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The 4 types of speeches

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  | Last modified: 01-31-2024

There are four main types of speeches or types of public speaking.

  • Demonstrative
  • Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

  • informative
  • demonstrative
  • special occasion/entertaining
  • how, and why, speech types overlap

Graphic: 4 types of speeches: informative, demonstrative, persuasive, special occasion

Return to Top

Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

  • the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
  • the history of the tooth brush
  • how trees improves air quality in urban areas
  • a brief biography of Bob Dylan
  • the main characteristics of Maine Coon cats
  • the 1945 US bombing of Hiroshima and Nagasaki
  • the number of, and the work of local philanthropic institutions
  • the weather over the summer months
  • the history of companion planting 
  • how to set up a new password
  • how to work a washing machine

Image: companion planting - cabbage planted alongside orange flowering calendula. Text: The history of companion planting - informative speech topic possibilities

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Image - label - 4 Informative speech example outlines: definition, description, explanation, demonstration

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

  • how to braid long hair
  • how to change a car tire
  • how to fold table napkins
  • how to use the Heimlich maneuver
  • how to apply for a Federal grant
  • how to fill out a voting form
  • how to deal with customer complaints
  • how to close a sale
  • how to give medicine to your cat without being scratched to bits! 

Image: drawing of a very cute cat. Text: 10 minute demonstration speech topics - How to give a cat medicine without being scratched to bits.

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

  • choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
  • how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
  • suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

Image: label saying 'Demonstration speech sample outline. Plus video. How to leave a good voice mail message.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Images x 3: cats, antique buttons, mannequins in a pond. Text: How to choose a pet, How to make jewelry from antique buttons, How to interpret modern art.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

  • what we say when being interviewed for a job
  • presenting a sales pitch to a customer
  • political speeches - politicians lobbying for votes,
  • values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Image: Fresco from School of Aristotle by Gustav Spangenberg. Text: 3 pillars of persuasion - ethos, logos, pathos

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

Image: a flow chart of the 5 steps of Monroes Motivated Sequence of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

  • speech topic selection
  • setting speech goals
  • audience analysis
  • empathy and evidence
  • balance and obstacles
  • 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Image: a plate with the remains of a piece of chocolate cake. Text: Having your cake and eating it too is fair.

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

  • an acceptance speech , with an example acceptance speech 
  • a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
  • an office party Christmas speech , a template with an example speech
  • an engagement party toast , with 5 examples
  • a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
  • a farewell speech , with an example (a farewell speech to colleagues)
  • a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
  • an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
  • an introduction speech for a guest speaker , with an example
  • an introduction speech for yourself , with an example
  • a maid of honor speech for your sister , a template, with an example
  • a retirement speech , with an example from a teacher leaving to her students and colleagues
  • a student council speech , a template, with an example student council president, secretary and treasurer speech
  • a Thanksgiving speech , a template, with an example toast
  • a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
  • a tribute (commemorative) speech , with a template and an example speech
  • a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
  • a welcome speech for new comers to a church , a template with an example speech
  • a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

  • how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
  • how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
  • how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
  • how to make and use cue cards  - note cards for extemporaneous speeches 
  • how to use props (visual aids)    

And for those who would like their speeches written for them:

  • commission me to write for you

Image: woman sitting at a writing desk circa 19th century. Text: Speech writer - a ghost writer who writes someone one's speech for them

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types of speech according to purpose and examples

Latest Education and Career News

A Comprehensive Guide to ‘Types of Speech’ Its Example & Purpose

A speech is one of the most effective ways to convey your thoughts to people. During a speech, a speaker

Reported by Anshika Saxena

Published on 1 May 2024

A speech is one of the most effective ways to convey your thoughts to people. During a speech, a speaker can elicit various emotions from his/her audience. Their speech can inform, instruct, entertain, or persuade the audience with its substance and delivery method. Based on the aforementioned purposes, there are four Types of Speech.

These four speeches are Informative , Demonstration , Persuasive, and Entertaining/ Special Occasion speech . In this article today, we will discuss these four speeches in a thorough manner.

For this, we will talk about the purpose of these speeches as well as their examples. So, if you want insights into the Types of Speech and their various aspects, then do check out this article from beginning to end.

Purpose of Types of Speech

As we have mentioned earlier, the purpose of a speech vastly varies depending upon the category it falls into. Brief details about the purpose of four types of speech are as follows.

  • Informative Speech: Informs the audience about a specific topic .
  • Persuasive Speech: Persuades the audience to change their point of view as per the thoughts of the speaker.
  • Demonstration Speech: This instructs the audience about how to do a particular task in a step-by-step manner.
  • Entertaining/ Special Occasion Speech: Given to entertain the audience or acknowledge any event related to the speaker’s personal life.

Informative Speech Analysis and Example

As it is clear from its name, an informative speech is given by the speaker to inform the audience about any topic. This topic can be anything ranging from an event to a person/ animal plant. The sole purpose of this speech is to give insights into something that the audience is not aware of and/or not well-versed in.

The audience learns something new and interesting by the end of an informative speech. The speakers mostly use certified facts to prepare the substance of this speech. Moreover, they have little to no freedom to include their own opinions in this speech.

Some of the best examples of an informative speech are as follows:

  • Lesser Known Medical Facts
  • The most devastating natural disasters in the world
  • Why Sugar is Bad for your body
  • Change in Fashion trends through the decades
  • Benefits of Planting Trees
  • Best healthy foods to Consume daily
  • Benefits of Internet
  • History of Horticulture
  • Difference between Private and Public Schools

Demonstration Speech Analysis and Example

A Demonstration is very similar to an informative speech, as the purpose of the speaker in this speech is also to provide the audience with useful and interesting information. However, contrary to the informative speech where the speaker only tends to give facts about a topic to the audience, in a Demonstration speech, proper instructions are provided.

For this, the speaker gives a live demonstration about a task to the audience or they take the help of visual mediums to instruct the audience. The main aim of this speech is to teach the audience the complete process of doing any task related to any field such as cooking, business, internet, studies, etc.

Some of the most interesting examples of Demonstration Speeches are given below.

  • How to Change a bike tyre
  • How to market a product in the most appealing way
  • How to make the best tomato soup with limited ingredients
  • How to follow a study timetable strictly
  • How to meditate correctly
  • How to create your own website
  • How to improve your eating habits
  • How to keep your heart healthy

Persuasive Speech Analysis and Example

While informative and demonstration speeches are given to teach or instruct the audience about something, a Persuasive Speech is given to influence the audience. A speaker’s motive in a Persuasive speech is to persuade the audience to change their viewpoint about a particular topic.

