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Fast Food Restaurant Business Plan PDF Example

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  • February 28, 2024
  • Business Plan

The business plan template for a fast food restaurant

Creating a comprehensive business plan is crucial for launching and running a successful fast food restaurant. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your fast food restaurant’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a fast food restaurant business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food and beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your fast food restaurant concept into reality. Let’s dive in!

Our fast food restaurant business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the restaurant’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

  • Executive Summary : Offers a snapshot of your fast food restaurant’s business idea, market study, team, and money plan.
  • Restaurant & Location: Talks about the restaurant’s look, features, and why the spot is good for customers.
  • Menu & Pricing: Shows what food your place serves and how much it costs.
  • Key Stats: Tells about how big the market is, how it’s growing, and important numbers for fast food.
  • Key Trends: Points out new changes in fast food, like healthier options or tech for ordering.
  • Key Competitors : Look at the main other fast food places and how your restaurant is different.
  • SWOT: Lists your restaurant’s strengths, weaknesses, chances, and risks.
  • Marketing Plan : Plans for how to get and keep customers.
  • Timeline : Important steps and goals from starting to the first year.
  • Management: Gives information on who runs the restaurant and their jobs.
  • Financial Plan: Shows how your restaurant might do money-wise over 5 years, including sales, profit, and costs.

The business plan template for a fast food restaurant

Fast Food Restaurant Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces the business plan for your fast food restaurant , providing a concise overview of your establishment and its offerings. It should highlight your market positioning, the variety of fast food items and services you provide, its location, size, and a summary of daily operations.

This section should also delve into how your fast food restaurant will fit into the local market, including the number of direct competitors in the vicinity, identifying who they are, along with your restaurant’s unique selling points that set it apart from these competitors.

Moreover, it should include information about the management and co-founding team, outlining their roles and contributions to the restaurant’s success. Additionally, a synopsis of your financial projections, including revenue and profits for the next five years, should be included here to give a clear overview of your restaurant’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Fast Food Restaurant Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Fast Food Restaurant, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Provide a detailed description of the restaurant’s physical environment, focusing on its design, ambiance, and welcoming atmosphere that appeals to customers. Mention the restaurant’s location, emphasizing its accessibility and convenience for customers, such as proximity to busy shopping areas or availability of parking. Explain why this location is particularly beneficial in attracting your target customer base.

Menu & Pricing

Describe the variety of fast food items and beverages offered, ranging from classic favorites to unique specialties that differentiate your restaurant from competitors. Detail your pricing strategy , ensuring it aligns with the quality of food served and appeals to the market segment you are targeting. Highlight any special deals, combo offers, or loyalty programs that add value for customers, promoting frequent visits and customer loyalty.

Make sure to cover here _ Restaurant & Location _ Menu & Pricing

Business Plan_Fast Food RESTAURANT

Market Overview

Industry size & growth.

In the Market Overview of your fast food restaurant business plan, start by looking at how big the fast food industry is and how much it could grow. This helps you see how much room there is in the market and where you might grow.

Key Market Trends

Talk about what’s new in the fast food world, like how people want different and healthy options, meals they can get quickly, and new kinds of food. Mention how people are looking for good food that fits their busy lives and how they like to try new flavors from different places.

Key Competitors

Look at who else is selling fast food, from big chains to local places. Talk about what makes your restaurant stand out, like special menu items, great prices, or a fun place to eat. This part helps show why people would choose your restaurant and how you fit into the busy fast food world.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Fast Food Restaurant Business Plan market overview1

Dive deeper into Key competitors

First, do a SWOT analysis for your fast food restaurant . Talk about Strengths (like a great menu and quick service), Weaknesses (like lots of competition or high costs), Opportunities (like more people wanting fast, tasty food), and Threats (like changes in what people want to eat or less money to spend on eating out).

Marketing Plan

Next, make a marketing plan that shows how you’ll get and keep customers. You can use ads, special deals, fun posts on social media, and events in the community.

Lastly, make a clear timeline with important steps for starting your restaurant, getting the word out, getting more customers, and growing your business. This helps you stay on track and focused.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Fast Food Restaurant Business Plan Strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the fast food restaurant’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the fast food restaurant towards its financial and operational goals.

For your fast food restaurant business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Fast Food Restaurant Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your fast food restaurant’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your fast food restaurant business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Fast Food Restaurant Business Plan financial plan

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10 Practical Steps to Start a Fast Food Restaurant in Nigeria

More than ever, the fast food restaurant business has become very lucrative and popular in Nigeria. Over time, people’s lifestyles and food choices have changed. Beyond making more money to keep up with these lifestyles, many people consider ready-made delicacies from fast food restaurants.

Likewise, the demand for quick meals has increased as Nigerian cities get bigger and busier. This is why your idea of starting a fast food restaurant in Nigeria anytime soon is pretty reasonable.

According to the Association of Fast-Food Confectioners of Nigeria (AFFCON), Nigeria’s fast-food industry is worth N250 billion and it has been growing at a 10% rate per year. To this end, we’ve prepared a guide that reveals certain effective steps to follow before starting a fast food restaurant in Nigeria.

As a new entrepreneur looking forward to succeeding in the food industry, you will also discover many helpful tips in this guide. Stay tuned!

Table of Contents

With proper execution and a focus on customer satisfaction, you can run an eatery and thrive in the competitive market. However, starting and running a fast food restaurant requires careful planning, attention to detail, and dedication.

That said, the steps below will simplify everything you need to know to set up and profitably run a fast food restaurant business in Nigeria.

Carry out market research and analysis

When starting a fast food restaurant in Nigeria, conducting market research is the first step to take. Identify your target customers and what they like. Analyze the competition and find ways to stand out or ace the competition. 

Research has shown that Tantalizers (a popular fast food chain in Nigeria) conduct market research to offer menu items that cater to local tastes. They understand that studying the competitive landscape gives them opportunities to set themselves apart. You should do the same to also single out your restaurant.

Moreover, careful market research and analysis can help you determine the ideal location for your eatery. Your chosen business location can greatly impact the success of your restaurant. Thus, market research helps you make informed decisions and create a unique fast-food experience for your target customers.

Read also: Top 10 Food Delivery Apps in Nigeria

Develop a business plan

Developing a business plan is essential when starting a fast food restaurant in Nigeria. You need to define the vision, mission, and goals for your restaurant.

However, before preparing a plan for your business, you should conduct a feasibility study . It’s crucial and will help you determine if your venture is financially viable. For instance, Sweet Sensation , a successful fast-food chain in Nigeria, has a strong business plan. They conducted a feasibility study to expand their business and boom! They made it to the top.

Thus, it’s vital to create a comprehensive business plan that includes your concept, menu, pricing, and marketing strategy. By considering these aspects, you can align your restaurant’s offerings with customer expectations. 

Address legal and regulatory considerations

No legal business exists on its own without a legal framework to back it up. Similarly, when starting a fast food restaurant in Nigeria, you must consider the legal and regulatory aspects.

First, you must register your business with the appropriate authorities and get the necessary licenses and permits to operate a food establishment. In Nigeria, the Corporate Affairs Commission (CAC) is the right place to start. After registering your name, you should also adhere to health and safety regulations/standards. Through this, you can maintain a safe environment for both customers and employees.

For example, Mr Bigg’s , a renowned fast food chain in Nigeria follows relevant regulations to ensure the quality and safety of their food. Likewise, you should learn about the legal obligations of your restaurant business and fulfil them. Only then can you create legally compliant fast-food restaurants that earn the public trust. To make things easier for you, you can seek the service of a legal practitioner(s).

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Design the restaurant layout

This often goes hand in hand with finding a suitable location for your business. After finding a location that meets your target market’s needs, you want to give your restaurant a befitting design and layout. You should consider enough space as you plan for your restaurant’s physical facility which would include a kitchen, dining area, storage, and parking lot. 

Consider the accessibility, visibility, and lease terms of your restaurant. Plan the interior layout of your fast food restaurant business including seating arrangements, kitchen space, and customer flow. Also, make sure your restaurant complies with health and safety regulations.

Setting up operations

Setting up effective and efficient operations is important when starting a fast food restaurant. Identify the necessary equipment, supplies, and ingredients for your restaurant. Establish relationships with reliable suppliers. Also, learn how to negotiate favourable terms to ensure a smooth supply chain.

For example, let’s consider Chicken Republic in Nigeria. They didn’t become a popular fast-food chain overnight. They’ve learned how to maintain strong partnerships with local suppliers for sourcing fresh ingredients. Hence, as part of your effort to set up operations for your fast food restaurant, consider human capital.

Train and assign qualified staff to tasks to ensure excellent customer service. That way, you can lay a solid foundation for a successful fast food restaurant.

Develop a perfect menu and pricing mechanism

If you are trying to start a fast food eatery in Nigeria, you should consider what your menus and pricing should be like. Make extensive research on menu development and pricing. Take your time to design a diverse menu that caters to the tastes and preferences of your target audience.

For instance, Domino’s Pizza in Nigeria offers a variety of pizza flavours tailored to local palates. They continue to source high-quality ingredients while keeping costs in mind to maintain profitability.

Determining competitive and profitable pricing strategies can help you attract customers while ensuring sustainable business growth. The bottom line is to carefully craft your menu and pricing effectively. Also, by offering delectable dishes to your customers, you can drive your fast-food business to success.

Map out engaging brand and marketing strategy

More often than not, you must have heard this popular phrase in business, “customer is king.” This is so true as no business can survive without customers. If you want to succeed in your journey to start and scale up your fast-food business in Nigeria, you must create an engaging brand and marketing strategy. For example, Tastee Fried Chicken has successfully established its brand as a reliable and tasty fast food option.

How did they achieve that? The answer is simple. They started by developing a unique brand identity that resonates with their target customers. Interestingly, that involves building an online presence through a website and active social media platforms to connect with customers and showcase their offerings.

You can make your fast food restaurant in Nigeria big by creating a strong brand and using smart marketing strategies. However, don’t forget that effective marketing strategies include online and offline advertising. The aim is to reach a wider audience.

Spell out how you want to settle your customers

As said earlier, it’s essential to have an effective and efficient operation to start a fast food restaurant in Nigeria. But beyond that, you want to be proactive in making your potential customers happy. To do this, there should be efficient ways to take orders, prepare food, and deliver it. 

Take KFC in Nigeria for example, they work hard to quickly fulfil orders and make sure they’re delivered well. That’s because they understand that giving great customer service is a big deal too. Hence, create a mechanism for how you propose to listen to what your customers are saying to make things better. When you work efficiently and offer great service, you can build a good reputation and make lasting customer connections in Nigeria’s fast-food industry.

Plan financial management and sustainability

Setting up a strong financial management system is so vital when starting a fast-food cafeteria in Nigeria. That way, you can keep track of your income and expenses to understand how your business is doing. You can also manage costs and find ways to make more profit. For instance, brands like Sweet Sensation in Nigeria carefully manage costs to ensure profitability.

Make plans for the future by thinking about long-term sustainability and opportunities to grow your business. By spending wisely, you can run a fast-food restaurant successfully and set yourself up for future expansion.

Read also: Effects of Online Food Retailing in Nigeria

Secure funding

At this stage, you should calculate the financial needs of your fast-food restaurant and investigate available funding sources. These sources could be personal savings, loans, or potential investors. Many entrepreneurs in Nigeria have secured funding for their fast food ventures through partnerships with local banks or investors.

