences .

UX research uses different research methods like user behavior analysis and feedback to validate ideas and solutions in real-life conditions.

Why is an effective user research process crucial?

An effective UX research process is essential for several reasons.

First, you can’t build a product that meets user expectations if you don’t understand their needs, behaviors, and motivations.

Second, UX research provides valuable insights that can guide product design, ensuring that the final product is user-friendly and intuitive to use. This often translates into higher user satisfaction and retention .

Moreover, user research can identify potential obstacles and pain points and enables the design team to address these issues proactively.

Finally, it teaches teams to look at the product design process through their eyes, and so it fosters a customer-centric design culture within the organization,

Overall, UX research is the foundation for designing and building a successful and competitive product in the market.

What are the 4 phases of the UX project process?

The 4 main stages of UX research are Discovery, Exploring, Testing, and Listening.

Let’s have a closer look at each of them and the user research methods that you can use for them.

Discovery phase

The aim of the discovery phase is to give you a general understanding of user needs and the context in which you’re building the product. It enables you to find out what you don’t know and provides a focus for the rest of the research process.

Common discovery techniques include:

  • Field studies
  • Diary studies
  • User interviews
  • Stakeholder interviews
  • Requirements and constraints gathering

Exploring phase

In the exploring phase, you try to gain a better understanding of user problems and the scope of the design process. During this stage, teams brainstorm different design approaches and test early-stage ideas.

Techniques that can help you during the Exploring phase include:

  • Competitive analysis
  • Design review
  • Persona building
  • Task analysis
  • Journey mapping
  • Prototype feedback and testing (clickable or paper prototypes)
  • User stories
  • Card sorting

Testing phase

The testing phase involves more granular tests and experiments to ensure that the design in development is intuitive and easy to use for users with different needs and expectations.

What research methods can you use during this phase?

  • Qualitative usability testing (in-person or remote)
  • Benchmark testing
  • Accessibility evaluation

Listening phase

The purpose of the listening phase is to collect insights on how well the product is satisfying existing user problems. It also enables teams to discover new opportunities to further enhance the product.

During listening, teams use a range of qualitative and quantitative methods, like:

  • Product analytics reviews
  • Search-log analysis
  • Usability-bug reviews
  • Frequently-asked-questions (FAQ) reviews

9 steps for conducting UX research to gain valuable insights

With the theory covered, let’s look at how to conduct user research, step-by-step.

1. Define the objectives for your research project

Start by setting the goals for the research project.

For example, your objective may be to find out why users drop off in the user journey and identify ways to retain them. Or you could look for improvements to the onboarding process to help users adopt the features that are relevant to their goals.

Having clear goals will give the project the necessary focus, help you align your team, choose the right research methods, allocate resources efficiently, and recruit the right users.

2. Identify the target audience to be researched

If you’re in SaaS, your user base is not likely to be homogenous. This means that not all of your users will necessarily face the same challenges or pain points. Consequently, they may not be able to provide the insights you’re after.

How do you choose the right target audience then?

Use your product analytics tools or customer feedback to identify the relevant segments or user cohorts.

For example, if you see users dropping off at a particular stage of the funnel , group them together and look for common characteristics. This could be users from a specific demographic group or with a particular job role. Zero in on those.

3. Select the right UX research methods

We have briefly touched on research methods earlier. Let’s have a closer look at a few common ones that you can use at multiple stages of the project.

User experience surveys

User surveys are one of the most popular research methods.

There are a few good reasons for that.

First, they’re easy to run at scale. You can easily trigger them inside the app or deliver them online to thousands of users at once.

Second, they allow you to collect both quantitative and qualitative data . It’s a common practice to start surveys with a closed-ended question and follow up with an open-ended one.

For example, you could start by asking users to rate how easy it is to perform a task or use a feature on a Likert scale, and then justify their response in the next one.

In this way, you’ll be able to gauge what user sentiment is and understand why they’re feeling like that.

Finally, you can target specific user segments with your surveys to ensure the validity of your research.

User interviews/focus groups

User interviews and focus groups are even more effective for collecting qualitative feedback from your users. That’s because you can follow up on user responses in real time and further explore the ideas that they bring up.

That’s if you have the right interviewing skills. Users are often unable to articulate their reasons clearly or simply don’t know why they act in a particular way.

For example, if you ask users what criteria contribute to a good user experience, they may not be able to say. However, if you ask them to tell you about the last time they had a great user experience and what made it stand out, you may get more actionable insights from them.

To reap the benefits that user interviews offer, prepare carefully, for example using a template like the one below. In this way, you will make sure you use the interview time well.

User behavior data

As all user interactions with SaaS products are digital, they’re easy to track.

You can collect data on literally every user click , tap, scroll, or hover. Apart from individual user actions, you can also bundle them up into custom events, and track them as one.

Such data is invaluable for UX researchers as it is objective and can help you identify patterns in user behavior that you may need to address.

For example, you can analyze feature usage data for particular user segments to identify the features that churned users don’t use. You can then drill down into their usage patterns to understand why they don’t use them.

Usability testing

The aim of usability tests is to determine how easy it is to use the product.

You can do this by giving users a task to complete and watching how they get on with it.

Let’s imagine you’re testing a new onboarding checklist.

You give it to users to complete and offer a reward for completing it as an incentive. Then you could record how they go about finishing the tasks and analyze it for insights.

Popular usability testing techniques are:

  • Guerilla testing – you ‘ambush’ users in a public place, like a cafe, and ask them to experiment with the product
  • Five-second test – you show the user a part of the product, like a feature, for 5 seconds and then interview them to see if they could understand the purpose of the feature, how they felt about its design or what was their general impression of the product or brand.
  • First-click testing – a technique that evaluates how intuitive the product is: do they know where to click first when they need to complete a task?
  • Eye tracking – by tracking the visual interactions with the page or product dashboard , you can test different layouts and designs for distractions that prevent users from finding the right features or UI elements.

4. Recruit participants for gathering research findings

If you’ve got an existing product, you can recruit testers from your user base.

Just target the specific user segment with a modal and invite them to take part in an experiment. You can also reach out to users who took part in your fake door tests and give them an opportunity to play around with the feature.

For brand-new products, you can recruit participants via tools like Hotjar. The application gives you access to a pool of 200k+ users from different backgrounds.

5. Choose a tool for conducting user research

Based on the research method you’ve chosen, pick the right tool for your study.

Here are a few options worth considering:

  • Miro, Adobe XD, Webflow, and Figma for wireframing and prototyping
  • Hotjar, and Userpilot for analytics
  • Optimizely and Userpilot for experimentation
  • Typeform, Userpilot, and SurveyMonkey for feedback collection

When choosing the tool, consider its own UX design and how easy it is to use. Also, pay attention to their integrations so that you can easily embed them in your workflow.

6. Analyze the research data to gather insights

How you analyze collected data during your research sessions depends on your goals.

Let’s look at a few common types of analysis and the insights they can offer.

Trend analysis

Trend analysis involves visualizing and analyzing changes in a metric over a period of time.

What other insights can trend analysis offer to UX researchers?

  • Trend analysis can help you identify shifts or changes in user behavior over time, allowing them to adapt designs and interfaces to better match evolving user preferences.
  • You can track adoption rates of specific features to understand what aspects of the product are gaining traction with users.
  • By tracking trends in user satisfaction scores or feedback, you can gauge the success of design changes or product updates.
  • Trend analysis can reveal if usability metrics like task completion rates are improving or declining so that you can tweak the UI accordingly.

User feedback analysis

As mentioned, customer feedback is invaluable when it comes to understanding user behaviors and their preferences.

How do you do it efficiently?

Quantitative analysis is not a problem. If your tool doesn’t offer a dashboard with key metrics, you can fairly easily analyze and visualize the data for trends in a spreadsheet.

Qualitative analysis is a bit more challenging. Or at least it used to be until recently.

