review websites apps and software

The 25 Best Review Platforms

Definition | Benefits of Reviews | Best Platforms |

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service.

Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review platforms for businesses.

What is a review platform?

A review platform is a site which collects user reviews of products and services and then displays them according to various filters such as star rating.

The purpose of the review platform is to highlight the experience of customers who have had hands-on experience with the product or service. Since it’s not always easy to take a company’s word about its products or services at face value, many consumers like to browse through user reviews before they part with their cash.

The review platform is, as such, an essential tool for both business owners and customers. It can make or break a company’s reputation and credibility, so it’s in the interest of business owners to ensure they provide a five-star service to their clientele.

While reviews aren’t everything, it’s hard to uphold a positive online reputation without them. Even if the reviews for the company aren’t 100% positive, more reviews inevitably leads to more exposure and increased visibility. This usually results in customer interest, which can usually be converted into sales.

What are the benefits of having customer reviews?

Customer reviews should form an integral part of your marketing efforts if you’re a business owner. If you neglect them, they can tear your business down by tarnishing your reputation, but if you nurture them they can skyrocket your sales and propel you to further growth and success.

1. Easier purchasing decision 

If you want to secure more sales, putting more time and effort into your marketing strategy seems like a wise course of action.

Yet, you don’t necessarily need to spend a lot of money or even that much time.

How is that possible?

Well, let’s just say that the user review should be seen as a powerful (and free) marketing tool that you should take advantage of.

The magic phrase here is social proof.

Reviews provide your product or service with a legitimacy that you won’t find anywhere else. That’s because the words come from your customer base.

This social proof can ease a customer’s concerns about the product on offer and perhaps even convince them to make the decision to purchase .

2. Better clickthrough rates 

As a business, you want your customers to not just show interest in what you have to offer but to make purchases.

After all, without sales, all the interest in the world won’t mean anything for your financial goals.

To improve clickthrough rates, star ratings are something you need to pay attention to.

While there are ways of using negative reviews in your favor, it goes without saying that glowing four, and five-star reviews are best.

These four and five star reviews will most likely boost your clickthrough rates, as customers will have a much easier time parting with their cash if they perceive the product as well-rated.

It’s much harder to convince someone to invest in a two-star product than a four-star one, so you should do your best to keep customers happy so you can shoot for the stars.

3. Trustworthiness

Businesses sometimes have a bad reputation.

Due to the amount of misleading marketing out there, and the number of cutthroat entrepreneurs who care about nothing other than sales, it makes sense that the average customer is reluctant to trust a company’s words.

That isn’t to say you can’t have an effect with your words; it just means that your words have more power if your customer base backs them up .

You could claim that your product is the best in its category and even have third-party testing to back up your claims, but if a few hundred people have bad things to say about it, then your sales will likely suffer.

You need to foster customer trust and loyalty by proving that you are sincere and responsive to customer feedback.  

4. Provides Useful Feedback

Without customer feedback, how can you improve upon the products/services you offer?

Reviews are essential for the improvement process, since they give you invaluable information that – if used correctly – can help you increase customer satisfaction going forward.

While it isn’t always easy to hear, negative feedback and criticism from customers are very useful.

Because it shows you if your product has any clear flaws or issues that need to be addressed. It’s very challenging to climb the rankings and get flawless star ratings if a lot of customers have drawn attention to the same problem.

As such, feedback, regardless of whether it is positive or negative, is essential for any business to grow.

What are the best review platforms? 

We’ve gathered together 25 of the best review platforms, so you know exactly where to go for real product feedback whether you’re a customer or a business owner.

These platforms all do a great job at presenting the user reviews in a way that’s easy to understand, and easy for you to browse according to various filters so you can quickly find the information you need to make a purchase decision or find out what customers are saying about your business.

1. Trustindex 

Trustindex is used by more than 20,000 businesses, as a platform to display customer reviews and increase sales.

If you’re having trouble finding the best way to proudly show off your five-star reviews and recommendations, then you needn’t look further. Trustindex offers a wide variety of widgets for popular review platforms such as Google, Amazon, and Yelp to help you boost your SEO ranking and customer trust.

2. TripAdvisor 

TripAdvisor is a review platform that focuses on the travel and leisure industry.

It’s ideal for holidaymakers and businesses in the tourism and hospitality sectors, looking to improve the overall customer experience.

The huge review platform receives an estimated 390 million unique monthly visits across its 49 sites, from customers and business owners from all over the world.

3. Google My Business

Google My Business is a service that allows customers to check out local business ratings, and business owners to manage their online reputation and visibility.

It’s an essential tool for business owners as it allows them to be found online and locally, especially if they focus on boosting their local SEO.

Given that most consumers use Google on a regular basis, it’s a great platform to leverage for visibility and for customers it’s easy to find out information about a business quickly.

4. Facebook

Facebook is first and foremost a social media platform facilitating social connections and conversation, but it is also widely used as a review platform.

If you set up a business page on Facebook, you can reach a lot of potential customers through the ‘shares’ and ‘likes’ you collect.

It’s currently estimated that there are around 2.89 billion active monthly users on Facebook, so this should dispel any doubts about the visibility you can achieve with Facebook reviews.

Amazon is one of the largest online retailers, stocking products from thousands of companies all over the world.

That makes it an excellent review aggregator, and a great website to visit to get an idea about a product or service from the customers themselves.

With an estimated 2.45 billion average monthly visits this year, you can’t argue with the importance of a site like Amazon for customer reviews.

Yelp is all about crowd-sourced business reviews, covering everything from dentists to hair salons.

As such, it’s a great review platform for service-based businesses and for consumers looking for the best price/quality nearby.

Yelp brings in around 178 million unique visitors every month.

7. Better Business Bureau

The Better Business Bureau, or BBB, is all about fostering customer trust by revealing what a business is really like.

This review platform is for discerning customers looking for a reliable company, and for business owners it’s an important platform to come across well on.

The BBB receives around 7 million monthly visitors every month.

8. Foursquare City Guide

Foursquare City Guide, as you might have guessed from the name, provides reviews about businesses locally in your city.

The app will give users personalized recommendations based on their preferences, so as a business owner you want to be one of the first local businesses to pop up for customers.

The platform receives around 3 billion global visits each month.

9. Yellowpages

Yellowpages is perhaps best known as the large catalogue which you turn to whenever you need to find a local business.

Through the review platform’s website, customers can write reviews and browse existing reviews to inform their purchase decisions.

Yellowpages has on average 60 million monthly visitors.

10. Trustpilot

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.

It’s a dedicated review platform that covers a variety of niches from health and fitness to clothing and even travel insurance.

As such, it’s a good website to rank well on if you have a niche business.

If you are looking for good Trustpilot alternatives read our article.

Angi, formerly Angie’s List, is an online directory which provides crowd-sourced reviews for contractors and businesses in your area.

As such, it’s a good review platform to perform well on if you’re an independent contractor or if you run a small local business.

The website receives around 10-11 million monthly visits.

12. Glassdoor

Glassdoor is the go-to website for finding information about businesses and what they are like to work for.

As such, it’s an important website for hiring future employees or for job seekers trying to secure their next position.

If you treat your employees well, you can rank highly on Glassdoor and boost your online reputation. There are around 67 million unique monthly viewers.

13. Choice Reviews

Choice Reviews is part of the Association of College and Research Libraries and gives users access to hundreds of thousands of academic reviews.

As such, if you’re in the education niche, supplying academic textbooks and the like, then you’ll want to make sure you rank highly on the website.

Which? is a UK-based website and magazine which is all about promoting consumer choice.

The brand presents various options to its customers based on reviews and ratings as well as in-house testing, so it’s a great website to be featured on.

15. ConsumerReports

Consumer Reports, formerly Consumers Union, is a nonprofit based in the US which serves the consumer through independent product testing.

The review platform conducts its own through research and testing to put products through their paces and provide customers with a detailed assessment.

The website targets every type of product from fridges to exercise bikes, and has an estimated average of 13 million unique monthly visitors.

16. Consumer Affairs

Consumer Affairs is a website built on the idea that ‘knowledge is power’.

As such, it’s a website that promotes transparency and seeks to get to the bottom of company’s claims about their products and services.

Covering an extensive list of business types and services, from insurance to movers, it’s a go-to review platform for many customers. It draws in on average around 4 million unique monthly visitors.

17. Citysearch

Citysearch is an online city guide that can provide holidaymakers and tourists with all the information they need to know about business in various niches in their destination.

For example, if you’re heading to Chicago and you want some pizza restaurant recommendations, you can use Citysearch to see the options along with user reviews and ratings.

It is considered to be one of the most popular local city guides in the US, helping around 11 million customers a month to reach a purchase decision.

18. Yahoo! Local Listings

While Google My Business is one of the most popular local business listing platforms, Yahoo! has its own rival service called Local Listings.

With this service, you can claim your business listing online and manage it to make it possible for customers to find you locally.

It’s a good platform to boost your local visibility, as on average Yahoo! receives 200 million unique monthly visitors.

19. Influenster

A review platform for influencing purchase decisions, Influenster aims to show customers reviews from ‘people just like you’.

The platform relies on modern metrics such as social media analytics to assess a product’s popularity across social media.

As such, it’s a good website for the young, modern consumer. It has around 2.5 million monthly unique visitors.

20. G2 

Not all products are physical, these days there’s a huge demand and market for software.

G2 is one of the best websites to head to for detailed reviews on software options, so if you’re a tech company or startup it’s a good website to rank well on.

There are around 5 million monthly visitors to the website.

21. TrustRadius

TrustRadius is another software reviews platform, so again, if you’re a tech company selling digital property to other businesses then it’s worth checking the site out.

There are around 1 million monthly visitors, which may not seem like much, but considering it’s a specific niche it’s a large audience for software companies.

22. Manta Business Reviews

Manta Business Reviews provides reviews for around 35 million businesses.

You can claim your business listing on the website to boost your visibility, and tap into the pool of customers that regularly use the website.

23. GoodFirms

GoodFirms provides reviews for service-based companies and software products.

If you work for, or run, a B2B (Business to Business) tech company then GoodFirms is a website you’ll want to look into.

The website receives around 700,000 monthly visitors.

24. HubSpot App Marketplace

HubSpot is a popular online marketing company, but it’s the App Marketplace we’re interested in for customer reviews.

Through the website, you can find out what customers have to say about your app or about an app you’re looking to invest in for your business.

It’s a reliable website that can help inform your app purchase decisions.

25. Capterra

Capterra is a well-respected website that brings software reviews to the masses. It refers to itself as the ‘world’s leading software reviews and selection platform’ which means it has a lot of clout in the software industry and it’s an invaluable resource to businesses in the niche.

As such, it’s an excellent review platform to aim for if you sell software to businesses or directly to consumers.

Related posts

10 Best Review Apps for 2024

Customer reviews are a valuable asset to your business — the good and the bad. From improving your sales processes to using positive reviews for peer-driven marketing, customer reviews are your golden ticket.

The key to making the most of your customer feedback? Collecting and managing it, and the best way to do so is with customer and product review apps. Today we’re talking all things review software, from the best review apps to use to FAQs. Keep reading to learn more:

Table of Contents

Benefits of using customer review apps, 10 best review apps, review app faqs for businesses.

During the buying process, one of the first places a customer turns to when stuck between two purchase options is the customer reviews. Customer reviews offer unfiltered, honest feedback about a product or company that can make or break a prospective purchase.

That said, customer reviews do more than just help people make buying decisions — they also help businesses boost credibility and encourage more sales.

Take a look below at some of the key benefits of using customer review apps for business:

• Increase credibility and transparency: When businesses show off reviews (positive or negative), they show consumers they’re transparent about past customer and client experiences. In turn, this can boost credibility and trustworthiness.
• Provide social proof: Another benefit of customer reviews is that they offer social proof , allowing prospective customers to read what their peers have to say about a product or service.
• Improve customer service: Customer reviews often include descriptions of people’s experiences with your company. These experiences offer valuable insights into how your brand can further improve its products, services, and overall customer service efforts. 
• Drive better search rankings: Online reviews play a prominent role in local search results and can even help your site rank higher when they include keywords or phrases.
• Offer free marketing: Arguably the best benefit of customer reviews is that they’re free marketing for your business. Positive customer reviews are a peer-driven marketing tool that can help you attract even more positive reviews and customers.

Ready to start your search for the best review app for your business? Keep reading for a brief rundown of 10 of the best review apps.