Equipment Needed to Start a Fast Food Restaurant

You’ll need some essential equipment to start a fast food restaurant in Nigeria. Let’s explore these necessary items in detail. 

Cooking appliances

These are tools that you’ll need in your restaurant business to prepare a variety of delicious foods. Some of these appliances include fryers, grills, ovens, microwaves, etc.

Refrigeration units

At some point, you’ll also need refrigeration units such as walk-in coolers, freezers, and refrigerated display cases. These units will help you store ingredients and keep food fresh for serving.

Food preparation tools

These tools are essential for preparing ingredients and creating delicious dishes. They include cutting boards, knives, mixing bowls, measuring utensils, and food processors.

Serving equipment

To start a fast food restaurant, you’ll need serving equipment like counters, cash registers, trays, serving utensils, and food warmers. These items facilitate efficient and organized food service to customers.

Storage containers

To keep your ingredients, sauces, and condiments safe, you’ll need storage containers for your fast-food restaurant. These containers help maintain freshness and organization in your kitchen.

Read also: 15 Most Indigenous and Popular Nigerian Foods

Dishwashing facilities

Every fast food restaurant needs dishwashing facilities. These include sinks, dishwashers, and drying racks to ensure cleanliness and maintain a safe food preparation environment.

Beverage stations

You’ll need beverage stations for serving drinks. Some of the equipment to set up a beverage station include dispensers, coffee machines, blenders, and ice makers. If you have all the necessary equipment, you can prepare and serve a wide range of delicious drinks to your customers.

To start a fast-food restaurant, you need furniture such as tables, chairs, and booths. These provide comfortable seating arrangements for customers to sit and enjoy their meals in a pleasant environment.

POS machine  

You need to satisfy your potential customers as a fast-food business owner. One sure way to do that is to get them to make orders and payments with ease. Here’s where a POS (Point of Sale) machine and payment gateways like Flutterwave, etc, come in.

On the other hand, with a computer-based system, you can efficiently run a fast-food restaurant business. This can help you manage orders, payments, inventory, and take accurate record-keeping for your business.

Safety equipment

You need to comply with local health and safety regulations while setting up your fast-food restaurant. But taking a step further beyond papers, you’ll need to get safety equipment to start an eatery. Some of these equipment include fire extinguishers, smoke detectors, and first aid kits. This equipment ensures a safe environment for both customers and staff.

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FAQ: How Much Does it Cost to Start a Fast Food Restaurant?

This is the most common question asked by aspiring entrepreneurs like you who want to start an eatery. The cost of starting a fast food restaurant in Nigeria varies based on some factors. These factors include location, size, concept, menu, and quality. Other factors to consider are inventory, marketing, licenses, equipment, and space.

Final Thoughts

The journey to running a successful fast food restaurant needs careful planning and execution. Bear in mind that Nigeria’s fast food industry has many growth opportunities and challenges. However, if you follow the practical steps highlighted in this guide, running an eatery will become an easy ride for you.

What’s more? It’s time to chase your dreams of owning a restaurant. Commence this thrilling journey today and enjoy the huge rewards of Nigeria’s fast food industry!

About Author

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Degreat Michael

Degreat is an expert SEO content writer, self-published author and founder of Greatcrackers.com. With over 5 years of experience in a variety of content writing, he helps struggling small business owners create result-driven web copies that sell their brand stories.

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  • Wed. Mar 27th, 2024

NG Business

NGBusiness Gives You Access To Over 100 Business Plan Samples As Well As Other Important Business Related Information...

Restaurant Business Plan In Nigeria (2024 DOC)

Restaurant Business Plan In Nigeria

Restaurant Business Plan In Nigeria (2024 Sample) | How To Start Fast Food Business

One of the most essential commodity in a home around the world today is food, starting from the raw food, meat food, can food, vegetable food and every other kind of food you can possibly think of.

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Business plans and feasibility studies to get a discount.

This is because; we are sustained by our daily intake of food (meals) of all kinds. Food is relative to different kind of people, there are those who prefer meat meals to vegetable meals, others would prefer the one they drink, in all they are after their satisfaction as a result of the food intake.

In Nigeria today, food has gone beyond the daily meals people eat at home and set off to work. In fact most people consider venturing into food vending as one of the most lucrative business today, considering the number of people who patronize food hawkers also known as mobile food sellers. There is this adage in Nigeria that says “ In Nigeria everybody is in a hurry, both traders and customers ”, for this reason most Nigerians today tend to leave their home without having to eat anything, and that is where the business opportunity for selling comes in.

As a student in Ebonyi state University, Abakaliki, there was this woman we often buy rice and beans from every morning, it was actually a routine for us, I never really thought of the business side of what this woman was doing, all we needed was to feed and go to school, because we were always in hurry, the day she told us how much she earns on a daily from her food hawking, we were all in shock. And this was a woman who didn’t even know the fundamentals of running a successful restaurant using a business plan.

To get the full business plan on the Restaurant Business Plan In Nigeria + feasibility study, pay N10,000 to

GTBank (Guaranty Trust Bank)

Account Name – Okite Joseph ikenna

Account No – 0044083736

Once payment is made for the Restaurant Business Plan In Nigeria Feasibility Studies PDF File, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549.

Imagine if you decide to start up your own food joint, using one of our Restaurant Business Plan In Nigeria, the success reports you will be recording. You may be discouraged by others that fast food business crumbles easily due to the fact that most people eat at home before coming out, and as a result you may have low sales which will eventually crumble your business. I believe you must have observed that most restaurants that are strategically located in your town attracts the most customers, despite the insinuation that most people eat at home before coming out, customers still troop to these restaurants just to feed.

The Restaurant Business Plan In Nigeria will help you in outlining how you can set up your own fast food restaurant. The question is having the interest in starting your own restaurant business, or having the habit of always cooking , not just for your consumption but for the people around, it even gets better if you enjoy every bit of your cooking activity. Some actually go for training to become qualified chefs, this tells of how huge restaurant business can be if properly managed.

What You Can Use Your Restaurant Business Plan In Nigeria For;

With the Restaurant Business Plan In Nigeria which can also serve as a Fast Food Feasibility Studies, as an entrepreneur, you can use this document for various purpose, especially, the purpose of sourcing fund to start up your fast food business using the fast food restaurant business plan sample.

BANK LOANS – You stand a chance of getting a bank loan using this well written business plan , banks want to be convinced that they are giving their money to a customer who has potential of repaying, hence with a well written fast food restaurants business plan , you may be considered as a reliable loan applicant.

GRANTS – Applying for grants from government has been made easier and accessible, especially if done with a doc that will convince those issuing the grants, of cause you must be qualified before you are issued with the grant.

PROPOSAL – You can use the restaurant feasibility study sample PDF to apply for a proposal, especially in situations where you can obtain fund for your restaurant business, this is because the information contained in this restaurant business plan document are well articulated, you stand a better chance going with this feasibility study.

Seminar presentation – You can use information from this business plan to form the basis of your seminar research, since the information contained in it came from a rigorous research work.

COMPETITIONS – You can go for competition where you win a prize or scholarship, especially one for entrepreneurs to commence their journey in business. You stand a chance of winning given the information at your disposal.

Nigeria today has a whole lots of opportunities, especially for the business minded ones, and for those who decides to venture in to the fast food industry also known as restaurant business are guaranteed with diligence and discipline, the stand a chance of earning what they have invested.

Generally, the fast food industry is growing, owing to the high demand in already made food by those from all categories of people in the society. You will agree with me that fast food accommodate both the old and the young, the rich and the poor, as long as you are able to foot your bills, you are welcome to buy.

As stated earlier, a great amount of care and caution has to be applied in the running of the restaurant business, you surely do not want to waste your investment, hence the importance in getting a restaurant business plan + feasibility study that best explains to you what you need to be doing at every time.

Importance Of Restaurant Business Plan In Nigeria

In all fairness, you need a well detailed business plan + feasibility study in order to run restaurant business in Nigeria, irrespective of the type of restaurant you have in mind, as long as money will be invested into the venture, it will be advisable you professionally plan how to go about the business using a laid out business plan with detailed information on the business. Here are the reason you need a business plan for your fast food venture;

  • It helps you to plan for the things you need before kick starting your business
  • Your plan tells of what services you have to offer
  • It should also contain the number of staff to hire
  • A business plan should also have detailed description of staff uniforms and dress code

Note!! To get the full business plan on the Restaurant Business Plan In Nigeria + feasibility study, pay N10,000 to

This is what Restaurant Business Plan In Nigeria looks like;

Table of content

Executive Summary

  • Business Description
  • Products and services
  • Market Analysis
  • Competitor Analysis
  • Sales and Marketing Plan
  • Operational Plan
  • Management plan
  • Financial Plan and Projections

This is an overview of the proposed standardized fast-food restaurant which will be named after whatsoever you wish, also outline the categories of people, residents as well as customers that your local delicacies or other delicacies may serve, they have meet the requirement as well as be in a classy environment . Get a catchy name for your Kitchens, distribute fliers with your address boldly written on it.

The Business

The business should be established as a limited liability company owned by you as well as other investors who may have contributed to the capital. Outline the persons who are to manage as well as oversee the business, it is important a first class chef with wealth of experience and expertise is allowed to manage the restaurant, except you fit into the description of a first class chef. This gives you an edge to be able to compete with the like of other top hotels as well as restaurant.

Products and Services

Great restaurants are known for their irresistible menu, especially when it has long list of mouth-watering selection of local as well as other delicacies, such as

  • Egusi Soup,
  • Pepper-soup,
  • Vegetable soup,
  • Pounded yam,
  • fried rice, etc.

The aforementioned will be served with a variety of meat offerings ranging from roundabout to pomo to raw beef. Tasty fried chicken, turkey, assorted fish types and recipes will not be left out.

Also make provision for point and kill services to customers who may prefer to just come in, relax, watch television and eat our greatly-demanded super-tasty smoked fish offerings.

Nigeria, no doubt, is both Africa’s most populated country and its largest economy but also its most important consumer of food products. The size of the food and beverage industry in Nigeria according to IMF is valued at 800 billion Naira with an estimated 40% growth expected in 2016 alone.

Being the business capital of Nigeria and its second most populous state, Lagos state boasts of over 30 million residents and a food and beverage industry valued at 100 billion. Experts also believe that this market will witness a 45% growth in 2016 alone.

The Ogudu area of Lagos has in recent times begun to capture the interest of greater Lagos residents. This is because this once sleepy and relatively quiet business and residential community has attracted in recent times the interest and investments (in real estate) of Lagos’ many high and mighty. With its over 100,000 population made up of residents, workers and visitors, Ogudu area provides any good classy restaurant worth its onions the right kind of demography on which successful businesses thrive. It is therefore no surprise that Big Bite, Mr Bigg’s, Tantalizers, Margretos and a host of others found a conducive business nest in which to lay their proverbial eggs.

Financial Considerations

Go for a long-term financing to cover start-up costs, equipment, building expenses, and working capital.

Funding for the launch of the business will be provided primarily by equity from the partners and investors.

Our market survey and research shows that restaurant business holds the promise of reaching positive cash flow in its 7th month of operation. The advantage of this, is the provision it makes for accelerated repayment of its loan obligations, as well as for dividends to be paid to the owners.

Revenue is expected to amount to N12,984,326 and profit N3,592,736 in our first year of operation.