The speaker includes various arguments in a Persuasive Speech to explain why what they are conveying is indeed true. Moreover, unlike Informative and Demonstration speeches, the speaker in a Persuasive Speech can add personal opinions to strengthen their arguments.

Another major difference between other Types of Speech and Persuasive speech is the tone. In most cases, a Persuasive Speech is delivered in an assertive and aggressive tone to persuade the audience to understand the speaker’s point of view.

The most common examples of Persuasive speeches are given below:

  • Blood Donation should be Compulsory for Everyone
  • We are all Destroying Earth every day .
  • Social Media Addiction has ruined an Entire Generation.
  • Everyone must Harvest Rainwater.
  • We all need to learn Self Defense.
  • Environmental Pollution Should be a Global Concern
  • Health Insurance Should be completely free of charge

Entertaining/ Special Occasion Speech

An Entertaining/ Special Occasion Speech is completely different from other types of speech. In this speech, the speaker does not mean to inform, instruct, or persuade the audience about anything. Instead, the speaker shares a piece of entertaining or anecdotal information with the audience.

For this particular type of speech, the size of the audience is relatively smaller as it mostly includes personal instances of the speaker with their close people. In addition to this, these speeches are specifically prepared for some special event or occasion.

As the purpose of the speech is to entertain the audience or emotionally connect with them, the speaker mostly uses their personal experiences instead of overused phrases in these speeches.

Some of the most common examples of these speeches are:

  • A Farewell Speech
  • An Award acceptance speech
  • Welcome Speech for Allumni Meet
  • A Birthday Speech
  • Retirement Speech
  • Funeral Speech
  • A Maid of Honour speech
  • A Valedictorian Speech
  • A Graduation Speech

Types of Speech Overlapping

Although all four types of speech are individual entities, it is still highly possible for one type to overlap another. For instance, an informative speech can have fragments of demonstration speech and vice-versa.

Furthermore, a Persuasive speech with the purpose of persuading the audience is also given on special occasions sometimes. This way it can be categorised into a special occasion speech. The four speech types often form a hybrid by overlapping with one another.

Final Words

We hope our article provided you with ample insights into different Types of Speech and their examples. Our portal has an abundance of useful and compelling content like this. So, be sure to stay connected to us through the NVSHQ Homepage .

Anshika Saxena

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  • Speech Crafting →

14 Types of Speeches for All Occasions that You Should Master

types of speech according to purpose and examples

Any person can give a speech, which means it’s not hard, right? Technically, it isn’t hard, but, to give a good speech, you need to not only have a general understanding of your audience and your environment but also master the skill of speech-giving to ensure that your speech is effective in relaying your message.

To do this, you will need to learn more about the different types of speeches that exist and in what context each is used. This will help you choose the right speech type that works for you as well as the one that fits the message that you want to put across to your audience.  

Pro-Tip: Keep in mind that each speech type has a different purpose.

14 Types of Speeches You Should Master

1. entertaining speech.

Entertaining speeches are among the most common types of speeches. Their objective is to entertain or amuse people.

As compared to more traditional speeches, entertaining speeches are shorter and less formal , in addition to including funny stories, humor or interesting illustrations. These types of speeches are usually used to convey emotions and are common at weddings and birthday parties. An example of such include stand-up comedy.

Entertaining speech

From the above, one may think it’s simple to crack a few jokes and entertain people but unless you were born with a funny bone, you may need to brush up on some stories and killer jokes (the funny ones).  

2. Special occasion speeches

These types of speeches do not have a format set in stone and neither do they fall into any particular speech category. Instead, they aim to fit the context of the environment, which helps you to not only gain your audience’s attention but also communicate the message you want to convey effectively.

giving-toast

Just like entertaining speeches, special occasion speeches do not use any data or statistics and are usually short. This does not mean they are boring though, so you should aim to make your special occasion speech as direct and interesting as you possibly can.

Special occasion speeches can fit any special occasion; be it a birthday party, award show or wedding, hence the name. You may notice that they bear some similarities to entertaining speeches, as their objective is to convey emotions as well, instead of persuading you or teaching you something.

Special occasion speeches may include tributary, ceremonial and introductory speeches. If you have any significant event that you’d like to mark, then this type of speech should be your go to.

A good example of this type of speech would include a speech you can give as a best man . This would help you express how much the groom means to you.

3. Persuasive speech

These types of speeches are given with the sole purpose of convincing the persons listening that your opinion on a certain topic is right.

To successfully convince your audience that you know what you’re talking about, you can use facts and concrete evidence to support your argument. This is what persuades your audience to embrace your opinion while also making your presentation more believable and sensible.

Persuasive speech

You can also use these types of speeches to help convey your message by making use of emotional triggers. Depending on the context of your presentation, appealing to your audience’s emotions may bring about better results. 

A good example of a persuasive speech would be the closing argument that a lawyer gives to the jury in court. The main purpose of a closing argument is to convince the jury to support one’s client and vote in the lawyer’s favor. The closing argument, just like the persuasive speech, highlights any important facts of the case and may appeal to the jury’s emotions, in a bid to help them understand the lawyer’s opinion on the case and their client.

4. Demonstrative speech

Well, this one is pretty easy to explain. From its name, we learn that this type of speech is given when a speaker wants to give a demonstration on how to do a particular thing or educate their audience on how something works. This type of speech is effective in teaching your audience how to do something in the most effective way.

If you plan on giving a demonstration in your presentation, the use of physical demonstrations or visual aids can help your message be better understood by your audience.

Demonstrative speech

These types of speeches are easily confused with informative speeches, so take note of their differences. While informative speeches are more theoretical in their delivery and offer no demonstrations, demonstrative speeches, in being true to their name, teach an audience how to do something in a more practical way, i.e. by giving demonstrations.

It should be noted that a demonstrative speech will only be demonstrative if it includes visual aids. Asking yourself questions like, “what is...?”, “why?” or “how?” may help you get started on your demonstrative speech.

A good example of this would be a Chemistry teacher demonstrating how to mix certain chemicals in the lab.

5. Forensic speech

The American Forensic Association defines a forensic speech as the practice and study of debating and public speaking. The association believes that this type of speech is practiced by many college and high school students.

Before giving this type of speech, students are expected to not only research and learn more about a certain topic but also practice a speech on the said topic before teaching it to an audience. Organizations and institutions of learning like universities will then hold tournaments that allow these students to present their speeches .