Price: Starting at $9.99/month (Free trial available)

Key Features:

• Can be used directly in Shopify admin
• Syncs reviews to Google Search & Shopping, Meta Shops, and more
• Customized emails and review forms

2. Judge.me

Price: Starting at $15/month (Free plan available)

• Works with Google Shopping Feed, Facebook, X (Twitter), rich snippets, and more
• Unlimited review requests
• Custom forms and cross-shop syndication

Key Features:  

• Photo and video review capabilities
• Integrations with Shopify, Google, Facebook, and Instagram
• Customizable email templates

4. Fera Product Reviews

Price: Starting at $9/month (Free plan available)

• Customizable product review widget styles
• Automatic post-purchase review request emails
• Sync reviews from Amazon, Google, Etsy, and more

5. Stamped Product Reviews

Price: Starting at $23/month (Free plan available)

• Artificial intelligence (AI) sentiment analysis
• Photo and video reviews
• Search Rich Snippets for SEO

Price: Starting at $19/month (Free plan available)

• Customizable review widgets to match your brand’s unique theme and aesthetic
• Integrates with Google Shopping, Klaviyo, Rebuy, and more
• Automated review collection

• Highlight product reviews throughout your site
• Automated and customizable review request emails
• Import reviews from Amazon and AliExpress

Price: Starting at $29.99/month (Free plan available)

• Visitor Replays, which record visitor actions like clicks and scrolls
• Works with Facebook Messenger & Pixel, and Instagram
• Email and push marketing tools

9. Ali Reviews

Price: Starting at $9.90/month (Free plan available)

• Unlimited automated review requests via email and SMS
• User-friendly interface and customization options

10. LAI Product Reviews

Price: Starting at $4.95/month (Free plan available)

• Pin, hide, and group reviews with customization features
• Customizable widgets to match your brand’s unique aesthetic
• Import reviews from multiple different sources

Before we go, check out some additional review app FAQs to help you start using product review software in your business strategy. 

How do I choose the best review app for my business?

Below are some items to consider when browsing the best review apps for one that fits your business:

• Your business needs: When choosing a review app for your business, identify your business needs and keep them top-of-mind so you can choose an app that meets those needs.
• Integrations : If you use other apps to manage your business efforts and monitor campaigns, you’ll want to choose a review app that integrates with them.
• Pricing: Keep in mind your budget when looking for customer review apps and ensure you’re choosing one that’s within your budget and/or offers the features you need for an affordable price.
• Review capabilities: If you’re a product-based business, giving customers the capability to leave video or photo reviews can be incredibly helpful. When browsing review software, look at each platform’s review capabilities.

How do I use customer brand review apps in my business strategy?

Customer review apps can be integrated into your business strategy at a few different points in your sales process and overall marketing process:

• Prospecting: Display positive customer reviews throughout your website and marketing campaigns to help prospective customers learn more about your business , products, and services during the preliminary phase of your sales process.
• Post-purchase/project: Encourage customers to leave a review after purchasing your product or receiving a service from you.
• Customer service: Put customer feedback to good use by implementing it into your business strategy to further improve your customer service efforts and buying process for customers.

How can I increase my reviews?

Asking for customers to leave a review for your business is a great way to earn more reviews. Additionally, you can display those positive reviews on your website and other marketing material to encourage other people to leave reviews.

How do I get better reviews?

The most surefire way to earn positive reviews for your business is to consistently offer quality services, products, and customer support. Positive buying experiences stick with customers, and when you provide them with that, they’ll be more inclined to leave a review and tell others about it.

So, how do you provide a positive customer experience? Start with following some of these tips:

• Listen to customer feedback (good and bad)
• Be transparent with customers and encourage feedback
• Offer prompt and helpful customer service
• Create a sales process that’s easy to navigate

Identify your customers’ needs with Nutshell CRM

Offering great customer experiences starts with understanding your audience’s unique needs, and the best way to do that is to get a customer relationship management (CRM) platform that helps you collect and organize customer data.

Nutshell is an all-in-one CRM that houses the most important CRM features you need without the hassle of complex software. Easy to navigate and home to dozens of software integrations like Shopify and Zapier, Nutshell is your perfect partner for quality customer experiences that result in positive reviews for you. Get started with Nutshell today by starting a 14-day free trial !

Fill in the missing pieces of your tech stack with Nutshell integrations

Explore our current integrations and upcoming tools that will help you get even more out of Nutshell.

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5 Best Software Review Sites You Need to Be On

Published: September 05, 2024

Would you make a major purchase without first checking the reviews? In today’s digital age, visiting review sites has become a natural part of our buying process. Reviews give us insight into the quality and reliability of a product based on the experiences of others, which allows us to make more informed buying decisions. We navigate to review sites in hopes of finding transparent feedback that will help lead us to a satisfying purchase.

Whether I’m shopping for a new office chair or booking a hotel, I always check the reviews prior to completing a purchase. My buying journey for software was no exception. When it came time for me to find an NPS survey vendor for my company, I naturally set out to research software options and read the reviews.

If you also check reviews prior to purchasing, you’re in good company. According to TrustPilot, 89% of global consumers check online reviews as part of their online buying journey. And in the software industry specifically, 86% of buyers say reviews are important or very important to evaluate software before making a purchase.

So, which review sites are the best, and are they really all that different from each other? I’ve compiled a list of some of the top SaaS review sites as of 2024 (and a few non-SaaS ones as well). We’ll look at what each review site offers and what makes them stand out. In this article we’ll cover:

Table of Contents

What Is a Software Review Site?

The benefits of software review sites, what are the best review sites for saas tools, my favorite consumer review sites, summing up my favorite review sites.

A software review site is a website that collects and publishes unbiased reviews for software vendors. Users can search for a company or software solution and find things like product comparisons, pricing information, key features, experience with onboarding and support, and more.

Purchasing a new software tool is a major decision, and reviews play a critical role in the buying journey. In fact, the majority of software buyers will read up to 10 reviews before making a decision, and qualitative commentary is the most important factor in the review.

Free Review Response Templates

20 prompts to help you respond to customer complaints and comments.

• Positive Reviews
• Negative Reviews
• Mixed Reviews
• False/Slanderous Reviews

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Gain First-Hand Insight

Using a software review site in your buying process allows you to gain first-hand insight into what it’s like to use a product or service. One of the biggest benefits of reviews is that you’re hearing directly from the users of the software, without any marketing or fluff in between.

Prioritize Your Criteria

Many software review sites organize their results into buying-centric categories such as the tools’ ease of use, overall pros and cons, user satisfaction, and available integrations. This allows you to easily search for the information you’re looking for about a product, and makes prioritizing your own criteria around the software much easier. Looking for a certain integration? Have a concern about whether a certain feature is robust enough for your needs? This is where you can find out.

Product Comparisons

Software review sites often offer great side-by-side product comparisons, which I recommend taking advantage of. Sometimes, all you need to see is a grid that clearly shows features and specs for two different products. Suddenly it’s a whole lot easier to make an informed decision.

Here are my top five software review sites and why I think they’re worth visiting.

The Best Review Management Software to Boost Your Business in 2024

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How to Delete Google Reviews (& What to Do If You Can't)

33 Customer Review Sites for Collecting Business & Product Reviews

Why Paying for Google Reviews Is a No-Go (+ What To Do Instead)

Google Review Link: How to Generate One and Share

How to Turn Off Reviews on Facebook

Use these free prompts to respond to reviews faster and easier.

Service Hub provides everything you need to delight and retain customers while supporting the success of your whole front office

• 10 Best Software Review Sites

TrustRadius

Gartner peer insights.

• SoftwareAdvice
• Software Reviews

OMR Reviews

• 8 Best B2B Services review sites
• State of B2B Software Reviews 2023 Survey
• State of B2C Online Reviews 2023 Survey
• Online Reviews in B2B vs. B2C
• 65 Online Review Stats
• Marketplace
• Why Software Reviews Matter In B2B SaaS
• Online Reviews Strategy
• How To Generate Online Reviews: Tactics
• How to Get Reviews in B2B SaaS: Examples
• 30 Best Software Review Request Templates
• How to Respond to Reviews
• How to Leverage Online Reviews in B2B Marketing and Sales
• How to Measure the Impact and ROI of Online Reviews
• Guide to App Marketplaces and Reviews
• How to Read Reviews Like a Pro

10 Best Software Review Sites [2024]

The number of reviews isn’t the only thing that matters for software review sites. 

While the number of reviews is an imperfect metric for a review site, it can serve as a starting point to understand where software reviewers are writing reviews. Also, Google highly values user-generated content, so a high quantity of it on a site tends to be rewarded in search results. 

Some review sites, like TrustRadius and PeerSpot, prioritize quality over quantity. They aim for longer-form reviews: TrustRadius averages 400 words per review,  and  PeerSpot  averages 600 words per review.

Here’s a site-by-site overview of the top 10 software review sites for B2B.

Founded (year):  2012

Origin story:  G2 (formerly G2 Crowd) is on a mission to consumerize business software reviews. They started by asking the question, “ Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software? ”

Overview:  In 2014, G2 raised a seed round of funding to become “Yelp for Software” – the  80-second explainer video  created at that time still does an excellent job of explaining why review sites like G2 matter for B2B software buyers and sellers. G2 positions itself as the solution to the problem of purchasing decisions being overly reliant on analyst recommendations. Today, it is a leading site for software reviews. 

Ideal for:  SaaS vendors in any category.

Categories (Number Of):  There are more than  1,760 categories . To review all current categories, see the  G2 categories pages . 

Reviews (Number Of) : 2,454,600+ reviews on G2, as of January 2024, per G2’s homepage.

Products Listed (Number Of):  150,000+ products and services listed  (as per G2’s  Q4 2023 State of Software report .)

Visitors (Number Of):  80 million+ software buyers per year (as per G2’s Q4 2023 State of Software report.)

Default method for review sorting:  Unlike the Google-inspired auction sorting of some other review sites, G2 is proud that its default sort is by the “G2 score”, which considers the best reviews based on its score algorithm. The G2 score includes recency of the review, amount of feedback provided in the review, attribution (i.e. whether the reviewer kept their name and company public), whether the reviewer is a current user of the solution (i.e. included a screenshot), and community engagement with the review.

Methodology:  G2 Research Methodology covers G2’s scoring methodology, categorizations, and other topics.

Review length:  Like other review sites, G2 tries to strike the right balance in review length, short enough to generate high volumes of reviews but long enough to provide more information than a testimonial. Their average review length is undisclosed.

Reviews as a Service (RaaS) option:  G2 offers G2 Managed Review Campaign w/Gift Cards to customers with a paid account. Gift card budgets range from $500 to $1,000, depending on your chosen plan.

Monetization Methods:  G2 monetizes its offering by selling buyer intent  data to listed vendors (among a few other offerings). 

About:   about G2  page

FAQs:   G2 FAQs ,  G2 Community Guidelines

Blog:  G2 blog

Wayback Look :  G2’s website in Nov 2012 .

Extra Info:  Since 2017, G2 has partnered with LinkedIn, enabling visitors to filter reviews based on their first-tier LinkedIn contacts to see what their most trusted peers say about the software.

If you’re like me and you’ve ever wondered what’s with the name (G2), apparently it’s inspired by US army staff categories, in which G-2 refers to intelligence staff (whereas G-1 is for personnel, G-3 for operations, etc.). 

Vendor example:  HubSpot (an All-In-One Platform For Marketing, Sales, and Customer Service) is a master of leveraging reviews. Across the web, HubSpot boosts its online reputation with reviews and many awards from its reviews. 

G2 plays a central role in this for HubSpot.  HubSpot’s many achievements on G2 include leading dozens of categories across HubSpot’s four product lines (Marketing Hub, Sales Hub, CMS Hub, and Service Hub) and being named #2 Best Global Seller for 2021 in the G2 Best of Software Awards. HubSpot is the lead G2 customer success story featured prominently on G2’s homepage (see image).

HubSpot uses G2 badges as social proof across the HubSpot site, as seen in this example on the HubSpot Marketing Hub page.

Given G2’s position in the market, many other software vendors leverage G2 reviews. 

Here’s one more example: 

• Leadfeeder  (B2B website visitor tracking tool) uses G2 badges in the hero section on their homepage to support their call-to-action (“Show me my leads,” which leads to a 14-day free trial).

Gartner Digital Markets: Capterra, GetApp, and SoftwareAdvice

Founded (year):  2018

Origin story:  Formed in 2018 (at least that’s the first recording of the Gartner Digital Markets site on Wayback Machine ), Gartner Digital Markets is now a well-established trio of B2B software review sites under one umbrella, “Gartner Digital Markets.” Gartner’s “historical  position as a trusted technology consultant and advisor ” served as a foundation to create Gartner Digital Markets by acquiring Capterra, GetApp, and Software Advice.

Overview: Gartner Digital Markets has three software review site brands: Capterra, GetApp, and Software Advice. These software review sites have enabled Gartner to strengthen its position in the market as a trusted source of information for buyers. Gartner said, “ By acquiring Capterra, GetApp and Software Advice , we now equip the millions of buyers who visit these sites every month with the unbiased information they need to make great purchasing decisions.”

Ideal for:  Small and medium businesses.

Categories (Number Of):  1,100 distinct software categories

Reviews (Number Of):  2,000,000+ as of January 2024.

Products Listed (Number Of):   50,000+  as of  January 2024 .

Visitors (Number Of):  9M+ monthly visits: 5.1M on Capterra (56%), 2.5M on Software Advice (28%), and 1.4M GetApp (16%).

Default method for review sorting:  Reviews impact organic vendor listing ranks, listed below the paid vendor listings, much like Google’s search engine results page (with paid ad results showing first and then ranked organic results).

Methodology:  See the  Gartner Digital Markets Research Reports page , which has the methodologies of each of their review sites. 

Review length:  Gartner Digital Market reviews tend to be shorter-form, testimonial-like in their length (and a review on one Gartner Digital Market review site is listed on all three of their review sites). 