Thanks to AI, you can now analyze huge numbers of open-ended user responses for trends and patterns. Many feedback solutions , like Userpilot, also allow you to tag and group them to facilitate analysis.

Funnel analysis

Funnel analysis looks into user conversions at the main touchpoints and milestones in the user journey.

For example, you could track how users progress from signup to conversion to paid customers, or from visiting your e-commerce site to making a purchase.

It’s an intuitive technique that allows even non-technical teams to identify bottlenecks that prevent users from progressing or slow them down.

It’s enough to look at the chart to spot the stages where users experience friction because that’s where they drop off. If you can’t see this straight away, a quick look at how long it takes users to convert will reveal the friction points.

Session recordings

Session recordings are an excellent tool for in-depth analysis of user interactions with UI elements on the page.

As the name suggests, you use software like Truestory, Hotjar, or Heap to record everything that the user does on the screen.

Thanks to that, you can identify usability issues in the design. For example, users may not be able to find a feature that’s relevant to their use case, rage-click on an unclickable element, or don’t scroll far enough to access crucial information.

7. Share research insights with key stakeholders

Sharing your user experience research findings with stakeholders is an important part of the process.

For starters, it improves their ability to make informed decisions about product features, design changes, and the overall product strategy.

Moreover, sharing UX research results helps you bridge the gap between the design team and the key decision-makers and ensure that design decisions are aligned with business goals.

Finally, it creates a shared understanding between all teams involved in the product development process and improves collaboration.

8. Implement findings and optimize the user experience

There’s no point in conducting UX research if you don’t act on the insights!

How do you implement them?

As always, it depends on the nature of the problem.

Let’s imagine your users struggle to find the right features in the menu because it’s too cluttered. A simple solution would be to simplify the menu and personalize it for users with different user cases using data from welcome surveys.

Another example:

If users keep getting stuck on a particular task, you could trigger contextual UI patterns , like tooltips or hotspots, to guide them through.

9. Iterate and improve key performance metrics

When you test the UX design changes before rolling them out for all users, you increase the chances that they will move the needle in the right direction.

However, it doesn’t mean things can’t be better.

As users engage with the design, keep tracking their behavior, collecting feedback, and interviewing to identify further areas for optimization.

Then, implement the changes, and test again.

Rinse and repeat.

UX research process can help you make your product more intuitive and inclusive for users. By responding to their pain points and challenges and catering to their needs, you also boost their satisfaction and loyalty. This translates into better business performance.

If you’d like to see how Userpilot can help you with UX research, book the demo!

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UX Research Plan Template

Create a strong business case for UX research and streamline your process with the UX research plan template.

Trusted by 65M+ users and leading companies

About the UX Research Plan Template

A UX research plan, also known as a user research plan, is a brief reference document that outlines your research project’s goals, key contributors, important dates, and timelines.

Think of your research plan as a UX-focused  kick-off document  for your project. The plan offers an overview of the research initiative, encourages well-defined and agreed-upon goals, and acts as a written guarantee that the research will meet these goals.

What is a UX research plan?

When conducting usability testing or user research with a goal in mind, researchers need to plan. UX researchers often present their findings to stakeholders, like product managers, developers, marketers, and executives, to act on those results.

You should present your UX research plan in plain language with a single document. Keep your findings clear, collaborative, easily accessed, and digestible to get buy-in for your research and your team’s next steps.

A user research plan typically has up to seven segments:

Project background: Reasons for the study and internal stakeholders involved.

Research goals and objectives: What your teams want to learn, or their ideal research outcome.

Research participants: Who they are and how they’ll be recruited.

Method: How you conducted research, and any other information about how the research will be conducted.

Guides: An interview guide or cheat sheet of instructions and questions to follow during the session.

Duration: A rough timeline of how long the research will take and when the team can review the report.

Other helpful information: Additional resources for your team, such as previous studies, scripts, or results, can inform this new round of research.

Research plans keep your team focused on outcomes rather than getting lost in the details or changing the research goal midway through the project. By the end of the project, UX researchers should feel confident that their questions were answered and presented in both the plan and actual research.

When to use UX research plans

UX research plans are useful for teams who need to decide on  questions such as:

What do our customers need? Who is our target persona?

Does the proposed or current design work well for our customers? How can we make it better?

Planning UX research also gives researchers an opportunity to:

Decide what works for your stakeholders, especially the questions they’re trying to answer.

Engage stakeholders and keep them invested in your research results.

Clarify your ideas, problems to be solved, and research approaches.

Treat your research plan as a blueprint for aligning expectations, asking for feedback, or generating enthusiasm and support for increasing the value of user research in your organization.

Create your own UX research plan template

Making your own UX research plans is easy, and Miro is the perfect tool to create and share them. Get started by selecting the UX research plan template, then take the following steps to make one of your own.

Give your team or stakeholders a quick project introduction.  You can hop on a video chat with up to 25 team members and remind everyone what you’re trying to achieve. Remember that research proves its value when it satisfies a single objective rather than many. If you seem to have lots of different goals or objectives, avoid overreaching and start fresh: what’s the one customer problem and business problem you’re trying to solve?

Define the user and business problems your research needs to solve.  The default sticky notes are simply for inspiration — feel free to edit each of these to fix your own context. If you want your team to focus on this area instead of skipping ahead, you can select the “problem” frame and  click the “hide frame” (closed eye) icon  that appears in the frame’s menu.

Define your research goals.  Ask your team to brainstorm their top three research goals or priorities. Remember that the best research sessions are chasing a single objective, so out of the two to three you note down, ask your team to vote for their preferences. Try  Miro’s Voting Plugin  to help your team reach a decision.

Draft your research questions.  Pick three to five questions with your team or stakeholders that are most important to your research. Aim for no more than 10. The more focused your questions, the more focused your research will be.

Link to useful supporting information as needed.  Keep this plan to the point in order to get buy-in. For stakeholders who need more detail, there may be other useful data to link to. If you have previous UX research results or relevant studies, link to them on your Miro Board. You can also import survey data, embed  tables and charts , or link sticky notes  to external sources .

Dive even deeper into how to conduct UX research – and see examples – in our expert guide to  user research .

Why should you use the UX Research Template?

Centralized planning: Centralize your UX research plans in one shared space. This ensures that all relevant information, including research objectives, methodologies, and timelines, is easily accessible in one place, reducing the risk of scattered or lost documentation.

Collaborative research: Multiple stakeholders, including designers, researchers, and product managers, can collaborate on your UX research plan template simultaneously, fostering a more inclusive and collaborative approach to research planning.

Visual representation of research steps: Create diagrams, flowcharts, and visual representations of the research process. This visual mapping helps teams better understand the sequence of research activities, identify dependencies, and effectively communicate the overall research strategy.

Iterative refinement: Provide feedback, comments, and suggestions directly on the UX research plan template. Promote continuous improvement, allowing the team to refine the research plan based on insights and changing project requirements.

Integration with user flows and personas: Integrate with other templates, such as user flows and persona maps. By connecting these elements, teams can create a holistic view of the user experience journey. This integration helps align research activities with the overall UX strategy and ensures a more cohesive and user-centric product design.

How can I ensure that a UX Research Plan remains effective?

Regularly review and update the research plan as project requirements evolve. It's crucial to stay flexible and adapt the plan based on the findings and changing project needs.

Get started with this template right now.

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Product Positioning Template

Works best for:.

Marketing, Product Management, Desk Research

For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.

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What? So What? Now What? Template

Agile Workflows, Retrospectives, Brainstorming

The What? So What? Now What? Framework empowers you to uncover gaps in your understanding and learn from others’ perspectives. You can use the What? So What? Now What? Template to guide yourself or a group through a reflection exercise. Begin by thinking of a specific event or situation. During each phase, ask guiding questions to help participants reflect on their thoughts and experience. Working with your team, you can then utilize the template to record your ideas and to guide the experience.

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Buyer Persona Template

Marketing, Desk Research, User Experience

You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.