Forensic speech

This type of speech bears many similarities to the competitions that were held in public forums in Ancient Greece.

6. Oratorical speech

Oratorical speeches are usually delivered by an orator. The objective of this type of speech can be to either give comfort, mourn a loss, address any important issue and how it can be dealt with or celebrate a particular event.

These speeches can also be used to express one’s opinion to the audience without necessarily having to persuade them to embrace their point of view.

Oratorical speech

Oratorical speeches can either be formal and long in nature, in situations like inaugurations, graduations and funerals, or informal and short in situations like when giving a toast during a retirement day.

A good example of an oratorical speech would be inauguration speeches, e.g. President Joe Biden’s inauguration speech .

7. Explanatory speech

These types of speeches are used to describe a particular thing or situation. These speeches give a break down on how to do something while providing the audience with an elaborate step-by-step process.

These speeches may be confused with demonstrative speeches as they have some similarities but are not, as they do not include visual aids.

A fitting example of an explanatory speech would be a lifestyle and beauty talk show host explaining how to properly cleanse one’s face by giving a step by step process of a proper skin care routine.

8. Informative speech

If you want to teach your audience something about a particular topic or educate them on new information, then informative speeches are the right fit for you. The objective of informative speeches is to break down any complicated theories into easy to understand words that can be communicated accurately and effectively.

Informative speech

These types of speeches can be used when teaching economic or social topics. They differ from persuasive speeches as they depend on statistics, educative studies and information as well as facts instead of relating to an audience’s emotions. These statistics and facts help support any claims that you make during your presentation.

A fitting example of an informative speech would be a museum guide giving an informative speech to a group of individuals in the museum, educating them on various artifacts using historical information.

9. Motivational speech

Are you planning to encourage your audience, give them confidence to better themselves or inspire them? Then you need a good motivational speech.

The objective of these speeches is to improve an audience’s self-esteem and lift their spirits. They can also be used to help motivate an audience or an individual to achieve a certain goal.

These types of speeches are, in a way, persuasive but instead of persuading an audience with logic, you as the speaker, stirs their emotions.

The best example of a motivational speech that moves people would be Martin Luther King Jr.’s “I Have A Dream” speech.

10. Pitch Speech

Ever heard a character in a movie say that they were pitching a new idea to the board? Well this is what they mean. Pitching speeches are used to acquire approval or support for a solution, product or idea.

Salespeople are pretty good at these types of presentations (newsflash, it’s their job!) given that they pitch a product to a consumer and try to sell it to you by informing you, the consumer, about the product’s best qualities and how the product would benefit you.

Take for instance, a salesman trying to sell you a cleaning robot. They’d explain how it would ease your household chores, you wouldn’t have to dust, or vacuum or do your laundry, as it would do it all for you!

11. Debate speech

Debate speeches are speech types that follow a particular set of rules and are in some ways similar to persuasive speeches. The two should not be confused though, as the main objective of debate speeches is to defend your stance on a particular issue.

Debate speech

During a debate, each side is given an equal amount of time to defend their view or opinion. These speeches are improvised as you cannot predict all the arguments other debaters may throw at you (unless you can read minds of course). Debate speeches help you develop your public speaking and critical thinking skills while also improving your research and leadership skills.

These types of speeches are common in mock trials, parliamentary sessions and public forums.

12. Eulogy Speeches

Eulogy speeches, or funeral speeches as they are commonly known, are given to remember, honor or praise a deceased individual in front of an audience at a funeral service. The eulogy can be given by a relation of the deceased or by a minister chosen by the family.

The speaker may write down a heartfelt speech that not only honors the individual but also praises them for their achievements.

One of the most difficult experiences an individual can go through is losing a loved one. If you do find yourself in this situation, finding the right words may be challenging. You are therefore encouraged to speak from the heart .

13. Impromptu Speech

These types of speeches are delivered without any preparation or rehearsal. Impromptu speeches occur when one is called on to speak at an event or any other situation.

This may be stressful and intimidating for individuals who like planning things (like myself). However, once you get over the initial public speaking jitters and brush up on any concepts that are relevant, you’ll be good to go.

14. Farewell Speech

Farewell speeches , as the name implies, are used to say goodbye to people. These speeches have a unique tone to them, as they are encouraging as well as sad. They often trigger emotions both in the speaker and in the audience.

A good example of this would be bidding farewell to your colleagues and friends before you retire after working at company X for 21 years.

Conclusion: On the Different Types of Speeches

From the above, we can see that to give a speech , one needs to not only understand the different types of speeches that exist but also master their purposes and the different settings that they can be used in.

To determine the type of speech to give depending on the occasion, you should consider the message you would like to put across and how you would like to deliver it. After this, you can then think about the effect you would like your speech to have or its desired outcome. This could be, for example, teaching your audience how to use an air dryer or introducing a guest you would like the audience to remember.

Properly understanding the types of speeches mentioned above and possessing the ability to speak effortlessly in public will allow you to grow as a public speaker , which will in turn, make you better at relating with different audiences.

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10.1: What are the Different Types of Speeches?

  • Last updated
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  • Page ID 106477

  • Lisa Coleman, Thomas King, & William Turner
  • Southwest Tennessee Community College

Learning Objectives

  • Discuss the three main types of speeches.
  • Discuss the importance of differentiating between the three.

Speeches have traditionally been seen to have one of three broad purposes: to inform, to persuade, and— Well, to be honest, different words are used for the third kind of speech purpose: to inspire, to amuse, to please, to delight, or to entertain. We will just use “to inspire” as the overall term here.

Your instructor will most likely assign you an informative and persuasive speech, and then perhaps one more. The third one might be a special occasion speech, such as a tribute (commemorative), an after-dinner speech, a toast, or a eulogy. These four types of speeches fit into the category of “to inspire” or “to entertain.”  It should be understood that these three purposes are not necessarily exclusive of the others. A speech designed to be persuasive can also be informative and entertaining, even if neither of those is the main purpose.  To further demonstrate this, look at the examples below in Figure \(\PageIndex{1}\).

Some of the topics listed above could fall into another category depending on how the speaker approached the topic, or they could contain elements of both. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. There should not be elements of persuasion included in an informative speech, since persuading is contrary to the objective approach that defines an informative speech. In any case, while there may be some overlap between topics, most speeches can be placed into one of the categories based on the overall content of the speech.

Tucker, Barbara; Barton, Kristin; Burger, Amy; Drye, Jerry; Hunsicker, Cathy; Mendes, Amy; and LeHew, Matthew, "Exploring Public Speaking: 4th Edition" (2019). Communication Open Textbooks . 1. https://oer.galileo.usg.edu/communication-textbooks/1  - CC BY-NC 2.0

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Chapter 9 Public Speaking

9.2 Types of Speeches

A man speaking to a group of women

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005).