Factors To Consider Before Setting Up Your Restaurant

Here are some of the factors most food entrepreneurs over look that makes them fail in the business venturing, carefully go through them and ensure you cross all your T’s and dots all your I’s; see below

Write A Business Plan – We’ve discussed why you need a food business plan sample PDF on this post, some of the things we said you needed to start up your restaurant business should be embedded in the business plan. A business plan helps the entrepreneur to plan for logistics , things that are required for the business to start, on the business plan your master plan on the services to be offered will as well be contained in it, It should as well have information on the number of works you should have and also have detailed description of staff uniforms and dress code, things menu, time of opening and closing business will as well be included etc.

Source For Fund – This relates to those who have built an idea on how they want to start up their own business but have little or no fund, with the business plan you can source for fund to start up your own restaurant business. You can apply for bank loan, especially those soft loan that are issued to start up business, apply for government grants, or you can source your fund from friends and family members.

Register Your Business Name – You must register your business name to be legally recognized, in fact when you register your business name, it becomes an infringement into your right if some other business uses the same name, in essence business registration protects your business from duplicates. In a city like Enugu where they have a whole lot of fast food joints and restaurant, I’ve never seen two fast food joint or two restaurant with the same name, for example you have the following just to mention a few (i) Open Sheraton (ii) Nta’Chi Osa (iii) Odi Oku… etc, all these fast food joints/ restaurant have their unique customers although they relatively have almost the same menu.

Competition – Restaurant business is one of the most competitive business you can ever find today, in order to survive, you need to know who you are competing with. By knowing your competition, it entails you know things like;

  • Services offered
  • Number of staff
  • Administrative/ management sector
  • Their method of operation… etc

In fact, you are required to know every possible information about your competition in order to compete favorably. You can actually scout these restaurants yourself; this will enable you to have first hand information about them.

Location – Location in business can never be over emphasized, it is important that you carefully select the best spot for your business. Locating your business in the city center can be very strategic, people will get to know you restaurant easily, could be used in description. Other places where you can site your restaurant is at the Mall, serving continental as well as local dishes will make people consider your restaurant a top notch, setting up at the market place or around the market will definitely fetch you a large number of customers. You can take advantage of proper research before setting up.

Staff Employment – The implementation of your business plan is dependent on the capacity of staff you have employed, these days food venture has become a serious venture and some organisation tends to send their staff members to training, while other employ only those certified by an institution, there are institution where individuals are trained for hospitality business. Employing and subsequently training those individuals will greatly benefit your restaurant. In essence, you need qualified hands to handle the following;

  • Management/ administrative
  • Cleaning etc.

Buy Equipment – There are items you need to successfully run a restaurant business, these items includes the following,

  • Cooking equipment (firewood or gas cooker)
  • Oven and grill equipment
  • Walk in cooler, freezer or any other cooling equipment
  • Frying pans, pots, spoons, plates
  • Take a way plates
  • Salad and dessert plate (optional)
  • Chef knifes
  • Cleaning equipment (buckets, cleaning rags etc)
  • Hand soap and sanitizer dispenser
  • Fire extinguishers (for emergency)
  • Tray pan (for serving)

Note – you can scout for other items not mentioned in the list above, in all you need these items to successfully run a restaurant business.

Other Additional Factors To Consider

  • Draft Your restaurant menu
  • Have a reliable list of those that supply items to your Restaurant
  • Have a financial estimates as well as projections for your business
  • Invest in good press publicity
  • Go further by either develop a website or setting up a page on social media that will help in promoting your restaurant
  • Constantly Re – design your restaurant menu to keep your customers interested
  • Never relent in the implement of frequent and strategic marketing
  • From time to time host events
  • Invent new service and market to your customers
  • Tell them of your take-out as well as your new service delivery
  • Engage other restaurant owners in a networking scheme and as well engage your customers.
  • Involve in customers related competition.

To get the full Restaurant Business Plan In Nigeria | How To Start Fast Food Business + feasibility study, pay N10,000 to

Once payment is made for the Restaurant Business Plan In Nigeria | How To Start Fast Food Business, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549 .

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fast food business plan in nigeria pdf

Fast Food Restaurant Business Plan (PDF, Excel, Word)

fast food business plan in nigeria pdf

Description

  • Executive summary
  • Company overview
  • Products and services
  • Operation plan
  • Market and industry overview
  • Sales & marketing plan
  • Financial plan
  • Risk management plan
  • Potential funding sources

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Business Plan

Restaurant Business Plan in Nigeria / Start a Fast Food Business in Nigeria

by BusinessPlan 1 Comment

Restaurant Business Plan in Nigeria / Feasibility Study on Restaurant Business

CLICK HERE TO DOWNLOAD FREE RESTAURANT BUSINESS PLAN IN NIGERIA

One of the basic necessities in life is and still remains FOOD, lately it has evolved from just food to having a well prepared and well served food and many people just want to walk into a restaurant and be served a well cooked meal. I mean a meal that gives them a run for their money. Food is good, well cooked food is better and a well cooked food, severed in a serene environment with courtesy is best.

Also Read: Small Chops Business Plan in Nigeria

A great percentage of people love to eat out with a friend, wife, husband, girlfriend, co worker, etc the list goes on but for whatever reason and with whoever they choose to go out with, the base line is that all they want is to eat and that is why we are showing you steps to opening your own restaurant and ways to make your own mark in the food industry.

Before you start your restaurant business in Nigeria, you need to a detailed feasibility study and write a business plan. It is always professional for you to have a well laid out business plan and ensure that it is foolproof. Draw out a plan for all the things you want to get done before opening the business, what kind of service do you intend to run, have a detailed description of everything even to the way you expect your staff to dress and carry themselves while going about serving customers. If you want to build, rent or lease a building. Note that this business plan will serve as a guide from the inception stage of this business and will also continue to control how you run your business, you can improve on this plan but it will be your ultimate guide to success.

You can Write Or Buy a Detailed Business Plan From Us!

For N10,000, we will send you a sample restaurant business plan in Nigeria. Our business plan can be used for bank loans, grants, and entrepreneurship competitions. This sample restaurant business plan in Nigeria covers the following aspects:

  • Executive Summary
  • Business Description
  • Products and Services
  • Market Analysis
  • Competitor Analysis
  • Sales and Marketing Plan
  • Operational Plan
  • Management Team
  • Financial Plan and Projections

To place order for this business plan, pay N10,000 to:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME:  CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

After payment, send the following details via text to 07033378184.

  • Depositors Name
  • Your email address
  • The title of the business plan you paid for (e.g. small restaurant business plan in nigeria pdf)

Your business plan will be sent to your email within 10 minutes after payment.

Learn More: How to Write a Business Plan

  Steps Needed To Start a Restaurant Business in Nigeria

  • Be Determined

Be determined to start this business and also be resilient in seeing this through. Starting a business like this is not a child’s play and you need to be strong hearted to kick off. Keeping your mind on the final outcome of what you want will help to see you through the most difficult times in starting this business. Get all the necessary motivation you need and surround yourself with people that believe your can do it.

Learn all you need to know and all you can about the food industry in the country. Research things like what to buy, where to buy them and where to get them at cheaper rates and all these could include any of the following equipments, utensils and food items. It’s important to note that saving all you can right now and at this early stage is so important and will eventually work in your favour.

  • Visit a Couple of Restaurants Around

Go around and pay a visit to reputable restaurants around your location that you think may be a major competition for you. See how they run their business; open your eyes you will be shocked how much there is to learn and you will pick up one or two things that will give you an edge to be above them when you start yours.

You will have to decide the standard you want to attain and keep in your business. Who are the people in the society you are targeting to service that will be the determinant of a lot of things from here on. Make sure this standard you start with is kept constant if there will be a change then it should get better not worse than when you started out. Maintaining the standard is one of the major things that keeps customers away and ultimately leads to the closure of a business that was well started.

Feasibility Study on Restaurant Business in Nigeria

  • Business Location And Registration

Most road side restaurant don’t necessarily need business registration but if you intend to stand out and make your mark you will need a registered name, a trademarked logo and the best location for your business to thrive.

The location is very important because the kind of people that live around or work around your business location will determine the kind of people you will attract and how much of them comes to patronize you. Don’t be in a hurry to pick a business location, take your time, drive around and ask questions.

Ensure that your business place is very easy to locate, choose the best location with access road, parking space and easily accessible by most of your clients.

  • Cost Break Down

Now that you have a location, draw up a cost implication of your entire idea that includes your location cost. Are you renting, leasing or building your own business location? All these will tell how much cost implication you will incur as regards cost of start up, equipments, utensils etc should also be included.

  • Get Capital

Raising the capital for the business is an all important phase. Most businesses don’t see the light of day and don’t leave the pages of a book or the minds of inceptors solely because they lacked the capital to carry on from this planning phase. So make sure you kick off and get that capital while your idea is still hot and fresh.

Get a loan from family and friends; get a loan from a bank or microfinance bank or raise it yourself but ensure you raise that capital.  

  • Get your business location and furnish it with all that is needed before you start, don’t manage. Make sure you are ready before you begin.
  • Employ A Great Chef/ Experienced Staff

The purpose of having all these plans for the  restaurant is to make great dishes so invest wisely on getting the best hand(s) around to help win the heart of the customers. You may have a great smile but the customers will only come back and pay for a meal if the meal they had the first time is great. And trust me you never can tell how far referrals can work in your favour. Word of mouth goes much faster than even social media adverts.

  • Have an enticing menu that will keep the customers coming and wanting more.
  • Never forget the power of the media

Do allot of publicity especially at the initial stage. Go on television and radio if you have to.

Print fliers and do social media publicity. You can surely reach a lot of people through media advert. Set a target for yourself and ensure you meet it.

  • Maintain and Improve Your Standards

It is of utmost importance that your standard is maintain and improved or reviewed constantly. Be known for your quality service and continue to render that service to your customers. Look for new ways to intrigue your customers and appeal to their better judgment to remain in business and gain more money and publicity.

A saying CLEANINESS IS NEXT TO GODLINESS should be your watch code or motto. Keep your environment clean to avoid been shut down by the regulatory bodies and to still keep your customers coming and comfortable while they enjoy a well cooked meal.

Online presence is very important in this information age. Build an android app which is puts your business out there. This can also help your customers place orders to their homes and offices. Bringing your services to their door step is the best way to ensure a lasting business.  

Class of Restaurants

The class of restaurants generally relates to the social status of the individuals that you intend to attract to your place of business. You have to carefully study your environment and location of business to make sure you have the desired result and meet the desired customers. These classes are as follows:

  • Low Class Restaurant
  • Middle Class Restaurant
  • Upper Middle Class
  • High Class Or Big Boys Restaurant

Where your restaurant is located and the general customers you intend to attract to your place of business will ultimately affect the class of restaurant you will start up, the things you will have and the general cost for lunching the business.