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5 Whys Template

Design Thinking, Operations, Mapping

Ready to get to the root of the problem? There’s no simpler way to do it than the 5 Whys technique. You’ll start with a simple question: Why did the problem happen? Then you’ll keep asking, up to four more times, until the answer becomes clear and you can work toward a solution. And Miro’s features enhance the approach: You can ask team members questions in chat or @mention them in comments, and use color-coded sticky notes to call out issues that are central to the problem at hand.

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Design Research Template

UX Design, Design Thinking, Desk Research

A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.

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Kano Model Template

Desk Research, Product Management, Prioritization

When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.

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ux research project management

How to build a UX research role & practice from scratch

A UXinsight by Ori Dar (he/him)

  • Operationalising research
  • Research process

Becoming the first UX researcher in an organization can be challenging. In order to be successful, we need to properly define our role, and implement research practices from scratch, while understanding what to do and how to do it. The challenge becomes even bigger if that’s also your first UX research role .

In this article, I’d like to share the methodology and techniques I used in order to become the first UX researcher at my company, and how I implemented them. These tools can help you define your research role from scratch and build research processes by utilizing a research mindset that can be shared with those you work with. In the end you will find a list of the templates discussed in the article.

Apply a research mindset to your practice

As the first UX researcher, you may be wondering: Where do I start? You might be eager to run your first research project with users. Yet you might consider starting off with another research project. Apply your research mindset to define your role and share this mindset with your teams to establish the practice.

Research mindset for me includes three main things:

  • Think like a researcher – challenge your assumptions, be methodical and organized
  • Be aware of your initial intuition but also be critical of it
  • Look for measurable proof of your ideas to help test your hypotheses

Your first UX research project: define your role

Treat this like any other research project. Taking advantage of our research mindset helps organize our goals, workflows, and desired outcomes.

Setting goals and planning ahead

Good research starts with planning and asking questions. It’s a way of inserting order into an otherwise unclear situation. And also, it’s what we do best.

  • Define your goals. For me, it was to understand why am I doing this, and what value my UX research role can bring to the company. Understanding the value helps to communicate with stakeholders later on.
  • Create your research plan . Start with your research questions: What are the main responsibilities of this role? Where does research fit in company workflows? How to promote user-centered and research-based deliverables? Don’t forget to outline your hypotheses .
  • Consider what you’ll do next. For example, what you learn, and the findings you’ll collect can, later on, be translated into the specific job requirements and responsibilities that will help you get started as the first UX researcher.

Conducting research

While I used several methods, I would like to share two methods that, for me, provided the most valuable insights:

  • Job description analysis . See what companies want, what they look for, and what skills or experience they ask for. Think broadly and try to find different companies from different domains that offer a wide range of products, both B2B and B2C. This can help see the bigger picture. I used a ‘Rainbow spreadsheet’ to organize my learnings 🌈. In it, each row represents a responsibility, skill , or requirement, and each column represents a company. This way, I ended up with a colored heatmap that highlighted key topics and recurring themes.
  • In-depth interviews . Find people who you can learn from and ask them to share their experiences. What do they like or dislike, what’s hard to do vs. what’s easy to achieve, what a day in the life looks like, etc. I interviewed several UX researchers I contacted via social media to learn more about how they perceive the role, what they do, and what suggestions they have for me. It was a great experience and I learned a lot.
An unexpected outcome of my interviews was learning that I’m not alone and that everyone deals with similar issues.

Synthesizing

I placed everything I learned on the Miro board and identified the main themes that came up. These themes became my responsibilities and job description that I shared with the relevant stakeholders when I started my role. They include things such as:

  • Creating diverse thinking using different research techniques
  • Engage employees from all fields and on all levels by sharing research and key insights, in order to build consensus regarding our users’ voices
  • Standardize a research protocol and contribute to a repository of user research tools
  • Conduct research throughout all of the product phases – formative, iterative, and evaluative

Strengthen the research mindset in your teams

After defining your UX research role and aligning it with the relevant stakeholders , focus your next steps as the first UX researcher on building the practice itself. Create research workflows, enablement, and awareness.

Standardize your research process

Being the sole researcher meant I had to share knowledge and delegate responsibilities since I couldn’t be hands-on in every step of each project. This meant acting more as a research facilitator who empowers and helps others do more research more accurately .

A good starting point here is to invest in templates.

Be critical about what you find online (research mindset, remember?). Tweak it to make it your own, and act as a curator of knowledge to facilitate the right workflows. I created a Miro research template that covers all steps of the research, starting from research questions, hypotheses, choosing the appropriate methods , collecting data, and synthesizing it into insights and conclusions. It was built together with the team and we amend it according to usage and feedback.

ux research project management

If the steps of the research are laid out clearly, it’s easier to remember to think critically. And if the tools are right in front of us, it’s easier to use them and be more user-centered.

Align your teams around measurement goals

When we at Imperva started using the analytics tool Fullstory it created a huge spike in the amount of data we collect. In order to make sense of all of it and help the teams get aligned on their desired (user-centered) outcomes we had to organize it. To do that, I utilized Google’s HEART framework to create a predefined structure to define relevant metrics for each product in my organization, and a consistent language that everyone knows and understands.

Together with the designer, we created a dashboard for each product to track the relevant metrics for it (defined with HEART). This framework helped us organize our analytics data and create a place to track, analyze and investigate user patterns and behaviors to see how new features are accepted by our users and how they use existing ones.

ux research project management

Make research data accessible

Research can be done by different people on different products. This makes the data distributed and easily misplaced. Also, it’s hard to know if someone has insights on an issue close to or relevant to the one you are working on. Documentation is the way to preserve data and make it more accessible. You can document data from different perspectives:

  • User feedback repository . I created the repository based on Tomer Sharon’s ‘Nuggets’ framework . A nugget is the atomic unit of research insight and consists of evidence, observation, and tags . This repository helped us group all the data together in a single place and made it easy to find user feedback that is either product-related or specific research question related. I built the repository using an Airtable template and adjusted it according to our needs. It helps prioritize research by surfacing issues that arise often. It also makes it easy to find previous insights that can be related to the current project at hand.

ux research project management

  • Research projects repository. The second angle of documentation is documenting the projects themselves. Having a single place that stores all research projects increases visibility of research and also allows others to see if previous research can be applicable to the one they are currently conducting. The repository I created is a simple spreadsheet that includes the research topic, when it was done, key questions and findings, and links to the relevant assets such as findings, presentations, recordings, and more.

Final thoughts

By utilizing a research mindset I was able to manage being the first UX researcher at my company and handle the new responsibilities. It allowed me to increase the amount of research done, and be an advocate for user research. Being critical and methodical is what helps us perform our research role better and offer the best outcomes we can. Here are a few things that helped me during my journey:

  • Work together. While doing it alone is completely possible, if you can, sync and brainstorm with others. Ask for help and feedback. Ask the community. This will help you focus your ideas and make sure they are the right ones for your problems.
  • Start doing. Even if you’re not 100% sure, start doing and iterate as you go. It’s a lot easier to fine-tune something we have than to stare at a blank page.
  • Start small. Work towards creating a simple habit that becomes automatic as time goes by and that helps increase the research mindset.

Here is an overview of the templates shared in this article that I created or modified with my team:

  • Rainbow spreadsheet (in Google Sheets) for job description analysis
  • Research planning and executing (in Miro)
  • User feedback repository (in Airtable)
  • Research projects repository (in Google Sheets)

Images in the article created with the help of Moshe Sabach and Sher Agami.

Cover photo by Silvia Brazzoduro on Unsplash

Get latest articles and templates from UXinsight in our monthly updates.

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ux research project management

About the author

Ori Dar (he/him)

Ori is a UX researcher and designer. Coming from the field of psychology, with an M.Sc. in cognitive psychology and human factors engineering, Ori believes that anything can be researched, including research itself.