Christian Pierret –  Leader  – CC BY 2.0.

Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called  Vital Speeches of the Day  ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is  informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to  persuade  others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking  involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

  • developing critical thinking skills,
  • fine-tuning verbal and nonverbal skills,
  • overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety.

Comm 101 (Dutton) by [author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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6.4 Specific Purposes

Learning objectives.

  • Understand the process of extending a general purpose into a specific purpose.
  • Integrate the seven tips for creating specific purposes.

Roma Street Steps

Andrew Sutherland – Roma Street Steps – CC BY-SA 2.0.

Once you have chosen your general purpose and your topic, it’s time to take your speech to the next phase and develop your specific purpose. A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech. Basically, the specific purpose answers the who , what , when , where , and why questions for your speech.

Getting Specific

When attempting to get at the core of your speech (the specific purpose), you need to know a few basic things about your speech. First, you need to have a general purpose. Once you know whether your goal is to inform, persuade, or entertain, picking an appropriate topic is easier. Obviously, depending on the general purpose, you will have a range of different types of topics. For example, let’s say you want to give a speech about hygiene. You could still give a speech about hygiene no matter what your general purpose is, but the specific purpose would vary depending on whether the general purpose is to inform (discussing hygiene practices around the globe), to persuade (discussing why people need to adopt a specific hygiene practice), or to entertain (discussing some of the strange and unique hygiene practices that people have used historically). Notice that in each of these cases, the general purpose alters the topic, but all three are still fundamentally about hygiene.

Now, when discussing specific purposes, we are concerned with who, what, when, where, why, and how questions for your speech. Let’s examine each of these separately. First, you want to know who is going to be in your audience. Different audiences, as discussed in the chapter on audience analysis, have differing desires, backgrounds, and needs. Keeping your audience first and foremost in your thoughts when choosing a specific purpose will increase the likelihood that your audience will find your speech meaningful.

Second is the “what” question, or the basic description of your topic. When picking an effective topic, you need to make sure that the topic is appropriate for a variety of constraints or limitations within a speaking context.

Third, you need to consider when your speech will be given. Different speeches may be better for different times of the day. For example, explaining the importance of eating breakfast and providing people with cereal bars may be a great topic at 9:00 a.m. but may not have the same impact if you’re giving it at 4:00 p.m.

Fourth, you need to consider where your speech will be given. Are you giving a speech in front of a classroom? A church? An executive meeting? Depending on the location of your speech, different topics may or may not be appropriate.

The last question you need to answer within your speech is why. Why does your audience need to hear your speech? If your audience doesn’t care about your specific purpose, they are less likely to attend to your speech. If it’s a topic that’s a little more off-the-wall, you’ll really need to think about why they should care.

Once you’ve determined the who , what , when , where , and why aspects of your topic, it’s time to start creating your actual specific purpose. First, a specific purpose, in its written form, should be a short, declarative sentence that emphasizes the main topic of your speech. Let’s look at an example:

In this example, we’ve quickly narrowed a topic from a more general topic to a more specific topic. Let’s now look at that topic in terms of a general purpose and specific purpose:

For the purpose of this example, we used the same general topic area, but demonstrated how you could easily turn the topic into either an informative speech or a persuasive speech. In the first example, the speaker is going to talk about the danger embedded journalists face. In this case, the speaker isn’t attempting to alter people’s ideas about embedded journalists, just make them more aware of the dangers. In the second case, the specific purpose is to persuade a group of journalism students (the audience) to avoid jobs as embedded journalists.

Your Specific Statement of Purpose

To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this by a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a phrase using “to,” “about,” “by,” or another preposition) that summarizes your topic. As an example, “My specific purpose is to persuade the students in my residence hall to protest the proposed housing cost increase” is a specific statement of purpose, while “My speech will be about why we should protest the proposed housing cost increase” is not.

Specific purposes should be statements, not questions. If you find yourself starting to phrase your specific purpose as a question, ask yourself how you can reword it as a statement. Table 6.3 “My Specific Purpose Is…” provides several more examples of good specific purpose statements.

Table 6.3 My Specific Purpose Is…

Basic Tips for Creating Specific Purposes

Now that we’ve examined what specific purposes are, we are going to focus on a series of tips to help you write specific purposes that are appropriate for a range of speeches.

Audience, Audience, Audience

First and foremost, you always need to think about your intended audience when choosing your specific purpose. In the previous section, we talked about a speech where a speaker is attempting to persuade a group of journalism students to not take jobs as embedded journalists. Would the same speech be successful, or even appropriate, if given in your public speaking class? Probably not. As a speaker, you may think your topic is great, but you always need to make sure you think about your audience when selecting your specific purpose. For this reason, when writing your specific purpose, start off your sentence by including the words “my audience” or actually listing the name of your audience: a group of journalism students, the people in my congregation, my peers in class, and so on. When you place your audience first, you’re a lot more likely to have a successful speech.

Matching the Rhetorical Situation

After your audience, the second most important consideration about your specific purpose pertains to the rhetorical situation of your speech. The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together. You want to make sure that you are the appropriate speaker for a topic, the topic is appropriate for your audience, the text of your speech is appropriate, and the speech is appropriate for the context. For example, speeches that you give in a classroom may not be appropriate in a religious context and vice versa.

Make It Clear

The specific purpose statement for any speech should be direct and not too broad, general, or vague. Consider the lack of clarity in the following specific purpose: “To persuade the students in my class to drink more.” Obviously, we have no idea what the speaker wants the audience to drink: water, milk, orange juice? Alcoholic beverages? Furthermore, we have no way to quantify or make sense of the word “more.” “More” assumes that the students are already drinking a certain amount, and the speaker wants them to increase their intake. If you want to persuade your listeners to drink eight 8-ounce glasses of water per day, you need to say so clearly in your specific purpose.

Another way in which purpose statements are sometimes unclear comes from the use of colloquial language. While we often use colloquialisms in everyday life, they are often understood only by a limited number of people. It may sound like fun to have a specific purpose like, “To persuade my audience to get jiggy,” but if you state this as your purpose, many people probably won’t know what you’re talking about at all.