Types of Restaurants in Nigeria

  • Traditional/Ethnic Restaurants: This restaurant is the kind that serves local or foreign meals which is predominantly cultural base and location based. Some of these restaurants are Chinese restaurants, calabar kitchen, etc.
  • Quick Service Restaurants: These are restaurants that are concerned with just meeting a customer’s need quickly because these set of people are in a hurry and just want to be fed at the moment. This is a quick service restaurant to people that are most likely on break from work or on the move and need to catch a quick meal, but are not interest how they are served they just want to eat.
  • Casual Dinning Restaurants: these are more organized fast food restaurants; they serve their customers in a more relaxed environment. In this kind of restaurant meals are served in no particular order.
  • Fast Food Restaurants: Snacks and drinks are served; these are what we  may refer to as junk foods like burgers, drinks, chips and fries, chicken etc. you could have the option to eat in and take away, there could also be delivery service.
  • Fine Dinning Restaurants: These are high class restaurants that serve customers with dignity and respect just as they would get at their homes or even better. These restaurants have standard services and do what with is called courses e.g. three course meal or five course meal. They serve the best of the best in the society, the elites and as we will call them in Nigeria “big boys”.

Cost of Starting a Restaurant in Nigeria

The cost of starting a restaurant cannot be given here in details basically because there are several kinds of restaurants and classes. The location and the quality of service you offer will be the determinant of the starting and running cost. With as low as N1,000,000.00 (one million naira) you can start up something nice but if you intend to go higher, then your cost will increase greatly.

Things Needed For Startup of a Standard Restaurant.

  • Refrigerators
  • Gas cookers
  • Air conditioning system
  • Automate cashier system(with computers)
  • Deep freezer
  • Cooking utensils
  • A lot of these are optional depending on the type /class of restaurant you want to open.

Risks and Challenges That Are Likely To Be Encountered

  • Stiff Business Competition: there are several individuals in this business which pose as a major competition to this business. The competition will be stiff, you have to decide to weather the storm and also look for ways to be ahead of every other competitor in the business. Go out to other restaurants and have a meal or two just to learn a few new things that can help you work better.
  • Risk Management/ Loss:  running a restaurant could be a difficult and tedious task; early mornings and late night are major characteristics. You have to be careful and cautious because these factors are one of the things that could lead to disasters and hazards in this business .
  • Management Crisis: A lot of individual employ base on sentiments or familiarity but it’s important to note at this time that you have to employ capable hands that can manage this business. Hire creative and innovative people that will take your business from the ground up.
  • Customer Service Complexity: Understanding you customers and their needs is one of the most complex tasks posed to any restaurant owner and this is because a human being has needs and these needs changes from time to time so you have to be up to date with the current need of your customers. Inability to meet with this moving train can hinder growth and ultimately cause the sudden close of this business. KNOW YOUR CUSTOMERS.

Creative Ideas to Improve Your Restaurant Business

  • Get a great and user friendly website and if possible get an android application.
  • Constantly redesign your menu.
  • Get good publicity.
  • Marketing your restaurant.
  • Host events, shows and sponsor programs.
  • Do takeout and delivery service
  • Constantly make your employees dress smart and corporately.
  • Do publications with testimonials of from satisfied customers.
  • Do social media publicity
  • Network with other food vendors.
  • Appreciate your staff.

 Hurry now and get your own restaurant business plan in Nigeria + feasibility study.

To plan order, pay N10,000 to:

 BANK NAME: GUARANTY TRUST BANK (GTB) ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM ACCOUNT NUMBER: 0044056891 OR BANK NAME: FIRST BANK PLC ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM ACCOUNT NUMBER: 3066880122

After payment, send your name, email address and title of business plan (i.e. restaurant business plan in Nigeria pdf) via text to 07033378184. Your business plan will be sent to your email within 10 minutes after payment. Thank you.

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Fast Food Business Plan Template

Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their fast foods.

Below are links to each section of your fast food business plan template:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is the easiest way to complete my fast food business plan.

Growthink's Ultimate Fast Food Business Plan Template allows you to quickly and easily complete your Fast Food Restaurant Business Plan.

Where Can I Download a Fast Food Business Plan PDF?

You can download our fast food restaurant business plan pdf here.  This is a business plan template you can use in PDF format.

What Is a Fast Food Business Plan?

A business plan provides a snapshot of your fast food restaurant as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan?

If you’re looking to start a fast food restaurant or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your fast food restaurant in order to improve your chances of success. Your fast food business plan is a living document that should be updated annually as your business grows and changes.

What Are the Sources of Funding for a Fast Food Restaurant Business Plan?

Fast Food restaurants are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

This is true for a traditional fast food restaurant, a quick service restaurant and a takeout restaurant business plan.

FAST FOOD BUSINESS PLAN OUTLINE

  • Fast Food Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Fast Food Business Plan Summary

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Restaurant Business Plan In Nigeria / Fast Food

January 19, 2021 by Business Plan Nigeria Leave a Comment

fast food business plan in nigeria pdf

Restaurant Business Plan In Nigeria : This is a standardized business plan for fast food or restaurant. This business plan was taken time to prepare to support entrepreneurs, it can help them raise funds from investors, not only that, it can also help investors apply for bank loan or grant to start up their restaurant business.

This plan was designed in the sense that it would help you save time and energy, so even though you want to expand your restaurant business, or you want to start a restaurant business in Nigeria, what you actually need is fund, and that’s where our standard restaurant business plan in Nigeria comes to mind. You can use this well written business plan to get fund if you don’t have any savings.

The restaurant business in Nigeria In Nigeria just like Supermarket Business Plan In Nigeria is a very lucrative one, reasons being that, most Nigerians wake up very early to go to work, most of them don’t get to eat at home, and don’t forget that most people at least would eat once a day, some eat twice a day, while some thrice, some even more depending on the individual.

Also Read >>> Poultry Farming Business Plan In Nigeria

Nigerian is the most populous black nation with lots of middle class earners, bearing in mind that the middle class earners are the class of people that contribute massively to the success of a restaurant business in Nigeria. Some people’s love for food cannot be over emphasized, this is one of the reasons restaurant business is very lucrative in this part of the world, like I mentioned earlier, some people are just too lazy to cook, while some are very busy based on the schedules, the have to be early and go to work with out even cooking, so at the end of the day they would end up in a restaurant buying food, likewise the lazy ones. So you will observed that, no matter how and what law the government dictates, and the economy puts before, people would still eat food.

Truth is the importance of a well and critically written and researched business plan has yielded more results and has given many advantages, compared to to the ones that didn’t start with a guided business plan, some restaurants however, are doing well even without a business plan, but the place of a written researched business plan is still the best, this is because this plan has a lot if advantages, advantages too many to mention.

This restaurant business plan or fast food business plan can position your business for greatness and for strategic people to see, it sells your company to the world, yes to the world, so if you aim at obtaining fund from the bank, or get grant or any financial institution, the restaurant business plan or fast food business plan is your best bet, it covers all the areas you need to get that loan from that financial institution to start your own restaurant business in Nigeria.

ACCOUNT NAME: UWADIA JOSHUA UCHE

ACCOUNT NUMBER: 0137025869

BANK: GT BANK

ACCOUNT NUMBER: 0245684926

BANK : WEMA BANK

After payment, text your name, email address, to this 07030465171

From the beginning to the end of every penny u will spend on this business, talking about the financials, we took our time to write out this beautiful business plan, as it covers all areas. Talking about your executive summary, how do do you want to make it the best? What and what do you put into consideration when you are writing or want to strategize your marketing strategy, what you think its the best way to make your financial projection presentable? We dealt with all parts professional, we made sure researches were made to put this out the restaurant/fast food business plan the right way.

We have a lot of industry secrets writing this business plan, we took our time to touch plenty areas if this restaurant/fast food business plan, so there are lots of insights that was put in here to give a successful result.

If you actually need a business plan and to start up your own restaurant or fast food business, or you need fund to start up, this business plan is what you want, reasons being that it’s on an MS Word and documents format, and so it can be easily editable not only that, it also comes with a three years financial analysis, this is just what you need.

In the instructions below, you will be able to access the comprehensive and standard restaurant business plan written professionally, the table of contents in this business plan is also below.

fast food business plan in nigeria pdf

We are professional business plan writers here at www.businessplansamples.com.ng and whatever business plan we have was written professionally and so we have decided to come up with a packaged professional restaurant/fast food business plan to help those that want to venture into the world of restaurant business, either by using this plan to get fund from private investors, banks, business grants, or any business competitions, this plan can also be a manual to a newbie that just got into the restaurant/fast food business.

If you want to get your professionally written business plan please call 07030465171 , this is because writing a business is always very time consuming, very demanding and very stressful, lots if researchers have to be involved and so on, so we have taken our time to go through all the stress for you, our business plan is always updated every two months, tell you how much work we put to it. So just contact us for any kind of business plan and you’d get a professional work.

The main restart/fast food business plan is in Doc format, we also have the financial projection written in an Excel format, this is because sometimes you would want it edited to suit the amount you have on ground.

Order for your Pig Farming Business Plan in Nigeria

This is what you should expect and see in the main business plan

1) Table of Contents

2) Executive Summary: The summary includes introduction, products and services description, marketing and sales among others

3) Company Overview: this includes

Mission Statement History and Current Status Markets and Products Objectives Keys to success Cost summary 4) Product description: All our products are described including other unique features.

5) Industry and Market Analysis

Introduction Industry analysis Market analysis Customer analysis Competitor analysis SWOT Analysis 6) Marketing Strategy

Target Market Strategy Product/Service Strategy Pricing Strategy Distribution Strategy Advertising and Promotion Strategy Sales Strategy Marketing and sales Forecasts 7) Operations

Operations Strategy Scope of Operations Operating Expenses 8) Development

Development Strategy Development Timeline Development Expenses 9) Management

Company Organization Management Team Administrative Expenses 10) Summary of Financials

Financial Assumptions Financial Forecasts Projected Cash Flow Income statement iii. Balance sheet

Profit and loss Profit Margin, chart etc Financial Risks 11) Appendices

Support for Product/Service Description (e.g., diagrams, pictures, etc.)

Support for Marketing and Sales Plan

Support for Development Plan

Support for Operations Plan

Resumes of Management Team

Financial Statements

Income Statement [3 years] Balance Sheets [3 years] Cash Flow Statements [3 years] Ratio Analysis [3 years]

Other supporting financial statements What is the cost of the restaurant/food Business Plan?

Well if I say N30,000 it worth it but I won’t give you for that amount and not even N20,000.

What about N15,000? I won’t still give you for that amount. But for LIMITED TIME I will give you for N10,000

You can pay into any of the following accounts:

AFTER PAYMENT: Please text or WhatsApp your name, phone number, payment details and your email address to 07030465171

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Fast food restaurants in Nigeria

Nigeria | Retail

Despite the challenges inherent in retailing in Nigeria, the quick-service restaurants (QSR) segment has been growing rapidly. Like many areas of the economy, its long-term potential stands out in a global context because of Nigeria’s sizeable population, currently standing at around 170m. But while investors in most consumer-facing industries are expecting smaller returns upfront in exchange for bigger ones later on, QSR offers investors a quick turnaround for profits. The challenges, however, are familiar from other sectors, including the cost of electricity, land, experienced labourers and importing inputs. Challenges unique to QSR include striking a balance between the local palette and popular international tastes, all while maintaining consistency across franchise locations.

Segment Details

As of 2014 there were over 800 QSR outlets in Nigeria, the vast majority of them branded by about 100 small and medium-sized local companies, according to the Association of Fast Food and Confectioners of Nigeria (AFFCON). They generated about N200bn ($1.22bn) in revenue and employed more than 500,000 workers, according to AFFCON’s president, Bose Ayeni. What precisely constitutes a QSR business varies by source, however. Market research by the US Department of Commerce’s Commercial Service found 290 QSR locations, for example, with three firms dominating the field: Mr. Bigg’s, Tantalizers and Food Concepts, the parent company of Chicken Republic.