Ori designed experiences for different products for a wide range of domains including banks, retail, cyber security, and more. For the past three years, Ori has been building and advancing the UX research function at Imperva. By working alongside a team of 10 amazing designers, he aims to make all design decisions more user-based.

https://www.linkedin.com/in/ori-dar/

ux research project management

How to measure UX research impact: A multi-level framework

Whether you are the only UX researcher in your organisation or part of a larger team: it makes sense to reflect on the impact of user research regularly. We propose a framework for defining and measuring UX research impact across different levels.

ux research project management

How to make UX research accessible for neurodiverse professionals

There have been a lot of discussions in the UX research field about diversity and inclusion. But how inclusive is our field to UX professionals? Learn how UX research industry standards are harmful, and how can we change them to make our field accessible to neurodiverse UX professionals.

ux research project management

UX research prioritisation: Avoiding low impact projects

We went from creating appetite for research to juggling the overwhelming amount of requests. How can we spot the most promising projects? And identify those that risk having little impact? Learn about 5 steps to help you implement UX research prioritisation in your organisation.

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What is UX Research: The Ultimate Guide for UX Researchers

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What is UX Research: The Ultimate Guide for UX Researchers

User experience research is a crucial component of the human-centered design process and an essential part of creating solutions that meet user expectations and deliver value to customers. This comprehensive guide to UX research dives into the fundamentals of research and its various methods and includes tips and best practices from leading industry experts.

Make informed design decisions with user research

Validate ideas, test prototypes, assess usability, and deliver real, actionable insights to your product team.

ux research project management

UX research: Your ultimate guide to nailing user experience and exceeding expectation

User experience research, or UX research , is the process of gathering insights about users' behaviors, needs, and pain points through observation techniques and feedback methodologies. It’s a form of user research that looks at how users interact with your product, helping bridge the gaps between what you think users need, what users say they need—and what they actually need.

The goal of UX research is to understand your users and gain context and perspectives to help make informed decisions and build user-centered products. It’s an essential part of designing, developing, and launching a product that will be an instant hit—but it should also be used throughout the product’s lifecycle post-launch to keep updated, and ensure new features are relevant to your audience.

As Sinéad Davis Cochrane , UX Manager at Workday, explains: “UX research represents insights gathered directly from users and customers, that helps you make product decisions at every stage of the development process.”

Is UX research the same as user research?

The terms ‘user research’ and ‘UX research’ are often used interchangeably, but they do differ. User research is the parent of UX research; it’s a broader research effort that aims to understand the demographics, behaviors, and sentiments of your users and personas.

UX research, on the other hand, is a type of user research that’s specific to your product or platform. Where user research focuses on the user as a whole, UX research considers how they interact with, respond to, and feel about your product or concept itself.

In both cases, the overarching goal is to get to know your users, understand what they need from your product, gain context to help make informed decisions, and build human-centered experiences.

Involve your users at every stage of your design process

Create research projects with Maze using customizable templates, and start making data-informed product decisions

user testing data insights

Why is conducting UX research important?

In an ideal world, users would find your product easy to navigate, your net promoter score (NPS) would be off the charts, and you’d see adoption and activation rates skyrocket. In reality, however, this can be a challenging dream to achieve—but it is possible. The only way to build a product that users really resonate with is by involving them throughout the development process and building with them.

UX research is more than just a single ‘step’ in the development process: it should happen continuously, throughout the product lifecycle—so whether you’re building new products or iterating on existing ones, every decision is informed by user insights.

Here’s what you can achieve with continuous UX research:

Make informed decisions based on data

Our 2023 Continuous Research Report shows that 74% of people who do research (PWDR) believe research is crucial to guiding product decisions. Plus, 60% of respondents find that user recommendations inspire new product ideas.

Getting stakeholder buy-in to product decisions can be challenging, but when you suggest changes based on UX research, you have data to back up your suggestions. Your users inform your product, becoming the decision-makers as well as the customer.

UX research helps reduce and mitigate the risk of building the wrong thing—or building the right thing in the wrong way.

 Sinéad Davis Cochrane, UX Manager at Workday

Sinéad Davis Cochrane , UX Manager at Workday

Reduce bias in the UX design process

There are hundreds of cognitive biases identified by psychologists, many of which unknowingly influence our decisions and the products we build. But a key principle of great UX design is to put aside existing beliefs, and learn from your users.

“You have to be humble, optimistic, and open-minded,” says Bertrand Berlureau , Senior Product Designer at iMSA. Using effective UX research, you can root out bias or assumptions, and follow real human behavior to inform product decisions.

According to Sinéad, you should consider these questions early in the design process:

  • “What are your assumptions?”
  • “What are some of the assumptions you’ve been making about your end-users and product without any evidence?”
  • “What are the anecdotes or coincidental pieces of information that you hold, and how can you challenge them?”

Biases can subconsciously affect research and UX design, and it can be tricky to identify them. The first step to overcoming cognitive biases is by being aware of them. Head to chapter three of our cognitive biases guide to discover how.

Test and validate concepts

The power of UX research is that it can prove you right or wrong—but either way, you’ll end up knowing more and creating a product that provides a better user experience. For Bertrand, an idea without a test is just an idea. So, before the design process, his team starts with these user research methods:

  • Face-to-face and remote user interviews
  • Focus groups
  • Co-creativity sessions through design sprints, quick prototyping, and hypothesis concepts
  • User testing

UX research is the only way to unequivocally confirm your product is solving the right problem, in the right way. By speaking directly to real users, you can pinpoint what ideas to focus on, then validate your proposed solution, before investing too much time or money into the wrong concept.

Work on solutions that bring real value to customers

Another main benefit of UX research is that it allows product teams to mitigate risk and come up with products users want to use. “One of the main risks we need to control is whether users actually want to use a solution we've implemented,” explains Luke Vella , Group Product Manager at Maze. “UX research helps us reduce this risk, allowing us to build solutions that our customers see as valuable and make sure that they know how to unlock that value.”

Luke works on pricing and packaging, an area that requires constant user research. On one hand, he and his team want to understand which problems their users are facing and come up with plans to satisfy those different needs. On the other hand, they need to make sure they can monetize in a sustainable way to further invest in the product. You can only get this perfect balance by speaking to users to inform each step of the decision.

Market your product internally and externally

UX research also plays a crucial role in helping product marketers understand the customer and effectively communicate a product's value to the market—after all, a product can only help those who know about it.

For example, Naomi Francis , Senior Product Marketing Manager at Maze, uses different research methods to inform marketing strategy. Naomi conducts user interviews to build personas, using user research to collect insights on messaging drafts, product naming, and running surveys to gather user feedback on beta products and onboarding.

Understanding how and why customers need and use our product pushes marketing launches to the next level—you can get a steer on everything from messaging to language and approach.

Naomi Francis, Senior Product Marketing Manager at Maze

Naomi Francis , Senior Product Marketing Manager at Maze

Types of UX research

All UX research methods fit into broader UX research techniques that drive different goals, and provide different types of insight. You can skip to chapter seven for a rundown of the top 9 UX research methods , or keep reading for a deep dive on the main types of UX research:

  • Moderated and unmoderated
  • Remote and in-person
  • Generate and evaluate
  • Qualitative and quantitative
  • Behavioral and attitudinal

Where moderated/unmoderated and remote/in-person refer to the way research is conducted , the other types of UX research reflect the type of data they gather.

The most powerful insights come from a mixture of testing types—e.g. attitudinal and behavioral, generative and evaluative, and quantitative and qualitative. You don’t need to run all types of research at all times, but you’ll benefit from gathering multiple types of data throughout different stages of product development.

Moderated research

Moderated research is any research conducted with a facilitator or researcher present. A moderator may observe research sessions and take notes, ask questions, or provide instruction to participants where needed.

Like all research, it’s crucial a moderator doesn’t overly guide participants or influence results. Due to certain types of cognitive biases , people may behave differently while being observed, so researchers often opt for unmoderated methods to avoid results being impacted.