Reviews as a Service (RaaS) option:   In an effort mutually beneficial to Gartner Digital Markets and its listed vendors,  they offer gift cards to incentivize reviewers if you use their free Reviews as a Service (RaaS) . 

Monetization Methods:   Gartner Digital Markets offers a pay-per-click model for all three sites and a pay-per-lead model in some cases (depending on the category and website (Software Advice). They are also offering buyer intent content solutions (such as competitive comparison reports and review reports).

About:   About Gartner Digital Markets

Blog:  Gartner Digital Markets Insights  page

Wayback Look:  Here’s a look at  Gartner Digital Market’s website in Nov 2018  (the earliest site recording).

Extra Info:  See the  Gartner Digital Markets Research Calendar  for important information on when they announce their award winners – Capterra Shortlists, Software Advice FrontRunners, and GetApp Category Leaders.

Vendor example:  Favro (Project Collaboration Software) Founder & CEO Patric Palm made a LinkedIn post on his company page about Favro earning badges on each of the Gartner Digital Markets review sites. 

Founded (year):  1999

Origin story:  Capterra has a particularly interesting history with reviews. When it started in 1999, it was an online business directory for software (you can  see what this looked like  back in its early years). Then in 2007, the question arose of whether to add user reviews to the site –  one founder was for adding user reviews, and the other was against  it. The way the story goes, buyers on Capterra wanted user reviews, but many vendors did not. Reviews was the most popular feature request made by buyers to Capterra. But when Capterra surveyed their 1,000 paying vendors, half of them were worried about negative reviews. There was concern that negative reviews would turn away sellers from using Capterra. If Capterra were to add user reviews, they would ask reviewers to provide pros and cons for balanced reviews and prohibit anonymous reviews* to avoid fake reviews. After a debate that lasted three months, they ultimately decided to add user reviews to the site, and the rest is history ( Gartner acquired Capterra for $206.2 million in 2015 ).

*Capterra permits anonymous reviews in a sense. Reviewers can post reviews anonymously, but for the review to be published, they must submit information on who they are to Capterra for verification to avoid fake reviews. This approach to anonymously is standard practice for B2B software review sites. 

Overview:   In their words:  “Capterra supports business buyers who seek to help their organization grow but have limited time to become technology experts . Capterra provides visitors with a comprehensive view of the software market to quickly assess the solutions that are best suited for their personalized needs.”

Ideal for:   Small-business buyers seeking software solutions in specific categories.

Categories (Number Of):   800+ categories

Reviews (Number Of): 2,000,000+ * (*A review on Gartner Digital Markets (GDM) site applies across all three of their sites: Capterra, Software Advice, and GetApp. Therefore, the review count for each site is the same for each site.)

Products Listed (Number Of):   50,000+

Visitors (Number Of):   5.1M on Capterra (56% of Gartner Digital Markets visitors)

Default method for review sorting:  The default listing is Sponsored Vendors. Vendors bid for listing placement on Capterra category pages. This option sorts the directory by those bids, highest to lowest. Vendors who bid for placement have an orange “Visit Website” button on their listing. Below the lowest bidder is the non-bidding vendors. You can tell which listings are non-bidding by the call to action button: the blue buttons lead a visitor onsite to the vendor’s Capterra profile page. After all sponsored vendors, non-bidding vendors are ranked from most reviews to least reviews. The alternative ranking option is Highest Rated. 

On product pages,  Reviews are by default sorted by Most Helpful to software buyers, driven by their proprietary algorithm . 

Methodology:   See the  methodology for the Capterra Shortlist awards .

Review length:   Capterra reviews tend to be shorter-form, testimonial-like in length (and a review on one Gartner Digital Market review site is listed on all three of their review sites). 

Reviews as a Service (RaaS) option:   In an effort mutually beneficial to Gartner Digital Markets and its listed vendors, they offer gift cards to incentivize reviewers if you use their free Reviews as a Service (RaaS) . 

Monetization Methods:  Capterra’s core monetization model is pay-per-click, like Google search ads. Vendors bid in an auction to rank higher on category pages to get more clicks to their landing page (as well as more impressions as a “top” vendor listed higher on the page). They have recently added buyer intent as another monetization lever (and paid content options for reports with data and information from reviews on their sites).

About:   About Capterra

FAQs:   Capterra FAQs

Blog:   Capterra blog

Wayback Look:   Here’s one of the first Wayback Machine recordings of  Capterra’s website when it added user reviews in Nov 2011 (Marketing Automation Software category example).

Extra Info:   Capterra is starting to add grids to some of its categories (same as G2: rating score (satisfaction score) on the X-axis and popularity score (market presence) on the Y-axis. They’re calling it the Capterra Shortlist (renaming their Capterra Top 20 and mapping vendors on the familiar 2×2 grid). Here’s an example of a Capterra Shortlist for Project Management Software .

Vendor example:   Teamwork (Project Collaboration Software) made the 2021 Capterra Shortlist for Workflow Management Software and shared the news on LinkedIn. Instead of a link to a blog post or press release that speaks to the achievement, they opted for a call-to-action to start a free 30-day trial.

Founded (year):   2005

Origin story:   Software Advice Founder Don Fornes shared the  origin story  on the Mixergy podcast. Before Software Advice, Don worked with some investors to find software companies to acquire and build up. After doing this for a year, he came to the realize:

“Gee. I’ve done all this research on niche software markets, and there is no great resource out there on the web where you can research these markets and these products. Someone needs to build this. There’s Gartner and Forrester for the Fortune 500 or the Fortune 1000, but no one is serving the small, midsize business market. I thought it wouldn’t take a lot of capital; it’s something I could bootstrap… So I got working on this idea (Software Advice).”

In 2006, Software Advice launched its site, focusing on software for the construction industry. Then in 2009, driven by a stimulus bill to subsidize the adoption of electronic medical records, they expanded to software for the medical industry. Medical quickly became 60% of their business, which helped grow the business and fund their growth to diversify into other software markets. In 2014,  Gartner (Digital Markets) acquired Software Advice . 

Overview:   Software Advice is for busy buyers who prefer interaction with an advisor for one-on-one, tailored support. It differs from other review sites in that the experience isn’t entirely self-guided by the visitor but instead offers free phone consultations with software advisors to help guide buyers. 

Ideal for:   Software buyers at small and medium-sized businesses who would like someone to expedite the exploratory part of the buying process by narrowing the software options based on the buyer’s needs.

Categories (Number Of):  Today, Software Advice has  over 900 software categories , covering a wide array of industry-specific software and beyond (such as Marketing Software and 19 sub-categories, all of which are not industry-specific.)

Reviews (Number Of):  2,000,000+* (*A review on Gartner Digital Markets (GDM) site applies across all three of their sites: Capterra, Software Advice, and GetApp. Therefore, the review count for each site is the same.

Products Listed (Number Of):  N/A; There are 50,000+ software vendors listed across all three Gartner Digital Markets sites.

Visitors (Number Of):  2.5M on Software Advice (28%)

Default method for review sorting:   Sponsored (by highest bidder), followed by non-sponsored listings (by number of reviews). There are four sort options in more popular categories. One to note is “# recommendations.” Software Advice provides phone consultations to buyers and makes vendor recommendations (and Software Advice passes them on to vendors as leads).

Methodology:   See the  Software Advice Front Runners Methodology .

Review length:   Capterra reviews tend to be shorter-form, testimonial-like in their length (and a review on one Gartner Digital Market review site is listed on all three of their review sites). 

Monetization Methods:   Their primary method is  pay-per-lead . They also offer pay-per-click.

About:    See the  about Software Advice page .

FAQs:   See the  Software Advice FAQs .

Blog:   See the  Software Advice resources and articles .

Wayback Look:   Here’s one of the first Wayback Machine recordings of Software Advice’s website in October 2007  (illustrating their initial focus on industry software like Construction Software, Medical Software, and Retail Software).

Extra Info:  In 2012, I got my start in software as a Sales Development Representative at Eloqua, a leading Marketing Automation Platform. In that role, I received Software Advice leads first-hand and I found it to be a top lead source. Software Advice leads came pre-qualified and recommended by a third-party advisor, with a buyer process initiated by the buyer. Software Advice covered the Marketing Automation space well; buyers came well-informed to Eloqua from Software Advice.

Vendor example:  Thryv (CRM and Marketing Automation Software) was named to Software Advice’s FrontRunners list for Top Campaign Management Software and used the opportunity to write a blog post on it.

Before GetApp, Christophe Primault, founder of GetApp, was running a SaaS startup in a niche space and was struggling to find a way to reach his audience. As he told it on the Mixergy podcast , “So, I already thought to myself there’s a problem. I’ve got a niche product, but I know people need it and will probably want to buy it, but they can’t find me, and I can’t find them. I need to find a newer way to match providers of cloud-based solutions with companies out there, specifically small and medium businesses. It’s basically how the idea started.”

Overview:  GetApp supports software-savvy buyers who understand the importance of technology to grow their business .

One way it differs from other software review sites is that GetApp offers recommendations based on your profile and previous interactions on the site. To get your GetApp recommendations, join their community, tell them your business and industry’s size, select the apps you use today, and see what their recommendation engine suggests. These recommendations work particularly well for small-business owners who want to understand the software they should use for their business.

Ideal for:  For tech-savvy buyers interested in evaluating key product features for small and medium-sized businesses.

Categories (Number Of):  850+ categories

Products Listed (Number Of):  30,000+ software profiles

Visitors (Number Of): 1.8M GetApp (16% of Gartner Digital Markets visitors).

Default method for review sorting:  Sponsored (like on Capterra) by the highest bidder. Sponsored results show a ‘Visit Website’ button. Unpaid results display a ‘Learn More’ button. 

One difference from Capterra and other sites is that GetApp has an additional “most relevant” sort option, personalized based on your previous interactions on the site.

Methodology:  See the GetApp Category Leaders methodology .

Review length:  Capterra reviews tend to be shorter-form, testimonial-like (and a review on one Gartner Digital Market review site is listed on all three of their review sites). 

Reviews as a Service (RaaS) option:   In an effort mutually beneficial to Gartner Digital Markets and its listed vendors, they offer gift cards to incentivize reviewers if you use their free Reviews as a Service (RaaS) . 

Monetization Methods: Same as Capterra’s: the core monetization model is pay-per-click, like in Google search ads: vendors bid in an auction to rank higher on category pages so that they will get more clicks to their landing page (as well as more impressions as a “top” vendor that is listed higher on the page).

About:  See the about GetApp page

FAQs:  See the GetApp FAQs

Blog:  See the GetApp blog

Wayback Look: Here’s the first Wayback Machine recording of GetApp’s website with user reviews in Mar 2010 (Marketing Automation Software category example).

Vendor example:  Elementor (Website Builder Software) was named a GetApp Category Leader in Landing Page software and tweeted about it with a delightful design that plays with the diamond-shaped award—more on Elementor Pro here .

Founded (year):   2015

Origin story:   Gartner is one of the most trusted sources of information for technology buyers. Historically, Gartner has provided buyers with trusted information in analyst research and recommendations. With Gartner Peer Insights, they added user reviews. 

In Gartner’s Peer Reviews launch announcement, they said, “In our research on influencers,  peer reviews continues to be one of the more significant buying influences .” They also added:

“Gartner doesn’t have (and never had) an “exclusive” here (as an information source for B2B buyers). Yes, we are very influential for many decisions, but we are not alone. There are other analysts, academic experts, associations, reporters, and similar influencers that buyers look to for guidance. Customers and peers are a key part of that mix. It is all about finding trusted sources to build confidence in decisions.”

Overview:   With Gartner Peer Insights, Gartner has added user reviews to the information they provide to buyers in the world’s largest companies – regardless of whether they are paid Gartner customers or not. 

They aim to have reviews that go “ beyond product features and capabilities to include coverage of elements of the overall customer experience, including discussion of the buying and support experience . These are key elements of buying decisions that can be as important as the product.” 

Any vendor can list on Gartner Peer Insights that meets this one criterion: ”You must be an IT service provider with mid to large scale enterprise customers.” While Gartner Peer Insights doesn’t appear to define mid to large-size enterprise customers, Gartner defines midsize enterprises as  “those organizations that have between $50 million and $1 billion in annual revenues and/or 100 to 1000 employees .”

Ideal for:  Enterprise software buyers  

Categories (Number Of):   495+ categories

Reviews (Number Of):  595,000+ reviews

Products Listed (Number Of): 20,000+ products

Visitors (Number Of):   Undisclosed

Default method for review sorting:  Number of ratings (the alternative sort option is by average rating). 

Methodology:   See the  Gartner Peer Insights Voice of the Customer Methodologies .

Review length:   unknown

Reviews as a Service (RaaS) option:   Gartner does not offer reviews as a service. To encourage more vendors to generate user reviews on Gartner Peer Insights, Gartner is currently offering  50 free gift cards for sourcing reviews  to qualified new account registrations. 

Monetization Methods:   Gartner has not directly monetized Peer Insights. They do not offer any paid services. Peer Insights is a free platform for vendors regardless of any separate Gartner contract.

The indirect monetization of Peer Insights comes through review data and web visitors that the reviews attract.  Gartner’s Magic Quadrant  is a report that software vendors license to distribute. 