At the executive level the sector is notable for its female leadership, in particular in comparison to other areas of the economy. In addition to AFFCON’s Ayeni, female leaders include Kehinde Kamson, the founder of the local chain Sweet Sensations, which now has more than 28 outlets.

Long History

Mr. Bigg’s was first to market and is a leader in terms of locations, with more than 131 restaurants in 40 cities in both Nigeria and Ghana. Mr. Bigg’s is owned by United Africa Company of Nigeria (UAC), a diversified conglomerate founded in 1931. UAC was the first to bring the QSR concept to Nigeria in the 1960s, when it put coffee shops inside its Kingsway department stores, and then replaced them with broader offerings branded Kingsway Rendezvous in 1973. These and other early QSR chains were sometimes as simple as small stands serving snacks. In 1986 the first Mr. Bigg’s opened up, ushering in a new era in which hot food became the focus. From these early beginnings a twotrack market has developed in which local chains are mostly aiming to provide cheap meals to Nigerians in the country’s middle-income belt, while foreign chains service wealthier customers.

These wealthier customers are typically people who may rent a home but do own a car and have a salaried job in the formal economy. Only a small fraction of the population meets this standard, about 2m to 5m people. For the American chain Kentucky Fried Chicken (KFC), customers whose income falls between N1.8m ($10,980) and N5m ($30,500) annually generate 70% of sales, the company said. The local Domino’s franchisee, Eat’n’Go, sees its customer profile as those earning N3m ($18,300) a year or more, said Managing Director Tony Zammarieh – an income level at which Domino’s expects they will buy a pizza at least once a month. In Lagos, that would mean fewer than 1m people, or roughly 8% of the population. In looking for suitable locations, the chain wants to be able to identify 20,000 such customers living in proximity to the location.

Foreign Franchises

For foreign franchises whose brands are often associated with luxury or elite spending patterns, it may be important to decide early precisely which segments within the middle-income category should be targeted, and how to tailor the offering to local tastes. Domino’s has elected to target a higher-income bracket, Zammarieh said, and unlike in its home market where delivery service is standard, the chain has learned that most customers prefer to dine in. “Nigerians have gone abroad and know the quality difference,’’ Zammarieh said. “They want to associate themselves with it by coming in and eating on the premises.’’ International brands in the market have come from either the US or South Africa. Chains from South Africa were the first to enter Nigeria, such as Debonairs, a pizza chain. Later investments include Steer’s, which offers a burgers-and-fries menu, and the 2013 transaction in which South Africa’s Famous Brands bought a 49% stake in UAC Restaurants, the UAC subsidiary that holds and operates the conglomerate’s QSR assets. The first American chain was KFC, which arrived in 2009 in the City Mall in Onikan, a district of Lagos. In a sign of the importance of the investment, former Nigerian President Olusegun Obasanjo was present at the ribbon-cutting ceremony. Obasanjo Farms, north-east of Lagos in Ogun State, is a supplier of chickens to KFC in Nigeria. KFC has opened 24 more locations since. It was followed in 2012 by Domino’s Pizza and Coldstone Creamery ice cream outlets, and in 2012 by Johnny Rocket’s, which offers a 1950s American diner theme along with its burgers, fries and milkshakes. McDonald’s also expressed interest in 2014.

At the lower end of the scale, the market is led by Mr. Bigg’s. Sweet Sensations is known for being the first outlet to feature local cuisine on the menu, such as jollof rice and indigenous stews. In this segment Tantalizer’s is the most likely to offer parking on site, and had about 30 outlets in Lagos, Abuja, Ibadan and Port Harcourt in late 2013. Chicken Republic is expansion-minded, having opened 57 restaurants in Nigeria since its founding in 2004, according to its website. Of that total, 25 are in Lagos. Offerings at the chains vary widely. The most cost-conscious can spend as little as N100 ($0.61) on a meat-filled pastry, whereas bigger spenders might drop N1000 ($6.10) to N1500 ($9.15) for a meal including chicken, rice, vegetables and a drink.

International investors have taken notice and are participating. The International Finance Corporation (IFC), the private equity and advisory arm of the World Bank, has invested $28.5m in Tantalizer’s and Food Concepts, with both investments coming between 2010 and 2011. One of the key differentiating factors in the QSR sector is the consistency of the offering. According to domestic industry reports Mr. Bigg’s has been losing market share because of variations in quality from branch to branch, which has been attributed to its franchising system.

Policy Issues

For chains serving meat, Nigeria’s import rules are an important consideration as it is forbidden to import unprocessed meat, a boon for local producers but often a complication for buyers. Selling chicken wings might require dealing with suppliers who want to sell the whole chicken rather than just parts of it, for example.

For chains of a sufficient size and scope, one possible solution is backwards integration, which has been a common move in Nigeria for retailers over the years, enabling companies to realise potential cost savings and ensure a secure domestic supply to replace imported inputs.

Food Concepts pitched this strategy in seeking investment from the IFC, according to a presentation posted on the organisation’s website. The firm proposed using an out-grower model for chicken farmers, in which it provides them with a steady supply of feed, chicks and vaccines as well as extension services to ensure yields at expected levels. In return, the company guarantees those out-growers an offtaker at market prices. It aims to source 40% of its chickens this way – roughly 400,000 birds a year.

Food Concepts estimated a capital expenditure savings of $10m from the move. The presentation also highlighted the ultimate benefit of operating in Nigeria: a large, rapidly growing population with low per-capita consumption levels. Nigerians eat roughly 1.5 kg of poultry a year, according to Food Concepts, compared with a global average of 14 kg.

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business plan template

How To Write A Business Plan In Nigeria (Free Samples And Templates)

This post concludes is the last of the series on “How to write a business plan” . The major challenge when it comes to writing a business plan is knowing where to start from. This most business owners and entrepreneurs don’t always get right. Looking through existing business plan templates gives a clear picture of what your business plan should look like.

This post contains a long list of free sample business plan templates that will give you the easy start you really need to write your own business plan.

1. Catering Business Plan

If you love to cook and are thinking about starting a business, combine the two and start a small catering business. But how do you start a small catering business? It’s by having a great business plan detailing every aspect of the business before you get started.

2. Event Planning Business Plan

Starting a catering business in Nigeria is a lucrative business with very good returns, with thousands of events and parties happening every weekend across the country. Event planning business requires a combination of education if necessary, an experience and excellent networking.

Also Read: How to Write a Business Proposal for Clients in Nigeria.

3. Hair & Beauty Salon Business Plan

Salon Business is one of the best and lucrative business in Nigeria right now because it does not cost much and requires little capital to start. Either a barbing salon or beauty salon for women pay a lot because it requires no college degree to start one but skill.

4. Day Care & Child Care Business Plan

Many Nigerian mothers are working at paid jobs or running their own small businesses which consume most of their time. As a result of this trend, there is a growing opportunity for convenience services like child and day care center businesses.

5. Driving School Business Plan

Are you an expert driver? Can you successfully teach others how to drive? If yes, you may be qualified to start a car driving school. There is a great opportunity in this business because most Nigerian are looking forward to owning their own cars. School leavers are also eager to learn how to drive.

6. Agriculture Farm Business Plan

Nigeria is blessed with a favorable soil and climatic condition that can accommodate crops such as onion, carrot, cocoa yam, pear, potatoes, okra, vegetables, beans and so much more. Starting an agriculture farm business is a profitable business opportunity with so much market to serve.

7. Feed and Farm Supply Business Plan

The feed farm production industry has been largely promoted as one of the most profitable agribusinesses to venture into. Africa, especially Nigeria, has a major impact on the worldwide production and distribution of livestock feed.

Also Read:  [PART 1] How to write a business plan – Tips when writing your business plan.

8. Fitness Gym Business Plan

Health they say is wealth; the need for health is the need of all both young and old, both for the rich and the poor alike. Would you like to invest in the fitness business, or are you thinking of a business to invest in? You should consider this business option.

9.Pharmacy Business Plan

Pharmacy or drug store business, whether we like or not, has become an integral part of the Nigerian economy today. In a nutshell, drugstores are described as retail establishments that market drugs, be it prescription-based, proprietary, or nonprescription medicine.

10. Fast Food Restaurant Business Plan

The fast-food business in Nigeria is a very profitable business. Food is something we cannot do without even if it’s once a day. The growing population of Nigeria with over 180 million people is also a high contributing factor to the profitability of fast food business in Nigeria. Amidst the current global crisis, one line of business in Nigeria that continues to promise greater returns on investment is the fast food business.

11. Bakery Business Plan

The consumption of bread and other bakery products such as biscuits, chin-chin, gala and meat pie among others, has created a huge market for the wheat flour industry. This sector has provided a lot of opportunities while more opportunities are still open for interested investors that are willing to invest some cash.

12. Internet Cafe Business Plan

The demand for internet cafe services in Nigeria is high especially in business enabled environments like tertiary institutions, offices and in different work areas. This business is one of the profitable medium scale businesses in Nigeria; the business can give a high-profit margin when managed properly.

13. Clothing Boutique Retail Business Plan

Starting your own clothing shop boutique is a good business idea in Nigeria because the fashion industry is one powerful sector that will always be vibrant in any economy because all over the world, people have a basic need for clothing. Beyond this need, fashion is also evolving on daily basis due to the huge and diverse interest in styles.

Also Read: [PART 2] How to write a business plan – Basic template contents & structure.

14. Automotive Car Repair Business Plan

Nigeria is and will always be a big market for cars, both used and new ones. Compared to other African countries, Nigeria alone spends up to $5 billion dollars every year importing vehicles (especially second-hand) from the USA, Canada, Europe, and Asia. Which makes the industry an area worthy of investing.

15. Car Wash Business Plan

The good aspect of this business is that it does not necessarily require a large amount of capital or funding especially when you intend to start. For those who have enough money to invest, this will be a good decision as with more money invested, the business can grow much better and faster leading to better and profitable returns.

Other business plan samples and templates include;

16. Used Cars Sales Business Plan.

17. Online Print Shop Business Plan .

18. E-commerce Retailer Business Plan .

19. Coffeehouse Business Plan.

20. Night Club Business Plan.

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How to Start a fast food business in Nigeria 2023 (Earn ₦10k Daily )

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Do you want to learn how to start a fast food business in Nigeria? It’s an exciting and rewarding venture. The fast-food restaurant business is one of the most lucrative businesses in Nigeria.

Opening a restaurant in Nigeria offers the advantage of being in control of your own business. You have the freedom to make all the decisions, including menu selection and the way the restaurant operates.

With my Knowledge as a seasoned business professional, I’m here to provide you with valuable insights to help you navigate the exciting world of fast-food entrepreneurship in Nigeria. 

I’m here to guide you step-by-step on the path to building a profitable fast-food business.

12 Essential Steps to Starting a Fast Food Business in Nigeria that Succeeds

How to start a fast food business in Nigeria

1. Research and Planning

Before starting a fast food restaurant in Nigeria, it is important to do your research and plan carefully. This will help you avoid wasting time and money. 

Take into consideration factors like the local population, their income levels, and the competition in the area.

In addition, think about transportation logistics and choose a location where you can easily conduct your main cooking operations. 

If your business location is too far from where you reside, then think about the cost of going to and fro.