UX research methods for moderated research

  • User interviews to speak directly with your target user face-to-face
  • Focus groups to gather feedback on a variety of topics
  • Moderated usability testing to hear the thought process behind the actions

Unmoderated research

As the name suggests, unmoderated research refers to the lack of a moderator. Often used in tandem with remote research , users complete tasks independently, guided by pre-written instructions.

Unmoderated research is helpful to ensure users are acting entirely of their own volition, and it has a lower cost and quicker turnaround than moderated research—however it does require efficient planning and preparation, to ensure users can navigate the tasks unaided.

UX research methods for unmoderated research

  • Unmoderated usability testing to see how easily users navigate your product
  • Live website testing to witness users interacting with your product in real time
  • Surveys to have users answer specific questions and rate design elements

Remote research

An incredibly flexible approach, remote research is often favored due to its time-to-results and cost savings. Remote research can be moderated or unmoderated, and is conducted using UX research tools which record user behavior, feedback, and screen recordings.

Another key benefit is its reach and accessibility—by moving research to a virtual platform, you can access users from anywhere in the world, and ensure research is inclusive of those with different abilities or requirements, who may otherwise be unable to take part in traditional in-person research.

UX research methods for remote research

  • Usability testing to evaluate how accessible your product is
  • Card sorting to understand how users categorize and group topics
  • Concept testing to assess what ideas users are drawn to
  • Wireframe or prototype testing to invite users to test a rough version of the design

In-person research

Research conducted in-person is typically more expensive, as it may require travel, accommodation, or equipment. Many traditionally in-person research methods can easily be performed remotely, so in-person research is often reserved for if there’s additional needs for accessibility, or if your product requires physical testing, safety considerations or supervision while being tested.

UX research methods for in-person research

  • Guerrilla research to speak to random users and gather feedback
  • User interviews to connect with users and read body language
  • Field studies to gauge how your product fits into a real world environment

Generative research

Generative research provides a deep understanding of your target audience’s motivations, challenges, and behaviors. Broadly speaking, it pinpoints a problem statement, identifies the problem to be solved, and collects enough data to move forward.

It should happen before you even begin designing, as it helps you identify what to build, the types of problems your user is facing, and how you can solve them with your product or service.

UX research methods for generative research

  • Field studies to get familiar with users in their authentic environment
  • User interviews to ask open-ended questions about pain points
  • Diary research to keep a log of users’ behaviors, activities, and beliefs over time
  • Open card sorting to have users define and name their own categories

Evaluative research

Evaluative research focuses on evaluating a product or concept in order to collect data that will improve the solution. Evaluative research usually happens early on and is used in a continuous, iterative way throughout the design process and following launch. You can use this type of UX research to assess an idea, check navigation, or see if your prototype meets your user’s needs.

UX research methods for evaluative research

  • Usability testing to see if your platform is easy and intuitive to use
  • A/B testing two versions of a design to see which one works best
  • Tree testing to assess if your website’s information architecture (IA) makes sense
  • Five-second tests to collect first impressions

Behavioral research

This type of research refers to observation—it’s human nature that sometimes what we say, or what we think we’ll do doesn’t match up to what we actually do in a situation. Behavioral research is about observing how users interact with your product or how they behave in certain situations, without any intervention.

UX research methods for behavioral research

  • Observation in labs or real environments to witness behavior in real time
  • Tree testing to view which paths users take on a website
  • Diary research to see how users interact with your product in real life

Attitudinal research

Attitudinal research is the companion to behavioral research—it’s about what people say, and how they feel. In attitudinal research, you ask users to share their own experiences and opinions; this may be about your product, a concept, or specific design element. With a mix of attitudinal and behavioral research, you can get a broader picture of what your user truly needs.

UX research methods for attitudinal research

  • Focus groups to understand users’ perspectives on your product
  • User interviews to ask people questions about your product directly
  • Surveys to gather insights on user preferences and opinions

Quantitative research

Quantitative and qualitative research methods are two types of research that can be used in unison or separately. Quantitative research comes from data and statistics, and results in numerical data.

It allows you to identify patterns, make predictions, and generalize findings about a target audience or topic. “[At iMSA] We analyze a lot of metrics and specific data like traffic analytics, chatbot feedback, user surveys, user testing, etc. to make decisions,” explains Bertrand. “The convergence of all the data, our user’s needs, governs the choices we make.”

Types of quantitative results you can find through UX research include:

  • Time spent on tasks
  • Net promoter score (NPS)
  • System usability score (SUS)
  • Number of clicks taken to complete a task
  • Preference percentage on A/B tests

UX research methods for quantitative research

  • A/B testing to see which option your users likes best
  • Tree testing to get data on which paths users follow on your website
  • Usability testing to get a score on system usability
  • Heatmaps to spot where users spend most of their session time

Qualitative research

Qualitative research is about understanding the why behind the data. It comes from comments, opinions, and observations—this type of research answers why and how users think or act in a certain way. Qualitative data helps you understand the underlying motivations, thoughts, and attitudes of target users. For this reason, attitudinal research is often qualitative (though not always).

UX research methods for qualitative research

  • Interviews to discover your users’ motivations and frustrations
  • Open question surveys to learn users’ pain points in their own words
  • Focus groups to observe users’ interacting with your product
  • Think aloud usability tests to hear commentary behind each user decision

💡 Product tip:

Maze allows you to record your participants' screen, audio, and video with Clips, so you can collect qualitative and quantitative insights simultaneously.

When should you conduct UX research?

The truth is, you should always be researching. When NASA wants to send a new shuttle into space, they don't build a rocket and launch it right away. They develop a design, test it in simulations and lab environments, and iterate between each stage. Only once they’ve run all the foreseeable scenarios do they put a person on the ship. Why should your product be any different?

With an overwhelming 83% of product professionals surveyed in our 2023 Continuous Research Report believing research should happen at all stages, it’s surprising that just 36% run tests after launch. While time and budget can make continuous research a challenge, testing at different stages gives you access to unique insights about your users and how they interact with your product.

Continuous research at work

That being said, if you can only afford to research a few times throughout the development process , here are some key moments to focus on:

Before developing the product

This is when you need to conduct the most extensive and detailed part of your research. During this phase, you’ll want to conduct generative research to get to know exactly:

  • Who your user is
  • The types of problems they’re facing (and what kind of product they want to solve them)
  • What their expectations on a product or service like yours are
  • What they like or dislike about your competitors
  • Where they currently go to solve the mentioned problems
  • What needs to happen for them to change companies (if they’re using a different product)

You can use a variety of UX research methods like focus groups and surveys to gather insights during this stage.

Remember: This step applies even if your product is already live, if you’re thinking of introducing a new feature. Validate your idea and investigate potential alternatives before you spend time and money developing and designing new functionality.

When you want to validate your decisions

This is the point where you’ll run through a few cycles of researching, building, and iterating, before launching your product. The Maze Product team does this through continuous product discovery, via a dual-track habit:

blue infographic showing discovery and delivery as dual tracks

Conduct research regularly while developing and building your product to see if you’re headed in the right direction. Let the research findings feed your deliverables.

Gather qualitative insights on user sentiment through surveys or focus groups. Test your wireframe or sketches to get quantitative answers in the form of clicks, heatmaps, or SUS. Use card sorting to generate ideas, tree testing to assess IA, or prototype testing to assess the usability of a beta version. The options are endless, so there’s no reason to miss maximizing your research at this stage and gather insights to power product decisions.

To evaluate product accessibility

Your product will be used by a multitude of diverse, unique users. Your research participants should be representative of your real audience, which means including all usage scenarios and user personas. Usability testing is one form of UX research that can be used here to ensure your product works for all its users, regardless of ability or need.

There are many ways to ensure your design is inclusive and accessible , including:

  • Testing alt-texts, screen-reading capabilities, and color combinations
  • Avoiding screen flashes or sudden pop-ups that may be triggering for certain conditions
  • Being intentional in what language and imagery is used

Once your product is live

Research doesn’t end once you push your platform to production. Conduct Live Website Testing to evaluate how well your product is meeting your users' expectations and needs. This type of research invites you to answer the question: did we nail it?