About:   See their page  for vendors

FAQs:    See their  Technology Provider FAQs

Resources : Search for answers to your questions about Technology Provider Tools

Blog:   See the  Gartner Peer Insights Technology Providers Blog

Wayback Look:   Here’s the first Wayback Machine recording of the  Gartner Peer Insights website in August 2015  (“Enterprise IT Software and Services Reviews by IT Professionals”).

Vendor example: Rubrik was recognized by Gartner Peer Insights Customers’ Choice award for the Enterprise Backup and Recovery Software category. Rubrik wrote a blog post on it to share the recognition. In it, they said the award “comes on the heels of being named a “Top Rated Provider” in Data Security by TrustRadius ” further strengthening the achievement.  

Founded (year):   2012

Origin story:  Vinay Bhagat, Founder of TrustRadius, had two personal experiences responsible for creating  TrustRadius . The first experience was a B2C purchase that unsurprisingly highlighted the value of reviews.

“It was December 2011. I was shopping for a gift for my wife, a coffee machine, so I went to Williams-Sonoma. The salesperson recommended one of the in-stock products, but I didn’t fully trust their advice. I talked to a friend who recommended a brand called Jura. I searched online for reviews and stumbled across a site called CoffeeGeek which had amazingly thorough reviews. They affirmed his recommendation and gave me the confidence to buy.”

The second experience was with his B2B software purchases. At the time (in 2011), as a founder at a 450-person SaaS company, he bought “a lot” of software, always found it challenging, and sometimes made the wrong choice and had to switch. 

Then Vinay asked himself, why isn’t there a CoffeeGeek (review site) for B2B software? And so, TrustRadius was born.

Overview:   TrustRadius focuses on creating in-depth user reviews for software buyers, as they “ optimize for content quality and data integrity .” It takes an SEO-driven, 100% organic approach to drive highly relevant traffic to its site. 

Ideal for:  Buyers at mid-sized and larger companies making more significant purchases and want more in-depth content.

Categories (Number Of):  550+

Reviews (Number Of):  490,000+

Products Listed (Number Of):   Unknown 

Visitors (Number Of):  1M+ Monthly Visitors (54% companies above 1,000 employees)

Default method for review sorting:   Sorted by Most Reviews

Methodology:   See the  TrustRadius methodology

Review length:   More than 400 words per review.

Reviews as a Service (RaaS) option:   TrustRadius offers all vendors a managed or DIY-driven review generation process. They provide a free DIY review Growth Toolkit and a custom product landing page to drive reviews. They also run TrustRadius managed review generation campaigns for software vendors and provide TrustRadius-managed incentives.

Monetization Methods : TrustRadius has three packages: Customer Voice, Ultimate, and Ultimate+. They cover buyer intent data, content licensing, and customizing review questions.

About:   See the  about TrustRadius  page

FAQ:   TrustRadius reviews FAQs

Blog:   See the  TrustRadius blog

Wayback Look:    Here’s a look at  TrustRadius’s website in Nov 2012 , its founding year.

Vendor example:  Monday.com (Project Management Software) swept the 2022 Best Project Management awards – Best Relationship, Best Feature Set, and Best Value for Price. They shared the news in a Facebook post. 

Origin story:   Ten years ago, Russell Rothstein and Naftali Marcus met up in New York. Russell had booked himself into a hotel that he found on TripAdvisor, and he and Naftali met for hummus and kebab in Hell’s Kitchen (as I understand it, at a restaurant they found on Yelp). Over dinner, as they talked about their work (in enterprise software), they had a burning question on their minds: “isn’t there a better way for enterprise professionals to determine which technology solutions to buy?” They were “struck by the fact that in the age of social networking, enterprises were still buying technology the same old way—that is, with limited access to the opinions of other real users.” And so Russell and Naftali teamed up to build PeerSpot, “a crowdsourced knowledge platform” that would operate “like a Yelp or TripAdvisor for enterprise software.”  

Overview:   PeerSpot is a community-focused review site for enterprise software buyers, particularly Cybersecurity, DevOps, and IT software. There are over 749,000 registered members on PeerSpot. Members of PeerSpot learn from one another’s knowledge of enterprise software. For example, on a peer member profile, you can see their software reviews and what software they use to gauge the relevance of their expertise. There’s also an easy way to message peers in-app. 

PeerSpot also emphasizes its triple-validation process of all reviewers to increase review quality. The triple validation process uses 1) LinkedIn verification, 2) PeerSpot Community Manager check, and 3) Community members flag suspicious accounts and reviews. 

PeerSpot bootstrapped until October 2021, when it raised  $30 million in a Series A . They’re proud to have bootstrapped without relying on venture capital but are now in a position to scale their business even faster.

Ideal for:   Enterprise buyers of Cybersecurity, DevOps, and IT software. PeerSpot defines an enterprise as having at least 1,000 employees or at least $250M in annual revenue. 

Categories (Number Of): Over 700 categories (as of March 2022).

Reviews (Number Of):  Undisclosed. Co-Founder Russell Rothstein said they don’t disclose the number of reviews because it’s “a vanity metric. If you ask enterprise tech buyers, they will say that they prefer a few high quality, in-depth reviews rather than lots of thin reviews.”

Products Listed (Number Of):  Undisclosed

Visitors (Number Of):   3.5 million annual visitors (as of 2021)

Default method for review sorting:   PeerSpot shifted from reviews ordered by review length to a ranking that factors in PeerSpot rating, reviews, views, and comparisons. 

Methodology:   See the  PeerSpot methodology . 

PeerSpot bases its ranking algorithm on a weighted aggregate score, represented by a bar graph (see Auth0 example below), is based on a weighted aggregate score. PeerSpot bases its rankings on five ranking metrics: Average Rating, Reviews, Words/Review, Views, and Comparisons. 

Review length:   PeerSpot takes pride in the “length and quality of our reviews” (Co-Founder Russell Rothstein says their average review is 620 words).

Reviews as a Service (RaaS) option:   PeerSpot does provide a review generation service called  Review Subscription .  It also appears that vendors can run review campaigns with gift card incentives for reviews, based on this example from  Automation Anywhere .

Monetization Method:  PeerSpot offers vendors solutions for two needs: demand generation and content creation . These solutions include buyer intent data, sponsored content options, such as review subscription services (for review generation), PeerPaper™ Reports, and sponsored comparisons (showing up as a (sponsored) option when other relevant products are compared.

About:  See t he about IT Central Station page

FAQs:  See the PeerSpot FAQs

Blog:  See the IT Central Station blog

Wayback Look:   Here’s one of the first Wayback Machine recordings of IT Central Station in June 2011.

Vendor example: Auth0 (Identity Management Platform) has an awards page, and on it, they share the review site awards that they’ve earned, such as a 2021 Peer Award from PeerSpot (then It Central Station). 

Founded (year):   2007

Origin story:   Trustpilot was started to “ empower the e-shopper, by enabling quicker and better-informed e-commerce decisions through the collection of ratings, reviews and media information .” Peter Holten Mühlmann, founder and CEO of Trustpilot, founded the site in Denmark in 2007,  when his parents started shopping online  (presumably, he thought they could use some help to know if the places they were shopping online were trustworthy).

Overview:   Trustpilot is primarily a consumer review website covering many things, from mom-and-pop stores to business services companies to software products. Its mission is to bring consumers and businesses together.

Ideal for:  B2C, though Trustpilot still has relevance in B2B for vendors that service both B2C and B2B. For example, Thinkific (online course software) serves B2C and B2B audiences. It has over 715 reviews on Trustpilot and over 188 reviews on G2. 

Categories (Number Of):   20+ top-level categories, 150+ second-level categories, and thousands of third-level categories (e.g. Electronics & Technology > Internet & Software > Software Vendor).

Reviews (Number Of):   167 million+ reviews

Products Listed (Number Of):  714,000 websites (businesses) reviewed

Visitors (Number Of):   7.8 billion impressions of their “TrustBox” review widgets.

Default method for review sorting:   Ordered by TrustScore and the number of reviews.

Methodology:   See the Trustpilot  TrustScore explained .

Review length:   Unknown.

Reviews as a Service (RaaS) option:   A  free account  allows for up to 100 invitations per month via the Trustpilot Automated Review Invitation Service. The Standard Plan (paid) provides for up to 500 invitations.

Monetization Methods:   Freemium model  with the free plan allows companies to get started on Trustpilot by engaging with customers and showing their company ratings. Companies can upgrade to a paid plan to showcase full reviews in their marketing and generate more reviews. They also have add-on modules to complement their standard paid plan.

About:   Why Trustpilot? page

FAQs:   Trustpilot FAQs

Blog:   See the Trustpilot blog

Wayback Look:   Here’s a look at  Trustpilot.com in January 2017  (when it firmly became a review-first website).

Vendor example:  Thinkific  (Online course software) has a section on their pricing page with review site ratings and reviews. With a solution for B2B and B2C, Thinkific has a strong review presence on Trustpilot and G2 and has chosen a Trustpilot widget to show review social proof on their pricing page.

Origin story:   An IT consulting firm, Info-Tech Research Group, created SoftwareReviews. Founded in 1997, Info-Tech is a services company that provides research, diagnostics, and workshops to help IT departments systemically improve. In their 20+ years of experience helping IT departments improve, they found that when it comes to software buying decisions, “…analysts provide valuable assistance when it comes to selection, but accurate insight into the true experience of purchasing and owning software only comes from those who use it.” So in 2015, Info-Tech launched SoftwareReviews to gather reviews from software users.

Overview:   SoftwareReviews content, i.e. reviews, is accessible through membership to Info-Tech Group, their parent company. They have over 30,000 members.

A 30-day free trial is available to access:

• 100+ Software Rankings Reports to Make Better Selection Decisions
• 500+ Step-by-Step Project Methodologies
• 1000+ Ready-to-Use Tools and Templates
• 45 Interactive Process Improvement Courses

They recommend starting the trial with a kick-off call to align it with your needs and IT research goals (and provide your IT team with 30 days of access to their research library).

Ideal for:   IT software buyers who seek people and process alongside reviews to help make an informed software buying decision.

Categories (Number Of):   200+ categories

Reviews (Number Of):   Thousands of reviews

Products Listed (Number Of):   Unknown; content restricted to members

Visitors (Number Of):   30,000+ members

Default method for review sorting:   Unknown; content restricted to members

Methodology:   Unknown; content restricted to members

Review length:   Unknown

Reviews as a Service (RaaS) option:   Unknown

Monetization Methods:  They offer a Rapid Application Selection Framework suited for small to mid-tier enterprise software decisions. They define small (personal) software as simple, straightforward applications (think OneNote vs. Evernote) with a total application spend of up to $10,000, and mid-tier as more differentiated, department-wide applications (think Marketo vs. HubSpot) with an application spend of up to $100,000. They recommend a custom consulting engagement for enterprise applications (think Oracle vs. SAP) over $100,000.

About:   SoftwareReviews About Us

FAQs:   N/A

Blog:   N/A

Wayback Look:   The current form of SoftwareReviews.com came to be in 2015.

Extra info:   To learn more about SoftwareReviews, watch their 85-second overview  video  on their homepage.

Vendor example:   Pipedrive (CRM Software) has a “Best CRM” page. They feature a SoftwareReviews Emotional Footprint on CRM to support their case. 

Founded (year):   2020

Origin story:  OMR Reviews in part of OMR , a European digital media company and event producer. 

Founded in 2009 by Philipp Westermeyer, OMR’s first major milestone was in 2011 when it started a conference, “Online Marketing Rockstars.” Since then, it has been developing a blog, podcasts, educational seminars, a jobs portal, industry parties, and a flagship event — OMR Festival , which had over 72,000 visitors in 2022.

In 2020, OMR started building a localized software directory (with user reviews) for the DACH (Germany, Switzerland and Austria) market, according to OMR’s Marketing lead Marvin Müller.

OMR’s Founder, Philipp Westermeyer, had a similar thought to other review site founders: why can I find the best flights and hotels through online search but not the best software?

And so OMR Reviews was born.

Overview:   OMR Reviews is a software review site for the DACH (Germany, Switzerland and Austria) market.

In the DACH Region, OMR Reviews outranks global review sites for some buying keywords, such as “beste crm-software.”

As of 2021, OMR had over 200 employees and an annual turnover (revenue) of €30 million, according to an interview with the OMR Founder. 

Ideal for: OMR Reviews is ideal for vendors targeting buyers in the DACH region. Localized content is considered very important to DACH buyers, as well as localized references. 

It could also be ideal for vendors in a category crowded on a global review site but is a category that OMR ranks highly in search results for DACH buyers. In this scenario, there are better chances to rank high on OMR and grow with them in your category.

Categories (Number Of) :  140+ categories

Reviews (Number Of): 34,000+ reviews

Products Listed (Number Of):  5,000+ products

Visitors (Number Of) :  300,000 monthly visitors

Default method for review sorting : By OMR Score, which combines the number of reviews and the average rating score.

Methodology : See OMR’s Software Rating Guidelines  

Monetization Method(s) : OMR has plans for € 8,000 to 10,000 to receive buyer intent reports, review management, content, and more.

OMR Blog :  See the OMR ContentHub

Wayback Look :  Here’s the first recorded Wayback Machine capture of OMR’s site in October 2020 .