SEE ALSO:  How To Start Food Supply Business In Nigeria

2. Define Your Concept.

When starting a fast food restaurant in Nigeria, it is important to define your concept. Decide on the type of fast food you want to offer, whether it’s rice, beans, fried chicken, or a combination of dishes. 

Consider the preferences of Nigerians and what they enjoy.

Think about the timing that would work best for your business. Many Nigerians find it convenient to have breakfast and lunch at work, so consider offering options that cater to these meal times.

To stand out from competitors, develop a unique selling proposition. Determine what sets your fast food restaurant apart from others in the market. 

It could be a special recipe, a particular cooking technique, or a focus on locally sourced ingredients. Highlight this unique aspect to attract customers and differentiate yourself in the industry.

3. Create a Business Plan

For your business plan, start by outlining your goals for the restaurant. Think about what you want to achieve, both in the short-term and long-term. This will give you a clear sense of direction and purpose.

Create a budget and estimate your startup costs, including expenses like rent and equipment. 

Consider different financing options, such as personal savings, bank loans, or partnerships with investors, to secure the necessary funds.

When starting a business for the first time, it’s advisable to use the funds you have at hand first. Taking on a loan may cause you to feel unnecessary pressure.

Take into account employee wages, utilities, supplies, and maintenance. By carefully estimating these costs, you can ensure proper financial planning and avoid surprises down the road.

A well-crafted business plan will serve as a roadmap for your fast-food restaurant’s success. 

4. Register Your Business

Here are some necessary permits and licenses required to operate a food business. 

It’s important to note that specific requirements and procedures may vary depending on your location and the type of food business you plan to operate.

Business Registration: Register your business with the Corporate Affairs Commission (CAC) to obtain a Certificate of Incorporation. This establishes your business as a legal entity.

Food Business Permit: Obtain a Food Business Permit from the National Agency for Food and Drug Administration and Control (NAFDAC). This permit ensures that your food business meets health and safety standards.

Value Added Tax (VAT) Registration : Register for VAT with the Federal Inland Revenue Service (FIRS) if your annual turnover exceeds the threshold set by the government. VAT is a consumption tax on goods and services.

Trade License : Obtain a Trade License from your local government authority. This license grants permission to operate a business within a specific jurisdiction.

Signage Permit: Obtain a Signage Permit from the appropriate authorities if you plan to display signs or advertising materials for your food business.

5. Find a Suitable Location. 

When scouting for the perfect location for your fast food business, keep an eye out for high-traffic areas that offer good visibility and easy accessibility. 

These factors are key to attracting customers and building a strong presence.

It’s also wise to consider areas near offices, residential neighborhoods, and schools since they tend to draw a steady stream of hungry customers.

This guide is your key to finding the perfect business location in Nigeria.

6. Lease or Buy Space.

fast food business in Nigeria

Once you’ve chosen your ideal location, it’s time to negotiate a lease or purchase agreement. But that’s not all—safety and regulations should be top priorities.

Ensure the space meets all health and safety standards, and don’t forget to check if it has the necessary facilities for food preparation, storage, and comfortable dining areas.

It’s also important to consider the neighborhood’s reputation when it comes to crime. Look for an area that prioritizes safety and doesn’t tolerate lawlessness. 

A secure environment will give you and your customers peace of mind. Let’s make sure your fast food business thrives in a safe and conducive space. 

7. Get Your Equipment and Supplies Ready

To start your fast food restaurant in Nigeria, make sure you have the right equipment and supplies. Here’s what to consider:

Kitchen Equipment: Get reliable stoves, ovens, grills, fryers, refrigerators, freezers, and food processors that meet safety standards.

Utensils and Cookware : Stock up on knives, cutting boards, pots, pans, baking sheets, and serving dishes made of durable materials.

Food Storage: Use containers, bins, and shelving units to keep ingredients fresh and organized.

Smallwares and Serving Equipment: Don’t forget spatulas, ladles, tongs, spoons, trays, plates, bowls, glasses, and cutlery based on customer volume.

Cleaning and Sanitation Supplies : Keep a clean environment with detergents, sanitizers, dishwashing equipment, mops, brooms, and trash bins.

Ingredients and Food Supplies : Source fresh, safe ingredients from reliable local vendors and store them properly.

Packaging and To-Go Supplies: If you offer takeout or delivery, use sturdy containers, bags, napkins, and utensils.

Prioritize safety, quality, and efficiency in selecting equipment. Regular maintenance and proper handling will ensure smooth operations in your kitchen.

See the Article 5 Best Freezers for Frozen Food in Nigeria

8. Food Supplies

Establish relationships with reliable suppliers for fresh ingredients, poultry, meat, vegetables, and other necessary food items. 

Consider partnering with local farmers or wholesalers for better pricing and quality control.

Here is what you need to know. Making friends with wholesalers and retailers will require you to become flexible and open-minded. 

If a price doesn’t feel right you always have the option of looking for cheaper or more expensive alternatives, the quality of goods and services you want will determine your choice.

9. Menu Development and Staffing 

Create a diverse menu that appeals to your target market while keeping in mind ingredient availability and cost-effectiveness. 

In short, cook what your customers want.

Offer options for different dietary preferences.

Also, consider introducing local flavors or specialties after careful observations and analyzing preferences.

Be transparent with customers and if possible share recipes so they know what they are paying for.

10. Staffing

When building your fast food business dream team, focus on hiring skilled and dedicated individuals who will bring your vision to life.

Look for talented chefs, cooks, kitchen staff, cashiers, and servers who are passionate about what they do. 

But it doesn’t stop there—once you have your team onboard, invest in their growth and success. 

Provide thorough training on food safety, customer service, and your brand’s standards. 

And here’s a little secret: get to know your employees on a personal level. This will create a strong connection and help you understand their needs and desires. 

Plus, it’ll make it easier to identify who is the perfect fit for upholding your brand standards. 

With a motivated and well-trained team by your side, your fast-food business will flourish beyond expectations. 

11. Create Your Online Presence 

Create a website and establish social media accounts to showcase your menu and special offers. 

Advertise your business on this platform to gain more visibilities

You will also find it useful to list your business on Google for visitors to find your location easily

Engage with your target audience through content, promotions, and customer reviews.

12. Customer Feedback 

Encourage customers to provide feedback and reviews.

Address any concerns promptly and continuously strive to improve the quality of your food and service.

FAQs – How to Start a fast food business in Nigeria

fast food business in Nigeria

Is the Fast Food Business Profitable?

Yes, it is profitable. The fast food business is something you can easily start in Nigeria and make a lot of money.

Did you know that many Nigerians work long hours in jobs? 

This leaves them with little time or energy to cook their own meals. That’s why fast food can be a convenient option. 

Provide Take-out/Delivery Services.

What Is the Capital Needed to Start a Fast Food Business in Nigeria?

To start a fast food business in Nigeria, you can expect to need a capital range of approximately 250,000 Naira to 5,000,000 Naira. 

This amount covers expenses such as leasing a suitable location, equipping the restaurant, obtaining licenses and permits, hiring and training staff, and purchasing inventory and supplies. 

The specific capital requirement will depend on factors such as the size, location, and concept of the business.

What Food Makes Money in Nigeria?

Some food options that tend to be profitable in Nigeria include:

  • Local Nigerian cuisine (jollof rice, pounded yam, etc.)
  • Fast food items (burgers, fried chicken, pizza, etc.)
  • Grilled and barbecued foods ( grilled fish, etc.)
  • Snacks and small chops (puff puff, samosas, etc.)
  • Fresh fruit juices
  • Baked goods (bread, cakes, pastries, etc.)

What Are the Challenges of Opening a Fast Food Business in Nigeria?

Challenges of opening a fast food business in Nigeria include:

Competition, inadequate infrastructure, food safety, and hygiene concerns, supply chain management, finding skilled staff, changing consumer preferences, operational costs, and effective marketing and branding.

Before you go…

Starting a fast food business in Nigeria during these challenging times can be hard. 

Despite the hardships, there are several reasons why it could be a good idea. 

First and foremost, Everybody eats, and fast food establishments offer affordable options. 

By offering quick and reasonably priced meals, your fast food business can attract customers who are seeking value for their money.

LIFE HAS GOTTEN BUSIER

Few people have the time or energy to cook at home. 

Fast food businesses provide a convenient solution for individuals who are always on the go. 

Whether it’s offering takeout or delivery services, you can cater to customers who are looking for a quick and hassle-free meal option.

THE POTENTIAL FOR INNOVATION AND CREATIVITY  

The industry is known for its ability to introduce new food concepts and menu items. 

By offering a diverse range of options and staying on top of food trends, you can attract customers who are looking for unique dining experiences.

THE GROWING MIDDLE CLASS Is another reason to consider starting a fast food business. 

As incomes rise, more individuals have disposable income to spend on dining out and indulging in fast food. 

By targeting this demographic, you can tap into a segment of the market with higher purchasing power.

YOU CAN EVEN BECOME THE NEXT KFC OR GENESIS

If your fast food business proves successful, there may be opportunities for brand recognition and expansion through franchising. 

Nigeria has seen the growth of successful fast-food franchises that have expanded nationwide. 

By building a strong brand and maintaining high-quality products, you could potentially take your business to the next level through franchising, leading to increased revenue and wider reach.

Recommended articles:

  • How to Start an Ice Fish Business in Nigeria: A Comprehensive Guide
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  • 7 Powerful Steps to Starting an Event Planning Business in Nigeria
  • 13 Vital Tips on How to Start a Beauty Product Business in Nigeria
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fast food business plan in nigeria pdf

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Explore her work and be inspired by her journey of leveraging tech innovation for business success in Nigeria.

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Fast Food Restaurant Business Plan

Start your own fast food restaurant business plan

Fresin Fries

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is  an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship.

Competition

Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy. 

Our customers will have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Expectations

This plan is prepared to obtain a location for the initial launch of this concept. We plan to finance the costs with two investments of $100,000 total, one at startup and the other at the beginning of the second year. We expect strong growth for all three years, and profitability beginning in the third year.  

Financial Highlights by Year

Financing needed.

The company is owned by the original 4 founders, who each will contribute $25,000 for the same amount of share, 25%, and $100,000 in paid-in capital at the start. This will cover start-up requirements. We expect to contribute a second $100,000 at the beginning of the second year. 

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Problem & solution, problem worth solving.

There is an  increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. 

Our Solution

Our main focus will be serving high-quality food at a great value. Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new “pop culture.” We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Target Market

Market size & segments.

We are targeting young Singaporeans as our primary market. Orchard Road is the place to meet and hang out after school. Due to heavy extra-curricular activities among Singapore’s youth, it is common for high schoolers to have lunch inside shopping malls, and not at home. They tend to flock to fast food joints inside shopping malls across Orchard Road.

Our secondary market segment is the "Working Singaporeans." With so many shopping malls in the vicinity, Orchard Road is the haven for shoppers and job seekers alike. In the new Paragon Shopping Centre, there are more than 8,000 workers currently working as sales persons and boutique staff. There are more than 10 major shopping malls across Orchard Road, including Ngee Ann City, the biggest shopping mall in the nation, employing more than 50,000 workers.

Lastly, Orchard Road is also the destination for tourists staying in the area. The Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a few of the biggest accommodations in Singapore. Tourists will stroll Orchard Road, hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area

Current Alternatives

More details on our competitors: 

Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. Established in 1998, Tori-Q had expanded its operation into neighboring countries, Indonesia, Malaysia, and Thailand. Tori-Q is popular among local teenagers as it offers fast service to its customers. Commonly, Tori-Q outlets are rather small, and can only serve a maximum of 6 guests. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way.

Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Most of its retail outlets are decorated with welcoming ambience, such as flowers and see-through kitchens. Pizza Walker is a good place to hang out, and the place is always full during lunch hour. It has more than enough tables to serve a maximum of 55 guests. Its specialty is all-you-can-eat pizza!

Starbucks Starbucks’ strategy entering the lunch market had made some impact in Singapore. Usually, a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore’s lunch accommodations.

Bread Talk As the most successful franchiser in Singapore, Bread Talk is surely becoming a threat for most food retailers. Bread Talk not only rented most of the retail space along Orchard Road, but now they are doing delivery to offices and apartments nearby. Bread Talk outlets usually consist of a huge see-through kitchen, and bread trays ready for pick-up by customers, with three or four cashiers at front, to speed up the queue. Rumor has it that Bread Talk sold more than 35,000 breads each day in just one of their retail outlets.

Rotiboy A Malaysian franchise. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers simplicity for quick lunch franchiser, and often considered alternatives for its long queueing rivals.

Our Advantages

We will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Keys to Success

This is what it will take to make us successful: 

  • Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
  • Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business.
  • Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising.
  • Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
  • Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.
  • Get access to high-traffic shopping malls near the target market.
  • Promote good values of company culture and business philosophy.

Marketing & Sales

Marketing plan.

Social media is critical, along with a combination of local media and local store marketing programs will be utilized at each location. We augment the social media with traditional launch media in the beginning, and point-of-sale promotion throughout. As soon as a concentration of stores is established in a market, then we may explore print media, but of course the best form of advertising is still "buzz" via social media. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the local social media. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.

The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one "market tester" outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is shown on the graph as well as annual sales of our flagship store 

Locations & Facilities

Fresin Fries locations will range in size from 50 – 70 meter square and will seat from 15 – 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria:

  • Community size: minimum of 800,000 people within a radius of 8 kilometers.
  • Tourist destination.
  • Easy access.
  • Large percentage of teenagers in the community.

All of these qualities are consistent with Fresin Fries’ goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. And of course these days word of mouth is amplified word of mouth, via social media. 

Milestones & Metrics

Milestones table, key metrics.

Our key metrics that will help us succeed are: 

  • Detailed operational metrics for the flagship operations. We need to make the sales forecast and gross margin, plus sales per square foot. The original has to be running smoothly and be operationally solid before we go to second location. 
  • Sales per employee. We need to watch this variable very closely. We can’t expand without making sure that this model works with the planned amount of employees. 

Ownership & Structure

Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% – Guy Fry, 25% – Sam Sauce, 25% – Carl Cone, 25% – Harry Hip.

Management Team

Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.

Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore.

Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies.

Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore.

Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

  • Status quo regarding regulation
  • No major change in macro-economic or political situation. 
  • We assume our product, product quality, and social media marketing will generate healthy growth in buzz and steady increase in sales
  • We assume efficient management of multiple sites
  • We will make the first site work before moving to the second. 
  • We will not add sites while any site is not working well
  • We expect expansion will cause a loss in our second year, but that it will be an acceptable loss and we will have working capital to finance it. 

Expenses by Month

Net profit (or loss) by year, use of funds.

Our startup funding of $100,000 will cover both startup expenses and initial assets. specifically:

Startup expenses of $54,500 incurred before launch: 

These pre-launch, pre-revenue expenses show up in our financials as negative retained earnings in the Balance Sheet at launch. 

  • Legal: $3,000
  • Furniture and interior: 17,000 (We discussed calling these assets, but we think we can legitimately expense them instead; that’s better for tax treatment)
  • Rent: $15,000. We need five weeks in the location for fixup and such before we launch. 
  • Branding: $3,500. Includes imagery, website, logo, social media accounts, etc.
  • Location fixup: $10,000
  • Other: $2,000
  • Total: $50,500

Current assets required:

  • Cash: $50,000 to cover early deficits, working capital, etc. 
  • Inventory: $10,000
  • Plates, napkins, etc. $4,000 (other current assets in starting balance) 

Long-term Assets

  • Kitchen and fixtures: $22,000

Total Startup Costs: 

  • $54,500 in expenses incurred before launch
  • $86,000 in assets required at launch, including $50K cash reserve. 
  • Total: $140,500 startup cost

Sources of Funds

Investment will be in equal parts from all four founders. We expect to invest $100,000 to start and an additional $100,000 at the beginning of the second year. We plan to avoid commercial borrowing. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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fast food business plan in nigeria pdf

Resources for Students and Project Managers

Restaurant (Fast Food)

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In our current dispensation, the restaurant business is one of the surest business ventures, which is as a result of the fast growth occurring in the food industry generally. But however attractive it may seem, a great amount of care and caution needs to be applied in starting a restaurant business, because good things always don’t come easy you need a restaurant business plan.

Table of content

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Executive Summary

fast food business plan in nigeria pdf

Business Description

Products and services Market Analysis Competitor Analysis Sales and Marketing Plan

Operational Plan Management plan

Financial Plan and Projections

  • Hurry now, GET YOUR FAST FOOD RESTAURANT BUSINESS PLAN PDF/Word. To place an order, pay N10,000 to

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After paying, send your email and payment details to 08060565721.

Nevertheless, with this article, you can be sure of starting a restaurant business that of will give you a good run for your money.

Below is a step by step guide to starting your own restaurant business .

Starting a restaurant

Have the right mindset. An undeniable fact about the restaurant business is that it is more of a service business than product based business satisfying customers is your utmost priority and ultimate task.

Dealing with humans can be very challenging and demanding and this is a crucial part of the business, so you must be adequately prepared to take up this duty. If you really want to make it in this business, this is a hurdle you have to jump inorder to be successful.

Get as much information/knowledge as possible about the food industry. The saying that Knowledge is power is true, even in business. And having the knowedge is not just enough but the right usage can be of great help. Hence, to be successful in the business, you need to know everything about what you are going into, so as not to be dealt with by surprises.

Make out a business plan for your restaurant business . As the saying goes, failing to plan is planning to fail, therefore to obtain success, in the restaurant business, you need a practical plan that you can consult from time to time.

And of course, to get your investors to give you ago signal, the plan you will present must be logical, practical and realistic. However, you cannot create an excellent professional proposal without knowing the components of a restaurant business plan first.

YOUR BACKGROUND

In order for your BUSINESS PLAN to be convincing enough to it’s readers or investors, your professional experience has to be included, which is necessary because it goes a long way in determining whether you can be trusted in the business or not.

What skills do you possess? Who are your team mates? What experience do you have in the food industry? If you got an excellent background related to restaurants, you might get lucky.\

This your business plan also has to do with the overall goal of your restaurant; a description of your target and pincing. Then the last but not the least is your advertising and marketing plan.

Start with the big three. The big 3 includes, a great location, a great chef and a great concept.

No restaurant can succeed without a the big three mentioned alone. Accessibility is very important, because the more accessible your restaurant is, the more success you stand to achieve. Speaking of concept, you also have to select your food concept and your service style, as they are what will distinguish you, make you unique and place your business in demand.

Select primary location A restaurant business plan has to contain the prospective location where you will build your business establishment. The location should be void of competitors, and filled with people who usually visit other areas just to eat. The perfect sources of information you can use to find the excellent spot for your business are restaurant review websites and local newspapers.

ALTERNATIVE PROSPECT LOCATION

On the other hand, it is also adviced to have more than one location in view when starting a restaurant business. This will help you cross clock the advantages and disadvantages of each location and help you avoid carrying all your eggs in one basket, after all one can never be too smart.

However, you must not forget to include a photo and a brief description on every location you take account of in your proposal. In addition, you must also take not of the things you believe that will contribute to the success of the restaurant you will build.

Draft the restaurant menu Of course you have to remember to write down the menu of your restaurant, while writing your business plan. It is recommended that you should create a menu that you can surely serve once you launch your business.

In addition, the menu should include the special dishes you chefs and kitchen personnel can provide to your potential consumer. Together with the specialty dishes, you must include some national or local dishes in your menu to attract customers immediately.

Now, you must have if in mind that the menu of restaurant can either make or man the restaurant. The menu of a restaurant should be in line with the overall concept of the restaurant. After creating your restaurant menu, revisit, your restaurant business plan to make sure the menu is attractive to your business plan.

Have a list of Restaurant Suppliers. When developing your restaurant business plan, a list of ingredient or food suppliers must be added. You must compile the name and location of those suppliers together with the prices of their supplies, and discounts that they can offer. On the hand, you can include the potential supplier of your restaurant’s furniture sets and equipment on the list.

8. Do your financial estimates and projections

You must never forget to include the project of the possible profit of your venture. In your estimates, you must state the operation cost, anticipated income and overhead costs that your restaurant will have quarterly in the next five years. Moreover, it is advisable that you use line charts to display your data, for your audience to have a clear view of your projection.

9. Raise the needed capital for the Restaurant Business .

In the course of writing your restaurant business plan, you will notice how much you will be needing to start up your restaurant business. If you are not really sure of the cost of selfing up a restaurant business, It is suggested that you visit other restaurant owners.

Talking to them can help you project your expected start – up cost. There are so many ways restauranteurs raise capitals to start up their restaurant business. It can be either by liquidating assets or using them for loans, taking advantage of government programs that concerns small business owners, etc.

10. Employ people.

Lack of qualified or experienced work personnel is one of the greatest challenge restaurants face. When advertising for employees, make sure your advert clearly states the exact character, qualities or skills you are cooking for in an employee. Don’t make do with anyone who just shows up.

This strategy will help you to get and retain qualified employee. Specifically state the job duties and responsibilities of an employee when caring out your adverts. Also, try to find out what other restaurant are paying their employees.

10 CREATIVE IDEAS FOR MARKETING A RESTAURANT BUSINESS .

You may ask, what are the best creative marketing ideas for a restaurant business? How do I promote my restaurant or fast food business? How do I find customers and increase my brand awareness? For your answers, read on.

As technology, and trends varies and changes, your marketing tactics should adapt to it too, otherwise you’ ll be left behind. While many of the traditional techniques still stick true today, new strategies, like environmental and internet marketing are coming up as key components of any successful restaurant marketing campaign.

So without wasting time, below are the top ten ideas or tips for marketing your restaurant business.

However, I want you to bear in mind that preparing a marketing plan for your restaurant is important to the successful execution and of implementation of your marketing strategies.

Get good press publicity Develop a website to promote your restaurant Re – design your restaurant menu Implement frequency marketing Host events Try up – selling your customers Market your take-out and delivery services Commit to going green. Promote your restaurant through email. Dress your employees in smart uniforms. Get testimonials from your loyal customers. Start a Google Adword Campaign Promote your business on social media Network with other restauranteurs and customers. Involve customers in a competition. For more marketing ideas and tactics, it is recommended that you check out the more in depth. Creative marketing ideas for your restaurant. But have that the back of your mind, that just reading this article will have no effect in your business, implementation will make the big difference and improve your restaurant business.

10 CHALLENGES OF RUNNING A RESTAURANT BUSINESS .

Are you interested in starting and running a restaurant business? Or you want to buy a restaurant franchise? Do you want to know the challenges of running a restaurant business? So as not to be hit with surprises. Then read on.