Don’t Double Up

You cannot hope to solve the entire world’s problems in one speech, so don’t even try. At the same time, you also want to make sure that you stick to one specific purpose. Chances are it will be challenging enough to inform your audience about one topic or persuade them to change one behavior or opinion. Don’t put extra stress on yourself by adding topics. If you find yourself using the word “and” in your specific topic statement, you’re probably doubling up on topics.

Can I Really Do This in Five to Seven Minutes?

When choosing your specific purpose, it’s important to determine whether it can be realistically covered in the amount of time you have. Time limits are among the most common constraints for students in a public speaking course. Usually speeches early in the term have shorter time limits (three to five minutes), and speeches later in the term have longer time limits (five to eight minutes). While eight minutes may sound like an eternity to be standing up in front of the class, it’s actually a very short period of time in which to cover a topic. To determine whether you think you can accomplish your speech’s purpose in the time slot, ask yourself how long it would take to make you an informed person on your chosen topic or to persuade you to change your behavior or attitudes.

If you cannot reasonably see yourself becoming informed or persuaded during the allotted amount of time, chances are you aren’t going to inform or persuade your audience either. The solution, of course, is to make your topic narrower so that you can fully cover a limited aspect of it.

Key Takeaways

  • Moving from a general to specific purpose requires you to identify the who , what , when , where , and why of your speech.
  • State your specific purpose in a sentence that includes the general purpose, a description of the intended audience, and a prepositional phrase summarizing the topic.
  • When creating a specific purpose for your speech, first, consider your audience. Second, consider the rhetorical situation. Make sure your specific purpose statement uses clear language, and that it does not try to cover more than one topic.
  • Make sure you can realistically accomplish your specific purpose within the allotted time.
  • You’ve been asked to give a series of speeches on the importance of health care in poverty-stricken countries. One audience will consist of business men and women, one audience will consist of religious leaders, and another audience will consist of high school students. How would you need to adjust your speech’s purpose for each of these different audiences? How do these different audiences alter the rhetorical situation?
  • For the following list of topics, think about how you could take the same topic and adjust it for each of the different general purposes (inform, persuade, and entertain). Write out the specific purpose for each of your new speech topics. Here are the three general topic areas to work with: the First Amendment to the US Constitution, iPods, and literacy in the twenty-first century.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Frantically Speaking

4 Types of Public Speaking (A Complete Guide)

Hrideep barot.

  • Presentation , Public Speaking , Toastmasters

Types of Public Speaking

The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches.

Public speaking is multifaceted. It can be done in various ways, depending on the speaker’s intention. Knowledge of these types will help you establish specific ways you can perform public speaking well. It is not typically taught in schools, but so are many other important things. Public speaking can help you in many ways in the future , so let’s get right to it!

Informative Speaking

The speaker simply intends to convey information in this. It is the most straightforward type of public speaking, which is why this category might make you wonder whether public speaking can get easier than this .

Examples of this type:

  • A lecturer delivering content at a university
  • A student explaining his dissertation to the class
  • A public official explaining changes due to new policy
  • An office worker providing information on the quarterly sales
  • A person explaining how a game is done to his friends

Few key points to note here:

Research the topic for imformative speaking

  • Heavily research your topic: The key here is to have a large amount of knowledge about the concerned topic so you can supplement the required information with examples, statistics, etc. This will help provide you with credibility.
  • Do not look at a paper or your presentation for all your information- they should only be used for cues. Otherwise, it seems like you do not know about the topic, and your only role is to convert that written text into spoken, which can appear quite awkward. 
  • Try to keep it simple. Many believe that using complicated words will make you look smarter. To an uninformed speaker, it might. However, you might not achieve the purpose (which is to convey the information), and others might dislike you if they can sense you’re using superfluous language.
  • Keep it concise. A lot of unnecessary information and beating around the bush will take away the audience’s attention span, and you may fail to achieve your purpose again. If there is extra information that may help a select few, you may make it so that others are not affected by it by either having them reach out later if needed or providing a disclaimer so only those interested may listen to that part.

Persuasive Speaking

Persuasive Speaking

The speaker intends to persuade or convince the audience of something. This is tricky because it requires understanding the nuances of the audience’s desires and somehow relating them to your viewpoint. 

Examples include:

  • A politician explaining why he’s the better candidate and appealing to vote for him
  • A marketing team explaining why their product is better than competitors
  • A lawyer explaining to the jury why the defendant is innocent
  • A group member explaining to his peers why the project should be done his way
  • A person explaining to their friends why their view on a topic makes sense

One mistake people make here is putting people down for particular opinions, which tends to make them defensive and then less likely to be receptive to any change. This makes sense because these opinions may have been there for a long time or in any other way strongly associated with their identity, and by putting them down for it, you’re attacking them. Even if their opinion is wrong according to you, it’s better suited to show understanding of their current beliefs and provide a convincing narrative of your topic of persuasion.

Few communication techniques are especially helpful here, although they should be used in other types of public speaking as well. 

AIDA principle is also something you might want to look into. It essentially attempts to grab consumer Attention, develop Interest, stimulate Desire to purchase, and spurs them to Action step-by-step. So what you do is contingent on these stages. For instance, to grab their attention, you might talk about an interesting story then relate it to them to develop interest then talk about how the product solves the issue, which creates a desire to purchase, and lastly, let them know easy of ordering the product and a limited time offer that spurs them to action.

Demonstrative Speaking

The intention is to teach the audience to perform a certain action. The speaker actually performs the action that is being taught while explaining it. Hence, it allows the audience to see exactly how it is done and model that behaviour later. 

The speaker must be clear and descriptive enough when explaining the process while also making sure the audience is engaged enough to take that information with them.

  • An employee might market a laptop by talking about its features while using them simultaneously.
  • A swimming instructor might explain how to swim while doing it.
  • A professor might explain how to experiment while doing it.
  • A bartender might explain how to make a cocktail while doing it.
  • A person might explain how to perform a trick while doing it.

So as you can see, it’s just informational speech with more nonverbal communication mixed in for better understanding.

Ceremonial Speaking

Ceremonial Speaking

The intention is to get an emotional response from the audience. They are done on special occasions and tend to mark major milestones in people’s lives, such as birthdays, graduation, parties, wedding, anniversary, and funerals. 

  • Graduation ceremony
  • Wedding speech addressed to groom/bride.
  • Birthday speech to a friend
  • Party speech addressed to the host.
  • Funeral speech for the person who passed away.

While we may appear very confident and natural when we give our speech at a party, we’re also well aware of how much time and effort it takes to get around writing the perfect speech. But it’s really not that complicated. You just need to know your audience and provide a concise, personalized speech. 