Now that you’re up to speed on the top ten B2B software review sites, it’s time to decide which sites matter most to your buyers. 

Which software review sites matter most to you?

To know which review sites to prioritize, I recommend simply putting yourself in the shoes of your buyer by going to Google and searching for “Best + [your category],” or “List of [your category] companies.” The higher a review site appears in the organic search engine results, the more likely your audience will go there to seek reviews on your software and others in your category. Most software buyers find review sites by online search.

Review sites that rank high on the first page of the search results for your key buying search terms matter the most. Backlinko analyzed click-through rate data across 874,929 pages and 5,079,491 search queries and found that  the #1 result in Google’s organic search results has an average CTR of 31.7%  and that the #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot.

You can use these click-through rates by organic position as a rough guide to determine the importance of a given review site to your business. 

You can ignore the paid results in this exercise for the most part. It will mostly be other vendors in your category. But if you see a review site advertising on that search, take it as a signal that they’re building up that category on their site. Sooner or later, you’ll need to generate reviews on their site to get in front of your buyers. 

Some review sites, such as Capterra, use Google Search Ads to drive traffic to their software category pages. I know one B2B Marketing leader who had Google search ads sourcing the majority of his pipeline for years, only to lose that traffic to Capterra once it decided to build up a category page in this Marketer’s space. Through a combination of aggressive bidding and higher quality scores (it’s near impossible for a vendor to compete with an established reviews site on Google), Capterra not only drove up this Marketer’s cost per click in Google search. It also forced his hand to bid on Capterra – at a markup on the Google cost per click – to capture the same leads as he had previously done all through Google Search. 

Getting back to how to prioritize the review sites that matter most for your business, the most straightforward approach to getting started is focusing your limited review resources on the top site (in the Google search result pages for your key buying searches). If there are close second and third-place review sites, I would recommend also considering putting some resources into them to ensure you’re still showing up there. No site has captured all of your buyers, so you want to show up where they look for reviews.

At PartnerStack , “partner management software” is a key buying search term. For this search term, software review sites G2, Capterra, Gartner Peer Insights, and TrustRadius  rank highly in the organic search: the 1st, 2nd, 3rd, and 4th organic search results, in fact.

Other ways to prioritize software review sites

Another way to find out where to focus your reviews is to research where your competitors, particularly those more established than you, are listed and generate most of their reviews. 

If you find a review site that ranks highly in organic search but doesn’t have many reviews yet, you may have found a low-hanging fruit opportunity to increase your position with relatively few reviews.

One way to show up in more buyer searches on review sites is to go through the “all categories” section, review site by review site, to see which categories are relevant to your brand.  For category fit, ask yourself, are the companies listed in it the ones your Sales team competes against in deals?

Not happy with the category that you are or are not in? You can try to petition the review site to create a new one. Upshot by Influitive shared how Quickbase effectively petitioned G2 to create a new category . As Davin Wilfrid, former Customer Marketing Manager at QuickBase, said, “We then petitioned G2 Crowd to create a new category called “Rapid Application Development” that would include QuickBase and its competitors and place us on a level playing field. We supported our request with analyst reports, customer stories, and information on our competitors. To our delight, it worked!”

If your SaaS product isn’t self-service, you can check if any review sites come up on sales calls. For PartnerStack, we find that G2 comes up on many calls. With Gong call tracking software, we can search for G2 mentions by customers (or prospects), see how many times it comes up (hundreds for us), and dig into the specific calls with mentions. You can see what one of these filtered searches and specific G2 mentions looks like in this screenshot of Gong:

By combining the search result data for your key buying terms with what you hear from prospects on Sales calls, you’ll have a good sense of which review sites to prioritize. 

Reviews for B2C

Where you find reviews is very different in B2B and B2C.

In B2C, more than 50% of B2C reviews are left on Google , followed by Facebook, Yelp, and TripAdvisor.

Based on 2021 data, while the four review sites in B2C have remained the same, buyers say they turn to Google most often, followed by Yelp and TripAdvisor, and then Facebook. 

Beyond the big 4 sites for reviews in B2C, see this Birdeye post on 10 business review sites to know. They also have a comprehensive list of 200 sites with reviews .

To learn more about software review sites

See the related stories on:

• Why Do User Reviews Matter in B2B Software? [2022]  
• How To Generate, Leverage, and Measure Reviews: A Practitioner’s Guide to B2B SaaS Reviews

If you’re looking for more information on review sites for consumer and local businesses (as part of a broader guide to reviews for business owners), see this post by Podium.

I'm the Founder and Editor-In-Chief of B2B SaaS Reviews and the Director of Demand Generation at PartnerStack, the leading platform for partner management and affiliate marketing in B2B SaaS. My experience spans several notable B2B SaaS companies, including Influitive (Advocate Marketing), LevelJump (Sales Enablement, acquired by Salesforce), and Eloqua (Marketing Automation, acquired by Oracle). I hold a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Master of International Business from Queen's University, with academic exchanges at Copenhagen Business School and Bocconi University.

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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App Review Websites

10 Best App Review Websites

The up-to-date list of 10 best app review websites where you can submit your app and introduce it to a targeted audience. The article talks about some of the best review app websites based on their domain authority and page authority.

Table of Contents

As the app business keeps blooming, it helps bloggers and individuals set up app review websites which in turn help people to discover cool and useful apps easily. People visit these sites to read app reviews and grab new ones to bring out the best experience for their devices. Most app reviews cover all platforms – iOS, Android, and Windows. However, some are platform-specific, targeting only iOS or Android and even niche targeting such as gaming or productivity app reviews.

If you are an app developer or own an app and want to get it in front of the right audience, you should consider submitting it to some of the popular app review websites. App review websites usually generate a good amount of targeted traffic via SEO. If you can get your app featured on any of the review websites, chances you will get featured and surely grab some early adopters and loyal users. In order to make your task easier, we compiled a hand-curated list of the best app review websites that you should consider first. Similar to finding reliable app review websites, if you are looking for dependable essay writing support, consider DoMyEssay essay writing services for timely and quality assistance.

The app submission process is simple and easy: visit the sites which allow the app submission and submit your app to the admin for review. If there is no option to submit your app, then find the website email on the contact us page or about us web page and write a personalized email to the respective review team explaining to them the usefulness of your app and why the admin should spend his precious time in reviewing your app.

10 Best App Review Sites in 2023

So far, so good. Let’s go through the detailed list of the best app review websites.

1. TechCrunch

TechCrunch needs no introduction; the finest online technology news portal offering a wide range of information and insights on technology. A very popular website among techies and non-techies. It will be a super boost for your app startup if you can get your app featured on TechCrunch. You can easily do it if your app stands out of the box and delivers a unique value. The website is invaluable for entrepreneurs looking to stay up-to-date with the latest tech trends, startups, product launches and venture capital funding. It provides comprehensive coverage to the startup ecosystem, letting entrepreneurs connect with potential investors and customers. Also, they regularly host events and conferences that let entrepreneurs, investors and stakeholders in the startup community. But to reach out to TechCrunch is more challenging than it might sound. A lot of effort is required to stand unique among millions of app ideas.

Domain Authority: 93

Page Authority: 79

2. Mashable

Mashable is another great and very popular digital website where you can get your app in front of a massive audience. The website covers ample different topics related to technology, science, entertainment, culture, social media, business and more. You can write a story or an informative post about your app and contact the Mashable editorial team to get it featured. The team of experienced journalists and writers who produce good quality content that appeals to a diverse audience. Not only it has an editorial team, but offers other services such as job listings, events and a shop that sells branded merchandise. A section of the website, Mashable Deals, where you will get daily offers on various tech and lifestyle products. The website’s engaging content and innovative approach makes it to stay on top of the latest trends and developments.

Page Authority: 78

3. ProductHunt

ProductHunt is a tech product review website and is surely one of the best platforms to showcase your product to tech enthusiasts. The community-based website lets makers and marketers to launch their products or services and meet their first real users. It provides a valuable opportunity to entrepreneurs to gain exposure and feedback to their products. The website hosts discussions, and Q&A sessions, allowing entrepreneurs to connect with other like-minded individuals and share insights. Before submitting your app/product to ProductHunt , we recommend you to read about the best practices and how its product curation algorithms work. Also, keep a catchy title and tagline, an appealing thumbnail, write an engaging product description, try to give a personal angle to your product, and link all your social media accounts before submitting. After app submission, if the community members upvote your product, it might be featured on its homepage.

Domain Authority: 90

Page Authority: 70

4. AlternativeTo

AlternativeTo.net is on a mission to get users with alternative software recommendations for well-known applications. The website is active since 2008 and offers a user-driven platform that allows users to suggest and recommend alternatives to popular software products. The database of AlternativeTo contains 400,000 apps and software products along with alternatives, ratings and reviews. Here you will find a comprehensive list of options, along with user reviews and ratings. A valuable resource for individuals who are seeking alternatives to software products or applications that they are already using. The extensive database of the website assists users with informative information and recommendations. Hence making it easier for them to select the right software or applications as per their needs.

Domain Authority: 87

Page Authority: 67

5. AppAdvice

AppAdvice is another great app review website for iPhone, iPod, and iPad apps. We really like the UI of the website as the reviews are written straight with pros and cons and to the point, and the app list is presented in a good visual manner. Visit the website and contact the admin to write a review of your app. If you want your app to be listed on AppAdvice, you need to follow some basic set of rules fixed by the platform. And to submit an app, you must send a request to [email protected] with the subject “Apps Gone Free.”

Domain Authority: 85

Page Authority: 59

148Apps is another app review website. The website only covers iPhone, iPod Touch, and iPad app reviews. So, if you are an iPhone app developer, then do consider submitting your app on 148Apps as it brings in targeted website traffic which can boost your user acquisition strategy. Submit your app with all details, screenshots and Youtube videos that help in understanding the app working quickly.

Domain Authority: 78

7. MobileAppDaily

MobileAppDaily is a leading media house in the tech industry showcasing the unique user value of your app to a dedicated audience that’s likely to bring organic leads, and not merely traffic. Their marketing plan for your app doesn’t stop at textual app reviews but extends to creating a brand image with App Walk through Videos, CEO Interviews, Press releases and SM promotions. So if you’re an App owner, PR agency or App development company, contact MobileAppDaily to elevate your product’s reach and expand your brand presence to the right audience.

Domain Authority: 61

Page Authority: 52

8. BetaList

BetaList is not an app review website but you can use it to submit your app and present it to a global audience. On this website, post your app as a startup. Before you can submit your app, you need to sign up with either your email id and create a username or sign up with Twitter id. Once you sign up with them, you can submit your app by sign in. The website has monthly visits of approximately 231k. The platform comes up with fresh articles every day and is up-to-date with the content.

Domain Authority:  60

Page Authority:  54

GetApp ranks 9th in our list of app review sites, is one of the best websites to uncover and compare apps. The platform offers a wide range of software categories, including project management, accounting, CRM, human resources, and more. Because of the user-friendly interface and extensive filtering options, businesses can easily get the software solutions they are seeking for their specific needs. The platform also covers vast categories for app reviews, along with business intelligence, billing & invoicing, project collaboration, customer support, campaign management etc.

Domain Authority: 60

10. KillerStartups

KillerStartups describes itself as a platform for entrepreneurs to showcase their startups to a global audience. One of the advantages of your mobile app getting featured over here is it will potentially reach out to 5000 prospective customers regularly. Well-Known successful companies such as Plum have listed their mobile apps on KillerStartups. Submitting the app doesn’t guarantee placement, but the submission process is quick and smooth. The potential benefits are huge as they receive over 15K-30K monthly visitors. Are you ready with your app fill up the form and who knows, your app is featured at KillerStartups.

Domain Authority: 55

Page Authority: 56

11. AppSafari

Another app review website that writes honest iPhone, iPad and iPod touch app reviews regularly since 2007. The devoted team of AppSafari helps you to find the best apps and their reviews help you to reveal what to buy and to be alert from the App store. So far, they have covered 6K reviews and still counting. They try to keep things simple and fun and offer information on the latest and greatest apps and software developed only for iPhone or iPod touch. On a daily basis, new apps are released, and they try to stay updated with the latest data. You can list your app on AppSafari, the 2 million monthly page views, it is the primary directory listing for all Apple products apps. You only need to fill out the form and click the submit button to get your app featured on the website.

Page Authority: 38

AppAgg-Application Aggregator is a platform that lets users find, download and manage all apps from one place. A comprehensive directory of apps that offers users a friendly interface to locate exciting apps that meet their needs. AppAgg collects app information from various sources and presents it in a clear and concise manner, allowing users to find new apps. The platform mentions a detailed app description, reviews and screenshots to help users to make an informed decision about the apps they download. From Android to iOS apps/games, Windows to MacOS apps/games, Steam to Nintendo games and PlayStation to Xbox games, a one-stop-shop to find your next app. For your app submission , you need to sign up with the platform and then submit your app easily by following the steps. 

Domain Authority: 53

Page Authority: 37

Netted, is an online platform that curates and focused on sharing the best new products and services on the Internet. A team of well-respected Webby awards runs it, also known for recognizing excellence in internet content. They are on a mission to assist people to discover innovative and useful products. Mostly they feature consumer-focused apps, and if you are lucky enough to be featured, your app will get unmeasured exposure. The wide range of categories includes technology, fashion, wellness and entertainment. The team of experts scours the internet for new and interesting products and then shares with their audience via daily email newsletters and on their websites. The commitment is solely to feature products and services that are valuable, and resourceful. You can connect with them with your pitches on sites, apps, digital services and more.