Testing your live website also allows you to see how your users interact with your design in a real environment, so you can identify and solve mistakes fast. Pay close attention to loading times, error messages, and other quantitative data that may indicate bugs. You can also conduct regular sentiment checks by embedding feedback surveys into your product itself, to assess user satisfaction and NPS in a few clicks.

TL;DR: Why, how, and when to conduct UX research

The more you understand your customers, the better you can create products that meet expectations, tailor your strategy to their specific needs, and increase your chances for success. Plus, UX research allows you to create unbiased products that put your customers at the center of your business.

To conduct UX research, you’ll need to mix the stage of your product lifecycle with the right research type and methods. Meaning, while you need to conduct UX research continuously, you should look for different types of insights depending on the development stage you’re at and what your current objective is.

For example, if you want to test your live product, you should conduct a mix of quantitative and qualitative evaluative research. That means you might want to perform:

  • Usability tests
  • Feedback surveys
  • Five-second tests
  • Prototype testing

Now we’ve covered the what and why of UX research, let’s get into the how. Continue to the next chapter to learn how to create a UX research strategy that blows your competitors away.

Frequently asked questions

What are some examples of UX research?

Some examples of UX research include:

  • A/B testing
  • Prototype or wireframe testing
  • Card sorting
  • User interviews
  • Tree testing
  • 5-second testing
  • Usability testing

What are the basics of UX research?

The basics of UX research are simple: you just need a clear goal in mind and a mix of quantitative and qualitative tests. Then, it's a case of:

  • Determining the right testing methods
  • Testing on an audience that’s an accurate representation of your real users
  • Doing continuous product discovery
  • Performing unbiased research to build an unbiased design
  • Iterating and building user-centric products

UX research gets easier when you use a product discovery platform like Maze. This tool allows you to run multiple types of product research such as usability, prototype, card sorting, and wireframe tests—and get answers within hours.

Is UX research hard?

UX research isn’t hard, especially when you use an intuitive tool for product discovery—like Maze. Maze allows you to build tests using its multiple available templates. It also lets you bring your own users or recruit from its panel and creates an automated, ready-to-share metrics report. Maze gives you answers to tests within hours so you can improve your UX based on real user feedback fast.

How to nail your UX research strategy

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UX Management

What is ux management.

User experience (UX) management is the practice of managing user experience design-related activities inside an organization to create growth and good management practices. Typical UX management activities are to define an organization’s UX design language and strategy and manage the work processes around UX design .

You can understand UX management both as a job title (i.e., a UX manager) and an organizational activity . Even when UX is the responsibility of a UX manager, it’s important that the entire organization (and especially senior management) also take an active interest in users and user needs. To practice effective UX management, leaders must ensure the strategic alignment of people and practices all in the interest of the product’s or service’s end users.

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Start to build your own UX management strategy!

Good UX Management Shows in Healthy, Innovative Brands

“According to our study, design-led firms exhibit the following behaviors far more than their non-design-led peers: Consciously put the customer first. Nearly half (46%) of design leaders cited creating an emotional bond with customers as a defining characteristic of an advanced design practice.” — Adobe (Forrester Research 2016)

A core principle of UX management is that an organization must enable and value UX resources, researchers, designers and design leaders. To do well at UX management, your company needs to have this level of organizational maturity so it can maximize its UX return on investment (ROI) and deliver consistently on it. UX ROI can be measured through metrics such as healthy conversion and drop-off rates. A solid understanding of users’ needs therefore should be at the center of all activities. The real value of effective UX management often shows when one considers the cost of UX mis management from such issues as stakeholders’ conflicts of interest and poor alignment between development and user needs. Naturally, a sign of good UX management is that your organization experiences growth.

ux research project management

Good UX management boosts an organization’s innovation by growing a strong UX culture with a focus on user centered design and validation.

Types of UX Management

UX management comprises two dimensions – strategic and tactical. You can be adept at both, at different times.

Strategic –You focus on long-term plans: (e.g.) funding models and UX evangelism (where you promote UX in all dimensions, including aligning UX strategy with organizational goals, to identify your team as a corporate asset). You may also become involved in UX process development, project selection, etc. This is higher-level UX management.

Tactical – Aside from having solid coaching skills and addressing everyday issues, you’re a front-line leader who works directly with UX designers. However many projects your organization handles, you’ll always have one more – you need to manage your team as a collective supply of effort. UX design covers the areas of UI design , usability testing , human factors engineering, among others. Therefore, your skillset should reflect these areas. While it’s unlikely you’ll have all the intimate knowledge your various team members possess, you should still know enough to be able to direct them. Additional areas of focus are that you manage:

Up – Secure your leaders’ help to get resources/support for the team.

Across – Liaise with project managers and others as needs be.

Down – Take on administrative responsibility in regard to Human Resources concerns, training, performance assessment, geographic concerns of having an international team etc.

Besides defining experience strategies and how to deliver these, UX managers are likely to work closely with development and product managers in pursuing strategies. What’s more, they’ll likely need to master tools such as Agile and Lean.

“Management is doing things right; leadership is doing the right things.” —Peter Drucker, Management consultant, educator and author

Learn More about UX Management

Learn how to grow your UX maturity and ROI with our course on UX Management strategy and tactics .

Read a helpful first-hand account focusing on the value of training vis-à-vis UX Management .

An eye-opening first-hand account from a UX designer about transitioning to UX Management .

Invaluable advice on problem areas .

Literature on UX Management

Here’s the entire UX literature on UX Management by the Interaction Design Foundation, collated in one place:

Learn more about UX Management

Take a deep dive into UX Management with our course UX Management: Strategy and Tactics .

What sets top-performing organizations apart? Well, for one thing, it’s no coincidence that they place a focus on understanding and empowering their UX and UI teams . Not only does this drive organic growth through a more optimal user experience, but it also means that the business can benefit from the ROI (Return On Investment) that UX work can deliver. In most organizations, however, you’ll find there is a lack of UX maturity—that is, how embedded UX is within an organization’s culture and work processes. And this occurs even when the decision-makers know that UX is core to business and customer stakeholders! We want to help both you and your wider team create a culture, and design mindset, that can truly reap the benefits of UX work. By learning how to apply key tactics, you’ll be able to ensure that your UX efforts are having maximum impact across the wider business.

In this course, we will explore the ins and outs of UX maturity by looking at the way your organization is structured and developed. We will give you the chance to grasp UX management as not just a people issue but also a design methodology… all so that you can manage UX as a smart leader, and get the very best from the UX professionals you work with . Even if you’re currently a more junior UX, UI or interaction designer, the strategies you will learn in this course will enable you to truly realize the value that your work will provide to your organization.

You will be taught by Frank Spillers, CEO of the award-winning UX firm Experience Dynamics. By taking this course, you’ll leverage his experience from two decades of working with enterprise, midsize and start-up companies across a wide range of industries. Given that, you will be able to learn from, and avoid, the mistakes he’s come across, and apply the best practices he’s developed over time in order to move towards managing your UX team in an optimal way.

The course also includes interviews with experts—including a UX Director, Chief Experience Officer, Product Manager, and User Research Director. These will give you another practical opportunity to learn from people who are highly experienced in managing UX across organizations. All of this means that you will learn how an Outside-In design approach operates, and what it looks and feels like in practice—be it from a product management, executive or stakeholder perspective. Upon completing the course, you will have the knowledge required to avoid unnecessary growing pains, and ultimately accelerate your company’s UX maturity so that you win sooner and enjoy a more consistently high level of performance within the market.

All open-source articles on UX Management

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What Is a UX Researcher? Here’s How to Become a UX Researcher

  • Written by Contributing Writer
  • Updated on May 17, 2023

UX researcher

From televisions and toasters to websites and apps, products succeed when they give users what they need and want, with maximum convenience and ease of use. With the help of user experience (UX) research, product designers and developers have a roadmap for creating products that solve user problems, satisfy unmet needs, and provide enjoyment.