For example, if your audience includes friends and family and you’re giving this speech at a wedding ceremony, your content could include some experience involving the groom/bride, which highlights one of their positive qualities and possibly an amusing component to it. 

However, in these kinds of speeches, it’s also necessary to be careful not to forget to read the room when the audience is not receptive to certain comments. If you’re talking about a very embarrassing experience that the person would not have liked you to share, it might tense up your relationship with him. Alternatively, if you’re trying to force a positive emotional reaction by saying things you do not mean or exaggerating some experience that did not mean much for the person involved, it will be poorly received, and things might become awkward. Hence, it’s important to be genuine, even if it means starting off on a seemingly negative scenario: “We haven’t hung out as much as I wish we had. Regardless, the times we spent together have been meaningful and….” Genuinity is most commonly well-received.

Examples of all these types of public speaking

Aren’t there just three main types of public speaking or are there five different types of public speaking.

We have mentioned the ones that are most relevant. When people say three, they usually mean informative, persuasive and entertaining, and when people say five, they usually mean informative, persuasive, entertaining, demonstrating, and actuating. What we haven’t mentioned in the article so far are entertaining and actuating.

Entertaining includes ceremonial, along with other forms of public speaking, such as storytelling and humorous content. Essentially, this form is informal, while most others tend to be formal. The only difference is that you may add a personal touch and be more relaxed on these occasions. Feel free to check out how to make public speaking fun .

Actuating is simply a form of persuasive speaking which focuses on the action component, like getting the consumer to purchase the product. We frequently get things done through other people, so it’s quite a useful form of public speaking.

Here is a video that can help you improve your public speaking skills in all these areas:

Additionally, you can check out 20 unique ways to get better at public speaking . It’s never too late to opt for public speaking coaching !

Hrideep Barot

Enroll in our transformative 1:1 Coaching Program

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types of speech according to purpose and examples

Persuasive Speeches — Types, Topics, and Examples

Daniel Bal

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Success of a persuasive speech

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

Types of persuasive speeches

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

How to write a persuasive speech

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

How to write a persuasive speech

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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The Purpose of Speech

The Purpose of Speech Explained

What is a speech.

According to the Michaelis dictionary, speech is the art of public speaking in an objective, structured and deliberate way; the ability to communicate clearly and accurately using a series of oratory techniques specific to this purpose.

Professionals from the most diverse areas have increasingly sought this capacity. For some, this may be an innate ability, but it is an aptitude that can and must be developed continuously for most.

The purpose of Speech depends on the context in which a person speaks, it can be informative, expressive, instructive, and motivational and, mainly, to convince and influence people, regardless of the environment in which they are inserted.

There were also several cases in which oratory was adopted in a pernicious manner, motivating war and discord. Many dictators and heads of state took advantage of their discursive ability to call populations to hatred against their equals.

Activist and pastor Martin Luther King Jr. is an example of a leader that used a speech to spread a message of equal rights in the United States.

He won worldwide fame for speeches such as the “I Have a Dream” speech , being awarded the Nobel Peace Prize in 1964 for his significant contribution to combating racism without resorting to violence.

A speech not only has multiple purposes, but they are mostly interconnected.

The Importance of Speech

The ability to effectively use a speech is critical because it opens doors of opportunities for most individuals in their lives. Common examples are: standing out in work meetings, job interviews, inspiring people with graduation speeches, closing negotiations, sales, among many others. 

Oratory is a powerful tool that can and has been used to convince or entertain an audience composed of one, ten, or hundred thousand people. Don’t take my word for it…

“Of all the talents bestowed upon men, none is so precious as the gift of oratory.” Winston Churchill

Although delivering a speech is usually associated with political practice, it is wrong to assert that its use is necessary only in stands and mass speeches. Even for those who do not intend to pass a law in Congress or do not need to motivate the troops to a battle, it is worth the effort to familiarize themselves with the presentation of techniques.

It is impossible to predict when a presentation situation will happen; often, a potential customer or partner does not warn you before appearing. A critical work opportunity can arise at unexpected times. 

Even the first dinner with the family of your partner requires the ability to speak well in public.

Anyone can use oratory to their advantage. And it all starts with a change of attitude: it is necessary to see the presentation situations as opportunities and no longer punishments.

In a world where people have less and less time, objectivity is a golden secret. After all, it is essential to summarize what needs to be said, giving a clear and straightforward message.

types of speech according to purpose and examples

The Use of Speech in History

Throughout history, speeches have influenced people to combat injustice or show solidarity with others, comfort mourners, honor those who deserve it, and many other situations.

In short, addressing the public is an effective means of inducing it to virtuous action. It is in moments of tragedy and crisis that this characteristic stands out the most.

  • In 1963, American pastor and political activist Martin Luther King Jr . vitalized the speech known as “ I have a dream ,” He made an emotional appeal for civil rights and equality to the black population of the United States. 

To this day, his speech inspires those who fight for freedom and equal rights and is regarded as one of the most important examples of oratory in history . It is a fierce and inspirational oratory.

Please learn more about this legendary speech, by reading our piece here .

The purpose of giving a speech is unique and, at the same time Versatile, it has the role of conveying a message in various ways, whether it is entrenched, persuading, informing, or combining multiple forms.

What differentiates one speech from the other is how we decide to convey a message, and some are more appropriate than others because of the context. Ex: a lawyer who advocates someone using persuasion and rhetoric to do so and does not stand up because it would be highly inappropriate to make humor out of a severe matter at trial.

Reference and Further Reading

AcethePresentation. AmadeBai, Emidio 15 Ideas To Make A Speech Unique, Memorable & Inspiring

AcethePresentation. AmadeBai, Emidio. 14 Types of Speech and Easy Tips to Master Them.

General Purpose vs. Specific Purpose of a Speech. Study.com

Specific Purposes. Libraries.

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types of speech according to purpose and examples

Speech Writing

Speech Examples

Barbara P

20+ Outstanding Speech Examples for Your Help

speech examples

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Public speaking can be daunting for students. They often struggle to start, engage the audience, and be memorable. It's a fear of forgetting words or losing the audience's interest.

This leads to anxiety and self-doubt. Students wonder, "Am I boring them? Will they remember what I say? How can I make my speech better?"

The solution lies in speech examples. In this guide, we'll explore these examples to help students create captivating and memorable speeches with confidence.

So, keep reading to find helpful examples!

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  • 1. Speech Examples 
  • 2. Tips to Write a Good Speech

Speech Examples 

Talking in front of a bunch of audiences is not as easy as it seems. But, if you have some good content to deliver or share with the audience, the confidence comes naturally.