Domain Authority: 50

Page Authority: 48

14. StartUp Pitch

Startup Pitch, born with an experiment in user-generated news termed D.I.Y Startup News, is a concise and compelling presentation . The aim is to introduce the business ideas and persuade potential investors or partners to provide funding. Initially, the platform gave people the opportunity to post-startup-related stories without having to have a blog or get more coverage for their up-and-coming blog or startup. But as the website evolved, it gave the Startups the ability to answer questions about their product and have it turned into an appealing pitch among investors. Humans check every pitch submitted to the website with no editorial on any post. If the pitch is not deemed spam, rude or racist, it gets displayed. You can post your startup pitch by following the pitching rules. You can also use their paid marketing services to increase your app’s visibility in front of the right audience. 

Domain Authority: 37

Page Authority: 44

15. TheWebAppMarket

TheWebAppMarket is an online marketing, ratings and reviews website specializing in digital promotions of mobile apps and web products. Despite being a relatively new entrant into the market, this content marketing specialist is dominating the web. They also offer affordable ASO services for app developers. Both app developers and app development companies , they offer a variety of marketing campaigns that are affordable, even for emerging startups. If you are a fellow app entrepreneur seeking an app review, get in touch with them today. 

Domain Authority: 23

Conclusion to Best App Review Websites

With this, we sum up our list of the best app review websites where you can submit your app and present your app to the right audience. There are plenty of other app review websites on the internet where you can do the same thing. Submitting apps to review websites will increase the reach of your app and also get some backlinks for your Google Play or App Store page, which will help your app to rank higher on SERPs as well. We highly recommend this technique to market your app .

So, if you think you have what it takes to be featured on our list, then pitch us with your app name, app store link, and an informative description. If we find your app cool, useful, or unique, we will surely add it to our next blog edition.

Frequently Asked Questions

How do i submit my app to review websites .

To submit your app to review websites, you must first find relevant sites such as 148Apps, AppAdvice, ProductHunt, etc. You then need to find their submission guidelines or a webpage on their website or write a direct email with all supporting material, such as screenshots or videos. If you are unable to do so you may contact them on the contact us page of their website. If they ask for a form to be filled out, be creative when filling out the form and submit your app for review. Be patient and follow up unless you get featured on their website.

How Long It Typically Takes for an App to Be Reviewed?

The exact time for an app to get a review can not be calculated as it depends on the platforms and the volume of submissions they are receiving. Hence depending on the websites you are submitting your app for review might take anywhere between few days to couple of weeks.

How Do I Get More Reviews to My App?

To get more reviews for your app, you can ask the journalist, bloggers and Vbloggers to review it in their next article. Also, ask users to rate and review the features and functionality of the app. By responding to user reviews, you should increase your engagement with your users and address their concerns if they have any associated with your app functionality.

What Type of Apps are Reviewed by Most of the Websites mentioned in the List?

Without a specific list to refer to, it's not easy to precisely answer the question. However, most websites that review apps and software tend to focus on other famous categories such as social media, productivity, gaming, entertainment and health & fitness. For instance, TechCrunch, Mashable, and Thewebappmarket cover these categories along with the tech world. Often you will find reviews on new and noteworthy apps that offer unique or innovative features.

Which App Review Websites Are the Most Reliable?

Determining the most reliable app review websites depends on their reputation, editorial standards and audience. Some of the commonly reliable app review websites include ProductHunt, AlternativeTo, AppAdvice, 148Apps, AppAgg, and an endless list.

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The Ultimate List of Top 20 Software Review Sites for Smarter Decisions

Table of Contents

It is easier for customers to buy a product that has reviews based on performance and other aspects. Customers trust reviews of other customers who have already purchased the product and used it.

With the emergence of software review sites, B2B and SaaS software subscribers now prefer to read the reviews and details of the product before investing. With numerous software review sites in the market, buyers tend to research the product online before even contacting the seller.

If you are a SaaS product owner who wants to leverage the best software reviews and rating websites, you have landed on the right page! Here, you will find why software review websites are so important and how to list your SaaS product on software review sites . You will also find a list of the best software review websites trending in the market.

Let’s dive in.

» Why are Software and Product Review Sites Important?

For instance, a customer may purchase a product online and later be disheartened after using it and want to return it to the seller. However, the return window is closed, and thus, the customer's investment in the product is a loss. It would have been better if the customer had a chance to read online reviews about the product before buying it. It would have saved him/her from incurring a loss.

Consumers check software review sites before choosing a software . A mixture of positive and negative reviews brings more authenticity to the product or software. It increases the trust of the buyer. Rather than a small-scale or medium-scale business, large-scale businesses tend to check SaaS review sites before buying a product or software.

Recommended: Why Customer Reviews are Important for SaaS Products?

It is necessary for software and product companies to list their software and products on B2B software review sites. It helps in reaching a bigger crowd of consumers as the review sites are often ranked high in the Google list. Consumers who search for B2B software and products, find these reviews sites at the top. They are more likely to go through these websites and look for the software and read the reviews before purchasing.

» How Can You List Your Software on a Product and Software Review Website?

In order to make your software successful, the first thing you must do is get it listed on software review websites as soon as possible. There are many good software review platforms available on the market. They may have offered different methods to list software or products. Hence, sticking to only one method might not just work. But do not worry. Since we are here to help you in every possible way, we have included some typical methods to list software or products on software review sites. Here they are:

› Claim Your Software Profile

There is a possibility that your software or SaaS product may already be listed on review websites. The first thing you should do is go to the review site and search for your software. If you find it already listed, then all you need to do is claim that software profile. Different review websites have different policies and procedures to validate software profiles. You have to follow them carefully to successfully claim your software profile. You can also contact the review website’s customer support to get additional help in claiming your software profile.

 › “Get Listed” or “Add Software” Button

In many cases, there is a “Get Listed” or “Add Software” button on the website’s homepage. Simply visit the review website homepage, find this button, and initiate the software listing process by clicking on it. Follow some simple steps, input the required software information, finish all the steps successfully, and you are good to go!

› Create an Account, Sign In, Add Software

Many software review websites allow businesses to list their software only after creating an account on their platform. Usually, there is a “Sign Up” or “Sign In” button located on the homepage to start the account creation process. You may register with that particular review site and sign in to list your software.

Note: Software listing steps may be different based on software review websites’ policies and procedures.

» How to Leverage Software Review Platforms to Achieve Higher Goals?

With many top-notch software reviews and rating platforms in the market, just listing your software on the review platform might not be enough. You must take some initiative and start leveraging the review and rating site smartly to achieve desired goals. If you don’t know where to start, here’s what you may do:

› Paid Listing on The Top Review Sites

Review websites have a paid section for sponsors. It acts as an ad posting on the page. The paid listing gives an edge over the rival software listed on the website. You may consider getting a sponsorship to get a competitive edge.

› Ask For Reviews From Customers

A good review does wonders. You may ask your loyal customers to review your software or product. You may also allow customers to add reviews on various points, such as effectiveness, ease of use, core features, etc. After these reviews are successfully approved, you may showcase them as testimonials on your software profile.

Recommended: How to Get More Customer Reviews?

› Respond to All Reviews

Good or bad, you should respond to all reviews of your product. If the review is good, then appreciate it. If not, try to understand the customer’s issue and put in maximum effort to resolve it. This will let your customers know that you care about them and might be able to change that review into a testimonial.

» What Are The Best Software Reviews Sites?

Now you know why review sites are important and how to leverage them for your business’s benefit. It is time to introduce you to some of the best review websites in the market.

Here is the list of Top Software Review Sites | Product Review Sites

G2 is one of the leading software and services reviews & rating sites in the world. With more than 2,566,800 reviews on the latest software and service-providing companies, it leverages over the other review sites. It gives transparent and honest reviews of the software and services. Reviews about products on this website are often by trusted consumers. It helps in making the best business decisions.

Enterprise technology investors, analysts, and buyers use the website to compare and choose software and products based on peer reviews. With the help of technologists and software analysts, G2 provides the perfect verdict on each software and product listed on it. Businesses find it as an opportunity to get listed on G2 as it alters and changes the business scenario of the company.

Key Details of G2:

Founded Year: 2012

Categories: 2,100+

Software & Companies Listed: 145,000+

Ideal For: Small, medium, and large businesses.

2. SoftwareWorld

Software is an inevitable technology for the competent growth of your company. With the market booming with customized and dynamic software, small and medium-scale companies might be left confused about choosing the right profitable software. Real-time software and service-providing company review sites like SoftwareWorld segregate the software and services as per the users’ type and requirements.

SoftwareWorld is one of the best review sites, with thousands of software and service company listings and more than 350 software categories. It showcases the best software and companies with collective reviews and ratings from real users and customers. As soon as start-up companies or prevailing business houses evaluate their requirements and understand the basic needs of their clients, employees, and customers, they can follow the ratings and reviews provided on SoftwareWorld to make a wise decision. The website provides a collaborative review by dynamically categorizing the software and service companies according to the individual business’s demands.

Key Details of SoftwareWorld:

Founded Year: 2017

Categories: 400+

Software Listed: 5000+

Companies Listed: 2000+

3. Capterra

Capterra is one of the most popular SaaS review sites that give consumers an insight into the latest and trending B2B software and service-providing companies available for the business. It is owned by Gartner.

With over 2 million reviews and hundreds of categories on the website, Capterra provides recommendations about the top-rated SaaS software in each category. It has blog posts, buyer’s guides, and user reviews for consumers to select the perfect SaaS software as per their needs.

What’s more, Capterra offers personalized software recommendations from experienced real human advisors. It has an intuitive interface that allows users to explore the platform hassle-free and offers a great user experience while efficiently comparing solutions side-by-side.

Key Details of Capterra:

Founded Year: 1999

Categories: 900+

Solutions: 100,000+

Ideal For: Small and mid-sized businesses.

4. Software Advice

Software Advice is a SaaS software directory that allows inspecting different SaaS software listed in the website before buying. It helps customers figure out the best-suited software solution for their enterprise. Software Advice is a comprehensive platform that provides honest and truthful reviews from the original users.

The platform allows customers to have product comparisons and gives opportunities to software vendors to be in sync with potential customers directly. With over 390 detailed software guides that include thorough descriptions and reviews, Software Advice covers the aspects of ease of use, functionality, quality, and support. It also provides screenshots to show customers the user interface of the software.

Key Details of Software Advice:

Founded Year: 2005

Categories: 600+

Software Listed: 11,000+

PCMag is the best review site that emphasizes providing copiousness of content that includes coverage of world-class software. The company provides well-designed reviews on software that is commonly used or newly launched for its custom domain. PCMag is a complete guide to peripherals, upgrades, and PC computers as well. On PCMag, users get a revised review along with a comparison chart stating the importance and usability of the software, which is divided into various categories. Hence, if you are a novice user or a power user, PCMag reviews will help you choose the best software online. What’s more, the platform’s What’s New Now section displays trending topics and stories handpicked by PCMag editors, which allows businesses to stay current in this dynamic market.

Key Details of PCMag:

Founded Year: 1982

Categories: 230+

Ideal For: Small to mid-sized businesses.

6. FinancesOnline

FinancesOnline is one of the fastest-growing B2B software solutions review websites. It is a platform where clients can find software and service-providing companies. It allows consumers to compare software and provides a brief description of the software's price, ease of use, features, and more. The reviews, compiled by a team of experts in B2B software analysis, help the consumer choose wisely. For consumers, FinancesOnline acts as a handy comparison tool.

The platform has a smart score system to ensure top-notch methods for evaluating comprehensive software scores. It includes various elements, such as core features, collaboration, customization, and integrations.

Key Details of FinancesOnline:

Categories: 110+

Software Vendors Listed: 14,000+

Ideal For: Small to mid-sized businesses and remote work.

7. TechnologyAdvice

TechnologyAdvice is one of the top-rated B2B software review sites that are equipped with a product selection tool. TechnologyAdvice is dedicated to educating, advising, and connecting sellers and buyers through its advanced technology. The software are shortlisted on the site as per their features and customer reviews that help the potential buyers to understand what product works well for them.

Entrusted by 600+ tech giants like IBM, Oracle, and Salesforce, TechnologyAdvice is a business technology marketplace that helps in product selection based on category, features, industry demands, and reviews. The platform’s core purpose is to generate new opportunities for its customers, communities, and audiences.

Key Details of TechnologyAdvice:

Founded Year: 2006

Categories: 160+

Technology Topics Covered: 200+

8. SourceForge

SourceForge is the biggest software and services review and comparison site on the web. Around 20 million users per month come to SourceForge to compare business software and services, read user reviews, and develop and download open-source software.

The platform offers reviews and comparisons of thousands of business software and services spanning over 2,500 categories. SourceForge is also home to over 500,000 open-source software projects. It is the ultimate resource for comparing all types of software and services. SourceForge also offers an effective way for business software, SaaS, and business services companies to acquire new customers and promote their products and services.