If you are thinking of owning a restaurant, there are quite a number of challenges and obstacle that you have to overcome before you can be a successful restauranteur. Those who are already into the business know that it requires a lot of hard work and commitment to get a restaurant up and running smoothly.

So as a novice venturing into the food industry, you have to be conversant with the challenges to expect and also how to avoid them or counter them. So without beating about the bush: below are ten challenges of running a successful restaurant business.

Hiring good employees for your restaurant business . One of the challenges of managing a restaurant business successfully is wiring capable and dedicated staff. As expected to employ skilled and experienced staffs, especially in the area of cooks and servicers, because employees have a great capability to either make or mar your business.

When employing a server, you have to go for individuals that are not highly tempermental, an individual who is always smiling, because first impression really matters. The appearance of a server mattes a lot because they send a message to the customer. Now how do you know a person with good character? The answer is quite simple: put them to test.

Retaining skilled staff The next challenge most businesses face is retaining skilled and experienced staff. Skilled and experienced workers are great assets to any business venture. When a staff works must have grown in skill and job experience.

Now when that individual leaves, the experience gained over the years is not left behind. Thereby, learing a huge vacuum in your firm. Well, it is not their fault. Big companies are always in the habit of poaching experience staff from smaller companies.

Therefore as a restaurant owner, you are expected to offer certain benefits to your staffs to keep them loyal to time, health insurance etc.

Cost control When it concerns running a restaurant business, you need to maintain an eagle eye on your cost and finances because your expenses can skyrocket without warning: as prince of food stuffs change constantly. To be not just in good restauranteur but a good business person, you must learn to control costs. This implies you have to be wise in spending with money and time.

To achieve effective cost control, you have to ensure that you examine every business related expenses and look for how you can sure. Avoid waste in the kitchen, avoid serving spiled food or pour preparation of food, etc because these things bring about unnecessary cost and reduced earnings.

Lack of experienced employees in your restaurant Employees in the quick service restaurant business are often young and mostly inexperienced. When you hire a new employee. Not only does the employee need to learn all about the restaurant skills, but also needs to adapt to a restaurant work environment in general. Hence, it is your duty to give sufficient time, energy and orientation to the employee and this cost money, time, effort and resources.

Maintaining good customer service It takes the need for food to bring customers into you restaurant, but it takes good food and excellent customer service to keep them coming back at all times. How you deal with your customers complaints and how you appreciate your customers matters a lot. If you want to build a good clientele in your restaurant, then you must ensure you create a very good customer service and be prepared to handle bad or rude customers effectively.

Competition The food industry is strictly regulated and saturated. It is more of the survival for the fittest as there must be other restaurants that exist in the same location where your own restaurant is located. So it is always important that you maintain strong, distinguishing characteristics that will separate your restaurant from every other restaurant within your area.

Maintaining a strong management team in your restaurant business Management is a very crucial ingredient in a restaurant’s success. Constant change in management can lead to change in vision and leadership method and this can lead to disorientation of employees. Having a committed, experienced and passionate manager will go a long way to bring success to your restaurant.

Risk management in Restaurant Business Most good things don’t come easily and the same applies with restaurant business. running a restaurant has to do with dealing with all sorts of potential hazards, sterting from miner employee tranining issues to major liabilities. Even little problems can be of disastrous financial repercussion. Risks can be managed by incorporating safety procedures into all operational tasks and processes, as well as by security your establishment with insurance against injuries, damages and accidents.

Constant menu change in Restaurant Business . If you want to run a restaurant, you have to always be on board with constant menu change. As a restauranteur, you have to take a periodic review of which items are selling very well and which aren’t ; and always update your menu with new, afterall variety is the spice of life. This can pose quite a challenge especially when your business is still young and you lacks adequate manpower.

Marketing in Restaurant Business The last but not the least challenge is marketing your restarant business. Marketing is always a challenge to every business and not just the restaurant business alone. The way your business is marketed and the style and strategy employed will greatly determine the number of customers you will get and how popular your restaurant will be. Internet marketing is the most easier way of marketing. You can get a good web designer to design your business online.

But you have to understand that the best form of marketing for a restaurant business is word – of – mouth marketing. It is the cheapest and most effective form of marketing but you need to be creative, innovative and customer service oriented to be able to generate and maintain it.

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COMMENTS

  1. The Quick Service Restaurant Business in Nigeria: Exploring the Emerging Opportunity for Entrepreneurial Development and Growth. Global Journal of Commerce and Management Perspective, 3, 3, 8-14. ISSN: 2319-7285

    The study targets 52 registered fast-food service firms in Rivers State, Nigeria. 194 copies of questionnaire were distributed based on the accessible population of 26 registered fast-food service ...

  2. Fast Food Restaurant Business Plan PDF Example

    The Plan. Our fast food restaurant business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the restaurant's operations, marketing strategy, market environment, competitors, management team, and financial forecasts. Executive Summary: Offers a snapshot of your fast food restaurant's ...

  3. PDF Restaurant Business Plan in Nigeria

    RESTAURANT BUSINESS PLAN IN NIGERIA IRRESISTIBLE Kitchens Contact: Uzor Onyes, Abuja FCT 07033378184 [email protected] . Disclaimer This business plan is intended solely for information purposes and to assist our ... Irresistible Kitchens is a proposed standardized Iya Basira-style fast-food

  4. 10 Practical Steps to Start a Fast Food Restaurant in Nigeria

    Read also: Top 10 Food Delivery Apps in Nigeria. Develop a business plan; Developing a business plan is essential when starting a fast food restaurant in Nigeria. You need to define the vision, mission, and goals for your restaurant. However, before preparing a plan for your business, you should conduct a feasibility study. It's crucial and ...

  5. Restaurant Business Plan In Nigeria (2024 DOC) • NG Business

    To get the full business plan on the Restaurant Business Plan In Nigeria + feasibility study, pay N10,000 to. Once payment is made for the Restaurant Business Plan In Nigeria Feasibility Studies PDF File, send the following (i) a valid email address and (ii) your payment details to any of these numbers - 07039768549.

  6. Fast Food Restaurant Business Plan (PDF, Excel, Word)

    Description. This business plan provides a blueprint for how to start and manage your Fast Food Restaurant business. Our detailed research and analysis, including interviews with entrepreneurs and stakeholders, will ensure that you plan your future business for success. A business plan is used for various purposes including to (a) Raise funding ...

  7. Restaurant Business Plan in Nigeria / Start a Fast Food Business in

    The location and the quality of service you offer will be the determinant of the starting and running cost. With as low as N1,000,000.00 (one million naira) you can start up something nice but if you intend to go higher, then your cost will increase greatly. Things Needed For Startup of a Standard Restaurant.

  8. Fast Food Business Plan Template [Updated 2024]

    Your fast food business plan is a living document that should be updated annually as your business grows and changes. What Are the Sources of Funding for a Fast Food Restaurant Business Plan? Fast Food restaurants are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

  9. Restaurant Business Plan In Nigeria / Fast Food

    Restaurant Business Plan In Nigeria: This is a standardized business plan for fast food or restaurant. This business plan was taken time to prepare to support entrepreneurs, it can help them raise funds from investors, not only that, it can also help investors apply for bank loan or grant to start up their restaurant business.

  10. National Open University of Nigeria: Fast Food Restaurant Business Plan

    Nou 171010801 - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Business Plan

  11. Fast food restaurants in Nigeria

    As of 2014 there were over 800 QSR outlets in Nigeria, the vast majority of them branded by about 100 small and medium-sized local companies, according to the Association of Fast Food and Confectioners of Nigeria (AFFCON). They generated about N200bn ($1.22bn) in revenue and employed more than 500,000 workers, according to AFFCON's president ...

  12. How To Write A Business Plan In Nigeria (Free Samples And Templates

    10. Fast Food Restaurant Business Plan. The fast-food business in Nigeria is a very profitable business. Food is something we cannot do without even if it's once a day. The growing population of Nigeria with over 180 million people is also a high contributing factor to the profitability of fast food business in Nigeria.

  13. Restaurant Business Plan In Nigeria-Fast Food Restaurant Feasibility PDF

    This 2018 Restaurant Business Plan in Nigeria which contained a well detailed feasibility study which Help you to determine How much money do you need to open your own restaurant and how to achieve…

  14. How to Start a fast food business in Nigeria 2023 (Earn ₦ ...

    To start a fast food business in Nigeria, you can expect to need a capital range of approximately 250,000 Naira to 5,000,000 Naira. This amount covers expenses such as leasing a suitable location, equipping the restaurant, obtaining licenses and permits, hiring and training staff, and purchasing inventory and supplies.

  15. Fast Food Restaurant Business Plan Example

    Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% - Guy Fry, 25% - Sam Sauce, 25% - Carl Cone, 25% - Harry Hip. Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.

  16. Fast Food Business Survivability Beyond 5 Years in Nigeria

    The annual value of the fast food business in Nigeria was N250 billion in 2015, which is approximately US$700 million. However, approximately 80% of fast food restaurants launched in Nigeria in 2014 failed to persist for longer than 5 years because of lack of survival strategies. Using the human capital theory, the

  17. (PDF) Review of Business Plan of Domibite Restaurant

    Abstract. Domibite Home-style Restaurant ("DHR") is an eating establishment focusing on healthy, nutritious and fast food to the local downtown area. It will be a moderately priced of 56 seat ...

  18. (PDF) The Food Industry in Nigeria: Development and Quality Assurance

    The COVID-19 pandemic no doubt exert more innovative pressure on fast food entrepreneurs in their service delivery. This is coupled with the fact that the fast food operations in Nigeria is emerging.

  19. Restaurant (Fast Food) Business in Nigeria

    Hurry now, GET YOUR FAST FOOD RESTAURANT BUSINESS PLAN PDF/Word. To place an order, pay N10,000 to; GTBank (Guaranty Trust Bank) Account Name - Chudi-Oji Chukwuka Account No - 0044157183. After paying, send your email and payment details to 08060565721.

  20. PDF TITLE : Buiness plan for The Stand Nigeria resturant. Prepared by

    19 crises, Nigeria's food service industry witnessed growth over 2019/2020 at 4 - 5% in terms of units and transaction (Euromonitor). Much of this growth was contributed by the cafes/bars, fast food, and food retail sectors, whose wide appeal amongst a young population, for whom time is of a premium, led to high levels of growth.

  21. FFIN

    The fast food industry in Nigeria started from humble beginnings in the multinational corporations like UAC in the 1970s. The increase in disposable income, International travel and exposure; and Busier city and work life coupled with the desire for convenience and comfort in eating out are some of the factors responsible for this. The industry is currently valued at N190 billion and has huge ...

  22. Restaurant and Fast Food Business Plan in Nigeria

    Restaurant market is large in Nigeria. According to the Association of Fast Food and Confectioners of Nigerian (AFFCON), it is estimated that the Nigerian food, restaurant and fast food market is more than a trillion Naira and expected to increase by 10% increase before year 2025.

  23. PDF Fast Foods Consumption and Well-Being Degeneration in Humans

    But, the fast food industry is quick in changing the existing pattern by distinguishing itself into an organised structure providing healthy, modern and local menus, with class, status and taste attached to it (Ariyo, 2005; Raimi and Towobola, 2011). Mr. Bigg‟s is considered as the largest operator of fast food in Nigeria, with over 200 outlets,