Before you start writing your speech, it is a good idea that you go through some good speech samples. The samples will help to learn how to start the speech and put information into a proper structure. 

Speech Examples for Students 

Speech writing is a huge part of academic life. These types of writing help enhance the creative writing skills of students.

Here is an amazing farewell speech sample for students to learn how to write an amazing speech that will captivate the audience.

Below, you will find other downloadable PDF samples.

Speech Examples for Students

Every school and college has a student council. And every year, students elect themselves to be a part of the student council. It is mandatory to impress the student audience to get their votes. And for that, the candidate has to give an impressive speech. 

Here are some speech examples pdf for students.

Speech Examples For Public Speaking

Speech Examples About Yourself

Speech Examples Short

Speech Examples For College Students

Speech For Student Council

Speech Examples Introduction

Speech Example For School

Persuasive Speech Examples

The main purpose of a speech is to persuade the audience or convince them of what you say. And when it comes to persuasive speech , the sole purpose of speech becomes more specific.

Persuasive Speech Example

Informative Speech Examples

Informative speeches are intended to inform the audience. These types of speeches are designed to provide a detailed description of the chosen topic. 

Below we have provided samples of informative speech for you.

Informative Speech Example

Informative Speech Sample

Entertainment Speech Examples

Entertainment speeches are meant to entertain the audience. These types of speeches are funny, as well as interesting. The given speech samples will help you in writing an entertaining speech.

Entertainment Speech Example

Entertainment Speech Sample

Argumentative Speech Examples

Making a strong argument that is capable of convincing others is always difficult. And, when it comes to making a claim in an argumentative speech, it becomes more difficult. 

Check out the argumentative speech sample that demonstrates explicitly how an argumentative speech needs to be written.

Argumentative Speech Example

Demonstration Speech Examples

The demonstrative speeches are intended to demonstrate or describe the speech topic in depth. Get inspired by the demonstrative speech sample given below and write a captivating demonstrative speech.

Demonstration Speech Example

Demonstration Speech Sample

Motivational Speech Examples

Motivational speeches are designed to motivate the audience to do something. Read out the sample motivational speech given below and learn the art of motivational speech writing.

Impromptu Speech Examples

Impromptu speech writing makes you nervous as you are not good at planning and organization?

Check out the sample impromptu speech and learn to make bullet points of your thoughts and plan your speech properly.

Graduation Speech Examples

Are you graduating soon and need to write a graduation farewell speech?

Below is a sample graduation speech for your help. 

Wedding Speech Examples

“My best friend’s wedding is next week, and I’m the maid of honor. She asked me to give the maid of honor speech, but I’m not good at expressing emotions. I’m really stressed. I don’t know what to do.”

If you are one of these kinds of people who feel the same way, this sample is for you. Read the example given below and take help from it to write a special maid of honor speech.

Best Man Speech Examples

Father of The Bride Speech Example

Speech Essay Example

A speech essay is a type of essay that you write before writing a proper speech. It helps in organizing thoughts and information. 

Here is a sample of speech essays for you to understand the difference between speech format and speech essay format.

Tips to Write a Good Speech

Reading some famous and incredible sample speeches before writing your own speech is really a good idea. The other way to write an impressive speech is to follow the basic tips given by professional writers. 

  • Audience Analysis: Understand your audience's interests, knowledge, and expectations. Tailor your speech to resonate with them.
  • Clear Purpose: Define a clear and concise purpose for your speech. Ensure your audience knows what to expect right from the beginning.
  • Engaging Opening: Start with a captivating hook – a story, question, quote, or surprising fact to grab your audience's attention.
  • Main Message: Identify and convey your main message or thesis throughout your speech.
  • Logical Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
  • Transitions: Use smooth transitions to guide your audience through different parts of your speech.
  • Conversational Tone: Use simple, conversational language to make your speech accessible to everyone.
  • Timing: Respect the allocated time and write the speech accordingly. An overly long or short speech can diminish the audience's engagement.
  • Emotional Connection: Use storytelling and relatable examples to evoke emotions and connect with your audience.
  • Call to Action (if appropriate): Encourage your audience to take action, change their thinking, or ponder new ideas.
  • Practice Natural Pace: Speak at a natural pace, avoiding rushing or speaking too slowly.

So, now you know that effective communication is a powerful tool that allows you to inform, persuade, and inspire your audience. Throughout this blog, we've provided you with numerous examples and invaluable tips to help you craft a compelling speech. 

And for those moments when you require a professionally written speech that truly stands out, remember that our team is here to help. We can rescue you from writer's block and deliver an outstanding speech whenever you need it.

With our professional essay writing service , you can be confident in your ability to communicate your message effectively and leave a lasting impact. 

So, don't hesitate – place order now and buy speech that will truly captivate your audience.

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Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Types Of Speech According To Purpose, According To Delivery

These are the types of speech according to purpose and delivery. check it out.

TYPES OF SPEECH – A short discussion about the types of speech that is according to purpose and according to delivery.

The core of speech is to deliver a message to a group of people called the audience. But the speeches are divided according to the goal of the speaker or the one who is giving the message. The categories have four main concepts: entertaining, informing, demonstrating and persuading. It can also be differentiated according to purpose and delivery.

Types Of Speech

ACCORDING TO PURPOSE

  • Expository or Informative Speech This is the type that provides information history, theories, practical applications, and others of sort. The main purpose of this is to share information to an audience and allow them to be informed – not persude or making them believe about something.
  • Persuasive Speech This is where a speaker persuades or convinces his audience to believe his argument. It also elaborates about something to change the opinion of someone over something. It can be either pure or manipulative
  • Entertainment Speech Ths speech is when someone catches the attention of the audience because of his amusing speech. The main goal is to make the audience laugh throughout the speech without necessarily telling jokes the whole time.

ACCORDING TO DELIVERY

  • Reading From A Manuscript This is purely reading a whole scripted speech. The words are planned, written, and placed in front of the speaker to be read precisely in front of an audience.
  • Memorized Speech This happens if the speaker recited a scripted speech from his memory. He is free of notes.
  • Impromptu Speech One example situation that best defines this is wheh you are cheered to give a speech during your best friend’s wedding. It’s a spur of the moment message.
  • Extemporaneous Speech The speaker prepares a note in advance that will help them lay out their message and in planning in what they are going to say in front of the audience. One disadvantage of this there’s a great chance that one may forget the notes he prepared.
  • Kasaysayan Ng Wikang Pambansa Sa Panahon Ng Kastila
  • Philippine Authors and Their Works – Some Legendary Authors In PH

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COMMENTS

  1. 13 Main Types of Speeches (With Examples and Tips)

    Informative speech. Informative speeches aim to educate an audience on a particular topic or message. Unlike demonstrative speeches, they don't use visual aids. They do, however, use facts, data and statistics to help audiences grasp a concept. These facts and statistics help back any claims or assertions you make.