Key Details of SourceForge:

Categories: 2,500+

Software & Companies Listed: 600,000+

9. SaasGenius

SaasGenius is one of the top-class software review websites that help in searching software options. Users can easily submit reviews on the website. The submitted reviews will be thoroughly evaluated before being posted. The platform collaboratively works with companies and integrates a wide range of third-party services. Consumers may find a complete directory of SaaS products, covering all the vital product information, pricing, alternatives, reviews, and comparisons.

Furthermore, SaasGenius allows consumers to compare and discover new business tools. The reviews are based on a unique submission system and guarantee unbiased information. As for vendors, the platform allows them to add their products and tools to the website for free.

Key Details of SaasGenius:

Founded Year: 2015

Categories: 17

Software Listed: 170

Ideal For: Small & mid-sized businesses, technology enthusiasts, investors, and venture capitalists.

With thousands of software profiles in the review section, GetApp helps small and medium-scale businesses search, compare, and review business software. It is a software advisory website with software tools listed on it for review. Amongst all the categories, the most popular ones are CRM software, collaboration tools, finance and accounting software, HR and employee management solutions, integral solutions, project management systems, marketing solutions, business intelligence and analytics software, etc.

GetApp is a Gartner company. The review process is considerably quicker than that of other review sites. It offers user insights coupled with software recommendations to assist users in decision-making.

Key Details of GetApp:

Founded Year: 2010

Software Listed: 37,000+

11. SoftwarePundit

SoftwarePundit has helped over 25,000 businesses discover and select software products they can count on. It is one of the best review websites, with an in-house team of experts who research and hand-test each piece of software that they cover. Every insight and recommendation that you read on SoftwarePundit was written by a dedicated SoftwarePundit Analyst who believes that buying the right software for your business shouldn’t be so difficult.

What’s more, SoftwarePundit offers comprehensive software buying guides expertly crafted for small to mid-size businesses to streamline their software hunt. The platform also offers 24/7 live chat support where you can get solutions to your vital questions.

Key Details of SoftwarePundit:

Categories: 30+

Software Listed: 300+

Ideal For: Small businesses.

12. PeerSpot (Previously IT Central Station)

PeerSpot is a crowdsourced review site that provides guaranteed tech feedback for enterprise businesses. It is an instantaneous platform with dynamic research results. PeerSpot has a strong and secure verification procedure. Every feedback or review is verified by the site before publishing on the website. The website provides an unbiased perception of users who have already used the tools available for review.

PeerSpot offers other services and information, such as Q&A support and online forums. Customers can easily explore the Q&A section to get resolutions for general questions. Reviewers and customers can be a part of online forums to share their experiences with other customers.

Key Details of PeerSpot:

Founded Year: 2011

Categories: 700+

Software Listed: Not Disclosed

Ideal For: SMBs and enterprise tech professionals.

13. Top Ten Reviews

As the name suggests, Top Ten Reviews provides reviews on products categorized according to each product grouping and displayed in an easy-to-digest format. The company has been in the market for over 20 years and is successful in providing comprehensive reviews and rankings of software available in the market. Top Ten Reviews understands the diversity of requirements of individual users and hence, displays reviews according to features and pricing.

Top Ten Reviews has assembled a team of experienced and skilled professionals who excel at utilizing different methodologies to review the latest software products. The platform also displays the latest trends, deals, and tools to ensure customers get the best out of everything.

Key Details of Top Ten Reviews:

Founded Year: 2003

Categories: Not Disclosed

Product Listed: Not Disclosed

Ideal For: Small & mid-sized businesses.

14. DiscoverCloud

DiscoverCloud is a business software reviews website that allows businesses to search for SaaS solutions software. It includes a dictionary of 3,100 business tools distributed in more than 100 categories. DiscoverCloud also enables consumers to easily compare different categories, like business intelligence, marketing tools, automation tools, sales intelligence, etc. It has a free product listing option for software companies.

The company consists of seasoned analysts, researchers, and marketers. They all share the same goal: helping consumers get their desired product and ensuring businesses achieve new milestones. What’s more, DiscoverCloud has an intuitive user interface to ensure every customer can easily explore the platform regardless of their skill level.

Key Details of DiscoverCloud:

Categories: 119

Software Listed: 3,100

15. TrustRadius

Founded in 2012, TrustRadius is one of the best software ratings and reviews websites in the globe. The company helps both the vendors and the buyers to achieve their desired goals. This website allows businesses to add their SaaS products and software to the platform so that they gain momentum in due course with exposure in the market. TrustRadius also enables buyers to make better product purchasing decisions by facilitating them with genuine and reliable software reviews and B2B insights to learn more about the products.

TrustRadius is an unbiased platform with genuine reviews and in-depth buyer’s guides. This website's reviewers are pre-authenticated, and only then are they allowed to give reviews and insights about every product or software listed on the platform.

Key Details of TrustRadius:

Categories: 550+

16. Crozdesk

Crozdesk is a comprehensive business software search, and reviews site where you can find the right software with just one click. The website has a unique way of offering filtered products and software to users. It provides a Software Finder Form where users can input their requirements. Crozdesk then analyzes those requirements, creates lists of shortlisted products that fit users' demands, and displays them in an easily digestible manner.

Since 2014, Crozdesk has been helping buyers in seeking the best result. It provides an open platform where you can compare thousands of software across more than 350 different categories. Crozdesk provides analyzed reports, curated software stacks, user recommendations, and expert reviews to help businesses boost their productivity through the best software.

Key Details of Crozdesk:

Founded Year: 2014

Categories: 350+

Software Listed: 25,350+

17. Fit Small Business

Fit Small Business is one of the top software review sites that consider the varying demand for small sectors and provide information on software to boost productivity. The platform provides real-time extensive research by talking to business owners, interviewing experts, and analyzing products by trying them out. The assembled team of researchers includes experts from various genres like finance, accounting , human resources, and sales.

Since its inception in 2013, Fit Small Business has helped 28 million small sector businesses grow and boost productivity by utilizing expert advice and software research. Additionally, the company has an open software review form that enables the user to put in their ideas and help prospective users to go through them before making a purchase.

Key Details of Fit Small Business:

Founded Year: 2013

Categories: 15

Clutch is a renowned B2B service providing companies review site that reviews and ranks companies that are trusted by top firms and decision-makers. Clutch is the best way to gain trust from users by creating a company profile and listing it on the website. The company is used by millions of users to find consultants and business services. Clutch is a reviewing platform that increases the visibility of service providers according to user reviews.

The company employs top working personnel who work day and night to keep the review process professional and helpful for its users. Clutch has vetted and listed more than 280,000 businesses globally to make users' company selection process easy.

Key Details of Clutch:

Categories: 1,500+

Companies Listed: 280,000+

19. GoodFirms

GoodFirms is one of the fastest-growing B2B review listing platforms. This platform is specialized in providing authenticated reviews and research on prevailing software trends. Since its foundation in 2014, the company has developed a vast database consisting of over 60,000 vetted client reviews coupled with authentic user insights. Clients can easily access this rich database to get assistance in selecting the appropriate software or company for their business.

Furthermore, GoodFirm follows an advanced methodology and organized processes to rank companies and software in their listing pages. This methodology combines high-value aspects and predefined metrics in its ranking process, such as vital features offering, ease of use, scalability, 360-performance metrics, client reviews, market availability, and more. This ensures that GoodFirms’s users get the right company/software for their businesses.

Key Details of GoodFirms:

Categories: 480+

Software Listed: 30,000+

Companies Listed: 100,000+

20. SoftwareSuggest

SoftwareSuggest is one of the top-class software and service provider review sites worldwide. The platform is highly equipped with modern evaluation tools that may help users find the best software or service-providing companies for their unique business requirements. The website helps users shortlist and select features, compare them with multiple software, ask for and receive a quotation from software vendors, and present the perfect reports.

SoftwareSuggest collects reviews from verified users and assists in choosing the best solution. The website also offers data-driven insights into products and services. These insights may help buyers learn more about products and give them confidence to initiate purchase processes.

Key Details of SoftwareSuggest:

Categories: 1880+

Software & Companies Listed: 50,000+

» How to Select The Best Software Review Platform?

As we discussed many state-of-the-art software and service review websites earlier, you must be wondering which one is the best. Right? Well, the answer is not that simple. As you can see, all the software review sites that we have mentioned here are the best in their ways and possess unique features and characteristics. Choosing the one might be a challenging task. To help you out of this situation, we have gathered some crucial elements to consider. Keep them in mind while choosing the review website, and you may find your preferred review platform.

› 6 Vital Elements to Consider While Choosing The Best Review Websites

• Human-Generated Reviews: Make sure the review platform you choose showcases original human-generated reviews and ratings to ensure the credibility and authenticity of the reviews.
• Depth of Information Provided: Explore your shortlisted software or services and see how detailed information is provided on the review platform. The more in-depth details are there, the better it is to judge the products.
• Software/Service Comparison: Ensure that the software review platform you choose has a feature that allows you to compare software or services with other next-best solutions to gain better insights.
• Credible Methodology: Every review platform follows its own unique review and rating methodology. Get an overview of your preferred review site’s methodology to know how it works and rank software or services to ensure its credibility and reliability.
• Write a Review: Make sure the review site allows you to write a review and lets you express your personal experience of the software or services. It will help other novice users in decision-making.
• Good Customer Support: Look for a software review website that provides good and convenient customer support. It ensures that the platform helps you at every stage of your buying process. 

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9 Best Software Review Websites to List Your Solution On in 2024

Software review websites are a great way to introduce and present your solution to potential customers.

They offer a level of trust and recognition for your brand, and their ratings and reviews significantly influence purchase decisions.

With an overwhelming number of review websites available, it can be challenging to select the right one!

To simplify the selection process, we have chosen the 9 best review sites for you to choose from.

Whatever your program is, there is a great site for you on this list. Read on to find the perfect solution, for your solution! 

Skip to What You Need

Quick Comparison – Best Software Review Websites to List Your Software On

This is a quick comparison of the best software review websites for you to list your software on to gain reviews, credibility and trust. Scroll down to the full reviews for more on each review site!

Why are Software Review Websites Important?

Software Review Websites play a crucial role in a buyer’s perception of your program and their final purchase decision.

The information that review sites collate and present give the user greater insight into the program. It allows them to really engage with the product and find more accurate, balanced, information.

Many sites also offer additional resources like buyer’s guides, blogs and research papers.

In short… Software on a Review Websites:

Software review websites are a credible, unbiased and meaningful source of information for anyone trying to find the best software for their needs, or comparing different solutions to find the best fit for their business. They provide detailed in formation on everything from features to integrations and pricing, as well detailed, verified, user reviews. Many also offer a comparison tool, so you can compare two or more options side by side. 

What are the Advantages of Listing your Software on a Software Review Website?

One of the biggest advantages of listing your solution on a reviewing site is the crucial role it plays in the purchase decision process.

The abundance of options available (especially B2B solutions) makes the decision process more challenging, so buyers are turning to these review sites to help them make the right decision.

Review websites are seen as ‘unbiased third parties’. They’re also very good at presenting the cons of each option.

No solutions are flawless. While sales people may guarantee perfection , those are not accurate or balanced representations. Users know this and so they trust a third party, which features both the pros and the cons.

Trust is the biggest advantage to listing your program on a reviewing site. Especially from sites that offer impartial, authenticated reviews from real-life users and qualified experts.

Another advantage of listing your solution on a review site is higher visibility for your brand. Review sites often rank high on Google, so a listing and good reviews with them can benefit you, too.  

Summary: The Benefits of Listing Your Software on a Review Website Are:

• Improved trust because the information presented is coming from a trusted third party and real-life user reviews.
• Higher credibility because the strengths and weaknesses are both presented.
• A way to connect with people looking for exactly what you offer in a very crowded and competitive market.
• Improved visibility as most reviewing sites for programs rank highly on Google and your listing on their site is likely to come up at the top of search results.

How Do Software Review Websites Work?

In the simplest terms, these websites are to review programs and present a detailed summary of these reviews to the user.

The aim is to connect users to a filtered list of relevant and useful program options.

The information presented is often highly detailed in terms of product information and features.

Some sites use their own ‘experts’ to review and rank different program options. Others only use reviews from real-life users or a combination of the two.

These ratings range from simple star ratings to complex proprietary algorithms that are unique to that review site. 

G2 uses reviews from real-life users, but the reviews are vetted and filtered by their in-house team to ensure authenticity. Those vetted reviews are then used as the basis of their detailed comparisons:

The 9 Best Software Review Websites

All the review sites listed here offer users a wide variety of program options, with detailed information on the product, pricing, features, and, of course, user reviews.

1. P2P Marketing (Free & Paid)

P2P provides free reviews focused on peer-to-peer marketing solutions. These include influencer and ambassador marketing, affiliate marketing, loyalty marketing, employee advocacy, and referral marketing solutions.

Each review is awarded a score out of five based on various components. These include user satisfaction and experience, pricing, and a broad semantic analysis of all available online reviews.

Compared to the other websites on this list, P2P is targeted specifically marketing managers who are looking for solutions in this niche. This will benefit marketing niche solutions but may be a disadvantage for programs aimed at other industries.