UX researchers collect and analyze the real-world data that guide product design. And today, UX research is one of the most in-demand and lucrative jobs in the information space. In this article, we will discuss a UX researcher’s role and how you can gain UX researcher qualifications through an online UI UX course .

What Is a UX Researcher?

UX research is a place where psychology and technology meet. UX researchers are curious, creative people working with various data collection methods to help product developers learn who their users are and what they want from their products. The user feedback and data they collect and analyze will inform all phases of the design thinking process, helping developers to refine prototypes based on the insights gathered from studying user behaviors and attitudes.

The Importance of a UX Researcher

In a competitive global marketplace, UX researchers are crucial in helping companies deliver new and better products to those who want them. User experience research focuses on discovering and understanding exactly how and why real people use products, so it can help to shape the design process and avoid costly mistakes. Insights from UX research can also play an important role in designing product marketing campaigns that target users’ needs, wants, and “pain points.”

UX research also provides a way for product users to influence the design and development of the products they buy. Their documented experiences and opinions can reveal a product’s design flaws and provide actionable suggestions for improvement. That leads to a better experience for all users.

Also Read: UX Researcher Job Description: Career Guide 2023

What Does a UX Researcher Do?

A UX researcher’s responsibility is to gather as much information as possible about how users interact with products and how they feel about those interactions. UX research methods generally combine various strategies for collecting different types of data, and you can learn these methods through online UX training .

Quantitative Research

Quantitative research collects numerical and statistical data about users’ interactions with a product, such as the length of time spent doing a specific task, the number of users who were able to complete the task, and which features were used or skipped. Quantitative research provides measurable data that can help designers improve upon existing versions of a product and roll out new ones.

Qualitative Research

Qualitative research investigates “soft” factors that emerge from user interactions with a product. That can include behavioral and attitudinal research. Behavioral research focuses on what users do when interacting with a product, such as navigating a web page or setting up a new device. Attitudinal research gathers insights about how users feel about their experiences using a product and which features they like and dislike.

To collect and analyze all possible data about users’ real-world experiences, UX researchers can employ a variety of strategies, such as:

  • Interviews and focus groups with actual product users. Individual user interviews and focus group discussions are conducted in person or online. They provide an open-ended format for users to discuss all aspects of their experience and make recommendations for changes or improvements.
  • Surveys . Questionnaires and surveys can be designed to collect both qualitative and quantitative information about user experiences. They can be repeated to track changes over a product’s life cycle. Surveys can include multiple-choice and open-ended questions to collect both numerical data and information about user attitudes.
  • A/B (split) testing . This strategy presents users with two versions of a product or campaign to see which one a test audience or focus group prefers. That might involve showing each option to a different group or asking one group to choose when presented with two options.
  • Usability research . To conduct usability testing, a researcher observes while users try to complete a specific task with the product, such as navigating a web page or assembling an item. Conducting usability testing can reveal data about how long it takes to do the task, how many steps it involves, and what obstacles users encounter.
  • Logs and diaries . A researcher might ask a select group of users to keep a log or diary of their everyday interactions with the product over weeks or months. Recording all instances of product use can reveal how it is used, when, and who uses it most.

A UX researcher’s role and responsibilities can vary considerably depending on the industry and the demands of individual projects. In general, though, UX researchers can expect to:

  • Work with designers and developers to establish research objectives
  • Develop an overall research strategy for collecting the data needed to achieve those objectives
  • Analyze data from all sources to gain key insights for shaping product development
  • Present research results to stakeholders, including designers, developers, and company decision-makers

Also Read: UX Researcher Salary: Check Out How Experienced and Entry-Level UX Researchers Earn

What Skills Are Required for a Career in UX Research?

UX research requires both technical skills and “soft” skills, such as empathy and creativity. Although the specifics can vary considerably across industries, UX researcher qualifications typically include the following:

  • Communication skills. UX researchers must be able to collaborate with many people in many different environments. They work with company designers and developers to plan and carry out research projects and with research participants and other company stakeholders. They must also be able to present research findings clearly and concisely to company stakeholders ranging from decision-makers to marketers.
  • Understanding of the design process. Although design skills and experience aren’t generally required for a career in UX research, you’ll need to understand the stages of the design process, from idea to finished product. That helps UX researchers create a project that captures the data designers must have to meet the needs and expectations of users.
  • Problem-solving abilities. UX research projects are designed to discover user problems and help designers find solutions. Critical thinking, creativity, and curiosity are key to developing research projects that capture the right data and deliver the insights that shape product development.
  • Analytical thinking for working with data. Along with collecting data, user researchers must also be able to analyze that data and extract the insights that designers and other stakeholders need to create new products and refine existing ones. UX researchers need to be able to synthesize information from diverse sources and present it in easily understandable formats for a diverse group of stakeholders ranging from design teams to company decision-makers.

How To Become a UX Researcher

UX research is a relatively new field that embraces aspects of technology, psychology, and communication, so the paths to a career as a UX researcher can vary considerably. Many UX researcher roles require at least a bachelor’s degree, but that degree can be in fields as diverse as computer science, statistics, psychology, or human-computer interaction, a multidisciplinary field focusing on designing computers for maximum ease of use.

Becoming a UX designer without a degree—or with a degree in a completely unrelated field is also possible. Aspiring UX researchers can build general UX and industry-specific skills through a UI/UX bootcamp that leads to a professional certificate or conduct UX research in their existing jobs. It’s also possible to get experience conducting user research by volunteering for a local business or nonprofit group.

A portfolio that demonstrates hands-on experience can be as effective as a degree in new, technology-driven fields. So once you’ve completed a few projects, creating a user research portfolio that showcases your skills can boost your job search success. Engaging with online UX communities and UX research organizations is also helpful for learning, networking, and building the connections that can help you find work.

Thousands of remote and in-office UX research jobs are listed across the US and the world on major employment listing sites such as Indeed, LinkedIn, and Glassdoor. And many more are posted on industry-specific job boards and websites. Opportunities include mid-level and senior positions requiring considerable experience and advanced skills and numerous entry-level jobs for newcomers to the field. The average UX researcher salary is around $80,000, and the field has a projected job growth of 19 percent by 2027. UX researchers can work in industries of all kinds to plan research projects that yield insights for better product development and user satisfaction.

Companies across all industries rely on UX research to collect user feedback that can improve products, shape marketing campaigns, and produce satisfied consumers. With high salaries and plenty of opportunities for newcomers, user experience research is a fast-growing field that’s accessible to just about anyone with empathy, curiosity, and a knack for working with people and data—and today’s UX UI certification programs , bootcamps, and communities have the resources you need for success as a UX researcher.

You might also like to read:

UX Design Process: Steps, Importance, & Everything You Should to Know

Essential UX Designer Interview Questions and Answers for 2023

Is UX Design a Good Career for You? 2023 Guide

UX Design Examples: Navigating the Creative Spectrum

14 Best Tools for UX Design: Here’s What You Should Try in 2023

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Deck Builders & Contractors in Elektrostal'

Location (1).

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  • Elektrostal', Moscow Oblast, Russia

Featured Reviews for Deck Builders & Contractors in Elektrostal'

What services do deck and patio companies in elektrostal', moscow oblast, russia provide, questions to ask a prospective elektrostal', moscow oblast, russia deck installers and patio builder:, find deck & patio builders near me on houzz, how do i find local decks, patios & outdoor enclosures professional in elektrostal'.

  • Reach out to the pro(s) you want, then share your vision to get the ball rolling.
  • Request and compare quotes, then hire the Decks, Patio & Outdoor Enclosures professional that perfectly fits your project and budget limits.

What services do Decks, Patio & Outdoor Enclosures companies provide in Elektrostal'?

  • Deck Building
  • Deck Lighting Installation
  • Deck Refinishing
  • Deck Staining
  • Deck Waterproofing
  • Gazebo Design & Construction

How many Decks, Patio & Outdoor Enclosures professionals are in Elektrostal'?