  2. The 4 types of speeches: overviews, writing guidelines, examples

    Resources for demonstration speeches. 1. How to write a demonstration speech Guidelines and suggestions covering:. choosing the best topic: one aligning with your own interests, the audience's, the setting for the speech and the time available to you; how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank ...

  3. 6.1 General Purposes of Speaking

    Technically speaking, a purpose can be defined as why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applicable. For example, when we talk about a speech's purpose, we can question why a specific speech was given; we can question how we are supposed to use the ...

  4. 1.5: Types of Speeches and Speaking Occasions

    These types of speeches often strengthen the bonds between audience members from recalling a shared experience or intend to amuse audiences through humor, stories, or illustrations. Examples of this purpose include a toast, such as a best man's speech at a wedding reception; a eulogy to praise the dead; a commencement speech at graduation; or ...

  5. Different Types of Speeches that Speakers Should be Aware Of

    2. Presentation Speech. These speeches are usually given at award ceremonies, where an individual presents an award or prize to a person. The main purpose of the presentation speech is to provide recognition of the recipient's accomplishments. 3. Toast. A toast is a brief tribute to a particular person or an event.

  6. 7.2: Four Types of Speeches

    Manuscript Speech. Memorized Speech. Impromptu Speech. Extemporaneous Speech. Speeches can be categorized into four broad areas depending on the amount of preparation that is undertaken and depending upon the nature of the occasion. The four types of speeches are manuscript, memorized, extemporaneous, and impromptu.

  7. A Comprehensive Guide to 'Types of Speech'- Example & Purpose

    Brief details about the purpose of four types of speech are as follows. Informative Speech: Informs the audience about a specific topic. Persuasive Speech: Persuades the audience to change their point of view as per the thoughts of the speaker. Demonstration Speech: This instructs the audience about how to do a particular task in a step-by-step ...

  8. 14 Types of Speeches for All Occasions that You Should Master

    3. Persuasive speech. These types of speeches are given with the sole purpose of convincing the persons listening that your opinion on a certain topic is right. To successfully convince your audience that you know what you're talking about, you can use facts and concrete evidence to support your argument.

  9. 10.1: What are the Different Types of Speeches?

    Your instructor will most likely assign you an informative and persuasive speech, and then perhaps one more. The third one might be a special occasion speech, such as a tribute (commemorative), an after-dinner speech, a toast, or a eulogy. These four types of speeches fit into the category of "to inspire" or "to entertain.".

  10. Need Help With A Speech? Here Are 10 Types of Speeches To Explore

    For example, a sports team pep talk is considered to be a motivational speech where the coach motivates his players by creating a sense of unity between one another. One of the most well-known motivational speeches (and of all speeches at that) is I Have a Dream by Martin Luther King Jr. 6. Impromptu Speech.

  11. 9.2 Types of Speeches

    Informative Speaking. One of the most common types of public speaking is informative speaking. The primary purpose of informative presentations is to share one's knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new ...

  12. 6.4 Specific Purposes

    To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this by a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a ...

  13. 9 Different Types Of Speeches (Plus Tips And Examples)

    Magazine. 9 Different Types Of Speeches (Plus Tips And Examples) Martin Luther King's I have a dream. Winston Churchill's we shall fight on the beaches speech. J. F. Kennedy's The decision to go to the moon speech. Nelson Mandela's I am the first accused speech. Abraham Lincoln's Gettysburg address.

  14. Informative Speeches

    The most common types of informative speeches are definition, explanation, description, and demonstration. A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

  15. PDF 4 TYPES OF SPEACHES

    For example, you may try to inform in an entertaining style. Another speaker might inform the audience and try to persuade them to act on the information. However, the principle purpose of a speech will generally fall into one of four basic types: 1. Informative - This speech serves to provide interesting and useful information to your audience.

  16. Informative Speech

    The purpose of this speech is to educate the audience regarding the main points of the topic. Explain: Explanatory speeches provide a depiction of the state of a given topic.

  17. 4 Types of Public Speaking (A Complete Guide)

    The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches. Public speaking is multifaceted.

  18. Persuasive Speeches

    How to write a persuasive speech. Incorporate the following steps when writing a persuasive speech: Step 1 - Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation. Step 2 - Select a good persuasive speech topic to accomplish the goal and choose a position.

  19. 3 Types of speeches according to purpose

    0:00 introduction2:53 informative speech3:39 informative speech -speech about objects3:58 informative speech -speech about events 4:14 informative s...

  20. The Purpose Of Speech Explained

    Conclusion. The purpose of giving a speech is unique and, at the same time Versatile, it has the role of conveying a message in various ways, whether it is entrenched, persuading, informing, or combining multiple forms. What differentiates one speech from the other is how we decide to convey a message, and some are more appropriate than others ...

  21. TYPES OF SPEECH ACCORDING TO PURPOSE Flashcards

    TYPES OF SPEECH ACCORDING TO PURPOSE. Get a hint. informative speech. Click the card to flip 👆. provides the audience with a clear understanding of a concept or idea. The lectures of your teachers are the best examples of this type. Click the card to flip 👆. 1 / 3.

  22. 20+ Free Speech Examples to Craft the Best Speech

    Speech Examples for Students. Every school and college has a student council. And every year, students elect themselves to be a part of the student council. It is mandatory to impress the student audience to get their votes. And for that, the candidate has to give an impressive speech. Here are some speech examples pdf for students.

  23. Types of speech according to purpose

    Sep 5, 2016 • Download as PPT, PDF •. 80 likes • 111,306 views. D. Danilo Siquig Jr. Oral Communications in Context. Education. 1 of 30. Download now. Types of speech according to purpose - Download as a PDF or view online for free.

  24. Types Of Speech According To Purpose, According To Delivery

    The categories have four main concepts: entertaining, informing, demonstrating and persuading. It can also be differentiated according to purpose and delivery. ACCORDING TO PURPOSE. Expository or Informative Speech. This is the type that provides information history, theories, practical applications, and others of sort.

  25. What we know about the protests erupting on college campuses across

    College campuses across the United States have erupted with pro-Palestinian protests, and school administrators are trying — and largely failing — to diffuse the situation.