P2P regularly publishes top-performing guides and blogs. Once your solution is listed with them, it will also be featured in a blog article that is relevant to your audience. This means you will also benefit from both the extra exposure and the trust signal of an authority website in your niche.

Website: P2P Marketing

2. GetApp (Free Basic, Paid Premium)

GetApp is a great option for programs aimed at small to medium businesses, particularly Software as a Service (SaaS) solution. It is one of the Gartner Digital Markets websites, alongside Capterra and Software Advice.

GetApp offers users a really simple filtering and refining process based on the size and nature of their business. This process leads to recommendations for the best program for that user.

GetApp is a great choice for SaaS vendors who provide solutions for small to medium-size enterprises.

Website: GetApp

3. G2 Crowd (Free Basic, Paid Premium Options)

G2 Crowd is one of the biggest and most established review sites. Each month more than a million users use the platform to search and research different options for applications or programs.

Their categories cover everything from simple apps to the most  complex software solutions  for any number of global and niche markets.

They offer detailed comparisons and give users an overview of how each option stacks up against the opposition. Their reviews are structured, so you can compare ‘apples with apples’, based on specific review questions.   

Website: G2 Crowd

4. Capterra (Free Basic, Paid Premium Placement and Pay Per Click)

Capterra (Gartner Digital Markets) and is one of the best sites to get your program listed for free. They offer over 400 categories, which can be searched and refined based on ratings, size, deployment options, and key features.

The larger categories also include lists of the ‘top 20 ranked programs’. The top 20 are ranked by things like popularity, pricing and user-friendliness.

They are also a great resource for buyers as they offer extensive buyer’s guides, educational infographics and comparisons.

Website: Capterra

5. Crozdesk (Free + Paid additional features)

Crozdesk offers over 290 different categories of solutions across virtually all industries and sectors.

The site provides highly detailed product information and side by side comparisons. Their reviews are from real-life user reviews, as well as aggregated data from various online sources.

They also use their own ‘Crozscore’ system to rank solutions based on their relative position in the market.

The ‘Crozscore’ is a useful indicator to see where your solutions fall in relation to your competitors. It also includes a ‘buzz score’ based on how much ‘buzz’ there is about your program or application online. This is also a useful bit of information to know, as a vendor.

Website: Crozdesk

6. Software Advice (Pay Per Lead)

Software Advice (Gartner Digital Markets) features an extensive range of categories of programs or applications. The categories are filterable by industry, business size, price range, user rating, and platform compatibility.

They also offer side-by-side comparisons and links to more detailed product pages. The site offers extensive buyer’s guides that detail what to look out for and what to consider when purchasing.

What sets Software Advice apart is that they give buyers a curated list based on a telephonic conversation. Vendors set up a free listing but pay per lead directed to them through this service.

Website: Software Advice

7. AlternativeTo (Free)

AlternativeTo is a fully crowd-funded site. They offer cheaper (or even free) alternatives to just about every program or application you can name.

Users can search for the name of the application they want an alternative to, and it will provide a list of suitable alternatives with the same functions and features.

AlternativeTo also provides information relating to OS compatibility, prices, support and user reviews. As a community-driven site, suggestions are based solely on submissions from other users and their comments and feedback.

Website: AlternativeTo

8. TrustRadius (Free)

TrustRadius offers comparisons based on ratings, product features and pricing, as well as user reviews from authenticated reviewers. They also offer in-depth buyer’s guides to help buyers choose the best applications for their needs.

TrustRadius stands out for its emphasis on unbiased and in-depth reviews. They authenticate all reviewers through sites like LinkedIn to ensure they are legitimate users.

Using LinkedIn allows users to see what their own connections on LinkedIn are saying, creating an added level of transparency and trust.

Website: TrustRadius

9. FinancesOnline (Free)

FinancesOnline is a rapidly expanding platform. They focus on B2B and SaaS reviews. They authenticate their reviewers via LinkedIn and request detailed reviews, which offer a lot of information on the product.

In addition to user reviews, they use their own experts to analyze the applications and give them a ‘SmartScore’ rating.

FinanceOnlin is a trusted review site that ranks high on Google. Listing with them and having positive reviews on their site can significantly boost your software’s recognition.

Website: Finances Online

Summary: The Best Software to Review Websites Are:

• P2P Marketing
• Software Advice
• AlternativeTo
• TrustRadius
• FinancesOnline

Conclusion & Our Top Picks

In conclusion, while there are loads of great options available, these are the 9 best review sites to choose from.

All the sites listed here are well-known and highly trusted. They offer great value to their users and provide in-depth product information, which benefits you as a vendor, too.

These sites all rank well on Google and have high traffic volumes. Listing with them will boost your brand’s visibility, recognition, and trust in potential customers’ eyes.  

However, don’t forget to find the review sites that best cater to your niche. Your niche is a key factor to consider when choosing the right review site to list your solution on.

Large sites with high traffic volumes won’t necessarily mean more sales. Sometimes smaller sites that have a more focused niche yield better results. This is because the people who visit smaller, niche websites are more likely to convert to paying customers.

Our Top Pick #1: TrustRadius

We love that  TrustRadius  places emphasis on unbiased reviews, from authenticated reviewers. The  increased level of trust your solution garners from positive reviews on a site like TrustRaduis is incredibly valuable.

They’re not the biggest site but their traffic is focused and they offer great value to users and vendors alike. We also love that listing with them is free!

Our Top Pick #2: G2 Crowd

G2 Crowd is one of the biggest and most well-established review websites available. They cover just about every kind of solution conceivable, and they rank high on Google.

Listing with them will expose your brand to large traffic volumes and boost your brand’s visibility and recognition. A basic listing is free, but you can choose to pay for a premium listing if you wish.

Software World: How To Make Your Software Successful with Software Review Sites

Crozdesk Blog: The Importance of Getting Software Reviews

Team Support: The Importance of Online Reviews: Leveraging B2B Software Reviews

Frequently Asked Questions

What is a software review website.

Software Review Websites are sites that provide a directory of different software options that have been reviewed by the website and by real life users. They provide detailed information to users looking at different software options and allow for side by side comparisons of features. They provide detailed reviews and most sites give the software a 'score' based on the reviews of the software. Read the full article for a list of the best software review websites to use.

What is the best software review website to list your software on?

The best software review website that is trusted by users and caters for your software's niche. Even if niche websites have less traffic, the people who visit them are more likely to become paying customers. Check out the full article for more info on the best software review websites to use.

What does it cost to list your software on a software review website?

Different websites have different pricing plans. Most offer a free basic listing with the option to buy into paid for services or premium listings. Check out the full article for more info on which software review websites offer free listings.

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Comprehensive and detailed app reviews showcase what exactly it has to offer to its users. App reviews are major decision-making factors for users, especially when spending their hard-earned dollars to use your app.

On the other hand, it is the perfect way for app owners and developers to pitch their apps to a targeted audience and gain more customers.

In this article, we have a treat for both parties. We have compiled a list of the top 15 app review sites. Pitch your app or app idea to these websites to get your app reviewed and featured on these platforms.

Table of Contents

1. Product Hunt

Product Hunt is one of the best app review websites on this list. The platform features tech products around the globe. Here, you can get your app featured irrespective of its underlying technology.

So, if it’s an Android app based on health or iOS, please target Product Hunt to get it published.

However, the platform receives a high number of requests from people. Therefore, ensure your app is unique and solves a common problem.

Here are some tips that can help you get featured on Product Hunt:

• Before pitching your idea to the Product Hunt team or submitting your app on the platform, create an account at least a month ago and be active on the forum.
• Upvote other products and engage with the community through discussions. This activity will help you form relationships with the people on the platform.
• After your app gets published on the website, you can politely ask these people to upvote your product and share it with others.
• Ensure your app is bug-free and its UI/UX is fantastic.

Domain Authority : 86

Alexa Rank : 6407

Also, Read –  10 Best AI Chatbot Apps .

2. MobileAppDaily

MobileAppDaily is another one of the top app review sites on our list. The website covers thorough reviews of apps and various genres, from productivity to photography.

With 145k email subscribers and substantial social media followers, it is the perfect home for your app to garner downloads and acquire loyal users.

Additionally, you can use their paid promotion activities to increase your app’s brand presence and downloads if you have a marketing budget.

Best of all, they do it with creativity and create content to impress users with a walkthrough video, press releases, or social media marketing.

Domain Authority : 39

Alexa Rank : 33,411

148Apps is one of the best app review sites for iOS and Mac apps. The website covers iPhone apps, games, news, tips, and guides extensively.

In addition to that, the website also has a separate section for iPad reviews. Therefore, 148Apps is the best place to get the job done if you have an iPad app to promote.

The process of getting your app featured on 148Apps is quite simple. Just visit the link provided above to read their guidelines and best practices.

Domain Authority : 74

Alexa Rank : 205,019

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4. Mashable

Mashable has a huge reader base, covering various topics like video, entertainment, tech, science, and social good. Apart from that, Mashable also has a solid social media presence.

So, if your app gets featured on Mashable, it can get much-needed social exposure. Contact the Mashable editorial team and write a story or detailed article about your app to get the app review done.

Domain Authority : 93

Alexa Rank : 1,535

5. TechCrunch

TechCrunch is one of the top technology blogs, making it one of the best sites for your app review.

TechCrunch’s editorial team writes on several topics, including startups, apps, gadgets, audio, and gift guides.

Additionally, you can also choose to advertise with TechCrunch to acquire more users for your app.

The app review on TechCrunch will be of considerable benefit to your app business. However, they only post cool apps that have a unique selling point.

Domain Authority : 94

Alexa Rank : 1,478

GetApp is one of the best websites to discover and compare apps. The best part of this platform is that it allows users to search for apps easily, making it an excellent contender to feature your app.

The website covers the following categories for app reviews: business intelligence, billing & invoicing, project collaboration, customer support, campaign management, etc.

Domain Authority : 64

Alexa Rank : 9,161

7. FeedMyApp

If you have some dollars to spend on your app marketing campaign, FeedMyApp is an excellent platform for your app review.

The website covers various topics for app reviews, including database, marketing, email, fun, productivity, management, software, etc.

Visit the link provided above to submit your app for review. Do note that they take payment for the review. So, please take a look at their pricing plans before deciding.

Domain Authority : 47

Alexa Rank : 361,130

8. AppAdvice

AppAdvice is another helpful app review site on this list. The website publishes app charts, apps of the week, and games.

However, just like 148Apps, AppAdvice only covers iOS apps. So, if you own an iOS app, contact the editorial team of AppAdvice to submit your app for review.

Domain Authority : 83

Alexa Rank : 17,310

9. The StartUp Pitch

The StartUp Pitch features tech startups. You can submit your app as a startup to get featured on this platform. They also offer paid marketing services to increase your app’s visibility in front of the right users.

Domain Authority : 42

Alexa Rank : 221,820

10. BetaList

BetaList is a community of app developers and early adopters. You can showcase your app on the platform to get feedback from community members and acquire loyal users.

To submit your startup, i.e., app, you must first sign in with your Twitter account. After that, read the guidelines to follow the next steps.

Domain Authority : 61

Alexa Rank : 27,572

11. PreApps

PreApps is now an app marketing agency. If you are looking for a digital marketing agency for your app promotions, check out PreApps.

It also covers app reviews of Android and iOS apps from various categories, including productivity, entertainment, etc.

Alexa Rank : 393,400

12. 9to5Mac

9to5Mac covers everything related to Mac, iPhone, Apple Watch, iPad, Music, and TV. So, if you have a Mac or iOS app, then 9to5Mac is one of the best destinations to review your app. It will push your app’s visibility to the right audience and help you get more downloads.

Domain Authority : 92

Alexa Rank : 5,184

13. AppAddict

AppAdict is another helpful app review site on this list. It covers iOS and Mac applications and software for review.

The reviews are well-written, and the editorial team covers every aspect of the app. Visit the link provided above and contact the editorial team of AppAddict to request a review for your app.

Domain Authority : 38

Alexa Rank : 340,091

14. AppSafari

Like AppAdict, 9to5Mac, and 148Apps, this app review site covers iOS and Mac apps. The platform garners 2 million page views per month and is a premier directory listing platform for iPod touch apps, iOS apps, and Mac apps. Go to the link above to read how to get your app reviews on AppSafari.

Domain Authority : 55

Alexa Rank : 1,396,113

15. Appnoodle

If you have an Android app to review, Appnoodle is a good option, as it covers Android apps of various categories, including games, geopositioning, shopping, utilities, tips, and tricks. Visit the website link above and contact the Appnoodle team to get your app featured.

Domain Authority : 22

Alexa Rank : NA

Truely is a product comparison website you can trust. They use the power of AI to aggregate reviews from all over the internet to bring you the most comprehensive look into the inner workings of software and services across the web. Guaranteeing unbiased reviews, they focus on the truth and values of integrity and accountability.

Alexa Rank : 304,048

If you want to get it featured on CodeItBro, please send me a pitch (not a spammy one) to [email protected] . If I like your idea or app, I will write a detailed review to share its functionality with my blog readers.

Request App Review .

Domain Authority : 17

Alexa Rank : 577,647

Final Thoughts

We sum up our list of the top 16 app review sites. This list will help you increase your app’s visibility and brand presence. If you have any queries, please post them in the comments section.

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