What is the best material for decking.

Some of the best decking materials include:

  • Wood: Cedar, redwood, and tropical hardwoods offer a classic look but require regular maintenance.
  • Pressure-Treated Lumber: Affordable pine that resists rot and insects but may need staining.
  • Composite Decking: Low-maintenance blend of wood fibers and recycled plastic, available in various colors.
  • PVC Decking: Synthetic option resistant to stains, scratches, and fading, but can be pricey.
  • Aluminum Decking: Lightweight, durable, rust-resistant, suitable for water areas, but more expensive.
  • Vinyl Decking: Low-maintenance, moisture, and rot-resistant, but quality varies.

Is it better to build a deck or a patio?

It’s better to build a patio when:

  • Privacy is a priority: Patio provides a sense of privacy, especially when enclosed.
  • Budget and low maintenance are the priority: Patios are generally more cost-effective to build and require less maintenance.
  • The ground is flat: For even ground, constructing a patio is easier and more straightforward.

It’s better to build a deck when:

  • Scenic views are desired: Decks offer better views.
  • You are fine with obtaining building permits and inspections: Decks typically require permits and inspections due to their structural impact on the home.
  • The ground is uneven: If your backyard has slopes or uneven terrain, a deck can provide a stable and level outdoor space.

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Russian Company OOO "BETA GIDA"

Brief profile.

active Commercial

Facts to Consider

Negative net assets.

A significant amount of the taxes paid (37.6 mln. RUB.).

The organization holds 1 license.

show 2 more positive facts

Complete Profile

  • 1. General Information
  • 2. Registration in the Russian Federation
  • 3. Company's Activities
  • 4. Legal Address
  • 5. Owners, Founders of the Entity
  • 6. OOO "BETA GIDA" CEO
  • 7. Entities Founded by Company
  • 8. Number of Employees
  • 9. Company Finance
  • 10. Entities related to OOO "BETA GIDA"
  • 11. Timeline of key events
  • 12. Latest Changes in the Unified State Register of Legal Entities (USRLE)

General Information

Full name of the organization: OBSHCHESTVO S OGRANICHENNOI OTVETSTVENNOSTIU "BETA GIDA"

TIN: 5053023219

KPP: 505301001

PSRN: 1025007115870

Location: 144004, Moscow Oblast, Elektrostal, proezd Energetikov, 1A

Line of business: Processing of tea and coffee (OKVED code 10.83)

Organization status: Commercial, active

Form of incorporation: Limited liability companies (code 12300 according to OKOPF)

Registration in the Russian Federation

The tax authority where the legal entity is registered: Mezhraionnaia inspektsiia Federalnoi nalogovoi sluzhby №6 po Moskovskoi oblasti (inspection code – 5031). The tax authority before 08/23/2021 – Inspektsiia Federalnoi nalogovoi sluzhby po g.Elektrostali Moskovskoi oblasti (code 5053).

Registration with the Pension Fund: registration number 060055020449 dated 1 February 2013.

Registration with the Social Insurance Fund: registration number 501900224550191 dated 19 June 2001.

Company's Activities

The main activity of the organization is Processing of tea and coffee (OKVED code 10.83).

Additionally, the organization listed the following activities:

OOO "BETA GIDA" holds license entitling to carry out the following activities:

The organization is included in the Roskomnadzor registry as a personal data processing operator .

Legal Address

OOO "BETA GIDA" is registered at 144004, Moscow Oblast, Elektrostal, proezd Energetikov, 1A. ( show on a map )

Also at this address is branch of OOO "CHAMPION FUD" (FILIAL "CHAMPION FUD ELEKTROSTAL").

Owners, Founders of the Entity

The founders of OOO "BETA GIDA" are

OOO "BETA GIDA" CEO

The head of the organization (a person who has the right to act on behalf of a legal entity without a power of attorney) since 9 November 2016 is general manager Avdzhy Ozench (TIN: 505312904050).

Entities Founded by Company

OOO "BETA GIDA" is not listed as a founder in any Russian legal entities.

Number of Employees

In 2022, the average number of employees of OOO "BETA GIDA" was 120 people. This is 35 people more than in 2021.

Company Finance

The Authorized capital of OOO "BETA GIDA" is 123 thousand RUB. This is significantly higher than the minimum authorized capital established by law for LTD (10 thousand RUB).

In 2022, the organization received the revenue of 1.1 billion RUB, which is 385 million RUB, or by 57.8 %, more than a year ago.

As of December 31, 2022, the organization's total assets were 1.2 billion RUB This is 93.5 million RUB (by 8.6 %) more than a year earlier.

The OOO "BETA GIDA"’s operation in 2022 resulted in the profit of 67.7 million RUB. This is by 95.2 times more than in 2021.

The organization is not subject to special taxation regimes (operates under a common regime).

The organization is listed in the small businesses registry. In accordance with the legislation of the Russian Federation, organizations with the annual revenue of up to 800 mln RUB and up to 100 employees fall into the small business category.

Information about the taxes and fees paid by the organization for 2022

The organization had no tax arrears as of 10/01/2023.

Entities related to OOO "BETA GIDA"

Based on the data from the Unified State Register of Legal Entities, the following legal entities and people are directly or indirectly related to the organization.

Timeline of key events

  • Information about the founder was entered – Ugur Beshir .
  • Information about the founder was entered – Ugur Dzhelal .
  • Information about the founder was entered – Ugur Ekrem .

Latest Changes in the Unified State Register of Legal Entities (USRLE)

  • 11/16/2022 . Submission of information about the registration of an individual at the place of residence.
  • 08/23/2021 . Entering information about accounting with the tax authority.
  • 03/11/2021 . State registration of changes made to the constituent documents of a legal entity related to changes in information about a legal entity contained in the Unified State Register of Legal Entities, based on an application.
  • 06/04/2019 . Submission of information on the issuance or replacement of documents proving the identity of a citizen of the Russian Federation on the territory of the Russian Federation.
  • 04/07/2018 . Submission of information on the issuance or replacement of documents proving the identity of a citizen of the Russian Federation on the territory of the Russian Federation.
  • 11/10/2016 . Entering information about registration in the Pension Fund of the Russian Federation.
  • 11/09/2016 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
  • 05/17/2016 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
  • 12/10/2015 . State registration of changes made to the constituent documents of a legal entity related to changes in information about a legal entity contained in the Unified State Register of Legal Entities, based on an application.
  • 06/26/2015 . Representation by the licensing authority of information about the grant of a license.

* The date of change in the Unified State Register of Legal Entities is shown (may be different from the actual date).

The data presented on this page have been obtained from official sources: the Unified State Register of Legal Entities (USRLE), the State Information Resource for Financial Statements, the website of the Federal Tax Service (FTS), the Ministry of Finance and the Federal State Statistics Service.

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  20. Design-Build Contractors & Firms in Elektrostal'

    Search 800 Elektrostal' design-build contractors & firms to find the best design-build contractor for your project. See the top reviewed local design-build contractors in Elektrostal', Moscow Oblast, Russia on Houzz.

  21. New & Custom Home Builders in Elektrostal'

    House builders are responsible for ensuring that the project sticks as closely as possible to the specified timetable, particularly in the event of change orders. Custom local home builders in Elektrostal', Moscow Oblast, Russia also need interpersonal skills to deal with clients of all types, soothe frazzled nerves, negotiate conflicts and ...

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    Search 103 Elektrostal' deck builders & contractors to find the best deck or patio builder for your project. See the top reviewed local deck & patio builders in Elektrostal', Moscow Oblast, Russia on Houzz.

  23. OOO "BETA GIDA": owners, founders, management, details ...

    The net assets of OOO "BETA GIDA" as of 12/31/2022 were negative, minus 578 million RUB. The OOO "BETA GIDA"'s operation in 2022 resulted in the profit of 67.7 million RUB. This is by 95.2 times more than in 2021. The organization is not subject to special taxation regimes (operates under a common regime).